CampaignMonitor and MailChimp Email Deliverability Comparison

CampaignMonitor

MailChimp

In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.813 76.936	58.738 59.712	15.451 15.605	1.624 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.48 % 77.61 %	20.38 % 20.28 %	2.14 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 5992	4606 4655	1214 1204	125 133	77.48 % 77.69 %	20.42 % 20.09 %	2.10 % 2.22 %
Elektronics	5979 5825	4579 4567	1269 1145	131 113	76.58 % 78.40 %	21.22 % 19.66 %	2.19 % 1.94 %
Entertainment	5820 5903	4490 4538	1204 1232	126 133	77.15 % 76.88 %	20.69 % 20.87 %	2.16 % 2.25 %
Cosmetics & Beauty	5868 6045	4594 4714	1151 1199	123 132	78.29 % 77.98 %	19.61 % 19.83 %	2.10 % 2.18 %
Food & Drink	5972 5962	4599 4581	1250 1253	123 128	77.01 % 76.84 %	20.93 % 21.02 %	2.06 % 2.15 %
Home & Garden	5834 5803	4509 4506	1205 1172	120 125	77.29 % 77.65 %	20.65 % 20.20 %	2.06 % 2.15 %
Finance	5673 5858	4550 4742	990 998	133 118	80.20 % 80.95 %	17.45 % 17.04 %	2.34 % 2.01 %
Health	5751 5981	4677 4863	944 998	130 120	81.32 % 81.31 %	16.41 % 16.69 %	2.26 % 2.01 %
Pets	5801 5832	4497 4494	1181 1216	123 122	77.52 % 77.06 %	20.36 % 20.85 %	2.12 % 2.09 %
Sport & Fitness	5761 5982	4415 4589	1219 1270	127 123	76.64 % 76.71 %	21.16 % 21.23 %	2.20 % 2.06 %
Job & Career	5947 5965	4488 4537	1335 1300	124 128	75.47 % 76.06 %	22.45 % 21.79 %	2.09 % 2.15 %
Dating	5757 5889	4197 4313	1440 1466	120 110	72.90 % 73.24 %	25.01 % 24.89 %	2.08 % 1.87 %
Other	5705 5899	4537 4613	1049 1152	119 134	79.53 % 78.20 %	18.39 % 19.53 %	2.09 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5433 5571	3965 4125	1350 1335	118 111	72.98 % 74.04 %	24.85 % 23.96 %	2.17 % 1.99 %
Outlook Mail	5462 5472	4139 4161	1204 1196	119 115	75.78 % 76.04 %	22.04 % 21.86 %	2.18 % 2.10 %
Yahoo Mail	5426 5460	4167 4155	1137 1185	122 120	76.80 % 76.10 %	20.95 % 21.70 %	2.25 % 2.20 %
AOL Mail	5448 5454	4176 4171	1154 1160	118 123	76.65 % 76.48 %	21.18 % 21.27 %	2.17 % 2.26 %
Mail.com	5457 5536	4272 4394	1077 1029	108 113	78.28 % 79.37 %	19.74 % 18.59 %	1.98 % 2.04 %
Yandex Mail	5191 5330	3973 4125	1105 1104	113 101	76.54 % 77.39 %	21.29 % 20.71 %	2.18 % 1.89 %
GMX Mail	5530 5596	4219 4230	1193 1245	118 121	76.29 % 75.59 %	21.57 % 22.25 %	2.13 % 2.16 %
Zoho Mail	5361 5518	4231 4337	1019 1064	111 117	78.92 % 78.60 %	19.01 % 19.28 %	2.07 % 2.12 %
ProtonMail	5510 5600	4373 4443	1013 1034	124 123	79.36 % 79.34 %	18.38 % 18.46 %	2.25 % 2.20 %
Custom Mail	5357 5477	4305 4443	943 924	109 110	80.36 % 81.12 %	17.60 % 16.87 %	2.03 % 2.01 %
iCloud Mail	5307 5452	3913 4036	1280 1303	114 113	73.73 % 74.03 %	24.12 % 23.90 %	2.15 % 2.07 %
Tuta	5470 5533	4325 4385	1028 1030	117 118	79.07 % 79.25 %	18.79 % 18.62 %	2.14 % 2.13 %
Juno.com	5437 5504	4363 4396	959 985	115 123	80.25 % 79.87 %	17.64 % 17.90 %	2.12 % 2.23 %
Mailfence	5424 5433	4317 4311	989 1011	118 111	79.59 % 79.35 %	18.23 % 18.61 %	2.18 % 2.04 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.