HubSpot and Postmark Email Deliverability Comparison

HubSpot

Postmark

In this comparison, the deliverability of HubSpot and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.067 65.137	50.039 50.600	13.466 13.149	1.562 1.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 77.68 %	20.70 % 20.19 %	2.40 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4863 5071	3726 3914	1029 1056	108 101	76.62 % 77.18 %	21.16 % 20.82 %	2.22 % 1.99 %
Elektronics	4968 4882	3866 3796	984 979	118 107	77.82 % 77.76 %	19.81 % 20.05 %	2.38 % 2.19 %
Entertainment	5025 4910	3859 3793	1051 1011	115 106	76.80 % 77.25 %	20.92 % 20.59 %	2.29 % 2.16 %
Cosmetics & Beauty	4922 5043	3796 3928	1014 1011	112 104	77.12 % 77.89 %	20.60 % 20.05 %	2.28 % 2.06 %
Food & Drink	5133 5038	3927 3866	1076 1075	130 97	76.50 % 76.74 %	20.96 % 21.34 %	2.53 % 1.93 %
Home & Garden	4925 5083	3779 3928	1026 1044	120 111	76.73 % 77.28 %	20.83 % 20.54 %	2.44 % 2.18 %
Finance	4894 5308	3902 4312	874 881	118 115	79.73 % 81.24 %	17.86 % 16.60 %	2.41 % 2.17 %
Health	5098 5000	4068 4060	892 830	138 110	79.80 % 81.20 %	17.50 % 16.60 %	2.71 % 2.20 %
Pets	5109 5137	3877 3965	1101 1063	131 109	75.89 % 77.19 %	21.55 % 20.69 %	2.56 % 2.12 %
Sport & Fitness	5042 4944	3872 3845	1062 997	108 102	76.79 % 77.77 %	21.06 % 20.17 %	2.14 % 2.06 %
Job & Career	4978 4922	3726 3676	1132 1142	120 104	74.85 % 74.69 %	22.74 % 23.20 %	2.41 % 2.11 %
Dating	5182 4871	3766 3605	1299 1165	117 101	72.67 % 74.01 %	25.07 % 23.92 %	2.26 % 2.07 %
Other	4928 4928	3875 3912	926 895	127 121	78.63 % 79.38 %	18.79 % 18.16 %	2.58 % 2.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4639 4479	3360 3323	1157 1062	122 94	72.43 % 74.19 %	24.94 % 23.71 %	2.63 % 2.10 %
Outlook Mail	4580 4531	3447 3444	1028 991	105 96	75.26 % 76.01 %	22.45 % 21.87 %	2.29 % 2.12 %
Yahoo Mail	4883 4597	3709 3508	1056 991	118 98	75.96 % 76.31 %	21.63 % 21.56 %	2.42 % 2.13 %
AOL Mail	4767 4857	3606 3756	1048 996	113 105	75.65 % 77.33 %	21.98 % 20.51 %	2.37 % 2.16 %
Mail.com	4606 4956	3563 3934	935 923	108 99	77.36 % 79.38 %	20.30 % 18.62 %	2.34 % 2.00 %
Yandex Mail	4460 4687	3411 3562	948 1019	101 106	76.48 % 76.00 %	21.26 % 21.74 %	2.26 % 2.26 %
GMX Mail	4616 4506	3478 3390	1027 1018	111 98	75.35 % 75.23 %	22.25 % 22.59 %	2.40 % 2.17 %
Zoho Mail	4667 4645	3640 3625	926 924	101 96	77.99 % 78.04 %	19.84 % 19.89 %	2.16 % 2.07 %
ProtonMail	4559 4620	3577 3706	868 824	114 90	78.46 % 80.22 %	19.04 % 17.84 %	2.50 % 1.95 %
Custom Mail	4572 4614	3645 3728	819 781	108 105	79.72 % 80.80 %	17.91 % 16.93 %	2.36 % 2.28 %
iCloud Mail	4699 4518	3437 3365	1149 1052	113 101	73.14 % 74.48 %	24.45 % 23.28 %	2.40 % 2.24 %
Tuta	4599 4771	3659 3807	826 863	114 101	79.56 % 79.79 %	17.96 % 18.09 %	2.48 % 2.12 %
Juno.com	4774 4871	3832 3869	826 892	116 110	80.27 % 79.43 %	17.30 % 18.31 %	2.43 % 2.26 %
Mailfence	4646 4485	3675 3583	853 813	118 89	79.10 % 79.89 %	18.36 % 18.13 %	2.54 % 1.98 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.