CleverReach and Postmark Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.709 44.308	356.105 36.117	68.912 6.404	12.692 1.787

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.36 % 81.51 %	15.74 % 14.45 %	2.90 % 4.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33836 3433	28541 2867	4439 434	856 132	84.35 % 83.51 %	13.12 % 12.64 %	2.53 % 3.85 %
Elektronics	33539 3414	27499 2823	5112 466	928 125	81.99 % 82.69 %	15.24 % 13.65 %	2.77 % 3.66 %
Entertainment	33602 3342	27228 2714	5348 492	1026 136	81.03 % 81.21 %	15.92 % 14.72 %	3.05 % 4.07 %
Cosmetics & Beauty	33567 3358	27247 2715	5352 496	968 147	81.17 % 80.85 %	15.94 % 14.77 %	2.88 % 4.38 %
Food & Drink	33405 3326	28177 2816	4398 407	830 103	84.35 % 84.67 %	13.17 % 12.24 %	2.48 % 3.10 %
Home & Garden	34207 3410	28881 2873	4470 419	856 118	84.43 % 84.25 %	13.07 % 12.29 %	2.50 % 3.46 %
Finance	33601 3489	26264 2723	6254 579	1083 187	78.16 % 78.05 %	18.61 % 16.60 %	3.22 % 5.36 %
Health	33684 3338	26600 2671	6064 516	1020 151	78.97 % 80.02 %	18.00 % 15.46 %	3.03 % 4.52 %
Pets	33197 3502	27677 2892	4608 472	912 138	83.37 % 82.58 %	13.88 % 13.48 %	2.75 % 3.94 %
Sport & Fitness	33917 3373	27217 2723	5667 521	1033 129	80.25 % 80.73 %	16.71 % 15.45 %	3.05 % 3.82 %
Job & Career	33928 3392	26916 2684	5900 555	1112 153	79.33 % 79.13 %	17.39 % 16.36 %	3.28 % 4.51 %
Dating	33674 3355	25855 2663	6666 554	1153 138	76.78 % 79.37 %	19.80 % 16.51 %	3.42 % 4.11 %
Other	33552 3576	28003 2953	4634 493	915 130	83.46 % 82.58 %	13.81 % 13.79 %	2.73 % 3.64 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42994 3380	33535 2556	8143 635	1316 189	78.00 % 75.62 %	18.94 % 18.79 %	3.06 % 5.59 %
Outlook Mail	42360 3267	33356 2603	7619 527	1385 137	78.74 % 79.68 %	17.99 % 16.13 %	3.27 % 4.19 %
Yahoo Mail	42747 3432	34573 2776	6861 518	1313 138	80.88 % 80.89 %	16.05 % 15.09 %	3.07 % 4.02 %
AOL Mail	42275 3495	34234 2818	6757 522	1284 155	80.98 % 80.63 %	15.98 % 14.94 %	3.04 % 4.43 %
Mail.com	43159 3428	35425 2808	6509 481	1225 139	82.08 % 81.91 %	15.08 % 14.03 %	2.84 % 4.05 %
Yandex Mail	42975 3340	34225 2660	7364 534	1386 146	79.64 % 79.64 %	17.14 % 15.99 %	3.23 % 4.37 %
GMX Mail	42732 3391	35119 2828	6532 430	1081 133	82.18 % 83.40 %	15.29 % 12.68 %	2.53 % 3.92 %
Zoho Mail	42498 3521	35319 2938	6018 457	1161 126	83.11 % 83.44 %	14.16 % 12.98 %	2.73 % 3.58 %
ProtonMail	42500 3357	35342 2836	6056 398	1102 123	83.16 % 84.48 %	14.25 % 11.86 %	2.59 % 3.66 %
Custom Mail	43135 3365	36337 2852	5743 408	1055 105	84.24 % 84.75 %	13.31 % 12.12 %	2.45 % 3.12 %
iCloud Mail	3517 3409	2772 2622	572 619	173 168	78.82 % 76.91 %	16.26 % 18.16 %	4.92 % 4.93 %
Tuta	3384 3543	2897 2971	382 456	105 116	85.61 % 83.86 %	11.29 % 12.87 %	3.10 % 3.27 %
Juno.com	3433 3380	2971 2849	356 419	106 112	86.54 % 84.29 %	10.37 % 12.40 %	3.09 % 3.31 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.