Postmark and ActiveCampaign Email Deliverability Comparison

Postmark

ActiveCampaign

In this comparison, the deliverability of Postmark and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.137 65.698	50.600 50.460	13.149 13.735	1.388 1.503

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.68 % 76.81 %	20.19 % 20.91 %	2.13 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5071 5166	3914 3985	1056 1073	101 108	77.18 % 77.14 %	20.82 % 20.77 %	1.99 % 2.09 %
Elektronics	4882 4926	3796 3823	979 990	107 113	77.76 % 77.61 %	20.05 % 20.10 %	2.19 % 2.29 %
Entertainment	4910 5061	3793 3874	1011 1068	106 119	77.25 % 76.55 %	20.59 % 21.10 %	2.16 % 2.35 %
Cosmetics & Beauty	5043 5149	3928 3971	1011 1068	104 110	77.89 % 77.12 %	20.05 % 20.74 %	2.06 % 2.14 %
Food & Drink	5038 5103	3866 3929	1075 1060	97 114	76.74 % 76.99 %	21.34 % 20.77 %	1.93 % 2.23 %
Home & Garden	5083 5195	3928 3997	1044 1077	111 121	77.28 % 76.94 %	20.54 % 20.73 %	2.18 % 2.33 %
Finance	5308 4834	4312 3876	881 848	115 110	81.24 % 80.18 %	16.60 % 17.54 %	2.17 % 2.28 %
Health	5000 5070	4060 4071	830 886	110 113	81.20 % 80.30 %	16.60 % 17.48 %	2.20 % 2.23 %
Pets	5137 5034	3965 3824	1063 1091	109 119	77.19 % 75.96 %	20.69 % 21.67 %	2.12 % 2.36 %
Sport & Fitness	4944 4968	3845 3760	997 1092	102 116	77.77 % 75.68 %	20.17 % 21.98 %	2.06 % 2.33 %
Job & Career	4922 5044	3676 3729	1142 1189	104 126	74.69 % 73.93 %	23.20 % 23.57 %	2.11 % 2.50 %
Dating	4871 5037	3605 3653	1165 1262	101 122	74.01 % 72.52 %	23.92 % 25.05 %	2.07 % 2.42 %
Other	4928 5111	3912 3968	895 1031	121 112	79.38 % 77.64 %	18.16 % 20.17 %	2.46 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4479 4826	3323 3540	1062 1172	94 114	74.19 % 73.35 %	23.71 % 24.29 %	2.10 % 2.36 %
Outlook Mail	4531 4746	3444 3532	991 1097	96 117	76.01 % 74.42 %	21.87 % 23.11 %	2.12 % 2.47 %
Yahoo Mail	4597 4525	3508 3415	991 1005	98 105	76.31 % 75.47 %	21.56 % 22.21 %	2.13 % 2.32 %
AOL Mail	4857 4742	3756 3626	996 1012	105 104	77.33 % 76.47 %	20.51 % 21.34 %	2.16 % 2.19 %
Mail.com	4956 4707	3934 3690	923 910	99 107	79.38 % 78.39 %	18.62 % 19.33 %	2.00 % 2.27 %
Yandex Mail	4687 4680	3562 3532	1019 1047	106 101	76.00 % 75.47 %	21.74 % 22.37 %	2.26 % 2.16 %
GMX Mail	4506 4495	3390 3358	1018 1037	98 100	75.23 % 74.71 %	22.59 % 23.07 %	2.17 % 2.22 %
Zoho Mail	4645 4548	3625 3554	924 892	96 102	78.04 % 78.14 %	19.89 % 19.61 %	2.07 % 2.24 %
ProtonMail	4620 4720	3706 3672	824 942	90 106	80.22 % 77.80 %	17.84 % 19.96 %	1.95 % 2.25 %
Custom Mail	4614 4727	3728 3759	781 864	105 104	80.80 % 79.52 %	16.93 % 18.28 %	2.28 % 2.20 %
iCloud Mail	4518 4782	3365 3530	1052 1143	101 109	74.48 % 73.82 %	23.28 % 23.90 %	2.24 % 2.28 %
Tuta	4771 4700	3807 3731	863 865	101 104	79.79 % 79.38 %	18.09 % 18.40 %	2.12 % 2.21 %
Juno.com	4871 4660	3869 3702	892 852	110 106	79.43 % 79.44 %	18.31 % 18.28 %	2.26 % 2.27 %
Mailfence	4485 4840	3583 3819	813 897	89 124	79.89 % 78.90 %	18.13 % 18.53 %	1.98 % 2.56 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.