Postmark and HubSpot Email Deliverability Comparison

Postmark

HubSpot

In this comparison, the deliverability of Postmark and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.445 64.221	50.822 52.236	11.778 11.235	1.354 1.172

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.10 % 81.34 %	18.56 % 17.49 %	2.13 % 1.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4784 4948	3827 4000	896 875	102 96	80.00 % 80.84 %	18.73 % 17.68 %	2.13 % 1.94 %
Elektronics	4743 4767	3808 3908	875 803	101 84	80.29 % 81.98 %	18.45 % 16.84 %	2.13 % 1.76 %
Entertainment	5083 4801	4042 3896	963 843	120 88	79.52 % 81.15 %	18.95 % 17.56 %	2.36 % 1.83 %
Cosmetics & Beauty	4728 4762	3806 3897	876 813	96 88	80.50 % 81.84 %	18.53 % 17.07 %	2.03 % 1.85 %
Food & Drink	4798 4908	3836 3987	913 880	93 92	79.95 % 81.23 %	19.03 % 17.93 %	1.94 % 1.87 %
Home & Garden	4796 4970	3857 4027	863 880	104 93	80.42 % 81.03 %	17.99 % 17.71 %	2.17 % 1.87 %
Finance	4978 5054	4085 4233	845 764	103 93	82.06 % 83.76 %	16.97 % 15.12 %	2.07 % 1.84 %
Health	4709 5160	3895 4324	721 778	98 94	82.71 % 83.80 %	15.31 % 15.08 %	2.08 % 1.82 %
Pets	4983 5111	3962 4107	938 942	113 90	79.51 % 80.36 %	18.82 % 18.43 %	2.27 % 1.76 %
Sport & Fitness	5096 5079	4048 4098	976 916	108 92	79.43 % 80.69 %	19.15 % 18.04 %	2.12 % 1.81 %
Job & Career	4854 4919	3814 3914	983 949	101 94	78.57 % 79.57 %	20.25 % 19.29 %	2.08 % 1.91 %
Dating	4857 4837	3741 3808	1049 976	103 76	77.02 % 78.73 %	21.60 % 20.18 %	2.12 % 1.57 %
Other	5036 4905	4101 4037	880 816	112 92	81.43 % 82.30 %	17.47 % 16.64 %	2.22 % 1.88 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4638 4596	3591 3645	1000 907	93 88	77.43 % 79.31 %	21.56 % 19.73 %	2.01 % 1.91 %
Outlook Mail	4562 4930	3585 3947	909 908	101 87	78.58 % 80.06 %	19.93 % 18.42 %	2.21 % 1.76 %
Yahoo Mail	4625 4660	3657 3761	908 842	101 83	79.07 % 80.71 %	19.63 % 18.07 %	2.18 % 1.78 %
AOL Mail	4633 4836	3688 3904	873 893	95 85	79.60 % 80.73 %	18.84 % 18.47 %	2.05 % 1.76 %
Mail.com	4620 4772	3772 3915	766 813	97 78	81.65 % 82.04 %	16.58 % 17.04 %	2.10 % 1.63 %
Yandex Mail	4706 4579	3758 3732	882 804	101 80	79.86 % 81.50 %	18.74 % 17.56 %	2.15 % 1.75 %
GMX Mail	4690 4742	3679 3829	928 852	111 90	78.44 % 80.75 %	19.79 % 17.97 %	2.37 % 1.90 %
Zoho Mail	4704 4617	3835 3788	817 784	99 78	81.53 % 82.04 %	17.37 % 16.98 %	2.10 % 1.69 %
ProtonMail	4536 4548	3702 3748	801 748	94 89	81.61 % 82.41 %	17.66 % 16.45 %	2.07 % 1.96 %
Custom Mail	4667 4592	3866 3825	748 710	103 85	82.84 % 83.30 %	16.03 % 15.46 %	2.21 % 1.85 %
iCloud Mail	4614 4740	3582 3726	966 955	99 83	77.63 % 78.61 %	20.94 % 20.15 %	2.15 % 1.75 %
Tuta	4645 4574	3785 3807	801 725	99 88	81.49 % 83.23 %	17.24 % 15.85 %	2.13 % 1.92 %
Juno.com	4779 4790	3901 3997	834 726	101 93	81.63 % 83.44 %	17.45 % 15.16 %	2.11 % 1.94 %
Mailfence	3026 3245	2421 2612	545 568	60 65	80.01 % 80.49 %	18.01 % 17.50 %	1.98 % 2.00 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.