Newsletter2Go and Postmark Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 62.077	28.449 50.973	11.943 8.694	446 2.410

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 82.11 %	29.24 % 14.01 %	1.09 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 4830	2310 4056	763 592	35 182	74.32 % 83.98 %	24.55 % 12.26 %	1.13 % 3.77 %
Elektronics	3168 4784	2203 3986	930 631	35 167	69.54 % 83.32 %	29.36 % 13.19 %	1.10 % 3.49 %
Entertainment	3097 4674	2149 3825	920 665	28 184	69.39 % 81.84 %	29.71 % 14.23 %	0.90 % 3.94 %
Cosmetics & Beauty	3104 4777	2138 3902	928 679	38 196	68.88 % 81.68 %	29.90 % 14.21 %	1.22 % 4.10 %
Food & Drink	2988 4630	2221 3945	729 545	38 140	74.33 % 85.21 %	24.40 % 11.77 %	1.27 % 3.02 %
Home & Garden	3198 4818	2374 4086	790 570	34 162	74.23 % 84.81 %	24.70 % 11.83 %	1.06 % 3.36 %
Finance	3213 4847	2065 3831	1111 783	37 233	64.27 % 79.04 %	34.58 % 16.15 %	1.15 % 4.81 %
Health	3194 4745	2052 3829	1109 712	33 204	64.25 % 80.70 %	34.72 % 15.01 %	1.03 % 4.30 %
Pets	3075 4821	2277 4013	768 627	30 181	74.05 % 83.24 %	24.98 % 13.01 %	0.98 % 3.75 %
Sport & Fitness	3244 4709	2247 3824	961 710	36 175	69.27 % 81.21 %	29.62 % 15.08 %	1.11 % 3.72 %
Job & Career	3038 4745	2106 3782	898 759	34 204	69.32 % 79.70 %	29.56 % 16.00 %	1.12 % 4.30 %
Dating	3120 4746	1854 3771	1226 765	40 210	59.42 % 79.46 %	39.29 % 16.12 %	1.28 % 4.42 %
Other	3291 4951	2453 4123	810 656	28 172	74.54 % 83.28 %	24.61 % 13.25 %	0.85 % 3.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 4728	2512 3610	1366 871	40 247	64.11 % 76.35 %	34.86 % 18.42 %	1.02 % 5.22 %
Outlook Mail	4078 4561	2660 3660	1375 713	43 188	65.23 % 80.25 %	33.72 % 15.63 %	1.05 % 4.12 %
Yahoo Mail	4200 4764	2966 3877	1187 699	47 188	70.62 % 81.38 %	28.26 % 14.67 %	1.12 % 3.95 %
AOL Mail	4366 4865	3106 3963	1213 705	47 197	71.14 % 81.46 %	27.78 % 14.49 %	1.08 % 4.05 %
Mail.com	4218 4799	3033 3957	1137 651	48 191	71.91 % 82.45 %	26.96 % 13.57 %	1.14 % 3.98 %
Yandex Mail	4051 4676	2782 3761	1223 724	46 191	68.67 % 80.43 %	30.19 % 15.48 %	1.14 % 4.08 %
GMX Mail	4002 4739	2712 3982	1243 585	47 172	67.77 % 84.03 %	31.06 % 12.34 %	1.17 % 3.63 %
Zoho Mail	3898 4909	2817 4131	1038 614	43 164	72.27 % 84.15 %	26.63 % 12.51 %	1.10 % 3.34 %
ProtonMail	3953 4740	2797 4028	1112 546	44 166	70.76 % 84.98 %	28.13 % 11.52 %	1.11 % 3.50 %
Custom Mail	4154 4800	3064 4082	1049 561	41 157	73.76 % 85.04 %	25.25 % 11.69 %	0.99 % 3.27 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.