Benchmark Email and Postmark Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.957 70.968	355.143 58.513	92.663 9.753	18.151 2.702

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 82.45 %	19.89 % 13.74 %	3.90 % 3.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35700 5537	28259 4670	6151 662	1290 205	79.16 % 84.34 %	17.23 % 11.96 %	3.61 % 3.70 %
Elektronics	36123 5505	27703 4609	7066 710	1354 186	76.69 % 83.72 %	19.56 % 12.90 %	3.75 % 3.38 %
Entertainment	35412 5319	27028 4371	7016 741	1368 207	76.32 % 82.18 %	19.81 % 13.93 %	3.86 % 3.89 %
Cosmetics & Beauty	35681 5459	27171 4481	7112 760	1398 218	76.15 % 82.08 %	19.93 % 13.92 %	3.92 % 3.99 %
Food & Drink	35788 5286	28314 4509	6204 615	1270 162	79.12 % 85.30 %	17.34 % 11.63 %	3.55 % 3.06 %
Home & Garden	36065 5504	28615 4690	6197 635	1253 179	79.34 % 85.21 %	17.18 % 11.54 %	3.47 % 3.25 %
Finance	36096 5547	26290 4403	8250 882	1556 262	72.83 % 79.38 %	22.86 % 15.90 %	4.31 % 4.72 %
Health	36349 5399	26802 4378	8087 795	1460 226	73.74 % 81.09 %	22.25 % 14.72 %	4.02 % 4.19 %
Pets	35918 5541	28132 4634	6508 706	1278 201	78.32 % 83.63 %	18.12 % 12.74 %	3.56 % 3.63 %
Sport & Fitness	34992 5361	26369 4375	7199 794	1424 192	75.36 % 81.61 %	20.57 % 14.81 %	4.07 % 3.58 %
Job & Career	36277 5466	26839 4371	7810 862	1628 233	73.98 % 79.97 %	21.53 % 15.77 %	4.49 % 4.26 %
Dating	35782 5448	25694 4352	8567 862	1521 234	71.81 % 79.88 %	23.94 % 15.82 %	4.25 % 4.30 %
Other	35774 5596	27927 4670	6496 729	1351 197	78.07 % 83.45 %	18.16 % 13.03 %	3.78 % 3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 5436	32383 4170	10237 988	1987 278	72.60 % 76.71 %	22.95 % 18.18 %	4.45 % 5.11 %
Outlook Mail	45135 5238	33065 4220	10152 802	1918 216	73.26 % 80.57 %	22.49 % 15.31 %	4.25 % 4.12 %
Yahoo Mail	44944 5421	34098 4433	9049 778	1797 210	75.87 % 81.77 %	20.13 % 14.35 %	4.00 % 3.87 %
AOL Mail	45127 5516	34170 4503	9156 787	1801 226	75.72 % 81.64 %	20.29 % 14.27 %	3.99 % 4.10 %
Mail.com	45241 5408	34831 4479	8719 721	1691 208	76.99 % 82.82 %	19.27 % 13.33 %	3.74 % 3.85 %
Yandex Mail	44855 5347	33284 4318	9681 814	1890 215	74.20 % 80.76 %	21.58 % 15.22 %	4.21 % 4.02 %
GMX Mail	45126 5484	34733 4626	8859 665	1534 193	76.97 % 84.35 %	19.63 % 12.13 %	3.40 % 3.52 %
Zoho Mail	44845 5625	34839 4750	8306 689	1700 186	77.69 % 84.44 %	18.52 % 12.25 %	3.79 % 3.31 %
ProtonMail	44722 5409	34852 4615	8276 611	1594 183	77.93 % 85.32 %	18.51 % 11.30 %	3.56 % 3.38 %
Custom Mail	44780 5524	35408 4718	7797 628	1575 178	79.07 % 85.41 %	17.41 % 11.37 %	3.52 % 3.22 %
iCloud Mail	5589 5547	4289 4341	1023 961	277 245	76.74 % 78.26 %	18.30 % 17.32 %	4.96 % 4.42 %
Tuta	5482 5570	4574 4705	719 682	189 183	83.44 % 84.47 %	13.12 % 12.24 %	3.45 % 3.29 %
Juno.com	5504 5443	4617 4635	689 627	198 181	83.88 % 85.16 %	12.52 % 11.52 %	3.60 % 3.33 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.