CleverReach and Postmark Email Deliverability Comparison

CleverReach

Postmark

In this comparison, the deliverability of CleverReach and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.527 76.042	59.417 58.789	15.449 15.604	1.661 1.649

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.64 % 77.31 %	20.19 % 20.52 %	2.17 % 2.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6001 5800	4605 4452	1273 1228	123 120	76.74 % 76.76 %	21.21 % 21.17 %	2.05 % 2.07 %
Elektronics	5925 5697	4630 4393	1165 1183	130 121	78.14 % 77.11 %	19.66 % 20.77 %	2.19 % 2.12 %
Entertainment	5939 5933	4580 4572	1214 1229	145 132	77.12 % 77.06 %	20.44 % 20.71 %	2.44 % 2.22 %
Cosmetics & Beauty	5656 5789	4405 4494	1128 1177	123 118	77.88 % 77.63 %	19.94 % 20.33 %	2.17 % 2.04 %
Food & Drink	5914 5915	4585 4515	1206 1275	123 125	77.53 % 76.33 %	20.39 % 21.56 %	2.08 % 2.11 %
Home & Garden	5741 5833	4443 4507	1169 1197	129 129	77.39 % 77.27 %	20.36 % 20.52 %	2.25 % 2.21 %
Finance	5824 6042	4710 4861	988 1052	126 129	80.87 % 80.45 %	16.96 % 17.41 %	2.16 % 2.14 %
Health	6272 5826	5042 4725	1103 971	127 130	80.39 % 81.10 %	17.59 % 16.67 %	2.02 % 2.23 %
Pets	6103 5988	4703 4610	1273 1244	127 134	77.06 % 76.99 %	20.86 % 20.77 %	2.08 % 2.24 %
Sport & Fitness	5573 5842	4352 4512	1103 1208	118 122	78.09 % 77.23 %	19.79 % 20.68 %	2.12 % 2.09 %
Job & Career	5753 5756	4337 4291	1288 1340	128 125	75.39 % 74.55 %	22.39 % 23.28 %	2.22 % 2.17 %
Dating	5807 5735	4268 4198	1420 1415	119 122	73.50 % 73.20 %	24.45 % 24.67 %	2.05 % 2.13 %
Other	6019 5886	4757 4659	1119 1085	143 142	79.03 % 79.15 %	18.59 % 18.43 %	2.38 % 2.41 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5544 5314	4082 3887	1350 1320	112 107	73.63 % 73.15 %	24.35 % 24.84 %	2.02 % 2.01 %
Outlook Mail	5242 5354	3982 4044	1149 1193	111 117	75.96 % 75.53 %	21.92 % 22.28 %	2.12 % 2.19 %
Yahoo Mail	5506 5476	4237 4155	1137 1203	132 118	76.95 % 75.88 %	20.65 % 21.97 %	2.40 % 2.15 %
AOL Mail	5426 5532	4194 4232	1114 1178	118 122	77.29 % 76.50 %	20.53 % 21.29 %	2.17 % 2.21 %
Mail.com	5502 5707	4322 4529	1062 1052	118 126	78.55 % 79.36 %	19.30 % 18.43 %	2.14 % 2.21 %
Yandex Mail	5425 5427	4144 4133	1165 1176	116 118	76.39 % 76.16 %	21.47 % 21.67 %	2.14 % 2.17 %
GMX Mail	5466 5492	4141 4108	1195 1258	130 126	75.76 % 74.80 %	21.86 % 22.91 %	2.38 % 2.29 %
Zoho Mail	5507 5468	4319 4295	1078 1058	110 115	78.43 % 78.55 %	19.58 % 19.35 %	2.00 % 2.10 %
ProtonMail	5714 5340	4560 4249	1029 984	125 107	79.80 % 79.57 %	18.01 % 18.43 %	2.19 % 2.00 %
Custom Mail	5535 5405	4436 4386	975 892	124 127	80.14 % 81.15 %	17.62 % 16.50 %	2.24 % 2.35 %
iCloud Mail	5248 5325	3885 3914	1243 1292	120 119	74.03 % 73.50 %	23.69 % 24.26 %	2.29 % 2.23 %
Tuta	5504 5505	4416 4383	981 999	107 123	80.23 % 79.62 %	17.82 % 18.15 %	1.94 % 2.23 %
Juno.com	5539 5508	4406 4363	1008 1028	125 117	79.55 % 79.21 %	18.20 % 18.66 %	2.26 % 2.12 %
Mailfence	5369 5189	4293 4111	963 971	113 107	79.96 % 79.23 %	17.94 % 18.71 %	2.10 % 2.06 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.