Postmark and Brevo Email Deliverability Comparison

Postmark

Brevo

In this comparison, the deliverability of Postmark and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.170 65.578	50.776 51.753	13.059 12.631	1.335 1.194

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.91 % 78.92 %	20.04 % 19.26 %	2.05 % 1.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5054 5182	3909 4097	1048 996	97 89	77.34 % 79.06 %	20.74 % 19.22 %	1.92 % 1.72 %
Elektronics	4865 5040	3784 4045	983 899	98 96	77.78 % 80.26 %	20.21 % 17.84 %	2.01 % 1.90 %
Entertainment	4883 4982	3811 3910	967 980	105 92	78.05 % 78.48 %	19.80 % 19.67 %	2.15 % 1.85 %
Cosmetics & Beauty	5003 5151	3922 4082	985 982	96 87	78.39 % 79.25 %	19.69 % 19.06 %	1.92 % 1.69 %
Food & Drink	5094 4897	3918 3839	1077 967	99 91	76.91 % 78.39 %	21.14 % 19.75 %	1.94 % 1.86 %
Home & Garden	5052 5029	3925 3953	1016 984	111 92	77.69 % 78.60 %	20.11 % 19.57 %	2.20 % 1.83 %
Finance	5254 4812	4268 3960	882 770	104 82	81.23 % 82.29 %	16.79 % 16.00 %	1.98 % 1.70 %
Health	4946 5213	4022 4301	816 814	108 98	81.32 % 82.51 %	16.50 % 15.61 %	2.18 % 1.88 %
Pets	5085 4967	3940 3872	1041 1007	104 88	77.48 % 77.95 %	20.47 % 20.27 %	2.05 % 1.77 %
Sport & Fitness	5081 5093	3966 3996	1018 1003	97 94	78.06 % 78.46 %	20.04 % 19.69 %	1.91 % 1.85 %
Job & Career	4957 5138	3705 3893	1146 1145	106 100	74.74 % 75.77 %	23.12 % 22.28 %	2.14 % 1.95 %
Dating	4950 5156	3655 3875	1198 1185	97 96	73.84 % 75.16 %	24.20 % 22.98 %	1.96 % 1.86 %
Other	4946 4918	3951 3930	882 899	113 89	79.88 % 79.91 %	17.83 % 18.28 %	2.28 % 1.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4513 4637	3341 3495	1083 1051	89 91	74.03 % 75.37 %	24.00 % 22.67 %	1.97 % 1.96 %
Outlook Mail	4625 4702	3521 3636	1012 984	92 82	76.13 % 77.33 %	21.88 % 20.93 %	1.99 % 1.74 %
Yahoo Mail	4521 4771	3465 3739	960 946	96 86	76.64 % 78.37 %	21.23 % 19.83 %	2.12 % 1.80 %
AOL Mail	4776 4770	3694 3738	980 949	102 83	77.35 % 78.36 %	20.52 % 19.90 %	2.14 % 1.74 %
Mail.com	4943 4638	3946 3689	900 856	97 93	79.83 % 79.54 %	18.21 % 18.46 %	1.96 % 2.01 %
Yandex Mail	4742 4560	3626 3546	1017 932	99 82	76.47 % 77.76 %	21.45 % 20.44 %	2.09 % 1.80 %
GMX Mail	4579 4698	3454 3639	1030 982	95 77	75.43 % 77.46 %	22.49 % 20.90 %	2.07 % 1.64 %
Zoho Mail	4664 4680	3665 3753	905 841	94 86	78.58 % 80.19 %	19.40 % 17.97 %	2.02 % 1.84 %
ProtonMail	4584 4616	3702 3733	793 801	89 82	80.76 % 80.87 %	17.30 % 17.35 %	1.94 % 1.78 %
Custom Mail	4579 4908	3710 4036	766 781	103 91	81.02 % 82.23 %	16.73 % 15.91 %	2.25 % 1.85 %
iCloud Mail	4644 4575	3451 3430	1095 1059	98 86	74.31 % 74.97 %	23.58 % 23.15 %	2.11 % 1.88 %
Tuta	4740 4778	3800 3894	842 801	98 83	80.17 % 81.50 %	17.76 % 16.76 %	2.07 % 1.74 %
Juno.com	4891 4482	3897 3593	893 809	101 80	79.68 % 80.17 %	18.26 % 18.05 %	2.07 % 1.78 %
Mailfence	4369 4763	3504 3832	783 839	82 92	80.20 % 80.45 %	17.92 % 17.61 %	1.88 % 1.93 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.