SendPulse and Postmark Email Deliverability Comparison

SendPulse

Postmark

In this comparison, the deliverability of SendPulse and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.266 76.798	59.089 59.444	15.514 15.641	1.663 1.713

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.48 % 77.40 %	20.34 % 20.37 %	2.18 % 2.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5690 6023	4429 4621	1131 1271	130 131	77.84 % 76.72 %	19.88 % 21.10 %	2.28 % 2.17 %
Elektronics	5638 5836	4361 4530	1156 1176	121 130	77.35 % 77.62 %	20.50 % 20.15 %	2.15 % 2.23 %
Entertainment	5928 5800	4585 4456	1216 1225	127 119	77.34 % 76.83 %	20.51 % 21.12 %	2.14 % 2.05 %
Cosmetics & Beauty	5965 5908	4648 4597	1186 1184	131 127	77.92 % 77.81 %	19.88 % 20.04 %	2.20 % 2.15 %
Food & Drink	5717 5933	4403 4555	1193 1256	121 122	77.02 % 76.77 %	20.87 % 21.17 %	2.12 % 2.06 %
Home & Garden	6123 6024	4724 4641	1256 1249	143 134	77.15 % 77.04 %	20.51 % 20.73 %	2.34 % 2.22 %
Finance	5877 6100	4747 4945	1004 1013	126 142	80.77 % 81.07 %	17.08 % 16.61 %	2.14 % 2.33 %
Health	5887 6121	4709 4955	1039 1027	139 139	79.99 % 80.95 %	17.65 % 16.78 %	2.36 % 2.27 %
Pets	5851 6016	4514 4606	1216 1275	121 135	77.15 % 76.56 %	20.78 % 21.19 %	2.07 % 2.24 %
Sport & Fitness	5673 5696	4392 4426	1159 1145	122 125	77.42 % 77.70 %	20.43 % 20.10 %	2.15 % 2.19 %
Job & Career	6013 5828	4496 4344	1391 1351	126 133	74.77 % 74.54 %	23.13 % 23.18 %	2.10 % 2.28 %
Dating	5915 5816	4331 4275	1465 1409	119 132	73.22 % 73.50 %	24.77 % 24.23 %	2.01 % 2.27 %
Other	5989 5697	4750 4493	1102 1060	137 144	79.31 % 78.87 %	18.40 % 18.61 %	2.29 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5410 5291	3993 3899	1310 1274	107 118	73.81 % 73.69 %	24.21 % 24.08 %	1.98 % 2.23 %
Outlook Mail	5464 5439	4106 4102	1238 1216	120 121	75.15 % 75.42 %	22.66 % 22.36 %	2.20 % 2.22 %
Yahoo Mail	5363 5571	4088 4230	1147 1222	128 119	76.23 % 75.93 %	21.39 % 21.94 %	2.39 % 2.14 %
AOL Mail	5454 5502	4191 4233	1146 1137	117 132	76.84 % 76.94 %	21.01 % 20.67 %	2.15 % 2.40 %
Mail.com	5439 5715	4287 4517	1033 1074	119 124	78.82 % 79.04 %	18.99 % 18.79 %	2.19 % 2.17 %
Yandex Mail	5348 5557	4062 4241	1169 1193	117 123	75.95 % 76.32 %	21.86 % 21.47 %	2.19 % 2.21 %
GMX Mail	5527 5337	4190 4004	1223 1212	114 121	75.81 % 75.02 %	22.13 % 22.71 %	2.06 % 2.27 %
Zoho Mail	5436 5427	4302 4225	1024 1085	110 117	79.14 % 77.85 %	18.84 % 19.99 %	2.02 % 2.16 %
ProtonMail	5477 5458	4395 4373	953 975	129 110	80.24 % 80.12 %	17.40 % 17.86 %	2.36 % 2.02 %
Custom Mail	5440 5333	4367 4300	966 914	107 119	80.28 % 80.63 %	17.76 % 17.14 %	1.97 % 2.23 %
iCloud Mail	5428 5380	4012 3973	1299 1279	117 128	73.91 % 73.85 %	23.93 % 23.77 %	2.16 % 2.38 %
Tuta	5439 5717	4318 4544	991 1046	130 127	79.39 % 79.48 %	18.22 % 18.30 %	2.39 % 2.22 %
Juno.com	5435 5712	4351 4540	962 1033	122 139	80.06 % 79.48 %	17.70 % 18.08 %	2.24 % 2.43 %
Mailfence	5606 5359	4427 4263	1053 981	126 115	78.97 % 79.55 %	18.78 % 18.31 %	2.25 % 2.15 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.