Postmark and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Postmark and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.968 466.084	58.513 351.556	9.753 96.728	2.702 17.800

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
82.45 % 75.43 %	13.74 % 20.75 %	3.81 % 3.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5537 36346	4670 28418	662 6649	205 1279	84.34 % 78.19 %	11.96 % 18.29 %	3.70 % 3.52 %
Elektronics	5505 35943	4609 27336	710 7281	186 1326	83.72 % 76.05 %	12.90 % 20.26 %	3.38 % 3.69 %
Entertainment	5319 36291	4371 27269	741 7648	207 1374	82.18 % 75.14 %	13.93 % 21.07 %	3.89 % 3.79 %
Cosmetics & Beauty	5459 35406	4481 26685	760 7325	218 1396	82.08 % 75.37 %	13.92 % 20.69 %	3.99 % 3.94 %
Food & Drink	5286 35626	4509 27869	615 6492	162 1265	85.30 % 78.23 %	11.63 % 18.22 %	3.06 % 3.55 %
Home & Garden	5504 35749	4690 28015	635 6507	179 1227	85.21 % 78.37 %	11.54 % 18.20 %	3.25 % 3.43 %
Finance	5547 35708	4403 25860	882 8434	262 1414	79.38 % 72.42 %	15.90 % 23.62 %	4.72 % 3.96 %
Health	5399 35724	4378 26138	795 8180	226 1406	81.09 % 73.17 %	14.72 % 22.90 %	4.19 % 3.94 %
Pets	5541 36014	4634 27859	706 6793	201 1362	83.63 % 77.36 %	12.74 % 18.86 %	3.63 % 3.78 %
Sport & Fitness	5361 35575	4375 26417	794 7654	192 1504	81.61 % 74.26 %	14.81 % 21.52 %	3.58 % 4.23 %
Job & Career	5466 35713	4371 26254	862 7984	233 1475	79.97 % 73.51 %	15.77 % 22.36 %	4.26 % 4.13 %
Dating	5448 35902	4352 25523	862 8863	234 1516	79.88 % 71.09 %	15.82 % 24.69 %	4.30 % 4.22 %
Other	5596 36087	4670 27913	729 6918	197 1256	83.45 % 77.35 %	13.03 % 19.17 %	3.52 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5436 45818	4170 32902	988 11053	278 1863	76.71 % 71.81 %	18.18 % 24.12 %	5.11 % 4.07 %
Outlook Mail	5238 45022	4220 32790	802 10366	216 1866	80.57 % 72.83 %	15.31 % 23.02 %	4.12 % 4.14 %
Yahoo Mail	5421 44865	4433 33736	778 9439	210 1690	81.77 % 75.19 %	14.35 % 21.04 %	3.87 % 3.77 %
AOL Mail	5516 44810	4503 33563	787 9437	226 1810	81.64 % 74.90 %	14.27 % 21.06 %	4.10 % 4.04 %
Mail.com	5408 44797	4479 34183	721 8951	208 1663	82.82 % 76.31 %	13.33 % 19.98 %	3.85 % 3.71 %
Yandex Mail	5347 45209	4318 33320	814 10099	215 1790	80.76 % 73.70 %	15.22 % 22.34 %	4.02 % 3.96 %
GMX Mail	5484 44769	4626 34035	665 9109	193 1625	84.35 % 76.02 %	12.13 % 20.35 %	3.52 % 3.63 %
Zoho Mail	5625 44985	4750 34764	689 8646	186 1575	84.44 % 77.28 %	12.25 % 19.22 %	3.31 % 3.50 %
ProtonMail	5409 44458	4615 34344	611 8555	183 1559	85.32 % 77.25 %	11.30 % 19.24 %	3.38 % 3.51 %
Custom Mail	5524 44919	4718 35040	628 8280	178 1599	85.41 % 78.01 %	11.37 % 18.43 %	3.22 % 3.56 %
iCloud Mail	5547 5470	4341 4036	961 1126	245 308	78.26 % 73.78 %	17.32 % 20.59 %	4.42 % 5.63 %
Tuta	5570 5434	4705 4352	682 845	183 237	84.47 % 80.09 %	12.24 % 15.55 %	3.29 % 4.36 %
Juno.com	5443 5528	4635 4491	627 822	181 215	85.16 % 81.24 %	11.52 % 14.87 %	3.33 % 3.89 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.