Postmark and Kit Email Deliverability Comparison

Postmark

Kit

In this comparison, the deliverability of Postmark and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.208 76.811	59.446 59.546	15.216 15.637	1.546 1.628

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.00 % 77.52 %	19.97 % 20.36 %	2.03 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5962 6037	4609 4646	1237 1262	116 129	77.31 % 76.96 %	20.75 % 20.90 %	1.95 % 2.14 %
Elektronics	5746 5734	4487 4509	1135 1103	124 122	78.09 % 78.64 %	19.75 % 19.24 %	2.16 % 2.13 %
Entertainment	5767 5794	4475 4426	1177 1248	115 120	77.60 % 76.39 %	20.41 % 21.54 %	1.99 % 2.07 %
Cosmetics & Beauty	5867 5934	4599 4640	1151 1172	117 122	78.39 % 78.19 %	19.62 % 19.75 %	1.99 % 2.06 %
Food & Drink	5848 5909	4519 4558	1222 1222	107 129	77.27 % 77.14 %	20.90 % 20.68 %	1.83 % 2.18 %
Home & Garden	5964 5900	4638 4561	1204 1210	122 129	77.77 % 77.31 %	20.19 % 20.51 %	2.05 % 2.19 %
Finance	6130 5815	4988 4713	1017 982	125 120	81.37 % 81.05 %	16.59 % 16.89 %	2.04 % 2.06 %
Health	5936 5884	4850 4769	963 989	123 126	81.70 % 81.05 %	16.22 % 16.81 %	2.07 % 2.14 %
Pets	6013 6051	4653 4624	1238 1293	122 134	77.38 % 76.42 %	20.59 % 21.37 %	2.03 % 2.21 %
Sport & Fitness	5783 6014	4507 4628	1161 1258	115 128	77.94 % 76.95 %	20.08 % 20.92 %	1.99 % 2.13 %
Job & Career	5694 6016	4272 4514	1306 1371	116 131	75.03 % 75.03 %	22.94 % 22.79 %	2.04 % 2.18 %
Dating	5757 5987	4271 4416	1375 1447	111 124	74.19 % 73.76 %	23.88 % 24.17 %	1.93 % 2.07 %
Other	5741 5736	4578 4542	1030 1080	133 114	79.74 % 79.18 %	17.94 % 18.83 %	2.32 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5221 5374	3883 3962	1236 1308	102 104	74.37 % 73.73 %	23.67 % 24.34 %	1.95 % 1.94 %
Outlook Mail	5281 5566	4016 4246	1158 1206	107 114	76.05 % 76.28 %	21.93 % 21.67 %	2.03 % 2.05 %
Yahoo Mail	5483 5573	4202 4248	1170 1210	111 115	76.64 % 76.22 %	21.34 % 21.71 %	2.02 % 2.06 %
AOL Mail	5582 5492	4329 4219	1136 1159	117 114	77.55 % 76.82 %	20.35 % 21.10 %	2.10 % 2.08 %
Mail.com	5748 5453	4587 4295	1051 1040	110 118	79.80 % 78.76 %	18.28 % 19.07 %	1.91 % 2.16 %
Yandex Mail	5529 5432	4238 4159	1173 1163	118 110	76.65 % 76.56 %	21.22 % 21.41 %	2.13 % 2.03 %
GMX Mail	5207 5425	3936 4118	1164 1193	107 114	75.59 % 75.91 %	22.35 % 21.99 %	2.05 % 2.10 %
Zoho Mail	5432 5553	4256 4363	1070 1069	106 121	78.35 % 78.57 %	19.70 % 19.25 %	1.95 % 2.18 %
ProtonMail	5417 5414	4360 4308	958 979	99 127	80.49 % 79.57 %	17.69 % 18.08 %	1.83 % 2.35 %
Custom Mail	5335 5273	4329 4240	889 914	117 119	81.14 % 80.41 %	16.66 % 17.33 %	2.19 % 2.26 %
iCloud Mail	5272 5457	3941 4062	1219 1286	112 109	74.75 % 74.44 %	23.12 % 23.57 %	2.12 % 2.00 %
Tuta	5623 5719	4510 4521	999 1075	114 123	80.21 % 79.05 %	17.77 % 18.80 %	2.03 % 2.15 %
Juno.com	5731 5479	4578 4386	1029 975	124 118	79.88 % 80.05 %	17.95 % 17.80 %	2.16 % 2.15 %
Mailfence	5347 5601	4281 4419	964 1060	102 122	80.06 % 78.90 %	18.03 % 18.93 %	1.91 % 2.18 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.