Rapidmail and MailChimp Email Deliverability Comparison

Rapidmail

MailChimp

In this comparison, the deliverability of Rapidmail and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.890 76.613	58.604 59.252	15.613 15.766	1.673 1.595

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.22 % 77.34 %	20.57 % 20.58 %	2.20 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5966 5967	4594 4621	1230 1214	142 132	77.00 % 77.44 %	20.62 % 20.35 %	2.38 % 2.21 %
Elektronics	5995 5833	4702 4562	1167 1155	126 116	78.43 % 78.21 %	19.47 % 19.80 %	2.10 % 1.99 %
Entertainment	5651 5887	4317 4518	1203 1242	131 127	76.39 % 76.75 %	21.29 % 21.10 %	2.32 % 2.16 %
Cosmetics & Beauty	5761 5995	4490 4649	1146 1213	125 133	77.94 % 77.55 %	19.89 % 20.23 %	2.17 % 2.22 %
Food & Drink	5853 5899	4507 4523	1208 1254	138 122	77.00 % 76.67 %	20.64 % 21.26 %	2.36 % 2.07 %
Home & Garden	5845 5782	4454 4470	1262 1189	129 123	76.20 % 77.31 %	21.59 % 20.56 %	2.21 % 2.13 %
Finance	5922 5772	4769 4663	1025 994	128 115	80.53 % 80.79 %	17.31 % 17.22 %	2.16 % 1.99 %
Health	5794 5975	4693 4841	970 1020	131 114	81.00 % 81.02 %	16.74 % 17.07 %	2.26 % 1.91 %
Pets	5821 5858	4444 4488	1265 1246	112 124	76.34 % 76.61 %	21.73 % 21.27 %	1.92 % 2.12 %
Sport & Fitness	5780 5916	4425 4517	1225 1279	130 120	76.56 % 76.35 %	21.19 % 21.62 %	2.25 % 2.03 %
Job & Career	5602 5965	4181 4522	1311 1315	110 128	74.63 % 75.81 %	23.40 % 22.05 %	1.96 % 2.15 %
Dating	5841 5837	4252 4253	1462 1471	127 113	72.80 % 72.86 %	25.03 % 25.20 %	2.17 % 1.94 %
Other	6059 5927	4776 4625	1139 1174	144 128	78.82 % 78.03 %	18.80 % 19.81 %	2.38 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5427 5532	3988 4089	1323 1328	116 115	73.48 % 73.92 %	24.38 % 24.01 %	2.14 % 2.08 %
Outlook Mail	5430 5564	4105 4210	1210 1236	115 118	75.60 % 75.66 %	22.28 % 22.21 %	2.12 % 2.12 %
Yahoo Mail	5405 5448	4108 4117	1178 1213	119 118	76.00 % 75.57 %	21.79 % 22.27 %	2.20 % 2.17 %
AOL Mail	5383 5409	4081 4134	1184 1161	118 114	75.81 % 76.43 %	22.00 % 21.46 %	2.19 % 2.11 %
Mail.com	5574 5504	4380 4344	1071 1044	123 116	78.58 % 78.92 %	19.21 % 18.97 %	2.21 % 2.11 %
Yandex Mail	5612 5317	4319 4106	1167 1115	126 96	76.96 % 77.22 %	20.79 % 20.97 %	2.25 % 1.81 %
GMX Mail	5419 5521	4078 4158	1222 1243	119 120	75.25 % 75.31 %	22.55 % 22.51 %	2.20 % 2.17 %
Zoho Mail	5577 5495	4375 4314	1071 1067	131 114	78.45 % 78.51 %	19.20 % 19.42 %	2.35 % 2.07 %
ProtonMail	5221 5549	4175 4390	932 1043	114 116	79.97 % 79.11 %	17.85 % 18.80 %	2.18 % 2.09 %
Custom Mail	5256 5367	4208 4325	930 933	118 109	80.06 % 80.59 %	17.69 % 17.38 %	2.25 % 2.03 %
iCloud Mail	5341 5449	3898 4026	1331 1311	112 112	72.98 % 73.89 %	24.92 % 24.06 %	2.10 % 2.06 %
Tuta	5537 5457	4381 4309	1044 1035	112 113	79.12 % 78.96 %	18.85 % 18.97 %	2.02 % 2.07 %
Juno.com	5446 5540	4348 4416	973 1000	125 124	79.84 % 79.71 %	17.87 % 18.05 %	2.30 % 2.24 %
Mailfence	5262 5461	4160 4314	977 1037	125 110	79.06 % 79.00 %	18.57 % 18.99 %	2.38 % 2.01 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.