Moosend and MailChimp Email Deliverability Comparison

Moosend

MailChimp

In this comparison, the deliverability of Moosend and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.443 76.936	58.311 59.712	16.294 15.605	1.838 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.28 % 77.61 %	21.32 % 20.28 %	2.40 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6067 5992	4608 4655	1318 1204	141 133	75.95 % 77.69 %	21.72 % 20.09 %	2.32 % 2.22 %
Elektronics	5856 5825	4519 4567	1192 1145	145 113	77.17 % 78.40 %	20.36 % 19.66 %	2.48 % 1.94 %
Entertainment	6075 5903	4611 4538	1325 1232	139 133	75.90 % 76.88 %	21.81 % 20.87 %	2.29 % 2.25 %
Cosmetics & Beauty	5930 6045	4560 4714	1229 1199	141 132	76.90 % 77.98 %	20.73 % 19.83 %	2.38 % 2.18 %
Food & Drink	5769 5962	4362 4581	1266 1253	141 128	75.61 % 76.84 %	21.94 % 21.02 %	2.44 % 2.15 %
Home & Garden	5825 5803	4421 4506	1265 1172	139 125	75.90 % 77.65 %	21.72 % 20.20 %	2.39 % 2.15 %
Finance	5935 5858	4718 4742	1076 998	141 118	79.49 % 80.95 %	18.13 % 17.04 %	2.38 % 2.01 %
Health	5897 5981	4687 4863	1064 998	146 120	79.48 % 81.31 %	18.04 % 16.69 %	2.48 % 2.01 %
Pets	5756 5832	4351 4494	1276 1216	129 122	75.59 % 77.06 %	22.17 % 20.85 %	2.24 % 2.09 %
Sport & Fitness	5844 5982	4439 4589	1259 1270	146 123	75.96 % 76.71 %	21.54 % 21.23 %	2.50 % 2.06 %
Job & Career	5885 5965	4358 4537	1391 1300	136 128	74.05 % 76.06 %	23.64 % 21.79 %	2.31 % 2.15 %
Dating	5773 5889	4150 4313	1485 1466	138 110	71.89 % 73.24 %	25.72 % 24.89 %	2.39 % 1.87 %
Other	5831 5899	4527 4613	1148 1152	156 134	77.64 % 78.20 %	19.69 % 19.53 %	2.68 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5448 5571	3944 4125	1367 1335	137 111	72.39 % 74.04 %	25.09 % 23.96 %	2.51 % 1.99 %
Outlook Mail	5475 5472	4072 4161	1267 1196	136 115	74.37 % 76.04 %	23.14 % 21.86 %	2.48 % 2.10 %
Yahoo Mail	5510 5460	4170 4155	1201 1185	139 120	75.68 % 76.10 %	21.80 % 21.70 %	2.52 % 2.20 %
AOL Mail	5482 5454	4126 4171	1231 1160	125 123	75.26 % 76.48 %	22.46 % 21.27 %	2.28 % 2.26 %
Mail.com	5401 5536	4166 4394	1108 1029	127 113	77.13 % 79.37 %	20.51 % 18.59 %	2.35 % 2.04 %
Yandex Mail	5092 5330	3824 4125	1145 1104	123 101	75.10 % 77.39 %	22.49 % 20.71 %	2.42 % 1.89 %
GMX Mail	5484 5596	4057 4230	1286 1245	141 121	73.98 % 75.59 %	23.45 % 22.25 %	2.57 % 2.16 %
Zoho Mail	5486 5518	4284 4337	1080 1064	122 117	78.09 % 78.60 %	19.69 % 19.28 %	2.22 % 2.12 %
ProtonMail	5579 5600	4382 4443	1060 1034	137 123	78.54 % 79.34 %	19.00 % 18.46 %	2.46 % 2.20 %
Custom Mail	5597 5477	4431 4443	1031 924	135 110	79.17 % 81.12 %	18.42 % 16.87 %	2.41 % 2.01 %
iCloud Mail	5354 5452	3900 4036	1331 1303	123 113	72.84 % 74.03 %	24.86 % 23.90 %	2.30 % 2.07 %
Tuta	5472 5533	4303 4385	1042 1030	127 118	78.64 % 79.25 %	19.04 % 18.62 %	2.32 % 2.13 %
Juno.com	5595 5504	4386 4396	1072 985	137 123	78.39 % 79.87 %	19.16 % 17.90 %	2.45 % 2.23 %
Mailfence	5468 5433	4266 4311	1073 1011	129 111	78.02 % 79.35 %	19.62 % 18.61 %	2.36 % 2.04 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.