Kit and Postmark Email Deliverability Comparison

Kit

Postmark

In this comparison, the deliverability of Kit and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.946 65.027	51.041 50.616	13.503 13.085	1.402 1.326

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 77.84 %	20.48 % 20.12 %	2.13 % 2.04 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4980 4970	3830 3843	1049 1033	101 94	76.91 % 77.32 %	21.06 % 20.78 %	2.03 % 1.89 %
Elektronics	5025 4862	3920 3785	1000 983	105 94	78.01 % 77.85 %	19.90 % 20.22 %	2.09 % 1.93 %
Entertainment	4935 4997	3777 3877	1052 1015	106 105	76.53 % 77.59 %	21.32 % 20.31 %	2.15 % 2.10 %
Cosmetics & Beauty	5214 4939	4061 3869	1045 976	108 94	77.89 % 78.34 %	20.04 % 19.76 %	2.07 % 1.90 %
Food & Drink	5131 5061	3948 3882	1067 1078	116 101	76.94 % 76.70 %	20.80 % 21.30 %	2.26 % 2.00 %
Home & Garden	5101 5067	3921 3946	1072 1012	108 109	76.87 % 77.88 %	21.02 % 19.97 %	2.12 % 2.15 %
Finance	5025 5190	4072 4199	855 884	98 107	81.03 % 80.91 %	17.01 % 17.03 %	1.95 % 2.06 %
Health	5187 4964	4184 4038	895 818	108 108	80.66 % 81.35 %	17.25 % 16.48 %	2.08 % 2.18 %
Pets	5110 5115	3890 3960	1104 1051	116 104	76.13 % 77.42 %	21.60 % 20.55 %	2.27 % 2.03 %
Sport & Fitness	5292 4997	4096 3891	1076 1008	120 98	77.40 % 77.87 %	20.33 % 20.17 %	2.27 % 1.96 %
Job & Career	4926 4970	3681 3720	1140 1149	105 101	74.73 % 74.85 %	23.14 % 23.12 %	2.13 % 2.03 %
Dating	5051 4915	3729 3632	1216 1185	106 98	73.83 % 73.90 %	24.07 % 24.11 %	2.10 % 1.99 %
Other	4969 4980	3932 3974	932 893	105 113	79.13 % 79.80 %	18.76 % 17.93 %	2.11 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4680 4525	3457 3346	1133 1094	90 85	73.87 % 73.94 %	24.21 % 24.18 %	1.92 % 1.88 %
Outlook Mail	4799 4546	3678 3464	1022 993	99 89	76.64 % 76.20 %	21.30 % 21.84 %	2.06 % 1.96 %
Yahoo Mail	4717 4730	3592 3610	1026 1018	99 102	76.15 % 76.32 %	21.75 % 21.52 %	2.10 % 2.16 %
AOL Mail	4718 4744	3624 3664	996 980	98 100	76.81 % 77.23 %	21.11 % 20.66 %	2.08 % 2.11 %
Mail.com	4728 4897	3731 3912	895 888	102 97	78.91 % 79.89 %	18.93 % 18.13 %	2.16 % 1.98 %
Yandex Mail	4695 4667	3578 3569	1013 1003	104 95	76.21 % 76.47 %	21.58 % 21.49 %	2.22 % 2.04 %
GMX Mail	4634 4666	3514 3499	1028 1066	92 101	75.83 % 74.99 %	22.18 % 22.85 %	1.99 % 2.16 %
Zoho Mail	4700 4684	3697 3686	903 906	100 92	78.66 % 78.69 %	19.21 % 19.34 %	2.13 % 1.96 %
ProtonMail	4492 4568	3564 3673	825 810	103 85	79.34 % 80.41 %	18.37 % 17.73 %	2.29 % 1.86 %
Custom Mail	4608 4630	3690 3781	815 744	103 105	80.08 % 81.66 %	17.69 % 16.07 %	2.24 % 2.27 %
iCloud Mail	4781 4587	3518 3396	1161 1093	102 98	73.58 % 74.04 %	24.28 % 23.83 %	2.13 % 2.14 %
Tuta	4851 4684	3837 3760	913 826	101 98	79.10 % 80.27 %	18.82 % 17.63 %	2.08 % 2.09 %
Juno.com	4656 4737	3697 3776	856 866	103 95	79.40 % 79.71 %	18.38 % 18.28 %	2.21 % 2.01 %
Mailfence	4887 4362	3864 3480	917 798	106 84	79.07 % 79.78 %	18.76 % 18.29 %	2.17 % 1.93 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.