CampaignMonitor and Postmark Email Deliverability Comparison

CampaignMonitor

Postmark

In this comparison, the deliverability of CampaignMonitor and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.803 76.798	59.143 59.444	15.151 15.641	1.509 1.713

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.02 % 77.40 %	19.99 % 20.37 %	1.99 % 2.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 6023	4635 4621	1195 1271	115 131	77.96 % 76.72 %	20.10 % 21.10 %	1.93 % 2.17 %
Elektronics	5832 5836	4507 4530	1205 1176	120 130	77.28 % 77.62 %	20.66 % 20.15 %	2.06 % 2.23 %
Entertainment	5829 5800	4528 4456	1182 1225	119 119	77.68 % 76.83 %	20.28 % 21.12 %	2.04 % 2.05 %
Cosmetics & Beauty	5850 5908	4594 4597	1140 1184	116 127	78.53 % 77.81 %	19.49 % 20.04 %	1.98 % 2.15 %
Food & Drink	5925 5933	4591 4555	1220 1256	114 122	77.49 % 76.77 %	20.59 % 21.17 %	1.92 % 2.06 %
Home & Garden	5896 6024	4608 4641	1172 1249	116 134	78.15 % 77.04 %	19.88 % 20.73 %	1.97 % 2.22 %
Finance	5613 6100	4540 4945	954 1013	119 142	80.88 % 81.07 %	17.00 % 16.61 %	2.12 % 2.33 %
Health	5766 6121	4725 4955	918 1027	123 139	81.95 % 80.95 %	15.92 % 16.78 %	2.13 % 2.27 %
Pets	5928 6016	4622 4606	1194 1275	112 135	77.97 % 76.56 %	20.14 % 21.19 %	1.89 % 2.24 %
Sport & Fitness	5795 5696	4474 4426	1207 1145	114 125	77.20 % 77.70 %	20.83 % 20.10 %	1.97 % 2.19 %
Job & Career	5942 5828	4505 4344	1320 1351	117 133	75.82 % 74.54 %	22.21 % 23.18 %	1.97 % 2.28 %
Dating	5730 5816	4210 4275	1410 1409	110 132	73.47 % 73.50 %	24.61 % 24.23 %	1.92 % 2.27 %
Other	5752 5697	4604 4493	1034 1060	114 144	80.04 % 78.87 %	17.98 % 18.61 %	1.98 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5506 5291	4043 3899	1347 1274	116 118	73.43 % 73.69 %	24.46 % 24.08 %	2.11 % 2.23 %
Outlook Mail	5532 5439	4224 4102	1199 1216	109 121	76.36 % 75.42 %	21.67 % 22.36 %	1.97 % 2.22 %
Yahoo Mail	5402 5571	4167 4230	1124 1222	111 119	77.14 % 75.93 %	20.81 % 21.94 %	2.05 % 2.14 %
AOL Mail	5388 5502	4177 4233	1107 1137	104 132	77.52 % 76.94 %	20.55 % 20.67 %	1.93 % 2.40 %
Mail.com	5399 5715	4270 4517	1028 1074	101 124	79.09 % 79.04 %	19.04 % 18.79 %	1.87 % 2.17 %
Yandex Mail	5273 5557	4059 4241	1108 1193	106 123	76.98 % 76.32 %	21.01 % 21.47 %	2.01 % 2.21 %
GMX Mail	5515 5337	4231 4004	1173 1212	111 121	76.72 % 75.02 %	21.27 % 22.71 %	2.01 % 2.27 %
Zoho Mail	5294 5427	4218 4225	973 1085	103 117	79.68 % 77.85 %	18.38 % 19.99 %	1.95 % 2.16 %
ProtonMail	5415 5458	4319 4373	984 975	112 110	79.76 % 80.12 %	18.17 % 17.86 %	2.07 % 2.02 %
Custom Mail	5386 5333	4349 4300	934 914	103 119	80.75 % 80.63 %	17.34 % 17.14 %	1.91 % 2.23 %
iCloud Mail	5266 5380	3927 3973	1235 1279	104 128	74.57 % 73.85 %	23.45 % 23.77 %	1.97 % 2.38 %
Tuta	5574 5717	4430 4544	1031 1046	113 127	79.48 % 79.48 %	18.50 % 18.30 %	2.03 % 2.22 %
Juno.com	5389 5712	4358 4540	926 1033	105 139	80.87 % 79.48 %	17.18 % 18.08 %	1.95 % 2.43 %
Mailfence	5464 5359	4371 4263	982 981	111 115	80.00 % 79.55 %	17.97 % 18.31 %	2.03 % 2.15 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.