CampaignMonitor and Postmark Email Deliverability Comparison

CampaignMonitor

Postmark

In this comparison, the deliverability of CampaignMonitor and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.889 63.445	50.007 50.822	12.907 11.778	1.400 1.354

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 80.10 %	20.20 % 18.56 %	2.19 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5227 4784	4110 3827	1055 896	115 102	78.63 % 80.00 %	20.18 % 18.73 %	2.20 % 2.13 %
Elektronics	5047 4743	3909 3808	1037 875	107 101	77.45 % 80.29 %	20.55 % 18.45 %	2.12 % 2.13 %
Entertainment	4880 5083	3801 4042	959 963	101 120	77.89 % 79.52 %	19.65 % 18.95 %	2.07 % 2.36 %
Cosmetics & Beauty	4956 4728	3932 3806	968 876	105 96	79.34 % 80.50 %	19.53 % 18.53 %	2.12 % 2.03 %
Food & Drink	4941 4798	3836 3836	1023 913	106 93	77.64 % 79.95 %	20.70 % 19.03 %	2.15 % 1.94 %
Home & Garden	4849 4796	3782 3857	1024 863	108 104	78.00 % 80.42 %	21.12 % 17.99 %	2.23 % 2.17 %
Finance	4989 4978	4007 4085	914 845	116 103	80.32 % 82.06 %	18.32 % 16.97 %	2.33 % 2.07 %
Health	4749 4709	3852 3895	833 721	105 98	81.11 % 82.71 %	17.54 % 15.31 %	2.21 % 2.08 %
Pets	4871 4983	3794 3962	1001 938	112 113	77.89 % 79.51 %	20.55 % 18.82 %	2.30 % 2.27 %
Sport & Fitness	5068 5096	3929 4048	1047 976	108 108	77.53 % 79.43 %	20.66 % 19.15 %	2.13 % 2.12 %
Job & Career	4707 4854	3617 3814	1015 983	107 101	76.84 % 78.57 %	21.56 % 20.25 %	2.27 % 2.08 %
Dating	4857 4857	3680 3741	1104 1049	111 103	75.77 % 77.02 %	22.73 % 21.60 %	2.29 % 2.12 %
Other	4748 5036	3758 4101	927 880	99 112	79.15 % 81.43 %	19.52 % 17.47 %	2.09 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4456 4638	3380 3591	1011 1000	96 93	75.85 % 77.43 %	22.69 % 21.56 %	2.15 % 2.01 %
Outlook Mail	4614 4562	3544 3585	1000 909	108 101	76.81 % 78.58 %	21.67 % 19.93 %	2.34 % 2.21 %
Yahoo Mail	4702 4625	3633 3657	965 908	101 101	77.26 % 79.07 %	20.52 % 19.63 %	2.15 % 2.18 %
AOL Mail	4805 4633	3702 3688	1019 873	105 95	77.04 % 79.60 %	21.21 % 18.84 %	2.19 % 2.05 %
Mail.com	4686 4620	3685 3772	921 766	95 97	78.64 % 81.65 %	19.65 % 16.58 %	2.03 % 2.10 %
Yandex Mail	4614 4706	3602 3758	971 882	98 101	78.07 % 79.86 %	21.04 % 18.74 %	2.12 % 2.15 %
GMX Mail	4668 4690	3609 3679	973 928	97 111	77.31 % 78.44 %	20.84 % 19.79 %	2.08 % 2.37 %
Zoho Mail	4755 4704	3801 3835	894 817	104 99	79.94 % 81.53 %	18.80 % 17.37 %	2.19 % 2.10 %
ProtonMail	4645 4536	3715 3702	880 801	106 94	79.98 % 81.61 %	18.95 % 17.66 %	2.28 % 2.07 %
Custom Mail	4689 4667	3784 3866	846 748	101 103	80.70 % 82.84 %	18.04 % 16.03 %	2.15 % 2.21 %
iCloud Mail	4709 4614	3565 3582	1068 966	107 99	75.71 % 77.63 %	22.68 % 20.94 %	2.27 % 2.15 %
Tuta	4776 4645	3789 3785	916 801	104 99	79.33 % 81.49 %	19.18 % 17.24 %	2.18 % 2.13 %
Juno.com	4787 4779	3838 3901	885 834	113 101	80.18 % 81.63 %	18.49 % 17.45 %	2.36 % 2.11 %
Mailfence	2983 3026	2360 2421	558 545	65 60	79.11 % 80.01 %	18.71 % 18.01 %	2.18 % 1.98 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.