CampaignMonitor and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.081 463.164	373.355 356.201	76.993 89.847	13.733 17.116

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.45 % 76.91 %	16.59 % 19.40 %	2.96 % 3.70 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35623 35770	29781 28540	4945 6055	897 1175	83.60 % 79.79 %	13.88 % 16.93 %	2.52 % 3.28 %
Elektronics	35767 35758	29028 27828	5730 6685	1009 1245	81.16 % 77.82 %	16.02 % 18.70 %	2.82 % 3.48 %
Entertainment	35821 35145	28808 26925	6008 6884	1005 1336	80.42 % 76.61 %	16.77 % 19.59 %	2.81 % 3.80 %
Cosmetics & Beauty	35706 35614	28569 27346	6047 6952	1090 1316	80.01 % 76.78 %	16.94 % 19.52 %	3.05 % 3.70 %
Food & Drink	36169 35826	30110 28614	5105 6027	954 1185	83.25 % 79.87 %	14.11 % 16.82 %	2.64 % 3.31 %
Home & Garden	35559 36118	29674 28804	4957 6127	928 1187	83.45 % 79.75 %	13.94 % 16.96 %	2.61 % 3.29 %
Finance	35538 35456	27428 26140	6914 7869	1196 1447	77.18 % 73.73 %	19.46 % 22.19 %	3.37 % 4.08 %
Health	35835 35790	28002 26684	6684 7721	1149 1385	78.14 % 74.56 %	18.65 % 21.57 %	3.21 % 3.87 %
Pets	35802 34844	29440 27582	5315 6029	1047 1233	82.23 % 79.16 %	14.85 % 17.30 %	2.92 % 3.54 %
Sport & Fitness	35733 35117	28361 26688	6227 7054	1145 1375	79.37 % 76.00 %	17.43 % 20.09 %	3.20 % 3.92 %
Job & Career	35319 35501	27703 26626	6443 7410	1173 1465	78.44 % 75.00 %	18.24 % 20.87 %	3.32 % 4.13 %
Dating	35660 36543	27157 26278	7389 8743	1114 1522	76.16 % 71.91 %	20.72 % 23.93 %	3.12 % 4.16 %
Other	35549 35682	29294 28146	5229 6291	1026 1245	82.40 % 78.88 %	14.71 % 17.63 %	2.89 % 3.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45163 44791	34608 32733	9034 10182	1521 1876	76.63 % 73.08 %	20.00 % 22.73 %	3.37 % 4.19 %
Outlook Mail	44645 44335	34812 32982	8371 9561	1462 1792	77.98 % 74.39 %	18.75 % 21.57 %	3.27 % 4.04 %
Yahoo Mail	44880 44700	35946 34131	7602 8856	1332 1713	80.09 % 76.36 %	16.94 % 19.81 %	2.97 % 3.83 %
AOL Mail	44385 45061	35519 34401	7496 8962	1370 1698	80.02 % 76.34 %	16.89 % 19.89 %	3.09 % 3.77 %
Mail.com	44707 44765	36411 34632	7052 8495	1244 1638	81.44 % 77.36 %	15.77 % 18.98 %	2.78 % 3.66 %
Yandex Mail	44914 44994	35290 33790	8152 9454	1472 1750	78.57 % 75.10 %	18.15 % 21.01 %	3.28 % 3.89 %
GMX Mail	44247 44717	35877 34679	7137 8463	1233 1575	81.08 % 77.55 %	16.13 % 18.93 %	2.79 % 3.52 %
Zoho Mail	45051 44954	36950 35195	6880 8260	1221 1499	82.02 % 78.29 %	15.27 % 18.37 %	2.71 % 3.33 %
ProtonMail	45465 44201	37389 34824	6923 7883	1153 1494	82.24 % 78.79 %	15.23 % 17.83 %	2.54 % 3.38 %
Custom Mail	44259 44405	36897 35482	6226 7474	1136 1449	83.37 % 79.91 %	14.07 % 16.83 %	2.57 % 3.26 %
iCloud Mail	5457 5451	4283 4230	907 949	267 272	78.49 % 77.60 %	16.62 % 17.41 %	4.89 % 4.99 %
Tuta	5594 5376	4785 4537	644 666	165 173	85.54 % 84.39 %	11.51 % 12.39 %	2.95 % 3.22 %
Juno.com	5314 5414	4588 4585	569 642	157 187	86.34 % 84.69 %	10.71 % 11.86 %	2.95 % 3.45 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.