Postmark and Benchmark Email Email Deliverability Comparison

Postmark

Benchmark Email

In this comparison, the deliverability of Postmark and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.919 66.291	50.483 51.770	13.108 13.154	1.328 1.367

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.76 % 78.10 %	20.19 % 19.84 %	2.05 % 2.06 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4961 5153	3834 3949	1029 1101	98 103	77.28 % 76.63 %	20.74 % 21.37 %	1.98 % 2.00 %
Elektronics	4886 4958	3792 3899	995 954	99 105	77.61 % 78.64 %	20.36 % 19.24 %	2.03 % 2.12 %
Entertainment	5077 5001	3911 3898	1056 999	110 104	77.03 % 77.94 %	20.80 % 19.98 %	2.17 % 2.08 %
Cosmetics & Beauty	4939 5061	3857 3979	987 977	95 105	78.09 % 78.62 %	19.98 % 19.30 %	1.92 % 2.07 %
Food & Drink	5041 4952	3880 3841	1060 1009	101 102	76.97 % 77.56 %	21.03 % 20.38 %	2.00 % 2.06 %
Home & Garden	4911 5025	3830 3920	976 1000	105 105	77.99 % 78.01 %	19.87 % 19.90 %	2.14 % 2.09 %
Finance	5187 5173	4202 4182	882 877	103 114	81.01 % 80.84 %	17.00 % 16.95 %	1.99 % 2.20 %
Health	4990 5211	4089 4237	799 876	102 98	81.94 % 81.31 %	16.01 % 16.81 %	2.04 % 1.88 %
Pets	5064 5136	3908 4006	1048 1021	108 109	77.17 % 78.00 %	20.70 % 19.88 %	2.13 % 2.12 %
Sport & Fitness	4964 5048	3838 3934	1030 1011	96 103	77.32 % 77.93 %	20.75 % 20.03 %	1.93 % 2.04 %
Job & Career	4917 5114	3695 3877	1123 1127	99 110	75.15 % 75.81 %	22.84 % 22.04 %	2.01 % 2.15 %
Dating	4963 5323	3653 3953	1210 1265	100 105	73.60 % 74.26 %	24.38 % 23.76 %	2.01 % 1.97 %
Other	5019 5136	3994 4095	913 937	112 104	79.58 % 79.73 %	18.19 % 18.24 %	2.23 % 2.02 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4490 4828	3294 3620	1111 1113	85 95	73.36 % 74.98 %	24.74 % 23.05 %	1.89 % 1.97 %
Outlook Mail	4554 4793	3450 3670	1009 1023	95 100	75.76 % 76.57 %	22.16 % 21.34 %	2.09 % 2.09 %
Yahoo Mail	4733 4663	3613 3610	1022 951	98 102	76.34 % 77.42 %	21.59 % 20.39 %	2.07 % 2.19 %
AOL Mail	4753 4530	3652 3509	1003 925	98 96	76.84 % 77.46 %	21.10 % 20.42 %	2.06 % 2.12 %
Mail.com	4829 4778	3857 3765	871 917	101 96	79.87 % 78.80 %	18.04 % 19.19 %	2.09 % 2.01 %
Yandex Mail	4621 4812	3537 3721	990 1001	94 90	76.54 % 77.33 %	21.42 % 20.80 %	2.03 % 1.87 %
GMX Mail	4662 4740	3517 3594	1045 1056	100 90	75.44 % 75.82 %	22.42 % 22.28 %	2.15 % 1.90 %
Zoho Mail	4636 4651	3676 3695	865 862	95 94	79.29 % 79.45 %	18.66 % 18.53 %	2.05 % 2.02 %
ProtonMail	4513 4801	3599 3838	831 857	83 106	79.75 % 79.94 %	18.41 % 17.85 %	1.84 % 2.21 %
Custom Mail	4622 4694	3768 3817	751 782	103 95	81.52 % 81.32 %	16.25 % 16.66 %	2.23 % 2.02 %
iCloud Mail	4550 4792	3366 3550	1091 1133	93 109	73.98 % 74.08 %	23.98 % 23.64 %	2.04 % 2.27 %
Tuta	4689 4790	3755 3848	835 841	99 101	80.08 % 80.33 %	17.81 % 17.56 %	2.11 % 2.11 %
Juno.com	4771 4723	3796 3772	880 851	95 100	79.56 % 79.86 %	18.44 % 18.02 %	1.99 % 2.12 %
Mailfence	4496 4696	3603 3761	804 842	89 93	80.14 % 80.09 %	17.88 % 17.93 %	1.98 % 1.98 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.