MailChimp and CleverReach Email Deliverability Comparison

MailChimp

CleverReach

In this comparison, the deliverability of MailChimp and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.936 65.680	51.160 50.687	13.384 13.479	1.392 1.514

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.59 % 77.17 %	20.30 % 20.52 %	2.11 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5099 5183	3965 3952	1019 1119	115 112	77.76 % 76.25 %	19.98 % 21.59 %	2.26 % 2.16 %
Elektronics	5008 5150	3919 4015	990 1020	99 115	78.25 % 77.96 %	19.77 % 19.81 %	1.98 % 2.23 %
Entertainment	5033 5206	3870 3977	1048 1101	115 128	76.89 % 76.39 %	20.82 % 21.15 %	2.28 % 2.46 %
Cosmetics & Beauty	5185 4841	4035 3753	1039 975	111 113	77.82 % 77.53 %	20.04 % 20.14 %	2.14 % 2.33 %
Food & Drink	5184 4975	3994 3850	1077 1014	113 111	77.04 % 77.39 %	20.78 % 20.38 %	2.18 % 2.23 %
Home & Garden	4912 5121	3806 3940	998 1054	108 127	77.48 % 76.94 %	20.32 % 20.58 %	2.20 % 2.48 %
Finance	5032 4854	4079 3894	852 842	101 118	81.06 % 80.22 %	16.93 % 17.35 %	2.01 % 2.43 %
Health	5110 5371	4145 4317	860 942	105 112	81.12 % 80.38 %	16.83 % 17.54 %	2.05 % 2.09 %
Pets	4968 5245	3822 4017	1042 1110	104 118	76.93 % 76.59 %	20.97 % 21.16 %	2.09 % 2.25 %
Sport & Fitness	5174 4913	3965 3806	1105 1001	104 106	76.63 % 77.47 %	21.36 % 20.37 %	2.01 % 2.16 %
Job & Career	5121 4955	3890 3708	1122 1130	109 117	75.96 % 74.83 %	21.91 % 22.81 %	2.13 % 2.36 %
Dating	5104 5012	3750 3655	1256 1246	98 111	73.47 % 72.92 %	24.61 % 24.86 %	1.92 % 2.21 %
Other	5006 4854	3920 3803	976 925	110 126	78.31 % 78.35 %	19.50 % 19.06 %	2.20 % 2.60 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4713 4697	3478 3439	1139 1157	96 101	73.80 % 73.22 %	24.17 % 24.63 %	2.04 % 2.15 %
Outlook Mail	4690 4568	3564 3440	1027 1026	99 102	75.99 % 75.31 %	21.90 % 22.46 %	2.11 % 2.23 %
Yahoo Mail	4677 4830	3550 3690	1021 1020	106 120	75.90 % 76.40 %	21.83 % 21.12 %	2.27 % 2.48 %
AOL Mail	4716 4697	3603 3592	1001 988	112 117	76.40 % 76.47 %	21.23 % 21.03 %	2.37 % 2.49 %
Mail.com	4803 4524	3813 3538	892 880	98 106	79.39 % 78.21 %	18.57 % 19.45 %	2.04 % 2.34 %
Yandex Mail	4594 4712	3559 3607	948 998	87 107	77.47 % 76.55 %	20.64 % 21.18 %	1.89 % 2.27 %
GMX Mail	4720 4594	3556 3471	1066 1014	98 109	75.34 % 75.56 %	22.58 % 22.07 %	2.08 % 2.37 %
Zoho Mail	4722 4828	3721 3766	901 959	100 103	78.80 % 78.00 %	19.08 % 19.86 %	2.12 % 2.13 %
ProtonMail	4770 4851	3778 3840	889 904	103 107	79.20 % 79.16 %	18.64 % 18.64 %	2.16 % 2.21 %
Custom Mail	4779 4690	3872 3747	809 828	98 115	81.02 % 79.89 %	16.93 % 17.65 %	2.05 % 2.45 %
iCloud Mail	4637 4638	3432 3383	1108 1146	97 109	74.01 % 72.94 %	23.89 % 24.71 %	2.09 % 2.35 %
Tuta	4747 4728	3763 3772	884 854	100 102	79.27 % 79.78 %	18.62 % 18.06 %	2.11 % 2.16 %
Juno.com	4755 4734	3805 3750	844 872	106 112	80.02 % 79.21 %	17.75 % 18.42 %	2.23 % 2.37 %
Mailfence	4613 4589	3666 3652	855 833	92 104	79.47 % 79.58 %	18.53 % 18.15 %	1.99 % 2.27 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.