Constant Contact and Kit Email Deliverability Comparison

Constant Contact

Kit

In this comparison, the deliverability of Constant Contact and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.103 65.621	50.487 50.314	13.951 13.738	1.665 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.38 % 76.67 %	21.10 % 20.94 %	2.52 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4977 5042	3771 3840	1072 1080	134 122	75.77 % 76.16 %	21.54 % 21.42 %	2.69 % 2.42 %
Elektronics	5009 5023	3852 3896	1040 1009	117 118	76.90 % 77.56 %	20.76 % 20.09 %	2.34 % 2.35 %
Entertainment	5116 4933	3886 3725	1101 1090	129 118	75.96 % 75.51 %	21.52 % 22.10 %	2.52 % 2.39 %
Cosmetics & Beauty	5279 5085	4045 3936	1107 1031	127 118	76.62 % 77.40 %	20.97 % 20.28 %	2.41 % 2.32 %
Food & Drink	5001 5012	3781 3825	1105 1061	115 126	75.60 % 76.32 %	22.10 % 21.17 %	2.30 % 2.51 %
Home & Garden	4977 5076	3791 3873	1055 1079	131 124	76.17 % 76.30 %	21.20 % 21.26 %	2.63 % 2.44 %
Finance	5118 5014	4100 4023	886 879	132 112	80.11 % 80.24 %	17.31 % 17.53 %	2.58 % 2.23 %
Health	4975 5057	3935 4041	919 900	121 116	79.10 % 79.91 %	18.47 % 17.80 %	2.43 % 2.29 %
Pets	5134 5164	3913 3883	1088 1147	133 134	76.22 % 75.19 %	21.19 % 22.21 %	2.59 % 2.59 %
Sport & Fitness	5185 5206	3982 3990	1073 1088	130 128	76.80 % 76.64 %	20.69 % 20.90 %	2.51 % 2.46 %
Job & Career	5080 4969	3747 3680	1217 1170	116 119	73.76 % 74.06 %	23.96 % 23.55 %	2.28 % 2.39 %
Dating	5024 5040	3611 3677	1280 1244	133 119	71.88 % 72.96 %	25.48 % 24.68 %	2.65 % 2.36 %
Other	5228 5000	4073 3925	1008 960	147 115	77.91 % 78.50 %	19.28 % 19.20 %	2.81 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4685 4683	3432 3410	1143 1173	110 100	73.26 % 72.82 %	24.40 % 25.05 %	2.35 % 2.14 %
Outlook Mail	4657 4706	3475 3575	1060 1022	122 109	74.62 % 75.97 %	22.76 % 21.72 %	2.62 % 2.32 %
Yahoo Mail	4781 4615	3598 3487	1056 1020	127 108	75.26 % 75.56 %	22.09 % 22.10 %	2.66 % 2.34 %
AOL Mail	4607 4798	3480 3652	1009 1033	118 113	75.54 % 76.12 %	21.90 % 21.53 %	2.56 % 2.36 %
Mail.com	4835 4671	3743 3636	970 922	122 113	77.41 % 77.84 %	20.06 % 19.74 %	2.52 % 2.42 %
Yandex Mail	4750 4736	3572 3582	1061 1041	117 113	75.20 % 75.63 %	22.34 % 21.98 %	2.46 % 2.39 %
GMX Mail	4776 4508	3573 3383	1083 1021	120 104	74.81 % 75.04 %	22.68 % 22.65 %	2.51 % 2.31 %
Zoho Mail	4790 4772	3709 3720	958 938	123 114	77.43 % 77.95 %	20.00 % 19.66 %	2.57 % 2.39 %
ProtonMail	4614 4515	3613 3546	886 851	115 118	78.31 % 78.54 %	19.20 % 18.85 %	2.49 % 2.61 %
Custom Mail	4741 4563	3725 3626	904 819	112 118	78.57 % 79.47 %	19.07 % 17.95 %	2.36 % 2.59 %
iCloud Mail	4652 4728	3421 3445	1108 1173	123 110	73.54 % 72.86 %	23.82 % 24.81 %	2.64 % 2.33 %
Tuta	4813 4836	3776 3793	916 925	121 118	78.45 % 78.43 %	19.03 % 19.13 %	2.51 % 2.44 %
Juno.com	4717 4616	3703 3645	897 859	117 112	78.50 % 78.96 %	19.02 % 18.61 %	2.48 % 2.43 %
Mailfence	4685 4874	3667 3814	900 941	118 119	78.27 % 78.25 %	19.21 % 19.31 %	2.52 % 2.44 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.