Postmark and Brevo Email Deliverability Comparison

Postmark

Brevo

In this comparison, the deliverability of Postmark and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.961 65.359	50.217 51.606	12.619 12.735	1.413 1.306

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.51 % 78.96 %	19.73 % 19.48 %	2.21 % 2.00 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4804 5014	3757 3945	971 994	105 93	78.21 % 78.68 %	20.21 % 19.82 %	2.19 % 1.85 %
Elektronics	4766 5092	3746 4074	946 947	106 102	78.60 % 80.01 %	19.85 % 18.60 %	2.22 % 2.00 %
Entertainment	5025 4934	3920 3860	1009 1005	117 99	78.01 % 78.23 %	20.08 % 20.37 %	2.33 % 2.01 %
Cosmetics & Beauty	4806 5064	3784 4028	947 956	99 98	78.73 % 79.54 %	19.70 % 18.88 %	2.06 % 1.94 %
Food & Drink	4939 4890	3846 3853	1009 970	104 98	77.87 % 78.79 %	20.43 % 19.84 %	2.11 % 2.00 %
Home & Garden	4853 5163	3813 4040	939 1040	111 106	78.57 % 78.25 %	19.35 % 20.14 %	2.29 % 2.05 %
Finance	5124 4876	4152 4002	892 807	110 97	81.03 % 82.08 %	17.41 % 16.55 %	2.15 % 1.99 %
Health	4903 5228	4012 4284	783 859	108 115	81.83 % 81.94 %	15.97 % 16.43 %	2.20 % 2.20 %
Pets	4994 4797	3887 3735	1004 969	115 93	77.83 % 77.86 %	20.10 % 20.20 %	2.30 % 1.94 %
Sport & Fitness	4948 5157	3871 4043	997 1045	106 104	78.23 % 78.40 %	20.15 % 20.26 %	2.14 % 2.02 %
Job & Career	4860 5102	3703 3896	1080 1114	109 107	76.19 % 76.36 %	22.22 % 21.83 %	2.24 % 2.10 %
Dating	4816 5040	3616 3817	1124 1135	106 89	75.08 % 75.73 %	23.34 % 22.52 %	2.20 % 1.77 %
Other	5123 5002	4110 4029	918 894	117 105	80.23 % 80.55 %	17.92 % 17.87 %	2.28 % 2.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4572 4721	3436 3588	1061 1066	95 96	75.15 % 76.00 %	23.21 % 22.58 %	2.08 % 2.03 %
Outlook Mail	4560 4768	3490 3709	972 997	105 89	76.54 % 77.79 %	21.32 % 20.91 %	2.30 % 1.87 %
Yahoo Mail	4647 4755	3595 3738	968 954	104 96	77.36 % 78.61 %	20.83 % 20.06 %	2.24 % 2.02 %
AOL Mail	4668 4612	3635 3622	949 910	100 93	77.87 % 78.53 %	20.33 % 19.73 %	2.14 % 2.02 %
Mail.com	4676 4872	3755 3882	833 897	103 104	80.30 % 79.68 %	17.81 % 18.41 %	2.20 % 2.13 %
Yandex Mail	4591 4755	3565 3714	944 974	102 97	77.65 % 78.11 %	20.56 % 20.48 %	2.22 % 2.04 %
GMX Mail	4634 4684	3552 3623	994 983	110 92	76.65 % 77.35 %	21.45 % 20.99 %	2.37 % 1.96 %
Zoho Mail	4714 4711	3774 3771	866 857	102 96	80.06 % 80.05 %	18.37 % 18.19 %	2.16 % 2.04 %
ProtonMail	4452 4654	3567 3761	824 817	93 99	80.12 % 80.81 %	18.51 % 17.55 %	2.09 % 2.13 %
Custom Mail	4631 4750	3783 3883	756 800	108 94	81.69 % 81.75 %	16.32 % 16.84 %	2.33 % 1.98 %
iCloud Mail	4587 4883	3469 3712	1035 1103	102 96	75.63 % 76.02 %	22.56 % 22.59 %	2.22 % 1.97 %
Tuta	4657 4720	3750 3797	833 857	106 91	80.52 % 80.44 %	17.89 % 18.16 %	2.28 % 1.93 %
Juno.com	4828 4587	3877 3687	887 826	105 89	80.30 % 80.38 %	18.37 % 18.01 %	2.17 % 1.94 %
Mailfence	3744 3887	2969 3119	697 694	78 74	79.30 % 80.24 %	18.62 % 17.85 %	2.08 % 1.90 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.