MailChimp and Moosend Email Deliverability Comparison

MailChimp

Moosend

In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.170 65.742	51.279 50.350	13.498 13.919	1.393 1.473

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.50 % 76.59 %	20.40 % 21.17 %	2.11 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5120 5181	3951 3982	1056 1089	113 110	77.17 % 76.86 %	20.63 % 21.02 %	2.21 % 2.12 %
Elektronics	4901 5074	3847 3919	956 1041	98 114	78.49 % 77.24 %	19.51 % 20.52 %	2.00 % 2.25 %
Entertainment	5184 5262	3990 3970	1082 1178	112 114	76.97 % 75.45 %	20.87 % 22.39 %	2.16 % 2.17 %
Cosmetics & Beauty	5182 5193	4025 4022	1048 1060	109 111	77.67 % 77.45 %	20.22 % 20.41 %	2.10 % 2.14 %
Food & Drink	5293 4870	4058 3735	1117 1020	118 115	76.67 % 76.69 %	21.10 % 20.94 %	2.23 % 2.36 %
Home & Garden	4882 4930	3759 3756	1017 1069	106 105	77.00 % 76.19 %	20.83 % 21.68 %	2.17 % 2.13 %
Finance	5029 4984	4060 4000	872 876	97 108	80.73 % 80.26 %	17.34 % 17.58 %	1.93 % 2.17 %
Health	5101 5074	4143 4074	850 885	108 115	81.22 % 80.29 %	16.66 % 17.44 %	2.12 % 2.27 %
Pets	4972 4988	3836 3787	1029 1091	107 110	77.15 % 75.92 %	20.70 % 21.87 %	2.15 % 2.21 %
Sport & Fitness	5219 5036	3994 3820	1119 1095	106 121	76.53 % 75.85 %	21.44 % 21.74 %	2.03 % 2.40 %
Job & Career	5106 5089	3866 3741	1133 1236	107 112	75.71 % 73.51 %	22.19 % 24.29 %	2.10 % 2.20 %
Dating	5048 4895	3711 3525	1239 1259	98 111	73.51 % 72.01 %	24.54 % 25.72 %	1.94 % 2.27 %
Other	5133 5166	4039 4019	980 1020	114 127	78.69 % 77.80 %	19.09 % 19.74 %	2.22 % 2.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4838 4635	3557 3364	1183 1166	98 105	73.52 % 72.58 %	24.45 % 25.16 %	2.03 % 2.27 %
Outlook Mail	4761 4666	3595 3473	1070 1085	96 108	75.51 % 74.43 %	22.47 % 23.25 %	2.02 % 2.31 %
Yahoo Mail	4634 4760	3501 3625	1024 1023	109 112	75.55 % 76.16 %	22.10 % 21.49 %	2.35 % 2.35 %
AOL Mail	4734 4670	3611 3530	1018 1038	105 102	76.28 % 75.59 %	21.50 % 22.23 %	2.22 % 2.18 %
Mail.com	4888 4753	3873 3685	908 968	107 100	79.23 % 77.53 %	18.58 % 20.37 %	2.19 % 2.10 %
Yandex Mail	4597 4536	3554 3435	945 1003	98 98	77.31 % 75.73 %	20.56 % 22.11 %	2.13 % 2.16 %
GMX Mail	4857 4724	3686 3494	1076 1119	95 111	75.89 % 73.96 %	22.15 % 23.69 %	1.96 % 2.35 %
Zoho Mail	4694 4757	3687 3739	902 913	105 105	78.55 % 78.60 %	19.22 % 19.19 %	2.24 % 2.21 %
ProtonMail	4821 4708	3833 3713	890 889	98 106	79.51 % 78.87 %	18.46 % 18.88 %	2.03 % 2.25 %
Custom Mail	4634 4683	3781 3707	764 866	89 110	81.59 % 79.16 %	16.49 % 18.49 %	1.92 % 2.35 %
iCloud Mail	4504 4780	3317 3477	1099 1190	88 113	73.65 % 72.74 %	24.40 % 24.90 %	1.95 % 2.36 %
Tuta	4738 4663	3741 3705	899 861	98 97	78.96 % 79.46 %	18.97 % 18.46 %	2.07 % 2.08 %
Juno.com	4781 4742	3831 3734	843 906	107 102	80.13 % 78.74 %	17.63 % 19.11 %	2.24 % 2.15 %
Mailfence	4689 4665	3712 3669	877 892	100 104	79.16 % 78.65 %	18.70 % 19.12 %	2.13 % 2.23 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.