Postmark and CleverReach Email Deliverability Comparison

Postmark

CleverReach

In this comparison, the deliverability of Postmark and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.027 65.627	50.616 50.702	13.085 13.404	1.326 1.521

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.84 % 77.26 %	20.12 % 20.42 %	2.04 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4970 5201	3843 3958	1033 1129	94 114	77.32 % 76.10 %	20.78 % 21.71 %	1.89 % 2.19 %
Elektronics	4862 5061	3785 3937	983 1009	94 115	77.85 % 77.79 %	20.22 % 19.94 %	1.93 % 2.27 %
Entertainment	4997 5098	3877 3903	1015 1061	105 134	77.59 % 76.56 %	20.31 % 20.81 %	2.10 % 2.63 %
Cosmetics & Beauty	4939 4857	3869 3764	976 977	94 116	78.34 % 77.50 %	19.76 % 20.12 %	1.90 % 2.39 %
Food & Drink	5061 4994	3882 3859	1078 1022	101 113	76.70 % 77.27 %	21.30 % 20.46 %	2.00 % 2.26 %
Home & Garden	5067 4924	3946 3798	1012 1008	109 118	77.88 % 77.13 %	19.97 % 20.47 %	2.15 % 2.40 %
Finance	5190 4986	4199 4016	884 857	107 113	80.91 % 80.55 %	17.03 % 17.19 %	2.06 % 2.27 %
Health	4964 5418	4038 4340	818 963	108 115	81.35 % 80.10 %	16.48 % 17.77 %	2.18 % 2.12 %
Pets	5115 5251	3960 4033	1051 1100	104 118	77.42 % 76.80 %	20.55 % 20.95 %	2.03 % 2.25 %
Sport & Fitness	4997 4817	3891 3752	1008 958	98 107	77.87 % 77.89 %	20.17 % 19.89 %	1.96 % 2.22 %
Job & Career	4970 4910	3720 3674	1149 1121	101 115	74.85 % 74.83 %	23.12 % 22.83 %	2.03 % 2.34 %
Dating	4915 5001	3632 3659	1185 1232	98 110	73.90 % 73.17 %	24.11 % 24.64 %	1.99 % 2.20 %
Other	4980 5109	3974 4009	893 967	113 133	79.80 % 78.47 %	17.93 % 18.93 %	2.27 % 2.60 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4525 4675	3346 3428	1094 1144	85 103	73.94 % 73.33 %	24.18 % 24.47 %	1.88 % 2.20 %
Outlook Mail	4546 4532	3464 3427	993 1003	89 102	76.20 % 75.62 %	21.84 % 22.13 %	1.96 % 2.25 %
Yahoo Mail	4730 4769	3610 3653	1018 994	102 122	76.32 % 76.60 %	21.52 % 20.84 %	2.16 % 2.56 %
AOL Mail	4744 4688	3664 3610	980 969	100 109	77.23 % 77.01 %	20.66 % 20.67 %	2.11 % 2.33 %
Mail.com	4897 4723	3912 3704	888 910	97 109	79.89 % 78.42 %	18.13 % 19.27 %	1.98 % 2.31 %
Yandex Mail	4667 4666	3569 3558	1003 1002	95 106	76.47 % 76.25 %	21.49 % 21.47 %	2.04 % 2.27 %
GMX Mail	4666 4739	3499 3574	1066 1046	101 119	74.99 % 75.42 %	22.85 % 22.07 %	2.16 % 2.51 %
Zoho Mail	4684 4721	3686 3688	906 931	92 102	78.69 % 78.12 %	19.34 % 19.72 %	1.96 % 2.16 %
ProtonMail	4568 4850	3673 3847	810 893	85 110	80.41 % 79.32 %	17.73 % 18.41 %	1.86 % 2.27 %
Custom Mail	4630 4761	3781 3786	744 860	105 115	81.66 % 79.52 %	16.07 % 18.06 %	2.27 % 2.42 %
iCloud Mail	4587 4565	3396 3353	1093 1101	98 111	74.04 % 73.45 %	23.83 % 24.12 %	2.14 % 2.43 %
Tuta	4684 4644	3760 3699	826 850	98 95	80.27 % 79.65 %	17.63 % 18.30 %	2.09 % 2.05 %
Juno.com	4737 4715	3776 3732	866 871	95 112	79.71 % 79.15 %	18.28 % 18.47 %	2.01 % 2.38 %
Mailfence	4362 4579	3480 3643	798 830	84 106	79.78 % 79.56 %	18.29 % 18.13 %	1.93 % 2.31 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.