SendPulse and Postmark Email Deliverability Comparison

SendPulse

Postmark

In this comparison, the deliverability of SendPulse and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.866 63.445	49.863 50.822	13.095 11.778	1.481 1.354

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.07 % 80.10 %	20.50 % 18.56 %	2.32 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4826 4784	3760 3827	994 896	119 102	77.91 % 80.00 %	20.60 % 18.73 %	2.47 % 2.13 %
Elektronics	4895 4743	3863 3808	961 875	113 101	78.92 % 80.29 %	19.63 % 18.45 %	2.31 % 2.13 %
Entertainment	4989 5083	3896 4042	1021 963	120 120	78.09 % 79.52 %	20.47 % 18.95 %	2.41 % 2.36 %
Cosmetics & Beauty	4767 4728	3767 3806	935 876	105 96	79.02 % 80.50 %	19.61 % 18.53 %	2.20 % 2.03 %
Food & Drink	5000 4798	3851 3836	1051 913	113 93	77.02 % 79.95 %	21.02 % 19.03 %	2.26 % 1.94 %
Home & Garden	4925 4796	3804 3857	1073 863	107 104	77.24 % 80.42 %	21.79 % 17.99 %	2.17 % 2.17 %
Finance	4953 4978	3990 4085	876 845	112 103	80.56 % 82.06 %	17.69 % 16.97 %	2.26 % 2.07 %
Health	4858 4709	3896 3895	902 721	112 98	80.20 % 82.71 %	18.57 % 15.31 %	2.31 % 2.08 %
Pets	5100 4983	3973 3962	1080 938	128 113	77.90 % 79.51 %	21.18 % 18.82 %	2.51 % 2.27 %
Sport & Fitness	4929 5096	3834 4048	1045 976	114 108	77.78 % 79.43 %	21.20 % 19.15 %	2.31 % 2.12 %
Job & Career	4885 4854	3714 3814	1093 983	119 101	76.03 % 78.57 %	22.37 % 20.25 %	2.44 % 2.08 %
Dating	4988 4857	3750 3741	1152 1049	116 103	75.18 % 77.02 %	23.10 % 21.60 %	2.33 % 2.12 %
Other	4751 5036	3765 4101	912 880	103 112	79.25 % 81.43 %	19.20 % 17.47 %	2.17 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4690 4638	3519 3591	1089 1000	111 93	75.03 % 77.43 %	23.22 % 21.56 %	2.37 % 2.01 %
Outlook Mail	4558 4562	3517 3585	989 909	100 101	77.16 % 78.58 %	21.70 % 19.93 %	2.19 % 2.21 %
Yahoo Mail	4672 4625	3605 3657	1002 908	107 101	77.16 % 79.07 %	21.45 % 19.63 %	2.29 % 2.18 %
AOL Mail	4705 4633	3676 3688	980 873	99 95	78.13 % 79.60 %	20.83 % 18.84 %	2.10 % 2.05 %
Mail.com	4698 4620	3720 3772	906 766	113 97	79.18 % 81.65 %	19.28 % 16.58 %	2.41 % 2.10 %
Yandex Mail	4668 4706	3634 3758	967 882	106 101	77.85 % 79.86 %	20.72 % 18.74 %	2.27 % 2.15 %
GMX Mail	4553 4690	3512 3679	983 928	111 111	77.14 % 78.44 %	21.59 % 19.79 %	2.44 % 2.37 %
Zoho Mail	4794 4704	3754 3835	982 817	113 99	78.31 % 81.53 %	20.48 % 17.37 %	2.36 % 2.10 %
ProtonMail	4826 4536	3869 3702	876 801	121 94	80.17 % 81.61 %	18.15 % 17.66 %	2.51 % 2.07 %
Custom Mail	4377 4667	3502 3866	802 748	100 103	80.01 % 82.84 %	18.32 % 16.03 %	2.28 % 2.21 %
iCloud Mail	4607 4614	3439 3582	1090 966	103 99	74.65 % 77.63 %	23.66 % 20.94 %	2.24 % 2.15 %
Tuta	4770 4645	3822 3785	898 801	108 99	80.13 % 81.49 %	18.83 % 17.24 %	2.26 % 2.13 %
Juno.com	4781 4779	3765 3901	966 834	116 101	78.75 % 81.63 %	20.20 % 17.45 %	2.43 % 2.11 %
Mailfence	3167 3026	2529 2421	565 545	73 60	79.85 % 80.01 %	17.84 % 18.01 %	2.31 % 1.98 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.