MailChimp and CleverReach Email Deliverability Comparison

MailChimp

CleverReach

In this comparison, the deliverability of MailChimp and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.382 65.591	51.054 51.083	13.829 13.168	1.499 1.340

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 77.88 %	20.83 % 20.08 %	2.26 % 2.04 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5101 5176	3894 3986	1089 1089	118 101	76.34 % 77.01 %	21.35 % 21.04 %	2.31 % 1.95 %
Elektronics	4904 5079	3804 3994	996 978	104 107	77.57 % 78.64 %	20.31 % 19.26 %	2.12 % 2.11 %
Entertainment	5369 5099	4076 3952	1171 1029	122 118	75.92 % 77.51 %	21.81 % 20.18 %	2.27 % 2.31 %
Cosmetics & Beauty	5168 4855	4006 3794	1041 964	121 97	77.52 % 78.15 %	20.14 % 19.86 %	2.34 % 2.00 %
Food & Drink	5285 5054	4035 3934	1124 1026	126 94	76.35 % 77.84 %	21.27 % 20.30 %	2.38 % 1.86 %
Home & Garden	4863 4930	3697 3827	1056 997	110 106	76.02 % 77.63 %	21.71 % 20.22 %	2.26 % 2.15 %
Finance	5073 5052	4069 4098	898 850	106 104	80.21 % 81.12 %	17.70 % 16.83 %	2.09 % 2.06 %
Health	5124 5385	4147 4332	861 949	116 104	80.93 % 80.45 %	16.80 % 17.62 %	2.26 % 1.93 %
Pets	4941 5176	3794 4012	1033 1063	114 101	76.79 % 77.51 %	20.91 % 20.54 %	2.31 % 1.95 %
Sport & Fitness	5173 4783	3949 3736	1111 950	113 97	76.34 % 78.11 %	21.48 % 19.86 %	2.18 % 2.03 %
Job & Career	5096 4963	3798 3751	1183 1108	115 104	74.53 % 75.58 %	23.21 % 22.33 %	2.26 % 2.10 %
Dating	5038 4853	3682 3566	1241 1196	115 91	73.08 % 73.48 %	24.63 % 24.64 %	2.28 % 1.88 %
Other	5247 5186	4103 4101	1025 969	119 116	78.20 % 79.08 %	19.53 % 18.68 %	2.27 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4814 4758	3525 3508	1190 1160	99 90	73.22 % 73.73 %	24.72 % 24.38 %	2.06 % 1.89 %
Outlook Mail	4762 4440	3581 3390	1078 960	103 90	75.20 % 76.35 %	22.64 % 21.62 %	2.16 % 2.03 %
Yahoo Mail	4667 4735	3510 3664	1038 966	119 105	75.21 % 77.38 %	22.24 % 20.40 %	2.55 % 2.22 %
AOL Mail	4835 4668	3679 3624	1043 949	113 95	76.09 % 77.63 %	21.57 % 20.33 %	2.34 % 2.04 %
Mail.com	4713 4759	3701 3743	903 918	109 98	78.53 % 78.65 %	19.16 % 19.29 %	2.31 % 2.06 %
Yandex Mail	4602 4645	3523 3561	970 993	109 91	76.55 % 76.66 %	21.08 % 21.38 %	2.37 % 1.96 %
GMX Mail	4884 4689	3652 3543	1126 1039	106 107	74.77 % 75.56 %	23.05 % 22.16 %	2.17 % 2.28 %
Zoho Mail	4719 4660	3669 3669	935 905	115 86	77.75 % 78.73 %	19.81 % 19.42 %	2.44 % 1.85 %
ProtonMail	4809 4930	3772 3945	933 883	104 102	78.44 % 80.02 %	19.40 % 17.91 %	2.16 % 2.07 %
Custom Mail	4669 4755	3797 3824	778 829	94 102	81.32 % 80.42 %	16.66 % 17.43 %	2.01 % 2.15 %
iCloud Mail	4648 4483	3388 3326	1161 1059	99 98	72.89 % 74.19 %	24.98 % 23.62 %	2.13 % 2.19 %
Tuta	4741 4691	3737 3781	898 828	106 82	78.82 % 80.60 %	18.94 % 17.65 %	2.24 % 1.75 %
Juno.com	4766 4708	3779 3758	878 850	109 100	79.29 % 79.82 %	18.42 % 18.05 %	2.29 % 2.12 %
Mailfence	4753 4670	3741 3747	898 829	114 94	78.71 % 80.24 %	18.89 % 17.75 %	2.40 % 2.01 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.