Constant Contact and Kit Email Deliverability Comparison

Constant Contact

Kit

In this comparison, the deliverability of Constant Contact and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.457 65.682	49.992 50.857	13.772 13.425	1.693 1.400

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.37 % 77.43 %	21.04 % 20.44 %	2.59 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4789 4934	3623 3803	1037 1032	129 99	75.65 % 77.08 %	21.65 % 20.92 %	2.69 % 2.01 %
Elektronics	4926 5055	3784 3941	1023 1011	119 103	76.82 % 77.96 %	20.77 % 20.00 %	2.42 % 2.04 %
Entertainment	5074 4928	3868 3792	1073 1035	133 101	76.23 % 76.95 %	21.15 % 21.00 %	2.62 % 2.05 %
Cosmetics & Beauty	5140 5118	3913 3991	1097 1023	130 104	76.13 % 77.98 %	21.34 % 19.99 %	2.53 % 2.03 %
Food & Drink	5050 5034	3825 3884	1104 1036	121 114	75.74 % 77.16 %	21.86 % 20.58 %	2.40 % 2.26 %
Home & Garden	4925 5153	3745 3928	1054 1118	126 107	76.04 % 76.23 %	21.40 % 21.70 %	2.56 % 2.08 %
Finance	5060 4996	4068 4055	852 837	140 104	80.40 % 81.16 %	16.84 % 16.75 %	2.77 % 2.08 %
Health	4980 5193	3959 4178	890 905	131 110	79.50 % 80.45 %	17.87 % 17.43 %	2.63 % 2.12 %
Pets	5077 5084	3892 3890	1051 1078	134 116	76.66 % 76.51 %	20.70 % 21.20 %	2.64 % 2.28 %
Sport & Fitness	5187 5108	3937 3960	1106 1035	144 113	75.90 % 77.53 %	21.32 % 20.26 %	2.78 % 2.21 %
Job & Career	5011 4965	3700 3736	1189 1122	122 107	73.84 % 75.25 %	23.73 % 22.60 %	2.43 % 2.16 %
Dating	5086 5067	3651 3721	1303 1233	132 113	71.79 % 73.44 %	25.62 % 24.33 %	2.60 % 2.23 %
Other	5152 5047	4027 3978	993 960	132 109	78.16 % 78.82 %	19.27 % 19.02 %	2.56 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4727 4611	3484 3416	1128 1106	115 89	73.70 % 74.08 %	23.86 % 23.99 %	2.43 % 1.93 %
Outlook Mail	4400 4718	3264 3624	1018 996	118 98	74.18 % 76.81 %	23.14 % 21.11 %	2.68 % 2.08 %
Yahoo Mail	4699 4739	3522 3614	1049 1025	128 100	74.95 % 76.26 %	22.32 % 21.63 %	2.72 % 2.11 %
AOL Mail	4621 4678	3484 3600	1013 979	124 99	75.39 % 76.96 %	21.92 % 20.93 %	2.68 % 2.12 %
Mail.com	4980 4706	3850 3722	1004 879	126 105	77.31 % 79.09 %	20.16 % 18.68 %	2.53 % 2.23 %
Yandex Mail	4626 4695	3497 3578	1015 1010	114 107	75.59 % 76.21 %	21.94 % 21.51 %	2.46 % 2.28 %
GMX Mail	4608 4660	3420 3523	1072 1042	116 95	74.22 % 75.60 %	23.26 % 22.36 %	2.52 % 2.04 %
Zoho Mail	4815 4695	3732 3696	958 904	125 95	77.51 % 78.72 %	19.90 % 19.25 %	2.60 % 2.02 %
ProtonMail	4573 4557	3605 3621	850 834	118 102	78.83 % 79.46 %	18.59 % 18.30 %	2.58 % 2.24 %
Custom Mail	4742 4681	3741 3745	883 830	118 106	78.89 % 80.00 %	18.62 % 17.73 %	2.49 % 2.26 %
iCloud Mail	4615 4774	3379 3490	1109 1184	127 100	73.22 % 73.10 %	24.03 % 24.80 %	2.75 % 2.09 %
Tuta	4704 4811	3681 3803	896 907	127 101	78.25 % 79.05 %	19.05 % 18.85 %	2.70 % 2.10 %
Juno.com	4580 4612	3593 3652	873 853	114 107	78.45 % 79.18 %	19.06 % 18.50 %	2.49 % 2.32 %
Mailfence	4767 4745	3740 3773	904 876	123 96	78.46 % 79.52 %	18.96 % 18.46 %	2.58 % 2.02 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.