ActiveCampaign and Postmark Email Deliverability Comparison

ActiveCampaign

Postmark

In this comparison, the deliverability of ActiveCampaign and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.698 65.137	50.460 50.600	13.735 13.149	1.503 1.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 77.68 %	20.91 % 20.19 %	2.29 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5166 5071	3985 3914	1073 1056	108 101	77.14 % 77.18 %	20.77 % 20.82 %	2.09 % 1.99 %
Elektronics	4926 4882	3823 3796	990 979	113 107	77.61 % 77.76 %	20.10 % 20.05 %	2.29 % 2.19 %
Entertainment	5061 4910	3874 3793	1068 1011	119 106	76.55 % 77.25 %	21.10 % 20.59 %	2.35 % 2.16 %
Cosmetics & Beauty	5149 5043	3971 3928	1068 1011	110 104	77.12 % 77.89 %	20.74 % 20.05 %	2.14 % 2.06 %
Food & Drink	5103 5038	3929 3866	1060 1075	114 97	76.99 % 76.74 %	20.77 % 21.34 %	2.23 % 1.93 %
Home & Garden	5195 5083	3997 3928	1077 1044	121 111	76.94 % 77.28 %	20.73 % 20.54 %	2.33 % 2.18 %
Finance	4834 5308	3876 4312	848 881	110 115	80.18 % 81.24 %	17.54 % 16.60 %	2.28 % 2.17 %
Health	5070 5000	4071 4060	886 830	113 110	80.30 % 81.20 %	17.48 % 16.60 %	2.23 % 2.20 %
Pets	5034 5137	3824 3965	1091 1063	119 109	75.96 % 77.19 %	21.67 % 20.69 %	2.36 % 2.12 %
Sport & Fitness	4968 4944	3760 3845	1092 997	116 102	75.68 % 77.77 %	21.98 % 20.17 %	2.33 % 2.06 %
Job & Career	5044 4922	3729 3676	1189 1142	126 104	73.93 % 74.69 %	23.57 % 23.20 %	2.50 % 2.11 %
Dating	5037 4871	3653 3605	1262 1165	122 101	72.52 % 74.01 %	25.05 % 23.92 %	2.42 % 2.07 %
Other	5111 4928	3968 3912	1031 895	112 121	77.64 % 79.38 %	20.17 % 18.16 %	2.19 % 2.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 4479	3540 3323	1172 1062	114 94	73.35 % 74.19 %	24.29 % 23.71 %	2.36 % 2.10 %
Outlook Mail	4746 4531	3532 3444	1097 991	117 96	74.42 % 76.01 %	23.11 % 21.87 %	2.47 % 2.12 %
Yahoo Mail	4525 4597	3415 3508	1005 991	105 98	75.47 % 76.31 %	22.21 % 21.56 %	2.32 % 2.13 %
AOL Mail	4742 4857	3626 3756	1012 996	104 105	76.47 % 77.33 %	21.34 % 20.51 %	2.19 % 2.16 %
Mail.com	4707 4956	3690 3934	910 923	107 99	78.39 % 79.38 %	19.33 % 18.62 %	2.27 % 2.00 %
Yandex Mail	4680 4687	3532 3562	1047 1019	101 106	75.47 % 76.00 %	22.37 % 21.74 %	2.16 % 2.26 %
GMX Mail	4495 4506	3358 3390	1037 1018	100 98	74.71 % 75.23 %	23.07 % 22.59 %	2.22 % 2.17 %
Zoho Mail	4548 4645	3554 3625	892 924	102 96	78.14 % 78.04 %	19.61 % 19.89 %	2.24 % 2.07 %
ProtonMail	4720 4620	3672 3706	942 824	106 90	77.80 % 80.22 %	19.96 % 17.84 %	2.25 % 1.95 %
Custom Mail	4727 4614	3759 3728	864 781	104 105	79.52 % 80.80 %	18.28 % 16.93 %	2.20 % 2.28 %
iCloud Mail	4782 4518	3530 3365	1143 1052	109 101	73.82 % 74.48 %	23.90 % 23.28 %	2.28 % 2.24 %
Tuta	4700 4771	3731 3807	865 863	104 101	79.38 % 79.79 %	18.40 % 18.09 %	2.21 % 2.12 %
Juno.com	4660 4871	3702 3869	852 892	106 110	79.44 % 79.43 %	18.28 % 18.31 %	2.27 % 2.26 %
Mailfence	4840 4485	3819 3583	897 813	124 89	78.90 % 79.89 %	18.53 % 18.13 %	2.56 % 1.98 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.