CampaignMonitor and MailChimp Email Deliverability Comparison

CampaignMonitor

MailChimp

In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.023 77.274	59.015 59.590	15.420 15.974	1.588 1.710

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 77.12 %	20.28 % 20.67 %	2.09 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6148 5915	4771 4534	1245 1248	132 133	77.60 % 76.65 %	20.25 % 21.10 %	2.15 % 2.25 %
Elektronics	6059 5727	4647 4455	1286 1154	126 118	76.70 % 77.79 %	21.22 % 20.15 %	2.08 % 2.06 %
Entertainment	5827 6159	4539 4695	1171 1325	117 139	77.90 % 76.23 %	20.10 % 21.51 %	2.01 % 2.26 %
Cosmetics & Beauty	6049 6057	4757 4701	1176 1217	116 139	78.64 % 77.61 %	19.44 % 20.09 %	1.92 % 2.29 %
Food & Drink	5933 6135	4594 4687	1222 1303	117 145	77.43 % 76.40 %	20.60 % 21.24 %	1.97 % 2.36 %
Home & Garden	5739 5751	4419 4385	1198 1234	122 132	77.00 % 76.25 %	20.87 % 21.46 %	2.13 % 2.30 %
Finance	5870 5913	4717 4765	1021 1028	132 120	80.36 % 80.59 %	17.39 % 17.39 %	2.25 % 2.03 %
Health	5666 5947	4617 4821	919 994	130 132	81.49 % 81.07 %	16.22 % 16.71 %	2.29 % 2.22 %
Pets	5700 5798	4403 4460	1175 1207	122 131	77.25 % 76.92 %	20.61 % 20.82 %	2.14 % 2.26 %
Sport & Fitness	5955 6016	4565 4602	1269 1287	121 127	76.66 % 76.50 %	21.31 % 21.39 %	2.03 % 2.11 %
Job & Career	5655 5975	4270 4473	1267 1370	118 132	75.51 % 74.86 %	22.40 % 22.93 %	2.09 % 2.21 %
Dating	5739 5860	4221 4295	1400 1441	118 124	73.55 % 73.29 %	24.39 % 24.59 %	2.06 % 2.12 %
Other	5683 6021	4495 4717	1071 1166	117 138	79.10 % 78.34 %	18.85 % 19.37 %	2.06 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5263 5556	3858 4079	1297 1364	108 113	73.30 % 73.42 %	24.64 % 24.55 %	2.05 % 2.03 %
Outlook Mail	5400 5533	4058 4172	1219 1244	123 117	75.15 % 75.40 %	22.57 % 22.48 %	2.28 % 2.11 %
Yahoo Mail	5429 5422	4167 4089	1151 1199	111 134	76.75 % 75.41 %	21.20 % 22.11 %	2.04 % 2.47 %
AOL Mail	5553 5588	4264 4253	1175 1209	114 126	76.79 % 76.11 %	21.16 % 21.64 %	2.05 % 2.25 %
Mail.com	5444 5585	4300 4405	1033 1052	111 128	78.99 % 78.87 %	18.98 % 18.84 %	2.04 % 2.29 %
Yandex Mail	5225 5389	4014 4131	1101 1136	110 122	76.82 % 76.66 %	21.07 % 21.08 %	2.11 % 2.26 %
GMX Mail	5434 5705	4128 4285	1197 1300	109 120	75.97 % 75.11 %	22.03 % 22.79 %	2.01 % 2.10 %
Zoho Mail	5571 5500	4420 4299	1033 1071	118 130	79.34 % 78.16 %	18.54 % 19.47 %	2.12 % 2.36 %
ProtonMail	5464 5578	4347 4408	992 1053	125 117	79.56 % 79.02 %	18.16 % 18.88 %	2.29 % 2.10 %
Custom Mail	5363 5464	4328 4439	928 914	107 111	80.70 % 81.24 %	17.30 % 16.73 %	2.00 % 2.03 %
iCloud Mail	5333 5377	3947 3927	1278 1336	108 114	74.01 % 73.03 %	23.96 % 24.85 %	2.03 % 2.12 %
Tuta	5594 5557	4432 4377	1048 1057	114 123	79.23 % 78.77 %	18.73 % 19.02 %	2.04 % 2.21 %
Juno.com	5673 5539	4540 4401	1012 1008	121 130	80.03 % 79.45 %	17.84 % 18.20 %	2.13 % 2.35 %
Mailfence	5277 5481	4212 4325	956 1031	109 125	79.82 % 78.91 %	18.12 % 18.81 %	2.07 % 2.28 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.