Postmark and SendPulse Email Deliverability Comparison

Postmark

SendPulse

In this comparison, the deliverability of Postmark and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.301 76.331	59.644 58.885	15.881 15.684	1.776 1.762

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.16 % 77.14 %	20.54 % 20.55 %	2.30 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6223 5701	4769 4397	1314 1168	140 136	76.64 % 77.13 %	21.12 % 20.49 %	2.25 % 2.39 %
Elektronics	5871 5683	4570 4364	1167 1181	134 138	77.84 % 76.79 %	19.88 % 20.78 %	2.28 % 2.43 %
Entertainment	5960 5767	4591 4431	1247 1205	122 131	77.03 % 76.83 %	20.92 % 20.89 %	2.05 % 2.27 %
Cosmetics & Beauty	5909 5984	4594 4619	1189 1225	126 140	77.75 % 77.19 %	20.12 % 20.47 %	2.13 % 2.34 %
Food & Drink	5893 5663	4518 4351	1249 1186	126 126	76.67 % 76.83 %	21.19 % 20.94 %	2.14 % 2.22 %
Home & Garden	6020 5869	4626 4521	1255 1205	139 143	76.84 % 77.03 %	20.85 % 20.53 %	2.31 % 2.44 %
Finance	5866 5836	4707 4713	1016 993	143 130	80.24 % 80.76 %	17.32 % 17.02 %	2.44 % 2.23 %
Health	6028 6030	4852 4830	1041 1055	135 145	80.49 % 80.10 %	17.27 % 17.50 %	2.24 % 2.40 %
Pets	6083 6023	4634 4644	1310 1240	139 139	76.18 % 77.10 %	21.54 % 20.59 %	2.29 % 2.31 %
Sport & Fitness	5716 5663	4412 4348	1165 1186	139 129	77.19 % 76.78 %	20.38 % 20.94 %	2.43 % 2.28 %
Job & Career	5918 6141	4407 4597	1369 1405	142 139	74.47 % 74.86 %	23.13 % 22.88 %	2.40 % 2.26 %
Dating	5907 6047	4330 4414	1439 1503	138 130	73.30 % 72.99 %	24.36 % 24.86 %	2.34 % 2.15 %
Other	5907 5924	4634 4656	1120 1132	153 136	78.45 % 78.60 %	18.96 % 19.11 %	2.59 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5360 5493	3949 4040	1278 1333	133 120	73.68 % 73.55 %	23.84 % 24.27 %	2.48 % 2.18 %
Outlook Mail	5461 5410	4108 4049	1232 1237	121 124	75.22 % 74.84 %	22.56 % 22.87 %	2.22 % 2.29 %
Yahoo Mail	5550 5466	4209 4147	1223 1190	118 129	75.84 % 75.87 %	22.04 % 21.77 %	2.13 % 2.36 %
AOL Mail	5429 5437	4148 4172	1153 1139	128 126	76.40 % 76.73 %	21.24 % 20.95 %	2.36 % 2.32 %
Mail.com	5528 5301	4361 4163	1042 1014	125 124	78.89 % 78.53 %	18.85 % 19.13 %	2.26 % 2.34 %
Yandex Mail	5569 5331	4255 4021	1192 1187	122 123	76.41 % 75.43 %	21.40 % 22.27 %	2.19 % 2.31 %
GMX Mail	5418 5449	4051 4126	1244 1205	123 118	74.77 % 75.72 %	22.96 % 22.11 %	2.27 % 2.17 %
Zoho Mail	5521 5544	4308 4368	1088 1053	125 123	78.03 % 78.79 %	19.71 % 18.99 %	2.26 % 2.22 %
ProtonMail	5639 5452	4482 4368	1032 949	125 135	79.48 % 80.12 %	18.30 % 17.41 %	2.22 % 2.48 %
Custom Mail	5386 5361	4313 4278	957 974	116 109	80.08 % 79.80 %	17.77 % 18.17 %	2.15 % 2.03 %
iCloud Mail	5534 5400	4043 3973	1354 1298	137 129	73.06 % 73.57 %	24.47 % 24.04 %	2.48 % 2.39 %
Tuta	5675 5566	4483 4402	1062 1033	130 131	79.00 % 79.09 %	18.71 % 18.56 %	2.29 % 2.35 %
Juno.com	5728 5419	4584 4290	998 999	146 130	80.03 % 79.17 %	17.42 % 18.44 %	2.55 % 2.40 %
Mailfence	5503 5702	4350 4488	1026 1073	127 141	79.05 % 78.71 %	18.64 % 18.82 %	2.31 % 2.47 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.