CleverReach and MailChimp Email Deliverability Comparison

CleverReach

MailChimp

In this comparison, the deliverability of CleverReach and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.821 76.613	59.232 59.252	15.812 15.766	1.777 1.595

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.10 % 77.34 %	20.58 % 20.58 %	2.31 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5920 5967	4525 4621	1261 1214	134 132	76.44 % 77.44 %	21.30 % 20.35 %	2.26 % 2.21 %
Elektronics	5997 5833	4673 4562	1193 1155	131 116	77.92 % 78.21 %	19.89 % 19.80 %	2.18 % 1.99 %
Entertainment	6136 5887	4689 4518	1302 1242	145 127	76.42 % 76.75 %	21.22 % 21.10 %	2.36 % 2.16 %
Cosmetics & Beauty	5713 5995	4452 4649	1134 1213	127 133	77.93 % 77.55 %	19.85 % 20.23 %	2.22 % 2.22 %
Food & Drink	5963 5899	4595 4523	1228 1254	140 122	77.06 % 76.67 %	20.59 % 21.26 %	2.35 % 2.07 %
Home & Garden	5883 5782	4508 4470	1231 1189	144 123	76.63 % 77.31 %	20.92 % 20.56 %	2.45 % 2.13 %
Finance	5751 5772	4619 4663	992 994	140 115	80.32 % 80.79 %	17.25 % 17.22 %	2.43 % 1.99 %
Health	6122 5975	4942 4841	1050 1020	130 114	80.73 % 81.02 %	17.15 % 17.07 %	2.12 % 1.91 %
Pets	5982 5858	4574 4488	1273 1246	135 124	76.46 % 76.61 %	21.28 % 21.27 %	2.26 % 2.12 %
Sport & Fitness	5763 5916	4431 4517	1206 1279	126 120	76.89 % 76.35 %	20.93 % 21.62 %	2.19 % 2.03 %
Job & Career	5864 5965	4388 4522	1337 1315	139 128	74.83 % 75.81 %	22.80 % 22.05 %	2.37 % 2.15 %
Dating	5930 5837	4305 4253	1488 1471	137 113	72.60 % 72.86 %	25.09 % 25.20 %	2.31 % 1.94 %
Other	5797 5927	4531 4625	1117 1174	149 128	78.16 % 78.03 %	19.27 % 19.81 %	2.57 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5364 5532	3954 4089	1289 1328	121 115	73.71 % 73.92 %	24.03 % 24.01 %	2.26 % 2.08 %
Outlook Mail	5356 5564	4034 4210	1198 1236	124 118	75.32 % 75.66 %	22.37 % 22.21 %	2.32 % 2.12 %
Yahoo Mail	5589 5448	4264 4117	1192 1213	133 118	76.29 % 75.57 %	21.33 % 22.27 %	2.38 % 2.17 %
AOL Mail	5522 5409	4189 4134	1196 1161	137 114	75.86 % 76.43 %	21.66 % 21.46 %	2.48 % 2.11 %
Mail.com	5344 5504	4192 4344	1031 1044	121 116	78.44 % 78.92 %	19.29 % 18.97 %	2.26 % 2.11 %
Yandex Mail	5575 5317	4250 4106	1201 1115	124 96	76.23 % 77.22 %	21.54 % 20.97 %	2.22 % 1.81 %
GMX Mail	5444 5521	4111 4158	1203 1243	130 120	75.51 % 75.31 %	22.10 % 22.51 %	2.39 % 2.17 %
Zoho Mail	5518 5495	4292 4314	1102 1067	124 114	77.78 % 78.51 %	19.97 % 19.42 %	2.25 % 2.07 %
ProtonMail	5687 5549	4495 4390	1066 1043	126 116	79.04 % 79.11 %	18.74 % 18.80 %	2.22 % 2.09 %
Custom Mail	5525 5367	4420 4325	970 933	135 109	80.00 % 80.59 %	17.56 % 17.38 %	2.44 % 2.03 %
iCloud Mail	5436 5449	3994 4026	1319 1311	123 112	73.47 % 73.89 %	24.26 % 24.06 %	2.26 % 2.06 %
Tuta	5501 5457	4372 4309	996 1035	133 113	79.48 % 78.96 %	18.11 % 18.97 %	2.42 % 2.07 %
Juno.com	5598 5540	4396 4416	1073 1000	129 124	78.53 % 79.71 %	19.17 % 18.05 %	2.30 % 2.24 %
Mailfence	5362 5461	4269 4314	976 1037	117 110	79.62 % 79.00 %	18.20 % 18.99 %	2.18 % 2.01 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.