CleverReach and Postmark Email Deliverability Comparison

CleverReach

Postmark

In this comparison, the deliverability of CleverReach and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.591 64.919	51.083 50.483	13.168 13.108	1.340 1.328

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.88 % 77.76 %	20.08 % 20.19 %	2.04 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5176 4961	3986 3834	1089 1029	101 98	77.01 % 77.28 %	21.04 % 20.74 %	1.95 % 1.98 %
Elektronics	5079 4886	3994 3792	978 995	107 99	78.64 % 77.61 %	19.26 % 20.36 %	2.11 % 2.03 %
Entertainment	5099 5077	3952 3911	1029 1056	118 110	77.51 % 77.03 %	20.18 % 20.80 %	2.31 % 2.17 %
Cosmetics & Beauty	4855 4939	3794 3857	964 987	97 95	78.15 % 78.09 %	19.86 % 19.98 %	2.00 % 1.92 %
Food & Drink	5054 5041	3934 3880	1026 1060	94 101	77.84 % 76.97 %	20.30 % 21.03 %	1.86 % 2.00 %
Home & Garden	4930 4911	3827 3830	997 976	106 105	77.63 % 77.99 %	20.22 % 19.87 %	2.15 % 2.14 %
Finance	5052 5187	4098 4202	850 882	104 103	81.12 % 81.01 %	16.83 % 17.00 %	2.06 % 1.99 %
Health	5385 4990	4332 4089	949 799	104 102	80.45 % 81.94 %	17.62 % 16.01 %	1.93 % 2.04 %
Pets	5176 5064	4012 3908	1063 1048	101 108	77.51 % 77.17 %	20.54 % 20.70 %	1.95 % 2.13 %
Sport & Fitness	4783 4964	3736 3838	950 1030	97 96	78.11 % 77.32 %	19.86 % 20.75 %	2.03 % 1.93 %
Job & Career	4963 4917	3751 3695	1108 1123	104 99	75.58 % 75.15 %	22.33 % 22.84 %	2.10 % 2.01 %
Dating	4853 4963	3566 3653	1196 1210	91 100	73.48 % 73.60 %	24.64 % 24.38 %	1.88 % 2.01 %
Other	5186 5019	4101 3994	969 913	116 112	79.08 % 79.58 %	18.68 % 18.19 %	2.24 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4758 4490	3508 3294	1160 1111	90 85	73.73 % 73.36 %	24.38 % 24.74 %	1.89 % 1.89 %
Outlook Mail	4440 4554	3390 3450	960 1009	90 95	76.35 % 75.76 %	21.62 % 22.16 %	2.03 % 2.09 %
Yahoo Mail	4735 4733	3664 3613	966 1022	105 98	77.38 % 76.34 %	20.40 % 21.59 %	2.22 % 2.07 %
AOL Mail	4668 4753	3624 3652	949 1003	95 98	77.63 % 76.84 %	20.33 % 21.10 %	2.04 % 2.06 %
Mail.com	4759 4829	3743 3857	918 871	98 101	78.65 % 79.87 %	19.29 % 18.04 %	2.06 % 2.09 %
Yandex Mail	4645 4621	3561 3537	993 990	91 94	76.66 % 76.54 %	21.38 % 21.42 %	1.96 % 2.03 %
GMX Mail	4689 4662	3543 3517	1039 1045	107 100	75.56 % 75.44 %	22.16 % 22.42 %	2.28 % 2.15 %
Zoho Mail	4660 4636	3669 3676	905 865	86 95	78.73 % 79.29 %	19.42 % 18.66 %	1.85 % 2.05 %
ProtonMail	4930 4513	3945 3599	883 831	102 83	80.02 % 79.75 %	17.91 % 18.41 %	2.07 % 1.84 %
Custom Mail	4755 4622	3824 3768	829 751	102 103	80.42 % 81.52 %	17.43 % 16.25 %	2.15 % 2.23 %
iCloud Mail	4483 4550	3326 3366	1059 1091	98 93	74.19 % 73.98 %	23.62 % 23.98 %	2.19 % 2.04 %
Tuta	4691 4689	3781 3755	828 835	82 99	80.60 % 80.08 %	17.65 % 17.81 %	1.75 % 2.11 %
Juno.com	4708 4771	3758 3796	850 880	100 95	79.82 % 79.56 %	18.05 % 18.44 %	2.12 % 1.99 %
Mailfence	4670 4496	3747 3603	829 804	94 89	80.24 % 80.14 %	17.75 % 17.88 %	2.01 % 1.98 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.