Constant Contact and Kit Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.675 70.870	351.590 59.155	94.581 9.240	18.504 2.475

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.66 % 83.47 %	20.35 % 13.04 %	3.98 % 3.49 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35727 5419	28052 4672	6347 594	1328 153	78.52 % 86.22 %	17.77 % 10.96 %	3.72 % 2.82 %
Elektronics	35461 5399	27120 4553	7006 653	1335 193	76.48 % 84.33 %	19.76 % 12.09 %	3.76 % 3.57 %
Entertainment	35681 5474	26967 4567	7271 723	1443 184	75.58 % 83.43 %	20.38 % 13.21 %	4.04 % 3.36 %
Cosmetics & Beauty	35744 5397	27021 4495	7307 700	1416 202	75.60 % 83.29 %	20.44 % 12.97 %	3.96 % 3.74 %
Food & Drink	35835 5336	28231 4555	6336 595	1268 186	78.78 % 85.36 %	17.68 % 11.15 %	3.54 % 3.49 %
Home & Garden	35736 5656	28004 4848	6390 632	1342 176	78.36 % 85.71 %	17.88 % 11.17 %	3.76 % 3.11 %
Finance	36106 5244	26129 4237	8451 799	1526 208	72.37 % 80.80 %	23.41 % 15.24 %	4.23 % 3.97 %
Health	35266 5525	25854 4526	7940 779	1472 220	73.31 % 81.92 %	22.51 % 14.10 %	4.17 % 3.98 %
Pets	36215 5343	28096 4543	6755 639	1364 161	77.58 % 85.03 %	18.65 % 11.96 %	3.77 % 3.01 %
Sport & Fitness	36116 5709	26879 4717	7746 803	1491 189	74.42 % 82.62 %	21.45 % 14.07 %	4.13 % 3.31 %
Job & Career	35458 5371	26203 4339	7699 811	1556 221	73.90 % 80.79 %	21.71 % 15.10 %	4.39 % 4.11 %
Dating	36050 5570	25599 4524	8831 850	1620 196	71.01 % 81.22 %	24.50 % 15.26 %	4.49 % 3.52 %
Other	35280 5427	27435 4579	6502 662	1343 186	77.76 % 84.37 %	18.43 % 12.20 %	3.81 % 3.43 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44943 5434	32430 4230	10589 948	1924 256	72.16 % 77.84 %	23.56 % 17.45 %	4.28 % 4.71 %
Outlook Mail	44648 5466	32601 4487	10084 784	1963 195	73.02 % 82.09 %	22.59 % 14.34 %	4.40 % 3.57 %
Yahoo Mail	44741 5430	33650 4481	9288 732	1803 217	75.21 % 82.52 %	20.76 % 13.48 %	4.03 % 4.00 %
AOL Mail	43892 5480	32975 4543	9019 749	1898 188	75.13 % 82.90 %	20.55 % 13.67 %	4.32 % 3.43 %
Mail.com	45122 5555	34478 4664	8886 699	1758 192	76.41 % 83.96 %	19.69 % 12.58 %	3.90 % 3.46 %
Yandex Mail	45262 5623	33399 4613	9950 806	1913 204	73.79 % 82.04 %	21.98 % 14.33 %	4.23 % 3.63 %
GMX Mail	44538 5401	33970 4587	8898 629	1670 185	76.27 % 84.93 %	19.98 % 11.65 %	3.75 % 3.43 %
Zoho Mail	44928 5360	34771 4584	8541 614	1616 162	77.39 % 85.52 %	19.01 % 11.46 %	3.60 % 3.02 %
ProtonMail	45185 5605	34954 4829	8611 608	1620 168	77.36 % 86.16 %	19.06 % 10.85 %	3.59 % 3.00 %
Custom Mail	45252 5428	35527 4684	8116 578	1609 166	78.51 % 86.29 %	17.94 % 10.65 %	3.56 % 3.06 %
iCloud Mail	5341 5431	3987 4295	1053 906	301 230	74.65 % 79.08 %	19.72 % 16.68 %	5.64 % 4.23 %
Tuta	5338 5351	4328 4577	783 613	227 161	81.08 % 85.54 %	14.67 % 11.46 %	4.25 % 3.01 %
Juno.com	5485 5306	4520 4581	763 574	202 151	82.41 % 86.34 %	13.91 % 10.82 %	3.68 % 2.85 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.