ActiveCampaign and Kit Email Deliverability Comparison

ActiveCampaign

Kit

In this comparison, the deliverability of ActiveCampaign and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.585 65.621	50.859 50.314	13.328 13.738	1.398 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.55 % 76.67 %	20.32 % 20.94 %	2.13 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5102 5042	3954 3840	1051 1080	97 122	77.50 % 76.16 %	20.60 % 21.42 %	1.90 % 2.42 %
Elektronics	5004 5023	3933 3896	960 1009	111 118	78.60 % 77.56 %	19.18 % 20.09 %	2.22 % 2.35 %
Entertainment	5114 4933	3952 3725	1052 1090	110 118	77.28 % 75.51 %	20.57 % 22.10 %	2.15 % 2.39 %
Cosmetics & Beauty	5193 5085	4054 3936	1044 1031	95 118	78.07 % 77.40 %	20.10 % 20.28 %	1.83 % 2.32 %
Food & Drink	5120 5012	3962 3825	1047 1061	111 126	77.38 % 76.32 %	20.45 % 21.17 %	2.17 % 2.51 %
Home & Garden	5178 5076	4016 3873	1048 1079	114 124	77.56 % 76.30 %	20.24 % 21.26 %	2.20 % 2.44 %
Finance	4873 5014	3945 4023	822 879	106 112	80.96 % 80.24 %	16.87 % 17.53 %	2.18 % 2.23 %
Health	5002 5057	4047 4041	849 900	106 116	80.91 % 79.91 %	16.97 % 17.80 %	2.12 % 2.29 %
Pets	4977 5164	3838 3883	1030 1147	109 134	77.11 % 75.19 %	20.70 % 22.21 %	2.19 % 2.59 %
Sport & Fitness	4963 5206	3806 3990	1048 1088	109 128	76.69 % 76.64 %	21.12 % 20.90 %	2.20 % 2.46 %
Job & Career	4852 4969	3636 3680	1105 1170	111 119	74.94 % 74.06 %	22.77 % 23.55 %	2.29 % 2.39 %
Dating	5111 5040	3738 3677	1255 1244	118 119	73.14 % 72.96 %	24.55 % 24.68 %	2.31 % 2.36 %
Other	5096 5000	3978 3925	1017 960	101 115	78.06 % 78.50 %	19.96 % 19.20 %	1.98 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4790 4683	3553 3410	1132 1173	105 100	74.18 % 72.82 %	23.63 % 25.05 %	2.19 % 2.14 %
Outlook Mail	4743 4706	3572 3575	1057 1022	114 109	75.31 % 75.97 %	22.29 % 21.72 %	2.40 % 2.32 %
Yahoo Mail	4586 4615	3496 3487	988 1020	102 108	76.23 % 75.56 %	21.54 % 22.10 %	2.22 % 2.34 %
AOL Mail	4706 4798	3619 3652	993 1033	94 113	76.90 % 76.12 %	21.10 % 21.53 %	2.00 % 2.36 %
Mail.com	4620 4671	3672 3636	847 922	101 113	79.48 % 77.84 %	18.33 % 19.74 %	2.19 % 2.42 %
Yandex Mail	4748 4736	3617 3582	1036 1041	95 113	76.18 % 75.63 %	21.82 % 21.98 %	2.00 % 2.39 %
GMX Mail	4482 4508	3378 3383	1013 1021	91 104	75.37 % 75.04 %	22.60 % 22.65 %	2.03 % 2.31 %
Zoho Mail	4559 4772	3589 3720	879 938	91 114	78.72 % 77.95 %	19.28 % 19.66 %	2.00 % 2.39 %
ProtonMail	4650 4515	3662 3546	890 851	98 118	78.75 % 78.54 %	19.14 % 18.85 %	2.11 % 2.61 %
Custom Mail	4701 4563	3760 3626	845 819	96 118	79.98 % 79.47 %	17.97 % 17.95 %	2.04 % 2.59 %
iCloud Mail	4800 4728	3568 3445	1131 1173	101 110	74.33 % 72.86 %	23.56 % 24.81 %	2.10 % 2.33 %
Tuta	4661 4836	3727 3793	835 925	99 118	79.96 % 78.43 %	17.91 % 19.13 %	2.12 % 2.44 %
Juno.com	4723 4616	3786 3645	837 859	100 112	80.16 % 78.96 %	17.72 % 18.61 %	2.12 % 2.43 %
Mailfence	4816 4874	3860 3814	845 941	111 119	80.15 % 78.25 %	17.55 % 19.31 %	2.30 % 2.44 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.