Postmark and HubSpot Email Deliverability Comparison

Postmark

HubSpot

In this comparison, the deliverability of Postmark and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.364 76.507	60.340 58.466	15.418 16.143	1.606 1.898

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.99 % 76.42 %	19.93 % 21.10 %	2.08 % 2.48 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6125 5828	4737 4459	1265 1234	123 135	77.34 % 76.51 %	20.65 % 21.17 %	2.01 % 2.32 %
Elektronics	5829 6039	4554 4648	1152 1243	123 148	78.13 % 76.97 %	19.76 % 20.58 %	2.11 % 2.45 %
Entertainment	5939 5667	4607 4323	1218 1210	114 134	77.57 % 76.28 %	20.51 % 21.35 %	1.92 % 2.36 %
Cosmetics & Beauty	5972 5844	4699 4449	1157 1258	116 137	78.68 % 76.13 %	19.37 % 21.53 %	1.94 % 2.34 %
Food & Drink	5914 5969	4591 4549	1211 1266	112 154	77.63 % 76.21 %	20.48 % 21.21 %	1.89 % 2.58 %
Home & Garden	6083 5808	4729 4434	1227 1229	127 145	77.74 % 76.34 %	20.17 % 21.16 %	2.09 % 2.50 %
Finance	5980 5732	4887 4565	957 1028	136 139	81.72 % 79.64 %	16.00 % 17.93 %	2.27 % 2.42 %
Health	6023 6068	4892 4846	1009 1060	122 162	81.22 % 79.86 %	16.75 % 17.47 %	2.03 % 2.67 %
Pets	6058 6016	4677 4543	1257 1317	124 156	77.20 % 75.52 %	20.75 % 21.89 %	2.05 % 2.59 %
Sport & Fitness	5761 5813	4496 4425	1142 1245	123 143	78.04 % 76.12 %	19.82 % 21.42 %	2.14 % 2.46 %
Job & Career	5954 5966	4491 4423	1339 1395	124 148	75.43 % 74.14 %	22.49 % 23.38 %	2.08 % 2.48 %
Dating	5963 5962	4403 4284	1436 1533	124 145	73.84 % 71.86 %	24.08 % 25.71 %	2.08 % 2.43 %
Other	5763 5795	4577 4518	1048 1125	138 152	79.42 % 77.96 %	18.18 % 19.41 %	2.39 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5361 5459	3973 3946	1270 1370	118 143	74.11 % 72.28 %	23.69 % 25.10 %	2.20 % 2.62 %
Outlook Mail	5479 5338	4166 3974	1206 1241	107 123	76.04 % 74.45 %	22.01 % 23.25 %	1.95 % 2.30 %
Yahoo Mail	5570 5905	4261 4446	1199 1315	110 144	76.50 % 75.29 %	21.53 % 22.27 %	1.97 % 2.44 %
AOL Mail	5446 5436	4213 4096	1110 1209	123 131	77.36 % 75.35 %	20.38 % 22.24 %	2.26 % 2.41 %
Mail.com	5653 5644	4514 4345	1027 1161	112 138	79.85 % 76.98 %	18.17 % 20.57 %	1.98 % 2.45 %
Yandex Mail	5609 5267	4327 4000	1168 1147	114 120	77.14 % 75.94 %	20.82 % 21.78 %	2.03 % 2.28 %
GMX Mail	5412 5525	4097 4122	1202 1265	113 138	75.70 % 74.61 %	22.21 % 22.90 %	2.09 % 2.50 %
Zoho Mail	5461 5450	4290 4229	1060 1080	111 141	78.56 % 77.60 %	19.41 % 19.82 %	2.03 % 2.59 %
ProtonMail	5591 5357	4497 4211	986 1012	108 134	80.43 % 78.61 %	17.64 % 18.89 %	1.93 % 2.50 %
Custom Mail	5358 5277	4335 4191	915 954	108 132	80.91 % 79.42 %	17.08 % 18.08 %	2.02 % 2.50 %
iCloud Mail	5528 5489	4107 4015	1298 1328	123 146	74.29 % 73.15 %	23.48 % 24.19 %	2.23 % 2.66 %
Tuta	5765 5283	4608 4142	1039 1011	118 130	79.93 % 78.40 %	18.02 % 19.14 %	2.05 % 2.46 %
Juno.com	5695 5506	4582 4365	982 1009	131 132	80.46 % 79.28 %	17.24 % 18.33 %	2.30 % 2.40 %
Mailfence	5436 5571	4370 4384	956 1041	110 146	80.39 % 78.69 %	17.59 % 18.69 %	2.02 % 2.62 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.