MailChimp and CampaignMonitor Email Deliverability Comparison

MailChimp

CampaignMonitor

In this comparison, the deliverability of MailChimp and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.959 76.027	59.487 58.446	15.878 15.832	1.594 1.749

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.30 % 76.88 %	20.63 % 20.82 %	2.07 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6000 5866	4650 4511	1219 1230	131 125	77.50 % 76.90 %	20.32 % 20.97 %	2.18 % 2.13 %
Elektronics	5883 5826	4607 4449	1161 1244	115 133	78.31 % 76.36 %	19.73 % 21.35 %	1.95 % 2.28 %
Entertainment	5935 5811	4556 4447	1250 1223	129 141	76.76 % 76.53 %	21.06 % 21.05 %	2.17 % 2.43 %
Cosmetics & Beauty	5962 5885	4613 4564	1217 1183	132 138	77.37 % 77.55 %	20.41 % 20.10 %	2.21 % 2.34 %
Food & Drink	5877 5906	4530 4496	1223 1275	124 135	77.08 % 76.13 %	20.81 % 21.59 %	2.11 % 2.29 %
Home & Garden	5876 5885	4533 4526	1218 1228	125 131	77.14 % 76.91 %	20.73 % 20.87 %	2.13 % 2.23 %
Finance	5828 5612	4709 4485	1005 990	114 137	80.80 % 79.92 %	17.24 % 17.64 %	1.96 % 2.44 %
Health	5965 5810	4812 4689	1037 979	116 142	80.67 % 80.71 %	17.38 % 16.85 %	1.94 % 2.44 %
Pets	5918 5997	4536 4629	1259 1234	123 134	76.65 % 77.19 %	21.27 % 20.58 %	2.08 % 2.23 %
Sport & Fitness	5894 5812	4500 4437	1275 1247	119 128	76.35 % 76.34 %	21.63 % 21.46 %	2.02 % 2.20 %
Job & Career	6055 6083	4585 4528	1341 1415	129 140	75.72 % 74.44 %	22.15 % 23.26 %	2.13 % 2.30 %
Dating	5860 5840	4263 4210	1486 1498	111 132	72.75 % 72.09 %	25.36 % 25.65 %	1.89 % 2.26 %
Other	5906 5694	4593 4475	1187 1086	126 133	77.77 % 78.59 %	20.10 % 19.07 %	2.13 % 2.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5624 5559	4158 4035	1348 1391	118 133	73.93 % 72.58 %	23.97 % 25.02 %	2.10 % 2.39 %
Outlook Mail	5631 5469	4270 4126	1245 1219	116 124	75.83 % 75.44 %	22.11 % 22.29 %	2.06 % 2.27 %
Yahoo Mail	5381 5322	4091 4054	1175 1145	115 123	76.03 % 76.17 %	21.84 % 21.51 %	2.14 % 2.31 %
AOL Mail	5499 5298	4208 4050	1173 1128	118 120	76.52 % 76.44 %	21.33 % 21.29 %	2.15 % 2.27 %
Mail.com	5538 5401	4376 4196	1048 1086	114 119	79.02 % 77.69 %	18.92 % 20.11 %	2.06 % 2.20 %
Yandex Mail	5381 5389	4133 4085	1149 1185	99 119	76.81 % 75.80 %	21.35 % 21.99 %	1.84 % 2.21 %
GMX Mail	5464 5566	4128 4230	1219 1206	117 130	75.55 % 76.00 %	22.31 % 21.67 %	2.14 % 2.34 %
Zoho Mail	5556 5376	4351 4215	1090 1034	115 127	78.31 % 78.40 %	19.62 % 19.23 %	2.07 % 2.36 %
ProtonMail	5564 5376	4405 4202	1043 1046	116 128	79.17 % 78.16 %	18.75 % 19.46 %	2.08 % 2.38 %
Custom Mail	5358 5399	4305 4299	944 982	109 118	80.35 % 79.63 %	17.62 % 18.19 %	2.03 % 2.19 %
iCloud Mail	5424 5372	3991 3935	1320 1315	113 122	73.58 % 73.25 %	24.34 % 24.48 %	2.08 % 2.27 %
Tuta	5520 5583	4346 4374	1060 1079	114 130	78.73 % 78.34 %	19.20 % 19.33 %	2.07 % 2.33 %
Juno.com	5487 5441	4361 4339	999 976	127 126	79.48 % 79.75 %	18.21 % 17.94 %	2.31 % 2.32 %
Mailfence	5532 5476	4364 4306	1065 1040	103 130	78.89 % 78.63 %	19.25 % 18.99 %	1.86 % 2.37 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.