Clever Elements and Postmark Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
401.872 8.760	305.328 7.088	80.822 1.300	15.722 372

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.98 % 80.91 %	20.11 % 14.84 %	3.91 % 4.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	31008 680	24466 565	5400 90	1142 25	78.90 % 83.09 %	17.41 % 13.24 %	3.68 % 3.68 %
Elektronics	30770 698	23581 582	6045 94	1144 22	76.64 % 83.38 %	19.65 % 13.47 %	3.72 % 3.15 %
Entertainment	30777 677	23355 548	6206 102	1216 27	75.88 % 80.95 %	20.16 % 15.07 %	3.95 % 3.99 %
Cosmetics & Beauty	31077 634	23596 506	6315 99	1166 29	75.93 % 79.81 %	20.32 % 15.62 %	3.75 % 4.57 %
Food & Drink	30807 656	24286 553	5393 85	1128 18	78.83 % 84.30 %	17.51 % 12.96 %	3.66 % 2.74 %
Home & Garden	31275 697	24665 580	5459 88	1151 29	78.86 % 83.21 %	17.45 % 12.63 %	3.68 % 4.16 %
Finance	31276 724	22724 555	7246 123	1306 46	72.66 % 76.66 %	23.17 % 16.99 %	4.18 % 6.35 %
Health	31054 657	22858 523	6995 104	1201 30	73.61 % 79.60 %	22.53 % 15.83 %	3.87 % 4.57 %
Pets	30765 706	24038 576	5583 100	1144 30	78.13 % 81.59 %	18.15 % 14.16 %	3.72 % 4.25 %
Sport & Fitness	30935 621	23178 505	6441 95	1316 21	74.92 % 81.32 %	20.82 % 15.30 %	4.25 % 3.38 %
Job & Career	30684 702	22683 547	6657 120	1344 35	73.92 % 77.92 %	21.70 % 17.09 %	4.38 % 4.99 %
Dating	30824 625	21989 493	7538 103	1297 29	71.34 % 78.88 %	24.45 % 16.48 %	4.21 % 4.64 %
Other	30620 683	23909 555	5544 97	1167 31	78.08 % 81.26 %	18.11 % 14.20 %	3.81 % 4.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40350 691	29310 516	9324 135	1716 40	72.64 % 74.67 %	23.11 % 19.54 %	4.25 % 5.79 %
Outlook Mail	39360 657	28941 514	8782 109	1637 34	73.53 % 78.23 %	22.31 % 16.59 %	4.16 % 5.18 %
Yahoo Mail	40247 636	30412 510	8147 99	1688 27	75.56 % 80.19 %	20.24 % 15.57 %	4.19 % 4.25 %
AOL Mail	40198 656	30439 526	8160 102	1599 28	75.72 % 80.18 %	20.30 % 15.55 %	3.98 % 4.27 %
Mail.com	40449 679	31026 557	7842 96	1581 26	76.70 % 82.03 %	19.39 % 14.14 %	3.91 % 3.83 %
Yandex Mail	39705 590	29515 467	8562 98	1628 25	74.34 % 79.15 %	21.56 % 16.61 %	4.10 % 4.24 %
GMX Mail	39590 688	30335 567	7795 93	1460 28	76.62 % 82.41 %	19.69 % 13.52 %	3.69 % 4.07 %
Zoho Mail	40240 691	31267 573	7507 93	1466 25	77.70 % 82.92 %	18.66 % 13.46 %	3.64 % 3.62 %
ProtonMail	39849 678	31063 580	7393 81	1393 17	77.95 % 85.55 %	18.55 % 11.95 %	3.50 % 2.51 %
Custom Mail	39842 692	31478 573	6923 88	1441 31	79.01 % 82.80 %	17.38 % 12.72 %	3.62 % 4.48 %
iCloud Mail	674 651	475 497	152 122	47 32	70.47 % 76.34 %	22.55 % 18.74 %	6.97 % 4.92 %
Tuta	680 746	526 623	120 95	34 28	77.35 % 83.51 %	17.65 % 12.73 %	5.00 % 3.75 %
Juno.com	688 705	541 585	115 89	32 31	78.63 % 82.98 %	16.72 % 12.62 %	4.65 % 4.40 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.