Postmark and Benchmark Email Email Deliverability Comparison

Postmark

Benchmark Email

In this comparison, the deliverability of Postmark and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.137 65.998	50.600 50.496	13.149 13.892	1.388 1.610

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.68 % 76.51 %	20.19 % 21.05 %	2.13 % 2.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5071 5050	3914 3818	1056 1104	101 128	77.18 % 75.60 %	20.82 % 21.86 %	1.99 % 2.53 %
Elektronics	4882 5037	3796 3891	979 1024	107 122	77.76 % 77.25 %	20.05 % 20.33 %	2.19 % 2.42 %
Entertainment	4910 4916	3793 3753	1011 1032	106 131	77.25 % 76.34 %	20.59 % 20.99 %	2.16 % 2.66 %
Cosmetics & Beauty	5043 5130	3928 3905	1011 1094	104 131	77.89 % 76.12 %	20.05 % 21.33 %	2.06 % 2.55 %
Food & Drink	5038 4966	3866 3788	1075 1056	97 122	76.74 % 76.28 %	21.34 % 21.26 %	1.93 % 2.46 %
Home & Garden	5083 4955	3928 3765	1044 1068	111 122	77.28 % 75.98 %	20.54 % 21.55 %	2.18 % 2.46 %
Finance	5308 5214	4312 4164	881 932	115 118	81.24 % 79.86 %	16.60 % 17.87 %	2.17 % 2.26 %
Health	5000 5023	4060 4039	830 862	110 122	81.20 % 80.41 %	16.60 % 17.16 %	2.20 % 2.43 %
Pets	5137 5226	3965 3995	1063 1100	109 131	77.19 % 76.44 %	20.69 % 21.05 %	2.12 % 2.51 %
Sport & Fitness	4944 5067	3845 3831	997 1117	102 119	77.77 % 75.61 %	20.17 % 22.04 %	2.06 % 2.35 %
Job & Career	4922 5039	3676 3712	1142 1214	104 113	74.69 % 73.67 %	23.20 % 24.09 %	2.11 % 2.24 %
Dating	4871 5302	3605 3863	1165 1310	101 129	74.01 % 72.86 %	23.92 % 24.71 %	2.07 % 2.43 %
Other	4928 5073	3912 3972	895 979	121 122	79.38 % 78.30 %	18.16 % 19.30 %	2.46 % 2.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4479 5062	3323 3704	1062 1236	94 122	74.19 % 73.17 %	23.71 % 24.42 %	2.10 % 2.41 %
Outlook Mail	4531 4745	3444 3578	991 1047	96 120	76.01 % 75.41 %	21.87 % 22.07 %	2.12 % 2.53 %
Yahoo Mail	4597 4540	3508 3439	991 988	98 113	76.31 % 75.75 %	21.56 % 21.76 %	2.13 % 2.49 %
AOL Mail	4857 4623	3756 3506	996 998	105 119	77.33 % 75.84 %	20.51 % 21.59 %	2.16 % 2.57 %
Mail.com	4956 4699	3934 3615	923 970	99 114	79.38 % 76.93 %	18.62 % 20.64 %	2.00 % 2.43 %
Yandex Mail	4687 4838	3562 3651	1019 1075	106 112	76.00 % 75.47 %	21.74 % 22.22 %	2.26 % 2.32 %
GMX Mail	4506 4634	3390 3475	1018 1048	98 111	75.23 % 74.99 %	22.59 % 22.62 %	2.17 % 2.40 %
Zoho Mail	4645 4660	3625 3641	924 903	96 116	78.04 % 78.13 %	19.89 % 19.38 %	2.07 % 2.49 %
ProtonMail	4620 4758	3706 3727	824 918	90 113	80.22 % 78.33 %	17.84 % 19.29 %	1.95 % 2.37 %
Custom Mail	4614 4846	3728 3852	781 879	105 115	80.80 % 79.49 %	16.93 % 18.14 %	2.28 % 2.37 %
iCloud Mail	4518 4576	3365 3314	1052 1148	101 114	74.48 % 72.42 %	23.28 % 25.09 %	2.24 % 2.49 %
Tuta	4771 4623	3807 3623	863 886	101 114	79.79 % 78.37 %	18.09 % 19.17 %	2.12 % 2.47 %
Juno.com	4871 4672	3869 3685	892 873	110 114	79.43 % 78.87 %	18.31 % 18.69 %	2.26 % 2.44 %
Mailfence	4485 4722	3583 3686	813 923	89 113	79.89 % 78.06 %	18.13 % 19.55 %	1.98 % 2.39 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.