MailChimp and CampaignMonitor Email Deliverability Comparison

MailChimp

CampaignMonitor

In this comparison, the deliverability of MailChimp and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.267 64.477	51.137 50.429	13.071 12.942	1.361 1.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.35 % 78.21 %	20.03 % 20.07 %	2.09 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4987 5276	3871 4149	1037 1052	101 110	77.62 % 78.64 %	20.79 % 19.94 %	2.03 % 2.08 %
Elektronics	4907 5059	3871 3912	970 1052	94 101	78.89 % 77.33 %	19.77 % 20.79 %	1.92 % 2.00 %
Entertainment	5288 4903	4105 3828	1108 974	111 96	77.63 % 78.07 %	20.95 % 19.87 %	2.10 % 1.96 %
Cosmetics & Beauty	5049 5043	3985 3986	967 978	114 99	78.93 % 79.04 %	19.15 % 19.39 %	2.26 % 1.96 %
Food & Drink	5265 5077	4089 3955	1079 1032	121 100	77.66 % 77.90 %	20.49 % 20.33 %	2.30 % 1.97 %
Home & Garden	4715 4976	3648 3870	985 1039	102 102	77.37 % 77.77 %	20.89 % 20.88 %	2.16 % 2.05 %
Finance	5020 4986	4070 4017	868 880	98 112	81.08 % 80.57 %	17.29 % 17.65 %	1.95 % 2.25 %
Health	5008 4821	4086 3930	840 809	103 99	81.59 % 81.52 %	16.77 % 16.78 %	2.06 % 2.05 %
Pets	4928 4871	3860 3791	989 989	105 104	78.33 % 77.83 %	20.07 % 20.30 %	2.13 % 2.14 %
Sport & Fitness	5039 5025	3930 3882	1033 1043	103 102	77.99 % 77.25 %	20.50 % 20.76 %	2.04 % 2.03 %
Job & Career	4989 4737	3816 3630	1090 1038	104 99	76.49 % 76.63 %	21.85 % 21.91 %	2.08 % 2.09 %
Dating	4949 4843	3721 3620	1147 1131	99 103	75.19 % 74.75 %	23.18 % 23.35 %	2.00 % 2.13 %
Other	5123 4860	4085 3859	958 925	106 93	79.74 % 79.40 %	18.70 % 19.03 %	2.07 % 1.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4801 4420	3618 3303	1136 1041	87 88	75.36 % 74.73 %	23.66 % 23.55 %	1.81 % 1.99 %
Outlook Mail	4589 4609	3525 3515	997 1024	89 97	76.81 % 76.26 %	21.73 % 22.22 %	1.94 % 2.10 %
Yahoo Mail	4637 4760	3550 3672	970 986	108 95	76.56 % 77.14 %	20.92 % 20.71 %	2.33 % 2.00 %
AOL Mail	4887 4801	3788 3696	1014 1022	103 98	77.51 % 76.98 %	20.75 % 21.29 %	2.11 % 2.04 %
Mail.com	4789 4635	3814 3660	902 882	104 90	79.64 % 78.96 %	18.83 % 19.03 %	2.17 % 1.94 %
Yandex Mail	4681 4526	3641 3511	958 948	105 92	77.78 % 77.57 %	20.47 % 20.95 %	2.24 % 2.03 %
GMX Mail	4864 4596	3723 3528	1076 984	93 87	76.54 % 76.76 %	22.12 % 21.41 %	1.91 % 1.89 %
Zoho Mail	4722 4783	3765 3837	890 874	108 99	79.73 % 80.22 %	18.85 % 18.27 %	2.29 % 2.07 %
ProtonMail	4729 4756	3786 3820	870 873	94 106	80.06 % 80.32 %	18.40 % 18.36 %	1.99 % 2.23 %
Custom Mail	4626 4613	3781 3739	770 809	87 94	81.73 % 81.05 %	16.65 % 17.54 %	1.88 % 2.04 %
iCloud Mail	4499 4633	3371 3481	1073 1072	89 96	74.93 % 75.13 %	23.85 % 23.14 %	1.98 % 2.07 %
Tuta	4741 4744	3807 3772	856 887	103 97	80.30 % 79.51 %	18.06 % 18.70 %	2.17 % 2.04 %
Juno.com	4741 4898	3812 3932	842 875	103 106	80.40 % 80.28 %	17.76 % 17.86 %	2.17 % 2.16 %
Mailfence	3961 3703	3156 2963	717 665	88 75	79.68 % 80.02 %	18.10 % 17.96 %	2.22 % 2.03 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.