Postmark and SendPulse Email Deliverability Comparison

Postmark

SendPulse

In this comparison, the deliverability of Postmark and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.027 65.545	50.616 50.781	13.085 13.336	1.326 1.428

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.84 % 77.48 %	20.12 % 20.35 %	2.04 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4970 5035	3843 3913	1033 1009	94 113	77.32 % 77.72 %	20.78 % 20.04 %	1.89 % 2.24 %
Elektronics	4862 4968	3785 3882	983 991	94 95	77.85 % 78.14 %	20.22 % 19.95 %	1.93 % 1.91 %
Entertainment	4997 5195	3877 4013	1015 1067	105 115	77.59 % 77.25 %	20.31 % 20.54 %	2.10 % 2.21 %
Cosmetics & Beauty	4939 4954	3869 3908	976 947	94 99	78.34 % 78.89 %	19.76 % 19.12 %	1.90 % 2.00 %
Food & Drink	5061 5162	3882 3968	1078 1080	101 114	76.70 % 76.87 %	21.30 % 20.92 %	2.00 % 2.21 %
Home & Garden	5067 5130	3946 3919	1012 1098	109 113	77.88 % 76.39 %	19.97 % 21.40 %	2.15 % 2.20 %
Finance	5190 5131	4199 4147	884 871	107 113	80.91 % 80.82 %	17.03 % 16.98 %	2.06 % 2.20 %
Health	4964 4987	4038 4009	818 859	108 119	81.35 % 80.39 %	16.48 % 17.22 %	2.18 % 2.39 %
Pets	5115 4996	3960 3809	1051 1077	104 110	77.42 % 76.24 %	20.55 % 21.56 %	2.03 % 2.20 %
Sport & Fitness	4997 4862	3891 3731	1008 1022	98 109	77.87 % 76.74 %	20.17 % 21.02 %	1.96 % 2.24 %
Job & Career	4970 5070	3720 3786	1149 1175	101 109	74.85 % 74.67 %	23.12 % 23.18 %	2.03 % 2.15 %
Dating	4915 4997	3632 3662	1185 1225	98 110	73.90 % 73.28 %	24.11 % 24.51 %	1.99 % 2.20 %
Other	4980 5058	3974 4034	893 915	113 109	79.80 % 79.75 %	17.93 % 18.09 %	2.27 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4525 4732	3346 3471	1094 1165	85 96	73.94 % 73.35 %	24.18 % 24.62 %	1.88 % 2.03 %
Outlook Mail	4546 4549	3464 3454	993 999	89 96	76.20 % 75.93 %	21.84 % 21.96 %	1.96 % 2.11 %
Yahoo Mail	4730 4638	3610 3525	1018 1008	102 105	76.32 % 76.00 %	21.52 % 21.73 %	2.16 % 2.26 %
AOL Mail	4744 4717	3664 3639	980 977	100 101	77.23 % 77.15 %	20.66 % 20.71 %	2.11 % 2.14 %
Mail.com	4897 4769	3912 3748	888 916	97 105	79.89 % 78.59 %	18.13 % 19.21 %	1.98 % 2.20 %
Yandex Mail	4667 4566	3569 3508	1003 965	95 93	76.47 % 76.83 %	21.49 % 21.13 %	2.04 % 2.04 %
GMX Mail	4666 4737	3499 3577	1066 1050	101 110	74.99 % 75.51 %	22.85 % 22.17 %	2.16 % 2.32 %
Zoho Mail	4684 4659	3686 3659	906 901	92 99	78.69 % 78.54 %	19.34 % 19.34 %	1.96 % 2.12 %
ProtonMail	4568 4857	3673 3885	810 858	85 114	80.41 % 79.99 %	17.73 % 17.67 %	1.86 % 2.35 %
Custom Mail	4630 4631	3781 3700	744 833	105 98	81.66 % 79.90 %	16.07 % 17.99 %	2.27 % 2.12 %
iCloud Mail	4587 4644	3396 3430	1093 1117	98 97	74.04 % 73.86 %	23.83 % 24.05 %	2.14 % 2.09 %
Tuta	4684 4587	3760 3656	826 827	98 104	80.27 % 79.70 %	17.63 % 18.03 %	2.09 % 2.27 %
Juno.com	4737 4745	3776 3768	866 872	95 105	79.71 % 79.41 %	18.28 % 18.38 %	2.01 % 2.21 %
Mailfence	4362 4714	3480 3761	798 848	84 105	79.78 % 79.78 %	18.29 % 17.99 %	1.93 % 2.23 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.