Postmark and ActiveCampaign Email Deliverability Comparison

Postmark

ActiveCampaign

In this comparison, the deliverability of Postmark and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.301 76.215	59.644 57.957	15.881 16.389	1.776 1.869

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.16 % 76.04 %	20.54 % 21.50 %	2.30 % 2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6223 6076	4769 4627	1314 1305	140 144	76.64 % 76.15 %	21.12 % 21.48 %	2.25 % 2.37 %
Elektronics	5871 5741	4570 4424	1167 1185	134 132	77.84 % 77.06 %	19.88 % 20.64 %	2.28 % 2.30 %
Entertainment	5960 5813	4591 4380	1247 1288	122 145	77.03 % 75.35 %	20.92 % 22.16 %	2.05 % 2.49 %
Cosmetics & Beauty	5909 6061	4594 4607	1189 1302	126 152	77.75 % 76.01 %	20.12 % 21.48 %	2.13 % 2.51 %
Food & Drink	5893 5803	4518 4391	1249 1271	126 141	76.67 % 75.67 %	21.19 % 21.90 %	2.14 % 2.43 %
Home & Garden	6020 5774	4626 4370	1255 1265	139 139	76.84 % 75.68 %	20.85 % 21.91 %	2.31 % 2.41 %
Finance	5866 5808	4707 4616	1016 1042	143 150	80.24 % 79.48 %	17.32 % 17.94 %	2.44 % 2.58 %
Health	6028 5663	4852 4489	1041 1037	135 137	80.49 % 79.27 %	17.27 % 18.31 %	2.24 % 2.42 %
Pets	6083 5910	4634 4484	1310 1284	139 142	76.18 % 75.87 %	21.54 % 21.73 %	2.29 % 2.40 %
Sport & Fitness	5716 5838	4412 4419	1165 1281	139 138	77.19 % 75.69 %	20.38 % 21.94 %	2.43 % 2.36 %
Job & Career	5918 5723	4407 4218	1369 1353	142 152	74.47 % 73.70 %	23.13 % 23.64 %	2.40 % 2.66 %
Dating	5907 6135	4330 4398	1439 1590	138 147	73.30 % 71.69 %	24.36 % 25.92 %	2.34 % 2.40 %
Other	5907 5870	4634 4534	1120 1186	153 150	78.45 % 77.24 %	18.96 % 20.20 %	2.59 % 2.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5360 5542	3949 4004	1278 1396	133 142	73.68 % 72.25 %	23.84 % 25.19 %	2.48 % 2.56 %
Outlook Mail	5461 5592	4108 4124	1232 1339	121 129	75.22 % 73.75 %	22.56 % 23.94 %	2.22 % 2.31 %
Yahoo Mail	5550 5486	4209 4137	1223 1215	118 134	75.84 % 75.41 %	22.04 % 22.15 %	2.13 % 2.44 %
AOL Mail	5429 5570	4148 4212	1153 1214	128 144	76.40 % 75.62 %	21.24 % 21.80 %	2.36 % 2.59 %
Mail.com	5528 5533	4361 4282	1042 1120	125 131	78.89 % 77.39 %	18.85 % 20.24 %	2.26 % 2.37 %
Yandex Mail	5569 5422	4255 4063	1192 1224	122 135	76.41 % 74.94 %	21.40 % 22.57 %	2.19 % 2.49 %
GMX Mail	5418 5281	4051 3935	1244 1216	123 130	74.77 % 74.51 %	22.96 % 23.03 %	2.27 % 2.46 %
Zoho Mail	5521 5314	4308 4099	1088 1081	125 134	78.03 % 77.14 %	19.71 % 20.34 %	2.26 % 2.52 %
ProtonMail	5639 5424	4482 4192	1032 1104	125 128	79.48 % 77.29 %	18.30 % 20.35 %	2.22 % 2.36 %
Custom Mail	5386 5552	4313 4396	957 1022	116 134	80.08 % 79.18 %	17.77 % 18.41 %	2.15 % 2.41 %
iCloud Mail	5534 5469	4043 3974	1354 1367	137 128	73.06 % 72.66 %	24.47 % 25.00 %	2.48 % 2.34 %
Tuta	5675 5324	4483 4181	1062 1015	130 128	79.00 % 78.53 %	18.71 % 19.06 %	2.29 % 2.40 %
Juno.com	5728 5371	4584 4216	998 1027	146 128	80.03 % 78.50 %	17.42 % 19.12 %	2.55 % 2.38 %
Mailfence	5503 5335	4350 4142	1026 1049	127 144	79.05 % 77.64 %	18.64 % 19.66 %	2.31 % 2.70 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.