HubSpot and Postmark Email Deliverability Comparison

HubSpot

Postmark

In this comparison, the deliverability of HubSpot and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.700 65.027	50.869 50.616	13.378 13.085	1.453 1.326

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.43 % 77.84 %	20.36 % 20.12 %	2.21 % 2.04 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4986 4970	3826 3843	1050 1033	110 94	76.73 % 77.32 %	21.06 % 20.78 %	2.21 % 1.89 %
Elektronics	5025 4862	3942 3785	976 983	107 94	78.45 % 77.85 %	19.42 % 20.22 %	2.13 % 1.93 %
Entertainment	5037 4997	3877 3877	1056 1015	104 105	76.97 % 77.59 %	20.96 % 20.31 %	2.06 % 2.10 %
Cosmetics & Beauty	4901 4939	3811 3869	982 976	108 94	77.76 % 78.34 %	20.04 % 19.76 %	2.20 % 1.90 %
Food & Drink	5093 5061	3945 3882	1031 1078	117 101	77.46 % 76.70 %	20.24 % 21.30 %	2.30 % 2.00 %
Home & Garden	5017 5067	3868 3946	1033 1012	116 109	77.10 % 77.88 %	20.59 % 19.97 %	2.31 % 2.15 %
Finance	5013 5190	4028 4199	875 884	110 107	80.35 % 80.91 %	17.45 % 17.03 %	2.19 % 2.06 %
Health	5187 4964	4192 4038	871 818	124 108	80.82 % 81.35 %	16.79 % 16.48 %	2.39 % 2.18 %
Pets	5250 5115	4012 3960	1121 1051	117 104	76.42 % 77.42 %	21.35 % 20.55 %	2.23 % 2.03 %
Sport & Fitness	5096 4997	3913 3891	1077 1008	106 98	76.79 % 77.87 %	21.13 % 20.17 %	2.08 % 1.96 %
Job & Career	4881 4970	3657 3720	1111 1149	113 101	74.92 % 74.85 %	22.76 % 23.12 %	2.32 % 2.03 %
Dating	5203 4915	3839 3632	1262 1185	102 98	73.78 % 73.90 %	24.26 % 24.11 %	1.96 % 1.99 %
Other	5011 4980	3959 3974	933 893	119 113	79.01 % 79.80 %	18.62 % 17.93 %	2.37 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4541 4525	3337 3346	1092 1094	112 85	73.49 % 73.94 %	24.05 % 24.18 %	2.47 % 1.88 %
Outlook Mail	4712 4546	3569 3464	1047 993	96 89	75.74 % 76.20 %	22.22 % 21.84 %	2.04 % 1.96 %
Yahoo Mail	4775 4730	3655 3610	1016 1018	104 102	76.54 % 76.32 %	21.28 % 21.52 %	2.18 % 2.16 %
AOL Mail	4783 4744	3644 3664	1036 980	103 100	76.19 % 77.23 %	21.66 % 20.66 %	2.15 % 2.11 %
Mail.com	4713 4897	3678 3912	939 888	96 97	78.04 % 79.89 %	19.92 % 18.13 %	2.04 % 1.98 %
Yandex Mail	4520 4667	3477 3569	946 1003	97 95	76.92 % 76.47 %	20.93 % 21.49 %	2.15 % 2.04 %
GMX Mail	4751 4666	3620 3499	1029 1066	102 101	76.19 % 74.99 %	21.66 % 22.85 %	2.15 % 2.16 %
Zoho Mail	4699 4684	3707 3686	903 906	89 92	78.89 % 78.69 %	19.22 % 19.34 %	1.89 % 1.96 %
ProtonMail	4550 4568	3571 3673	874 810	105 85	78.48 % 80.41 %	19.21 % 17.73 %	2.31 % 1.86 %
Custom Mail	4673 4630	3734 3781	830 744	109 105	79.91 % 81.66 %	17.76 % 16.07 %	2.33 % 2.27 %
iCloud Mail	4755 4587	3497 3396	1153 1093	105 98	73.54 % 74.04 %	24.25 % 23.83 %	2.21 % 2.14 %
Tuta	4640 4684	3706 3760	822 826	112 98	79.87 % 80.27 %	17.72 % 17.63 %	2.41 % 2.09 %
Juno.com	4835 4737	3900 3776	825 866	110 95	80.66 % 79.71 %	17.06 % 18.28 %	2.28 % 2.01 %
Mailfence	4753 4362	3774 3480	866 798	113 84	79.40 % 79.78 %	18.22 % 18.29 %	2.38 % 1.93 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.