Postmark and Benchmark Email Email Deliverability Comparison

Postmark

Benchmark Email

In this comparison, the deliverability of Postmark and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.445 64.256	50.822 51.984	11.778 11.432	1.354 1.289

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.10 % 80.90 %	18.56 % 17.79 %	2.13 % 2.01 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4784 5017	3827 3990	896 947	102 97	80.00 % 79.53 %	18.73 % 18.88 %	2.13 % 1.93 %
Elektronics	4743 4959	3808 4054	875 838	101 112	80.29 % 81.75 %	18.45 % 16.90 %	2.13 % 2.26 %
Entertainment	5083 5054	4042 4088	963 905	120 100	79.52 % 80.89 %	18.95 % 17.91 %	2.36 % 1.98 %
Cosmetics & Beauty	4728 4874	3806 3977	876 852	96 96	80.50 % 81.60 %	18.53 % 17.48 %	2.03 % 1.97 %
Food & Drink	4798 4756	3836 3832	913 873	93 99	79.95 % 80.57 %	19.03 % 18.36 %	1.94 % 2.08 %
Home & Garden	4796 4986	3857 4050	863 881	104 103	80.42 % 81.23 %	17.99 % 17.67 %	2.17 % 2.07 %
Finance	4978 4816	4085 3968	845 772	103 107	82.06 % 82.39 %	16.97 % 16.03 %	2.07 % 2.22 %
Health	4709 4962	3895 4116	721 768	98 90	82.71 % 82.95 %	15.31 % 15.48 %	2.08 % 1.81 %
Pets	4983 5128	3962 4149	938 903	113 97	79.51 % 80.91 %	18.82 % 17.61 %	2.27 % 1.89 %
Sport & Fitness	5096 4893	4048 3945	976 878	108 92	79.43 % 80.63 %	19.15 % 17.94 %	2.12 % 1.88 %
Job & Career	4854 4916	3814 3906	983 949	101 104	78.57 % 79.45 %	20.25 % 19.30 %	2.08 % 2.12 %
Dating	4857 4920	3741 3850	1049 1022	103 94	77.02 % 78.25 %	21.60 % 20.77 %	2.12 % 1.91 %
Other	5036 4975	4101 4059	880 844	112 98	81.43 % 81.59 %	17.47 % 16.96 %	2.22 % 1.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4638 4670	3591 3698	1000 936	93 91	77.43 % 79.19 %	21.56 % 20.04 %	2.01 % 1.95 %
Outlook Mail	4562 4924	3585 3941	909 926	101 96	78.58 % 80.04 %	19.93 % 18.81 %	2.21 % 1.95 %
Yahoo Mail	4625 4688	3657 3774	908 856	101 95	79.07 % 80.50 %	19.63 % 18.26 %	2.18 % 2.03 %
AOL Mail	4633 4499	3688 3634	873 807	95 92	79.60 % 80.77 %	18.84 % 17.94 %	2.05 % 2.04 %
Mail.com	4620 4687	3772 3838	766 802	97 95	81.65 % 81.89 %	16.58 % 17.11 %	2.10 % 2.03 %
Yandex Mail	4706 4988	3758 4005	882 898	101 97	79.86 % 80.29 %	18.74 % 18.00 %	2.15 % 1.94 %
GMX Mail	4690 4755	3679 3794	928 931	111 89	78.44 % 79.79 %	19.79 % 19.58 %	2.37 % 1.87 %
Zoho Mail	4704 4609	3835 3770	817 755	99 97	81.53 % 81.80 %	17.37 % 16.38 %	2.10 % 2.10 %
ProtonMail	4536 4768	3702 3915	801 781	94 101	81.61 % 82.11 %	17.66 % 16.38 %	2.07 % 2.12 %
Custom Mail	4667 4523	3866 3760	748 699	103 86	82.84 % 83.13 %	16.03 % 15.45 %	2.21 % 1.90 %
iCloud Mail	4614 4757	3582 3732	966 977	99 100	77.63 % 78.45 %	20.94 % 20.54 %	2.15 % 2.10 %
Tuta	4645 4644	3785 3839	801 749	99 93	81.49 % 82.67 %	17.24 % 16.13 %	2.13 % 2.00 %
Juno.com	4779 4640	3901 3787	834 768	101 97	81.63 % 81.62 %	17.45 % 16.55 %	2.11 % 2.09 %
Mailfence	3026 3104	2421 2497	545 547	60 60	80.01 % 80.44 %	18.01 % 17.62 %	1.98 % 1.93 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.