CampaignMonitor and MailChimp Email Deliverability Comparison

CampaignMonitor

MailChimp

In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.477 65.267	50.429 51.137	12.942 13.071	1.320 1.361

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.21 % 78.35 %	20.07 % 20.03 %	2.05 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5276 4987	4149 3871	1052 1037	110 101	78.64 % 77.62 %	19.94 % 20.79 %	2.08 % 2.03 %
Elektronics	5059 4907	3912 3871	1052 970	101 94	77.33 % 78.89 %	20.79 % 19.77 %	2.00 % 1.92 %
Entertainment	4903 5288	3828 4105	974 1108	96 111	78.07 % 77.63 %	19.87 % 20.95 %	1.96 % 2.10 %
Cosmetics & Beauty	5043 5049	3986 3985	978 967	99 114	79.04 % 78.93 %	19.39 % 19.15 %	1.96 % 2.26 %
Food & Drink	5077 5265	3955 4089	1032 1079	100 121	77.90 % 77.66 %	20.33 % 20.49 %	1.97 % 2.30 %
Home & Garden	4976 4715	3870 3648	1039 985	102 102	77.77 % 77.37 %	20.88 % 20.89 %	2.05 % 2.16 %
Finance	4986 5020	4017 4070	880 868	112 98	80.57 % 81.08 %	17.65 % 17.29 %	2.25 % 1.95 %
Health	4821 5008	3930 4086	809 840	99 103	81.52 % 81.59 %	16.78 % 16.77 %	2.05 % 2.06 %
Pets	4871 4928	3791 3860	989 989	104 105	77.83 % 78.33 %	20.30 % 20.07 %	2.14 % 2.13 %
Sport & Fitness	5025 5039	3882 3930	1043 1033	102 103	77.25 % 77.99 %	20.76 % 20.50 %	2.03 % 2.04 %
Job & Career	4737 4989	3630 3816	1038 1090	99 104	76.63 % 76.49 %	21.91 % 21.85 %	2.09 % 2.08 %
Dating	4843 4949	3620 3721	1131 1147	103 99	74.75 % 75.19 %	23.35 % 23.18 %	2.13 % 2.00 %
Other	4860 5123	3859 4085	925 958	93 106	79.40 % 79.74 %	19.03 % 18.70 %	1.91 % 2.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4420 4801	3303 3618	1041 1136	88 87	74.73 % 75.36 %	23.55 % 23.66 %	1.99 % 1.81 %
Outlook Mail	4609 4589	3515 3525	1024 997	97 89	76.26 % 76.81 %	22.22 % 21.73 %	2.10 % 1.94 %
Yahoo Mail	4760 4637	3672 3550	986 970	95 108	77.14 % 76.56 %	20.71 % 20.92 %	2.00 % 2.33 %
AOL Mail	4801 4887	3696 3788	1022 1014	98 103	76.98 % 77.51 %	21.29 % 20.75 %	2.04 % 2.11 %
Mail.com	4635 4789	3660 3814	882 902	90 104	78.96 % 79.64 %	19.03 % 18.83 %	1.94 % 2.17 %
Yandex Mail	4526 4681	3511 3641	948 958	92 105	77.57 % 77.78 %	20.95 % 20.47 %	2.03 % 2.24 %
GMX Mail	4596 4864	3528 3723	984 1076	87 93	76.76 % 76.54 %	21.41 % 22.12 %	1.89 % 1.91 %
Zoho Mail	4783 4722	3837 3765	874 890	99 108	80.22 % 79.73 %	18.27 % 18.85 %	2.07 % 2.29 %
ProtonMail	4756 4729	3820 3786	873 870	106 94	80.32 % 80.06 %	18.36 % 18.40 %	2.23 % 1.99 %
Custom Mail	4613 4626	3739 3781	809 770	94 87	81.05 % 81.73 %	17.54 % 16.65 %	2.04 % 1.88 %
iCloud Mail	4633 4499	3481 3371	1072 1073	96 89	75.13 % 74.93 %	23.14 % 23.85 %	2.07 % 1.98 %
Tuta	4744 4741	3772 3807	887 856	97 103	79.51 % 80.30 %	18.70 % 18.06 %	2.04 % 2.17 %
Juno.com	4898 4741	3932 3812	875 842	106 103	80.28 % 80.40 %	17.86 % 17.76 %	2.16 % 2.17 %
Mailfence	3703 3961	2963 3156	665 717	75 88	80.02 % 79.68 %	17.96 % 18.10 %	2.03 % 2.22 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.