MailChimp and CleverReach Email Deliverability Comparison

MailChimp

CleverReach

In this comparison, the deliverability of MailChimp and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.613 76.821	59.252 59.232	15.766 15.812	1.595 1.777

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.34 % 77.10 %	20.58 % 20.58 %	2.08 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5967 5920	4621 4525	1214 1261	132 134	77.44 % 76.44 %	20.35 % 21.30 %	2.21 % 2.26 %
Elektronics	5833 5997	4562 4673	1155 1193	116 131	78.21 % 77.92 %	19.80 % 19.89 %	1.99 % 2.18 %
Entertainment	5887 6136	4518 4689	1242 1302	127 145	76.75 % 76.42 %	21.10 % 21.22 %	2.16 % 2.36 %
Cosmetics & Beauty	5995 5713	4649 4452	1213 1134	133 127	77.55 % 77.93 %	20.23 % 19.85 %	2.22 % 2.22 %
Food & Drink	5899 5963	4523 4595	1254 1228	122 140	76.67 % 77.06 %	21.26 % 20.59 %	2.07 % 2.35 %
Home & Garden	5782 5883	4470 4508	1189 1231	123 144	77.31 % 76.63 %	20.56 % 20.92 %	2.13 % 2.45 %
Finance	5772 5751	4663 4619	994 992	115 140	80.79 % 80.32 %	17.22 % 17.25 %	1.99 % 2.43 %
Health	5975 6122	4841 4942	1020 1050	114 130	81.02 % 80.73 %	17.07 % 17.15 %	1.91 % 2.12 %
Pets	5858 5982	4488 4574	1246 1273	124 135	76.61 % 76.46 %	21.27 % 21.28 %	2.12 % 2.26 %
Sport & Fitness	5916 5763	4517 4431	1279 1206	120 126	76.35 % 76.89 %	21.62 % 20.93 %	2.03 % 2.19 %
Job & Career	5965 5864	4522 4388	1315 1337	128 139	75.81 % 74.83 %	22.05 % 22.80 %	2.15 % 2.37 %
Dating	5837 5930	4253 4305	1471 1488	113 137	72.86 % 72.60 %	25.20 % 25.09 %	1.94 % 2.31 %
Other	5927 5797	4625 4531	1174 1117	128 149	78.03 % 78.16 %	19.81 % 19.27 %	2.16 % 2.57 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5532 5364	4089 3954	1328 1289	115 121	73.92 % 73.71 %	24.01 % 24.03 %	2.08 % 2.26 %
Outlook Mail	5564 5356	4210 4034	1236 1198	118 124	75.66 % 75.32 %	22.21 % 22.37 %	2.12 % 2.32 %
Yahoo Mail	5448 5589	4117 4264	1213 1192	118 133	75.57 % 76.29 %	22.27 % 21.33 %	2.17 % 2.38 %
AOL Mail	5409 5522	4134 4189	1161 1196	114 137	76.43 % 75.86 %	21.46 % 21.66 %	2.11 % 2.48 %
Mail.com	5504 5344	4344 4192	1044 1031	116 121	78.92 % 78.44 %	18.97 % 19.29 %	2.11 % 2.26 %
Yandex Mail	5317 5575	4106 4250	1115 1201	96 124	77.22 % 76.23 %	20.97 % 21.54 %	1.81 % 2.22 %
GMX Mail	5521 5444	4158 4111	1243 1203	120 130	75.31 % 75.51 %	22.51 % 22.10 %	2.17 % 2.39 %
Zoho Mail	5495 5518	4314 4292	1067 1102	114 124	78.51 % 77.78 %	19.42 % 19.97 %	2.07 % 2.25 %
ProtonMail	5549 5687	4390 4495	1043 1066	116 126	79.11 % 79.04 %	18.80 % 18.74 %	2.09 % 2.22 %
Custom Mail	5367 5525	4325 4420	933 970	109 135	80.59 % 80.00 %	17.38 % 17.56 %	2.03 % 2.44 %
iCloud Mail	5449 5436	4026 3994	1311 1319	112 123	73.89 % 73.47 %	24.06 % 24.26 %	2.06 % 2.26 %
Tuta	5457 5501	4309 4372	1035 996	113 133	78.96 % 79.48 %	18.97 % 18.11 %	2.07 % 2.42 %
Juno.com	5540 5598	4416 4396	1000 1073	124 129	79.71 % 78.53 %	18.05 % 19.17 %	2.24 % 2.30 %
Mailfence	5461 5362	4314 4269	1037 976	110 117	79.00 % 79.62 %	18.99 % 18.20 %	2.01 % 2.18 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.