Brevo and Postmark Email Deliverability Comparison

Brevo

Postmark

In this comparison, the deliverability of Brevo and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.540 77.364	59.424 60.340	15.476 15.418	1.640 1.606

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.64 % 77.99 %	20.22 % 19.93 %	2.14 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6148 6125	4747 4737	1274 1265	127 123	77.21 % 77.34 %	20.72 % 20.65 %	2.07 % 2.01 %
Elektronics	5858 5829	4578 4554	1146 1152	134 123	78.15 % 78.13 %	19.56 % 19.76 %	2.29 % 2.11 %
Entertainment	5986 5939	4636 4607	1215 1218	135 114	77.45 % 77.57 %	20.30 % 20.51 %	2.26 % 1.92 %
Cosmetics & Beauty	5862 5972	4573 4699	1169 1157	120 116	78.01 % 78.68 %	19.94 % 19.37 %	2.05 % 1.94 %
Food & Drink	5934 5914	4600 4591	1214 1211	120 112	77.52 % 77.63 %	20.46 % 20.48 %	2.02 % 1.89 %
Home & Garden	5711 6083	4435 4729	1152 1227	124 127	77.66 % 77.74 %	20.17 % 20.17 %	2.17 % 2.09 %
Finance	5782 5980	4684 4887	979 957	119 136	81.01 % 81.72 %	16.93 % 16.00 %	2.06 % 2.27 %
Health	6007 6023	4890 4892	986 1009	131 122	81.41 % 81.22 %	16.41 % 16.75 %	2.18 % 2.03 %
Pets	5843 6058	4488 4677	1232 1257	123 124	76.81 % 77.20 %	21.09 % 20.75 %	2.11 % 2.05 %
Sport & Fitness	5987 5761	4615 4496	1242 1142	130 123	77.08 % 78.04 %	20.74 % 19.82 %	2.17 % 2.14 %
Job & Career	5881 5954	4431 4491	1328 1339	122 124	75.34 % 75.43 %	22.58 % 22.49 %	2.07 % 2.08 %
Dating	5925 5963	4352 4403	1437 1436	136 124	73.45 % 73.84 %	24.25 % 24.08 %	2.30 % 2.08 %
Other	5616 5763	4395 4577	1102 1048	119 138	78.26 % 79.42 %	19.62 % 18.18 %	2.12 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5165 5361	3846 3973	1205 1270	114 118	74.46 % 74.11 %	23.33 % 23.69 %	2.21 % 2.20 %
Outlook Mail	5361 5479	4091 4166	1167 1206	103 107	76.31 % 76.04 %	21.77 % 22.01 %	1.92 % 1.95 %
Yahoo Mail	5541 5570	4276 4261	1148 1199	117 110	77.17 % 76.50 %	20.72 % 21.53 %	2.11 % 1.97 %
AOL Mail	5670 5446	4351 4213	1197 1110	122 123	76.74 % 77.36 %	21.11 % 20.38 %	2.15 % 2.26 %
Mail.com	5500 5653	4301 4514	1075 1027	124 112	78.20 % 79.85 %	19.55 % 18.17 %	2.25 % 1.98 %
Yandex Mail	5488 5609	4197 4327	1170 1168	121 114	76.48 % 77.14 %	21.32 % 20.82 %	2.20 % 2.03 %
GMX Mail	5359 5412	4084 4097	1160 1202	115 113	76.21 % 75.70 %	21.65 % 22.21 %	2.15 % 2.09 %
Zoho Mail	5524 5461	4339 4290	1065 1060	120 111	78.55 % 78.56 %	19.28 % 19.41 %	2.17 % 2.03 %
ProtonMail	5358 5591	4262 4497	990 986	106 108	79.54 % 80.43 %	18.48 % 17.64 %	1.98 % 1.93 %
Custom Mail	5549 5358	4487 4335	944 915	118 108	80.86 % 80.91 %	17.01 % 17.08 %	2.13 % 2.02 %
iCloud Mail	5464 5528	4030 4107	1315 1298	119 123	73.76 % 74.29 %	24.07 % 23.48 %	2.18 % 2.23 %
Tuta	5503 5765	4397 4608	994 1039	112 118	79.90 % 79.93 %	18.06 % 18.02 %	2.04 % 2.05 %
Juno.com	5312 5695	4227 4582	966 982	119 131	79.57 % 80.46 %	18.19 % 17.24 %	2.24 % 2.30 %
Mailfence	5746 5436	4536 4370	1080 956	130 110	78.94 % 80.39 %	18.80 % 17.59 %	2.26 % 2.02 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.