HubSpot and Postmark Email Deliverability Comparison

HubSpot

Postmark

In this comparison, the deliverability of HubSpot and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.317 77.301	58.417 59.644	16.122 15.881	1.778 1.776

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.55 % 77.16 %	21.13 % 20.54 %	2.33 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5759 6223	4399 4769	1231 1314	129 140	76.38 % 76.64 %	21.38 % 21.12 %	2.24 % 2.25 %
Elektronics	5987 5871	4618 4570	1228 1167	141 134	77.13 % 77.84 %	20.51 % 19.88 %	2.36 % 2.28 %
Entertainment	5705 5960	4350 4591	1225 1247	130 122	76.25 % 77.03 %	21.47 % 20.92 %	2.28 % 2.05 %
Cosmetics & Beauty	5801 5909	4416 4594	1253 1189	132 126	76.12 % 77.75 %	21.60 % 20.12 %	2.28 % 2.13 %
Food & Drink	5993 5893	4578 4518	1270 1249	145 126	76.39 % 76.67 %	21.19 % 21.19 %	2.42 % 2.14 %
Home & Garden	5838 6020	4482 4626	1223 1255	133 139	76.77 % 76.84 %	20.95 % 20.85 %	2.28 % 2.31 %
Finance	5546 5866	4457 4707	968 1016	121 143	80.36 % 80.24 %	17.45 % 17.32 %	2.18 % 2.44 %
Health	6076 6028	4856 4852	1069 1041	151 135	79.92 % 80.49 %	17.59 % 17.27 %	2.49 % 2.24 %
Pets	6015 6083	4559 4634	1312 1310	144 139	75.79 % 76.18 %	21.81 % 21.54 %	2.39 % 2.29 %
Sport & Fitness	5788 5716	4417 4412	1236 1165	135 139	76.31 % 77.19 %	21.35 % 20.38 %	2.33 % 2.43 %
Job & Career	6033 5918	4488 4407	1407 1369	138 142	74.39 % 74.47 %	23.32 % 23.13 %	2.29 % 2.40 %
Dating	6032 5907	4316 4330	1576 1439	140 138	71.55 % 73.30 %	26.13 % 24.36 %	2.32 % 2.34 %
Other	5744 5907	4481 4634	1124 1120	139 153	78.01 % 78.45 %	19.57 % 18.96 %	2.42 % 2.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5435 5360	3926 3949	1378 1278	131 133	72.24 % 73.68 %	25.35 % 23.84 %	2.41 % 2.48 %
Outlook Mail	5458 5461	4093 4108	1252 1232	113 121	74.99 % 75.22 %	22.94 % 22.56 %	2.07 % 2.22 %
Yahoo Mail	5693 5550	4265 4209	1295 1223	133 118	74.92 % 75.84 %	22.75 % 22.04 %	2.34 % 2.13 %
AOL Mail	5472 5429	4130 4148	1215 1153	127 128	75.48 % 76.40 %	22.20 % 21.24 %	2.32 % 2.36 %
Mail.com	5610 5528	4339 4361	1140 1042	131 125	77.34 % 78.89 %	20.32 % 18.85 %	2.34 % 2.26 %
Yandex Mail	5237 5569	3993 4255	1139 1192	105 122	76.25 % 76.41 %	21.75 % 21.40 %	2.00 % 2.19 %
GMX Mail	5568 5418	4176 4051	1264 1244	128 123	75.00 % 74.77 %	22.70 % 22.96 %	2.30 % 2.27 %
Zoho Mail	5406 5521	4191 4308	1080 1088	135 125	77.52 % 78.03 %	19.98 % 19.71 %	2.50 % 2.26 %
ProtonMail	5386 5639	4259 4482	996 1032	131 125	79.08 % 79.48 %	18.49 % 18.30 %	2.43 % 2.22 %
Custom Mail	5249 5386	4188 4313	943 957	118 116	79.79 % 80.08 %	17.97 % 17.77 %	2.25 % 2.15 %
iCloud Mail	5507 5534	4018 4043	1347 1354	142 137	72.96 % 73.06 %	24.46 % 24.47 %	2.58 % 2.48 %
Tuta	5269 5675	4132 4483	1014 1062	123 130	78.42 % 79.00 %	19.24 % 18.71 %	2.33 % 2.29 %
Juno.com	5456 5728	4291 4584	1044 998	121 146	78.65 % 80.03 %	19.13 % 17.42 %	2.22 % 2.55 %
Mailfence	5571 5503	4416 4350	1015 1026	140 127	79.27 % 79.05 %	18.22 % 18.64 %	2.51 % 2.31 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.