Postmark and SendPulse Email Deliverability Comparison

Postmark

SendPulse

In this comparison, the deliverability of Postmark and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.208 76.163	59.446 59.199	15.216 15.314	1.546 1.650

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.00 % 77.73 %	19.97 % 20.11 %	2.03 % 2.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5962 5710	4609 4458	1237 1122	116 130	77.31 % 78.07 %	20.75 % 19.65 %	1.95 % 2.28 %
Elektronics	5746 5611	4487 4377	1135 1117	124 117	78.09 % 78.01 %	19.75 % 19.91 %	2.16 % 2.09 %
Entertainment	5767 5959	4475 4632	1177 1195	115 132	77.60 % 77.73 %	20.41 % 20.05 %	1.99 % 2.22 %
Cosmetics & Beauty	5867 5900	4599 4625	1151 1150	117 125	78.39 % 78.39 %	19.62 % 19.49 %	1.99 % 2.12 %
Food & Drink	5848 5778	4519 4442	1222 1211	107 125	77.27 % 76.88 %	20.90 % 20.96 %	1.83 % 2.16 %
Home & Garden	5964 6048	4638 4659	1204 1254	122 135	77.77 % 77.03 %	20.19 % 20.73 %	2.05 % 2.23 %
Finance	6130 5882	4988 4780	1017 980	125 122	81.37 % 81.26 %	16.59 % 16.66 %	2.04 % 2.07 %
Health	5936 5858	4850 4721	963 1002	123 135	81.70 % 80.59 %	16.22 % 17.10 %	2.07 % 2.30 %
Pets	6013 5837	4653 4497	1238 1218	122 122	77.38 % 77.04 %	20.59 % 20.87 %	2.03 % 2.09 %
Sport & Fitness	5783 5742	4507 4438	1161 1176	115 128	77.94 % 77.29 %	20.08 % 20.48 %	1.99 % 2.23 %
Job & Career	5694 5909	4272 4421	1306 1365	116 123	75.03 % 74.82 %	22.94 % 23.10 %	2.04 % 2.08 %
Dating	5757 5895	4271 4349	1375 1429	111 117	74.19 % 73.77 %	23.88 % 24.24 %	1.93 % 1.98 %
Other	5741 6034	4578 4800	1030 1095	133 139	79.74 % 79.55 %	17.94 % 18.15 %	2.32 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5221 5443	3883 4037	1236 1298	102 108	74.37 % 74.17 %	23.67 % 23.85 %	1.95 % 1.98 %
Outlook Mail	5281 5379	4016 4066	1158 1200	107 113	76.05 % 75.59 %	21.93 % 22.31 %	2.03 % 2.10 %
Yahoo Mail	5483 5400	4202 4136	1170 1135	111 129	76.64 % 76.59 %	21.34 % 21.02 %	2.02 % 2.39 %
AOL Mail	5582 5473	4329 4227	1136 1130	117 116	77.55 % 77.23 %	20.35 % 20.65 %	2.10 % 2.12 %
Mail.com	5748 5462	4587 4310	1051 1033	110 119	79.80 % 78.91 %	18.28 % 18.91 %	1.91 % 2.18 %
Yandex Mail	5529 5257	4238 4024	1173 1120	118 113	76.65 % 76.55 %	21.22 % 21.30 %	2.13 % 2.15 %
GMX Mail	5207 5518	3936 4189	1164 1211	107 118	75.59 % 75.92 %	22.35 % 21.95 %	2.05 % 2.14 %
Zoho Mail	5432 5370	4256 4240	1070 1024	106 106	78.35 % 78.96 %	19.70 % 19.07 %	1.95 % 1.97 %
ProtonMail	5417 5554	4360 4459	958 963	99 132	80.49 % 80.28 %	17.69 % 17.34 %	1.83 % 2.38 %
Custom Mail	5335 5347	4329 4305	889 934	117 108	81.14 % 80.51 %	16.66 % 17.47 %	2.19 % 2.02 %
iCloud Mail	5272 5477	3941 4062	1219 1299	112 116	74.75 % 74.16 %	23.12 % 23.72 %	2.12 % 2.12 %
Tuta	5623 5462	4510 4341	999 994	114 127	80.21 % 79.48 %	17.77 % 18.20 %	2.03 % 2.33 %
Juno.com	5731 5448	4578 4362	1029 964	124 122	79.88 % 80.07 %	17.95 % 17.69 %	2.16 % 2.24 %
Mailfence	5347 5573	4281 4441	964 1009	102 123	80.06 % 79.69 %	18.03 % 18.11 %	1.91 % 2.21 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.