MailChimp and CleverReach Email Deliverability Comparison

MailChimp

CleverReach

In this comparison, the deliverability of MailChimp and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.170 65.627	51.279 50.702	13.498 13.404	1.393 1.521

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.50 % 77.26 %	20.40 % 20.42 %	2.11 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5120 5201	3951 3958	1056 1129	113 114	77.17 % 76.10 %	20.63 % 21.71 %	2.21 % 2.19 %
Elektronics	4901 5061	3847 3937	956 1009	98 115	78.49 % 77.79 %	19.51 % 19.94 %	2.00 % 2.27 %
Entertainment	5184 5098	3990 3903	1082 1061	112 134	76.97 % 76.56 %	20.87 % 20.81 %	2.16 % 2.63 %
Cosmetics & Beauty	5182 4857	4025 3764	1048 977	109 116	77.67 % 77.50 %	20.22 % 20.12 %	2.10 % 2.39 %
Food & Drink	5293 4994	4058 3859	1117 1022	118 113	76.67 % 77.27 %	21.10 % 20.46 %	2.23 % 2.26 %
Home & Garden	4882 4924	3759 3798	1017 1008	106 118	77.00 % 77.13 %	20.83 % 20.47 %	2.17 % 2.40 %
Finance	5029 4986	4060 4016	872 857	97 113	80.73 % 80.55 %	17.34 % 17.19 %	1.93 % 2.27 %
Health	5101 5418	4143 4340	850 963	108 115	81.22 % 80.10 %	16.66 % 17.77 %	2.12 % 2.12 %
Pets	4972 5251	3836 4033	1029 1100	107 118	77.15 % 76.80 %	20.70 % 20.95 %	2.15 % 2.25 %
Sport & Fitness	5219 4817	3994 3752	1119 958	106 107	76.53 % 77.89 %	21.44 % 19.89 %	2.03 % 2.22 %
Job & Career	5106 4910	3866 3674	1133 1121	107 115	75.71 % 74.83 %	22.19 % 22.83 %	2.10 % 2.34 %
Dating	5048 5001	3711 3659	1239 1232	98 110	73.51 % 73.17 %	24.54 % 24.64 %	1.94 % 2.20 %
Other	5133 5109	4039 4009	980 967	114 133	78.69 % 78.47 %	19.09 % 18.93 %	2.22 % 2.60 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4838 4675	3557 3428	1183 1144	98 103	73.52 % 73.33 %	24.45 % 24.47 %	2.03 % 2.20 %
Outlook Mail	4761 4532	3595 3427	1070 1003	96 102	75.51 % 75.62 %	22.47 % 22.13 %	2.02 % 2.25 %
Yahoo Mail	4634 4769	3501 3653	1024 994	109 122	75.55 % 76.60 %	22.10 % 20.84 %	2.35 % 2.56 %
AOL Mail	4734 4688	3611 3610	1018 969	105 109	76.28 % 77.01 %	21.50 % 20.67 %	2.22 % 2.33 %
Mail.com	4888 4723	3873 3704	908 910	107 109	79.23 % 78.42 %	18.58 % 19.27 %	2.19 % 2.31 %
Yandex Mail	4597 4666	3554 3558	945 1002	98 106	77.31 % 76.25 %	20.56 % 21.47 %	2.13 % 2.27 %
GMX Mail	4857 4739	3686 3574	1076 1046	95 119	75.89 % 75.42 %	22.15 % 22.07 %	1.96 % 2.51 %
Zoho Mail	4694 4721	3687 3688	902 931	105 102	78.55 % 78.12 %	19.22 % 19.72 %	2.24 % 2.16 %
ProtonMail	4821 4850	3833 3847	890 893	98 110	79.51 % 79.32 %	18.46 % 18.41 %	2.03 % 2.27 %
Custom Mail	4634 4761	3781 3786	764 860	89 115	81.59 % 79.52 %	16.49 % 18.06 %	1.92 % 2.42 %
iCloud Mail	4504 4565	3317 3353	1099 1101	88 111	73.65 % 73.45 %	24.40 % 24.12 %	1.95 % 2.43 %
Tuta	4738 4644	3741 3699	899 850	98 95	78.96 % 79.65 %	18.97 % 18.30 %	2.07 % 2.05 %
Juno.com	4781 4715	3831 3732	843 871	107 112	80.13 % 79.15 %	17.63 % 18.47 %	2.24 % 2.38 %
Mailfence	4689 4579	3712 3643	877 830	100 106	79.16 % 79.56 %	18.70 % 18.13 %	2.13 % 2.31 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.