Constant Contact and Kit Email Deliverability Comparison

Constant Contact

Kit

In this comparison, the deliverability of Constant Contact and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Constant Contact than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.973 64.199	50.112 50.227	12.784 13.019	1.666 1.456

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Constant Contact beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.33 % 78.24 %	19.98 % 20.28 %	2.60 % 2.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Constant Contact is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4680 4862	3647 3822	974 1000	124 109	77.93 % 78.61 %	20.81 % 20.57 %	2.65 % 2.24 %
Elektronics	4774 4984	3773 3908	914 1013	123 108	79.03 % 78.41 %	19.15 % 20.33 %	2.58 % 2.17 %
Entertainment	5102 4853	3988 3776	1000 989	132 107	78.17 % 77.81 %	19.60 % 20.38 %	2.59 % 2.20 %
Cosmetics & Beauty	4883 5017	3826 3966	990 993	129 104	78.35 % 79.05 %	20.27 % 19.79 %	2.64 % 2.07 %
Food & Drink	4863 5051	3797 3933	1008 1035	118 118	78.08 % 77.87 %	20.73 % 20.49 %	2.43 % 2.34 %
Home & Garden	4976 5055	3888 3884	1016 1076	127 110	78.14 % 76.83 %	20.42 % 21.29 %	2.55 % 2.18 %
Finance	4956 4966	4015 4011	842 878	140 110	81.01 % 80.77 %	16.99 % 17.68 %	2.82 % 2.22 %
Health	4983 4914	4004 3940	896 895	132 111	80.35 % 80.18 %	17.98 % 18.21 %	2.65 % 2.26 %
Pets	4968 4915	3895 3818	981 1026	132 117	78.40 % 77.68 %	19.75 % 20.87 %	2.66 % 2.38 %
Sport & Fitness	4949 4988	3848 3921	1006 980	133 119	77.75 % 78.61 %	20.33 % 19.65 %	2.69 % 2.39 %
Job & Career	5031 4740	3865 3634	1084 1027	130 110	76.82 % 76.67 %	21.55 % 21.67 %	2.58 % 2.32 %
Dating	4880 4881	3655 3693	1140 1123	122 114	74.90 % 75.66 %	23.36 % 23.01 %	2.50 % 2.34 %
Other	4928 4973	3911 3921	933 984	124 119	79.36 % 78.85 %	18.93 % 19.79 %	2.52 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Constant Contact is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4709 4621	3594 3520	1032 1032	117 101	76.32 % 76.17 %	21.92 % 22.33 %	2.48 % 2.19 %
Outlook Mail	4505 4643	3463 3600	966 962	120 103	76.87 % 77.54 %	21.44 % 20.72 %	2.66 % 2.22 %
Yahoo Mail	4762 4629	3699 3586	1007 959	124 102	77.68 % 77.47 %	21.15 % 20.72 %	2.60 % 2.20 %
AOL Mail	4603 4734	3576 3681	946 982	121 107	77.69 % 77.76 %	20.55 % 20.74 %	2.63 % 2.26 %
Mail.com	4887 4748	3873 3796	937 878	128 107	79.25 % 79.95 %	19.17 % 18.49 %	2.62 % 2.25 %
Yandex Mail	4565 4825	3565 3737	953 1026	126 116	78.09 % 77.45 %	20.88 % 21.26 %	2.76 % 2.40 %
GMX Mail	4561 4693	3484 3627	986 1016	115 103	76.39 % 77.29 %	21.62 % 21.65 %	2.52 % 2.19 %
Zoho Mail	4795 4655	3814 3691	899 910	127 104	79.54 % 79.29 %	18.75 % 19.55 %	2.65 % 2.23 %
ProtonMail	4616 4660	3720 3707	833 897	116 107	80.59 % 79.55 %	18.05 % 19.25 %	2.51 % 2.30 %
Custom Mail	4732 4697	3784 3769	865 863	126 109	79.97 % 80.24 %	18.28 % 18.37 %	2.66 % 2.32 %
iCloud Mail	4639 4629	3554 3466	1020 1071	125 111	76.61 % 74.88 %	21.99 % 23.14 %	2.69 % 2.40 %
Tuta	4582 4831	3641 3840	861 935	117 109	79.46 % 79.49 %	18.79 % 19.35 %	2.55 % 2.26 %
Juno.com	4724 4702	3767 3744	848 885	120 111	79.74 % 79.63 %	17.95 % 18.82 %	2.54 % 2.36 %
Mailfence	3293 3132	2578 2463	631 603	84 66	78.29 % 78.64 %	19.16 % 19.25 %	2.55 % 2.11 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.