Postmark and Benchmark Email Email Deliverability Comparison

Postmark

Benchmark Email

In this comparison, the deliverability of Postmark and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.170 66.061	50.776 50.618	13.059 13.815	1.335 1.628

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.91 % 76.62 %	20.04 % 20.91 %	2.05 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5054 5096	3909 3839	1048 1131	97 126	77.34 % 75.33 %	20.74 % 22.19 %	1.92 % 2.47 %
Elektronics	4865 4947	3784 3824	983 1000	98 123	77.78 % 77.30 %	20.21 % 20.21 %	2.01 % 2.49 %
Entertainment	4883 5021	3811 3848	967 1042	105 131	78.05 % 76.64 %	19.80 % 20.75 %	2.15 % 2.61 %
Cosmetics & Beauty	5003 5117	3922 3912	985 1074	96 131	78.39 % 76.45 %	19.69 % 20.99 %	1.92 % 2.56 %
Food & Drink	5094 4942	3918 3770	1077 1048	99 124	76.91 % 76.28 %	21.14 % 21.21 %	1.94 % 2.51 %
Home & Garden	5052 4962	3925 3769	1016 1072	111 121	77.69 % 75.96 %	20.11 % 21.60 %	2.20 % 2.44 %
Finance	5254 5164	4268 4115	882 929	104 120	81.23 % 79.69 %	16.79 % 17.99 %	1.98 % 2.32 %
Health	4946 5057	4022 4077	816 859	108 121	81.32 % 80.62 %	16.50 % 16.99 %	2.18 % 2.39 %
Pets	5085 5210	3940 3989	1041 1084	104 137	77.48 % 76.56 %	20.47 % 20.81 %	2.05 % 2.63 %
Sport & Fitness	5081 5096	3966 3867	1018 1108	97 121	78.06 % 75.88 %	20.04 % 21.74 %	1.91 % 2.37 %
Job & Career	4957 5089	3705 3769	1146 1199	106 121	74.74 % 74.06 %	23.12 % 23.56 %	2.14 % 2.38 %
Dating	4950 5224	3655 3809	1198 1288	97 127	73.84 % 72.91 %	24.20 % 24.66 %	1.96 % 2.43 %
Other	4946 5136	3951 4030	882 981	113 125	79.88 % 78.47 %	17.83 % 19.10 %	2.28 % 2.43 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4513 4929	3341 3617	1083 1192	89 120	74.03 % 73.38 %	24.00 % 24.18 %	1.97 % 2.43 %
Outlook Mail	4625 4678	3521 3530	1012 1025	92 123	76.13 % 75.46 %	21.88 % 21.91 %	1.99 % 2.63 %
Yahoo Mail	4521 4535	3465 3437	960 981	96 117	76.64 % 75.79 %	21.23 % 21.63 %	2.12 % 2.58 %
AOL Mail	4776 4583	3694 3482	980 981	102 120	77.35 % 75.98 %	20.52 % 21.41 %	2.14 % 2.62 %
Mail.com	4943 4740	3946 3650	900 975	97 115	79.83 % 77.00 %	18.21 % 20.57 %	1.96 % 2.43 %
Yandex Mail	4742 4759	3626 3597	1017 1053	99 109	76.47 % 75.58 %	21.45 % 22.13 %	2.09 % 2.29 %
GMX Mail	4579 4721	3454 3532	1030 1078	95 111	75.43 % 74.81 %	22.49 % 22.83 %	2.07 % 2.35 %
Zoho Mail	4664 4629	3665 3604	905 912	94 113	78.58 % 77.86 %	19.40 % 19.70 %	2.02 % 2.44 %
ProtonMail	4584 4776	3702 3743	793 914	89 119	80.76 % 78.37 %	17.30 % 19.14 %	1.94 % 2.49 %
Custom Mail	4579 4773	3710 3802	766 853	103 118	81.02 % 79.66 %	16.73 % 17.87 %	2.25 % 2.47 %
iCloud Mail	4644 4661	3451 3377	1095 1162	98 122	74.31 % 72.45 %	23.58 % 24.93 %	2.11 % 2.62 %
Tuta	4740 4794	3800 3787	842 891	98 116	80.17 % 78.99 %	17.76 % 18.59 %	2.07 % 2.42 %
Juno.com	4891 4753	3897 3744	893 896	101 113	79.68 % 78.77 %	18.26 % 18.85 %	2.07 % 2.38 %
Mailfence	4369 4730	3504 3716	783 902	82 112	80.20 % 78.56 %	17.92 % 19.07 %	1.88 % 2.37 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.