Brevo and Postmark Email Deliverability Comparison

Brevo

Postmark

In this comparison, the deliverability of Brevo and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.589 76.042	60.393 58.789	14.781 15.604	1.415 1.649

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.85 % 77.31 %	19.30 % 20.52 %	1.85 % 2.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5990 5800	4715 4452	1173 1228	102 120	78.71 % 76.76 %	19.58 % 21.17 %	1.70 % 2.07 %
Elektronics	5836 5697	4669 4393	1054 1183	113 121	80.00 % 77.11 %	18.06 % 20.77 %	1.94 % 2.12 %
Entertainment	5830 5933	4561 4572	1157 1229	112 132	78.23 % 77.06 %	19.85 % 20.71 %	1.92 % 2.22 %
Cosmetics & Beauty	5995 5789	4753 4494	1137 1177	105 118	79.28 % 77.63 %	18.97 % 20.33 %	1.75 % 2.04 %
Food & Drink	5803 5915	4563 4515	1133 1275	107 125	78.63 % 76.33 %	19.52 % 21.56 %	1.84 % 2.11 %
Home & Garden	5908 5833	4617 4507	1180 1197	111 129	78.15 % 77.27 %	19.97 % 20.52 %	1.88 % 2.21 %
Finance	5604 6042	4622 4861	882 1052	100 129	82.48 % 80.45 %	15.74 % 17.41 %	1.78 % 2.14 %
Health	6046 5826	4975 4725	954 971	117 130	82.29 % 81.10 %	15.78 % 16.67 %	1.94 % 2.23 %
Pets	5770 5988	4500 4610	1168 1244	102 134	77.99 % 76.99 %	20.24 % 20.77 %	1.77 % 2.24 %
Sport & Fitness	6079 5842	4765 4512	1204 1208	110 122	78.38 % 77.23 %	19.81 % 20.68 %	1.81 % 2.09 %
Job & Career	5996 5756	4538 4291	1337 1340	121 125	75.68 % 74.55 %	22.30 % 23.28 %	2.02 % 2.17 %
Dating	6011 5735	4514 4198	1390 1415	107 122	75.10 % 73.20 %	23.12 % 24.67 %	1.78 % 2.13 %
Other	5721 5886	4601 4659	1012 1085	108 142	80.42 % 79.15 %	17.69 % 18.43 %	1.89 % 2.41 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5396 5314	4060 3887	1229 1320	107 107	75.24 % 73.15 %	22.78 % 24.84 %	1.98 % 2.01 %
Outlook Mail	5470 5354	4233 4044	1141 1193	96 117	77.39 % 75.53 %	20.86 % 22.28 %	1.76 % 2.19 %
Yahoo Mail	5560 5476	4354 4155	1103 1203	103 118	78.31 % 75.88 %	19.84 % 21.97 %	1.85 % 2.15 %
AOL Mail	5375 5532	4209 4232	1067 1178	99 122	78.31 % 76.50 %	19.85 % 21.29 %	1.84 % 2.21 %
Mail.com	5619 5707	4470 4529	1038 1052	111 126	79.55 % 79.36 %	18.47 % 18.43 %	1.98 % 2.21 %
Yandex Mail	5443 5427	4236 4133	1109 1176	98 118	77.82 % 76.16 %	20.37 % 21.67 %	1.80 % 2.17 %
GMX Mail	5412 5492	4183 4108	1134 1258	95 126	77.29 % 74.80 %	20.95 % 22.91 %	1.76 % 2.29 %
Zoho Mail	5453 5468	4361 4295	992 1058	100 115	79.97 % 78.55 %	18.19 % 19.35 %	1.83 % 2.10 %
ProtonMail	5443 5340	4398 4249	944 984	101 107	80.80 % 79.57 %	17.34 % 18.43 %	1.86 % 2.00 %
Custom Mail	5666 5405	4654 4386	907 892	105 127	82.14 % 81.15 %	16.01 % 16.50 %	1.85 % 2.35 %
iCloud Mail	5452 5325	4079 3914	1271 1292	102 119	74.82 % 73.50 %	23.31 % 24.26 %	1.87 % 2.23 %
Tuta	5526 5505	4475 4383	953 999	98 123	80.98 % 79.62 %	17.25 % 18.15 %	1.77 % 2.23 %
Juno.com	5329 5508	4296 4363	937 1028	96 117	80.62 % 79.21 %	17.58 % 18.66 %	1.80 % 2.12 %
Mailfence	5445 5189	4385 4111	956 971	104 107	80.53 % 79.23 %	17.56 % 18.71 %	1.91 % 2.06 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.