Constant Contact and Kit Email Deliverability Comparison

Constant Contact

Kit

In this comparison, the deliverability of Constant Contact and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.376 76.811	58.851 59.546	16.516 15.637	2.009 1.628

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.06 % 77.52 %	21.35 % 20.36 %	2.60 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5909 6037	4440 4646	1299 1262	170 129	75.14 % 76.96 %	21.98 % 20.90 %	2.88 % 2.14 %
Elektronics	5925 5734	4507 4509	1276 1103	142 122	76.07 % 78.64 %	21.54 % 19.24 %	2.40 % 2.13 %
Entertainment	5885 5794	4452 4426	1281 1248	152 120	75.65 % 76.39 %	21.77 % 21.54 %	2.58 % 2.07 %
Cosmetics & Beauty	6227 5934	4782 4640	1289 1172	156 122	76.79 % 78.19 %	20.70 % 19.75 %	2.51 % 2.06 %
Food & Drink	5860 5909	4417 4558	1298 1222	145 129	75.38 % 77.14 %	22.15 % 20.68 %	2.47 % 2.18 %
Home & Garden	5802 5900	4390 4561	1255 1210	157 129	75.66 % 77.31 %	21.63 % 20.51 %	2.71 % 2.19 %
Finance	6052 5815	4809 4713	1080 982	163 120	79.46 % 81.05 %	17.85 % 16.89 %	2.69 % 2.06 %
Health	5852 5884	4597 4769	1112 989	143 126	78.55 % 81.05 %	19.00 % 16.81 %	2.44 % 2.14 %
Pets	5969 6051	4523 4624	1290 1293	156 134	75.77 % 76.42 %	21.61 % 21.37 %	2.61 % 2.21 %
Sport & Fitness	6013 6014	4597 4628	1262 1258	154 128	76.45 % 76.95 %	20.99 % 20.92 %	2.56 % 2.13 %
Job & Career	5970 6016	4390 4514	1438 1371	142 131	73.53 % 75.03 %	24.09 % 22.79 %	2.38 % 2.18 %
Dating	5874 5987	4241 4416	1471 1447	162 124	72.20 % 73.76 %	25.04 % 24.17 %	2.76 % 2.07 %
Other	6038 5736	4706 4542	1165 1080	167 114	77.94 % 79.18 %	19.29 % 18.83 %	2.77 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5498 5374	4015 3962	1347 1308	136 104	73.03 % 73.73 %	24.50 % 24.34 %	2.47 % 1.94 %
Outlook Mail	5450 5566	4036 4246	1268 1206	146 114	74.06 % 76.28 %	23.27 % 21.67 %	2.68 % 2.05 %
Yahoo Mail	5564 5573	4177 4248	1237 1210	150 115	75.07 % 76.22 %	22.23 % 21.71 %	2.70 % 2.06 %
AOL Mail	5387 5492	4058 4219	1189 1159	140 114	75.33 % 76.82 %	22.07 % 21.10 %	2.60 % 2.08 %
Mail.com	5602 5453	4317 4295	1144 1040	141 118	77.06 % 78.76 %	20.42 % 19.07 %	2.52 % 2.16 %
Yandex Mail	5579 5432	4177 4159	1266 1163	136 110	74.87 % 76.56 %	22.69 % 21.41 %	2.44 % 2.03 %
GMX Mail	5520 5425	4113 4118	1260 1193	147 114	74.51 % 75.91 %	22.83 % 21.99 %	2.66 % 2.10 %
Zoho Mail	5492 5553	4223 4363	1119 1069	150 121	76.89 % 78.57 %	20.38 % 19.25 %	2.73 % 2.18 %
ProtonMail	5503 5414	4269 4308	1086 979	148 127	77.58 % 79.57 %	19.73 % 18.08 %	2.69 % 2.35 %
Custom Mail	5501 5273	4341 4240	1021 914	139 119	78.91 % 80.41 %	18.56 % 17.33 %	2.53 % 2.26 %
iCloud Mail	5570 5457	4087 4062	1338 1286	145 109	73.38 % 74.44 %	24.02 % 23.57 %	2.60 % 2.00 %
Tuta	5715 5719	4450 4521	1120 1075	145 123	77.87 % 79.05 %	19.60 % 18.80 %	2.54 % 2.15 %
Juno.com	5583 5479	4370 4386	1068 975	145 118	78.27 % 80.05 %	19.13 % 17.80 %	2.60 % 2.15 %
Mailfence	5412 5601	4218 4419	1053 1060	141 122	77.94 % 78.90 %	19.46 % 18.93 %	2.61 % 2.18 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.