CampaignMonitor and Postmark Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.406 62.077	366.193 50.973	75.786 8.694	13.427 2.410

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.41 % 82.11 %	16.64 % 14.01 %	2.95 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34939 4830	29205 4056	4864 592	870 182	83.59 % 83.98 %	13.92 % 12.26 %	2.49 % 3.77 %
Elektronics	35147 4784	28512 3986	5651 631	984 167	81.12 % 83.32 %	16.08 % 13.19 %	2.80 % 3.49 %
Entertainment	35195 4674	28297 3825	5918 665	980 184	80.40 % 81.84 %	16.81 % 14.23 %	2.78 % 3.94 %
Cosmetics & Beauty	35045 4777	28025 3902	5954 679	1066 196	79.97 % 81.68 %	16.99 % 14.21 %	3.04 % 4.10 %
Food & Drink	35461 4630	29512 3945	5019 545	930 140	83.22 % 85.21 %	14.15 % 11.77 %	2.62 % 3.02 %
Home & Garden	34926 4818	29134 4086	4881 570	911 162	83.42 % 84.81 %	13.98 % 11.83 %	2.61 % 3.36 %
Finance	34823 4847	26851 3831	6798 783	1174 233	77.11 % 79.04 %	19.52 % 16.15 %	3.37 % 4.81 %
Health	35153 4745	27450 3829	6583 712	1120 204	78.09 % 80.70 %	18.73 % 15.01 %	3.19 % 4.30 %
Pets	35131 4821	28883 4013	5226 627	1022 181	82.22 % 83.24 %	14.88 % 13.01 %	2.91 % 3.75 %
Sport & Fitness	35095 4709	27846 3824	6131 710	1118 175	79.34 % 81.21 %	17.47 % 15.08 %	3.19 % 3.72 %
Job & Career	34637 4745	27145 3782	6336 759	1156 204	78.37 % 79.70 %	18.29 % 16.00 %	3.34 % 4.30 %
Dating	35011 4746	26631 3771	7286 765	1094 210	76.06 % 79.46 %	20.81 % 16.12 %	3.12 % 4.42 %
Other	34843 4951	28702 4123	5139 656	1002 172	82.38 % 83.28 %	14.75 % 13.25 %	2.88 % 3.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44519 4728	34102 3610	8918 871	1499 247	76.60 % 76.35 %	20.03 % 18.42 %	3.37 % 5.22 %
Outlook Mail	43939 4561	34244 3660	8259 713	1436 188	77.94 % 80.25 %	18.80 % 15.63 %	3.27 % 4.12 %
Yahoo Mail	44257 4764	35436 3877	7512 699	1309 188	80.07 % 81.38 %	16.97 % 14.67 %	2.96 % 3.95 %
AOL Mail	43721 4865	34967 3963	7405 705	1349 197	79.98 % 81.46 %	16.94 % 14.49 %	3.09 % 4.05 %
Mail.com	44009 4799	35835 3957	6962 651	1212 191	81.43 % 82.45 %	15.82 % 13.57 %	2.75 % 3.98 %
Yandex Mail	44226 4676	34727 3761	8045 724	1454 191	78.52 % 80.43 %	18.19 % 15.48 %	3.29 % 4.08 %
GMX Mail	43598 4739	35325 3982	7056 585	1217 172	81.02 % 84.03 %	16.18 % 12.34 %	2.79 % 3.63 %
Zoho Mail	44406 4909	36406 4131	6803 614	1197 164	81.98 % 84.15 %	15.32 % 12.51 %	2.70 % 3.34 %
ProtonMail	44795 4740	36818 4028	6845 546	1132 166	82.19 % 84.98 %	15.28 % 11.52 %	2.53 % 3.50 %
Custom Mail	43586 4800	36319 4082	6146 561	1121 157	83.33 % 85.04 %	14.10 % 11.69 %	2.57 % 3.27 %
iCloud Mail	4768 4793	3751 3721	784 844	233 228	78.67 % 77.63 %	16.44 % 17.61 %	4.89 % 4.76 %
Tuta	4907 4930	4215 4153	558 616	134 161	85.90 % 84.24 %	11.37 % 12.49 %	2.73 % 3.27 %
Juno.com	4675 4773	4048 4048	493 565	134 160	86.59 % 84.81 %	10.55 % 11.84 %	2.87 % 3.35 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.