MailChimp and Moosend Email Deliverability Comparison

MailChimp

Moosend

In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.936 65.471	51.160 50.135	13.384 13.817	1.392 1.519

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.59 % 76.58 %	20.30 % 21.10 %	2.11 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5099 5201	3965 3969	1019 1120	115 112	77.76 % 76.31 %	19.98 % 21.53 %	2.26 % 2.15 %
Elektronics	5008 4968	3919 3863	990 990	99 115	78.25 % 77.76 %	19.77 % 19.93 %	1.98 % 2.31 %
Entertainment	5033 5305	3870 4035	1048 1151	115 119	76.89 % 76.06 %	20.82 % 21.70 %	2.28 % 2.24 %
Cosmetics & Beauty	5185 5099	4035 3911	1039 1073	111 115	77.82 % 76.70 %	20.04 % 21.04 %	2.14 % 2.26 %
Food & Drink	5184 4881	3994 3727	1077 1038	113 116	77.04 % 76.36 %	20.78 % 21.27 %	2.18 % 2.38 %
Home & Garden	4912 5015	3806 3816	998 1083	108 116	77.48 % 76.09 %	20.32 % 21.60 %	2.20 % 2.31 %
Finance	5032 5067	4079 4061	852 886	101 120	81.06 % 80.15 %	16.93 % 17.49 %	2.01 % 2.37 %
Health	5110 5033	4145 4026	860 887	105 120	81.12 % 79.99 %	16.83 % 17.62 %	2.05 % 2.38 %
Pets	4968 5019	3822 3810	1042 1099	104 110	76.93 % 75.91 %	20.97 % 21.90 %	2.09 % 2.19 %
Sport & Fitness	5174 4991	3965 3809	1105 1059	104 123	76.63 % 76.32 %	21.36 % 21.22 %	2.01 % 2.46 %
Job & Career	5121 4973	3890 3680	1122 1184	109 109	75.96 % 74.00 %	21.91 % 23.81 %	2.13 % 2.19 %
Dating	5104 4924	3750 3546	1256 1265	98 113	73.47 % 72.01 %	24.61 % 25.69 %	1.92 % 2.29 %
Other	5006 4995	3920 3882	976 982	110 131	78.31 % 77.72 %	19.50 % 19.66 %	2.20 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4713 4653	3478 3376	1139 1166	96 111	73.80 % 72.56 %	24.17 % 25.06 %	2.04 % 2.39 %
Outlook Mail	4690 4680	3564 3473	1027 1091	99 116	75.99 % 74.21 %	21.90 % 23.31 %	2.11 % 2.48 %
Yahoo Mail	4677 4693	3550 3572	1021 1005	106 116	75.90 % 76.11 %	21.83 % 21.41 %	2.27 % 2.47 %
AOL Mail	4716 4707	3603 3560	1001 1042	112 105	76.40 % 75.63 %	21.23 % 22.14 %	2.37 % 2.23 %
Mail.com	4803 4653	3813 3606	892 945	98 102	79.39 % 77.50 %	18.57 % 20.31 %	2.04 % 2.19 %
Yandex Mail	4594 4390	3559 3311	948 975	87 104	77.47 % 75.42 %	20.64 % 22.21 %	1.89 % 2.37 %
GMX Mail	4720 4707	3556 3490	1066 1096	98 121	75.34 % 74.14 %	22.58 % 23.28 %	2.08 % 2.57 %
Zoho Mail	4722 4695	3721 3688	901 907	100 100	78.80 % 78.55 %	19.08 % 19.32 %	2.12 % 2.13 %
ProtonMail	4770 4748	3778 3746	889 891	103 111	79.20 % 78.90 %	18.64 % 18.77 %	2.16 % 2.34 %
Custom Mail	4779 4791	3872 3802	809 878	98 111	81.02 % 79.36 %	16.93 % 18.33 %	2.05 % 2.32 %
iCloud Mail	4637 4647	3432 3377	1108 1166	97 104	74.01 % 72.67 %	23.89 % 25.09 %	2.09 % 2.24 %
Tuta	4747 4662	3763 3690	884 869	100 103	79.27 % 79.15 %	18.62 % 18.64 %	2.11 % 2.21 %
Juno.com	4755 4784	3805 3786	844 889	106 109	80.02 % 79.14 %	17.75 % 18.58 %	2.23 % 2.28 %
Mailfence	4613 4661	3666 3658	855 897	92 106	79.47 % 78.48 %	18.53 % 19.24 %	1.99 % 2.27 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.