Moosend and MailChimp Email Deliverability Comparison

Moosend

MailChimp

In this comparison, the deliverability of Moosend and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.558 66.382	49.851 51.054	14.124 13.829	1.583 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.04 % 76.91 %	21.54 % 20.83 %	2.41 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5084 5101	3864 3894	1099 1089	121 118	76.00 % 76.34 %	21.62 % 21.35 %	2.38 % 2.31 %
Elektronics	5177 4904	3971 3804	1083 996	123 104	76.70 % 77.57 %	20.92 % 20.31 %	2.38 % 2.12 %
Entertainment	5183 5369	3898 4076	1169 1171	116 122	75.21 % 75.92 %	22.55 % 21.81 %	2.24 % 2.27 %
Cosmetics & Beauty	5142 5168	3976 4006	1051 1041	115 121	77.32 % 77.52 %	20.44 % 20.14 %	2.24 % 2.34 %
Food & Drink	4966 5285	3779 4035	1062 1124	125 126	76.10 % 76.35 %	21.39 % 21.27 %	2.52 % 2.38 %
Home & Garden	4976 4863	3743 3697	1113 1056	120 110	75.22 % 76.02 %	22.37 % 21.71 %	2.41 % 2.26 %
Finance	4998 5073	3994 4069	888 898	116 106	79.91 % 80.21 %	17.77 % 17.70 %	2.32 % 2.09 %
Health	5045 5124	4009 4147	916 861	120 116	79.46 % 80.93 %	18.16 % 16.80 %	2.38 % 2.26 %
Pets	4861 4941	3657 3794	1090 1033	114 114	75.23 % 76.79 %	22.42 % 20.91 %	2.35 % 2.31 %
Sport & Fitness	5021 5173	3794 3949	1094 1111	133 113	75.56 % 76.34 %	21.79 % 21.48 %	2.65 % 2.18 %
Job & Career	5105 5096	3739 3798	1244 1183	122 115	73.24 % 74.53 %	24.37 % 23.21 %	2.39 % 2.26 %
Dating	4900 5038	3500 3682	1277 1241	123 115	71.43 % 73.08 %	26.06 % 24.63 %	2.51 % 2.28 %
Other	5100 5247	3927 4103	1038 1025	135 119	77.00 % 78.20 %	20.35 % 19.53 %	2.65 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4684 4814	3372 3525	1200 1190	112 99	71.99 % 73.22 %	25.62 % 24.72 %	2.39 % 2.06 %
Outlook Mail	4612 4762	3427 3581	1071 1078	114 103	74.31 % 75.20 %	23.22 % 22.64 %	2.47 % 2.16 %
Yahoo Mail	4755 4667	3599 3510	1042 1038	114 119	75.69 % 75.21 %	21.91 % 22.24 %	2.40 % 2.55 %
AOL Mail	4647 4835	3479 3679	1056 1043	112 113	74.87 % 76.09 %	22.72 % 21.57 %	2.41 % 2.34 %
Mail.com	4717 4713	3661 3701	943 903	113 109	77.61 % 78.53 %	19.99 % 19.16 %	2.40 % 2.31 %
Yandex Mail	4535 4602	3418 3523	1016 970	101 109	75.37 % 76.55 %	22.40 % 21.08 %	2.23 % 2.37 %
GMX Mail	4797 4884	3535 3652	1139 1126	123 106	73.69 % 74.77 %	23.74 % 23.05 %	2.56 % 2.17 %
Zoho Mail	4716 4719	3684 3669	920 935	112 115	78.12 % 77.75 %	19.51 % 19.81 %	2.37 % 2.44 %
ProtonMail	4606 4809	3604 3772	887 933	115 104	78.25 % 78.44 %	19.26 % 19.40 %	2.50 % 2.16 %
Custom Mail	4685 4669	3687 3797	881 778	117 94	78.70 % 81.32 %	18.80 % 16.66 %	2.50 % 2.01 %
iCloud Mail	4717 4648	3395 3388	1206 1161	116 99	71.97 % 72.89 %	25.57 % 24.98 %	2.46 % 2.13 %
Tuta	4643 4741	3625 3737	908 898	110 106	78.07 % 78.82 %	19.56 % 18.94 %	2.37 % 2.24 %
Juno.com	4723 4766	3683 3779	929 878	111 109	77.98 % 79.29 %	19.67 % 18.42 %	2.35 % 2.29 %
Mailfence	4721 4753	3682 3741	926 898	113 114	77.99 % 78.71 %	19.61 % 18.89 %	2.39 % 2.40 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.