MailChimp and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
463.164 462.676	356.201 365.444	89.847 82.513	17.116 14.719

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 78.98 %	19.40 % 17.83 %	3.70 % 3.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35770 35765	28540 29327	6055 5475	1175 963	79.79 % 82.00 %	16.93 % 15.31 %	3.28 % 2.69 %
Elektronics	35758 35483	27828 28318	6685 6096	1245 1069	77.82 % 79.81 %	18.70 % 17.18 %	3.48 % 3.01 %
Entertainment	35145 35412	26925 27898	6884 6336	1336 1178	76.61 % 78.78 %	19.59 % 17.89 %	3.80 % 3.33 %
Cosmetics & Beauty	35614 35607	27346 28038	6952 6405	1316 1164	76.78 % 78.74 %	19.52 % 17.99 %	3.70 % 3.27 %
Food & Drink	35826 35941	28614 29336	6027 5582	1185 1023	79.87 % 81.62 %	16.82 % 15.53 %	3.31 % 2.85 %
Home & Garden	36118 35829	28804 29355	6127 5460	1187 1014	79.75 % 81.93 %	16.96 % 15.24 %	3.29 % 2.83 %
Finance	35456 35160	26140 26647	7869 7222	1447 1291	73.73 % 75.79 %	22.19 % 20.54 %	4.08 % 3.67 %
Health	35790 35164	26684 26953	7721 7042	1385 1169	74.56 % 76.65 %	21.57 % 20.03 %	3.87 % 3.32 %
Pets	34844 35792	27582 28978	6029 5776	1233 1038	79.16 % 80.96 %	17.30 % 16.14 %	3.54 % 2.90 %
Sport & Fitness	35117 35722	26688 27820	7054 6738	1375 1164	76.00 % 77.88 %	20.09 % 18.86 %	3.92 % 3.26 %
Job & Career	35501 35725	26626 27515	7410 6961	1465 1249	75.00 % 77.02 %	20.87 % 19.48 %	4.13 % 3.50 %
Dating	36543 35456	26278 26384	8743 7761	1522 1311	71.91 % 74.41 %	23.93 % 21.89 %	4.16 % 3.70 %
Other	35682 35620	28146 28875	6291 5659	1245 1086	78.88 % 81.06 %	17.63 % 15.89 %	3.49 % 3.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44791 44467	32733 33557	10182 9325	1876 1585	73.08 % 75.46 %	22.73 % 20.97 %	4.19 % 3.56 %
Outlook Mail	44335 44712	32982 34124	9561 9005	1792 1583	74.39 % 76.32 %	21.57 % 20.14 %	4.04 % 3.54 %
Yahoo Mail	44700 44316	34131 34788	8856 8079	1713 1449	76.36 % 78.50 %	19.81 % 18.23 %	3.83 % 3.27 %
AOL Mail	45061 45050	34401 35324	8962 8238	1698 1488	76.34 % 78.41 %	19.89 % 18.29 %	3.77 % 3.30 %
Mail.com	44765 44982	34632 35800	8495 7798	1638 1384	77.36 % 79.59 %	18.98 % 17.34 %	3.66 % 3.08 %
Yandex Mail	44994 44497	33790 34318	9454 8646	1750 1533	75.10 % 77.12 %	21.01 % 19.43 %	3.89 % 3.45 %
GMX Mail	44717 44639	34679 35564	8463 7773	1575 1302	77.55 % 79.67 %	18.93 % 17.41 %	3.52 % 2.92 %
Zoho Mail	44954 45158	35195 36335	8260 7466	1499 1357	78.29 % 80.46 %	18.37 % 16.53 %	3.33 % 3.01 %
ProtonMail	44201 44487	34824 35967	7883 7284	1494 1236	78.79 % 80.85 %	17.83 % 16.37 %	3.38 % 2.78 %
Custom Mail	44405 44229	35482 36263	7474 6766	1449 1200	79.91 % 81.99 %	16.83 % 15.30 %	3.26 % 2.71 %
iCloud Mail	5451 5407	4230 4236	949 903	272 268	77.60 % 78.34 %	17.41 % 16.70 %	4.99 % 4.96 %
Tuta	5376 5471	4537 4648	666 648	173 175	84.39 % 84.96 %	12.39 % 11.84 %	3.22 % 3.20 %
Juno.com	5414 5261	4585 4520	642 582	187 159	84.69 % 85.92 %	11.86 % 11.06 %	3.45 % 3.02 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.