Postmark and CleverReach Email Deliverability Comparison

Postmark

CleverReach

In this comparison, the deliverability of Postmark and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.364 76.707	60.340 58.850	15.418 15.975	1.606 1.882

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.99 % 76.72 %	19.93 % 20.83 %	2.08 % 2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6125 5801	4737 4410	1265 1255	123 136	77.34 % 76.02 %	20.65 % 21.63 %	2.01 % 2.34 %
Elektronics	5829 6054	4554 4691	1152 1221	123 142	78.13 % 77.49 %	19.76 % 20.17 %	2.11 % 2.35 %
Entertainment	5939 6218	4607 4734	1218 1328	114 156	77.57 % 76.13 %	20.51 % 21.36 %	1.92 % 2.51 %
Cosmetics & Beauty	5972 5790	4699 4484	1157 1169	116 137	78.68 % 77.44 %	19.37 % 20.19 %	1.94 % 2.37 %
Food & Drink	5914 5796	4591 4430	1211 1226	112 140	77.63 % 76.43 %	20.48 % 21.15 %	1.89 % 2.42 %
Home & Garden	6083 5906	4729 4509	1227 1242	127 155	77.74 % 76.35 %	20.17 % 21.03 %	2.09 % 2.62 %
Finance	5980 5752	4887 4589	957 1017	136 146	81.72 % 79.78 %	16.00 % 17.68 %	2.27 % 2.54 %
Health	6023 6075	4892 4885	1009 1050	122 140	81.22 % 80.41 %	16.75 % 17.28 %	2.03 % 2.30 %
Pets	6058 6097	4677 4647	1257 1303	124 147	77.20 % 76.22 %	20.75 % 21.37 %	2.05 % 2.41 %
Sport & Fitness	5761 5770	4496 4408	1142 1232	123 130	78.04 % 76.40 %	19.82 % 21.35 %	2.14 % 2.25 %
Job & Career	5954 5870	4491 4370	1339 1354	124 146	75.43 % 74.45 %	22.49 % 23.07 %	2.08 % 2.49 %
Dating	5963 5825	4403 4228	1436 1451	124 146	73.84 % 72.58 %	24.08 % 24.91 %	2.08 % 2.51 %
Other	5763 5753	4577 4465	1048 1127	138 161	79.42 % 77.61 %	18.18 % 19.59 %	2.39 % 2.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5361 5373	3973 3941	1270 1304	118 128	74.11 % 73.35 %	23.69 % 24.27 %	2.20 % 2.38 %
Outlook Mail	5479 5349	4166 4007	1206 1213	107 129	76.04 % 74.91 %	22.01 % 22.68 %	1.95 % 2.41 %
Yahoo Mail	5570 5525	4261 4174	1199 1210	110 141	76.50 % 75.55 %	21.53 % 21.90 %	1.97 % 2.55 %
AOL Mail	5446 5496	4213 4148	1110 1213	123 135	77.36 % 75.47 %	20.38 % 22.07 %	2.26 % 2.46 %
Mail.com	5653 5307	4514 4155	1027 1030	112 122	79.85 % 78.29 %	18.17 % 19.41 %	1.98 % 2.30 %
Yandex Mail	5609 5519	4327 4184	1168 1204	114 131	77.14 % 75.81 %	20.82 % 21.82 %	2.03 % 2.37 %
GMX Mail	5412 5402	4097 4062	1202 1201	113 139	75.70 % 75.19 %	22.21 % 22.23 %	2.09 % 2.57 %
Zoho Mail	5461 5529	4290 4287	1060 1108	111 134	78.56 % 77.54 %	19.41 % 20.04 %	2.03 % 2.42 %
ProtonMail	5591 5683	4497 4479	986 1063	108 141	80.43 % 78.81 %	17.64 % 18.70 %	1.93 % 2.48 %
Custom Mail	5358 5482	4335 4361	915 977	108 144	80.91 % 79.55 %	17.08 % 17.82 %	2.02 % 2.63 %
iCloud Mail	5528 5414	4107 3975	1298 1314	123 125	74.29 % 73.42 %	23.48 % 24.27 %	2.23 % 2.31 %
Tuta	5765 5609	4608 4433	1039 1027	118 149	79.93 % 79.03 %	18.02 % 18.31 %	2.05 % 2.66 %
Juno.com	5695 5619	4582 4386	982 1098	131 135	80.46 % 78.06 %	17.24 % 19.54 %	2.30 % 2.40 %
Mailfence	5436 5400	4370 4258	956 1013	110 129	80.39 % 78.85 %	17.59 % 18.76 %	2.02 % 2.39 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.