Postmark and Rapidmail Email Deliverability Comparison

Postmark

Rapidmail

In this comparison, the deliverability of Postmark and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.798 75.890	59.444 58.604	15.641 15.613	1.713 1.673

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 77.22 %	20.37 % 20.57 %	2.23 % 2.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6023 5966	4621 4594	1271 1230	131 142	76.72 % 77.00 %	21.10 % 20.62 %	2.17 % 2.38 %
Elektronics	5836 5995	4530 4702	1176 1167	130 126	77.62 % 78.43 %	20.15 % 19.47 %	2.23 % 2.10 %
Entertainment	5800 5651	4456 4317	1225 1203	119 131	76.83 % 76.39 %	21.12 % 21.29 %	2.05 % 2.32 %
Cosmetics & Beauty	5908 5761	4597 4490	1184 1146	127 125	77.81 % 77.94 %	20.04 % 19.89 %	2.15 % 2.17 %
Food & Drink	5933 5853	4555 4507	1256 1208	122 138	76.77 % 77.00 %	21.17 % 20.64 %	2.06 % 2.36 %
Home & Garden	6024 5845	4641 4454	1249 1262	134 129	77.04 % 76.20 %	20.73 % 21.59 %	2.22 % 2.21 %
Finance	6100 5922	4945 4769	1013 1025	142 128	81.07 % 80.53 %	16.61 % 17.31 %	2.33 % 2.16 %
Health	6121 5794	4955 4693	1027 970	139 131	80.95 % 81.00 %	16.78 % 16.74 %	2.27 % 2.26 %
Pets	6016 5821	4606 4444	1275 1265	135 112	76.56 % 76.34 %	21.19 % 21.73 %	2.24 % 1.92 %
Sport & Fitness	5696 5780	4426 4425	1145 1225	125 130	77.70 % 76.56 %	20.10 % 21.19 %	2.19 % 2.25 %
Job & Career	5828 5602	4344 4181	1351 1311	133 110	74.54 % 74.63 %	23.18 % 23.40 %	2.28 % 1.96 %
Dating	5816 5841	4275 4252	1409 1462	132 127	73.50 % 72.80 %	24.23 % 25.03 %	2.27 % 2.17 %
Other	5697 6059	4493 4776	1060 1139	144 144	78.87 % 78.82 %	18.61 % 18.80 %	2.53 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5291 5427	3899 3988	1274 1323	118 116	73.69 % 73.48 %	24.08 % 24.38 %	2.23 % 2.14 %
Outlook Mail	5439 5430	4102 4105	1216 1210	121 115	75.42 % 75.60 %	22.36 % 22.28 %	2.22 % 2.12 %
Yahoo Mail	5571 5405	4230 4108	1222 1178	119 119	75.93 % 76.00 %	21.94 % 21.79 %	2.14 % 2.20 %
AOL Mail	5502 5383	4233 4081	1137 1184	132 118	76.94 % 75.81 %	20.67 % 22.00 %	2.40 % 2.19 %
Mail.com	5715 5574	4517 4380	1074 1071	124 123	79.04 % 78.58 %	18.79 % 19.21 %	2.17 % 2.21 %
Yandex Mail	5557 5612	4241 4319	1193 1167	123 126	76.32 % 76.96 %	21.47 % 20.79 %	2.21 % 2.25 %
GMX Mail	5337 5419	4004 4078	1212 1222	121 119	75.02 % 75.25 %	22.71 % 22.55 %	2.27 % 2.20 %
Zoho Mail	5427 5577	4225 4375	1085 1071	117 131	77.85 % 78.45 %	19.99 % 19.20 %	2.16 % 2.35 %
ProtonMail	5458 5221	4373 4175	975 932	110 114	80.12 % 79.97 %	17.86 % 17.85 %	2.02 % 2.18 %
Custom Mail	5333 5256	4300 4208	914 930	119 118	80.63 % 80.06 %	17.14 % 17.69 %	2.23 % 2.25 %
iCloud Mail	5380 5341	3973 3898	1279 1331	128 112	73.85 % 72.98 %	23.77 % 24.92 %	2.38 % 2.10 %
Tuta	5717 5537	4544 4381	1046 1044	127 112	79.48 % 79.12 %	18.30 % 18.85 %	2.22 % 2.02 %
Juno.com	5712 5446	4540 4348	1033 973	139 125	79.48 % 79.84 %	18.08 % 17.87 %	2.43 % 2.30 %
Mailfence	5359 5262	4263 4160	981 977	115 125	79.55 % 79.06 %	18.31 % 18.57 %	2.15 % 2.38 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.