Postmark and Rapidmail Email Deliverability Comparison

Postmark

Rapidmail

In this comparison, the deliverability of Postmark and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.445 63.401	50.822 48.855	11.778 13.349	1.354 1.672

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.10 % 77.06 %	18.56 % 21.05 %	2.13 % 2.64 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4784 4972	3827 3815	896 1051	102 132	80.00 % 76.73 %	18.73 % 21.14 %	2.13 % 2.65 %
Elektronics	4743 5033	3808 3880	875 1064	101 129	80.29 % 77.09 %	18.45 % 21.14 %	2.13 % 2.56 %
Entertainment	5083 4786	4042 3672	963 1022	120 126	79.52 % 76.72 %	18.95 % 21.35 %	2.36 % 2.63 %
Cosmetics & Beauty	4728 4944	3806 3834	876 1021	96 132	80.50 % 77.55 %	18.53 % 20.65 %	2.03 % 2.67 %
Food & Drink	4798 4745	3836 3646	913 1023	93 130	79.95 % 76.84 %	19.03 % 21.56 %	1.94 % 2.74 %
Home & Garden	4796 4709	3857 3602	863 1026	104 125	80.42 % 76.49 %	17.99 % 21.79 %	2.17 % 2.65 %
Finance	4978 4704	4085 3740	845 865	103 125	82.06 % 79.51 %	16.97 % 18.39 %	2.07 % 2.66 %
Health	4709 4867	3895 3861	721 919	98 133	82.71 % 79.33 %	15.31 % 18.88 %	2.08 % 2.73 %
Pets	4983 5130	3962 3925	938 1087	113 138	79.51 % 76.51 %	18.82 % 21.19 %	2.27 % 2.69 %
Sport & Fitness	5096 4867	4048 3762	976 1005	108 120	79.43 % 77.30 %	19.15 % 20.65 %	2.12 % 2.47 %
Job & Career	4854 5081	3814 3825	983 1189	101 132	78.57 % 75.28 %	20.25 % 23.40 %	2.08 % 2.60 %
Dating	4857 4767	3741 3531	1049 1127	103 120	77.02 % 74.07 %	21.60 % 23.64 %	2.12 % 2.52 %
Other	5036 4796	4101 3762	880 950	112 130	81.43 % 78.44 %	17.47 % 19.81 %	2.22 % 2.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4638 4818	3591 3617	1000 1128	93 130	77.43 % 75.07 %	21.56 % 23.41 %	2.01 % 2.70 %
Outlook Mail	4562 4397	3585 3349	909 974	101 117	78.58 % 76.17 %	19.93 % 22.15 %	2.21 % 2.66 %
Yahoo Mail	4625 4570	3657 3482	908 1001	101 118	79.07 % 76.19 %	19.63 % 21.90 %	2.18 % 2.58 %
AOL Mail	4633 4821	3688 3657	873 1048	95 130	79.60 % 75.86 %	18.84 % 21.74 %	2.05 % 2.70 %
Mail.com	4620 4688	3772 3641	766 970	97 126	81.65 % 77.67 %	16.58 % 20.69 %	2.10 % 2.69 %
Yandex Mail	4706 4387	3758 3362	882 935	101 106	79.86 % 76.64 %	18.74 % 21.31 %	2.15 % 2.42 %
GMX Mail	4690 4730	3679 3616	928 1055	111 125	78.44 % 76.45 %	19.79 % 22.30 %	2.37 % 2.64 %
Zoho Mail	4704 4549	3835 3570	817 881	99 125	81.53 % 78.48 %	17.37 % 19.37 %	2.10 % 2.75 %
ProtonMail	4536 4585	3702 3596	801 914	94 113	81.61 % 78.43 %	17.66 % 19.93 %	2.07 % 2.46 %
Custom Mail	4667 4610	3866 3661	748 863	103 118	82.84 % 79.41 %	16.03 % 18.72 %	2.21 % 2.56 %
iCloud Mail	4614 4726	3582 3532	966 1101	99 126	77.63 % 74.74 %	20.94 % 23.30 %	2.15 % 2.67 %
Tuta	4645 4784	3785 3730	801 948	99 132	81.49 % 77.97 %	17.24 % 19.82 %	2.13 % 2.76 %
Juno.com	4779 4652	3901 3656	834 917	101 122	81.63 % 78.59 %	17.45 % 19.71 %	2.11 % 2.62 %
Mailfence	3026 3084	2421 2386	545 614	60 84	80.01 % 77.37 %	18.01 % 19.91 %	1.98 % 2.72 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.