Kit and Constant Contact Email Deliverability Comparison

Kit

Constant Contact

In this comparison, the deliverability of Kit and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.621 66.103	50.314 50.487	13.738 13.951	1.569 1.665

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.67 % 76.38 %	20.94 % 21.10 %	2.39 % 2.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5042 4977	3840 3771	1080 1072	122 134	76.16 % 75.77 %	21.42 % 21.54 %	2.42 % 2.69 %
Elektronics	5023 5009	3896 3852	1009 1040	118 117	77.56 % 76.90 %	20.09 % 20.76 %	2.35 % 2.34 %
Entertainment	4933 5116	3725 3886	1090 1101	118 129	75.51 % 75.96 %	22.10 % 21.52 %	2.39 % 2.52 %
Cosmetics & Beauty	5085 5279	3936 4045	1031 1107	118 127	77.40 % 76.62 %	20.28 % 20.97 %	2.32 % 2.41 %
Food & Drink	5012 5001	3825 3781	1061 1105	126 115	76.32 % 75.60 %	21.17 % 22.10 %	2.51 % 2.30 %
Home & Garden	5076 4977	3873 3791	1079 1055	124 131	76.30 % 76.17 %	21.26 % 21.20 %	2.44 % 2.63 %
Finance	5014 5118	4023 4100	879 886	112 132	80.24 % 80.11 %	17.53 % 17.31 %	2.23 % 2.58 %
Health	5057 4975	4041 3935	900 919	116 121	79.91 % 79.10 %	17.80 % 18.47 %	2.29 % 2.43 %
Pets	5164 5134	3883 3913	1147 1088	134 133	75.19 % 76.22 %	22.21 % 21.19 %	2.59 % 2.59 %
Sport & Fitness	5206 5185	3990 3982	1088 1073	128 130	76.64 % 76.80 %	20.90 % 20.69 %	2.46 % 2.51 %
Job & Career	4969 5080	3680 3747	1170 1217	119 116	74.06 % 73.76 %	23.55 % 23.96 %	2.39 % 2.28 %
Dating	5040 5024	3677 3611	1244 1280	119 133	72.96 % 71.88 %	24.68 % 25.48 %	2.36 % 2.65 %
Other	5000 5228	3925 4073	960 1008	115 147	78.50 % 77.91 %	19.20 % 19.28 %	2.30 % 2.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4683 4685	3410 3432	1173 1143	100 110	72.82 % 73.26 %	25.05 % 24.40 %	2.14 % 2.35 %
Outlook Mail	4706 4657	3575 3475	1022 1060	109 122	75.97 % 74.62 %	21.72 % 22.76 %	2.32 % 2.62 %
Yahoo Mail	4615 4781	3487 3598	1020 1056	108 127	75.56 % 75.26 %	22.10 % 22.09 %	2.34 % 2.66 %
AOL Mail	4798 4607	3652 3480	1033 1009	113 118	76.12 % 75.54 %	21.53 % 21.90 %	2.36 % 2.56 %
Mail.com	4671 4835	3636 3743	922 970	113 122	77.84 % 77.41 %	19.74 % 20.06 %	2.42 % 2.52 %
Yandex Mail	4736 4750	3582 3572	1041 1061	113 117	75.63 % 75.20 %	21.98 % 22.34 %	2.39 % 2.46 %
GMX Mail	4508 4776	3383 3573	1021 1083	104 120	75.04 % 74.81 %	22.65 % 22.68 %	2.31 % 2.51 %
Zoho Mail	4772 4790	3720 3709	938 958	114 123	77.95 % 77.43 %	19.66 % 20.00 %	2.39 % 2.57 %
ProtonMail	4515 4614	3546 3613	851 886	118 115	78.54 % 78.31 %	18.85 % 19.20 %	2.61 % 2.49 %
Custom Mail	4563 4741	3626 3725	819 904	118 112	79.47 % 78.57 %	17.95 % 19.07 %	2.59 % 2.36 %
iCloud Mail	4728 4652	3445 3421	1173 1108	110 123	72.86 % 73.54 %	24.81 % 23.82 %	2.33 % 2.64 %
Tuta	4836 4813	3793 3776	925 916	118 121	78.43 % 78.45 %	19.13 % 19.03 %	2.44 % 2.51 %
Juno.com	4616 4717	3645 3703	859 897	112 117	78.96 % 78.50 %	18.61 % 19.02 %	2.43 % 2.48 %
Mailfence	4874 4685	3814 3667	941 900	119 118	78.25 % 78.27 %	19.31 % 19.21 %	2.44 % 2.52 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.