Benchmark Email and Postmark Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
403.511 8.760	304.350 7.088	83.475 1.300	15.686 372

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.43 % 80.91 %	20.69 % 14.84 %	3.89 % 4.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30861 680	24225 565	5527 90	1109 25	78.50 % 83.09 %	17.91 % 13.24 %	3.59 % 3.68 %
Elektronics	31374 698	23774 582	6413 94	1187 22	75.78 % 83.38 %	20.44 % 13.47 %	3.78 % 3.15 %
Entertainment	30491 677	23046 548	6288 102	1157 27	75.58 % 80.95 %	20.62 % 15.07 %	3.79 % 3.99 %
Cosmetics & Beauty	30786 634	23186 506	6391 99	1209 29	75.31 % 79.81 %	20.76 % 15.62 %	3.93 % 4.57 %
Food & Drink	31039 656	24340 553	5595 85	1104 18	78.42 % 84.30 %	18.03 % 12.96 %	3.56 % 2.74 %
Home & Garden	31225 697	24572 580	5576 88	1077 29	78.69 % 83.21 %	17.86 % 12.63 %	3.45 % 4.16 %
Finance	31404 724	22603 555	7456 123	1345 46	71.97 % 76.66 %	23.74 % 16.99 %	4.28 % 6.35 %
Health	31637 657	23007 523	7350 104	1280 30	72.72 % 79.60 %	23.23 % 15.83 %	4.05 % 4.57 %
Pets	31017 706	24086 576	5839 100	1092 30	77.65 % 81.59 %	18.83 % 14.16 %	3.52 % 4.25 %
Sport & Fitness	30330 621	22630 505	6466 95	1234 21	74.61 % 81.32 %	21.32 % 15.30 %	4.07 % 3.38 %
Job & Career	31369 702	22971 547	6991 120	1407 35	73.23 % 77.92 %	22.29 % 17.09 %	4.49 % 4.99 %
Dating	30965 625	21909 493	7751 103	1305 29	70.75 % 78.88 %	25.03 % 16.48 %	4.21 % 4.64 %
Other	31013 683	24001 555	5832 97	1180 31	77.39 % 81.26 %	18.81 % 14.20 %	3.80 % 4.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39730 691	28663 516	9308 135	1759 40	72.14 % 74.67 %	23.43 % 19.54 %	4.43 % 5.79 %
Outlook Mail	40426 657	29325 514	9386 109	1715 34	72.54 % 78.23 %	23.22 % 16.59 %	4.24 % 5.18 %
Yahoo Mail	40091 636	30189 510	8311 99	1591 27	75.30 % 80.19 %	20.73 % 15.57 %	3.97 % 4.25 %
AOL Mail	40345 656	30298 526	8439 102	1608 28	75.10 % 80.18 %	20.92 % 15.55 %	3.99 % 4.27 %
Mail.com	40411 679	30878 557	8027 96	1506 26	76.41 % 82.03 %	19.86 % 14.14 %	3.73 % 3.83 %
Yandex Mail	40064 590	29475 467	8907 98	1682 25	73.57 % 79.15 %	22.23 % 16.61 %	4.20 % 4.24 %
GMX Mail	40369 688	30748 567	8230 93	1391 28	76.17 % 82.41 %	20.39 % 13.52 %	3.45 % 4.07 %
Zoho Mail	40051 691	30869 573	7662 93	1520 25	77.07 % 82.92 %	19.13 % 13.46 %	3.80 % 3.62 %
ProtonMail	39970 678	30842 580	7684 81	1444 17	77.16 % 85.55 %	19.22 % 11.95 %	3.61 % 2.51 %
Custom Mail	39969 692	31364 573	7205 88	1400 31	78.47 % 82.80 %	18.03 % 12.72 %	3.50 % 4.48 %
iCloud Mail	727 651	559 497	136 122	32 32	76.89 % 76.34 %	18.71 % 18.74 %	4.40 % 4.92 %
Tuta	643 746	537 623	86 95	20 28	83.51 % 83.51 %	13.37 % 12.73 %	3.11 % 3.75 %
Juno.com	715 705	603 585	94 89	18 31	84.34 % 82.98 %	13.15 % 12.62 %	2.52 % 4.40 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.