Rapidmail and MailChimp Email Deliverability Comparison

Rapidmail

MailChimp

In this comparison, the deliverability of Rapidmail and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.984 76.936	59.005 59.712	15.410 15.605	1.569 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.65 % 77.61 %	20.28 % 20.28 %	2.06 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6026 5992	4670 4655	1222 1204	134 133	77.50 % 77.69 %	20.28 % 20.09 %	2.22 % 2.22 %
Elektronics	5985 5825	4712 4567	1157 1145	116 113	78.73 % 78.40 %	19.33 % 19.66 %	1.94 % 1.94 %
Entertainment	5674 5903	4369 4538	1184 1232	121 133	77.00 % 76.88 %	20.87 % 20.87 %	2.13 % 2.25 %
Cosmetics & Beauty	5816 6045	4553 4714	1145 1199	118 132	78.28 % 77.98 %	19.69 % 19.83 %	2.03 % 2.18 %
Food & Drink	5782 5962	4478 4581	1174 1253	130 128	77.45 % 76.84 %	20.30 % 21.02 %	2.25 % 2.15 %
Home & Garden	5826 5803	4465 4506	1239 1172	122 125	76.64 % 77.65 %	21.27 % 20.20 %	2.09 % 2.15 %
Finance	5870 5858	4778 4742	974 998	118 118	81.40 % 80.95 %	16.59 % 17.04 %	2.01 % 2.01 %
Health	5796 5981	4723 4863	949 998	124 120	81.49 % 81.31 %	16.37 % 16.69 %	2.14 % 2.01 %
Pets	5867 5832	4519 4494	1241 1216	107 122	77.02 % 77.06 %	21.15 % 20.85 %	1.82 % 2.09 %
Sport & Fitness	5831 5982	4485 4589	1221 1270	125 123	76.92 % 76.71 %	20.94 % 21.23 %	2.14 % 2.06 %
Job & Career	5718 5965	4270 4537	1337 1300	111 128	74.68 % 76.06 %	23.38 % 21.79 %	1.94 % 2.15 %
Dating	5775 5889	4232 4313	1430 1466	113 110	73.28 % 73.24 %	24.76 % 24.89 %	1.96 % 1.87 %
Other	6018 5899	4751 4613	1137 1152	130 134	78.95 % 78.20 %	18.89 % 19.53 %	2.16 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5475 5571	4055 4125	1310 1335	110 111	74.06 % 74.04 %	23.93 % 23.96 %	2.01 % 1.99 %
Outlook Mail	5393 5472	4084 4161	1201 1196	108 115	75.73 % 76.04 %	22.27 % 21.86 %	2.00 % 2.10 %
Yahoo Mail	5328 5460	4070 4155	1153 1185	105 120	76.39 % 76.10 %	21.64 % 21.70 %	1.97 % 2.20 %
AOL Mail	5392 5454	4116 4171	1164 1160	112 123	76.34 % 76.48 %	21.59 % 21.27 %	2.08 % 2.26 %
Mail.com	5597 5536	4414 4394	1067 1029	116 113	78.86 % 79.37 %	19.06 % 18.59 %	2.07 % 2.04 %
Yandex Mail	5608 5330	4337 4125	1150 1104	121 101	77.34 % 77.39 %	20.51 % 20.71 %	2.16 % 1.89 %
GMX Mail	5475 5596	4114 4230	1245 1245	116 121	75.14 % 75.59 %	22.74 % 22.25 %	2.12 % 2.16 %
Zoho Mail	5508 5518	4347 4337	1040 1064	121 117	78.92 % 78.60 %	18.88 % 19.28 %	2.20 % 2.12 %
ProtonMail	5243 5600	4211 4443	927 1034	105 123	80.32 % 79.34 %	17.68 % 18.46 %	2.00 % 2.20 %
Custom Mail	5207 5477	4215 4443	886 924	106 110	80.95 % 81.12 %	17.02 % 16.87 %	2.04 % 2.01 %
iCloud Mail	5483 5452	4034 4036	1335 1303	114 113	73.57 % 74.03 %	24.35 % 23.90 %	2.08 % 2.07 %
Tuta	5533 5533	4433 4385	997 1030	103 118	80.12 % 79.25 %	18.02 % 18.62 %	1.86 % 2.13 %
Juno.com	5450 5504	4357 4396	976 985	117 123	79.94 % 79.87 %	17.91 % 17.90 %	2.15 % 2.23 %
Mailfence	5292 5433	4218 4311	959 1011	115 111	79.71 % 79.35 %	18.12 % 18.61 %	2.17 % 2.04 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.