Postmark and Brevo Email Deliverability Comparison

Postmark

Brevo

In this comparison, the deliverability of Postmark and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.137 65.773	50.600 51.947	13.149 12.612	1.388 1.214

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.68 % 78.98 %	20.19 % 19.18 %	2.13 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5071 5310	3914 4188	1056 1031	101 91	77.18 % 78.87 %	20.82 % 19.42 %	1.99 % 1.71 %
Elektronics	4882 4997	3796 4000	979 894	107 103	77.76 % 80.05 %	20.05 % 17.89 %	2.19 % 2.06 %
Entertainment	4910 5126	3793 4035	1011 985	106 106	77.25 % 78.72 %	20.59 % 19.22 %	2.16 % 2.07 %
Cosmetics & Beauty	5043 5059	3928 4004	1011 971	104 84	77.89 % 79.15 %	20.05 % 19.19 %	2.06 % 1.66 %
Food & Drink	5038 5005	3866 3959	1075 954	97 92	76.74 % 79.10 %	21.34 % 19.06 %	1.93 % 1.84 %
Home & Garden	5083 4981	3928 3924	1044 965	111 92	77.28 % 78.78 %	20.54 % 19.37 %	2.18 % 1.85 %
Finance	5308 4899	4312 4030	881 788	115 81	81.24 % 82.26 %	16.60 % 16.08 %	2.17 % 1.65 %
Health	5000 5262	4060 4349	830 812	110 101	81.20 % 82.65 %	16.60 % 15.43 %	2.20 % 1.92 %
Pets	5137 5104	3965 3974	1063 1034	109 96	77.19 % 77.86 %	20.69 % 20.26 %	2.12 % 1.88 %
Sport & Fitness	4944 5006	3845 3931	997 984	102 91	77.77 % 78.53 %	20.17 % 19.66 %	2.06 % 1.82 %
Job & Career	4922 5023	3676 3848	1142 1083	104 92	74.69 % 76.61 %	23.20 % 21.56 %	2.11 % 1.83 %
Dating	4871 5092	3605 3802	1165 1196	101 94	74.01 % 74.67 %	23.92 % 23.49 %	2.07 % 1.85 %
Other	4928 4909	3912 3903	895 915	121 91	79.38 % 79.51 %	18.16 % 18.64 %	2.46 % 1.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4479 4598	3323 3472	1062 1032	94 94	74.19 % 75.51 %	23.71 % 22.44 %	2.10 % 2.04 %
Outlook Mail	4531 4698	3444 3634	991 982	96 82	76.01 % 77.35 %	21.87 % 20.90 %	2.12 % 1.75 %
Yahoo Mail	4597 4820	3508 3785	991 946	98 89	76.31 % 78.53 %	21.56 % 19.63 %	2.13 % 1.85 %
AOL Mail	4857 4829	3756 3783	996 957	105 89	77.33 % 78.34 %	20.51 % 19.82 %	2.16 % 1.84 %
Mail.com	4956 4644	3934 3702	923 849	99 93	79.38 % 79.72 %	18.62 % 18.28 %	2.00 % 2.00 %
Yandex Mail	4687 4550	3562 3548	1019 923	106 79	76.00 % 77.98 %	21.74 % 20.29 %	2.26 % 1.74 %
GMX Mail	4506 4763	3390 3695	1018 985	98 83	75.23 % 77.58 %	22.59 % 20.68 %	2.17 % 1.74 %
Zoho Mail	4645 4645	3625 3704	924 854	96 87	78.04 % 79.74 %	19.89 % 18.39 %	2.07 % 1.87 %
ProtonMail	4620 4659	3706 3761	824 816	90 82	80.22 % 80.73 %	17.84 % 17.51 %	1.95 % 1.76 %
Custom Mail	4614 4775	3728 3936	781 749	105 90	80.80 % 82.43 %	16.93 % 15.69 %	2.28 % 1.88 %
iCloud Mail	4518 4684	3365 3533	1052 1064	101 87	74.48 % 75.43 %	23.28 % 22.72 %	2.24 % 1.86 %
Tuta	4771 4752	3807 3864	863 806	101 82	79.79 % 81.31 %	18.09 % 16.96 %	2.12 % 1.73 %
Juno.com	4871 4549	3869 3657	892 811	110 81	79.43 % 80.39 %	18.31 % 17.83 %	2.26 % 1.78 %
Mailfence	4485 4807	3583 3873	813 838	89 96	79.89 % 80.57 %	18.13 % 17.43 %	1.98 % 2.00 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.