Postmark and SendPulse Email Deliverability Comparison

Postmark

SendPulse

In this comparison, the deliverability of Postmark and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.798 76.266	59.444 59.089	15.641 15.514	1.713 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 77.48 %	20.37 % 20.34 %	2.23 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6023 5690	4621 4429	1271 1131	131 130	76.72 % 77.84 %	21.10 % 19.88 %	2.17 % 2.28 %
Elektronics	5836 5638	4530 4361	1176 1156	130 121	77.62 % 77.35 %	20.15 % 20.50 %	2.23 % 2.15 %
Entertainment	5800 5928	4456 4585	1225 1216	119 127	76.83 % 77.34 %	21.12 % 20.51 %	2.05 % 2.14 %
Cosmetics & Beauty	5908 5965	4597 4648	1184 1186	127 131	77.81 % 77.92 %	20.04 % 19.88 %	2.15 % 2.20 %
Food & Drink	5933 5717	4555 4403	1256 1193	122 121	76.77 % 77.02 %	21.17 % 20.87 %	2.06 % 2.12 %
Home & Garden	6024 6123	4641 4724	1249 1256	134 143	77.04 % 77.15 %	20.73 % 20.51 %	2.22 % 2.34 %
Finance	6100 5877	4945 4747	1013 1004	142 126	81.07 % 80.77 %	16.61 % 17.08 %	2.33 % 2.14 %
Health	6121 5887	4955 4709	1027 1039	139 139	80.95 % 79.99 %	16.78 % 17.65 %	2.27 % 2.36 %
Pets	6016 5851	4606 4514	1275 1216	135 121	76.56 % 77.15 %	21.19 % 20.78 %	2.24 % 2.07 %
Sport & Fitness	5696 5673	4426 4392	1145 1159	125 122	77.70 % 77.42 %	20.10 % 20.43 %	2.19 % 2.15 %
Job & Career	5828 6013	4344 4496	1351 1391	133 126	74.54 % 74.77 %	23.18 % 23.13 %	2.28 % 2.10 %
Dating	5816 5915	4275 4331	1409 1465	132 119	73.50 % 73.22 %	24.23 % 24.77 %	2.27 % 2.01 %
Other	5697 5989	4493 4750	1060 1102	144 137	78.87 % 79.31 %	18.61 % 18.40 %	2.53 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5291 5410	3899 3993	1274 1310	118 107	73.69 % 73.81 %	24.08 % 24.21 %	2.23 % 1.98 %
Outlook Mail	5439 5464	4102 4106	1216 1238	121 120	75.42 % 75.15 %	22.36 % 22.66 %	2.22 % 2.20 %
Yahoo Mail	5571 5363	4230 4088	1222 1147	119 128	75.93 % 76.23 %	21.94 % 21.39 %	2.14 % 2.39 %
AOL Mail	5502 5454	4233 4191	1137 1146	132 117	76.94 % 76.84 %	20.67 % 21.01 %	2.40 % 2.15 %
Mail.com	5715 5439	4517 4287	1074 1033	124 119	79.04 % 78.82 %	18.79 % 18.99 %	2.17 % 2.19 %
Yandex Mail	5557 5348	4241 4062	1193 1169	123 117	76.32 % 75.95 %	21.47 % 21.86 %	2.21 % 2.19 %
GMX Mail	5337 5527	4004 4190	1212 1223	121 114	75.02 % 75.81 %	22.71 % 22.13 %	2.27 % 2.06 %
Zoho Mail	5427 5436	4225 4302	1085 1024	117 110	77.85 % 79.14 %	19.99 % 18.84 %	2.16 % 2.02 %
ProtonMail	5458 5477	4373 4395	975 953	110 129	80.12 % 80.24 %	17.86 % 17.40 %	2.02 % 2.36 %
Custom Mail	5333 5440	4300 4367	914 966	119 107	80.63 % 80.28 %	17.14 % 17.76 %	2.23 % 1.97 %
iCloud Mail	5380 5428	3973 4012	1279 1299	128 117	73.85 % 73.91 %	23.77 % 23.93 %	2.38 % 2.16 %
Tuta	5717 5439	4544 4318	1046 991	127 130	79.48 % 79.39 %	18.30 % 18.22 %	2.22 % 2.39 %
Juno.com	5712 5435	4540 4351	1033 962	139 122	79.48 % 80.06 %	18.08 % 17.70 %	2.43 % 2.24 %
Mailfence	5359 5606	4263 4427	981 1053	115 126	79.55 % 78.97 %	18.31 % 18.78 %	2.15 % 2.25 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.