Kit and Postmark Email Deliverability Comparison
In this comparison, the deliverability of Kit and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Kit.
| Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|
|
65.946
65.027
|
51.041
50.616
|
13.503
13.085
|
1.402
1.326
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Kit in this comparison.
| Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|
|
77.40 %
77.84 %
|
20.48 %
20.12 %
|
2.13 %
2.04 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing |
4980
4970
|
3830
3843
|
1049
1033
|
101
94
|
76.91 %
77.32 %
|
21.06 %
20.78 %
|
2.03 %
1.89 %
|
| Elektronics |
5025
4862
|
3920
3785
|
1000
983
|
105
94
|
78.01 %
77.85 %
|
19.90 %
20.22 %
|
2.09 %
1.93 %
|
| Entertainment |
4935
4997
|
3777
3877
|
1052
1015
|
106
105
|
76.53 %
77.59 %
|
21.32 %
20.31 %
|
2.15 %
2.10 %
|
| Cosmetics & Beauty |
5214
4939
|
4061
3869
|
1045
976
|
108
94
|
77.89 %
78.34 %
|
20.04 %
19.76 %
|
2.07 %
1.90 %
|
| Food & Drink |
5131
5061
|
3948
3882
|
1067
1078
|
116
101
|
76.94 %
76.70 %
|
20.80 %
21.30 %
|
2.26 %
2.00 %
|
| Home & Garden |
5101
5067
|
3921
3946
|
1072
1012
|
108
109
|
76.87 %
77.88 %
|
21.02 %
19.97 %
|
2.12 %
2.15 %
|
| Finance |
5025
5190
|
4072
4199
|
855
884
|
98
107
|
81.03 %
80.91 %
|
17.01 %
17.03 %
|
1.95 %
2.06 %
|
| Health |
5187
4964
|
4184
4038
|
895
818
|
108
108
|
80.66 %
81.35 %
|
17.25 %
16.48 %
|
2.08 %
2.18 %
|
| Pets |
5110
5115
|
3890
3960
|
1104
1051
|
116
104
|
76.13 %
77.42 %
|
21.60 %
20.55 %
|
2.27 %
2.03 %
|
| Sport & Fitness |
5292
4997
|
4096
3891
|
1076
1008
|
120
98
|
77.40 %
77.87 %
|
20.33 %
20.17 %
|
2.27 %
1.96 %
|
| Job & Career |
4926
4970
|
3681
3720
|
1140
1149
|
105
101
|
74.73 %
74.85 %
|
23.14 %
23.12 %
|
2.13 %
2.03 %
|
| Dating |
5051
4915
|
3729
3632
|
1216
1185
|
106
98
|
73.83 %
73.90 %
|
24.07 %
24.11 %
|
2.10 %
1.99 %
|
| Other |
4969
4980
|
3932
3974
|
932
893
|
105
113
|
79.13 %
79.80 %
|
18.76 %
17.93 %
|
2.11 %
2.27 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than Kit.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Gmail |
4680
4525
|
3457
3346
|
1133
1094
|
90
85
|
73.87 %
73.94 %
|
24.21 %
24.18 %
|
1.92 %
1.88 %
|
| Outlook Mail |
4799
4546
|
3678
3464
|
1022
993
|
99
89
|
76.64 %
76.20 %
|
21.30 %
21.84 %
|
2.06 %
1.96 %
|
| Yahoo Mail |
4717
4730
|
3592
3610
|
1026
1018
|
99
102
|
76.15 %
76.32 %
|
21.75 %
21.52 %
|
2.10 %
2.16 %
|
| AOL Mail |
4718
4744
|
3624
3664
|
996
980
|
98
100
|
76.81 %
77.23 %
|
21.11 %
20.66 %
|
2.08 %
2.11 %
|
| Mail.com |
4728
4897
|
3731
3912
|
895
888
|
102
97
|
78.91 %
79.89 %
|
18.93 %
18.13 %
|
2.16 %
1.98 %
|
| Yandex Mail |
4695
4667
|
3578
3569
|
1013
1003
|
104
95
|
76.21 %
76.47 %
|
21.58 %
21.49 %
|
2.22 %
2.04 %
|
| GMX Mail |
4634
4666
|
3514
3499
|
1028
1066
|
92
101
|
75.83 %
74.99 %
|
22.18 %
22.85 %
|
1.99 %
2.16 %
|
| Zoho Mail |
4700
4684
|
3697
3686
|
903
906
|
100
92
|
78.66 %
78.69 %
|
19.21 %
19.34 %
|
2.13 %
1.96 %
|
| ProtonMail |
4492
4568
|
3564
3673
|
825
810
|
103
85
|
79.34 %
80.41 %
|
18.37 %
17.73 %
|
2.29 %
1.86 %
|
| Custom Mail |
4608
4630
|
3690
3781
|
815
744
|
103
105
|
80.08 %
81.66 %
|
17.69 %
16.07 %
|
2.24 %
2.27 %
|
| iCloud Mail |
4781
4587
|
3518
3396
|
1161
1093
|
102
98
|
73.58 %
74.04 %
|
24.28 %
23.83 %
|
2.13 %
2.14 %
|
| Tuta |
4851
4684
|
3837
3760
|
913
826
|
101
98
|
79.10 %
80.27 %
|
18.82 %
17.63 %
|
2.08 %
2.09 %
|
| Juno.com |
4656
4737
|
3697
3776
|
856
866
|
103
95
|
79.40 %
79.71 %
|
18.38 %
18.28 %
|
2.21 %
2.01 %
|
| Mailfence |
4887
4362
|
3864
3480
|
917
798
|
106
84
|
79.07 %
79.78 %
|
18.76 %
18.29 %
|
2.17 %
1.93 %
|
Compare Kit with other providers
Compare the email deliverability of Kit with other providers.
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