ActiveCampaign and Kit Email Deliverability Comparison

ActiveCampaign

Kit

In this comparison, the deliverability of ActiveCampaign and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.214 64.199	50.260 50.227	12.859 13.019	1.579 1.456

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 78.24 %	20.03 % 20.28 %	2.46 % 2.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4951 4862	3874 3822	1011 1000	114 109	78.25 % 78.61 %	20.42 % 20.57 %	2.30 % 2.24 %
Elektronics	5094 4984	4013 3908	996 1013	132 108	78.78 % 78.41 %	19.55 % 20.33 %	2.59 % 2.17 %
Entertainment	4910 4853	3786 3776	1022 989	121 107	77.11 % 77.81 %	20.81 % 20.38 %	2.46 % 2.20 %
Cosmetics & Beauty	4874 5017	3881 3966	942 993	105 104	79.63 % 79.05 %	19.33 % 19.79 %	2.15 % 2.07 %
Food & Drink	4902 5051	3803 3933	1023 1035	129 118	77.58 % 77.87 %	20.87 % 20.49 %	2.63 % 2.34 %
Home & Garden	4947 5055	3889 3884	987 1076	122 110	78.61 % 76.83 %	19.95 % 21.29 %	2.47 % 2.18 %
Finance	4991 4966	4011 4011	897 878	126 110	80.36 % 80.77 %	17.97 % 17.68 %	2.52 % 2.22 %
Health	4860 4914	3908 3940	863 895	118 111	80.41 % 80.18 %	17.76 % 18.21 %	2.43 % 2.26 %
Pets	4958 4915	3891 3818	989 1026	120 117	78.48 % 77.68 %	19.95 % 20.87 %	2.42 % 2.38 %
Sport & Fitness	4987 4988	3861 3921	1040 980	122 119	77.42 % 78.61 %	20.85 % 19.65 %	2.45 % 2.39 %
Job & Career	4687 4740	3577 3634	995 1027	122 110	76.32 % 76.67 %	21.23 % 21.67 %	2.60 % 2.32 %
Dating	5023 4881	3798 3693	1120 1123	131 114	75.61 % 75.66 %	22.30 % 23.01 %	2.61 % 2.34 %
Other	5030 4973	3968 3921	974 984	117 119	78.89 % 78.85 %	19.36 % 19.79 %	2.33 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4777 4621	3629 3520	1076 1032	119 101	75.97 % 76.17 %	22.52 % 22.33 %	2.49 % 2.19 %
Outlook Mail	4721 4643	3675 3600	961 962	118 103	77.84 % 77.54 %	20.36 % 20.72 %	2.50 % 2.22 %
Yahoo Mail	4661 4629	3585 3586	967 959	113 102	76.91 % 77.47 %	20.75 % 20.72 %	2.42 % 2.20 %
AOL Mail	4675 4734	3632 3681	977 982	111 107	77.69 % 77.76 %	20.90 % 20.74 %	2.37 % 2.26 %
Mail.com	4764 4748	3710 3796	955 878	127 107	77.88 % 79.95 %	20.05 % 18.49 %	2.67 % 2.25 %
Yandex Mail	4885 4825	3791 3737	1023 1026	121 116	77.60 % 77.45 %	20.94 % 21.26 %	2.48 % 2.40 %
GMX Mail	4541 4693	3491 3627	963 1016	110 103	76.88 % 77.29 %	21.21 % 21.65 %	2.42 % 2.19 %
Zoho Mail	4673 4655	3722 3691	895 910	107 104	79.65 % 79.29 %	19.15 % 19.55 %	2.29 % 2.23 %
ProtonMail	4783 4660	3795 3707	900 897	113 107	79.34 % 79.55 %	18.82 % 19.25 %	2.36 % 2.30 %
Custom Mail	4654 4697	3765 3769	844 863	116 109	80.90 % 80.24 %	18.13 % 18.37 %	2.49 % 2.32 %
iCloud Mail	4830 4629	3672 3466	1054 1071	119 111	76.02 % 74.88 %	21.82 % 23.14 %	2.46 % 2.40 %
Tuta	4510 4831	3624 3840	822 935	108 109	80.35 % 79.49 %	18.23 % 19.35 %	2.39 % 2.26 %
Juno.com	4579 4702	3683 3744	827 885	117 111	80.43 % 79.63 %	18.06 % 18.82 %	2.56 % 2.36 %
Mailfence	3161 3132	2486 2463	595 603	80 66	78.65 % 78.64 %	18.82 % 19.25 %	2.53 % 2.11 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.