SendPulse and Postmark Email Deliverability Comparison

SendPulse

Postmark

In this comparison, the deliverability of SendPulse and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.163 76.208	59.199 59.446	15.314 15.216	1.650 1.546

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.73 % 78.00 %	20.11 % 19.97 %	2.17 % 2.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5710 5962	4458 4609	1122 1237	130 116	78.07 % 77.31 %	19.65 % 20.75 %	2.28 % 1.95 %
Elektronics	5611 5746	4377 4487	1117 1135	117 124	78.01 % 78.09 %	19.91 % 19.75 %	2.09 % 2.16 %
Entertainment	5959 5767	4632 4475	1195 1177	132 115	77.73 % 77.60 %	20.05 % 20.41 %	2.22 % 1.99 %
Cosmetics & Beauty	5900 5867	4625 4599	1150 1151	125 117	78.39 % 78.39 %	19.49 % 19.62 %	2.12 % 1.99 %
Food & Drink	5778 5848	4442 4519	1211 1222	125 107	76.88 % 77.27 %	20.96 % 20.90 %	2.16 % 1.83 %
Home & Garden	6048 5964	4659 4638	1254 1204	135 122	77.03 % 77.77 %	20.73 % 20.19 %	2.23 % 2.05 %
Finance	5882 6130	4780 4988	980 1017	122 125	81.26 % 81.37 %	16.66 % 16.59 %	2.07 % 2.04 %
Health	5858 5936	4721 4850	1002 963	135 123	80.59 % 81.70 %	17.10 % 16.22 %	2.30 % 2.07 %
Pets	5837 6013	4497 4653	1218 1238	122 122	77.04 % 77.38 %	20.87 % 20.59 %	2.09 % 2.03 %
Sport & Fitness	5742 5783	4438 4507	1176 1161	128 115	77.29 % 77.94 %	20.48 % 20.08 %	2.23 % 1.99 %
Job & Career	5909 5694	4421 4272	1365 1306	123 116	74.82 % 75.03 %	23.10 % 22.94 %	2.08 % 2.04 %
Dating	5895 5757	4349 4271	1429 1375	117 111	73.77 % 74.19 %	24.24 % 23.88 %	1.98 % 1.93 %
Other	6034 5741	4800 4578	1095 1030	139 133	79.55 % 79.74 %	18.15 % 17.94 %	2.30 % 2.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5443 5221	4037 3883	1298 1236	108 102	74.17 % 74.37 %	23.85 % 23.67 %	1.98 % 1.95 %
Outlook Mail	5379 5281	4066 4016	1200 1158	113 107	75.59 % 76.05 %	22.31 % 21.93 %	2.10 % 2.03 %
Yahoo Mail	5400 5483	4136 4202	1135 1170	129 111	76.59 % 76.64 %	21.02 % 21.34 %	2.39 % 2.02 %
AOL Mail	5473 5582	4227 4329	1130 1136	116 117	77.23 % 77.55 %	20.65 % 20.35 %	2.12 % 2.10 %
Mail.com	5462 5748	4310 4587	1033 1051	119 110	78.91 % 79.80 %	18.91 % 18.28 %	2.18 % 1.91 %
Yandex Mail	5257 5529	4024 4238	1120 1173	113 118	76.55 % 76.65 %	21.30 % 21.22 %	2.15 % 2.13 %
GMX Mail	5518 5207	4189 3936	1211 1164	118 107	75.92 % 75.59 %	21.95 % 22.35 %	2.14 % 2.05 %
Zoho Mail	5370 5432	4240 4256	1024 1070	106 106	78.96 % 78.35 %	19.07 % 19.70 %	1.97 % 1.95 %
ProtonMail	5554 5417	4459 4360	963 958	132 99	80.28 % 80.49 %	17.34 % 17.69 %	2.38 % 1.83 %
Custom Mail	5347 5335	4305 4329	934 889	108 117	80.51 % 81.14 %	17.47 % 16.66 %	2.02 % 2.19 %
iCloud Mail	5477 5272	4062 3941	1299 1219	116 112	74.16 % 74.75 %	23.72 % 23.12 %	2.12 % 2.12 %
Tuta	5462 5623	4341 4510	994 999	127 114	79.48 % 80.21 %	18.20 % 17.77 %	2.33 % 2.03 %
Juno.com	5448 5731	4362 4578	964 1029	122 124	80.07 % 79.88 %	17.69 % 17.95 %	2.24 % 2.16 %
Mailfence	5573 5347	4441 4281	1009 964	123 102	79.69 % 80.06 %	18.11 % 18.03 %	2.21 % 1.91 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.