Postmark and Brevo Email Deliverability Comparison

Postmark

Brevo

In this comparison, the deliverability of Postmark and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.042 76.589	58.789 60.393	15.604 14.781	1.649 1.415

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.31 % 78.85 %	20.52 % 19.30 %	2.17 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5800 5990	4452 4715	1228 1173	120 102	76.76 % 78.71 %	21.17 % 19.58 %	2.07 % 1.70 %
Elektronics	5697 5836	4393 4669	1183 1054	121 113	77.11 % 80.00 %	20.77 % 18.06 %	2.12 % 1.94 %
Entertainment	5933 5830	4572 4561	1229 1157	132 112	77.06 % 78.23 %	20.71 % 19.85 %	2.22 % 1.92 %
Cosmetics & Beauty	5789 5995	4494 4753	1177 1137	118 105	77.63 % 79.28 %	20.33 % 18.97 %	2.04 % 1.75 %
Food & Drink	5915 5803	4515 4563	1275 1133	125 107	76.33 % 78.63 %	21.56 % 19.52 %	2.11 % 1.84 %
Home & Garden	5833 5908	4507 4617	1197 1180	129 111	77.27 % 78.15 %	20.52 % 19.97 %	2.21 % 1.88 %
Finance	6042 5604	4861 4622	1052 882	129 100	80.45 % 82.48 %	17.41 % 15.74 %	2.14 % 1.78 %
Health	5826 6046	4725 4975	971 954	130 117	81.10 % 82.29 %	16.67 % 15.78 %	2.23 % 1.94 %
Pets	5988 5770	4610 4500	1244 1168	134 102	76.99 % 77.99 %	20.77 % 20.24 %	2.24 % 1.77 %
Sport & Fitness	5842 6079	4512 4765	1208 1204	122 110	77.23 % 78.38 %	20.68 % 19.81 %	2.09 % 1.81 %
Job & Career	5756 5996	4291 4538	1340 1337	125 121	74.55 % 75.68 %	23.28 % 22.30 %	2.17 % 2.02 %
Dating	5735 6011	4198 4514	1415 1390	122 107	73.20 % 75.10 %	24.67 % 23.12 %	2.13 % 1.78 %
Other	5886 5721	4659 4601	1085 1012	142 108	79.15 % 80.42 %	18.43 % 17.69 %	2.41 % 1.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5314 5396	3887 4060	1320 1229	107 107	73.15 % 75.24 %	24.84 % 22.78 %	2.01 % 1.98 %
Outlook Mail	5354 5470	4044 4233	1193 1141	117 96	75.53 % 77.39 %	22.28 % 20.86 %	2.19 % 1.76 %
Yahoo Mail	5476 5560	4155 4354	1203 1103	118 103	75.88 % 78.31 %	21.97 % 19.84 %	2.15 % 1.85 %
AOL Mail	5532 5375	4232 4209	1178 1067	122 99	76.50 % 78.31 %	21.29 % 19.85 %	2.21 % 1.84 %
Mail.com	5707 5619	4529 4470	1052 1038	126 111	79.36 % 79.55 %	18.43 % 18.47 %	2.21 % 1.98 %
Yandex Mail	5427 5443	4133 4236	1176 1109	118 98	76.16 % 77.82 %	21.67 % 20.37 %	2.17 % 1.80 %
GMX Mail	5492 5412	4108 4183	1258 1134	126 95	74.80 % 77.29 %	22.91 % 20.95 %	2.29 % 1.76 %
Zoho Mail	5468 5453	4295 4361	1058 992	115 100	78.55 % 79.97 %	19.35 % 18.19 %	2.10 % 1.83 %
ProtonMail	5340 5443	4249 4398	984 944	107 101	79.57 % 80.80 %	18.43 % 17.34 %	2.00 % 1.86 %
Custom Mail	5405 5666	4386 4654	892 907	127 105	81.15 % 82.14 %	16.50 % 16.01 %	2.35 % 1.85 %
iCloud Mail	5325 5452	3914 4079	1292 1271	119 102	73.50 % 74.82 %	24.26 % 23.31 %	2.23 % 1.87 %
Tuta	5505 5526	4383 4475	999 953	123 98	79.62 % 80.98 %	18.15 % 17.25 %	2.23 % 1.77 %
Juno.com	5508 5329	4363 4296	1028 937	117 96	79.21 % 80.62 %	18.66 % 17.58 %	2.12 % 1.80 %
Mailfence	5189 5445	4111 4385	971 956	107 104	79.23 % 80.53 %	18.71 % 17.56 %	2.06 % 1.91 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.