MailChimp and CleverReach Email Deliverability Comparison

MailChimp

CleverReach

In this comparison, the deliverability of MailChimp and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.274 76.527	59.590 59.417	15.974 15.449	1.710 1.661

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.12 % 77.64 %	20.67 % 20.19 %	2.21 % 2.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5915 6001	4534 4605	1248 1273	133 123	76.65 % 76.74 %	21.10 % 21.21 %	2.25 % 2.05 %
Elektronics	5727 5925	4455 4630	1154 1165	118 130	77.79 % 78.14 %	20.15 % 19.66 %	2.06 % 2.19 %
Entertainment	6159 5939	4695 4580	1325 1214	139 145	76.23 % 77.12 %	21.51 % 20.44 %	2.26 % 2.44 %
Cosmetics & Beauty	6057 5656	4701 4405	1217 1128	139 123	77.61 % 77.88 %	20.09 % 19.94 %	2.29 % 2.17 %
Food & Drink	6135 5914	4687 4585	1303 1206	145 123	76.40 % 77.53 %	21.24 % 20.39 %	2.36 % 2.08 %
Home & Garden	5751 5741	4385 4443	1234 1169	132 129	76.25 % 77.39 %	21.46 % 20.36 %	2.30 % 2.25 %
Finance	5913 5824	4765 4710	1028 988	120 126	80.59 % 80.87 %	17.39 % 16.96 %	2.03 % 2.16 %
Health	5947 6272	4821 5042	994 1103	132 127	81.07 % 80.39 %	16.71 % 17.59 %	2.22 % 2.02 %
Pets	5798 6103	4460 4703	1207 1273	131 127	76.92 % 77.06 %	20.82 % 20.86 %	2.26 % 2.08 %
Sport & Fitness	6016 5573	4602 4352	1287 1103	127 118	76.50 % 78.09 %	21.39 % 19.79 %	2.11 % 2.12 %
Job & Career	5975 5753	4473 4337	1370 1288	132 128	74.86 % 75.39 %	22.93 % 22.39 %	2.21 % 2.22 %
Dating	5860 5807	4295 4268	1441 1420	124 119	73.29 % 73.50 %	24.59 % 24.45 %	2.12 % 2.05 %
Other	6021 6019	4717 4757	1166 1119	138 143	78.34 % 79.03 %	19.37 % 18.59 %	2.29 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5556 5544	4079 4082	1364 1350	113 112	73.42 % 73.63 %	24.55 % 24.35 %	2.03 % 2.02 %
Outlook Mail	5533 5242	4172 3982	1244 1149	117 111	75.40 % 75.96 %	22.48 % 21.92 %	2.11 % 2.12 %
Yahoo Mail	5422 5506	4089 4237	1199 1137	134 132	75.41 % 76.95 %	22.11 % 20.65 %	2.47 % 2.40 %
AOL Mail	5588 5426	4253 4194	1209 1114	126 118	76.11 % 77.29 %	21.64 % 20.53 %	2.25 % 2.17 %
Mail.com	5585 5502	4405 4322	1052 1062	128 118	78.87 % 78.55 %	18.84 % 19.30 %	2.29 % 2.14 %
Yandex Mail	5389 5425	4131 4144	1136 1165	122 116	76.66 % 76.39 %	21.08 % 21.47 %	2.26 % 2.14 %
GMX Mail	5705 5466	4285 4141	1300 1195	120 130	75.11 % 75.76 %	22.79 % 21.86 %	2.10 % 2.38 %
Zoho Mail	5500 5507	4299 4319	1071 1078	130 110	78.16 % 78.43 %	19.47 % 19.58 %	2.36 % 2.00 %
ProtonMail	5578 5714	4408 4560	1053 1029	117 125	79.02 % 79.80 %	18.88 % 18.01 %	2.10 % 2.19 %
Custom Mail	5464 5535	4439 4436	914 975	111 124	81.24 % 80.14 %	16.73 % 17.62 %	2.03 % 2.24 %
iCloud Mail	5377 5248	3927 3885	1336 1243	114 120	73.03 % 74.03 %	24.85 % 23.69 %	2.12 % 2.29 %
Tuta	5557 5504	4377 4416	1057 981	123 107	78.77 % 80.23 %	19.02 % 17.82 %	2.21 % 1.94 %
Juno.com	5539 5539	4401 4406	1008 1008	130 125	79.45 % 79.55 %	18.20 % 18.20 %	2.35 % 2.26 %
Mailfence	5481 5369	4325 4293	1031 963	125 113	78.91 % 79.96 %	18.81 % 17.94 %	2.28 % 2.10 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.