Postmark and CampaignMonitor Email Deliverability Comparison

Postmark

CampaignMonitor

In this comparison, the deliverability of Postmark and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.961 64.477	50.217 50.429	12.619 12.942	1.413 1.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.51 % 78.21 %	19.73 % 20.07 %	2.21 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4804 5276	3757 4149	971 1052	105 110	78.21 % 78.64 %	20.21 % 19.94 %	2.19 % 2.08 %
Elektronics	4766 5059	3746 3912	946 1052	106 101	78.60 % 77.33 %	19.85 % 20.79 %	2.22 % 2.00 %
Entertainment	5025 4903	3920 3828	1009 974	117 96	78.01 % 78.07 %	20.08 % 19.87 %	2.33 % 1.96 %
Cosmetics & Beauty	4806 5043	3784 3986	947 978	99 99	78.73 % 79.04 %	19.70 % 19.39 %	2.06 % 1.96 %
Food & Drink	4939 5077	3846 3955	1009 1032	104 100	77.87 % 77.90 %	20.43 % 20.33 %	2.11 % 1.97 %
Home & Garden	4853 4976	3813 3870	939 1039	111 102	78.57 % 77.77 %	19.35 % 20.88 %	2.29 % 2.05 %
Finance	5124 4986	4152 4017	892 880	110 112	81.03 % 80.57 %	17.41 % 17.65 %	2.15 % 2.25 %
Health	4903 4821	4012 3930	783 809	108 99	81.83 % 81.52 %	15.97 % 16.78 %	2.20 % 2.05 %
Pets	4994 4871	3887 3791	1004 989	115 104	77.83 % 77.83 %	20.10 % 20.30 %	2.30 % 2.14 %
Sport & Fitness	4948 5025	3871 3882	997 1043	106 102	78.23 % 77.25 %	20.15 % 20.76 %	2.14 % 2.03 %
Job & Career	4860 4737	3703 3630	1080 1038	109 99	76.19 % 76.63 %	22.22 % 21.91 %	2.24 % 2.09 %
Dating	4816 4843	3616 3620	1124 1131	106 103	75.08 % 74.75 %	23.34 % 23.35 %	2.20 % 2.13 %
Other	5123 4860	4110 3859	918 925	117 93	80.23 % 79.40 %	17.92 % 19.03 %	2.28 % 1.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4572 4420	3436 3303	1061 1041	95 88	75.15 % 74.73 %	23.21 % 23.55 %	2.08 % 1.99 %
Outlook Mail	4560 4609	3490 3515	972 1024	105 97	76.54 % 76.26 %	21.32 % 22.22 %	2.30 % 2.10 %
Yahoo Mail	4647 4760	3595 3672	968 986	104 95	77.36 % 77.14 %	20.83 % 20.71 %	2.24 % 2.00 %
AOL Mail	4668 4801	3635 3696	949 1022	100 98	77.87 % 76.98 %	20.33 % 21.29 %	2.14 % 2.04 %
Mail.com	4676 4635	3755 3660	833 882	103 90	80.30 % 78.96 %	17.81 % 19.03 %	2.20 % 1.94 %
Yandex Mail	4591 4526	3565 3511	944 948	102 92	77.65 % 77.57 %	20.56 % 20.95 %	2.22 % 2.03 %
GMX Mail	4634 4596	3552 3528	994 984	110 87	76.65 % 76.76 %	21.45 % 21.41 %	2.37 % 1.89 %
Zoho Mail	4714 4783	3774 3837	866 874	102 99	80.06 % 80.22 %	18.37 % 18.27 %	2.16 % 2.07 %
ProtonMail	4452 4756	3567 3820	824 873	93 106	80.12 % 80.32 %	18.51 % 18.36 %	2.09 % 2.23 %
Custom Mail	4631 4613	3783 3739	756 809	108 94	81.69 % 81.05 %	16.32 % 17.54 %	2.33 % 2.04 %
iCloud Mail	4587 4633	3469 3481	1035 1072	102 96	75.63 % 75.13 %	22.56 % 23.14 %	2.22 % 2.07 %
Tuta	4657 4744	3750 3772	833 887	106 97	80.52 % 79.51 %	17.89 % 18.70 %	2.28 % 2.04 %
Juno.com	4828 4898	3877 3932	887 875	105 106	80.30 % 80.28 %	18.37 % 17.86 %	2.17 % 2.16 %
Mailfence	3744 3703	2969 2963	697 665	78 75	79.30 % 80.02 %	18.62 % 17.96 %	2.08 % 2.03 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.