Constant Contact and Kit Email Deliverability Comparison

Constant Contact

Kit

In this comparison, the deliverability of Constant Contact and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.510 76.643	59.481 59.459	16.188 15.559	1.841 1.625

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.74 % 77.58 %	20.89 % 20.30 %	2.38 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5944 5965	4513 4577	1272 1261	159 127	75.93 % 76.73 %	21.40 % 21.14 %	2.67 % 2.13 %
Elektronics	5884 5786	4526 4548	1229 1115	129 123	76.92 % 78.60 %	20.89 % 19.27 %	2.19 % 2.13 %
Entertainment	5842 5907	4463 4528	1241 1255	138 124	76.40 % 76.65 %	21.24 % 21.25 %	2.36 % 2.10 %
Cosmetics & Beauty	6241 5954	4839 4658	1259 1174	143 122	77.54 % 78.23 %	20.17 % 19.72 %	2.29 % 2.05 %
Food & Drink	5830 5862	4446 4516	1251 1216	133 130	76.26 % 77.04 %	21.46 % 20.74 %	2.28 % 2.22 %
Home & Garden	5786 5934	4414 4595	1226 1212	146 127	76.29 % 77.44 %	21.19 % 20.42 %	2.52 % 2.14 %
Finance	6092 5829	4874 4725	1070 983	148 121	80.01 % 81.06 %	17.56 % 16.86 %	2.43 % 2.08 %
Health	5925 5875	4712 4778	1083 974	130 123	79.53 % 81.33 %	18.28 % 16.58 %	2.19 % 2.09 %
Pets	5939 5980	4529 4592	1267 1254	143 134	76.26 % 76.79 %	21.33 % 20.97 %	2.41 % 2.24 %
Sport & Fitness	5982 5886	4600 4519	1245 1239	137 128	76.90 % 76.78 %	20.81 % 21.05 %	2.29 % 2.17 %
Job & Career	6109 5933	4537 4448	1439 1357	133 128	74.27 % 74.97 %	23.56 % 22.87 %	2.18 % 2.16 %
Dating	5928 5976	4307 4407	1471 1442	150 127	72.66 % 73.74 %	24.81 % 24.13 %	2.53 % 2.13 %
Other	6008 5756	4721 4568	1135 1077	152 111	78.58 % 79.36 %	18.89 % 18.71 %	2.53 % 1.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5523 5467	4063 4033	1332 1326	128 108	73.57 % 73.77 %	24.12 % 24.25 %	2.32 % 1.98 %
Outlook Mail	5505 5472	4127 4181	1245 1179	133 112	74.97 % 76.41 %	22.62 % 21.55 %	2.42 % 2.05 %
Yahoo Mail	5699 5648	4311 4305	1247 1227	141 116	75.64 % 76.22 %	21.88 % 21.72 %	2.47 % 2.05 %
AOL Mail	5519 5541	4197 4253	1189 1175	133 113	76.05 % 76.76 %	21.54 % 21.21 %	2.41 % 2.04 %
Mail.com	5656 5406	4395 4261	1128 1028	133 117	77.71 % 78.82 %	19.94 % 19.02 %	2.35 % 2.16 %
Yandex Mail	5614 5401	4249 4145	1244 1149	121 107	75.69 % 76.75 %	22.16 % 21.27 %	2.16 % 1.98 %
GMX Mail	5503 5515	4138 4185	1236 1210	129 120	75.20 % 75.88 %	22.46 % 21.94 %	2.34 % 2.18 %
Zoho Mail	5515 5463	4277 4294	1100 1049	138 120	77.55 % 78.60 %	19.95 % 19.20 %	2.50 % 2.20 %
ProtonMail	5421 5329	4234 4237	1051 970	136 122	78.10 % 79.51 %	19.39 % 18.20 %	2.51 % 2.29 %
Custom Mail	5419 5258	4313 4221	981 918	125 119	79.59 % 80.28 %	18.10 % 17.46 %	2.31 % 2.26 %
iCloud Mail	5464 5465	4049 4065	1286 1291	129 109	74.10 % 74.38 %	23.54 % 23.62 %	2.36 % 1.99 %
Tuta	5673 5744	4460 4555	1079 1065	134 124	78.62 % 79.30 %	19.02 % 18.54 %	2.36 % 2.16 %
Juno.com	5601 5446	4421 4372	1047 955	133 119	78.93 % 80.28 %	18.69 % 17.54 %	2.37 % 2.19 %
Mailfence	5398 5488	4247 4352	1023 1017	128 119	78.68 % 79.30 %	18.95 % 18.53 %	2.37 % 2.17 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.