Brevo and Postmark Email Deliverability Comparison

Brevo

Postmark

In this comparison, the deliverability of Brevo and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 64.919	51.817 50.483	12.742 13.108	1.214 1.328

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.78 % 77.76 %	19.37 % 20.19 %	1.85 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 4961	4004 3834	1005 1029	89 98	78.54 % 77.28 %	19.71 % 20.74 %	1.75 % 1.98 %
Elektronics	5027 4886	4033 3792	900 995	94 99	80.23 % 77.61 %	17.90 % 20.36 %	1.87 % 2.03 %
Entertainment	4956 5077	3874 3911	990 1056	92 110	78.17 % 77.03 %	19.98 % 20.80 %	1.86 % 2.17 %
Cosmetics & Beauty	5185 4939	4113 3857	981 987	91 95	79.32 % 78.09 %	18.92 % 19.98 %	1.76 % 1.92 %
Food & Drink	4881 5041	3831 3880	960 1060	90 101	78.49 % 76.97 %	19.67 % 21.03 %	1.84 % 2.00 %
Home & Garden	5066 4911	3952 3830	1017 976	97 105	78.01 % 77.99 %	20.08 % 19.87 %	1.91 % 2.14 %
Finance	4793 5187	3944 4202	765 882	84 103	82.29 % 81.01 %	15.96 % 17.00 %	1.75 % 1.99 %
Health	5258 4990	4319 4089	834 799	105 102	82.14 % 81.94 %	15.86 % 16.01 %	2.00 % 2.04 %
Pets	4920 5064	3831 3908	1000 1048	89 108	77.87 % 77.17 %	20.33 % 20.70 %	1.81 % 2.13 %
Sport & Fitness	5293 4964	4141 3838	1054 1030	98 96	78.24 % 77.32 %	19.91 % 20.75 %	1.85 % 1.93 %
Job & Career	5193 4917	3925 3695	1164 1123	104 99	75.58 % 75.15 %	22.41 % 22.84 %	2.00 % 2.01 %
Dating	5104 4963	3831 3653	1185 1210	88 100	75.06 % 73.60 %	23.22 % 24.38 %	1.72 % 2.01 %
Other	4999 5019	4019 3994	887 913	93 112	80.40 % 79.58 %	17.74 % 18.19 %	1.86 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4652 4490	3486 3294	1073 1111	93 85	74.94 % 73.36 %	23.07 % 24.74 %	2.00 % 1.89 %
Outlook Mail	4710 4554	3630 3450	997 1009	83 95	77.07 % 75.76 %	21.17 % 22.16 %	1.76 % 2.09 %
Yahoo Mail	4766 4733	3727 3613	951 1022	88 98	78.20 % 76.34 %	19.95 % 21.59 %	1.85 % 2.07 %
AOL Mail	4563 4753	3577 3652	905 1003	81 98	78.39 % 76.84 %	19.83 % 21.10 %	1.78 % 2.06 %
Mail.com	4838 4829	3851 3857	893 871	94 101	79.60 % 79.87 %	18.46 % 18.04 %	1.94 % 2.09 %
Yandex Mail	4670 4621	3629 3537	956 990	85 94	77.71 % 76.54 %	20.47 % 21.42 %	1.82 % 2.03 %
GMX Mail	4708 4662	3635 3517	988 1045	85 100	77.21 % 75.44 %	20.99 % 22.42 %	1.81 % 2.15 %
Zoho Mail	4698 4636	3763 3676	850 865	85 95	80.10 % 79.29 %	18.09 % 18.66 %	1.81 % 2.05 %
ProtonMail	4601 4513	3722 3599	790 831	89 83	80.90 % 79.75 %	17.17 % 18.41 %	1.93 % 1.84 %
Custom Mail	4813 4622	3948 3768	774 751	91 103	82.03 % 81.52 %	16.08 % 16.25 %	1.89 % 2.23 %
iCloud Mail	4752 4550	3560 3366	1104 1091	88 93	74.92 % 73.98 %	23.23 % 23.98 %	1.85 % 2.04 %
Tuta	4731 4689	3821 3755	825 835	85 99	80.77 % 80.08 %	17.44 % 17.81 %	1.80 % 2.11 %
Juno.com	4601 4771	3701 3796	818 880	82 95	80.44 % 79.56 %	17.78 % 18.44 %	1.78 % 1.99 %
Mailfence	4670 4496	3767 3603	818 804	85 89	80.66 % 80.14 %	17.52 % 17.88 %	1.82 % 1.98 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.