Postmark and CleverReach Email Deliverability Comparison

Postmark

CleverReach

In this comparison, the deliverability of Postmark and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.798 76.821	59.444 59.232	15.641 15.812	1.713 1.777

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 77.10 %	20.37 % 20.58 %	2.23 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6023 5920	4621 4525	1271 1261	131 134	76.72 % 76.44 %	21.10 % 21.30 %	2.17 % 2.26 %
Elektronics	5836 5997	4530 4673	1176 1193	130 131	77.62 % 77.92 %	20.15 % 19.89 %	2.23 % 2.18 %
Entertainment	5800 6136	4456 4689	1225 1302	119 145	76.83 % 76.42 %	21.12 % 21.22 %	2.05 % 2.36 %
Cosmetics & Beauty	5908 5713	4597 4452	1184 1134	127 127	77.81 % 77.93 %	20.04 % 19.85 %	2.15 % 2.22 %
Food & Drink	5933 5963	4555 4595	1256 1228	122 140	76.77 % 77.06 %	21.17 % 20.59 %	2.06 % 2.35 %
Home & Garden	6024 5883	4641 4508	1249 1231	134 144	77.04 % 76.63 %	20.73 % 20.92 %	2.22 % 2.45 %
Finance	6100 5751	4945 4619	1013 992	142 140	81.07 % 80.32 %	16.61 % 17.25 %	2.33 % 2.43 %
Health	6121 6122	4955 4942	1027 1050	139 130	80.95 % 80.73 %	16.78 % 17.15 %	2.27 % 2.12 %
Pets	6016 5982	4606 4574	1275 1273	135 135	76.56 % 76.46 %	21.19 % 21.28 %	2.24 % 2.26 %
Sport & Fitness	5696 5763	4426 4431	1145 1206	125 126	77.70 % 76.89 %	20.10 % 20.93 %	2.19 % 2.19 %
Job & Career	5828 5864	4344 4388	1351 1337	133 139	74.54 % 74.83 %	23.18 % 22.80 %	2.28 % 2.37 %
Dating	5816 5930	4275 4305	1409 1488	132 137	73.50 % 72.60 %	24.23 % 25.09 %	2.27 % 2.31 %
Other	5697 5797	4493 4531	1060 1117	144 149	78.87 % 78.16 %	18.61 % 19.27 %	2.53 % 2.57 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5291 5364	3899 3954	1274 1289	118 121	73.69 % 73.71 %	24.08 % 24.03 %	2.23 % 2.26 %
Outlook Mail	5439 5356	4102 4034	1216 1198	121 124	75.42 % 75.32 %	22.36 % 22.37 %	2.22 % 2.32 %
Yahoo Mail	5571 5589	4230 4264	1222 1192	119 133	75.93 % 76.29 %	21.94 % 21.33 %	2.14 % 2.38 %
AOL Mail	5502 5522	4233 4189	1137 1196	132 137	76.94 % 75.86 %	20.67 % 21.66 %	2.40 % 2.48 %
Mail.com	5715 5344	4517 4192	1074 1031	124 121	79.04 % 78.44 %	18.79 % 19.29 %	2.17 % 2.26 %
Yandex Mail	5557 5575	4241 4250	1193 1201	123 124	76.32 % 76.23 %	21.47 % 21.54 %	2.21 % 2.22 %
GMX Mail	5337 5444	4004 4111	1212 1203	121 130	75.02 % 75.51 %	22.71 % 22.10 %	2.27 % 2.39 %
Zoho Mail	5427 5518	4225 4292	1085 1102	117 124	77.85 % 77.78 %	19.99 % 19.97 %	2.16 % 2.25 %
ProtonMail	5458 5687	4373 4495	975 1066	110 126	80.12 % 79.04 %	17.86 % 18.74 %	2.02 % 2.22 %
Custom Mail	5333 5525	4300 4420	914 970	119 135	80.63 % 80.00 %	17.14 % 17.56 %	2.23 % 2.44 %
iCloud Mail	5380 5436	3973 3994	1279 1319	128 123	73.85 % 73.47 %	23.77 % 24.26 %	2.38 % 2.26 %
Tuta	5717 5501	4544 4372	1046 996	127 133	79.48 % 79.48 %	18.30 % 18.11 %	2.22 % 2.42 %
Juno.com	5712 5598	4540 4396	1033 1073	139 129	79.48 % 78.53 %	18.08 % 19.17 %	2.43 % 2.30 %
Mailfence	5359 5362	4263 4269	981 976	115 117	79.55 % 79.62 %	18.31 % 18.20 %	2.15 % 2.18 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.