CleverReach and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.709 436.716	356.105 334.666	68.912 85.970	12.692 16.080

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.36 % 76.63 %	15.74 % 19.69 %	2.90 % 3.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33836 33707	28541 26813	4439 5793	856 1101	84.35 % 79.55 %	13.12 % 17.19 %	2.53 % 3.27 %
Elektronics	33539 33735	27499 26154	5112 6409	928 1172	81.99 % 77.53 %	15.24 % 19.00 %	2.77 % 3.47 %
Entertainment	33602 33216	27228 25344	5348 6602	1026 1270	81.03 % 76.30 %	15.92 % 19.88 %	3.05 % 3.82 %
Cosmetics & Beauty	33567 33580	27247 25695	5352 6651	968 1234	81.17 % 76.52 %	15.94 % 19.81 %	2.88 % 3.67 %
Food & Drink	33405 33653	28177 26800	4398 5749	830 1104	84.35 % 79.64 %	13.17 % 17.08 %	2.48 % 3.28 %
Home & Garden	34207 34056	28881 27087	4470 5864	856 1105	84.43 % 79.54 %	13.07 % 17.22 %	2.50 % 3.24 %
Finance	33601 33485	26264 24596	6254 7534	1083 1355	78.16 % 73.45 %	18.61 % 22.50 %	3.22 % 4.05 %
Health	33684 33764	26600 25060	6064 7402	1020 1302	78.97 % 74.22 %	18.00 % 21.92 %	3.03 % 3.86 %
Pets	33197 32846	27677 25927	4608 5758	912 1161	83.37 % 78.94 %	13.88 % 17.53 %	2.75 % 3.53 %
Sport & Fitness	33917 33031	27217 25021	5667 6728	1033 1282	80.25 % 75.75 %	16.71 % 20.37 %	3.05 % 3.88 %
Job & Career	33928 33466	26916 25014	5900 7067	1112 1385	79.33 % 74.74 %	17.39 % 21.12 %	3.28 % 4.14 %
Dating	33674 34524	25855 24682	6666 8403	1153 1439	76.78 % 71.49 %	19.80 % 24.34 %	3.42 % 4.17 %
Other	33552 33653	28003 26473	4634 6010	915 1170	83.46 % 78.66 %	13.81 % 17.86 %	2.73 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42994 42797	33535 31217	8143 9797	1316 1783	78.00 % 72.94 %	18.94 % 22.89 %	3.06 % 4.17 %
Outlook Mail	42360 42276	33356 31349	7619 9233	1385 1694	78.74 % 74.15 %	17.99 % 21.84 %	3.27 % 4.01 %
Yahoo Mail	42747 42686	34573 32512	6861 8550	1313 1624	80.88 % 76.17 %	16.05 % 20.03 %	3.07 % 3.80 %
AOL Mail	42275 43038	34234 32769	6757 8653	1284 1616	80.98 % 76.14 %	15.98 % 20.11 %	3.04 % 3.75 %
Mail.com	43159 42806	35425 33015	6509 8220	1225 1571	82.08 % 77.13 %	15.08 % 19.20 %	2.84 % 3.67 %
Yandex Mail	42975 42868	34225 32101	7364 9112	1386 1655	79.64 % 74.88 %	17.14 % 21.26 %	3.23 % 3.86 %
GMX Mail	42732 42687	35119 33001	6532 8193	1081 1493	82.18 % 77.31 %	15.29 % 19.19 %	2.53 % 3.50 %
Zoho Mail	42498 42895	35319 33477	6018 7985	1161 1433	83.11 % 78.04 %	14.16 % 18.62 %	2.73 % 3.34 %
ProtonMail	42500 42174	35342 33117	6056 7632	1102 1425	83.16 % 78.52 %	14.25 % 18.10 %	2.59 % 3.38 %
Custom Mail	43135 42398	36337 33784	5743 7220	1055 1394	84.24 % 79.68 %	13.31 % 17.03 %	2.45 % 3.29 %
iCloud Mail	3517 3462	2772 2688	572 590	173 184	78.82 % 77.64 %	16.26 % 17.04 %	4.92 % 5.31 %
Tuta	3384 3355	2897 2855	382 405	105 95	85.61 % 85.10 %	11.29 % 12.07 %	3.10 % 2.83 %
Juno.com	3433 3274	2971 2781	356 380	106 113	86.54 % 84.94 %	10.37 % 11.61 %	3.09 % 3.45 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.