Moosend and Postmark Email Deliverability Comparison

In this comparison, the deliverability of Moosend and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
454.924 62.077	357.605 50.973	81.972 8.694	15.347 2.410

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.61 % 82.11 %	18.02 % 14.01 %	3.37 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35361 4830	28893 4056	5445 592	1023 182	81.71 % 83.98 %	15.40 % 12.26 %	2.89 % 3.77 %
Elektronics	34567 4784	27443 3986	6035 631	1089 167	79.39 % 83.32 %	17.46 % 13.19 %	3.15 % 3.49 %
Entertainment	34541 4674	27115 3825	6226 665	1200 184	78.50 % 81.84 %	18.02 % 14.23 %	3.47 % 3.94 %
Cosmetics & Beauty	35212 4777	27615 3902	6404 679	1193 196	78.42 % 81.68 %	18.19 % 14.21 %	3.39 % 4.10 %
Food & Drink	34640 4630	28249 3945	5346 545	1045 140	81.55 % 85.21 %	15.43 % 11.77 %	3.02 % 3.02 %
Home & Garden	35248 4818	28718 4086	5425 570	1105 162	81.47 % 84.81 %	15.39 % 11.83 %	3.13 % 3.36 %
Finance	34992 4847	26360 3831	7281 783	1351 233	75.33 % 79.04 %	20.81 % 16.15 %	3.86 % 4.81 %
Health	35435 4745	26934 3829	7222 712	1279 204	76.01 % 80.70 %	20.38 % 15.01 %	3.61 % 4.30 %
Pets	34926 4821	28214 4013	5607 627	1105 181	80.78 % 83.24 %	16.05 % 13.01 %	3.16 % 3.75 %
Sport & Fitness	34569 4709	26823 3824	6524 710	1222 175	77.59 % 81.21 %	18.87 % 15.08 %	3.53 % 3.72 %
Job & Career	35339 4745	27092 3782	6923 759	1324 204	76.66 % 79.70 %	19.59 % 16.00 %	3.75 % 4.30 %
Dating	35225 4746	26041 3771	7905 765	1279 210	73.93 % 79.46 %	22.44 % 16.12 %	3.63 % 4.42 %
Other	34869 4951	28108 4123	5629 656	1132 172	80.61 % 83.28 %	16.14 % 13.25 %	3.25 % 3.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44145 4728	33115 3610	9357 871	1673 247	75.01 % 76.35 %	21.20 % 18.42 %	3.79 % 5.22 %
Outlook Mail	44903 4561	34051 3660	9147 713	1705 188	75.83 % 80.25 %	20.37 % 15.63 %	3.80 % 4.12 %
Yahoo Mail	44295 4764	34667 3877	8124 699	1504 188	78.26 % 81.38 %	18.34 % 14.67 %	3.40 % 3.95 %
AOL Mail	44101 4865	34488 3963	8096 705	1517 197	78.20 % 81.46 %	18.36 % 14.49 %	3.44 % 4.05 %
Mail.com	43807 4799	34781 3957	7554 651	1472 191	79.40 % 82.45 %	17.24 % 13.57 %	3.36 % 3.98 %
Yandex Mail	44150 4676	33908 3761	8641 724	1601 191	76.80 % 80.43 %	19.57 % 15.48 %	3.63 % 4.08 %
GMX Mail	44071 4739	34974 3982	7730 585	1367 172	79.36 % 84.03 %	17.54 % 12.34 %	3.10 % 3.63 %
Zoho Mail	43998 4909	35298 4131	7363 614	1337 164	80.23 % 84.15 %	16.73 % 12.51 %	3.04 % 3.34 %
ProtonMail	43613 4740	35122 4028	7187 546	1304 166	80.53 % 84.98 %	16.48 % 11.52 %	2.99 % 3.50 %
Custom Mail	43433 4800	35403 4082	6747 561	1283 157	81.51 % 85.04 %	15.53 % 11.69 %	2.95 % 3.27 %
iCloud Mail	4910 4793	3783 3721	866 844	261 228	77.05 % 77.63 %	17.64 % 17.61 %	5.32 % 4.76 %
Tuta	4781 4930	4015 4153	601 616	165 161	83.98 % 84.24 %	12.57 % 12.49 %	3.45 % 3.27 %
Juno.com	4717 4773	4000 4048	559 565	158 160	84.80 % 84.81 %	11.85 % 11.84 %	3.35 % 3.35 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.