Constant Contact and Kit Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.754 61.995	344.481 51.860	93.172 7.987	18.101 2.148

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.58 % 83.65 %	20.44 % 12.88 %	3.97 % 3.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35042 4737	27485 4091	6251 514	1306 132	78.43 % 86.36 %	17.84 % 10.85 %	3.73 % 2.79 %
Elektronics	34751 4732	26548 4010	6901 563	1302 159	76.39 % 84.74 %	19.86 % 11.90 %	3.75 % 3.36 %
Entertainment	35026 4768	26451 3994	7165 621	1410 153	75.52 % 83.77 %	20.46 % 13.02 %	4.03 % 3.21 %
Cosmetics & Beauty	35062 4743	26483 3955	7197 612	1382 176	75.53 % 83.39 %	20.53 % 12.90 %	3.94 % 3.71 %
Food & Drink	35174 4671	27683 4002	6246 512	1245 157	78.70 % 85.68 %	17.76 % 10.96 %	3.54 % 3.36 %
Home & Garden	35075 4966	27461 4262	6299 546	1315 158	78.29 % 85.82 %	17.96 % 10.99 %	3.75 % 3.18 %
Finance	35400 4566	25579 3691	8325 690	1496 185	72.26 % 80.84 %	23.52 % 15.11 %	4.23 % 4.05 %
Health	34611 4844	25334 3976	7833 675	1444 193	73.20 % 82.08 %	22.63 % 13.93 %	4.17 % 3.98 %
Pets	35515 4682	27532 3986	6653 552	1330 144	77.52 % 85.13 %	18.73 % 11.79 %	3.74 % 3.08 %
Sport & Fitness	35393 5030	26310 4164	7624 701	1459 165	74.34 % 82.78 %	21.54 % 13.94 %	4.12 % 3.28 %
Job & Career	34743 4664	25648 3779	7574 694	1521 191	73.82 % 81.02 %	21.80 % 14.88 %	4.38 % 4.10 %
Dating	35344 4875	25058 3965	8702 736	1584 174	70.90 % 81.33 %	24.62 % 15.10 %	4.48 % 3.57 %
Other	34618 4717	26909 3985	6402 571	1307 161	77.73 % 84.48 %	18.49 % 12.11 %	3.78 % 3.41 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44239 4712	31905 3684	10444 816	1890 212	72.12 % 78.18 %	23.61 % 17.32 %	4.27 % 4.50 %
Outlook Mail	43937 4782	32041 3927	9961 679	1935 176	72.92 % 82.12 %	22.67 % 14.20 %	4.40 % 3.68 %
Yahoo Mail	44012 4769	33068 3946	9170 635	1774 188	75.13 % 82.74 %	20.84 % 13.32 %	4.03 % 3.94 %
AOL Mail	43244 4790	32467 3982	8913 646	1864 162	75.08 % 83.13 %	20.61 % 13.49 %	4.31 % 3.38 %
Mail.com	44440 4895	33930 4120	8781 609	1729 166	76.35 % 84.17 %	19.76 % 12.44 %	3.89 % 3.39 %
Yandex Mail	44557 4946	32851 4068	9829 701	1877 177	73.73 % 82.25 %	22.06 % 14.17 %	4.21 % 3.58 %
GMX Mail	43833 4739	33394 4031	8799 547	1640 161	76.18 % 85.06 %	20.07 % 11.54 %	3.74 % 3.40 %
Zoho Mail	44280 4662	34245 3996	8448 527	1587 139	77.34 % 85.71 %	19.08 % 11.30 %	3.58 % 2.98 %
ProtonMail	44514 4884	34397 4208	8521 522	1596 154	77.27 % 86.16 %	19.14 % 10.69 %	3.59 % 3.15 %
Custom Mail	44546 4750	34950 4107	8021 498	1575 145	78.46 % 86.46 %	18.01 % 10.48 %	3.54 % 3.05 %
iCloud Mail	4663 4756	3484 3766	923 787	256 203	74.72 % 79.18 %	19.79 % 16.55 %	5.49 % 4.27 %
Tuta	4649 4679	3767 4017	685 527	197 135	81.03 % 85.85 %	14.73 % 11.26 %	4.24 % 2.89 %
Juno.com	4840 4631	3982 4008	677 493	181 130	82.27 % 86.55 %	13.99 % 10.65 %	3.74 % 2.81 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.