Kit and Constant Contact Email Deliverability Comparison

Kit

Constant Contact

In this comparison, the deliverability of Kit and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.683 77.346	58.899 59.160	16.076 16.331	1.708 1.855

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 76.49 %	20.96 % 21.11 %	2.23 % 2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5932 6015	4520 4536	1281 1321	131 158	76.20 % 75.41 %	21.59 % 21.96 %	2.21 % 2.63 %
Elektronics	5792 6084	4489 4706	1175 1241	128 137	77.50 % 77.35 %	20.29 % 20.40 %	2.21 % 2.25 %
Entertainment	6042 5962	4560 4530	1351 1296	131 136	75.47 % 75.98 %	22.36 % 21.74 %	2.17 % 2.28 %
Cosmetics & Beauty	5974 5949	4627 4622	1223 1188	124 139	77.45 % 77.69 %	20.47 % 19.97 %	2.08 % 2.34 %
Food & Drink	5990 5806	4558 4417	1296 1254	136 135	76.09 % 76.08 %	21.64 % 21.60 %	2.27 % 2.33 %
Home & Garden	5907 5795	4534 4396	1241 1256	132 143	76.76 % 75.86 %	21.01 % 21.67 %	2.23 % 2.47 %
Finance	5839 5969	4674 4754	1031 1065	134 150	80.05 % 79.64 %	17.66 % 17.84 %	2.29 % 2.51 %
Health	5627 6045	4576 4774	922 1129	129 142	81.32 % 78.97 %	16.39 % 18.68 %	2.29 % 2.35 %
Pets	6015 6004	4583 4560	1299 1295	133 149	76.19 % 75.95 %	21.60 % 21.57 %	2.21 % 2.48 %
Sport & Fitness	5868 5946	4457 4551	1278 1258	133 137	75.95 % 76.54 %	21.78 % 21.16 %	2.27 % 2.30 %
Job & Career	5988 6056	4460 4472	1387 1444	141 140	74.48 % 73.84 %	23.16 % 23.84 %	2.35 % 2.31 %
Dating	5981 5776	4379 4195	1470 1438	132 143	73.22 % 72.63 %	24.58 % 24.90 %	2.21 % 2.48 %
Other	5728 5939	4482 4647	1122 1146	124 146	78.25 % 78.25 %	19.59 % 19.30 %	2.16 % 2.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5589 5532	4115 4057	1354 1345	120 130	73.63 % 73.34 %	24.23 % 24.31 %	2.15 % 2.35 %
Outlook Mail	5466 5594	4102 4159	1244 1303	120 132	75.05 % 74.35 %	22.76 % 23.29 %	2.20 % 2.36 %
Yahoo Mail	5405 5503	4114 4172	1174 1203	117 128	76.11 % 75.81 %	21.72 % 21.86 %	2.16 % 2.33 %
AOL Mail	5633 5586	4293 4225	1218 1218	122 143	76.21 % 75.64 %	21.62 % 21.80 %	2.17 % 2.56 %
Mail.com	5329 5356	4167 4161	1045 1066	117 129	78.19 % 77.69 %	19.61 % 19.90 %	2.20 % 2.41 %
Yandex Mail	5352 5541	4035 4195	1210 1217	107 129	75.39 % 75.71 %	22.61 % 21.96 %	2.00 % 2.33 %
GMX Mail	5481 5598	4090 4176	1266 1284	125 138	74.62 % 74.60 %	23.10 % 22.94 %	2.28 % 2.47 %
Zoho Mail	5500 5425	4280 4188	1089 1100	131 137	77.82 % 77.20 %	19.80 % 20.28 %	2.38 % 2.53 %
ProtonMail	5513 5479	4323 4288	1060 1054	130 137	78.41 % 78.26 %	19.23 % 19.24 %	2.36 % 2.50 %
Custom Mail	5347 5494	4249 4373	975 988	123 133	79.47 % 79.60 %	18.23 % 17.98 %	2.30 % 2.42 %
iCloud Mail	5314 5331	3905 3899	1295 1307	114 125	73.49 % 73.14 %	24.37 % 24.52 %	2.15 % 2.34 %
Tuta	5620 5735	4418 4484	1074 1124	128 127	78.61 % 78.19 %	19.11 % 19.60 %	2.28 % 2.21 %
Juno.com	5656 5660	4511 4450	1023 1073	122 137	79.76 % 78.62 %	18.09 % 18.96 %	2.16 % 2.42 %
Mailfence	5478 5512	4297 4333	1049 1049	132 130	78.44 % 78.61 %	19.15 % 19.03 %	2.41 % 2.36 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.