Moosend and MailChimp Email Deliverability Comparison

Moosend

MailChimp

In this comparison, the deliverability of Moosend and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.406 66.082	49.964 51.160	13.921 13.535	1.521 1.387

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.39 % 77.42 %	21.28 % 20.48 %	2.33 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5206 5136	3990 3984	1101 1035	115 117	76.64 % 77.57 %	21.15 % 20.15 %	2.21 % 2.28 %
Elektronics	5003 4977	3865 3884	1023 992	115 101	77.25 % 78.04 %	20.45 % 19.93 %	2.30 % 2.03 %
Entertainment	5232 5090	3950 3923	1168 1055	114 112	75.50 % 77.07 %	22.32 % 20.73 %	2.18 % 2.20 %
Cosmetics & Beauty	5109 5184	3939 4023	1052 1054	118 107	77.10 % 77.60 %	20.59 % 20.33 %	2.31 % 2.06 %
Food & Drink	4911 5275	3752 4053	1037 1108	122 114	76.40 % 76.83 %	21.12 % 21.00 %	2.48 % 2.16 %
Home & Garden	4929 4841	3741 3737	1073 1002	115 102	75.90 % 77.19 %	21.77 % 20.70 %	2.33 % 2.11 %
Finance	4969 4984	3982 4024	876 864	111 96	80.14 % 80.74 %	17.63 % 17.34 %	2.23 % 1.93 %
Health	5005 5118	3993 4140	898 872	114 106	79.78 % 80.89 %	17.94 % 17.04 %	2.28 % 2.07 %
Pets	5013 4994	3795 3849	1107 1034	111 111	75.70 % 77.07 %	22.08 % 20.70 %	2.21 % 2.22 %
Sport & Fitness	4998 5103	3796 3901	1074 1104	128 98	75.95 % 76.45 %	21.49 % 21.63 %	2.56 % 1.92 %
Job & Career	4995 5105	3666 3861	1215 1133	114 111	73.39 % 75.63 %	24.32 % 22.19 %	2.28 % 2.17 %
Dating	4979 5136	3573 3754	1292 1280	114 102	71.76 % 73.09 %	25.95 % 24.92 %	2.29 % 1.99 %
Other	5057 5139	3922 4027	1005 1002	130 110	77.56 % 78.36 %	19.87 % 19.50 %	2.57 % 2.14 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4625 4768	3345 3505	1168 1166	112 97	72.32 % 73.51 %	25.25 % 24.45 %	2.42 % 2.03 %
Outlook Mail	4646 4707	3434 3566	1098 1045	114 96	73.91 % 75.76 %	23.63 % 22.20 %	2.45 % 2.04 %
Yahoo Mail	4756 4679	3614 3546	1025 1029	117 104	75.99 % 75.79 %	21.55 % 21.99 %	2.46 % 2.22 %
AOL Mail	4754 4750	3578 3617	1069 1018	107 115	75.26 % 76.15 %	22.49 % 21.43 %	2.25 % 2.42 %
Mail.com	4588 4786	3537 3790	954 898	97 98	77.09 % 79.19 %	20.79 % 18.76 %	2.11 % 2.05 %
Yandex Mail	4481 4665	3391 3606	989 963	101 96	75.68 % 77.30 %	22.07 % 20.64 %	2.25 % 2.06 %
GMX Mail	4640 4801	3420 3630	1104 1074	116 97	73.71 % 75.61 %	23.79 % 22.37 %	2.50 % 2.02 %
Zoho Mail	4697 4693	3693 3693	902 896	102 104	78.62 % 78.69 %	19.20 % 19.09 %	2.17 % 2.22 %
ProtonMail	4783 4705	3782 3720	886 887	115 98	79.07 % 79.06 %	18.52 % 18.85 %	2.40 % 2.08 %
Custom Mail	4768 4677	3758 3780	895 807	115 90	78.82 % 80.82 %	18.77 % 17.25 %	2.41 % 1.92 %
iCloud Mail	4751 4582	3455 3382	1183 1110	113 90	72.72 % 73.81 %	24.90 % 24.23 %	2.38 % 1.96 %
Tuta	4572 4734	3614 3727	858 908	100 99	79.05 % 78.73 %	18.77 % 19.18 %	2.19 % 2.09 %
Juno.com	4707 4865	3707 3883	897 874	103 108	78.76 % 79.82 %	19.06 % 17.97 %	2.19 % 2.22 %
Mailfence	4638 4670	3636 3715	893 860	109 95	78.40 % 79.55 %	19.25 % 18.42 %	2.35 % 2.03 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.