CleverReach and Postmark Email Deliverability Comparison

CleverReach

Postmark

In this comparison, the deliverability of CleverReach and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.607 63.961	51.485 50.217	11.987 12.619	1.282 1.413

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.69 % 78.51 %	18.55 % 19.73 %	1.98 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5149 4804	4064 3757	995 971	98 105	78.93 % 78.21 %	19.32 % 20.21 %	1.90 % 2.19 %
Elektronics	4937 4766	3959 3746	884 946	105 106	80.19 % 78.60 %	17.91 % 19.85 %	2.13 % 2.22 %
Entertainment	5044 5025	4003 3920	934 1009	111 117	79.36 % 78.01 %	18.52 % 20.08 %	2.20 % 2.33 %
Cosmetics & Beauty	4653 4806	3713 3784	852 947	90 99	79.80 % 78.73 %	18.31 % 19.70 %	1.93 % 2.06 %
Food & Drink	5047 4939	4017 3846	954 1009	93 104	79.59 % 77.87 %	18.90 % 20.43 %	1.84 % 2.11 %
Home & Garden	4863 4853	3865 3813	916 939	99 111	79.48 % 78.57 %	18.84 % 19.35 %	2.04 % 2.29 %
Finance	5039 5124	4163 4152	796 892	98 110	82.62 % 81.03 %	15.80 % 17.41 %	1.94 % 2.15 %
Health	5172 4903	4226 4012	855 783	99 108	81.71 % 81.83 %	16.53 % 15.97 %	1.91 % 2.20 %
Pets	5116 4994	4064 3887	968 1004	99 115	79.44 % 77.83 %	18.92 % 20.10 %	1.94 % 2.30 %
Sport & Fitness	4798 4948	3846 3871	866 997	97 106	80.16 % 78.23 %	18.05 % 20.15 %	2.02 % 2.14 %
Job & Career	4890 4860	3804 3703	995 1080	100 109	77.79 % 76.19 %	20.35 % 22.22 %	2.04 % 2.24 %
Dating	4802 4816	3639 3616	1088 1124	88 106	75.78 % 75.08 %	22.66 % 23.34 %	1.83 % 2.20 %
Other	5097 5123	4122 4110	884 918	105 117	80.87 % 80.23 %	17.34 % 17.92 %	2.06 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4699 4572	3577 3436	1043 1061	84 95	76.12 % 75.15 %	22.20 % 23.21 %	1.79 % 2.08 %
Outlook Mail	4544 4560	3589 3490	876 972	87 105	78.98 % 76.54 %	19.28 % 21.32 %	1.91 % 2.30 %
Yahoo Mail	4692 4647	3723 3595	875 968	102 104	79.35 % 77.36 %	18.65 % 20.83 %	2.17 % 2.24 %
AOL Mail	4679 4668	3742 3635	865 949	92 100	79.97 % 77.87 %	18.49 % 20.33 %	1.97 % 2.14 %
Mail.com	4710 4676	3774 3755	851 833	92 103	80.13 % 80.30 %	18.07 % 17.81 %	1.95 % 2.20 %
Yandex Mail	4584 4591	3617 3565	891 944	89 102	78.90 % 77.65 %	19.44 % 20.56 %	1.94 % 2.22 %
GMX Mail	4687 4634	3659 3552	936 994	102 110	78.07 % 76.65 %	19.97 % 21.45 %	2.18 % 2.37 %
Zoho Mail	4616 4714	3721 3774	829 866	85 102	80.61 % 80.06 %	17.96 % 18.37 %	1.84 % 2.16 %
ProtonMail	4942 4452	4026 3567	831 824	102 93	81.46 % 80.12 %	16.82 % 18.51 %	2.06 % 2.09 %
Custom Mail	4792 4631	3915 3783	786 756	99 108	81.70 % 81.69 %	16.40 % 16.32 %	2.07 % 2.33 %
iCloud Mail	4499 4587	3449 3469	963 1035	95 102	76.66 % 75.63 %	21.40 % 22.56 %	2.11 % 2.22 %
Tuta	4611 4657	3769 3750	774 833	80 106	81.74 % 80.52 %	16.79 % 17.89 %	1.73 % 2.28 %
Juno.com	4635 4828	3767 3877	784 887	96 105	81.27 % 80.30 %	16.91 % 18.37 %	2.07 % 2.17 %
Mailfence	3917 3744	3157 2969	683 697	77 78	80.60 % 79.30 %	17.44 % 18.62 %	1.97 % 2.08 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.