HubSpot and Postmark Email Deliverability Comparison

HubSpot

Postmark

In this comparison, the deliverability of HubSpot and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.378 76.798	58.655 59.444	15.934 15.641	1.789 1.713

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.80 % 77.40 %	20.86 % 20.37 %	2.34 % 2.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5752 6023	4409 4621	1221 1271	122 131	76.65 % 76.72 %	21.23 % 21.10 %	2.12 % 2.17 %
Elektronics	5967 5836	4611 4530	1220 1176	136 130	77.28 % 77.62 %	20.45 % 20.15 %	2.28 % 2.23 %
Entertainment	5777 5800	4429 4456	1221 1225	127 119	76.67 % 76.83 %	21.14 % 21.12 %	2.20 % 2.05 %
Cosmetics & Beauty	5840 5908	4492 4597	1219 1184	129 127	76.92 % 77.81 %	20.87 % 20.04 %	2.21 % 2.15 %
Food & Drink	6046 5933	4629 4555	1268 1256	149 122	76.56 % 76.77 %	20.97 % 21.17 %	2.46 % 2.06 %
Home & Garden	5763 6024	4424 4641	1207 1249	132 134	76.77 % 77.04 %	20.94 % 20.73 %	2.29 % 2.22 %
Finance	5687 6100	4538 4945	1014 1013	135 142	79.80 % 81.07 %	17.83 % 16.61 %	2.37 % 2.33 %
Health	6033 6121	4832 4955	1042 1027	159 139	80.09 % 80.95 %	17.27 % 16.78 %	2.64 % 2.27 %
Pets	5958 6016	4514 4606	1299 1275	145 135	75.76 % 76.56 %	21.80 % 21.19 %	2.43 % 2.24 %
Sport & Fitness	5774 5696	4424 4426	1223 1145	127 125	76.62 % 77.70 %	21.18 % 20.10 %	2.20 % 2.19 %
Job & Career	5844 5828	4351 4344	1355 1351	138 133	74.45 % 74.54 %	23.19 % 23.18 %	2.36 % 2.28 %
Dating	6035 5816	4362 4275	1533 1409	140 132	72.28 % 73.50 %	25.40 % 24.23 %	2.32 % 2.27 %
Other	5902 5697	4640 4493	1112 1060	150 144	78.62 % 78.87 %	18.84 % 18.61 %	2.54 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5465 5291	3965 3899	1359 1274	141 118	72.55 % 73.69 %	24.87 % 24.08 %	2.58 % 2.23 %
Outlook Mail	5319 5439	3985 4102	1216 1216	118 121	74.92 % 75.42 %	22.86 % 22.36 %	2.22 % 2.22 %
Yahoo Mail	5777 5571	4363 4230	1282 1222	132 119	75.52 % 75.93 %	22.19 % 21.94 %	2.28 % 2.14 %
AOL Mail	5568 5502	4225 4233	1216 1137	127 132	75.88 % 76.94 %	21.84 % 20.67 %	2.28 % 2.40 %
Mail.com	5561 5715	4317 4517	1112 1074	132 124	77.63 % 79.04 %	20.00 % 18.79 %	2.37 % 2.17 %
Yandex Mail	5259 5557	4017 4241	1129 1193	113 123	76.38 % 76.32 %	21.47 % 21.47 %	2.15 % 2.21 %
GMX Mail	5487 5337	4123 4004	1235 1212	129 121	75.14 % 75.02 %	22.51 % 22.71 %	2.35 % 2.27 %
Zoho Mail	5411 5427	4228 4225	1060 1085	123 117	78.14 % 77.85 %	19.59 % 19.99 %	2.27 % 2.16 %
ProtonMail	5330 5458	4190 4373	1014 975	126 110	78.61 % 80.12 %	19.02 % 17.86 %	2.36 % 2.02 %
Custom Mail	5367 5333	4276 4300	966 914	125 119	79.67 % 80.63 %	18.00 % 17.14 %	2.33 % 2.23 %
iCloud Mail	5558 5380	4065 3973	1358 1279	135 128	73.14 % 73.85 %	24.43 % 23.77 %	2.43 % 2.38 %
Tuta	5318 5717	4203 4544	991 1046	124 127	79.03 % 79.48 %	18.63 % 18.30 %	2.33 % 2.22 %
Juno.com	5468 5712	4353 4540	988 1033	127 139	79.61 % 79.48 %	18.07 % 18.08 %	2.32 % 2.43 %
Mailfence	5490 5359	4345 4263	1008 981	137 115	79.14 % 79.55 %	18.36 % 18.31 %	2.50 % 2.15 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.