Kit and ActiveCampaign Email Deliverability Comparison

Kit

ActiveCampaign

In this comparison, the deliverability of Kit and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.811 76.256	59.546 58.741	15.637 15.803	1.628 1.712

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.52 % 77.03 %	20.36 % 20.72 %	2.12 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6037 5948	4646 4606	1262 1217	129 125	76.96 % 77.44 %	20.90 % 20.46 %	2.14 % 2.10 %
Elektronics	5734 5701	4509 4433	1103 1141	122 127	78.64 % 77.76 %	19.24 % 20.01 %	2.13 % 2.23 %
Entertainment	5794 5863	4426 4479	1248 1246	120 138	76.39 % 76.39 %	21.54 % 21.25 %	2.07 % 2.35 %
Cosmetics & Beauty	5934 6033	4640 4658	1172 1250	122 125	78.19 % 77.21 %	19.75 % 20.72 %	2.06 % 2.07 %
Food & Drink	5909 5901	4558 4545	1222 1226	129 130	77.14 % 77.02 %	20.68 % 20.78 %	2.18 % 2.20 %
Home & Garden	5900 5979	4561 4621	1210 1221	129 137	77.31 % 77.29 %	20.51 % 20.42 %	2.19 % 2.29 %
Finance	5815 5659	4713 4556	982 975	120 128	81.05 % 80.51 %	16.89 % 17.23 %	2.06 % 2.26 %
Health	5884 5857	4769 4713	989 1016	126 128	81.05 % 80.47 %	16.81 % 17.35 %	2.14 % 2.19 %
Pets	6051 5843	4624 4462	1293 1246	134 135	76.42 % 76.36 %	21.37 % 21.32 %	2.21 % 2.31 %
Sport & Fitness	6014 5769	4628 4392	1258 1249	128 128	76.95 % 76.13 %	20.92 % 21.65 %	2.13 % 2.22 %
Job & Career	6016 5803	4514 4304	1371 1358	131 141	75.03 % 74.17 %	22.79 % 23.40 %	2.18 % 2.43 %
Dating	5987 5967	4416 4336	1447 1491	124 140	73.76 % 72.67 %	24.17 % 24.99 %	2.07 % 2.35 %
Other	5736 5933	4542 4636	1080 1167	114 130	79.18 % 78.14 %	18.83 % 19.67 %	1.99 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5374 5555	3962 4081	1308 1346	104 128	73.73 % 73.47 %	24.34 % 24.23 %	1.94 % 2.30 %
Outlook Mail	5566 5486	4246 4103	1206 1253	114 130	76.28 % 74.79 %	21.67 % 22.84 %	2.05 % 2.37 %
Yahoo Mail	5573 5340	4248 4044	1210 1176	115 120	76.22 % 75.73 %	21.71 % 22.02 %	2.06 % 2.25 %
AOL Mail	5492 5514	4219 4235	1159 1159	114 120	76.82 % 76.80 %	21.10 % 21.02 %	2.08 % 2.18 %
Mail.com	5453 5482	4295 4310	1040 1055	118 117	78.76 % 78.62 %	19.07 % 19.24 %	2.16 % 2.13 %
Yandex Mail	5432 5429	4159 4109	1163 1204	110 116	76.56 % 75.69 %	21.41 % 22.18 %	2.03 % 2.14 %
GMX Mail	5425 5282	4118 3956	1193 1210	114 116	75.91 % 74.90 %	21.99 % 22.91 %	2.10 % 2.20 %
Zoho Mail	5553 5304	4363 4163	1069 1022	121 119	78.57 % 78.49 %	19.25 % 19.27 %	2.18 % 2.24 %
ProtonMail	5414 5418	4308 4235	979 1062	127 121	79.57 % 78.17 %	18.08 % 19.60 %	2.35 % 2.23 %
Custom Mail	5273 5498	4240 4383	914 992	119 123	80.41 % 79.72 %	17.33 % 18.04 %	2.26 % 2.24 %
iCloud Mail	5457 5563	4062 4116	1286 1322	109 125	74.44 % 73.99 %	23.57 % 23.76 %	2.00 % 2.25 %
Tuta	5719 5434	4521 4315	1075 999	123 120	79.05 % 79.41 %	18.80 % 18.38 %	2.15 % 2.21 %
Juno.com	5479 5417	4386 4315	975 982	118 120	80.05 % 79.66 %	17.80 % 18.13 %	2.15 % 2.22 %
Mailfence	5601 5534	4419 4376	1060 1021	122 137	78.90 % 79.07 %	18.93 % 18.45 %	2.18 % 2.48 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.