MailerLite and Postmark Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
401.873 8.760	302.296 7.088	84.443 1.300	15.134 372

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.22 % 80.91 %	21.01 % 14.84 %	3.77 % 4.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30915 680	24147 565	5707 90	1061 25	78.11 % 83.09 %	18.46 % 13.24 %	3.43 % 3.68 %
Elektronics	30335 698	23042 582	6142 94	1151 22	75.96 % 83.38 %	20.25 % 13.47 %	3.79 % 3.15 %
Entertainment	30716 677	23154 548	6469 102	1093 27	75.38 % 80.95 %	21.06 % 15.07 %	3.56 % 3.99 %
Cosmetics & Beauty	31161 634	23314 506	6633 99	1214 29	74.82 % 79.81 %	21.29 % 15.62 %	3.90 % 4.57 %
Food & Drink	31168 656	24330 553	5767 85	1071 18	78.06 % 84.30 %	18.50 % 12.96 %	3.44 % 2.74 %
Home & Garden	30857 697	24132 580	5636 88	1089 29	78.21 % 83.21 %	18.26 % 12.63 %	3.53 % 4.16 %
Finance	31445 724	22561 555	7555 123	1329 46	71.75 % 76.66 %	24.03 % 16.99 %	4.23 % 6.35 %
Health	31047 657	22601 523	7275 104	1171 30	72.80 % 79.60 %	23.43 % 15.83 %	3.77 % 4.57 %
Pets	30908 706	23895 576	5927 100	1086 30	77.31 % 81.59 %	19.18 % 14.16 %	3.51 % 4.25 %
Sport & Fitness	31087 621	23015 505	6872 95	1200 21	74.03 % 81.32 %	22.11 % 15.30 %	3.86 % 3.38 %
Job & Career	31124 702	22829 547	7030 120	1265 35	73.35 % 77.92 %	22.59 % 17.09 %	4.06 % 4.99 %
Dating	30448 625	21534 493	7624 103	1290 29	70.72 % 78.88 %	25.04 % 16.48 %	4.24 % 4.64 %
Other	30662 683	23742 555	5806 97	1114 31	77.43 % 81.26 %	18.94 % 14.20 %	3.63 % 4.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39957 691	28742 516	9528 135	1687 40	71.93 % 74.67 %	23.85 % 19.54 %	4.22 % 5.79 %
Outlook Mail	40225 657	29282 514	9327 109	1616 34	72.80 % 78.23 %	23.19 % 16.59 %	4.02 % 5.18 %
Yahoo Mail	39830 636	29778 510	8469 99	1583 27	74.76 % 80.19 %	21.26 % 15.57 %	3.97 % 4.25 %
AOL Mail	39771 656	29775 526	8467 102	1529 28	74.87 % 80.18 %	21.29 % 15.55 %	3.84 % 4.27 %
Mail.com	40310 679	30612 557	8181 96	1517 26	75.94 % 82.03 %	20.30 % 14.14 %	3.76 % 3.83 %
Yandex Mail	39506 590	29099 467	8849 98	1558 25	73.66 % 79.15 %	22.40 % 16.61 %	3.94 % 4.24 %
GMX Mail	40145 688	30485 567	8253 93	1407 28	75.94 % 82.41 %	20.56 % 13.52 %	3.50 % 4.07 %
Zoho Mail	39861 691	30734 573	7717 93	1410 25	77.10 % 82.92 %	19.36 % 13.46 %	3.54 % 3.62 %
ProtonMail	39937 678	30756 580	7850 81	1331 17	77.01 % 85.55 %	19.66 % 11.95 %	3.33 % 2.51 %
Custom Mail	40311 692	31456 573	7454 88	1401 31	78.03 % 82.80 %	18.49 % 12.72 %	3.48 % 4.48 %
iCloud Mail	691 651	510 497	145 122	36 32	73.81 % 76.34 %	20.98 % 18.74 %	5.21 % 4.92 %
Tuta	662 746	536 623	102 95	24 28	80.97 % 83.51 %	15.41 % 12.73 %	3.63 % 3.75 %
Juno.com	667 705	531 585	101 89	35 31	79.61 % 82.98 %	15.14 % 12.62 %	5.25 % 4.40 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.