Benchmark Email and Postmark Email Deliverability Comparison

Benchmark Email

Postmark

In this comparison, the deliverability of Benchmark Email and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.291 64.919	51.770 50.483	13.154 13.108	1.367 1.328

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.10 % 77.76 %	19.84 % 20.19 %	2.06 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5153 4961	3949 3834	1101 1029	103 98	76.63 % 77.28 %	21.37 % 20.74 %	2.00 % 1.98 %
Elektronics	4958 4886	3899 3792	954 995	105 99	78.64 % 77.61 %	19.24 % 20.36 %	2.12 % 2.03 %
Entertainment	5001 5077	3898 3911	999 1056	104 110	77.94 % 77.03 %	19.98 % 20.80 %	2.08 % 2.17 %
Cosmetics & Beauty	5061 4939	3979 3857	977 987	105 95	78.62 % 78.09 %	19.30 % 19.98 %	2.07 % 1.92 %
Food & Drink	4952 5041	3841 3880	1009 1060	102 101	77.56 % 76.97 %	20.38 % 21.03 %	2.06 % 2.00 %
Home & Garden	5025 4911	3920 3830	1000 976	105 105	78.01 % 77.99 %	19.90 % 19.87 %	2.09 % 2.14 %
Finance	5173 5187	4182 4202	877 882	114 103	80.84 % 81.01 %	16.95 % 17.00 %	2.20 % 1.99 %
Health	5211 4990	4237 4089	876 799	98 102	81.31 % 81.94 %	16.81 % 16.01 %	1.88 % 2.04 %
Pets	5136 5064	4006 3908	1021 1048	109 108	78.00 % 77.17 %	19.88 % 20.70 %	2.12 % 2.13 %
Sport & Fitness	5048 4964	3934 3838	1011 1030	103 96	77.93 % 77.32 %	20.03 % 20.75 %	2.04 % 1.93 %
Job & Career	5114 4917	3877 3695	1127 1123	110 99	75.81 % 75.15 %	22.04 % 22.84 %	2.15 % 2.01 %
Dating	5323 4963	3953 3653	1265 1210	105 100	74.26 % 73.60 %	23.76 % 24.38 %	1.97 % 2.01 %
Other	5136 5019	4095 3994	937 913	104 112	79.73 % 79.58 %	18.24 % 18.19 %	2.02 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4828 4490	3620 3294	1113 1111	95 85	74.98 % 73.36 %	23.05 % 24.74 %	1.97 % 1.89 %
Outlook Mail	4793 4554	3670 3450	1023 1009	100 95	76.57 % 75.76 %	21.34 % 22.16 %	2.09 % 2.09 %
Yahoo Mail	4663 4733	3610 3613	951 1022	102 98	77.42 % 76.34 %	20.39 % 21.59 %	2.19 % 2.07 %
AOL Mail	4530 4753	3509 3652	925 1003	96 98	77.46 % 76.84 %	20.42 % 21.10 %	2.12 % 2.06 %
Mail.com	4778 4829	3765 3857	917 871	96 101	78.80 % 79.87 %	19.19 % 18.04 %	2.01 % 2.09 %
Yandex Mail	4812 4621	3721 3537	1001 990	90 94	77.33 % 76.54 %	20.80 % 21.42 %	1.87 % 2.03 %
GMX Mail	4740 4662	3594 3517	1056 1045	90 100	75.82 % 75.44 %	22.28 % 22.42 %	1.90 % 2.15 %
Zoho Mail	4651 4636	3695 3676	862 865	94 95	79.45 % 79.29 %	18.53 % 18.66 %	2.02 % 2.05 %
ProtonMail	4801 4513	3838 3599	857 831	106 83	79.94 % 79.75 %	17.85 % 18.41 %	2.21 % 1.84 %
Custom Mail	4694 4622	3817 3768	782 751	95 103	81.32 % 81.52 %	16.66 % 16.25 %	2.02 % 2.23 %
iCloud Mail	4792 4550	3550 3366	1133 1091	109 93	74.08 % 73.98 %	23.64 % 23.98 %	2.27 % 2.04 %
Tuta	4790 4689	3848 3755	841 835	101 99	80.33 % 80.08 %	17.56 % 17.81 %	2.11 % 2.11 %
Juno.com	4723 4771	3772 3796	851 880	100 95	79.86 % 79.56 %	18.02 % 18.44 %	2.12 % 1.99 %
Mailfence	4696 4496	3761 3603	842 804	93 89	80.09 % 80.14 %	17.93 % 17.88 %	1.98 % 1.98 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.