Postmark and Brevo Email Deliverability Comparison

Postmark

Brevo

In this comparison, the deliverability of Postmark and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.445 65.068	50.822 51.364	11.778 12.830	1.354 1.406

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.10 % 78.94 %	18.56 % 19.72 %	2.13 % 2.16 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4784 4918	3827 3866	896 991	102 100	80.00 % 78.61 %	18.73 % 20.15 %	2.13 % 2.03 %
Elektronics	4743 5108	3808 4072	875 959	101 111	80.29 % 79.72 %	18.45 % 18.77 %	2.13 % 2.17 %
Entertainment	5083 4998	4042 3906	963 1030	120 107	79.52 % 78.15 %	18.95 % 20.61 %	2.36 % 2.14 %
Cosmetics & Beauty	4728 4918	3806 3916	876 937	96 107	80.50 % 79.63 %	18.53 % 19.05 %	2.03 % 2.18 %
Food & Drink	4798 4946	3836 3896	913 1000	93 107	79.95 % 78.77 %	19.03 % 20.22 %	1.94 % 2.16 %
Home & Garden	4796 5130	3857 4022	863 1037	104 111	80.42 % 78.40 %	17.99 % 20.21 %	2.17 % 2.16 %
Finance	4978 4974	4085 4052	845 862	103 106	82.06 % 81.46 %	16.97 % 17.33 %	2.07 % 2.13 %
Health	4709 5111	3895 4147	721 884	98 120	82.71 % 81.14 %	15.31 % 17.30 %	2.08 % 2.35 %
Pets	4983 4854	3962 3792	938 979	113 101	79.51 % 78.12 %	18.82 % 20.17 %	2.27 % 2.08 %
Sport & Fitness	5096 5130	4048 4034	976 1027	108 114	79.43 % 78.64 %	19.15 % 20.02 %	2.12 % 2.22 %
Job & Career	4854 5083	3814 3906	983 1109	101 113	78.57 % 76.84 %	20.25 % 21.82 %	2.08 % 2.22 %
Dating	4857 5012	3741 3839	1049 1113	103 98	77.02 % 76.60 %	21.60 % 22.21 %	2.12 % 1.96 %
Other	5036 4886	4101 3916	880 902	112 111	81.43 % 80.15 %	17.47 % 18.46 %	2.22 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4638 4718	3591 3613	1000 1060	93 103	77.43 % 76.58 %	21.56 % 22.47 %	2.01 % 2.18 %
Outlook Mail	4562 4782	3585 3723	909 1000	101 93	78.58 % 77.85 %	19.93 % 20.91 %	2.21 % 1.94 %
Yahoo Mail	4625 4745	3657 3724	908 972	101 102	79.07 % 78.48 %	19.63 % 20.48 %	2.18 % 2.15 %
AOL Mail	4633 4674	3688 3671	873 928	95 105	79.60 % 78.54 %	18.84 % 19.85 %	2.05 % 2.25 %
Mail.com	4620 4983	3772 3975	766 928	97 114	81.65 % 79.77 %	16.58 % 18.62 %	2.10 % 2.29 %
Yandex Mail	4706 4814	3758 3774	882 993	101 107	79.86 % 78.40 %	18.74 % 20.63 %	2.15 % 2.22 %
GMX Mail	4690 4634	3679 3587	928 975	111 103	78.44 % 77.41 %	19.79 % 21.04 %	2.37 % 2.22 %
Zoho Mail	4704 4705	3835 3768	817 870	99 101	81.53 % 80.09 %	17.37 % 18.49 %	2.10 % 2.15 %
ProtonMail	4536 4758	3702 3827	801 870	94 111	81.61 % 80.43 %	17.66 % 18.28 %	2.07 % 2.33 %
Custom Mail	4667 4799	3866 3887	748 845	103 100	82.84 % 81.00 %	16.03 % 17.61 %	2.21 % 2.08 %
iCloud Mail	4614 5008	3582 3825	966 1104	99 110	77.63 % 76.38 %	20.94 % 22.04 %	2.15 % 2.20 %
Tuta	4645 4715	3785 3786	801 870	99 96	81.49 % 80.30 %	17.24 % 18.45 %	2.13 % 2.04 %
Juno.com	4779 4721	3901 3792	834 875	101 101	81.63 % 80.32 %	17.45 % 18.53 %	2.11 % 2.14 %
Mailfence	3026 3012	2421 2412	545 540	60 60	80.01 % 80.08 %	18.01 % 17.93 %	1.98 % 1.99 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.