Kit and Postmark Email Deliverability Comparison

Kit

Postmark

In this comparison, the deliverability of Kit and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.682 64.919	50.857 50.483	13.425 13.108	1.400 1.328

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.43 % 77.76 %	20.44 % 20.19 %	2.13 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4934 4961	3803 3834	1032 1029	99 98	77.08 % 77.28 %	20.92 % 20.74 %	2.01 % 1.98 %
Elektronics	5055 4886	3941 3792	1011 995	103 99	77.96 % 77.61 %	20.00 % 20.36 %	2.04 % 2.03 %
Entertainment	4928 5077	3792 3911	1035 1056	101 110	76.95 % 77.03 %	21.00 % 20.80 %	2.05 % 2.17 %
Cosmetics & Beauty	5118 4939	3991 3857	1023 987	104 95	77.98 % 78.09 %	19.99 % 19.98 %	2.03 % 1.92 %
Food & Drink	5034 5041	3884 3880	1036 1060	114 101	77.16 % 76.97 %	20.58 % 21.03 %	2.26 % 2.00 %
Home & Garden	5153 4911	3928 3830	1118 976	107 105	76.23 % 77.99 %	21.70 % 19.87 %	2.08 % 2.14 %
Finance	4996 5187	4055 4202	837 882	104 103	81.16 % 81.01 %	16.75 % 17.00 %	2.08 % 1.99 %
Health	5193 4990	4178 4089	905 799	110 102	80.45 % 81.94 %	17.43 % 16.01 %	2.12 % 2.04 %
Pets	5084 5064	3890 3908	1078 1048	116 108	76.51 % 77.17 %	21.20 % 20.70 %	2.28 % 2.13 %
Sport & Fitness	5108 4964	3960 3838	1035 1030	113 96	77.53 % 77.32 %	20.26 % 20.75 %	2.21 % 1.93 %
Job & Career	4965 4917	3736 3695	1122 1123	107 99	75.25 % 75.15 %	22.60 % 22.84 %	2.16 % 2.01 %
Dating	5067 4963	3721 3653	1233 1210	113 100	73.44 % 73.60 %	24.33 % 24.38 %	2.23 % 2.01 %
Other	5047 5019	3978 3994	960 913	109 112	78.82 % 79.58 %	19.02 % 18.19 %	2.16 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4611 4490	3416 3294	1106 1111	89 85	74.08 % 73.36 %	23.99 % 24.74 %	1.93 % 1.89 %
Outlook Mail	4718 4554	3624 3450	996 1009	98 95	76.81 % 75.76 %	21.11 % 22.16 %	2.08 % 2.09 %
Yahoo Mail	4739 4733	3614 3613	1025 1022	100 98	76.26 % 76.34 %	21.63 % 21.59 %	2.11 % 2.07 %
AOL Mail	4678 4753	3600 3652	979 1003	99 98	76.96 % 76.84 %	20.93 % 21.10 %	2.12 % 2.06 %
Mail.com	4706 4829	3722 3857	879 871	105 101	79.09 % 79.87 %	18.68 % 18.04 %	2.23 % 2.09 %
Yandex Mail	4695 4621	3578 3537	1010 990	107 94	76.21 % 76.54 %	21.51 % 21.42 %	2.28 % 2.03 %
GMX Mail	4660 4662	3523 3517	1042 1045	95 100	75.60 % 75.44 %	22.36 % 22.42 %	2.04 % 2.15 %
Zoho Mail	4695 4636	3696 3676	904 865	95 95	78.72 % 79.29 %	19.25 % 18.66 %	2.02 % 2.05 %
ProtonMail	4557 4513	3621 3599	834 831	102 83	79.46 % 79.75 %	18.30 % 18.41 %	2.24 % 1.84 %
Custom Mail	4681 4622	3745 3768	830 751	106 103	80.00 % 81.52 %	17.73 % 16.25 %	2.26 % 2.23 %
iCloud Mail	4774 4550	3490 3366	1184 1091	100 93	73.10 % 73.98 %	24.80 % 23.98 %	2.09 % 2.04 %
Tuta	4811 4689	3803 3755	907 835	101 99	79.05 % 80.08 %	18.85 % 17.81 %	2.10 % 2.11 %
Juno.com	4612 4771	3652 3796	853 880	107 95	79.18 % 79.56 %	18.50 % 18.44 %	2.32 % 1.99 %
Mailfence	4745 4496	3773 3603	876 804	96 89	79.52 % 80.14 %	18.46 % 17.88 %	2.02 % 1.98 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.