Rapidmail and MailChimp Email Deliverability Comparison

Rapidmail

MailChimp

In this comparison, the deliverability of Rapidmail and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.973 66.082	50.580 51.160	13.066 13.535	1.327 1.387

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.85 % 77.42 %	20.11 % 20.48 %	2.04 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5125 5136	3975 3984	1036 1035	114 117	77.56 % 77.57 %	20.21 % 20.15 %	2.22 % 2.28 %
Elektronics	5286 4977	4184 3884	1000 992	102 101	79.15 % 78.04 %	18.92 % 19.93 %	1.93 % 2.03 %
Entertainment	4901 5090	3786 3923	1014 1055	101 112	77.25 % 77.07 %	20.69 % 20.73 %	2.06 % 2.20 %
Cosmetics & Beauty	5121 5184	4031 4023	990 1054	100 107	78.72 % 77.60 %	19.33 % 20.33 %	1.95 % 2.06 %
Food & Drink	4995 5275	3879 4053	1004 1108	112 114	77.66 % 76.83 %	20.10 % 21.00 %	2.24 % 2.16 %
Home & Garden	4882 4841	3754 3737	1032 1002	96 102	76.89 % 77.19 %	21.14 % 20.70 %	1.97 % 2.11 %
Finance	4835 4984	3934 4024	798 864	103 96	81.37 % 80.74 %	16.50 % 17.34 %	2.13 % 1.93 %
Health	4932 5118	4030 4140	799 872	103 106	81.71 % 80.89 %	16.20 % 17.04 %	2.09 % 2.07 %
Pets	5087 4994	3921 3849	1066 1034	100 111	77.08 % 77.07 %	20.96 % 20.70 %	1.97 % 2.22 %
Sport & Fitness	4943 5103	3798 3901	1044 1104	101 98	76.84 % 76.45 %	21.12 % 21.63 %	2.04 % 1.92 %
Job & Career	4985 5105	3742 3861	1146 1133	97 111	75.07 % 75.63 %	22.99 % 22.19 %	1.95 % 2.17 %
Dating	4899 5136	3592 3754	1214 1280	93 102	73.32 % 73.09 %	24.78 % 24.92 %	1.90 % 1.99 %
Other	4982 5139	3954 4027	923 1002	105 110	79.37 % 78.36 %	18.53 % 19.50 %	2.11 % 2.14 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4720 4768	3512 3505	1111 1166	97 97	74.41 % 73.51 %	23.54 % 24.45 %	2.06 % 2.03 %
Outlook Mail	4484 4707	3415 3566	987 1045	82 96	76.16 % 75.76 %	22.01 % 22.20 %	1.83 % 2.04 %
Yahoo Mail	4575 4679	3530 3546	951 1029	94 104	77.16 % 75.79 %	20.79 % 21.99 %	2.05 % 2.22 %
AOL Mail	4562 4750	3477 3617	989 1018	96 115	76.22 % 76.15 %	21.68 % 21.43 %	2.10 % 2.42 %
Mail.com	4767 4786	3766 3790	904 898	97 98	79.00 % 79.19 %	18.96 % 18.76 %	2.03 % 2.05 %
Yandex Mail	4704 4665	3635 3606	975 963	94 96	77.27 % 77.30 %	20.73 % 20.64 %	2.00 % 2.06 %
GMX Mail	4690 4801	3536 3630	1053 1074	101 97	75.39 % 75.61 %	22.45 % 22.37 %	2.15 % 2.02 %
Zoho Mail	4688 4693	3706 3693	880 896	102 104	79.05 % 78.69 %	18.77 % 19.09 %	2.18 % 2.22 %
ProtonMail	4428 4705	3543 3720	797 887	88 98	80.01 % 79.06 %	18.00 % 18.85 %	1.99 % 2.08 %
Custom Mail	4541 4677	3682 3780	769 807	90 90	81.08 % 80.82 %	16.93 % 17.25 %	1.98 % 1.92 %
iCloud Mail	4693 4582	3465 3382	1128 1110	100 90	73.83 % 73.81 %	24.04 % 24.23 %	2.13 % 1.96 %
Tuta	4857 4734	3893 3727	872 908	92 99	80.15 % 78.73 %	17.95 % 19.18 %	1.89 % 2.09 %
Juno.com	4641 4865	3733 3883	811 874	97 108	80.44 % 79.82 %	17.47 % 17.97 %	2.09 % 2.22 %
Mailfence	4623 4670	3687 3715	839 860	97 95	79.75 % 79.55 %	18.15 % 18.42 %	2.10 % 2.03 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.