Postmark and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Postmark and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.308 436.190	36.117 343.348	6.404 79.100	1.787 13.742

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.51 % 78.72 %	14.45 % 18.13 %	4.03 % 3.15 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3433 33701	2867 27559	434 5247	132 895	83.51 % 81.78 %	12.64 % 15.57 %	3.85 % 2.66 %
Elektronics	3414 33461	2823 26609	466 5850	125 1002	82.69 % 79.52 %	13.65 % 17.48 %	3.66 % 2.99 %
Entertainment	3342 33394	2714 26225	492 6072	136 1097	81.21 % 78.53 %	14.72 % 18.18 %	4.07 % 3.29 %
Cosmetics & Beauty	3358 33640	2715 26388	496 6156	147 1096	80.85 % 78.44 %	14.77 % 18.30 %	4.38 % 3.26 %
Food & Drink	3326 33931	2816 27601	407 5369	103 961	84.67 % 81.34 %	12.24 % 15.82 %	3.10 % 2.83 %
Home & Garden	3410 33678	2873 27517	419 5222	118 939	84.25 % 81.71 %	12.29 % 15.51 %	3.46 % 2.79 %
Finance	3489 33034	2723 24939	579 6901	187 1194	78.05 % 75.49 %	16.60 % 20.89 %	5.36 % 3.61 %
Health	3338 33169	2671 25307	516 6764	151 1098	80.02 % 76.30 %	15.46 % 20.39 %	4.52 % 3.31 %
Pets	3502 33710	2892 27220	472 5524	138 966	82.58 % 80.75 %	13.48 % 16.39 %	3.94 % 2.87 %
Sport & Fitness	3373 33722	2723 26166	521 6462	129 1094	80.73 % 77.59 %	15.45 % 19.16 %	3.82 % 3.24 %
Job & Career	3392 33729	2684 25902	555 6663	153 1164	79.13 % 76.79 %	16.36 % 19.75 %	4.51 % 3.45 %
Dating	3355 33411	2663 24742	554 7452	138 1217	79.37 % 74.05 %	16.51 % 22.30 %	4.11 % 3.64 %
Other	3576 33610	2953 27173	493 5418	130 1019	82.58 % 80.85 %	13.79 % 16.12 %	3.64 % 3.03 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3380 42459	2556 32013	635 8979	189 1467	75.62 % 75.40 %	18.79 % 21.15 %	5.59 % 3.46 %
Outlook Mail	3267 42675	2603 32474	527 8706	137 1495	79.68 % 76.10 %	16.13 % 20.40 %	4.19 % 3.50 %
Yahoo Mail	3432 42367	2776 33166	518 7822	138 1379	80.89 % 78.28 %	15.09 % 18.46 %	4.02 % 3.25 %
AOL Mail	3495 42978	2818 33608	522 7959	155 1411	80.63 % 78.20 %	14.94 % 18.52 %	4.43 % 3.28 %
Mail.com	3428 42878	2808 34039	481 7537	139 1302	81.91 % 79.39 %	14.03 % 17.58 %	4.05 % 3.04 %
Yandex Mail	3340 42491	2660 32674	534 8361	146 1456	79.64 % 76.90 %	15.99 % 19.68 %	4.37 % 3.43 %
GMX Mail	3391 42555	2828 33775	430 7535	133 1245	83.40 % 79.37 %	12.68 % 17.71 %	3.92 % 2.93 %
Zoho Mail	3521 43076	2938 34550	457 7232	126 1294	83.44 % 80.21 %	12.98 % 16.79 %	3.58 % 3.00 %
ProtonMail	3357 42480	2836 34228	398 7072	123 1180	84.48 % 80.57 %	11.86 % 16.65 %	3.66 % 2.78 %
Custom Mail	3365 42254	2852 34559	408 6553	105 1142	84.75 % 81.79 %	12.12 % 15.51 %	3.12 % 2.70 %
iCloud Mail	3409 3321	2622 2602	619 562	168 157	76.91 % 78.35 %	18.16 % 16.92 %	4.93 % 4.73 %
Tuta	3543 3421	2971 2894	456 414	116 113	83.86 % 84.60 %	12.87 % 12.10 %	3.27 % 3.30 %
Juno.com	3380 3235	2849 2766	419 368	112 101	84.29 % 85.50 %	12.40 % 11.38 %	3.31 % 3.12 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.