Benchmark Email and Postmark Email Deliverability Comparison

Benchmark Email

Postmark

In this comparison, the deliverability of Benchmark Email and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.256 63.445	51.984 50.822	11.432 11.778	1.289 1.354

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.90 % 80.10 %	17.79 % 18.56 %	2.01 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5017 4784	3990 3827	947 896	97 102	79.53 % 80.00 %	18.88 % 18.73 %	1.93 % 2.13 %
Elektronics	4959 4743	4054 3808	838 875	112 101	81.75 % 80.29 %	16.90 % 18.45 %	2.26 % 2.13 %
Entertainment	5054 5083	4088 4042	905 963	100 120	80.89 % 79.52 %	17.91 % 18.95 %	1.98 % 2.36 %
Cosmetics & Beauty	4874 4728	3977 3806	852 876	96 96	81.60 % 80.50 %	17.48 % 18.53 %	1.97 % 2.03 %
Food & Drink	4756 4798	3832 3836	873 913	99 93	80.57 % 79.95 %	18.36 % 19.03 %	2.08 % 1.94 %
Home & Garden	4986 4796	4050 3857	881 863	103 104	81.23 % 80.42 %	17.67 % 17.99 %	2.07 % 2.17 %
Finance	4816 4978	3968 4085	772 845	107 103	82.39 % 82.06 %	16.03 % 16.97 %	2.22 % 2.07 %
Health	4962 4709	4116 3895	768 721	90 98	82.95 % 82.71 %	15.48 % 15.31 %	1.81 % 2.08 %
Pets	5128 4983	4149 3962	903 938	97 113	80.91 % 79.51 %	17.61 % 18.82 %	1.89 % 2.27 %
Sport & Fitness	4893 5096	3945 4048	878 976	92 108	80.63 % 79.43 %	17.94 % 19.15 %	1.88 % 2.12 %
Job & Career	4916 4854	3906 3814	949 983	104 101	79.45 % 78.57 %	19.30 % 20.25 %	2.12 % 2.08 %
Dating	4920 4857	3850 3741	1022 1049	94 103	78.25 % 77.02 %	20.77 % 21.60 %	1.91 % 2.12 %
Other	4975 5036	4059 4101	844 880	98 112	81.59 % 81.43 %	16.96 % 17.47 %	1.97 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4670 4638	3698 3591	936 1000	91 93	79.19 % 77.43 %	20.04 % 21.56 %	1.95 % 2.01 %
Outlook Mail	4924 4562	3941 3585	926 909	96 101	80.04 % 78.58 %	18.81 % 19.93 %	1.95 % 2.21 %
Yahoo Mail	4688 4625	3774 3657	856 908	95 101	80.50 % 79.07 %	18.26 % 19.63 %	2.03 % 2.18 %
AOL Mail	4499 4633	3634 3688	807 873	92 95	80.77 % 79.60 %	17.94 % 18.84 %	2.04 % 2.05 %
Mail.com	4687 4620	3838 3772	802 766	95 97	81.89 % 81.65 %	17.11 % 16.58 %	2.03 % 2.10 %
Yandex Mail	4988 4706	4005 3758	898 882	97 101	80.29 % 79.86 %	18.00 % 18.74 %	1.94 % 2.15 %
GMX Mail	4755 4690	3794 3679	931 928	89 111	79.79 % 78.44 %	19.58 % 19.79 %	1.87 % 2.37 %
Zoho Mail	4609 4704	3770 3835	755 817	97 99	81.80 % 81.53 %	16.38 % 17.37 %	2.10 % 2.10 %
ProtonMail	4768 4536	3915 3702	781 801	101 94	82.11 % 81.61 %	16.38 % 17.66 %	2.12 % 2.07 %
Custom Mail	4523 4667	3760 3866	699 748	86 103	83.13 % 82.84 %	15.45 % 16.03 %	1.90 % 2.21 %
iCloud Mail	4757 4614	3732 3582	977 966	100 99	78.45 % 77.63 %	20.54 % 20.94 %	2.10 % 2.15 %
Tuta	4644 4645	3839 3785	749 801	93 99	82.67 % 81.49 %	16.13 % 17.24 %	2.00 % 2.13 %
Juno.com	4640 4779	3787 3901	768 834	97 101	81.62 % 81.63 %	16.55 % 17.45 %	2.09 % 2.11 %
Mailfence	3104 3026	2497 2421	547 545	60 60	80.44 % 80.01 %	17.62 % 18.01 %	1.93 % 1.98 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.