MailChimp and CampaignMonitor Email Deliverability Comparison

MailChimp

CampaignMonitor

In this comparison, the deliverability of MailChimp and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.936 75.813	59.712 58.738	15.605 15.451	1.619 1.624

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.61 % 77.48 %	20.28 % 20.38 %	2.10 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5992 5945	4655 4606	1204 1214	133 125	77.69 % 77.48 %	20.09 % 20.42 %	2.22 % 2.10 %
Elektronics	5825 5979	4567 4579	1145 1269	113 131	78.40 % 76.58 %	19.66 % 21.22 %	1.94 % 2.19 %
Entertainment	5903 5820	4538 4490	1232 1204	133 126	76.88 % 77.15 %	20.87 % 20.69 %	2.25 % 2.16 %
Cosmetics & Beauty	6045 5868	4714 4594	1199 1151	132 123	77.98 % 78.29 %	19.83 % 19.61 %	2.18 % 2.10 %
Food & Drink	5962 5972	4581 4599	1253 1250	128 123	76.84 % 77.01 %	21.02 % 20.93 %	2.15 % 2.06 %
Home & Garden	5803 5834	4506 4509	1172 1205	125 120	77.65 % 77.29 %	20.20 % 20.65 %	2.15 % 2.06 %
Finance	5858 5673	4742 4550	998 990	118 133	80.95 % 80.20 %	17.04 % 17.45 %	2.01 % 2.34 %
Health	5981 5751	4863 4677	998 944	120 130	81.31 % 81.32 %	16.69 % 16.41 %	2.01 % 2.26 %
Pets	5832 5801	4494 4497	1216 1181	122 123	77.06 % 77.52 %	20.85 % 20.36 %	2.09 % 2.12 %
Sport & Fitness	5982 5761	4589 4415	1270 1219	123 127	76.71 % 76.64 %	21.23 % 21.16 %	2.06 % 2.20 %
Job & Career	5965 5947	4537 4488	1300 1335	128 124	76.06 % 75.47 %	21.79 % 22.45 %	2.15 % 2.09 %
Dating	5889 5757	4313 4197	1466 1440	110 120	73.24 % 72.90 %	24.89 % 25.01 %	1.87 % 2.08 %
Other	5899 5705	4613 4537	1152 1049	134 119	78.20 % 79.53 %	19.53 % 18.39 %	2.27 % 2.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5571 5433	4125 3965	1335 1350	111 118	74.04 % 72.98 %	23.96 % 24.85 %	1.99 % 2.17 %
Outlook Mail	5472 5462	4161 4139	1196 1204	115 119	76.04 % 75.78 %	21.86 % 22.04 %	2.10 % 2.18 %
Yahoo Mail	5460 5426	4155 4167	1185 1137	120 122	76.10 % 76.80 %	21.70 % 20.95 %	2.20 % 2.25 %
AOL Mail	5454 5448	4171 4176	1160 1154	123 118	76.48 % 76.65 %	21.27 % 21.18 %	2.26 % 2.17 %
Mail.com	5536 5457	4394 4272	1029 1077	113 108	79.37 % 78.28 %	18.59 % 19.74 %	2.04 % 1.98 %
Yandex Mail	5330 5191	4125 3973	1104 1105	101 113	77.39 % 76.54 %	20.71 % 21.29 %	1.89 % 2.18 %
GMX Mail	5596 5530	4230 4219	1245 1193	121 118	75.59 % 76.29 %	22.25 % 21.57 %	2.16 % 2.13 %
Zoho Mail	5518 5361	4337 4231	1064 1019	117 111	78.60 % 78.92 %	19.28 % 19.01 %	2.12 % 2.07 %
ProtonMail	5600 5510	4443 4373	1034 1013	123 124	79.34 % 79.36 %	18.46 % 18.38 %	2.20 % 2.25 %
Custom Mail	5477 5357	4443 4305	924 943	110 109	81.12 % 80.36 %	16.87 % 17.60 %	2.01 % 2.03 %
iCloud Mail	5452 5307	4036 3913	1303 1280	113 114	74.03 % 73.73 %	23.90 % 24.12 %	2.07 % 2.15 %
Tuta	5533 5470	4385 4325	1030 1028	118 117	79.25 % 79.07 %	18.62 % 18.79 %	2.13 % 2.14 %
Juno.com	5504 5437	4396 4363	985 959	123 115	79.87 % 80.25 %	17.90 % 17.64 %	2.23 % 2.12 %
Mailfence	5433 5424	4311 4317	1011 989	111 118	79.35 % 79.59 %	18.61 % 18.23 %	2.04 % 2.18 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.