Postmark and Rapidmail Email Deliverability Comparison

Postmark

Rapidmail

In this comparison, the deliverability of Postmark and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.919 64.757	50.483 49.798	13.108 13.476	1.328 1.483

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.76 % 76.90 %	20.19 % 20.81 %	2.05 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4961 5018	3834 3842	1029 1059	98 117	77.28 % 76.56 %	20.74 % 21.10 %	1.98 % 2.33 %
Elektronics	4886 5268	3792 4081	995 1070	99 117	77.61 % 77.47 %	20.36 % 20.31 %	2.03 % 2.22 %
Entertainment	5077 4877	3911 3714	1056 1049	110 114	77.03 % 76.15 %	20.80 % 21.51 %	2.17 % 2.34 %
Cosmetics & Beauty	4939 5033	3857 3899	987 1018	95 116	78.09 % 77.47 %	19.98 % 20.23 %	1.92 % 2.30 %
Food & Drink	5041 4836	3880 3706	1060 1013	101 117	76.97 % 76.63 %	21.03 % 20.95 %	2.00 % 2.42 %
Home & Garden	4911 4963	3830 3784	976 1065	105 114	77.99 % 76.24 %	19.87 % 21.46 %	2.14 % 2.30 %
Finance	5187 4914	4202 3960	882 844	103 110	81.01 % 80.59 %	17.00 % 17.18 %	1.99 % 2.24 %
Health	4990 4949	4089 3989	799 842	102 118	81.94 % 80.60 %	16.01 % 17.01 %	2.04 % 2.38 %
Pets	5064 5100	3908 3888	1048 1095	108 117	77.17 % 76.24 %	20.70 % 21.47 %	2.13 % 2.29 %
Sport & Fitness	4964 4904	3838 3766	1030 1033	96 105	77.32 % 76.79 %	20.75 % 21.06 %	1.93 % 2.14 %
Job & Career	4917 5106	3695 3775	1123 1214	99 117	75.15 % 73.93 %	22.84 % 23.78 %	2.01 % 2.29 %
Dating	4963 4960	3653 3600	1210 1256	100 104	73.60 % 72.58 %	24.38 % 25.32 %	2.01 % 2.10 %
Other	5019 4829	3994 3794	913 918	112 117	79.58 % 78.57 %	18.19 % 19.01 %	2.23 % 2.42 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4490 4758	3294 3491	1111 1159	85 108	73.36 % 73.37 %	24.74 % 24.36 %	1.89 % 2.27 %
Outlook Mail	4554 4385	3450 3308	1009 983	95 94	75.76 % 75.44 %	22.16 % 22.42 %	2.09 % 2.14 %
Yahoo Mail	4733 4579	3613 3476	1022 998	98 105	76.34 % 75.91 %	21.59 % 21.80 %	2.07 % 2.29 %
AOL Mail	4753 4639	3652 3493	1003 1034	98 112	76.84 % 75.30 %	21.10 % 22.29 %	2.06 % 2.41 %
Mail.com	4829 4727	3857 3678	871 941	101 108	79.87 % 77.81 %	18.04 % 19.91 %	2.09 % 2.28 %
Yandex Mail	4621 4575	3537 3501	990 976	94 98	76.54 % 76.52 %	21.42 % 21.33 %	2.03 % 2.14 %
GMX Mail	4662 4691	3517 3518	1045 1064	100 109	75.44 % 74.99 %	22.42 % 22.68 %	2.15 % 2.32 %
Zoho Mail	4636 4611	3676 3624	865 874	95 113	79.29 % 78.59 %	18.66 % 18.95 %	2.05 % 2.45 %
ProtonMail	4513 4407	3599 3471	831 841	83 95	79.75 % 78.76 %	18.41 % 19.08 %	1.84 % 2.16 %
Custom Mail	4622 4507	3768 3625	751 784	103 98	81.52 % 80.43 %	16.25 % 17.40 %	2.23 % 2.17 %
iCloud Mail	4550 4701	3366 3420	1091 1172	93 109	73.98 % 72.75 %	23.98 % 24.93 %	2.04 % 2.32 %
Tuta	4689 4933	3755 3876	835 943	99 114	80.08 % 78.57 %	17.81 % 19.12 %	2.11 % 2.31 %
Juno.com	4771 4580	3796 3638	880 834	95 108	79.56 % 79.43 %	18.44 % 18.21 %	1.99 % 2.36 %
Mailfence	4496 4664	3603 3679	804 873	89 112	80.14 % 78.88 %	17.88 % 18.72 %	1.98 % 2.40 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.