Postmark and Brevo Email Deliverability Comparison

Postmark

Brevo

In this comparison, the deliverability of Postmark and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.798 76.447	59.444 59.594	15.641 15.255	1.713 1.598

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 77.95 %	20.37 % 19.96 %	2.23 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6023 6165	4621 4799	1271 1245	131 121	76.72 % 77.84 %	21.10 % 20.19 %	2.17 % 1.96 %
Elektronics	5836 5801	4530 4574	1176 1101	130 126	77.62 % 78.85 %	20.15 % 18.98 %	2.23 % 2.17 %
Entertainment	5800 5935	4456 4609	1225 1192	119 134	76.83 % 77.66 %	21.12 % 20.08 %	2.05 % 2.26 %
Cosmetics & Beauty	5908 5909	4597 4630	1184 1161	127 118	77.81 % 78.36 %	20.04 % 19.65 %	2.15 % 2.00 %
Food & Drink	5933 5925	4555 4616	1256 1193	122 116	76.77 % 77.91 %	21.17 % 20.14 %	2.06 % 1.96 %
Home & Garden	6024 5736	4641 4462	1249 1152	134 122	77.04 % 77.79 %	20.73 % 20.08 %	2.22 % 2.13 %
Finance	6100 5654	4945 4601	1013 940	142 113	81.07 % 81.38 %	16.61 % 16.63 %	2.33 % 2.00 %
Health	6121 6047	4955 4937	1027 979	139 131	80.95 % 81.64 %	16.78 % 16.19 %	2.27 % 2.17 %
Pets	6016 5834	4606 4482	1275 1227	135 125	76.56 % 76.83 %	21.19 % 21.03 %	2.24 % 2.14 %
Sport & Fitness	5696 5875	4426 4543	1145 1212	125 120	77.70 % 77.33 %	20.10 % 20.63 %	2.19 % 2.04 %
Job & Career	5828 5936	4344 4491	1351 1322	133 123	74.54 % 75.66 %	23.18 % 22.27 %	2.28 % 2.07 %
Dating	5816 5913	4275 4362	1409 1420	132 131	73.50 % 73.77 %	24.23 % 24.01 %	2.27 % 2.22 %
Other	5697 5717	4493 4488	1060 1111	144 118	78.87 % 78.50 %	18.61 % 19.43 %	2.53 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5291 5180	3899 3872	1274 1195	118 113	73.69 % 74.75 %	24.08 % 23.07 %	2.23 % 2.18 %
Outlook Mail	5439 5386	4102 4124	1216 1162	121 100	75.42 % 76.57 %	22.36 % 21.57 %	2.22 % 1.86 %
Yahoo Mail	5571 5563	4230 4313	1222 1138	119 112	75.93 % 77.53 %	21.94 % 20.46 %	2.14 % 2.01 %
AOL Mail	5502 5600	4233 4324	1137 1161	132 115	76.94 % 77.21 %	20.67 % 20.73 %	2.40 % 2.05 %
Mail.com	5715 5495	4517 4306	1074 1068	124 121	79.04 % 78.36 %	18.79 % 19.44 %	2.17 % 2.20 %
Yandex Mail	5557 5331	4241 4106	1193 1113	123 112	76.32 % 77.02 %	21.47 % 20.88 %	2.21 % 2.10 %
GMX Mail	5337 5458	4004 4182	1212 1165	121 111	75.02 % 76.62 %	22.71 % 21.34 %	2.27 % 2.03 %
Zoho Mail	5427 5570	4225 4387	1085 1064	117 119	77.85 % 78.76 %	19.99 % 19.10 %	2.16 % 2.14 %
ProtonMail	5458 5380	4373 4308	975 970	110 102	80.12 % 80.07 %	17.86 % 18.03 %	2.02 % 1.90 %
Custom Mail	5333 5522	4300 4487	914 917	119 118	80.63 % 81.26 %	17.14 % 16.61 %	2.23 % 2.14 %
iCloud Mail	5380 5350	3973 3971	1279 1265	128 114	73.85 % 74.22 %	23.77 % 23.64 %	2.38 % 2.13 %
Tuta	5717 5490	4544 4399	1046 980	127 111	79.48 % 80.13 %	18.30 % 17.85 %	2.22 % 2.02 %
Juno.com	5712 5294	4540 4205	1033 971	139 118	79.48 % 79.43 %	18.08 % 18.34 %	2.43 % 2.23 %
Mailfence	5359 5828	4263 4610	981 1086	115 132	79.55 % 79.10 %	18.31 % 18.63 %	2.15 % 2.26 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.