Postmark and ActiveCampaign Email Deliverability Comparison

Postmark

ActiveCampaign

In this comparison, the deliverability of Postmark and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.798 75.996	59.444 58.044	15.641 16.148	1.713 1.804

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 76.38 %	20.37 % 21.25 %	2.23 % 2.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6023 5927	4621 4545	1271 1249	131 133	76.72 % 76.68 %	21.10 % 21.07 %	2.17 % 2.24 %
Elektronics	5836 5700	4530 4400	1176 1166	130 134	77.62 % 77.19 %	20.15 % 20.46 %	2.23 % 2.35 %
Entertainment	5800 5782	4456 4399	1225 1244	119 139	76.83 % 76.08 %	21.12 % 21.52 %	2.05 % 2.40 %
Cosmetics & Beauty	5908 6078	4597 4643	1184 1293	127 142	77.81 % 76.39 %	20.04 % 21.27 %	2.15 % 2.34 %
Food & Drink	5933 5845	4555 4459	1256 1252	122 134	76.77 % 76.29 %	21.17 % 21.42 %	2.06 % 2.29 %
Home & Garden	6024 5863	4641 4483	1249 1239	134 141	77.04 % 76.46 %	20.73 % 21.13 %	2.22 % 2.40 %
Finance	6100 5756	4945 4596	1013 1017	142 143	81.07 % 79.85 %	16.61 % 17.67 %	2.33 % 2.48 %
Health	6121 5689	4955 4541	1027 1022	139 126	80.95 % 79.82 %	16.78 % 17.96 %	2.27 % 2.21 %
Pets	6016 5879	4606 4455	1275 1285	135 139	76.56 % 75.78 %	21.19 % 21.86 %	2.24 % 2.36 %
Sport & Fitness	5696 5831	4426 4427	1145 1266	125 138	77.70 % 75.92 %	20.10 % 21.71 %	2.19 % 2.37 %
Job & Career	5828 5813	4344 4284	1351 1383	133 146	74.54 % 73.70 %	23.18 % 23.79 %	2.28 % 2.51 %
Dating	5816 5955	4275 4267	1409 1539	132 149	73.50 % 71.65 %	24.23 % 25.84 %	2.27 % 2.50 %
Other	5697 5878	4493 4545	1060 1193	144 140	78.87 % 77.32 %	18.61 % 20.30 %	2.53 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5291 5497	3899 4001	1274 1364	118 132	73.69 % 72.79 %	24.08 % 24.81 %	2.23 % 2.40 %
Outlook Mail	5439 5437	4102 4014	1216 1292	121 131	75.42 % 73.83 %	22.36 % 23.76 %	2.22 % 2.41 %
Yahoo Mail	5571 5457	4230 4103	1222 1225	119 129	75.93 % 75.19 %	21.94 % 22.45 %	2.14 % 2.36 %
AOL Mail	5502 5524	4233 4217	1137 1174	132 133	76.94 % 76.34 %	20.67 % 21.25 %	2.40 % 2.41 %
Mail.com	5715 5527	4517 4311	1074 1090	124 126	79.04 % 78.00 %	18.79 % 19.72 %	2.17 % 2.28 %
Yandex Mail	5557 5404	4241 4054	1193 1226	123 124	76.32 % 75.02 %	21.47 % 22.69 %	2.21 % 2.29 %
GMX Mail	5337 5198	4004 3861	1212 1214	121 123	75.02 % 74.28 %	22.71 % 23.36 %	2.27 % 2.37 %
Zoho Mail	5427 5307	4225 4119	1085 1060	117 128	77.85 % 77.61 %	19.99 % 19.97 %	2.16 % 2.41 %
ProtonMail	5458 5495	4373 4266	975 1100	110 129	80.12 % 77.63 %	17.86 % 20.02 %	2.02 % 2.35 %
Custom Mail	5333 5522	4300 4365	914 1022	119 135	80.63 % 79.05 %	17.14 % 18.51 %	2.23 % 2.44 %
iCloud Mail	5380 5492	3973 4015	1279 1349	128 128	73.85 % 73.11 %	23.77 % 24.56 %	2.38 % 2.33 %
Tuta	5717 5287	4544 4168	1046 998	127 121	79.48 % 78.83 %	18.30 % 18.88 %	2.22 % 2.29 %
Juno.com	5712 5453	4540 4310	1033 1014	139 129	79.48 % 79.04 %	18.08 % 18.60 %	2.43 % 2.37 %
Mailfence	5359 5396	4263 4240	981 1020	115 136	79.55 % 78.58 %	18.31 % 18.90 %	2.15 % 2.52 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.