Rapidmail and MailChimp Email Deliverability Comparison

Rapidmail

MailChimp

In this comparison, the deliverability of Rapidmail and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.401 64.544	48.855 51.065	13.349 12.507	1.672 1.462

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.06 % 79.12 %	21.05 % 19.38 %	2.64 % 2.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4972 4875	3815 3825	1051 979	132 106	76.73 % 78.46 %	21.14 % 20.08 %	2.65 % 2.17 %
Elektronics	5033 4838	3880 3830	1064 942	129 103	77.09 % 79.16 %	21.14 % 19.47 %	2.56 % 2.13 %
Entertainment	4786 5193	3672 4062	1022 1048	126 118	76.72 % 78.22 %	21.35 % 20.18 %	2.63 % 2.27 %
Cosmetics & Beauty	4944 4990	3834 3989	1021 913	132 119	77.55 % 79.94 %	20.65 % 18.30 %	2.67 % 2.38 %
Food & Drink	4745 5230	3646 4120	1023 1021	130 129	76.84 % 78.78 %	21.56 % 19.52 %	2.74 % 2.47 %
Home & Garden	4709 4733	3602 3704	1026 949	125 111	76.49 % 78.26 %	21.79 % 20.05 %	2.65 % 2.35 %
Finance	4704 4973	3740 4052	865 855	125 106	79.51 % 81.48 %	18.39 % 17.19 %	2.66 % 2.13 %
Health	4867 4995	3861 4094	919 847	133 114	79.33 % 81.96 %	18.88 % 16.96 %	2.73 % 2.28 %
Pets	5130 4933	3925 3909	1087 937	138 115	76.51 % 79.24 %	21.19 % 18.99 %	2.69 % 2.33 %
Sport & Fitness	4867 4958	3762 3915	1005 983	120 109	77.30 % 78.96 %	20.65 % 19.83 %	2.47 % 2.20 %
Job & Career	5081 4998	3825 3859	1189 1057	132 115	75.28 % 77.21 %	23.40 % 21.15 %	2.60 % 2.30 %
Dating	4767 4840	3531 3712	1127 1048	120 108	74.07 % 76.69 %	23.64 % 21.65 %	2.52 % 2.23 %
Other	4796 4988	3762 3994	950 928	130 109	78.44 % 80.07 %	19.81 % 18.60 %	2.71 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4818 4820	3617 3701	1128 1051	130 100	75.07 % 76.78 %	23.41 % 21.80 %	2.70 % 2.07 %
Outlook Mail	4397 4592	3349 3603	974 943	117 99	76.17 % 78.46 %	22.15 % 20.54 %	2.66 % 2.16 %
Yahoo Mail	4570 4594	3482 3586	1001 906	118 112	76.19 % 78.06 %	21.90 % 19.72 %	2.58 % 2.44 %
AOL Mail	4821 4861	3657 3820	1048 969	130 111	75.86 % 78.58 %	21.74 % 19.93 %	2.70 % 2.28 %
Mail.com	4688 4827	3641 3873	970 880	126 112	77.67 % 80.24 %	20.69 % 18.23 %	2.69 % 2.32 %
Yandex Mail	4387 4728	3362 3693	935 953	106 115	76.64 % 78.11 %	21.31 % 20.16 %	2.42 % 2.43 %
GMX Mail	4730 4845	3616 3773	1055 1031	125 99	76.45 % 77.87 %	22.30 % 21.28 %	2.64 % 2.04 %
Zoho Mail	4549 4651	3570 3739	881 866	125 115	78.48 % 80.39 %	19.37 % 18.62 %	2.75 % 2.47 %
ProtonMail	4585 4713	3596 3793	914 845	113 102	78.43 % 80.48 %	19.93 % 17.93 %	2.46 % 2.16 %
Custom Mail	4610 4655	3661 3809	863 772	118 96	79.41 % 81.83 %	18.72 % 16.58 %	2.56 % 2.06 %
iCloud Mail	4726 4525	3532 3464	1101 1020	126 99	74.74 % 76.55 %	23.30 % 22.54 %	2.67 % 2.19 %
Tuta	4784 4762	3730 3840	948 848	132 116	77.97 % 80.64 %	19.82 % 17.81 %	2.76 % 2.44 %
Juno.com	4652 4807	3656 3870	917 835	122 111	78.59 % 80.51 %	19.71 % 17.37 %	2.62 % 2.31 %
Mailfence	3084 3164	2386 2501	614 588	84 75	77.37 % 79.05 %	19.91 % 18.58 %	2.72 % 2.37 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.