Postmark and Benchmark Email Email Deliverability Comparison

Postmark

Benchmark Email

In this comparison, the deliverability of Postmark and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.961 65.210	50.217 51.727	12.619 12.292	1.413 1.362

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.51 % 79.32 %	19.73 % 18.85 %	2.21 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4804 5002	3757 3885	971 1015	105 104	78.21 % 77.67 %	20.21 % 20.29 %	2.19 % 2.08 %
Elektronics	4766 4926	3746 3942	946 891	106 109	78.60 % 80.02 %	19.85 % 18.09 %	2.22 % 2.21 %
Entertainment	5025 5041	3920 3984	1009 966	117 106	78.01 % 79.03 %	20.08 % 19.16 %	2.33 % 2.10 %
Cosmetics & Beauty	4806 4918	3784 3938	947 896	99 103	78.73 % 80.07 %	19.70 % 18.22 %	2.06 % 2.09 %
Food & Drink	4939 4841	3846 3815	1009 937	104 101	77.87 % 78.81 %	20.43 % 19.36 %	2.11 % 2.09 %
Home & Garden	4853 4997	3813 3966	939 941	111 106	78.57 % 79.37 %	19.35 % 18.83 %	2.29 % 2.12 %
Finance	5124 5027	4152 4104	892 829	110 113	81.03 % 81.64 %	17.41 % 16.49 %	2.15 % 2.25 %
Health	4903 5108	4012 4199	783 830	108 98	81.83 % 82.20 %	15.97 % 16.25 %	2.20 % 1.92 %
Pets	4994 5077	3887 4021	1004 949	115 105	77.83 % 79.20 %	20.10 % 18.69 %	2.30 % 2.07 %
Sport & Fitness	4948 4998	3871 3950	997 956	106 102	78.23 % 79.03 %	20.15 % 19.13 %	2.14 % 2.04 %
Job & Career	4860 4981	3703 3861	1080 1022	109 110	76.19 % 77.51 %	22.22 % 20.52 %	2.24 % 2.21 %
Dating	4816 5215	3616 3970	1124 1161	106 101	75.08 % 76.13 %	23.34 % 22.26 %	2.20 % 1.94 %
Other	5123 5079	4110 4092	918 899	117 104	80.23 % 80.57 %	17.92 % 17.70 %	2.28 % 2.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4572 4692	3436 3600	1061 1008	95 97	75.15 % 76.73 %	23.21 % 21.48 %	2.08 % 2.07 %
Outlook Mail	4560 4895	3490 3839	972 970	105 99	76.54 % 78.43 %	21.32 % 19.82 %	2.30 % 2.02 %
Yahoo Mail	4647 4718	3595 3722	968 902	104 103	77.36 % 78.89 %	20.83 % 19.12 %	2.24 % 2.18 %
AOL Mail	4668 4544	3635 3578	949 885	100 97	77.87 % 78.74 %	20.33 % 19.48 %	2.14 % 2.13 %
Mail.com	4676 4787	3755 3849	833 862	103 102	80.30 % 80.41 %	17.81 % 18.01 %	2.20 % 2.13 %
Yandex Mail	4591 4782	3565 3765	944 922	102 92	77.65 % 78.73 %	20.56 % 19.28 %	2.22 % 1.92 %
GMX Mail	4634 4698	3552 3646	994 977	110 90	76.65 % 77.61 %	21.45 % 20.80 %	2.37 % 1.92 %
Zoho Mail	4714 4615	3774 3714	866 814	102 100	80.06 % 80.48 %	18.37 % 17.64 %	2.16 % 2.17 %
ProtonMail	4452 4869	3567 3938	824 835	93 106	80.12 % 80.88 %	18.51 % 17.15 %	2.09 % 2.18 %
Custom Mail	4631 4585	3783 3773	756 727	108 92	81.69 % 82.29 %	16.32 % 15.86 %	2.33 % 2.01 %
iCloud Mail	4587 4800	3469 3648	1035 1059	102 109	75.63 % 76.00 %	22.56 % 22.06 %	2.22 % 2.27 %
Tuta	4657 4702	3750 3816	833 810	106 97	80.52 % 81.16 %	17.89 % 17.23 %	2.28 % 2.06 %
Juno.com	4828 4624	3877 3727	887 814	105 98	80.30 % 80.60 %	18.37 % 17.60 %	2.17 % 2.12 %
Mailfence	3744 3899	2969 3112	697 707	78 80	79.30 % 79.82 %	18.62 % 18.13 %	2.08 % 2.05 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.