CleverReach and MailChimp Email Deliverability Comparison

CleverReach

MailChimp

In this comparison, the deliverability of CleverReach and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.607 65.267	51.485 51.137	11.987 13.071	1.282 1.361

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.69 % 78.35 %	18.55 % 20.03 %	1.98 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5149 4987	4064 3871	995 1037	98 101	78.93 % 77.62 %	19.32 % 20.79 %	1.90 % 2.03 %
Elektronics	4937 4907	3959 3871	884 970	105 94	80.19 % 78.89 %	17.91 % 19.77 %	2.13 % 1.92 %
Entertainment	5044 5288	4003 4105	934 1108	111 111	79.36 % 77.63 %	18.52 % 20.95 %	2.20 % 2.10 %
Cosmetics & Beauty	4653 5049	3713 3985	852 967	90 114	79.80 % 78.93 %	18.31 % 19.15 %	1.93 % 2.26 %
Food & Drink	5047 5265	4017 4089	954 1079	93 121	79.59 % 77.66 %	18.90 % 20.49 %	1.84 % 2.30 %
Home & Garden	4863 4715	3865 3648	916 985	99 102	79.48 % 77.37 %	18.84 % 20.89 %	2.04 % 2.16 %
Finance	5039 5020	4163 4070	796 868	98 98	82.62 % 81.08 %	15.80 % 17.29 %	1.94 % 1.95 %
Health	5172 5008	4226 4086	855 840	99 103	81.71 % 81.59 %	16.53 % 16.77 %	1.91 % 2.06 %
Pets	5116 4928	4064 3860	968 989	99 105	79.44 % 78.33 %	18.92 % 20.07 %	1.94 % 2.13 %
Sport & Fitness	4798 5039	3846 3930	866 1033	97 103	80.16 % 77.99 %	18.05 % 20.50 %	2.02 % 2.04 %
Job & Career	4890 4989	3804 3816	995 1090	100 104	77.79 % 76.49 %	20.35 % 21.85 %	2.04 % 2.08 %
Dating	4802 4949	3639 3721	1088 1147	88 99	75.78 % 75.19 %	22.66 % 23.18 %	1.83 % 2.00 %
Other	5097 5123	4122 4085	884 958	105 106	80.87 % 79.74 %	17.34 % 18.70 %	2.06 % 2.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4699 4801	3577 3618	1043 1136	84 87	76.12 % 75.36 %	22.20 % 23.66 %	1.79 % 1.81 %
Outlook Mail	4544 4589	3589 3525	876 997	87 89	78.98 % 76.81 %	19.28 % 21.73 %	1.91 % 1.94 %
Yahoo Mail	4692 4637	3723 3550	875 970	102 108	79.35 % 76.56 %	18.65 % 20.92 %	2.17 % 2.33 %
AOL Mail	4679 4887	3742 3788	865 1014	92 103	79.97 % 77.51 %	18.49 % 20.75 %	1.97 % 2.11 %
Mail.com	4710 4789	3774 3814	851 902	92 104	80.13 % 79.64 %	18.07 % 18.83 %	1.95 % 2.17 %
Yandex Mail	4584 4681	3617 3641	891 958	89 105	78.90 % 77.78 %	19.44 % 20.47 %	1.94 % 2.24 %
GMX Mail	4687 4864	3659 3723	936 1076	102 93	78.07 % 76.54 %	19.97 % 22.12 %	2.18 % 1.91 %
Zoho Mail	4616 4722	3721 3765	829 890	85 108	80.61 % 79.73 %	17.96 % 18.85 %	1.84 % 2.29 %
ProtonMail	4942 4729	4026 3786	831 870	102 94	81.46 % 80.06 %	16.82 % 18.40 %	2.06 % 1.99 %
Custom Mail	4792 4626	3915 3781	786 770	99 87	81.70 % 81.73 %	16.40 % 16.65 %	2.07 % 1.88 %
iCloud Mail	4499 4499	3449 3371	963 1073	95 89	76.66 % 74.93 %	21.40 % 23.85 %	2.11 % 1.98 %
Tuta	4611 4741	3769 3807	774 856	80 103	81.74 % 80.30 %	16.79 % 18.06 %	1.73 % 2.17 %
Juno.com	4635 4741	3767 3812	784 842	96 103	81.27 % 80.40 %	16.91 % 17.76 %	2.07 % 2.17 %
Mailfence	3917 3961	3157 3156	683 717	77 88	80.60 % 79.68 %	17.44 % 18.10 %	1.97 % 2.22 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.