Postmark and Rapidmail Email Deliverability Comparison

Postmark

Rapidmail

In this comparison, the deliverability of Postmark and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.170 64.973	50.776 50.580	13.059 13.066	1.335 1.327

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.91 % 77.85 %	20.04 % 20.11 %	2.05 % 2.04 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5054 5125	3909 3975	1048 1036	97 114	77.34 % 77.56 %	20.74 % 20.21 %	1.92 % 2.22 %
Elektronics	4865 5286	3784 4184	983 1000	98 102	77.78 % 79.15 %	20.21 % 18.92 %	2.01 % 1.93 %
Entertainment	4883 4901	3811 3786	967 1014	105 101	78.05 % 77.25 %	19.80 % 20.69 %	2.15 % 2.06 %
Cosmetics & Beauty	5003 5121	3922 4031	985 990	96 100	78.39 % 78.72 %	19.69 % 19.33 %	1.92 % 1.95 %
Food & Drink	5094 4995	3918 3879	1077 1004	99 112	76.91 % 77.66 %	21.14 % 20.10 %	1.94 % 2.24 %
Home & Garden	5052 4882	3925 3754	1016 1032	111 96	77.69 % 76.89 %	20.11 % 21.14 %	2.20 % 1.97 %
Finance	5254 4835	4268 3934	882 798	104 103	81.23 % 81.37 %	16.79 % 16.50 %	1.98 % 2.13 %
Health	4946 4932	4022 4030	816 799	108 103	81.32 % 81.71 %	16.50 % 16.20 %	2.18 % 2.09 %
Pets	5085 5087	3940 3921	1041 1066	104 100	77.48 % 77.08 %	20.47 % 20.96 %	2.05 % 1.97 %
Sport & Fitness	5081 4943	3966 3798	1018 1044	97 101	78.06 % 76.84 %	20.04 % 21.12 %	1.91 % 2.04 %
Job & Career	4957 4985	3705 3742	1146 1146	106 97	74.74 % 75.07 %	23.12 % 22.99 %	2.14 % 1.95 %
Dating	4950 4899	3655 3592	1198 1214	97 93	73.84 % 73.32 %	24.20 % 24.78 %	1.96 % 1.90 %
Other	4946 4982	3951 3954	882 923	113 105	79.88 % 79.37 %	17.83 % 18.53 %	2.28 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4513 4720	3341 3512	1083 1111	89 97	74.03 % 74.41 %	24.00 % 23.54 %	1.97 % 2.06 %
Outlook Mail	4625 4484	3521 3415	1012 987	92 82	76.13 % 76.16 %	21.88 % 22.01 %	1.99 % 1.83 %
Yahoo Mail	4521 4575	3465 3530	960 951	96 94	76.64 % 77.16 %	21.23 % 20.79 %	2.12 % 2.05 %
AOL Mail	4776 4562	3694 3477	980 989	102 96	77.35 % 76.22 %	20.52 % 21.68 %	2.14 % 2.10 %
Mail.com	4943 4767	3946 3766	900 904	97 97	79.83 % 79.00 %	18.21 % 18.96 %	1.96 % 2.03 %
Yandex Mail	4742 4704	3626 3635	1017 975	99 94	76.47 % 77.27 %	21.45 % 20.73 %	2.09 % 2.00 %
GMX Mail	4579 4690	3454 3536	1030 1053	95 101	75.43 % 75.39 %	22.49 % 22.45 %	2.07 % 2.15 %
Zoho Mail	4664 4688	3665 3706	905 880	94 102	78.58 % 79.05 %	19.40 % 18.77 %	2.02 % 2.18 %
ProtonMail	4584 4428	3702 3543	793 797	89 88	80.76 % 80.01 %	17.30 % 18.00 %	1.94 % 1.99 %
Custom Mail	4579 4541	3710 3682	766 769	103 90	81.02 % 81.08 %	16.73 % 16.93 %	2.25 % 1.98 %
iCloud Mail	4644 4693	3451 3465	1095 1128	98 100	74.31 % 73.83 %	23.58 % 24.04 %	2.11 % 2.13 %
Tuta	4740 4857	3800 3893	842 872	98 92	80.17 % 80.15 %	17.76 % 17.95 %	2.07 % 1.89 %
Juno.com	4891 4641	3897 3733	893 811	101 97	79.68 % 80.44 %	18.26 % 17.47 %	2.07 % 2.09 %
Mailfence	4369 4623	3504 3687	783 839	82 97	80.20 % 79.75 %	17.92 % 18.15 %	1.88 % 2.10 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.