MailChimp and Moosend Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
454.379 454.924	349.090 357.605	88.530 81.972	16.759 15.347

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.83 % 78.61 %	19.48 % 18.02 %	3.69 % 3.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35081 35361	27966 28893	5966 5445	1149 1023	79.72 % 81.71 %	17.01 % 15.40 %	3.28 % 2.89 %
Elektronics	35085 34567	27271 27443	6590 6035	1224 1089	77.73 % 79.39 %	18.78 % 17.46 %	3.49 % 3.15 %
Entertainment	34505 34541	26407 27115	6789 6226	1309 1200	76.53 % 78.50 %	19.68 % 18.02 %	3.79 % 3.47 %
Cosmetics & Beauty	34947 35212	26813 27615	6851 6404	1283 1193	76.72 % 78.42 %	19.60 % 18.19 %	3.67 % 3.39 %
Food & Drink	35135 34640	28031 28249	5937 5346	1167 1045	79.78 % 81.55 %	16.90 % 15.43 %	3.32 % 3.02 %
Home & Garden	35372 35248	28187 28718	6028 5425	1157 1105	79.69 % 81.47 %	17.04 % 15.39 %	3.27 % 3.13 %
Finance	34806 34992	25639 26360	7757 7281	1410 1351	73.66 % 75.33 %	22.29 % 20.81 %	4.05 % 3.86 %
Health	35129 35435	26161 26934	7614 7222	1354 1279	74.47 % 76.01 %	21.67 % 20.38 %	3.85 % 3.61 %
Pets	34197 34926	27046 28214	5941 5607	1210 1105	79.09 % 80.78 %	17.37 % 16.05 %	3.54 % 3.16 %
Sport & Fitness	34396 34569	26119 26823	6936 6524	1341 1222	75.94 % 77.59 %	20.17 % 18.87 %	3.90 % 3.53 %
Job & Career	34819 35339	26087 27092	7293 6923	1439 1324	74.92 % 76.66 %	20.95 % 19.59 %	4.13 % 3.75 %
Dating	35895 35225	25765 26041	8635 7905	1495 1279	71.78 % 73.93 %	24.06 % 22.44 %	4.16 % 3.63 %
Other	35012 34869	27598 28108	6193 5629	1221 1132	78.82 % 80.61 %	17.69 % 16.14 %	3.49 % 3.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44099 44145	32207 33115	10048 9357	1844 1673	73.03 % 75.01 %	22.79 % 21.20 %	4.18 % 3.79 %
Outlook Mail	43654 44903	32443 34051	9453 9147	1758 1705	74.32 % 75.83 %	21.65 % 20.37 %	4.03 % 3.80 %
Yahoo Mail	44057 44295	33629 34667	8754 8124	1674 1504	76.33 % 78.26 %	19.87 % 18.34 %	3.80 % 3.40 %
AOL Mail	44353 44101	33832 34488	8851 8096	1670 1517	76.28 % 78.20 %	19.96 % 18.36 %	3.77 % 3.44 %
Mail.com	44138 43807	34113 34781	8405 7554	1620 1472	77.29 % 79.40 %	19.04 % 17.24 %	3.67 % 3.36 %
Yandex Mail	44334 44150	33262 33908	9344 8641	1728 1601	75.03 % 76.80 %	21.08 % 19.57 %	3.90 % 3.63 %
GMX Mail	44042 44071	34126 34974	8370 7730	1546 1367	77.49 % 79.36 %	19.00 % 17.54 %	3.51 % 3.10 %
Zoho Mail	44249 43998	34612 35298	8162 7363	1475 1337	78.22 % 80.23 %	18.45 % 16.73 %	3.33 % 3.04 %
ProtonMail	43516 43613	34251 35122	7796 7187	1469 1304	78.71 % 80.53 %	17.92 % 16.48 %	3.38 % 2.99 %
Custom Mail	43754 43433	34935 35403	7391 6747	1428 1283	79.84 % 81.51 %	16.89 % 15.53 %	3.26 % 2.95 %
iCloud Mail	4808 4910	3742 3783	831 866	235 261	77.83 % 77.05 %	17.28 % 17.64 %	4.89 % 5.32 %
Tuta	4695 4781	3969 4015	577 601	149 165	84.54 % 83.98 %	12.29 % 12.57 %	3.17 % 3.45 %
Juno.com	4680 4717	3969 4000	548 559	163 158	84.81 % 84.80 %	11.71 % 11.85 %	3.48 % 3.35 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.