Postmark and CleverReach Email Deliverability Comparison

Postmark

CleverReach

In this comparison, the deliverability of Postmark and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.961 64.607	50.217 51.485	12.619 11.987	1.413 1.282

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.51 % 79.69 %	19.73 % 18.55 %	2.21 % 1.98 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4804 5149	3757 4064	971 995	105 98	78.21 % 78.93 %	20.21 % 19.32 %	2.19 % 1.90 %
Elektronics	4766 4937	3746 3959	946 884	106 105	78.60 % 80.19 %	19.85 % 17.91 %	2.22 % 2.13 %
Entertainment	5025 5044	3920 4003	1009 934	117 111	78.01 % 79.36 %	20.08 % 18.52 %	2.33 % 2.20 %
Cosmetics & Beauty	4806 4653	3784 3713	947 852	99 90	78.73 % 79.80 %	19.70 % 18.31 %	2.06 % 1.93 %
Food & Drink	4939 5047	3846 4017	1009 954	104 93	77.87 % 79.59 %	20.43 % 18.90 %	2.11 % 1.84 %
Home & Garden	4853 4863	3813 3865	939 916	111 99	78.57 % 79.48 %	19.35 % 18.84 %	2.29 % 2.04 %
Finance	5124 5039	4152 4163	892 796	110 98	81.03 % 82.62 %	17.41 % 15.80 %	2.15 % 1.94 %
Health	4903 5172	4012 4226	783 855	108 99	81.83 % 81.71 %	15.97 % 16.53 %	2.20 % 1.91 %
Pets	4994 5116	3887 4064	1004 968	115 99	77.83 % 79.44 %	20.10 % 18.92 %	2.30 % 1.94 %
Sport & Fitness	4948 4798	3871 3846	997 866	106 97	78.23 % 80.16 %	20.15 % 18.05 %	2.14 % 2.02 %
Job & Career	4860 4890	3703 3804	1080 995	109 100	76.19 % 77.79 %	22.22 % 20.35 %	2.24 % 2.04 %
Dating	4816 4802	3616 3639	1124 1088	106 88	75.08 % 75.78 %	23.34 % 22.66 %	2.20 % 1.83 %
Other	5123 5097	4110 4122	918 884	117 105	80.23 % 80.87 %	17.92 % 17.34 %	2.28 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4572 4699	3436 3577	1061 1043	95 84	75.15 % 76.12 %	23.21 % 22.20 %	2.08 % 1.79 %
Outlook Mail	4560 4544	3490 3589	972 876	105 87	76.54 % 78.98 %	21.32 % 19.28 %	2.30 % 1.91 %
Yahoo Mail	4647 4692	3595 3723	968 875	104 102	77.36 % 79.35 %	20.83 % 18.65 %	2.24 % 2.17 %
AOL Mail	4668 4679	3635 3742	949 865	100 92	77.87 % 79.97 %	20.33 % 18.49 %	2.14 % 1.97 %
Mail.com	4676 4710	3755 3774	833 851	103 92	80.30 % 80.13 %	17.81 % 18.07 %	2.20 % 1.95 %
Yandex Mail	4591 4584	3565 3617	944 891	102 89	77.65 % 78.90 %	20.56 % 19.44 %	2.22 % 1.94 %
GMX Mail	4634 4687	3552 3659	994 936	110 102	76.65 % 78.07 %	21.45 % 19.97 %	2.37 % 2.18 %
Zoho Mail	4714 4616	3774 3721	866 829	102 85	80.06 % 80.61 %	18.37 % 17.96 %	2.16 % 1.84 %
ProtonMail	4452 4942	3567 4026	824 831	93 102	80.12 % 81.46 %	18.51 % 16.82 %	2.09 % 2.06 %
Custom Mail	4631 4792	3783 3915	756 786	108 99	81.69 % 81.70 %	16.32 % 16.40 %	2.33 % 2.07 %
iCloud Mail	4587 4499	3469 3449	1035 963	102 95	75.63 % 76.66 %	22.56 % 21.40 %	2.22 % 2.11 %
Tuta	4657 4611	3750 3769	833 774	106 80	80.52 % 81.74 %	17.89 % 16.79 %	2.28 % 1.73 %
Juno.com	4828 4635	3877 3767	887 784	105 96	80.30 % 81.27 %	18.37 % 16.91 %	2.17 % 2.07 %
Mailfence	3744 3917	2969 3157	697 683	78 77	79.30 % 80.60 %	18.62 % 17.44 %	2.08 % 1.97 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.