CampaignMonitor and Postmark Email Deliverability Comparison

CampaignMonitor

Postmark

In this comparison, the deliverability of CampaignMonitor and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.221 64.919	50.522 50.483	13.308 13.108	1.391 1.328

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.46 % 77.76 %	20.40 % 20.19 %	2.13 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5244 4961	4070 3834	1061 1029	113 98	77.61 % 77.28 %	20.23 % 20.74 %	2.15 % 1.98 %
Elektronics	5223 4886	3994 3792	1117 995	112 99	76.47 % 77.61 %	21.39 % 20.36 %	2.14 % 2.03 %
Entertainment	4979 5077	3862 3911	1015 1056	102 110	77.57 % 77.03 %	20.39 % 20.80 %	2.05 % 2.17 %
Cosmetics & Beauty	5137 4939	4025 3857	1011 987	101 95	78.35 % 78.09 %	19.68 % 19.98 %	1.97 % 1.92 %
Food & Drink	5047 5041	3894 3880	1052 1060	101 101	77.15 % 76.97 %	20.84 % 21.03 %	2.00 % 2.00 %
Home & Garden	4939 4911	3799 3830	1033 976	107 105	76.92 % 77.99 %	20.92 % 19.87 %	2.17 % 2.14 %
Finance	5045 5187	4043 4202	884 882	118 103	80.14 % 81.01 %	17.52 % 17.00 %	2.34 % 1.99 %
Health	4903 4990	3992 4089	797 799	114 102	81.42 % 81.94 %	16.26 % 16.01 %	2.33 % 2.04 %
Pets	4935 5064	3814 3908	1012 1048	109 108	77.28 % 77.17 %	20.51 % 20.70 %	2.21 % 2.13 %
Sport & Fitness	5102 4964	3899 3838	1097 1030	106 96	76.42 % 77.32 %	21.50 % 20.75 %	2.08 % 1.93 %
Job & Career	4843 4917	3649 3695	1094 1123	100 99	75.35 % 75.15 %	22.59 % 22.84 %	2.06 % 2.01 %
Dating	4874 4963	3582 3653	1186 1210	106 100	73.49 % 73.60 %	24.33 % 24.38 %	2.17 % 2.01 %
Other	4950 5019	3899 3994	949 913	102 112	78.77 % 79.58 %	19.17 % 18.19 %	2.06 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4494 4490	3282 3294	1117 1111	95 85	73.03 % 73.36 %	24.86 % 24.74 %	2.11 % 1.89 %
Outlook Mail	4608 4554	3453 3450	1050 1009	105 95	74.93 % 75.76 %	22.79 % 22.16 %	2.28 % 2.09 %
Yahoo Mail	4711 4733	3606 3613	1007 1022	98 98	76.54 % 76.34 %	21.38 % 21.59 %	2.08 % 2.07 %
AOL Mail	4830 4753	3694 3652	1035 1003	101 98	76.48 % 76.84 %	21.43 % 21.10 %	2.09 % 2.06 %
Mail.com	4668 4829	3676 3857	897 871	95 101	78.75 % 79.87 %	19.22 % 18.04 %	2.04 % 2.09 %
Yandex Mail	4542 4621	3490 3537	954 990	98 94	76.84 % 76.54 %	21.00 % 21.42 %	2.16 % 2.03 %
GMX Mail	4580 4662	3461 3517	1028 1045	91 100	75.57 % 75.44 %	22.45 % 22.42 %	1.99 % 2.15 %
Zoho Mail	4790 4636	3801 3676	883 865	106 95	79.35 % 79.29 %	18.43 % 18.66 %	2.21 % 2.05 %
ProtonMail	4708 4513	3742 3599	856 831	110 83	79.48 % 79.75 %	18.18 % 18.41 %	2.34 % 1.84 %
Custom Mail	4551 4622	3664 3768	795 751	92 103	80.51 % 81.52 %	17.47 % 16.25 %	2.02 % 2.23 %
iCloud Mail	4549 4550	3355 3366	1097 1091	97 93	73.75 % 73.98 %	24.12 % 23.98 %	2.13 % 2.04 %
Tuta	4777 4689	3784 3755	894 835	99 99	79.21 % 80.08 %	18.71 % 17.81 %	2.07 % 2.11 %
Juno.com	4921 4771	3939 3796	874 880	108 95	80.04 % 79.56 %	17.76 % 18.44 %	2.19 % 1.99 %
Mailfence	4492 4496	3575 3603	821 804	96 89	79.59 % 80.14 %	18.28 % 17.88 %	2.14 % 1.98 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.