Postmark and Rapidmail Email Deliverability Comparison

Postmark

Rapidmail

In this comparison, the deliverability of Postmark and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.208 75.984	59.446 59.005	15.216 15.410	1.546 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.00 % 77.65 %	19.97 % 20.28 %	2.03 % 2.06 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5962 6026	4609 4670	1237 1222	116 134	77.31 % 77.50 %	20.75 % 20.28 %	1.95 % 2.22 %
Elektronics	5746 5985	4487 4712	1135 1157	124 116	78.09 % 78.73 %	19.75 % 19.33 %	2.16 % 1.94 %
Entertainment	5767 5674	4475 4369	1177 1184	115 121	77.60 % 77.00 %	20.41 % 20.87 %	1.99 % 2.13 %
Cosmetics & Beauty	5867 5816	4599 4553	1151 1145	117 118	78.39 % 78.28 %	19.62 % 19.69 %	1.99 % 2.03 %
Food & Drink	5848 5782	4519 4478	1222 1174	107 130	77.27 % 77.45 %	20.90 % 20.30 %	1.83 % 2.25 %
Home & Garden	5964 5826	4638 4465	1204 1239	122 122	77.77 % 76.64 %	20.19 % 21.27 %	2.05 % 2.09 %
Finance	6130 5870	4988 4778	1017 974	125 118	81.37 % 81.40 %	16.59 % 16.59 %	2.04 % 2.01 %
Health	5936 5796	4850 4723	963 949	123 124	81.70 % 81.49 %	16.22 % 16.37 %	2.07 % 2.14 %
Pets	6013 5867	4653 4519	1238 1241	122 107	77.38 % 77.02 %	20.59 % 21.15 %	2.03 % 1.82 %
Sport & Fitness	5783 5831	4507 4485	1161 1221	115 125	77.94 % 76.92 %	20.08 % 20.94 %	1.99 % 2.14 %
Job & Career	5694 5718	4272 4270	1306 1337	116 111	75.03 % 74.68 %	22.94 % 23.38 %	2.04 % 1.94 %
Dating	5757 5775	4271 4232	1375 1430	111 113	74.19 % 73.28 %	23.88 % 24.76 %	1.93 % 1.96 %
Other	5741 6018	4578 4751	1030 1137	133 130	79.74 % 78.95 %	17.94 % 18.89 %	2.32 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5221 5475	3883 4055	1236 1310	102 110	74.37 % 74.06 %	23.67 % 23.93 %	1.95 % 2.01 %
Outlook Mail	5281 5393	4016 4084	1158 1201	107 108	76.05 % 75.73 %	21.93 % 22.27 %	2.03 % 2.00 %
Yahoo Mail	5483 5328	4202 4070	1170 1153	111 105	76.64 % 76.39 %	21.34 % 21.64 %	2.02 % 1.97 %
AOL Mail	5582 5392	4329 4116	1136 1164	117 112	77.55 % 76.34 %	20.35 % 21.59 %	2.10 % 2.08 %
Mail.com	5748 5597	4587 4414	1051 1067	110 116	79.80 % 78.86 %	18.28 % 19.06 %	1.91 % 2.07 %
Yandex Mail	5529 5608	4238 4337	1173 1150	118 121	76.65 % 77.34 %	21.22 % 20.51 %	2.13 % 2.16 %
GMX Mail	5207 5475	3936 4114	1164 1245	107 116	75.59 % 75.14 %	22.35 % 22.74 %	2.05 % 2.12 %
Zoho Mail	5432 5508	4256 4347	1070 1040	106 121	78.35 % 78.92 %	19.70 % 18.88 %	1.95 % 2.20 %
ProtonMail	5417 5243	4360 4211	958 927	99 105	80.49 % 80.32 %	17.69 % 17.68 %	1.83 % 2.00 %
Custom Mail	5335 5207	4329 4215	889 886	117 106	81.14 % 80.95 %	16.66 % 17.02 %	2.19 % 2.04 %
iCloud Mail	5272 5483	3941 4034	1219 1335	112 114	74.75 % 73.57 %	23.12 % 24.35 %	2.12 % 2.08 %
Tuta	5623 5533	4510 4433	999 997	114 103	80.21 % 80.12 %	17.77 % 18.02 %	2.03 % 1.86 %
Juno.com	5731 5450	4578 4357	1029 976	124 117	79.88 % 79.94 %	17.95 % 17.91 %	2.16 % 2.15 %
Mailfence	5347 5292	4281 4218	964 959	102 115	80.06 % 79.71 %	18.03 % 18.12 %	1.91 % 2.17 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.