CleverReach and MailChimp Email Deliverability Comparison

CleverReach

MailChimp

In this comparison, the deliverability of CleverReach and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.729 66.082	50.913 51.160	13.357 13.535	1.459 1.387

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.46 % 77.42 %	20.32 % 20.48 %	2.22 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5259 5136	4021 3984	1128 1035	110 117	76.46 % 77.57 %	21.45 % 20.15 %	2.09 % 2.28 %
Elektronics	5138 4977	4002 3884	1024 992	112 101	77.89 % 78.04 %	19.93 % 19.93 %	2.18 % 2.03 %
Entertainment	5158 5090	3953 3923	1085 1055	120 112	76.64 % 77.07 %	21.04 % 20.73 %	2.33 % 2.20 %
Cosmetics & Beauty	4764 5184	3702 4023	950 1054	112 107	77.71 % 77.60 %	19.94 % 20.33 %	2.35 % 2.06 %
Food & Drink	5000 5275	3882 4053	1010 1108	108 114	77.64 % 76.83 %	20.20 % 21.00 %	2.16 % 2.16 %
Home & Garden	5031 4841	3882 3737	1031 1002	118 102	77.16 % 77.19 %	20.49 % 20.70 %	2.35 % 2.11 %
Finance	4910 4984	3965 4024	832 864	113 96	80.75 % 80.74 %	16.95 % 17.34 %	2.30 % 1.93 %
Health	5441 5118	4393 4140	936 872	112 106	80.74 % 80.89 %	17.20 % 17.04 %	2.06 % 2.07 %
Pets	5288 4994	4072 3849	1103 1034	113 111	77.00 % 77.07 %	20.86 % 20.70 %	2.14 % 2.22 %
Sport & Fitness	4911 5103	3821 3901	988 1104	102 98	77.80 % 76.45 %	20.12 % 21.63 %	2.08 % 1.92 %
Job & Career	4867 5105	3650 3861	1108 1133	109 111	74.99 % 75.63 %	22.77 % 22.19 %	2.24 % 2.17 %
Dating	5016 5136	3678 3754	1231 1280	107 102	73.33 % 73.09 %	24.54 % 24.92 %	2.13 % 1.99 %
Other	4946 5139	3892 4027	931 1002	123 110	78.69 % 78.36 %	18.82 % 19.50 %	2.49 % 2.14 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4701 4768	3438 3505	1165 1166	98 97	73.13 % 73.51 %	24.78 % 24.45 %	2.08 % 2.03 %
Outlook Mail	4574 4707	3470 3566	1006 1045	98 96	75.86 % 75.76 %	21.99 % 22.20 %	2.14 % 2.04 %
Yahoo Mail	4802 4679	3693 3546	994 1029	115 104	76.91 % 75.79 %	20.70 % 21.99 %	2.39 % 2.22 %
AOL Mail	4735 4750	3639 3617	989 1018	107 115	76.85 % 76.15 %	20.89 % 21.43 %	2.26 % 2.42 %
Mail.com	4660 4786	3649 3790	901 898	110 98	78.30 % 79.19 %	19.33 % 18.76 %	2.36 % 2.05 %
Yandex Mail	4633 4665	3555 3606	981 963	97 96	76.73 % 77.30 %	21.17 % 20.64 %	2.09 % 2.06 %
GMX Mail	4622 4801	3501 3630	1013 1074	108 97	75.75 % 75.61 %	21.92 % 22.37 %	2.34 % 2.02 %
Zoho Mail	4787 4693	3738 3693	953 896	96 104	78.09 % 78.69 %	19.91 % 19.09 %	2.01 % 2.22 %
ProtonMail	4774 4705	3807 3720	865 887	102 98	79.74 % 79.06 %	18.12 % 18.85 %	2.14 % 2.08 %
Custom Mail	4719 4677	3784 3780	825 807	110 90	80.19 % 80.82 %	17.48 % 17.25 %	2.33 % 1.92 %
iCloud Mail	4673 4582	3437 3382	1127 1110	109 90	73.55 % 73.81 %	24.12 % 24.23 %	2.33 % 1.96 %
Tuta	4758 4734	3801 3727	861 908	96 99	79.89 % 78.73 %	18.10 % 19.18 %	2.02 % 2.09 %
Juno.com	4742 4865	3777 3883	859 874	106 108	79.65 % 79.82 %	18.11 % 17.97 %	2.24 % 2.22 %
Mailfence	4549 4670	3624 3715	818 860	107 95	79.67 % 79.55 %	17.98 % 18.42 %	2.35 % 2.03 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.