Brevo and Postmark Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
62.018 62.077	48.115 50.973	10.986 8.694	2.917 2.410

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 82.11 %	17.71 % 14.01 %	4.70 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4808 4830	3847 4056	764 592	197 182	80.01 % 83.98 %	15.89 % 12.26 %	4.10 % 3.77 %
Elektronics	4675 4784	3687 3986	784 631	204 167	78.87 % 83.32 %	16.77 % 13.19 %	4.36 % 3.49 %
Entertainment	4694 4674	3637 3825	828 665	229 184	77.48 % 81.84 %	17.64 % 14.23 %	4.88 % 3.94 %
Cosmetics & Beauty	4781 4777	3703 3902	855 679	223 196	77.45 % 81.68 %	17.88 % 14.21 %	4.66 % 4.10 %
Food & Drink	4717 4630	3777 3945	741 545	199 140	80.07 % 85.21 %	15.71 % 11.77 %	4.22 % 3.02 %
Home & Garden	4649 4818	3756 4086	720 570	173 162	80.79 % 84.81 %	15.49 % 11.83 %	3.72 % 3.36 %
Finance	4845 4847	3611 3831	956 783	278 233	74.53 % 79.04 %	19.73 % 16.15 %	5.74 % 4.81 %
Health	4808 4745	3679 3829	900 712	229 204	76.52 % 80.70 %	18.72 % 15.01 %	4.76 % 4.30 %
Pets	4847 4821	3807 4013	817 627	223 181	78.54 % 83.24 %	16.86 % 13.01 %	4.60 % 3.75 %
Sport & Fitness	4748 4709	3612 3824	905 710	231 175	76.07 % 81.21 %	19.06 % 15.08 %	4.87 % 3.72 %
Job & Career	4903 4745	3700 3782	969 759	234 204	75.46 % 79.70 %	19.76 % 16.00 %	4.77 % 4.30 %
Dating	4790 4746	3591 3771	949 765	250 210	74.97 % 79.46 %	19.81 % 16.12 %	5.22 % 4.42 %
Other	4753 4951	3708 4123	798 656	247 172	78.01 % 83.28 %	16.79 % 13.25 %	5.20 % 3.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4787 4728	3450 3610	1058 871	279 247	72.07 % 76.35 %	22.10 % 18.42 %	5.83 % 5.22 %
Outlook Mail	4827 4561	3638 3660	928 713	261 188	75.37 % 80.25 %	19.23 % 15.63 %	5.41 % 4.12 %
Yahoo Mail	4650 4764	3535 3877	848 699	267 188	76.02 % 81.38 %	18.24 % 14.67 %	5.74 % 3.95 %
AOL Mail	4715 4865	3657 3963	853 705	205 197	77.56 % 81.46 %	18.09 % 14.49 %	4.35 % 4.05 %
Mail.com	4920 4799	3862 3957	851 651	207 191	78.50 % 82.45 %	17.30 % 13.57 %	4.21 % 3.98 %
Yandex Mail	4747 4676	3620 3761	918 724	209 191	76.26 % 80.43 %	19.34 % 15.48 %	4.40 % 4.08 %
GMX Mail	4709 4739	3759 3982	755 585	195 172	79.83 % 84.03 %	16.03 % 12.34 %	4.14 % 3.63 %
Zoho Mail	4688 4909	3734 4131	764 614	190 164	79.65 % 84.15 %	16.30 % 12.51 %	4.05 % 3.34 %
ProtonMail	4695 4740	3784 4028	729 546	182 166	80.60 % 84.98 %	15.53 % 11.52 %	3.88 % 3.50 %
Custom Mail	4865 4800	3905 4082	752 561	208 157	80.27 % 85.04 %	15.46 % 11.69 %	4.28 % 3.27 %
iCloud Mail	4723 4793	3462 3721	995 844	266 228	73.30 % 77.63 %	21.07 % 17.61 %	5.63 % 4.76 %
Tuta	4846 4930	3832 4153	787 616	227 161	79.08 % 84.24 %	16.24 % 12.49 %	4.68 % 3.27 %
Juno.com	4846 4773	3877 4048	748 565	221 160	80.00 % 84.81 %	15.44 % 11.84 %	4.56 % 3.35 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.