MailChimp and Rapidmail Email Deliverability Comparison

MailChimp

Rapidmail

In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.082 64.973	51.160 50.580	13.535 13.066	1.387 1.327

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.42 % 77.85 %	20.48 % 20.11 %	2.10 % 2.04 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5136 5125	3984 3975	1035 1036	117 114	77.57 % 77.56 %	20.15 % 20.21 %	2.28 % 2.22 %
Elektronics	4977 5286	3884 4184	992 1000	101 102	78.04 % 79.15 %	19.93 % 18.92 %	2.03 % 1.93 %
Entertainment	5090 4901	3923 3786	1055 1014	112 101	77.07 % 77.25 %	20.73 % 20.69 %	2.20 % 2.06 %
Cosmetics & Beauty	5184 5121	4023 4031	1054 990	107 100	77.60 % 78.72 %	20.33 % 19.33 %	2.06 % 1.95 %
Food & Drink	5275 4995	4053 3879	1108 1004	114 112	76.83 % 77.66 %	21.00 % 20.10 %	2.16 % 2.24 %
Home & Garden	4841 4882	3737 3754	1002 1032	102 96	77.19 % 76.89 %	20.70 % 21.14 %	2.11 % 1.97 %
Finance	4984 4835	4024 3934	864 798	96 103	80.74 % 81.37 %	17.34 % 16.50 %	1.93 % 2.13 %
Health	5118 4932	4140 4030	872 799	106 103	80.89 % 81.71 %	17.04 % 16.20 %	2.07 % 2.09 %
Pets	4994 5087	3849 3921	1034 1066	111 100	77.07 % 77.08 %	20.70 % 20.96 %	2.22 % 1.97 %
Sport & Fitness	5103 4943	3901 3798	1104 1044	98 101	76.45 % 76.84 %	21.63 % 21.12 %	1.92 % 2.04 %
Job & Career	5105 4985	3861 3742	1133 1146	111 97	75.63 % 75.07 %	22.19 % 22.99 %	2.17 % 1.95 %
Dating	5136 4899	3754 3592	1280 1214	102 93	73.09 % 73.32 %	24.92 % 24.78 %	1.99 % 1.90 %
Other	5139 4982	4027 3954	1002 923	110 105	78.36 % 79.37 %	19.50 % 18.53 %	2.14 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4768 4720	3505 3512	1166 1111	97 97	73.51 % 74.41 %	24.45 % 23.54 %	2.03 % 2.06 %
Outlook Mail	4707 4484	3566 3415	1045 987	96 82	75.76 % 76.16 %	22.20 % 22.01 %	2.04 % 1.83 %
Yahoo Mail	4679 4575	3546 3530	1029 951	104 94	75.79 % 77.16 %	21.99 % 20.79 %	2.22 % 2.05 %
AOL Mail	4750 4562	3617 3477	1018 989	115 96	76.15 % 76.22 %	21.43 % 21.68 %	2.42 % 2.10 %
Mail.com	4786 4767	3790 3766	898 904	98 97	79.19 % 79.00 %	18.76 % 18.96 %	2.05 % 2.03 %
Yandex Mail	4665 4704	3606 3635	963 975	96 94	77.30 % 77.27 %	20.64 % 20.73 %	2.06 % 2.00 %
GMX Mail	4801 4690	3630 3536	1074 1053	97 101	75.61 % 75.39 %	22.37 % 22.45 %	2.02 % 2.15 %
Zoho Mail	4693 4688	3693 3706	896 880	104 102	78.69 % 79.05 %	19.09 % 18.77 %	2.22 % 2.18 %
ProtonMail	4705 4428	3720 3543	887 797	98 88	79.06 % 80.01 %	18.85 % 18.00 %	2.08 % 1.99 %
Custom Mail	4677 4541	3780 3682	807 769	90 90	80.82 % 81.08 %	17.25 % 16.93 %	1.92 % 1.98 %
iCloud Mail	4582 4693	3382 3465	1110 1128	90 100	73.81 % 73.83 %	24.23 % 24.04 %	1.96 % 2.13 %
Tuta	4734 4857	3727 3893	908 872	99 92	78.73 % 80.15 %	19.18 % 17.95 %	2.09 % 1.89 %
Juno.com	4865 4641	3883 3733	874 811	108 97	79.82 % 80.44 %	17.97 % 17.47 %	2.22 % 2.09 %
Mailfence	4670 4623	3715 3687	860 839	95 97	79.55 % 79.75 %	18.42 % 18.15 %	2.03 % 2.10 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.