CampaignMonitor and Postmark Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.081 70.968	373.355 58.513	76.993 9.753	13.733 2.702

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.45 % 82.45 %	16.59 % 13.74 %	2.96 % 3.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35623 5537	29781 4670	4945 662	897 205	83.60 % 84.34 %	13.88 % 11.96 %	2.52 % 3.70 %
Elektronics	35767 5505	29028 4609	5730 710	1009 186	81.16 % 83.72 %	16.02 % 12.90 %	2.82 % 3.38 %
Entertainment	35821 5319	28808 4371	6008 741	1005 207	80.42 % 82.18 %	16.77 % 13.93 %	2.81 % 3.89 %
Cosmetics & Beauty	35706 5459	28569 4481	6047 760	1090 218	80.01 % 82.08 %	16.94 % 13.92 %	3.05 % 3.99 %
Food & Drink	36169 5286	30110 4509	5105 615	954 162	83.25 % 85.30 %	14.11 % 11.63 %	2.64 % 3.06 %
Home & Garden	35559 5504	29674 4690	4957 635	928 179	83.45 % 85.21 %	13.94 % 11.54 %	2.61 % 3.25 %
Finance	35538 5547	27428 4403	6914 882	1196 262	77.18 % 79.38 %	19.46 % 15.90 %	3.37 % 4.72 %
Health	35835 5399	28002 4378	6684 795	1149 226	78.14 % 81.09 %	18.65 % 14.72 %	3.21 % 4.19 %
Pets	35802 5541	29440 4634	5315 706	1047 201	82.23 % 83.63 %	14.85 % 12.74 %	2.92 % 3.63 %
Sport & Fitness	35733 5361	28361 4375	6227 794	1145 192	79.37 % 81.61 %	17.43 % 14.81 %	3.20 % 3.58 %
Job & Career	35319 5466	27703 4371	6443 862	1173 233	78.44 % 79.97 %	18.24 % 15.77 %	3.32 % 4.26 %
Dating	35660 5448	27157 4352	7389 862	1114 234	76.16 % 79.88 %	20.72 % 15.82 %	3.12 % 4.30 %
Other	35549 5596	29294 4670	5229 729	1026 197	82.40 % 83.45 %	14.71 % 13.03 %	2.89 % 3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45163 5436	34608 4170	9034 988	1521 278	76.63 % 76.71 %	20.00 % 18.18 %	3.37 % 5.11 %
Outlook Mail	44645 5238	34812 4220	8371 802	1462 216	77.98 % 80.57 %	18.75 % 15.31 %	3.27 % 4.12 %
Yahoo Mail	44880 5421	35946 4433	7602 778	1332 210	80.09 % 81.77 %	16.94 % 14.35 %	2.97 % 3.87 %
AOL Mail	44385 5516	35519 4503	7496 787	1370 226	80.02 % 81.64 %	16.89 % 14.27 %	3.09 % 4.10 %
Mail.com	44707 5408	36411 4479	7052 721	1244 208	81.44 % 82.82 %	15.77 % 13.33 %	2.78 % 3.85 %
Yandex Mail	44914 5347	35290 4318	8152 814	1472 215	78.57 % 80.76 %	18.15 % 15.22 %	3.28 % 4.02 %
GMX Mail	44247 5484	35877 4626	7137 665	1233 193	81.08 % 84.35 %	16.13 % 12.13 %	2.79 % 3.52 %
Zoho Mail	45051 5625	36950 4750	6880 689	1221 186	82.02 % 84.44 %	15.27 % 12.25 %	2.71 % 3.31 %
ProtonMail	45465 5409	37389 4615	6923 611	1153 183	82.24 % 85.32 %	15.23 % 11.30 %	2.54 % 3.38 %
Custom Mail	44259 5524	36897 4718	6226 628	1136 178	83.37 % 85.41 %	14.07 % 11.37 %	2.57 % 3.22 %
iCloud Mail	5457 5547	4283 4341	907 961	267 245	78.49 % 78.26 %	16.62 % 17.32 %	4.89 % 4.42 %
Tuta	5594 5570	4785 4705	644 682	165 183	85.54 % 84.47 %	11.51 % 12.24 %	2.95 % 3.29 %
Juno.com	5314 5443	4588 4635	569 627	157 181	86.34 % 85.16 %	10.71 % 11.52 %	2.95 % 3.33 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.