Postmark and ActiveCampaign Email Deliverability Comparison

Postmark

ActiveCampaign

In this comparison, the deliverability of Postmark and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.445 64.214	50.822 50.260	11.778 12.859	1.354 1.579

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.10 % 78.27 %	18.56 % 20.03 %	2.13 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4784 4951	3827 3874	896 1011	102 114	80.00 % 78.25 %	18.73 % 20.42 %	2.13 % 2.30 %
Elektronics	4743 5094	3808 4013	875 996	101 132	80.29 % 78.78 %	18.45 % 19.55 %	2.13 % 2.59 %
Entertainment	5083 4910	4042 3786	963 1022	120 121	79.52 % 77.11 %	18.95 % 20.81 %	2.36 % 2.46 %
Cosmetics & Beauty	4728 4874	3806 3881	876 942	96 105	80.50 % 79.63 %	18.53 % 19.33 %	2.03 % 2.15 %
Food & Drink	4798 4902	3836 3803	913 1023	93 129	79.95 % 77.58 %	19.03 % 20.87 %	1.94 % 2.63 %
Home & Garden	4796 4947	3857 3889	863 987	104 122	80.42 % 78.61 %	17.99 % 19.95 %	2.17 % 2.47 %
Finance	4978 4991	4085 4011	845 897	103 126	82.06 % 80.36 %	16.97 % 17.97 %	2.07 % 2.52 %
Health	4709 4860	3895 3908	721 863	98 118	82.71 % 80.41 %	15.31 % 17.76 %	2.08 % 2.43 %
Pets	4983 4958	3962 3891	938 989	113 120	79.51 % 78.48 %	18.82 % 19.95 %	2.27 % 2.42 %
Sport & Fitness	5096 4987	4048 3861	976 1040	108 122	79.43 % 77.42 %	19.15 % 20.85 %	2.12 % 2.45 %
Job & Career	4854 4687	3814 3577	983 995	101 122	78.57 % 76.32 %	20.25 % 21.23 %	2.08 % 2.60 %
Dating	4857 5023	3741 3798	1049 1120	103 131	77.02 % 75.61 %	21.60 % 22.30 %	2.12 % 2.61 %
Other	5036 5030	4101 3968	880 974	112 117	81.43 % 78.89 %	17.47 % 19.36 %	2.22 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4638 4777	3591 3629	1000 1076	93 119	77.43 % 75.97 %	21.56 % 22.52 %	2.01 % 2.49 %
Outlook Mail	4562 4721	3585 3675	909 961	101 118	78.58 % 77.84 %	19.93 % 20.36 %	2.21 % 2.50 %
Yahoo Mail	4625 4661	3657 3585	908 967	101 113	79.07 % 76.91 %	19.63 % 20.75 %	2.18 % 2.42 %
AOL Mail	4633 4675	3688 3632	873 977	95 111	79.60 % 77.69 %	18.84 % 20.90 %	2.05 % 2.37 %
Mail.com	4620 4764	3772 3710	766 955	97 127	81.65 % 77.88 %	16.58 % 20.05 %	2.10 % 2.67 %
Yandex Mail	4706 4885	3758 3791	882 1023	101 121	79.86 % 77.60 %	18.74 % 20.94 %	2.15 % 2.48 %
GMX Mail	4690 4541	3679 3491	928 963	111 110	78.44 % 76.88 %	19.79 % 21.21 %	2.37 % 2.42 %
Zoho Mail	4704 4673	3835 3722	817 895	99 107	81.53 % 79.65 %	17.37 % 19.15 %	2.10 % 2.29 %
ProtonMail	4536 4783	3702 3795	801 900	94 113	81.61 % 79.34 %	17.66 % 18.82 %	2.07 % 2.36 %
Custom Mail	4667 4654	3866 3765	748 844	103 116	82.84 % 80.90 %	16.03 % 18.13 %	2.21 % 2.49 %
iCloud Mail	4614 4830	3582 3672	966 1054	99 119	77.63 % 76.02 %	20.94 % 21.82 %	2.15 % 2.46 %
Tuta	4645 4510	3785 3624	801 822	99 108	81.49 % 80.35 %	17.24 % 18.23 %	2.13 % 2.39 %
Juno.com	4779 4579	3901 3683	834 827	101 117	81.63 % 80.43 %	17.45 % 18.06 %	2.11 % 2.56 %
Mailfence	3026 3161	2421 2486	545 595	60 80	80.01 % 78.65 %	18.01 % 18.82 %	1.98 % 2.53 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.