Postmark and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Postmark and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
8.760 401.141	7.088 314.199	1.300 74.453	372 12.489

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.91 % 78.33 %	14.84 % 18.56 %	4.25 % 3.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	680 30974	565 25224	90 4944	25 806	83.09 % 81.44 %	13.24 % 15.96 %	3.68 % 2.60 %
Elektronics	698 30755	582 24335	94 5515	22 905	83.38 % 79.13 %	13.47 % 17.93 %	3.15 % 2.94 %
Entertainment	677 30788	548 24052	102 5734	27 1002	80.95 % 78.12 %	15.07 % 18.62 %	3.99 % 3.25 %
Cosmetics & Beauty	634 30861	506 24098	99 5783	29 980	79.81 % 78.09 %	15.62 % 18.74 %	4.57 % 3.18 %
Food & Drink	656 31304	553 25357	85 5069	18 878	84.30 % 81.00 %	12.96 % 16.19 %	2.74 % 2.80 %
Home & Garden	697 30932	580 25170	88 4909	29 853	83.21 % 81.37 %	12.63 % 15.87 %	4.16 % 2.76 %
Finance	724 30454	555 22853	123 6508	46 1093	76.66 % 75.04 %	16.99 % 21.37 %	6.35 % 3.59 %
Health	657 30549	523 23162	104 6386	30 1001	79.60 % 75.82 %	15.83 % 20.90 %	4.57 % 3.28 %
Pets	706 30946	576 24881	100 5182	30 883	81.59 % 80.40 %	14.16 % 16.75 %	4.25 % 2.85 %
Sport & Fitness	621 31026	505 23962	95 6078	21 986	81.32 % 77.23 %	15.30 % 19.59 %	3.38 % 3.18 %
Job & Career	702 31048	547 23737	120 6248	35 1063	77.92 % 76.45 %	17.09 % 20.12 %	4.99 % 3.42 %
Dating	625 30714	493 22550	103 7039	29 1125	78.88 % 73.42 %	16.48 % 22.92 %	4.64 % 3.66 %
Other	683 30790	555 24818	97 5058	31 914	81.26 % 80.60 %	14.20 % 16.43 %	4.54 % 2.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	691 39819	516 29942	135 8514	40 1363	74.67 % 75.20 %	19.54 % 21.38 %	5.79 % 3.42 %
Outlook Mail	657 40019	514 30308	109 8317	34 1394	78.23 % 75.73 %	16.59 % 20.78 %	5.18 % 3.48 %
Yahoo Mail	636 39626	510 30924	99 7439	27 1263	80.19 % 78.04 %	15.57 % 18.77 %	4.25 % 3.19 %
AOL Mail	656 40229	526 31337	102 7581	28 1311	80.18 % 77.90 %	15.55 % 18.84 %	4.27 % 3.26 %
Mail.com	679 40092	557 31696	96 7182	26 1214	82.03 % 79.06 %	14.14 % 17.91 %	3.83 % 3.03 %
Yandex Mail	590 39847	467 30534	98 7973	25 1340	79.15 % 76.63 %	16.61 % 20.01 %	4.24 % 3.36 %
GMX Mail	688 39961	567 31559	93 7234	28 1168	82.41 % 78.97 %	13.52 % 18.10 %	4.07 % 2.92 %
Zoho Mail	691 40290	573 32187	93 6910	25 1193	82.92 % 79.89 %	13.46 % 17.15 %	3.62 % 2.96 %
ProtonMail	678 39807	580 31929	81 6779	17 1099	85.55 % 80.21 %	11.95 % 17.03 %	2.51 % 2.76 %
Custom Mail	692 39437	573 32120	88 6248	31 1069	82.80 % 81.45 %	12.72 % 15.84 %	4.48 % 2.71 %
iCloud Mail	651 667	497 525	122 114	32 28	76.34 % 78.71 %	18.74 % 17.09 %	4.92 % 4.20 %
Tuta	746 673	623 566	95 83	28 24	83.51 % 84.10 %	12.73 % 12.33 %	3.75 % 3.57 %
Juno.com	705 674	585 572	89 79	31 23	82.98 % 84.87 %	12.62 % 11.72 %	4.40 % 3.41 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.