CampaignMonitor and Postmark Email Deliverability Comparison

CampaignMonitor

Postmark

In this comparison, the deliverability of CampaignMonitor and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.477 63.961	50.429 50.217	12.942 12.619	1.320 1.413

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.21 % 78.51 %	20.07 % 19.73 %	2.05 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5276 4804	4149 3757	1052 971	110 105	78.64 % 78.21 %	19.94 % 20.21 %	2.08 % 2.19 %
Elektronics	5059 4766	3912 3746	1052 946	101 106	77.33 % 78.60 %	20.79 % 19.85 %	2.00 % 2.22 %
Entertainment	4903 5025	3828 3920	974 1009	96 117	78.07 % 78.01 %	19.87 % 20.08 %	1.96 % 2.33 %
Cosmetics & Beauty	5043 4806	3986 3784	978 947	99 99	79.04 % 78.73 %	19.39 % 19.70 %	1.96 % 2.06 %
Food & Drink	5077 4939	3955 3846	1032 1009	100 104	77.90 % 77.87 %	20.33 % 20.43 %	1.97 % 2.11 %
Home & Garden	4976 4853	3870 3813	1039 939	102 111	77.77 % 78.57 %	20.88 % 19.35 %	2.05 % 2.29 %
Finance	4986 5124	4017 4152	880 892	112 110	80.57 % 81.03 %	17.65 % 17.41 %	2.25 % 2.15 %
Health	4821 4903	3930 4012	809 783	99 108	81.52 % 81.83 %	16.78 % 15.97 %	2.05 % 2.20 %
Pets	4871 4994	3791 3887	989 1004	104 115	77.83 % 77.83 %	20.30 % 20.10 %	2.14 % 2.30 %
Sport & Fitness	5025 4948	3882 3871	1043 997	102 106	77.25 % 78.23 %	20.76 % 20.15 %	2.03 % 2.14 %
Job & Career	4737 4860	3630 3703	1038 1080	99 109	76.63 % 76.19 %	21.91 % 22.22 %	2.09 % 2.24 %
Dating	4843 4816	3620 3616	1131 1124	103 106	74.75 % 75.08 %	23.35 % 23.34 %	2.13 % 2.20 %
Other	4860 5123	3859 4110	925 918	93 117	79.40 % 80.23 %	19.03 % 17.92 %	1.91 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4420 4572	3303 3436	1041 1061	88 95	74.73 % 75.15 %	23.55 % 23.21 %	1.99 % 2.08 %
Outlook Mail	4609 4560	3515 3490	1024 972	97 105	76.26 % 76.54 %	22.22 % 21.32 %	2.10 % 2.30 %
Yahoo Mail	4760 4647	3672 3595	986 968	95 104	77.14 % 77.36 %	20.71 % 20.83 %	2.00 % 2.24 %
AOL Mail	4801 4668	3696 3635	1022 949	98 100	76.98 % 77.87 %	21.29 % 20.33 %	2.04 % 2.14 %
Mail.com	4635 4676	3660 3755	882 833	90 103	78.96 % 80.30 %	19.03 % 17.81 %	1.94 % 2.20 %
Yandex Mail	4526 4591	3511 3565	948 944	92 102	77.57 % 77.65 %	20.95 % 20.56 %	2.03 % 2.22 %
GMX Mail	4596 4634	3528 3552	984 994	87 110	76.76 % 76.65 %	21.41 % 21.45 %	1.89 % 2.37 %
Zoho Mail	4783 4714	3837 3774	874 866	99 102	80.22 % 80.06 %	18.27 % 18.37 %	2.07 % 2.16 %
ProtonMail	4756 4452	3820 3567	873 824	106 93	80.32 % 80.12 %	18.36 % 18.51 %	2.23 % 2.09 %
Custom Mail	4613 4631	3739 3783	809 756	94 108	81.05 % 81.69 %	17.54 % 16.32 %	2.04 % 2.33 %
iCloud Mail	4633 4587	3481 3469	1072 1035	96 102	75.13 % 75.63 %	23.14 % 22.56 %	2.07 % 2.22 %
Tuta	4744 4657	3772 3750	887 833	97 106	79.51 % 80.52 %	18.70 % 17.89 %	2.04 % 2.28 %
Juno.com	4898 4828	3932 3877	875 887	106 105	80.28 % 80.30 %	17.86 % 18.37 %	2.16 % 2.17 %
Mailfence	3703 3744	2963 2969	665 697	75 78	80.02 % 79.30 %	17.96 % 18.62 %	2.03 % 2.08 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.