HubSpot and Postmark Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.408 70.968	367.201 58.513	83.633 9.753	14.574 2.702

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.90 % 82.45 %	17.97 % 13.74 %	3.13 % 3.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35947 5537	29467 4670	5498 662	982 205	81.97 % 84.34 %	15.29 % 11.96 %	2.73 % 3.70 %
Elektronics	35933 5505	28618 4609	6274 710	1041 186	79.64 % 83.72 %	17.46 % 12.90 %	2.90 % 3.38 %
Entertainment	35924 5319	28223 4371	6485 741	1216 207	78.56 % 82.18 %	18.05 % 13.93 %	3.38 % 3.89 %
Cosmetics & Beauty	36027 5459	28354 4481	6523 760	1150 218	78.70 % 82.08 %	18.11 % 13.92 %	3.19 % 3.99 %
Food & Drink	35591 5286	29102 4509	5459 615	1030 162	81.77 % 85.30 %	15.34 % 11.63 %	2.89 % 3.06 %
Home & Garden	35908 5504	29439 4690	5472 635	997 179	81.98 % 85.21 %	15.24 % 11.54 %	2.78 % 3.25 %
Finance	35979 5547	27226 4403	7516 882	1237 262	75.67 % 79.38 %	20.89 % 15.90 %	3.44 % 4.72 %
Health	35557 5399	27275 4378	7108 795	1174 226	76.71 % 81.09 %	19.99 % 14.72 %	3.30 % 4.19 %
Pets	35935 5541	29012 4634	5850 706	1073 201	80.73 % 83.63 %	16.28 % 12.74 %	2.99 % 3.63 %
Sport & Fitness	35694 5361	27777 4375	6754 794	1163 192	77.82 % 81.61 %	18.92 % 14.81 %	3.26 % 3.58 %
Job & Career	35317 5466	27196 4371	6874 862	1247 233	77.01 % 79.97 %	19.46 % 15.77 %	3.53 % 4.26 %
Dating	36035 5448	26715 4352	8088 862	1232 234	74.14 % 79.88 %	22.44 % 15.82 %	3.42 % 4.30 %
Other	35561 5596	28797 4670	5732 729	1032 197	80.98 % 83.45 %	16.12 % 13.03 %	2.90 % 3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45292 5436	33939 4170	9717 988	1636 278	74.93 % 76.71 %	21.45 % 18.18 %	3.61 % 5.11 %
Outlook Mail	45187 5238	34329 4220	9266 802	1592 216	75.97 % 80.57 %	20.51 % 15.31 %	3.52 % 4.12 %
Yahoo Mail	44916 5421	35280 4433	8212 778	1424 210	78.55 % 81.77 %	18.28 % 14.35 %	3.17 % 3.87 %
AOL Mail	44547 5516	35030 4503	8124 787	1393 226	78.64 % 81.64 %	18.24 % 14.27 %	3.13 % 4.10 %
Mail.com	44953 5408	35824 4479	7766 721	1363 208	79.69 % 82.82 %	17.28 % 13.33 %	3.03 % 3.85 %
Yandex Mail	45211 5347	34808 4318	8870 814	1533 215	76.99 % 80.76 %	19.62 % 15.22 %	3.39 % 4.02 %
GMX Mail	45129 5484	35820 4626	7989 665	1320 193	79.37 % 84.35 %	17.70 % 12.13 %	2.92 % 3.52 %
Zoho Mail	44566 5625	35941 4750	7315 689	1310 186	80.65 % 84.44 %	16.41 % 12.25 %	2.94 % 3.31 %
ProtonMail	44601 5409	36128 4615	7265 611	1208 183	81.00 % 85.32 %	16.29 % 11.30 %	2.71 % 3.38 %
Custom Mail	44682 5524	36559 4718	6890 628	1233 178	81.82 % 85.41 %	15.42 % 11.37 %	2.76 % 3.22 %
iCloud Mail	5314 5547	4178 4341	915 961	221 245	78.62 % 78.26 %	17.22 % 17.32 %	4.16 % 4.42 %
Tuta	5564 5570	4714 4705	677 682	173 183	84.72 % 84.47 %	12.17 % 12.24 %	3.11 % 3.29 %
Juno.com	5446 5443	4651 4635	627 627	168 181	85.40 % 85.16 %	11.51 % 11.52 %	3.08 % 3.33 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.