Constant Contact and Kit Email Deliverability Comparison

Constant Contact

Kit

In this comparison, the deliverability of Constant Contact and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.282 65.756	50.632 50.741	13.969 13.544	1.681 1.471

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.39 % 77.17 %	21.08 % 20.60 %	2.54 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5057 5239	3831 4006	1082 1114	144 119	75.76 % 76.46 %	21.40 % 21.26 %	2.85 % 2.27 %
Elektronics	5044 4893	3852 3832	1074 952	118 109	76.37 % 78.32 %	21.29 % 19.46 %	2.34 % 2.23 %
Entertainment	5084 4949	3854 3761	1103 1078	127 110	75.81 % 76.00 %	21.70 % 21.78 %	2.50 % 2.22 %
Cosmetics & Beauty	5338 5035	4100 3924	1107 1001	131 110	76.81 % 77.93 %	20.74 % 19.88 %	2.45 % 2.18 %
Food & Drink	5065 5037	3816 3867	1127 1052	122 118	75.34 % 76.77 %	22.25 % 20.89 %	2.41 % 2.34 %
Home & Garden	4893 5043	3720 3881	1040 1047	133 115	76.03 % 76.96 %	21.25 % 20.76 %	2.72 % 2.28 %
Finance	5137 4986	4115 4022	891 856	131 108	80.11 % 80.67 %	17.34 % 17.17 %	2.55 % 2.17 %
Health	4951 5053	3918 4082	915 860	118 111	79.14 % 80.78 %	18.48 % 17.02 %	2.38 % 2.20 %
Pets	5072 5179	3863 3930	1079 1126	130 123	76.16 % 75.88 %	21.27 % 21.74 %	2.56 % 2.37 %
Sport & Fitness	5207 5135	4012 3924	1066 1093	129 118	77.05 % 76.42 %	20.47 % 21.29 %	2.48 % 2.30 %
Job & Career	5172 5132	3821 3835	1232 1180	119 117	73.88 % 74.73 %	23.82 % 22.99 %	2.30 % 2.28 %
Dating	5040 5113	3645 3758	1258 1244	137 111	72.32 % 73.50 %	24.96 % 24.33 %	2.72 % 2.17 %
Other	5222 4962	4085 3919	995 941	142 102	78.23 % 78.98 %	19.05 % 18.96 %	2.72 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4720 4597	3466 3365	1142 1138	112 94	73.43 % 73.20 %	24.19 % 24.76 %	2.37 % 2.04 %
Outlook Mail	4670 4816	3471 3671	1081 1042	118 103	74.33 % 76.23 %	23.15 % 21.64 %	2.53 % 2.14 %
Yahoo Mail	4766 4767	3591 3614	1049 1048	126 105	75.35 % 75.81 %	22.01 % 21.98 %	2.64 % 2.20 %
AOL Mail	4630 4718	3488 3609	1026 1007	116 102	75.33 % 76.49 %	22.16 % 21.34 %	2.51 % 2.16 %
Mail.com	4843 4694	3741 3673	983 914	119 107	77.25 % 78.25 %	20.30 % 19.47 %	2.46 % 2.28 %
Yandex Mail	4819 4654	3636 3551	1069 1002	114 101	75.45 % 76.30 %	22.18 % 21.53 %	2.37 % 2.17 %
GMX Mail	4755 4610	3565 3483	1065 1027	125 100	74.97 % 75.55 %	22.40 % 22.28 %	2.63 % 2.17 %
Zoho Mail	4707 4735	3631 3698	949 926	127 111	77.14 % 78.10 %	20.16 % 19.56 %	2.70 % 2.34 %
ProtonMail	4638 4580	3624 3630	892 835	122 115	78.14 % 79.26 %	19.23 % 18.23 %	2.63 % 2.51 %
Custom Mail	4727 4559	3749 3656	860 796	118 107	79.31 % 80.19 %	18.19 % 17.46 %	2.50 % 2.35 %
iCloud Mail	4743 4680	3490 3459	1130 1123	123 98	73.58 % 73.91 %	23.82 % 24.00 %	2.59 % 2.09 %
Tuta	4845 4840	3787 3809	938 920	120 111	78.16 % 78.70 %	19.36 % 19.01 %	2.48 % 2.29 %
Juno.com	4791 4625	3767 3687	901 833	123 105	78.63 % 79.72 %	18.81 % 18.01 %	2.57 % 2.27 %
Mailfence	4628 4881	3626 3836	884 933	118 112	78.35 % 78.59 %	19.10 % 19.11 %	2.55 % 2.29 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.