SendPulse and Postmark Email Deliverability Comparison

SendPulse

Postmark

In this comparison, the deliverability of SendPulse and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.545 65.027	50.781 50.616	13.336 13.085	1.428 1.326

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.48 % 77.84 %	20.35 % 20.12 %	2.18 % 2.04 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5035 4970	3913 3843	1009 1033	113 94	77.72 % 77.32 %	20.04 % 20.78 %	2.24 % 1.89 %
Elektronics	4968 4862	3882 3785	991 983	95 94	78.14 % 77.85 %	19.95 % 20.22 %	1.91 % 1.93 %
Entertainment	5195 4997	4013 3877	1067 1015	115 105	77.25 % 77.59 %	20.54 % 20.31 %	2.21 % 2.10 %
Cosmetics & Beauty	4954 4939	3908 3869	947 976	99 94	78.89 % 78.34 %	19.12 % 19.76 %	2.00 % 1.90 %
Food & Drink	5162 5061	3968 3882	1080 1078	114 101	76.87 % 76.70 %	20.92 % 21.30 %	2.21 % 2.00 %
Home & Garden	5130 5067	3919 3946	1098 1012	113 109	76.39 % 77.88 %	21.40 % 19.97 %	2.20 % 2.15 %
Finance	5131 5190	4147 4199	871 884	113 107	80.82 % 80.91 %	16.98 % 17.03 %	2.20 % 2.06 %
Health	4987 4964	4009 4038	859 818	119 108	80.39 % 81.35 %	17.22 % 16.48 %	2.39 % 2.18 %
Pets	4996 5115	3809 3960	1077 1051	110 104	76.24 % 77.42 %	21.56 % 20.55 %	2.20 % 2.03 %
Sport & Fitness	4862 4997	3731 3891	1022 1008	109 98	76.74 % 77.87 %	21.02 % 20.17 %	2.24 % 1.96 %
Job & Career	5070 4970	3786 3720	1175 1149	109 101	74.67 % 74.85 %	23.18 % 23.12 %	2.15 % 2.03 %
Dating	4997 4915	3662 3632	1225 1185	110 98	73.28 % 73.90 %	24.51 % 24.11 %	2.20 % 1.99 %
Other	5058 4980	4034 3974	915 893	109 113	79.75 % 79.80 %	18.09 % 17.93 %	2.16 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4732 4525	3471 3346	1165 1094	96 85	73.35 % 73.94 %	24.62 % 24.18 %	2.03 % 1.88 %
Outlook Mail	4549 4546	3454 3464	999 993	96 89	75.93 % 76.20 %	21.96 % 21.84 %	2.11 % 1.96 %
Yahoo Mail	4638 4730	3525 3610	1008 1018	105 102	76.00 % 76.32 %	21.73 % 21.52 %	2.26 % 2.16 %
AOL Mail	4717 4744	3639 3664	977 980	101 100	77.15 % 77.23 %	20.71 % 20.66 %	2.14 % 2.11 %
Mail.com	4769 4897	3748 3912	916 888	105 97	78.59 % 79.89 %	19.21 % 18.13 %	2.20 % 1.98 %
Yandex Mail	4566 4667	3508 3569	965 1003	93 95	76.83 % 76.47 %	21.13 % 21.49 %	2.04 % 2.04 %
GMX Mail	4737 4666	3577 3499	1050 1066	110 101	75.51 % 74.99 %	22.17 % 22.85 %	2.32 % 2.16 %
Zoho Mail	4659 4684	3659 3686	901 906	99 92	78.54 % 78.69 %	19.34 % 19.34 %	2.12 % 1.96 %
ProtonMail	4857 4568	3885 3673	858 810	114 85	79.99 % 80.41 %	17.67 % 17.73 %	2.35 % 1.86 %
Custom Mail	4631 4630	3700 3781	833 744	98 105	79.90 % 81.66 %	17.99 % 16.07 %	2.12 % 2.27 %
iCloud Mail	4644 4587	3430 3396	1117 1093	97 98	73.86 % 74.04 %	24.05 % 23.83 %	2.09 % 2.14 %
Tuta	4587 4684	3656 3760	827 826	104 98	79.70 % 80.27 %	18.03 % 17.63 %	2.27 % 2.09 %
Juno.com	4745 4737	3768 3776	872 866	105 95	79.41 % 79.71 %	18.38 % 18.28 %	2.21 % 2.01 %
Mailfence	4714 4362	3761 3480	848 798	105 84	79.78 % 79.78 %	17.99 % 18.29 %	2.23 % 1.93 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.