MailChimp and Rapidmail Email Deliverability Comparison

MailChimp

Rapidmail

In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.544 63.401	51.065 48.855	12.507 13.349	1.462 1.672

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.12 % 77.06 %	19.38 % 21.05 %	2.27 % 2.64 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4875 4972	3825 3815	979 1051	106 132	78.46 % 76.73 %	20.08 % 21.14 %	2.17 % 2.65 %
Elektronics	4838 5033	3830 3880	942 1064	103 129	79.16 % 77.09 %	19.47 % 21.14 %	2.13 % 2.56 %
Entertainment	5193 4786	4062 3672	1048 1022	118 126	78.22 % 76.72 %	20.18 % 21.35 %	2.27 % 2.63 %
Cosmetics & Beauty	4990 4944	3989 3834	913 1021	119 132	79.94 % 77.55 %	18.30 % 20.65 %	2.38 % 2.67 %
Food & Drink	5230 4745	4120 3646	1021 1023	129 130	78.78 % 76.84 %	19.52 % 21.56 %	2.47 % 2.74 %
Home & Garden	4733 4709	3704 3602	949 1026	111 125	78.26 % 76.49 %	20.05 % 21.79 %	2.35 % 2.65 %
Finance	4973 4704	4052 3740	855 865	106 125	81.48 % 79.51 %	17.19 % 18.39 %	2.13 % 2.66 %
Health	4995 4867	4094 3861	847 919	114 133	81.96 % 79.33 %	16.96 % 18.88 %	2.28 % 2.73 %
Pets	4933 5130	3909 3925	937 1087	115 138	79.24 % 76.51 %	18.99 % 21.19 %	2.33 % 2.69 %
Sport & Fitness	4958 4867	3915 3762	983 1005	109 120	78.96 % 77.30 %	19.83 % 20.65 %	2.20 % 2.47 %
Job & Career	4998 5081	3859 3825	1057 1189	115 132	77.21 % 75.28 %	21.15 % 23.40 %	2.30 % 2.60 %
Dating	4840 4767	3712 3531	1048 1127	108 120	76.69 % 74.07 %	21.65 % 23.64 %	2.23 % 2.52 %
Other	4988 4796	3994 3762	928 950	109 130	80.07 % 78.44 %	18.60 % 19.81 %	2.19 % 2.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4820 4818	3701 3617	1051 1128	100 130	76.78 % 75.07 %	21.80 % 23.41 %	2.07 % 2.70 %
Outlook Mail	4592 4397	3603 3349	943 974	99 117	78.46 % 76.17 %	20.54 % 22.15 %	2.16 % 2.66 %
Yahoo Mail	4594 4570	3586 3482	906 1001	112 118	78.06 % 76.19 %	19.72 % 21.90 %	2.44 % 2.58 %
AOL Mail	4861 4821	3820 3657	969 1048	111 130	78.58 % 75.86 %	19.93 % 21.74 %	2.28 % 2.70 %
Mail.com	4827 4688	3873 3641	880 970	112 126	80.24 % 77.67 %	18.23 % 20.69 %	2.32 % 2.69 %
Yandex Mail	4728 4387	3693 3362	953 935	115 106	78.11 % 76.64 %	20.16 % 21.31 %	2.43 % 2.42 %
GMX Mail	4845 4730	3773 3616	1031 1055	99 125	77.87 % 76.45 %	21.28 % 22.30 %	2.04 % 2.64 %
Zoho Mail	4651 4549	3739 3570	866 881	115 125	80.39 % 78.48 %	18.62 % 19.37 %	2.47 % 2.75 %
ProtonMail	4713 4585	3793 3596	845 914	102 113	80.48 % 78.43 %	17.93 % 19.93 %	2.16 % 2.46 %
Custom Mail	4655 4610	3809 3661	772 863	96 118	81.83 % 79.41 %	16.58 % 18.72 %	2.06 % 2.56 %
iCloud Mail	4525 4726	3464 3532	1020 1101	99 126	76.55 % 74.74 %	22.54 % 23.30 %	2.19 % 2.67 %
Tuta	4762 4784	3840 3730	848 948	116 132	80.64 % 77.97 %	17.81 % 19.82 %	2.44 % 2.76 %
Juno.com	4807 4652	3870 3656	835 917	111 122	80.51 % 78.59 %	17.37 % 19.71 %	2.31 % 2.62 %
Mailfence	3164 3084	2501 2386	588 614	75 84	79.05 % 77.37 %	18.58 % 19.91 %	2.37 % 2.72 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.