Brevo and Postmark Email Deliverability Comparison

Brevo

Postmark

In this comparison, the deliverability of Brevo and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.068 63.445	51.364 50.822	12.830 11.778	1.406 1.354

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.94 % 80.10 %	19.72 % 18.56 %	2.16 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4918 4784	3866 3827	991 896	100 102	78.61 % 80.00 %	20.15 % 18.73 %	2.03 % 2.13 %
Elektronics	5108 4743	4072 3808	959 875	111 101	79.72 % 80.29 %	18.77 % 18.45 %	2.17 % 2.13 %
Entertainment	4998 5083	3906 4042	1030 963	107 120	78.15 % 79.52 %	20.61 % 18.95 %	2.14 % 2.36 %
Cosmetics & Beauty	4918 4728	3916 3806	937 876	107 96	79.63 % 80.50 %	19.05 % 18.53 %	2.18 % 2.03 %
Food & Drink	4946 4798	3896 3836	1000 913	107 93	78.77 % 79.95 %	20.22 % 19.03 %	2.16 % 1.94 %
Home & Garden	5130 4796	4022 3857	1037 863	111 104	78.40 % 80.42 %	20.21 % 17.99 %	2.16 % 2.17 %
Finance	4974 4978	4052 4085	862 845	106 103	81.46 % 82.06 %	17.33 % 16.97 %	2.13 % 2.07 %
Health	5111 4709	4147 3895	884 721	120 98	81.14 % 82.71 %	17.30 % 15.31 %	2.35 % 2.08 %
Pets	4854 4983	3792 3962	979 938	101 113	78.12 % 79.51 %	20.17 % 18.82 %	2.08 % 2.27 %
Sport & Fitness	5130 5096	4034 4048	1027 976	114 108	78.64 % 79.43 %	20.02 % 19.15 %	2.22 % 2.12 %
Job & Career	5083 4854	3906 3814	1109 983	113 101	76.84 % 78.57 %	21.82 % 20.25 %	2.22 % 2.08 %
Dating	5012 4857	3839 3741	1113 1049	98 103	76.60 % 77.02 %	22.21 % 21.60 %	1.96 % 2.12 %
Other	4886 5036	3916 4101	902 880	111 112	80.15 % 81.43 %	18.46 % 17.47 %	2.27 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4718 4638	3613 3591	1060 1000	103 93	76.58 % 77.43 %	22.47 % 21.56 %	2.18 % 2.01 %
Outlook Mail	4782 4562	3723 3585	1000 909	93 101	77.85 % 78.58 %	20.91 % 19.93 %	1.94 % 2.21 %
Yahoo Mail	4745 4625	3724 3657	972 908	102 101	78.48 % 79.07 %	20.48 % 19.63 %	2.15 % 2.18 %
AOL Mail	4674 4633	3671 3688	928 873	105 95	78.54 % 79.60 %	19.85 % 18.84 %	2.25 % 2.05 %
Mail.com	4983 4620	3975 3772	928 766	114 97	79.77 % 81.65 %	18.62 % 16.58 %	2.29 % 2.10 %
Yandex Mail	4814 4706	3774 3758	993 882	107 101	78.40 % 79.86 %	20.63 % 18.74 %	2.22 % 2.15 %
GMX Mail	4634 4690	3587 3679	975 928	103 111	77.41 % 78.44 %	21.04 % 19.79 %	2.22 % 2.37 %
Zoho Mail	4705 4704	3768 3835	870 817	101 99	80.09 % 81.53 %	18.49 % 17.37 %	2.15 % 2.10 %
ProtonMail	4758 4536	3827 3702	870 801	111 94	80.43 % 81.61 %	18.28 % 17.66 %	2.33 % 2.07 %
Custom Mail	4799 4667	3887 3866	845 748	100 103	81.00 % 82.84 %	17.61 % 16.03 %	2.08 % 2.21 %
iCloud Mail	5008 4614	3825 3582	1104 966	110 99	76.38 % 77.63 %	22.04 % 20.94 %	2.20 % 2.15 %
Tuta	4715 4645	3786 3785	870 801	96 99	80.30 % 81.49 %	18.45 % 17.24 %	2.04 % 2.13 %
Juno.com	4721 4779	3792 3901	875 834	101 101	80.32 % 81.63 %	18.53 % 17.45 %	2.14 % 2.11 %
Mailfence	3012 3026	2412 2421	540 545	60 60	80.08 % 80.01 %	17.93 % 18.01 %	1.99 % 1.98 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.