MailChimp and CleverReach Email Deliverability Comparison

MailChimp

CleverReach

In this comparison, the deliverability of MailChimp and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.544 63.820	51.065 51.960	12.507 10.917	1.462 1.226

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.12 % 81.42 %	19.38 % 17.11 %	2.27 % 1.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4875 5015	3825 4059	979 894	106 89	78.46 % 80.94 %	20.08 % 17.83 %	2.17 % 1.77 %
Elektronics	4838 4903	3830 4027	942 802	103 101	79.16 % 82.13 %	19.47 % 16.36 %	2.13 % 2.06 %
Entertainment	5193 4987	4062 4041	1048 855	118 110	78.22 % 81.03 %	20.18 % 17.14 %	2.27 % 2.21 %
Cosmetics & Beauty	4990 4692	3989 3815	913 793	119 87	79.94 % 81.31 %	18.30 % 16.90 %	2.38 % 1.85 %
Food & Drink	5230 4953	4120 4021	1021 864	129 85	78.78 % 81.18 %	19.52 % 17.44 %	2.47 % 1.72 %
Home & Garden	4733 4815	3704 3928	949 835	111 90	78.26 % 81.58 %	20.05 % 17.34 %	2.35 % 1.87 %
Finance	4973 5041	4052 4219	855 747	106 94	81.48 % 83.69 %	17.19 % 14.82 %	2.13 % 1.86 %
Health	4995 5068	4094 4203	847 782	114 98	81.96 % 82.93 %	16.96 % 15.43 %	2.28 % 1.93 %
Pets	4933 5113	3909 4146	937 895	115 99	79.24 % 81.09 %	18.99 % 17.50 %	2.33 % 1.94 %
Sport & Fitness	4958 4822	3915 3945	983 805	109 95	78.96 % 81.81 %	19.83 % 16.69 %	2.20 % 1.97 %
Job & Career	4998 4766	3859 3798	1057 893	115 95	77.21 % 79.69 %	21.15 % 18.74 %	2.30 % 1.99 %
Dating	4840 4702	3712 3683	1048 957	108 84	76.69 % 78.33 %	21.65 % 20.35 %	2.23 % 1.79 %
Other	4988 4943	3994 4075	928 795	109 99	80.07 % 82.44 %	18.60 % 16.08 %	2.19 % 2.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4820 4712	3701 3701	1051 939	100 83	76.78 % 78.54 %	21.80 % 19.93 %	2.07 % 1.76 %
Outlook Mail	4592 4525	3603 3657	943 796	99 84	78.46 % 80.82 %	20.54 % 17.59 %	2.16 % 1.86 %
Yahoo Mail	4594 4702	3586 3819	906 809	112 97	78.06 % 81.22 %	19.72 % 17.21 %	2.44 % 2.06 %
AOL Mail	4861 4630	3820 3786	969 791	111 88	78.58 % 81.77 %	19.93 % 17.08 %	2.28 % 1.90 %
Mail.com	4827 4684	3873 3843	880 777	112 86	80.24 % 82.05 %	18.23 % 16.59 %	2.32 % 1.84 %
Yandex Mail	4728 4594	3693 3715	953 815	115 86	78.11 % 80.87 %	20.16 % 17.74 %	2.43 % 1.87 %
GMX Mail	4845 4597	3773 3688	1031 835	99 91	77.87 % 80.23 %	21.28 % 18.16 %	2.04 % 1.98 %
Zoho Mail	4651 4666	3739 3835	866 772	115 88	80.39 % 82.19 %	18.62 % 16.55 %	2.47 % 1.89 %
ProtonMail	4713 4960	3793 4119	845 774	102 100	80.48 % 83.04 %	17.93 % 15.60 %	2.16 % 2.02 %
Custom Mail	4655 4731	3809 3923	772 732	96 98	81.83 % 82.92 %	16.58 % 15.47 %	2.06 % 2.07 %
iCloud Mail	4525 4514	3464 3590	1020 851	99 88	76.55 % 79.53 %	22.54 % 18.85 %	2.19 % 1.95 %
Tuta	4762 4689	3840 3889	848 736	116 78	80.64 % 82.94 %	17.81 % 15.70 %	2.44 % 1.66 %
Juno.com	4807 4686	3870 3885	835 732	111 97	80.51 % 82.91 %	17.37 % 15.62 %	2.31 % 2.07 %
Mailfence	3164 3130	2501 2510	588 558	75 62	79.05 % 80.19 %	18.58 % 17.83 %	2.37 % 1.98 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.