MailChimp and Rapidmail Email Deliverability Comparison

MailChimp

Rapidmail

In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.267 64.021	51.137 49.316	13.071 13.356	1.361 1.567

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.35 % 77.03 %	20.03 % 20.86 %	2.09 % 2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4987 4985	3871 3830	1037 1035	101 124	77.62 % 76.83 %	20.79 % 20.76 %	2.03 % 2.49 %
Elektronics	4907 5060	3871 3907	970 1060	94 122	78.89 % 77.21 %	19.77 % 20.95 %	1.92 % 2.41 %
Entertainment	5288 4845	4105 3701	1108 1032	111 119	77.63 % 76.39 %	20.95 % 21.30 %	2.10 % 2.46 %
Cosmetics & Beauty	5049 5111	3985 3966	967 1033	114 127	78.93 % 77.60 %	19.15 % 20.21 %	2.26 % 2.48 %
Food & Drink	5265 4783	4089 3675	1079 1021	121 122	77.66 % 76.83 %	20.49 % 21.35 %	2.30 % 2.55 %
Home & Garden	4715 4833	3648 3704	985 1025	102 120	77.37 % 76.64 %	20.89 % 21.21 %	2.16 % 2.48 %
Finance	5020 4883	4070 3918	868 860	98 119	81.08 % 80.24 %	17.29 % 17.61 %	1.95 % 2.44 %
Health	5008 4902	4086 3912	840 888	103 125	81.59 % 79.80 %	16.77 % 18.12 %	2.06 % 2.55 %
Pets	4928 5097	3860 3900	989 1086	105 127	78.33 % 76.52 %	20.07 % 21.31 %	2.13 % 2.49 %
Sport & Fitness	5039 4851	3930 3737	1033 1004	103 110	77.99 % 77.04 %	20.50 % 20.70 %	2.04 % 2.27 %
Job & Career	4989 5045	3816 3757	1090 1205	104 120	76.49 % 74.47 %	21.85 % 23.89 %	2.08 % 2.38 %
Dating	4949 4829	3721 3546	1147 1175	99 110	75.19 % 73.43 %	23.18 % 24.33 %	2.00 % 2.28 %
Other	5123 4797	4085 3763	958 932	106 122	79.74 % 78.44 %	18.70 % 19.43 %	2.07 % 2.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4801 4707	3618 3506	1136 1115	87 117	75.36 % 74.48 %	23.66 % 23.69 %	1.81 % 2.49 %
Outlook Mail	4589 4355	3525 3297	997 972	89 107	76.81 % 75.71 %	21.73 % 22.32 %	1.94 % 2.46 %
Yahoo Mail	4637 4606	3550 3508	970 1008	108 113	76.56 % 76.16 %	20.92 % 21.88 %	2.33 % 2.45 %
AOL Mail	4887 4688	3788 3547	1014 1024	103 117	77.51 % 75.66 %	20.75 % 21.84 %	2.11 % 2.50 %
Mail.com	4789 4611	3814 3569	902 933	104 113	79.64 % 77.40 %	18.83 % 20.23 %	2.17 % 2.45 %
Yandex Mail	4681 4520	3641 3454	958 969	105 99	77.78 % 76.42 %	20.47 % 21.44 %	2.24 % 2.19 %
GMX Mail	4864 4676	3723 3552	1076 1053	93 114	76.54 % 75.96 %	22.12 % 22.52 %	1.91 % 2.44 %
Zoho Mail	4722 4606	3765 3622	890 880	108 118	79.73 % 78.64 %	18.85 % 19.11 %	2.29 % 2.56 %
ProtonMail	4729 4471	3786 3508	870 870	94 106	80.06 % 78.46 %	18.40 % 19.46 %	1.99 % 2.37 %
Custom Mail	4626 4583	3781 3656	770 827	87 109	81.73 % 79.77 %	16.65 % 18.04 %	1.88 % 2.38 %
iCloud Mail	4499 4730	3371 3498	1073 1134	89 116	74.93 % 73.95 %	23.85 % 23.97 %	1.98 % 2.45 %
Tuta	4741 5008	3807 3942	856 969	103 125	80.30 % 78.71 %	18.06 % 19.35 %	2.17 % 2.50 %
Juno.com	4741 4631	3812 3658	842 869	103 116	80.40 % 78.99 %	17.76 % 18.76 %	2.17 % 2.50 %
Mailfence	3961 3829	3156 2999	717 733	88 97	79.68 % 78.32 %	18.10 % 19.14 %	2.22 % 2.53 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.