Postmark and CleverReach Email Deliverability Comparison

Postmark

CleverReach

In this comparison, the deliverability of Postmark and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.208 76.852	59.446 59.179	15.216 15.819	1.546 1.854

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.00 % 77.00 %	19.97 % 20.58 %	2.03 % 2.41 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5962 5977	4609 4548	1237 1290	116 139	77.31 % 76.09 %	20.75 % 21.58 %	1.95 % 2.33 %
Elektronics	5746 6026	4487 4693	1135 1191	124 142	78.09 % 77.88 %	19.75 % 19.76 %	2.16 % 2.36 %
Entertainment	5767 6159	4475 4687	1177 1314	115 158	77.60 % 76.10 %	20.41 % 21.33 %	1.99 % 2.57 %
Cosmetics & Beauty	5867 5643	4599 4372	1151 1135	117 136	78.39 % 77.48 %	19.62 % 20.11 %	1.99 % 2.41 %
Food & Drink	5848 5876	4519 4530	1222 1208	107 138	77.27 % 77.09 %	20.90 % 20.56 %	1.83 % 2.35 %
Home & Garden	5964 5944	4638 4555	1204 1235	122 154	77.77 % 76.63 %	20.19 % 20.78 %	2.05 % 2.59 %
Finance	6130 5740	4988 4602	1017 997	125 141	81.37 % 80.17 %	16.59 % 17.37 %	2.04 % 2.46 %
Health	5936 6250	4850 5029	963 1080	123 141	81.70 % 80.46 %	16.22 % 17.28 %	2.07 % 2.26 %
Pets	6013 6132	4653 4688	1238 1299	122 145	77.38 % 76.45 %	20.59 % 21.18 %	2.03 % 2.36 %
Sport & Fitness	5783 5711	4507 4400	1161 1183	115 128	77.94 % 77.04 %	20.08 % 20.71 %	1.99 % 2.24 %
Job & Career	5694 5882	4272 4398	1306 1341	116 143	75.03 % 74.77 %	22.94 % 22.80 %	2.04 % 2.43 %
Dating	5757 5821	4271 4230	1375 1453	111 138	74.19 % 72.67 %	23.88 % 24.96 %	1.93 % 2.37 %
Other	5741 5691	4578 4447	1030 1093	133 151	79.74 % 78.14 %	17.94 % 19.21 %	2.32 % 2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5221 5452	3883 3985	1236 1344	102 123	74.37 % 73.09 %	23.67 % 24.65 %	1.95 % 2.26 %
Outlook Mail	5281 5316	4016 3991	1158 1198	107 127	76.05 % 75.08 %	21.93 % 22.54 %	2.03 % 2.39 %
Yahoo Mail	5483 5645	4202 4307	1170 1195	111 143	76.64 % 76.30 %	21.34 % 21.17 %	2.02 % 2.53 %
AOL Mail	5582 5494	4329 4196	1136 1154	117 144	77.55 % 76.37 %	20.35 % 21.00 %	2.10 % 2.62 %
Mail.com	5748 5341	4587 4173	1051 1041	110 127	79.80 % 78.13 %	18.28 % 19.49 %	1.91 % 2.38 %
Yandex Mail	5529 5456	4238 4153	1173 1174	118 129	76.65 % 76.12 %	21.22 % 21.52 %	2.13 % 2.36 %
GMX Mail	5207 5392	3936 4058	1164 1201	107 133	75.59 % 75.26 %	22.35 % 22.27 %	2.05 % 2.47 %
Zoho Mail	5432 5616	4256 4374	1070 1113	106 129	78.35 % 77.88 %	19.70 % 19.82 %	1.95 % 2.30 %
ProtonMail	5417 5686	4360 4502	958 1051	99 133	80.49 % 79.18 %	17.69 % 18.48 %	1.83 % 2.34 %
Custom Mail	5335 5533	4329 4414	889 978	117 141	81.14 % 79.78 %	16.66 % 17.68 %	2.19 % 2.55 %
iCloud Mail	5272 5394	3941 3936	1219 1326	112 132	74.75 % 72.97 %	23.12 % 24.58 %	2.12 % 2.45 %
Tuta	5623 5551	4510 4406	999 1015	114 130	80.21 % 79.37 %	17.77 % 18.28 %	2.03 % 2.34 %
Juno.com	5731 5613	4578 4419	1029 1058	124 136	79.88 % 78.73 %	17.95 % 18.85 %	2.16 % 2.42 %
Mailfence	5347 5363	4281 4265	964 971	102 127	80.06 % 79.53 %	18.03 % 18.11 %	1.91 % 2.37 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.