MailChimp and CleverReach Email Deliverability Comparison

MailChimp

CleverReach

In this comparison, the deliverability of MailChimp and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.959 76.707	59.487 58.850	15.878 15.975	1.594 1.882

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.30 % 76.72 %	20.63 % 20.83 %	2.07 % 2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6000 5801	4650 4410	1219 1255	131 136	77.50 % 76.02 %	20.32 % 21.63 %	2.18 % 2.34 %
Elektronics	5883 6054	4607 4691	1161 1221	115 142	78.31 % 77.49 %	19.73 % 20.17 %	1.95 % 2.35 %
Entertainment	5935 6218	4556 4734	1250 1328	129 156	76.76 % 76.13 %	21.06 % 21.36 %	2.17 % 2.51 %
Cosmetics & Beauty	5962 5790	4613 4484	1217 1169	132 137	77.37 % 77.44 %	20.41 % 20.19 %	2.21 % 2.37 %
Food & Drink	5877 5796	4530 4430	1223 1226	124 140	77.08 % 76.43 %	20.81 % 21.15 %	2.11 % 2.42 %
Home & Garden	5876 5906	4533 4509	1218 1242	125 155	77.14 % 76.35 %	20.73 % 21.03 %	2.13 % 2.62 %
Finance	5828 5752	4709 4589	1005 1017	114 146	80.80 % 79.78 %	17.24 % 17.68 %	1.96 % 2.54 %
Health	5965 6075	4812 4885	1037 1050	116 140	80.67 % 80.41 %	17.38 % 17.28 %	1.94 % 2.30 %
Pets	5918 6097	4536 4647	1259 1303	123 147	76.65 % 76.22 %	21.27 % 21.37 %	2.08 % 2.41 %
Sport & Fitness	5894 5770	4500 4408	1275 1232	119 130	76.35 % 76.40 %	21.63 % 21.35 %	2.02 % 2.25 %
Job & Career	6055 5870	4585 4370	1341 1354	129 146	75.72 % 74.45 %	22.15 % 23.07 %	2.13 % 2.49 %
Dating	5860 5825	4263 4228	1486 1451	111 146	72.75 % 72.58 %	25.36 % 24.91 %	1.89 % 2.51 %
Other	5906 5753	4593 4465	1187 1127	126 161	77.77 % 77.61 %	20.10 % 19.59 %	2.13 % 2.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5624 5373	4158 3941	1348 1304	118 128	73.93 % 73.35 %	23.97 % 24.27 %	2.10 % 2.38 %
Outlook Mail	5631 5349	4270 4007	1245 1213	116 129	75.83 % 74.91 %	22.11 % 22.68 %	2.06 % 2.41 %
Yahoo Mail	5381 5525	4091 4174	1175 1210	115 141	76.03 % 75.55 %	21.84 % 21.90 %	2.14 % 2.55 %
AOL Mail	5499 5496	4208 4148	1173 1213	118 135	76.52 % 75.47 %	21.33 % 22.07 %	2.15 % 2.46 %
Mail.com	5538 5307	4376 4155	1048 1030	114 122	79.02 % 78.29 %	18.92 % 19.41 %	2.06 % 2.30 %
Yandex Mail	5381 5519	4133 4184	1149 1204	99 131	76.81 % 75.81 %	21.35 % 21.82 %	1.84 % 2.37 %
GMX Mail	5464 5402	4128 4062	1219 1201	117 139	75.55 % 75.19 %	22.31 % 22.23 %	2.14 % 2.57 %
Zoho Mail	5556 5529	4351 4287	1090 1108	115 134	78.31 % 77.54 %	19.62 % 20.04 %	2.07 % 2.42 %
ProtonMail	5564 5683	4405 4479	1043 1063	116 141	79.17 % 78.81 %	18.75 % 18.70 %	2.08 % 2.48 %
Custom Mail	5358 5482	4305 4361	944 977	109 144	80.35 % 79.55 %	17.62 % 17.82 %	2.03 % 2.63 %
iCloud Mail	5424 5414	3991 3975	1320 1314	113 125	73.58 % 73.42 %	24.34 % 24.27 %	2.08 % 2.31 %
Tuta	5520 5609	4346 4433	1060 1027	114 149	78.73 % 79.03 %	19.20 % 18.31 %	2.07 % 2.66 %
Juno.com	5487 5619	4361 4386	999 1098	127 135	79.48 % 78.06 %	18.21 % 19.54 %	2.31 % 2.40 %
Mailfence	5532 5400	4364 4258	1065 1013	103 129	78.89 % 78.85 %	19.25 % 18.76 %	1.86 % 2.39 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.