MailChimp and Moosend Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
463.164 463.670	356.201 364.849	89.847 83.151	17.116 15.670

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 78.69 %	19.40 % 17.93 %	3.70 % 3.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35770 36105	28540 29525	6055 5534	1175 1046	79.79 % 81.78 %	16.93 % 15.33 %	3.28 % 2.90 %
Elektronics	35758 35297	27828 28052	6685 6128	1245 1117	77.82 % 79.47 %	18.70 % 17.36 %	3.48 % 3.16 %
Entertainment	35145 35160	26925 27633	6884 6308	1336 1219	76.61 % 78.59 %	19.59 % 17.94 %	3.80 % 3.47 %
Cosmetics & Beauty	35614 35861	27346 28153	6952 6493	1316 1215	76.78 % 78.51 %	19.52 % 18.11 %	3.70 % 3.39 %
Food & Drink	35826 35256	28614 28772	6027 5415	1185 1069	79.87 % 81.61 %	16.82 % 15.36 %	3.31 % 3.03 %
Home & Garden	36118 35873	28804 29247	6127 5498	1187 1128	79.75 % 81.53 %	16.96 % 15.33 %	3.29 % 3.14 %
Finance	35456 35665	26140 26894	7869 7388	1447 1383	73.73 % 75.41 %	22.19 % 20.71 %	4.08 % 3.88 %
Health	35790 36118	26684 27504	7721 7319	1385 1295	74.56 % 76.15 %	21.57 % 20.26 %	3.87 % 3.59 %
Pets	34844 35598	27582 28773	6029 5688	1233 1137	79.16 % 80.83 %	17.30 % 15.98 %	3.54 % 3.19 %
Sport & Fitness	35117 35233	26688 27364	7054 6621	1375 1248	76.00 % 77.67 %	20.09 % 18.79 %	3.92 % 3.54 %
Job & Career	35501 35999	26626 27619	7410 7025	1465 1355	75.00 % 76.72 %	20.87 % 19.51 %	4.13 % 3.76 %
Dating	36543 35905	26278 26593	8743 8010	1522 1302	71.91 % 74.06 %	23.93 % 22.31 %	4.16 % 3.63 %
Other	35682 35600	28146 28720	6291 5724	1245 1156	78.88 % 80.67 %	17.63 % 16.08 %	3.49 % 3.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44791 44817	32733 33631	10182 9477	1876 1709	73.08 % 75.04 %	22.73 % 21.15 %	4.19 % 3.81 %
Outlook Mail	44335 45610	32982 34632	9561 9251	1792 1727	74.39 % 75.93 %	21.57 % 20.28 %	4.04 % 3.79 %
Yahoo Mail	44700 44985	34131 35236	8856 8219	1713 1530	76.36 % 78.33 %	19.81 % 18.27 %	3.83 % 3.40 %
AOL Mail	45061 44778	34401 35035	8962 8190	1698 1553	76.34 % 78.24 %	19.89 % 18.29 %	3.77 % 3.47 %
Mail.com	44765 44488	34632 35355	8495 7644	1638 1489	77.36 % 79.47 %	18.98 % 17.18 %	3.66 % 3.35 %
Yandex Mail	44994 44826	33790 34456	9454 8742	1750 1628	75.10 % 76.87 %	21.01 % 19.50 %	3.89 % 3.63 %
GMX Mail	44717 44766	34679 35554	8463 7818	1575 1394	77.55 % 79.42 %	18.93 % 17.46 %	3.52 % 3.11 %
Zoho Mail	44954 44624	35195 35824	8260 7439	1499 1361	78.29 % 80.28 %	18.37 % 16.67 %	3.33 % 3.05 %
ProtonMail	44201 44287	34824 35703	7883 7258	1494 1326	78.79 % 80.62 %	17.83 % 16.39 %	3.38 % 2.99 %
Custom Mail	44405 44115	35482 35978	7474 6825	1449 1312	79.91 % 81.56 %	16.83 % 15.47 %	3.26 % 2.97 %
iCloud Mail	5451 5530	4230 4279	949 973	272 278	77.60 % 77.38 %	17.41 % 17.59 %	4.99 % 5.03 %
Tuta	5376 5470	4537 4605	666 683	173 182	84.39 % 84.19 %	12.39 % 12.49 %	3.22 % 3.33 %
Juno.com	5414 5374	4585 4561	642 632	187 181	84.69 % 84.87 %	11.86 % 11.76 %	3.45 % 3.37 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.