Postmark and Brevo Email Deliverability Comparison

Postmark

Brevo

In this comparison, the deliverability of Postmark and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.208 76.599	59.446 59.740	15.216 15.263	1.546 1.596

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.00 % 77.99 %	19.97 % 19.93 %	2.03 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5962 6220	4609 4836	1237 1257	116 127	77.31 % 77.75 %	20.75 % 20.21 %	1.95 % 2.04 %
Elektronics	5746 5786	4487 4580	1135 1078	124 128	78.09 % 79.16 %	19.75 % 18.63 %	2.16 % 2.21 %
Entertainment	5767 5998	4475 4669	1177 1193	115 136	77.60 % 77.84 %	20.41 % 19.89 %	1.99 % 2.27 %
Cosmetics & Beauty	5867 5849	4599 4575	1151 1165	117 109	78.39 % 78.22 %	19.62 % 19.92 %	1.99 % 1.86 %
Food & Drink	5848 5894	4519 4598	1222 1176	107 120	77.27 % 78.01 %	20.90 % 19.95 %	1.83 % 2.04 %
Home & Garden	5964 5783	4638 4504	1204 1157	122 122	77.77 % 77.88 %	20.19 % 20.01 %	2.05 % 2.11 %
Finance	6130 5673	4988 4617	1017 946	125 110	81.37 % 81.39 %	16.59 % 16.68 %	2.04 % 1.94 %
Health	5936 6113	4850 4994	963 987	123 132	81.70 % 81.69 %	16.22 % 16.15 %	2.07 % 2.16 %
Pets	6013 5881	4653 4526	1238 1233	122 122	77.38 % 76.96 %	20.59 % 20.97 %	2.03 % 2.07 %
Sport & Fitness	5783 5830	4507 4503	1161 1204	115 123	77.94 % 77.24 %	20.08 % 20.65 %	1.99 % 2.11 %
Job & Career	5694 5877	4272 4448	1306 1308	116 121	75.03 % 75.68 %	22.94 % 22.26 %	2.04 % 2.06 %
Dating	5757 5955	4271 4378	1375 1450	111 127	74.19 % 73.52 %	23.88 % 24.35 %	1.93 % 2.13 %
Other	5741 5740	4578 4512	1030 1109	133 119	79.74 % 78.61 %	17.94 % 19.32 %	2.32 % 2.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5221 5291	3883 3956	1236 1218	102 117	74.37 % 74.77 %	23.67 % 23.02 %	1.95 % 2.21 %
Outlook Mail	5281 5479	4016 4183	1158 1191	107 105	76.05 % 76.35 %	21.93 % 21.74 %	2.03 % 1.92 %
Yahoo Mail	5483 5528	4202 4284	1170 1133	111 111	76.64 % 77.50 %	21.34 % 20.50 %	2.02 % 2.01 %
AOL Mail	5582 5615	4329 4344	1136 1154	117 117	77.55 % 77.36 %	20.35 % 20.55 %	2.10 % 2.08 %
Mail.com	5748 5527	4587 4348	1051 1054	110 125	79.80 % 78.67 %	18.28 % 19.07 %	1.91 % 2.26 %
Yandex Mail	5529 5285	4238 4064	1173 1114	118 107	76.65 % 76.90 %	21.22 % 21.08 %	2.13 % 2.02 %
GMX Mail	5207 5521	3936 4231	1164 1179	107 111	75.59 % 76.63 %	22.35 % 21.35 %	2.05 % 2.01 %
Zoho Mail	5432 5514	4256 4347	1070 1045	106 122	78.35 % 78.84 %	19.70 % 18.95 %	1.95 % 2.21 %
ProtonMail	5417 5370	4360 4296	958 967	99 107	80.49 % 80.00 %	17.69 % 18.01 %	1.83 % 1.99 %
Custom Mail	5335 5515	4329 4490	889 908	117 117	81.14 % 81.41 %	16.66 % 16.46 %	2.19 % 2.12 %
iCloud Mail	5272 5429	3941 4041	1219 1273	112 115	74.75 % 74.43 %	23.12 % 23.45 %	2.12 % 2.12 %
Tuta	5623 5533	4510 4442	999 987	114 104	80.21 % 80.28 %	17.77 % 17.84 %	2.03 % 1.88 %
Juno.com	5731 5298	4578 4196	1029 992	124 110	79.88 % 79.20 %	17.95 % 18.72 %	2.16 % 2.08 %
Mailfence	5347 5694	4281 4518	964 1048	102 128	80.06 % 79.35 %	18.03 % 18.41 %	1.91 % 2.25 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.