HubSpot and Postmark Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.861 44.308	345.114 36.117	80.069 6.404	13.678 1.787

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.64 % 81.51 %	18.24 % 14.45 %	3.12 % 4.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33883 3433	27698 2867	5258 434	927 132	81.75 % 83.51 %	15.52 % 12.64 %	2.74 % 3.85 %
Elektronics	33926 3414	26921 2823	6027 466	978 125	79.35 % 82.69 %	17.77 % 13.65 %	2.88 % 3.66 %
Entertainment	33823 3342	26496 2714	6199 492	1128 136	78.34 % 81.21 %	18.33 % 14.72 %	3.34 % 4.07 %
Cosmetics & Beauty	33971 3358	26646 2715	6251 496	1074 147	78.44 % 80.85 %	18.40 % 14.77 %	3.16 % 4.38 %
Food & Drink	33527 3326	27335 2816	5219 407	973 103	81.53 % 84.67 %	15.57 % 12.24 %	2.90 % 3.10 %
Home & Garden	33831 3410	27669 2873	5231 419	931 118	81.79 % 84.25 %	15.46 % 12.29 %	2.75 % 3.46 %
Finance	33917 3489	25564 2723	7190 579	1163 187	75.37 % 78.05 %	21.20 % 16.60 %	3.43 % 5.36 %
Health	33520 3338	25605 2671	6809 516	1106 151	76.39 % 80.02 %	20.31 % 15.46 %	3.30 % 4.52 %
Pets	33797 3502	27211 2892	5578 472	1008 138	80.51 % 82.58 %	16.50 % 13.48 %	2.98 % 3.94 %
Sport & Fitness	33692 3373	26140 2723	6465 521	1087 129	77.59 % 80.73 %	19.19 % 15.45 %	3.23 % 3.82 %
Job & Career	33381 3392	25631 2684	6576 555	1174 153	76.78 % 79.13 %	19.70 % 16.36 %	3.52 % 4.51 %
Dating	34015 3355	25070 2663	7776 554	1169 138	73.70 % 79.37 %	22.86 % 16.51 %	3.44 % 4.11 %
Other	33578 3576	27128 2953	5490 493	960 130	80.79 % 82.58 %	16.35 % 13.79 %	2.86 % 3.64 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43255 3380	32383 2556	9353 635	1519 189	74.87 % 75.62 %	21.62 % 18.79 %	3.51 % 5.59 %
Outlook Mail	43108 3267	32639 2603	8956 527	1513 137	75.71 % 79.68 %	20.78 % 16.13 %	3.51 % 4.19 %
Yahoo Mail	42930 3432	33638 2776	7935 518	1357 138	78.36 % 80.89 %	18.48 % 15.09 %	3.16 % 4.02 %
AOL Mail	42501 3495	33342 2818	7843 522	1316 155	78.45 % 80.63 %	18.45 % 14.94 %	3.10 % 4.43 %
Mail.com	42947 3428	34146 2808	7504 481	1297 139	79.51 % 81.91 %	17.47 % 14.03 %	3.02 % 4.05 %
Yandex Mail	43116 3340	33098 2660	8560 534	1458 146	76.77 % 79.64 %	19.85 % 15.99 %	3.38 % 4.37 %
GMX Mail	43066 3391	34063 2828	7747 430	1256 133	79.09 % 83.40 %	17.99 % 12.68 %	2.92 % 3.92 %
Zoho Mail	42450 3521	34150 2938	7062 457	1238 126	80.45 % 83.44 %	16.64 % 12.98 %	2.92 % 3.58 %
ProtonMail	42534 3357	34351 2836	7037 398	1146 123	80.76 % 84.48 %	16.54 % 11.86 %	2.69 % 3.66 %
Custom Mail	42667 3365	34818 2852	6665 408	1184 105	81.60 % 84.75 %	15.62 % 12.12 %	2.77 % 3.12 %
iCloud Mail	3292 3409	2580 2622	562 619	150 168	78.37 % 76.91 %	17.07 % 18.16 %	4.56 % 4.93 %
Tuta	3521 3543	2962 2971	437 456	122 116	84.12 % 83.86 %	12.41 % 12.87 %	3.46 % 3.27 %
Juno.com	3474 3380	2944 2849	408 419	122 112	84.74 % 84.29 %	11.74 % 12.40 %	3.51 % 3.31 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.