Kit and Constant Contact Email Deliverability Comparison

Kit

Constant Contact

In this comparison, the deliverability of Kit and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.811 77.376	59.546 58.851	15.637 16.516	1.628 2.009

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.52 % 76.06 %	20.36 % 21.35 %	2.12 % 2.60 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6037 5909	4646 4440	1262 1299	129 170	76.96 % 75.14 %	20.90 % 21.98 %	2.14 % 2.88 %
Elektronics	5734 5925	4509 4507	1103 1276	122 142	78.64 % 76.07 %	19.24 % 21.54 %	2.13 % 2.40 %
Entertainment	5794 5885	4426 4452	1248 1281	120 152	76.39 % 75.65 %	21.54 % 21.77 %	2.07 % 2.58 %
Cosmetics & Beauty	5934 6227	4640 4782	1172 1289	122 156	78.19 % 76.79 %	19.75 % 20.70 %	2.06 % 2.51 %
Food & Drink	5909 5860	4558 4417	1222 1298	129 145	77.14 % 75.38 %	20.68 % 22.15 %	2.18 % 2.47 %
Home & Garden	5900 5802	4561 4390	1210 1255	129 157	77.31 % 75.66 %	20.51 % 21.63 %	2.19 % 2.71 %
Finance	5815 6052	4713 4809	982 1080	120 163	81.05 % 79.46 %	16.89 % 17.85 %	2.06 % 2.69 %
Health	5884 5852	4769 4597	989 1112	126 143	81.05 % 78.55 %	16.81 % 19.00 %	2.14 % 2.44 %
Pets	6051 5969	4624 4523	1293 1290	134 156	76.42 % 75.77 %	21.37 % 21.61 %	2.21 % 2.61 %
Sport & Fitness	6014 6013	4628 4597	1258 1262	128 154	76.95 % 76.45 %	20.92 % 20.99 %	2.13 % 2.56 %
Job & Career	6016 5970	4514 4390	1371 1438	131 142	75.03 % 73.53 %	22.79 % 24.09 %	2.18 % 2.38 %
Dating	5987 5874	4416 4241	1447 1471	124 162	73.76 % 72.20 %	24.17 % 25.04 %	2.07 % 2.76 %
Other	5736 6038	4542 4706	1080 1165	114 167	79.18 % 77.94 %	18.83 % 19.29 %	1.99 % 2.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5374 5498	3962 4015	1308 1347	104 136	73.73 % 73.03 %	24.34 % 24.50 %	1.94 % 2.47 %
Outlook Mail	5566 5450	4246 4036	1206 1268	114 146	76.28 % 74.06 %	21.67 % 23.27 %	2.05 % 2.68 %
Yahoo Mail	5573 5564	4248 4177	1210 1237	115 150	76.22 % 75.07 %	21.71 % 22.23 %	2.06 % 2.70 %
AOL Mail	5492 5387	4219 4058	1159 1189	114 140	76.82 % 75.33 %	21.10 % 22.07 %	2.08 % 2.60 %
Mail.com	5453 5602	4295 4317	1040 1144	118 141	78.76 % 77.06 %	19.07 % 20.42 %	2.16 % 2.52 %
Yandex Mail	5432 5579	4159 4177	1163 1266	110 136	76.56 % 74.87 %	21.41 % 22.69 %	2.03 % 2.44 %
GMX Mail	5425 5520	4118 4113	1193 1260	114 147	75.91 % 74.51 %	21.99 % 22.83 %	2.10 % 2.66 %
Zoho Mail	5553 5492	4363 4223	1069 1119	121 150	78.57 % 76.89 %	19.25 % 20.38 %	2.18 % 2.73 %
ProtonMail	5414 5503	4308 4269	979 1086	127 148	79.57 % 77.58 %	18.08 % 19.73 %	2.35 % 2.69 %
Custom Mail	5273 5501	4240 4341	914 1021	119 139	80.41 % 78.91 %	17.33 % 18.56 %	2.26 % 2.53 %
iCloud Mail	5457 5570	4062 4087	1286 1338	109 145	74.44 % 73.38 %	23.57 % 24.02 %	2.00 % 2.60 %
Tuta	5719 5715	4521 4450	1075 1120	123 145	79.05 % 77.87 %	18.80 % 19.60 %	2.15 % 2.54 %
Juno.com	5479 5583	4386 4370	975 1068	118 145	80.05 % 78.27 %	17.80 % 19.13 %	2.15 % 2.60 %
Mailfence	5601 5412	4419 4218	1060 1053	122 141	78.90 % 77.94 %	18.93 % 19.46 %	2.18 % 2.61 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.