MailChimp and Moosend Email Deliverability Comparison

MailChimp

Moosend

In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.082 65.406	51.160 49.964	13.535 13.921	1.387 1.521

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.42 % 76.39 %	20.48 % 21.28 %	2.10 % 2.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5136 5206	3984 3990	1035 1101	117 115	77.57 % 76.64 %	20.15 % 21.15 %	2.28 % 2.21 %
Elektronics	4977 5003	3884 3865	992 1023	101 115	78.04 % 77.25 %	19.93 % 20.45 %	2.03 % 2.30 %
Entertainment	5090 5232	3923 3950	1055 1168	112 114	77.07 % 75.50 %	20.73 % 22.32 %	2.20 % 2.18 %
Cosmetics & Beauty	5184 5109	4023 3939	1054 1052	107 118	77.60 % 77.10 %	20.33 % 20.59 %	2.06 % 2.31 %
Food & Drink	5275 4911	4053 3752	1108 1037	114 122	76.83 % 76.40 %	21.00 % 21.12 %	2.16 % 2.48 %
Home & Garden	4841 4929	3737 3741	1002 1073	102 115	77.19 % 75.90 %	20.70 % 21.77 %	2.11 % 2.33 %
Finance	4984 4969	4024 3982	864 876	96 111	80.74 % 80.14 %	17.34 % 17.63 %	1.93 % 2.23 %
Health	5118 5005	4140 3993	872 898	106 114	80.89 % 79.78 %	17.04 % 17.94 %	2.07 % 2.28 %
Pets	4994 5013	3849 3795	1034 1107	111 111	77.07 % 75.70 %	20.70 % 22.08 %	2.22 % 2.21 %
Sport & Fitness	5103 4998	3901 3796	1104 1074	98 128	76.45 % 75.95 %	21.63 % 21.49 %	1.92 % 2.56 %
Job & Career	5105 4995	3861 3666	1133 1215	111 114	75.63 % 73.39 %	22.19 % 24.32 %	2.17 % 2.28 %
Dating	5136 4979	3754 3573	1280 1292	102 114	73.09 % 71.76 %	24.92 % 25.95 %	1.99 % 2.29 %
Other	5139 5057	4027 3922	1002 1005	110 130	78.36 % 77.56 %	19.50 % 19.87 %	2.14 % 2.57 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4768 4625	3505 3345	1166 1168	97 112	73.51 % 72.32 %	24.45 % 25.25 %	2.03 % 2.42 %
Outlook Mail	4707 4646	3566 3434	1045 1098	96 114	75.76 % 73.91 %	22.20 % 23.63 %	2.04 % 2.45 %
Yahoo Mail	4679 4756	3546 3614	1029 1025	104 117	75.79 % 75.99 %	21.99 % 21.55 %	2.22 % 2.46 %
AOL Mail	4750 4754	3617 3578	1018 1069	115 107	76.15 % 75.26 %	21.43 % 22.49 %	2.42 % 2.25 %
Mail.com	4786 4588	3790 3537	898 954	98 97	79.19 % 77.09 %	18.76 % 20.79 %	2.05 % 2.11 %
Yandex Mail	4665 4481	3606 3391	963 989	96 101	77.30 % 75.68 %	20.64 % 22.07 %	2.06 % 2.25 %
GMX Mail	4801 4640	3630 3420	1074 1104	97 116	75.61 % 73.71 %	22.37 % 23.79 %	2.02 % 2.50 %
Zoho Mail	4693 4697	3693 3693	896 902	104 102	78.69 % 78.62 %	19.09 % 19.20 %	2.22 % 2.17 %
ProtonMail	4705 4783	3720 3782	887 886	98 115	79.06 % 79.07 %	18.85 % 18.52 %	2.08 % 2.40 %
Custom Mail	4677 4768	3780 3758	807 895	90 115	80.82 % 78.82 %	17.25 % 18.77 %	1.92 % 2.41 %
iCloud Mail	4582 4751	3382 3455	1110 1183	90 113	73.81 % 72.72 %	24.23 % 24.90 %	1.96 % 2.38 %
Tuta	4734 4572	3727 3614	908 858	99 100	78.73 % 79.05 %	19.18 % 18.77 %	2.09 % 2.19 %
Juno.com	4865 4707	3883 3707	874 897	108 103	79.82 % 78.76 %	17.97 % 19.06 %	2.22 % 2.19 %
Mailfence	4670 4638	3715 3636	860 893	95 109	79.55 % 78.40 %	18.42 % 19.25 %	2.03 % 2.35 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.