Kit and Constant Contact Email Deliverability Comparison

Kit

Constant Contact

In this comparison, the deliverability of Kit and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.911 64.550	50.481 49.829	13.230 13.300	1.420 1.734

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.77 % 77.19 %	20.38 % 20.60 %	2.19 % 2.69 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4894 4681	3792 3583	1020 990	105 131	77.48 % 76.54 %	20.84 % 21.15 %	2.15 % 2.80 %
Elektronics	5030 4869	3922 3787	1020 975	105 129	77.97 % 77.78 %	20.28 % 20.02 %	2.09 % 2.65 %
Entertainment	4908 5043	3808 3894	1006 1029	106 135	77.59 % 77.22 %	20.50 % 20.40 %	2.16 % 2.68 %
Cosmetics & Beauty	5065 5050	3980 3876	1006 1061	100 137	78.58 % 76.75 %	19.86 % 21.01 %	1.97 % 2.71 %
Food & Drink	4988 4904	3861 3763	1016 1059	114 119	77.41 % 76.73 %	20.37 % 21.59 %	2.29 % 2.43 %
Home & Garden	5048 4881	3865 3753	1080 1027	107 130	76.56 % 76.89 %	21.39 % 21.04 %	2.12 % 2.66 %
Finance	4952 4977	3998 4025	864 844	108 142	80.74 % 80.87 %	17.45 % 16.96 %	2.18 % 2.85 %
Health	5084 5016	4083 3996	910 922	110 133	80.31 % 79.67 %	17.90 % 18.38 %	2.16 % 2.65 %
Pets	5014 4974	3851 3853	1061 1007	118 135	76.80 % 77.46 %	21.16 % 20.25 %	2.35 % 2.71 %
Sport & Fitness	5062 5070	3947 3892	1014 1049	115 142	77.97 % 76.77 %	20.03 % 20.69 %	2.27 % 2.80 %
Job & Career	4864 5029	3697 3778	1084 1146	107 130	76.01 % 75.12 %	22.29 % 22.79 %	2.20 % 2.59 %
Dating	5008 5030	3728 3670	1187 1236	111 136	74.44 % 72.96 %	23.70 % 24.57 %	2.22 % 2.70 %
Other	4994 5026	3949 3959	962 955	114 135	79.07 % 78.77 %	19.26 % 19.00 %	2.28 % 2.69 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4615 4661	3460 3490	1070 1073	95 118	74.97 % 74.88 %	23.19 % 23.02 %	2.06 % 2.53 %
Outlook Mail	4732 4463	3659 3358	972 1004	106 125	77.32 % 75.24 %	20.54 % 22.50 %	2.24 % 2.80 %
Yahoo Mail	4596 4725	3525 3595	976 1025	99 127	76.70 % 76.08 %	21.24 % 21.69 %	2.15 % 2.69 %
AOL Mail	4786 4535	3707 3449	993 974	103 125	77.46 % 76.05 %	20.75 % 21.48 %	2.15 % 2.76 %
Mail.com	4724 4907	3756 3833	884 968	104 132	79.51 % 78.11 %	18.71 % 19.73 %	2.20 % 2.69 %
Yandex Mail	4809 4613	3687 3537	1032 998	108 124	76.67 % 76.67 %	21.46 % 21.63 %	2.25 % 2.69 %
GMX Mail	4636 4605	3545 3458	1018 1035	99 120	76.47 % 75.09 %	21.96 % 22.48 %	2.14 % 2.61 %
Zoho Mail	4604 4846	3626 3797	901 942	98 131	78.76 % 78.35 %	19.57 % 19.44 %	2.13 % 2.70 %
ProtonMail	4602 4526	3648 3603	873 831	100 119	79.27 % 79.61 %	18.97 % 18.36 %	2.17 % 2.63 %
Custom Mail	4653 4773	3729 3794	838 872	107 127	80.14 % 79.49 %	18.01 % 18.27 %	2.30 % 2.66 %
iCloud Mail	4683 4641	3462 3480	1135 1075	105 133	73.93 % 74.98 %	24.24 % 23.16 %	2.24 % 2.87 %
Tuta	4804 4650	3807 3667	907 877	107 128	79.25 % 78.86 %	18.88 % 18.86 %	2.23 % 2.75 %
Juno.com	4682 4577	3714 3615	883 858	108 118	79.33 % 78.98 %	18.86 % 18.75 %	2.31 % 2.58 %
Mailfence	3985 4028	3156 3153	748 768	81 107	79.20 % 78.28 %	18.77 % 19.07 %	2.03 % 2.66 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.