Brevo and Postmark Email Deliverability Comparison

Brevo

Postmark

In this comparison, the deliverability of Brevo and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.447 76.798	59.594 59.444	15.255 15.641	1.598 1.713

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.95 % 77.40 %	19.96 % 20.37 %	2.09 % 2.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6165 6023	4799 4621	1245 1271	121 131	77.84 % 76.72 %	20.19 % 21.10 %	1.96 % 2.17 %
Elektronics	5801 5836	4574 4530	1101 1176	126 130	78.85 % 77.62 %	18.98 % 20.15 %	2.17 % 2.23 %
Entertainment	5935 5800	4609 4456	1192 1225	134 119	77.66 % 76.83 %	20.08 % 21.12 %	2.26 % 2.05 %
Cosmetics & Beauty	5909 5908	4630 4597	1161 1184	118 127	78.36 % 77.81 %	19.65 % 20.04 %	2.00 % 2.15 %
Food & Drink	5925 5933	4616 4555	1193 1256	116 122	77.91 % 76.77 %	20.14 % 21.17 %	1.96 % 2.06 %
Home & Garden	5736 6024	4462 4641	1152 1249	122 134	77.79 % 77.04 %	20.08 % 20.73 %	2.13 % 2.22 %
Finance	5654 6100	4601 4945	940 1013	113 142	81.38 % 81.07 %	16.63 % 16.61 %	2.00 % 2.33 %
Health	6047 6121	4937 4955	979 1027	131 139	81.64 % 80.95 %	16.19 % 16.78 %	2.17 % 2.27 %
Pets	5834 6016	4482 4606	1227 1275	125 135	76.83 % 76.56 %	21.03 % 21.19 %	2.14 % 2.24 %
Sport & Fitness	5875 5696	4543 4426	1212 1145	120 125	77.33 % 77.70 %	20.63 % 20.10 %	2.04 % 2.19 %
Job & Career	5936 5828	4491 4344	1322 1351	123 133	75.66 % 74.54 %	22.27 % 23.18 %	2.07 % 2.28 %
Dating	5913 5816	4362 4275	1420 1409	131 132	73.77 % 73.50 %	24.01 % 24.23 %	2.22 % 2.27 %
Other	5717 5697	4488 4493	1111 1060	118 144	78.50 % 78.87 %	19.43 % 18.61 %	2.06 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5180 5291	3872 3899	1195 1274	113 118	74.75 % 73.69 %	23.07 % 24.08 %	2.18 % 2.23 %
Outlook Mail	5386 5439	4124 4102	1162 1216	100 121	76.57 % 75.42 %	21.57 % 22.36 %	1.86 % 2.22 %
Yahoo Mail	5563 5571	4313 4230	1138 1222	112 119	77.53 % 75.93 %	20.46 % 21.94 %	2.01 % 2.14 %
AOL Mail	5600 5502	4324 4233	1161 1137	115 132	77.21 % 76.94 %	20.73 % 20.67 %	2.05 % 2.40 %
Mail.com	5495 5715	4306 4517	1068 1074	121 124	78.36 % 79.04 %	19.44 % 18.79 %	2.20 % 2.17 %
Yandex Mail	5331 5557	4106 4241	1113 1193	112 123	77.02 % 76.32 %	20.88 % 21.47 %	2.10 % 2.21 %
GMX Mail	5458 5337	4182 4004	1165 1212	111 121	76.62 % 75.02 %	21.34 % 22.71 %	2.03 % 2.27 %
Zoho Mail	5570 5427	4387 4225	1064 1085	119 117	78.76 % 77.85 %	19.10 % 19.99 %	2.14 % 2.16 %
ProtonMail	5380 5458	4308 4373	970 975	102 110	80.07 % 80.12 %	18.03 % 17.86 %	1.90 % 2.02 %
Custom Mail	5522 5333	4487 4300	917 914	118 119	81.26 % 80.63 %	16.61 % 17.14 %	2.14 % 2.23 %
iCloud Mail	5350 5380	3971 3973	1265 1279	114 128	74.22 % 73.85 %	23.64 % 23.77 %	2.13 % 2.38 %
Tuta	5490 5717	4399 4544	980 1046	111 127	80.13 % 79.48 %	17.85 % 18.30 %	2.02 % 2.22 %
Juno.com	5294 5712	4205 4540	971 1033	118 139	79.43 % 79.48 %	18.34 % 18.08 %	2.23 % 2.43 %
Mailfence	5828 5359	4610 4263	1086 981	132 115	79.10 % 79.55 %	18.63 % 18.31 %	2.26 % 2.15 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.