CampaignMonitor and MailChimp Email Deliverability Comparison

CampaignMonitor

MailChimp

In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.027 76.959	58.446 59.487	15.832 15.878	1.749 1.594

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.88 % 77.30 %	20.82 % 20.63 %	2.30 % 2.07 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5866 6000	4511 4650	1230 1219	125 131	76.90 % 77.50 %	20.97 % 20.32 %	2.13 % 2.18 %
Elektronics	5826 5883	4449 4607	1244 1161	133 115	76.36 % 78.31 %	21.35 % 19.73 %	2.28 % 1.95 %
Entertainment	5811 5935	4447 4556	1223 1250	141 129	76.53 % 76.76 %	21.05 % 21.06 %	2.43 % 2.17 %
Cosmetics & Beauty	5885 5962	4564 4613	1183 1217	138 132	77.55 % 77.37 %	20.10 % 20.41 %	2.34 % 2.21 %
Food & Drink	5906 5877	4496 4530	1275 1223	135 124	76.13 % 77.08 %	21.59 % 20.81 %	2.29 % 2.11 %
Home & Garden	5885 5876	4526 4533	1228 1218	131 125	76.91 % 77.14 %	20.87 % 20.73 %	2.23 % 2.13 %
Finance	5612 5828	4485 4709	990 1005	137 114	79.92 % 80.80 %	17.64 % 17.24 %	2.44 % 1.96 %
Health	5810 5965	4689 4812	979 1037	142 116	80.71 % 80.67 %	16.85 % 17.38 %	2.44 % 1.94 %
Pets	5997 5918	4629 4536	1234 1259	134 123	77.19 % 76.65 %	20.58 % 21.27 %	2.23 % 2.08 %
Sport & Fitness	5812 5894	4437 4500	1247 1275	128 119	76.34 % 76.35 %	21.46 % 21.63 %	2.20 % 2.02 %
Job & Career	6083 6055	4528 4585	1415 1341	140 129	74.44 % 75.72 %	23.26 % 22.15 %	2.30 % 2.13 %
Dating	5840 5860	4210 4263	1498 1486	132 111	72.09 % 72.75 %	25.65 % 25.36 %	2.26 % 1.89 %
Other	5694 5906	4475 4593	1086 1187	133 126	78.59 % 77.77 %	19.07 % 20.10 %	2.34 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5559 5624	4035 4158	1391 1348	133 118	72.58 % 73.93 %	25.02 % 23.97 %	2.39 % 2.10 %
Outlook Mail	5469 5631	4126 4270	1219 1245	124 116	75.44 % 75.83 %	22.29 % 22.11 %	2.27 % 2.06 %
Yahoo Mail	5322 5381	4054 4091	1145 1175	123 115	76.17 % 76.03 %	21.51 % 21.84 %	2.31 % 2.14 %
AOL Mail	5298 5499	4050 4208	1128 1173	120 118	76.44 % 76.52 %	21.29 % 21.33 %	2.27 % 2.15 %
Mail.com	5401 5538	4196 4376	1086 1048	119 114	77.69 % 79.02 %	20.11 % 18.92 %	2.20 % 2.06 %
Yandex Mail	5389 5381	4085 4133	1185 1149	119 99	75.80 % 76.81 %	21.99 % 21.35 %	2.21 % 1.84 %
GMX Mail	5566 5464	4230 4128	1206 1219	130 117	76.00 % 75.55 %	21.67 % 22.31 %	2.34 % 2.14 %
Zoho Mail	5376 5556	4215 4351	1034 1090	127 115	78.40 % 78.31 %	19.23 % 19.62 %	2.36 % 2.07 %
ProtonMail	5376 5564	4202 4405	1046 1043	128 116	78.16 % 79.17 %	19.46 % 18.75 %	2.38 % 2.08 %
Custom Mail	5399 5358	4299 4305	982 944	118 109	79.63 % 80.35 %	18.19 % 17.62 %	2.19 % 2.03 %
iCloud Mail	5372 5424	3935 3991	1315 1320	122 113	73.25 % 73.58 %	24.48 % 24.34 %	2.27 % 2.08 %
Tuta	5583 5520	4374 4346	1079 1060	130 114	78.34 % 78.73 %	19.33 % 19.20 %	2.33 % 2.07 %
Juno.com	5441 5487	4339 4361	976 999	126 127	79.75 % 79.48 %	17.94 % 18.21 %	2.32 % 2.31 %
Mailfence	5476 5532	4306 4364	1040 1065	130 103	78.63 % 78.89 %	18.99 % 19.25 %	2.37 % 1.86 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.