MailChimp and Rapidmail Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
401.329
401.141
|
305.310
314.199
|
81.246
74.453
|
14.773
12.489
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
76.07 %
78.33 %
|
20.24 %
18.56 %
|
3.68 %
3.11 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
30997
30974
|
24500
25224
|
5482
4944
|
1015
806
|
79.04 %
81.44 %
|
17.69 %
15.96 %
|
3.27 %
2.60 %
|
Elektronics |
30962
30755
|
23813
24335
|
6061
5515
|
1088
905
|
76.91 %
79.13 %
|
19.58 %
17.93 %
|
3.51 %
2.94 %
|
Entertainment |
30509
30788
|
23092
24052
|
6234
5734
|
1183
1002
|
75.69 %
78.12 %
|
20.43 %
18.62 %
|
3.88 %
3.25 %
|
Cosmetics & Beauty |
30907
30861
|
23473
24098
|
6300
5783
|
1134
980
|
75.95 %
78.09 %
|
20.38 %
18.74 %
|
3.67 %
3.18 %
|
Food & Drink |
31020
31304
|
24559
25357
|
5449
5069
|
1012
878
|
79.17 %
81.00 %
|
17.57 %
16.19 %
|
3.26 %
2.80 %
|
Home & Garden |
31268
30932
|
24723
25170
|
5543
4909
|
1002
853
|
79.07 %
81.37 %
|
17.73 %
15.87 %
|
3.20 %
2.76 %
|
Finance |
30796
30454
|
22417
22853
|
7124
6508
|
1255
1093
|
72.79 %
75.04 %
|
23.13 %
21.37 %
|
4.08 %
3.59 %
|
Health |
31074
30549
|
22868
23162
|
7012
6386
|
1194
1001
|
73.59 %
75.82 %
|
22.57 %
20.90 %
|
3.84 %
3.28 %
|
Pets |
30098
30946
|
23612
24881
|
5424
5182
|
1062
883
|
78.45 %
80.40 %
|
18.02 %
16.75 %
|
3.53 %
2.85 %
|
Sport & Fitness |
30302
31026
|
22798
23962
|
6332
6078
|
1172
986
|
75.24 %
77.23 %
|
20.90 %
19.59 %
|
3.87 %
3.18 %
|
Job & Career |
30670
31048
|
22759
23737
|
6634
6248
|
1277
1063
|
74.21 %
76.45 %
|
21.63 %
20.12 %
|
4.16 %
3.42 %
|
Dating |
31848
30714
|
22560
22550
|
7984
7039
|
1304
1125
|
70.84 %
73.42 %
|
25.07 %
22.92 %
|
4.09 %
3.66 %
|
Other |
30878
30790
|
24136
24818
|
5667
5058
|
1075
914
|
78.17 %
80.60 %
|
18.35 %
16.43 %
|
3.48 %
2.97 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
40064
39819
|
29112
29942
|
9307
8514
|
1645
1363
|
72.66 %
75.20 %
|
23.23 %
21.38 %
|
4.11 %
3.42 %
|
Outlook Mail |
39528
40019
|
29115
30308
|
8828
8317
|
1585
1394
|
73.66 %
75.73 %
|
22.33 %
20.78 %
|
4.01 %
3.48 %
|
Yahoo Mail |
39961
39626
|
30275
30924
|
8172
7439
|
1514
1263
|
75.76 %
78.04 %
|
20.45 %
18.77 %
|
3.79 %
3.19 %
|
AOL Mail |
40186
40229
|
30427
31337
|
8261
7581
|
1498
1311
|
75.72 %
77.90 %
|
20.56 %
18.84 %
|
3.73 %
3.26 %
|
Mail.com |
40130
40092
|
30774
31696
|
7877
7182
|
1479
1214
|
76.69 %
79.06 %
|
19.63 %
17.91 %
|
3.69 %
3.03 %
|
Yandex Mail |
40132
39847
|
29886
30534
|
8701
7973
|
1545
1340
|
74.47 %
76.63 %
|
21.68 %
20.01 %
|
3.85 %
3.36 %
|
GMX Mail |
39937
39961
|
30679
31559
|
7871
7234
|
1387
1168
|
76.82 %
78.97 %
|
19.71 %
18.10 %
|
3.47 %
2.92 %
|
Zoho Mail |
40202
40290
|
31177
32187
|
7669
6910
|
1356
1193
|
77.55 %
79.89 %
|
19.08 %
17.15 %
|
3.37 %
2.96 %
|
ProtonMail |
39363
39807
|
30704
31929
|
7311
6779
|
1348
1099
|
78.00 %
80.21 %
|
18.57 %
17.03 %
|
3.42 %
2.76 %
|
Custom Mail |
39785
39437
|
31537
32120
|
6930
6248
|
1318
1069
|
79.27 %
81.45 %
|
17.42 %
15.84 %
|
3.31 %
2.71 %
|
iCloud Mail |
691
667
|
519
525
|
132
114
|
40
28
|
75.11 %
78.71 %
|
19.10 %
17.09 %
|
5.79 %
4.20 %
|
Tuta |
651
673
|
539
566
|
92
83
|
20
24
|
82.80 %
84.10 %
|
14.13 %
12.33 %
|
3.07 %
3.57 %
|
Juno.com |
699
674
|
566
572
|
95
79
|
38
23
|
80.97 %
84.87 %
|
13.59 %
11.72 %
|
5.44 %
3.41 %
|
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