MailerLite and Postmark Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.086 70.968	350.548 58.513	95.358 9.753	18.180 2.702

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.54 % 82.45 %	20.55 % 13.74 %	3.92 % 3.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35672 5537	27961 4670	6451 662	1260 205	78.38 % 84.34 %	18.08 % 11.96 %	3.53 % 3.70 %
Elektronics	35120 5505	26831 4609	6939 710	1350 186	76.40 % 83.72 %	19.76 % 12.90 %	3.84 % 3.38 %
Entertainment	35392 5319	26791 4371	7296 741	1305 207	75.70 % 82.18 %	20.61 % 13.93 %	3.69 % 3.89 %
Cosmetics & Beauty	35992 5459	27069 4481	7485 760	1438 218	75.21 % 82.08 %	20.80 % 13.92 %	4.00 % 3.99 %
Food & Drink	35937 5286	28143 4509	6513 615	1281 162	78.31 % 85.30 %	18.12 % 11.63 %	3.56 % 3.06 %
Home & Garden	35768 5504	28057 4690	6402 635	1309 179	78.44 % 85.21 %	17.90 % 11.54 %	3.66 % 3.25 %
Finance	36237 5547	26131 4403	8496 882	1610 262	72.11 % 79.38 %	23.45 % 15.90 %	4.44 % 4.72 %
Health	35861 5399	26256 4378	8174 795	1431 226	73.22 % 81.09 %	22.79 % 14.72 %	3.99 % 4.19 %
Pets	35725 5541	27690 4634	6719 706	1316 201	77.51 % 83.63 %	18.81 % 12.74 %	3.68 % 3.63 %
Sport & Fitness	35735 5361	26553 4375	7746 794	1436 192	74.31 % 81.61 %	21.68 % 14.81 %	4.02 % 3.58 %
Job & Career	35825 5466	26352 4371	7956 862	1517 233	73.56 % 79.97 %	22.21 % 15.77 %	4.23 % 4.26 %
Dating	35402 5448	25218 4352	8596 862	1588 234	71.23 % 79.88 %	24.28 % 15.82 %	4.49 % 4.30 %
Other	35420 5596	27496 4670	6585 729	1339 197	77.63 % 83.45 %	18.59 % 13.03 %	3.78 % 3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44744 5436	32175 4170	10586 988	1983 278	71.91 % 76.71 %	23.66 % 18.18 %	4.43 % 5.11 %
Outlook Mail	45008 5238	32889 4220	10246 802	1873 216	73.07 % 80.57 %	22.76 % 15.31 %	4.16 % 4.12 %
Yahoo Mail	44729 5421	33546 4433	9362 778	1821 210	75.00 % 81.77 %	20.93 % 14.35 %	4.07 % 3.87 %
AOL Mail	44548 5516	33471 4503	9329 787	1748 226	75.13 % 81.64 %	20.94 % 14.27 %	3.92 % 4.10 %
Mail.com	44909 5408	34208 4479	8958 721	1743 208	76.17 % 82.82 %	19.95 % 13.33 %	3.88 % 3.85 %
Yandex Mail	44352 5347	32756 4318	9773 814	1823 215	73.85 % 80.76 %	22.04 % 15.22 %	4.11 % 4.02 %
GMX Mail	44905 5484	34287 4626	9010 665	1608 193	76.35 % 84.35 %	20.06 % 12.13 %	3.58 % 3.52 %
Zoho Mail	44739 5625	34627 4750	8495 689	1617 186	77.40 % 84.44 %	18.99 % 12.25 %	3.61 % 3.31 %
ProtonMail	44907 5409	34752 4615	8606 611	1549 183	77.39 % 85.32 %	19.16 % 11.30 %	3.45 % 3.38 %
Custom Mail	45066 5524	35291 4718	8179 628	1596 178	78.31 % 85.41 %	18.15 % 11.37 %	3.54 % 3.22 %
iCloud Mail	5372 5547	3908 4341	1137 961	327 245	72.75 % 78.26 %	21.17 % 17.32 %	6.09 % 4.42 %
Tuta	5467 5570	4367 4705	865 682	235 183	79.88 % 84.47 %	15.82 % 12.24 %	4.30 % 3.29 %
Juno.com	5340 5443	4271 4635	812 627	257 181	79.98 % 85.16 %	15.21 % 11.52 %	4.81 % 3.33 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.