Moosend and MailChimp Email Deliverability Comparison

Moosend

MailChimp

In this comparison, the deliverability of Moosend and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.929 64.544	49.619 51.065	13.190 12.507	1.603 1.462

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.62 % 79.12 %	20.63 % 19.38 %	2.51 % 2.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4959 4875	3854 3825	1013 979	125 106	77.72 % 78.46 %	20.43 % 20.08 %	2.52 % 2.17 %
Elektronics	5005 4838	3876 3830	1015 942	126 103	77.44 % 79.16 %	20.28 % 19.47 %	2.52 % 2.13 %
Entertainment	4920 5193	3794 4062	1042 1048	118 118	77.11 % 78.22 %	21.18 % 20.18 %	2.40 % 2.27 %
Cosmetics & Beauty	4883 4990	3842 3989	948 913	116 119	78.68 % 79.94 %	19.41 % 18.30 %	2.38 % 2.38 %
Food & Drink	4891 5230	3809 4120	1015 1021	124 129	77.88 % 78.78 %	20.75 % 19.52 %	2.54 % 2.47 %
Home & Garden	4858 4733	3750 3704	1017 949	124 111	77.19 % 78.26 %	20.93 % 20.05 %	2.55 % 2.35 %
Finance	4828 4973	3872 4052	882 855	113 106	80.20 % 81.48 %	18.27 % 17.19 %	2.34 % 2.13 %
Health	5053 4995	4051 4094	922 847	121 114	80.17 % 81.96 %	18.25 % 16.96 %	2.39 % 2.28 %
Pets	4835 4933	3722 3909	1049 937	115 115	76.98 % 79.24 %	21.70 % 18.99 %	2.38 % 2.33 %
Sport & Fitness	4897 4958	3774 3915	1009 983	137 109	77.07 % 78.96 %	20.60 % 19.83 %	2.80 % 2.20 %
Job & Career	4903 4998	3725 3859	1101 1057	124 115	75.97 % 77.21 %	22.46 % 21.15 %	2.53 % 2.30 %
Dating	4825 4840	3589 3712	1159 1048	128 108	74.38 % 76.69 %	24.02 % 21.65 %	2.65 % 2.23 %
Other	5072 4988	3961 3994	1018 928	132 109	78.10 % 80.07 %	20.07 % 18.60 %	2.60 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4663 4820	3484 3701	1085 1051	115 100	74.72 % 76.78 %	23.27 % 21.80 %	2.47 % 2.07 %
Outlook Mail	4677 4592	3579 3603	1014 943	119 99	76.52 % 78.46 %	21.68 % 20.54 %	2.54 % 2.16 %
Yahoo Mail	4685 4594	3631 3586	986 906	117 112	77.50 % 78.06 %	21.05 % 19.72 %	2.50 % 2.44 %
AOL Mail	4701 4861	3625 3820	987 969	119 111	77.11 % 78.58 %	21.00 % 19.93 %	2.53 % 2.28 %
Mail.com	4663 4827	3694 3873	897 880	114 112	79.22 % 80.24 %	19.24 % 18.23 %	2.44 % 2.32 %
Yandex Mail	4530 4728	3529 3693	935 953	105 115	77.90 % 78.11 %	20.64 % 20.16 %	2.32 % 2.43 %
GMX Mail	4810 4845	3657 3773	1059 1031	122 99	76.03 % 77.87 %	22.02 % 21.28 %	2.54 % 2.04 %
Zoho Mail	4709 4651	3709 3739	900 866	114 115	78.76 % 80.39 %	19.11 % 18.62 %	2.42 % 2.47 %
ProtonMail	4591 4713	3632 3793	883 845	119 102	79.11 % 80.48 %	19.23 % 17.93 %	2.59 % 2.16 %
Custom Mail	4572 4655	3627 3809	862 772	119 96	79.33 % 81.83 %	18.85 % 16.58 %	2.60 % 2.06 %
iCloud Mail	4670 4525	3499 3464	1116 1020	122 99	74.93 % 76.55 %	23.90 % 22.54 %	2.61 % 2.19 %
Tuta	4800 4762	3815 3840	932 848	118 116	79.48 % 80.64 %	19.42 % 17.81 %	2.46 % 2.44 %
Juno.com	4718 4807	3703 3870	913 835	116 111	78.49 % 80.51 %	19.35 % 17.37 %	2.46 % 2.31 %
Mailfence	3140 3164	2435 2501	621 588	84 75	77.55 % 79.05 %	19.78 % 18.58 %	2.68 % 2.37 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.