Postmark and Rapidmail Email Deliverability Comparison

Postmark

Rapidmail

In this comparison, the deliverability of Postmark and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.137 65.064	50.600 50.510	13.149 13.220	1.388 1.334

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.68 % 77.63 %	20.19 % 20.32 %	2.13 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5071 5173	3914 4009	1056 1050	101 114	77.18 % 77.50 %	20.82 % 20.30 %	1.99 % 2.20 %
Elektronics	4882 5154	3796 4063	979 996	107 95	77.76 % 78.83 %	20.05 % 19.32 %	2.19 % 1.84 %
Entertainment	4910 4829	3793 3721	1011 1008	106 100	77.25 % 77.06 %	20.59 % 20.87 %	2.16 % 2.07 %
Cosmetics & Beauty	5043 5047	3928 3943	1011 1003	104 101	77.89 % 78.13 %	20.05 % 19.87 %	2.06 % 2.00 %
Food & Drink	5038 4964	3866 3839	1075 1012	97 113	76.74 % 77.34 %	21.34 % 20.39 %	1.93 % 2.28 %
Home & Garden	5083 4925	3928 3776	1044 1048	111 101	77.28 % 76.67 %	20.54 % 21.28 %	2.18 % 2.05 %
Finance	5308 4940	4312 4020	881 818	115 102	81.24 % 81.38 %	16.60 % 16.56 %	2.17 % 2.06 %
Health	5000 5003	4060 4089	830 810	110 104	81.20 % 81.73 %	16.60 % 16.19 %	2.20 % 2.08 %
Pets	5137 5030	3965 3869	1063 1068	109 93	77.19 % 76.92 %	20.69 % 21.23 %	2.12 % 1.85 %
Sport & Fitness	4944 5007	3845 3853	997 1048	102 106	77.77 % 76.95 %	20.17 % 20.93 %	2.06 % 2.12 %
Job & Career	4922 4938	3676 3688	1142 1152	104 98	74.69 % 74.69 %	23.20 % 23.33 %	2.11 % 1.98 %
Dating	4871 4934	3605 3605	1165 1233	101 96	74.01 % 73.06 %	23.92 % 24.99 %	2.07 % 1.95 %
Other	4928 5120	3912 4035	895 974	121 111	79.38 % 78.81 %	18.16 % 19.02 %	2.46 % 2.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4479 4655	3323 3458	1062 1101	94 96	74.19 % 74.29 %	23.71 % 23.65 %	2.10 % 2.06 %
Outlook Mail	4531 4604	3444 3490	991 1025	96 89	76.01 % 75.80 %	21.87 % 22.26 %	2.12 % 1.93 %
Yahoo Mail	4597 4609	3508 3525	991 994	98 90	76.31 % 76.48 %	21.56 % 21.57 %	2.13 % 1.95 %
AOL Mail	4857 4597	3756 3499	996 1003	105 95	77.33 % 76.11 %	20.51 % 21.82 %	2.16 % 2.07 %
Mail.com	4956 4744	3934 3742	923 907	99 95	79.38 % 78.88 %	18.62 % 19.12 %	2.00 % 2.00 %
Yandex Mail	4687 4811	3562 3703	1019 1006	106 102	76.00 % 76.97 %	21.74 % 20.91 %	2.26 % 2.12 %
GMX Mail	4506 4695	3390 3525	1018 1067	98 103	75.23 % 75.08 %	22.59 % 22.73 %	2.17 % 2.19 %
Zoho Mail	4645 4693	3625 3694	924 899	96 100	78.04 % 78.71 %	19.89 % 19.16 %	2.07 % 2.13 %
ProtonMail	4620 4452	3706 3573	824 789	90 90	80.22 % 80.26 %	17.84 % 17.72 %	1.95 % 2.02 %
Custom Mail	4614 4476	3728 3620	781 768	105 88	80.80 % 80.88 %	16.93 % 17.16 %	2.28 % 1.97 %
iCloud Mail	4518 4681	3365 3456	1052 1125	101 100	74.48 % 73.83 %	23.28 % 24.03 %	2.24 % 2.14 %
Tuta	4771 4778	3807 3830	863 861	101 87	79.79 % 80.16 %	18.09 % 18.02 %	2.12 % 1.82 %
Juno.com	4871 4690	3869 3749	892 840	110 101	79.43 % 79.94 %	18.31 % 17.91 %	2.26 % 2.15 %
Mailfence	4485 4579	3583 3646	813 835	89 98	79.89 % 79.62 %	18.13 % 18.24 %	1.98 % 2.14 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.