Kit and Constant Contact Email Deliverability Comparison

Kit

Constant Contact

In this comparison, the deliverability of Kit and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.756 66.282	50.741 50.632	13.544 13.969	1.471 1.681

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.17 % 76.39 %	20.60 % 21.08 %	2.24 % 2.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5239 5057	4006 3831	1114 1082	119 144	76.46 % 75.76 %	21.26 % 21.40 %	2.27 % 2.85 %
Elektronics	4893 5044	3832 3852	952 1074	109 118	78.32 % 76.37 %	19.46 % 21.29 %	2.23 % 2.34 %
Entertainment	4949 5084	3761 3854	1078 1103	110 127	76.00 % 75.81 %	21.78 % 21.70 %	2.22 % 2.50 %
Cosmetics & Beauty	5035 5338	3924 4100	1001 1107	110 131	77.93 % 76.81 %	19.88 % 20.74 %	2.18 % 2.45 %
Food & Drink	5037 5065	3867 3816	1052 1127	118 122	76.77 % 75.34 %	20.89 % 22.25 %	2.34 % 2.41 %
Home & Garden	5043 4893	3881 3720	1047 1040	115 133	76.96 % 76.03 %	20.76 % 21.25 %	2.28 % 2.72 %
Finance	4986 5137	4022 4115	856 891	108 131	80.67 % 80.11 %	17.17 % 17.34 %	2.17 % 2.55 %
Health	5053 4951	4082 3918	860 915	111 118	80.78 % 79.14 %	17.02 % 18.48 %	2.20 % 2.38 %
Pets	5179 5072	3930 3863	1126 1079	123 130	75.88 % 76.16 %	21.74 % 21.27 %	2.37 % 2.56 %
Sport & Fitness	5135 5207	3924 4012	1093 1066	118 129	76.42 % 77.05 %	21.29 % 20.47 %	2.30 % 2.48 %
Job & Career	5132 5172	3835 3821	1180 1232	117 119	74.73 % 73.88 %	22.99 % 23.82 %	2.28 % 2.30 %
Dating	5113 5040	3758 3645	1244 1258	111 137	73.50 % 72.32 %	24.33 % 24.96 %	2.17 % 2.72 %
Other	4962 5222	3919 4085	941 995	102 142	78.98 % 78.23 %	18.96 % 19.05 %	2.06 % 2.72 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4597 4720	3365 3466	1138 1142	94 112	73.20 % 73.43 %	24.76 % 24.19 %	2.04 % 2.37 %
Outlook Mail	4816 4670	3671 3471	1042 1081	103 118	76.23 % 74.33 %	21.64 % 23.15 %	2.14 % 2.53 %
Yahoo Mail	4767 4766	3614 3591	1048 1049	105 126	75.81 % 75.35 %	21.98 % 22.01 %	2.20 % 2.64 %
AOL Mail	4718 4630	3609 3488	1007 1026	102 116	76.49 % 75.33 %	21.34 % 22.16 %	2.16 % 2.51 %
Mail.com	4694 4843	3673 3741	914 983	107 119	78.25 % 77.25 %	19.47 % 20.30 %	2.28 % 2.46 %
Yandex Mail	4654 4819	3551 3636	1002 1069	101 114	76.30 % 75.45 %	21.53 % 22.18 %	2.17 % 2.37 %
GMX Mail	4610 4755	3483 3565	1027 1065	100 125	75.55 % 74.97 %	22.28 % 22.40 %	2.17 % 2.63 %
Zoho Mail	4735 4707	3698 3631	926 949	111 127	78.10 % 77.14 %	19.56 % 20.16 %	2.34 % 2.70 %
ProtonMail	4580 4638	3630 3624	835 892	115 122	79.26 % 78.14 %	18.23 % 19.23 %	2.51 % 2.63 %
Custom Mail	4559 4727	3656 3749	796 860	107 118	80.19 % 79.31 %	17.46 % 18.19 %	2.35 % 2.50 %
iCloud Mail	4680 4743	3459 3490	1123 1130	98 123	73.91 % 73.58 %	24.00 % 23.82 %	2.09 % 2.59 %
Tuta	4840 4845	3809 3787	920 938	111 120	78.70 % 78.16 %	19.01 % 19.36 %	2.29 % 2.48 %
Juno.com	4625 4791	3687 3767	833 901	105 123	79.72 % 78.63 %	18.01 % 18.81 %	2.27 % 2.57 %
Mailfence	4881 4628	3836 3626	933 884	112 118	78.59 % 78.35 %	19.11 % 19.10 %	2.29 % 2.55 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.