Brevo and Postmark Email Deliverability Comparison

Brevo

Postmark

In this comparison, the deliverability of Brevo and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.599 76.208	59.740 59.446	15.263 15.216	1.596 1.546

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.99 % 78.00 %	19.93 % 19.97 %	2.08 % 2.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6220 5962	4836 4609	1257 1237	127 116	77.75 % 77.31 %	20.21 % 20.75 %	2.04 % 1.95 %
Elektronics	5786 5746	4580 4487	1078 1135	128 124	79.16 % 78.09 %	18.63 % 19.75 %	2.21 % 2.16 %
Entertainment	5998 5767	4669 4475	1193 1177	136 115	77.84 % 77.60 %	19.89 % 20.41 %	2.27 % 1.99 %
Cosmetics & Beauty	5849 5867	4575 4599	1165 1151	109 117	78.22 % 78.39 %	19.92 % 19.62 %	1.86 % 1.99 %
Food & Drink	5894 5848	4598 4519	1176 1222	120 107	78.01 % 77.27 %	19.95 % 20.90 %	2.04 % 1.83 %
Home & Garden	5783 5964	4504 4638	1157 1204	122 122	77.88 % 77.77 %	20.01 % 20.19 %	2.11 % 2.05 %
Finance	5673 6130	4617 4988	946 1017	110 125	81.39 % 81.37 %	16.68 % 16.59 %	1.94 % 2.04 %
Health	6113 5936	4994 4850	987 963	132 123	81.69 % 81.70 %	16.15 % 16.22 %	2.16 % 2.07 %
Pets	5881 6013	4526 4653	1233 1238	122 122	76.96 % 77.38 %	20.97 % 20.59 %	2.07 % 2.03 %
Sport & Fitness	5830 5783	4503 4507	1204 1161	123 115	77.24 % 77.94 %	20.65 % 20.08 %	2.11 % 1.99 %
Job & Career	5877 5694	4448 4272	1308 1306	121 116	75.68 % 75.03 %	22.26 % 22.94 %	2.06 % 2.04 %
Dating	5955 5757	4378 4271	1450 1375	127 111	73.52 % 74.19 %	24.35 % 23.88 %	2.13 % 1.93 %
Other	5740 5741	4512 4578	1109 1030	119 133	78.61 % 79.74 %	19.32 % 17.94 %	2.07 % 2.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5291 5221	3956 3883	1218 1236	117 102	74.77 % 74.37 %	23.02 % 23.67 %	2.21 % 1.95 %
Outlook Mail	5479 5281	4183 4016	1191 1158	105 107	76.35 % 76.05 %	21.74 % 21.93 %	1.92 % 2.03 %
Yahoo Mail	5528 5483	4284 4202	1133 1170	111 111	77.50 % 76.64 %	20.50 % 21.34 %	2.01 % 2.02 %
AOL Mail	5615 5582	4344 4329	1154 1136	117 117	77.36 % 77.55 %	20.55 % 20.35 %	2.08 % 2.10 %
Mail.com	5527 5748	4348 4587	1054 1051	125 110	78.67 % 79.80 %	19.07 % 18.28 %	2.26 % 1.91 %
Yandex Mail	5285 5529	4064 4238	1114 1173	107 118	76.90 % 76.65 %	21.08 % 21.22 %	2.02 % 2.13 %
GMX Mail	5521 5207	4231 3936	1179 1164	111 107	76.63 % 75.59 %	21.35 % 22.35 %	2.01 % 2.05 %
Zoho Mail	5514 5432	4347 4256	1045 1070	122 106	78.84 % 78.35 %	18.95 % 19.70 %	2.21 % 1.95 %
ProtonMail	5370 5417	4296 4360	967 958	107 99	80.00 % 80.49 %	18.01 % 17.69 %	1.99 % 1.83 %
Custom Mail	5515 5335	4490 4329	908 889	117 117	81.41 % 81.14 %	16.46 % 16.66 %	2.12 % 2.19 %
iCloud Mail	5429 5272	4041 3941	1273 1219	115 112	74.43 % 74.75 %	23.45 % 23.12 %	2.12 % 2.12 %
Tuta	5533 5623	4442 4510	987 999	104 114	80.28 % 80.21 %	17.84 % 17.77 %	1.88 % 2.03 %
Juno.com	5298 5731	4196 4578	992 1029	110 124	79.20 % 79.88 %	18.72 % 17.95 %	2.08 % 2.16 %
Mailfence	5694 5347	4518 4281	1048 964	128 102	79.35 % 80.06 %	18.41 % 18.03 %	2.25 % 1.91 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.