Kit and ActiveCampaign Email Deliverability Comparison

Kit

ActiveCampaign

In this comparison, the deliverability of Kit and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.643 75.996	59.459 58.044	15.559 16.148	1.625 1.804

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 76.38 %	20.30 % 21.25 %	2.12 % 2.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5965 5927	4577 4545	1261 1249	127 133	76.73 % 76.68 %	21.14 % 21.07 %	2.13 % 2.24 %
Elektronics	5786 5700	4548 4400	1115 1166	123 134	78.60 % 77.19 %	19.27 % 20.46 %	2.13 % 2.35 %
Entertainment	5907 5782	4528 4399	1255 1244	124 139	76.65 % 76.08 %	21.25 % 21.52 %	2.10 % 2.40 %
Cosmetics & Beauty	5954 6078	4658 4643	1174 1293	122 142	78.23 % 76.39 %	19.72 % 21.27 %	2.05 % 2.34 %
Food & Drink	5862 5845	4516 4459	1216 1252	130 134	77.04 % 76.29 %	20.74 % 21.42 %	2.22 % 2.29 %
Home & Garden	5934 5863	4595 4483	1212 1239	127 141	77.44 % 76.46 %	20.42 % 21.13 %	2.14 % 2.40 %
Finance	5829 5756	4725 4596	983 1017	121 143	81.06 % 79.85 %	16.86 % 17.67 %	2.08 % 2.48 %
Health	5875 5689	4778 4541	974 1022	123 126	81.33 % 79.82 %	16.58 % 17.96 %	2.09 % 2.21 %
Pets	5980 5879	4592 4455	1254 1285	134 139	76.79 % 75.78 %	20.97 % 21.86 %	2.24 % 2.36 %
Sport & Fitness	5886 5831	4519 4427	1239 1266	128 138	76.78 % 75.92 %	21.05 % 21.71 %	2.17 % 2.37 %
Job & Career	5933 5813	4448 4284	1357 1383	128 146	74.97 % 73.70 %	22.87 % 23.79 %	2.16 % 2.51 %
Dating	5976 5955	4407 4267	1442 1539	127 149	73.74 % 71.65 %	24.13 % 25.84 %	2.13 % 2.50 %
Other	5756 5878	4568 4545	1077 1193	111 140	79.36 % 77.32 %	18.71 % 20.30 %	1.93 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5467 5497	4033 4001	1326 1364	108 132	73.77 % 72.79 %	24.25 % 24.81 %	1.98 % 2.40 %
Outlook Mail	5472 5437	4181 4014	1179 1292	112 131	76.41 % 73.83 %	21.55 % 23.76 %	2.05 % 2.41 %
Yahoo Mail	5648 5457	4305 4103	1227 1225	116 129	76.22 % 75.19 %	21.72 % 22.45 %	2.05 % 2.36 %
AOL Mail	5541 5524	4253 4217	1175 1174	113 133	76.76 % 76.34 %	21.21 % 21.25 %	2.04 % 2.41 %
Mail.com	5406 5527	4261 4311	1028 1090	117 126	78.82 % 78.00 %	19.02 % 19.72 %	2.16 % 2.28 %
Yandex Mail	5401 5404	4145 4054	1149 1226	107 124	76.75 % 75.02 %	21.27 % 22.69 %	1.98 % 2.29 %
GMX Mail	5515 5198	4185 3861	1210 1214	120 123	75.88 % 74.28 %	21.94 % 23.36 %	2.18 % 2.37 %
Zoho Mail	5463 5307	4294 4119	1049 1060	120 128	78.60 % 77.61 %	19.20 % 19.97 %	2.20 % 2.41 %
ProtonMail	5329 5495	4237 4266	970 1100	122 129	79.51 % 77.63 %	18.20 % 20.02 %	2.29 % 2.35 %
Custom Mail	5258 5522	4221 4365	918 1022	119 135	80.28 % 79.05 %	17.46 % 18.51 %	2.26 % 2.44 %
iCloud Mail	5465 5492	4065 4015	1291 1349	109 128	74.38 % 73.11 %	23.62 % 24.56 %	1.99 % 2.33 %
Tuta	5744 5287	4555 4168	1065 998	124 121	79.30 % 78.83 %	18.54 % 18.88 %	2.16 % 2.29 %
Juno.com	5446 5453	4372 4310	955 1014	119 129	80.28 % 79.04 %	17.54 % 18.60 %	2.19 % 2.37 %
Mailfence	5488 5396	4352 4240	1017 1020	119 136	79.30 % 78.58 %	18.53 % 18.90 %	2.17 % 2.52 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.