Postmark and CleverReach Email Deliverability Comparison

Postmark

CleverReach

In this comparison, the deliverability of Postmark and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.445 63.820	50.822 51.960	11.778 10.917	1.354 1.226

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.10 % 81.42 %	18.56 % 17.11 %	2.13 % 1.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4784 5015	3827 4059	896 894	102 89	80.00 % 80.94 %	18.73 % 17.83 %	2.13 % 1.77 %
Elektronics	4743 4903	3808 4027	875 802	101 101	80.29 % 82.13 %	18.45 % 16.36 %	2.13 % 2.06 %
Entertainment	5083 4987	4042 4041	963 855	120 110	79.52 % 81.03 %	18.95 % 17.14 %	2.36 % 2.21 %
Cosmetics & Beauty	4728 4692	3806 3815	876 793	96 87	80.50 % 81.31 %	18.53 % 16.90 %	2.03 % 1.85 %
Food & Drink	4798 4953	3836 4021	913 864	93 85	79.95 % 81.18 %	19.03 % 17.44 %	1.94 % 1.72 %
Home & Garden	4796 4815	3857 3928	863 835	104 90	80.42 % 81.58 %	17.99 % 17.34 %	2.17 % 1.87 %
Finance	4978 5041	4085 4219	845 747	103 94	82.06 % 83.69 %	16.97 % 14.82 %	2.07 % 1.86 %
Health	4709 5068	3895 4203	721 782	98 98	82.71 % 82.93 %	15.31 % 15.43 %	2.08 % 1.93 %
Pets	4983 5113	3962 4146	938 895	113 99	79.51 % 81.09 %	18.82 % 17.50 %	2.27 % 1.94 %
Sport & Fitness	5096 4822	4048 3945	976 805	108 95	79.43 % 81.81 %	19.15 % 16.69 %	2.12 % 1.97 %
Job & Career	4854 4766	3814 3798	983 893	101 95	78.57 % 79.69 %	20.25 % 18.74 %	2.08 % 1.99 %
Dating	4857 4702	3741 3683	1049 957	103 84	77.02 % 78.33 %	21.60 % 20.35 %	2.12 % 1.79 %
Other	5036 4943	4101 4075	880 795	112 99	81.43 % 82.44 %	17.47 % 16.08 %	2.22 % 2.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4638 4712	3591 3701	1000 939	93 83	77.43 % 78.54 %	21.56 % 19.93 %	2.01 % 1.76 %
Outlook Mail	4562 4525	3585 3657	909 796	101 84	78.58 % 80.82 %	19.93 % 17.59 %	2.21 % 1.86 %
Yahoo Mail	4625 4702	3657 3819	908 809	101 97	79.07 % 81.22 %	19.63 % 17.21 %	2.18 % 2.06 %
AOL Mail	4633 4630	3688 3786	873 791	95 88	79.60 % 81.77 %	18.84 % 17.08 %	2.05 % 1.90 %
Mail.com	4620 4684	3772 3843	766 777	97 86	81.65 % 82.05 %	16.58 % 16.59 %	2.10 % 1.84 %
Yandex Mail	4706 4594	3758 3715	882 815	101 86	79.86 % 80.87 %	18.74 % 17.74 %	2.15 % 1.87 %
GMX Mail	4690 4597	3679 3688	928 835	111 91	78.44 % 80.23 %	19.79 % 18.16 %	2.37 % 1.98 %
Zoho Mail	4704 4666	3835 3835	817 772	99 88	81.53 % 82.19 %	17.37 % 16.55 %	2.10 % 1.89 %
ProtonMail	4536 4960	3702 4119	801 774	94 100	81.61 % 83.04 %	17.66 % 15.60 %	2.07 % 2.02 %
Custom Mail	4667 4731	3866 3923	748 732	103 98	82.84 % 82.92 %	16.03 % 15.47 %	2.21 % 2.07 %
iCloud Mail	4614 4514	3582 3590	966 851	99 88	77.63 % 79.53 %	20.94 % 18.85 %	2.15 % 1.95 %
Tuta	4645 4689	3785 3889	801 736	99 78	81.49 % 82.94 %	17.24 % 15.70 %	2.13 % 1.66 %
Juno.com	4779 4686	3901 3885	834 732	101 97	81.63 % 82.91 %	17.45 % 15.62 %	2.11 % 2.07 %
Mailfence	3026 3130	2421 2510	545 558	60 62	80.01 % 80.19 %	18.01 % 17.83 %	1.98 % 1.98 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.