Postmark and HubSpot Email Deliverability Comparison

Postmark

HubSpot

In this comparison, the deliverability of Postmark and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.208 76.189	59.446 58.649	15.216 15.766	1.546 1.774

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.00 % 76.98 %	19.97 % 20.69 %	2.03 % 2.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5962 5747	4609 4416	1237 1206	116 125	77.31 % 76.84 %	20.75 % 20.98 %	1.95 % 2.18 %
Elektronics	5746 5801	4487 4514	1135 1154	124 133	78.09 % 77.81 %	19.75 % 19.89 %	2.16 % 2.29 %
Entertainment	5767 5782	4475 4434	1177 1221	115 127	77.60 % 76.69 %	20.41 % 21.12 %	1.99 % 2.20 %
Cosmetics & Beauty	5867 5778	4599 4453	1151 1198	117 127	78.39 % 77.07 %	19.62 % 20.73 %	1.99 % 2.20 %
Food & Drink	5848 6016	4519 4623	1222 1247	107 146	77.27 % 76.85 %	20.90 % 20.73 %	1.83 % 2.43 %
Home & Garden	5964 5763	4638 4430	1204 1194	122 139	77.77 % 76.87 %	20.19 % 20.72 %	2.05 % 2.41 %
Finance	6130 5662	4988 4542	1017 988	125 132	81.37 % 80.22 %	16.59 % 17.45 %	2.04 % 2.33 %
Health	5936 5989	4850 4795	963 1039	123 155	81.70 % 80.06 %	16.22 % 17.35 %	2.07 % 2.59 %
Pets	6013 6008	4653 4556	1238 1305	122 147	77.38 % 75.83 %	20.59 % 21.72 %	2.03 % 2.45 %
Sport & Fitness	5783 5882	4507 4509	1161 1248	115 125	77.94 % 76.66 %	20.08 % 21.22 %	1.99 % 2.13 %
Job & Career	5694 5853	4272 4377	1306 1341	116 135	75.03 % 74.78 %	22.94 % 22.91 %	2.04 % 2.31 %
Dating	5757 6038	4271 4379	1375 1524	111 135	74.19 % 72.52 %	23.88 % 25.24 %	1.93 % 2.24 %
Other	5741 5870	4578 4621	1030 1101	133 148	79.74 % 78.72 %	17.94 % 18.76 %	2.32 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5221 5432	3883 3937	1236 1354	102 141	74.37 % 72.48 %	23.67 % 24.93 %	1.95 % 2.60 %
Outlook Mail	5281 5326	4016 4011	1158 1193	107 122	76.05 % 75.31 %	21.93 % 22.40 %	2.03 % 2.29 %
Yahoo Mail	5483 5741	4202 4359	1170 1248	111 134	76.64 % 75.93 %	21.34 % 21.74 %	2.02 % 2.33 %
AOL Mail	5582 5571	4329 4228	1136 1217	117 126	77.55 % 75.89 %	20.35 % 21.85 %	2.10 % 2.26 %
Mail.com	5748 5561	4587 4327	1051 1105	110 129	79.80 % 77.81 %	18.28 % 19.87 %	1.91 % 2.32 %
Yandex Mail	5529 5248	4238 4024	1173 1112	118 112	76.65 % 76.68 %	21.22 % 21.19 %	2.13 % 2.13 %
GMX Mail	5207 5406	3936 4057	1164 1221	107 128	75.59 % 75.05 %	22.35 % 22.59 %	2.05 % 2.37 %
Zoho Mail	5432 5472	4256 4281	1070 1073	106 118	78.35 % 78.23 %	19.70 % 19.61 %	1.95 % 2.16 %
ProtonMail	5417 5282	4360 4144	958 1010	99 128	80.49 % 78.46 %	17.69 % 19.12 %	1.83 % 2.42 %
Custom Mail	5335 5386	4329 4303	889 960	117 123	81.14 % 79.89 %	16.66 % 17.82 %	2.19 % 2.28 %
iCloud Mail	5272 5516	3941 4036	1219 1351	112 129	74.75 % 73.17 %	23.12 % 24.49 %	2.12 % 2.34 %
Tuta	5623 5279	4510 4193	999 961	114 125	80.21 % 79.43 %	17.77 % 18.20 %	2.03 % 2.37 %
Juno.com	5731 5556	4578 4457	1029 972	124 127	79.88 % 80.22 %	17.95 % 17.49 %	2.16 % 2.29 %
Mailfence	5347 5413	4281 4292	964 989	102 132	80.06 % 79.29 %	18.03 % 18.27 %	1.91 % 2.44 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.