MailChimp and Moosend Email Deliverability Comparison

MailChimp

Moosend

In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.613 76.511	59.252 59.015	15.766 15.796	1.595 1.700

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.34 % 77.13 %	20.58 % 20.65 %	2.08 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5967 6046	4621 4628	1214 1284	132 134	77.44 % 76.55 %	20.35 % 21.24 %	2.21 % 2.22 %
Elektronics	5833 5883	4562 4593	1155 1153	116 137	78.21 % 78.07 %	19.80 % 19.60 %	1.99 % 2.33 %
Entertainment	5887 6029	4518 4635	1242 1267	127 127	76.75 % 76.88 %	21.10 % 21.02 %	2.16 % 2.11 %
Cosmetics & Beauty	5995 5875	4649 4563	1213 1183	133 129	77.55 % 77.67 %	20.23 % 20.14 %	2.22 % 2.20 %
Food & Drink	5899 5803	4523 4450	1254 1225	122 128	76.67 % 76.68 %	21.26 % 21.11 %	2.07 % 2.21 %
Home & Garden	5782 5746	4470 4396	1189 1226	123 124	77.31 % 76.51 %	20.56 % 21.34 %	2.13 % 2.16 %
Finance	5772 5973	4663 4806	994 1036	115 131	80.79 % 80.46 %	17.22 % 17.34 %	1.99 % 2.19 %
Health	5975 5962	4841 4788	1020 1032	114 142	81.02 % 80.31 %	17.07 % 17.31 %	1.91 % 2.38 %
Pets	5858 5687	4488 4349	1246 1220	124 118	76.61 % 76.47 %	21.27 % 21.45 %	2.12 % 2.07 %
Sport & Fitness	5916 5900	4517 4543	1279 1223	120 134	76.35 % 77.00 %	21.62 % 20.73 %	2.03 % 2.27 %
Job & Career	5965 5977	4522 4464	1315 1384	128 129	75.81 % 74.69 %	22.05 % 23.16 %	2.15 % 2.16 %
Dating	5837 5729	4253 4167	1471 1435	113 127	72.86 % 72.74 %	25.20 % 25.05 %	1.94 % 2.22 %
Other	5927 5901	4625 4633	1174 1128	128 140	78.03 % 78.51 %	19.81 % 19.12 %	2.16 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5532 5416	4089 3974	1328 1316	115 126	73.92 % 73.38 %	24.01 % 24.30 %	2.08 % 2.33 %
Outlook Mail	5564 5509	4210 4154	1236 1232	118 123	75.66 % 75.40 %	22.21 % 22.36 %	2.12 % 2.23 %
Yahoo Mail	5448 5441	4117 4176	1213 1142	118 123	75.57 % 76.75 %	22.27 % 20.99 %	2.17 % 2.26 %
AOL Mail	5409 5505	4134 4193	1161 1198	114 114	76.43 % 76.17 %	21.46 % 21.76 %	2.11 % 2.07 %
Mail.com	5504 5391	4344 4208	1044 1062	116 121	78.92 % 78.06 %	18.97 % 19.70 %	2.11 % 2.24 %
Yandex Mail	5317 5210	4106 3947	1115 1145	96 118	77.22 % 75.76 %	20.97 % 21.98 %	1.81 % 2.26 %
GMX Mail	5521 5434	4158 4081	1243 1226	120 127	75.31 % 75.10 %	22.51 % 22.56 %	2.17 % 2.34 %
Zoho Mail	5495 5487	4314 4317	1067 1055	114 115	78.51 % 78.68 %	19.42 % 19.23 %	2.07 % 2.10 %
ProtonMail	5549 5637	4390 4452	1043 1055	116 130	79.11 % 78.98 %	18.80 % 18.72 %	2.09 % 2.31 %
Custom Mail	5367 5586	4325 4461	933 995	109 130	80.59 % 79.86 %	17.38 % 17.81 %	2.03 % 2.33 %
iCloud Mail	5449 5372	4026 3967	1311 1294	112 111	73.89 % 73.85 %	24.06 % 24.09 %	2.06 % 2.07 %
Tuta	5457 5467	4309 4353	1035 1000	113 114	78.96 % 79.62 %	18.97 % 18.29 %	2.07 % 2.09 %
Juno.com	5540 5517	4416 4364	1000 1022	124 131	79.71 % 79.10 %	18.05 % 18.52 %	2.24 % 2.37 %
Mailfence	5461 5539	4314 4368	1037 1054	110 117	79.00 % 78.86 %	18.99 % 19.03 %	2.01 % 2.11 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.