MailChimp and CleverReach Email Deliverability Comparison

MailChimp

CleverReach

In this comparison, the deliverability of MailChimp and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.267 64.607	51.137 51.485	13.071 11.987	1.361 1.282

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.35 % 79.69 %	20.03 % 18.55 %	2.09 % 1.98 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4987 5149	3871 4064	1037 995	101 98	77.62 % 78.93 %	20.79 % 19.32 %	2.03 % 1.90 %
Elektronics	4907 4937	3871 3959	970 884	94 105	78.89 % 80.19 %	19.77 % 17.91 %	1.92 % 2.13 %
Entertainment	5288 5044	4105 4003	1108 934	111 111	77.63 % 79.36 %	20.95 % 18.52 %	2.10 % 2.20 %
Cosmetics & Beauty	5049 4653	3985 3713	967 852	114 90	78.93 % 79.80 %	19.15 % 18.31 %	2.26 % 1.93 %
Food & Drink	5265 5047	4089 4017	1079 954	121 93	77.66 % 79.59 %	20.49 % 18.90 %	2.30 % 1.84 %
Home & Garden	4715 4863	3648 3865	985 916	102 99	77.37 % 79.48 %	20.89 % 18.84 %	2.16 % 2.04 %
Finance	5020 5039	4070 4163	868 796	98 98	81.08 % 82.62 %	17.29 % 15.80 %	1.95 % 1.94 %
Health	5008 5172	4086 4226	840 855	103 99	81.59 % 81.71 %	16.77 % 16.53 %	2.06 % 1.91 %
Pets	4928 5116	3860 4064	989 968	105 99	78.33 % 79.44 %	20.07 % 18.92 %	2.13 % 1.94 %
Sport & Fitness	5039 4798	3930 3846	1033 866	103 97	77.99 % 80.16 %	20.50 % 18.05 %	2.04 % 2.02 %
Job & Career	4989 4890	3816 3804	1090 995	104 100	76.49 % 77.79 %	21.85 % 20.35 %	2.08 % 2.04 %
Dating	4949 4802	3721 3639	1147 1088	99 88	75.19 % 75.78 %	23.18 % 22.66 %	2.00 % 1.83 %
Other	5123 5097	4085 4122	958 884	106 105	79.74 % 80.87 %	18.70 % 17.34 %	2.07 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4801 4699	3618 3577	1136 1043	87 84	75.36 % 76.12 %	23.66 % 22.20 %	1.81 % 1.79 %
Outlook Mail	4589 4544	3525 3589	997 876	89 87	76.81 % 78.98 %	21.73 % 19.28 %	1.94 % 1.91 %
Yahoo Mail	4637 4692	3550 3723	970 875	108 102	76.56 % 79.35 %	20.92 % 18.65 %	2.33 % 2.17 %
AOL Mail	4887 4679	3788 3742	1014 865	103 92	77.51 % 79.97 %	20.75 % 18.49 %	2.11 % 1.97 %
Mail.com	4789 4710	3814 3774	902 851	104 92	79.64 % 80.13 %	18.83 % 18.07 %	2.17 % 1.95 %
Yandex Mail	4681 4584	3641 3617	958 891	105 89	77.78 % 78.90 %	20.47 % 19.44 %	2.24 % 1.94 %
GMX Mail	4864 4687	3723 3659	1076 936	93 102	76.54 % 78.07 %	22.12 % 19.97 %	1.91 % 2.18 %
Zoho Mail	4722 4616	3765 3721	890 829	108 85	79.73 % 80.61 %	18.85 % 17.96 %	2.29 % 1.84 %
ProtonMail	4729 4942	3786 4026	870 831	94 102	80.06 % 81.46 %	18.40 % 16.82 %	1.99 % 2.06 %
Custom Mail	4626 4792	3781 3915	770 786	87 99	81.73 % 81.70 %	16.65 % 16.40 %	1.88 % 2.07 %
iCloud Mail	4499 4499	3371 3449	1073 963	89 95	74.93 % 76.66 %	23.85 % 21.40 %	1.98 % 2.11 %
Tuta	4741 4611	3807 3769	856 774	103 80	80.30 % 81.74 %	18.06 % 16.79 %	2.17 % 1.73 %
Juno.com	4741 4635	3812 3767	842 784	103 96	80.40 % 81.27 %	17.76 % 16.91 %	2.17 % 2.07 %
Mailfence	3961 3917	3156 3157	717 683	88 77	79.68 % 80.60 %	18.10 % 17.44 %	2.22 % 1.97 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.