Kit and Constant Contact Email Deliverability Comparison

Kit

Constant Contact

In this comparison, the deliverability of Kit and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.532 77.377	59.301 59.263	15.612 16.280	1.619 1.834

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.49 % 76.59 %	20.40 % 21.04 %	2.12 % 2.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5912 6015	4544 4543	1241 1315	127 157	76.86 % 75.53 %	20.99 % 21.86 %	2.15 % 2.61 %
Elektronics	5766 5993	4517 4631	1128 1231	121 131	78.34 % 77.27 %	19.56 % 20.54 %	2.10 % 2.19 %
Entertainment	5963 5899	4535 4481	1304 1279	124 139	76.05 % 75.96 %	21.87 % 21.68 %	2.08 % 2.36 %
Cosmetics & Beauty	5998 6021	4673 4690	1202 1197	123 134	77.91 % 77.89 %	20.04 % 19.88 %	2.05 % 2.23 %
Food & Drink	5958 5782	4579 4401	1250 1246	129 135	76.85 % 76.12 %	20.98 % 21.55 %	2.17 % 2.33 %
Home & Garden	5970 5876	4625 4474	1217 1257	128 145	77.47 % 76.14 %	20.39 % 21.39 %	2.14 % 2.47 %
Finance	5740 6015	4653 4788	968 1078	119 149	81.06 % 79.60 %	16.86 % 17.92 %	2.07 % 2.48 %
Health	5751 5920	4689 4696	936 1090	126 134	81.53 % 79.32 %	16.28 % 18.41 %	2.19 % 2.26 %
Pets	5989 5977	4607 4543	1252 1286	130 148	76.92 % 76.01 %	20.90 % 21.52 %	2.17 % 2.48 %
Sport & Fitness	5853 5999	4490 4594	1239 1265	124 140	76.71 % 76.58 %	21.17 % 21.09 %	2.12 % 2.33 %
Job & Career	5995 6103	4501 4526	1360 1440	134 137	75.08 % 74.16 %	22.69 % 23.59 %	2.24 % 2.24 %
Dating	5933 5847	4377 4248	1430 1457	126 142	73.77 % 72.65 %	24.10 % 24.92 %	2.12 % 2.43 %
Other	5704 5930	4511 4648	1085 1139	108 143	79.08 % 78.38 %	19.02 % 19.21 %	1.89 % 2.41 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5520 5633	4092 4144	1319 1357	109 132	74.13 % 73.57 %	23.89 % 24.09 %	1.97 % 2.34 %
Outlook Mail	5479 5493	4158 4102	1211 1261	110 130	75.89 % 74.68 %	22.10 % 22.96 %	2.01 % 2.37 %
Yahoo Mail	5595 5663	4278 4284	1203 1244	114 135	76.46 % 75.65 %	21.50 % 21.97 %	2.04 % 2.38 %
AOL Mail	5586 5531	4286 4203	1184 1194	116 134	76.73 % 75.99 %	21.20 % 21.59 %	2.08 % 2.42 %
Mail.com	5302 5532	4177 4291	1014 1112	111 129	78.78 % 77.57 %	19.12 % 20.10 %	2.09 % 2.33 %
Yandex Mail	5317 5570	4061 4223	1150 1221	106 126	76.38 % 75.82 %	21.63 % 21.92 %	1.99 % 2.26 %
GMX Mail	5513 5556	4162 4157	1232 1266	119 133	75.49 % 74.82 %	22.35 % 22.79 %	2.16 % 2.39 %
Zoho Mail	5551 5370	4352 4153	1075 1083	124 134	78.40 % 77.34 %	19.37 % 20.17 %	2.23 % 2.50 %
ProtonMail	5360 5485	4252 4281	985 1066	123 138	79.33 % 78.05 %	18.38 % 19.43 %	2.29 % 2.52 %
Custom Mail	5286 5348	4241 4248	931 976	114 124	80.23 % 79.43 %	17.61 % 18.25 %	2.16 % 2.32 %
iCloud Mail	5371 5411	3988 3976	1275 1307	108 128	74.25 % 73.48 %	23.74 % 24.15 %	2.01 % 2.37 %
Tuta	5665 5676	4487 4454	1057 1096	121 126	79.21 % 78.47 %	18.66 % 19.31 %	2.14 % 2.22 %
Juno.com	5545 5700	4458 4490	967 1073	120 137	80.40 % 78.77 %	17.44 % 18.82 %	2.16 % 2.40 %
Mailfence	5442 5409	4309 4257	1009 1024	124 128	79.18 % 78.70 %	18.54 % 18.93 %	2.28 % 2.37 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.