MailerLite and Postmark Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.416 44.308	329.481 36.117	90.984 6.404	16.951 1.787

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.32 % 81.51 %	20.80 % 14.45 %	3.88 % 4.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33633 3433	26296 2867	6156 434	1181 132	78.19 % 83.51 %	18.30 % 12.64 %	3.51 % 3.85 %
Elektronics	33067 3414	25160 2823	6626 466	1281 125	76.09 % 82.69 %	20.04 % 13.65 %	3.87 % 3.66 %
Entertainment	33409 3342	25210 2714	6969 492	1230 136	75.46 % 81.21 %	20.86 % 14.72 %	3.68 % 4.07 %
Cosmetics & Beauty	33960 3358	25482 2715	7148 496	1330 147	75.04 % 80.85 %	21.05 % 14.77 %	3.92 % 4.38 %
Food & Drink	33869 3326	26477 2816	6211 407	1181 103	78.17 % 84.67 %	18.34 % 12.24 %	3.49 % 3.10 %
Home & Garden	33702 3410	26380 2873	6105 419	1217 118	78.27 % 84.25 %	18.11 % 12.29 %	3.61 % 3.46 %
Finance	34196 3489	24579 2723	8119 579	1498 187	71.88 % 78.05 %	23.74 % 16.60 %	4.38 % 5.36 %
Health	33761 3338	24613 2671	7808 516	1340 151	72.90 % 80.02 %	23.13 % 15.46 %	3.97 % 4.52 %
Pets	33650 3502	26030 2892	6397 472	1223 138	77.36 % 82.58 %	19.01 % 13.48 %	3.63 % 3.94 %
Sport & Fitness	33697 3373	24975 2723	7388 521	1334 129	74.12 % 80.73 %	21.92 % 15.45 %	3.96 % 3.82 %
Job & Career	33798 3392	24807 2684	7583 555	1408 153	73.40 % 79.13 %	22.44 % 16.36 %	4.17 % 4.51 %
Dating	33250 3355	23583 2663	8193 554	1474 138	70.93 % 79.37 %	24.64 % 16.51 %	4.43 % 4.11 %
Other	33424 3576	25889 2953	6281 493	1254 130	77.46 % 82.58 %	18.79 % 13.79 %	3.75 % 3.64 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42689 3380	30666 2556	10156 635	1867 189	71.84 % 75.62 %	23.79 % 18.79 %	4.37 % 5.59 %
Outlook Mail	43000 3267	31337 2603	9886 527	1777 137	72.88 % 79.68 %	22.99 % 16.13 %	4.13 % 4.19 %
Yahoo Mail	42602 3432	31885 2776	8997 518	1720 138	74.84 % 80.89 %	21.12 % 15.09 %	4.04 % 4.02 %
AOL Mail	42494 3495	31852 2818	8983 522	1659 155	74.96 % 80.63 %	21.14 % 14.94 %	3.90 % 4.43 %
Mail.com	42966 3428	32673 2808	8651 481	1642 139	76.04 % 81.91 %	20.13 % 14.03 %	3.82 % 4.05 %
Yandex Mail	42282 3340	31171 2660	9402 534	1709 146	73.72 % 79.64 %	22.24 % 15.99 %	4.04 % 4.37 %
GMX Mail	42859 3391	32630 2828	8704 430	1525 133	76.13 % 83.40 %	20.31 % 12.68 %	3.56 % 3.92 %
Zoho Mail	42621 3521	32915 2938	8178 457	1528 126	77.23 % 83.44 %	19.19 % 12.98 %	3.59 % 3.58 %
ProtonMail	42689 3357	32934 2836	8292 398	1463 123	77.15 % 84.48 %	19.42 % 11.86 %	3.43 % 3.66 %
Custom Mail	43034 3365	33615 2852	7894 408	1525 105	78.11 % 84.75 %	18.34 % 12.12 %	3.54 % 3.12 %
iCloud Mail	3440 3409	2473 2622	751 619	216 168	71.89 % 76.91 %	21.83 % 18.16 %	6.28 % 4.93 %
Tuta	3392 3543	2696 2971	554 456	142 116	79.48 % 83.86 %	16.33 % 12.87 %	4.19 % 3.27 %
Juno.com	3348 3380	2634 2849	536 419	178 112	78.67 % 84.29 %	16.01 % 12.40 %	5.32 % 3.31 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.