Postmark and SendPulse Email Deliverability Comparison

Postmark

SendPulse

In this comparison, the deliverability of Postmark and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.170 65.521	50.776 50.907	13.059 13.179	1.335 1.435

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.91 % 77.70 %	20.04 % 20.11 %	2.05 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5054 4961	3909 3876	1048 976	97 109	77.34 % 78.13 %	20.74 % 19.67 %	1.92 % 2.20 %
Elektronics	4865 4951	3784 3874	983 974	98 103	77.78 % 78.25 %	20.21 % 19.67 %	2.01 % 2.08 %
Entertainment	4883 5077	3811 3934	967 1030	105 113	78.05 % 77.49 %	19.80 % 20.29 %	2.15 % 2.23 %
Cosmetics & Beauty	5003 5054	3922 3971	985 973	96 110	78.39 % 78.57 %	19.69 % 19.25 %	1.92 % 2.18 %
Food & Drink	5094 5089	3918 3929	1077 1048	99 112	76.91 % 77.21 %	21.14 % 20.59 %	1.94 % 2.20 %
Home & Garden	5052 5184	3925 3978	1016 1090	111 116	77.69 % 76.74 %	20.11 % 21.03 %	2.20 % 2.24 %
Finance	5254 5048	4268 4090	882 851	104 107	81.23 % 81.02 %	16.79 % 16.86 %	1.98 % 2.12 %
Health	4946 5057	4022 4087	816 850	108 120	81.32 % 80.82 %	16.50 % 16.81 %	2.18 % 2.37 %
Pets	5085 4983	3940 3812	1041 1064	104 107	77.48 % 76.50 %	20.47 % 21.35 %	2.05 % 2.15 %
Sport & Fitness	5081 4837	3966 3733	1018 998	97 106	78.06 % 77.18 %	20.04 % 20.63 %	1.91 % 2.19 %
Job & Career	4957 5053	3705 3779	1146 1168	106 106	74.74 % 74.79 %	23.12 % 23.11 %	2.14 % 2.10 %
Dating	4950 5039	3655 3706	1198 1225	97 108	73.84 % 73.55 %	24.20 % 24.31 %	1.96 % 2.14 %
Other	4946 5188	3951 4138	882 932	113 118	79.88 % 79.76 %	17.83 % 17.96 %	2.28 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4513 4730	3341 3484	1083 1153	89 93	74.03 % 73.66 %	24.00 % 24.38 %	1.97 % 1.97 %
Outlook Mail	4625 4582	3521 3492	1012 991	92 99	76.13 % 76.21 %	21.88 % 21.63 %	1.99 % 2.16 %
Yahoo Mail	4521 4631	3465 3546	960 976	96 109	76.64 % 76.57 %	21.23 % 21.08 %	2.12 % 2.35 %
AOL Mail	4776 4770	3694 3701	980 966	102 103	77.35 % 77.59 %	20.52 % 20.25 %	2.14 % 2.16 %
Mail.com	4943 4783	3946 3763	900 911	97 109	79.83 % 78.67 %	18.21 % 19.05 %	1.96 % 2.28 %
Yandex Mail	4742 4563	3626 3505	1017 962	99 96	76.47 % 76.81 %	21.45 % 21.08 %	2.09 % 2.10 %
GMX Mail	4579 4712	3454 3565	1030 1039	95 108	75.43 % 75.66 %	22.49 % 22.05 %	2.07 % 2.29 %
Zoho Mail	4664 4706	3665 3713	905 896	94 97	78.58 % 78.90 %	19.40 % 19.04 %	2.02 % 2.06 %
ProtonMail	4584 4718	3702 3802	793 802	89 114	80.76 % 80.58 %	17.30 % 17.00 %	1.94 % 2.42 %
Custom Mail	4579 4638	3710 3743	766 803	103 92	81.02 % 80.70 %	16.73 % 17.31 %	2.25 % 1.98 %
iCloud Mail	4644 4689	3451 3459	1095 1131	98 99	74.31 % 73.77 %	23.58 % 24.12 %	2.11 % 2.11 %
Tuta	4740 4589	3800 3638	842 848	98 103	80.17 % 79.28 %	17.76 % 18.48 %	2.07 % 2.24 %
Juno.com	4891 4703	3897 3751	893 848	101 104	79.68 % 79.76 %	18.26 % 18.03 %	2.07 % 2.21 %
Mailfence	4369 4707	3504 3745	783 853	82 109	80.20 % 79.56 %	17.92 % 18.12 %	1.88 % 2.32 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.