CampaignMonitor and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.742 436.716	351.400 334.666	73.529 85.970	12.813 16.080

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.28 % 76.63 %	16.80 % 19.69 %	2.93 % 3.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33590 33707	28036 26813	4723 5793	831 1101	83.47 % 79.55 %	14.06 % 17.19 %	2.47 % 3.27 %
Elektronics	33757 33735	27336 26154	5483 6409	938 1172	80.98 % 77.53 %	16.24 % 19.00 %	2.78 % 3.47 %
Entertainment	33840 33216	27163 25344	5739 6602	938 1270	80.27 % 76.30 %	16.96 % 19.88 %	2.77 % 3.82 %
Cosmetics & Beauty	33782 33580	26970 25695	5792 6651	1020 1234	79.84 % 76.52 %	17.15 % 19.81 %	3.02 % 3.67 %
Food & Drink	34074 33653	28320 26800	4870 5749	884 1104	83.11 % 79.64 %	14.29 % 17.08 %	2.59 % 3.28 %
Home & Garden	33559 34056	27967 27087	4729 5864	863 1105	83.34 % 79.54 %	14.09 % 17.22 %	2.57 % 3.24 %
Finance	33410 33485	25679 24596	6589 7534	1142 1355	76.86 % 73.45 %	19.72 % 22.50 %	3.42 % 4.05 %
Health	33773 33764	26320 25060	6392 7402	1061 1302	77.93 % 74.22 %	18.93 % 21.92 %	3.14 % 3.86 %
Pets	33798 32846	27763 25927	5066 5758	969 1161	82.14 % 78.94 %	14.99 % 17.53 %	2.87 % 3.53 %
Sport & Fitness	33732 33031	26715 25021	5946 6728	1071 1282	79.20 % 75.75 %	17.63 % 20.37 %	3.18 % 3.88 %
Job & Career	33358 33466	26108 25014	6147 7067	1103 1385	78.27 % 74.74 %	18.43 % 21.12 %	3.31 % 4.14 %
Dating	33617 34524	25499 24682	7078 8403	1040 1439	75.85 % 71.49 %	21.05 % 24.34 %	3.09 % 4.17 %
Other	33452 33653	27524 26473	4975 6010	953 1170	82.28 % 78.66 %	14.87 % 17.86 %	2.85 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43164 42797	33042 31217	8684 9797	1438 1783	76.55 % 72.94 %	20.12 % 22.89 %	3.33 % 4.17 %
Outlook Mail	42586 42276	33138 31349	8068 9233	1380 1694	77.81 % 74.15 %	18.95 % 21.84 %	3.24 % 4.01 %
Yahoo Mail	42840 42686	34253 32512	7322 8550	1265 1624	79.96 % 76.17 %	17.09 % 20.03 %	2.95 % 3.80 %
AOL Mail	42384 43038	33853 32769	7230 8653	1301 1616	79.87 % 76.14 %	17.06 % 20.11 %	3.07 % 3.75 %
Mail.com	42676 42806	34713 33015	6799 8220	1164 1571	81.34 % 77.13 %	15.93 % 19.20 %	2.73 % 3.67 %
Yandex Mail	42841 42868	33599 32101	7844 9112	1398 1655	78.43 % 74.88 %	18.31 % 21.26 %	3.26 % 3.86 %
GMX Mail	42305 42687	34211 33001	6912 8193	1182 1493	80.87 % 77.31 %	16.34 % 19.19 %	2.79 % 3.50 %
Zoho Mail	43037 42895	35229 33477	6654 7985	1154 1433	81.86 % 78.04 %	15.46 % 18.62 %	2.68 % 3.34 %
ProtonMail	43394 42174	35599 33117	6695 7632	1100 1425	82.04 % 78.52 %	15.43 % 18.10 %	2.53 % 3.38 %
Custom Mail	42222 42398	35146 33784	6003 7220	1073 1394	83.24 % 79.68 %	14.22 % 17.03 %	2.54 % 3.29 %
iCloud Mail	3384 3462	2660 2688	559 590	165 184	78.61 % 77.64 %	16.52 % 17.04 %	4.88 % 5.31 %
Tuta	3534 3355	3036 2855	403 405	95 95	85.91 % 85.10 %	11.40 % 12.07 %	2.69 % 2.83 %
Juno.com	3375 3274	2921 2781	356 380	98 113	86.55 % 84.94 %	10.55 % 11.61 %	2.90 % 3.45 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.