MailChimp and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
436.716 436.190	334.666 343.348	85.970 79.100	16.080 13.742

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.63 % 78.72 %	19.69 % 18.13 %	3.68 % 3.15 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33707 33701	26813 27559	5793 5247	1101 895	79.55 % 81.78 %	17.19 % 15.57 %	3.27 % 2.66 %
Elektronics	33735 33461	26154 26609	6409 5850	1172 1002	77.53 % 79.52 %	19.00 % 17.48 %	3.47 % 2.99 %
Entertainment	33216 33394	25344 26225	6602 6072	1270 1097	76.30 % 78.53 %	19.88 % 18.18 %	3.82 % 3.29 %
Cosmetics & Beauty	33580 33640	25695 26388	6651 6156	1234 1096	76.52 % 78.44 %	19.81 % 18.30 %	3.67 % 3.26 %
Food & Drink	33653 33931	26800 27601	5749 5369	1104 961	79.64 % 81.34 %	17.08 % 15.82 %	3.28 % 2.83 %
Home & Garden	34056 33678	27087 27517	5864 5222	1105 939	79.54 % 81.71 %	17.22 % 15.51 %	3.24 % 2.79 %
Finance	33485 33034	24596 24939	7534 6901	1355 1194	73.45 % 75.49 %	22.50 % 20.89 %	4.05 % 3.61 %
Health	33764 33169	25060 25307	7402 6764	1302 1098	74.22 % 76.30 %	21.92 % 20.39 %	3.86 % 3.31 %
Pets	32846 33710	25927 27220	5758 5524	1161 966	78.94 % 80.75 %	17.53 % 16.39 %	3.53 % 2.87 %
Sport & Fitness	33031 33722	25021 26166	6728 6462	1282 1094	75.75 % 77.59 %	20.37 % 19.16 %	3.88 % 3.24 %
Job & Career	33466 33729	25014 25902	7067 6663	1385 1164	74.74 % 76.79 %	21.12 % 19.75 %	4.14 % 3.45 %
Dating	34524 33411	24682 24742	8403 7452	1439 1217	71.49 % 74.05 %	24.34 % 22.30 %	4.17 % 3.64 %
Other	33653 33610	26473 27173	6010 5418	1170 1019	78.66 % 80.85 %	17.86 % 16.12 %	3.48 % 3.03 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42797 42459	31217 32013	9797 8979	1783 1467	72.94 % 75.40 %	22.89 % 21.15 %	4.17 % 3.46 %
Outlook Mail	42276 42675	31349 32474	9233 8706	1694 1495	74.15 % 76.10 %	21.84 % 20.40 %	4.01 % 3.50 %
Yahoo Mail	42686 42367	32512 33166	8550 7822	1624 1379	76.17 % 78.28 %	20.03 % 18.46 %	3.80 % 3.25 %
AOL Mail	43038 42978	32769 33608	8653 7959	1616 1411	76.14 % 78.20 %	20.11 % 18.52 %	3.75 % 3.28 %
Mail.com	42806 42878	33015 34039	8220 7537	1571 1302	77.13 % 79.39 %	19.20 % 17.58 %	3.67 % 3.04 %
Yandex Mail	42868 42491	32101 32674	9112 8361	1655 1456	74.88 % 76.90 %	21.26 % 19.68 %	3.86 % 3.43 %
GMX Mail	42687 42555	33001 33775	8193 7535	1493 1245	77.31 % 79.37 %	19.19 % 17.71 %	3.50 % 2.93 %
Zoho Mail	42895 43076	33477 34550	7985 7232	1433 1294	78.04 % 80.21 %	18.62 % 16.79 %	3.34 % 3.00 %
ProtonMail	42174 42480	33117 34228	7632 7072	1425 1180	78.52 % 80.57 %	18.10 % 16.65 %	3.38 % 2.78 %
Custom Mail	42398 42254	33784 34559	7220 6553	1394 1142	79.68 % 81.79 %	17.03 % 15.51 %	3.29 % 2.70 %
iCloud Mail	3462 3321	2688 2602	590 562	184 157	77.64 % 78.35 %	17.04 % 16.92 %	5.31 % 4.73 %
Tuta	3355 3421	2855 2894	405 414	95 113	85.10 % 84.60 %	12.07 % 12.10 %	2.83 % 3.30 %
Juno.com	3274 3235	2781 2766	380 368	113 101	84.94 % 85.50 %	11.61 % 11.38 %	3.45 % 3.12 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.