Kit and Postmark Email Deliverability Comparison

Kit

Postmark

In this comparison, the deliverability of Kit and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.532 77.364	59.301 60.340	15.612 15.418	1.619 1.606

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.49 % 77.99 %	20.40 % 19.93 %	2.12 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5912 6125	4544 4737	1241 1265	127 123	76.86 % 77.34 %	20.99 % 20.65 %	2.15 % 2.01 %
Elektronics	5766 5829	4517 4554	1128 1152	121 123	78.34 % 78.13 %	19.56 % 19.76 %	2.10 % 2.11 %
Entertainment	5963 5939	4535 4607	1304 1218	124 114	76.05 % 77.57 %	21.87 % 20.51 %	2.08 % 1.92 %
Cosmetics & Beauty	5998 5972	4673 4699	1202 1157	123 116	77.91 % 78.68 %	20.04 % 19.37 %	2.05 % 1.94 %
Food & Drink	5958 5914	4579 4591	1250 1211	129 112	76.85 % 77.63 %	20.98 % 20.48 %	2.17 % 1.89 %
Home & Garden	5970 6083	4625 4729	1217 1227	128 127	77.47 % 77.74 %	20.39 % 20.17 %	2.14 % 2.09 %
Finance	5740 5980	4653 4887	968 957	119 136	81.06 % 81.72 %	16.86 % 16.00 %	2.07 % 2.27 %
Health	5751 6023	4689 4892	936 1009	126 122	81.53 % 81.22 %	16.28 % 16.75 %	2.19 % 2.03 %
Pets	5989 6058	4607 4677	1252 1257	130 124	76.92 % 77.20 %	20.90 % 20.75 %	2.17 % 2.05 %
Sport & Fitness	5853 5761	4490 4496	1239 1142	124 123	76.71 % 78.04 %	21.17 % 19.82 %	2.12 % 2.14 %
Job & Career	5995 5954	4501 4491	1360 1339	134 124	75.08 % 75.43 %	22.69 % 22.49 %	2.24 % 2.08 %
Dating	5933 5963	4377 4403	1430 1436	126 124	73.77 % 73.84 %	24.10 % 24.08 %	2.12 % 2.08 %
Other	5704 5763	4511 4577	1085 1048	108 138	79.08 % 79.42 %	19.02 % 18.18 %	1.89 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5520 5361	4092 3973	1319 1270	109 118	74.13 % 74.11 %	23.89 % 23.69 %	1.97 % 2.20 %
Outlook Mail	5479 5479	4158 4166	1211 1206	110 107	75.89 % 76.04 %	22.10 % 22.01 %	2.01 % 1.95 %
Yahoo Mail	5595 5570	4278 4261	1203 1199	114 110	76.46 % 76.50 %	21.50 % 21.53 %	2.04 % 1.97 %
AOL Mail	5586 5446	4286 4213	1184 1110	116 123	76.73 % 77.36 %	21.20 % 20.38 %	2.08 % 2.26 %
Mail.com	5302 5653	4177 4514	1014 1027	111 112	78.78 % 79.85 %	19.12 % 18.17 %	2.09 % 1.98 %
Yandex Mail	5317 5609	4061 4327	1150 1168	106 114	76.38 % 77.14 %	21.63 % 20.82 %	1.99 % 2.03 %
GMX Mail	5513 5412	4162 4097	1232 1202	119 113	75.49 % 75.70 %	22.35 % 22.21 %	2.16 % 2.09 %
Zoho Mail	5551 5461	4352 4290	1075 1060	124 111	78.40 % 78.56 %	19.37 % 19.41 %	2.23 % 2.03 %
ProtonMail	5360 5591	4252 4497	985 986	123 108	79.33 % 80.43 %	18.38 % 17.64 %	2.29 % 1.93 %
Custom Mail	5286 5358	4241 4335	931 915	114 108	80.23 % 80.91 %	17.61 % 17.08 %	2.16 % 2.02 %
iCloud Mail	5371 5528	3988 4107	1275 1298	108 123	74.25 % 74.29 %	23.74 % 23.48 %	2.01 % 2.23 %
Tuta	5665 5765	4487 4608	1057 1039	121 118	79.21 % 79.93 %	18.66 % 18.02 %	2.14 % 2.05 %
Juno.com	5545 5695	4458 4582	967 982	120 131	80.40 % 80.46 %	17.44 % 17.24 %	2.16 % 2.30 %
Mailfence	5442 5436	4309 4370	1009 956	124 110	79.18 % 80.39 %	18.54 % 17.59 %	2.28 % 2.02 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.