CampaignMonitor and Postmark Email Deliverability Comparison

CampaignMonitor

Postmark

In this comparison, the deliverability of CampaignMonitor and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.157 65.027	50.620 50.616	13.164 13.085	1.373 1.326

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.69 % 77.84 %	20.20 % 20.12 %	2.11 % 2.04 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5234 4970	4058 3843	1066 1033	110 94	77.53 % 77.32 %	20.37 % 20.78 %	2.10 % 1.89 %
Elektronics	5245 4862	4033 3785	1099 983	113 94	76.89 % 77.85 %	20.95 % 20.22 %	2.15 % 1.93 %
Entertainment	4996 4997	3890 3877	1000 1015	106 105	77.86 % 77.59 %	20.02 % 20.31 %	2.12 % 2.10 %
Cosmetics & Beauty	5215 4939	4117 3869	994 976	104 94	78.95 % 78.34 %	19.06 % 19.76 %	1.99 % 1.90 %
Food & Drink	5079 5061	3943 3882	1037 1078	99 101	77.63 % 76.70 %	20.42 % 21.30 %	1.95 % 2.00 %
Home & Garden	4911 5067	3780 3946	1028 1012	103 109	76.97 % 77.88 %	20.93 % 19.97 %	2.10 % 2.15 %
Finance	4978 5190	3998 4199	864 884	116 107	80.31 % 80.91 %	17.36 % 17.03 %	2.33 % 2.06 %
Health	4835 4964	3943 4038	781 818	111 108	81.55 % 81.35 %	16.15 % 16.48 %	2.30 % 2.18 %
Pets	4925 5115	3814 3960	1006 1051	105 104	77.44 % 77.42 %	20.43 % 20.55 %	2.13 % 2.03 %
Sport & Fitness	5055 4997	3875 3891	1074 1008	106 98	76.66 % 77.87 %	21.25 % 20.17 %	2.10 % 1.96 %
Job & Career	4878 4970	3685 3720	1091 1149	102 101	75.54 % 74.85 %	22.37 % 23.12 %	2.09 % 2.03 %
Dating	4951 4915	3633 3632	1219 1185	99 98	73.38 % 73.90 %	24.62 % 24.11 %	2.00 % 1.99 %
Other	4855 4980	3851 3974	905 893	99 113	79.32 % 79.80 %	18.64 % 17.93 %	2.04 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4510 4525	3297 3346	1115 1094	98 85	73.10 % 73.94 %	24.72 % 24.18 %	2.17 % 1.88 %
Outlook Mail	4653 4546	3507 3464	1042 993	104 89	75.37 % 76.20 %	22.39 % 21.84 %	2.24 % 1.96 %
Yahoo Mail	4653 4730	3586 3610	973 1018	94 102	77.07 % 76.32 %	20.91 % 21.52 %	2.02 % 2.16 %
AOL Mail	4734 4744	3634 3664	1000 980	100 100	76.76 % 77.23 %	21.12 % 20.66 %	2.11 % 2.11 %
Mail.com	4675 4897	3698 3912	878 888	99 97	79.10 % 79.89 %	18.78 % 18.13 %	2.12 % 1.98 %
Yandex Mail	4462 4667	3429 3569	938 1003	95 95	76.85 % 76.47 %	21.02 % 21.49 %	2.13 % 2.04 %
GMX Mail	4700 4666	3578 3499	1028 1066	94 101	76.13 % 74.99 %	21.87 % 22.85 %	2.00 % 2.16 %
Zoho Mail	4773 4684	3783 3686	887 906	103 92	79.26 % 78.69 %	18.58 % 19.34 %	2.16 % 1.96 %
ProtonMail	4685 4568	3736 3673	842 810	107 85	79.74 % 80.41 %	17.97 % 17.73 %	2.28 % 1.86 %
Custom Mail	4629 4630	3735 3781	804 744	90 105	80.69 % 81.66 %	17.37 % 16.07 %	1.94 % 2.27 %
iCloud Mail	4548 4587	3373 3396	1082 1093	93 98	74.16 % 74.04 %	23.79 % 23.83 %	2.04 % 2.14 %
Tuta	4779 4684	3784 3760	896 826	99 98	79.18 % 80.27 %	18.75 % 17.63 %	2.07 % 2.09 %
Juno.com	4816 4737	3857 3776	856 866	103 95	80.09 % 79.71 %	17.77 % 18.28 %	2.14 % 2.01 %
Mailfence	4540 4362	3623 3480	823 798	94 84	79.80 % 79.78 %	18.13 % 18.29 %	2.07 % 1.93 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.