MailChimp and Rapidmail Email Deliverability Comparison

MailChimp

Rapidmail

In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.382 64.757	51.054 49.798	13.829 13.476	1.499 1.483

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 76.90 %	20.83 % 20.81 %	2.26 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5101 5018	3894 3842	1089 1059	118 117	76.34 % 76.56 %	21.35 % 21.10 %	2.31 % 2.33 %
Elektronics	4904 5268	3804 4081	996 1070	104 117	77.57 % 77.47 %	20.31 % 20.31 %	2.12 % 2.22 %
Entertainment	5369 4877	4076 3714	1171 1049	122 114	75.92 % 76.15 %	21.81 % 21.51 %	2.27 % 2.34 %
Cosmetics & Beauty	5168 5033	4006 3899	1041 1018	121 116	77.52 % 77.47 %	20.14 % 20.23 %	2.34 % 2.30 %
Food & Drink	5285 4836	4035 3706	1124 1013	126 117	76.35 % 76.63 %	21.27 % 20.95 %	2.38 % 2.42 %
Home & Garden	4863 4963	3697 3784	1056 1065	110 114	76.02 % 76.24 %	21.71 % 21.46 %	2.26 % 2.30 %
Finance	5073 4914	4069 3960	898 844	106 110	80.21 % 80.59 %	17.70 % 17.18 %	2.09 % 2.24 %
Health	5124 4949	4147 3989	861 842	116 118	80.93 % 80.60 %	16.80 % 17.01 %	2.26 % 2.38 %
Pets	4941 5100	3794 3888	1033 1095	114 117	76.79 % 76.24 %	20.91 % 21.47 %	2.31 % 2.29 %
Sport & Fitness	5173 4904	3949 3766	1111 1033	113 105	76.34 % 76.79 %	21.48 % 21.06 %	2.18 % 2.14 %
Job & Career	5096 5106	3798 3775	1183 1214	115 117	74.53 % 73.93 %	23.21 % 23.78 %	2.26 % 2.29 %
Dating	5038 4960	3682 3600	1241 1256	115 104	73.08 % 72.58 %	24.63 % 25.32 %	2.28 % 2.10 %
Other	5247 4829	4103 3794	1025 918	119 117	78.20 % 78.57 %	19.53 % 19.01 %	2.27 % 2.42 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4814 4758	3525 3491	1190 1159	99 108	73.22 % 73.37 %	24.72 % 24.36 %	2.06 % 2.27 %
Outlook Mail	4762 4385	3581 3308	1078 983	103 94	75.20 % 75.44 %	22.64 % 22.42 %	2.16 % 2.14 %
Yahoo Mail	4667 4579	3510 3476	1038 998	119 105	75.21 % 75.91 %	22.24 % 21.80 %	2.55 % 2.29 %
AOL Mail	4835 4639	3679 3493	1043 1034	113 112	76.09 % 75.30 %	21.57 % 22.29 %	2.34 % 2.41 %
Mail.com	4713 4727	3701 3678	903 941	109 108	78.53 % 77.81 %	19.16 % 19.91 %	2.31 % 2.28 %
Yandex Mail	4602 4575	3523 3501	970 976	109 98	76.55 % 76.52 %	21.08 % 21.33 %	2.37 % 2.14 %
GMX Mail	4884 4691	3652 3518	1126 1064	106 109	74.77 % 74.99 %	23.05 % 22.68 %	2.17 % 2.32 %
Zoho Mail	4719 4611	3669 3624	935 874	115 113	77.75 % 78.59 %	19.81 % 18.95 %	2.44 % 2.45 %
ProtonMail	4809 4407	3772 3471	933 841	104 95	78.44 % 78.76 %	19.40 % 19.08 %	2.16 % 2.16 %
Custom Mail	4669 4507	3797 3625	778 784	94 98	81.32 % 80.43 %	16.66 % 17.40 %	2.01 % 2.17 %
iCloud Mail	4648 4701	3388 3420	1161 1172	99 109	72.89 % 72.75 %	24.98 % 24.93 %	2.13 % 2.32 %
Tuta	4741 4933	3737 3876	898 943	106 114	78.82 % 78.57 %	18.94 % 19.12 %	2.24 % 2.31 %
Juno.com	4766 4580	3779 3638	878 834	109 108	79.29 % 79.43 %	18.42 % 18.21 %	2.29 % 2.36 %
Mailfence	4753 4664	3741 3679	898 873	114 112	78.71 % 78.88 %	18.89 % 18.72 %	2.40 % 2.40 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.