CleverReach and Postmark Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
402.264 8.760	326.348 7.088	64.458 1.300	11.458 372

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.13 % 80.91 %	16.02 % 14.84 %	2.85 % 4.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	31050 680	26131 565	4142 90	777 25	84.16 % 83.09 %	13.34 % 13.24 %	2.50 % 3.68 %
Elektronics	30713 698	25095 582	4787 94	831 22	81.71 % 83.38 %	15.59 % 13.47 %	2.71 % 3.15 %
Entertainment	30828 677	24914 548	4995 102	919 27	80.82 % 80.95 %	16.20 % 15.07 %	2.98 % 3.99 %
Cosmetics & Beauty	30787 634	24924 506	5002 99	861 29	80.96 % 79.81 %	16.25 % 15.62 %	2.80 % 4.57 %
Food & Drink	30734 656	25874 553	4107 85	753 18	84.19 % 84.30 %	13.36 % 12.96 %	2.45 % 2.74 %
Home & Garden	31489 697	26531 580	4180 88	778 29	84.25 % 83.21 %	13.27 % 12.63 %	2.47 % 4.16 %
Finance	30905 724	24092 555	5854 123	959 46	77.96 % 76.66 %	18.94 % 16.99 %	3.10 % 6.35 %
Health	31010 657	24371 523	5702 104	937 30	78.59 % 79.60 %	18.39 % 15.83 %	3.02 % 4.57 %
Pets	30542 706	25400 576	4301 100	841 30	83.16 % 81.59 %	14.08 % 14.16 %	2.75 % 4.25 %
Sport & Fitness	31140 621	24912 505	5298 95	930 21	80.00 % 81.32 %	17.01 % 15.30 %	2.99 % 3.38 %
Job & Career	31255 702	24758 547	5509 120	988 35	79.21 % 77.92 %	17.63 % 17.09 %	3.16 % 4.99 %
Dating	30956 625	23628 493	6260 103	1068 29	76.33 % 78.88 %	20.22 % 16.48 %	3.45 % 4.64 %
Other	30855 683	25718 555	4321 97	816 31	83.35 % 81.26 %	14.00 % 14.20 %	2.64 % 4.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40230 691	31344 516	7673 135	1213 40	77.91 % 74.67 %	19.07 % 19.54 %	3.02 % 5.79 %
Outlook Mail	39575 657	31077 514	7224 109	1274 34	78.53 % 78.23 %	18.25 % 16.59 %	3.22 % 5.18 %
Yahoo Mail	40083 636	32344 510	6510 99	1229 27	80.69 % 80.19 %	16.24 % 15.57 %	3.07 % 4.25 %
AOL Mail	39634 656	32042 526	6420 102	1172 28	80.84 % 80.18 %	16.20 % 15.55 %	2.96 % 4.27 %
Mail.com	40375 679	33058 557	6176 96	1141 26	81.88 % 82.03 %	15.30 % 14.14 %	2.83 % 3.83 %
Yandex Mail	40136 590	31907 467	6964 98	1265 25	79.50 % 79.15 %	17.35 % 16.61 %	3.15 % 4.24 %
GMX Mail	40043 688	32785 567	6240 93	1018 28	81.87 % 82.41 %	15.58 % 13.52 %	2.54 % 4.07 %
Zoho Mail	39760 691	32977 573	5713 93	1070 25	82.94 % 82.92 %	14.37 % 13.46 %	2.69 % 3.62 %
ProtonMail	39849 678	33044 580	5789 81	1016 17	82.92 % 85.55 %	14.53 % 11.95 %	2.55 % 2.51 %
Custom Mail	40464 692	34006 573	5470 88	988 31	84.04 % 82.80 %	13.52 % 12.72 %	2.44 % 4.48 %
iCloud Mail	680 651	525 497	115 122	40 32	77.21 % 76.34 %	16.91 % 18.74 %	5.88 % 4.92 %
Tuta	696 746	601 623	84 95	11 28	86.35 % 83.51 %	12.07 % 12.73 %	1.58 % 3.75 %
Juno.com	739 705	638 585	80 89	21 31	86.33 % 82.98 %	10.83 % 12.62 %	2.84 % 4.40 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.