ActiveCampaign and Kit Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
403.032 8.857	327.272 7.409	65.254 1.114	10.506 334

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.20 % 83.65 %	16.19 % 12.58 %	2.61 % 3.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30154 655	25471 571	4003 69	680 15	84.47 % 87.18 %	13.28 % 10.53 %	2.26 % 2.29 %
Elektronics	31068 705	25463 590	4831 82	774 33	81.96 % 83.69 %	15.55 % 11.63 %	2.49 % 4.68 %
Entertainment	30443 699	24669 578	4977 90	797 31	81.03 % 82.69 %	16.35 % 12.88 %	2.62 % 4.43 %
Cosmetics & Beauty	30878 709	25019 585	5032 90	827 34	81.03 % 82.51 %	16.30 % 12.69 %	2.68 % 4.80 %
Food & Drink	30554 659	25764 569	4083 69	707 21	84.32 % 86.34 %	13.36 % 10.47 %	2.31 % 3.19 %
Home & Garden	31512 665	26501 571	4319 71	692 23	84.10 % 85.86 %	13.71 % 10.68 %	2.20 % 3.46 %
Finance	31241 647	24329 530	6001 97	911 20	77.88 % 81.92 %	19.21 % 14.99 %	2.92 % 3.09 %
Health	30981 694	24395 574	5743 92	843 28	78.74 % 82.71 %	18.54 % 13.26 %	2.72 % 4.03 %
Pets	31342 663	26133 563	4456 76	753 24	83.38 % 84.92 %	14.22 % 11.46 %	2.40 % 3.62 %
Sport & Fitness	31096 726	24871 604	5353 101	872 21	79.98 % 83.20 %	17.21 % 13.91 %	2.80 % 2.89 %
Job & Career	31571 673	24984 550	5644 98	943 25	79.14 % 81.72 %	17.88 % 14.56 %	2.99 % 3.71 %
Dating	30780 706	23532 568	6325 102	923 36	76.45 % 80.45 %	20.55 % 14.45 %	3.00 % 5.10 %
Other	31412 656	26141 556	4487 77	784 23	83.22 % 84.76 %	14.28 % 11.74 %	2.50 % 3.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40565 706	31561 544	7790 123	1214 39	77.80 % 77.05 %	19.20 % 17.42 %	2.99 % 5.52 %
Outlook Mail	39929 665	31326 549	7496 89	1107 27	78.45 % 82.56 %	18.77 % 13.38 %	2.77 % 4.06 %
Yahoo Mail	39663 687	32166 570	6410 88	1087 29	81.10 % 82.97 %	16.16 % 12.81 %	2.74 % 4.22 %
AOL Mail	40277 616	32556 507	6615 83	1106 26	80.83 % 82.31 %	16.42 % 13.47 %	2.75 % 4.22 %
Mail.com	40186 681	32996 571	6163 86	1027 24	82.11 % 83.85 %	15.34 % 12.63 %	2.56 % 3.52 %
Yandex Mail	40043 689	31889 563	7011 96	1143 30	79.64 % 81.71 %	17.51 % 13.93 %	2.85 % 4.35 %
GMX Mail	39748 701	32563 602	6275 78	910 21	81.92 % 85.88 %	15.79 % 11.13 %	2.29 % 3.00 %
Zoho Mail	40599 656	33651 559	5985 74	963 23	82.89 % 85.21 %	14.74 % 11.28 %	2.37 % 3.51 %
ProtonMail	40292 736	33427 638	5898 77	967 21	82.96 % 86.68 %	14.64 % 10.46 %	2.40 % 2.85 %
Custom Mail	39652 680	33384 588	5360 67	908 25	84.19 % 86.47 %	13.52 % 9.85 %	2.29 % 3.68 %
iCloud Mail	694 741	558 589	108 118	28 34	80.40 % 79.49 %	15.56 % 15.92 %	4.03 % 4.59 %
Tuta	707 645	604 555	78 70	25 20	85.43 % 86.05 %	11.03 % 10.85 %	3.54 % 3.10 %
Juno.com	677 654	591 574	65 65	21 15	87.30 % 87.77 %	9.60 % 9.94 %	3.10 % 2.29 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.