Postmark and SendPulse Email Deliverability Comparison

Postmark

SendPulse

In this comparison, the deliverability of Postmark and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.919 65.508	50.483 50.749	13.108 13.326	1.328 1.433

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.76 % 77.47 %	20.19 % 20.34 %	2.05 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4961 5110	3834 3956	1029 1033	98 121	77.28 % 77.42 %	20.74 % 20.22 %	1.98 % 2.37 %
Elektronics	4886 4993	3792 3891	995 1001	99 101	77.61 % 77.93 %	20.36 % 20.05 %	2.03 % 2.02 %
Entertainment	5077 5087	3911 3928	1056 1042	110 117	77.03 % 77.22 %	20.80 % 20.48 %	2.17 % 2.30 %
Cosmetics & Beauty	4939 4972	3857 3935	987 935	95 102	78.09 % 79.14 %	19.98 % 18.81 %	1.92 % 2.05 %
Food & Drink	5041 5122	3880 3924	1060 1087	101 111	76.97 % 76.61 %	21.03 % 21.22 %	2.00 % 2.17 %
Home & Garden	4911 5188	3830 3966	976 1112	105 110	77.99 % 76.45 %	19.87 % 21.43 %	2.14 % 2.12 %
Finance	5187 5143	4202 4171	882 860	103 112	81.01 % 81.10 %	17.00 % 16.72 %	1.99 % 2.18 %
Health	4990 4963	4089 3984	799 869	102 110	81.94 % 80.27 %	16.01 % 17.51 %	2.04 % 2.22 %
Pets	5064 5008	3908 3834	1048 1063	108 111	77.17 % 76.56 %	20.70 % 21.23 %	2.13 % 2.22 %
Sport & Fitness	4964 4897	3838 3767	1030 1023	96 107	77.32 % 76.92 %	20.75 % 20.89 %	1.93 % 2.19 %
Job & Career	4917 4967	3695 3695	1123 1157	99 115	75.15 % 74.39 %	22.84 % 23.29 %	2.01 % 2.32 %
Dating	4963 5056	3653 3710	1210 1234	100 112	73.60 % 73.38 %	24.38 % 24.41 %	2.01 % 2.22 %
Other	5019 5002	3994 3988	913 910	112 104	79.58 % 79.73 %	18.19 % 18.19 %	2.23 % 2.08 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4490 4771	3294 3501	1111 1170	85 100	73.36 % 73.38 %	24.74 % 24.52 %	1.89 % 2.10 %
Outlook Mail	4554 4644	3450 3536	1009 1011	95 97	75.76 % 76.14 %	22.16 % 21.77 %	2.09 % 2.09 %
Yahoo Mail	4733 4584	3613 3487	1022 994	98 103	76.34 % 76.07 %	21.59 % 21.68 %	2.07 % 2.25 %
AOL Mail	4753 4609	3652 3555	1003 958	98 96	76.84 % 77.13 %	21.10 % 20.79 %	2.06 % 2.08 %
Mail.com	4829 4745	3857 3739	871 902	101 104	79.87 % 78.80 %	18.04 % 19.01 %	2.09 % 2.19 %
Yandex Mail	4621 4680	3537 3599	990 984	94 97	76.54 % 76.90 %	21.42 % 21.03 %	2.03 % 2.07 %
GMX Mail	4662 4637	3517 3493	1045 1034	100 110	75.44 % 75.33 %	22.42 % 22.30 %	2.15 % 2.37 %
Zoho Mail	4636 4629	3676 3620	865 913	95 96	79.29 % 78.20 %	18.66 % 19.72 %	2.05 % 2.07 %
ProtonMail	4513 4869	3599 3895	831 861	83 113	79.75 % 80.00 %	18.41 % 17.68 %	1.84 % 2.32 %
Custom Mail	4622 4535	3768 3639	751 797	103 99	81.52 % 80.24 %	16.25 % 17.57 %	2.23 % 2.18 %
iCloud Mail	4550 4715	3366 3452	1091 1163	93 100	73.98 % 73.21 %	23.98 % 24.67 %	2.04 % 2.12 %
Tuta	4689 4662	3755 3731	835 825	99 106	80.08 % 80.03 %	17.81 % 17.70 %	2.11 % 2.27 %
Juno.com	4771 4745	3796 3766	880 869	95 110	79.56 % 79.37 %	18.44 % 18.31 %	1.99 % 2.32 %
Mailfence	4496 4683	3603 3736	804 845	89 102	80.14 % 79.78 %	17.88 % 18.04 %	1.98 % 2.18 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.