Brevo and Postmark Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.158 44.308	34.180 36.117	7.863 6.404	2.115 1.787

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 81.51 %	17.81 % 14.45 %	4.79 % 4.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3437 3433	2740 2867	548 434	149 132	79.72 % 83.51 %	15.94 % 12.64 %	4.34 % 3.85 %
Elektronics	3290 3414	2592 2823	552 466	146 125	78.78 % 82.69 %	16.78 % 13.65 %	4.44 % 3.66 %
Entertainment	3303 3342	2567 2714	581 492	155 136	77.72 % 81.21 %	17.59 % 14.72 %	4.69 % 4.07 %
Cosmetics & Beauty	3448 3358	2671 2715	620 496	157 147	77.47 % 80.85 %	17.98 % 14.77 %	4.55 % 4.38 %
Food & Drink	3411 3326	2730 2816	542 407	139 103	80.04 % 84.67 %	15.89 % 12.24 %	4.08 % 3.10 %
Home & Garden	3330 3410	2687 2873	519 419	124 118	80.69 % 84.25 %	15.59 % 12.29 %	3.72 % 3.46 %
Finance	3425 3489	2531 2723	678 579	216 187	73.90 % 78.05 %	19.80 % 16.60 %	6.31 % 5.36 %
Health	3439 3338	2622 2671	646 516	171 151	76.24 % 80.02 %	18.78 % 15.46 %	4.97 % 4.52 %
Pets	3398 3502	2657 2892	576 472	165 138	78.19 % 82.58 %	16.95 % 13.48 %	4.86 % 3.94 %
Sport & Fitness	3350 3373	2540 2723	644 521	166 129	75.82 % 80.73 %	19.22 % 15.45 %	4.96 % 3.82 %
Job & Career	3480 3392	2615 2684	694 555	171 153	75.14 % 79.13 %	19.94 % 16.36 %	4.91 % 4.51 %
Dating	3407 3355	2548 2663	681 554	178 138	74.79 % 79.37 %	19.99 % 16.51 %	5.22 % 4.11 %
Other	3440 3576	2680 2953	582 493	178 130	77.91 % 82.58 %	16.92 % 13.79 %	5.17 % 3.64 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3462 3380	2481 2556	768 635	213 189	71.66 % 75.62 %	22.18 % 18.79 %	6.15 % 5.59 %
Outlook Mail	3429 3267	2568 2603	663 527	198 137	74.89 % 79.68 %	19.34 % 16.13 %	5.77 % 4.19 %
Yahoo Mail	3324 3432	2529 2776	612 518	183 138	76.08 % 80.89 %	18.41 % 15.09 %	5.51 % 4.02 %
AOL Mail	3362 3495	2613 2818	608 522	141 155	77.72 % 80.63 %	18.08 % 14.94 %	4.19 % 4.43 %
Mail.com	3452 3428	2712 2808	603 481	137 139	78.56 % 81.91 %	17.47 % 14.03 %	3.97 % 4.05 %
Yandex Mail	3312 3340	2515 2660	644 534	153 146	75.94 % 79.64 %	19.44 % 15.99 %	4.62 % 4.37 %
GMX Mail	3429 3391	2733 2828	550 430	146 133	79.70 % 83.40 %	16.04 % 12.68 %	4.26 % 3.92 %
Zoho Mail	3359 3521	2661 2938	549 457	149 126	79.22 % 83.44 %	16.34 % 12.98 %	4.44 % 3.58 %
ProtonMail	3319 3357	2661 2836	520 398	138 123	80.17 % 84.48 %	15.67 % 11.86 %	4.16 % 3.66 %
Custom Mail	3495 3365	2797 2852	548 408	150 105	80.03 % 84.75 %	15.68 % 12.12 %	4.29 % 3.12 %
iCloud Mail	3337 3409	2444 2622	705 619	188 168	73.24 % 76.91 %	21.13 % 18.16 %	5.63 % 4.93 %
Tuta	3424 3543	2706 2971	555 456	163 116	79.03 % 83.86 %	16.21 % 12.87 %	4.76 % 3.27 %
Juno.com	3454 3380	2760 2849	538 419	156 112	79.91 % 84.29 %	15.58 % 12.40 %	4.52 % 3.31 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.