MailChimp and Rapidmail Email Deliverability Comparison

MailChimp

Rapidmail

In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.936 65.064	51.160 50.510	13.384 13.220	1.392 1.334

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.59 % 77.63 %	20.30 % 20.32 %	2.11 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5099 5173	3965 4009	1019 1050	115 114	77.76 % 77.50 %	19.98 % 20.30 %	2.26 % 2.20 %
Elektronics	5008 5154	3919 4063	990 996	99 95	78.25 % 78.83 %	19.77 % 19.32 %	1.98 % 1.84 %
Entertainment	5033 4829	3870 3721	1048 1008	115 100	76.89 % 77.06 %	20.82 % 20.87 %	2.28 % 2.07 %
Cosmetics & Beauty	5185 5047	4035 3943	1039 1003	111 101	77.82 % 78.13 %	20.04 % 19.87 %	2.14 % 2.00 %
Food & Drink	5184 4964	3994 3839	1077 1012	113 113	77.04 % 77.34 %	20.78 % 20.39 %	2.18 % 2.28 %
Home & Garden	4912 4925	3806 3776	998 1048	108 101	77.48 % 76.67 %	20.32 % 21.28 %	2.20 % 2.05 %
Finance	5032 4940	4079 4020	852 818	101 102	81.06 % 81.38 %	16.93 % 16.56 %	2.01 % 2.06 %
Health	5110 5003	4145 4089	860 810	105 104	81.12 % 81.73 %	16.83 % 16.19 %	2.05 % 2.08 %
Pets	4968 5030	3822 3869	1042 1068	104 93	76.93 % 76.92 %	20.97 % 21.23 %	2.09 % 1.85 %
Sport & Fitness	5174 5007	3965 3853	1105 1048	104 106	76.63 % 76.95 %	21.36 % 20.93 %	2.01 % 2.12 %
Job & Career	5121 4938	3890 3688	1122 1152	109 98	75.96 % 74.69 %	21.91 % 23.33 %	2.13 % 1.98 %
Dating	5104 4934	3750 3605	1256 1233	98 96	73.47 % 73.06 %	24.61 % 24.99 %	1.92 % 1.95 %
Other	5006 5120	3920 4035	976 974	110 111	78.31 % 78.81 %	19.50 % 19.02 %	2.20 % 2.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4713 4655	3478 3458	1139 1101	96 96	73.80 % 74.29 %	24.17 % 23.65 %	2.04 % 2.06 %
Outlook Mail	4690 4604	3564 3490	1027 1025	99 89	75.99 % 75.80 %	21.90 % 22.26 %	2.11 % 1.93 %
Yahoo Mail	4677 4609	3550 3525	1021 994	106 90	75.90 % 76.48 %	21.83 % 21.57 %	2.27 % 1.95 %
AOL Mail	4716 4597	3603 3499	1001 1003	112 95	76.40 % 76.11 %	21.23 % 21.82 %	2.37 % 2.07 %
Mail.com	4803 4744	3813 3742	892 907	98 95	79.39 % 78.88 %	18.57 % 19.12 %	2.04 % 2.00 %
Yandex Mail	4594 4811	3559 3703	948 1006	87 102	77.47 % 76.97 %	20.64 % 20.91 %	1.89 % 2.12 %
GMX Mail	4720 4695	3556 3525	1066 1067	98 103	75.34 % 75.08 %	22.58 % 22.73 %	2.08 % 2.19 %
Zoho Mail	4722 4693	3721 3694	901 899	100 100	78.80 % 78.71 %	19.08 % 19.16 %	2.12 % 2.13 %
ProtonMail	4770 4452	3778 3573	889 789	103 90	79.20 % 80.26 %	18.64 % 17.72 %	2.16 % 2.02 %
Custom Mail	4779 4476	3872 3620	809 768	98 88	81.02 % 80.88 %	16.93 % 17.16 %	2.05 % 1.97 %
iCloud Mail	4637 4681	3432 3456	1108 1125	97 100	74.01 % 73.83 %	23.89 % 24.03 %	2.09 % 2.14 %
Tuta	4747 4778	3763 3830	884 861	100 87	79.27 % 80.16 %	18.62 % 18.02 %	2.11 % 1.82 %
Juno.com	4755 4690	3805 3749	844 840	106 101	80.02 % 79.94 %	17.75 % 17.91 %	2.23 % 2.15 %
Mailfence	4613 4579	3666 3646	855 835	92 98	79.47 % 79.62 %	18.53 % 18.24 %	1.99 % 2.14 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.