Moosend and Postmark Email Deliverability Comparison

In this comparison, the deliverability of Moosend and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
401.838 8.760	313.987 7.088	74.527 1.300	13.324 372

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.14 % 80.91 %	18.55 % 14.84 %	3.32 % 4.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	31298 680	25435 565	4955 90	908 25	81.27 % 83.09 %	15.83 % 13.24 %	2.90 % 3.68 %
Elektronics	30496 698	24061 582	5504 94	931 22	78.90 % 83.38 %	18.05 % 13.47 %	3.05 % 3.15 %
Entertainment	30549 677	23853 548	5659 102	1037 27	78.08 % 80.95 %	18.52 % 15.07 %	3.39 % 3.99 %
Cosmetics & Beauty	31062 634	24194 506	5829 99	1039 29	77.89 % 79.81 %	18.77 % 15.62 %	3.34 % 4.57 %
Food & Drink	30533 656	24781 553	4850 85	902 18	81.16 % 84.30 %	15.88 % 12.96 %	2.95 % 2.74 %
Home & Garden	31093 697	25216 580	4922 88	955 29	81.10 % 83.21 %	15.83 % 12.63 %	3.07 % 4.16 %
Finance	30875 724	23082 555	6619 123	1174 46	74.76 % 76.66 %	21.44 % 16.99 %	3.80 % 6.35 %
Health	31472 657	23734 523	6620 104	1118 30	75.41 % 79.60 %	21.03 % 15.83 %	3.55 % 4.57 %
Pets	30714 706	24708 576	5054 100	952 30	80.45 % 81.59 %	16.46 % 14.16 %	3.10 % 4.25 %
Sport & Fitness	30538 621	23572 505	5914 95	1052 21	77.19 % 81.32 %	19.37 % 15.30 %	3.44 % 3.38 %
Job & Career	31274 702	23862 547	6269 120	1143 35	76.30 % 77.92 %	20.05 % 17.09 %	3.65 % 4.99 %
Dating	31093 625	22745 493	7230 103	1118 29	73.15 % 78.88 %	23.25 % 16.48 %	3.60 % 4.64 %
Other	30841 683	24744 555	5102 97	995 31	80.23 % 81.26 %	16.54 % 14.20 %	3.23 % 4.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40053 691	29967 516	8609 135	1477 40	74.82 % 74.67 %	21.49 % 19.54 %	3.69 % 5.79 %
Outlook Mail	40798 657	30768 514	8510 109	1520 34	75.42 % 78.23 %	20.86 % 16.59 %	3.73 % 5.18 %
Yahoo Mail	40171 636	31301 510	7523 99	1347 27	77.92 % 80.19 %	18.73 % 15.57 %	3.35 % 4.25 %
AOL Mail	40154 656	31255 526	7520 102	1379 28	77.84 % 80.18 %	18.73 % 15.55 %	3.43 % 4.27 %
Mail.com	39691 679	31353 557	7000 96	1338 26	78.99 % 82.03 %	17.64 % 14.14 %	3.37 % 3.83 %
Yandex Mail	40119 590	30681 467	8011 98	1427 25	76.47 % 79.15 %	19.97 % 16.61 %	3.56 % 4.24 %
GMX Mail	39943 688	31492 567	7224 93	1227 28	78.84 % 82.41 %	18.09 % 13.52 %	3.07 % 4.07 %
Zoho Mail	40022 691	31955 573	6868 93	1199 25	79.84 % 82.92 %	17.16 % 13.46 %	3.00 % 3.62 %
ProtonMail	39518 678	31633 580	6705 81	1180 17	80.05 % 85.55 %	16.97 % 11.95 %	2.99 % 2.51 %
Custom Mail	39346 692	31931 573	6263 88	1152 31	81.15 % 82.80 %	15.92 % 12.72 %	2.93 % 4.48 %
iCloud Mail	690 651	530 497	123 122	37 32	76.81 % 76.34 %	17.83 % 18.74 %	5.36 % 4.92 %
Tuta	673 746	560 623	87 95	26 28	83.21 % 83.51 %	12.93 % 12.73 %	3.86 % 3.75 %
Juno.com	660 705	561 585	84 89	15 31	85.00 % 82.98 %	12.73 % 12.62 %	2.27 % 4.40 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.