Postmark and HubSpot Email Deliverability Comparison

Postmark

HubSpot

In this comparison, the deliverability of Postmark and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.798 76.378	59.444 58.655	15.641 15.934	1.713 1.789

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 76.80 %	20.37 % 20.86 %	2.23 % 2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6023 5752	4621 4409	1271 1221	131 122	76.72 % 76.65 %	21.10 % 21.23 %	2.17 % 2.12 %
Elektronics	5836 5967	4530 4611	1176 1220	130 136	77.62 % 77.28 %	20.15 % 20.45 %	2.23 % 2.28 %
Entertainment	5800 5777	4456 4429	1225 1221	119 127	76.83 % 76.67 %	21.12 % 21.14 %	2.05 % 2.20 %
Cosmetics & Beauty	5908 5840	4597 4492	1184 1219	127 129	77.81 % 76.92 %	20.04 % 20.87 %	2.15 % 2.21 %
Food & Drink	5933 6046	4555 4629	1256 1268	122 149	76.77 % 76.56 %	21.17 % 20.97 %	2.06 % 2.46 %
Home & Garden	6024 5763	4641 4424	1249 1207	134 132	77.04 % 76.77 %	20.73 % 20.94 %	2.22 % 2.29 %
Finance	6100 5687	4945 4538	1013 1014	142 135	81.07 % 79.80 %	16.61 % 17.83 %	2.33 % 2.37 %
Health	6121 6033	4955 4832	1027 1042	139 159	80.95 % 80.09 %	16.78 % 17.27 %	2.27 % 2.64 %
Pets	6016 5958	4606 4514	1275 1299	135 145	76.56 % 75.76 %	21.19 % 21.80 %	2.24 % 2.43 %
Sport & Fitness	5696 5774	4426 4424	1145 1223	125 127	77.70 % 76.62 %	20.10 % 21.18 %	2.19 % 2.20 %
Job & Career	5828 5844	4344 4351	1351 1355	133 138	74.54 % 74.45 %	23.18 % 23.19 %	2.28 % 2.36 %
Dating	5816 6035	4275 4362	1409 1533	132 140	73.50 % 72.28 %	24.23 % 25.40 %	2.27 % 2.32 %
Other	5697 5902	4493 4640	1060 1112	144 150	78.87 % 78.62 %	18.61 % 18.84 %	2.53 % 2.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5291 5465	3899 3965	1274 1359	118 141	73.69 % 72.55 %	24.08 % 24.87 %	2.23 % 2.58 %
Outlook Mail	5439 5319	4102 3985	1216 1216	121 118	75.42 % 74.92 %	22.36 % 22.86 %	2.22 % 2.22 %
Yahoo Mail	5571 5777	4230 4363	1222 1282	119 132	75.93 % 75.52 %	21.94 % 22.19 %	2.14 % 2.28 %
AOL Mail	5502 5568	4233 4225	1137 1216	132 127	76.94 % 75.88 %	20.67 % 21.84 %	2.40 % 2.28 %
Mail.com	5715 5561	4517 4317	1074 1112	124 132	79.04 % 77.63 %	18.79 % 20.00 %	2.17 % 2.37 %
Yandex Mail	5557 5259	4241 4017	1193 1129	123 113	76.32 % 76.38 %	21.47 % 21.47 %	2.21 % 2.15 %
GMX Mail	5337 5487	4004 4123	1212 1235	121 129	75.02 % 75.14 %	22.71 % 22.51 %	2.27 % 2.35 %
Zoho Mail	5427 5411	4225 4228	1085 1060	117 123	77.85 % 78.14 %	19.99 % 19.59 %	2.16 % 2.27 %
ProtonMail	5458 5330	4373 4190	975 1014	110 126	80.12 % 78.61 %	17.86 % 19.02 %	2.02 % 2.36 %
Custom Mail	5333 5367	4300 4276	914 966	119 125	80.63 % 79.67 %	17.14 % 18.00 %	2.23 % 2.33 %
iCloud Mail	5380 5558	3973 4065	1279 1358	128 135	73.85 % 73.14 %	23.77 % 24.43 %	2.38 % 2.43 %
Tuta	5717 5318	4544 4203	1046 991	127 124	79.48 % 79.03 %	18.30 % 18.63 %	2.22 % 2.33 %
Juno.com	5712 5468	4540 4353	1033 988	139 127	79.48 % 79.61 %	18.08 % 18.07 %	2.43 % 2.32 %
Mailfence	5359 5490	4263 4345	981 1008	115 137	79.55 % 79.14 %	18.31 % 18.36 %	2.15 % 2.50 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.