HubSpot and Postmark Email Deliverability Comparison

HubSpot

Postmark

In this comparison, the deliverability of HubSpot and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.507 77.364	58.466 60.340	16.143 15.418	1.898 1.606

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.42 % 77.99 %	21.10 % 19.93 %	2.48 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5828 6125	4459 4737	1234 1265	135 123	76.51 % 77.34 %	21.17 % 20.65 %	2.32 % 2.01 %
Elektronics	6039 5829	4648 4554	1243 1152	148 123	76.97 % 78.13 %	20.58 % 19.76 %	2.45 % 2.11 %
Entertainment	5667 5939	4323 4607	1210 1218	134 114	76.28 % 77.57 %	21.35 % 20.51 %	2.36 % 1.92 %
Cosmetics & Beauty	5844 5972	4449 4699	1258 1157	137 116	76.13 % 78.68 %	21.53 % 19.37 %	2.34 % 1.94 %
Food & Drink	5969 5914	4549 4591	1266 1211	154 112	76.21 % 77.63 %	21.21 % 20.48 %	2.58 % 1.89 %
Home & Garden	5808 6083	4434 4729	1229 1227	145 127	76.34 % 77.74 %	21.16 % 20.17 %	2.50 % 2.09 %
Finance	5732 5980	4565 4887	1028 957	139 136	79.64 % 81.72 %	17.93 % 16.00 %	2.42 % 2.27 %
Health	6068 6023	4846 4892	1060 1009	162 122	79.86 % 81.22 %	17.47 % 16.75 %	2.67 % 2.03 %
Pets	6016 6058	4543 4677	1317 1257	156 124	75.52 % 77.20 %	21.89 % 20.75 %	2.59 % 2.05 %
Sport & Fitness	5813 5761	4425 4496	1245 1142	143 123	76.12 % 78.04 %	21.42 % 19.82 %	2.46 % 2.14 %
Job & Career	5966 5954	4423 4491	1395 1339	148 124	74.14 % 75.43 %	23.38 % 22.49 %	2.48 % 2.08 %
Dating	5962 5963	4284 4403	1533 1436	145 124	71.86 % 73.84 %	25.71 % 24.08 %	2.43 % 2.08 %
Other	5795 5763	4518 4577	1125 1048	152 138	77.96 % 79.42 %	19.41 % 18.18 %	2.62 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5459 5361	3946 3973	1370 1270	143 118	72.28 % 74.11 %	25.10 % 23.69 %	2.62 % 2.20 %
Outlook Mail	5338 5479	3974 4166	1241 1206	123 107	74.45 % 76.04 %	23.25 % 22.01 %	2.30 % 1.95 %
Yahoo Mail	5905 5570	4446 4261	1315 1199	144 110	75.29 % 76.50 %	22.27 % 21.53 %	2.44 % 1.97 %
AOL Mail	5436 5446	4096 4213	1209 1110	131 123	75.35 % 77.36 %	22.24 % 20.38 %	2.41 % 2.26 %
Mail.com	5644 5653	4345 4514	1161 1027	138 112	76.98 % 79.85 %	20.57 % 18.17 %	2.45 % 1.98 %
Yandex Mail	5267 5609	4000 4327	1147 1168	120 114	75.94 % 77.14 %	21.78 % 20.82 %	2.28 % 2.03 %
GMX Mail	5525 5412	4122 4097	1265 1202	138 113	74.61 % 75.70 %	22.90 % 22.21 %	2.50 % 2.09 %
Zoho Mail	5450 5461	4229 4290	1080 1060	141 111	77.60 % 78.56 %	19.82 % 19.41 %	2.59 % 2.03 %
ProtonMail	5357 5591	4211 4497	1012 986	134 108	78.61 % 80.43 %	18.89 % 17.64 %	2.50 % 1.93 %
Custom Mail	5277 5358	4191 4335	954 915	132 108	79.42 % 80.91 %	18.08 % 17.08 %	2.50 % 2.02 %
iCloud Mail	5489 5528	4015 4107	1328 1298	146 123	73.15 % 74.29 %	24.19 % 23.48 %	2.66 % 2.23 %
Tuta	5283 5765	4142 4608	1011 1039	130 118	78.40 % 79.93 %	19.14 % 18.02 %	2.46 % 2.05 %
Juno.com	5506 5695	4365 4582	1009 982	132 131	79.28 % 80.46 %	18.33 % 17.24 %	2.40 % 2.30 %
Mailfence	5571 5436	4384 4370	1041 956	146 110	78.69 % 80.39 %	18.69 % 17.59 %	2.62 % 2.02 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.