MailChimp and Moosend Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
436.716 437.211	334.666 343.138	85.970 79.424	16.080 14.649

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.63 % 78.48 %	19.69 % 18.17 %	3.68 % 3.35 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33707 33970	26813 27729	5793 5269	1101 972	79.55 % 81.63 %	17.19 % 15.51 %	3.27 % 2.86 %
Elektronics	33735 33220	26154 26326	6409 5858	1172 1036	77.53 % 79.25 %	19.00 % 17.63 %	3.47 % 3.12 %
Entertainment	33216 33234	25344 26050	6602 6034	1270 1150	76.30 % 78.38 %	19.88 % 18.16 %	3.82 % 3.46 %
Cosmetics & Beauty	33580 33790	25695 26456	6651 6202	1234 1132	76.52 % 78.30 %	19.81 % 18.35 %	3.67 % 3.35 %
Food & Drink	33653 33300	26800 27118	5749 5181	1104 1001	79.64 % 81.44 %	17.08 % 15.56 %	3.28 % 3.01 %
Home & Garden	34056 33833	27087 27529	5864 5246	1105 1058	79.54 % 81.37 %	17.22 % 15.51 %	3.24 % 3.13 %
Finance	33485 33628	24596 25276	7534 7059	1355 1293	73.45 % 75.16 %	22.50 % 20.99 %	4.05 % 3.85 %
Health	33764 34091	25060 25852	7402 7014	1302 1225	74.22 % 75.83 %	21.92 % 20.57 %	3.86 % 3.59 %
Pets	32846 33489	25927 27033	5758 5409	1161 1047	78.94 % 80.72 %	17.53 % 16.15 %	3.53 % 3.13 %
Sport & Fitness	33031 33247	25021 25767	6728 6317	1282 1163	75.75 % 77.50 %	20.37 % 19.00 %	3.88 % 3.50 %
Job & Career	33466 34029	25014 26068	7067 6707	1385 1254	74.74 % 76.61 %	21.12 % 19.71 %	4.14 % 3.69 %
Dating	34524 33839	24682 24941	8403 7673	1439 1225	71.49 % 73.70 %	24.34 % 22.68 %	4.17 % 3.62 %
Other	33653 33541	26473 26993	6010 5455	1170 1093	78.66 % 80.48 %	17.86 % 16.26 %	3.48 % 3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42797 42847	31217 32123	9797 9121	1783 1603	72.94 % 74.97 %	22.89 % 21.29 %	4.17 % 3.74 %
Outlook Mail	42276 43539	31349 32964	9233 8930	1694 1645	74.15 % 75.71 %	21.84 % 20.51 %	4.01 % 3.78 %
Yahoo Mail	42686 42920	32512 33553	8550 7918	1624 1449	76.17 % 78.18 %	20.03 % 18.45 %	3.80 % 3.38 %
AOL Mail	43038 42800	32769 33432	8653 7901	1616 1467	76.14 % 78.11 %	20.11 % 18.46 %	3.75 % 3.43 %
Mail.com	42806 42416	33015 33634	8220 7356	1571 1426	77.13 % 79.30 %	19.20 % 17.34 %	3.67 % 3.36 %
Yandex Mail	42868 42768	32101 32805	9112 8424	1655 1539	74.88 % 76.70 %	21.26 % 19.70 %	3.86 % 3.60 %
GMX Mail	42687 42657	33001 33787	8193 7554	1493 1316	77.31 % 79.21 %	19.19 % 17.71 %	3.50 % 3.09 %
Zoho Mail	42895 42656	33477 34179	7985 7191	1433 1286	78.04 % 80.13 %	18.62 % 16.86 %	3.34 % 3.01 %
ProtonMail	42174 42221	33117 33949	7632 7015	1425 1257	78.52 % 80.41 %	18.10 % 16.61 %	3.38 % 2.98 %
Custom Mail	42398 42083	33784 34265	7220 6580	1394 1238	79.68 % 81.42 %	17.03 % 15.64 %	3.29 % 2.94 %
iCloud Mail	3462 3530	2688 2726	590 618	184 186	77.64 % 77.22 %	17.04 % 17.51 %	5.31 % 5.27 %
Tuta	3355 3458	2855 2892	405 428	95 138	85.10 % 83.63 %	12.07 % 12.38 %	2.83 % 3.99 %
Juno.com	3274 3316	2781 2829	380 388	113 99	84.94 % 85.31 %	11.61 % 11.70 %	3.45 % 2.99 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.