Postmark and SendPulse Email Deliverability Comparison

Postmark

SendPulse

In this comparison, the deliverability of Postmark and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.364 76.294	60.340 58.803	15.418 15.719	1.606 1.772

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.99 % 77.07 %	19.93 % 20.60 %	2.08 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6125 5685	4737 4390	1265 1157	123 138	77.34 % 77.22 %	20.65 % 20.35 %	2.01 % 2.43 %
Elektronics	5829 5616	4554 4308	1152 1170	123 138	78.13 % 76.71 %	19.76 % 20.83 %	2.11 % 2.46 %
Entertainment	5939 5869	4607 4518	1218 1219	114 132	77.57 % 76.98 %	20.51 % 20.77 %	1.92 % 2.25 %
Cosmetics & Beauty	5972 6038	4699 4671	1157 1221	116 146	78.68 % 77.36 %	19.37 % 20.22 %	1.94 % 2.42 %
Food & Drink	5914 5714	4591 4386	1211 1201	112 127	77.63 % 76.76 %	20.48 % 21.02 %	1.89 % 2.22 %
Home & Garden	6083 6021	4729 4627	1227 1244	127 150	77.74 % 76.85 %	20.17 % 20.66 %	2.09 % 2.49 %
Finance	5980 5828	4887 4693	957 1003	136 132	81.72 % 80.53 %	16.00 % 17.21 %	2.27 % 2.26 %
Health	6023 5935	4892 4739	1009 1050	122 146	81.22 % 79.85 %	16.75 % 17.69 %	2.03 % 2.46 %
Pets	6058 5872	4677 4504	1257 1235	124 133	77.20 % 76.70 %	20.75 % 21.03 %	2.05 % 2.26 %
Sport & Fitness	5761 5628	4496 4323	1142 1178	123 127	78.04 % 76.81 %	19.82 % 20.93 %	2.14 % 2.26 %
Job & Career	5954 6073	4491 4516	1339 1418	124 139	75.43 % 74.36 %	22.49 % 23.35 %	2.08 % 2.29 %
Dating	5963 5989	4403 4370	1436 1493	124 126	73.84 % 72.97 %	24.08 % 24.93 %	2.08 % 2.10 %
Other	5763 6026	4577 4758	1048 1130	138 138	79.42 % 78.96 %	18.18 % 18.75 %	2.39 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5361 5491	3973 4026	1270 1343	118 122	74.11 % 73.32 %	23.69 % 24.46 %	2.20 % 2.22 %
Outlook Mail	5479 5429	4166 4069	1206 1235	107 125	76.04 % 74.95 %	22.01 % 22.75 %	1.95 % 2.30 %
Yahoo Mail	5570 5400	4261 4093	1199 1176	110 131	76.50 % 75.80 %	21.53 % 21.78 %	1.97 % 2.43 %
AOL Mail	5446 5475	4213 4183	1110 1163	123 129	77.36 % 76.40 %	20.38 % 21.24 %	2.26 % 2.36 %
Mail.com	5653 5368	4514 4214	1027 1027	112 127	79.85 % 78.50 %	18.17 % 19.13 %	1.98 % 2.37 %
Yandex Mail	5609 5335	4327 4024	1168 1186	114 125	77.14 % 75.43 %	20.82 % 22.23 %	2.03 % 2.34 %
GMX Mail	5412 5479	4097 4148	1202 1212	113 119	75.70 % 75.71 %	22.21 % 22.12 %	2.09 % 2.17 %
Zoho Mail	5461 5412	4290 4256	1060 1036	111 120	78.56 % 78.64 %	19.41 % 19.14 %	2.03 % 2.22 %
ProtonMail	5591 5485	4497 4385	986 962	108 138	80.43 % 79.95 %	17.64 % 17.54 %	1.93 % 2.52 %
Custom Mail	5358 5425	4335 4334	915 978	108 113	80.91 % 79.89 %	17.08 % 18.03 %	2.02 % 2.08 %
iCloud Mail	5528 5395	4107 3957	1298 1312	123 126	74.29 % 73.35 %	23.48 % 24.32 %	2.23 % 2.34 %
Tuta	5765 5543	4608 4374	1039 1034	118 135	79.93 % 78.91 %	18.02 % 18.65 %	2.05 % 2.44 %
Juno.com	5695 5416	4582 4302	982 984	131 130	80.46 % 79.43 %	17.24 % 18.17 %	2.30 % 2.40 %
Mailfence	5436 5641	4370 4438	956 1071	110 132	80.39 % 78.67 %	17.59 % 18.99 %	2.02 % 2.34 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.