Brevo and Postmark Email Deliverability Comparison

Brevo

Postmark

In this comparison, the deliverability of Brevo and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 65.137	51.947 50.600	12.612 13.149	1.214 1.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.98 % 77.68 %	19.18 % 20.19 %	1.85 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5310 5071	4188 3914	1031 1056	91 101	78.87 % 77.18 %	19.42 % 20.82 %	1.71 % 1.99 %
Elektronics	4997 4882	4000 3796	894 979	103 107	80.05 % 77.76 %	17.89 % 20.05 %	2.06 % 2.19 %
Entertainment	5126 4910	4035 3793	985 1011	106 106	78.72 % 77.25 %	19.22 % 20.59 %	2.07 % 2.16 %
Cosmetics & Beauty	5059 5043	4004 3928	971 1011	84 104	79.15 % 77.89 %	19.19 % 20.05 %	1.66 % 2.06 %
Food & Drink	5005 5038	3959 3866	954 1075	92 97	79.10 % 76.74 %	19.06 % 21.34 %	1.84 % 1.93 %
Home & Garden	4981 5083	3924 3928	965 1044	92 111	78.78 % 77.28 %	19.37 % 20.54 %	1.85 % 2.18 %
Finance	4899 5308	4030 4312	788 881	81 115	82.26 % 81.24 %	16.08 % 16.60 %	1.65 % 2.17 %
Health	5262 5000	4349 4060	812 830	101 110	82.65 % 81.20 %	15.43 % 16.60 %	1.92 % 2.20 %
Pets	5104 5137	3974 3965	1034 1063	96 109	77.86 % 77.19 %	20.26 % 20.69 %	1.88 % 2.12 %
Sport & Fitness	5006 4944	3931 3845	984 997	91 102	78.53 % 77.77 %	19.66 % 20.17 %	1.82 % 2.06 %
Job & Career	5023 4922	3848 3676	1083 1142	92 104	76.61 % 74.69 %	21.56 % 23.20 %	1.83 % 2.11 %
Dating	5092 4871	3802 3605	1196 1165	94 101	74.67 % 74.01 %	23.49 % 23.92 %	1.85 % 2.07 %
Other	4909 4928	3903 3912	915 895	91 121	79.51 % 79.38 %	18.64 % 18.16 %	1.85 % 2.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4598 4479	3472 3323	1032 1062	94 94	75.51 % 74.19 %	22.44 % 23.71 %	2.04 % 2.10 %
Outlook Mail	4698 4531	3634 3444	982 991	82 96	77.35 % 76.01 %	20.90 % 21.87 %	1.75 % 2.12 %
Yahoo Mail	4820 4597	3785 3508	946 991	89 98	78.53 % 76.31 %	19.63 % 21.56 %	1.85 % 2.13 %
AOL Mail	4829 4857	3783 3756	957 996	89 105	78.34 % 77.33 %	19.82 % 20.51 %	1.84 % 2.16 %
Mail.com	4644 4956	3702 3934	849 923	93 99	79.72 % 79.38 %	18.28 % 18.62 %	2.00 % 2.00 %
Yandex Mail	4550 4687	3548 3562	923 1019	79 106	77.98 % 76.00 %	20.29 % 21.74 %	1.74 % 2.26 %
GMX Mail	4763 4506	3695 3390	985 1018	83 98	77.58 % 75.23 %	20.68 % 22.59 %	1.74 % 2.17 %
Zoho Mail	4645 4645	3704 3625	854 924	87 96	79.74 % 78.04 %	18.39 % 19.89 %	1.87 % 2.07 %
ProtonMail	4659 4620	3761 3706	816 824	82 90	80.73 % 80.22 %	17.51 % 17.84 %	1.76 % 1.95 %
Custom Mail	4775 4614	3936 3728	749 781	90 105	82.43 % 80.80 %	15.69 % 16.93 %	1.88 % 2.28 %
iCloud Mail	4684 4518	3533 3365	1064 1052	87 101	75.43 % 74.48 %	22.72 % 23.28 %	1.86 % 2.24 %
Tuta	4752 4771	3864 3807	806 863	82 101	81.31 % 79.79 %	16.96 % 18.09 %	1.73 % 2.12 %
Juno.com	4549 4871	3657 3869	811 892	81 110	80.39 % 79.43 %	17.83 % 18.31 %	1.78 % 2.26 %
Mailfence	4807 4485	3873 3583	838 813	96 89	80.57 % 79.89 %	17.43 % 18.13 %	2.00 % 1.98 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.