Constant Contact and Kit Email Deliverability Comparison

Constant Contact

Kit

In this comparison, the deliverability of Constant Contact and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.852 65.946	49.870 51.041	14.151 13.503	1.831 1.402

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.73 % 77.40 %	21.49 % 20.48 %	2.78 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4975 4980	3735 3830	1093 1049	147 101	75.08 % 76.91 %	21.97 % 21.06 %	2.95 % 2.03 %
Elektronics	5013 5025	3808 3920	1072 1000	133 105	75.96 % 78.01 %	21.38 % 19.90 %	2.65 % 2.09 %
Entertainment	5191 4935	3918 3777	1130 1052	143 106	75.48 % 76.53 %	21.77 % 21.32 %	2.75 % 2.15 %
Cosmetics & Beauty	5249 5214	3970 4061	1140 1045	139 108	75.63 % 77.89 %	21.72 % 20.04 %	2.65 % 2.07 %
Food & Drink	5000 5131	3762 3948	1109 1067	129 116	75.24 % 76.94 %	22.18 % 20.80 %	2.58 % 2.26 %
Home & Garden	4940 5101	3732 3921	1070 1072	138 108	75.55 % 76.87 %	21.66 % 21.02 %	2.79 % 2.12 %
Finance	5044 5025	4011 4072	884 855	149 98	79.52 % 81.03 %	17.53 % 17.01 %	2.95 % 1.95 %
Health	4973 5187	3925 4184	909 895	139 108	78.93 % 80.66 %	18.28 % 17.25 %	2.80 % 2.08 %
Pets	5123 5110	3874 3890	1104 1104	145 116	75.62 % 76.13 %	21.55 % 21.60 %	2.83 % 2.27 %
Sport & Fitness	5167 5292	3923 4096	1099 1076	145 120	75.92 % 77.40 %	21.27 % 20.33 %	2.81 % 2.27 %
Job & Career	5053 4926	3688 3681	1236 1140	129 105	72.99 % 74.73 %	24.46 % 23.14 %	2.55 % 2.13 %
Dating	4989 5051	3562 3729	1285 1216	142 106	71.40 % 73.83 %	25.76 % 24.07 %	2.85 % 2.10 %
Other	5135 4969	3962 3932	1020 932	153 105	77.16 % 79.13 %	19.86 % 18.76 %	2.98 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4661 4680	3403 3457	1140 1133	118 90	73.01 % 73.87 %	24.46 % 24.21 %	2.53 % 1.92 %
Outlook Mail	4542 4799	3334 3678	1076 1022	132 99	73.40 % 76.64 %	23.69 % 21.30 %	2.91 % 2.06 %
Yahoo Mail	4750 4717	3536 3592	1078 1026	136 99	74.44 % 76.15 %	22.69 % 21.75 %	2.86 % 2.10 %
AOL Mail	4611 4718	3443 3624	1035 996	133 98	74.67 % 76.81 %	22.45 % 21.11 %	2.88 % 2.08 %
Mail.com	4915 4728	3772 3731	1008 895	135 102	76.74 % 78.91 %	20.51 % 18.93 %	2.75 % 2.16 %
Yandex Mail	4699 4695	3509 3578	1063 1013	127 104	74.68 % 76.21 %	22.62 % 21.58 %	2.70 % 2.22 %
GMX Mail	4698 4634	3479 3514	1089 1028	130 92	74.05 % 75.83 %	23.18 % 22.18 %	2.77 % 1.99 %
Zoho Mail	4864 4700	3739 3697	987 903	138 100	76.87 % 78.66 %	20.29 % 19.21 %	2.84 % 2.13 %
ProtonMail	4644 4492	3616 3564	900 825	128 103	77.86 % 79.34 %	19.38 % 18.37 %	2.76 % 2.29 %
Custom Mail	4787 4608	3739 3690	918 815	130 103	78.11 % 80.08 %	19.18 % 17.69 %	2.72 % 2.24 %
iCloud Mail	4580 4781	3334 3518	1110 1161	136 102	72.79 % 73.58 %	24.24 % 24.28 %	2.97 % 2.13 %
Tuta	4732 4851	3672 3837	923 913	137 101	77.60 % 79.10 %	19.51 % 18.82 %	2.90 % 2.08 %
Juno.com	4659 4656	3633 3697	902 856	124 103	77.98 % 79.40 %	19.36 % 18.38 %	2.66 % 2.21 %
Mailfence	4710 4887	3661 3864	922 917	127 106	77.73 % 79.07 %	19.58 % 18.76 %	2.70 % 2.17 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.