ActiveCampaign and Kit Email Deliverability Comparison

ActiveCampaign

Kit

In this comparison, the deliverability of ActiveCampaign and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.674 65.682	50.321 50.857	13.784 13.425	1.569 1.400

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 77.43 %	20.99 % 20.44 %	2.39 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5092 4934	3899 3803	1082 1032	111 99	76.57 % 77.08 %	21.25 % 20.92 %	2.18 % 2.01 %
Elektronics	5052 5055	3906 3941	1023 1011	123 103	77.32 % 77.96 %	20.25 % 20.00 %	2.43 % 2.04 %
Entertainment	5004 4928	3792 3792	1089 1035	123 101	75.78 % 76.95 %	21.76 % 21.00 %	2.46 % 2.05 %
Cosmetics & Beauty	4999 5118	3896 3991	1002 1023	101 104	77.94 % 77.98 %	20.04 % 19.99 %	2.02 % 2.03 %
Food & Drink	5097 5034	3877 3884	1098 1036	122 114	76.06 % 77.16 %	21.54 % 20.58 %	2.39 % 2.26 %
Home & Garden	5151 5153	3960 3928	1062 1118	129 107	76.88 % 76.23 %	20.62 % 21.70 %	2.50 % 2.08 %
Finance	5047 4996	4025 4055	899 837	123 104	79.75 % 81.16 %	17.81 % 16.75 %	2.44 % 2.08 %
Health	5064 5193	4051 4178	890 905	123 110	80.00 % 80.45 %	17.58 % 17.43 %	2.43 % 2.12 %
Pets	5098 5084	3886 3890	1086 1078	126 116	76.23 % 76.51 %	21.30 % 21.20 %	2.47 % 2.28 %
Sport & Fitness	5065 5108	3832 3960	1110 1035	123 113	75.66 % 77.53 %	21.92 % 20.26 %	2.43 % 2.21 %
Job & Career	4843 4965	3579 3736	1141 1122	123 107	73.90 % 75.25 %	23.56 % 22.60 %	2.54 % 2.16 %
Dating	5021 5067	3636 3721	1257 1233	128 113	72.42 % 73.44 %	25.03 % 24.33 %	2.55 % 2.23 %
Other	5141 5047	3982 3978	1045 960	114 109	77.46 % 78.82 %	20.33 % 19.02 %	2.22 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4772 4611	3488 3416	1167 1106	117 89	73.09 % 74.08 %	24.46 % 23.99 %	2.45 % 1.93 %
Outlook Mail	4619 4718	3475 3624	1026 996	118 98	75.23 % 76.81 %	22.21 % 21.11 %	2.55 % 2.08 %
Yahoo Mail	4748 4739	3581 3614	1050 1025	117 100	75.42 % 76.26 %	22.11 % 21.63 %	2.46 % 2.11 %
AOL Mail	4685 4678	3557 3600	1019 979	109 99	75.92 % 76.96 %	21.75 % 20.93 %	2.33 % 2.12 %
Mail.com	4731 4706	3651 3722	960 879	120 105	77.17 % 79.09 %	20.29 % 18.68 %	2.54 % 2.23 %
Yandex Mail	4820 4695	3641 3578	1072 1010	107 107	75.54 % 76.21 %	22.24 % 21.51 %	2.22 % 2.28 %
GMX Mail	4578 4660	3401 3523	1069 1042	108 95	74.29 % 75.60 %	23.35 % 22.36 %	2.36 % 2.04 %
Zoho Mail	4692 4695	3661 3696	924 904	107 95	78.03 % 78.72 %	19.69 % 19.25 %	2.28 % 2.02 %
ProtonMail	4727 4557	3684 3621	932 834	111 102	77.94 % 79.46 %	19.72 % 18.30 %	2.35 % 2.24 %
Custom Mail	4574 4681	3622 3745	842 830	110 106	79.19 % 80.00 %	18.41 % 17.73 %	2.40 % 2.26 %
iCloud Mail	4720 4774	3464 3490	1143 1184	113 100	73.39 % 73.10 %	24.22 % 24.80 %	2.39 % 2.09 %
Tuta	4564 4811	3620 3803	840 907	104 101	79.32 % 79.05 %	18.40 % 18.85 %	2.28 % 2.10 %
Juno.com	4622 4612	3659 3652	854 853	109 107	79.16 % 79.18 %	18.48 % 18.50 %	2.36 % 2.32 %
Mailfence	4822 4745	3817 3773	886 876	119 96	79.16 % 79.52 %	18.37 % 18.46 %	2.47 % 2.02 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.