CampaignMonitor and MailChimp Email Deliverability Comparison

CampaignMonitor

MailChimp

In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.889 64.544	50.007 51.065	12.907 12.507	1.400 1.462

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 79.12 %	20.20 % 19.38 %	2.19 % 2.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5227 4875	4110 3825	1055 979	115 106	78.63 % 78.46 %	20.18 % 20.08 %	2.20 % 2.17 %
Elektronics	5047 4838	3909 3830	1037 942	107 103	77.45 % 79.16 %	20.55 % 19.47 %	2.12 % 2.13 %
Entertainment	4880 5193	3801 4062	959 1048	101 118	77.89 % 78.22 %	19.65 % 20.18 %	2.07 % 2.27 %
Cosmetics & Beauty	4956 4990	3932 3989	968 913	105 119	79.34 % 79.94 %	19.53 % 18.30 %	2.12 % 2.38 %
Food & Drink	4941 5230	3836 4120	1023 1021	106 129	77.64 % 78.78 %	20.70 % 19.52 %	2.15 % 2.47 %
Home & Garden	4849 4733	3782 3704	1024 949	108 111	78.00 % 78.26 %	21.12 % 20.05 %	2.23 % 2.35 %
Finance	4989 4973	4007 4052	914 855	116 106	80.32 % 81.48 %	18.32 % 17.19 %	2.33 % 2.13 %
Health	4749 4995	3852 4094	833 847	105 114	81.11 % 81.96 %	17.54 % 16.96 %	2.21 % 2.28 %
Pets	4871 4933	3794 3909	1001 937	112 115	77.89 % 79.24 %	20.55 % 18.99 %	2.30 % 2.33 %
Sport & Fitness	5068 4958	3929 3915	1047 983	108 109	77.53 % 78.96 %	20.66 % 19.83 %	2.13 % 2.20 %
Job & Career	4707 4998	3617 3859	1015 1057	107 115	76.84 % 77.21 %	21.56 % 21.15 %	2.27 % 2.30 %
Dating	4857 4840	3680 3712	1104 1048	111 108	75.77 % 76.69 %	22.73 % 21.65 %	2.29 % 2.23 %
Other	4748 4988	3758 3994	927 928	99 109	79.15 % 80.07 %	19.52 % 18.60 %	2.09 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4456 4820	3380 3701	1011 1051	96 100	75.85 % 76.78 %	22.69 % 21.80 %	2.15 % 2.07 %
Outlook Mail	4614 4592	3544 3603	1000 943	108 99	76.81 % 78.46 %	21.67 % 20.54 %	2.34 % 2.16 %
Yahoo Mail	4702 4594	3633 3586	965 906	101 112	77.26 % 78.06 %	20.52 % 19.72 %	2.15 % 2.44 %
AOL Mail	4805 4861	3702 3820	1019 969	105 111	77.04 % 78.58 %	21.21 % 19.93 %	2.19 % 2.28 %
Mail.com	4686 4827	3685 3873	921 880	95 112	78.64 % 80.24 %	19.65 % 18.23 %	2.03 % 2.32 %
Yandex Mail	4614 4728	3602 3693	971 953	98 115	78.07 % 78.11 %	21.04 % 20.16 %	2.12 % 2.43 %
GMX Mail	4668 4845	3609 3773	973 1031	97 99	77.31 % 77.87 %	20.84 % 21.28 %	2.08 % 2.04 %
Zoho Mail	4755 4651	3801 3739	894 866	104 115	79.94 % 80.39 %	18.80 % 18.62 %	2.19 % 2.47 %
ProtonMail	4645 4713	3715 3793	880 845	106 102	79.98 % 80.48 %	18.95 % 17.93 %	2.28 % 2.16 %
Custom Mail	4689 4655	3784 3809	846 772	101 96	80.70 % 81.83 %	18.04 % 16.58 %	2.15 % 2.06 %
iCloud Mail	4709 4525	3565 3464	1068 1020	107 99	75.71 % 76.55 %	22.68 % 22.54 %	2.27 % 2.19 %
Tuta	4776 4762	3789 3840	916 848	104 116	79.33 % 80.64 %	19.18 % 17.81 %	2.18 % 2.44 %
Juno.com	4787 4807	3838 3870	885 835	113 111	80.18 % 80.51 %	18.49 % 17.37 %	2.36 % 2.31 %
Mailfence	2983 3164	2360 2501	558 588	65 75	79.11 % 79.05 %	18.71 % 18.58 %	2.18 % 2.37 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.