Postmark and HubSpot Email Deliverability Comparison

Postmark

HubSpot

In this comparison, the deliverability of Postmark and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.137 65.067	50.600 50.039	13.149 13.466	1.388 1.562

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.68 % 76.90 %	20.19 % 20.70 %	2.13 % 2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5071 4863	3914 3726	1056 1029	101 108	77.18 % 76.62 %	20.82 % 21.16 %	1.99 % 2.22 %
Elektronics	4882 4968	3796 3866	979 984	107 118	77.76 % 77.82 %	20.05 % 19.81 %	2.19 % 2.38 %
Entertainment	4910 5025	3793 3859	1011 1051	106 115	77.25 % 76.80 %	20.59 % 20.92 %	2.16 % 2.29 %
Cosmetics & Beauty	5043 4922	3928 3796	1011 1014	104 112	77.89 % 77.12 %	20.05 % 20.60 %	2.06 % 2.28 %
Food & Drink	5038 5133	3866 3927	1075 1076	97 130	76.74 % 76.50 %	21.34 % 20.96 %	1.93 % 2.53 %
Home & Garden	5083 4925	3928 3779	1044 1026	111 120	77.28 % 76.73 %	20.54 % 20.83 %	2.18 % 2.44 %
Finance	5308 4894	4312 3902	881 874	115 118	81.24 % 79.73 %	16.60 % 17.86 %	2.17 % 2.41 %
Health	5000 5098	4060 4068	830 892	110 138	81.20 % 79.80 %	16.60 % 17.50 %	2.20 % 2.71 %
Pets	5137 5109	3965 3877	1063 1101	109 131	77.19 % 75.89 %	20.69 % 21.55 %	2.12 % 2.56 %
Sport & Fitness	4944 5042	3845 3872	997 1062	102 108	77.77 % 76.79 %	20.17 % 21.06 %	2.06 % 2.14 %
Job & Career	4922 4978	3676 3726	1142 1132	104 120	74.69 % 74.85 %	23.20 % 22.74 %	2.11 % 2.41 %
Dating	4871 5182	3605 3766	1165 1299	101 117	74.01 % 72.67 %	23.92 % 25.07 %	2.07 % 2.26 %
Other	4928 4928	3912 3875	895 926	121 127	79.38 % 78.63 %	18.16 % 18.79 %	2.46 % 2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4479 4639	3323 3360	1062 1157	94 122	74.19 % 72.43 %	23.71 % 24.94 %	2.10 % 2.63 %
Outlook Mail	4531 4580	3444 3447	991 1028	96 105	76.01 % 75.26 %	21.87 % 22.45 %	2.12 % 2.29 %
Yahoo Mail	4597 4883	3508 3709	991 1056	98 118	76.31 % 75.96 %	21.56 % 21.63 %	2.13 % 2.42 %
AOL Mail	4857 4767	3756 3606	996 1048	105 113	77.33 % 75.65 %	20.51 % 21.98 %	2.16 % 2.37 %
Mail.com	4956 4606	3934 3563	923 935	99 108	79.38 % 77.36 %	18.62 % 20.30 %	2.00 % 2.34 %
Yandex Mail	4687 4460	3562 3411	1019 948	106 101	76.00 % 76.48 %	21.74 % 21.26 %	2.26 % 2.26 %
GMX Mail	4506 4616	3390 3478	1018 1027	98 111	75.23 % 75.35 %	22.59 % 22.25 %	2.17 % 2.40 %
Zoho Mail	4645 4667	3625 3640	924 926	96 101	78.04 % 77.99 %	19.89 % 19.84 %	2.07 % 2.16 %
ProtonMail	4620 4559	3706 3577	824 868	90 114	80.22 % 78.46 %	17.84 % 19.04 %	1.95 % 2.50 %
Custom Mail	4614 4572	3728 3645	781 819	105 108	80.80 % 79.72 %	16.93 % 17.91 %	2.28 % 2.36 %
iCloud Mail	4518 4699	3365 3437	1052 1149	101 113	74.48 % 73.14 %	23.28 % 24.45 %	2.24 % 2.40 %
Tuta	4771 4599	3807 3659	863 826	101 114	79.79 % 79.56 %	18.09 % 17.96 %	2.12 % 2.48 %
Juno.com	4871 4774	3869 3832	892 826	110 116	79.43 % 80.27 %	18.31 % 17.30 %	2.26 % 2.43 %
Mailfence	4485 4646	3583 3675	813 853	89 118	79.89 % 79.10 %	18.13 % 18.36 %	1.98 % 2.54 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.