MailChimp and Moosend Email Deliverability Comparison

MailChimp

Moosend

In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.936 76.443	59.712 58.311	15.605 16.294	1.619 1.838

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.61 % 76.28 %	20.28 % 21.32 %	2.10 % 2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5992 6067	4655 4608	1204 1318	133 141	77.69 % 75.95 %	20.09 % 21.72 %	2.22 % 2.32 %
Elektronics	5825 5856	4567 4519	1145 1192	113 145	78.40 % 77.17 %	19.66 % 20.36 %	1.94 % 2.48 %
Entertainment	5903 6075	4538 4611	1232 1325	133 139	76.88 % 75.90 %	20.87 % 21.81 %	2.25 % 2.29 %
Cosmetics & Beauty	6045 5930	4714 4560	1199 1229	132 141	77.98 % 76.90 %	19.83 % 20.73 %	2.18 % 2.38 %
Food & Drink	5962 5769	4581 4362	1253 1266	128 141	76.84 % 75.61 %	21.02 % 21.94 %	2.15 % 2.44 %
Home & Garden	5803 5825	4506 4421	1172 1265	125 139	77.65 % 75.90 %	20.20 % 21.72 %	2.15 % 2.39 %
Finance	5858 5935	4742 4718	998 1076	118 141	80.95 % 79.49 %	17.04 % 18.13 %	2.01 % 2.38 %
Health	5981 5897	4863 4687	998 1064	120 146	81.31 % 79.48 %	16.69 % 18.04 %	2.01 % 2.48 %
Pets	5832 5756	4494 4351	1216 1276	122 129	77.06 % 75.59 %	20.85 % 22.17 %	2.09 % 2.24 %
Sport & Fitness	5982 5844	4589 4439	1270 1259	123 146	76.71 % 75.96 %	21.23 % 21.54 %	2.06 % 2.50 %
Job & Career	5965 5885	4537 4358	1300 1391	128 136	76.06 % 74.05 %	21.79 % 23.64 %	2.15 % 2.31 %
Dating	5889 5773	4313 4150	1466 1485	110 138	73.24 % 71.89 %	24.89 % 25.72 %	1.87 % 2.39 %
Other	5899 5831	4613 4527	1152 1148	134 156	78.20 % 77.64 %	19.53 % 19.69 %	2.27 % 2.68 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5571 5448	4125 3944	1335 1367	111 137	74.04 % 72.39 %	23.96 % 25.09 %	1.99 % 2.51 %
Outlook Mail	5472 5475	4161 4072	1196 1267	115 136	76.04 % 74.37 %	21.86 % 23.14 %	2.10 % 2.48 %
Yahoo Mail	5460 5510	4155 4170	1185 1201	120 139	76.10 % 75.68 %	21.70 % 21.80 %	2.20 % 2.52 %
AOL Mail	5454 5482	4171 4126	1160 1231	123 125	76.48 % 75.26 %	21.27 % 22.46 %	2.26 % 2.28 %
Mail.com	5536 5401	4394 4166	1029 1108	113 127	79.37 % 77.13 %	18.59 % 20.51 %	2.04 % 2.35 %
Yandex Mail	5330 5092	4125 3824	1104 1145	101 123	77.39 % 75.10 %	20.71 % 22.49 %	1.89 % 2.42 %
GMX Mail	5596 5484	4230 4057	1245 1286	121 141	75.59 % 73.98 %	22.25 % 23.45 %	2.16 % 2.57 %
Zoho Mail	5518 5486	4337 4284	1064 1080	117 122	78.60 % 78.09 %	19.28 % 19.69 %	2.12 % 2.22 %
ProtonMail	5600 5579	4443 4382	1034 1060	123 137	79.34 % 78.54 %	18.46 % 19.00 %	2.20 % 2.46 %
Custom Mail	5477 5597	4443 4431	924 1031	110 135	81.12 % 79.17 %	16.87 % 18.42 %	2.01 % 2.41 %
iCloud Mail	5452 5354	4036 3900	1303 1331	113 123	74.03 % 72.84 %	23.90 % 24.86 %	2.07 % 2.30 %
Tuta	5533 5472	4385 4303	1030 1042	118 127	79.25 % 78.64 %	18.62 % 19.04 %	2.13 % 2.32 %
Juno.com	5504 5595	4396 4386	985 1072	123 137	79.87 % 78.39 %	17.90 % 19.16 %	2.23 % 2.45 %
Mailfence	5433 5468	4311 4266	1011 1073	111 129	79.35 % 78.02 %	18.61 % 19.62 %	2.04 % 2.36 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.