Kit and ActiveCampaign Email Deliverability Comparison

Kit

ActiveCampaign

In this comparison, the deliverability of Kit and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.911 64.940	50.481 49.739	13.230 13.801	1.420 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.77 % 76.59 %	20.38 % 21.25 %	2.19 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4894 5001	3792 3823	1020 1069	105 115	77.48 % 76.44 %	20.84 % 21.38 %	2.15 % 2.30 %
Elektronics	5030 4986	3922 3852	1020 1026	105 130	77.97 % 77.26 %	20.28 % 20.58 %	2.09 % 2.61 %
Entertainment	4908 5015	3808 3787	1006 1116	106 133	77.59 % 75.51 %	20.50 % 22.25 %	2.16 % 2.65 %
Cosmetics & Beauty	5065 4970	3980 3874	1006 1014	100 110	78.58 % 77.95 %	19.86 % 20.40 %	1.97 % 2.21 %
Food & Drink	4988 5016	3861 3815	1016 1086	114 136	77.41 % 76.06 %	20.37 % 21.65 %	2.29 % 2.71 %
Home & Garden	5048 5056	3865 3884	1080 1062	107 137	76.56 % 76.82 %	21.39 % 21.00 %	2.12 % 2.71 %
Finance	4952 5019	3998 3982	864 933	108 130	80.74 % 79.34 %	17.45 % 18.59 %	2.18 % 2.59 %
Health	5084 4975	4083 3958	910 912	110 127	80.31 % 79.56 %	17.90 % 18.33 %	2.16 % 2.55 %
Pets	5014 5071	3851 3878	1061 1089	118 130	76.80 % 76.47 %	21.16 % 21.48 %	2.35 % 2.56 %
Sport & Fitness	5062 5056	3947 3827	1014 1131	115 129	77.97 % 75.69 %	20.03 % 22.37 %	2.27 % 2.55 %
Job & Career	4864 4751	3697 3524	1084 1104	107 128	76.01 % 74.17 %	22.29 % 23.24 %	2.20 % 2.69 %
Dating	5008 4977	3728 3644	1187 1211	111 138	74.44 % 73.22 %	23.70 % 24.33 %	2.22 % 2.77 %
Other	4994 5047	3949 3891	962 1048	114 120	79.07 % 77.10 %	19.26 % 20.76 %	2.28 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4615 4841	3460 3583	1070 1164	95 126	74.97 % 74.01 %	23.19 % 24.04 %	2.06 % 2.60 %
Outlook Mail	4732 4679	3659 3527	972 1049	106 127	77.32 % 75.38 %	20.54 % 22.42 %	2.24 % 2.71 %
Yahoo Mail	4596 4682	3525 3524	976 1044	99 120	76.70 % 75.27 %	21.24 % 22.30 %	2.15 % 2.56 %
AOL Mail	4786 4652	3707 3532	993 1017	103 115	77.46 % 75.92 %	20.75 % 21.86 %	2.15 % 2.47 %
Mail.com	4724 4684	3756 3591	884 982	104 128	79.51 % 76.67 %	18.71 % 20.96 %	2.20 % 2.73 %
Yandex Mail	4809 4844	3687 3664	1032 1078	108 119	76.67 % 75.64 %	21.46 % 22.25 %	2.25 % 2.46 %
GMX Mail	4636 4614	3545 3442	1018 1074	99 117	76.47 % 74.60 %	21.96 % 23.28 %	2.14 % 2.54 %
Zoho Mail	4604 4756	3626 3713	901 952	98 113	78.76 % 78.07 %	19.57 % 20.02 %	2.13 % 2.38 %
ProtonMail	4602 4769	3648 3718	873 957	100 120	79.27 % 77.96 %	18.97 % 20.07 %	2.17 % 2.52 %
Custom Mail	4653 4634	3729 3667	838 889	107 120	80.14 % 79.13 %	18.01 % 19.18 %	2.30 % 2.59 %
iCloud Mail	4683 4720	3462 3484	1135 1121	105 118	73.93 % 73.81 %	24.24 % 23.75 %	2.24 % 2.50 %
Tuta	4804 4581	3807 3610	907 871	107 114	79.25 % 78.80 %	18.88 % 19.01 %	2.23 % 2.49 %
Juno.com	4682 4573	3714 3612	883 870	108 120	79.33 % 78.99 %	18.86 % 19.02 %	2.31 % 2.62 %
Mailfence	3985 3911	3156 3072	748 733	81 106	79.20 % 78.55 %	18.77 % 18.74 %	2.03 % 2.71 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.