Rapidmail and MailChimp Email Deliverability Comparison

Rapidmail

MailChimp

In this comparison, the deliverability of Rapidmail and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.021 65.267	49.316 51.137	13.356 13.071	1.567 1.361

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.03 % 78.35 %	20.86 % 20.03 %	2.45 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4985 4987	3830 3871	1035 1037	124 101	76.83 % 77.62 %	20.76 % 20.79 %	2.49 % 2.03 %
Elektronics	5060 4907	3907 3871	1060 970	122 94	77.21 % 78.89 %	20.95 % 19.77 %	2.41 % 1.92 %
Entertainment	4845 5288	3701 4105	1032 1108	119 111	76.39 % 77.63 %	21.30 % 20.95 %	2.46 % 2.10 %
Cosmetics & Beauty	5111 5049	3966 3985	1033 967	127 114	77.60 % 78.93 %	20.21 % 19.15 %	2.48 % 2.26 %
Food & Drink	4783 5265	3675 4089	1021 1079	122 121	76.83 % 77.66 %	21.35 % 20.49 %	2.55 % 2.30 %
Home & Garden	4833 4715	3704 3648	1025 985	120 102	76.64 % 77.37 %	21.21 % 20.89 %	2.48 % 2.16 %
Finance	4883 5020	3918 4070	860 868	119 98	80.24 % 81.08 %	17.61 % 17.29 %	2.44 % 1.95 %
Health	4902 5008	3912 4086	888 840	125 103	79.80 % 81.59 %	18.12 % 16.77 %	2.55 % 2.06 %
Pets	5097 4928	3900 3860	1086 989	127 105	76.52 % 78.33 %	21.31 % 20.07 %	2.49 % 2.13 %
Sport & Fitness	4851 5039	3737 3930	1004 1033	110 103	77.04 % 77.99 %	20.70 % 20.50 %	2.27 % 2.04 %
Job & Career	5045 4989	3757 3816	1205 1090	120 104	74.47 % 76.49 %	23.89 % 21.85 %	2.38 % 2.08 %
Dating	4829 4949	3546 3721	1175 1147	110 99	73.43 % 75.19 %	24.33 % 23.18 %	2.28 % 2.00 %
Other	4797 5123	3763 4085	932 958	122 106	78.44 % 79.74 %	19.43 % 18.70 %	2.54 % 2.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4707 4801	3506 3618	1115 1136	117 87	74.48 % 75.36 %	23.69 % 23.66 %	2.49 % 1.81 %
Outlook Mail	4355 4589	3297 3525	972 997	107 89	75.71 % 76.81 %	22.32 % 21.73 %	2.46 % 1.94 %
Yahoo Mail	4606 4637	3508 3550	1008 970	113 108	76.16 % 76.56 %	21.88 % 20.92 %	2.45 % 2.33 %
AOL Mail	4688 4887	3547 3788	1024 1014	117 103	75.66 % 77.51 %	21.84 % 20.75 %	2.50 % 2.11 %
Mail.com	4611 4789	3569 3814	933 902	113 104	77.40 % 79.64 %	20.23 % 18.83 %	2.45 % 2.17 %
Yandex Mail	4520 4681	3454 3641	969 958	99 105	76.42 % 77.78 %	21.44 % 20.47 %	2.19 % 2.24 %
GMX Mail	4676 4864	3552 3723	1053 1076	114 93	75.96 % 76.54 %	22.52 % 22.12 %	2.44 % 1.91 %
Zoho Mail	4606 4722	3622 3765	880 890	118 108	78.64 % 79.73 %	19.11 % 18.85 %	2.56 % 2.29 %
ProtonMail	4471 4729	3508 3786	870 870	106 94	78.46 % 80.06 %	19.46 % 18.40 %	2.37 % 1.99 %
Custom Mail	4583 4626	3656 3781	827 770	109 87	79.77 % 81.73 %	18.04 % 16.65 %	2.38 % 1.88 %
iCloud Mail	4730 4499	3498 3371	1134 1073	116 89	73.95 % 74.93 %	23.97 % 23.85 %	2.45 % 1.98 %
Tuta	5008 4741	3942 3807	969 856	125 103	78.71 % 80.30 %	19.35 % 18.06 %	2.50 % 2.17 %
Juno.com	4631 4741	3658 3812	869 842	116 103	78.99 % 80.40 %	18.76 % 17.76 %	2.50 % 2.17 %
Mailfence	3829 3961	2999 3156	733 717	97 88	78.32 % 79.68 %	19.14 % 18.10 %	2.53 % 2.22 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.