Postmark and CleverReach Email Deliverability Comparison

Postmark

CleverReach

In this comparison, the deliverability of Postmark and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.919 65.591	50.483 51.083	13.108 13.168	1.328 1.340

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.76 % 77.88 %	20.19 % 20.08 %	2.05 % 2.04 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4961 5176	3834 3986	1029 1089	98 101	77.28 % 77.01 %	20.74 % 21.04 %	1.98 % 1.95 %
Elektronics	4886 5079	3792 3994	995 978	99 107	77.61 % 78.64 %	20.36 % 19.26 %	2.03 % 2.11 %
Entertainment	5077 5099	3911 3952	1056 1029	110 118	77.03 % 77.51 %	20.80 % 20.18 %	2.17 % 2.31 %
Cosmetics & Beauty	4939 4855	3857 3794	987 964	95 97	78.09 % 78.15 %	19.98 % 19.86 %	1.92 % 2.00 %
Food & Drink	5041 5054	3880 3934	1060 1026	101 94	76.97 % 77.84 %	21.03 % 20.30 %	2.00 % 1.86 %
Home & Garden	4911 4930	3830 3827	976 997	105 106	77.99 % 77.63 %	19.87 % 20.22 %	2.14 % 2.15 %
Finance	5187 5052	4202 4098	882 850	103 104	81.01 % 81.12 %	17.00 % 16.83 %	1.99 % 2.06 %
Health	4990 5385	4089 4332	799 949	102 104	81.94 % 80.45 %	16.01 % 17.62 %	2.04 % 1.93 %
Pets	5064 5176	3908 4012	1048 1063	108 101	77.17 % 77.51 %	20.70 % 20.54 %	2.13 % 1.95 %
Sport & Fitness	4964 4783	3838 3736	1030 950	96 97	77.32 % 78.11 %	20.75 % 19.86 %	1.93 % 2.03 %
Job & Career	4917 4963	3695 3751	1123 1108	99 104	75.15 % 75.58 %	22.84 % 22.33 %	2.01 % 2.10 %
Dating	4963 4853	3653 3566	1210 1196	100 91	73.60 % 73.48 %	24.38 % 24.64 %	2.01 % 1.88 %
Other	5019 5186	3994 4101	913 969	112 116	79.58 % 79.08 %	18.19 % 18.68 %	2.23 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4490 4758	3294 3508	1111 1160	85 90	73.36 % 73.73 %	24.74 % 24.38 %	1.89 % 1.89 %
Outlook Mail	4554 4440	3450 3390	1009 960	95 90	75.76 % 76.35 %	22.16 % 21.62 %	2.09 % 2.03 %
Yahoo Mail	4733 4735	3613 3664	1022 966	98 105	76.34 % 77.38 %	21.59 % 20.40 %	2.07 % 2.22 %
AOL Mail	4753 4668	3652 3624	1003 949	98 95	76.84 % 77.63 %	21.10 % 20.33 %	2.06 % 2.04 %
Mail.com	4829 4759	3857 3743	871 918	101 98	79.87 % 78.65 %	18.04 % 19.29 %	2.09 % 2.06 %
Yandex Mail	4621 4645	3537 3561	990 993	94 91	76.54 % 76.66 %	21.42 % 21.38 %	2.03 % 1.96 %
GMX Mail	4662 4689	3517 3543	1045 1039	100 107	75.44 % 75.56 %	22.42 % 22.16 %	2.15 % 2.28 %
Zoho Mail	4636 4660	3676 3669	865 905	95 86	79.29 % 78.73 %	18.66 % 19.42 %	2.05 % 1.85 %
ProtonMail	4513 4930	3599 3945	831 883	83 102	79.75 % 80.02 %	18.41 % 17.91 %	1.84 % 2.07 %
Custom Mail	4622 4755	3768 3824	751 829	103 102	81.52 % 80.42 %	16.25 % 17.43 %	2.23 % 2.15 %
iCloud Mail	4550 4483	3366 3326	1091 1059	93 98	73.98 % 74.19 %	23.98 % 23.62 %	2.04 % 2.19 %
Tuta	4689 4691	3755 3781	835 828	99 82	80.08 % 80.60 %	17.81 % 17.65 %	2.11 % 1.75 %
Juno.com	4771 4708	3796 3758	880 850	95 100	79.56 % 79.82 %	18.44 % 18.05 %	1.99 % 2.12 %
Mailfence	4496 4670	3603 3747	804 829	89 94	80.14 % 80.24 %	17.88 % 17.75 %	1.98 % 2.01 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.