ActiveCampaign and Postmark Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.087 62.077	372.303 50.973	71.546 8.694	12.238 2.410

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.63 % 82.11 %	15.69 % 14.01 %	2.68 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34229 4830	29019 4056	4406 592	804 182	84.78 % 83.98 %	12.87 % 12.26 %	2.35 % 3.77 %
Elektronics	35137 4784	28963 3986	5280 631	894 167	82.43 % 83.32 %	15.03 % 13.19 %	2.54 % 3.49 %
Entertainment	34506 4674	28125 3825	5468 665	913 184	81.51 % 81.84 %	15.85 % 14.23 %	2.65 % 3.94 %
Cosmetics & Beauty	34911 4777	28466 3902	5505 679	940 196	81.54 % 81.68 %	15.77 % 14.21 %	2.69 % 4.10 %
Food & Drink	34614 4630	29311 3945	4482 545	821 140	84.68 % 85.21 %	12.95 % 11.77 %	2.37 % 3.02 %
Home & Garden	35529 4818	30006 4086	4712 570	811 162	84.45 % 84.81 %	13.26 % 11.83 %	2.28 % 3.36 %
Finance	35291 4847	27664 3831	6573 783	1054 233	78.39 % 79.04 %	18.63 % 16.15 %	2.99 % 4.81 %
Health	35086 4745	27819 3829	6278 712	989 204	79.29 % 80.70 %	17.89 % 15.01 %	2.82 % 4.30 %
Pets	35519 4821	29747 4013	4908 627	864 181	83.75 % 83.24 %	13.82 % 13.01 %	2.43 % 3.75 %
Sport & Fitness	35298 4709	28364 3824	5896 710	1038 175	80.36 % 81.21 %	16.70 % 15.08 %	2.94 % 3.72 %
Job & Career	35521 4745	28240 3782	6196 759	1085 204	79.50 % 79.70 %	17.44 % 16.00 %	3.05 % 4.30 %
Dating	34973 4746	26959 3771	6913 765	1101 210	77.09 % 79.46 %	19.77 % 16.12 %	3.15 % 4.42 %
Other	35473 4951	29620 4123	4929 656	924 172	83.50 % 83.28 %	13.90 % 13.25 %	2.60 % 3.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44755 4728	34886 3610	8471 871	1398 247	77.95 % 76.35 %	18.93 % 18.42 %	3.12 % 5.22 %
Outlook Mail	44082 4561	34804 3660	8040 713	1238 188	78.95 % 80.25 %	18.24 % 15.63 %	2.81 % 4.12 %
Yahoo Mail	43784 4764	35661 3877	6912 699	1211 188	81.45 % 81.38 %	15.79 % 14.67 %	2.77 % 3.95 %
AOL Mail	44372 4865	36005 3963	7117 705	1250 197	81.14 % 81.46 %	16.04 % 14.49 %	2.82 % 4.05 %
Mail.com	44349 4799	36567 3957	6642 651	1140 191	82.45 % 82.45 %	14.98 % 13.57 %	2.57 % 3.98 %
Yandex Mail	44084 4676	35240 3761	7552 724	1292 191	79.94 % 80.43 %	17.13 % 15.48 %	2.93 % 4.08 %
GMX Mail	43762 4739	36035 3982	6690 585	1037 172	82.34 % 84.03 %	15.29 % 12.34 %	2.37 % 3.63 %
Zoho Mail	44586 4909	37101 4131	6399 614	1086 164	83.21 % 84.15 %	14.35 % 12.51 %	2.44 % 3.34 %
ProtonMail	44435 4740	37038 4028	6300 546	1097 166	83.35 % 84.98 %	14.18 % 11.52 %	2.47 % 3.50 %
Custom Mail	43691 4800	36930 4082	5748 561	1013 157	84.53 % 85.04 %	13.16 % 11.69 %	2.32 % 3.27 %
iCloud Mail	4644 4793	3738 3721	711 844	195 228	80.49 % 77.63 %	15.31 % 17.61 %	4.20 % 4.76 %
Tuta	4718 4930	4072 4153	495 616	151 161	86.31 % 84.24 %	10.49 % 12.49 %	3.20 % 3.27 %
Juno.com	4825 4773	4226 4048	469 565	130 160	87.59 % 84.81 %	9.72 % 11.84 %	2.69 % 3.35 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.