Newsletter2Go and Postmark Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 8.760	28.449 7.088	11.943 1.300	446 372

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 80.91 %	29.24 % 14.84 %	1.09 % 4.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 680	2310 565	763 90	35 25	74.32 % 83.09 %	24.55 % 13.24 %	1.13 % 3.68 %
Elektronics	3168 698	2203 582	930 94	35 22	69.54 % 83.38 %	29.36 % 13.47 %	1.10 % 3.15 %
Entertainment	3097 677	2149 548	920 102	28 27	69.39 % 80.95 %	29.71 % 15.07 %	0.90 % 3.99 %
Cosmetics & Beauty	3104 634	2138 506	928 99	38 29	68.88 % 79.81 %	29.90 % 15.62 %	1.22 % 4.57 %
Food & Drink	2988 656	2221 553	729 85	38 18	74.33 % 84.30 %	24.40 % 12.96 %	1.27 % 2.74 %
Home & Garden	3198 697	2374 580	790 88	34 29	74.23 % 83.21 %	24.70 % 12.63 %	1.06 % 4.16 %
Finance	3213 724	2065 555	1111 123	37 46	64.27 % 76.66 %	34.58 % 16.99 %	1.15 % 6.35 %
Health	3194 657	2052 523	1109 104	33 30	64.25 % 79.60 %	34.72 % 15.83 %	1.03 % 4.57 %
Pets	3075 706	2277 576	768 100	30 30	74.05 % 81.59 %	24.98 % 14.16 %	0.98 % 4.25 %
Sport & Fitness	3244 621	2247 505	961 95	36 21	69.27 % 81.32 %	29.62 % 15.30 %	1.11 % 3.38 %
Job & Career	3038 702	2106 547	898 120	34 35	69.32 % 77.92 %	29.56 % 17.09 %	1.12 % 4.99 %
Dating	3120 625	1854 493	1226 103	40 29	59.42 % 78.88 %	39.29 % 16.48 %	1.28 % 4.64 %
Other	3291 683	2453 555	810 97	28 31	74.54 % 81.26 %	24.61 % 14.20 %	0.85 % 4.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 691	2512 516	1366 135	40 40	64.11 % 74.67 %	34.86 % 19.54 %	1.02 % 5.79 %
Outlook Mail	4078 657	2660 514	1375 109	43 34	65.23 % 78.23 %	33.72 % 16.59 %	1.05 % 5.18 %
Yahoo Mail	4200 636	2966 510	1187 99	47 27	70.62 % 80.19 %	28.26 % 15.57 %	1.12 % 4.25 %
AOL Mail	4366 656	3106 526	1213 102	47 28	71.14 % 80.18 %	27.78 % 15.55 %	1.08 % 4.27 %
Mail.com	4218 679	3033 557	1137 96	48 26	71.91 % 82.03 %	26.96 % 14.14 %	1.14 % 3.83 %
Yandex Mail	4051 590	2782 467	1223 98	46 25	68.67 % 79.15 %	30.19 % 16.61 %	1.14 % 4.24 %
GMX Mail	4002 688	2712 567	1243 93	47 28	67.77 % 82.41 %	31.06 % 13.52 %	1.17 % 4.07 %
Zoho Mail	3898 691	2817 573	1038 93	43 25	72.27 % 82.92 %	26.63 % 13.46 %	1.10 % 3.62 %
ProtonMail	3953 678	2797 580	1112 81	44 17	70.76 % 85.55 %	28.13 % 11.95 %	1.11 % 2.51 %
Custom Mail	4154 692	3064 573	1049 88	41 31	73.76 % 82.80 %	25.25 % 12.72 %	0.99 % 4.48 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.