HubSpot and Postmark Email Deliverability Comparison

HubSpot

Postmark

In this comparison, the deliverability of HubSpot and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.918 64.919	51.754 50.483	12.850 13.108	1.314 1.328

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.51 % 77.76 %	19.49 % 20.19 %	1.99 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5006 4961	3892 3834	1017 1029	97 98	77.75 % 77.28 %	20.32 % 20.74 %	1.94 % 1.98 %
Elektronics	4972 4886	3952 3792	926 995	94 99	79.49 % 77.61 %	18.62 % 20.36 %	1.89 % 2.03 %
Entertainment	5114 5077	3993 3911	1024 1056	97 110	78.08 % 77.03 %	20.02 % 20.80 %	1.90 % 2.17 %
Cosmetics & Beauty	4878 4939	3860 3857	919 987	99 95	79.13 % 78.09 %	18.84 % 19.98 %	2.03 % 1.92 %
Food & Drink	5047 5041	3961 3880	983 1060	103 101	78.48 % 76.97 %	19.48 % 21.03 %	2.04 % 2.00 %
Home & Garden	5030 4911	3924 3830	1000 976	106 105	78.01 % 77.99 %	19.88 % 19.87 %	2.11 % 2.14 %
Finance	5087 5187	4141 4202	845 882	101 103	81.40 % 81.01 %	16.61 % 17.00 %	1.99 % 1.99 %
Health	5242 4990	4295 4089	833 799	114 102	81.93 % 81.94 %	15.89 % 16.01 %	2.17 % 2.04 %
Pets	5249 5064	4084 3908	1065 1048	100 108	77.81 % 77.17 %	20.29 % 20.70 %	1.91 % 2.13 %
Sport & Fitness	5118 4964	3983 3838	1036 1030	99 96	77.82 % 77.32 %	20.24 % 20.75 %	1.93 % 1.93 %
Job & Career	4920 4917	3733 3695	1086 1123	101 99	75.87 % 75.15 %	22.07 % 22.84 %	2.05 % 2.01 %
Dating	5185 4963	3895 3653	1199 1210	91 100	75.12 % 73.60 %	23.12 % 24.38 %	1.76 % 2.01 %
Other	5070 5019	4041 3994	917 913	112 112	79.70 % 79.58 %	18.09 % 18.19 %	2.21 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4574 4490	3413 3294	1063 1111	98 85	74.62 % 73.36 %	23.24 % 24.74 %	2.14 % 1.89 %
Outlook Mail	4751 4554	3647 3450	1018 1009	86 95	76.76 % 75.76 %	21.43 % 22.16 %	1.81 % 2.09 %
Yahoo Mail	4783 4733	3724 3613	963 1022	96 98	77.86 % 76.34 %	20.13 % 21.59 %	2.01 % 2.07 %
AOL Mail	4888 4753	3789 3652	1005 1003	94 98	77.52 % 76.84 %	20.56 % 21.10 %	1.92 % 2.06 %
Mail.com	4735 4829	3750 3857	902 871	83 101	79.20 % 79.87 %	19.05 % 18.04 %	1.75 % 2.09 %
Yandex Mail	4625 4621	3626 3537	906 990	93 94	78.40 % 76.54 %	19.59 % 21.42 %	2.01 % 2.03 %
GMX Mail	4740 4662	3654 3517	987 1045	99 100	77.09 % 75.44 %	20.82 % 22.42 %	2.09 % 2.15 %
Zoho Mail	4646 4636	3703 3676	864 865	79 95	79.70 % 79.29 %	18.60 % 18.66 %	1.70 % 2.05 %
ProtonMail	4559 4513	3626 3599	839 831	94 83	79.53 % 79.75 %	18.40 % 18.41 %	2.06 % 1.84 %
Custom Mail	4571 4622	3700 3768	774 751	97 103	80.95 % 81.52 %	16.93 % 16.25 %	2.12 % 2.23 %
iCloud Mail	4710 4550	3519 3366	1100 1091	91 93	74.71 % 73.98 %	23.35 % 23.98 %	1.93 % 2.04 %
Tuta	4704 4689	3810 3755	793 835	101 99	80.99 % 80.08 %	16.86 % 17.81 %	2.15 % 2.11 %
Juno.com	4861 4771	3974 3796	786 880	101 95	81.75 % 79.56 %	16.17 % 18.44 %	2.08 % 1.99 %
Mailfence	4771 4496	3819 3603	850 804	102 89	80.05 % 80.14 %	17.82 % 17.88 %	2.14 % 1.98 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.