Benchmark Email and Postmark Email Deliverability Comparison

Benchmark Email

Postmark

In this comparison, the deliverability of Benchmark Email and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.292 76.798	58.458 59.444	16.022 15.641	1.812 1.713

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 77.40 %	21.00 % 20.37 %	2.38 % 2.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5850 6023	4451 4621	1259 1271	140 131	76.09 % 76.72 %	21.52 % 21.10 %	2.39 % 2.17 %
Elektronics	5781 5836	4458 4530	1195 1176	128 130	77.11 % 77.62 %	20.67 % 20.15 %	2.21 % 2.23 %
Entertainment	5795 5800	4442 4456	1208 1225	145 119	76.65 % 76.83 %	20.85 % 21.12 %	2.50 % 2.05 %
Cosmetics & Beauty	5920 5908	4516 4597	1255 1184	149 127	76.28 % 77.81 %	21.20 % 20.04 %	2.52 % 2.15 %
Food & Drink	5812 5933	4436 4555	1235 1256	141 122	76.32 % 76.77 %	21.25 % 21.17 %	2.43 % 2.06 %
Home & Garden	5674 6024	4312 4641	1226 1249	136 134	76.00 % 77.04 %	21.61 % 20.73 %	2.40 % 2.22 %
Finance	5979 6100	4820 4945	1028 1013	131 142	80.62 % 81.07 %	17.19 % 16.61 %	2.19 % 2.33 %
Health	5840 6121	4695 4955	1006 1027	139 139	80.39 % 80.95 %	17.23 % 16.78 %	2.38 % 2.27 %
Pets	5865 6016	4470 4606	1249 1275	146 135	76.21 % 76.56 %	21.30 % 21.19 %	2.49 % 2.24 %
Sport & Fitness	5958 5696	4526 4426	1296 1145	136 125	75.97 % 77.70 %	21.75 % 20.10 %	2.28 % 2.19 %
Job & Career	5824 5828	4289 4344	1401 1351	134 133	73.64 % 74.54 %	24.06 % 23.18 %	2.30 % 2.28 %
Dating	6152 5816	4455 4275	1554 1409	143 132	72.42 % 73.50 %	25.26 % 24.23 %	2.32 % 2.27 %
Other	5842 5697	4588 4493	1110 1060	144 144	78.53 % 78.87 %	19.00 % 18.61 %	2.46 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5700 5291	4182 3899	1384 1274	134 118	73.37 % 73.69 %	24.28 % 24.08 %	2.35 % 2.23 %
Outlook Mail	5471 5439	4118 4102	1221 1216	132 121	75.27 % 75.42 %	22.32 % 22.36 %	2.41 % 2.22 %
Yahoo Mail	5397 5571	4097 4230	1170 1222	130 119	75.91 % 75.93 %	21.68 % 21.94 %	2.41 % 2.14 %
AOL Mail	5444 5502	4122 4233	1186 1137	136 132	75.72 % 76.94 %	21.79 % 20.67 %	2.50 % 2.40 %
Mail.com	5463 5715	4216 4517	1125 1074	122 124	77.17 % 79.04 %	20.59 % 18.79 %	2.23 % 2.17 %
Yandex Mail	5504 5557	4151 4241	1226 1193	127 123	75.42 % 76.32 %	22.27 % 21.47 %	2.31 % 2.21 %
GMX Mail	5398 5337	4051 4004	1220 1212	127 121	75.05 % 75.02 %	22.60 % 22.71 %	2.35 % 2.27 %
Zoho Mail	5369 5427	4201 4225	1037 1085	131 117	78.25 % 77.85 %	19.31 % 19.99 %	2.44 % 2.16 %
ProtonMail	5477 5458	4322 4373	1031 975	124 110	78.91 % 80.12 %	18.82 % 17.86 %	2.26 % 2.02 %
Custom Mail	5598 5333	4465 4300	1002 914	131 119	79.76 % 80.63 %	17.90 % 17.14 %	2.34 % 2.23 %
iCloud Mail	5337 5380	3883 3973	1323 1279	131 128	72.76 % 73.85 %	24.79 % 23.77 %	2.45 % 2.38 %
Tuta	5408 5717	4239 4544	1038 1046	131 127	78.38 % 79.48 %	19.19 % 18.30 %	2.42 % 2.22 %
Juno.com	5353 5712	4211 4540	1015 1033	127 139	78.67 % 79.48 %	18.96 % 18.08 %	2.37 % 2.43 %
Mailfence	5373 5359	4200 4263	1044 981	129 115	78.17 % 79.55 %	19.43 % 18.31 %	2.40 % 2.15 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.