Moosend and MailChimp Email Deliverability Comparison

Moosend

MailChimp

In this comparison, the deliverability of Moosend and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.906 65.267	49.689 51.137	13.800 13.071	1.670 1.361

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.56 % 78.35 %	21.26 % 20.03 %	2.57 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4994 4987	3811 3871	1061 1037	128 101	76.31 % 77.62 %	21.25 % 20.79 %	2.56 % 2.03 %
Elektronics	5159 4907	3964 3871	1067 970	128 94	76.84 % 78.89 %	20.68 % 19.77 %	2.48 % 1.92 %
Entertainment	5010 5288	3792 4105	1110 1108	124 111	75.69 % 77.63 %	22.16 % 20.95 %	2.48 % 2.10 %
Cosmetics & Beauty	5052 5049	3924 3985	1006 967	122 114	77.67 % 78.93 %	19.91 % 19.15 %	2.41 % 2.26 %
Food & Drink	4924 5265	3780 4089	1043 1079	129 121	76.77 % 77.66 %	21.18 % 20.49 %	2.62 % 2.30 %
Home & Garden	4882 4715	3711 3648	1064 985	128 102	76.01 % 77.37 %	21.79 % 20.89 %	2.62 % 2.16 %
Finance	4858 5020	3873 4070	887 868	118 98	79.72 % 81.08 %	18.26 % 17.29 %	2.43 % 1.95 %
Health	5122 5008	4084 4086	942 840	133 103	79.73 % 81.59 %	18.39 % 16.77 %	2.60 % 2.06 %
Pets	4882 4928	3699 3860	1087 989	119 105	75.77 % 78.33 %	22.27 % 20.07 %	2.44 % 2.13 %
Sport & Fitness	5019 5039	3821 3930	1068 1033	141 103	76.13 % 77.99 %	21.28 % 20.50 %	2.81 % 2.04 %
Job & Career	4998 4989	3714 3816	1188 1090	126 104	74.31 % 76.49 %	23.77 % 21.85 %	2.52 % 2.08 %
Dating	4914 4949	3579 3721	1246 1147	135 99	72.83 % 75.19 %	25.36 % 23.18 %	2.75 % 2.00 %
Other	5092 5123	3937 4085	1031 958	139 106	77.32 % 79.74 %	20.25 % 18.70 %	2.73 % 2.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4616 4801	3375 3618	1136 1136	118 87	73.12 % 75.36 %	24.61 % 23.66 %	2.56 % 1.81 %
Outlook Mail	4645 4589	3491 3525	1036 997	122 89	75.16 % 76.81 %	22.30 % 21.73 %	2.63 % 1.94 %
Yahoo Mail	4706 4637	3590 3550	1030 970	121 108	76.29 % 76.56 %	21.89 % 20.92 %	2.57 % 2.33 %
AOL Mail	4735 4887	3592 3788	1037 1014	120 103	75.86 % 77.51 %	21.90 % 20.75 %	2.53 % 2.11 %
Mail.com	4742 4789	3714 3814	937 902	121 104	78.32 % 79.64 %	19.76 % 18.83 %	2.55 % 2.17 %
Yandex Mail	4520 4681	3462 3641	971 958	109 105	76.59 % 77.78 %	21.48 % 20.47 %	2.41 % 2.24 %
GMX Mail	4762 4864	3549 3723	1116 1076	125 93	74.53 % 76.54 %	23.44 % 22.12 %	2.62 % 1.91 %
Zoho Mail	4686 4722	3661 3765	913 890	117 108	78.13 % 79.73 %	19.48 % 18.85 %	2.50 % 2.29 %
ProtonMail	4634 4729	3637 3786	900 870	124 94	78.49 % 80.06 %	19.42 % 18.40 %	2.68 % 1.99 %
Custom Mail	4675 4626	3676 3781	887 770	124 87	78.63 % 81.73 %	18.97 % 16.65 %	2.65 % 1.88 %
iCloud Mail	4739 4499	3482 3371	1163 1073	125 89	73.48 % 74.93 %	24.54 % 23.85 %	2.64 % 1.98 %
Tuta	4655 4741	3644 3807	911 856	120 103	78.28 % 80.30 %	19.57 % 18.06 %	2.58 % 2.17 %
Juno.com	4848 4741	3779 3812	959 842	122 103	77.95 % 80.40 %	19.78 % 17.76 %	2.52 % 2.17 %
Mailfence	3943 3961	3037 3156	804 717	102 88	77.02 % 79.68 %	20.39 % 18.10 %	2.59 % 2.22 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.