CampaignMonitor and Postmark Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.742 44.308	351.400 36.117	73.529 6.404	12.813 1.787

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.28 % 81.51 %	16.80 % 14.45 %	2.93 % 4.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33590 3433	28036 2867	4723 434	831 132	83.47 % 83.51 %	14.06 % 12.64 %	2.47 % 3.85 %
Elektronics	33757 3414	27336 2823	5483 466	938 125	80.98 % 82.69 %	16.24 % 13.65 %	2.78 % 3.66 %
Entertainment	33840 3342	27163 2714	5739 492	938 136	80.27 % 81.21 %	16.96 % 14.72 %	2.77 % 4.07 %
Cosmetics & Beauty	33782 3358	26970 2715	5792 496	1020 147	79.84 % 80.85 %	17.15 % 14.77 %	3.02 % 4.38 %
Food & Drink	34074 3326	28320 2816	4870 407	884 103	83.11 % 84.67 %	14.29 % 12.24 %	2.59 % 3.10 %
Home & Garden	33559 3410	27967 2873	4729 419	863 118	83.34 % 84.25 %	14.09 % 12.29 %	2.57 % 3.46 %
Finance	33410 3489	25679 2723	6589 579	1142 187	76.86 % 78.05 %	19.72 % 16.60 %	3.42 % 5.36 %
Health	33773 3338	26320 2671	6392 516	1061 151	77.93 % 80.02 %	18.93 % 15.46 %	3.14 % 4.52 %
Pets	33798 3502	27763 2892	5066 472	969 138	82.14 % 82.58 %	14.99 % 13.48 %	2.87 % 3.94 %
Sport & Fitness	33732 3373	26715 2723	5946 521	1071 129	79.20 % 80.73 %	17.63 % 15.45 %	3.18 % 3.82 %
Job & Career	33358 3392	26108 2684	6147 555	1103 153	78.27 % 79.13 %	18.43 % 16.36 %	3.31 % 4.51 %
Dating	33617 3355	25499 2663	7078 554	1040 138	75.85 % 79.37 %	21.05 % 16.51 %	3.09 % 4.11 %
Other	33452 3576	27524 2953	4975 493	953 130	82.28 % 82.58 %	14.87 % 13.79 %	2.85 % 3.64 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43164 3380	33042 2556	8684 635	1438 189	76.55 % 75.62 %	20.12 % 18.79 %	3.33 % 5.59 %
Outlook Mail	42586 3267	33138 2603	8068 527	1380 137	77.81 % 79.68 %	18.95 % 16.13 %	3.24 % 4.19 %
Yahoo Mail	42840 3432	34253 2776	7322 518	1265 138	79.96 % 80.89 %	17.09 % 15.09 %	2.95 % 4.02 %
AOL Mail	42384 3495	33853 2818	7230 522	1301 155	79.87 % 80.63 %	17.06 % 14.94 %	3.07 % 4.43 %
Mail.com	42676 3428	34713 2808	6799 481	1164 139	81.34 % 81.91 %	15.93 % 14.03 %	2.73 % 4.05 %
Yandex Mail	42841 3340	33599 2660	7844 534	1398 146	78.43 % 79.64 %	18.31 % 15.99 %	3.26 % 4.37 %
GMX Mail	42305 3391	34211 2828	6912 430	1182 133	80.87 % 83.40 %	16.34 % 12.68 %	2.79 % 3.92 %
Zoho Mail	43037 3521	35229 2938	6654 457	1154 126	81.86 % 83.44 %	15.46 % 12.98 %	2.68 % 3.58 %
ProtonMail	43394 3357	35599 2836	6695 398	1100 123	82.04 % 84.48 %	15.43 % 11.86 %	2.53 % 3.66 %
Custom Mail	42222 3365	35146 2852	6003 408	1073 105	83.24 % 84.75 %	14.22 % 12.12 %	2.54 % 3.12 %
iCloud Mail	3384 3409	2660 2622	559 619	165 168	78.61 % 76.91 %	16.52 % 18.16 %	4.88 % 4.93 %
Tuta	3534 3543	3036 2971	403 456	95 116	85.91 % 83.86 %	11.40 % 12.87 %	2.69 % 3.27 %
Juno.com	3375 3380	2921 2849	356 419	98 112	86.55 % 84.29 %	10.55 % 12.40 %	2.90 % 3.31 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.