MailChimp and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
454.379 453.961	349.090 358.213	88.530 81.360	16.759 14.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.83 % 78.91 %	19.48 % 17.92 %	3.69 % 3.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35081 35063	27966 28736	5966 5396	1149 931	79.72 % 81.96 %	17.01 % 15.39 %	3.28 % 2.66 %
Elektronics	35085 34810	27271 27745	6590 6012	1224 1053	77.73 % 79.70 %	18.78 % 17.27 %	3.49 % 3.02 %
Entertainment	34505 34724	26407 27328	6789 6242	1309 1154	76.53 % 78.70 %	19.68 % 17.98 %	3.79 % 3.32 %
Cosmetics & Beauty	34947 34949	26813 27489	6851 6322	1283 1138	76.72 % 78.65 %	19.60 % 18.09 %	3.67 % 3.26 %
Food & Drink	35135 35286	28031 28773	5937 5511	1167 1002	79.78 % 81.54 %	16.90 % 15.62 %	3.32 % 2.84 %
Home & Garden	35372 35139	28187 28778	6028 5381	1157 980	79.69 % 81.90 %	17.04 % 15.31 %	3.27 % 2.79 %
Finance	34806 34451	25639 26078	7757 7113	1410 1260	73.66 % 75.70 %	22.29 % 20.65 %	4.05 % 3.66 %
Health	35129 34485	26161 26399	7614 6943	1354 1143	74.47 % 76.55 %	21.67 % 20.13 %	3.85 % 3.31 %
Pets	34197 35171	27046 28455	5941 5700	1210 1016	79.09 % 80.90 %	17.37 % 16.21 %	3.54 % 2.89 %
Sport & Fitness	34396 35041	26119 27263	6936 6639	1341 1139	75.94 % 77.80 %	20.17 % 18.95 %	3.90 % 3.25 %
Job & Career	34819 35073	26087 26993	7293 6862	1439 1218	74.92 % 76.96 %	20.95 % 19.56 %	4.13 % 3.47 %
Dating	35895 34779	25765 25838	8635 7661	1495 1280	71.78 % 74.29 %	24.06 % 22.03 %	4.16 % 3.68 %
Other	35012 34990	27598 28338	6193 5578	1221 1074	78.82 % 80.99 %	17.69 % 15.94 %	3.49 % 3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44099 43802	32207 33060	10048 9206	1844 1536	73.03 % 75.48 %	22.79 % 21.02 %	4.18 % 3.51 %
Outlook Mail	43654 44024	32443 33573	9453 8901	1758 1550	74.32 % 76.26 %	21.65 % 20.22 %	4.03 % 3.52 %
Yahoo Mail	44057 43670	33629 34253	8754 7990	1674 1427	76.33 % 78.44 %	19.87 % 18.30 %	3.80 % 3.27 %
AOL Mail	44353 44401	33832 34784	8851 8150	1670 1467	76.28 % 78.34 %	19.96 % 18.36 %	3.77 % 3.30 %
Mail.com	44138 44321	34113 35253	8405 7714	1620 1354	77.29 % 79.54 %	19.04 % 17.40 %	3.67 % 3.05 %
Yandex Mail	44334 43839	33262 33783	9344 8549	1728 1507	75.03 % 77.06 %	21.08 % 19.50 %	3.90 % 3.44 %
GMX Mail	44042 43921	34126 34947	8370 7691	1546 1283	77.49 % 79.57 %	19.00 % 17.51 %	3.51 % 2.92 %
Zoho Mail	44249 44487	34612 35758	8162 7390	1475 1339	78.22 % 80.38 %	18.45 % 16.61 %	3.33 % 3.01 %
ProtonMail	43516 43835	34251 35400	7796 7212	1469 1223	78.71 % 80.76 %	17.92 % 16.45 %	3.38 % 2.79 %
Custom Mail	43754 43573	34935 35697	7391 6693	1428 1183	79.84 % 81.92 %	16.89 % 15.36 %	3.26 % 2.71 %
iCloud Mail	4808 4725	3742 3704	831 790	235 231	77.83 % 78.39 %	17.28 % 16.72 %	4.89 % 4.89 %
Tuta	4695 4776	3969 4056	577 568	149 152	84.54 % 84.92 %	12.29 % 11.89 %	3.17 % 3.18 %
Juno.com	4680 4587	3969 3945	548 506	163 136	84.81 % 86.00 %	11.71 % 11.03 %	3.48 % 2.96 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.