Postmark and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Postmark and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.308 439.390	36.117 330.501	6.404 92.288	1.787 16.601

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.51 % 75.22 %	14.45 % 21.00 %	4.03 % 3.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3433 34340	2867 26802	434 6351	132 1187	83.51 % 78.05 %	12.64 % 18.49 %	3.85 % 3.46 %
Elektronics	3414 33911	2823 25707	466 6961	125 1243	82.69 % 75.81 %	13.65 % 20.53 %	3.66 % 3.67 %
Entertainment	3342 34260	2714 25682	492 7310	136 1268	81.21 % 74.96 %	14.72 % 21.34 %	4.07 % 3.70 %
Cosmetics & Beauty	3358 33277	2715 25012	496 6969	147 1296	80.85 % 75.16 %	14.77 % 20.94 %	4.38 % 3.89 %
Food & Drink	3326 33621	2816 26234	407 6200	103 1187	84.67 % 78.03 %	12.24 % 18.44 %	3.10 % 3.53 %
Home & Garden	3410 33727	2873 26372	419 6211	118 1144	84.25 % 78.19 %	12.29 % 18.42 %	3.46 % 3.39 %
Finance	3489 33627	2723 24254	579 8048	187 1325	78.05 % 72.13 %	16.60 % 23.93 %	5.36 % 3.94 %
Health	3338 33648	2671 24512	516 7806	151 1330	80.02 % 72.85 %	15.46 % 23.20 %	4.52 % 3.95 %
Pets	3502 33917	2892 26190	472 6463	138 1264	82.58 % 77.22 %	13.48 % 19.06 %	3.94 % 3.73 %
Sport & Fitness	3373 33488	2723 24798	521 7280	129 1410	80.73 % 74.05 %	15.45 % 21.74 %	3.82 % 4.21 %
Job & Career	3392 33669	2684 24712	555 7603	153 1354	79.13 % 73.40 %	16.36 % 22.58 %	4.51 % 4.02 %
Dating	3355 33860	2663 23954	554 8484	138 1422	79.37 % 70.74 %	16.51 % 25.06 %	4.11 % 4.20 %
Other	3576 34045	2953 26272	493 6602	130 1171	82.58 % 77.17 %	13.79 % 19.39 %	3.64 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3380 43756	2556 31407	635 10618	189 1731	75.62 % 71.78 %	18.79 % 24.27 %	5.59 % 3.96 %
Outlook Mail	3267 43038	2603 31259	527 10010	137 1769	79.68 % 72.63 %	16.13 % 23.26 %	4.19 % 4.11 %
Yahoo Mail	3432 42807	2776 32126	518 9084	138 1597	80.89 % 75.05 %	15.09 % 21.22 %	4.02 % 3.73 %
AOL Mail	3495 42726	2818 31934	522 9080	155 1712	80.63 % 74.74 %	14.94 % 21.25 %	4.43 % 4.01 %
Mail.com	3428 42813	2808 32602	481 8631	139 1580	81.91 % 76.15 %	14.03 % 20.16 %	4.05 % 3.69 %
Yandex Mail	3340 43122	2660 31692	534 9724	146 1706	79.64 % 73.49 %	15.99 % 22.55 %	4.37 % 3.96 %
GMX Mail	3391 42698	2828 32354	430 8797	133 1547	83.40 % 75.77 %	12.68 % 20.60 %	3.92 % 3.62 %
Zoho Mail	3521 42887	2938 33071	457 8330	126 1486	83.44 % 77.11 %	12.98 % 19.42 %	3.58 % 3.46 %
ProtonMail	3357 42457	2836 32713	398 8268	123 1476	84.48 % 77.05 %	11.86 % 19.47 %	3.66 % 3.48 %
Custom Mail	3365 42797	2852 33318	408 7965	105 1514	84.75 % 77.85 %	12.12 % 18.61 %	3.12 % 3.54 %
iCloud Mail	3409 3429	2622 2517	619 717	168 195	76.91 % 73.40 %	18.16 % 20.91 %	4.93 % 5.69 %
Tuta	3543 3405	2971 2711	456 543	116 151	83.86 % 79.62 %	12.87 % 15.95 %	3.27 % 4.43 %
Juno.com	3380 3455	2849 2797	419 521	112 137	84.29 % 80.96 %	12.40 % 15.08 %	3.31 % 3.97 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.