Benchmark Email and Postmark Email Deliverability Comparison

Benchmark Email

Postmark

In this comparison, the deliverability of Benchmark Email and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.501 77.364	58.876 60.340	15.914 15.418	1.711 1.606

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.96 % 77.99 %	20.80 % 19.93 %	2.24 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5936 6125	4533 4737	1270 1265	133 123	76.36 % 77.34 %	21.39 % 20.65 %	2.24 % 2.01 %
Elektronics	5824 5829	4515 4554	1184 1152	125 123	77.52 % 78.13 %	20.33 % 19.76 %	2.15 % 2.11 %
Entertainment	5703 5939	4391 4607	1175 1218	137 114	76.99 % 77.57 %	20.60 % 20.51 %	2.40 % 1.92 %
Cosmetics & Beauty	5999 5972	4595 4699	1267 1157	137 116	76.60 % 78.68 %	21.12 % 19.37 %	2.28 % 1.94 %
Food & Drink	5800 5914	4428 4591	1235 1211	137 112	76.34 % 77.63 %	21.29 % 20.48 %	2.36 % 1.89 %
Home & Garden	5774 6083	4419 4729	1224 1227	131 127	76.53 % 77.74 %	21.20 % 20.17 %	2.27 % 2.09 %
Finance	5942 5980	4821 4887	996 957	125 136	81.13 % 81.72 %	16.76 % 16.00 %	2.10 % 2.27 %
Health	5777 6023	4673 4892	978 1009	126 122	80.89 % 81.22 %	16.93 % 16.75 %	2.18 % 2.03 %
Pets	6037 6058	4610 4677	1289 1257	138 124	76.36 % 77.20 %	21.35 % 20.75 %	2.29 % 2.05 %
Sport & Fitness	5935 5761	4522 4496	1286 1142	127 123	76.19 % 78.04 %	21.67 % 19.82 %	2.14 % 2.14 %
Job & Career	5829 5954	4335 4491	1370 1339	124 124	74.37 % 75.43 %	23.50 % 22.49 %	2.13 % 2.08 %
Dating	6050 5963	4384 4403	1530 1436	136 124	72.46 % 73.84 %	25.29 % 24.08 %	2.25 % 2.08 %
Other	5895 5763	4650 4577	1110 1048	135 138	78.88 % 79.42 %	18.83 % 18.18 %	2.29 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5720 5361	4226 3973	1368 1270	126 118	73.88 % 74.11 %	23.92 % 23.69 %	2.20 % 2.20 %
Outlook Mail	5654 5479	4259 4166	1267 1206	128 107	75.33 % 76.04 %	22.41 % 22.01 %	2.26 % 1.95 %
Yahoo Mail	5470 5570	4157 4261	1188 1199	125 110	76.00 % 76.50 %	21.72 % 21.53 %	2.29 % 1.97 %
AOL Mail	5323 5446	4038 4213	1158 1110	127 123	75.86 % 77.36 %	21.75 % 20.38 %	2.39 % 2.26 %
Mail.com	5370 5653	4163 4514	1096 1027	111 112	77.52 % 79.85 %	20.41 % 18.17 %	2.07 % 1.98 %
Yandex Mail	5681 5609	4319 4327	1235 1168	127 114	76.03 % 77.14 %	21.74 % 20.82 %	2.24 % 2.03 %
GMX Mail	5409 5412	4091 4097	1194 1202	124 113	75.63 % 75.70 %	22.07 % 22.21 %	2.29 % 2.09 %
Zoho Mail	5415 5461	4264 4290	1028 1060	123 111	78.74 % 78.56 %	18.98 % 19.41 %	2.27 % 2.03 %
ProtonMail	5429 5591	4290 4497	1026 986	113 108	79.02 % 80.43 %	18.90 % 17.64 %	2.08 % 1.93 %
Custom Mail	5615 5358	4489 4335	1004 915	122 108	79.95 % 80.91 %	17.88 % 17.08 %	2.17 % 2.02 %
iCloud Mail	5279 5528	3870 4107	1289 1298	120 123	73.31 % 74.29 %	24.42 % 23.48 %	2.27 % 2.23 %
Tuta	5387 5765	4249 4608	1013 1039	125 118	78.88 % 79.93 %	18.80 % 18.02 %	2.32 % 2.05 %
Juno.com	5411 5695	4275 4582	1014 982	122 131	79.01 % 80.46 %	18.74 % 17.24 %	2.25 % 2.30 %
Mailfence	5338 5436	4186 4370	1034 956	118 110	78.42 % 80.39 %	19.37 % 17.59 %	2.21 % 2.02 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.