MailChimp and CampaignMonitor Email Deliverability Comparison

MailChimp

CampaignMonitor

In this comparison, the deliverability of MailChimp and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.274 76.023	59.590 59.015	15.974 15.420	1.710 1.588

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.12 % 77.63 %	20.67 % 20.28 %	2.21 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5915 6148	4534 4771	1248 1245	133 132	76.65 % 77.60 %	21.10 % 20.25 %	2.25 % 2.15 %
Elektronics	5727 6059	4455 4647	1154 1286	118 126	77.79 % 76.70 %	20.15 % 21.22 %	2.06 % 2.08 %
Entertainment	6159 5827	4695 4539	1325 1171	139 117	76.23 % 77.90 %	21.51 % 20.10 %	2.26 % 2.01 %
Cosmetics & Beauty	6057 6049	4701 4757	1217 1176	139 116	77.61 % 78.64 %	20.09 % 19.44 %	2.29 % 1.92 %
Food & Drink	6135 5933	4687 4594	1303 1222	145 117	76.40 % 77.43 %	21.24 % 20.60 %	2.36 % 1.97 %
Home & Garden	5751 5739	4385 4419	1234 1198	132 122	76.25 % 77.00 %	21.46 % 20.87 %	2.30 % 2.13 %
Finance	5913 5870	4765 4717	1028 1021	120 132	80.59 % 80.36 %	17.39 % 17.39 %	2.03 % 2.25 %
Health	5947 5666	4821 4617	994 919	132 130	81.07 % 81.49 %	16.71 % 16.22 %	2.22 % 2.29 %
Pets	5798 5700	4460 4403	1207 1175	131 122	76.92 % 77.25 %	20.82 % 20.61 %	2.26 % 2.14 %
Sport & Fitness	6016 5955	4602 4565	1287 1269	127 121	76.50 % 76.66 %	21.39 % 21.31 %	2.11 % 2.03 %
Job & Career	5975 5655	4473 4270	1370 1267	132 118	74.86 % 75.51 %	22.93 % 22.40 %	2.21 % 2.09 %
Dating	5860 5739	4295 4221	1441 1400	124 118	73.29 % 73.55 %	24.59 % 24.39 %	2.12 % 2.06 %
Other	6021 5683	4717 4495	1166 1071	138 117	78.34 % 79.10 %	19.37 % 18.85 %	2.29 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5556 5263	4079 3858	1364 1297	113 108	73.42 % 73.30 %	24.55 % 24.64 %	2.03 % 2.05 %
Outlook Mail	5533 5400	4172 4058	1244 1219	117 123	75.40 % 75.15 %	22.48 % 22.57 %	2.11 % 2.28 %
Yahoo Mail	5422 5429	4089 4167	1199 1151	134 111	75.41 % 76.75 %	22.11 % 21.20 %	2.47 % 2.04 %
AOL Mail	5588 5553	4253 4264	1209 1175	126 114	76.11 % 76.79 %	21.64 % 21.16 %	2.25 % 2.05 %
Mail.com	5585 5444	4405 4300	1052 1033	128 111	78.87 % 78.99 %	18.84 % 18.98 %	2.29 % 2.04 %
Yandex Mail	5389 5225	4131 4014	1136 1101	122 110	76.66 % 76.82 %	21.08 % 21.07 %	2.26 % 2.11 %
GMX Mail	5705 5434	4285 4128	1300 1197	120 109	75.11 % 75.97 %	22.79 % 22.03 %	2.10 % 2.01 %
Zoho Mail	5500 5571	4299 4420	1071 1033	130 118	78.16 % 79.34 %	19.47 % 18.54 %	2.36 % 2.12 %
ProtonMail	5578 5464	4408 4347	1053 992	117 125	79.02 % 79.56 %	18.88 % 18.16 %	2.10 % 2.29 %
Custom Mail	5464 5363	4439 4328	914 928	111 107	81.24 % 80.70 %	16.73 % 17.30 %	2.03 % 2.00 %
iCloud Mail	5377 5333	3927 3947	1336 1278	114 108	73.03 % 74.01 %	24.85 % 23.96 %	2.12 % 2.03 %
Tuta	5557 5594	4377 4432	1057 1048	123 114	78.77 % 79.23 %	19.02 % 18.73 %	2.21 % 2.04 %
Juno.com	5539 5673	4401 4540	1008 1012	130 121	79.45 % 80.03 %	18.20 % 17.84 %	2.35 % 2.13 %
Mailfence	5481 5277	4325 4212	1031 956	125 109	78.91 % 79.82 %	18.81 % 18.12 %	2.28 % 2.07 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.