ActiveCampaign and Kit Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.087 61.995	372.303 51.860	71.546 7.987	12.238 2.148

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.63 % 83.65 %	15.69 % 12.88 %	2.68 % 3.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34229 4737	29019 4091	4406 514	804 132	84.78 % 86.36 %	12.87 % 10.85 %	2.35 % 2.79 %
Elektronics	35137 4732	28963 4010	5280 563	894 159	82.43 % 84.74 %	15.03 % 11.90 %	2.54 % 3.36 %
Entertainment	34506 4768	28125 3994	5468 621	913 153	81.51 % 83.77 %	15.85 % 13.02 %	2.65 % 3.21 %
Cosmetics & Beauty	34911 4743	28466 3955	5505 612	940 176	81.54 % 83.39 %	15.77 % 12.90 %	2.69 % 3.71 %
Food & Drink	34614 4671	29311 4002	4482 512	821 157	84.68 % 85.68 %	12.95 % 10.96 %	2.37 % 3.36 %
Home & Garden	35529 4966	30006 4262	4712 546	811 158	84.45 % 85.82 %	13.26 % 10.99 %	2.28 % 3.18 %
Finance	35291 4566	27664 3691	6573 690	1054 185	78.39 % 80.84 %	18.63 % 15.11 %	2.99 % 4.05 %
Health	35086 4844	27819 3976	6278 675	989 193	79.29 % 82.08 %	17.89 % 13.93 %	2.82 % 3.98 %
Pets	35519 4682	29747 3986	4908 552	864 144	83.75 % 85.13 %	13.82 % 11.79 %	2.43 % 3.08 %
Sport & Fitness	35298 5030	28364 4164	5896 701	1038 165	80.36 % 82.78 %	16.70 % 13.94 %	2.94 % 3.28 %
Job & Career	35521 4664	28240 3779	6196 694	1085 191	79.50 % 81.02 %	17.44 % 14.88 %	3.05 % 4.10 %
Dating	34973 4875	26959 3965	6913 736	1101 174	77.09 % 81.33 %	19.77 % 15.10 %	3.15 % 3.57 %
Other	35473 4717	29620 3985	4929 571	924 161	83.50 % 84.48 %	13.90 % 12.11 %	2.60 % 3.41 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44755 4712	34886 3684	8471 816	1398 212	77.95 % 78.18 %	18.93 % 17.32 %	3.12 % 4.50 %
Outlook Mail	44082 4782	34804 3927	8040 679	1238 176	78.95 % 82.12 %	18.24 % 14.20 %	2.81 % 3.68 %
Yahoo Mail	43784 4769	35661 3946	6912 635	1211 188	81.45 % 82.74 %	15.79 % 13.32 %	2.77 % 3.94 %
AOL Mail	44372 4790	36005 3982	7117 646	1250 162	81.14 % 83.13 %	16.04 % 13.49 %	2.82 % 3.38 %
Mail.com	44349 4895	36567 4120	6642 609	1140 166	82.45 % 84.17 %	14.98 % 12.44 %	2.57 % 3.39 %
Yandex Mail	44084 4946	35240 4068	7552 701	1292 177	79.94 % 82.25 %	17.13 % 14.17 %	2.93 % 3.58 %
GMX Mail	43762 4739	36035 4031	6690 547	1037 161	82.34 % 85.06 %	15.29 % 11.54 %	2.37 % 3.40 %
Zoho Mail	44586 4662	37101 3996	6399 527	1086 139	83.21 % 85.71 %	14.35 % 11.30 %	2.44 % 2.98 %
ProtonMail	44435 4884	37038 4208	6300 522	1097 154	83.35 % 86.16 %	14.18 % 10.69 %	2.47 % 3.15 %
Custom Mail	43691 4750	36930 4107	5748 498	1013 145	84.53 % 86.46 %	13.16 % 10.48 %	2.32 % 3.05 %
iCloud Mail	4644 4756	3738 3766	711 787	195 203	80.49 % 79.18 %	15.31 % 16.55 %	4.20 % 4.27 %
Tuta	4718 4679	4072 4017	495 527	151 135	86.31 % 85.85 %	10.49 % 11.26 %	3.20 % 2.89 %
Juno.com	4825 4631	4226 4008	469 493	130 130	87.59 % 86.55 %	9.72 % 10.65 %	2.69 % 2.81 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.