Constant Contact and Kit Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.027 44.416	330.244 37.223	90.425 5.651	17.358 1.542

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.39 % 83.81 %	20.64 % 12.72 %	3.96 % 3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33667 3361	26349 2910	6066 364	1252 87	78.26 % 86.58 %	18.02 % 10.83 %	3.72 % 2.59 %
Elektronics	33415 3377	25454 2860	6709 395	1252 122	76.18 % 84.69 %	20.08 % 11.70 %	3.75 % 3.61 %
Entertainment	33654 3442	25335 2884	6954 441	1365 117	75.28 % 83.79 %	20.66 % 12.81 %	4.06 % 3.40 %
Cosmetics & Beauty	33691 3421	25389 2855	6984 435	1318 131	75.36 % 83.46 %	20.73 % 12.72 %	3.91 % 3.83 %
Food & Drink	33730 3326	26488 2853	6044 358	1198 115	78.53 % 85.78 %	17.92 % 10.76 %	3.55 % 3.46 %
Home & Garden	33744 3577	26361 3070	6115 387	1268 120	78.12 % 85.83 %	18.12 % 10.82 %	3.76 % 3.35 %
Finance	34034 3282	24516 2664	8084 486	1434 132	72.03 % 81.17 %	23.75 % 14.81 %	4.21 % 4.02 %
Health	33220 3448	24247 2836	7604 472	1369 140	72.99 % 82.25 %	22.89 % 13.69 %	4.12 % 4.06 %
Pets	34152 3305	26407 2824	6455 386	1290 95	77.32 % 85.45 %	18.90 % 11.68 %	3.78 % 2.87 %
Sport & Fitness	34038 3596	25245 2991	7395 495	1398 110	74.17 % 83.18 %	21.73 % 13.77 %	4.11 % 3.06 %
Job & Career	33428 3377	24634 2745	7343 497	1451 135	73.69 % 81.29 %	21.97 % 14.72 %	4.34 % 4.00 %
Dating	34008 3528	24034 2873	8468 526	1506 129	70.67 % 81.43 %	24.90 % 14.91 %	4.43 % 3.66 %
Other	33246 3376	25785 2858	6204 409	1257 109	77.56 % 84.66 %	18.66 % 12.11 %	3.78 % 3.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42858 3407	30887 2669	10167 586	1804 152	72.07 % 78.34 %	23.72 % 17.20 %	4.21 % 4.46 %
Outlook Mail	42630 3397	31015 2807	9740 476	1875 114	72.75 % 82.63 %	22.85 % 14.01 %	4.40 % 3.36 %
Yahoo Mail	42656 3466	31978 2863	8946 453	1732 150	74.97 % 82.60 %	20.97 % 13.07 %	4.06 % 4.33 %
AOL Mail	41862 3328	31371 2760	8692 448	1799 120	74.94 % 82.93 %	20.76 % 13.46 %	4.30 % 3.61 %
Mail.com	43040 3516	32797 2966	8571 429	1672 121	76.20 % 84.36 %	19.91 % 12.20 %	3.88 % 3.44 %
Yandex Mail	43141 3515	31731 2901	9594 489	1816 125	73.55 % 82.53 %	22.24 % 13.91 %	4.21 % 3.56 %
GMX Mail	42456 3380	32271 2895	8603 382	1582 103	76.01 % 85.65 %	20.26 % 11.30 %	3.73 % 3.05 %
Zoho Mail	42893 3340	33094 2867	8256 377	1543 96	77.15 % 85.84 %	19.25 % 11.29 %	3.60 % 2.87 %
ProtonMail	43164 3548	33274 3058	8345 378	1545 112	77.09 % 86.19 %	19.33 % 10.65 %	3.58 % 3.16 %
Custom Mail	43176 3393	33800 2934	7842 350	1534 109	78.28 % 86.47 %	18.16 % 10.32 %	3.55 % 3.21 %
iCloud Mail	3319 3427	2465 2715	667 562	187 150	74.27 % 79.22 %	20.10 % 16.40 %	5.63 % 4.38 %
Tuta	3385 3335	2739 2867	508 369	138 99	80.92 % 85.97 %	15.01 % 11.06 %	4.08 % 2.97 %
Juno.com	3447 3364	2822 2921	494 352	131 91	81.87 % 86.83 %	14.33 % 10.46 %	3.80 % 2.71 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.