HubSpot and Postmark Email Deliverability Comparison

HubSpot

Postmark

In this comparison, the deliverability of HubSpot and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.221 63.445	52.236 50.822	11.235 11.778	1.172 1.354

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.34 % 80.10 %	17.49 % 18.56 %	1.82 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4948 4784	4000 3827	875 896	96 102	80.84 % 80.00 %	17.68 % 18.73 %	1.94 % 2.13 %
Elektronics	4767 4743	3908 3808	803 875	84 101	81.98 % 80.29 %	16.84 % 18.45 %	1.76 % 2.13 %
Entertainment	4801 5083	3896 4042	843 963	88 120	81.15 % 79.52 %	17.56 % 18.95 %	1.83 % 2.36 %
Cosmetics & Beauty	4762 4728	3897 3806	813 876	88 96	81.84 % 80.50 %	17.07 % 18.53 %	1.85 % 2.03 %
Food & Drink	4908 4798	3987 3836	880 913	92 93	81.23 % 79.95 %	17.93 % 19.03 %	1.87 % 1.94 %
Home & Garden	4970 4796	4027 3857	880 863	93 104	81.03 % 80.42 %	17.71 % 17.99 %	1.87 % 2.17 %
Finance	5054 4978	4233 4085	764 845	93 103	83.76 % 82.06 %	15.12 % 16.97 %	1.84 % 2.07 %
Health	5160 4709	4324 3895	778 721	94 98	83.80 % 82.71 %	15.08 % 15.31 %	1.82 % 2.08 %
Pets	5111 4983	4107 3962	942 938	90 113	80.36 % 79.51 %	18.43 % 18.82 %	1.76 % 2.27 %
Sport & Fitness	5079 5096	4098 4048	916 976	92 108	80.69 % 79.43 %	18.04 % 19.15 %	1.81 % 2.12 %
Job & Career	4919 4854	3914 3814	949 983	94 101	79.57 % 78.57 %	19.29 % 20.25 %	1.91 % 2.08 %
Dating	4837 4857	3808 3741	976 1049	76 103	78.73 % 77.02 %	20.18 % 21.60 %	1.57 % 2.12 %
Other	4905 5036	4037 4101	816 880	92 112	82.30 % 81.43 %	16.64 % 17.47 %	1.88 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4596 4638	3645 3591	907 1000	88 93	79.31 % 77.43 %	19.73 % 21.56 %	1.91 % 2.01 %
Outlook Mail	4930 4562	3947 3585	908 909	87 101	80.06 % 78.58 %	18.42 % 19.93 %	1.76 % 2.21 %
Yahoo Mail	4660 4625	3761 3657	842 908	83 101	80.71 % 79.07 %	18.07 % 19.63 %	1.78 % 2.18 %
AOL Mail	4836 4633	3904 3688	893 873	85 95	80.73 % 79.60 %	18.47 % 18.84 %	1.76 % 2.05 %
Mail.com	4772 4620	3915 3772	813 766	78 97	82.04 % 81.65 %	17.04 % 16.58 %	1.63 % 2.10 %
Yandex Mail	4579 4706	3732 3758	804 882	80 101	81.50 % 79.86 %	17.56 % 18.74 %	1.75 % 2.15 %
GMX Mail	4742 4690	3829 3679	852 928	90 111	80.75 % 78.44 %	17.97 % 19.79 %	1.90 % 2.37 %
Zoho Mail	4617 4704	3788 3835	784 817	78 99	82.04 % 81.53 %	16.98 % 17.37 %	1.69 % 2.10 %
ProtonMail	4548 4536	3748 3702	748 801	89 94	82.41 % 81.61 %	16.45 % 17.66 %	1.96 % 2.07 %
Custom Mail	4592 4667	3825 3866	710 748	85 103	83.30 % 82.84 %	15.46 % 16.03 %	1.85 % 2.21 %
iCloud Mail	4740 4614	3726 3582	955 966	83 99	78.61 % 77.63 %	20.15 % 20.94 %	1.75 % 2.15 %
Tuta	4574 4645	3807 3785	725 801	88 99	83.23 % 81.49 %	15.85 % 17.24 %	1.92 % 2.13 %
Juno.com	4790 4779	3997 3901	726 834	93 101	83.44 % 81.63 %	15.16 % 17.45 %	1.94 % 2.11 %
Mailfence	3245 3026	2612 2421	568 545	65 60	80.49 % 80.01 %	17.50 % 18.01 %	2.00 % 1.98 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.