Kit and ActiveCampaign Email Deliverability Comparison

Kit

ActiveCampaign

In this comparison, the deliverability of Kit and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.532 76.246	59.301 58.632	15.612 15.921	1.619 1.693

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.49 % 76.90 %	20.40 % 20.88 %	2.12 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5912 6048	4544 4661	1241 1256	127 131	76.86 % 77.07 %	20.99 % 20.77 %	2.15 % 2.17 %
Elektronics	5766 5818	4517 4526	1128 1167	121 125	78.34 % 77.79 %	19.56 % 20.06 %	2.10 % 2.15 %
Entertainment	5963 5749	4535 4396	1304 1224	124 129	76.05 % 76.47 %	21.87 % 21.29 %	2.08 % 2.24 %
Cosmetics & Beauty	5998 6089	4673 4680	1202 1273	123 136	77.91 % 76.86 %	20.04 % 20.91 %	2.05 % 2.23 %
Food & Drink	5958 5809	4579 4459	1250 1224	129 126	76.85 % 76.76 %	20.98 % 21.07 %	2.17 % 2.17 %
Home & Garden	5970 5785	4625 4444	1217 1218	128 123	77.47 % 76.82 %	20.39 % 21.05 %	2.14 % 2.13 %
Finance	5740 5829	4653 4682	968 1011	119 136	81.06 % 80.32 %	16.86 % 17.34 %	2.07 % 2.33 %
Health	5751 5680	4689 4544	936 1012	126 124	81.53 % 80.00 %	16.28 % 17.82 %	2.19 % 2.18 %
Pets	5989 5845	4607 4487	1252 1233	130 125	76.92 % 76.77 %	20.90 % 21.09 %	2.17 % 2.14 %
Sport & Fitness	5853 5893	4490 4522	1239 1243	124 128	76.71 % 76.74 %	21.17 % 21.09 %	2.12 % 2.17 %
Job & Career	5995 5760	4501 4272	1360 1350	134 138	75.08 % 74.17 %	22.69 % 23.44 %	2.24 % 2.40 %
Dating	5933 6089	4377 4399	1430 1552	126 138	73.77 % 72.25 %	24.10 % 25.49 %	2.12 % 2.27 %
Other	5704 5852	4511 4560	1085 1158	108 134	79.08 % 77.92 %	19.02 % 19.79 %	1.89 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5520 5438	4092 3964	1319 1347	109 127	74.13 % 72.89 %	23.89 % 24.77 %	1.97 % 2.34 %
Outlook Mail	5479 5533	4158 4134	1211 1281	110 118	75.89 % 74.72 %	22.10 % 23.15 %	2.01 % 2.13 %
Yahoo Mail	5595 5511	4278 4194	1203 1189	114 128	76.46 % 76.10 %	21.50 % 21.58 %	2.04 % 2.32 %
AOL Mail	5586 5526	4286 4228	1184 1172	116 126	76.73 % 76.51 %	21.20 % 21.21 %	2.08 % 2.28 %
Mail.com	5302 5610	4177 4397	1014 1092	111 121	78.78 % 78.38 %	19.12 % 19.47 %	2.09 % 2.16 %
Yandex Mail	5317 5450	4061 4125	1150 1206	106 119	76.38 % 75.69 %	21.63 % 22.13 %	1.99 % 2.18 %
GMX Mail	5513 5265	4162 3953	1232 1193	119 119	75.49 % 75.08 %	22.35 % 22.66 %	2.16 % 2.26 %
Zoho Mail	5551 5341	4352 4177	1075 1041	124 123	78.40 % 78.21 %	19.37 % 19.49 %	2.23 % 2.30 %
ProtonMail	5360 5420	4252 4235	985 1068	123 117	79.33 % 78.14 %	18.38 % 19.70 %	2.29 % 2.16 %
Custom Mail	5286 5529	4241 4413	931 994	114 122	80.23 % 79.82 %	17.61 % 17.98 %	2.16 % 2.21 %
iCloud Mail	5371 5548	3988 4073	1275 1355	108 120	74.25 % 73.41 %	23.74 % 24.42 %	2.01 % 2.16 %
Tuta	5665 5297	4487 4211	1057 976	121 110	79.21 % 79.50 %	18.66 % 18.43 %	2.14 % 2.08 %
Juno.com	5545 5392	4458 4287	967 987	120 118	80.40 % 79.51 %	17.44 % 18.30 %	2.16 % 2.19 %
Mailfence	5442 5386	4309 4241	1009 1020	124 125	79.18 % 78.74 %	18.54 % 18.94 %	2.28 % 2.32 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.