ActiveCampaign and Postmark Email Deliverability Comparison

ActiveCampaign

Postmark

In this comparison, the deliverability of ActiveCampaign and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.215 77.301	57.957 59.644	16.389 15.881	1.869 1.776

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.04 % 77.16 %	21.50 % 20.54 %	2.45 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6076 6223	4627 4769	1305 1314	144 140	76.15 % 76.64 %	21.48 % 21.12 %	2.37 % 2.25 %
Elektronics	5741 5871	4424 4570	1185 1167	132 134	77.06 % 77.84 %	20.64 % 19.88 %	2.30 % 2.28 %
Entertainment	5813 5960	4380 4591	1288 1247	145 122	75.35 % 77.03 %	22.16 % 20.92 %	2.49 % 2.05 %
Cosmetics & Beauty	6061 5909	4607 4594	1302 1189	152 126	76.01 % 77.75 %	21.48 % 20.12 %	2.51 % 2.13 %
Food & Drink	5803 5893	4391 4518	1271 1249	141 126	75.67 % 76.67 %	21.90 % 21.19 %	2.43 % 2.14 %
Home & Garden	5774 6020	4370 4626	1265 1255	139 139	75.68 % 76.84 %	21.91 % 20.85 %	2.41 % 2.31 %
Finance	5808 5866	4616 4707	1042 1016	150 143	79.48 % 80.24 %	17.94 % 17.32 %	2.58 % 2.44 %
Health	5663 6028	4489 4852	1037 1041	137 135	79.27 % 80.49 %	18.31 % 17.27 %	2.42 % 2.24 %
Pets	5910 6083	4484 4634	1284 1310	142 139	75.87 % 76.18 %	21.73 % 21.54 %	2.40 % 2.29 %
Sport & Fitness	5838 5716	4419 4412	1281 1165	138 139	75.69 % 77.19 %	21.94 % 20.38 %	2.36 % 2.43 %
Job & Career	5723 5918	4218 4407	1353 1369	152 142	73.70 % 74.47 %	23.64 % 23.13 %	2.66 % 2.40 %
Dating	6135 5907	4398 4330	1590 1439	147 138	71.69 % 73.30 %	25.92 % 24.36 %	2.40 % 2.34 %
Other	5870 5907	4534 4634	1186 1120	150 153	77.24 % 78.45 %	20.20 % 18.96 %	2.56 % 2.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5542 5360	4004 3949	1396 1278	142 133	72.25 % 73.68 %	25.19 % 23.84 %	2.56 % 2.48 %
Outlook Mail	5592 5461	4124 4108	1339 1232	129 121	73.75 % 75.22 %	23.94 % 22.56 %	2.31 % 2.22 %
Yahoo Mail	5486 5550	4137 4209	1215 1223	134 118	75.41 % 75.84 %	22.15 % 22.04 %	2.44 % 2.13 %
AOL Mail	5570 5429	4212 4148	1214 1153	144 128	75.62 % 76.40 %	21.80 % 21.24 %	2.59 % 2.36 %
Mail.com	5533 5528	4282 4361	1120 1042	131 125	77.39 % 78.89 %	20.24 % 18.85 %	2.37 % 2.26 %
Yandex Mail	5422 5569	4063 4255	1224 1192	135 122	74.94 % 76.41 %	22.57 % 21.40 %	2.49 % 2.19 %
GMX Mail	5281 5418	3935 4051	1216 1244	130 123	74.51 % 74.77 %	23.03 % 22.96 %	2.46 % 2.27 %
Zoho Mail	5314 5521	4099 4308	1081 1088	134 125	77.14 % 78.03 %	20.34 % 19.71 %	2.52 % 2.26 %
ProtonMail	5424 5639	4192 4482	1104 1032	128 125	77.29 % 79.48 %	20.35 % 18.30 %	2.36 % 2.22 %
Custom Mail	5552 5386	4396 4313	1022 957	134 116	79.18 % 80.08 %	18.41 % 17.77 %	2.41 % 2.15 %
iCloud Mail	5469 5534	3974 4043	1367 1354	128 137	72.66 % 73.06 %	25.00 % 24.47 %	2.34 % 2.48 %
Tuta	5324 5675	4181 4483	1015 1062	128 130	78.53 % 79.00 %	19.06 % 18.71 %	2.40 % 2.29 %
Juno.com	5371 5728	4216 4584	1027 998	128 146	78.50 % 80.03 %	19.12 % 17.42 %	2.38 % 2.55 %
Mailfence	5335 5503	4142 4350	1049 1026	144 127	77.64 % 79.05 %	19.66 % 18.64 %	2.70 % 2.31 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.