Moosend and MailChimp Email Deliverability Comparison

Moosend

MailChimp

In this comparison, the deliverability of Moosend and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.511 76.613	59.015 59.252	15.796 15.766	1.700 1.595

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.13 % 77.34 %	20.65 % 20.58 %	2.22 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6046 5967	4628 4621	1284 1214	134 132	76.55 % 77.44 %	21.24 % 20.35 %	2.22 % 2.21 %
Elektronics	5883 5833	4593 4562	1153 1155	137 116	78.07 % 78.21 %	19.60 % 19.80 %	2.33 % 1.99 %
Entertainment	6029 5887	4635 4518	1267 1242	127 127	76.88 % 76.75 %	21.02 % 21.10 %	2.11 % 2.16 %
Cosmetics & Beauty	5875 5995	4563 4649	1183 1213	129 133	77.67 % 77.55 %	20.14 % 20.23 %	2.20 % 2.22 %
Food & Drink	5803 5899	4450 4523	1225 1254	128 122	76.68 % 76.67 %	21.11 % 21.26 %	2.21 % 2.07 %
Home & Garden	5746 5782	4396 4470	1226 1189	124 123	76.51 % 77.31 %	21.34 % 20.56 %	2.16 % 2.13 %
Finance	5973 5772	4806 4663	1036 994	131 115	80.46 % 80.79 %	17.34 % 17.22 %	2.19 % 1.99 %
Health	5962 5975	4788 4841	1032 1020	142 114	80.31 % 81.02 %	17.31 % 17.07 %	2.38 % 1.91 %
Pets	5687 5858	4349 4488	1220 1246	118 124	76.47 % 76.61 %	21.45 % 21.27 %	2.07 % 2.12 %
Sport & Fitness	5900 5916	4543 4517	1223 1279	134 120	77.00 % 76.35 %	20.73 % 21.62 %	2.27 % 2.03 %
Job & Career	5977 5965	4464 4522	1384 1315	129 128	74.69 % 75.81 %	23.16 % 22.05 %	2.16 % 2.15 %
Dating	5729 5837	4167 4253	1435 1471	127 113	72.74 % 72.86 %	25.05 % 25.20 %	2.22 % 1.94 %
Other	5901 5927	4633 4625	1128 1174	140 128	78.51 % 78.03 %	19.12 % 19.81 %	2.37 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5416 5532	3974 4089	1316 1328	126 115	73.38 % 73.92 %	24.30 % 24.01 %	2.33 % 2.08 %
Outlook Mail	5509 5564	4154 4210	1232 1236	123 118	75.40 % 75.66 %	22.36 % 22.21 %	2.23 % 2.12 %
Yahoo Mail	5441 5448	4176 4117	1142 1213	123 118	76.75 % 75.57 %	20.99 % 22.27 %	2.26 % 2.17 %
AOL Mail	5505 5409	4193 4134	1198 1161	114 114	76.17 % 76.43 %	21.76 % 21.46 %	2.07 % 2.11 %
Mail.com	5391 5504	4208 4344	1062 1044	121 116	78.06 % 78.92 %	19.70 % 18.97 %	2.24 % 2.11 %
Yandex Mail	5210 5317	3947 4106	1145 1115	118 96	75.76 % 77.22 %	21.98 % 20.97 %	2.26 % 1.81 %
GMX Mail	5434 5521	4081 4158	1226 1243	127 120	75.10 % 75.31 %	22.56 % 22.51 %	2.34 % 2.17 %
Zoho Mail	5487 5495	4317 4314	1055 1067	115 114	78.68 % 78.51 %	19.23 % 19.42 %	2.10 % 2.07 %
ProtonMail	5637 5549	4452 4390	1055 1043	130 116	78.98 % 79.11 %	18.72 % 18.80 %	2.31 % 2.09 %
Custom Mail	5586 5367	4461 4325	995 933	130 109	79.86 % 80.59 %	17.81 % 17.38 %	2.33 % 2.03 %
iCloud Mail	5372 5449	3967 4026	1294 1311	111 112	73.85 % 73.89 %	24.09 % 24.06 %	2.07 % 2.06 %
Tuta	5467 5457	4353 4309	1000 1035	114 113	79.62 % 78.96 %	18.29 % 18.97 %	2.09 % 2.07 %
Juno.com	5517 5540	4364 4416	1022 1000	131 124	79.10 % 79.71 %	18.52 % 18.05 %	2.37 % 2.24 %
Mailfence	5539 5461	4368 4314	1054 1037	117 110	78.86 % 79.00 %	19.03 % 18.99 %	2.11 % 2.01 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.