Brevo and Postmark Email Deliverability Comparison

Brevo

Postmark

In this comparison, the deliverability of Brevo and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.578 65.170	51.753 50.776	12.631 13.059	1.194 1.335

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.92 % 77.91 %	19.26 % 20.04 %	1.82 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5182 5054	4097 3909	996 1048	89 97	79.06 % 77.34 %	19.22 % 20.74 %	1.72 % 1.92 %
Elektronics	5040 4865	4045 3784	899 983	96 98	80.26 % 77.78 %	17.84 % 20.21 %	1.90 % 2.01 %
Entertainment	4982 4883	3910 3811	980 967	92 105	78.48 % 78.05 %	19.67 % 19.80 %	1.85 % 2.15 %
Cosmetics & Beauty	5151 5003	4082 3922	982 985	87 96	79.25 % 78.39 %	19.06 % 19.69 %	1.69 % 1.92 %
Food & Drink	4897 5094	3839 3918	967 1077	91 99	78.39 % 76.91 %	19.75 % 21.14 %	1.86 % 1.94 %
Home & Garden	5029 5052	3953 3925	984 1016	92 111	78.60 % 77.69 %	19.57 % 20.11 %	1.83 % 2.20 %
Finance	4812 5254	3960 4268	770 882	82 104	82.29 % 81.23 %	16.00 % 16.79 %	1.70 % 1.98 %
Health	5213 4946	4301 4022	814 816	98 108	82.51 % 81.32 %	15.61 % 16.50 %	1.88 % 2.18 %
Pets	4967 5085	3872 3940	1007 1041	88 104	77.95 % 77.48 %	20.27 % 20.47 %	1.77 % 2.05 %
Sport & Fitness	5093 5081	3996 3966	1003 1018	94 97	78.46 % 78.06 %	19.69 % 20.04 %	1.85 % 1.91 %
Job & Career	5138 4957	3893 3705	1145 1146	100 106	75.77 % 74.74 %	22.28 % 23.12 %	1.95 % 2.14 %
Dating	5156 4950	3875 3655	1185 1198	96 97	75.16 % 73.84 %	22.98 % 24.20 %	1.86 % 1.96 %
Other	4918 4946	3930 3951	899 882	89 113	79.91 % 79.88 %	18.28 % 17.83 %	1.81 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4637 4513	3495 3341	1051 1083	91 89	75.37 % 74.03 %	22.67 % 24.00 %	1.96 % 1.97 %
Outlook Mail	4702 4625	3636 3521	984 1012	82 92	77.33 % 76.13 %	20.93 % 21.88 %	1.74 % 1.99 %
Yahoo Mail	4771 4521	3739 3465	946 960	86 96	78.37 % 76.64 %	19.83 % 21.23 %	1.80 % 2.12 %
AOL Mail	4770 4776	3738 3694	949 980	83 102	78.36 % 77.35 %	19.90 % 20.52 %	1.74 % 2.14 %
Mail.com	4638 4943	3689 3946	856 900	93 97	79.54 % 79.83 %	18.46 % 18.21 %	2.01 % 1.96 %
Yandex Mail	4560 4742	3546 3626	932 1017	82 99	77.76 % 76.47 %	20.44 % 21.45 %	1.80 % 2.09 %
GMX Mail	4698 4579	3639 3454	982 1030	77 95	77.46 % 75.43 %	20.90 % 22.49 %	1.64 % 2.07 %
Zoho Mail	4680 4664	3753 3665	841 905	86 94	80.19 % 78.58 %	17.97 % 19.40 %	1.84 % 2.02 %
ProtonMail	4616 4584	3733 3702	801 793	82 89	80.87 % 80.76 %	17.35 % 17.30 %	1.78 % 1.94 %
Custom Mail	4908 4579	4036 3710	781 766	91 103	82.23 % 81.02 %	15.91 % 16.73 %	1.85 % 2.25 %
iCloud Mail	4575 4644	3430 3451	1059 1095	86 98	74.97 % 74.31 %	23.15 % 23.58 %	1.88 % 2.11 %
Tuta	4778 4740	3894 3800	801 842	83 98	81.50 % 80.17 %	16.76 % 17.76 %	1.74 % 2.07 %
Juno.com	4482 4891	3593 3897	809 893	80 101	80.17 % 79.68 %	18.05 % 18.26 %	1.78 % 2.07 %
Mailfence	4763 4369	3832 3504	839 783	92 82	80.45 % 80.20 %	17.61 % 17.92 %	1.93 % 1.88 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.