MailChimp and CleverReach Email Deliverability Comparison

MailChimp

CleverReach

In this comparison, the deliverability of MailChimp and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.082 65.729	51.160 50.913	13.535 13.357	1.387 1.459

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.42 % 77.46 %	20.48 % 20.32 %	2.10 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5136 5259	3984 4021	1035 1128	117 110	77.57 % 76.46 %	20.15 % 21.45 %	2.28 % 2.09 %
Elektronics	4977 5138	3884 4002	992 1024	101 112	78.04 % 77.89 %	19.93 % 19.93 %	2.03 % 2.18 %
Entertainment	5090 5158	3923 3953	1055 1085	112 120	77.07 % 76.64 %	20.73 % 21.04 %	2.20 % 2.33 %
Cosmetics & Beauty	5184 4764	4023 3702	1054 950	107 112	77.60 % 77.71 %	20.33 % 19.94 %	2.06 % 2.35 %
Food & Drink	5275 5000	4053 3882	1108 1010	114 108	76.83 % 77.64 %	21.00 % 20.20 %	2.16 % 2.16 %
Home & Garden	4841 5031	3737 3882	1002 1031	102 118	77.19 % 77.16 %	20.70 % 20.49 %	2.11 % 2.35 %
Finance	4984 4910	4024 3965	864 832	96 113	80.74 % 80.75 %	17.34 % 16.95 %	1.93 % 2.30 %
Health	5118 5441	4140 4393	872 936	106 112	80.89 % 80.74 %	17.04 % 17.20 %	2.07 % 2.06 %
Pets	4994 5288	3849 4072	1034 1103	111 113	77.07 % 77.00 %	20.70 % 20.86 %	2.22 % 2.14 %
Sport & Fitness	5103 4911	3901 3821	1104 988	98 102	76.45 % 77.80 %	21.63 % 20.12 %	1.92 % 2.08 %
Job & Career	5105 4867	3861 3650	1133 1108	111 109	75.63 % 74.99 %	22.19 % 22.77 %	2.17 % 2.24 %
Dating	5136 5016	3754 3678	1280 1231	102 107	73.09 % 73.33 %	24.92 % 24.54 %	1.99 % 2.13 %
Other	5139 4946	4027 3892	1002 931	110 123	78.36 % 78.69 %	19.50 % 18.82 %	2.14 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4768 4701	3505 3438	1166 1165	97 98	73.51 % 73.13 %	24.45 % 24.78 %	2.03 % 2.08 %
Outlook Mail	4707 4574	3566 3470	1045 1006	96 98	75.76 % 75.86 %	22.20 % 21.99 %	2.04 % 2.14 %
Yahoo Mail	4679 4802	3546 3693	1029 994	104 115	75.79 % 76.91 %	21.99 % 20.70 %	2.22 % 2.39 %
AOL Mail	4750 4735	3617 3639	1018 989	115 107	76.15 % 76.85 %	21.43 % 20.89 %	2.42 % 2.26 %
Mail.com	4786 4660	3790 3649	898 901	98 110	79.19 % 78.30 %	18.76 % 19.33 %	2.05 % 2.36 %
Yandex Mail	4665 4633	3606 3555	963 981	96 97	77.30 % 76.73 %	20.64 % 21.17 %	2.06 % 2.09 %
GMX Mail	4801 4622	3630 3501	1074 1013	97 108	75.61 % 75.75 %	22.37 % 21.92 %	2.02 % 2.34 %
Zoho Mail	4693 4787	3693 3738	896 953	104 96	78.69 % 78.09 %	19.09 % 19.91 %	2.22 % 2.01 %
ProtonMail	4705 4774	3720 3807	887 865	98 102	79.06 % 79.74 %	18.85 % 18.12 %	2.08 % 2.14 %
Custom Mail	4677 4719	3780 3784	807 825	90 110	80.82 % 80.19 %	17.25 % 17.48 %	1.92 % 2.33 %
iCloud Mail	4582 4673	3382 3437	1110 1127	90 109	73.81 % 73.55 %	24.23 % 24.12 %	1.96 % 2.33 %
Tuta	4734 4758	3727 3801	908 861	99 96	78.73 % 79.89 %	19.18 % 18.10 %	2.09 % 2.02 %
Juno.com	4865 4742	3883 3777	874 859	108 106	79.82 % 79.65 %	17.97 % 18.11 %	2.22 % 2.24 %
Mailfence	4670 4549	3715 3624	860 818	95 107	79.55 % 79.67 %	18.42 % 17.98 %	2.03 % 2.35 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.