CleverReach and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.069 463.164	378.294 356.201	72.159 89.847	13.616 17.116

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.52 % 76.91 %	15.55 % 19.40 %	2.93 % 3.70 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35861 35770	30288 28540	4649 6055	924 1175	84.46 % 79.79 %	12.96 % 16.93 %	2.58 % 3.28 %
Elektronics	35543 35758	29206 27828	5340 6685	997 1245	82.17 % 77.82 %	15.02 % 18.70 %	2.81 % 3.48 %
Entertainment	35669 35145	28964 26925	5601 6884	1104 1336	81.20 % 76.61 %	15.70 % 19.59 %	3.10 % 3.80 %
Cosmetics & Beauty	35591 35614	28942 27346	5604 6952	1045 1316	81.32 % 76.78 %	15.75 % 19.52 %	2.94 % 3.70 %
Food & Drink	35451 35826	29943 28614	4613 6027	895 1185	84.46 % 79.87 %	13.01 % 16.82 %	2.52 % 3.31 %
Home & Garden	36302 36118	30694 28804	4687 6127	921 1187	84.55 % 79.75 %	12.91 % 16.96 %	2.54 % 3.29 %
Finance	35580 35456	27873 26140	6533 7869	1174 1447	78.34 % 73.73 %	18.36 % 22.19 %	3.30 % 4.08 %
Health	35702 35790	28285 26684	6338 7721	1079 1385	79.23 % 74.56 %	17.75 % 21.57 %	3.02 % 3.87 %
Pets	35232 34844	29417 27582	4837 6029	978 1233	83.50 % 79.16 %	13.73 % 17.30 %	2.78 % 3.54 %
Sport & Fitness	35937 35117	28892 26688	5945 7054	1100 1375	80.40 % 76.00 %	16.54 % 20.09 %	3.06 % 3.92 %
Job & Career	35982 35501	28580 26626	6198 7410	1204 1465	79.43 % 75.00 %	17.23 % 20.87 %	3.35 % 4.13 %
Dating	35653 36543	27478 26278	6953 8743	1222 1522	77.07 % 71.91 %	19.50 % 23.93 %	3.43 % 4.16 %
Other	35566 35682	29732 28146	4861 6291	973 1245	83.60 % 78.88 %	13.67 % 17.63 %	2.74 % 3.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45032 44791	35118 32733	8483 10182	1431 1876	77.98 % 73.08 %	18.84 % 22.73 %	3.18 % 4.19 %
Outlook Mail	44391 44335	35021 32982	7904 9561	1466 1792	78.89 % 74.39 %	17.81 % 21.57 %	3.30 % 4.04 %
Yahoo Mail	44850 44700	36332 34131	7133 8856	1385 1713	81.01 % 76.36 %	15.90 % 19.81 %	3.09 % 3.83 %
AOL Mail	44273 45061	35916 34401	7008 8962	1349 1698	81.12 % 76.34 %	15.83 % 19.89 %	3.05 % 3.77 %
Mail.com	45218 44765	37172 34632	6753 8495	1293 1638	82.21 % 77.36 %	14.93 % 18.98 %	2.86 % 3.66 %
Yandex Mail	44931 44994	35830 33790	7634 9454	1467 1750	79.74 % 75.10 %	16.99 % 21.01 %	3.27 % 3.89 %
GMX Mail	44714 44717	36814 34679	6744 8463	1156 1575	82.33 % 77.55 %	15.08 % 18.93 %	2.59 % 3.52 %
Zoho Mail	44505 44954	37045 35195	6239 8260	1221 1499	83.24 % 78.29 %	14.02 % 18.37 %	2.74 % 3.33 %
ProtonMail	44580 44201	37149 34824	6266 7883	1165 1494	83.33 % 78.79 %	14.06 % 17.83 %	2.61 % 3.38 %
Custom Mail	45125 44405	38081 35482	5940 7474	1104 1449	84.39 % 79.91 %	13.16 % 16.83 %	2.45 % 3.26 %
iCloud Mail	5615 5451	4444 4230	903 949	268 272	79.15 % 77.60 %	16.08 % 17.41 %	4.77 % 4.99 %
Tuta	5382 5376	4627 4537	596 666	159 173	85.97 % 84.39 %	11.07 % 12.39 %	2.95 % 3.22 %
Juno.com	5453 5414	4745 4585	556 642	152 187	87.02 % 84.69 %	10.20 % 11.86 %	2.79 % 3.45 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.