Brevo and Postmark Email Deliverability Comparison

Brevo

Postmark

In this comparison, the deliverability of Brevo and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.694 77.301	59.540 59.644	15.518 15.881	1.636 1.776

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 77.16 %	20.23 % 20.54 %	2.13 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6146 6223	4749 4769	1272 1314	125 140	77.27 % 76.64 %	20.70 % 21.12 %	2.03 % 2.25 %
Elektronics	5976 5871	4658 4570	1182 1167	136 134	77.95 % 77.84 %	19.78 % 19.88 %	2.28 % 2.28 %
Entertainment	6047 5960	4656 4591	1257 1247	134 122	77.00 % 77.03 %	20.79 % 20.92 %	2.22 % 2.05 %
Cosmetics & Beauty	5761 5909	4509 4594	1131 1189	121 126	78.27 % 77.75 %	19.63 % 20.12 %	2.10 % 2.13 %
Food & Drink	5989 5893	4644 4518	1224 1249	121 126	77.54 % 76.67 %	20.44 % 21.19 %	2.02 % 2.14 %
Home & Garden	5719 6020	4435 4626	1162 1255	122 139	77.55 % 76.84 %	20.32 % 20.85 %	2.13 % 2.31 %
Finance	5914 5866	4794 4707	997 1016	123 143	81.06 % 80.24 %	16.86 % 17.32 %	2.08 % 2.44 %
Health	5996 6028	4889 4852	978 1041	129 135	81.54 % 80.49 %	16.31 % 17.27 %	2.15 % 2.24 %
Pets	5838 6083	4493 4634	1221 1310	124 139	76.96 % 76.18 %	20.91 % 21.54 %	2.12 % 2.29 %
Sport & Fitness	5824 5716	4484 4412	1212 1165	128 139	76.99 % 77.19 %	20.81 % 20.38 %	2.20 % 2.43 %
Job & Career	5877 5918	4436 4407	1321 1369	120 142	75.48 % 74.47 %	22.48 % 23.13 %	2.04 % 2.40 %
Dating	5956 5907	4368 4330	1455 1439	133 138	73.34 % 73.30 %	24.43 % 24.36 %	2.23 % 2.34 %
Other	5651 5907	4425 4634	1106 1120	120 153	78.30 % 78.45 %	19.57 % 18.96 %	2.12 % 2.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5276 5360	3939 3949	1226 1278	111 133	74.66 % 73.68 %	23.24 % 23.84 %	2.10 % 2.48 %
Outlook Mail	5355 5461	4086 4108	1164 1232	105 121	76.30 % 75.22 %	21.74 % 22.56 %	1.96 % 2.22 %
Yahoo Mail	5484 5550	4234 4209	1138 1223	112 118	77.21 % 75.84 %	20.75 % 22.04 %	2.04 % 2.13 %
AOL Mail	5734 5429	4401 4148	1205 1153	128 128	76.75 % 76.40 %	21.01 % 21.24 %	2.23 % 2.36 %
Mail.com	5428 5528	4257 4361	1048 1042	123 125	78.43 % 78.89 %	19.31 % 18.85 %	2.27 % 2.26 %
Yandex Mail	5461 5569	4172 4255	1166 1192	123 122	76.40 % 76.41 %	21.35 % 21.40 %	2.25 % 2.19 %
GMX Mail	5409 5418	4122 4051	1174 1244	113 123	76.21 % 74.77 %	21.70 % 22.96 %	2.09 % 2.27 %
Zoho Mail	5565 5521	4372 4308	1072 1088	121 125	78.56 % 78.03 %	19.26 % 19.71 %	2.17 % 2.26 %
ProtonMail	5375 5639	4274 4482	995 1032	106 125	79.52 % 79.48 %	18.51 % 18.30 %	1.97 % 2.22 %
Custom Mail	5542 5386	4483 4313	941 957	118 116	80.89 % 80.08 %	16.98 % 17.77 %	2.13 % 2.15 %
iCloud Mail	5575 5534	4113 4043	1342 1354	120 137	73.78 % 73.06 %	24.07 % 24.47 %	2.15 % 2.48 %
Tuta	5508 5675	4389 4483	1007 1062	112 130	79.68 % 79.00 %	18.28 % 18.71 %	2.03 % 2.29 %
Juno.com	5258 5728	4189 4584	954 998	115 146	79.67 % 80.03 %	18.14 % 17.42 %	2.19 % 2.55 %
Mailfence	5724 5503	4509 4350	1086 1026	129 127	78.77 % 79.05 %	18.97 % 18.64 %	2.25 % 2.31 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.