Constant Contact and Kit Email Deliverability Comparison

Constant Contact

Kit

In this comparison, the deliverability of Constant Contact and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.550 64.911	49.829 50.481	13.300 13.230	1.734 1.420

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.19 % 77.77 %	20.60 % 20.38 %	2.69 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4681 4894	3583 3792	990 1020	131 105	76.54 % 77.48 %	21.15 % 20.84 %	2.80 % 2.15 %
Elektronics	4869 5030	3787 3922	975 1020	129 105	77.78 % 77.97 %	20.02 % 20.28 %	2.65 % 2.09 %
Entertainment	5043 4908	3894 3808	1029 1006	135 106	77.22 % 77.59 %	20.40 % 20.50 %	2.68 % 2.16 %
Cosmetics & Beauty	5050 5065	3876 3980	1061 1006	137 100	76.75 % 78.58 %	21.01 % 19.86 %	2.71 % 1.97 %
Food & Drink	4904 4988	3763 3861	1059 1016	119 114	76.73 % 77.41 %	21.59 % 20.37 %	2.43 % 2.29 %
Home & Garden	4881 5048	3753 3865	1027 1080	130 107	76.89 % 76.56 %	21.04 % 21.39 %	2.66 % 2.12 %
Finance	4977 4952	4025 3998	844 864	142 108	80.87 % 80.74 %	16.96 % 17.45 %	2.85 % 2.18 %
Health	5016 5084	3996 4083	922 910	133 110	79.67 % 80.31 %	18.38 % 17.90 %	2.65 % 2.16 %
Pets	4974 5014	3853 3851	1007 1061	135 118	77.46 % 76.80 %	20.25 % 21.16 %	2.71 % 2.35 %
Sport & Fitness	5070 5062	3892 3947	1049 1014	142 115	76.77 % 77.97 %	20.69 % 20.03 %	2.80 % 2.27 %
Job & Career	5029 4864	3778 3697	1146 1084	130 107	75.12 % 76.01 %	22.79 % 22.29 %	2.59 % 2.20 %
Dating	5030 5008	3670 3728	1236 1187	136 111	72.96 % 74.44 %	24.57 % 23.70 %	2.70 % 2.22 %
Other	5026 4994	3959 3949	955 962	135 114	78.77 % 79.07 %	19.00 % 19.26 %	2.69 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4661 4615	3490 3460	1073 1070	118 95	74.88 % 74.97 %	23.02 % 23.19 %	2.53 % 2.06 %
Outlook Mail	4463 4732	3358 3659	1004 972	125 106	75.24 % 77.32 %	22.50 % 20.54 %	2.80 % 2.24 %
Yahoo Mail	4725 4596	3595 3525	1025 976	127 99	76.08 % 76.70 %	21.69 % 21.24 %	2.69 % 2.15 %
AOL Mail	4535 4786	3449 3707	974 993	125 103	76.05 % 77.46 %	21.48 % 20.75 %	2.76 % 2.15 %
Mail.com	4907 4724	3833 3756	968 884	132 104	78.11 % 79.51 %	19.73 % 18.71 %	2.69 % 2.20 %
Yandex Mail	4613 4809	3537 3687	998 1032	124 108	76.67 % 76.67 %	21.63 % 21.46 %	2.69 % 2.25 %
GMX Mail	4605 4636	3458 3545	1035 1018	120 99	75.09 % 76.47 %	22.48 % 21.96 %	2.61 % 2.14 %
Zoho Mail	4846 4604	3797 3626	942 901	131 98	78.35 % 78.76 %	19.44 % 19.57 %	2.70 % 2.13 %
ProtonMail	4526 4602	3603 3648	831 873	119 100	79.61 % 79.27 %	18.36 % 18.97 %	2.63 % 2.17 %
Custom Mail	4773 4653	3794 3729	872 838	127 107	79.49 % 80.14 %	18.27 % 18.01 %	2.66 % 2.30 %
iCloud Mail	4641 4683	3480 3462	1075 1135	133 105	74.98 % 73.93 %	23.16 % 24.24 %	2.87 % 2.24 %
Tuta	4650 4804	3667 3807	877 907	128 107	78.86 % 79.25 %	18.86 % 18.88 %	2.75 % 2.23 %
Juno.com	4577 4682	3615 3714	858 883	118 108	78.98 % 79.33 %	18.75 % 18.86 %	2.58 % 2.31 %
Mailfence	4028 3985	3153 3156	768 748	107 81	78.28 % 79.20 %	19.07 % 18.77 %	2.66 % 2.03 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.