Postmark and HubSpot Email Deliverability Comparison

Postmark

HubSpot

In this comparison, the deliverability of Postmark and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.027 65.700	50.616 50.869	13.085 13.378	1.326 1.453

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.84 % 77.43 %	20.12 % 20.36 %	2.04 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4970 4986	3843 3826	1033 1050	94 110	77.32 % 76.73 %	20.78 % 21.06 %	1.89 % 2.21 %
Elektronics	4862 5025	3785 3942	983 976	94 107	77.85 % 78.45 %	20.22 % 19.42 %	1.93 % 2.13 %
Entertainment	4997 5037	3877 3877	1015 1056	105 104	77.59 % 76.97 %	20.31 % 20.96 %	2.10 % 2.06 %
Cosmetics & Beauty	4939 4901	3869 3811	976 982	94 108	78.34 % 77.76 %	19.76 % 20.04 %	1.90 % 2.20 %
Food & Drink	5061 5093	3882 3945	1078 1031	101 117	76.70 % 77.46 %	21.30 % 20.24 %	2.00 % 2.30 %
Home & Garden	5067 5017	3946 3868	1012 1033	109 116	77.88 % 77.10 %	19.97 % 20.59 %	2.15 % 2.31 %
Finance	5190 5013	4199 4028	884 875	107 110	80.91 % 80.35 %	17.03 % 17.45 %	2.06 % 2.19 %
Health	4964 5187	4038 4192	818 871	108 124	81.35 % 80.82 %	16.48 % 16.79 %	2.18 % 2.39 %
Pets	5115 5250	3960 4012	1051 1121	104 117	77.42 % 76.42 %	20.55 % 21.35 %	2.03 % 2.23 %
Sport & Fitness	4997 5096	3891 3913	1008 1077	98 106	77.87 % 76.79 %	20.17 % 21.13 %	1.96 % 2.08 %
Job & Career	4970 4881	3720 3657	1149 1111	101 113	74.85 % 74.92 %	23.12 % 22.76 %	2.03 % 2.32 %
Dating	4915 5203	3632 3839	1185 1262	98 102	73.90 % 73.78 %	24.11 % 24.26 %	1.99 % 1.96 %
Other	4980 5011	3974 3959	893 933	113 119	79.80 % 79.01 %	17.93 % 18.62 %	2.27 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4525 4541	3346 3337	1094 1092	85 112	73.94 % 73.49 %	24.18 % 24.05 %	1.88 % 2.47 %
Outlook Mail	4546 4712	3464 3569	993 1047	89 96	76.20 % 75.74 %	21.84 % 22.22 %	1.96 % 2.04 %
Yahoo Mail	4730 4775	3610 3655	1018 1016	102 104	76.32 % 76.54 %	21.52 % 21.28 %	2.16 % 2.18 %
AOL Mail	4744 4783	3664 3644	980 1036	100 103	77.23 % 76.19 %	20.66 % 21.66 %	2.11 % 2.15 %
Mail.com	4897 4713	3912 3678	888 939	97 96	79.89 % 78.04 %	18.13 % 19.92 %	1.98 % 2.04 %
Yandex Mail	4667 4520	3569 3477	1003 946	95 97	76.47 % 76.92 %	21.49 % 20.93 %	2.04 % 2.15 %
GMX Mail	4666 4751	3499 3620	1066 1029	101 102	74.99 % 76.19 %	22.85 % 21.66 %	2.16 % 2.15 %
Zoho Mail	4684 4699	3686 3707	906 903	92 89	78.69 % 78.89 %	19.34 % 19.22 %	1.96 % 1.89 %
ProtonMail	4568 4550	3673 3571	810 874	85 105	80.41 % 78.48 %	17.73 % 19.21 %	1.86 % 2.31 %
Custom Mail	4630 4673	3781 3734	744 830	105 109	81.66 % 79.91 %	16.07 % 17.76 %	2.27 % 2.33 %
iCloud Mail	4587 4755	3396 3497	1093 1153	98 105	74.04 % 73.54 %	23.83 % 24.25 %	2.14 % 2.21 %
Tuta	4684 4640	3760 3706	826 822	98 112	80.27 % 79.87 %	17.63 % 17.72 %	2.09 % 2.41 %
Juno.com	4737 4835	3776 3900	866 825	95 110	79.71 % 80.66 %	18.28 % 17.06 %	2.01 % 2.28 %
Mailfence	4362 4753	3480 3774	798 866	84 113	79.78 % 79.40 %	18.29 % 18.22 %	1.93 % 2.38 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.