Postmark and Brevo Email Deliverability Comparison

Postmark

Brevo

In this comparison, the deliverability of Postmark and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.301 76.694	59.644 59.540	15.881 15.518	1.776 1.636

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.16 % 77.63 %	20.54 % 20.23 %	2.30 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6223 6146	4769 4749	1314 1272	140 125	76.64 % 77.27 %	21.12 % 20.70 %	2.25 % 2.03 %
Elektronics	5871 5976	4570 4658	1167 1182	134 136	77.84 % 77.95 %	19.88 % 19.78 %	2.28 % 2.28 %
Entertainment	5960 6047	4591 4656	1247 1257	122 134	77.03 % 77.00 %	20.92 % 20.79 %	2.05 % 2.22 %
Cosmetics & Beauty	5909 5761	4594 4509	1189 1131	126 121	77.75 % 78.27 %	20.12 % 19.63 %	2.13 % 2.10 %
Food & Drink	5893 5989	4518 4644	1249 1224	126 121	76.67 % 77.54 %	21.19 % 20.44 %	2.14 % 2.02 %
Home & Garden	6020 5719	4626 4435	1255 1162	139 122	76.84 % 77.55 %	20.85 % 20.32 %	2.31 % 2.13 %
Finance	5866 5914	4707 4794	1016 997	143 123	80.24 % 81.06 %	17.32 % 16.86 %	2.44 % 2.08 %
Health	6028 5996	4852 4889	1041 978	135 129	80.49 % 81.54 %	17.27 % 16.31 %	2.24 % 2.15 %
Pets	6083 5838	4634 4493	1310 1221	139 124	76.18 % 76.96 %	21.54 % 20.91 %	2.29 % 2.12 %
Sport & Fitness	5716 5824	4412 4484	1165 1212	139 128	77.19 % 76.99 %	20.38 % 20.81 %	2.43 % 2.20 %
Job & Career	5918 5877	4407 4436	1369 1321	142 120	74.47 % 75.48 %	23.13 % 22.48 %	2.40 % 2.04 %
Dating	5907 5956	4330 4368	1439 1455	138 133	73.30 % 73.34 %	24.36 % 24.43 %	2.34 % 2.23 %
Other	5907 5651	4634 4425	1120 1106	153 120	78.45 % 78.30 %	18.96 % 19.57 %	2.59 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5360 5276	3949 3939	1278 1226	133 111	73.68 % 74.66 %	23.84 % 23.24 %	2.48 % 2.10 %
Outlook Mail	5461 5355	4108 4086	1232 1164	121 105	75.22 % 76.30 %	22.56 % 21.74 %	2.22 % 1.96 %
Yahoo Mail	5550 5484	4209 4234	1223 1138	118 112	75.84 % 77.21 %	22.04 % 20.75 %	2.13 % 2.04 %
AOL Mail	5429 5734	4148 4401	1153 1205	128 128	76.40 % 76.75 %	21.24 % 21.01 %	2.36 % 2.23 %
Mail.com	5528 5428	4361 4257	1042 1048	125 123	78.89 % 78.43 %	18.85 % 19.31 %	2.26 % 2.27 %
Yandex Mail	5569 5461	4255 4172	1192 1166	122 123	76.41 % 76.40 %	21.40 % 21.35 %	2.19 % 2.25 %
GMX Mail	5418 5409	4051 4122	1244 1174	123 113	74.77 % 76.21 %	22.96 % 21.70 %	2.27 % 2.09 %
Zoho Mail	5521 5565	4308 4372	1088 1072	125 121	78.03 % 78.56 %	19.71 % 19.26 %	2.26 % 2.17 %
ProtonMail	5639 5375	4482 4274	1032 995	125 106	79.48 % 79.52 %	18.30 % 18.51 %	2.22 % 1.97 %
Custom Mail	5386 5542	4313 4483	957 941	116 118	80.08 % 80.89 %	17.77 % 16.98 %	2.15 % 2.13 %
iCloud Mail	5534 5575	4043 4113	1354 1342	137 120	73.06 % 73.78 %	24.47 % 24.07 %	2.48 % 2.15 %
Tuta	5675 5508	4483 4389	1062 1007	130 112	79.00 % 79.68 %	18.71 % 18.28 %	2.29 % 2.03 %
Juno.com	5728 5258	4584 4189	998 954	146 115	80.03 % 79.67 %	17.42 % 18.14 %	2.55 % 2.19 %
Mailfence	5503 5724	4350 4509	1026 1086	127 129	79.05 % 78.77 %	18.64 % 18.97 %	2.31 % 2.25 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.