Postmark and Brevo Email Deliverability Comparison

Postmark

Brevo

In this comparison, the deliverability of Postmark and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.364 76.540	60.340 59.424	15.418 15.476	1.606 1.640

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.99 % 77.64 %	19.93 % 20.22 %	2.08 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6125 6148	4737 4747	1265 1274	123 127	77.34 % 77.21 %	20.65 % 20.72 %	2.01 % 2.07 %
Elektronics	5829 5858	4554 4578	1152 1146	123 134	78.13 % 78.15 %	19.76 % 19.56 %	2.11 % 2.29 %
Entertainment	5939 5986	4607 4636	1218 1215	114 135	77.57 % 77.45 %	20.51 % 20.30 %	1.92 % 2.26 %
Cosmetics & Beauty	5972 5862	4699 4573	1157 1169	116 120	78.68 % 78.01 %	19.37 % 19.94 %	1.94 % 2.05 %
Food & Drink	5914 5934	4591 4600	1211 1214	112 120	77.63 % 77.52 %	20.48 % 20.46 %	1.89 % 2.02 %
Home & Garden	6083 5711	4729 4435	1227 1152	127 124	77.74 % 77.66 %	20.17 % 20.17 %	2.09 % 2.17 %
Finance	5980 5782	4887 4684	957 979	136 119	81.72 % 81.01 %	16.00 % 16.93 %	2.27 % 2.06 %
Health	6023 6007	4892 4890	1009 986	122 131	81.22 % 81.41 %	16.75 % 16.41 %	2.03 % 2.18 %
Pets	6058 5843	4677 4488	1257 1232	124 123	77.20 % 76.81 %	20.75 % 21.09 %	2.05 % 2.11 %
Sport & Fitness	5761 5987	4496 4615	1142 1242	123 130	78.04 % 77.08 %	19.82 % 20.74 %	2.14 % 2.17 %
Job & Career	5954 5881	4491 4431	1339 1328	124 122	75.43 % 75.34 %	22.49 % 22.58 %	2.08 % 2.07 %
Dating	5963 5925	4403 4352	1436 1437	124 136	73.84 % 73.45 %	24.08 % 24.25 %	2.08 % 2.30 %
Other	5763 5616	4577 4395	1048 1102	138 119	79.42 % 78.26 %	18.18 % 19.62 %	2.39 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5361 5165	3973 3846	1270 1205	118 114	74.11 % 74.46 %	23.69 % 23.33 %	2.20 % 2.21 %
Outlook Mail	5479 5361	4166 4091	1206 1167	107 103	76.04 % 76.31 %	22.01 % 21.77 %	1.95 % 1.92 %
Yahoo Mail	5570 5541	4261 4276	1199 1148	110 117	76.50 % 77.17 %	21.53 % 20.72 %	1.97 % 2.11 %
AOL Mail	5446 5670	4213 4351	1110 1197	123 122	77.36 % 76.74 %	20.38 % 21.11 %	2.26 % 2.15 %
Mail.com	5653 5500	4514 4301	1027 1075	112 124	79.85 % 78.20 %	18.17 % 19.55 %	1.98 % 2.25 %
Yandex Mail	5609 5488	4327 4197	1168 1170	114 121	77.14 % 76.48 %	20.82 % 21.32 %	2.03 % 2.20 %
GMX Mail	5412 5359	4097 4084	1202 1160	113 115	75.70 % 76.21 %	22.21 % 21.65 %	2.09 % 2.15 %
Zoho Mail	5461 5524	4290 4339	1060 1065	111 120	78.56 % 78.55 %	19.41 % 19.28 %	2.03 % 2.17 %
ProtonMail	5591 5358	4497 4262	986 990	108 106	80.43 % 79.54 %	17.64 % 18.48 %	1.93 % 1.98 %
Custom Mail	5358 5549	4335 4487	915 944	108 118	80.91 % 80.86 %	17.08 % 17.01 %	2.02 % 2.13 %
iCloud Mail	5528 5464	4107 4030	1298 1315	123 119	74.29 % 73.76 %	23.48 % 24.07 %	2.23 % 2.18 %
Tuta	5765 5503	4608 4397	1039 994	118 112	79.93 % 79.90 %	18.02 % 18.06 %	2.05 % 2.04 %
Juno.com	5695 5312	4582 4227	982 966	131 119	80.46 % 79.57 %	17.24 % 18.19 %	2.30 % 2.24 %
Mailfence	5436 5746	4370 4536	956 1080	110 130	80.39 % 78.94 %	17.59 % 18.80 %	2.02 % 2.26 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.