Postmark and Kit Email Deliverability Comparison

Postmark

Kit

In this comparison, the deliverability of Postmark and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.364 76.532	60.340 59.301	15.418 15.612	1.606 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.99 % 77.49 %	19.93 % 20.40 %	2.08 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6125 5912	4737 4544	1265 1241	123 127	77.34 % 76.86 %	20.65 % 20.99 %	2.01 % 2.15 %
Elektronics	5829 5766	4554 4517	1152 1128	123 121	78.13 % 78.34 %	19.76 % 19.56 %	2.11 % 2.10 %
Entertainment	5939 5963	4607 4535	1218 1304	114 124	77.57 % 76.05 %	20.51 % 21.87 %	1.92 % 2.08 %
Cosmetics & Beauty	5972 5998	4699 4673	1157 1202	116 123	78.68 % 77.91 %	19.37 % 20.04 %	1.94 % 2.05 %
Food & Drink	5914 5958	4591 4579	1211 1250	112 129	77.63 % 76.85 %	20.48 % 20.98 %	1.89 % 2.17 %
Home & Garden	6083 5970	4729 4625	1227 1217	127 128	77.74 % 77.47 %	20.17 % 20.39 %	2.09 % 2.14 %
Finance	5980 5740	4887 4653	957 968	136 119	81.72 % 81.06 %	16.00 % 16.86 %	2.27 % 2.07 %
Health	6023 5751	4892 4689	1009 936	122 126	81.22 % 81.53 %	16.75 % 16.28 %	2.03 % 2.19 %
Pets	6058 5989	4677 4607	1257 1252	124 130	77.20 % 76.92 %	20.75 % 20.90 %	2.05 % 2.17 %
Sport & Fitness	5761 5853	4496 4490	1142 1239	123 124	78.04 % 76.71 %	19.82 % 21.17 %	2.14 % 2.12 %
Job & Career	5954 5995	4491 4501	1339 1360	124 134	75.43 % 75.08 %	22.49 % 22.69 %	2.08 % 2.24 %
Dating	5963 5933	4403 4377	1436 1430	124 126	73.84 % 73.77 %	24.08 % 24.10 %	2.08 % 2.12 %
Other	5763 5704	4577 4511	1048 1085	138 108	79.42 % 79.08 %	18.18 % 19.02 %	2.39 % 1.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5361 5520	3973 4092	1270 1319	118 109	74.11 % 74.13 %	23.69 % 23.89 %	2.20 % 1.97 %
Outlook Mail	5479 5479	4166 4158	1206 1211	107 110	76.04 % 75.89 %	22.01 % 22.10 %	1.95 % 2.01 %
Yahoo Mail	5570 5595	4261 4278	1199 1203	110 114	76.50 % 76.46 %	21.53 % 21.50 %	1.97 % 2.04 %
AOL Mail	5446 5586	4213 4286	1110 1184	123 116	77.36 % 76.73 %	20.38 % 21.20 %	2.26 % 2.08 %
Mail.com	5653 5302	4514 4177	1027 1014	112 111	79.85 % 78.78 %	18.17 % 19.12 %	1.98 % 2.09 %
Yandex Mail	5609 5317	4327 4061	1168 1150	114 106	77.14 % 76.38 %	20.82 % 21.63 %	2.03 % 1.99 %
GMX Mail	5412 5513	4097 4162	1202 1232	113 119	75.70 % 75.49 %	22.21 % 22.35 %	2.09 % 2.16 %
Zoho Mail	5461 5551	4290 4352	1060 1075	111 124	78.56 % 78.40 %	19.41 % 19.37 %	2.03 % 2.23 %
ProtonMail	5591 5360	4497 4252	986 985	108 123	80.43 % 79.33 %	17.64 % 18.38 %	1.93 % 2.29 %
Custom Mail	5358 5286	4335 4241	915 931	108 114	80.91 % 80.23 %	17.08 % 17.61 %	2.02 % 2.16 %
iCloud Mail	5528 5371	4107 3988	1298 1275	123 108	74.29 % 74.25 %	23.48 % 23.74 %	2.23 % 2.01 %
Tuta	5765 5665	4608 4487	1039 1057	118 121	79.93 % 79.21 %	18.02 % 18.66 %	2.05 % 2.14 %
Juno.com	5695 5545	4582 4458	982 967	131 120	80.46 % 80.40 %	17.24 % 17.44 %	2.30 % 2.16 %
Mailfence	5436 5442	4370 4309	956 1009	110 124	80.39 % 79.18 %	17.59 % 18.54 %	2.02 % 2.28 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.