Brevo and Postmark Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.865 70.968	55.011 58.513	12.517 9.753	3.337 2.702

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 82.45 %	17.66 % 13.74 %	4.71 % 3.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5465 5537	4372 4670	864 662	229 205	80.00 % 84.34 %	15.81 % 11.96 %	4.19 % 3.70 %
Elektronics	5343 5505	4213 4609	892 710	238 186	78.85 % 83.72 %	16.69 % 12.90 %	4.45 % 3.38 %
Entertainment	5344 5319	4148 4371	940 741	256 207	77.62 % 82.18 %	17.59 % 13.93 %	4.79 % 3.89 %
Cosmetics & Beauty	5466 5459	4238 4481	973 760	255 218	77.53 % 82.08 %	17.80 % 13.92 %	4.67 % 3.99 %
Food & Drink	5364 5286	4303 4509	841 615	220 162	80.22 % 85.30 %	15.68 % 11.63 %	4.10 % 3.06 %
Home & Garden	5338 5504	4299 4690	827 635	212 179	80.54 % 85.21 %	15.49 % 11.54 %	3.97 % 3.25 %
Finance	5542 5547	4143 4403	1090 882	309 262	74.76 % 79.38 %	19.67 % 15.90 %	5.58 % 4.72 %
Health	5510 5399	4229 4378	1031 795	250 226	76.75 % 81.09 %	18.71 % 14.72 %	4.54 % 4.19 %
Pets	5558 5541	4371 4634	936 706	251 201	78.64 % 83.63 %	16.84 % 12.74 %	4.52 % 3.63 %
Sport & Fitness	5436 5361	4138 4375	1032 794	266 192	76.12 % 81.61 %	18.98 % 14.81 %	4.89 % 3.58 %
Job & Career	5604 5466	4223 4371	1100 862	281 233	75.36 % 79.97 %	19.63 % 15.77 %	5.01 % 4.26 %
Dating	5483 5448	4104 4352	1085 862	294 234	74.85 % 79.88 %	19.79 % 15.82 %	5.36 % 4.30 %
Other	5412 5596	4230 4670	906 729	276 197	78.16 % 83.45 %	16.74 % 13.03 %	5.10 % 3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5515 5436	3974 4170	1218 988	323 278	72.06 % 76.71 %	22.09 % 18.18 %	5.86 % 5.11 %
Outlook Mail	5484 5238	4130 4220	1053 802	301 216	75.31 % 80.57 %	19.20 % 15.31 %	5.49 % 4.12 %
Yahoo Mail	5308 5421	4038 4433	964 778	306 210	76.07 % 81.77 %	18.16 % 14.35 %	5.76 % 3.87 %
AOL Mail	5373 5516	4170 4503	966 787	237 226	77.61 % 81.64 %	17.98 % 14.27 %	4.41 % 4.10 %
Mail.com	5671 5408	4454 4479	978 721	239 208	78.54 % 82.82 %	17.25 % 13.33 %	4.21 % 3.85 %
Yandex Mail	5416 5347	4131 4318	1045 814	240 215	76.27 % 80.76 %	19.29 % 15.22 %	4.43 % 4.02 %
GMX Mail	5442 5484	4347 4626	874 665	221 193	79.88 % 84.35 %	16.06 % 12.13 %	4.06 % 3.52 %
Zoho Mail	5315 5625	4236 4750	861 689	218 186	79.70 % 84.44 %	16.20 % 12.25 %	4.10 % 3.31 %
ProtonMail	5360 5409	4324 4615	828 611	208 183	80.67 % 85.32 %	15.45 % 11.30 %	3.88 % 3.38 %
Custom Mail	5538 5524	4452 4718	855 628	231 178	80.39 % 85.41 %	15.44 % 11.37 %	4.17 % 3.22 %
iCloud Mail	5364 5547	3939 4341	1126 961	299 245	73.43 % 78.26 %	20.99 % 17.32 %	5.57 % 4.42 %
Tuta	5509 5570	4356 4705	893 682	260 183	79.07 % 84.47 %	16.21 % 12.24 %	4.72 % 3.29 %
Juno.com	5570 5443	4460 4635	856 627	254 181	80.07 % 85.16 %	15.37 % 11.52 %	4.56 % 3.33 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.