Postmark and CampaignMonitor Email Deliverability Comparison

Postmark

CampaignMonitor

In this comparison, the deliverability of Postmark and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.170 65.293	50.776 50.958	13.059 13.015	1.335 1.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.91 % 78.05 %	20.04 % 19.93 %	2.05 % 2.02 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5054 5020	3909 3919	1048 994	97 107	77.34 % 78.07 %	20.74 % 19.80 %	1.92 % 2.13 %
Elektronics	4865 5236	3784 4051	983 1073	98 112	77.78 % 77.37 %	20.21 % 20.49 %	2.01 % 2.14 %
Entertainment	4883 5088	3811 3969	967 1014	105 105	78.05 % 78.01 %	19.80 % 19.93 %	2.15 % 2.06 %
Cosmetics & Beauty	5003 5233	3922 4143	985 992	96 98	78.39 % 79.17 %	19.69 % 18.96 %	1.92 % 1.87 %
Food & Drink	5094 5174	3918 4021	1077 1056	99 97	76.91 % 77.72 %	21.14 % 20.41 %	1.94 % 1.87 %
Home & Garden	5052 4985	3925 3871	1016 1017	111 97	77.69 % 77.65 %	20.11 % 20.40 %	2.20 % 1.95 %
Finance	5254 4989	4268 4025	882 856	104 108	81.23 % 80.68 %	16.79 % 17.16 %	1.98 % 2.16 %
Health	4946 4911	4022 4017	816 785	108 109	81.32 % 81.80 %	16.50 % 15.98 %	2.18 % 2.22 %
Pets	5085 4962	3940 3860	1041 1005	104 97	77.48 % 77.79 %	20.47 % 20.25 %	2.05 % 1.95 %
Sport & Fitness	5081 4982	3966 3844	1018 1032	97 106	78.06 % 77.16 %	20.04 % 20.71 %	1.91 % 2.13 %
Job & Career	4957 4950	3705 3752	1146 1099	106 99	74.74 % 75.80 %	23.12 % 22.20 %	2.14 % 2.00 %
Dating	4950 4948	3655 3642	1198 1213	97 93	73.84 % 73.61 %	24.20 % 24.51 %	1.96 % 1.88 %
Other	4946 4815	3951 3844	882 879	113 92	79.88 % 79.83 %	17.83 % 18.26 %	2.28 % 1.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4513 4649	3341 3433	1083 1120	89 96	74.03 % 73.84 %	24.00 % 24.09 %	1.97 % 2.06 %
Outlook Mail	4625 4767	3521 3618	1012 1052	92 97	76.13 % 75.90 %	21.88 % 22.07 %	1.99 % 2.03 %
Yahoo Mail	4521 4593	3465 3558	960 940	96 95	76.64 % 77.47 %	21.23 % 20.47 %	2.12 % 2.07 %
AOL Mail	4776 4641	3694 3583	980 966	102 92	77.35 % 77.20 %	20.52 % 20.81 %	2.14 % 1.98 %
Mail.com	4943 4691	3946 3707	900 892	97 92	79.83 % 79.02 %	18.21 % 19.02 %	1.96 % 1.96 %
Yandex Mail	4742 4491	3626 3462	1017 934	99 95	76.47 % 77.09 %	21.45 % 20.80 %	2.09 % 2.12 %
GMX Mail	4579 4708	3454 3600	1030 1017	95 91	75.43 % 76.47 %	22.49 % 21.60 %	2.07 % 1.93 %
Zoho Mail	4664 4719	3665 3752	905 874	94 93	78.58 % 79.51 %	19.40 % 18.52 %	2.02 % 1.97 %
ProtonMail	4584 4715	3702 3769	793 845	89 101	80.76 % 79.94 %	17.30 % 17.92 %	1.94 % 2.14 %
Custom Mail	4579 4723	3710 3829	766 804	103 90	81.02 % 81.07 %	16.73 % 17.02 %	2.25 % 1.91 %
iCloud Mail	4644 4569	3451 3396	1095 1081	98 92	74.31 % 74.33 %	23.58 % 23.66 %	2.11 % 2.01 %
Tuta	4740 4713	3800 3749	842 868	98 96	80.17 % 79.55 %	17.76 % 18.42 %	2.07 % 2.04 %
Juno.com	4891 4754	3897 3830	893 827	101 97	79.68 % 80.56 %	18.26 % 17.40 %	2.07 % 2.04 %
Mailfence	4369 4560	3504 3672	783 795	82 93	80.20 % 80.53 %	17.92 % 17.43 %	1.88 % 2.04 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.