Newsletter2Go and Postmark Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 70.968	28.449 58.513	11.943 9.753	446 2.702

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 82.45 %	29.24 % 13.74 %	1.09 % 3.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 5537	2310 4670	763 662	35 205	74.32 % 84.34 %	24.55 % 11.96 %	1.13 % 3.70 %
Elektronics	3168 5505	2203 4609	930 710	35 186	69.54 % 83.72 %	29.36 % 12.90 %	1.10 % 3.38 %
Entertainment	3097 5319	2149 4371	920 741	28 207	69.39 % 82.18 %	29.71 % 13.93 %	0.90 % 3.89 %
Cosmetics & Beauty	3104 5459	2138 4481	928 760	38 218	68.88 % 82.08 %	29.90 % 13.92 %	1.22 % 3.99 %
Food & Drink	2988 5286	2221 4509	729 615	38 162	74.33 % 85.30 %	24.40 % 11.63 %	1.27 % 3.06 %
Home & Garden	3198 5504	2374 4690	790 635	34 179	74.23 % 85.21 %	24.70 % 11.54 %	1.06 % 3.25 %
Finance	3213 5547	2065 4403	1111 882	37 262	64.27 % 79.38 %	34.58 % 15.90 %	1.15 % 4.72 %
Health	3194 5399	2052 4378	1109 795	33 226	64.25 % 81.09 %	34.72 % 14.72 %	1.03 % 4.19 %
Pets	3075 5541	2277 4634	768 706	30 201	74.05 % 83.63 %	24.98 % 12.74 %	0.98 % 3.63 %
Sport & Fitness	3244 5361	2247 4375	961 794	36 192	69.27 % 81.61 %	29.62 % 14.81 %	1.11 % 3.58 %
Job & Career	3038 5466	2106 4371	898 862	34 233	69.32 % 79.97 %	29.56 % 15.77 %	1.12 % 4.26 %
Dating	3120 5448	1854 4352	1226 862	40 234	59.42 % 79.88 %	39.29 % 15.82 %	1.28 % 4.30 %
Other	3291 5596	2453 4670	810 729	28 197	74.54 % 83.45 %	24.61 % 13.03 %	0.85 % 3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 5436	2512 4170	1366 988	40 278	64.11 % 76.71 %	34.86 % 18.18 %	1.02 % 5.11 %
Outlook Mail	4078 5238	2660 4220	1375 802	43 216	65.23 % 80.57 %	33.72 % 15.31 %	1.05 % 4.12 %
Yahoo Mail	4200 5421	2966 4433	1187 778	47 210	70.62 % 81.77 %	28.26 % 14.35 %	1.12 % 3.87 %
AOL Mail	4366 5516	3106 4503	1213 787	47 226	71.14 % 81.64 %	27.78 % 14.27 %	1.08 % 4.10 %
Mail.com	4218 5408	3033 4479	1137 721	48 208	71.91 % 82.82 %	26.96 % 13.33 %	1.14 % 3.85 %
Yandex Mail	4051 5347	2782 4318	1223 814	46 215	68.67 % 80.76 %	30.19 % 15.22 %	1.14 % 4.02 %
GMX Mail	4002 5484	2712 4626	1243 665	47 193	67.77 % 84.35 %	31.06 % 12.13 %	1.17 % 3.52 %
Zoho Mail	3898 5625	2817 4750	1038 689	43 186	72.27 % 84.44 %	26.63 % 12.25 %	1.10 % 3.31 %
ProtonMail	3953 5409	2797 4615	1112 611	44 183	70.76 % 85.32 %	28.13 % 11.30 %	1.11 % 3.38 %
Custom Mail	4154 5524	3064 4718	1049 628	41 178	73.76 % 85.41 %	25.25 % 11.37 %	0.99 % 3.22 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.