CleverReach and Postmark Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.069 70.968	378.294 58.513	72.159 9.753	13.616 2.702

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.52 % 82.45 %	15.55 % 13.74 %	2.93 % 3.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35861 5537	30288 4670	4649 662	924 205	84.46 % 84.34 %	12.96 % 11.96 %	2.58 % 3.70 %
Elektronics	35543 5505	29206 4609	5340 710	997 186	82.17 % 83.72 %	15.02 % 12.90 %	2.81 % 3.38 %
Entertainment	35669 5319	28964 4371	5601 741	1104 207	81.20 % 82.18 %	15.70 % 13.93 %	3.10 % 3.89 %
Cosmetics & Beauty	35591 5459	28942 4481	5604 760	1045 218	81.32 % 82.08 %	15.75 % 13.92 %	2.94 % 3.99 %
Food & Drink	35451 5286	29943 4509	4613 615	895 162	84.46 % 85.30 %	13.01 % 11.63 %	2.52 % 3.06 %
Home & Garden	36302 5504	30694 4690	4687 635	921 179	84.55 % 85.21 %	12.91 % 11.54 %	2.54 % 3.25 %
Finance	35580 5547	27873 4403	6533 882	1174 262	78.34 % 79.38 %	18.36 % 15.90 %	3.30 % 4.72 %
Health	35702 5399	28285 4378	6338 795	1079 226	79.23 % 81.09 %	17.75 % 14.72 %	3.02 % 4.19 %
Pets	35232 5541	29417 4634	4837 706	978 201	83.50 % 83.63 %	13.73 % 12.74 %	2.78 % 3.63 %
Sport & Fitness	35937 5361	28892 4375	5945 794	1100 192	80.40 % 81.61 %	16.54 % 14.81 %	3.06 % 3.58 %
Job & Career	35982 5466	28580 4371	6198 862	1204 233	79.43 % 79.97 %	17.23 % 15.77 %	3.35 % 4.26 %
Dating	35653 5448	27478 4352	6953 862	1222 234	77.07 % 79.88 %	19.50 % 15.82 %	3.43 % 4.30 %
Other	35566 5596	29732 4670	4861 729	973 197	83.60 % 83.45 %	13.67 % 13.03 %	2.74 % 3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45032 5436	35118 4170	8483 988	1431 278	77.98 % 76.71 %	18.84 % 18.18 %	3.18 % 5.11 %
Outlook Mail	44391 5238	35021 4220	7904 802	1466 216	78.89 % 80.57 %	17.81 % 15.31 %	3.30 % 4.12 %
Yahoo Mail	44850 5421	36332 4433	7133 778	1385 210	81.01 % 81.77 %	15.90 % 14.35 %	3.09 % 3.87 %
AOL Mail	44273 5516	35916 4503	7008 787	1349 226	81.12 % 81.64 %	15.83 % 14.27 %	3.05 % 4.10 %
Mail.com	45218 5408	37172 4479	6753 721	1293 208	82.21 % 82.82 %	14.93 % 13.33 %	2.86 % 3.85 %
Yandex Mail	44931 5347	35830 4318	7634 814	1467 215	79.74 % 80.76 %	16.99 % 15.22 %	3.27 % 4.02 %
GMX Mail	44714 5484	36814 4626	6744 665	1156 193	82.33 % 84.35 %	15.08 % 12.13 %	2.59 % 3.52 %
Zoho Mail	44505 5625	37045 4750	6239 689	1221 186	83.24 % 84.44 %	14.02 % 12.25 %	2.74 % 3.31 %
ProtonMail	44580 5409	37149 4615	6266 611	1165 183	83.33 % 85.32 %	14.06 % 11.30 %	2.61 % 3.38 %
Custom Mail	45125 5524	38081 4718	5940 628	1104 178	84.39 % 85.41 %	13.16 % 11.37 %	2.45 % 3.22 %
iCloud Mail	5615 5547	4444 4341	903 961	268 245	79.15 % 78.26 %	16.08 % 17.32 %	4.77 % 4.42 %
Tuta	5382 5570	4627 4705	596 682	159 183	85.97 % 84.47 %	11.07 % 12.24 %	2.95 % 3.29 %
Juno.com	5453 5443	4745 4635	556 627	152 181	87.02 % 85.16 %	10.20 % 11.52 %	2.79 % 3.33 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.