SendPulse and Postmark Email Deliverability Comparison

SendPulse

Postmark

In this comparison, the deliverability of SendPulse and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.294 77.364	58.803 60.340	15.719 15.418	1.772 1.606

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.07 % 77.99 %	20.60 % 19.93 %	2.32 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5685 6125	4390 4737	1157 1265	138 123	77.22 % 77.34 %	20.35 % 20.65 %	2.43 % 2.01 %
Elektronics	5616 5829	4308 4554	1170 1152	138 123	76.71 % 78.13 %	20.83 % 19.76 %	2.46 % 2.11 %
Entertainment	5869 5939	4518 4607	1219 1218	132 114	76.98 % 77.57 %	20.77 % 20.51 %	2.25 % 1.92 %
Cosmetics & Beauty	6038 5972	4671 4699	1221 1157	146 116	77.36 % 78.68 %	20.22 % 19.37 %	2.42 % 1.94 %
Food & Drink	5714 5914	4386 4591	1201 1211	127 112	76.76 % 77.63 %	21.02 % 20.48 %	2.22 % 1.89 %
Home & Garden	6021 6083	4627 4729	1244 1227	150 127	76.85 % 77.74 %	20.66 % 20.17 %	2.49 % 2.09 %
Finance	5828 5980	4693 4887	1003 957	132 136	80.53 % 81.72 %	17.21 % 16.00 %	2.26 % 2.27 %
Health	5935 6023	4739 4892	1050 1009	146 122	79.85 % 81.22 %	17.69 % 16.75 %	2.46 % 2.03 %
Pets	5872 6058	4504 4677	1235 1257	133 124	76.70 % 77.20 %	21.03 % 20.75 %	2.26 % 2.05 %
Sport & Fitness	5628 5761	4323 4496	1178 1142	127 123	76.81 % 78.04 %	20.93 % 19.82 %	2.26 % 2.14 %
Job & Career	6073 5954	4516 4491	1418 1339	139 124	74.36 % 75.43 %	23.35 % 22.49 %	2.29 % 2.08 %
Dating	5989 5963	4370 4403	1493 1436	126 124	72.97 % 73.84 %	24.93 % 24.08 %	2.10 % 2.08 %
Other	6026 5763	4758 4577	1130 1048	138 138	78.96 % 79.42 %	18.75 % 18.18 %	2.29 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5491 5361	4026 3973	1343 1270	122 118	73.32 % 74.11 %	24.46 % 23.69 %	2.22 % 2.20 %
Outlook Mail	5429 5479	4069 4166	1235 1206	125 107	74.95 % 76.04 %	22.75 % 22.01 %	2.30 % 1.95 %
Yahoo Mail	5400 5570	4093 4261	1176 1199	131 110	75.80 % 76.50 %	21.78 % 21.53 %	2.43 % 1.97 %
AOL Mail	5475 5446	4183 4213	1163 1110	129 123	76.40 % 77.36 %	21.24 % 20.38 %	2.36 % 2.26 %
Mail.com	5368 5653	4214 4514	1027 1027	127 112	78.50 % 79.85 %	19.13 % 18.17 %	2.37 % 1.98 %
Yandex Mail	5335 5609	4024 4327	1186 1168	125 114	75.43 % 77.14 %	22.23 % 20.82 %	2.34 % 2.03 %
GMX Mail	5479 5412	4148 4097	1212 1202	119 113	75.71 % 75.70 %	22.12 % 22.21 %	2.17 % 2.09 %
Zoho Mail	5412 5461	4256 4290	1036 1060	120 111	78.64 % 78.56 %	19.14 % 19.41 %	2.22 % 2.03 %
ProtonMail	5485 5591	4385 4497	962 986	138 108	79.95 % 80.43 %	17.54 % 17.64 %	2.52 % 1.93 %
Custom Mail	5425 5358	4334 4335	978 915	113 108	79.89 % 80.91 %	18.03 % 17.08 %	2.08 % 2.02 %
iCloud Mail	5395 5528	3957 4107	1312 1298	126 123	73.35 % 74.29 %	24.32 % 23.48 %	2.34 % 2.23 %
Tuta	5543 5765	4374 4608	1034 1039	135 118	78.91 % 79.93 %	18.65 % 18.02 %	2.44 % 2.05 %
Juno.com	5416 5695	4302 4582	984 982	130 131	79.43 % 80.46 %	18.17 % 17.24 %	2.40 % 2.30 %
Mailfence	5641 5436	4438 4370	1071 956	132 110	78.67 % 80.39 %	18.99 % 17.59 %	2.34 % 2.02 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.