Constant Contact and Kit Email Deliverability Comparison

Constant Contact

Kit

In this comparison, the deliverability of Constant Contact and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.346 76.683	59.160 58.899	16.331 16.076	1.855 1.708

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.49 % 76.81 %	21.11 % 20.96 %	2.40 % 2.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6015 5932	4536 4520	1321 1281	158 131	75.41 % 76.20 %	21.96 % 21.59 %	2.63 % 2.21 %
Elektronics	6084 5792	4706 4489	1241 1175	137 128	77.35 % 77.50 %	20.40 % 20.29 %	2.25 % 2.21 %
Entertainment	5962 6042	4530 4560	1296 1351	136 131	75.98 % 75.47 %	21.74 % 22.36 %	2.28 % 2.17 %
Cosmetics & Beauty	5949 5974	4622 4627	1188 1223	139 124	77.69 % 77.45 %	19.97 % 20.47 %	2.34 % 2.08 %
Food & Drink	5806 5990	4417 4558	1254 1296	135 136	76.08 % 76.09 %	21.60 % 21.64 %	2.33 % 2.27 %
Home & Garden	5795 5907	4396 4534	1256 1241	143 132	75.86 % 76.76 %	21.67 % 21.01 %	2.47 % 2.23 %
Finance	5969 5839	4754 4674	1065 1031	150 134	79.64 % 80.05 %	17.84 % 17.66 %	2.51 % 2.29 %
Health	6045 5627	4774 4576	1129 922	142 129	78.97 % 81.32 %	18.68 % 16.39 %	2.35 % 2.29 %
Pets	6004 6015	4560 4583	1295 1299	149 133	75.95 % 76.19 %	21.57 % 21.60 %	2.48 % 2.21 %
Sport & Fitness	5946 5868	4551 4457	1258 1278	137 133	76.54 % 75.95 %	21.16 % 21.78 %	2.30 % 2.27 %
Job & Career	6056 5988	4472 4460	1444 1387	140 141	73.84 % 74.48 %	23.84 % 23.16 %	2.31 % 2.35 %
Dating	5776 5981	4195 4379	1438 1470	143 132	72.63 % 73.22 %	24.90 % 24.58 %	2.48 % 2.21 %
Other	5939 5728	4647 4482	1146 1122	146 124	78.25 % 78.25 %	19.30 % 19.59 %	2.46 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5532 5589	4057 4115	1345 1354	130 120	73.34 % 73.63 %	24.31 % 24.23 %	2.35 % 2.15 %
Outlook Mail	5594 5466	4159 4102	1303 1244	132 120	74.35 % 75.05 %	23.29 % 22.76 %	2.36 % 2.20 %
Yahoo Mail	5503 5405	4172 4114	1203 1174	128 117	75.81 % 76.11 %	21.86 % 21.72 %	2.33 % 2.16 %
AOL Mail	5586 5633	4225 4293	1218 1218	143 122	75.64 % 76.21 %	21.80 % 21.62 %	2.56 % 2.17 %
Mail.com	5356 5329	4161 4167	1066 1045	129 117	77.69 % 78.19 %	19.90 % 19.61 %	2.41 % 2.20 %
Yandex Mail	5541 5352	4195 4035	1217 1210	129 107	75.71 % 75.39 %	21.96 % 22.61 %	2.33 % 2.00 %
GMX Mail	5598 5481	4176 4090	1284 1266	138 125	74.60 % 74.62 %	22.94 % 23.10 %	2.47 % 2.28 %
Zoho Mail	5425 5500	4188 4280	1100 1089	137 131	77.20 % 77.82 %	20.28 % 19.80 %	2.53 % 2.38 %
ProtonMail	5479 5513	4288 4323	1054 1060	137 130	78.26 % 78.41 %	19.24 % 19.23 %	2.50 % 2.36 %
Custom Mail	5494 5347	4373 4249	988 975	133 123	79.60 % 79.47 %	17.98 % 18.23 %	2.42 % 2.30 %
iCloud Mail	5331 5314	3899 3905	1307 1295	125 114	73.14 % 73.49 %	24.52 % 24.37 %	2.34 % 2.15 %
Tuta	5735 5620	4484 4418	1124 1074	127 128	78.19 % 78.61 %	19.60 % 19.11 %	2.21 % 2.28 %
Juno.com	5660 5656	4450 4511	1073 1023	137 122	78.62 % 79.76 %	18.96 % 18.09 %	2.42 % 2.16 %
Mailfence	5512 5478	4333 4297	1049 1049	130 132	78.61 % 78.44 %	19.03 % 19.15 %	2.36 % 2.41 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.