Constant Contact and Kit Email Deliverability Comparison

Constant Contact

Kit

In this comparison, the deliverability of Constant Contact and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.377 76.532	59.263 59.301	16.280 15.612	1.834 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 77.49 %	21.04 % 20.40 %	2.37 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6015 5912	4543 4544	1315 1241	157 127	75.53 % 76.86 %	21.86 % 20.99 %	2.61 % 2.15 %
Elektronics	5993 5766	4631 4517	1231 1128	131 121	77.27 % 78.34 %	20.54 % 19.56 %	2.19 % 2.10 %
Entertainment	5899 5963	4481 4535	1279 1304	139 124	75.96 % 76.05 %	21.68 % 21.87 %	2.36 % 2.08 %
Cosmetics & Beauty	6021 5998	4690 4673	1197 1202	134 123	77.89 % 77.91 %	19.88 % 20.04 %	2.23 % 2.05 %
Food & Drink	5782 5958	4401 4579	1246 1250	135 129	76.12 % 76.85 %	21.55 % 20.98 %	2.33 % 2.17 %
Home & Garden	5876 5970	4474 4625	1257 1217	145 128	76.14 % 77.47 %	21.39 % 20.39 %	2.47 % 2.14 %
Finance	6015 5740	4788 4653	1078 968	149 119	79.60 % 81.06 %	17.92 % 16.86 %	2.48 % 2.07 %
Health	5920 5751	4696 4689	1090 936	134 126	79.32 % 81.53 %	18.41 % 16.28 %	2.26 % 2.19 %
Pets	5977 5989	4543 4607	1286 1252	148 130	76.01 % 76.92 %	21.52 % 20.90 %	2.48 % 2.17 %
Sport & Fitness	5999 5853	4594 4490	1265 1239	140 124	76.58 % 76.71 %	21.09 % 21.17 %	2.33 % 2.12 %
Job & Career	6103 5995	4526 4501	1440 1360	137 134	74.16 % 75.08 %	23.59 % 22.69 %	2.24 % 2.24 %
Dating	5847 5933	4248 4377	1457 1430	142 126	72.65 % 73.77 %	24.92 % 24.10 %	2.43 % 2.12 %
Other	5930 5704	4648 4511	1139 1085	143 108	78.38 % 79.08 %	19.21 % 19.02 %	2.41 % 1.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5633 5520	4144 4092	1357 1319	132 109	73.57 % 74.13 %	24.09 % 23.89 %	2.34 % 1.97 %
Outlook Mail	5493 5479	4102 4158	1261 1211	130 110	74.68 % 75.89 %	22.96 % 22.10 %	2.37 % 2.01 %
Yahoo Mail	5663 5595	4284 4278	1244 1203	135 114	75.65 % 76.46 %	21.97 % 21.50 %	2.38 % 2.04 %
AOL Mail	5531 5586	4203 4286	1194 1184	134 116	75.99 % 76.73 %	21.59 % 21.20 %	2.42 % 2.08 %
Mail.com	5532 5302	4291 4177	1112 1014	129 111	77.57 % 78.78 %	20.10 % 19.12 %	2.33 % 2.09 %
Yandex Mail	5570 5317	4223 4061	1221 1150	126 106	75.82 % 76.38 %	21.92 % 21.63 %	2.26 % 1.99 %
GMX Mail	5556 5513	4157 4162	1266 1232	133 119	74.82 % 75.49 %	22.79 % 22.35 %	2.39 % 2.16 %
Zoho Mail	5370 5551	4153 4352	1083 1075	134 124	77.34 % 78.40 %	20.17 % 19.37 %	2.50 % 2.23 %
ProtonMail	5485 5360	4281 4252	1066 985	138 123	78.05 % 79.33 %	19.43 % 18.38 %	2.52 % 2.29 %
Custom Mail	5348 5286	4248 4241	976 931	124 114	79.43 % 80.23 %	18.25 % 17.61 %	2.32 % 2.16 %
iCloud Mail	5411 5371	3976 3988	1307 1275	128 108	73.48 % 74.25 %	24.15 % 23.74 %	2.37 % 2.01 %
Tuta	5676 5665	4454 4487	1096 1057	126 121	78.47 % 79.21 %	19.31 % 18.66 %	2.22 % 2.14 %
Juno.com	5700 5545	4490 4458	1073 967	137 120	78.77 % 80.40 %	18.82 % 17.44 %	2.40 % 2.16 %
Mailfence	5409 5442	4257 4309	1024 1009	128 124	78.70 % 79.18 %	18.93 % 18.54 %	2.37 % 2.28 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.