Postmark and Brevo Email Deliverability Comparison

Postmark

Brevo

In this comparison, the deliverability of Postmark and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.027 65.820	50.616 51.806	13.085 12.761	1.326 1.253

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.84 % 78.71 %	20.12 % 19.39 %	2.04 % 1.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4970 5172	3843 4073	1033 1008	94 91	77.32 % 78.75 %	20.78 % 19.49 %	1.89 % 1.76 %
Elektronics	4862 5042	3785 4032	983 909	94 101	77.85 % 79.97 %	20.22 % 18.03 %	1.93 % 2.00 %
Entertainment	4997 4959	3877 3875	1015 985	105 99	77.59 % 78.14 %	20.31 % 19.86 %	2.10 % 2.00 %
Cosmetics & Beauty	4939 5154	3869 4072	976 991	94 91	78.34 % 79.01 %	19.76 % 19.23 %	1.90 % 1.77 %
Food & Drink	5061 5019	3882 3939	1078 984	101 96	76.70 % 78.48 %	21.30 % 19.61 %	2.00 % 1.91 %
Home & Garden	5067 5010	3946 3906	1012 1009	109 95	77.88 % 77.96 %	19.97 % 20.14 %	2.15 % 1.90 %
Finance	5190 4754	4199 3909	884 757	107 88	80.91 % 82.23 %	17.03 % 15.92 %	2.06 % 1.85 %
Health	4964 5205	4038 4277	818 826	108 102	81.35 % 82.17 %	16.48 % 15.87 %	2.18 % 1.96 %
Pets	5115 4950	3960 3849	1051 1010	104 91	77.42 % 77.76 %	20.55 % 20.40 %	2.03 % 1.84 %
Sport & Fitness	4997 5244	3891 4105	1008 1039	98 100	77.87 % 78.28 %	20.17 % 19.81 %	1.96 % 1.91 %
Job & Career	4970 5199	3720 3930	1149 1162	101 107	74.85 % 75.59 %	23.12 % 22.35 %	2.03 % 2.06 %
Dating	4915 5190	3632 3893	1185 1200	98 97	73.90 % 75.01 %	24.11 % 23.12 %	1.99 % 1.87 %
Other	4980 4922	3974 3946	893 881	113 95	79.80 % 80.17 %	17.93 % 17.90 %	2.27 % 1.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4525 4591	3346 3447	1094 1050	85 94	73.94 % 75.08 %	24.18 % 22.87 %	1.88 % 2.05 %
Outlook Mail	4546 4712	3464 3633	993 995	89 84	76.20 % 77.10 %	21.84 % 21.12 %	1.96 % 1.78 %
Yahoo Mail	4730 4814	3610 3762	1018 962	102 90	76.32 % 78.15 %	21.52 % 19.98 %	2.16 % 1.87 %
AOL Mail	4744 4686	3664 3668	980 930	100 88	77.23 % 78.28 %	20.66 % 19.85 %	2.11 % 1.88 %
Mail.com	4897 4793	3912 3796	888 897	97 100	79.89 % 79.20 %	18.13 % 18.71 %	1.98 % 2.09 %
Yandex Mail	4667 4669	3569 3624	1003 960	95 85	76.47 % 77.62 %	21.49 % 20.56 %	2.04 % 1.82 %
GMX Mail	4666 4666	3499 3601	1066 986	101 79	74.99 % 77.18 %	22.85 % 21.13 %	2.16 % 1.69 %
Zoho Mail	4684 4712	3686 3766	906 854	92 92	78.69 % 79.92 %	19.34 % 18.12 %	1.96 % 1.95 %
ProtonMail	4568 4649	3673 3743	810 816	85 90	80.41 % 80.51 %	17.73 % 17.55 %	1.86 % 1.94 %
Custom Mail	4630 4944	3781 4057	744 793	105 94	81.66 % 82.06 %	16.07 % 16.04 %	2.27 % 1.90 %
iCloud Mail	4587 4660	3396 3484	1093 1085	98 91	74.04 % 74.76 %	23.83 % 23.28 %	2.14 % 1.95 %
Tuta	4684 4650	3760 3766	826 798	98 86	80.27 % 80.99 %	17.63 % 17.16 %	2.09 % 1.85 %
Juno.com	4737 4538	3776 3654	866 798	95 86	79.71 % 80.52 %	18.28 % 17.58 %	2.01 % 1.90 %
Mailfence	4362 4736	3480 3805	798 837	84 94	79.78 % 80.34 %	18.29 % 17.67 %	1.93 % 1.98 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.