Postmark and ActiveCampaign Email Deliverability Comparison

Postmark

ActiveCampaign

In this comparison, the deliverability of Postmark and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.208 76.256	59.446 58.741	15.216 15.803	1.546 1.712

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.00 % 77.03 %	19.97 % 20.72 %	2.03 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5962 5948	4609 4606	1237 1217	116 125	77.31 % 77.44 %	20.75 % 20.46 %	1.95 % 2.10 %
Elektronics	5746 5701	4487 4433	1135 1141	124 127	78.09 % 77.76 %	19.75 % 20.01 %	2.16 % 2.23 %
Entertainment	5767 5863	4475 4479	1177 1246	115 138	77.60 % 76.39 %	20.41 % 21.25 %	1.99 % 2.35 %
Cosmetics & Beauty	5867 6033	4599 4658	1151 1250	117 125	78.39 % 77.21 %	19.62 % 20.72 %	1.99 % 2.07 %
Food & Drink	5848 5901	4519 4545	1222 1226	107 130	77.27 % 77.02 %	20.90 % 20.78 %	1.83 % 2.20 %
Home & Garden	5964 5979	4638 4621	1204 1221	122 137	77.77 % 77.29 %	20.19 % 20.42 %	2.05 % 2.29 %
Finance	6130 5659	4988 4556	1017 975	125 128	81.37 % 80.51 %	16.59 % 17.23 %	2.04 % 2.26 %
Health	5936 5857	4850 4713	963 1016	123 128	81.70 % 80.47 %	16.22 % 17.35 %	2.07 % 2.19 %
Pets	6013 5843	4653 4462	1238 1246	122 135	77.38 % 76.36 %	20.59 % 21.32 %	2.03 % 2.31 %
Sport & Fitness	5783 5769	4507 4392	1161 1249	115 128	77.94 % 76.13 %	20.08 % 21.65 %	1.99 % 2.22 %
Job & Career	5694 5803	4272 4304	1306 1358	116 141	75.03 % 74.17 %	22.94 % 23.40 %	2.04 % 2.43 %
Dating	5757 5967	4271 4336	1375 1491	111 140	74.19 % 72.67 %	23.88 % 24.99 %	1.93 % 2.35 %
Other	5741 5933	4578 4636	1030 1167	133 130	79.74 % 78.14 %	17.94 % 19.67 %	2.32 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5221 5555	3883 4081	1236 1346	102 128	74.37 % 73.47 %	23.67 % 24.23 %	1.95 % 2.30 %
Outlook Mail	5281 5486	4016 4103	1158 1253	107 130	76.05 % 74.79 %	21.93 % 22.84 %	2.03 % 2.37 %
Yahoo Mail	5483 5340	4202 4044	1170 1176	111 120	76.64 % 75.73 %	21.34 % 22.02 %	2.02 % 2.25 %
AOL Mail	5582 5514	4329 4235	1136 1159	117 120	77.55 % 76.80 %	20.35 % 21.02 %	2.10 % 2.18 %
Mail.com	5748 5482	4587 4310	1051 1055	110 117	79.80 % 78.62 %	18.28 % 19.24 %	1.91 % 2.13 %
Yandex Mail	5529 5429	4238 4109	1173 1204	118 116	76.65 % 75.69 %	21.22 % 22.18 %	2.13 % 2.14 %
GMX Mail	5207 5282	3936 3956	1164 1210	107 116	75.59 % 74.90 %	22.35 % 22.91 %	2.05 % 2.20 %
Zoho Mail	5432 5304	4256 4163	1070 1022	106 119	78.35 % 78.49 %	19.70 % 19.27 %	1.95 % 2.24 %
ProtonMail	5417 5418	4360 4235	958 1062	99 121	80.49 % 78.17 %	17.69 % 19.60 %	1.83 % 2.23 %
Custom Mail	5335 5498	4329 4383	889 992	117 123	81.14 % 79.72 %	16.66 % 18.04 %	2.19 % 2.24 %
iCloud Mail	5272 5563	3941 4116	1219 1322	112 125	74.75 % 73.99 %	23.12 % 23.76 %	2.12 % 2.25 %
Tuta	5623 5434	4510 4315	999 999	114 120	80.21 % 79.41 %	17.77 % 18.38 %	2.03 % 2.21 %
Juno.com	5731 5417	4578 4315	1029 982	124 120	79.88 % 79.66 %	17.95 % 18.13 %	2.16 % 2.22 %
Mailfence	5347 5534	4281 4376	964 1021	102 137	80.06 % 79.07 %	18.03 % 18.45 %	1.91 % 2.48 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.