Newsletter2Go and Postmark Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 44.308	28.449 36.117	11.943 6.404	446 1.787

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 81.51 %	29.24 % 14.45 %	1.09 % 4.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 3433	2310 2867	763 434	35 132	74.32 % 83.51 %	24.55 % 12.64 %	1.13 % 3.85 %
Elektronics	3168 3414	2203 2823	930 466	35 125	69.54 % 82.69 %	29.36 % 13.65 %	1.10 % 3.66 %
Entertainment	3097 3342	2149 2714	920 492	28 136	69.39 % 81.21 %	29.71 % 14.72 %	0.90 % 4.07 %
Cosmetics & Beauty	3104 3358	2138 2715	928 496	38 147	68.88 % 80.85 %	29.90 % 14.77 %	1.22 % 4.38 %
Food & Drink	2988 3326	2221 2816	729 407	38 103	74.33 % 84.67 %	24.40 % 12.24 %	1.27 % 3.10 %
Home & Garden	3198 3410	2374 2873	790 419	34 118	74.23 % 84.25 %	24.70 % 12.29 %	1.06 % 3.46 %
Finance	3213 3489	2065 2723	1111 579	37 187	64.27 % 78.05 %	34.58 % 16.60 %	1.15 % 5.36 %
Health	3194 3338	2052 2671	1109 516	33 151	64.25 % 80.02 %	34.72 % 15.46 %	1.03 % 4.52 %
Pets	3075 3502	2277 2892	768 472	30 138	74.05 % 82.58 %	24.98 % 13.48 %	0.98 % 3.94 %
Sport & Fitness	3244 3373	2247 2723	961 521	36 129	69.27 % 80.73 %	29.62 % 15.45 %	1.11 % 3.82 %
Job & Career	3038 3392	2106 2684	898 555	34 153	69.32 % 79.13 %	29.56 % 16.36 %	1.12 % 4.51 %
Dating	3120 3355	1854 2663	1226 554	40 138	59.42 % 79.37 %	39.29 % 16.51 %	1.28 % 4.11 %
Other	3291 3576	2453 2953	810 493	28 130	74.54 % 82.58 %	24.61 % 13.79 %	0.85 % 3.64 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 3380	2512 2556	1366 635	40 189	64.11 % 75.62 %	34.86 % 18.79 %	1.02 % 5.59 %
Outlook Mail	4078 3267	2660 2603	1375 527	43 137	65.23 % 79.68 %	33.72 % 16.13 %	1.05 % 4.19 %
Yahoo Mail	4200 3432	2966 2776	1187 518	47 138	70.62 % 80.89 %	28.26 % 15.09 %	1.12 % 4.02 %
AOL Mail	4366 3495	3106 2818	1213 522	47 155	71.14 % 80.63 %	27.78 % 14.94 %	1.08 % 4.43 %
Mail.com	4218 3428	3033 2808	1137 481	48 139	71.91 % 81.91 %	26.96 % 14.03 %	1.14 % 4.05 %
Yandex Mail	4051 3340	2782 2660	1223 534	46 146	68.67 % 79.64 %	30.19 % 15.99 %	1.14 % 4.37 %
GMX Mail	4002 3391	2712 2828	1243 430	47 133	67.77 % 83.40 %	31.06 % 12.68 %	1.17 % 3.92 %
Zoho Mail	3898 3521	2817 2938	1038 457	43 126	72.27 % 83.44 %	26.63 % 12.98 %	1.10 % 3.58 %
ProtonMail	3953 3357	2797 2836	1112 398	44 123	70.76 % 84.48 %	28.13 % 11.86 %	1.11 % 3.66 %
Custom Mail	4154 3365	3064 2852	1049 408	41 105	73.76 % 84.75 %	25.25 % 12.12 %	0.99 % 3.12 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.