ActiveCampaign and Postmark Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.443 44.308	357.292 36.117	69.479 6.404	11.672 1.787

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 81.51 %	15.85 % 14.45 %	2.66 % 4.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	32891 3433	27858 2867	4273 434	760 132	84.70 % 83.51 %	12.99 % 12.64 %	2.31 % 3.85 %
Elektronics	33773 3414	27792 2823	5130 466	851 125	82.29 % 82.69 %	15.19 % 13.65 %	2.52 % 3.66 %
Entertainment	33133 3342	26952 2714	5304 492	877 136	81.34 % 81.21 %	16.01 % 14.72 %	2.65 % 4.07 %
Cosmetics & Beauty	33616 3358	27354 2715	5355 496	907 147	81.37 % 80.85 %	15.93 % 14.77 %	2.70 % 4.38 %
Food & Drink	33295 3326	28152 2816	4352 407	791 103	84.55 % 84.67 %	13.07 % 12.24 %	2.38 % 3.10 %
Home & Garden	34189 3410	28836 2873	4581 419	772 118	84.34 % 84.25 %	13.40 % 12.29 %	2.26 % 3.46 %
Finance	33913 3489	26517 2723	6382 579	1014 187	78.19 % 78.05 %	18.82 % 16.60 %	2.99 % 5.36 %
Health	33706 3338	26659 2671	6101 516	946 151	79.09 % 80.02 %	18.10 % 15.46 %	2.81 % 4.52 %
Pets	34118 3502	28540 2892	4758 472	820 138	83.65 % 82.58 %	13.95 % 13.48 %	2.40 % 3.94 %
Sport & Fitness	33838 3373	27140 2723	5710 521	988 129	80.21 % 80.73 %	16.87 % 15.45 %	2.92 % 3.82 %
Job & Career	34243 3392	27182 2684	6026 555	1035 153	79.38 % 79.13 %	17.60 % 16.36 %	3.02 % 4.51 %
Dating	33613 3355	25854 2663	6723 554	1036 138	76.92 % 79.37 %	20.00 % 16.51 %	3.08 % 4.11 %
Other	34115 3576	28456 2953	4784 493	875 130	83.41 % 82.58 %	14.02 % 13.79 %	2.56 % 3.64 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43363 3380	33783 2556	8244 635	1336 189	77.91 % 75.62 %	19.01 % 18.79 %	3.08 % 5.59 %
Outlook Mail	42674 3267	33614 2603	7859 527	1201 137	78.77 % 79.68 %	18.42 % 16.13 %	2.81 % 4.19 %
Yahoo Mail	42411 3432	34487 2776	6751 518	1173 138	81.32 % 80.89 %	15.92 % 15.09 %	2.77 % 4.02 %
AOL Mail	43021 3495	34856 2818	6955 522	1210 155	81.02 % 80.63 %	16.17 % 14.94 %	2.81 % 4.43 %
Mail.com	43000 3428	35412 2808	6490 481	1098 139	82.35 % 81.91 %	15.09 % 14.03 %	2.55 % 4.05 %
Yandex Mail	42689 3340	34080 2660	7368 534	1241 146	79.83 % 79.64 %	17.26 % 15.99 %	2.91 % 4.37 %
GMX Mail	42372 3391	34837 2828	6546 430	989 133	82.22 % 83.40 %	15.45 % 12.68 %	2.33 % 3.92 %
Zoho Mail	43274 3521	35962 2938	6265 457	1047 126	83.10 % 83.44 %	14.48 % 12.98 %	2.42 % 3.58 %
ProtonMail	43071 3357	35850 2836	6171 398	1050 123	83.23 % 84.48 %	14.33 % 11.86 %	2.44 % 3.66 %
Custom Mail	42357 3365	35756 2852	5623 408	978 105	84.42 % 84.75 %	13.28 % 12.12 %	2.31 % 3.12 %
iCloud Mail	3329 3409	2679 2622	508 619	142 168	80.47 % 76.91 %	15.26 % 18.16 %	4.27 % 4.93 %
Tuta	3430 3543	2959 2971	362 456	109 116	86.27 % 83.86 %	10.55 % 12.87 %	3.18 % 3.27 %
Juno.com	3452 3380	3017 2849	337 419	98 112	87.40 % 84.29 %	9.76 % 12.40 %	2.84 % 3.31 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.