ActiveCampaign and Postmark Email Deliverability Comparison

ActiveCampaign

Postmark

In this comparison, the deliverability of ActiveCampaign and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.674 64.919	50.321 50.483	13.784 13.108	1.569 1.328

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 77.76 %	20.99 % 20.19 %	2.39 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5092 4961	3899 3834	1082 1029	111 98	76.57 % 77.28 %	21.25 % 20.74 %	2.18 % 1.98 %
Elektronics	5052 4886	3906 3792	1023 995	123 99	77.32 % 77.61 %	20.25 % 20.36 %	2.43 % 2.03 %
Entertainment	5004 5077	3792 3911	1089 1056	123 110	75.78 % 77.03 %	21.76 % 20.80 %	2.46 % 2.17 %
Cosmetics & Beauty	4999 4939	3896 3857	1002 987	101 95	77.94 % 78.09 %	20.04 % 19.98 %	2.02 % 1.92 %
Food & Drink	5097 5041	3877 3880	1098 1060	122 101	76.06 % 76.97 %	21.54 % 21.03 %	2.39 % 2.00 %
Home & Garden	5151 4911	3960 3830	1062 976	129 105	76.88 % 77.99 %	20.62 % 19.87 %	2.50 % 2.14 %
Finance	5047 5187	4025 4202	899 882	123 103	79.75 % 81.01 %	17.81 % 17.00 %	2.44 % 1.99 %
Health	5064 4990	4051 4089	890 799	123 102	80.00 % 81.94 %	17.58 % 16.01 %	2.43 % 2.04 %
Pets	5098 5064	3886 3908	1086 1048	126 108	76.23 % 77.17 %	21.30 % 20.70 %	2.47 % 2.13 %
Sport & Fitness	5065 4964	3832 3838	1110 1030	123 96	75.66 % 77.32 %	21.92 % 20.75 %	2.43 % 1.93 %
Job & Career	4843 4917	3579 3695	1141 1123	123 99	73.90 % 75.15 %	23.56 % 22.84 %	2.54 % 2.01 %
Dating	5021 4963	3636 3653	1257 1210	128 100	72.42 % 73.60 %	25.03 % 24.38 %	2.55 % 2.01 %
Other	5141 5019	3982 3994	1045 913	114 112	77.46 % 79.58 %	20.33 % 18.19 %	2.22 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4772 4490	3488 3294	1167 1111	117 85	73.09 % 73.36 %	24.46 % 24.74 %	2.45 % 1.89 %
Outlook Mail	4619 4554	3475 3450	1026 1009	118 95	75.23 % 75.76 %	22.21 % 22.16 %	2.55 % 2.09 %
Yahoo Mail	4748 4733	3581 3613	1050 1022	117 98	75.42 % 76.34 %	22.11 % 21.59 %	2.46 % 2.07 %
AOL Mail	4685 4753	3557 3652	1019 1003	109 98	75.92 % 76.84 %	21.75 % 21.10 %	2.33 % 2.06 %
Mail.com	4731 4829	3651 3857	960 871	120 101	77.17 % 79.87 %	20.29 % 18.04 %	2.54 % 2.09 %
Yandex Mail	4820 4621	3641 3537	1072 990	107 94	75.54 % 76.54 %	22.24 % 21.42 %	2.22 % 2.03 %
GMX Mail	4578 4662	3401 3517	1069 1045	108 100	74.29 % 75.44 %	23.35 % 22.42 %	2.36 % 2.15 %
Zoho Mail	4692 4636	3661 3676	924 865	107 95	78.03 % 79.29 %	19.69 % 18.66 %	2.28 % 2.05 %
ProtonMail	4727 4513	3684 3599	932 831	111 83	77.94 % 79.75 %	19.72 % 18.41 %	2.35 % 1.84 %
Custom Mail	4574 4622	3622 3768	842 751	110 103	79.19 % 81.52 %	18.41 % 16.25 %	2.40 % 2.23 %
iCloud Mail	4720 4550	3464 3366	1143 1091	113 93	73.39 % 73.98 %	24.22 % 23.98 %	2.39 % 2.04 %
Tuta	4564 4689	3620 3755	840 835	104 99	79.32 % 80.08 %	18.40 % 17.81 %	2.28 % 2.11 %
Juno.com	4622 4771	3659 3796	854 880	109 95	79.16 % 79.56 %	18.48 % 18.44 %	2.36 % 1.99 %
Mailfence	4822 4496	3817 3603	886 804	119 89	79.16 % 80.14 %	18.37 % 17.88 %	2.47 % 1.98 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.