Benchmark Email and Postmark Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
439.266 44.308	333.419 36.117	88.752 6.404	17.095 1.787

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.90 % 81.51 %	20.20 % 14.45 %	3.89 % 4.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33603 3433	26519 2867	5880 434	1204 132	78.92 % 83.51 %	17.50 % 12.64 %	3.58 % 3.85 %
Elektronics	34087 3414	26011 2823	6791 466	1285 125	76.31 % 82.69 %	19.92 % 13.65 %	3.77 % 3.66 %
Entertainment	33356 3342	25365 2714	6709 492	1282 136	76.04 % 81.21 %	20.11 % 14.72 %	3.84 % 4.07 %
Cosmetics & Beauty	33565 3358	25450 2715	6805 496	1310 147	75.82 % 80.85 %	20.27 % 14.77 %	3.90 % 4.38 %
Food & Drink	33735 3326	26600 2816	5940 407	1195 103	78.85 % 84.67 %	17.61 % 12.24 %	3.54 % 3.10 %
Home & Garden	34029 3410	26913 2873	5938 419	1178 118	79.09 % 84.25 %	17.45 % 12.29 %	3.46 % 3.46 %
Finance	34003 3489	24647 2723	7889 579	1467 187	72.48 % 78.05 %	23.20 % 16.60 %	4.31 % 5.36 %
Health	34316 3338	25157 2671	7770 516	1389 151	73.31 % 80.02 %	22.64 % 15.46 %	4.05 % 4.52 %
Pets	33884 3502	26449 2892	6233 472	1202 138	78.06 % 82.58 %	18.40 % 13.48 %	3.55 % 3.94 %
Sport & Fitness	32992 3373	24767 2723	6889 521	1336 129	75.07 % 80.73 %	20.88 % 15.45 %	4.05 % 3.82 %
Job & Career	34201 3392	25217 2684	7465 555	1519 153	73.73 % 79.13 %	21.83 % 16.36 %	4.44 % 4.51 %
Dating	33728 3355	24063 2663	8223 554	1442 138	71.34 % 79.37 %	24.38 % 16.51 %	4.28 % 4.11 %
Other	33767 3576	26261 2953	6220 493	1286 130	77.77 % 82.58 %	18.42 % 13.79 %	3.81 % 3.64 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42586 3380	30864 2556	9849 635	1873 189	72.47 % 75.62 %	23.13 % 18.79 %	4.40 % 5.59 %
Outlook Mail	43114 3267	31460 2603	9826 527	1828 137	72.97 % 79.68 %	22.79 % 16.13 %	4.24 % 4.19 %
Yahoo Mail	42866 3432	32416 2776	8733 518	1717 138	75.62 % 80.89 %	20.37 % 15.09 %	4.01 % 4.02 %
AOL Mail	43079 3495	32512 2818	8852 522	1715 155	75.47 % 80.63 %	20.55 % 14.94 %	3.98 % 4.43 %
Mail.com	43174 3428	33131 2808	8423 481	1620 139	76.74 % 81.91 %	19.51 % 14.03 %	3.75 % 4.05 %
Yandex Mail	42806 3340	31653 2660	9347 534	1806 146	73.95 % 79.64 %	21.84 % 15.99 %	4.22 % 4.37 %
GMX Mail	43062 3391	32994 2828	8590 430	1478 133	76.62 % 83.40 %	19.95 % 12.68 %	3.43 % 3.92 %
Zoho Mail	42823 3521	33158 2938	8040 457	1625 126	77.43 % 83.44 %	18.77 % 12.98 %	3.79 % 3.58 %
ProtonMail	42664 3357	33118 2836	8018 398	1528 123	77.63 % 84.48 %	18.79 % 11.86 %	3.58 % 3.66 %
Custom Mail	42719 3365	33655 2852	7552 408	1512 105	78.78 % 84.75 %	17.68 % 12.12 %	3.54 % 3.12 %
iCloud Mail	3408 3409	2616 2622	627 619	165 168	76.76 % 76.91 %	18.40 % 18.16 %	4.84 % 4.93 %
Tuta	3421 3543	2865 2971	448 456	108 116	83.75 % 83.86 %	13.10 % 12.87 %	3.16 % 3.27 %
Juno.com	3544 3380	2977 2849	447 419	120 112	84.00 % 84.29 %	12.61 % 12.40 %	3.39 % 3.31 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.