Postmark and CampaignMonitor Email Deliverability Comparison

Postmark

CampaignMonitor

In this comparison, the deliverability of Postmark and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.137 65.339	50.600 50.366	13.149 13.501	1.388 1.472

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.68 % 77.08 %	20.19 % 20.66 %	2.13 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5071 5098	3914 3936	1056 1045	101 117	77.18 % 77.21 %	20.82 % 20.50 %	1.99 % 2.30 %
Elektronics	4882 5252	3796 3997	979 1133	107 122	77.76 % 76.10 %	20.05 % 21.57 %	2.19 % 2.32 %
Entertainment	4910 5057	3793 3882	1011 1060	106 115	77.25 % 76.76 %	20.59 % 20.96 %	2.16 % 2.27 %
Cosmetics & Beauty	5043 5163	3928 4022	1011 1031	104 110	77.89 % 77.90 %	20.05 % 19.97 %	2.06 % 2.13 %
Food & Drink	5038 5178	3866 3975	1075 1092	97 111	76.74 % 76.77 %	21.34 % 21.09 %	1.93 % 2.14 %
Home & Garden	5083 4964	3928 3808	1044 1047	111 109	77.28 % 76.71 %	20.54 % 21.09 %	2.18 % 2.20 %
Finance	5308 4867	4312 3876	881 873	115 118	81.24 % 79.64 %	16.60 % 17.94 %	2.17 % 2.42 %
Health	5000 4930	4060 3982	830 833	110 115	81.20 % 80.77 %	16.60 % 16.90 %	2.20 % 2.33 %
Pets	5137 5009	3965 3870	1063 1027	109 112	77.19 % 77.26 %	20.69 % 20.50 %	2.12 % 2.24 %
Sport & Fitness	4944 4920	3845 3742	997 1062	102 116	77.77 % 76.06 %	20.17 % 21.59 %	2.06 % 2.36 %
Job & Career	4922 5089	3676 3822	1142 1151	104 116	74.69 % 75.10 %	23.20 % 22.62 %	2.11 % 2.28 %
Dating	4871 4946	3605 3594	1165 1244	101 108	74.01 % 72.66 %	23.92 % 25.15 %	2.07 % 2.18 %
Other	4928 4866	3912 3860	895 903	121 103	79.38 % 79.33 %	18.16 % 18.56 %	2.46 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4479 4704	3323 3413	1062 1183	94 108	74.19 % 72.56 %	23.71 % 25.15 %	2.10 % 2.30 %
Outlook Mail	4531 4728	3444 3558	991 1065	96 105	76.01 % 75.25 %	21.87 % 22.53 %	2.12 % 2.22 %
Yahoo Mail	4597 4635	3508 3547	991 977	98 111	76.31 % 76.53 %	21.56 % 21.08 %	2.13 % 2.39 %
AOL Mail	4857 4696	3756 3580	996 1010	105 106	77.33 % 76.24 %	20.51 % 21.51 %	2.16 % 2.26 %
Mail.com	4956 4712	3934 3676	923 937	99 99	79.38 % 78.01 %	18.62 % 19.89 %	2.00 % 2.10 %
Yandex Mail	4687 4453	3562 3396	1019 952	106 105	76.00 % 76.26 %	21.74 % 21.38 %	2.26 % 2.36 %
GMX Mail	4506 4748	3390 3611	1018 1033	98 104	75.23 % 76.05 %	22.59 % 21.76 %	2.17 % 2.19 %
Zoho Mail	4645 4633	3625 3638	924 895	96 100	78.04 % 78.52 %	19.89 % 19.32 %	2.07 % 2.16 %
ProtonMail	4620 4772	3706 3761	824 898	90 113	80.22 % 78.81 %	17.84 % 18.82 %	1.95 % 2.37 %
Custom Mail	4614 4670	3728 3732	781 836	105 102	80.80 % 79.91 %	16.93 % 17.90 %	2.28 % 2.18 %
iCloud Mail	4518 4629	3365 3392	1052 1134	101 103	74.48 % 73.28 %	23.28 % 24.50 %	2.24 % 2.23 %
Tuta	4771 4696	3807 3688	863 900	101 108	79.79 % 78.53 %	18.09 % 19.17 %	2.12 % 2.30 %
Juno.com	4871 4658	3869 3720	892 835	110 103	79.43 % 79.86 %	18.31 % 17.93 %	2.26 % 2.21 %
Mailfence	4485 4605	3583 3654	813 846	89 105	79.89 % 79.35 %	18.13 % 18.37 %	1.98 % 2.28 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.