CampaignMonitor and MailChimp Email Deliverability Comparison

CampaignMonitor

MailChimp

In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.339 65.936	50.366 51.160	13.501 13.384	1.472 1.392

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.08 % 77.59 %	20.66 % 20.30 %	2.25 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 5099	3936 3965	1045 1019	117 115	77.21 % 77.76 %	20.50 % 19.98 %	2.30 % 2.26 %
Elektronics	5252 5008	3997 3919	1133 990	122 99	76.10 % 78.25 %	21.57 % 19.77 %	2.32 % 1.98 %
Entertainment	5057 5033	3882 3870	1060 1048	115 115	76.76 % 76.89 %	20.96 % 20.82 %	2.27 % 2.28 %
Cosmetics & Beauty	5163 5185	4022 4035	1031 1039	110 111	77.90 % 77.82 %	19.97 % 20.04 %	2.13 % 2.14 %
Food & Drink	5178 5184	3975 3994	1092 1077	111 113	76.77 % 77.04 %	21.09 % 20.78 %	2.14 % 2.18 %
Home & Garden	4964 4912	3808 3806	1047 998	109 108	76.71 % 77.48 %	21.09 % 20.32 %	2.20 % 2.20 %
Finance	4867 5032	3876 4079	873 852	118 101	79.64 % 81.06 %	17.94 % 16.93 %	2.42 % 2.01 %
Health	4930 5110	3982 4145	833 860	115 105	80.77 % 81.12 %	16.90 % 16.83 %	2.33 % 2.05 %
Pets	5009 4968	3870 3822	1027 1042	112 104	77.26 % 76.93 %	20.50 % 20.97 %	2.24 % 2.09 %
Sport & Fitness	4920 5174	3742 3965	1062 1105	116 104	76.06 % 76.63 %	21.59 % 21.36 %	2.36 % 2.01 %
Job & Career	5089 5121	3822 3890	1151 1122	116 109	75.10 % 75.96 %	22.62 % 21.91 %	2.28 % 2.13 %
Dating	4946 5104	3594 3750	1244 1256	108 98	72.66 % 73.47 %	25.15 % 24.61 %	2.18 % 1.92 %
Other	4866 5006	3860 3920	903 976	103 110	79.33 % 78.31 %	18.56 % 19.50 %	2.12 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4704 4713	3413 3478	1183 1139	108 96	72.56 % 73.80 %	25.15 % 24.17 %	2.30 % 2.04 %
Outlook Mail	4728 4690	3558 3564	1065 1027	105 99	75.25 % 75.99 %	22.53 % 21.90 %	2.22 % 2.11 %
Yahoo Mail	4635 4677	3547 3550	977 1021	111 106	76.53 % 75.90 %	21.08 % 21.83 %	2.39 % 2.27 %
AOL Mail	4696 4716	3580 3603	1010 1001	106 112	76.24 % 76.40 %	21.51 % 21.23 %	2.26 % 2.37 %
Mail.com	4712 4803	3676 3813	937 892	99 98	78.01 % 79.39 %	19.89 % 18.57 %	2.10 % 2.04 %
Yandex Mail	4453 4594	3396 3559	952 948	105 87	76.26 % 77.47 %	21.38 % 20.64 %	2.36 % 1.89 %
GMX Mail	4748 4720	3611 3556	1033 1066	104 98	76.05 % 75.34 %	21.76 % 22.58 %	2.19 % 2.08 %
Zoho Mail	4633 4722	3638 3721	895 901	100 100	78.52 % 78.80 %	19.32 % 19.08 %	2.16 % 2.12 %
ProtonMail	4772 4770	3761 3778	898 889	113 103	78.81 % 79.20 %	18.82 % 18.64 %	2.37 % 2.16 %
Custom Mail	4670 4779	3732 3872	836 809	102 98	79.91 % 81.02 %	17.90 % 16.93 %	2.18 % 2.05 %
iCloud Mail	4629 4637	3392 3432	1134 1108	103 97	73.28 % 74.01 %	24.50 % 23.89 %	2.23 % 2.09 %
Tuta	4696 4747	3688 3763	900 884	108 100	78.53 % 79.27 %	19.17 % 18.62 %	2.30 % 2.11 %
Juno.com	4658 4755	3720 3805	835 844	103 106	79.86 % 80.02 %	17.93 % 17.75 %	2.21 % 2.23 %
Mailfence	4605 4613	3654 3666	846 855	105 92	79.35 % 79.47 %	18.37 % 18.53 %	2.28 % 1.99 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.