Kit and Postmark Email Deliverability Comparison

Kit

Postmark

In this comparison, the deliverability of Kit and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.621 65.170	50.314 50.776	13.738 13.059	1.569 1.335

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.67 % 77.91 %	20.94 % 20.04 %	2.39 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5042 5054	3840 3909	1080 1048	122 97	76.16 % 77.34 %	21.42 % 20.74 %	2.42 % 1.92 %
Elektronics	5023 4865	3896 3784	1009 983	118 98	77.56 % 77.78 %	20.09 % 20.21 %	2.35 % 2.01 %
Entertainment	4933 4883	3725 3811	1090 967	118 105	75.51 % 78.05 %	22.10 % 19.80 %	2.39 % 2.15 %
Cosmetics & Beauty	5085 5003	3936 3922	1031 985	118 96	77.40 % 78.39 %	20.28 % 19.69 %	2.32 % 1.92 %
Food & Drink	5012 5094	3825 3918	1061 1077	126 99	76.32 % 76.91 %	21.17 % 21.14 %	2.51 % 1.94 %
Home & Garden	5076 5052	3873 3925	1079 1016	124 111	76.30 % 77.69 %	21.26 % 20.11 %	2.44 % 2.20 %
Finance	5014 5254	4023 4268	879 882	112 104	80.24 % 81.23 %	17.53 % 16.79 %	2.23 % 1.98 %
Health	5057 4946	4041 4022	900 816	116 108	79.91 % 81.32 %	17.80 % 16.50 %	2.29 % 2.18 %
Pets	5164 5085	3883 3940	1147 1041	134 104	75.19 % 77.48 %	22.21 % 20.47 %	2.59 % 2.05 %
Sport & Fitness	5206 5081	3990 3966	1088 1018	128 97	76.64 % 78.06 %	20.90 % 20.04 %	2.46 % 1.91 %
Job & Career	4969 4957	3680 3705	1170 1146	119 106	74.06 % 74.74 %	23.55 % 23.12 %	2.39 % 2.14 %
Dating	5040 4950	3677 3655	1244 1198	119 97	72.96 % 73.84 %	24.68 % 24.20 %	2.36 % 1.96 %
Other	5000 4946	3925 3951	960 882	115 113	78.50 % 79.88 %	19.20 % 17.83 %	2.30 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4683 4513	3410 3341	1173 1083	100 89	72.82 % 74.03 %	25.05 % 24.00 %	2.14 % 1.97 %
Outlook Mail	4706 4625	3575 3521	1022 1012	109 92	75.97 % 76.13 %	21.72 % 21.88 %	2.32 % 1.99 %
Yahoo Mail	4615 4521	3487 3465	1020 960	108 96	75.56 % 76.64 %	22.10 % 21.23 %	2.34 % 2.12 %
AOL Mail	4798 4776	3652 3694	1033 980	113 102	76.12 % 77.35 %	21.53 % 20.52 %	2.36 % 2.14 %
Mail.com	4671 4943	3636 3946	922 900	113 97	77.84 % 79.83 %	19.74 % 18.21 %	2.42 % 1.96 %
Yandex Mail	4736 4742	3582 3626	1041 1017	113 99	75.63 % 76.47 %	21.98 % 21.45 %	2.39 % 2.09 %
GMX Mail	4508 4579	3383 3454	1021 1030	104 95	75.04 % 75.43 %	22.65 % 22.49 %	2.31 % 2.07 %
Zoho Mail	4772 4664	3720 3665	938 905	114 94	77.95 % 78.58 %	19.66 % 19.40 %	2.39 % 2.02 %
ProtonMail	4515 4584	3546 3702	851 793	118 89	78.54 % 80.76 %	18.85 % 17.30 %	2.61 % 1.94 %
Custom Mail	4563 4579	3626 3710	819 766	118 103	79.47 % 81.02 %	17.95 % 16.73 %	2.59 % 2.25 %
iCloud Mail	4728 4644	3445 3451	1173 1095	110 98	72.86 % 74.31 %	24.81 % 23.58 %	2.33 % 2.11 %
Tuta	4836 4740	3793 3800	925 842	118 98	78.43 % 80.17 %	19.13 % 17.76 %	2.44 % 2.07 %
Juno.com	4616 4891	3645 3897	859 893	112 101	78.96 % 79.68 %	18.61 % 18.26 %	2.43 % 2.07 %
Mailfence	4874 4369	3814 3504	941 783	119 82	78.25 % 80.20 %	19.31 % 17.92 %	2.44 % 1.88 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.