Postmark and ActiveCampaign Email Deliverability Comparison

Postmark

ActiveCampaign

In this comparison, the deliverability of Postmark and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.919 65.674	50.483 50.321	13.108 13.784	1.328 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.76 % 76.62 %	20.19 % 20.99 %	2.05 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4961 5092	3834 3899	1029 1082	98 111	77.28 % 76.57 %	20.74 % 21.25 %	1.98 % 2.18 %
Elektronics	4886 5052	3792 3906	995 1023	99 123	77.61 % 77.32 %	20.36 % 20.25 %	2.03 % 2.43 %
Entertainment	5077 5004	3911 3792	1056 1089	110 123	77.03 % 75.78 %	20.80 % 21.76 %	2.17 % 2.46 %
Cosmetics & Beauty	4939 4999	3857 3896	987 1002	95 101	78.09 % 77.94 %	19.98 % 20.04 %	1.92 % 2.02 %
Food & Drink	5041 5097	3880 3877	1060 1098	101 122	76.97 % 76.06 %	21.03 % 21.54 %	2.00 % 2.39 %
Home & Garden	4911 5151	3830 3960	976 1062	105 129	77.99 % 76.88 %	19.87 % 20.62 %	2.14 % 2.50 %
Finance	5187 5047	4202 4025	882 899	103 123	81.01 % 79.75 %	17.00 % 17.81 %	1.99 % 2.44 %
Health	4990 5064	4089 4051	799 890	102 123	81.94 % 80.00 %	16.01 % 17.58 %	2.04 % 2.43 %
Pets	5064 5098	3908 3886	1048 1086	108 126	77.17 % 76.23 %	20.70 % 21.30 %	2.13 % 2.47 %
Sport & Fitness	4964 5065	3838 3832	1030 1110	96 123	77.32 % 75.66 %	20.75 % 21.92 %	1.93 % 2.43 %
Job & Career	4917 4843	3695 3579	1123 1141	99 123	75.15 % 73.90 %	22.84 % 23.56 %	2.01 % 2.54 %
Dating	4963 5021	3653 3636	1210 1257	100 128	73.60 % 72.42 %	24.38 % 25.03 %	2.01 % 2.55 %
Other	5019 5141	3994 3982	913 1045	112 114	79.58 % 77.46 %	18.19 % 20.33 %	2.23 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4490 4772	3294 3488	1111 1167	85 117	73.36 % 73.09 %	24.74 % 24.46 %	1.89 % 2.45 %
Outlook Mail	4554 4619	3450 3475	1009 1026	95 118	75.76 % 75.23 %	22.16 % 22.21 %	2.09 % 2.55 %
Yahoo Mail	4733 4748	3613 3581	1022 1050	98 117	76.34 % 75.42 %	21.59 % 22.11 %	2.07 % 2.46 %
AOL Mail	4753 4685	3652 3557	1003 1019	98 109	76.84 % 75.92 %	21.10 % 21.75 %	2.06 % 2.33 %
Mail.com	4829 4731	3857 3651	871 960	101 120	79.87 % 77.17 %	18.04 % 20.29 %	2.09 % 2.54 %
Yandex Mail	4621 4820	3537 3641	990 1072	94 107	76.54 % 75.54 %	21.42 % 22.24 %	2.03 % 2.22 %
GMX Mail	4662 4578	3517 3401	1045 1069	100 108	75.44 % 74.29 %	22.42 % 23.35 %	2.15 % 2.36 %
Zoho Mail	4636 4692	3676 3661	865 924	95 107	79.29 % 78.03 %	18.66 % 19.69 %	2.05 % 2.28 %
ProtonMail	4513 4727	3599 3684	831 932	83 111	79.75 % 77.94 %	18.41 % 19.72 %	1.84 % 2.35 %
Custom Mail	4622 4574	3768 3622	751 842	103 110	81.52 % 79.19 %	16.25 % 18.41 %	2.23 % 2.40 %
iCloud Mail	4550 4720	3366 3464	1091 1143	93 113	73.98 % 73.39 %	23.98 % 24.22 %	2.04 % 2.39 %
Tuta	4689 4564	3755 3620	835 840	99 104	80.08 % 79.32 %	17.81 % 18.40 %	2.11 % 2.28 %
Juno.com	4771 4622	3796 3659	880 854	95 109	79.56 % 79.16 %	18.44 % 18.48 %	1.99 % 2.36 %
Mailfence	4496 4822	3603 3817	804 886	89 119	80.14 % 79.16 %	17.88 % 18.37 %	1.98 % 2.47 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.