CleverReach and Postmark Email Deliverability Comparison

CleverReach

Postmark

In this comparison, the deliverability of CleverReach and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.820 63.445	51.960 50.822	10.917 11.778	1.226 1.354

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.42 % 80.10 %	17.11 % 18.56 %	1.92 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5015 4784	4059 3827	894 896	89 102	80.94 % 80.00 %	17.83 % 18.73 %	1.77 % 2.13 %
Elektronics	4903 4743	4027 3808	802 875	101 101	82.13 % 80.29 %	16.36 % 18.45 %	2.06 % 2.13 %
Entertainment	4987 5083	4041 4042	855 963	110 120	81.03 % 79.52 %	17.14 % 18.95 %	2.21 % 2.36 %
Cosmetics & Beauty	4692 4728	3815 3806	793 876	87 96	81.31 % 80.50 %	16.90 % 18.53 %	1.85 % 2.03 %
Food & Drink	4953 4798	4021 3836	864 913	85 93	81.18 % 79.95 %	17.44 % 19.03 %	1.72 % 1.94 %
Home & Garden	4815 4796	3928 3857	835 863	90 104	81.58 % 80.42 %	17.34 % 17.99 %	1.87 % 2.17 %
Finance	5041 4978	4219 4085	747 845	94 103	83.69 % 82.06 %	14.82 % 16.97 %	1.86 % 2.07 %
Health	5068 4709	4203 3895	782 721	98 98	82.93 % 82.71 %	15.43 % 15.31 %	1.93 % 2.08 %
Pets	5113 4983	4146 3962	895 938	99 113	81.09 % 79.51 %	17.50 % 18.82 %	1.94 % 2.27 %
Sport & Fitness	4822 5096	3945 4048	805 976	95 108	81.81 % 79.43 %	16.69 % 19.15 %	1.97 % 2.12 %
Job & Career	4766 4854	3798 3814	893 983	95 101	79.69 % 78.57 %	18.74 % 20.25 %	1.99 % 2.08 %
Dating	4702 4857	3683 3741	957 1049	84 103	78.33 % 77.02 %	20.35 % 21.60 %	1.79 % 2.12 %
Other	4943 5036	4075 4101	795 880	99 112	82.44 % 81.43 %	16.08 % 17.47 %	2.00 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4712 4638	3701 3591	939 1000	83 93	78.54 % 77.43 %	19.93 % 21.56 %	1.76 % 2.01 %
Outlook Mail	4525 4562	3657 3585	796 909	84 101	80.82 % 78.58 %	17.59 % 19.93 %	1.86 % 2.21 %
Yahoo Mail	4702 4625	3819 3657	809 908	97 101	81.22 % 79.07 %	17.21 % 19.63 %	2.06 % 2.18 %
AOL Mail	4630 4633	3786 3688	791 873	88 95	81.77 % 79.60 %	17.08 % 18.84 %	1.90 % 2.05 %
Mail.com	4684 4620	3843 3772	777 766	86 97	82.05 % 81.65 %	16.59 % 16.58 %	1.84 % 2.10 %
Yandex Mail	4594 4706	3715 3758	815 882	86 101	80.87 % 79.86 %	17.74 % 18.74 %	1.87 % 2.15 %
GMX Mail	4597 4690	3688 3679	835 928	91 111	80.23 % 78.44 %	18.16 % 19.79 %	1.98 % 2.37 %
Zoho Mail	4666 4704	3835 3835	772 817	88 99	82.19 % 81.53 %	16.55 % 17.37 %	1.89 % 2.10 %
ProtonMail	4960 4536	4119 3702	774 801	100 94	83.04 % 81.61 %	15.60 % 17.66 %	2.02 % 2.07 %
Custom Mail	4731 4667	3923 3866	732 748	98 103	82.92 % 82.84 %	15.47 % 16.03 %	2.07 % 2.21 %
iCloud Mail	4514 4614	3590 3582	851 966	88 99	79.53 % 77.63 %	18.85 % 20.94 %	1.95 % 2.15 %
Tuta	4689 4645	3889 3785	736 801	78 99	82.94 % 81.49 %	15.70 % 17.24 %	1.66 % 2.13 %
Juno.com	4686 4779	3885 3901	732 834	97 101	82.91 % 81.63 %	15.62 % 17.45 %	2.07 % 2.11 %
Mailfence	3130 3026	2510 2421	558 545	62 60	80.19 % 80.01 %	17.83 % 18.01 %	1.98 % 1.98 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.