Clever Elements and Postmark Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.200 62.077	349.623 50.973	87.954 8.694	17.623 2.410

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 82.11 %	19.32 % 14.01 %	3.87 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35121 4830	27992 4056	5869 592	1260 182	79.70 % 83.98 %	16.71 % 12.26 %	3.59 % 3.77 %
Elektronics	34847 4784	27026 3986	6553 631	1268 167	77.56 % 83.32 %	18.81 % 13.19 %	3.64 % 3.49 %
Entertainment	34946 4674	26814 3825	6773 665	1359 184	76.73 % 81.84 %	19.38 % 14.23 %	3.89 % 3.94 %
Cosmetics & Beauty	35127 4777	26947 3902	6855 679	1325 196	76.71 % 81.68 %	19.51 % 14.21 %	3.77 % 4.10 %
Food & Drink	34858 4630	27758 3945	5850 545	1250 140	79.63 % 85.21 %	16.78 % 11.77 %	3.59 % 3.02 %
Home & Garden	35533 4818	28312 4086	5951 570	1270 162	79.68 % 84.81 %	16.75 % 11.83 %	3.57 % 3.36 %
Finance	35382 4847	25996 3831	7887 783	1499 233	73.47 % 79.04 %	22.29 % 16.15 %	4.24 % 4.81 %
Health	35100 4745	26160 3829	7578 712	1362 204	74.53 % 80.70 %	21.59 % 15.01 %	3.88 % 4.30 %
Pets	34678 4821	27329 4013	6068 627	1281 181	78.81 % 83.24 %	17.50 % 13.01 %	3.69 % 3.75 %
Sport & Fitness	34996 4709	26499 3824	7022 710	1475 175	75.72 % 81.21 %	20.07 % 15.08 %	4.21 % 3.72 %
Job & Career	34740 4745	25951 3782	7288 759	1501 204	74.70 % 79.70 %	20.98 % 16.00 %	4.32 % 4.30 %
Dating	35008 4746	25345 3771	8185 765	1478 210	72.40 % 79.46 %	23.38 % 16.12 %	4.22 % 4.42 %
Other	34864 4951	27494 4123	6075 656	1295 172	78.86 % 83.28 %	17.42 % 13.25 %	3.71 % 3.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44411 4728	32466 3610	10049 871	1896 247	73.10 % 76.35 %	22.63 % 18.42 %	4.27 % 5.22 %
Outlook Mail	43431 4561	32237 3660	9388 713	1806 188	74.23 % 80.25 %	21.62 % 15.63 %	4.16 % 4.12 %
Yahoo Mail	44307 4764	33744 3877	8716 699	1847 188	76.16 % 81.38 %	19.67 % 14.67 %	4.17 % 3.95 %
AOL Mail	44433 4865	33907 3963	8751 705	1775 197	76.31 % 81.46 %	19.69 % 14.49 %	3.99 % 4.05 %
Mail.com	44650 4799	34542 3957	8379 651	1729 191	77.36 % 82.45 %	18.77 % 13.57 %	3.87 % 3.98 %
Yandex Mail	43797 4676	32829 3761	9172 724	1796 191	74.96 % 80.43 %	20.94 % 15.48 %	4.10 % 4.08 %
GMX Mail	43606 4739	33752 3982	8273 585	1581 172	77.40 % 84.03 %	18.97 % 12.34 %	3.63 % 3.63 %
Zoho Mail	44279 4909	34716 4131	7977 614	1586 164	78.40 % 84.15 %	18.02 % 12.51 %	3.58 % 3.34 %
ProtonMail	43981 4740	34617 4028	7852 546	1512 166	78.71 % 84.98 %	17.85 % 11.52 %	3.44 % 3.50 %
Custom Mail	43999 4800	35063 4082	7381 561	1555 157	79.69 % 85.04 %	16.78 % 11.69 %	3.53 % 3.27 %
iCloud Mail	4800 4793	3720 3721	848 844	232 228	77.50 % 77.63 %	17.67 % 17.61 %	4.83 % 4.76 %
Tuta	4703 4930	3940 4153	600 616	163 161	83.78 % 84.24 %	12.76 % 12.49 %	3.47 % 3.27 %
Juno.com	4803 4773	4090 4048	568 565	145 160	85.16 % 84.81 %	11.83 % 11.84 %	3.02 % 3.35 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.