HubSpot and Postmark Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.654 62.077	359.849 50.973	82.504 8.694	14.301 2.410

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.80 % 82.11 %	18.07 % 14.01 %	3.13 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35279 4830	28885 4056	5425 592	969 182	81.88 % 83.98 %	15.38 % 12.26 %	2.75 % 3.77 %
Elektronics	35256 4784	28050 3986	6192 631	1014 167	79.56 % 83.32 %	17.56 % 13.19 %	2.88 % 3.49 %
Entertainment	35251 4674	27666 3825	6396 665	1189 184	78.48 % 81.84 %	18.14 % 14.23 %	3.37 % 3.94 %
Cosmetics & Beauty	35321 4777	27763 3902	6434 679	1124 196	78.60 % 81.68 %	18.22 % 14.21 %	3.18 % 4.10 %
Food & Drink	34914 4630	28512 3945	5385 545	1017 140	81.66 % 85.21 %	15.42 % 11.77 %	2.91 % 3.02 %
Home & Garden	35241 4818	28865 4086	5399 570	977 162	81.91 % 84.81 %	15.32 % 11.83 %	2.77 % 3.36 %
Finance	35273 4847	26648 3831	7408 783	1217 233	75.55 % 79.04 %	21.00 % 16.15 %	3.45 % 4.81 %
Health	34872 4745	26713 3829	7011 712	1148 204	76.60 % 80.70 %	20.10 % 15.01 %	3.29 % 4.30 %
Pets	35205 4821	28390 4013	5759 627	1056 181	80.64 % 83.24 %	16.36 % 13.01 %	3.00 % 3.75 %
Sport & Fitness	35104 4709	27286 3824	6673 710	1145 175	77.73 % 81.21 %	19.01 % 15.08 %	3.26 % 3.72 %
Job & Career	34648 4745	26653 3782	6774 759	1221 204	76.93 % 79.70 %	19.55 % 16.00 %	3.52 % 4.30 %
Dating	35384 4746	26182 3771	7991 765	1211 210	73.99 % 79.46 %	22.58 % 16.12 %	3.42 % 4.42 %
Other	34906 4951	28236 4123	5657 656	1013 172	80.89 % 83.28 %	16.21 % 13.25 %	2.90 % 3.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 4728	33411 3610	9600 871	1596 247	74.90 % 76.35 %	21.52 % 18.42 %	3.58 % 5.22 %
Outlook Mail	44502 4561	33770 3660	9168 713	1564 188	75.88 % 80.25 %	20.60 % 15.63 %	3.51 % 4.12 %
Yahoo Mail	44271 4764	34743 3877	8124 699	1404 188	78.48 % 81.38 %	18.35 % 14.67 %	3.17 % 3.95 %
AOL Mail	43866 4865	34462 3963	8034 705	1370 197	78.56 % 81.46 %	18.31 % 14.49 %	3.12 % 4.05 %
Mail.com	44268 4799	35247 3957	7681 651	1340 191	79.62 % 82.45 %	17.35 % 13.57 %	3.03 % 3.98 %
Yandex Mail	44585 4676	34290 3761	8780 724	1515 191	76.91 % 80.43 %	19.69 % 15.48 %	3.40 % 4.08 %
GMX Mail	44430 4739	35220 3982	7910 585	1300 172	79.27 % 84.03 %	17.80 % 12.34 %	2.93 % 3.63 %
Zoho Mail	43845 4909	35326 4131	7231 614	1288 164	80.57 % 84.15 %	16.49 % 12.51 %	2.94 % 3.34 %
ProtonMail	43918 4740	35532 4028	7193 546	1193 166	80.91 % 84.98 %	16.38 % 11.52 %	2.72 % 3.50 %
Custom Mail	44012 4800	35982 4082	6819 561	1211 157	81.75 % 85.04 %	15.49 % 11.69 %	2.75 % 3.27 %
iCloud Mail	4641 4793	3635 3721	801 844	205 228	78.32 % 77.63 %	17.26 % 17.61 %	4.42 % 4.76 %
Tuta	4896 4930	4136 4153	603 616	157 161	84.48 % 84.24 %	12.32 % 12.49 %	3.21 % 3.27 %
Juno.com	4813 4773	4095 4048	560 565	158 160	85.08 % 84.81 %	11.64 % 11.84 %	3.28 % 3.35 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.