Postmark and Kit Email Deliverability Comparison

Postmark

Kit

In this comparison, the deliverability of Postmark and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.170 65.621	50.776 50.314	13.059 13.738	1.335 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.91 % 76.67 %	20.04 % 20.94 %	2.05 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5054 5042	3909 3840	1048 1080	97 122	77.34 % 76.16 %	20.74 % 21.42 %	1.92 % 2.42 %
Elektronics	4865 5023	3784 3896	983 1009	98 118	77.78 % 77.56 %	20.21 % 20.09 %	2.01 % 2.35 %
Entertainment	4883 4933	3811 3725	967 1090	105 118	78.05 % 75.51 %	19.80 % 22.10 %	2.15 % 2.39 %
Cosmetics & Beauty	5003 5085	3922 3936	985 1031	96 118	78.39 % 77.40 %	19.69 % 20.28 %	1.92 % 2.32 %
Food & Drink	5094 5012	3918 3825	1077 1061	99 126	76.91 % 76.32 %	21.14 % 21.17 %	1.94 % 2.51 %
Home & Garden	5052 5076	3925 3873	1016 1079	111 124	77.69 % 76.30 %	20.11 % 21.26 %	2.20 % 2.44 %
Finance	5254 5014	4268 4023	882 879	104 112	81.23 % 80.24 %	16.79 % 17.53 %	1.98 % 2.23 %
Health	4946 5057	4022 4041	816 900	108 116	81.32 % 79.91 %	16.50 % 17.80 %	2.18 % 2.29 %
Pets	5085 5164	3940 3883	1041 1147	104 134	77.48 % 75.19 %	20.47 % 22.21 %	2.05 % 2.59 %
Sport & Fitness	5081 5206	3966 3990	1018 1088	97 128	78.06 % 76.64 %	20.04 % 20.90 %	1.91 % 2.46 %
Job & Career	4957 4969	3705 3680	1146 1170	106 119	74.74 % 74.06 %	23.12 % 23.55 %	2.14 % 2.39 %
Dating	4950 5040	3655 3677	1198 1244	97 119	73.84 % 72.96 %	24.20 % 24.68 %	1.96 % 2.36 %
Other	4946 5000	3951 3925	882 960	113 115	79.88 % 78.50 %	17.83 % 19.20 %	2.28 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4513 4683	3341 3410	1083 1173	89 100	74.03 % 72.82 %	24.00 % 25.05 %	1.97 % 2.14 %
Outlook Mail	4625 4706	3521 3575	1012 1022	92 109	76.13 % 75.97 %	21.88 % 21.72 %	1.99 % 2.32 %
Yahoo Mail	4521 4615	3465 3487	960 1020	96 108	76.64 % 75.56 %	21.23 % 22.10 %	2.12 % 2.34 %
AOL Mail	4776 4798	3694 3652	980 1033	102 113	77.35 % 76.12 %	20.52 % 21.53 %	2.14 % 2.36 %
Mail.com	4943 4671	3946 3636	900 922	97 113	79.83 % 77.84 %	18.21 % 19.74 %	1.96 % 2.42 %
Yandex Mail	4742 4736	3626 3582	1017 1041	99 113	76.47 % 75.63 %	21.45 % 21.98 %	2.09 % 2.39 %
GMX Mail	4579 4508	3454 3383	1030 1021	95 104	75.43 % 75.04 %	22.49 % 22.65 %	2.07 % 2.31 %
Zoho Mail	4664 4772	3665 3720	905 938	94 114	78.58 % 77.95 %	19.40 % 19.66 %	2.02 % 2.39 %
ProtonMail	4584 4515	3702 3546	793 851	89 118	80.76 % 78.54 %	17.30 % 18.85 %	1.94 % 2.61 %
Custom Mail	4579 4563	3710 3626	766 819	103 118	81.02 % 79.47 %	16.73 % 17.95 %	2.25 % 2.59 %
iCloud Mail	4644 4728	3451 3445	1095 1173	98 110	74.31 % 72.86 %	23.58 % 24.81 %	2.11 % 2.33 %
Tuta	4740 4836	3800 3793	842 925	98 118	80.17 % 78.43 %	17.76 % 19.13 %	2.07 % 2.44 %
Juno.com	4891 4616	3897 3645	893 859	101 112	79.68 % 78.96 %	18.26 % 18.61 %	2.07 % 2.43 %
Mailfence	4369 4874	3504 3814	783 941	82 119	80.20 % 78.25 %	17.92 % 19.31 %	1.88 % 2.44 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.