CleverReach and Postmark Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.233 62.077	370.776 50.973	71.133 8.694	13.324 2.410

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.45 % 82.11 %	15.63 % 14.01 %	2.93 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35176 4830	29685 4056	4585 592	906 182	84.39 % 83.98 %	13.03 % 12.26 %	2.58 % 3.77 %
Elektronics	34894 4784	28648 3986	5270 631	976 167	82.10 % 83.32 %	15.10 % 13.19 %	2.80 % 3.49 %
Entertainment	34991 4674	28389 3825	5525 665	1077 184	81.13 % 81.84 %	15.79 % 14.23 %	3.08 % 3.94 %
Cosmetics & Beauty	34926 4777	28381 3902	5527 679	1018 196	81.26 % 81.68 %	15.82 % 14.21 %	2.91 % 4.10 %
Food & Drink	34778 4630	29351 3945	4547 545	880 140	84.40 % 85.21 %	13.07 % 11.77 %	2.53 % 3.02 %
Home & Garden	35593 4818	30072 4086	4620 570	901 162	84.49 % 84.81 %	12.98 % 11.83 %	2.53 % 3.36 %
Finance	34912 4847	27328 3831	6442 783	1142 233	78.28 % 79.04 %	18.45 % 16.15 %	3.27 % 4.81 %
Health	35051 4745	27738 3829	6252 712	1061 204	79.14 % 80.70 %	17.84 % 15.01 %	3.03 % 4.30 %
Pets	34537 4821	28817 4013	4762 627	958 181	83.44 % 83.24 %	13.79 % 13.01 %	2.77 % 3.75 %
Sport & Fitness	35276 4709	28334 3824	5861 710	1081 175	80.32 % 81.21 %	16.61 % 15.08 %	3.06 % 3.72 %
Job & Career	35243 4745	27977 3782	6094 759	1172 204	79.38 % 79.70 %	17.29 % 16.00 %	3.33 % 4.30 %
Dating	34945 4746	26891 3771	6854 765	1200 210	76.95 % 79.46 %	19.61 % 16.12 %	3.43 % 4.42 %
Other	34911 4951	29165 4123	4794 656	952 172	83.54 % 83.28 %	13.73 % 13.25 %	2.73 % 3.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44331 4728	34567 3610	8371 871	1393 247	77.97 % 76.35 %	18.88 % 18.42 %	3.14 % 5.22 %
Outlook Mail	43694 4561	34441 3660	7812 713	1441 188	78.82 % 80.25 %	17.88 % 15.63 %	3.30 % 4.12 %
Yahoo Mail	44180 4764	35764 3877	7052 699	1364 188	80.95 % 81.38 %	15.96 % 14.67 %	3.09 % 3.95 %
AOL Mail	43618 4865	35357 3963	6931 705	1330 197	81.06 % 81.46 %	15.89 % 14.49 %	3.05 % 4.05 %
Mail.com	44516 4799	36571 3957	6674 651	1271 191	82.15 % 82.45 %	14.99 % 13.57 %	2.86 % 3.98 %
Yandex Mail	44251 4676	35271 3761	7544 724	1436 191	79.71 % 80.43 %	17.05 % 15.48 %	3.25 % 4.08 %
GMX Mail	44052 4739	36238 3982	6680 585	1134 172	82.26 % 84.03 %	15.16 % 12.34 %	2.57 % 3.63 %
Zoho Mail	43845 4909	36468 4131	6172 614	1205 164	83.17 % 84.15 %	14.08 % 12.51 %	2.75 % 3.34 %
ProtonMail	43897 4740	36553 4028	6202 546	1142 166	83.27 % 84.98 %	14.13 % 11.52 %	2.60 % 3.50 %
Custom Mail	44431 4800	37468 4082	5875 561	1088 157	84.33 % 85.04 %	13.22 % 11.69 %	2.45 % 3.27 %
iCloud Mail	4873 4793	3845 3721	791 844	237 228	78.90 % 77.63 %	16.23 % 17.61 %	4.86 % 4.76 %
Tuta	4768 4930	4089 4153	534 616	145 161	85.76 % 84.24 %	11.20 % 12.49 %	3.04 % 3.27 %
Juno.com	4777 4773	4144 4048	495 565	138 160	86.75 % 84.81 %	10.36 % 11.84 %	2.89 % 3.35 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.