Kit and Postmark Email Deliverability Comparison

Kit

Postmark

In this comparison, the deliverability of Kit and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.199 63.445	50.227 50.822	13.019 11.778	1.456 1.354

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.24 % 80.10 %	20.28 % 18.56 %	2.27 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4862 4784	3822 3827	1000 896	109 102	78.61 % 80.00 %	20.57 % 18.73 %	2.24 % 2.13 %
Elektronics	4984 4743	3908 3808	1013 875	108 101	78.41 % 80.29 %	20.33 % 18.45 %	2.17 % 2.13 %
Entertainment	4853 5083	3776 4042	989 963	107 120	77.81 % 79.52 %	20.38 % 18.95 %	2.20 % 2.36 %
Cosmetics & Beauty	5017 4728	3966 3806	993 876	104 96	79.05 % 80.50 %	19.79 % 18.53 %	2.07 % 2.03 %
Food & Drink	5051 4798	3933 3836	1035 913	118 93	77.87 % 79.95 %	20.49 % 19.03 %	2.34 % 1.94 %
Home & Garden	5055 4796	3884 3857	1076 863	110 104	76.83 % 80.42 %	21.29 % 17.99 %	2.18 % 2.17 %
Finance	4966 4978	4011 4085	878 845	110 103	80.77 % 82.06 %	17.68 % 16.97 %	2.22 % 2.07 %
Health	4914 4709	3940 3895	895 721	111 98	80.18 % 82.71 %	18.21 % 15.31 %	2.26 % 2.08 %
Pets	4915 4983	3818 3962	1026 938	117 113	77.68 % 79.51 %	20.87 % 18.82 %	2.38 % 2.27 %
Sport & Fitness	4988 5096	3921 4048	980 976	119 108	78.61 % 79.43 %	19.65 % 19.15 %	2.39 % 2.12 %
Job & Career	4740 4854	3634 3814	1027 983	110 101	76.67 % 78.57 %	21.67 % 20.25 %	2.32 % 2.08 %
Dating	4881 4857	3693 3741	1123 1049	114 103	75.66 % 77.02 %	23.01 % 21.60 %	2.34 % 2.12 %
Other	4973 5036	3921 4101	984 880	119 112	78.85 % 81.43 %	19.79 % 17.47 %	2.39 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4621 4638	3520 3591	1032 1000	101 93	76.17 % 77.43 %	22.33 % 21.56 %	2.19 % 2.01 %
Outlook Mail	4643 4562	3600 3585	962 909	103 101	77.54 % 78.58 %	20.72 % 19.93 %	2.22 % 2.21 %
Yahoo Mail	4629 4625	3586 3657	959 908	102 101	77.47 % 79.07 %	20.72 % 19.63 %	2.20 % 2.18 %
AOL Mail	4734 4633	3681 3688	982 873	107 95	77.76 % 79.60 %	20.74 % 18.84 %	2.26 % 2.05 %
Mail.com	4748 4620	3796 3772	878 766	107 97	79.95 % 81.65 %	18.49 % 16.58 %	2.25 % 2.10 %
Yandex Mail	4825 4706	3737 3758	1026 882	116 101	77.45 % 79.86 %	21.26 % 18.74 %	2.40 % 2.15 %
GMX Mail	4693 4690	3627 3679	1016 928	103 111	77.29 % 78.44 %	21.65 % 19.79 %	2.19 % 2.37 %
Zoho Mail	4655 4704	3691 3835	910 817	104 99	79.29 % 81.53 %	19.55 % 17.37 %	2.23 % 2.10 %
ProtonMail	4660 4536	3707 3702	897 801	107 94	79.55 % 81.61 %	19.25 % 17.66 %	2.30 % 2.07 %
Custom Mail	4697 4667	3769 3866	863 748	109 103	80.24 % 82.84 %	18.37 % 16.03 %	2.32 % 2.21 %
iCloud Mail	4629 4614	3466 3582	1071 966	111 99	74.88 % 77.63 %	23.14 % 20.94 %	2.40 % 2.15 %
Tuta	4831 4645	3840 3785	935 801	109 99	79.49 % 81.49 %	19.35 % 17.24 %	2.26 % 2.13 %
Juno.com	4702 4779	3744 3901	885 834	111 101	79.63 % 81.63 %	18.82 % 17.45 %	2.36 % 2.11 %
Mailfence	3132 3026	2463 2421	603 545	66 60	78.64 % 80.01 %	19.25 % 18.01 %	2.11 % 1.98 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.