ActiveCampaign and Postmark Email Deliverability Comparison

ActiveCampaign

Postmark

In this comparison, the deliverability of ActiveCampaign and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.256 76.208	58.741 59.446	15.803 15.216	1.712 1.546

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.03 % 78.00 %	20.72 % 19.97 %	2.25 % 2.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5948 5962	4606 4609	1217 1237	125 116	77.44 % 77.31 %	20.46 % 20.75 %	2.10 % 1.95 %
Elektronics	5701 5746	4433 4487	1141 1135	127 124	77.76 % 78.09 %	20.01 % 19.75 %	2.23 % 2.16 %
Entertainment	5863 5767	4479 4475	1246 1177	138 115	76.39 % 77.60 %	21.25 % 20.41 %	2.35 % 1.99 %
Cosmetics & Beauty	6033 5867	4658 4599	1250 1151	125 117	77.21 % 78.39 %	20.72 % 19.62 %	2.07 % 1.99 %
Food & Drink	5901 5848	4545 4519	1226 1222	130 107	77.02 % 77.27 %	20.78 % 20.90 %	2.20 % 1.83 %
Home & Garden	5979 5964	4621 4638	1221 1204	137 122	77.29 % 77.77 %	20.42 % 20.19 %	2.29 % 2.05 %
Finance	5659 6130	4556 4988	975 1017	128 125	80.51 % 81.37 %	17.23 % 16.59 %	2.26 % 2.04 %
Health	5857 5936	4713 4850	1016 963	128 123	80.47 % 81.70 %	17.35 % 16.22 %	2.19 % 2.07 %
Pets	5843 6013	4462 4653	1246 1238	135 122	76.36 % 77.38 %	21.32 % 20.59 %	2.31 % 2.03 %
Sport & Fitness	5769 5783	4392 4507	1249 1161	128 115	76.13 % 77.94 %	21.65 % 20.08 %	2.22 % 1.99 %
Job & Career	5803 5694	4304 4272	1358 1306	141 116	74.17 % 75.03 %	23.40 % 22.94 %	2.43 % 2.04 %
Dating	5967 5757	4336 4271	1491 1375	140 111	72.67 % 74.19 %	24.99 % 23.88 %	2.35 % 1.93 %
Other	5933 5741	4636 4578	1167 1030	130 133	78.14 % 79.74 %	19.67 % 17.94 %	2.19 % 2.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5555 5221	4081 3883	1346 1236	128 102	73.47 % 74.37 %	24.23 % 23.67 %	2.30 % 1.95 %
Outlook Mail	5486 5281	4103 4016	1253 1158	130 107	74.79 % 76.05 %	22.84 % 21.93 %	2.37 % 2.03 %
Yahoo Mail	5340 5483	4044 4202	1176 1170	120 111	75.73 % 76.64 %	22.02 % 21.34 %	2.25 % 2.02 %
AOL Mail	5514 5582	4235 4329	1159 1136	120 117	76.80 % 77.55 %	21.02 % 20.35 %	2.18 % 2.10 %
Mail.com	5482 5748	4310 4587	1055 1051	117 110	78.62 % 79.80 %	19.24 % 18.28 %	2.13 % 1.91 %
Yandex Mail	5429 5529	4109 4238	1204 1173	116 118	75.69 % 76.65 %	22.18 % 21.22 %	2.14 % 2.13 %
GMX Mail	5282 5207	3956 3936	1210 1164	116 107	74.90 % 75.59 %	22.91 % 22.35 %	2.20 % 2.05 %
Zoho Mail	5304 5432	4163 4256	1022 1070	119 106	78.49 % 78.35 %	19.27 % 19.70 %	2.24 % 1.95 %
ProtonMail	5418 5417	4235 4360	1062 958	121 99	78.17 % 80.49 %	19.60 % 17.69 %	2.23 % 1.83 %
Custom Mail	5498 5335	4383 4329	992 889	123 117	79.72 % 81.14 %	18.04 % 16.66 %	2.24 % 2.19 %
iCloud Mail	5563 5272	4116 3941	1322 1219	125 112	73.99 % 74.75 %	23.76 % 23.12 %	2.25 % 2.12 %
Tuta	5434 5623	4315 4510	999 999	120 114	79.41 % 80.21 %	18.38 % 17.77 %	2.21 % 2.03 %
Juno.com	5417 5731	4315 4578	982 1029	120 124	79.66 % 79.88 %	18.13 % 17.95 %	2.22 % 2.16 %
Mailfence	5534 5347	4376 4281	1021 964	137 102	79.07 % 80.06 %	18.45 % 18.03 %	2.48 % 1.91 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.