Kit and Constant Contact Email Deliverability Comparison

Kit

Constant Contact

In this comparison, the deliverability of Kit and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.643 77.510	59.459 59.481	15.559 16.188	1.625 1.841

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 76.74 %	20.30 % 20.89 %	2.12 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5965 5944	4577 4513	1261 1272	127 159	76.73 % 75.93 %	21.14 % 21.40 %	2.13 % 2.67 %
Elektronics	5786 5884	4548 4526	1115 1229	123 129	78.60 % 76.92 %	19.27 % 20.89 %	2.13 % 2.19 %
Entertainment	5907 5842	4528 4463	1255 1241	124 138	76.65 % 76.40 %	21.25 % 21.24 %	2.10 % 2.36 %
Cosmetics & Beauty	5954 6241	4658 4839	1174 1259	122 143	78.23 % 77.54 %	19.72 % 20.17 %	2.05 % 2.29 %
Food & Drink	5862 5830	4516 4446	1216 1251	130 133	77.04 % 76.26 %	20.74 % 21.46 %	2.22 % 2.28 %
Home & Garden	5934 5786	4595 4414	1212 1226	127 146	77.44 % 76.29 %	20.42 % 21.19 %	2.14 % 2.52 %
Finance	5829 6092	4725 4874	983 1070	121 148	81.06 % 80.01 %	16.86 % 17.56 %	2.08 % 2.43 %
Health	5875 5925	4778 4712	974 1083	123 130	81.33 % 79.53 %	16.58 % 18.28 %	2.09 % 2.19 %
Pets	5980 5939	4592 4529	1254 1267	134 143	76.79 % 76.26 %	20.97 % 21.33 %	2.24 % 2.41 %
Sport & Fitness	5886 5982	4519 4600	1239 1245	128 137	76.78 % 76.90 %	21.05 % 20.81 %	2.17 % 2.29 %
Job & Career	5933 6109	4448 4537	1357 1439	128 133	74.97 % 74.27 %	22.87 % 23.56 %	2.16 % 2.18 %
Dating	5976 5928	4407 4307	1442 1471	127 150	73.74 % 72.66 %	24.13 % 24.81 %	2.13 % 2.53 %
Other	5756 6008	4568 4721	1077 1135	111 152	79.36 % 78.58 %	18.71 % 18.89 %	1.93 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5467 5523	4033 4063	1326 1332	108 128	73.77 % 73.57 %	24.25 % 24.12 %	1.98 % 2.32 %
Outlook Mail	5472 5505	4181 4127	1179 1245	112 133	76.41 % 74.97 %	21.55 % 22.62 %	2.05 % 2.42 %
Yahoo Mail	5648 5699	4305 4311	1227 1247	116 141	76.22 % 75.64 %	21.72 % 21.88 %	2.05 % 2.47 %
AOL Mail	5541 5519	4253 4197	1175 1189	113 133	76.76 % 76.05 %	21.21 % 21.54 %	2.04 % 2.41 %
Mail.com	5406 5656	4261 4395	1028 1128	117 133	78.82 % 77.71 %	19.02 % 19.94 %	2.16 % 2.35 %
Yandex Mail	5401 5614	4145 4249	1149 1244	107 121	76.75 % 75.69 %	21.27 % 22.16 %	1.98 % 2.16 %
GMX Mail	5515 5503	4185 4138	1210 1236	120 129	75.88 % 75.20 %	21.94 % 22.46 %	2.18 % 2.34 %
Zoho Mail	5463 5515	4294 4277	1049 1100	120 138	78.60 % 77.55 %	19.20 % 19.95 %	2.20 % 2.50 %
ProtonMail	5329 5421	4237 4234	970 1051	122 136	79.51 % 78.10 %	18.20 % 19.39 %	2.29 % 2.51 %
Custom Mail	5258 5419	4221 4313	918 981	119 125	80.28 % 79.59 %	17.46 % 18.10 %	2.26 % 2.31 %
iCloud Mail	5465 5464	4065 4049	1291 1286	109 129	74.38 % 74.10 %	23.62 % 23.54 %	1.99 % 2.36 %
Tuta	5744 5673	4555 4460	1065 1079	124 134	79.30 % 78.62 %	18.54 % 19.02 %	2.16 % 2.36 %
Juno.com	5446 5601	4372 4421	955 1047	119 133	80.28 % 78.93 %	17.54 % 18.69 %	2.19 % 2.37 %
Mailfence	5488 5398	4352 4247	1017 1023	119 128	79.30 % 78.68 %	18.53 % 18.95 %	2.17 % 2.37 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.