Postmark and ActiveCampaign Email Deliverability Comparison

Postmark

ActiveCampaign

In this comparison, the deliverability of Postmark and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.042 76.523	58.789 58.941	15.604 15.840	1.649 1.742

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.31 % 77.02 %	20.52 % 20.70 %	2.17 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5800 6003	4452 4618	1228 1261	120 124	76.76 % 76.93 %	21.17 % 21.01 %	2.07 % 2.07 %
Elektronics	5697 5837	4393 4547	1183 1153	121 137	77.11 % 77.90 %	20.77 % 19.75 %	2.12 % 2.35 %
Entertainment	5933 5842	4572 4460	1229 1246	132 136	77.06 % 76.34 %	20.71 % 21.33 %	2.22 % 2.33 %
Cosmetics & Beauty	5789 5912	4494 4629	1177 1168	118 115	77.63 % 78.30 %	20.33 % 19.76 %	2.04 % 1.95 %
Food & Drink	5915 5954	4515 4562	1275 1253	125 139	76.33 % 76.62 %	21.56 % 21.04 %	2.11 % 2.33 %
Home & Garden	5833 5962	4507 4605	1197 1217	129 140	77.27 % 77.24 %	20.52 % 20.41 %	2.21 % 2.35 %
Finance	6042 5819	4861 4662	1052 1021	129 136	80.45 % 80.12 %	17.41 % 17.55 %	2.14 % 2.34 %
Health	5826 5890	4725 4744	971 1013	130 133	81.10 % 80.54 %	16.67 % 17.20 %	2.23 % 2.26 %
Pets	5988 5901	4610 4519	1244 1244	134 138	76.99 % 76.58 %	20.77 % 21.08 %	2.24 % 2.34 %
Sport & Fitness	5842 5856	4512 4450	1208 1271	122 135	77.23 % 75.99 %	20.68 % 21.70 %	2.09 % 2.31 %
Job & Career	5756 5680	4291 4222	1340 1318	125 140	74.55 % 74.33 %	23.28 % 23.20 %	2.17 % 2.46 %
Dating	5735 5879	4198 4268	1415 1469	122 142	73.20 % 72.60 %	24.67 % 24.99 %	2.13 % 2.42 %
Other	5886 5988	4659 4655	1085 1206	142 127	79.15 % 77.74 %	18.43 % 20.14 %	2.41 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5314 5584	3887 4107	1320 1346	107 131	73.15 % 73.55 %	24.84 % 24.10 %	2.01 % 2.35 %
Outlook Mail	5354 5370	4044 4049	1193 1188	117 133	75.53 % 75.40 %	22.28 % 22.12 %	2.19 % 2.48 %
Yahoo Mail	5476 5582	4155 4224	1203 1228	118 130	75.88 % 75.67 %	21.97 % 22.00 %	2.15 % 2.33 %
AOL Mail	5532 5489	4232 4197	1178 1170	122 122	76.50 % 76.46 %	21.29 % 21.32 %	2.21 % 2.22 %
Mail.com	5707 5523	4529 4296	1052 1096	126 131	79.36 % 77.78 %	18.43 % 19.84 %	2.21 % 2.37 %
Yandex Mail	5427 5610	4133 4271	1176 1217	118 122	76.16 % 76.13 %	21.67 % 21.69 %	2.17 % 2.17 %
GMX Mail	5492 5229	4108 3894	1258 1218	126 117	74.80 % 74.47 %	22.91 % 23.29 %	2.29 % 2.24 %
Zoho Mail	5468 5420	4295 4242	1058 1060	115 118	78.55 % 78.27 %	19.35 % 19.56 %	2.10 % 2.18 %
ProtonMail	5340 5496	4249 4304	984 1070	107 122	79.57 % 78.31 %	18.43 % 19.47 %	2.00 % 2.22 %
Custom Mail	5405 5410	4386 4306	892 983	127 121	81.15 % 79.59 %	16.50 % 18.17 %	2.35 % 2.24 %
iCloud Mail	5325 5512	3914 4066	1292 1321	119 125	73.50 % 73.77 %	24.26 % 23.97 %	2.23 % 2.27 %
Tuta	5505 5338	4383 4263	999 959	123 116	79.62 % 79.86 %	18.15 % 17.97 %	2.23 % 2.17 %
Juno.com	5508 5391	4363 4290	1028 979	117 122	79.21 % 79.58 %	18.66 % 18.16 %	2.12 % 2.26 %
Mailfence	5189 5569	4111 4432	971 1005	107 132	79.23 % 79.58 %	18.71 % 18.05 %	2.06 % 2.37 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.