Postmark and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Postmark and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
62.077 453.961	50.973 358.213	8.694 81.360	2.410 14.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
82.11 % 78.91 %	14.01 % 17.92 %	3.88 % 3.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4830 35063	4056 28736	592 5396	182 931	83.98 % 81.96 %	12.26 % 15.39 %	3.77 % 2.66 %
Elektronics	4784 34810	3986 27745	631 6012	167 1053	83.32 % 79.70 %	13.19 % 17.27 %	3.49 % 3.02 %
Entertainment	4674 34724	3825 27328	665 6242	184 1154	81.84 % 78.70 %	14.23 % 17.98 %	3.94 % 3.32 %
Cosmetics & Beauty	4777 34949	3902 27489	679 6322	196 1138	81.68 % 78.65 %	14.21 % 18.09 %	4.10 % 3.26 %
Food & Drink	4630 35286	3945 28773	545 5511	140 1002	85.21 % 81.54 %	11.77 % 15.62 %	3.02 % 2.84 %
Home & Garden	4818 35139	4086 28778	570 5381	162 980	84.81 % 81.90 %	11.83 % 15.31 %	3.36 % 2.79 %
Finance	4847 34451	3831 26078	783 7113	233 1260	79.04 % 75.70 %	16.15 % 20.65 %	4.81 % 3.66 %
Health	4745 34485	3829 26399	712 6943	204 1143	80.70 % 76.55 %	15.01 % 20.13 %	4.30 % 3.31 %
Pets	4821 35171	4013 28455	627 5700	181 1016	83.24 % 80.90 %	13.01 % 16.21 %	3.75 % 2.89 %
Sport & Fitness	4709 35041	3824 27263	710 6639	175 1139	81.21 % 77.80 %	15.08 % 18.95 %	3.72 % 3.25 %
Job & Career	4745 35073	3782 26993	759 6862	204 1218	79.70 % 76.96 %	16.00 % 19.56 %	4.30 % 3.47 %
Dating	4746 34779	3771 25838	765 7661	210 1280	79.46 % 74.29 %	16.12 % 22.03 %	4.42 % 3.68 %
Other	4951 34990	4123 28338	656 5578	172 1074	83.28 % 80.99 %	13.25 % 15.94 %	3.47 % 3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4728 43802	3610 33060	871 9206	247 1536	76.35 % 75.48 %	18.42 % 21.02 %	5.22 % 3.51 %
Outlook Mail	4561 44024	3660 33573	713 8901	188 1550	80.25 % 76.26 %	15.63 % 20.22 %	4.12 % 3.52 %
Yahoo Mail	4764 43670	3877 34253	699 7990	188 1427	81.38 % 78.44 %	14.67 % 18.30 %	3.95 % 3.27 %
AOL Mail	4865 44401	3963 34784	705 8150	197 1467	81.46 % 78.34 %	14.49 % 18.36 %	4.05 % 3.30 %
Mail.com	4799 44321	3957 35253	651 7714	191 1354	82.45 % 79.54 %	13.57 % 17.40 %	3.98 % 3.05 %
Yandex Mail	4676 43839	3761 33783	724 8549	191 1507	80.43 % 77.06 %	15.48 % 19.50 %	4.08 % 3.44 %
GMX Mail	4739 43921	3982 34947	585 7691	172 1283	84.03 % 79.57 %	12.34 % 17.51 %	3.63 % 2.92 %
Zoho Mail	4909 44487	4131 35758	614 7390	164 1339	84.15 % 80.38 %	12.51 % 16.61 %	3.34 % 3.01 %
ProtonMail	4740 43835	4028 35400	546 7212	166 1223	84.98 % 80.76 %	11.52 % 16.45 %	3.50 % 2.79 %
Custom Mail	4800 43573	4082 35697	561 6693	157 1183	85.04 % 81.92 %	11.69 % 15.36 %	3.27 % 2.71 %
iCloud Mail	4793 4725	3721 3704	844 790	228 231	77.63 % 78.39 %	17.61 % 16.72 %	4.76 % 4.89 %
Tuta	4930 4776	4153 4056	616 568	161 152	84.24 % 84.92 %	12.49 % 11.89 %	3.27 % 3.18 %
Juno.com	4773 4587	4048 3945	565 506	160 136	84.81 % 86.00 %	11.84 % 11.03 %	3.35 % 2.96 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.