CleverReach and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.233 454.379	370.776 349.090	71.133 88.530	13.324 16.759

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.45 % 76.83 %	15.63 % 19.48 %	2.93 % 3.69 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35176 35081	29685 27966	4585 5966	906 1149	84.39 % 79.72 %	13.03 % 17.01 %	2.58 % 3.28 %
Elektronics	34894 35085	28648 27271	5270 6590	976 1224	82.10 % 77.73 %	15.10 % 18.78 %	2.80 % 3.49 %
Entertainment	34991 34505	28389 26407	5525 6789	1077 1309	81.13 % 76.53 %	15.79 % 19.68 %	3.08 % 3.79 %
Cosmetics & Beauty	34926 34947	28381 26813	5527 6851	1018 1283	81.26 % 76.72 %	15.82 % 19.60 %	2.91 % 3.67 %
Food & Drink	34778 35135	29351 28031	4547 5937	880 1167	84.40 % 79.78 %	13.07 % 16.90 %	2.53 % 3.32 %
Home & Garden	35593 35372	30072 28187	4620 6028	901 1157	84.49 % 79.69 %	12.98 % 17.04 %	2.53 % 3.27 %
Finance	34912 34806	27328 25639	6442 7757	1142 1410	78.28 % 73.66 %	18.45 % 22.29 %	3.27 % 4.05 %
Health	35051 35129	27738 26161	6252 7614	1061 1354	79.14 % 74.47 %	17.84 % 21.67 %	3.03 % 3.85 %
Pets	34537 34197	28817 27046	4762 5941	958 1210	83.44 % 79.09 %	13.79 % 17.37 %	2.77 % 3.54 %
Sport & Fitness	35276 34396	28334 26119	5861 6936	1081 1341	80.32 % 75.94 %	16.61 % 20.17 %	3.06 % 3.90 %
Job & Career	35243 34819	27977 26087	6094 7293	1172 1439	79.38 % 74.92 %	17.29 % 20.95 %	3.33 % 4.13 %
Dating	34945 35895	26891 25765	6854 8635	1200 1495	76.95 % 71.78 %	19.61 % 24.06 %	3.43 % 4.16 %
Other	34911 35012	29165 27598	4794 6193	952 1221	83.54 % 78.82 %	13.73 % 17.69 %	2.73 % 3.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44331 44099	34567 32207	8371 10048	1393 1844	77.97 % 73.03 %	18.88 % 22.79 %	3.14 % 4.18 %
Outlook Mail	43694 43654	34441 32443	7812 9453	1441 1758	78.82 % 74.32 %	17.88 % 21.65 %	3.30 % 4.03 %
Yahoo Mail	44180 44057	35764 33629	7052 8754	1364 1674	80.95 % 76.33 %	15.96 % 19.87 %	3.09 % 3.80 %
AOL Mail	43618 44353	35357 33832	6931 8851	1330 1670	81.06 % 76.28 %	15.89 % 19.96 %	3.05 % 3.77 %
Mail.com	44516 44138	36571 34113	6674 8405	1271 1620	82.15 % 77.29 %	14.99 % 19.04 %	2.86 % 3.67 %
Yandex Mail	44251 44334	35271 33262	7544 9344	1436 1728	79.71 % 75.03 %	17.05 % 21.08 %	3.25 % 3.90 %
GMX Mail	44052 44042	36238 34126	6680 8370	1134 1546	82.26 % 77.49 %	15.16 % 19.00 %	2.57 % 3.51 %
Zoho Mail	43845 44249	36468 34612	6172 8162	1205 1475	83.17 % 78.22 %	14.08 % 18.45 %	2.75 % 3.33 %
ProtonMail	43897 43516	36553 34251	6202 7796	1142 1469	83.27 % 78.71 %	14.13 % 17.92 %	2.60 % 3.38 %
Custom Mail	44431 43754	37468 34935	5875 7391	1088 1428	84.33 % 79.84 %	13.22 % 16.89 %	2.45 % 3.26 %
iCloud Mail	4873 4808	3845 3742	791 831	237 235	78.90 % 77.83 %	16.23 % 17.28 %	4.86 % 4.89 %
Tuta	4768 4695	4089 3969	534 577	145 149	85.76 % 84.54 %	11.20 % 12.29 %	3.04 % 3.17 %
Juno.com	4777 4680	4144 3969	495 548	138 163	86.75 % 84.81 %	10.36 % 11.71 %	2.89 % 3.48 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.