Postmark and Rapidmail Email Deliverability Comparison

Postmark

Rapidmail

In this comparison, the deliverability of Postmark and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.027 64.960	50.616 49.948	13.085 13.541	1.326 1.471

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.84 % 76.89 %	20.12 % 20.85 %	2.04 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4970 5117	3843 3930	1033 1068	94 119	77.32 % 76.80 %	20.78 % 20.87 %	1.89 % 2.33 %
Elektronics	4862 5247	3785 4097	983 1034	94 116	77.85 % 78.08 %	20.22 % 19.71 %	1.93 % 2.21 %
Entertainment	4997 4932	3877 3749	1015 1067	105 116	77.59 % 76.01 %	20.31 % 21.63 %	2.10 % 2.35 %
Cosmetics & Beauty	4939 5095	3869 3966	976 1017	94 112	78.34 % 77.84 %	19.76 % 19.96 %	1.90 % 2.20 %
Food & Drink	5061 4938	3882 3775	1078 1046	101 117	76.70 % 76.45 %	21.30 % 21.18 %	2.00 % 2.37 %
Home & Garden	5067 4931	3946 3741	1012 1082	109 108	77.88 % 75.87 %	19.97 % 21.94 %	2.15 % 2.19 %
Finance	5190 4799	4199 3865	884 825	107 109	80.91 % 80.54 %	17.03 % 17.19 %	2.06 % 2.27 %
Health	4964 4950	4038 3983	818 853	108 114	81.35 % 80.46 %	16.48 % 17.23 %	2.18 % 2.30 %
Pets	5115 5072	3960 3864	1051 1091	104 117	77.42 % 76.18 %	20.55 % 21.51 %	2.03 % 2.31 %
Sport & Fitness	4997 4937	3891 3759	1008 1066	98 112	77.87 % 76.14 %	20.17 % 21.59 %	1.96 % 2.27 %
Job & Career	4970 5100	3720 3782	1149 1208	101 110	74.85 % 74.16 %	23.12 % 23.69 %	2.03 % 2.16 %
Dating	4915 4986	3632 3614	1185 1265	98 107	73.90 % 72.48 %	24.11 % 25.37 %	1.99 % 2.15 %
Other	4980 4856	3974 3823	893 919	113 114	79.80 % 78.73 %	17.93 % 18.93 %	2.27 % 2.35 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4525 4759	3346 3496	1094 1156	85 107	73.94 % 73.46 %	24.18 % 24.29 %	1.88 % 2.25 %
Outlook Mail	4546 4424	3464 3345	993 989	89 90	76.20 % 75.61 %	21.84 % 22.36 %	1.96 % 2.03 %
Yahoo Mail	4730 4564	3610 3450	1018 1008	102 106	76.32 % 75.59 %	21.52 % 22.09 %	2.16 % 2.32 %
AOL Mail	4744 4596	3664 3467	980 1021	100 108	77.23 % 75.44 %	20.66 % 22.21 %	2.11 % 2.35 %
Mail.com	4897 4663	3912 3641	888 915	97 107	79.89 % 78.08 %	18.13 % 19.62 %	1.98 % 2.29 %
Yandex Mail	4667 4682	3569 3575	1003 1008	95 99	76.47 % 76.36 %	21.49 % 21.53 %	2.04 % 2.11 %
GMX Mail	4666 4714	3499 3513	1066 1092	101 109	74.99 % 74.52 %	22.85 % 23.17 %	2.16 % 2.31 %
Zoho Mail	4684 4727	3686 3686	906 926	92 115	78.69 % 77.98 %	19.34 % 19.59 %	1.96 % 2.43 %
ProtonMail	4568 4388	3673 3482	810 813	85 93	80.41 % 79.35 %	17.73 % 18.53 %	1.86 % 2.12 %
Custom Mail	4630 4435	3781 3567	744 769	105 99	81.66 % 80.43 %	16.07 % 17.34 %	2.27 % 2.23 %
iCloud Mail	4587 4740	3396 3450	1093 1177	98 113	74.04 % 72.78 %	23.83 % 24.83 %	2.14 % 2.38 %
Tuta	4684 4889	3760 3863	826 920	98 106	80.27 % 79.01 %	17.63 % 18.82 %	2.09 % 2.17 %
Juno.com	4737 4728	3776 3757	866 863	95 108	79.71 % 79.46 %	18.28 % 18.25 %	2.01 % 2.28 %
Mailfence	4362 4651	3480 3656	798 884	84 111	79.78 % 78.61 %	18.29 % 19.01 %	1.93 % 2.39 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.