MailerLite and Postmark Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.114 62.077	343.434 50.973	93.932 8.694	17.748 2.410

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.46 % 82.11 %	20.64 % 14.01 %	3.90 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34964 4830	27382 4056	6352 592	1230 182	78.31 % 83.98 %	18.17 % 12.26 %	3.52 % 3.77 %
Elektronics	34435 4784	26270 3986	6837 631	1328 167	76.29 % 83.32 %	19.85 % 13.19 %	3.86 % 3.49 %
Entertainment	34728 4674	26257 3825	7190 665	1281 184	75.61 % 81.84 %	20.70 % 14.23 %	3.69 % 3.94 %
Cosmetics & Beauty	35343 4777	26556 3902	7385 679	1402 196	75.14 % 81.68 %	20.90 % 14.21 %	3.97 % 4.10 %
Food & Drink	35228 4630	27562 3945	6413 545	1253 140	78.24 % 85.21 %	18.20 % 11.77 %	3.56 % 3.02 %
Home & Garden	35059 4818	27476 4086	6305 570	1278 162	78.37 % 84.81 %	17.98 % 11.83 %	3.65 % 3.36 %
Finance	35532 4847	25601 3831	8366 783	1565 233	72.05 % 79.04 %	23.54 % 16.15 %	4.40 % 4.81 %
Health	35163 4745	25712 3829	8056 712	1395 204	73.12 % 80.70 %	22.91 % 15.01 %	3.97 % 4.30 %
Pets	34990 4821	27103 4013	6607 627	1280 181	77.46 % 83.24 %	18.88 % 13.01 %	3.66 % 3.75 %
Sport & Fitness	35068 4709	26032 3824	7633 710	1403 175	74.23 % 81.21 %	21.77 % 15.08 %	4.00 % 3.72 %
Job & Career	35154 4745	25839 3782	7835 759	1480 204	73.50 % 79.70 %	22.29 % 16.00 %	4.21 % 4.30 %
Dating	34735 4746	24708 3771	8476 765	1551 210	71.13 % 79.46 %	24.40 % 16.12 %	4.47 % 4.42 %
Other	34715 4951	26936 4123	6477 656	1302 172	77.59 % 83.28 %	18.66 % 13.25 %	3.75 % 3.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44038 4728	31661 3610	10441 871	1936 247	71.89 % 76.35 %	23.71 % 18.42 %	4.40 % 5.22 %
Outlook Mail	44353 4561	32388 3660	10127 713	1838 188	73.02 % 80.25 %	22.83 % 15.63 %	4.14 % 4.12 %
Yahoo Mail	43961 4764	32939 3877	9233 699	1789 188	74.93 % 81.38 %	21.00 % 14.67 %	4.07 % 3.95 %
AOL Mail	43857 4865	32923 3963	9220 705	1714 197	75.07 % 81.46 %	21.02 % 14.49 %	3.91 % 4.05 %
Mail.com	44241 4799	33685 3957	8856 651	1700 191	76.14 % 82.45 %	20.02 % 13.57 %	3.84 % 3.98 %
Yandex Mail	43691 4676	32244 3761	9657 724	1790 191	73.80 % 80.43 %	22.10 % 15.48 %	4.10 % 4.08 %
GMX Mail	44227 4739	33728 3982	8913 585	1586 172	76.26 % 84.03 %	20.15 % 12.34 %	3.59 % 3.63 %
Zoho Mail	44018 4909	34041 4131	8391 614	1586 164	77.33 % 84.15 %	19.06 % 12.51 %	3.60 % 3.34 %
ProtonMail	44154 4740	34132 4028	8502 546	1520 166	77.30 % 84.98 %	19.26 % 11.52 %	3.44 % 3.50 %
Custom Mail	44380 4800	34721 4082	8088 561	1571 157	78.24 % 85.04 %	18.22 % 11.69 %	3.54 % 3.27 %
iCloud Mail	4725 4793	3428 3721	1011 844	286 228	72.55 % 77.63 %	21.40 % 17.61 %	6.05 % 4.76 %
Tuta	4751 4930	3788 4153	763 616	200 161	79.73 % 84.24 %	16.06 % 12.49 %	4.21 % 3.27 %
Juno.com	4718 4773	3756 4048	730 565	232 160	79.61 % 84.81 %	15.47 % 11.84 %	4.92 % 3.35 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.