Postmark and HubSpot Email Deliverability Comparison

Postmark

HubSpot

In this comparison, the deliverability of Postmark and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.919 65.918	50.483 51.754	13.108 12.850	1.328 1.314

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.76 % 78.51 %	20.19 % 19.49 %	2.05 % 1.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4961 5006	3834 3892	1029 1017	98 97	77.28 % 77.75 %	20.74 % 20.32 %	1.98 % 1.94 %
Elektronics	4886 4972	3792 3952	995 926	99 94	77.61 % 79.49 %	20.36 % 18.62 %	2.03 % 1.89 %
Entertainment	5077 5114	3911 3993	1056 1024	110 97	77.03 % 78.08 %	20.80 % 20.02 %	2.17 % 1.90 %
Cosmetics & Beauty	4939 4878	3857 3860	987 919	95 99	78.09 % 79.13 %	19.98 % 18.84 %	1.92 % 2.03 %
Food & Drink	5041 5047	3880 3961	1060 983	101 103	76.97 % 78.48 %	21.03 % 19.48 %	2.00 % 2.04 %
Home & Garden	4911 5030	3830 3924	976 1000	105 106	77.99 % 78.01 %	19.87 % 19.88 %	2.14 % 2.11 %
Finance	5187 5087	4202 4141	882 845	103 101	81.01 % 81.40 %	17.00 % 16.61 %	1.99 % 1.99 %
Health	4990 5242	4089 4295	799 833	102 114	81.94 % 81.93 %	16.01 % 15.89 %	2.04 % 2.17 %
Pets	5064 5249	3908 4084	1048 1065	108 100	77.17 % 77.81 %	20.70 % 20.29 %	2.13 % 1.91 %
Sport & Fitness	4964 5118	3838 3983	1030 1036	96 99	77.32 % 77.82 %	20.75 % 20.24 %	1.93 % 1.93 %
Job & Career	4917 4920	3695 3733	1123 1086	99 101	75.15 % 75.87 %	22.84 % 22.07 %	2.01 % 2.05 %
Dating	4963 5185	3653 3895	1210 1199	100 91	73.60 % 75.12 %	24.38 % 23.12 %	2.01 % 1.76 %
Other	5019 5070	3994 4041	913 917	112 112	79.58 % 79.70 %	18.19 % 18.09 %	2.23 % 2.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4490 4574	3294 3413	1111 1063	85 98	73.36 % 74.62 %	24.74 % 23.24 %	1.89 % 2.14 %
Outlook Mail	4554 4751	3450 3647	1009 1018	95 86	75.76 % 76.76 %	22.16 % 21.43 %	2.09 % 1.81 %
Yahoo Mail	4733 4783	3613 3724	1022 963	98 96	76.34 % 77.86 %	21.59 % 20.13 %	2.07 % 2.01 %
AOL Mail	4753 4888	3652 3789	1003 1005	98 94	76.84 % 77.52 %	21.10 % 20.56 %	2.06 % 1.92 %
Mail.com	4829 4735	3857 3750	871 902	101 83	79.87 % 79.20 %	18.04 % 19.05 %	2.09 % 1.75 %
Yandex Mail	4621 4625	3537 3626	990 906	94 93	76.54 % 78.40 %	21.42 % 19.59 %	2.03 % 2.01 %
GMX Mail	4662 4740	3517 3654	1045 987	100 99	75.44 % 77.09 %	22.42 % 20.82 %	2.15 % 2.09 %
Zoho Mail	4636 4646	3676 3703	865 864	95 79	79.29 % 79.70 %	18.66 % 18.60 %	2.05 % 1.70 %
ProtonMail	4513 4559	3599 3626	831 839	83 94	79.75 % 79.53 %	18.41 % 18.40 %	1.84 % 2.06 %
Custom Mail	4622 4571	3768 3700	751 774	103 97	81.52 % 80.95 %	16.25 % 16.93 %	2.23 % 2.12 %
iCloud Mail	4550 4710	3366 3519	1091 1100	93 91	73.98 % 74.71 %	23.98 % 23.35 %	2.04 % 1.93 %
Tuta	4689 4704	3755 3810	835 793	99 101	80.08 % 80.99 %	17.81 % 16.86 %	2.11 % 2.15 %
Juno.com	4771 4861	3796 3974	880 786	95 101	79.56 % 81.75 %	18.44 % 16.17 %	1.99 % 2.08 %
Mailfence	4496 4771	3603 3819	804 850	89 102	80.14 % 80.05 %	17.88 % 17.82 %	1.98 % 2.14 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.