CampaignMonitor and Postmark Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
402.369 8.760	321.796 7.088	68.985 1.300	11.588 372

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.98 % 80.91 %	17.14 % 14.84 %	2.88 % 4.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30832 680	25667 565	4413 90	752 25	83.25 % 83.09 %	14.31 % 13.24 %	2.44 % 3.68 %
Elektronics	31151 698	25128 582	5174 94	849 22	80.67 % 83.38 %	16.61 % 13.47 %	2.73 % 3.15 %
Entertainment	31177 677	24933 548	5389 102	855 27	79.97 % 80.95 %	17.29 % 15.07 %	2.74 % 3.99 %
Cosmetics & Beauty	31031 634	24681 506	5437 99	913 29	79.54 % 79.81 %	17.52 % 15.62 %	2.94 % 4.57 %
Food & Drink	31354 656	25975 553	4573 85	806 18	82.84 % 84.30 %	14.59 % 12.96 %	2.57 % 2.74 %
Home & Garden	30694 697	25499 580	4420 88	775 29	83.07 % 83.21 %	14.40 % 12.63 %	2.52 % 4.16 %
Finance	30608 724	23426 555	6168 123	1014 46	76.54 % 76.66 %	20.15 % 16.99 %	3.31 % 6.35 %
Health	31097 657	24106 523	6020 104	971 30	77.52 % 79.60 %	19.36 % 15.83 %	3.12 % 4.57 %
Pets	31062 706	25435 576	4737 100	890 30	81.88 % 81.59 %	15.25 % 14.16 %	2.87 % 4.25 %
Sport & Fitness	31016 621	24482 505	5568 95	966 21	78.93 % 81.32 %	17.95 % 15.30 %	3.11 % 3.38 %
Job & Career	30654 702	23914 547	5748 120	992 35	78.01 % 77.92 %	18.75 % 17.09 %	3.24 % 4.99 %
Dating	30911 625	23292 493	6677 103	942 29	75.35 % 78.88 %	21.60 % 16.48 %	3.05 % 4.64 %
Other	30782 683	25258 555	4661 97	863 31	82.05 % 81.26 %	15.14 % 14.20 %	2.80 % 4.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40396 691	30877 516	8200 135	1319 40	76.44 % 74.67 %	20.30 % 19.54 %	3.27 % 5.79 %
Outlook Mail	39834 657	30886 514	7677 109	1271 34	77.54 % 78.23 %	19.27 % 16.59 %	3.19 % 5.18 %
Yahoo Mail	40126 636	32009 510	6958 99	1159 27	79.77 % 80.19 %	17.34 % 15.57 %	2.89 % 4.25 %
AOL Mail	39698 656	31628 526	6874 102	1196 28	79.67 % 80.18 %	17.32 % 15.55 %	3.01 % 4.27 %
Mail.com	39991 679	32440 557	6470 96	1081 26	81.12 % 82.03 %	16.18 % 14.14 %	2.70 % 3.83 %
Yandex Mail	40141 590	31385 467	7465 98	1291 25	78.19 % 79.15 %	18.60 % 16.61 %	3.22 % 4.24 %
GMX Mail	39657 688	31959 567	6607 93	1091 28	80.59 % 82.41 %	16.66 % 13.52 %	2.75 % 4.07 %
Zoho Mail	40310 691	32890 573	6342 93	1078 25	81.59 % 82.92 %	15.73 % 13.46 %	2.67 % 3.62 %
ProtonMail	40668 678	33222 580	6408 81	1038 17	81.69 % 85.55 %	15.76 % 11.95 %	2.55 % 2.51 %
Custom Mail	39551 692	32838 573	5717 88	996 31	83.03 % 82.80 %	14.45 % 12.72 %	2.52 % 4.48 %
iCloud Mail	676 651	532 497	114 122	30 32	78.70 % 76.34 %	16.86 % 18.74 %	4.44 % 4.92 %
Tuta	704 746	601 623	84 95	19 28	85.37 % 83.51 %	11.93 % 12.73 %	2.70 % 3.75 %
Juno.com	617 705	529 585	69 89	19 31	85.74 % 82.98 %	11.18 % 12.62 %	3.08 % 4.40 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.