MailChimp and Moosend Email Deliverability Comparison

MailChimp

Moosend

In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.382 65.558	51.054 49.851	13.829 14.124	1.499 1.583

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 76.04 %	20.83 % 21.54 %	2.26 % 2.41 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5101 5084	3894 3864	1089 1099	118 121	76.34 % 76.00 %	21.35 % 21.62 %	2.31 % 2.38 %
Elektronics	4904 5177	3804 3971	996 1083	104 123	77.57 % 76.70 %	20.31 % 20.92 %	2.12 % 2.38 %
Entertainment	5369 5183	4076 3898	1171 1169	122 116	75.92 % 75.21 %	21.81 % 22.55 %	2.27 % 2.24 %
Cosmetics & Beauty	5168 5142	4006 3976	1041 1051	121 115	77.52 % 77.32 %	20.14 % 20.44 %	2.34 % 2.24 %
Food & Drink	5285 4966	4035 3779	1124 1062	126 125	76.35 % 76.10 %	21.27 % 21.39 %	2.38 % 2.52 %
Home & Garden	4863 4976	3697 3743	1056 1113	110 120	76.02 % 75.22 %	21.71 % 22.37 %	2.26 % 2.41 %
Finance	5073 4998	4069 3994	898 888	106 116	80.21 % 79.91 %	17.70 % 17.77 %	2.09 % 2.32 %
Health	5124 5045	4147 4009	861 916	116 120	80.93 % 79.46 %	16.80 % 18.16 %	2.26 % 2.38 %
Pets	4941 4861	3794 3657	1033 1090	114 114	76.79 % 75.23 %	20.91 % 22.42 %	2.31 % 2.35 %
Sport & Fitness	5173 5021	3949 3794	1111 1094	113 133	76.34 % 75.56 %	21.48 % 21.79 %	2.18 % 2.65 %
Job & Career	5096 5105	3798 3739	1183 1244	115 122	74.53 % 73.24 %	23.21 % 24.37 %	2.26 % 2.39 %
Dating	5038 4900	3682 3500	1241 1277	115 123	73.08 % 71.43 %	24.63 % 26.06 %	2.28 % 2.51 %
Other	5247 5100	4103 3927	1025 1038	119 135	78.20 % 77.00 %	19.53 % 20.35 %	2.27 % 2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4814 4684	3525 3372	1190 1200	99 112	73.22 % 71.99 %	24.72 % 25.62 %	2.06 % 2.39 %
Outlook Mail	4762 4612	3581 3427	1078 1071	103 114	75.20 % 74.31 %	22.64 % 23.22 %	2.16 % 2.47 %
Yahoo Mail	4667 4755	3510 3599	1038 1042	119 114	75.21 % 75.69 %	22.24 % 21.91 %	2.55 % 2.40 %
AOL Mail	4835 4647	3679 3479	1043 1056	113 112	76.09 % 74.87 %	21.57 % 22.72 %	2.34 % 2.41 %
Mail.com	4713 4717	3701 3661	903 943	109 113	78.53 % 77.61 %	19.16 % 19.99 %	2.31 % 2.40 %
Yandex Mail	4602 4535	3523 3418	970 1016	109 101	76.55 % 75.37 %	21.08 % 22.40 %	2.37 % 2.23 %
GMX Mail	4884 4797	3652 3535	1126 1139	106 123	74.77 % 73.69 %	23.05 % 23.74 %	2.17 % 2.56 %
Zoho Mail	4719 4716	3669 3684	935 920	115 112	77.75 % 78.12 %	19.81 % 19.51 %	2.44 % 2.37 %
ProtonMail	4809 4606	3772 3604	933 887	104 115	78.44 % 78.25 %	19.40 % 19.26 %	2.16 % 2.50 %
Custom Mail	4669 4685	3797 3687	778 881	94 117	81.32 % 78.70 %	16.66 % 18.80 %	2.01 % 2.50 %
iCloud Mail	4648 4717	3388 3395	1161 1206	99 116	72.89 % 71.97 %	24.98 % 25.57 %	2.13 % 2.46 %
Tuta	4741 4643	3737 3625	898 908	106 110	78.82 % 78.07 %	18.94 % 19.56 %	2.24 % 2.37 %
Juno.com	4766 4723	3779 3683	878 929	109 111	79.29 % 77.98 %	18.42 % 19.67 %	2.29 % 2.35 %
Mailfence	4753 4721	3741 3682	898 926	114 113	78.71 % 77.99 %	18.89 % 19.61 %	2.40 % 2.39 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.