Kit and ActiveCampaign Email Deliverability Comparison

Kit

ActiveCampaign

In this comparison, the deliverability of Kit and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.199 64.214	50.227 50.260	13.019 12.859	1.456 1.579

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.24 % 78.27 %	20.28 % 20.03 %	2.27 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4862 4951	3822 3874	1000 1011	109 114	78.61 % 78.25 %	20.57 % 20.42 %	2.24 % 2.30 %
Elektronics	4984 5094	3908 4013	1013 996	108 132	78.41 % 78.78 %	20.33 % 19.55 %	2.17 % 2.59 %
Entertainment	4853 4910	3776 3786	989 1022	107 121	77.81 % 77.11 %	20.38 % 20.81 %	2.20 % 2.46 %
Cosmetics & Beauty	5017 4874	3966 3881	993 942	104 105	79.05 % 79.63 %	19.79 % 19.33 %	2.07 % 2.15 %
Food & Drink	5051 4902	3933 3803	1035 1023	118 129	77.87 % 77.58 %	20.49 % 20.87 %	2.34 % 2.63 %
Home & Garden	5055 4947	3884 3889	1076 987	110 122	76.83 % 78.61 %	21.29 % 19.95 %	2.18 % 2.47 %
Finance	4966 4991	4011 4011	878 897	110 126	80.77 % 80.36 %	17.68 % 17.97 %	2.22 % 2.52 %
Health	4914 4860	3940 3908	895 863	111 118	80.18 % 80.41 %	18.21 % 17.76 %	2.26 % 2.43 %
Pets	4915 4958	3818 3891	1026 989	117 120	77.68 % 78.48 %	20.87 % 19.95 %	2.38 % 2.42 %
Sport & Fitness	4988 4987	3921 3861	980 1040	119 122	78.61 % 77.42 %	19.65 % 20.85 %	2.39 % 2.45 %
Job & Career	4740 4687	3634 3577	1027 995	110 122	76.67 % 76.32 %	21.67 % 21.23 %	2.32 % 2.60 %
Dating	4881 5023	3693 3798	1123 1120	114 131	75.66 % 75.61 %	23.01 % 22.30 %	2.34 % 2.61 %
Other	4973 5030	3921 3968	984 974	119 117	78.85 % 78.89 %	19.79 % 19.36 %	2.39 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4621 4777	3520 3629	1032 1076	101 119	76.17 % 75.97 %	22.33 % 22.52 %	2.19 % 2.49 %
Outlook Mail	4643 4721	3600 3675	962 961	103 118	77.54 % 77.84 %	20.72 % 20.36 %	2.22 % 2.50 %
Yahoo Mail	4629 4661	3586 3585	959 967	102 113	77.47 % 76.91 %	20.72 % 20.75 %	2.20 % 2.42 %
AOL Mail	4734 4675	3681 3632	982 977	107 111	77.76 % 77.69 %	20.74 % 20.90 %	2.26 % 2.37 %
Mail.com	4748 4764	3796 3710	878 955	107 127	79.95 % 77.88 %	18.49 % 20.05 %	2.25 % 2.67 %
Yandex Mail	4825 4885	3737 3791	1026 1023	116 121	77.45 % 77.60 %	21.26 % 20.94 %	2.40 % 2.48 %
GMX Mail	4693 4541	3627 3491	1016 963	103 110	77.29 % 76.88 %	21.65 % 21.21 %	2.19 % 2.42 %
Zoho Mail	4655 4673	3691 3722	910 895	104 107	79.29 % 79.65 %	19.55 % 19.15 %	2.23 % 2.29 %
ProtonMail	4660 4783	3707 3795	897 900	107 113	79.55 % 79.34 %	19.25 % 18.82 %	2.30 % 2.36 %
Custom Mail	4697 4654	3769 3765	863 844	109 116	80.24 % 80.90 %	18.37 % 18.13 %	2.32 % 2.49 %
iCloud Mail	4629 4830	3466 3672	1071 1054	111 119	74.88 % 76.02 %	23.14 % 21.82 %	2.40 % 2.46 %
Tuta	4831 4510	3840 3624	935 822	109 108	79.49 % 80.35 %	19.35 % 18.23 %	2.26 % 2.39 %
Juno.com	4702 4579	3744 3683	885 827	111 117	79.63 % 80.43 %	18.82 % 18.06 %	2.36 % 2.56 %
Mailfence	3132 3161	2463 2486	603 595	66 80	78.64 % 78.65 %	19.25 % 18.82 %	2.11 % 2.53 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.