MailChimp and Moosend Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
401.329
401.838
|
305.310
313.987
|
81.246
74.527
|
14.773
13.324
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
76.07 %
78.14 %
|
20.24 %
18.55 %
|
3.68 %
3.32 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
30997
31298
|
24500
25435
|
5482
4955
|
1015
908
|
79.04 %
81.27 %
|
17.69 %
15.83 %
|
3.27 %
2.90 %
|
Elektronics |
30962
30496
|
23813
24061
|
6061
5504
|
1088
931
|
76.91 %
78.90 %
|
19.58 %
18.05 %
|
3.51 %
3.05 %
|
Entertainment |
30509
30549
|
23092
23853
|
6234
5659
|
1183
1037
|
75.69 %
78.08 %
|
20.43 %
18.52 %
|
3.88 %
3.39 %
|
Cosmetics & Beauty |
30907
31062
|
23473
24194
|
6300
5829
|
1134
1039
|
75.95 %
77.89 %
|
20.38 %
18.77 %
|
3.67 %
3.34 %
|
Food & Drink |
31020
30533
|
24559
24781
|
5449
4850
|
1012
902
|
79.17 %
81.16 %
|
17.57 %
15.88 %
|
3.26 %
2.95 %
|
Home & Garden |
31268
31093
|
24723
25216
|
5543
4922
|
1002
955
|
79.07 %
81.10 %
|
17.73 %
15.83 %
|
3.20 %
3.07 %
|
Finance |
30796
30875
|
22417
23082
|
7124
6619
|
1255
1174
|
72.79 %
74.76 %
|
23.13 %
21.44 %
|
4.08 %
3.80 %
|
Health |
31074
31472
|
22868
23734
|
7012
6620
|
1194
1118
|
73.59 %
75.41 %
|
22.57 %
21.03 %
|
3.84 %
3.55 %
|
Pets |
30098
30714
|
23612
24708
|
5424
5054
|
1062
952
|
78.45 %
80.45 %
|
18.02 %
16.46 %
|
3.53 %
3.10 %
|
Sport & Fitness |
30302
30538
|
22798
23572
|
6332
5914
|
1172
1052
|
75.24 %
77.19 %
|
20.90 %
19.37 %
|
3.87 %
3.44 %
|
Job & Career |
30670
31274
|
22759
23862
|
6634
6269
|
1277
1143
|
74.21 %
76.30 %
|
21.63 %
20.05 %
|
4.16 %
3.65 %
|
Dating |
31848
31093
|
22560
22745
|
7984
7230
|
1304
1118
|
70.84 %
73.15 %
|
25.07 %
23.25 %
|
4.09 %
3.60 %
|
Other |
30878
30841
|
24136
24744
|
5667
5102
|
1075
995
|
78.17 %
80.23 %
|
18.35 %
16.54 %
|
3.48 %
3.23 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
40064
40053
|
29112
29967
|
9307
8609
|
1645
1477
|
72.66 %
74.82 %
|
23.23 %
21.49 %
|
4.11 %
3.69 %
|
Outlook Mail |
39528
40798
|
29115
30768
|
8828
8510
|
1585
1520
|
73.66 %
75.42 %
|
22.33 %
20.86 %
|
4.01 %
3.73 %
|
Yahoo Mail |
39961
40171
|
30275
31301
|
8172
7523
|
1514
1347
|
75.76 %
77.92 %
|
20.45 %
18.73 %
|
3.79 %
3.35 %
|
AOL Mail |
40186
40154
|
30427
31255
|
8261
7520
|
1498
1379
|
75.72 %
77.84 %
|
20.56 %
18.73 %
|
3.73 %
3.43 %
|
Mail.com |
40130
39691
|
30774
31353
|
7877
7000
|
1479
1338
|
76.69 %
78.99 %
|
19.63 %
17.64 %
|
3.69 %
3.37 %
|
Yandex Mail |
40132
40119
|
29886
30681
|
8701
8011
|
1545
1427
|
74.47 %
76.47 %
|
21.68 %
19.97 %
|
3.85 %
3.56 %
|
GMX Mail |
39937
39943
|
30679
31492
|
7871
7224
|
1387
1227
|
76.82 %
78.84 %
|
19.71 %
18.09 %
|
3.47 %
3.07 %
|
Zoho Mail |
40202
40022
|
31177
31955
|
7669
6868
|
1356
1199
|
77.55 %
79.84 %
|
19.08 %
17.16 %
|
3.37 %
3.00 %
|
ProtonMail |
39363
39518
|
30704
31633
|
7311
6705
|
1348
1180
|
78.00 %
80.05 %
|
18.57 %
16.97 %
|
3.42 %
2.99 %
|
Custom Mail |
39785
39346
|
31537
31931
|
6930
6263
|
1318
1152
|
79.27 %
81.15 %
|
17.42 %
15.92 %
|
3.31 %
2.93 %
|
iCloud Mail |
691
690
|
519
530
|
132
123
|
40
37
|
75.11 %
76.81 %
|
19.10 %
17.83 %
|
5.79 %
5.36 %
|
Tuta |
651
673
|
539
560
|
92
87
|
20
26
|
82.80 %
83.21 %
|
14.13 %
12.93 %
|
3.07 %
3.86 %
|
Juno.com |
699
660
|
566
561
|
95
84
|
38
15
|
80.97 %
85.00 %
|
13.59 %
12.73 %
|
5.44 %
2.27 %
|
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