MailChimp and Moosend Email Deliverability Comparison

MailChimp

Moosend

In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.544 63.929	51.065 49.619	12.507 13.190	1.462 1.603

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.12 % 77.62 %	19.38 % 20.63 %	2.27 % 2.51 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4875 4959	3825 3854	979 1013	106 125	78.46 % 77.72 %	20.08 % 20.43 %	2.17 % 2.52 %
Elektronics	4838 5005	3830 3876	942 1015	103 126	79.16 % 77.44 %	19.47 % 20.28 %	2.13 % 2.52 %
Entertainment	5193 4920	4062 3794	1048 1042	118 118	78.22 % 77.11 %	20.18 % 21.18 %	2.27 % 2.40 %
Cosmetics & Beauty	4990 4883	3989 3842	913 948	119 116	79.94 % 78.68 %	18.30 % 19.41 %	2.38 % 2.38 %
Food & Drink	5230 4891	4120 3809	1021 1015	129 124	78.78 % 77.88 %	19.52 % 20.75 %	2.47 % 2.54 %
Home & Garden	4733 4858	3704 3750	949 1017	111 124	78.26 % 77.19 %	20.05 % 20.93 %	2.35 % 2.55 %
Finance	4973 4828	4052 3872	855 882	106 113	81.48 % 80.20 %	17.19 % 18.27 %	2.13 % 2.34 %
Health	4995 5053	4094 4051	847 922	114 121	81.96 % 80.17 %	16.96 % 18.25 %	2.28 % 2.39 %
Pets	4933 4835	3909 3722	937 1049	115 115	79.24 % 76.98 %	18.99 % 21.70 %	2.33 % 2.38 %
Sport & Fitness	4958 4897	3915 3774	983 1009	109 137	78.96 % 77.07 %	19.83 % 20.60 %	2.20 % 2.80 %
Job & Career	4998 4903	3859 3725	1057 1101	115 124	77.21 % 75.97 %	21.15 % 22.46 %	2.30 % 2.53 %
Dating	4840 4825	3712 3589	1048 1159	108 128	76.69 % 74.38 %	21.65 % 24.02 %	2.23 % 2.65 %
Other	4988 5072	3994 3961	928 1018	109 132	80.07 % 78.10 %	18.60 % 20.07 %	2.19 % 2.60 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4820 4663	3701 3484	1051 1085	100 115	76.78 % 74.72 %	21.80 % 23.27 %	2.07 % 2.47 %
Outlook Mail	4592 4677	3603 3579	943 1014	99 119	78.46 % 76.52 %	20.54 % 21.68 %	2.16 % 2.54 %
Yahoo Mail	4594 4685	3586 3631	906 986	112 117	78.06 % 77.50 %	19.72 % 21.05 %	2.44 % 2.50 %
AOL Mail	4861 4701	3820 3625	969 987	111 119	78.58 % 77.11 %	19.93 % 21.00 %	2.28 % 2.53 %
Mail.com	4827 4663	3873 3694	880 897	112 114	80.24 % 79.22 %	18.23 % 19.24 %	2.32 % 2.44 %
Yandex Mail	4728 4530	3693 3529	953 935	115 105	78.11 % 77.90 %	20.16 % 20.64 %	2.43 % 2.32 %
GMX Mail	4845 4810	3773 3657	1031 1059	99 122	77.87 % 76.03 %	21.28 % 22.02 %	2.04 % 2.54 %
Zoho Mail	4651 4709	3739 3709	866 900	115 114	80.39 % 78.76 %	18.62 % 19.11 %	2.47 % 2.42 %
ProtonMail	4713 4591	3793 3632	845 883	102 119	80.48 % 79.11 %	17.93 % 19.23 %	2.16 % 2.59 %
Custom Mail	4655 4572	3809 3627	772 862	96 119	81.83 % 79.33 %	16.58 % 18.85 %	2.06 % 2.60 %
iCloud Mail	4525 4670	3464 3499	1020 1116	99 122	76.55 % 74.93 %	22.54 % 23.90 %	2.19 % 2.61 %
Tuta	4762 4800	3840 3815	848 932	116 118	80.64 % 79.48 %	17.81 % 19.42 %	2.44 % 2.46 %
Juno.com	4807 4718	3870 3703	835 913	111 116	80.51 % 78.49 %	17.37 % 19.35 %	2.31 % 2.46 %
Mailfence	3164 3140	2501 2435	588 621	75 84	79.05 % 77.55 %	18.58 % 19.78 %	2.37 % 2.68 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.