Postmark and CampaignMonitor Email Deliverability Comparison

Postmark

CampaignMonitor

In this comparison, the deliverability of Postmark and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.027 65.157	50.616 50.620	13.085 13.164	1.326 1.373

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.84 % 77.69 %	20.12 % 20.20 %	2.04 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4970 5234	3843 4058	1033 1066	94 110	77.32 % 77.53 %	20.78 % 20.37 %	1.89 % 2.10 %
Elektronics	4862 5245	3785 4033	983 1099	94 113	77.85 % 76.89 %	20.22 % 20.95 %	1.93 % 2.15 %
Entertainment	4997 4996	3877 3890	1015 1000	105 106	77.59 % 77.86 %	20.31 % 20.02 %	2.10 % 2.12 %
Cosmetics & Beauty	4939 5215	3869 4117	976 994	94 104	78.34 % 78.95 %	19.76 % 19.06 %	1.90 % 1.99 %
Food & Drink	5061 5079	3882 3943	1078 1037	101 99	76.70 % 77.63 %	21.30 % 20.42 %	2.00 % 1.95 %
Home & Garden	5067 4911	3946 3780	1012 1028	109 103	77.88 % 76.97 %	19.97 % 20.93 %	2.15 % 2.10 %
Finance	5190 4978	4199 3998	884 864	107 116	80.91 % 80.31 %	17.03 % 17.36 %	2.06 % 2.33 %
Health	4964 4835	4038 3943	818 781	108 111	81.35 % 81.55 %	16.48 % 16.15 %	2.18 % 2.30 %
Pets	5115 4925	3960 3814	1051 1006	104 105	77.42 % 77.44 %	20.55 % 20.43 %	2.03 % 2.13 %
Sport & Fitness	4997 5055	3891 3875	1008 1074	98 106	77.87 % 76.66 %	20.17 % 21.25 %	1.96 % 2.10 %
Job & Career	4970 4878	3720 3685	1149 1091	101 102	74.85 % 75.54 %	23.12 % 22.37 %	2.03 % 2.09 %
Dating	4915 4951	3632 3633	1185 1219	98 99	73.90 % 73.38 %	24.11 % 24.62 %	1.99 % 2.00 %
Other	4980 4855	3974 3851	893 905	113 99	79.80 % 79.32 %	17.93 % 18.64 %	2.27 % 2.04 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4525 4510	3346 3297	1094 1115	85 98	73.94 % 73.10 %	24.18 % 24.72 %	1.88 % 2.17 %
Outlook Mail	4546 4653	3464 3507	993 1042	89 104	76.20 % 75.37 %	21.84 % 22.39 %	1.96 % 2.24 %
Yahoo Mail	4730 4653	3610 3586	1018 973	102 94	76.32 % 77.07 %	21.52 % 20.91 %	2.16 % 2.02 %
AOL Mail	4744 4734	3664 3634	980 1000	100 100	77.23 % 76.76 %	20.66 % 21.12 %	2.11 % 2.11 %
Mail.com	4897 4675	3912 3698	888 878	97 99	79.89 % 79.10 %	18.13 % 18.78 %	1.98 % 2.12 %
Yandex Mail	4667 4462	3569 3429	1003 938	95 95	76.47 % 76.85 %	21.49 % 21.02 %	2.04 % 2.13 %
GMX Mail	4666 4700	3499 3578	1066 1028	101 94	74.99 % 76.13 %	22.85 % 21.87 %	2.16 % 2.00 %
Zoho Mail	4684 4773	3686 3783	906 887	92 103	78.69 % 79.26 %	19.34 % 18.58 %	1.96 % 2.16 %
ProtonMail	4568 4685	3673 3736	810 842	85 107	80.41 % 79.74 %	17.73 % 17.97 %	1.86 % 2.28 %
Custom Mail	4630 4629	3781 3735	744 804	105 90	81.66 % 80.69 %	16.07 % 17.37 %	2.27 % 1.94 %
iCloud Mail	4587 4548	3396 3373	1093 1082	98 93	74.04 % 74.16 %	23.83 % 23.79 %	2.14 % 2.04 %
Tuta	4684 4779	3760 3784	826 896	98 99	80.27 % 79.18 %	17.63 % 18.75 %	2.09 % 2.07 %
Juno.com	4737 4816	3776 3857	866 856	95 103	79.71 % 80.09 %	18.28 % 17.77 %	2.01 % 2.14 %
Mailfence	4362 4540	3480 3623	798 823	84 94	79.78 % 79.80 %	18.29 % 18.13 %	1.93 % 2.07 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.