Benchmark Email and Postmark Email Deliverability Comparison

Benchmark Email

Postmark

In this comparison, the deliverability of Benchmark Email and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.745 76.208	58.968 59.446	15.953 15.216	1.824 1.546

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.84 % 78.00 %	20.79 % 19.97 %	2.38 % 2.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5914 5962	4504 4609	1267 1237	143 116	76.16 % 77.31 %	21.42 % 20.75 %	2.42 % 1.95 %
Elektronics	5868 5746	4553 4487	1181 1135	134 124	77.59 % 78.09 %	20.13 % 19.75 %	2.28 % 2.16 %
Entertainment	5828 5767	4466 4475	1211 1177	151 115	76.63 % 77.60 %	20.78 % 20.41 %	2.59 % 1.99 %
Cosmetics & Beauty	5890 5867	4508 4599	1235 1151	147 117	76.54 % 78.39 %	20.97 % 19.62 %	2.50 % 1.99 %
Food & Drink	5750 5848	4392 4519	1217 1222	141 107	76.38 % 77.27 %	21.17 % 20.90 %	2.45 % 1.83 %
Home & Garden	5793 5964	4419 4638	1235 1204	139 122	76.28 % 77.77 %	21.32 % 20.19 %	2.40 % 2.05 %
Finance	6023 6130	4833 4988	1058 1017	132 125	80.24 % 81.37 %	17.57 % 16.59 %	2.19 % 2.04 %
Health	5855 5936	4728 4850	989 963	138 123	80.75 % 81.70 %	16.89 % 16.22 %	2.36 % 2.07 %
Pets	6044 6013	4628 4653	1266 1238	150 122	76.57 % 77.38 %	20.95 % 20.59 %	2.48 % 2.03 %
Sport & Fitness	5966 5783	4538 4507	1289 1161	139 115	76.06 % 77.94 %	21.61 % 20.08 %	2.33 % 1.99 %
Job & Career	5805 5694	4293 4272	1383 1306	129 116	73.95 % 75.03 %	23.82 % 22.94 %	2.22 % 2.04 %
Dating	6096 5757	4448 4271	1502 1375	146 111	72.97 % 74.19 %	24.64 % 23.88 %	2.40 % 1.93 %
Other	5913 5741	4658 4578	1120 1030	135 133	78.78 % 79.74 %	18.94 % 17.94 %	2.28 % 2.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5749 5221	4230 3883	1383 1236	136 102	73.58 % 74.37 %	24.06 % 23.67 %	2.37 % 1.95 %
Outlook Mail	5551 5281	4199 4016	1218 1158	134 107	75.64 % 76.05 %	21.94 % 21.93 %	2.41 % 2.03 %
Yahoo Mail	5389 5483	4096 4202	1163 1170	130 111	76.01 % 76.64 %	21.58 % 21.34 %	2.41 % 2.02 %
AOL Mail	5421 5582	4128 4329	1154 1136	139 117	76.15 % 77.55 %	21.29 % 20.35 %	2.56 % 2.10 %
Mail.com	5473 5748	4237 4587	1110 1051	126 110	77.42 % 79.80 %	20.28 % 18.28 %	2.30 % 1.91 %
Yandex Mail	5537 5529	4191 4238	1221 1173	125 118	75.69 % 76.65 %	22.05 % 21.22 %	2.26 % 2.13 %
GMX Mail	5437 5207	4101 3936	1209 1164	127 107	75.43 % 75.59 %	22.24 % 22.35 %	2.34 % 2.05 %
Zoho Mail	5426 5432	4257 4256	1041 1070	128 106	78.46 % 78.35 %	19.19 % 19.70 %	2.36 % 1.95 %
ProtonMail	5529 5417	4351 4360	1053 958	125 99	78.69 % 80.49 %	19.05 % 17.69 %	2.26 % 1.83 %
Custom Mail	5609 5335	4490 4329	990 889	129 117	80.05 % 81.14 %	17.65 % 16.66 %	2.30 % 2.19 %
iCloud Mail	5310 5272	3859 3941	1320 1219	131 112	72.67 % 74.75 %	24.86 % 23.12 %	2.47 % 2.12 %
Tuta	5461 5623	4288 4510	1039 999	134 114	78.52 % 80.21 %	19.03 % 17.77 %	2.45 % 2.03 %
Juno.com	5359 5731	4228 4578	1001 1029	130 124	78.90 % 79.88 %	18.68 % 17.95 %	2.43 % 2.16 %
Mailfence	5494 5347	4313 4281	1051 964	130 102	78.50 % 80.06 %	19.13 % 18.03 %	2.37 % 1.91 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.