Kit and ActiveCampaign Email Deliverability Comparison

Kit

ActiveCampaign

In this comparison, the deliverability of Kit and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.682 65.674	50.857 50.321	13.425 13.784	1.400 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.43 % 76.62 %	20.44 % 20.99 %	2.13 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4934 5092	3803 3899	1032 1082	99 111	77.08 % 76.57 %	20.92 % 21.25 %	2.01 % 2.18 %
Elektronics	5055 5052	3941 3906	1011 1023	103 123	77.96 % 77.32 %	20.00 % 20.25 %	2.04 % 2.43 %
Entertainment	4928 5004	3792 3792	1035 1089	101 123	76.95 % 75.78 %	21.00 % 21.76 %	2.05 % 2.46 %
Cosmetics & Beauty	5118 4999	3991 3896	1023 1002	104 101	77.98 % 77.94 %	19.99 % 20.04 %	2.03 % 2.02 %
Food & Drink	5034 5097	3884 3877	1036 1098	114 122	77.16 % 76.06 %	20.58 % 21.54 %	2.26 % 2.39 %
Home & Garden	5153 5151	3928 3960	1118 1062	107 129	76.23 % 76.88 %	21.70 % 20.62 %	2.08 % 2.50 %
Finance	4996 5047	4055 4025	837 899	104 123	81.16 % 79.75 %	16.75 % 17.81 %	2.08 % 2.44 %
Health	5193 5064	4178 4051	905 890	110 123	80.45 % 80.00 %	17.43 % 17.58 %	2.12 % 2.43 %
Pets	5084 5098	3890 3886	1078 1086	116 126	76.51 % 76.23 %	21.20 % 21.30 %	2.28 % 2.47 %
Sport & Fitness	5108 5065	3960 3832	1035 1110	113 123	77.53 % 75.66 %	20.26 % 21.92 %	2.21 % 2.43 %
Job & Career	4965 4843	3736 3579	1122 1141	107 123	75.25 % 73.90 %	22.60 % 23.56 %	2.16 % 2.54 %
Dating	5067 5021	3721 3636	1233 1257	113 128	73.44 % 72.42 %	24.33 % 25.03 %	2.23 % 2.55 %
Other	5047 5141	3978 3982	960 1045	109 114	78.82 % 77.46 %	19.02 % 20.33 %	2.16 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4611 4772	3416 3488	1106 1167	89 117	74.08 % 73.09 %	23.99 % 24.46 %	1.93 % 2.45 %
Outlook Mail	4718 4619	3624 3475	996 1026	98 118	76.81 % 75.23 %	21.11 % 22.21 %	2.08 % 2.55 %
Yahoo Mail	4739 4748	3614 3581	1025 1050	100 117	76.26 % 75.42 %	21.63 % 22.11 %	2.11 % 2.46 %
AOL Mail	4678 4685	3600 3557	979 1019	99 109	76.96 % 75.92 %	20.93 % 21.75 %	2.12 % 2.33 %
Mail.com	4706 4731	3722 3651	879 960	105 120	79.09 % 77.17 %	18.68 % 20.29 %	2.23 % 2.54 %
Yandex Mail	4695 4820	3578 3641	1010 1072	107 107	76.21 % 75.54 %	21.51 % 22.24 %	2.28 % 2.22 %
GMX Mail	4660 4578	3523 3401	1042 1069	95 108	75.60 % 74.29 %	22.36 % 23.35 %	2.04 % 2.36 %
Zoho Mail	4695 4692	3696 3661	904 924	95 107	78.72 % 78.03 %	19.25 % 19.69 %	2.02 % 2.28 %
ProtonMail	4557 4727	3621 3684	834 932	102 111	79.46 % 77.94 %	18.30 % 19.72 %	2.24 % 2.35 %
Custom Mail	4681 4574	3745 3622	830 842	106 110	80.00 % 79.19 %	17.73 % 18.41 %	2.26 % 2.40 %
iCloud Mail	4774 4720	3490 3464	1184 1143	100 113	73.10 % 73.39 %	24.80 % 24.22 %	2.09 % 2.39 %
Tuta	4811 4564	3803 3620	907 840	101 104	79.05 % 79.32 %	18.85 % 18.40 %	2.10 % 2.28 %
Juno.com	4612 4622	3652 3659	853 854	107 109	79.18 % 79.16 %	18.50 % 18.48 %	2.32 % 2.36 %
Mailfence	4745 4822	3773 3817	876 886	96 119	79.52 % 79.16 %	18.46 % 18.37 %	2.02 % 2.47 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.