Constant Contact and Kit Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
402.367 8.857	301.987 7.409	84.582 1.114	15.798 334

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.05 % 83.65 %	21.02 % 12.58 %	3.93 % 3.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30976 655	24160 571	5678 69	1138 15	78.00 % 87.18 %	18.33 % 10.53 %	3.67 % 2.29 %
Elektronics	30708 705	23290 590	6280 82	1138 33	75.84 % 83.69 %	20.45 % 11.63 %	3.71 % 4.68 %
Entertainment	30913 699	23150 578	6503 90	1260 31	74.89 % 82.69 %	21.04 % 12.88 %	4.08 % 4.43 %
Cosmetics & Beauty	30980 709	23228 585	6542 90	1210 34	74.98 % 82.51 %	21.12 % 12.69 %	3.91 % 4.80 %
Food & Drink	30988 659	24258 569	5647 69	1083 21	78.28 % 86.34 %	18.22 % 10.47 %	3.49 % 3.19 %
Home & Garden	30946 665	24077 571	5710 71	1159 23	77.80 % 85.86 %	18.45 % 10.68 %	3.75 % 3.46 %
Finance	31323 647	22433 530	7585 97	1305 20	71.62 % 81.92 %	24.22 % 14.99 %	4.17 % 3.09 %
Health	30494 694	22117 574	7128 92	1249 28	72.53 % 82.71 %	23.38 % 13.26 %	4.10 % 4.03 %
Pets	31453 663	24236 563	6044 76	1173 24	77.05 % 84.92 %	19.22 % 11.46 %	3.73 % 3.62 %
Sport & Fitness	31287 726	23098 604	6922 101	1267 21	73.83 % 83.20 %	22.12 % 13.91 %	4.05 % 2.89 %
Job & Career	30585 673	22476 550	6813 98	1296 25	73.49 % 81.72 %	22.28 % 14.56 %	4.24 % 3.71 %
Dating	31242 706	21915 568	7953 102	1374 36	70.15 % 80.45 %	25.46 % 14.45 %	4.40 % 5.10 %
Other	30472 656	23549 556	5777 77	1146 23	77.28 % 84.76 %	18.96 % 11.74 %	3.76 % 3.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40118 706	28861 544	9595 123	1662 39	71.94 % 77.05 %	23.92 % 17.42 %	4.14 % 5.52 %
Outlook Mail	39859 665	28875 549	9246 89	1738 27	72.44 % 82.56 %	23.20 % 13.38 %	4.36 % 4.06 %
Yahoo Mail	39996 687	29886 570	8505 88	1605 29	74.72 % 82.97 %	21.26 % 12.81 %	4.01 % 4.22 %
AOL Mail	39056 616	29184 507	8220 83	1652 26	74.72 % 82.31 %	21.05 % 13.47 %	4.23 % 4.22 %
Mail.com	40259 681	30571 571	8129 86	1559 24	75.94 % 83.85 %	20.19 % 12.63 %	3.87 % 3.52 %
Yandex Mail	40334 689	29556 563	9093 96	1685 30	73.28 % 81.71 %	22.54 % 13.93 %	4.18 % 4.35 %
GMX Mail	39713 701	30042 602	8191 78	1480 21	75.65 % 85.88 %	20.63 % 11.13 %	3.73 % 3.00 %
Zoho Mail	40186 656	30900 559	7856 74	1430 23	76.89 % 85.21 %	19.55 % 11.28 %	3.56 % 3.51 %
ProtonMail	40393 736	30993 638	7951 77	1449 21	76.73 % 86.68 %	19.68 % 10.46 %	3.59 % 2.85 %
Custom Mail	40422 680	31547 588	7450 67	1425 25	78.04 % 86.47 %	18.43 % 9.85 %	3.53 % 3.68 %
iCloud Mail	655 741	478 589	136 118	41 34	72.98 % 79.49 %	20.76 % 15.92 %	6.26 % 4.59 %
Tuta	683 645	537 555	107 70	39 20	78.62 % 86.05 %	15.67 % 10.85 %	5.71 % 3.10 %
Juno.com	693 654	557 574	103 65	33 15	80.38 % 87.77 %	14.86 % 9.94 %	4.76 % 2.29 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.