ActiveCampaign and Kit Email Deliverability Comparison

ActiveCampaign

Kit

In this comparison, the deliverability of ActiveCampaign and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.215 76.683	57.957 58.899	16.389 16.076	1.869 1.708

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.04 % 76.81 %	21.50 % 20.96 %	2.45 % 2.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6076 5932	4627 4520	1305 1281	144 131	76.15 % 76.20 %	21.48 % 21.59 %	2.37 % 2.21 %
Elektronics	5741 5792	4424 4489	1185 1175	132 128	77.06 % 77.50 %	20.64 % 20.29 %	2.30 % 2.21 %
Entertainment	5813 6042	4380 4560	1288 1351	145 131	75.35 % 75.47 %	22.16 % 22.36 %	2.49 % 2.17 %
Cosmetics & Beauty	6061 5974	4607 4627	1302 1223	152 124	76.01 % 77.45 %	21.48 % 20.47 %	2.51 % 2.08 %
Food & Drink	5803 5990	4391 4558	1271 1296	141 136	75.67 % 76.09 %	21.90 % 21.64 %	2.43 % 2.27 %
Home & Garden	5774 5907	4370 4534	1265 1241	139 132	75.68 % 76.76 %	21.91 % 21.01 %	2.41 % 2.23 %
Finance	5808 5839	4616 4674	1042 1031	150 134	79.48 % 80.05 %	17.94 % 17.66 %	2.58 % 2.29 %
Health	5663 5627	4489 4576	1037 922	137 129	79.27 % 81.32 %	18.31 % 16.39 %	2.42 % 2.29 %
Pets	5910 6015	4484 4583	1284 1299	142 133	75.87 % 76.19 %	21.73 % 21.60 %	2.40 % 2.21 %
Sport & Fitness	5838 5868	4419 4457	1281 1278	138 133	75.69 % 75.95 %	21.94 % 21.78 %	2.36 % 2.27 %
Job & Career	5723 5988	4218 4460	1353 1387	152 141	73.70 % 74.48 %	23.64 % 23.16 %	2.66 % 2.35 %
Dating	6135 5981	4398 4379	1590 1470	147 132	71.69 % 73.22 %	25.92 % 24.58 %	2.40 % 2.21 %
Other	5870 5728	4534 4482	1186 1122	150 124	77.24 % 78.25 %	20.20 % 19.59 %	2.56 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5542 5589	4004 4115	1396 1354	142 120	72.25 % 73.63 %	25.19 % 24.23 %	2.56 % 2.15 %
Outlook Mail	5592 5466	4124 4102	1339 1244	129 120	73.75 % 75.05 %	23.94 % 22.76 %	2.31 % 2.20 %
Yahoo Mail	5486 5405	4137 4114	1215 1174	134 117	75.41 % 76.11 %	22.15 % 21.72 %	2.44 % 2.16 %
AOL Mail	5570 5633	4212 4293	1214 1218	144 122	75.62 % 76.21 %	21.80 % 21.62 %	2.59 % 2.17 %
Mail.com	5533 5329	4282 4167	1120 1045	131 117	77.39 % 78.19 %	20.24 % 19.61 %	2.37 % 2.20 %
Yandex Mail	5422 5352	4063 4035	1224 1210	135 107	74.94 % 75.39 %	22.57 % 22.61 %	2.49 % 2.00 %
GMX Mail	5281 5481	3935 4090	1216 1266	130 125	74.51 % 74.62 %	23.03 % 23.10 %	2.46 % 2.28 %
Zoho Mail	5314 5500	4099 4280	1081 1089	134 131	77.14 % 77.82 %	20.34 % 19.80 %	2.52 % 2.38 %
ProtonMail	5424 5513	4192 4323	1104 1060	128 130	77.29 % 78.41 %	20.35 % 19.23 %	2.36 % 2.36 %
Custom Mail	5552 5347	4396 4249	1022 975	134 123	79.18 % 79.47 %	18.41 % 18.23 %	2.41 % 2.30 %
iCloud Mail	5469 5314	3974 3905	1367 1295	128 114	72.66 % 73.49 %	25.00 % 24.37 %	2.34 % 2.15 %
Tuta	5324 5620	4181 4418	1015 1074	128 128	78.53 % 78.61 %	19.06 % 19.11 %	2.40 % 2.28 %
Juno.com	5371 5656	4216 4511	1027 1023	128 122	78.50 % 79.76 %	19.12 % 18.09 %	2.38 % 2.16 %
Mailfence	5335 5478	4142 4297	1049 1049	144 132	77.64 % 78.44 %	19.66 % 19.15 %	2.70 % 2.41 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.