Postmark and ActiveCampaign Email Deliverability Comparison

Postmark

ActiveCampaign

In this comparison, the deliverability of Postmark and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.170 65.585	50.776 50.859	13.059 13.328	1.335 1.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.91 % 77.55 %	20.04 % 20.32 %	2.05 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5054 5102	3909 3954	1048 1051	97 97	77.34 % 77.50 %	20.74 % 20.60 %	1.92 % 1.90 %
Elektronics	4865 5004	3784 3933	983 960	98 111	77.78 % 78.60 %	20.21 % 19.18 %	2.01 % 2.22 %
Entertainment	4883 5114	3811 3952	967 1052	105 110	78.05 % 77.28 %	19.80 % 20.57 %	2.15 % 2.15 %
Cosmetics & Beauty	5003 5193	3922 4054	985 1044	96 95	78.39 % 78.07 %	19.69 % 20.10 %	1.92 % 1.83 %
Food & Drink	5094 5120	3918 3962	1077 1047	99 111	76.91 % 77.38 %	21.14 % 20.45 %	1.94 % 2.17 %
Home & Garden	5052 5178	3925 4016	1016 1048	111 114	77.69 % 77.56 %	20.11 % 20.24 %	2.20 % 2.20 %
Finance	5254 4873	4268 3945	882 822	104 106	81.23 % 80.96 %	16.79 % 16.87 %	1.98 % 2.18 %
Health	4946 5002	4022 4047	816 849	108 106	81.32 % 80.91 %	16.50 % 16.97 %	2.18 % 2.12 %
Pets	5085 4977	3940 3838	1041 1030	104 109	77.48 % 77.11 %	20.47 % 20.70 %	2.05 % 2.19 %
Sport & Fitness	5081 4963	3966 3806	1018 1048	97 109	78.06 % 76.69 %	20.04 % 21.12 %	1.91 % 2.20 %
Job & Career	4957 4852	3705 3636	1146 1105	106 111	74.74 % 74.94 %	23.12 % 22.77 %	2.14 % 2.29 %
Dating	4950 5111	3655 3738	1198 1255	97 118	73.84 % 73.14 %	24.20 % 24.55 %	1.96 % 2.31 %
Other	4946 5096	3951 3978	882 1017	113 101	79.88 % 78.06 %	17.83 % 19.96 %	2.28 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4513 4790	3341 3553	1083 1132	89 105	74.03 % 74.18 %	24.00 % 23.63 %	1.97 % 2.19 %
Outlook Mail	4625 4743	3521 3572	1012 1057	92 114	76.13 % 75.31 %	21.88 % 22.29 %	1.99 % 2.40 %
Yahoo Mail	4521 4586	3465 3496	960 988	96 102	76.64 % 76.23 %	21.23 % 21.54 %	2.12 % 2.22 %
AOL Mail	4776 4706	3694 3619	980 993	102 94	77.35 % 76.90 %	20.52 % 21.10 %	2.14 % 2.00 %
Mail.com	4943 4620	3946 3672	900 847	97 101	79.83 % 79.48 %	18.21 % 18.33 %	1.96 % 2.19 %
Yandex Mail	4742 4748	3626 3617	1017 1036	99 95	76.47 % 76.18 %	21.45 % 21.82 %	2.09 % 2.00 %
GMX Mail	4579 4482	3454 3378	1030 1013	95 91	75.43 % 75.37 %	22.49 % 22.60 %	2.07 % 2.03 %
Zoho Mail	4664 4559	3665 3589	905 879	94 91	78.58 % 78.72 %	19.40 % 19.28 %	2.02 % 2.00 %
ProtonMail	4584 4650	3702 3662	793 890	89 98	80.76 % 78.75 %	17.30 % 19.14 %	1.94 % 2.11 %
Custom Mail	4579 4701	3710 3760	766 845	103 96	81.02 % 79.98 %	16.73 % 17.97 %	2.25 % 2.04 %
iCloud Mail	4644 4800	3451 3568	1095 1131	98 101	74.31 % 74.33 %	23.58 % 23.56 %	2.11 % 2.10 %
Tuta	4740 4661	3800 3727	842 835	98 99	80.17 % 79.96 %	17.76 % 17.91 %	2.07 % 2.12 %
Juno.com	4891 4723	3897 3786	893 837	101 100	79.68 % 80.16 %	18.26 % 17.72 %	2.07 % 2.12 %
Mailfence	4369 4816	3504 3860	783 845	82 111	80.20 % 80.15 %	17.92 % 17.55 %	1.88 % 2.30 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.