CampaignMonitor and MailChimp Email Deliverability Comparison

CampaignMonitor

MailChimp

In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.221 66.382	50.522 51.054	13.308 13.829	1.391 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.46 % 76.91 %	20.40 % 20.83 %	2.13 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5244 5101	4070 3894	1061 1089	113 118	77.61 % 76.34 %	20.23 % 21.35 %	2.15 % 2.31 %
Elektronics	5223 4904	3994 3804	1117 996	112 104	76.47 % 77.57 %	21.39 % 20.31 %	2.14 % 2.12 %
Entertainment	4979 5369	3862 4076	1015 1171	102 122	77.57 % 75.92 %	20.39 % 21.81 %	2.05 % 2.27 %
Cosmetics & Beauty	5137 5168	4025 4006	1011 1041	101 121	78.35 % 77.52 %	19.68 % 20.14 %	1.97 % 2.34 %
Food & Drink	5047 5285	3894 4035	1052 1124	101 126	77.15 % 76.35 %	20.84 % 21.27 %	2.00 % 2.38 %
Home & Garden	4939 4863	3799 3697	1033 1056	107 110	76.92 % 76.02 %	20.92 % 21.71 %	2.17 % 2.26 %
Finance	5045 5073	4043 4069	884 898	118 106	80.14 % 80.21 %	17.52 % 17.70 %	2.34 % 2.09 %
Health	4903 5124	3992 4147	797 861	114 116	81.42 % 80.93 %	16.26 % 16.80 %	2.33 % 2.26 %
Pets	4935 4941	3814 3794	1012 1033	109 114	77.28 % 76.79 %	20.51 % 20.91 %	2.21 % 2.31 %
Sport & Fitness	5102 5173	3899 3949	1097 1111	106 113	76.42 % 76.34 %	21.50 % 21.48 %	2.08 % 2.18 %
Job & Career	4843 5096	3649 3798	1094 1183	100 115	75.35 % 74.53 %	22.59 % 23.21 %	2.06 % 2.26 %
Dating	4874 5038	3582 3682	1186 1241	106 115	73.49 % 73.08 %	24.33 % 24.63 %	2.17 % 2.28 %
Other	4950 5247	3899 4103	949 1025	102 119	78.77 % 78.20 %	19.17 % 19.53 %	2.06 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4494 4814	3282 3525	1117 1190	95 99	73.03 % 73.22 %	24.86 % 24.72 %	2.11 % 2.06 %
Outlook Mail	4608 4762	3453 3581	1050 1078	105 103	74.93 % 75.20 %	22.79 % 22.64 %	2.28 % 2.16 %
Yahoo Mail	4711 4667	3606 3510	1007 1038	98 119	76.54 % 75.21 %	21.38 % 22.24 %	2.08 % 2.55 %
AOL Mail	4830 4835	3694 3679	1035 1043	101 113	76.48 % 76.09 %	21.43 % 21.57 %	2.09 % 2.34 %
Mail.com	4668 4713	3676 3701	897 903	95 109	78.75 % 78.53 %	19.22 % 19.16 %	2.04 % 2.31 %
Yandex Mail	4542 4602	3490 3523	954 970	98 109	76.84 % 76.55 %	21.00 % 21.08 %	2.16 % 2.37 %
GMX Mail	4580 4884	3461 3652	1028 1126	91 106	75.57 % 74.77 %	22.45 % 23.05 %	1.99 % 2.17 %
Zoho Mail	4790 4719	3801 3669	883 935	106 115	79.35 % 77.75 %	18.43 % 19.81 %	2.21 % 2.44 %
ProtonMail	4708 4809	3742 3772	856 933	110 104	79.48 % 78.44 %	18.18 % 19.40 %	2.34 % 2.16 %
Custom Mail	4551 4669	3664 3797	795 778	92 94	80.51 % 81.32 %	17.47 % 16.66 %	2.02 % 2.01 %
iCloud Mail	4549 4648	3355 3388	1097 1161	97 99	73.75 % 72.89 %	24.12 % 24.98 %	2.13 % 2.13 %
Tuta	4777 4741	3784 3737	894 898	99 106	79.21 % 78.82 %	18.71 % 18.94 %	2.07 % 2.24 %
Juno.com	4921 4766	3939 3779	874 878	108 109	80.04 % 79.29 %	17.76 % 18.42 %	2.19 % 2.29 %
Mailfence	4492 4753	3575 3741	821 898	96 114	79.59 % 78.71 %	18.28 % 18.89 %	2.14 % 2.40 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.