Postmark and Benchmark Email Email Deliverability Comparison

Postmark

Benchmark Email

In this comparison, the deliverability of Postmark and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.208 76.745	59.446 58.968	15.216 15.953	1.546 1.824

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.00 % 76.84 %	19.97 % 20.79 %	2.03 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5962 5914	4609 4504	1237 1267	116 143	77.31 % 76.16 %	20.75 % 21.42 %	1.95 % 2.42 %
Elektronics	5746 5868	4487 4553	1135 1181	124 134	78.09 % 77.59 %	19.75 % 20.13 %	2.16 % 2.28 %
Entertainment	5767 5828	4475 4466	1177 1211	115 151	77.60 % 76.63 %	20.41 % 20.78 %	1.99 % 2.59 %
Cosmetics & Beauty	5867 5890	4599 4508	1151 1235	117 147	78.39 % 76.54 %	19.62 % 20.97 %	1.99 % 2.50 %
Food & Drink	5848 5750	4519 4392	1222 1217	107 141	77.27 % 76.38 %	20.90 % 21.17 %	1.83 % 2.45 %
Home & Garden	5964 5793	4638 4419	1204 1235	122 139	77.77 % 76.28 %	20.19 % 21.32 %	2.05 % 2.40 %
Finance	6130 6023	4988 4833	1017 1058	125 132	81.37 % 80.24 %	16.59 % 17.57 %	2.04 % 2.19 %
Health	5936 5855	4850 4728	963 989	123 138	81.70 % 80.75 %	16.22 % 16.89 %	2.07 % 2.36 %
Pets	6013 6044	4653 4628	1238 1266	122 150	77.38 % 76.57 %	20.59 % 20.95 %	2.03 % 2.48 %
Sport & Fitness	5783 5966	4507 4538	1161 1289	115 139	77.94 % 76.06 %	20.08 % 21.61 %	1.99 % 2.33 %
Job & Career	5694 5805	4272 4293	1306 1383	116 129	75.03 % 73.95 %	22.94 % 23.82 %	2.04 % 2.22 %
Dating	5757 6096	4271 4448	1375 1502	111 146	74.19 % 72.97 %	23.88 % 24.64 %	1.93 % 2.40 %
Other	5741 5913	4578 4658	1030 1120	133 135	79.74 % 78.78 %	17.94 % 18.94 %	2.32 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5221 5749	3883 4230	1236 1383	102 136	74.37 % 73.58 %	23.67 % 24.06 %	1.95 % 2.37 %
Outlook Mail	5281 5551	4016 4199	1158 1218	107 134	76.05 % 75.64 %	21.93 % 21.94 %	2.03 % 2.41 %
Yahoo Mail	5483 5389	4202 4096	1170 1163	111 130	76.64 % 76.01 %	21.34 % 21.58 %	2.02 % 2.41 %
AOL Mail	5582 5421	4329 4128	1136 1154	117 139	77.55 % 76.15 %	20.35 % 21.29 %	2.10 % 2.56 %
Mail.com	5748 5473	4587 4237	1051 1110	110 126	79.80 % 77.42 %	18.28 % 20.28 %	1.91 % 2.30 %
Yandex Mail	5529 5537	4238 4191	1173 1221	118 125	76.65 % 75.69 %	21.22 % 22.05 %	2.13 % 2.26 %
GMX Mail	5207 5437	3936 4101	1164 1209	107 127	75.59 % 75.43 %	22.35 % 22.24 %	2.05 % 2.34 %
Zoho Mail	5432 5426	4256 4257	1070 1041	106 128	78.35 % 78.46 %	19.70 % 19.19 %	1.95 % 2.36 %
ProtonMail	5417 5529	4360 4351	958 1053	99 125	80.49 % 78.69 %	17.69 % 19.05 %	1.83 % 2.26 %
Custom Mail	5335 5609	4329 4490	889 990	117 129	81.14 % 80.05 %	16.66 % 17.65 %	2.19 % 2.30 %
iCloud Mail	5272 5310	3941 3859	1219 1320	112 131	74.75 % 72.67 %	23.12 % 24.86 %	2.12 % 2.47 %
Tuta	5623 5461	4510 4288	999 1039	114 134	80.21 % 78.52 %	17.77 % 19.03 %	2.03 % 2.45 %
Juno.com	5731 5359	4578 4228	1029 1001	124 130	79.88 % 78.90 %	17.95 % 18.68 %	2.16 % 2.43 %
Mailfence	5347 5494	4281 4313	964 1051	102 130	80.06 % 78.50 %	18.03 % 19.13 %	1.91 % 2.37 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.