CampaignMonitor and MailChimp Email Deliverability Comparison

CampaignMonitor

MailChimp

In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.293 66.082	50.958 51.160	13.015 13.535	1.320 1.387

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.05 % 77.42 %	19.93 % 20.48 %	2.02 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5020 5136	3919 3984	994 1035	107 117	78.07 % 77.57 %	19.80 % 20.15 %	2.13 % 2.28 %
Elektronics	5236 4977	4051 3884	1073 992	112 101	77.37 % 78.04 %	20.49 % 19.93 %	2.14 % 2.03 %
Entertainment	5088 5090	3969 3923	1014 1055	105 112	78.01 % 77.07 %	19.93 % 20.73 %	2.06 % 2.20 %
Cosmetics & Beauty	5233 5184	4143 4023	992 1054	98 107	79.17 % 77.60 %	18.96 % 20.33 %	1.87 % 2.06 %
Food & Drink	5174 5275	4021 4053	1056 1108	97 114	77.72 % 76.83 %	20.41 % 21.00 %	1.87 % 2.16 %
Home & Garden	4985 4841	3871 3737	1017 1002	97 102	77.65 % 77.19 %	20.40 % 20.70 %	1.95 % 2.11 %
Finance	4989 4984	4025 4024	856 864	108 96	80.68 % 80.74 %	17.16 % 17.34 %	2.16 % 1.93 %
Health	4911 5118	4017 4140	785 872	109 106	81.80 % 80.89 %	15.98 % 17.04 %	2.22 % 2.07 %
Pets	4962 4994	3860 3849	1005 1034	97 111	77.79 % 77.07 %	20.25 % 20.70 %	1.95 % 2.22 %
Sport & Fitness	4982 5103	3844 3901	1032 1104	106 98	77.16 % 76.45 %	20.71 % 21.63 %	2.13 % 1.92 %
Job & Career	4950 5105	3752 3861	1099 1133	99 111	75.80 % 75.63 %	22.20 % 22.19 %	2.00 % 2.17 %
Dating	4948 5136	3642 3754	1213 1280	93 102	73.61 % 73.09 %	24.51 % 24.92 %	1.88 % 1.99 %
Other	4815 5139	3844 4027	879 1002	92 110	79.83 % 78.36 %	18.26 % 19.50 %	1.91 % 2.14 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4649 4768	3433 3505	1120 1166	96 97	73.84 % 73.51 %	24.09 % 24.45 %	2.06 % 2.03 %
Outlook Mail	4767 4707	3618 3566	1052 1045	97 96	75.90 % 75.76 %	22.07 % 22.20 %	2.03 % 2.04 %
Yahoo Mail	4593 4679	3558 3546	940 1029	95 104	77.47 % 75.79 %	20.47 % 21.99 %	2.07 % 2.22 %
AOL Mail	4641 4750	3583 3617	966 1018	92 115	77.20 % 76.15 %	20.81 % 21.43 %	1.98 % 2.42 %
Mail.com	4691 4786	3707 3790	892 898	92 98	79.02 % 79.19 %	19.02 % 18.76 %	1.96 % 2.05 %
Yandex Mail	4491 4665	3462 3606	934 963	95 96	77.09 % 77.30 %	20.80 % 20.64 %	2.12 % 2.06 %
GMX Mail	4708 4801	3600 3630	1017 1074	91 97	76.47 % 75.61 %	21.60 % 22.37 %	1.93 % 2.02 %
Zoho Mail	4719 4693	3752 3693	874 896	93 104	79.51 % 78.69 %	18.52 % 19.09 %	1.97 % 2.22 %
ProtonMail	4715 4705	3769 3720	845 887	101 98	79.94 % 79.06 %	17.92 % 18.85 %	2.14 % 2.08 %
Custom Mail	4723 4677	3829 3780	804 807	90 90	81.07 % 80.82 %	17.02 % 17.25 %	1.91 % 1.92 %
iCloud Mail	4569 4582	3396 3382	1081 1110	92 90	74.33 % 73.81 %	23.66 % 24.23 %	2.01 % 1.96 %
Tuta	4713 4734	3749 3727	868 908	96 99	79.55 % 78.73 %	18.42 % 19.18 %	2.04 % 2.09 %
Juno.com	4754 4865	3830 3883	827 874	97 108	80.56 % 79.82 %	17.40 % 17.97 %	2.04 % 2.22 %
Mailfence	4560 4670	3672 3715	795 860	93 95	80.53 % 79.55 %	17.43 % 18.42 %	2.04 % 2.03 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.