Rapidmail and MailChimp Email Deliverability Comparison

Rapidmail

MailChimp

In this comparison, the deliverability of Rapidmail and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.594 76.959	58.369 59.487	15.552 15.878	1.673 1.594

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.21 % 77.30 %	20.57 % 20.63 %	2.21 % 2.07 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5920 6000	4546 4650	1235 1219	139 131	76.79 % 77.50 %	20.86 % 20.32 %	2.35 % 2.18 %
Elektronics	6066 5883	4748 4607	1192 1161	126 115	78.27 % 78.31 %	19.65 % 19.73 %	2.08 % 1.95 %
Entertainment	5690 5935	4363 4556	1196 1250	131 129	76.68 % 76.76 %	21.02 % 21.06 %	2.30 % 2.17 %
Cosmetics & Beauty	5663 5962	4426 4613	1115 1217	122 132	78.16 % 77.37 %	19.69 % 20.41 %	2.15 % 2.21 %
Food & Drink	5842 5877	4495 4530	1210 1223	137 124	76.94 % 77.08 %	20.71 % 20.81 %	2.35 % 2.11 %
Home & Garden	5814 5876	4433 4533	1257 1218	124 125	76.25 % 77.14 %	21.62 % 20.73 %	2.13 % 2.13 %
Finance	5861 5828	4719 4709	1012 1005	130 114	80.52 % 80.80 %	17.27 % 17.24 %	2.22 % 1.96 %
Health	5788 5965	4679 4812	975 1037	134 116	80.84 % 80.67 %	16.85 % 17.38 %	2.32 % 1.94 %
Pets	5800 5918	4416 4536	1267 1259	117 123	76.14 % 76.65 %	21.84 % 21.27 %	2.02 % 2.08 %
Sport & Fitness	5748 5894	4398 4500	1216 1275	134 119	76.51 % 76.35 %	21.16 % 21.63 %	2.33 % 2.02 %
Job & Career	5561 6055	4158 4585	1293 1341	110 129	74.77 % 75.72 %	23.25 % 22.15 %	1.98 % 2.13 %
Dating	5831 5860	4242 4263	1461 1486	128 111	72.75 % 72.75 %	25.06 % 25.36 %	2.20 % 1.89 %
Other	6010 5906	4746 4593	1123 1187	141 126	78.97 % 77.77 %	18.69 % 20.10 %	2.35 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5429 5624	3982 4158	1329 1348	118 118	73.35 % 73.93 %	24.48 % 23.97 %	2.17 % 2.10 %
Outlook Mail	5332 5631	4024 4270	1191 1245	117 116	75.47 % 75.83 %	22.34 % 22.11 %	2.19 % 2.06 %
Yahoo Mail	5386 5381	4100 4091	1168 1175	118 115	76.12 % 76.03 %	21.69 % 21.84 %	2.19 % 2.14 %
AOL Mail	5472 5499	4149 4208	1204 1173	119 118	75.82 % 76.52 %	22.00 % 21.33 %	2.17 % 2.15 %
Mail.com	5540 5538	4357 4376	1058 1048	125 114	78.65 % 79.02 %	19.10 % 18.92 %	2.26 % 2.06 %
Yandex Mail	5576 5381	4308 4133	1144 1149	124 99	77.26 % 76.81 %	20.52 % 21.35 %	2.22 % 1.84 %
GMX Mail	5316 5464	3995 4128	1205 1219	116 117	75.15 % 75.55 %	22.67 % 22.31 %	2.18 % 2.14 %
Zoho Mail	5593 5556	4392 4351	1070 1090	131 115	78.53 % 78.31 %	19.13 % 19.62 %	2.34 % 2.07 %
ProtonMail	5229 5564	4171 4405	945 1043	113 116	79.77 % 79.17 %	18.07 % 18.75 %	2.16 % 2.08 %
Custom Mail	5416 5358	4349 4305	945 944	122 109	80.30 % 80.35 %	17.45 % 17.62 %	2.25 % 2.03 %
iCloud Mail	5261 5424	3840 3991	1309 1320	112 113	72.99 % 73.58 %	24.88 % 24.34 %	2.13 % 2.08 %
Tuta	5326 5520	4201 4346	1011 1060	114 114	78.88 % 78.73 %	18.98 % 19.20 %	2.14 % 2.07 %
Juno.com	5439 5487	4337 4361	980 999	122 127	79.74 % 79.48 %	18.02 % 18.21 %	2.24 % 2.31 %
Mailfence	5279 5532	4164 4364	993 1065	122 103	78.88 % 78.89 %	18.81 % 19.25 %	2.31 % 1.86 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.