CleverReach and MailChimp Email Deliverability Comparison

CleverReach

MailChimp

In this comparison, the deliverability of CleverReach and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.820 64.544	51.960 51.065	10.917 12.507	1.226 1.462

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.42 % 79.12 %	17.11 % 19.38 %	1.92 % 2.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5015 4875	4059 3825	894 979	89 106	80.94 % 78.46 %	17.83 % 20.08 %	1.77 % 2.17 %
Elektronics	4903 4838	4027 3830	802 942	101 103	82.13 % 79.16 %	16.36 % 19.47 %	2.06 % 2.13 %
Entertainment	4987 5193	4041 4062	855 1048	110 118	81.03 % 78.22 %	17.14 % 20.18 %	2.21 % 2.27 %
Cosmetics & Beauty	4692 4990	3815 3989	793 913	87 119	81.31 % 79.94 %	16.90 % 18.30 %	1.85 % 2.38 %
Food & Drink	4953 5230	4021 4120	864 1021	85 129	81.18 % 78.78 %	17.44 % 19.52 %	1.72 % 2.47 %
Home & Garden	4815 4733	3928 3704	835 949	90 111	81.58 % 78.26 %	17.34 % 20.05 %	1.87 % 2.35 %
Finance	5041 4973	4219 4052	747 855	94 106	83.69 % 81.48 %	14.82 % 17.19 %	1.86 % 2.13 %
Health	5068 4995	4203 4094	782 847	98 114	82.93 % 81.96 %	15.43 % 16.96 %	1.93 % 2.28 %
Pets	5113 4933	4146 3909	895 937	99 115	81.09 % 79.24 %	17.50 % 18.99 %	1.94 % 2.33 %
Sport & Fitness	4822 4958	3945 3915	805 983	95 109	81.81 % 78.96 %	16.69 % 19.83 %	1.97 % 2.20 %
Job & Career	4766 4998	3798 3859	893 1057	95 115	79.69 % 77.21 %	18.74 % 21.15 %	1.99 % 2.30 %
Dating	4702 4840	3683 3712	957 1048	84 108	78.33 % 76.69 %	20.35 % 21.65 %	1.79 % 2.23 %
Other	4943 4988	4075 3994	795 928	99 109	82.44 % 80.07 %	16.08 % 18.60 %	2.00 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4712 4820	3701 3701	939 1051	83 100	78.54 % 76.78 %	19.93 % 21.80 %	1.76 % 2.07 %
Outlook Mail	4525 4592	3657 3603	796 943	84 99	80.82 % 78.46 %	17.59 % 20.54 %	1.86 % 2.16 %
Yahoo Mail	4702 4594	3819 3586	809 906	97 112	81.22 % 78.06 %	17.21 % 19.72 %	2.06 % 2.44 %
AOL Mail	4630 4861	3786 3820	791 969	88 111	81.77 % 78.58 %	17.08 % 19.93 %	1.90 % 2.28 %
Mail.com	4684 4827	3843 3873	777 880	86 112	82.05 % 80.24 %	16.59 % 18.23 %	1.84 % 2.32 %
Yandex Mail	4594 4728	3715 3693	815 953	86 115	80.87 % 78.11 %	17.74 % 20.16 %	1.87 % 2.43 %
GMX Mail	4597 4845	3688 3773	835 1031	91 99	80.23 % 77.87 %	18.16 % 21.28 %	1.98 % 2.04 %
Zoho Mail	4666 4651	3835 3739	772 866	88 115	82.19 % 80.39 %	16.55 % 18.62 %	1.89 % 2.47 %
ProtonMail	4960 4713	4119 3793	774 845	100 102	83.04 % 80.48 %	15.60 % 17.93 %	2.02 % 2.16 %
Custom Mail	4731 4655	3923 3809	732 772	98 96	82.92 % 81.83 %	15.47 % 16.58 %	2.07 % 2.06 %
iCloud Mail	4514 4525	3590 3464	851 1020	88 99	79.53 % 76.55 %	18.85 % 22.54 %	1.95 % 2.19 %
Tuta	4689 4762	3889 3840	736 848	78 116	82.94 % 80.64 %	15.70 % 17.81 %	1.66 % 2.44 %
Juno.com	4686 4807	3885 3870	732 835	97 111	82.91 % 80.51 %	15.62 % 17.37 %	2.07 % 2.31 %
Mailfence	3130 3164	2510 2501	558 588	62 75	80.19 % 79.05 %	17.83 % 18.58 %	1.98 % 2.37 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.