Postmark and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Postmark and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
62.077 457.069	50.973 344.463	8.694 95.216	2.410 17.390

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
82.11 % 75.36 %	14.01 % 20.83 %	3.88 % 3.80 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4830 35691	4056 27888	592 6554	182 1249	83.98 % 78.14 %	12.26 % 18.36 %	3.77 % 3.50 %
Elektronics	4784 35258	3986 26780	631 7173	167 1305	83.32 % 75.95 %	13.19 % 20.34 %	3.49 % 3.70 %
Entertainment	4674 35597	3825 26733	665 7530	184 1334	81.84 % 75.10 %	14.23 % 21.15 %	3.94 % 3.75 %
Cosmetics & Beauty	4777 34651	3902 26098	679 7195	196 1358	81.68 % 75.32 %	14.21 % 20.76 %	4.10 % 3.92 %
Food & Drink	4630 34927	3945 27309	545 6388	140 1230	85.21 % 78.19 %	11.77 % 18.29 %	3.02 % 3.52 %
Home & Garden	4818 35072	4086 27461	570 6407	162 1204	84.81 % 78.30 %	11.83 % 18.27 %	3.36 % 3.43 %
Finance	4847 34979	3831 25304	783 8295	233 1380	79.04 % 72.34 %	16.15 % 23.71 %	4.81 % 3.95 %
Health	4745 35033	3829 25606	712 8052	204 1375	80.70 % 73.09 %	15.01 % 22.98 %	4.30 % 3.92 %
Pets	4821 35329	4013 27314	627 6685	181 1330	83.24 % 77.31 %	13.01 % 18.92 %	3.75 % 3.76 %
Sport & Fitness	4709 34879	3824 25881	710 7530	175 1468	81.21 % 74.20 %	15.08 % 21.59 %	3.72 % 4.21 %
Job & Career	4745 35090	3782 25776	759 7869	204 1445	79.70 % 73.46 %	16.00 % 22.43 %	4.30 % 4.12 %
Dating	4746 35191	3771 24981	765 8730	210 1480	79.46 % 70.99 %	16.12 % 24.81 %	4.42 % 4.21 %
Other	4951 35372	4123 27332	656 6808	172 1232	83.28 % 77.27 %	13.25 % 19.25 %	3.47 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4728 45134	3610 32407	871 10908	247 1819	76.35 % 71.80 %	18.42 % 24.17 %	5.22 % 4.03 %
Outlook Mail	4561 44362	3660 32277	713 10246	188 1839	80.25 % 72.76 %	15.63 % 23.10 %	4.12 % 4.15 %
Yahoo Mail	4764 44181	3877 33202	699 9321	188 1658	81.38 % 75.15 %	14.67 % 21.10 %	3.95 % 3.75 %
AOL Mail	4865 44090	3963 33000	705 9315	197 1775	81.46 % 74.85 %	14.49 % 21.13 %	4.05 % 4.03 %
Mail.com	4799 44127	3957 33648	651 8843	191 1636	82.45 % 76.25 %	13.57 % 20.04 %	3.98 % 3.71 %
Yandex Mail	4676 44469	3761 32742	724 9965	191 1762	80.43 % 73.63 %	15.48 % 22.41 %	4.08 % 3.96 %
GMX Mail	4739 44090	3982 33483	585 9007	172 1600	84.03 % 75.94 %	12.34 % 20.43 %	3.63 % 3.63 %
Zoho Mail	4909 44288	4131 34208	614 8540	164 1540	84.15 % 77.24 %	12.51 % 19.28 %	3.34 % 3.48 %
ProtonMail	4740 43807	4028 33816	546 8459	166 1532	84.98 % 77.19 %	11.52 % 19.31 %	3.50 % 3.50 %
Custom Mail	4800 44211	4082 34470	561 8172	157 1569	85.04 % 77.97 %	11.69 % 18.48 %	3.27 % 3.55 %
iCloud Mail	4793 4769	3721 3527	844 984	228 258	77.63 % 73.96 %	17.61 % 20.63 %	4.76 % 5.41 %
Tuta	4930 4722	4153 3774	616 739	161 209	84.24 % 79.92 %	12.49 % 15.65 %	3.27 % 4.43 %
Juno.com	4773 4819	4048 3909	565 717	160 193	84.81 % 81.12 %	11.84 % 14.88 %	3.35 % 4.00 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.