Postmark and CampaignMonitor Email Deliverability Comparison

Postmark

CampaignMonitor

In this comparison, the deliverability of Postmark and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.208 75.813	59.446 58.738	15.216 15.451	1.546 1.624

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.00 % 77.48 %	19.97 % 20.38 %	2.03 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5962 5945	4609 4606	1237 1214	116 125	77.31 % 77.48 %	20.75 % 20.42 %	1.95 % 2.10 %
Elektronics	5746 5979	4487 4579	1135 1269	124 131	78.09 % 76.58 %	19.75 % 21.22 %	2.16 % 2.19 %
Entertainment	5767 5820	4475 4490	1177 1204	115 126	77.60 % 77.15 %	20.41 % 20.69 %	1.99 % 2.16 %
Cosmetics & Beauty	5867 5868	4599 4594	1151 1151	117 123	78.39 % 78.29 %	19.62 % 19.61 %	1.99 % 2.10 %
Food & Drink	5848 5972	4519 4599	1222 1250	107 123	77.27 % 77.01 %	20.90 % 20.93 %	1.83 % 2.06 %
Home & Garden	5964 5834	4638 4509	1204 1205	122 120	77.77 % 77.29 %	20.19 % 20.65 %	2.05 % 2.06 %
Finance	6130 5673	4988 4550	1017 990	125 133	81.37 % 80.20 %	16.59 % 17.45 %	2.04 % 2.34 %
Health	5936 5751	4850 4677	963 944	123 130	81.70 % 81.32 %	16.22 % 16.41 %	2.07 % 2.26 %
Pets	6013 5801	4653 4497	1238 1181	122 123	77.38 % 77.52 %	20.59 % 20.36 %	2.03 % 2.12 %
Sport & Fitness	5783 5761	4507 4415	1161 1219	115 127	77.94 % 76.64 %	20.08 % 21.16 %	1.99 % 2.20 %
Job & Career	5694 5947	4272 4488	1306 1335	116 124	75.03 % 75.47 %	22.94 % 22.45 %	2.04 % 2.09 %
Dating	5757 5757	4271 4197	1375 1440	111 120	74.19 % 72.90 %	23.88 % 25.01 %	1.93 % 2.08 %
Other	5741 5705	4578 4537	1030 1049	133 119	79.74 % 79.53 %	17.94 % 18.39 %	2.32 % 2.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5221 5433	3883 3965	1236 1350	102 118	74.37 % 72.98 %	23.67 % 24.85 %	1.95 % 2.17 %
Outlook Mail	5281 5462	4016 4139	1158 1204	107 119	76.05 % 75.78 %	21.93 % 22.04 %	2.03 % 2.18 %
Yahoo Mail	5483 5426	4202 4167	1170 1137	111 122	76.64 % 76.80 %	21.34 % 20.95 %	2.02 % 2.25 %
AOL Mail	5582 5448	4329 4176	1136 1154	117 118	77.55 % 76.65 %	20.35 % 21.18 %	2.10 % 2.17 %
Mail.com	5748 5457	4587 4272	1051 1077	110 108	79.80 % 78.28 %	18.28 % 19.74 %	1.91 % 1.98 %
Yandex Mail	5529 5191	4238 3973	1173 1105	118 113	76.65 % 76.54 %	21.22 % 21.29 %	2.13 % 2.18 %
GMX Mail	5207 5530	3936 4219	1164 1193	107 118	75.59 % 76.29 %	22.35 % 21.57 %	2.05 % 2.13 %
Zoho Mail	5432 5361	4256 4231	1070 1019	106 111	78.35 % 78.92 %	19.70 % 19.01 %	1.95 % 2.07 %
ProtonMail	5417 5510	4360 4373	958 1013	99 124	80.49 % 79.36 %	17.69 % 18.38 %	1.83 % 2.25 %
Custom Mail	5335 5357	4329 4305	889 943	117 109	81.14 % 80.36 %	16.66 % 17.60 %	2.19 % 2.03 %
iCloud Mail	5272 5307	3941 3913	1219 1280	112 114	74.75 % 73.73 %	23.12 % 24.12 %	2.12 % 2.15 %
Tuta	5623 5470	4510 4325	999 1028	114 117	80.21 % 79.07 %	17.77 % 18.79 %	2.03 % 2.14 %
Juno.com	5731 5437	4578 4363	1029 959	124 115	79.88 % 80.25 %	17.95 % 17.64 %	2.16 % 2.12 %
Mailfence	5347 5424	4281 4317	964 989	102 118	80.06 % 79.59 %	18.03 % 18.23 %	1.91 % 2.18 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.