CampaignMonitor and Postmark Email Deliverability Comparison

CampaignMonitor

Postmark

In this comparison, the deliverability of CampaignMonitor and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.339 65.137	50.366 50.600	13.501 13.149	1.472 1.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.08 % 77.68 %	20.66 % 20.19 %	2.25 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 5071	3936 3914	1045 1056	117 101	77.21 % 77.18 %	20.50 % 20.82 %	2.30 % 1.99 %
Elektronics	5252 4882	3997 3796	1133 979	122 107	76.10 % 77.76 %	21.57 % 20.05 %	2.32 % 2.19 %
Entertainment	5057 4910	3882 3793	1060 1011	115 106	76.76 % 77.25 %	20.96 % 20.59 %	2.27 % 2.16 %
Cosmetics & Beauty	5163 5043	4022 3928	1031 1011	110 104	77.90 % 77.89 %	19.97 % 20.05 %	2.13 % 2.06 %
Food & Drink	5178 5038	3975 3866	1092 1075	111 97	76.77 % 76.74 %	21.09 % 21.34 %	2.14 % 1.93 %
Home & Garden	4964 5083	3808 3928	1047 1044	109 111	76.71 % 77.28 %	21.09 % 20.54 %	2.20 % 2.18 %
Finance	4867 5308	3876 4312	873 881	118 115	79.64 % 81.24 %	17.94 % 16.60 %	2.42 % 2.17 %
Health	4930 5000	3982 4060	833 830	115 110	80.77 % 81.20 %	16.90 % 16.60 %	2.33 % 2.20 %
Pets	5009 5137	3870 3965	1027 1063	112 109	77.26 % 77.19 %	20.50 % 20.69 %	2.24 % 2.12 %
Sport & Fitness	4920 4944	3742 3845	1062 997	116 102	76.06 % 77.77 %	21.59 % 20.17 %	2.36 % 2.06 %
Job & Career	5089 4922	3822 3676	1151 1142	116 104	75.10 % 74.69 %	22.62 % 23.20 %	2.28 % 2.11 %
Dating	4946 4871	3594 3605	1244 1165	108 101	72.66 % 74.01 %	25.15 % 23.92 %	2.18 % 2.07 %
Other	4866 4928	3860 3912	903 895	103 121	79.33 % 79.38 %	18.56 % 18.16 %	2.12 % 2.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4704 4479	3413 3323	1183 1062	108 94	72.56 % 74.19 %	25.15 % 23.71 %	2.30 % 2.10 %
Outlook Mail	4728 4531	3558 3444	1065 991	105 96	75.25 % 76.01 %	22.53 % 21.87 %	2.22 % 2.12 %
Yahoo Mail	4635 4597	3547 3508	977 991	111 98	76.53 % 76.31 %	21.08 % 21.56 %	2.39 % 2.13 %
AOL Mail	4696 4857	3580 3756	1010 996	106 105	76.24 % 77.33 %	21.51 % 20.51 %	2.26 % 2.16 %
Mail.com	4712 4956	3676 3934	937 923	99 99	78.01 % 79.38 %	19.89 % 18.62 %	2.10 % 2.00 %
Yandex Mail	4453 4687	3396 3562	952 1019	105 106	76.26 % 76.00 %	21.38 % 21.74 %	2.36 % 2.26 %
GMX Mail	4748 4506	3611 3390	1033 1018	104 98	76.05 % 75.23 %	21.76 % 22.59 %	2.19 % 2.17 %
Zoho Mail	4633 4645	3638 3625	895 924	100 96	78.52 % 78.04 %	19.32 % 19.89 %	2.16 % 2.07 %
ProtonMail	4772 4620	3761 3706	898 824	113 90	78.81 % 80.22 %	18.82 % 17.84 %	2.37 % 1.95 %
Custom Mail	4670 4614	3732 3728	836 781	102 105	79.91 % 80.80 %	17.90 % 16.93 %	2.18 % 2.28 %
iCloud Mail	4629 4518	3392 3365	1134 1052	103 101	73.28 % 74.48 %	24.50 % 23.28 %	2.23 % 2.24 %
Tuta	4696 4771	3688 3807	900 863	108 101	78.53 % 79.79 %	19.17 % 18.09 %	2.30 % 2.12 %
Juno.com	4658 4871	3720 3869	835 892	103 110	79.86 % 79.43 %	17.93 % 18.31 %	2.21 % 2.26 %
Mailfence	4605 4485	3654 3583	846 813	105 89	79.35 % 79.89 %	18.37 % 18.13 %	2.28 % 1.98 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.