Postmark and CampaignMonitor Email Deliverability Comparison

Postmark

CampaignMonitor

In this comparison, the deliverability of Postmark and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.364 76.027	60.340 58.446	15.418 15.832	1.606 1.749

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.99 % 76.88 %	19.93 % 20.82 %	2.08 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6125 5866	4737 4511	1265 1230	123 125	77.34 % 76.90 %	20.65 % 20.97 %	2.01 % 2.13 %
Elektronics	5829 5826	4554 4449	1152 1244	123 133	78.13 % 76.36 %	19.76 % 21.35 %	2.11 % 2.28 %
Entertainment	5939 5811	4607 4447	1218 1223	114 141	77.57 % 76.53 %	20.51 % 21.05 %	1.92 % 2.43 %
Cosmetics & Beauty	5972 5885	4699 4564	1157 1183	116 138	78.68 % 77.55 %	19.37 % 20.10 %	1.94 % 2.34 %
Food & Drink	5914 5906	4591 4496	1211 1275	112 135	77.63 % 76.13 %	20.48 % 21.59 %	1.89 % 2.29 %
Home & Garden	6083 5885	4729 4526	1227 1228	127 131	77.74 % 76.91 %	20.17 % 20.87 %	2.09 % 2.23 %
Finance	5980 5612	4887 4485	957 990	136 137	81.72 % 79.92 %	16.00 % 17.64 %	2.27 % 2.44 %
Health	6023 5810	4892 4689	1009 979	122 142	81.22 % 80.71 %	16.75 % 16.85 %	2.03 % 2.44 %
Pets	6058 5997	4677 4629	1257 1234	124 134	77.20 % 77.19 %	20.75 % 20.58 %	2.05 % 2.23 %
Sport & Fitness	5761 5812	4496 4437	1142 1247	123 128	78.04 % 76.34 %	19.82 % 21.46 %	2.14 % 2.20 %
Job & Career	5954 6083	4491 4528	1339 1415	124 140	75.43 % 74.44 %	22.49 % 23.26 %	2.08 % 2.30 %
Dating	5963 5840	4403 4210	1436 1498	124 132	73.84 % 72.09 %	24.08 % 25.65 %	2.08 % 2.26 %
Other	5763 5694	4577 4475	1048 1086	138 133	79.42 % 78.59 %	18.18 % 19.07 %	2.39 % 2.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5361 5559	3973 4035	1270 1391	118 133	74.11 % 72.58 %	23.69 % 25.02 %	2.20 % 2.39 %
Outlook Mail	5479 5469	4166 4126	1206 1219	107 124	76.04 % 75.44 %	22.01 % 22.29 %	1.95 % 2.27 %
Yahoo Mail	5570 5322	4261 4054	1199 1145	110 123	76.50 % 76.17 %	21.53 % 21.51 %	1.97 % 2.31 %
AOL Mail	5446 5298	4213 4050	1110 1128	123 120	77.36 % 76.44 %	20.38 % 21.29 %	2.26 % 2.27 %
Mail.com	5653 5401	4514 4196	1027 1086	112 119	79.85 % 77.69 %	18.17 % 20.11 %	1.98 % 2.20 %
Yandex Mail	5609 5389	4327 4085	1168 1185	114 119	77.14 % 75.80 %	20.82 % 21.99 %	2.03 % 2.21 %
GMX Mail	5412 5566	4097 4230	1202 1206	113 130	75.70 % 76.00 %	22.21 % 21.67 %	2.09 % 2.34 %
Zoho Mail	5461 5376	4290 4215	1060 1034	111 127	78.56 % 78.40 %	19.41 % 19.23 %	2.03 % 2.36 %
ProtonMail	5591 5376	4497 4202	986 1046	108 128	80.43 % 78.16 %	17.64 % 19.46 %	1.93 % 2.38 %
Custom Mail	5358 5399	4335 4299	915 982	108 118	80.91 % 79.63 %	17.08 % 18.19 %	2.02 % 2.19 %
iCloud Mail	5528 5372	4107 3935	1298 1315	123 122	74.29 % 73.25 %	23.48 % 24.48 %	2.23 % 2.27 %
Tuta	5765 5583	4608 4374	1039 1079	118 130	79.93 % 78.34 %	18.02 % 19.33 %	2.05 % 2.33 %
Juno.com	5695 5441	4582 4339	982 976	131 126	80.46 % 79.75 %	17.24 % 17.94 %	2.30 % 2.32 %
Mailfence	5436 5476	4370 4306	956 1040	110 130	80.39 % 78.63 %	17.59 % 18.99 %	2.02 % 2.37 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.