MailChimp and CampaignMonitor Email Deliverability Comparison

MailChimp

CampaignMonitor

In this comparison, the deliverability of MailChimp and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.613 75.803	59.252 59.143	15.766 15.151	1.595 1.509

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.34 % 78.02 %	20.58 % 19.99 %	2.08 % 1.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5967 5945	4621 4635	1214 1195	132 115	77.44 % 77.96 %	20.35 % 20.10 %	2.21 % 1.93 %
Elektronics	5833 5832	4562 4507	1155 1205	116 120	78.21 % 77.28 %	19.80 % 20.66 %	1.99 % 2.06 %
Entertainment	5887 5829	4518 4528	1242 1182	127 119	76.75 % 77.68 %	21.10 % 20.28 %	2.16 % 2.04 %
Cosmetics & Beauty	5995 5850	4649 4594	1213 1140	133 116	77.55 % 78.53 %	20.23 % 19.49 %	2.22 % 1.98 %
Food & Drink	5899 5925	4523 4591	1254 1220	122 114	76.67 % 77.49 %	21.26 % 20.59 %	2.07 % 1.92 %
Home & Garden	5782 5896	4470 4608	1189 1172	123 116	77.31 % 78.15 %	20.56 % 19.88 %	2.13 % 1.97 %
Finance	5772 5613	4663 4540	994 954	115 119	80.79 % 80.88 %	17.22 % 17.00 %	1.99 % 2.12 %
Health	5975 5766	4841 4725	1020 918	114 123	81.02 % 81.95 %	17.07 % 15.92 %	1.91 % 2.13 %
Pets	5858 5928	4488 4622	1246 1194	124 112	76.61 % 77.97 %	21.27 % 20.14 %	2.12 % 1.89 %
Sport & Fitness	5916 5795	4517 4474	1279 1207	120 114	76.35 % 77.20 %	21.62 % 20.83 %	2.03 % 1.97 %
Job & Career	5965 5942	4522 4505	1315 1320	128 117	75.81 % 75.82 %	22.05 % 22.21 %	2.15 % 1.97 %
Dating	5837 5730	4253 4210	1471 1410	113 110	72.86 % 73.47 %	25.20 % 24.61 %	1.94 % 1.92 %
Other	5927 5752	4625 4604	1174 1034	128 114	78.03 % 80.04 %	19.81 % 17.98 %	2.16 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5532 5506	4089 4043	1328 1347	115 116	73.92 % 73.43 %	24.01 % 24.46 %	2.08 % 2.11 %
Outlook Mail	5564 5532	4210 4224	1236 1199	118 109	75.66 % 76.36 %	22.21 % 21.67 %	2.12 % 1.97 %
Yahoo Mail	5448 5402	4117 4167	1213 1124	118 111	75.57 % 77.14 %	22.27 % 20.81 %	2.17 % 2.05 %
AOL Mail	5409 5388	4134 4177	1161 1107	114 104	76.43 % 77.52 %	21.46 % 20.55 %	2.11 % 1.93 %
Mail.com	5504 5399	4344 4270	1044 1028	116 101	78.92 % 79.09 %	18.97 % 19.04 %	2.11 % 1.87 %
Yandex Mail	5317 5273	4106 4059	1115 1108	96 106	77.22 % 76.98 %	20.97 % 21.01 %	1.81 % 2.01 %
GMX Mail	5521 5515	4158 4231	1243 1173	120 111	75.31 % 76.72 %	22.51 % 21.27 %	2.17 % 2.01 %
Zoho Mail	5495 5294	4314 4218	1067 973	114 103	78.51 % 79.68 %	19.42 % 18.38 %	2.07 % 1.95 %
ProtonMail	5549 5415	4390 4319	1043 984	116 112	79.11 % 79.76 %	18.80 % 18.17 %	2.09 % 2.07 %
Custom Mail	5367 5386	4325 4349	933 934	109 103	80.59 % 80.75 %	17.38 % 17.34 %	2.03 % 1.91 %
iCloud Mail	5449 5266	4026 3927	1311 1235	112 104	73.89 % 74.57 %	24.06 % 23.45 %	2.06 % 1.97 %
Tuta	5457 5574	4309 4430	1035 1031	113 113	78.96 % 79.48 %	18.97 % 18.50 %	2.07 % 2.03 %
Juno.com	5540 5389	4416 4358	1000 926	124 105	79.71 % 80.87 %	18.05 % 17.18 %	2.24 % 1.95 %
Mailfence	5461 5464	4314 4371	1037 982	110 111	79.00 % 80.00 %	18.99 % 17.97 %	2.01 % 2.03 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.