SendPulse and Postmark Email Deliverability Comparison

SendPulse

Postmark

In this comparison, the deliverability of SendPulse and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.719 63.961	50.459 50.217	13.109 12.619	1.463 1.413

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.97 % 78.51 %	20.26 % 19.73 %	2.26 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4975 4804	3878 3757	1008 971	122 105	77.95 % 78.21 %	20.26 % 20.21 %	2.45 % 2.19 %
Elektronics	4947 4766	3896 3746	961 946	107 106	78.75 % 78.60 %	19.43 % 19.85 %	2.16 % 2.22 %
Entertainment	5003 5025	3894 3920	1014 1009	118 117	77.83 % 78.01 %	20.27 % 20.08 %	2.36 % 2.33 %
Cosmetics & Beauty	4875 4806	3863 3784	916 947	100 99	79.24 % 78.73 %	18.79 % 19.70 %	2.05 % 2.06 %
Food & Drink	5122 4939	3957 3846	1082 1009	112 104	77.25 % 77.87 %	21.12 % 20.43 %	2.19 % 2.11 %
Home & Garden	5079 4853	3910 3813	1095 939	109 111	76.98 % 78.57 %	21.56 % 19.35 %	2.15 % 2.29 %
Finance	5067 5124	4097 4152	874 892	113 110	80.86 % 81.03 %	17.25 % 17.41 %	2.23 % 2.15 %
Health	4902 4903	3931 4012	881 783	110 108	80.19 % 81.83 %	17.97 % 15.97 %	2.24 % 2.20 %
Pets	5090 4994	3941 3887	1066 1004	118 115	77.43 % 77.83 %	20.94 % 20.10 %	2.32 % 2.30 %
Sport & Fitness	4914 4948	3811 3871	1035 997	113 106	77.55 % 78.23 %	21.06 % 20.15 %	2.30 % 2.14 %
Job & Career	4895 4860	3699 3703	1106 1080	116 109	75.57 % 76.19 %	22.59 % 22.22 %	2.37 % 2.24 %
Dating	5053 4816	3765 3616	1180 1124	118 106	74.51 % 75.08 %	23.35 % 23.34 %	2.34 % 2.20 %
Other	4797 5123	3817 4110	891 918	107 117	79.57 % 80.23 %	18.57 % 17.92 %	2.23 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4730 4572	3520 3436	1124 1061	104 95	74.42 % 75.15 %	23.76 % 23.21 %	2.20 % 2.08 %
Outlook Mail	4557 4560	3490 3490	998 972	98 105	76.59 % 76.54 %	21.90 % 21.32 %	2.15 % 2.30 %
Yahoo Mail	4628 4647	3555 3595	989 968	109 104	76.82 % 77.36 %	21.37 % 20.83 %	2.36 % 2.24 %
AOL Mail	4716 4668	3682 3635	975 949	98 100	78.07 % 77.87 %	20.67 % 20.33 %	2.08 % 2.14 %
Mail.com	4720 4676	3740 3755	892 833	107 103	79.24 % 80.30 %	18.90 % 17.81 %	2.27 % 2.20 %
Yandex Mail	4658 4591	3608 3565	960 944	102 102	77.46 % 77.65 %	20.61 % 20.56 %	2.19 % 2.22 %
GMX Mail	4638 4634	3542 3552	1003 994	111 110	76.37 % 76.65 %	21.63 % 21.45 %	2.39 % 2.37 %
Zoho Mail	4746 4714	3731 3774	950 866	102 102	78.61 % 80.06 %	20.02 % 18.37 %	2.15 % 2.16 %
ProtonMail	4892 4452	3929 3567	867 824	117 93	80.31 % 80.12 %	17.72 % 18.51 %	2.39 % 2.09 %
Custom Mail	4415 4631	3548 3783	784 756	99 108	80.36 % 81.69 %	17.76 % 16.32 %	2.24 % 2.33 %
iCloud Mail	4685 4587	3481 3469	1122 1035	104 102	74.30 % 75.63 %	23.95 % 22.56 %	2.22 % 2.22 %
Tuta	4685 4657	3760 3750	848 833	108 106	80.26 % 80.52 %	18.10 % 17.89 %	2.31 % 2.28 %
Juno.com	4714 4828	3738 3877	887 887	114 105	79.30 % 80.30 %	18.82 % 18.37 %	2.42 % 2.17 %
Mailfence	3935 3744	3135 2969	710 697	90 78	79.67 % 79.30 %	18.04 % 18.62 %	2.29 % 2.08 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.