Rapidmail and MailChimp Email Deliverability Comparison

Rapidmail

MailChimp

In this comparison, the deliverability of Rapidmail and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.960 66.170	49.948 51.279	13.541 13.498	1.471 1.393

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.89 % 77.50 %	20.85 % 20.40 %	2.26 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5117 5120	3930 3951	1068 1056	119 113	76.80 % 77.17 %	20.87 % 20.63 %	2.33 % 2.21 %
Elektronics	5247 4901	4097 3847	1034 956	116 98	78.08 % 78.49 %	19.71 % 19.51 %	2.21 % 2.00 %
Entertainment	4932 5184	3749 3990	1067 1082	116 112	76.01 % 76.97 %	21.63 % 20.87 %	2.35 % 2.16 %
Cosmetics & Beauty	5095 5182	3966 4025	1017 1048	112 109	77.84 % 77.67 %	19.96 % 20.22 %	2.20 % 2.10 %
Food & Drink	4938 5293	3775 4058	1046 1117	117 118	76.45 % 76.67 %	21.18 % 21.10 %	2.37 % 2.23 %
Home & Garden	4931 4882	3741 3759	1082 1017	108 106	75.87 % 77.00 %	21.94 % 20.83 %	2.19 % 2.17 %
Finance	4799 5029	3865 4060	825 872	109 97	80.54 % 80.73 %	17.19 % 17.34 %	2.27 % 1.93 %
Health	4950 5101	3983 4143	853 850	114 108	80.46 % 81.22 %	17.23 % 16.66 %	2.30 % 2.12 %
Pets	5072 4972	3864 3836	1091 1029	117 107	76.18 % 77.15 %	21.51 % 20.70 %	2.31 % 2.15 %
Sport & Fitness	4937 5219	3759 3994	1066 1119	112 106	76.14 % 76.53 %	21.59 % 21.44 %	2.27 % 2.03 %
Job & Career	5100 5106	3782 3866	1208 1133	110 107	74.16 % 75.71 %	23.69 % 22.19 %	2.16 % 2.10 %
Dating	4986 5048	3614 3711	1265 1239	107 98	72.48 % 73.51 %	25.37 % 24.54 %	2.15 % 1.94 %
Other	4856 5133	3823 4039	919 980	114 114	78.73 % 78.69 %	18.93 % 19.09 %	2.35 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4759 4838	3496 3557	1156 1183	107 98	73.46 % 73.52 %	24.29 % 24.45 %	2.25 % 2.03 %
Outlook Mail	4424 4761	3345 3595	989 1070	90 96	75.61 % 75.51 %	22.36 % 22.47 %	2.03 % 2.02 %
Yahoo Mail	4564 4634	3450 3501	1008 1024	106 109	75.59 % 75.55 %	22.09 % 22.10 %	2.32 % 2.35 %
AOL Mail	4596 4734	3467 3611	1021 1018	108 105	75.44 % 76.28 %	22.21 % 21.50 %	2.35 % 2.22 %
Mail.com	4663 4888	3641 3873	915 908	107 107	78.08 % 79.23 %	19.62 % 18.58 %	2.29 % 2.19 %
Yandex Mail	4682 4597	3575 3554	1008 945	99 98	76.36 % 77.31 %	21.53 % 20.56 %	2.11 % 2.13 %
GMX Mail	4714 4857	3513 3686	1092 1076	109 95	74.52 % 75.89 %	23.17 % 22.15 %	2.31 % 1.96 %
Zoho Mail	4727 4694	3686 3687	926 902	115 105	77.98 % 78.55 %	19.59 % 19.22 %	2.43 % 2.24 %
ProtonMail	4388 4821	3482 3833	813 890	93 98	79.35 % 79.51 %	18.53 % 18.46 %	2.12 % 2.03 %
Custom Mail	4435 4634	3567 3781	769 764	99 89	80.43 % 81.59 %	17.34 % 16.49 %	2.23 % 1.92 %
iCloud Mail	4740 4504	3450 3317	1177 1099	113 88	72.78 % 73.65 %	24.83 % 24.40 %	2.38 % 1.95 %
Tuta	4889 4738	3863 3741	920 899	106 98	79.01 % 78.96 %	18.82 % 18.97 %	2.17 % 2.07 %
Juno.com	4728 4781	3757 3831	863 843	108 107	79.46 % 80.13 %	18.25 % 17.63 %	2.28 % 2.24 %
Mailfence	4651 4689	3656 3712	884 877	111 100	78.61 % 79.16 %	19.01 % 18.70 %	2.39 % 2.13 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.