SendPulse and Postmark Email Deliverability Comparison

SendPulse

Postmark

In this comparison, the deliverability of SendPulse and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.413 65.137	50.605 50.600	13.318 13.149	1.490 1.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.36 % 77.68 %	20.36 % 20.19 %	2.28 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4925 5071	3834 3914	975 1056	116 101	77.85 % 77.18 %	19.80 % 20.82 %	2.36 % 1.99 %
Elektronics	4837 4882	3760 3796	974 979	103 107	77.73 % 77.76 %	20.14 % 20.05 %	2.13 % 2.19 %
Entertainment	5133 4910	3972 3793	1042 1011	119 106	77.38 % 77.25 %	20.30 % 20.59 %	2.32 % 2.16 %
Cosmetics & Beauty	5104 5043	3989 3928	999 1011	116 104	78.15 % 77.89 %	19.57 % 20.05 %	2.27 % 2.06 %
Food & Drink	5030 5038	3848 3866	1068 1075	114 97	76.50 % 76.74 %	21.23 % 21.34 %	2.27 % 1.93 %
Home & Garden	5197 5083	3976 3928	1098 1044	123 111	76.51 % 77.28 %	21.13 % 20.54 %	2.37 % 2.18 %
Finance	5065 5308	4088 4312	867 881	110 115	80.71 % 81.24 %	17.12 % 16.60 %	2.17 % 2.17 %
Health	5045 5000	4047 4060	877 830	121 110	80.22 % 81.20 %	17.38 % 16.60 %	2.40 % 2.20 %
Pets	5013 5137	3830 3965	1070 1063	113 109	76.40 % 77.19 %	21.34 % 20.69 %	2.25 % 2.12 %
Sport & Fitness	4848 4944	3735 3845	1001 997	112 102	77.04 % 77.77 %	20.65 % 20.17 %	2.31 % 2.06 %
Job & Career	4998 4922	3716 3676	1172 1142	110 104	74.35 % 74.69 %	23.45 % 23.20 %	2.20 % 2.11 %
Dating	5042 4871	3707 3605	1227 1165	108 101	73.52 % 74.01 %	24.34 % 23.92 %	2.14 % 2.07 %
Other	5176 4928	4103 3912	948 895	125 121	79.27 % 79.38 %	18.32 % 18.16 %	2.41 % 2.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4631 4479	3415 3323	1122 1062	94 94	73.74 % 74.19 %	24.23 % 23.71 %	2.03 % 2.10 %
Outlook Mail	4582 4531	3457 3444	1025 991	100 96	75.45 % 76.01 %	22.37 % 21.87 %	2.18 % 2.12 %
Yahoo Mail	4662 4597	3556 3508	988 991	118 98	76.28 % 76.31 %	21.19 % 21.56 %	2.53 % 2.13 %
AOL Mail	4734 4857	3649 3756	978 996	107 105	77.08 % 77.33 %	20.66 % 20.51 %	2.26 % 2.16 %
Mail.com	4723 4956	3708 3934	907 923	108 99	78.51 % 79.38 %	19.20 % 18.62 %	2.29 % 2.00 %
Yandex Mail	4519 4687	3449 3562	968 1019	102 106	76.32 % 76.00 %	21.42 % 21.74 %	2.26 % 2.26 %
GMX Mail	4756 4506	3584 3390	1063 1018	109 98	75.36 % 75.23 %	22.35 % 22.59 %	2.29 % 2.17 %
Zoho Mail	4605 4645	3620 3625	889 924	96 96	78.61 % 78.04 %	19.31 % 19.89 %	2.08 % 2.07 %
ProtonMail	4799 4620	3836 3706	841 824	122 90	79.93 % 80.22 %	17.52 % 17.84 %	2.54 % 1.95 %
Custom Mail	4531 4614	3631 3728	806 781	94 105	80.14 % 80.80 %	17.79 % 16.93 %	2.07 % 2.28 %
iCloud Mail	4763 4518	3516 3365	1142 1052	105 101	73.82 % 74.48 %	23.98 % 23.28 %	2.20 % 2.24 %
Tuta	4651 4771	3663 3807	876 863	112 101	78.76 % 79.79 %	18.83 % 18.09 %	2.41 % 2.12 %
Juno.com	4730 4871	3771 3869	847 892	112 110	79.73 % 79.43 %	17.91 % 18.31 %	2.37 % 2.26 %
Mailfence	4727 4485	3750 3583	866 813	111 89	79.33 % 79.89 %	18.32 % 18.13 %	2.35 % 1.98 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.