CampaignMonitor and Postmark Email Deliverability Comparison

CampaignMonitor

Postmark

In this comparison, the deliverability of CampaignMonitor and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.813 76.208	58.738 59.446	15.451 15.216	1.624 1.546

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.48 % 78.00 %	20.38 % 19.97 %	2.14 % 2.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 5962	4606 4609	1214 1237	125 116	77.48 % 77.31 %	20.42 % 20.75 %	2.10 % 1.95 %
Elektronics	5979 5746	4579 4487	1269 1135	131 124	76.58 % 78.09 %	21.22 % 19.75 %	2.19 % 2.16 %
Entertainment	5820 5767	4490 4475	1204 1177	126 115	77.15 % 77.60 %	20.69 % 20.41 %	2.16 % 1.99 %
Cosmetics & Beauty	5868 5867	4594 4599	1151 1151	123 117	78.29 % 78.39 %	19.61 % 19.62 %	2.10 % 1.99 %
Food & Drink	5972 5848	4599 4519	1250 1222	123 107	77.01 % 77.27 %	20.93 % 20.90 %	2.06 % 1.83 %
Home & Garden	5834 5964	4509 4638	1205 1204	120 122	77.29 % 77.77 %	20.65 % 20.19 %	2.06 % 2.05 %
Finance	5673 6130	4550 4988	990 1017	133 125	80.20 % 81.37 %	17.45 % 16.59 %	2.34 % 2.04 %
Health	5751 5936	4677 4850	944 963	130 123	81.32 % 81.70 %	16.41 % 16.22 %	2.26 % 2.07 %
Pets	5801 6013	4497 4653	1181 1238	123 122	77.52 % 77.38 %	20.36 % 20.59 %	2.12 % 2.03 %
Sport & Fitness	5761 5783	4415 4507	1219 1161	127 115	76.64 % 77.94 %	21.16 % 20.08 %	2.20 % 1.99 %
Job & Career	5947 5694	4488 4272	1335 1306	124 116	75.47 % 75.03 %	22.45 % 22.94 %	2.09 % 2.04 %
Dating	5757 5757	4197 4271	1440 1375	120 111	72.90 % 74.19 %	25.01 % 23.88 %	2.08 % 1.93 %
Other	5705 5741	4537 4578	1049 1030	119 133	79.53 % 79.74 %	18.39 % 17.94 %	2.09 % 2.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5433 5221	3965 3883	1350 1236	118 102	72.98 % 74.37 %	24.85 % 23.67 %	2.17 % 1.95 %
Outlook Mail	5462 5281	4139 4016	1204 1158	119 107	75.78 % 76.05 %	22.04 % 21.93 %	2.18 % 2.03 %
Yahoo Mail	5426 5483	4167 4202	1137 1170	122 111	76.80 % 76.64 %	20.95 % 21.34 %	2.25 % 2.02 %
AOL Mail	5448 5582	4176 4329	1154 1136	118 117	76.65 % 77.55 %	21.18 % 20.35 %	2.17 % 2.10 %
Mail.com	5457 5748	4272 4587	1077 1051	108 110	78.28 % 79.80 %	19.74 % 18.28 %	1.98 % 1.91 %
Yandex Mail	5191 5529	3973 4238	1105 1173	113 118	76.54 % 76.65 %	21.29 % 21.22 %	2.18 % 2.13 %
GMX Mail	5530 5207	4219 3936	1193 1164	118 107	76.29 % 75.59 %	21.57 % 22.35 %	2.13 % 2.05 %
Zoho Mail	5361 5432	4231 4256	1019 1070	111 106	78.92 % 78.35 %	19.01 % 19.70 %	2.07 % 1.95 %
ProtonMail	5510 5417	4373 4360	1013 958	124 99	79.36 % 80.49 %	18.38 % 17.69 %	2.25 % 1.83 %
Custom Mail	5357 5335	4305 4329	943 889	109 117	80.36 % 81.14 %	17.60 % 16.66 %	2.03 % 2.19 %
iCloud Mail	5307 5272	3913 3941	1280 1219	114 112	73.73 % 74.75 %	24.12 % 23.12 %	2.15 % 2.12 %
Tuta	5470 5623	4325 4510	1028 999	117 114	79.07 % 80.21 %	18.79 % 17.77 %	2.14 % 2.03 %
Juno.com	5437 5731	4363 4578	959 1029	115 124	80.25 % 79.88 %	17.64 % 17.95 %	2.12 % 2.16 %
Mailfence	5424 5347	4317 4281	989 964	118 102	79.59 % 80.06 %	18.23 % 18.03 %	2.18 % 1.91 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.