Kit and Constant Contact Email Deliverability Comparison

Kit

Constant Contact

In this comparison, the deliverability of Kit and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Constant Contact than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.199 63.973	50.227 50.112	13.019 12.784	1.456 1.666

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Constant Contact beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.24 % 78.33 %	20.28 % 19.98 %	2.27 % 2.60 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Constant Contact is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4862 4680	3822 3647	1000 974	109 124	78.61 % 77.93 %	20.57 % 20.81 %	2.24 % 2.65 %
Elektronics	4984 4774	3908 3773	1013 914	108 123	78.41 % 79.03 %	20.33 % 19.15 %	2.17 % 2.58 %
Entertainment	4853 5102	3776 3988	989 1000	107 132	77.81 % 78.17 %	20.38 % 19.60 %	2.20 % 2.59 %
Cosmetics & Beauty	5017 4883	3966 3826	993 990	104 129	79.05 % 78.35 %	19.79 % 20.27 %	2.07 % 2.64 %
Food & Drink	5051 4863	3933 3797	1035 1008	118 118	77.87 % 78.08 %	20.49 % 20.73 %	2.34 % 2.43 %
Home & Garden	5055 4976	3884 3888	1076 1016	110 127	76.83 % 78.14 %	21.29 % 20.42 %	2.18 % 2.55 %
Finance	4966 4956	4011 4015	878 842	110 140	80.77 % 81.01 %	17.68 % 16.99 %	2.22 % 2.82 %
Health	4914 4983	3940 4004	895 896	111 132	80.18 % 80.35 %	18.21 % 17.98 %	2.26 % 2.65 %
Pets	4915 4968	3818 3895	1026 981	117 132	77.68 % 78.40 %	20.87 % 19.75 %	2.38 % 2.66 %
Sport & Fitness	4988 4949	3921 3848	980 1006	119 133	78.61 % 77.75 %	19.65 % 20.33 %	2.39 % 2.69 %
Job & Career	4740 5031	3634 3865	1027 1084	110 130	76.67 % 76.82 %	21.67 % 21.55 %	2.32 % 2.58 %
Dating	4881 4880	3693 3655	1123 1140	114 122	75.66 % 74.90 %	23.01 % 23.36 %	2.34 % 2.50 %
Other	4973 4928	3921 3911	984 933	119 124	78.85 % 79.36 %	19.79 % 18.93 %	2.39 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Constant Contact is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4621 4709	3520 3594	1032 1032	101 117	76.17 % 76.32 %	22.33 % 21.92 %	2.19 % 2.48 %
Outlook Mail	4643 4505	3600 3463	962 966	103 120	77.54 % 76.87 %	20.72 % 21.44 %	2.22 % 2.66 %
Yahoo Mail	4629 4762	3586 3699	959 1007	102 124	77.47 % 77.68 %	20.72 % 21.15 %	2.20 % 2.60 %
AOL Mail	4734 4603	3681 3576	982 946	107 121	77.76 % 77.69 %	20.74 % 20.55 %	2.26 % 2.63 %
Mail.com	4748 4887	3796 3873	878 937	107 128	79.95 % 79.25 %	18.49 % 19.17 %	2.25 % 2.62 %
Yandex Mail	4825 4565	3737 3565	1026 953	116 126	77.45 % 78.09 %	21.26 % 20.88 %	2.40 % 2.76 %
GMX Mail	4693 4561	3627 3484	1016 986	103 115	77.29 % 76.39 %	21.65 % 21.62 %	2.19 % 2.52 %
Zoho Mail	4655 4795	3691 3814	910 899	104 127	79.29 % 79.54 %	19.55 % 18.75 %	2.23 % 2.65 %
ProtonMail	4660 4616	3707 3720	897 833	107 116	79.55 % 80.59 %	19.25 % 18.05 %	2.30 % 2.51 %
Custom Mail	4697 4732	3769 3784	863 865	109 126	80.24 % 79.97 %	18.37 % 18.28 %	2.32 % 2.66 %
iCloud Mail	4629 4639	3466 3554	1071 1020	111 125	74.88 % 76.61 %	23.14 % 21.99 %	2.40 % 2.69 %
Tuta	4831 4582	3840 3641	935 861	109 117	79.49 % 79.46 %	19.35 % 18.79 %	2.26 % 2.55 %
Juno.com	4702 4724	3744 3767	885 848	111 120	79.63 % 79.74 %	18.82 % 17.95 %	2.36 % 2.54 %
Mailfence	3132 3293	2463 2578	603 631	66 84	78.64 % 78.29 %	19.25 % 19.16 %	2.11 % 2.55 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.