MailChimp and Moosend Email Deliverability Comparison

MailChimp

Moosend

In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.267 64.906	51.137 49.689	13.071 13.800	1.361 1.670

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.35 % 76.56 %	20.03 % 21.26 %	2.09 % 2.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4987 4994	3871 3811	1037 1061	101 128	77.62 % 76.31 %	20.79 % 21.25 %	2.03 % 2.56 %
Elektronics	4907 5159	3871 3964	970 1067	94 128	78.89 % 76.84 %	19.77 % 20.68 %	1.92 % 2.48 %
Entertainment	5288 5010	4105 3792	1108 1110	111 124	77.63 % 75.69 %	20.95 % 22.16 %	2.10 % 2.48 %
Cosmetics & Beauty	5049 5052	3985 3924	967 1006	114 122	78.93 % 77.67 %	19.15 % 19.91 %	2.26 % 2.41 %
Food & Drink	5265 4924	4089 3780	1079 1043	121 129	77.66 % 76.77 %	20.49 % 21.18 %	2.30 % 2.62 %
Home & Garden	4715 4882	3648 3711	985 1064	102 128	77.37 % 76.01 %	20.89 % 21.79 %	2.16 % 2.62 %
Finance	5020 4858	4070 3873	868 887	98 118	81.08 % 79.72 %	17.29 % 18.26 %	1.95 % 2.43 %
Health	5008 5122	4086 4084	840 942	103 133	81.59 % 79.73 %	16.77 % 18.39 %	2.06 % 2.60 %
Pets	4928 4882	3860 3699	989 1087	105 119	78.33 % 75.77 %	20.07 % 22.27 %	2.13 % 2.44 %
Sport & Fitness	5039 5019	3930 3821	1033 1068	103 141	77.99 % 76.13 %	20.50 % 21.28 %	2.04 % 2.81 %
Job & Career	4989 4998	3816 3714	1090 1188	104 126	76.49 % 74.31 %	21.85 % 23.77 %	2.08 % 2.52 %
Dating	4949 4914	3721 3579	1147 1246	99 135	75.19 % 72.83 %	23.18 % 25.36 %	2.00 % 2.75 %
Other	5123 5092	4085 3937	958 1031	106 139	79.74 % 77.32 %	18.70 % 20.25 %	2.07 % 2.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4801 4616	3618 3375	1136 1136	87 118	75.36 % 73.12 %	23.66 % 24.61 %	1.81 % 2.56 %
Outlook Mail	4589 4645	3525 3491	997 1036	89 122	76.81 % 75.16 %	21.73 % 22.30 %	1.94 % 2.63 %
Yahoo Mail	4637 4706	3550 3590	970 1030	108 121	76.56 % 76.29 %	20.92 % 21.89 %	2.33 % 2.57 %
AOL Mail	4887 4735	3788 3592	1014 1037	103 120	77.51 % 75.86 %	20.75 % 21.90 %	2.11 % 2.53 %
Mail.com	4789 4742	3814 3714	902 937	104 121	79.64 % 78.32 %	18.83 % 19.76 %	2.17 % 2.55 %
Yandex Mail	4681 4520	3641 3462	958 971	105 109	77.78 % 76.59 %	20.47 % 21.48 %	2.24 % 2.41 %
GMX Mail	4864 4762	3723 3549	1076 1116	93 125	76.54 % 74.53 %	22.12 % 23.44 %	1.91 % 2.62 %
Zoho Mail	4722 4686	3765 3661	890 913	108 117	79.73 % 78.13 %	18.85 % 19.48 %	2.29 % 2.50 %
ProtonMail	4729 4634	3786 3637	870 900	94 124	80.06 % 78.49 %	18.40 % 19.42 %	1.99 % 2.68 %
Custom Mail	4626 4675	3781 3676	770 887	87 124	81.73 % 78.63 %	16.65 % 18.97 %	1.88 % 2.65 %
iCloud Mail	4499 4739	3371 3482	1073 1163	89 125	74.93 % 73.48 %	23.85 % 24.54 %	1.98 % 2.64 %
Tuta	4741 4655	3807 3644	856 911	103 120	80.30 % 78.28 %	18.06 % 19.57 %	2.17 % 2.58 %
Juno.com	4741 4848	3812 3779	842 959	103 122	80.40 % 77.95 %	17.76 % 19.78 %	2.17 % 2.52 %
Mailfence	3961 3943	3156 3037	717 804	88 102	79.68 % 77.02 %	18.10 % 20.39 %	2.22 % 2.59 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.