ActiveCampaign and Postmark Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.027 70.968	379.785 58.513	72.694 9.753	12.548 2.702

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.67 % 82.45 %	15.63 % 13.74 %	2.70 % 3.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34920 5537	29610 4670	4483 662	827 205	84.79 % 84.34 %	12.84 % 11.96 %	2.37 % 3.70 %
Elektronics	35813 5505	29526 4609	5362 710	925 186	82.44 % 83.72 %	14.97 % 12.90 %	2.58 % 3.38 %
Entertainment	35217 5319	28720 4371	5561 741	936 207	81.55 % 82.18 %	15.79 % 13.93 %	2.66 % 3.89 %
Cosmetics & Beauty	35615 5459	29058 4481	5597 760	960 218	81.59 % 82.08 %	15.72 % 13.92 %	2.70 % 3.99 %
Food & Drink	35286 5286	29884 4509	4556 615	846 162	84.69 % 85.30 %	12.91 % 11.63 %	2.40 % 3.06 %
Home & Garden	36238 5504	30618 4690	4789 635	831 179	84.49 % 85.21 %	13.22 % 11.54 %	2.29 % 3.25 %
Finance	35962 5547	28207 4403	6672 882	1083 262	78.44 % 79.38 %	18.55 % 15.90 %	3.01 % 4.72 %
Health	35776 5399	28381 4378	6375 795	1020 226	79.33 % 81.09 %	17.82 % 14.72 %	2.85 % 4.19 %
Pets	36223 5541	30348 4634	4990 706	885 201	83.78 % 83.63 %	13.78 % 12.74 %	2.44 % 3.63 %
Sport & Fitness	35976 5361	28935 4375	5988 794	1053 192	80.43 % 81.61 %	16.64 % 14.81 %	2.93 % 3.58 %
Job & Career	36201 5466	28789 4371	6296 862	1116 233	79.53 % 79.97 %	17.39 % 15.77 %	3.08 % 4.26 %
Dating	35637 5448	27499 4352	7015 862	1123 234	77.16 % 79.88 %	19.68 % 15.82 %	3.15 % 4.30 %
Other	36163 5596	30210 4670	5010 729	943 197	83.54 % 83.45 %	13.85 % 13.03 %	2.61 % 3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45514 5436	35482 4170	8601 988	1431 278	77.96 % 76.71 %	18.90 % 18.18 %	3.14 % 5.11 %
Outlook Mail	44764 5238	35356 4220	8138 802	1270 216	78.98 % 80.57 %	18.18 % 15.31 %	2.84 % 4.12 %
Yahoo Mail	44497 5421	36254 4433	7008 778	1235 210	81.48 % 81.77 %	15.75 % 14.35 %	2.78 % 3.87 %
AOL Mail	45052 5516	36571 4503	7207 787	1274 226	81.18 % 81.64 %	16.00 % 14.27 %	2.83 % 4.10 %
Mail.com	45024 5408	37138 4479	6722 721	1164 208	82.48 % 82.82 %	14.93 % 13.33 %	2.59 % 3.85 %
Yandex Mail	44812 5347	35834 4318	7660 814	1318 215	79.97 % 80.76 %	17.09 % 15.22 %	2.94 % 4.02 %
GMX Mail	44448 5484	36620 4626	6770 665	1058 193	82.39 % 84.35 %	15.23 % 12.13 %	2.38 % 3.52 %
Zoho Mail	45205 5625	37632 4750	6466 689	1107 186	83.25 % 84.44 %	14.30 % 12.25 %	2.45 % 3.31 %
ProtonMail	45101 5409	37621 4615	6368 611	1112 183	83.42 % 85.32 %	14.12 % 11.30 %	2.47 % 3.38 %
Custom Mail	44396 5524	37542 4718	5820 628	1034 178	84.56 % 85.41 %	13.11 % 11.37 %	2.33 % 3.22 %
iCloud Mail	5347 5547	4302 4341	824 961	221 245	80.46 % 78.26 %	15.41 % 17.32 %	4.13 % 4.42 %
Tuta	5366 5570	4623 4705	571 682	172 183	86.15 % 84.47 %	10.64 % 12.24 %	3.21 % 3.29 %
Juno.com	5501 5443	4810 4635	539 627	152 181	87.44 % 85.16 %	9.80 % 11.52 %	2.76 % 3.33 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.