Postmark and CampaignMonitor Email Deliverability Comparison

Postmark

CampaignMonitor

In this comparison, the deliverability of Postmark and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.919 65.221	50.483 50.522	13.108 13.308	1.328 1.391

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.76 % 77.46 %	20.19 % 20.40 %	2.05 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4961 5244	3834 4070	1029 1061	98 113	77.28 % 77.61 %	20.74 % 20.23 %	1.98 % 2.15 %
Elektronics	4886 5223	3792 3994	995 1117	99 112	77.61 % 76.47 %	20.36 % 21.39 %	2.03 % 2.14 %
Entertainment	5077 4979	3911 3862	1056 1015	110 102	77.03 % 77.57 %	20.80 % 20.39 %	2.17 % 2.05 %
Cosmetics & Beauty	4939 5137	3857 4025	987 1011	95 101	78.09 % 78.35 %	19.98 % 19.68 %	1.92 % 1.97 %
Food & Drink	5041 5047	3880 3894	1060 1052	101 101	76.97 % 77.15 %	21.03 % 20.84 %	2.00 % 2.00 %
Home & Garden	4911 4939	3830 3799	976 1033	105 107	77.99 % 76.92 %	19.87 % 20.92 %	2.14 % 2.17 %
Finance	5187 5045	4202 4043	882 884	103 118	81.01 % 80.14 %	17.00 % 17.52 %	1.99 % 2.34 %
Health	4990 4903	4089 3992	799 797	102 114	81.94 % 81.42 %	16.01 % 16.26 %	2.04 % 2.33 %
Pets	5064 4935	3908 3814	1048 1012	108 109	77.17 % 77.28 %	20.70 % 20.51 %	2.13 % 2.21 %
Sport & Fitness	4964 5102	3838 3899	1030 1097	96 106	77.32 % 76.42 %	20.75 % 21.50 %	1.93 % 2.08 %
Job & Career	4917 4843	3695 3649	1123 1094	99 100	75.15 % 75.35 %	22.84 % 22.59 %	2.01 % 2.06 %
Dating	4963 4874	3653 3582	1210 1186	100 106	73.60 % 73.49 %	24.38 % 24.33 %	2.01 % 2.17 %
Other	5019 4950	3994 3899	913 949	112 102	79.58 % 78.77 %	18.19 % 19.17 %	2.23 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4490 4494	3294 3282	1111 1117	85 95	73.36 % 73.03 %	24.74 % 24.86 %	1.89 % 2.11 %
Outlook Mail	4554 4608	3450 3453	1009 1050	95 105	75.76 % 74.93 %	22.16 % 22.79 %	2.09 % 2.28 %
Yahoo Mail	4733 4711	3613 3606	1022 1007	98 98	76.34 % 76.54 %	21.59 % 21.38 %	2.07 % 2.08 %
AOL Mail	4753 4830	3652 3694	1003 1035	98 101	76.84 % 76.48 %	21.10 % 21.43 %	2.06 % 2.09 %
Mail.com	4829 4668	3857 3676	871 897	101 95	79.87 % 78.75 %	18.04 % 19.22 %	2.09 % 2.04 %
Yandex Mail	4621 4542	3537 3490	990 954	94 98	76.54 % 76.84 %	21.42 % 21.00 %	2.03 % 2.16 %
GMX Mail	4662 4580	3517 3461	1045 1028	100 91	75.44 % 75.57 %	22.42 % 22.45 %	2.15 % 1.99 %
Zoho Mail	4636 4790	3676 3801	865 883	95 106	79.29 % 79.35 %	18.66 % 18.43 %	2.05 % 2.21 %
ProtonMail	4513 4708	3599 3742	831 856	83 110	79.75 % 79.48 %	18.41 % 18.18 %	1.84 % 2.34 %
Custom Mail	4622 4551	3768 3664	751 795	103 92	81.52 % 80.51 %	16.25 % 17.47 %	2.23 % 2.02 %
iCloud Mail	4550 4549	3366 3355	1091 1097	93 97	73.98 % 73.75 %	23.98 % 24.12 %	2.04 % 2.13 %
Tuta	4689 4777	3755 3784	835 894	99 99	80.08 % 79.21 %	17.81 % 18.71 %	2.11 % 2.07 %
Juno.com	4771 4921	3796 3939	880 874	95 108	79.56 % 80.04 %	18.44 % 17.76 %	1.99 % 2.19 %
Mailfence	4496 4492	3603 3575	804 821	89 96	80.14 % 79.59 %	17.88 % 18.28 %	1.98 % 2.14 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.