Kit and Constant Contact Email Deliverability Comparison

Kit

Constant Contact

In this comparison, the deliverability of Kit and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.682 65.457	50.857 49.992	13.425 13.772	1.400 1.693

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.43 % 76.37 %	20.44 % 21.04 %	2.13 % 2.59 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4934 4789	3803 3623	1032 1037	99 129	77.08 % 75.65 %	20.92 % 21.65 %	2.01 % 2.69 %
Elektronics	5055 4926	3941 3784	1011 1023	103 119	77.96 % 76.82 %	20.00 % 20.77 %	2.04 % 2.42 %
Entertainment	4928 5074	3792 3868	1035 1073	101 133	76.95 % 76.23 %	21.00 % 21.15 %	2.05 % 2.62 %
Cosmetics & Beauty	5118 5140	3991 3913	1023 1097	104 130	77.98 % 76.13 %	19.99 % 21.34 %	2.03 % 2.53 %
Food & Drink	5034 5050	3884 3825	1036 1104	114 121	77.16 % 75.74 %	20.58 % 21.86 %	2.26 % 2.40 %
Home & Garden	5153 4925	3928 3745	1118 1054	107 126	76.23 % 76.04 %	21.70 % 21.40 %	2.08 % 2.56 %
Finance	4996 5060	4055 4068	837 852	104 140	81.16 % 80.40 %	16.75 % 16.84 %	2.08 % 2.77 %
Health	5193 4980	4178 3959	905 890	110 131	80.45 % 79.50 %	17.43 % 17.87 %	2.12 % 2.63 %
Pets	5084 5077	3890 3892	1078 1051	116 134	76.51 % 76.66 %	21.20 % 20.70 %	2.28 % 2.64 %
Sport & Fitness	5108 5187	3960 3937	1035 1106	113 144	77.53 % 75.90 %	20.26 % 21.32 %	2.21 % 2.78 %
Job & Career	4965 5011	3736 3700	1122 1189	107 122	75.25 % 73.84 %	22.60 % 23.73 %	2.16 % 2.43 %
Dating	5067 5086	3721 3651	1233 1303	113 132	73.44 % 71.79 %	24.33 % 25.62 %	2.23 % 2.60 %
Other	5047 5152	3978 4027	960 993	109 132	78.82 % 78.16 %	19.02 % 19.27 %	2.16 % 2.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4611 4727	3416 3484	1106 1128	89 115	74.08 % 73.70 %	23.99 % 23.86 %	1.93 % 2.43 %
Outlook Mail	4718 4400	3624 3264	996 1018	98 118	76.81 % 74.18 %	21.11 % 23.14 %	2.08 % 2.68 %
Yahoo Mail	4739 4699	3614 3522	1025 1049	100 128	76.26 % 74.95 %	21.63 % 22.32 %	2.11 % 2.72 %
AOL Mail	4678 4621	3600 3484	979 1013	99 124	76.96 % 75.39 %	20.93 % 21.92 %	2.12 % 2.68 %
Mail.com	4706 4980	3722 3850	879 1004	105 126	79.09 % 77.31 %	18.68 % 20.16 %	2.23 % 2.53 %
Yandex Mail	4695 4626	3578 3497	1010 1015	107 114	76.21 % 75.59 %	21.51 % 21.94 %	2.28 % 2.46 %
GMX Mail	4660 4608	3523 3420	1042 1072	95 116	75.60 % 74.22 %	22.36 % 23.26 %	2.04 % 2.52 %
Zoho Mail	4695 4815	3696 3732	904 958	95 125	78.72 % 77.51 %	19.25 % 19.90 %	2.02 % 2.60 %
ProtonMail	4557 4573	3621 3605	834 850	102 118	79.46 % 78.83 %	18.30 % 18.59 %	2.24 % 2.58 %
Custom Mail	4681 4742	3745 3741	830 883	106 118	80.00 % 78.89 %	17.73 % 18.62 %	2.26 % 2.49 %
iCloud Mail	4774 4615	3490 3379	1184 1109	100 127	73.10 % 73.22 %	24.80 % 24.03 %	2.09 % 2.75 %
Tuta	4811 4704	3803 3681	907 896	101 127	79.05 % 78.25 %	18.85 % 19.05 %	2.10 % 2.70 %
Juno.com	4612 4580	3652 3593	853 873	107 114	79.18 % 78.45 %	18.50 % 19.06 %	2.32 % 2.49 %
Mailfence	4745 4767	3773 3740	876 904	96 123	79.52 % 78.46 %	18.46 % 18.96 %	2.02 % 2.58 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.