Kit and Constant Contact Email Deliverability Comparison

Kit

Constant Contact

In this comparison, the deliverability of Kit and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.946 65.852	51.041 49.870	13.503 14.151	1.402 1.831

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 75.73 %	20.48 % 21.49 %	2.13 % 2.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4980 4975	3830 3735	1049 1093	101 147	76.91 % 75.08 %	21.06 % 21.97 %	2.03 % 2.95 %
Elektronics	5025 5013	3920 3808	1000 1072	105 133	78.01 % 75.96 %	19.90 % 21.38 %	2.09 % 2.65 %
Entertainment	4935 5191	3777 3918	1052 1130	106 143	76.53 % 75.48 %	21.32 % 21.77 %	2.15 % 2.75 %
Cosmetics & Beauty	5214 5249	4061 3970	1045 1140	108 139	77.89 % 75.63 %	20.04 % 21.72 %	2.07 % 2.65 %
Food & Drink	5131 5000	3948 3762	1067 1109	116 129	76.94 % 75.24 %	20.80 % 22.18 %	2.26 % 2.58 %
Home & Garden	5101 4940	3921 3732	1072 1070	108 138	76.87 % 75.55 %	21.02 % 21.66 %	2.12 % 2.79 %
Finance	5025 5044	4072 4011	855 884	98 149	81.03 % 79.52 %	17.01 % 17.53 %	1.95 % 2.95 %
Health	5187 4973	4184 3925	895 909	108 139	80.66 % 78.93 %	17.25 % 18.28 %	2.08 % 2.80 %
Pets	5110 5123	3890 3874	1104 1104	116 145	76.13 % 75.62 %	21.60 % 21.55 %	2.27 % 2.83 %
Sport & Fitness	5292 5167	4096 3923	1076 1099	120 145	77.40 % 75.92 %	20.33 % 21.27 %	2.27 % 2.81 %
Job & Career	4926 5053	3681 3688	1140 1236	105 129	74.73 % 72.99 %	23.14 % 24.46 %	2.13 % 2.55 %
Dating	5051 4989	3729 3562	1216 1285	106 142	73.83 % 71.40 %	24.07 % 25.76 %	2.10 % 2.85 %
Other	4969 5135	3932 3962	932 1020	105 153	79.13 % 77.16 %	18.76 % 19.86 %	2.11 % 2.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4680 4661	3457 3403	1133 1140	90 118	73.87 % 73.01 %	24.21 % 24.46 %	1.92 % 2.53 %
Outlook Mail	4799 4542	3678 3334	1022 1076	99 132	76.64 % 73.40 %	21.30 % 23.69 %	2.06 % 2.91 %
Yahoo Mail	4717 4750	3592 3536	1026 1078	99 136	76.15 % 74.44 %	21.75 % 22.69 %	2.10 % 2.86 %
AOL Mail	4718 4611	3624 3443	996 1035	98 133	76.81 % 74.67 %	21.11 % 22.45 %	2.08 % 2.88 %
Mail.com	4728 4915	3731 3772	895 1008	102 135	78.91 % 76.74 %	18.93 % 20.51 %	2.16 % 2.75 %
Yandex Mail	4695 4699	3578 3509	1013 1063	104 127	76.21 % 74.68 %	21.58 % 22.62 %	2.22 % 2.70 %
GMX Mail	4634 4698	3514 3479	1028 1089	92 130	75.83 % 74.05 %	22.18 % 23.18 %	1.99 % 2.77 %
Zoho Mail	4700 4864	3697 3739	903 987	100 138	78.66 % 76.87 %	19.21 % 20.29 %	2.13 % 2.84 %
ProtonMail	4492 4644	3564 3616	825 900	103 128	79.34 % 77.86 %	18.37 % 19.38 %	2.29 % 2.76 %
Custom Mail	4608 4787	3690 3739	815 918	103 130	80.08 % 78.11 %	17.69 % 19.18 %	2.24 % 2.72 %
iCloud Mail	4781 4580	3518 3334	1161 1110	102 136	73.58 % 72.79 %	24.28 % 24.24 %	2.13 % 2.97 %
Tuta	4851 4732	3837 3672	913 923	101 137	79.10 % 77.60 %	18.82 % 19.51 %	2.08 % 2.90 %
Juno.com	4656 4659	3697 3633	856 902	103 124	79.40 % 77.98 %	18.38 % 19.36 %	2.21 % 2.66 %
Mailfence	4887 4710	3864 3661	917 922	106 127	79.07 % 77.73 %	18.76 % 19.58 %	2.17 % 2.70 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.