Postmark and CampaignMonitor Email Deliverability Comparison

Postmark

CampaignMonitor

In this comparison, the deliverability of Postmark and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.798 75.803	59.444 59.143	15.641 15.151	1.713 1.509

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 78.02 %	20.37 % 19.99 %	2.23 % 1.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6023 5945	4621 4635	1271 1195	131 115	76.72 % 77.96 %	21.10 % 20.10 %	2.17 % 1.93 %
Elektronics	5836 5832	4530 4507	1176 1205	130 120	77.62 % 77.28 %	20.15 % 20.66 %	2.23 % 2.06 %
Entertainment	5800 5829	4456 4528	1225 1182	119 119	76.83 % 77.68 %	21.12 % 20.28 %	2.05 % 2.04 %
Cosmetics & Beauty	5908 5850	4597 4594	1184 1140	127 116	77.81 % 78.53 %	20.04 % 19.49 %	2.15 % 1.98 %
Food & Drink	5933 5925	4555 4591	1256 1220	122 114	76.77 % 77.49 %	21.17 % 20.59 %	2.06 % 1.92 %
Home & Garden	6024 5896	4641 4608	1249 1172	134 116	77.04 % 78.15 %	20.73 % 19.88 %	2.22 % 1.97 %
Finance	6100 5613	4945 4540	1013 954	142 119	81.07 % 80.88 %	16.61 % 17.00 %	2.33 % 2.12 %
Health	6121 5766	4955 4725	1027 918	139 123	80.95 % 81.95 %	16.78 % 15.92 %	2.27 % 2.13 %
Pets	6016 5928	4606 4622	1275 1194	135 112	76.56 % 77.97 %	21.19 % 20.14 %	2.24 % 1.89 %
Sport & Fitness	5696 5795	4426 4474	1145 1207	125 114	77.70 % 77.20 %	20.10 % 20.83 %	2.19 % 1.97 %
Job & Career	5828 5942	4344 4505	1351 1320	133 117	74.54 % 75.82 %	23.18 % 22.21 %	2.28 % 1.97 %
Dating	5816 5730	4275 4210	1409 1410	132 110	73.50 % 73.47 %	24.23 % 24.61 %	2.27 % 1.92 %
Other	5697 5752	4493 4604	1060 1034	144 114	78.87 % 80.04 %	18.61 % 17.98 %	2.53 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5291 5506	3899 4043	1274 1347	118 116	73.69 % 73.43 %	24.08 % 24.46 %	2.23 % 2.11 %
Outlook Mail	5439 5532	4102 4224	1216 1199	121 109	75.42 % 76.36 %	22.36 % 21.67 %	2.22 % 1.97 %
Yahoo Mail	5571 5402	4230 4167	1222 1124	119 111	75.93 % 77.14 %	21.94 % 20.81 %	2.14 % 2.05 %
AOL Mail	5502 5388	4233 4177	1137 1107	132 104	76.94 % 77.52 %	20.67 % 20.55 %	2.40 % 1.93 %
Mail.com	5715 5399	4517 4270	1074 1028	124 101	79.04 % 79.09 %	18.79 % 19.04 %	2.17 % 1.87 %
Yandex Mail	5557 5273	4241 4059	1193 1108	123 106	76.32 % 76.98 %	21.47 % 21.01 %	2.21 % 2.01 %
GMX Mail	5337 5515	4004 4231	1212 1173	121 111	75.02 % 76.72 %	22.71 % 21.27 %	2.27 % 2.01 %
Zoho Mail	5427 5294	4225 4218	1085 973	117 103	77.85 % 79.68 %	19.99 % 18.38 %	2.16 % 1.95 %
ProtonMail	5458 5415	4373 4319	975 984	110 112	80.12 % 79.76 %	17.86 % 18.17 %	2.02 % 2.07 %
Custom Mail	5333 5386	4300 4349	914 934	119 103	80.63 % 80.75 %	17.14 % 17.34 %	2.23 % 1.91 %
iCloud Mail	5380 5266	3973 3927	1279 1235	128 104	73.85 % 74.57 %	23.77 % 23.45 %	2.38 % 1.97 %
Tuta	5717 5574	4544 4430	1046 1031	127 113	79.48 % 79.48 %	18.30 % 18.50 %	2.22 % 2.03 %
Juno.com	5712 5389	4540 4358	1033 926	139 105	79.48 % 80.87 %	18.08 % 17.18 %	2.43 % 1.95 %
Mailfence	5359 5464	4263 4371	981 982	115 111	79.55 % 80.00 %	18.31 % 17.97 %	2.15 % 2.03 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.