HubSpot and Postmark Email Deliverability Comparison

HubSpot

Postmark

In this comparison, the deliverability of HubSpot and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.189 76.208	58.649 59.446	15.766 15.216	1.774 1.546

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.98 % 78.00 %	20.69 % 19.97 %	2.33 % 2.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5747 5962	4416 4609	1206 1237	125 116	76.84 % 77.31 %	20.98 % 20.75 %	2.18 % 1.95 %
Elektronics	5801 5746	4514 4487	1154 1135	133 124	77.81 % 78.09 %	19.89 % 19.75 %	2.29 % 2.16 %
Entertainment	5782 5767	4434 4475	1221 1177	127 115	76.69 % 77.60 %	21.12 % 20.41 %	2.20 % 1.99 %
Cosmetics & Beauty	5778 5867	4453 4599	1198 1151	127 117	77.07 % 78.39 %	20.73 % 19.62 %	2.20 % 1.99 %
Food & Drink	6016 5848	4623 4519	1247 1222	146 107	76.85 % 77.27 %	20.73 % 20.90 %	2.43 % 1.83 %
Home & Garden	5763 5964	4430 4638	1194 1204	139 122	76.87 % 77.77 %	20.72 % 20.19 %	2.41 % 2.05 %
Finance	5662 6130	4542 4988	988 1017	132 125	80.22 % 81.37 %	17.45 % 16.59 %	2.33 % 2.04 %
Health	5989 5936	4795 4850	1039 963	155 123	80.06 % 81.70 %	17.35 % 16.22 %	2.59 % 2.07 %
Pets	6008 6013	4556 4653	1305 1238	147 122	75.83 % 77.38 %	21.72 % 20.59 %	2.45 % 2.03 %
Sport & Fitness	5882 5783	4509 4507	1248 1161	125 115	76.66 % 77.94 %	21.22 % 20.08 %	2.13 % 1.99 %
Job & Career	5853 5694	4377 4272	1341 1306	135 116	74.78 % 75.03 %	22.91 % 22.94 %	2.31 % 2.04 %
Dating	6038 5757	4379 4271	1524 1375	135 111	72.52 % 74.19 %	25.24 % 23.88 %	2.24 % 1.93 %
Other	5870 5741	4621 4578	1101 1030	148 133	78.72 % 79.74 %	18.76 % 17.94 %	2.52 % 2.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5432 5221	3937 3883	1354 1236	141 102	72.48 % 74.37 %	24.93 % 23.67 %	2.60 % 1.95 %
Outlook Mail	5326 5281	4011 4016	1193 1158	122 107	75.31 % 76.05 %	22.40 % 21.93 %	2.29 % 2.03 %
Yahoo Mail	5741 5483	4359 4202	1248 1170	134 111	75.93 % 76.64 %	21.74 % 21.34 %	2.33 % 2.02 %
AOL Mail	5571 5582	4228 4329	1217 1136	126 117	75.89 % 77.55 %	21.85 % 20.35 %	2.26 % 2.10 %
Mail.com	5561 5748	4327 4587	1105 1051	129 110	77.81 % 79.80 %	19.87 % 18.28 %	2.32 % 1.91 %
Yandex Mail	5248 5529	4024 4238	1112 1173	112 118	76.68 % 76.65 %	21.19 % 21.22 %	2.13 % 2.13 %
GMX Mail	5406 5207	4057 3936	1221 1164	128 107	75.05 % 75.59 %	22.59 % 22.35 %	2.37 % 2.05 %
Zoho Mail	5472 5432	4281 4256	1073 1070	118 106	78.23 % 78.35 %	19.61 % 19.70 %	2.16 % 1.95 %
ProtonMail	5282 5417	4144 4360	1010 958	128 99	78.46 % 80.49 %	19.12 % 17.69 %	2.42 % 1.83 %
Custom Mail	5386 5335	4303 4329	960 889	123 117	79.89 % 81.14 %	17.82 % 16.66 %	2.28 % 2.19 %
iCloud Mail	5516 5272	4036 3941	1351 1219	129 112	73.17 % 74.75 %	24.49 % 23.12 %	2.34 % 2.12 %
Tuta	5279 5623	4193 4510	961 999	125 114	79.43 % 80.21 %	18.20 % 17.77 %	2.37 % 2.03 %
Juno.com	5556 5731	4457 4578	972 1029	127 124	80.22 % 79.88 %	17.49 % 17.95 %	2.29 % 2.16 %
Mailfence	5413 5347	4292 4281	989 964	132 102	79.29 % 80.06 %	18.27 % 18.03 %	2.44 % 1.91 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.