HubSpot and Postmark Email Deliverability Comparison

HubSpot

Postmark

In this comparison, the deliverability of HubSpot and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.472 65.170	50.685 50.776	13.324 13.059	1.463 1.335

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.41 % 77.91 %	20.35 % 20.04 %	2.23 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4895 5054	3776 3909	1012 1048	107 97	77.14 % 77.34 %	20.67 % 20.74 %	2.19 % 1.92 %
Elektronics	4936 4865	3863 3784	964 983	109 98	78.26 % 77.78 %	19.53 % 20.21 %	2.21 % 2.01 %
Entertainment	5054 4883	3903 3811	1046 967	105 105	77.23 % 78.05 %	20.70 % 19.80 %	2.08 % 2.15 %
Cosmetics & Beauty	4988 5003	3870 3922	1010 985	108 96	77.59 % 78.39 %	20.25 % 19.69 %	2.17 % 1.92 %
Food & Drink	5071 5094	3918 3918	1036 1077	117 99	77.26 % 76.91 %	20.43 % 21.14 %	2.31 % 1.94 %
Home & Garden	5056 5052	3891 3925	1046 1016	119 111	76.96 % 77.69 %	20.69 % 20.11 %	2.35 % 2.20 %
Finance	4956 5254	3977 4268	869 882	110 104	80.25 % 81.23 %	17.53 % 16.79 %	2.22 % 1.98 %
Health	5162 4946	4162 4022	873 816	127 108	80.63 % 81.32 %	16.91 % 16.50 %	2.46 % 2.18 %
Pets	5158 5085	3933 3940	1102 1041	123 104	76.25 % 77.48 %	21.36 % 20.47 %	2.38 % 2.05 %
Sport & Fitness	5076 5081	3909 3966	1065 1018	102 97	77.01 % 78.06 %	20.98 % 20.04 %	2.01 % 1.91 %
Job & Career	4884 4957	3672 3705	1100 1146	112 106	75.18 % 74.74 %	22.52 % 23.12 %	2.29 % 2.14 %
Dating	5216 4950	3849 3655	1263 1198	104 97	73.79 % 73.84 %	24.21 % 24.20 %	1.99 % 1.96 %
Other	5020 4946	3962 3951	938 882	120 113	78.92 % 79.88 %	18.69 % 17.83 %	2.39 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4604 4513	3380 3341	1111 1083	113 89	73.41 % 74.03 %	24.13 % 24.00 %	2.45 % 1.97 %
Outlook Mail	4670 4625	3530 3521	1042 1012	98 92	75.59 % 76.13 %	22.31 % 21.88 %	2.10 % 1.99 %
Yahoo Mail	4833 4521	3698 3465	1029 960	106 96	76.52 % 76.64 %	21.29 % 21.23 %	2.19 % 2.12 %
AOL Mail	4796 4776	3648 3694	1041 980	107 102	76.06 % 77.35 %	21.71 % 20.52 %	2.23 % 2.14 %
Mail.com	4642 4943	3626 3946	919 900	97 97	78.11 % 79.83 %	19.80 % 18.21 %	2.09 % 1.96 %
Yandex Mail	4476 4742	3445 3626	935 1017	96 99	76.97 % 76.47 %	20.89 % 21.45 %	2.14 % 2.09 %
GMX Mail	4705 4579	3593 3454	1010 1030	102 95	76.37 % 75.43 %	21.47 % 22.49 %	2.17 % 2.07 %
Zoho Mail	4616 4664	3636 3665	890 905	90 94	78.77 % 78.58 %	19.28 % 19.40 %	1.95 % 2.02 %
ProtonMail	4477 4584	3518 3702	852 793	107 89	78.58 % 80.76 %	19.03 % 17.30 %	2.39 % 1.94 %
Custom Mail	4604 4579	3686 3710	813 766	105 103	80.06 % 81.02 %	17.66 % 16.73 %	2.28 % 2.25 %
iCloud Mail	4827 4644	3553 3451	1168 1095	106 98	73.61 % 74.31 %	24.20 % 23.58 %	2.20 % 2.11 %
Tuta	4676 4740	3733 3800	831 842	112 98	79.83 % 80.17 %	17.77 % 17.76 %	2.40 % 2.07 %
Juno.com	4780 4891	3858 3897	813 893	109 101	80.71 % 79.68 %	17.01 % 18.26 %	2.28 % 2.07 %
Mailfence	4766 4369	3781 3504	870 783	115 82	79.33 % 80.20 %	18.25 % 17.92 %	2.41 % 1.88 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.