Kit and Postmark Email Deliverability Comparison

Kit

Postmark

In this comparison, the deliverability of Kit and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.811 76.208	59.546 59.446	15.637 15.216	1.628 1.546

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.52 % 78.00 %	20.36 % 19.97 %	2.12 % 2.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6037 5962	4646 4609	1262 1237	129 116	76.96 % 77.31 %	20.90 % 20.75 %	2.14 % 1.95 %
Elektronics	5734 5746	4509 4487	1103 1135	122 124	78.64 % 78.09 %	19.24 % 19.75 %	2.13 % 2.16 %
Entertainment	5794 5767	4426 4475	1248 1177	120 115	76.39 % 77.60 %	21.54 % 20.41 %	2.07 % 1.99 %
Cosmetics & Beauty	5934 5867	4640 4599	1172 1151	122 117	78.19 % 78.39 %	19.75 % 19.62 %	2.06 % 1.99 %
Food & Drink	5909 5848	4558 4519	1222 1222	129 107	77.14 % 77.27 %	20.68 % 20.90 %	2.18 % 1.83 %
Home & Garden	5900 5964	4561 4638	1210 1204	129 122	77.31 % 77.77 %	20.51 % 20.19 %	2.19 % 2.05 %
Finance	5815 6130	4713 4988	982 1017	120 125	81.05 % 81.37 %	16.89 % 16.59 %	2.06 % 2.04 %
Health	5884 5936	4769 4850	989 963	126 123	81.05 % 81.70 %	16.81 % 16.22 %	2.14 % 2.07 %
Pets	6051 6013	4624 4653	1293 1238	134 122	76.42 % 77.38 %	21.37 % 20.59 %	2.21 % 2.03 %
Sport & Fitness	6014 5783	4628 4507	1258 1161	128 115	76.95 % 77.94 %	20.92 % 20.08 %	2.13 % 1.99 %
Job & Career	6016 5694	4514 4272	1371 1306	131 116	75.03 % 75.03 %	22.79 % 22.94 %	2.18 % 2.04 %
Dating	5987 5757	4416 4271	1447 1375	124 111	73.76 % 74.19 %	24.17 % 23.88 %	2.07 % 1.93 %
Other	5736 5741	4542 4578	1080 1030	114 133	79.18 % 79.74 %	18.83 % 17.94 %	1.99 % 2.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5374 5221	3962 3883	1308 1236	104 102	73.73 % 74.37 %	24.34 % 23.67 %	1.94 % 1.95 %
Outlook Mail	5566 5281	4246 4016	1206 1158	114 107	76.28 % 76.05 %	21.67 % 21.93 %	2.05 % 2.03 %
Yahoo Mail	5573 5483	4248 4202	1210 1170	115 111	76.22 % 76.64 %	21.71 % 21.34 %	2.06 % 2.02 %
AOL Mail	5492 5582	4219 4329	1159 1136	114 117	76.82 % 77.55 %	21.10 % 20.35 %	2.08 % 2.10 %
Mail.com	5453 5748	4295 4587	1040 1051	118 110	78.76 % 79.80 %	19.07 % 18.28 %	2.16 % 1.91 %
Yandex Mail	5432 5529	4159 4238	1163 1173	110 118	76.56 % 76.65 %	21.41 % 21.22 %	2.03 % 2.13 %
GMX Mail	5425 5207	4118 3936	1193 1164	114 107	75.91 % 75.59 %	21.99 % 22.35 %	2.10 % 2.05 %
Zoho Mail	5553 5432	4363 4256	1069 1070	121 106	78.57 % 78.35 %	19.25 % 19.70 %	2.18 % 1.95 %
ProtonMail	5414 5417	4308 4360	979 958	127 99	79.57 % 80.49 %	18.08 % 17.69 %	2.35 % 1.83 %
Custom Mail	5273 5335	4240 4329	914 889	119 117	80.41 % 81.14 %	17.33 % 16.66 %	2.26 % 2.19 %
iCloud Mail	5457 5272	4062 3941	1286 1219	109 112	74.44 % 74.75 %	23.57 % 23.12 %	2.00 % 2.12 %
Tuta	5719 5623	4521 4510	1075 999	123 114	79.05 % 80.21 %	18.80 % 17.77 %	2.15 % 2.03 %
Juno.com	5479 5731	4386 4578	975 1029	118 124	80.05 % 79.88 %	17.80 % 17.95 %	2.15 % 2.16 %
Mailfence	5601 5347	4419 4281	1060 964	122 102	78.90 % 80.06 %	18.93 % 18.03 %	2.18 % 1.91 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.