Moosend and MailChimp Email Deliverability Comparison

Moosend

MailChimp

In this comparison, the deliverability of Moosend and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.471 65.936	50.135 51.160	13.817 13.384	1.519 1.392

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.58 % 77.59 %	21.10 % 20.30 %	2.32 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5201 5099	3969 3965	1120 1019	112 115	76.31 % 77.76 %	21.53 % 19.98 %	2.15 % 2.26 %
Elektronics	4968 5008	3863 3919	990 990	115 99	77.76 % 78.25 %	19.93 % 19.77 %	2.31 % 1.98 %
Entertainment	5305 5033	4035 3870	1151 1048	119 115	76.06 % 76.89 %	21.70 % 20.82 %	2.24 % 2.28 %
Cosmetics & Beauty	5099 5185	3911 4035	1073 1039	115 111	76.70 % 77.82 %	21.04 % 20.04 %	2.26 % 2.14 %
Food & Drink	4881 5184	3727 3994	1038 1077	116 113	76.36 % 77.04 %	21.27 % 20.78 %	2.38 % 2.18 %
Home & Garden	5015 4912	3816 3806	1083 998	116 108	76.09 % 77.48 %	21.60 % 20.32 %	2.31 % 2.20 %
Finance	5067 5032	4061 4079	886 852	120 101	80.15 % 81.06 %	17.49 % 16.93 %	2.37 % 2.01 %
Health	5033 5110	4026 4145	887 860	120 105	79.99 % 81.12 %	17.62 % 16.83 %	2.38 % 2.05 %
Pets	5019 4968	3810 3822	1099 1042	110 104	75.91 % 76.93 %	21.90 % 20.97 %	2.19 % 2.09 %
Sport & Fitness	4991 5174	3809 3965	1059 1105	123 104	76.32 % 76.63 %	21.22 % 21.36 %	2.46 % 2.01 %
Job & Career	4973 5121	3680 3890	1184 1122	109 109	74.00 % 75.96 %	23.81 % 21.91 %	2.19 % 2.13 %
Dating	4924 5104	3546 3750	1265 1256	113 98	72.01 % 73.47 %	25.69 % 24.61 %	2.29 % 1.92 %
Other	4995 5006	3882 3920	982 976	131 110	77.72 % 78.31 %	19.66 % 19.50 %	2.62 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4653 4713	3376 3478	1166 1139	111 96	72.56 % 73.80 %	25.06 % 24.17 %	2.39 % 2.04 %
Outlook Mail	4680 4690	3473 3564	1091 1027	116 99	74.21 % 75.99 %	23.31 % 21.90 %	2.48 % 2.11 %
Yahoo Mail	4693 4677	3572 3550	1005 1021	116 106	76.11 % 75.90 %	21.41 % 21.83 %	2.47 % 2.27 %
AOL Mail	4707 4716	3560 3603	1042 1001	105 112	75.63 % 76.40 %	22.14 % 21.23 %	2.23 % 2.37 %
Mail.com	4653 4803	3606 3813	945 892	102 98	77.50 % 79.39 %	20.31 % 18.57 %	2.19 % 2.04 %
Yandex Mail	4390 4594	3311 3559	975 948	104 87	75.42 % 77.47 %	22.21 % 20.64 %	2.37 % 1.89 %
GMX Mail	4707 4720	3490 3556	1096 1066	121 98	74.14 % 75.34 %	23.28 % 22.58 %	2.57 % 2.08 %
Zoho Mail	4695 4722	3688 3721	907 901	100 100	78.55 % 78.80 %	19.32 % 19.08 %	2.13 % 2.12 %
ProtonMail	4748 4770	3746 3778	891 889	111 103	78.90 % 79.20 %	18.77 % 18.64 %	2.34 % 2.16 %
Custom Mail	4791 4779	3802 3872	878 809	111 98	79.36 % 81.02 %	18.33 % 16.93 %	2.32 % 2.05 %
iCloud Mail	4647 4637	3377 3432	1166 1108	104 97	72.67 % 74.01 %	25.09 % 23.89 %	2.24 % 2.09 %
Tuta	4662 4747	3690 3763	869 884	103 100	79.15 % 79.27 %	18.64 % 18.62 %	2.21 % 2.11 %
Juno.com	4784 4755	3786 3805	889 844	109 106	79.14 % 80.02 %	18.58 % 17.75 %	2.28 % 2.23 %
Mailfence	4661 4613	3658 3666	897 855	106 92	78.48 % 79.47 %	19.24 % 18.53 %	2.27 % 1.99 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.