CampaignMonitor and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.406 454.379	366.193 349.090	75.786 88.530	13.427 16.759

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.41 % 76.83 %	16.64 % 19.48 %	2.95 % 3.69 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34939 35081	29205 27966	4864 5966	870 1149	83.59 % 79.72 %	13.92 % 17.01 %	2.49 % 3.28 %
Elektronics	35147 35085	28512 27271	5651 6590	984 1224	81.12 % 77.73 %	16.08 % 18.78 %	2.80 % 3.49 %
Entertainment	35195 34505	28297 26407	5918 6789	980 1309	80.40 % 76.53 %	16.81 % 19.68 %	2.78 % 3.79 %
Cosmetics & Beauty	35045 34947	28025 26813	5954 6851	1066 1283	79.97 % 76.72 %	16.99 % 19.60 %	3.04 % 3.67 %
Food & Drink	35461 35135	29512 28031	5019 5937	930 1167	83.22 % 79.78 %	14.15 % 16.90 %	2.62 % 3.32 %
Home & Garden	34926 35372	29134 28187	4881 6028	911 1157	83.42 % 79.69 %	13.98 % 17.04 %	2.61 % 3.27 %
Finance	34823 34806	26851 25639	6798 7757	1174 1410	77.11 % 73.66 %	19.52 % 22.29 %	3.37 % 4.05 %
Health	35153 35129	27450 26161	6583 7614	1120 1354	78.09 % 74.47 %	18.73 % 21.67 %	3.19 % 3.85 %
Pets	35131 34197	28883 27046	5226 5941	1022 1210	82.22 % 79.09 %	14.88 % 17.37 %	2.91 % 3.54 %
Sport & Fitness	35095 34396	27846 26119	6131 6936	1118 1341	79.34 % 75.94 %	17.47 % 20.17 %	3.19 % 3.90 %
Job & Career	34637 34819	27145 26087	6336 7293	1156 1439	78.37 % 74.92 %	18.29 % 20.95 %	3.34 % 4.13 %
Dating	35011 35895	26631 25765	7286 8635	1094 1495	76.06 % 71.78 %	20.81 % 24.06 %	3.12 % 4.16 %
Other	34843 35012	28702 27598	5139 6193	1002 1221	82.38 % 78.82 %	14.75 % 17.69 %	2.88 % 3.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44519 44099	34102 32207	8918 10048	1499 1844	76.60 % 73.03 %	20.03 % 22.79 %	3.37 % 4.18 %
Outlook Mail	43939 43654	34244 32443	8259 9453	1436 1758	77.94 % 74.32 %	18.80 % 21.65 %	3.27 % 4.03 %
Yahoo Mail	44257 44057	35436 33629	7512 8754	1309 1674	80.07 % 76.33 %	16.97 % 19.87 %	2.96 % 3.80 %
AOL Mail	43721 44353	34967 33832	7405 8851	1349 1670	79.98 % 76.28 %	16.94 % 19.96 %	3.09 % 3.77 %
Mail.com	44009 44138	35835 34113	6962 8405	1212 1620	81.43 % 77.29 %	15.82 % 19.04 %	2.75 % 3.67 %
Yandex Mail	44226 44334	34727 33262	8045 9344	1454 1728	78.52 % 75.03 %	18.19 % 21.08 %	3.29 % 3.90 %
GMX Mail	43598 44042	35325 34126	7056 8370	1217 1546	81.02 % 77.49 %	16.18 % 19.00 %	2.79 % 3.51 %
Zoho Mail	44406 44249	36406 34612	6803 8162	1197 1475	81.98 % 78.22 %	15.32 % 18.45 %	2.70 % 3.33 %
ProtonMail	44795 43516	36818 34251	6845 7796	1132 1469	82.19 % 78.71 %	15.28 % 17.92 %	2.53 % 3.38 %
Custom Mail	43586 43754	36319 34935	6146 7391	1121 1428	83.33 % 79.84 %	14.10 % 16.89 %	2.57 % 3.26 %
iCloud Mail	4768 4808	3751 3742	784 831	233 235	78.67 % 77.83 %	16.44 % 17.28 %	4.89 % 4.89 %
Tuta	4907 4695	4215 3969	558 577	134 149	85.90 % 84.54 %	11.37 % 12.29 %	2.73 % 3.17 %
Juno.com	4675 4680	4048 3969	493 548	134 163	86.59 % 84.81 %	10.55 % 11.71 %	2.87 % 3.48 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.