MailChimp and CampaignMonitor Email Deliverability Comparison

MailChimp

CampaignMonitor

In this comparison, the deliverability of MailChimp and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.382 65.221	51.054 50.522	13.829 13.308	1.499 1.391

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 77.46 %	20.83 % 20.40 %	2.26 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5101 5244	3894 4070	1089 1061	118 113	76.34 % 77.61 %	21.35 % 20.23 %	2.31 % 2.15 %
Elektronics	4904 5223	3804 3994	996 1117	104 112	77.57 % 76.47 %	20.31 % 21.39 %	2.12 % 2.14 %
Entertainment	5369 4979	4076 3862	1171 1015	122 102	75.92 % 77.57 %	21.81 % 20.39 %	2.27 % 2.05 %
Cosmetics & Beauty	5168 5137	4006 4025	1041 1011	121 101	77.52 % 78.35 %	20.14 % 19.68 %	2.34 % 1.97 %
Food & Drink	5285 5047	4035 3894	1124 1052	126 101	76.35 % 77.15 %	21.27 % 20.84 %	2.38 % 2.00 %
Home & Garden	4863 4939	3697 3799	1056 1033	110 107	76.02 % 76.92 %	21.71 % 20.92 %	2.26 % 2.17 %
Finance	5073 5045	4069 4043	898 884	106 118	80.21 % 80.14 %	17.70 % 17.52 %	2.09 % 2.34 %
Health	5124 4903	4147 3992	861 797	116 114	80.93 % 81.42 %	16.80 % 16.26 %	2.26 % 2.33 %
Pets	4941 4935	3794 3814	1033 1012	114 109	76.79 % 77.28 %	20.91 % 20.51 %	2.31 % 2.21 %
Sport & Fitness	5173 5102	3949 3899	1111 1097	113 106	76.34 % 76.42 %	21.48 % 21.50 %	2.18 % 2.08 %
Job & Career	5096 4843	3798 3649	1183 1094	115 100	74.53 % 75.35 %	23.21 % 22.59 %	2.26 % 2.06 %
Dating	5038 4874	3682 3582	1241 1186	115 106	73.08 % 73.49 %	24.63 % 24.33 %	2.28 % 2.17 %
Other	5247 4950	4103 3899	1025 949	119 102	78.20 % 78.77 %	19.53 % 19.17 %	2.27 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4814 4494	3525 3282	1190 1117	99 95	73.22 % 73.03 %	24.72 % 24.86 %	2.06 % 2.11 %
Outlook Mail	4762 4608	3581 3453	1078 1050	103 105	75.20 % 74.93 %	22.64 % 22.79 %	2.16 % 2.28 %
Yahoo Mail	4667 4711	3510 3606	1038 1007	119 98	75.21 % 76.54 %	22.24 % 21.38 %	2.55 % 2.08 %
AOL Mail	4835 4830	3679 3694	1043 1035	113 101	76.09 % 76.48 %	21.57 % 21.43 %	2.34 % 2.09 %
Mail.com	4713 4668	3701 3676	903 897	109 95	78.53 % 78.75 %	19.16 % 19.22 %	2.31 % 2.04 %
Yandex Mail	4602 4542	3523 3490	970 954	109 98	76.55 % 76.84 %	21.08 % 21.00 %	2.37 % 2.16 %
GMX Mail	4884 4580	3652 3461	1126 1028	106 91	74.77 % 75.57 %	23.05 % 22.45 %	2.17 % 1.99 %
Zoho Mail	4719 4790	3669 3801	935 883	115 106	77.75 % 79.35 %	19.81 % 18.43 %	2.44 % 2.21 %
ProtonMail	4809 4708	3772 3742	933 856	104 110	78.44 % 79.48 %	19.40 % 18.18 %	2.16 % 2.34 %
Custom Mail	4669 4551	3797 3664	778 795	94 92	81.32 % 80.51 %	16.66 % 17.47 %	2.01 % 2.02 %
iCloud Mail	4648 4549	3388 3355	1161 1097	99 97	72.89 % 73.75 %	24.98 % 24.12 %	2.13 % 2.13 %
Tuta	4741 4777	3737 3784	898 894	106 99	78.82 % 79.21 %	18.94 % 18.71 %	2.24 % 2.07 %
Juno.com	4766 4921	3779 3939	878 874	109 108	79.29 % 80.04 %	18.42 % 17.76 %	2.29 % 2.19 %
Mailfence	4753 4492	3741 3575	898 821	114 96	78.71 % 79.59 %	18.89 % 18.28 %	2.40 % 2.14 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.