Benchmark Email and Postmark Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
457.022 62.077	347.768 50.973	91.442 8.694	17.812 2.410

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.09 % 82.11 %	20.01 % 14.01 %	3.90 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34985 4830	27664 4056	6067 592	1254 182	79.07 % 83.98 %	17.34 % 12.26 %	3.58 % 3.77 %
Elektronics	35388 4784	27079 3986	6973 631	1336 167	76.52 % 83.32 %	19.70 % 13.19 %	3.78 % 3.49 %
Entertainment	34731 4674	26473 3825	6919 665	1339 184	76.22 % 81.84 %	19.92 % 14.23 %	3.86 % 3.94 %
Cosmetics & Beauty	34956 4777	26576 3902	7014 679	1366 196	76.03 % 81.68 %	20.07 % 14.21 %	3.91 % 4.10 %
Food & Drink	35094 4630	27727 3945	6120 545	1247 140	79.01 % 85.21 %	17.44 % 11.77 %	3.55 % 3.02 %
Home & Garden	35389 4818	28034 4086	6117 570	1238 162	79.22 % 84.81 %	17.29 % 11.83 %	3.50 % 3.36 %
Finance	35443 4847	25771 3831	8146 783	1526 233	72.71 % 79.04 %	22.98 % 16.15 %	4.31 % 4.81 %
Health	35689 4745	26262 3829	7989 712	1438 204	73.59 % 80.70 %	22.39 % 15.01 %	4.03 % 4.30 %
Pets	35216 4821	27549 4013	6419 627	1248 181	78.23 % 83.24 %	18.23 % 13.01 %	3.54 % 3.75 %
Sport & Fitness	34322 4709	25821 3824	7102 710	1399 175	75.23 % 81.21 %	20.69 % 15.08 %	4.08 % 3.72 %
Job & Career	35568 4745	26270 3782	7700 759	1598 204	73.86 % 79.70 %	21.65 % 16.00 %	4.49 % 4.30 %
Dating	35122 4746	25162 3771	8464 765	1496 210	71.64 % 79.46 %	24.10 % 16.12 %	4.26 % 4.42 %
Other	35119 4951	27380 4123	6412 656	1327 172	77.96 % 83.28 %	18.26 % 13.25 %	3.78 % 3.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43881 4728	31836 3610	10105 871	1940 247	72.55 % 76.35 %	23.03 % 18.42 %	4.42 % 5.22 %
Outlook Mail	44469 4561	32522 3660	10051 713	1896 188	73.13 % 80.25 %	22.60 % 15.63 %	4.26 % 4.12 %
Yahoo Mail	44291 4764	33562 3877	8956 699	1773 188	75.78 % 81.38 %	20.22 % 14.67 %	4.00 % 3.95 %
AOL Mail	44465 4865	33623 3963	9065 705	1777 197	75.62 % 81.46 %	20.39 % 14.49 %	4.00 % 4.05 %
Mail.com	44536 4799	34241 3957	8623 651	1672 191	76.88 % 82.45 %	19.36 % 13.57 %	3.75 % 3.98 %
Yandex Mail	44181 4676	32743 3761	9578 724	1860 191	74.11 % 80.43 %	21.68 % 15.48 %	4.21 % 4.08 %
GMX Mail	44413 4739	34131 3982	8773 585	1509 172	76.85 % 84.03 %	19.75 % 12.34 %	3.40 % 3.63 %
Zoho Mail	44161 4909	34257 4131	8224 614	1680 164	77.57 % 84.15 %	18.62 % 12.51 %	3.80 % 3.34 %
ProtonMail	44023 4740	34251 4028	8195 546	1577 166	77.80 % 84.98 %	18.62 % 11.52 %	3.58 % 3.50 %
Custom Mail	44082 4800	34814 4082	7718 561	1550 157	78.98 % 85.04 %	17.51 % 11.69 %	3.52 % 3.27 %
iCloud Mail	4865 4793	3726 3721	898 844	241 228	76.59 % 77.63 %	18.46 % 17.61 %	4.95 % 4.76 %
Tuta	4820 4930	4015 4153	640 616	165 161	83.30 % 84.24 %	13.28 % 12.49 %	3.42 % 3.27 %
Juno.com	4835 4773	4047 4048	616 565	172 160	83.70 % 84.81 %	12.74 % 11.84 %	3.56 % 3.35 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.