Kit and Postmark Email Deliverability Comparison

Kit

Postmark

In this comparison, the deliverability of Kit and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.756 65.137	50.741 50.600	13.544 13.149	1.471 1.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.17 % 77.68 %	20.60 % 20.19 %	2.24 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5239 5071	4006 3914	1114 1056	119 101	76.46 % 77.18 %	21.26 % 20.82 %	2.27 % 1.99 %
Elektronics	4893 4882	3832 3796	952 979	109 107	78.32 % 77.76 %	19.46 % 20.05 %	2.23 % 2.19 %
Entertainment	4949 4910	3761 3793	1078 1011	110 106	76.00 % 77.25 %	21.78 % 20.59 %	2.22 % 2.16 %
Cosmetics & Beauty	5035 5043	3924 3928	1001 1011	110 104	77.93 % 77.89 %	19.88 % 20.05 %	2.18 % 2.06 %
Food & Drink	5037 5038	3867 3866	1052 1075	118 97	76.77 % 76.74 %	20.89 % 21.34 %	2.34 % 1.93 %
Home & Garden	5043 5083	3881 3928	1047 1044	115 111	76.96 % 77.28 %	20.76 % 20.54 %	2.28 % 2.18 %
Finance	4986 5308	4022 4312	856 881	108 115	80.67 % 81.24 %	17.17 % 16.60 %	2.17 % 2.17 %
Health	5053 5000	4082 4060	860 830	111 110	80.78 % 81.20 %	17.02 % 16.60 %	2.20 % 2.20 %
Pets	5179 5137	3930 3965	1126 1063	123 109	75.88 % 77.19 %	21.74 % 20.69 %	2.37 % 2.12 %
Sport & Fitness	5135 4944	3924 3845	1093 997	118 102	76.42 % 77.77 %	21.29 % 20.17 %	2.30 % 2.06 %
Job & Career	5132 4922	3835 3676	1180 1142	117 104	74.73 % 74.69 %	22.99 % 23.20 %	2.28 % 2.11 %
Dating	5113 4871	3758 3605	1244 1165	111 101	73.50 % 74.01 %	24.33 % 23.92 %	2.17 % 2.07 %
Other	4962 4928	3919 3912	941 895	102 121	78.98 % 79.38 %	18.96 % 18.16 %	2.06 % 2.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4597 4479	3365 3323	1138 1062	94 94	73.20 % 74.19 %	24.76 % 23.71 %	2.04 % 2.10 %
Outlook Mail	4816 4531	3671 3444	1042 991	103 96	76.23 % 76.01 %	21.64 % 21.87 %	2.14 % 2.12 %
Yahoo Mail	4767 4597	3614 3508	1048 991	105 98	75.81 % 76.31 %	21.98 % 21.56 %	2.20 % 2.13 %
AOL Mail	4718 4857	3609 3756	1007 996	102 105	76.49 % 77.33 %	21.34 % 20.51 %	2.16 % 2.16 %
Mail.com	4694 4956	3673 3934	914 923	107 99	78.25 % 79.38 %	19.47 % 18.62 %	2.28 % 2.00 %
Yandex Mail	4654 4687	3551 3562	1002 1019	101 106	76.30 % 76.00 %	21.53 % 21.74 %	2.17 % 2.26 %
GMX Mail	4610 4506	3483 3390	1027 1018	100 98	75.55 % 75.23 %	22.28 % 22.59 %	2.17 % 2.17 %
Zoho Mail	4735 4645	3698 3625	926 924	111 96	78.10 % 78.04 %	19.56 % 19.89 %	2.34 % 2.07 %
ProtonMail	4580 4620	3630 3706	835 824	115 90	79.26 % 80.22 %	18.23 % 17.84 %	2.51 % 1.95 %
Custom Mail	4559 4614	3656 3728	796 781	107 105	80.19 % 80.80 %	17.46 % 16.93 %	2.35 % 2.28 %
iCloud Mail	4680 4518	3459 3365	1123 1052	98 101	73.91 % 74.48 %	24.00 % 23.28 %	2.09 % 2.24 %
Tuta	4840 4771	3809 3807	920 863	111 101	78.70 % 79.79 %	19.01 % 18.09 %	2.29 % 2.12 %
Juno.com	4625 4871	3687 3869	833 892	105 110	79.72 % 79.43 %	18.01 % 18.31 %	2.27 % 2.26 %
Mailfence	4881 4485	3836 3583	933 813	112 89	78.59 % 79.89 %	19.11 % 18.13 %	2.29 % 1.98 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.