ActiveCampaign and Postmark Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
403.032 8.760	327.272 7.088	65.254 1.300	10.506 372

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.20 % 80.91 %	16.19 % 14.84 %	2.61 % 4.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30154 680	25471 565	4003 90	680 25	84.47 % 83.09 %	13.28 % 13.24 %	2.26 % 3.68 %
Elektronics	31068 698	25463 582	4831 94	774 22	81.96 % 83.38 %	15.55 % 13.47 %	2.49 % 3.15 %
Entertainment	30443 677	24669 548	4977 102	797 27	81.03 % 80.95 %	16.35 % 15.07 %	2.62 % 3.99 %
Cosmetics & Beauty	30878 634	25019 506	5032 99	827 29	81.03 % 79.81 %	16.30 % 15.62 %	2.68 % 4.57 %
Food & Drink	30554 656	25764 553	4083 85	707 18	84.32 % 84.30 %	13.36 % 12.96 %	2.31 % 2.74 %
Home & Garden	31512 697	26501 580	4319 88	692 29	84.10 % 83.21 %	13.71 % 12.63 %	2.20 % 4.16 %
Finance	31241 724	24329 555	6001 123	911 46	77.88 % 76.66 %	19.21 % 16.99 %	2.92 % 6.35 %
Health	30981 657	24395 523	5743 104	843 30	78.74 % 79.60 %	18.54 % 15.83 %	2.72 % 4.57 %
Pets	31342 706	26133 576	4456 100	753 30	83.38 % 81.59 %	14.22 % 14.16 %	2.40 % 4.25 %
Sport & Fitness	31096 621	24871 505	5353 95	872 21	79.98 % 81.32 %	17.21 % 15.30 %	2.80 % 3.38 %
Job & Career	31571 702	24984 547	5644 120	943 35	79.14 % 77.92 %	17.88 % 17.09 %	2.99 % 4.99 %
Dating	30780 625	23532 493	6325 103	923 29	76.45 % 78.88 %	20.55 % 16.48 %	3.00 % 4.64 %
Other	31412 683	26141 555	4487 97	784 31	83.22 % 81.26 %	14.28 % 14.20 %	2.50 % 4.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40565 691	31561 516	7790 135	1214 40	77.80 % 74.67 %	19.20 % 19.54 %	2.99 % 5.79 %
Outlook Mail	39929 657	31326 514	7496 109	1107 34	78.45 % 78.23 %	18.77 % 16.59 %	2.77 % 5.18 %
Yahoo Mail	39663 636	32166 510	6410 99	1087 27	81.10 % 80.19 %	16.16 % 15.57 %	2.74 % 4.25 %
AOL Mail	40277 656	32556 526	6615 102	1106 28	80.83 % 80.18 %	16.42 % 15.55 %	2.75 % 4.27 %
Mail.com	40186 679	32996 557	6163 96	1027 26	82.11 % 82.03 %	15.34 % 14.14 %	2.56 % 3.83 %
Yandex Mail	40043 590	31889 467	7011 98	1143 25	79.64 % 79.15 %	17.51 % 16.61 %	2.85 % 4.24 %
GMX Mail	39748 688	32563 567	6275 93	910 28	81.92 % 82.41 %	15.79 % 13.52 %	2.29 % 4.07 %
Zoho Mail	40599 691	33651 573	5985 93	963 25	82.89 % 82.92 %	14.74 % 13.46 %	2.37 % 3.62 %
ProtonMail	40292 678	33427 580	5898 81	967 17	82.96 % 85.55 %	14.64 % 11.95 %	2.40 % 2.51 %
Custom Mail	39652 692	33384 573	5360 88	908 31	84.19 % 82.80 %	13.52 % 12.72 %	2.29 % 4.48 %
iCloud Mail	694 651	558 497	108 122	28 32	80.40 % 76.34 %	15.56 % 18.74 %	4.03 % 4.92 %
Tuta	707 746	604 623	78 95	25 28	85.43 % 83.51 %	11.03 % 12.73 %	3.54 % 3.75 %
Juno.com	677 705	591 585	65 89	21 31	87.30 % 82.98 %	9.60 % 12.62 %	3.10 % 4.40 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.