Rapidmail and MailChimp Email Deliverability Comparison

Rapidmail

MailChimp

In this comparison, the deliverability of Rapidmail and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.947 76.739	58.113 60.005	15.989 15.302	1.845 1.432

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.52 % 78.19 %	21.05 % 19.94 %	2.43 % 1.87 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6000 6027	4581 4727	1268 1181	151 119	76.35 % 78.43 %	21.13 % 19.60 %	2.52 % 1.97 %
Elektronics	6019 5905	4666 4674	1221 1129	132 102	77.52 % 79.15 %	20.29 % 19.12 %	2.19 % 1.73 %
Entertainment	5738 5930	4348 4613	1247 1199	143 118	75.78 % 77.79 %	21.73 % 20.22 %	2.49 % 1.99 %
Cosmetics & Beauty	5721 5984	4439 4703	1146 1155	136 126	77.59 % 78.59 %	20.03 % 19.30 %	2.38 % 2.11 %
Food & Drink	5897 5720	4501 4440	1247 1167	149 113	76.33 % 77.62 %	21.15 % 20.40 %	2.53 % 1.98 %
Home & Garden	5697 5892	4305 4587	1255 1186	137 119	75.57 % 77.85 %	22.03 % 20.13 %	2.40 % 2.02 %
Finance	5918 5806	4712 4741	1058 959	148 106	79.62 % 81.66 %	17.88 % 16.52 %	2.50 % 1.83 %
Health	5872 6004	4692 4873	1030 1034	150 97	79.90 % 81.16 %	17.54 % 17.22 %	2.55 % 1.62 %
Pets	5832 5926	4392 4588	1306 1229	134 109	75.31 % 77.42 %	22.39 % 20.74 %	2.30 % 1.84 %
Sport & Fitness	5813 5900	4428 4585	1242 1209	143 106	76.17 % 77.71 %	21.37 % 20.49 %	2.46 % 1.80 %
Job & Career	5522 5958	4089 4566	1309 1273	124 119	74.05 % 76.64 %	23.71 % 21.37 %	2.25 % 2.00 %
Dating	5841 5887	4206 4323	1491 1473	144 91	72.01 % 73.43 %	25.53 % 25.02 %	2.47 % 1.55 %
Other	6077 5800	4754 4585	1169 1108	154 107	78.23 % 79.05 %	19.24 % 19.10 %	2.53 % 1.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5377 5593	3919 4190	1327 1296	131 107	72.88 % 74.92 %	24.68 % 23.17 %	2.44 % 1.91 %
Outlook Mail	5385 5529	4014 4217	1237 1215	134 97	74.54 % 76.27 %	22.97 % 21.98 %	2.49 % 1.75 %
Yahoo Mail	5453 5348	4122 4113	1201 1136	130 99	75.59 % 76.91 %	22.02 % 21.24 %	2.38 % 1.85 %
AOL Mail	5547 5571	4171 4329	1242 1138	134 104	75.19 % 77.71 %	22.39 % 20.43 %	2.42 % 1.87 %
Mail.com	5564 5591	4323 4452	1107 1034	134 105	77.70 % 79.63 %	19.90 % 18.49 %	2.41 % 1.88 %
Yandex Mail	5566 5337	4229 4137	1205 1112	132 88	75.98 % 77.52 %	21.65 % 20.84 %	2.37 % 1.65 %
GMX Mail	5330 5458	3979 4176	1221 1179	130 103	74.65 % 76.51 %	22.91 % 21.60 %	2.44 % 1.89 %
Zoho Mail	5635 5587	4386 4447	1107 1039	142 101	77.83 % 79.60 %	19.65 % 18.60 %	2.52 % 1.81 %
ProtonMail	5261 5463	4158 4395	975 970	128 98	79.03 % 80.45 %	18.53 % 17.76 %	2.43 % 1.79 %
Custom Mail	5387 5293	4285 4277	966 917	136 99	79.54 % 80.80 %	17.93 % 17.32 %	2.52 % 1.87 %
iCloud Mail	5390 5402	3899 4024	1363 1276	128 102	72.34 % 74.49 %	25.29 % 23.62 %	2.37 % 1.89 %
Tuta	5276 5611	4142 4479	1013 1023	121 109	78.51 % 79.83 %	19.20 % 18.23 %	2.29 % 1.94 %
Juno.com	5518 5417	4360 4350	1022 945	136 122	79.01 % 80.30 %	18.52 % 17.45 %	2.46 % 2.25 %
Mailfence	5258 5539	4126 4419	1003 1022	129 98	78.47 % 79.78 %	19.08 % 18.45 %	2.45 % 1.77 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.