MailChimp and CampaignMonitor Email Deliverability Comparison

MailChimp

CampaignMonitor

In this comparison, the deliverability of MailChimp and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.082 65.293	51.160 50.958	13.535 13.015	1.387 1.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.42 % 78.05 %	20.48 % 19.93 %	2.10 % 2.02 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5136 5020	3984 3919	1035 994	117 107	77.57 % 78.07 %	20.15 % 19.80 %	2.28 % 2.13 %
Elektronics	4977 5236	3884 4051	992 1073	101 112	78.04 % 77.37 %	19.93 % 20.49 %	2.03 % 2.14 %
Entertainment	5090 5088	3923 3969	1055 1014	112 105	77.07 % 78.01 %	20.73 % 19.93 %	2.20 % 2.06 %
Cosmetics & Beauty	5184 5233	4023 4143	1054 992	107 98	77.60 % 79.17 %	20.33 % 18.96 %	2.06 % 1.87 %
Food & Drink	5275 5174	4053 4021	1108 1056	114 97	76.83 % 77.72 %	21.00 % 20.41 %	2.16 % 1.87 %
Home & Garden	4841 4985	3737 3871	1002 1017	102 97	77.19 % 77.65 %	20.70 % 20.40 %	2.11 % 1.95 %
Finance	4984 4989	4024 4025	864 856	96 108	80.74 % 80.68 %	17.34 % 17.16 %	1.93 % 2.16 %
Health	5118 4911	4140 4017	872 785	106 109	80.89 % 81.80 %	17.04 % 15.98 %	2.07 % 2.22 %
Pets	4994 4962	3849 3860	1034 1005	111 97	77.07 % 77.79 %	20.70 % 20.25 %	2.22 % 1.95 %
Sport & Fitness	5103 4982	3901 3844	1104 1032	98 106	76.45 % 77.16 %	21.63 % 20.71 %	1.92 % 2.13 %
Job & Career	5105 4950	3861 3752	1133 1099	111 99	75.63 % 75.80 %	22.19 % 22.20 %	2.17 % 2.00 %
Dating	5136 4948	3754 3642	1280 1213	102 93	73.09 % 73.61 %	24.92 % 24.51 %	1.99 % 1.88 %
Other	5139 4815	4027 3844	1002 879	110 92	78.36 % 79.83 %	19.50 % 18.26 %	2.14 % 1.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4768 4649	3505 3433	1166 1120	97 96	73.51 % 73.84 %	24.45 % 24.09 %	2.03 % 2.06 %
Outlook Mail	4707 4767	3566 3618	1045 1052	96 97	75.76 % 75.90 %	22.20 % 22.07 %	2.04 % 2.03 %
Yahoo Mail	4679 4593	3546 3558	1029 940	104 95	75.79 % 77.47 %	21.99 % 20.47 %	2.22 % 2.07 %
AOL Mail	4750 4641	3617 3583	1018 966	115 92	76.15 % 77.20 %	21.43 % 20.81 %	2.42 % 1.98 %
Mail.com	4786 4691	3790 3707	898 892	98 92	79.19 % 79.02 %	18.76 % 19.02 %	2.05 % 1.96 %
Yandex Mail	4665 4491	3606 3462	963 934	96 95	77.30 % 77.09 %	20.64 % 20.80 %	2.06 % 2.12 %
GMX Mail	4801 4708	3630 3600	1074 1017	97 91	75.61 % 76.47 %	22.37 % 21.60 %	2.02 % 1.93 %
Zoho Mail	4693 4719	3693 3752	896 874	104 93	78.69 % 79.51 %	19.09 % 18.52 %	2.22 % 1.97 %
ProtonMail	4705 4715	3720 3769	887 845	98 101	79.06 % 79.94 %	18.85 % 17.92 %	2.08 % 2.14 %
Custom Mail	4677 4723	3780 3829	807 804	90 90	80.82 % 81.07 %	17.25 % 17.02 %	1.92 % 1.91 %
iCloud Mail	4582 4569	3382 3396	1110 1081	90 92	73.81 % 74.33 %	24.23 % 23.66 %	1.96 % 2.01 %
Tuta	4734 4713	3727 3749	908 868	99 96	78.73 % 79.55 %	19.18 % 18.42 %	2.09 % 2.04 %
Juno.com	4865 4754	3883 3830	874 827	108 97	79.82 % 80.56 %	17.97 % 17.40 %	2.22 % 2.04 %
Mailfence	4670 4560	3715 3672	860 795	95 93	79.55 % 80.53 %	18.42 % 17.43 %	2.03 % 2.04 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.