Postmark and HubSpot Email Deliverability Comparison

Postmark

HubSpot

In this comparison, the deliverability of Postmark and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.961 64.920	50.217 51.721	12.619 12.211	1.413 1.231

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.51 % 79.67 %	19.73 % 18.81 %	2.21 % 1.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4804 4921	3757 3887	971 954	105 95	78.21 % 78.99 %	20.21 % 19.39 %	2.19 % 1.93 %
Elektronics	4766 4889	3746 3946	946 868	106 92	78.60 % 80.71 %	19.85 % 17.75 %	2.22 % 1.88 %
Entertainment	5025 5035	3920 3990	1009 968	117 94	78.01 % 79.25 %	20.08 % 19.23 %	2.33 % 1.87 %
Cosmetics & Beauty	4806 4811	3784 3863	947 877	99 92	78.73 % 80.30 %	19.70 % 18.23 %	2.06 % 1.91 %
Food & Drink	4939 5038	3846 4013	1009 960	104 98	77.87 % 79.65 %	20.43 % 19.06 %	2.11 % 1.95 %
Home & Garden	4853 5007	3813 3975	939 951	111 99	78.57 % 79.39 %	19.35 % 18.99 %	2.29 % 1.98 %
Finance	5124 4972	4152 4096	892 801	110 93	81.03 % 82.38 %	17.41 % 16.11 %	2.15 % 1.87 %
Health	4903 5130	4012 4229	783 824	108 104	81.83 % 82.44 %	15.97 % 16.06 %	2.20 % 2.03 %
Pets	4994 5162	3887 4064	1004 1023	115 95	77.83 % 78.73 %	20.10 % 19.82 %	2.30 % 1.84 %
Sport & Fitness	4948 5037	3871 3977	997 978	106 91	78.23 % 78.96 %	20.15 % 19.42 %	2.14 % 1.81 %
Job & Career	4860 4916	3703 3805	1080 1034	109 94	76.19 % 77.40 %	22.22 % 21.03 %	2.24 % 1.91 %
Dating	4816 5047	3616 3869	1124 1101	106 85	75.08 % 76.66 %	23.34 % 21.81 %	2.20 % 1.68 %
Other	5123 4955	4110 4007	918 872	117 99	80.23 % 80.87 %	17.92 % 17.60 %	2.28 % 2.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4572 4577	3436 3509	1061 1001	95 95	75.15 % 76.67 %	23.21 % 21.87 %	2.08 % 2.08 %
Outlook Mail	4560 4858	3490 3796	972 971	105 85	76.54 % 78.14 %	21.32 % 19.99 %	2.30 % 1.75 %
Yahoo Mail	4647 4612	3595 3634	968 909	104 86	77.36 % 78.79 %	20.83 % 19.71 %	2.24 % 1.86 %
AOL Mail	4668 4848	3635 3825	949 962	100 89	77.87 % 78.90 %	20.33 % 19.84 %	2.14 % 1.84 %
Mail.com	4676 4734	3755 3815	833 861	103 80	80.30 % 80.59 %	17.81 % 18.19 %	2.20 % 1.69 %
Yandex Mail	4591 4565	3565 3649	944 856	102 85	77.65 % 79.93 %	20.56 % 18.75 %	2.22 % 1.86 %
GMX Mail	4634 4689	3552 3692	994 919	110 91	76.65 % 78.74 %	21.45 % 19.60 %	2.37 % 1.94 %
Zoho Mail	4714 4630	3774 3737	866 838	102 77	80.06 % 80.71 %	18.37 % 18.10 %	2.16 % 1.66 %
ProtonMail	4452 4596	3567 3709	824 821	93 94	80.12 % 80.70 %	18.51 % 17.86 %	2.09 % 2.05 %
Custom Mail	4631 4607	3783 3767	756 763	108 86	81.69 % 81.77 %	16.32 % 16.56 %	2.33 % 1.87 %
iCloud Mail	4587 4778	3469 3635	1035 1070	102 91	75.63 % 76.08 %	22.56 % 22.39 %	2.22 % 1.90 %
Tuta	4657 4638	3750 3797	833 775	106 94	80.52 % 81.87 %	17.89 % 16.71 %	2.28 % 2.03 %
Juno.com	4828 4796	3877 3931	887 781	105 95	80.30 % 81.96 %	18.37 % 16.28 %	2.17 % 1.98 %
Mailfence	3744 3992	2969 3225	697 684	78 83	79.30 % 80.79 %	18.62 % 17.13 %	2.08 % 2.08 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.