CleverReach and MailChimp Email Deliverability Comparison

CleverReach

MailChimp

In this comparison, the deliverability of CleverReach and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.627 66.170	50.702 51.279	13.404 13.498	1.521 1.393

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.26 % 77.50 %	20.42 % 20.40 %	2.32 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5201 5120	3958 3951	1129 1056	114 113	76.10 % 77.17 %	21.71 % 20.63 %	2.19 % 2.21 %
Elektronics	5061 4901	3937 3847	1009 956	115 98	77.79 % 78.49 %	19.94 % 19.51 %	2.27 % 2.00 %
Entertainment	5098 5184	3903 3990	1061 1082	134 112	76.56 % 76.97 %	20.81 % 20.87 %	2.63 % 2.16 %
Cosmetics & Beauty	4857 5182	3764 4025	977 1048	116 109	77.50 % 77.67 %	20.12 % 20.22 %	2.39 % 2.10 %
Food & Drink	4994 5293	3859 4058	1022 1117	113 118	77.27 % 76.67 %	20.46 % 21.10 %	2.26 % 2.23 %
Home & Garden	4924 4882	3798 3759	1008 1017	118 106	77.13 % 77.00 %	20.47 % 20.83 %	2.40 % 2.17 %
Finance	4986 5029	4016 4060	857 872	113 97	80.55 % 80.73 %	17.19 % 17.34 %	2.27 % 1.93 %
Health	5418 5101	4340 4143	963 850	115 108	80.10 % 81.22 %	17.77 % 16.66 %	2.12 % 2.12 %
Pets	5251 4972	4033 3836	1100 1029	118 107	76.80 % 77.15 %	20.95 % 20.70 %	2.25 % 2.15 %
Sport & Fitness	4817 5219	3752 3994	958 1119	107 106	77.89 % 76.53 %	19.89 % 21.44 %	2.22 % 2.03 %
Job & Career	4910 5106	3674 3866	1121 1133	115 107	74.83 % 75.71 %	22.83 % 22.19 %	2.34 % 2.10 %
Dating	5001 5048	3659 3711	1232 1239	110 98	73.17 % 73.51 %	24.64 % 24.54 %	2.20 % 1.94 %
Other	5109 5133	4009 4039	967 980	133 114	78.47 % 78.69 %	18.93 % 19.09 %	2.60 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4675 4838	3428 3557	1144 1183	103 98	73.33 % 73.52 %	24.47 % 24.45 %	2.20 % 2.03 %
Outlook Mail	4532 4761	3427 3595	1003 1070	102 96	75.62 % 75.51 %	22.13 % 22.47 %	2.25 % 2.02 %
Yahoo Mail	4769 4634	3653 3501	994 1024	122 109	76.60 % 75.55 %	20.84 % 22.10 %	2.56 % 2.35 %
AOL Mail	4688 4734	3610 3611	969 1018	109 105	77.01 % 76.28 %	20.67 % 21.50 %	2.33 % 2.22 %
Mail.com	4723 4888	3704 3873	910 908	109 107	78.42 % 79.23 %	19.27 % 18.58 %	2.31 % 2.19 %
Yandex Mail	4666 4597	3558 3554	1002 945	106 98	76.25 % 77.31 %	21.47 % 20.56 %	2.27 % 2.13 %
GMX Mail	4739 4857	3574 3686	1046 1076	119 95	75.42 % 75.89 %	22.07 % 22.15 %	2.51 % 1.96 %
Zoho Mail	4721 4694	3688 3687	931 902	102 105	78.12 % 78.55 %	19.72 % 19.22 %	2.16 % 2.24 %
ProtonMail	4850 4821	3847 3833	893 890	110 98	79.32 % 79.51 %	18.41 % 18.46 %	2.27 % 2.03 %
Custom Mail	4761 4634	3786 3781	860 764	115 89	79.52 % 81.59 %	18.06 % 16.49 %	2.42 % 1.92 %
iCloud Mail	4565 4504	3353 3317	1101 1099	111 88	73.45 % 73.65 %	24.12 % 24.40 %	2.43 % 1.95 %
Tuta	4644 4738	3699 3741	850 899	95 98	79.65 % 78.96 %	18.30 % 18.97 %	2.05 % 2.07 %
Juno.com	4715 4781	3732 3831	871 843	112 107	79.15 % 80.13 %	18.47 % 17.63 %	2.38 % 2.24 %
Mailfence	4579 4689	3643 3712	830 877	106 100	79.56 % 79.16 %	18.13 % 18.70 %	2.31 % 2.13 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.