HubSpot and Postmark Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
403.423 8.760	316.083 7.088	75.022 1.300	12.318 372

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.35 % 80.91 %	18.60 % 14.84 %	3.05 % 4.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	31130 680	25382 565	4916 90	832 25	81.54 % 83.09 %	15.79 % 13.24 %	2.67 % 3.68 %
Elektronics	31248 698	24699 582	5667 94	882 22	79.04 % 83.38 %	18.14 % 13.47 %	2.82 % 3.15 %
Entertainment	31042 677	24223 548	5801 102	1018 27	78.03 % 80.95 %	18.69 % 15.07 %	3.28 % 3.99 %
Cosmetics & Beauty	31281 634	24453 506	5865 99	963 29	78.17 % 79.81 %	18.75 % 15.62 %	3.08 % 4.57 %
Food & Drink	30817 656	25060 553	4882 85	875 18	81.32 % 84.30 %	15.84 % 12.96 %	2.84 % 2.74 %
Home & Garden	31121 697	25376 580	4902 88	843 29	81.54 % 83.21 %	15.75 % 12.63 %	2.71 % 4.16 %
Finance	31122 724	23346 555	6738 123	1038 46	75.01 % 76.66 %	21.65 % 16.99 %	3.34 % 6.35 %
Health	30698 657	23328 523	6375 104	995 30	75.99 % 79.60 %	20.77 % 15.83 %	3.24 % 4.57 %
Pets	31152 706	25021 576	5234 100	897 30	80.32 % 81.59 %	16.80 % 14.16 %	2.88 % 4.25 %
Sport & Fitness	31046 621	23992 505	6062 95	992 21	77.28 % 81.32 %	19.53 % 15.30 %	3.20 % 3.38 %
Job & Career	30722 702	23506 547	6139 120	1077 35	76.51 % 77.92 %	19.98 % 17.09 %	3.51 % 4.99 %
Dating	31106 625	22770 493	7296 103	1040 29	73.20 % 78.88 %	23.46 % 16.48 %	3.34 % 4.64 %
Other	30938 683	24927 555	5145 97	866 31	80.57 % 81.26 %	16.63 % 14.20 %	2.80 % 4.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40476 691	30261 516	8833 135	1382 40	74.76 % 74.67 %	21.82 % 19.54 %	3.41 % 5.79 %
Outlook Mail	40491 657	30539 514	8543 109	1409 34	75.42 % 78.23 %	21.10 % 16.59 %	3.48 % 5.18 %
Yahoo Mail	40202 636	31413 510	7531 99	1258 27	78.14 % 80.19 %	18.73 % 15.57 %	3.13 % 4.25 %
AOL Mail	39757 656	31106 526	7444 102	1207 28	78.24 % 80.18 %	18.72 % 15.55 %	3.04 % 4.27 %
Mail.com	40160 679	31850 557	7115 96	1195 26	79.31 % 82.03 %	17.72 % 14.14 %	2.98 % 3.83 %
Yandex Mail	40450 590	30967 467	8140 98	1343 25	76.56 % 79.15 %	20.12 % 16.61 %	3.32 % 4.24 %
GMX Mail	40450 688	31876 567	7414 93	1160 28	78.80 % 82.41 %	18.33 % 13.52 %	2.87 % 4.07 %
Zoho Mail	39721 691	31860 573	6714 93	1147 25	80.21 % 82.92 %	16.90 % 13.46 %	2.89 % 3.62 %
ProtonMail	39914 678	32131 580	6726 81	1057 17	80.50 % 85.55 %	16.85 % 11.95 %	2.65 % 2.51 %
Custom Mail	39775 692	32374 573	6310 88	1091 31	81.39 % 82.80 %	15.86 % 12.72 %	2.74 % 4.48 %
iCloud Mail	635 651	502 497	100 122	33 32	79.06 % 76.34 %	15.75 % 18.74 %	5.20 % 4.92 %
Tuta	689 746	596 623	77 95	16 28	86.50 % 83.51 %	11.18 % 12.73 %	2.32 % 3.75 %
Juno.com	703 705	608 585	75 89	20 31	86.49 % 82.98 %	10.67 % 12.62 %	2.84 % 4.40 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.