Brevo and Postmark Email Deliverability Comparison

Brevo

Postmark

In this comparison, the deliverability of Brevo and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.820 65.027	51.806 50.616	12.761 13.085	1.253 1.326

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.71 % 77.84 %	19.39 % 20.12 %	1.90 % 2.04 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5172 4970	4073 3843	1008 1033	91 94	78.75 % 77.32 %	19.49 % 20.78 %	1.76 % 1.89 %
Elektronics	5042 4862	4032 3785	909 983	101 94	79.97 % 77.85 %	18.03 % 20.22 %	2.00 % 1.93 %
Entertainment	4959 4997	3875 3877	985 1015	99 105	78.14 % 77.59 %	19.86 % 20.31 %	2.00 % 2.10 %
Cosmetics & Beauty	5154 4939	4072 3869	991 976	91 94	79.01 % 78.34 %	19.23 % 19.76 %	1.77 % 1.90 %
Food & Drink	5019 5061	3939 3882	984 1078	96 101	78.48 % 76.70 %	19.61 % 21.30 %	1.91 % 2.00 %
Home & Garden	5010 5067	3906 3946	1009 1012	95 109	77.96 % 77.88 %	20.14 % 19.97 %	1.90 % 2.15 %
Finance	4754 5190	3909 4199	757 884	88 107	82.23 % 80.91 %	15.92 % 17.03 %	1.85 % 2.06 %
Health	5205 4964	4277 4038	826 818	102 108	82.17 % 81.35 %	15.87 % 16.48 %	1.96 % 2.18 %
Pets	4950 5115	3849 3960	1010 1051	91 104	77.76 % 77.42 %	20.40 % 20.55 %	1.84 % 2.03 %
Sport & Fitness	5244 4997	4105 3891	1039 1008	100 98	78.28 % 77.87 %	19.81 % 20.17 %	1.91 % 1.96 %
Job & Career	5199 4970	3930 3720	1162 1149	107 101	75.59 % 74.85 %	22.35 % 23.12 %	2.06 % 2.03 %
Dating	5190 4915	3893 3632	1200 1185	97 98	75.01 % 73.90 %	23.12 % 24.11 %	1.87 % 1.99 %
Other	4922 4980	3946 3974	881 893	95 113	80.17 % 79.80 %	17.90 % 17.93 %	1.93 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4591 4525	3447 3346	1050 1094	94 85	75.08 % 73.94 %	22.87 % 24.18 %	2.05 % 1.88 %
Outlook Mail	4712 4546	3633 3464	995 993	84 89	77.10 % 76.20 %	21.12 % 21.84 %	1.78 % 1.96 %
Yahoo Mail	4814 4730	3762 3610	962 1018	90 102	78.15 % 76.32 %	19.98 % 21.52 %	1.87 % 2.16 %
AOL Mail	4686 4744	3668 3664	930 980	88 100	78.28 % 77.23 %	19.85 % 20.66 %	1.88 % 2.11 %
Mail.com	4793 4897	3796 3912	897 888	100 97	79.20 % 79.89 %	18.71 % 18.13 %	2.09 % 1.98 %
Yandex Mail	4669 4667	3624 3569	960 1003	85 95	77.62 % 76.47 %	20.56 % 21.49 %	1.82 % 2.04 %
GMX Mail	4666 4666	3601 3499	986 1066	79 101	77.18 % 74.99 %	21.13 % 22.85 %	1.69 % 2.16 %
Zoho Mail	4712 4684	3766 3686	854 906	92 92	79.92 % 78.69 %	18.12 % 19.34 %	1.95 % 1.96 %
ProtonMail	4649 4568	3743 3673	816 810	90 85	80.51 % 80.41 %	17.55 % 17.73 %	1.94 % 1.86 %
Custom Mail	4944 4630	4057 3781	793 744	94 105	82.06 % 81.66 %	16.04 % 16.07 %	1.90 % 2.27 %
iCloud Mail	4660 4587	3484 3396	1085 1093	91 98	74.76 % 74.04 %	23.28 % 23.83 %	1.95 % 2.14 %
Tuta	4650 4684	3766 3760	798 826	86 98	80.99 % 80.27 %	17.16 % 17.63 %	1.85 % 2.09 %
Juno.com	4538 4737	3654 3776	798 866	86 95	80.52 % 79.71 %	17.58 % 18.28 %	1.90 % 2.01 %
Mailfence	4736 4362	3805 3480	837 798	94 84	80.34 % 79.78 %	17.67 % 18.29 %	1.98 % 1.93 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.