Postmark and HubSpot Email Deliverability Comparison

Postmark

HubSpot

In this comparison, the deliverability of Postmark and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.301 76.317	59.644 58.417	15.881 16.122	1.776 1.778

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.16 % 76.55 %	20.54 % 21.13 %	2.30 % 2.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6223 5759	4769 4399	1314 1231	140 129	76.64 % 76.38 %	21.12 % 21.38 %	2.25 % 2.24 %
Elektronics	5871 5987	4570 4618	1167 1228	134 141	77.84 % 77.13 %	19.88 % 20.51 %	2.28 % 2.36 %
Entertainment	5960 5705	4591 4350	1247 1225	122 130	77.03 % 76.25 %	20.92 % 21.47 %	2.05 % 2.28 %
Cosmetics & Beauty	5909 5801	4594 4416	1189 1253	126 132	77.75 % 76.12 %	20.12 % 21.60 %	2.13 % 2.28 %
Food & Drink	5893 5993	4518 4578	1249 1270	126 145	76.67 % 76.39 %	21.19 % 21.19 %	2.14 % 2.42 %
Home & Garden	6020 5838	4626 4482	1255 1223	139 133	76.84 % 76.77 %	20.85 % 20.95 %	2.31 % 2.28 %
Finance	5866 5546	4707 4457	1016 968	143 121	80.24 % 80.36 %	17.32 % 17.45 %	2.44 % 2.18 %
Health	6028 6076	4852 4856	1041 1069	135 151	80.49 % 79.92 %	17.27 % 17.59 %	2.24 % 2.49 %
Pets	6083 6015	4634 4559	1310 1312	139 144	76.18 % 75.79 %	21.54 % 21.81 %	2.29 % 2.39 %
Sport & Fitness	5716 5788	4412 4417	1165 1236	139 135	77.19 % 76.31 %	20.38 % 21.35 %	2.43 % 2.33 %
Job & Career	5918 6033	4407 4488	1369 1407	142 138	74.47 % 74.39 %	23.13 % 23.32 %	2.40 % 2.29 %
Dating	5907 6032	4330 4316	1439 1576	138 140	73.30 % 71.55 %	24.36 % 26.13 %	2.34 % 2.32 %
Other	5907 5744	4634 4481	1120 1124	153 139	78.45 % 78.01 %	18.96 % 19.57 %	2.59 % 2.42 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5360 5435	3949 3926	1278 1378	133 131	73.68 % 72.24 %	23.84 % 25.35 %	2.48 % 2.41 %
Outlook Mail	5461 5458	4108 4093	1232 1252	121 113	75.22 % 74.99 %	22.56 % 22.94 %	2.22 % 2.07 %
Yahoo Mail	5550 5693	4209 4265	1223 1295	118 133	75.84 % 74.92 %	22.04 % 22.75 %	2.13 % 2.34 %
AOL Mail	5429 5472	4148 4130	1153 1215	128 127	76.40 % 75.48 %	21.24 % 22.20 %	2.36 % 2.32 %
Mail.com	5528 5610	4361 4339	1042 1140	125 131	78.89 % 77.34 %	18.85 % 20.32 %	2.26 % 2.34 %
Yandex Mail	5569 5237	4255 3993	1192 1139	122 105	76.41 % 76.25 %	21.40 % 21.75 %	2.19 % 2.00 %
GMX Mail	5418 5568	4051 4176	1244 1264	123 128	74.77 % 75.00 %	22.96 % 22.70 %	2.27 % 2.30 %
Zoho Mail	5521 5406	4308 4191	1088 1080	125 135	78.03 % 77.52 %	19.71 % 19.98 %	2.26 % 2.50 %
ProtonMail	5639 5386	4482 4259	1032 996	125 131	79.48 % 79.08 %	18.30 % 18.49 %	2.22 % 2.43 %
Custom Mail	5386 5249	4313 4188	957 943	116 118	80.08 % 79.79 %	17.77 % 17.97 %	2.15 % 2.25 %
iCloud Mail	5534 5507	4043 4018	1354 1347	137 142	73.06 % 72.96 %	24.47 % 24.46 %	2.48 % 2.58 %
Tuta	5675 5269	4483 4132	1062 1014	130 123	79.00 % 78.42 %	18.71 % 19.24 %	2.29 % 2.33 %
Juno.com	5728 5456	4584 4291	998 1044	146 121	80.03 % 78.65 %	17.42 % 19.13 %	2.55 % 2.22 %
Mailfence	5503 5571	4350 4416	1026 1015	127 140	79.05 % 79.27 %	18.64 % 18.22 %	2.31 % 2.51 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.