Moosend and MailChimp Email Deliverability Comparison

Moosend

MailChimp

In this comparison, the deliverability of Moosend and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.293 76.739	59.235 60.005	15.451 15.302	1.607 1.432

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.64 % 78.19 %	20.25 % 19.94 %	2.11 % 1.87 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6072 6027	4687 4727	1252 1181	133 119	77.19 % 78.43 %	20.62 % 19.60 %	2.19 % 1.97 %
Elektronics	5802 5905	4538 4674	1137 1129	127 102	78.21 % 79.15 %	19.60 % 19.12 %	2.19 % 1.73 %
Entertainment	5937 5930	4582 4613	1233 1199	122 118	77.18 % 77.79 %	20.77 % 20.22 %	2.05 % 1.99 %
Cosmetics & Beauty	5813 5984	4553 4703	1135 1155	125 126	78.32 % 78.59 %	19.53 % 19.30 %	2.15 % 2.11 %
Food & Drink	5845 5720	4500 4440	1229 1167	116 113	76.99 % 77.62 %	21.03 % 20.40 %	1.98 % 1.98 %
Home & Garden	5705 5892	4400 4587	1191 1186	114 119	77.13 % 77.85 %	20.88 % 20.13 %	2.00 % 2.02 %
Finance	6010 5806	4857 4741	1031 959	122 106	80.82 % 81.66 %	17.15 % 16.52 %	2.03 % 1.83 %
Health	6029 6004	4886 4873	1014 1034	129 97	81.04 % 81.16 %	16.82 % 17.22 %	2.14 % 1.62 %
Pets	5807 5926	4459 4588	1232 1229	116 109	76.79 % 77.42 %	21.22 % 20.74 %	2.00 % 1.84 %
Sport & Fitness	5779 5900	4477 4585	1175 1209	127 106	77.47 % 77.71 %	20.33 % 20.49 %	2.20 % 1.80 %
Job & Career	5844 5958	4420 4566	1301 1273	123 119	75.63 % 76.64 %	22.26 % 21.37 %	2.10 % 2.00 %
Dating	5741 5887	4203 4323	1412 1473	126 91	73.21 % 73.43 %	24.60 % 25.02 %	2.19 % 1.55 %
Other	5909 5800	4673 4585	1109 1108	127 107	79.08 % 79.05 %	18.77 % 19.10 %	2.15 % 1.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5391 5593	3994 4190	1275 1296	122 107	74.09 % 74.92 %	23.65 % 23.17 %	2.26 % 1.91 %
Outlook Mail	5586 5529	4245 4217	1230 1215	111 97	75.99 % 76.27 %	22.02 % 21.98 %	1.99 % 1.75 %
Yahoo Mail	5515 5348	4257 4113	1143 1136	115 99	77.19 % 76.91 %	20.73 % 21.24 %	2.09 % 1.85 %
AOL Mail	5475 5571	4209 4329	1157 1138	109 104	76.88 % 77.71 %	21.13 % 20.43 %	1.99 % 1.87 %
Mail.com	5346 5591	4203 4452	1033 1034	110 105	78.62 % 79.63 %	19.32 % 18.49 %	2.06 % 1.88 %
Yandex Mail	5171 5337	3971 4137	1091 1112	109 88	76.79 % 77.52 %	21.10 % 20.84 %	2.11 % 1.65 %
GMX Mail	5357 5458	4063 4176	1182 1179	112 103	75.84 % 76.51 %	22.06 % 21.60 %	2.09 % 1.89 %
Zoho Mail	5340 5587	4209 4447	1025 1039	106 101	78.82 % 79.60 %	19.19 % 18.60 %	1.99 % 1.81 %
ProtonMail	5631 5463	4473 4395	1031 970	127 98	79.44 % 80.45 %	18.31 % 17.76 %	2.26 % 1.79 %
Custom Mail	5567 5293	4461 4277	980 917	126 99	80.13 % 80.80 %	17.60 % 17.32 %	2.26 % 1.87 %
iCloud Mail	5355 5402	3956 4024	1290 1276	109 102	73.87 % 74.49 %	24.09 % 23.62 %	2.04 % 1.89 %
Tuta	5478 5611	4370 4479	998 1023	110 109	79.77 % 79.83 %	18.22 % 18.23 %	2.01 % 1.94 %
Juno.com	5467 5417	4329 4350	1015 945	123 122	79.18 % 80.30 %	18.57 % 17.45 %	2.25 % 2.25 %
Mailfence	5614 5539	4495 4419	1001 1022	118 98	80.07 % 79.78 %	17.83 % 18.45 %	2.10 % 1.77 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.