Moosend and MailChimp Email Deliverability Comparison

Moosend

MailChimp

In this comparison, the deliverability of Moosend and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.364 76.959	59.208 59.487	15.539 15.878	1.617 1.594

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.53 % 77.30 %	20.35 % 20.63 %	2.12 % 2.07 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6164 6000	4766 4650	1268 1219	130 131	77.32 % 77.50 %	20.57 % 20.32 %	2.11 % 2.18 %
Elektronics	5805 5883	4537 4607	1137 1161	131 115	78.16 % 78.31 %	19.59 % 19.73 %	2.26 % 1.95 %
Entertainment	5977 5935	4613 4556	1242 1250	122 129	77.18 % 76.76 %	20.78 % 21.06 %	2.04 % 2.17 %
Cosmetics & Beauty	5792 5962	4518 4613	1152 1217	122 132	78.00 % 77.37 %	19.89 % 20.41 %	2.11 % 2.21 %
Food & Drink	5844 5877	4496 4530	1228 1223	120 124	76.93 % 77.08 %	21.01 % 20.81 %	2.05 % 2.11 %
Home & Garden	5747 5876	4435 4533	1195 1218	117 125	77.17 % 77.14 %	20.79 % 20.73 %	2.04 % 2.13 %
Finance	6003 5828	4859 4709	1024 1005	120 114	80.94 % 80.80 %	17.06 % 17.24 %	2.00 % 1.96 %
Health	5978 5965	4828 4812	1023 1037	127 116	80.76 % 80.67 %	17.11 % 17.38 %	2.12 % 1.94 %
Pets	5760 5918	4414 4536	1230 1259	116 123	76.63 % 76.65 %	21.35 % 21.27 %	2.01 % 2.08 %
Sport & Fitness	5819 5894	4501 4500	1188 1275	130 119	77.35 % 76.35 %	20.42 % 21.63 %	2.23 % 2.02 %
Job & Career	5891 6055	4439 4585	1326 1341	126 129	75.35 % 75.72 %	22.51 % 22.15 %	2.14 % 2.13 %
Dating	5746 5860	4200 4263	1421 1486	125 111	73.09 % 72.75 %	24.73 % 25.36 %	2.18 % 1.89 %
Other	5838 5906	4602 4593	1105 1187	131 126	78.83 % 77.77 %	18.93 % 20.10 %	2.24 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5421 5624	4006 4158	1295 1348	120 118	73.90 % 73.93 %	23.89 % 23.97 %	2.21 % 2.10 %
Outlook Mail	5571 5631	4221 4270	1234 1245	116 116	75.77 % 75.83 %	22.15 % 22.11 %	2.08 % 2.06 %
Yahoo Mail	5492 5381	4239 4091	1135 1175	118 115	77.18 % 76.03 %	20.67 % 21.84 %	2.15 % 2.14 %
AOL Mail	5421 5499	4157 4208	1156 1173	108 118	76.68 % 76.52 %	21.32 % 21.33 %	1.99 % 2.15 %
Mail.com	5356 5538	4202 4376	1041 1048	113 114	78.45 % 79.02 %	19.44 % 18.92 %	2.11 % 2.06 %
Yandex Mail	5145 5381	3927 4133	1108 1149	110 99	76.33 % 76.81 %	21.54 % 21.35 %	2.14 % 1.84 %
GMX Mail	5418 5464	4107 4128	1195 1219	116 117	75.80 % 75.55 %	22.06 % 22.31 %	2.14 % 2.14 %
Zoho Mail	5420 5556	4278 4351	1034 1090	108 115	78.93 % 78.31 %	19.08 % 19.62 %	1.99 % 2.07 %
ProtonMail	5644 5564	4473 4405	1045 1043	126 116	79.25 % 79.17 %	18.52 % 18.75 %	2.23 % 2.08 %
Custom Mail	5565 5358	4445 4305	993 944	127 109	79.87 % 80.35 %	17.84 % 17.62 %	2.28 % 2.03 %
iCloud Mail	5381 5424	3971 3991	1299 1320	111 113	73.80 % 73.58 %	24.14 % 24.34 %	2.06 % 2.08 %
Tuta	5537 5520	4425 4346	1006 1060	106 114	79.92 % 78.73 %	18.17 % 19.20 %	1.91 % 2.07 %
Juno.com	5377 5487	4267 4361	989 999	121 127	79.36 % 79.48 %	18.39 % 18.21 %	2.25 % 2.31 %
Mailfence	5616 5532	4490 4364	1009 1065	117 103	79.95 % 78.89 %	17.97 % 19.25 %	2.08 % 1.86 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.