ActiveCampaign and Postmark Email Deliverability Comparison

ActiveCampaign

Postmark

In this comparison, the deliverability of ActiveCampaign and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.214 63.445	50.260 50.822	12.859 11.778	1.579 1.354

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 80.10 %	20.03 % 18.56 %	2.46 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4951 4784	3874 3827	1011 896	114 102	78.25 % 80.00 %	20.42 % 18.73 %	2.30 % 2.13 %
Elektronics	5094 4743	4013 3808	996 875	132 101	78.78 % 80.29 %	19.55 % 18.45 %	2.59 % 2.13 %
Entertainment	4910 5083	3786 4042	1022 963	121 120	77.11 % 79.52 %	20.81 % 18.95 %	2.46 % 2.36 %
Cosmetics & Beauty	4874 4728	3881 3806	942 876	105 96	79.63 % 80.50 %	19.33 % 18.53 %	2.15 % 2.03 %
Food & Drink	4902 4798	3803 3836	1023 913	129 93	77.58 % 79.95 %	20.87 % 19.03 %	2.63 % 1.94 %
Home & Garden	4947 4796	3889 3857	987 863	122 104	78.61 % 80.42 %	19.95 % 17.99 %	2.47 % 2.17 %
Finance	4991 4978	4011 4085	897 845	126 103	80.36 % 82.06 %	17.97 % 16.97 %	2.52 % 2.07 %
Health	4860 4709	3908 3895	863 721	118 98	80.41 % 82.71 %	17.76 % 15.31 %	2.43 % 2.08 %
Pets	4958 4983	3891 3962	989 938	120 113	78.48 % 79.51 %	19.95 % 18.82 %	2.42 % 2.27 %
Sport & Fitness	4987 5096	3861 4048	1040 976	122 108	77.42 % 79.43 %	20.85 % 19.15 %	2.45 % 2.12 %
Job & Career	4687 4854	3577 3814	995 983	122 101	76.32 % 78.57 %	21.23 % 20.25 %	2.60 % 2.08 %
Dating	5023 4857	3798 3741	1120 1049	131 103	75.61 % 77.02 %	22.30 % 21.60 %	2.61 % 2.12 %
Other	5030 5036	3968 4101	974 880	117 112	78.89 % 81.43 %	19.36 % 17.47 %	2.33 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4777 4638	3629 3591	1076 1000	119 93	75.97 % 77.43 %	22.52 % 21.56 %	2.49 % 2.01 %
Outlook Mail	4721 4562	3675 3585	961 909	118 101	77.84 % 78.58 %	20.36 % 19.93 %	2.50 % 2.21 %
Yahoo Mail	4661 4625	3585 3657	967 908	113 101	76.91 % 79.07 %	20.75 % 19.63 %	2.42 % 2.18 %
AOL Mail	4675 4633	3632 3688	977 873	111 95	77.69 % 79.60 %	20.90 % 18.84 %	2.37 % 2.05 %
Mail.com	4764 4620	3710 3772	955 766	127 97	77.88 % 81.65 %	20.05 % 16.58 %	2.67 % 2.10 %
Yandex Mail	4885 4706	3791 3758	1023 882	121 101	77.60 % 79.86 %	20.94 % 18.74 %	2.48 % 2.15 %
GMX Mail	4541 4690	3491 3679	963 928	110 111	76.88 % 78.44 %	21.21 % 19.79 %	2.42 % 2.37 %
Zoho Mail	4673 4704	3722 3835	895 817	107 99	79.65 % 81.53 %	19.15 % 17.37 %	2.29 % 2.10 %
ProtonMail	4783 4536	3795 3702	900 801	113 94	79.34 % 81.61 %	18.82 % 17.66 %	2.36 % 2.07 %
Custom Mail	4654 4667	3765 3866	844 748	116 103	80.90 % 82.84 %	18.13 % 16.03 %	2.49 % 2.21 %
iCloud Mail	4830 4614	3672 3582	1054 966	119 99	76.02 % 77.63 %	21.82 % 20.94 %	2.46 % 2.15 %
Tuta	4510 4645	3624 3785	822 801	108 99	80.35 % 81.49 %	18.23 % 17.24 %	2.39 % 2.13 %
Juno.com	4579 4779	3683 3901	827 834	117 101	80.43 % 81.63 %	18.06 % 17.45 %	2.56 % 2.11 %
Mailfence	3161 3026	2486 2421	595 545	80 60	78.65 % 80.01 %	18.82 % 18.01 %	2.53 % 1.98 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.