Kit and ActiveCampaign Email Deliverability Comparison

Kit

ActiveCampaign

In this comparison, the deliverability of Kit and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.683 76.215	58.899 57.957	16.076 16.389	1.708 1.869

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 76.04 %	20.96 % 21.50 %	2.23 % 2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5932 6076	4520 4627	1281 1305	131 144	76.20 % 76.15 %	21.59 % 21.48 %	2.21 % 2.37 %
Elektronics	5792 5741	4489 4424	1175 1185	128 132	77.50 % 77.06 %	20.29 % 20.64 %	2.21 % 2.30 %
Entertainment	6042 5813	4560 4380	1351 1288	131 145	75.47 % 75.35 %	22.36 % 22.16 %	2.17 % 2.49 %
Cosmetics & Beauty	5974 6061	4627 4607	1223 1302	124 152	77.45 % 76.01 %	20.47 % 21.48 %	2.08 % 2.51 %
Food & Drink	5990 5803	4558 4391	1296 1271	136 141	76.09 % 75.67 %	21.64 % 21.90 %	2.27 % 2.43 %
Home & Garden	5907 5774	4534 4370	1241 1265	132 139	76.76 % 75.68 %	21.01 % 21.91 %	2.23 % 2.41 %
Finance	5839 5808	4674 4616	1031 1042	134 150	80.05 % 79.48 %	17.66 % 17.94 %	2.29 % 2.58 %
Health	5627 5663	4576 4489	922 1037	129 137	81.32 % 79.27 %	16.39 % 18.31 %	2.29 % 2.42 %
Pets	6015 5910	4583 4484	1299 1284	133 142	76.19 % 75.87 %	21.60 % 21.73 %	2.21 % 2.40 %
Sport & Fitness	5868 5838	4457 4419	1278 1281	133 138	75.95 % 75.69 %	21.78 % 21.94 %	2.27 % 2.36 %
Job & Career	5988 5723	4460 4218	1387 1353	141 152	74.48 % 73.70 %	23.16 % 23.64 %	2.35 % 2.66 %
Dating	5981 6135	4379 4398	1470 1590	132 147	73.22 % 71.69 %	24.58 % 25.92 %	2.21 % 2.40 %
Other	5728 5870	4482 4534	1122 1186	124 150	78.25 % 77.24 %	19.59 % 20.20 %	2.16 % 2.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5589 5542	4115 4004	1354 1396	120 142	73.63 % 72.25 %	24.23 % 25.19 %	2.15 % 2.56 %
Outlook Mail	5466 5592	4102 4124	1244 1339	120 129	75.05 % 73.75 %	22.76 % 23.94 %	2.20 % 2.31 %
Yahoo Mail	5405 5486	4114 4137	1174 1215	117 134	76.11 % 75.41 %	21.72 % 22.15 %	2.16 % 2.44 %
AOL Mail	5633 5570	4293 4212	1218 1214	122 144	76.21 % 75.62 %	21.62 % 21.80 %	2.17 % 2.59 %
Mail.com	5329 5533	4167 4282	1045 1120	117 131	78.19 % 77.39 %	19.61 % 20.24 %	2.20 % 2.37 %
Yandex Mail	5352 5422	4035 4063	1210 1224	107 135	75.39 % 74.94 %	22.61 % 22.57 %	2.00 % 2.49 %
GMX Mail	5481 5281	4090 3935	1266 1216	125 130	74.62 % 74.51 %	23.10 % 23.03 %	2.28 % 2.46 %
Zoho Mail	5500 5314	4280 4099	1089 1081	131 134	77.82 % 77.14 %	19.80 % 20.34 %	2.38 % 2.52 %
ProtonMail	5513 5424	4323 4192	1060 1104	130 128	78.41 % 77.29 %	19.23 % 20.35 %	2.36 % 2.36 %
Custom Mail	5347 5552	4249 4396	975 1022	123 134	79.47 % 79.18 %	18.23 % 18.41 %	2.30 % 2.41 %
iCloud Mail	5314 5469	3905 3974	1295 1367	114 128	73.49 % 72.66 %	24.37 % 25.00 %	2.15 % 2.34 %
Tuta	5620 5324	4418 4181	1074 1015	128 128	78.61 % 78.53 %	19.11 % 19.06 %	2.28 % 2.40 %
Juno.com	5656 5371	4511 4216	1023 1027	122 128	79.76 % 78.50 %	18.09 % 19.12 %	2.16 % 2.38 %
Mailfence	5478 5335	4297 4142	1049 1049	132 144	78.44 % 77.64 %	19.15 % 19.66 %	2.41 % 2.70 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.