Kit and ActiveCampaign Email Deliverability Comparison

Kit

ActiveCampaign

In this comparison, the deliverability of Kit and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.756 65.698	50.741 50.460	13.544 13.735	1.471 1.503

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.17 % 76.81 %	20.60 % 20.91 %	2.24 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5239 5166	4006 3985	1114 1073	119 108	76.46 % 77.14 %	21.26 % 20.77 %	2.27 % 2.09 %
Elektronics	4893 4926	3832 3823	952 990	109 113	78.32 % 77.61 %	19.46 % 20.10 %	2.23 % 2.29 %
Entertainment	4949 5061	3761 3874	1078 1068	110 119	76.00 % 76.55 %	21.78 % 21.10 %	2.22 % 2.35 %
Cosmetics & Beauty	5035 5149	3924 3971	1001 1068	110 110	77.93 % 77.12 %	19.88 % 20.74 %	2.18 % 2.14 %
Food & Drink	5037 5103	3867 3929	1052 1060	118 114	76.77 % 76.99 %	20.89 % 20.77 %	2.34 % 2.23 %
Home & Garden	5043 5195	3881 3997	1047 1077	115 121	76.96 % 76.94 %	20.76 % 20.73 %	2.28 % 2.33 %
Finance	4986 4834	4022 3876	856 848	108 110	80.67 % 80.18 %	17.17 % 17.54 %	2.17 % 2.28 %
Health	5053 5070	4082 4071	860 886	111 113	80.78 % 80.30 %	17.02 % 17.48 %	2.20 % 2.23 %
Pets	5179 5034	3930 3824	1126 1091	123 119	75.88 % 75.96 %	21.74 % 21.67 %	2.37 % 2.36 %
Sport & Fitness	5135 4968	3924 3760	1093 1092	118 116	76.42 % 75.68 %	21.29 % 21.98 %	2.30 % 2.33 %
Job & Career	5132 5044	3835 3729	1180 1189	117 126	74.73 % 73.93 %	22.99 % 23.57 %	2.28 % 2.50 %
Dating	5113 5037	3758 3653	1244 1262	111 122	73.50 % 72.52 %	24.33 % 25.05 %	2.17 % 2.42 %
Other	4962 5111	3919 3968	941 1031	102 112	78.98 % 77.64 %	18.96 % 20.17 %	2.06 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4597 4826	3365 3540	1138 1172	94 114	73.20 % 73.35 %	24.76 % 24.29 %	2.04 % 2.36 %
Outlook Mail	4816 4746	3671 3532	1042 1097	103 117	76.23 % 74.42 %	21.64 % 23.11 %	2.14 % 2.47 %
Yahoo Mail	4767 4525	3614 3415	1048 1005	105 105	75.81 % 75.47 %	21.98 % 22.21 %	2.20 % 2.32 %
AOL Mail	4718 4742	3609 3626	1007 1012	102 104	76.49 % 76.47 %	21.34 % 21.34 %	2.16 % 2.19 %
Mail.com	4694 4707	3673 3690	914 910	107 107	78.25 % 78.39 %	19.47 % 19.33 %	2.28 % 2.27 %
Yandex Mail	4654 4680	3551 3532	1002 1047	101 101	76.30 % 75.47 %	21.53 % 22.37 %	2.17 % 2.16 %
GMX Mail	4610 4495	3483 3358	1027 1037	100 100	75.55 % 74.71 %	22.28 % 23.07 %	2.17 % 2.22 %
Zoho Mail	4735 4548	3698 3554	926 892	111 102	78.10 % 78.14 %	19.56 % 19.61 %	2.34 % 2.24 %
ProtonMail	4580 4720	3630 3672	835 942	115 106	79.26 % 77.80 %	18.23 % 19.96 %	2.51 % 2.25 %
Custom Mail	4559 4727	3656 3759	796 864	107 104	80.19 % 79.52 %	17.46 % 18.28 %	2.35 % 2.20 %
iCloud Mail	4680 4782	3459 3530	1123 1143	98 109	73.91 % 73.82 %	24.00 % 23.90 %	2.09 % 2.28 %
Tuta	4840 4700	3809 3731	920 865	111 104	78.70 % 79.38 %	19.01 % 18.40 %	2.29 % 2.21 %
Juno.com	4625 4660	3687 3702	833 852	105 106	79.72 % 79.44 %	18.01 % 18.28 %	2.27 % 2.27 %
Mailfence	4881 4840	3836 3819	933 897	112 124	78.59 % 78.90 %	19.11 % 18.53 %	2.29 % 2.56 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.