CleverReach and Postmark Email Deliverability Comparison

CleverReach

Postmark

In this comparison, the deliverability of CleverReach and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.821 76.798	59.232 59.444	15.812 15.641	1.777 1.713

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.10 % 77.40 %	20.58 % 20.37 %	2.31 % 2.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5920 6023	4525 4621	1261 1271	134 131	76.44 % 76.72 %	21.30 % 21.10 %	2.26 % 2.17 %
Elektronics	5997 5836	4673 4530	1193 1176	131 130	77.92 % 77.62 %	19.89 % 20.15 %	2.18 % 2.23 %
Entertainment	6136 5800	4689 4456	1302 1225	145 119	76.42 % 76.83 %	21.22 % 21.12 %	2.36 % 2.05 %
Cosmetics & Beauty	5713 5908	4452 4597	1134 1184	127 127	77.93 % 77.81 %	19.85 % 20.04 %	2.22 % 2.15 %
Food & Drink	5963 5933	4595 4555	1228 1256	140 122	77.06 % 76.77 %	20.59 % 21.17 %	2.35 % 2.06 %
Home & Garden	5883 6024	4508 4641	1231 1249	144 134	76.63 % 77.04 %	20.92 % 20.73 %	2.45 % 2.22 %
Finance	5751 6100	4619 4945	992 1013	140 142	80.32 % 81.07 %	17.25 % 16.61 %	2.43 % 2.33 %
Health	6122 6121	4942 4955	1050 1027	130 139	80.73 % 80.95 %	17.15 % 16.78 %	2.12 % 2.27 %
Pets	5982 6016	4574 4606	1273 1275	135 135	76.46 % 76.56 %	21.28 % 21.19 %	2.26 % 2.24 %
Sport & Fitness	5763 5696	4431 4426	1206 1145	126 125	76.89 % 77.70 %	20.93 % 20.10 %	2.19 % 2.19 %
Job & Career	5864 5828	4388 4344	1337 1351	139 133	74.83 % 74.54 %	22.80 % 23.18 %	2.37 % 2.28 %
Dating	5930 5816	4305 4275	1488 1409	137 132	72.60 % 73.50 %	25.09 % 24.23 %	2.31 % 2.27 %
Other	5797 5697	4531 4493	1117 1060	149 144	78.16 % 78.87 %	19.27 % 18.61 %	2.57 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5364 5291	3954 3899	1289 1274	121 118	73.71 % 73.69 %	24.03 % 24.08 %	2.26 % 2.23 %
Outlook Mail	5356 5439	4034 4102	1198 1216	124 121	75.32 % 75.42 %	22.37 % 22.36 %	2.32 % 2.22 %
Yahoo Mail	5589 5571	4264 4230	1192 1222	133 119	76.29 % 75.93 %	21.33 % 21.94 %	2.38 % 2.14 %
AOL Mail	5522 5502	4189 4233	1196 1137	137 132	75.86 % 76.94 %	21.66 % 20.67 %	2.48 % 2.40 %
Mail.com	5344 5715	4192 4517	1031 1074	121 124	78.44 % 79.04 %	19.29 % 18.79 %	2.26 % 2.17 %
Yandex Mail	5575 5557	4250 4241	1201 1193	124 123	76.23 % 76.32 %	21.54 % 21.47 %	2.22 % 2.21 %
GMX Mail	5444 5337	4111 4004	1203 1212	130 121	75.51 % 75.02 %	22.10 % 22.71 %	2.39 % 2.27 %
Zoho Mail	5518 5427	4292 4225	1102 1085	124 117	77.78 % 77.85 %	19.97 % 19.99 %	2.25 % 2.16 %
ProtonMail	5687 5458	4495 4373	1066 975	126 110	79.04 % 80.12 %	18.74 % 17.86 %	2.22 % 2.02 %
Custom Mail	5525 5333	4420 4300	970 914	135 119	80.00 % 80.63 %	17.56 % 17.14 %	2.44 % 2.23 %
iCloud Mail	5436 5380	3994 3973	1319 1279	123 128	73.47 % 73.85 %	24.26 % 23.77 %	2.26 % 2.38 %
Tuta	5501 5717	4372 4544	996 1046	133 127	79.48 % 79.48 %	18.11 % 18.30 %	2.42 % 2.22 %
Juno.com	5598 5712	4396 4540	1073 1033	129 139	78.53 % 79.48 %	19.17 % 18.08 %	2.30 % 2.43 %
Mailfence	5362 5359	4269 4263	976 981	117 115	79.62 % 79.55 %	18.20 % 18.31 %	2.18 % 2.15 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.