Benchmark Email and Postmark Email Deliverability Comparison

Benchmark Email

Postmark

In this comparison, the deliverability of Benchmark Email and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.061 65.170	50.618 50.776	13.815 13.059	1.628 1.335

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 77.91 %	20.91 % 20.04 %	2.46 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5096 5054	3839 3909	1131 1048	126 97	75.33 % 77.34 %	22.19 % 20.74 %	2.47 % 1.92 %
Elektronics	4947 4865	3824 3784	1000 983	123 98	77.30 % 77.78 %	20.21 % 20.21 %	2.49 % 2.01 %
Entertainment	5021 4883	3848 3811	1042 967	131 105	76.64 % 78.05 %	20.75 % 19.80 %	2.61 % 2.15 %
Cosmetics & Beauty	5117 5003	3912 3922	1074 985	131 96	76.45 % 78.39 %	20.99 % 19.69 %	2.56 % 1.92 %
Food & Drink	4942 5094	3770 3918	1048 1077	124 99	76.28 % 76.91 %	21.21 % 21.14 %	2.51 % 1.94 %
Home & Garden	4962 5052	3769 3925	1072 1016	121 111	75.96 % 77.69 %	21.60 % 20.11 %	2.44 % 2.20 %
Finance	5164 5254	4115 4268	929 882	120 104	79.69 % 81.23 %	17.99 % 16.79 %	2.32 % 1.98 %
Health	5057 4946	4077 4022	859 816	121 108	80.62 % 81.32 %	16.99 % 16.50 %	2.39 % 2.18 %
Pets	5210 5085	3989 3940	1084 1041	137 104	76.56 % 77.48 %	20.81 % 20.47 %	2.63 % 2.05 %
Sport & Fitness	5096 5081	3867 3966	1108 1018	121 97	75.88 % 78.06 %	21.74 % 20.04 %	2.37 % 1.91 %
Job & Career	5089 4957	3769 3705	1199 1146	121 106	74.06 % 74.74 %	23.56 % 23.12 %	2.38 % 2.14 %
Dating	5224 4950	3809 3655	1288 1198	127 97	72.91 % 73.84 %	24.66 % 24.20 %	2.43 % 1.96 %
Other	5136 4946	4030 3951	981 882	125 113	78.47 % 79.88 %	19.10 % 17.83 %	2.43 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4929 4513	3617 3341	1192 1083	120 89	73.38 % 74.03 %	24.18 % 24.00 %	2.43 % 1.97 %
Outlook Mail	4678 4625	3530 3521	1025 1012	123 92	75.46 % 76.13 %	21.91 % 21.88 %	2.63 % 1.99 %
Yahoo Mail	4535 4521	3437 3465	981 960	117 96	75.79 % 76.64 %	21.63 % 21.23 %	2.58 % 2.12 %
AOL Mail	4583 4776	3482 3694	981 980	120 102	75.98 % 77.35 %	21.41 % 20.52 %	2.62 % 2.14 %
Mail.com	4740 4943	3650 3946	975 900	115 97	77.00 % 79.83 %	20.57 % 18.21 %	2.43 % 1.96 %
Yandex Mail	4759 4742	3597 3626	1053 1017	109 99	75.58 % 76.47 %	22.13 % 21.45 %	2.29 % 2.09 %
GMX Mail	4721 4579	3532 3454	1078 1030	111 95	74.81 % 75.43 %	22.83 % 22.49 %	2.35 % 2.07 %
Zoho Mail	4629 4664	3604 3665	912 905	113 94	77.86 % 78.58 %	19.70 % 19.40 %	2.44 % 2.02 %
ProtonMail	4776 4584	3743 3702	914 793	119 89	78.37 % 80.76 %	19.14 % 17.30 %	2.49 % 1.94 %
Custom Mail	4773 4579	3802 3710	853 766	118 103	79.66 % 81.02 %	17.87 % 16.73 %	2.47 % 2.25 %
iCloud Mail	4661 4644	3377 3451	1162 1095	122 98	72.45 % 74.31 %	24.93 % 23.58 %	2.62 % 2.11 %
Tuta	4794 4740	3787 3800	891 842	116 98	78.99 % 80.17 %	18.59 % 17.76 %	2.42 % 2.07 %
Juno.com	4753 4891	3744 3897	896 893	113 101	78.77 % 79.68 %	18.85 % 18.26 %	2.38 % 2.07 %
Mailfence	4730 4369	3716 3504	902 783	112 82	78.56 % 80.20 %	19.07 % 17.92 %	2.37 % 1.88 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.