Moosend and MailChimp Email Deliverability Comparison

Moosend

MailChimp

In this comparison, the deliverability of Moosend and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.742 66.170	50.350 51.279	13.919 13.498	1.473 1.393

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 77.50 %	21.17 % 20.40 %	2.24 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5181 5120	3982 3951	1089 1056	110 113	76.86 % 77.17 %	21.02 % 20.63 %	2.12 % 2.21 %
Elektronics	5074 4901	3919 3847	1041 956	114 98	77.24 % 78.49 %	20.52 % 19.51 %	2.25 % 2.00 %
Entertainment	5262 5184	3970 3990	1178 1082	114 112	75.45 % 76.97 %	22.39 % 20.87 %	2.17 % 2.16 %
Cosmetics & Beauty	5193 5182	4022 4025	1060 1048	111 109	77.45 % 77.67 %	20.41 % 20.22 %	2.14 % 2.10 %
Food & Drink	4870 5293	3735 4058	1020 1117	115 118	76.69 % 76.67 %	20.94 % 21.10 %	2.36 % 2.23 %
Home & Garden	4930 4882	3756 3759	1069 1017	105 106	76.19 % 77.00 %	21.68 % 20.83 %	2.13 % 2.17 %
Finance	4984 5029	4000 4060	876 872	108 97	80.26 % 80.73 %	17.58 % 17.34 %	2.17 % 1.93 %
Health	5074 5101	4074 4143	885 850	115 108	80.29 % 81.22 %	17.44 % 16.66 %	2.27 % 2.12 %
Pets	4988 4972	3787 3836	1091 1029	110 107	75.92 % 77.15 %	21.87 % 20.70 %	2.21 % 2.15 %
Sport & Fitness	5036 5219	3820 3994	1095 1119	121 106	75.85 % 76.53 %	21.74 % 21.44 %	2.40 % 2.03 %
Job & Career	5089 5106	3741 3866	1236 1133	112 107	73.51 % 75.71 %	24.29 % 22.19 %	2.20 % 2.10 %
Dating	4895 5048	3525 3711	1259 1239	111 98	72.01 % 73.51 %	25.72 % 24.54 %	2.27 % 1.94 %
Other	5166 5133	4019 4039	1020 980	127 114	77.80 % 78.69 %	19.74 % 19.09 %	2.46 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4635 4838	3364 3557	1166 1183	105 98	72.58 % 73.52 %	25.16 % 24.45 %	2.27 % 2.03 %
Outlook Mail	4666 4761	3473 3595	1085 1070	108 96	74.43 % 75.51 %	23.25 % 22.47 %	2.31 % 2.02 %
Yahoo Mail	4760 4634	3625 3501	1023 1024	112 109	76.16 % 75.55 %	21.49 % 22.10 %	2.35 % 2.35 %
AOL Mail	4670 4734	3530 3611	1038 1018	102 105	75.59 % 76.28 %	22.23 % 21.50 %	2.18 % 2.22 %
Mail.com	4753 4888	3685 3873	968 908	100 107	77.53 % 79.23 %	20.37 % 18.58 %	2.10 % 2.19 %
Yandex Mail	4536 4597	3435 3554	1003 945	98 98	75.73 % 77.31 %	22.11 % 20.56 %	2.16 % 2.13 %
GMX Mail	4724 4857	3494 3686	1119 1076	111 95	73.96 % 75.89 %	23.69 % 22.15 %	2.35 % 1.96 %
Zoho Mail	4757 4694	3739 3687	913 902	105 105	78.60 % 78.55 %	19.19 % 19.22 %	2.21 % 2.24 %
ProtonMail	4708 4821	3713 3833	889 890	106 98	78.87 % 79.51 %	18.88 % 18.46 %	2.25 % 2.03 %
Custom Mail	4683 4634	3707 3781	866 764	110 89	79.16 % 81.59 %	18.49 % 16.49 %	2.35 % 1.92 %
iCloud Mail	4780 4504	3477 3317	1190 1099	113 88	72.74 % 73.65 %	24.90 % 24.40 %	2.36 % 1.95 %
Tuta	4663 4738	3705 3741	861 899	97 98	79.46 % 78.96 %	18.46 % 18.97 %	2.08 % 2.07 %
Juno.com	4742 4781	3734 3831	906 843	102 107	78.74 % 80.13 %	19.11 % 17.63 %	2.15 % 2.24 %
Mailfence	4665 4689	3669 3712	892 877	104 100	78.65 % 79.16 %	19.12 % 18.70 %	2.23 % 2.13 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.