Rapidmail and MailChimp Email Deliverability Comparison

Rapidmail

MailChimp

In this comparison, the deliverability of Rapidmail and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.064 65.936	50.510 51.160	13.220 13.384	1.334 1.392

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 77.59 %	20.32 % 20.30 %	2.05 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5173 5099	4009 3965	1050 1019	114 115	77.50 % 77.76 %	20.30 % 19.98 %	2.20 % 2.26 %
Elektronics	5154 5008	4063 3919	996 990	95 99	78.83 % 78.25 %	19.32 % 19.77 %	1.84 % 1.98 %
Entertainment	4829 5033	3721 3870	1008 1048	100 115	77.06 % 76.89 %	20.87 % 20.82 %	2.07 % 2.28 %
Cosmetics & Beauty	5047 5185	3943 4035	1003 1039	101 111	78.13 % 77.82 %	19.87 % 20.04 %	2.00 % 2.14 %
Food & Drink	4964 5184	3839 3994	1012 1077	113 113	77.34 % 77.04 %	20.39 % 20.78 %	2.28 % 2.18 %
Home & Garden	4925 4912	3776 3806	1048 998	101 108	76.67 % 77.48 %	21.28 % 20.32 %	2.05 % 2.20 %
Finance	4940 5032	4020 4079	818 852	102 101	81.38 % 81.06 %	16.56 % 16.93 %	2.06 % 2.01 %
Health	5003 5110	4089 4145	810 860	104 105	81.73 % 81.12 %	16.19 % 16.83 %	2.08 % 2.05 %
Pets	5030 4968	3869 3822	1068 1042	93 104	76.92 % 76.93 %	21.23 % 20.97 %	1.85 % 2.09 %
Sport & Fitness	5007 5174	3853 3965	1048 1105	106 104	76.95 % 76.63 %	20.93 % 21.36 %	2.12 % 2.01 %
Job & Career	4938 5121	3688 3890	1152 1122	98 109	74.69 % 75.96 %	23.33 % 21.91 %	1.98 % 2.13 %
Dating	4934 5104	3605 3750	1233 1256	96 98	73.06 % 73.47 %	24.99 % 24.61 %	1.95 % 1.92 %
Other	5120 5006	4035 3920	974 976	111 110	78.81 % 78.31 %	19.02 % 19.50 %	2.17 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4655 4713	3458 3478	1101 1139	96 96	74.29 % 73.80 %	23.65 % 24.17 %	2.06 % 2.04 %
Outlook Mail	4604 4690	3490 3564	1025 1027	89 99	75.80 % 75.99 %	22.26 % 21.90 %	1.93 % 2.11 %
Yahoo Mail	4609 4677	3525 3550	994 1021	90 106	76.48 % 75.90 %	21.57 % 21.83 %	1.95 % 2.27 %
AOL Mail	4597 4716	3499 3603	1003 1001	95 112	76.11 % 76.40 %	21.82 % 21.23 %	2.07 % 2.37 %
Mail.com	4744 4803	3742 3813	907 892	95 98	78.88 % 79.39 %	19.12 % 18.57 %	2.00 % 2.04 %
Yandex Mail	4811 4594	3703 3559	1006 948	102 87	76.97 % 77.47 %	20.91 % 20.64 %	2.12 % 1.89 %
GMX Mail	4695 4720	3525 3556	1067 1066	103 98	75.08 % 75.34 %	22.73 % 22.58 %	2.19 % 2.08 %
Zoho Mail	4693 4722	3694 3721	899 901	100 100	78.71 % 78.80 %	19.16 % 19.08 %	2.13 % 2.12 %
ProtonMail	4452 4770	3573 3778	789 889	90 103	80.26 % 79.20 %	17.72 % 18.64 %	2.02 % 2.16 %
Custom Mail	4476 4779	3620 3872	768 809	88 98	80.88 % 81.02 %	17.16 % 16.93 %	1.97 % 2.05 %
iCloud Mail	4681 4637	3456 3432	1125 1108	100 97	73.83 % 74.01 %	24.03 % 23.89 %	2.14 % 2.09 %
Tuta	4778 4747	3830 3763	861 884	87 100	80.16 % 79.27 %	18.02 % 18.62 %	1.82 % 2.11 %
Juno.com	4690 4755	3749 3805	840 844	101 106	79.94 % 80.02 %	17.91 % 17.75 %	2.15 % 2.23 %
Mailfence	4579 4613	3646 3666	835 855	98 92	79.62 % 79.47 %	18.24 % 18.53 %	2.14 % 1.99 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.