Postmark and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Postmark and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
8.760 403.826	7.088 302.925	1.300 86.065	372 14.836

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.91 % 75.01 %	14.84 % 21.31 %	4.25 % 3.67 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	680 31618	565 24625	90 5927	25 1066	83.09 % 77.88 %	13.24 % 18.75 %	3.68 % 3.37 %
Elektronics	698 31199	582 23556	94 6514	22 1129	83.38 % 75.50 %	13.47 % 20.88 %	3.15 % 3.62 %
Entertainment	677 31532	548 23579	102 6826	27 1127	80.95 % 74.78 %	15.07 % 21.65 %	3.99 % 3.57 %
Cosmetics & Beauty	634 30626	506 22948	99 6506	29 1172	79.81 % 74.93 %	15.62 % 21.24 %	4.57 % 3.83 %
Food & Drink	656 30894	553 24051	85 5777	18 1066	84.30 % 77.85 %	12.96 % 18.70 %	2.74 % 3.45 %
Home & Garden	697 30943	580 24153	88 5774	29 1016	83.21 % 78.06 %	12.63 % 18.66 %	4.16 % 3.28 %
Finance	724 30946	555 22247	123 7521	46 1178	76.66 % 71.89 %	16.99 % 24.30 %	6.35 % 3.81 %
Health	657 30964	523 22467	104 7309	30 1188	79.60 % 72.56 %	15.83 % 23.60 %	4.57 % 3.84 %
Pets	706 31079	576 23955	100 5995	30 1129	81.59 % 77.08 %	14.16 % 19.29 %	4.25 % 3.63 %
Sport & Fitness	621 30781	505 22759	95 6777	21 1245	81.32 % 73.94 %	15.30 % 22.02 %	3.38 % 4.04 %
Job & Career	702 30837	547 22586	120 7048	35 1203	77.92 % 73.24 %	17.09 % 22.86 %	4.99 % 3.90 %
Dating	625 31066	493 21844	103 7943	29 1279	78.88 % 70.31 %	16.48 % 25.57 %	4.64 % 4.12 %
Other	683 31341	555 24155	97 6148	31 1038	81.26 % 77.07 %	14.20 % 19.62 %	4.54 % 3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	691 40942	516 29395	135 9991	40 1556	74.67 % 71.80 %	19.54 % 24.40 %	5.79 % 3.80 %
Outlook Mail	657 40311	514 29211	109 9496	34 1604	78.23 % 72.46 %	16.59 % 23.56 %	5.18 % 3.98 %
Yahoo Mail	636 40103	510 30044	99 8592	27 1467	80.19 % 74.92 %	15.57 % 21.42 %	4.25 % 3.66 %
AOL Mail	656 39994	526 29840	102 8590	28 1564	80.18 % 74.61 %	15.55 % 21.48 %	4.27 % 3.91 %
Mail.com	679 40043	557 30442	96 8159	26 1442	82.03 % 76.02 %	14.14 % 20.38 %	3.83 % 3.60 %
Yandex Mail	590 40330	467 29560	98 9190	25 1580	79.15 % 73.30 %	16.61 % 22.79 %	4.24 % 3.92 %
GMX Mail	688 40086	567 30280	93 8381	28 1425	82.41 % 75.54 %	13.52 % 20.91 %	4.07 % 3.55 %
Zoho Mail	691 40093	573 30857	93 7887	25 1349	82.92 % 76.96 %	13.46 % 19.67 %	3.62 % 3.36 %
ProtonMail	678 39850	580 30607	81 7873	17 1370	85.55 % 76.81 %	11.95 % 19.76 %	2.51 % 3.44 %
Custom Mail	692 40069	573 31130	88 7552	31 1387	82.80 % 77.69 %	12.72 % 18.85 %	4.48 % 3.46 %
iCloud Mail	651 671	497 492	122 141	32 38	76.34 % 73.32 %	18.74 % 21.01 %	4.92 % 5.66 %
Tuta	746 651	623 514	95 105	28 32	83.51 % 78.96 %	12.73 % 16.13 %	3.75 % 4.92 %
Juno.com	705 683	585 553	89 108	31 22	82.98 % 80.97 %	12.62 % 15.81 %	4.40 % 3.22 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.