ActiveCampaign and Kit Email Deliverability Comparison

ActiveCampaign

Kit

In this comparison, the deliverability of ActiveCampaign and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.698 65.756	50.460 50.741	13.735 13.544	1.503 1.471

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 77.17 %	20.91 % 20.60 %	2.29 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5166 5239	3985 4006	1073 1114	108 119	77.14 % 76.46 %	20.77 % 21.26 %	2.09 % 2.27 %
Elektronics	4926 4893	3823 3832	990 952	113 109	77.61 % 78.32 %	20.10 % 19.46 %	2.29 % 2.23 %
Entertainment	5061 4949	3874 3761	1068 1078	119 110	76.55 % 76.00 %	21.10 % 21.78 %	2.35 % 2.22 %
Cosmetics & Beauty	5149 5035	3971 3924	1068 1001	110 110	77.12 % 77.93 %	20.74 % 19.88 %	2.14 % 2.18 %
Food & Drink	5103 5037	3929 3867	1060 1052	114 118	76.99 % 76.77 %	20.77 % 20.89 %	2.23 % 2.34 %
Home & Garden	5195 5043	3997 3881	1077 1047	121 115	76.94 % 76.96 %	20.73 % 20.76 %	2.33 % 2.28 %
Finance	4834 4986	3876 4022	848 856	110 108	80.18 % 80.67 %	17.54 % 17.17 %	2.28 % 2.17 %
Health	5070 5053	4071 4082	886 860	113 111	80.30 % 80.78 %	17.48 % 17.02 %	2.23 % 2.20 %
Pets	5034 5179	3824 3930	1091 1126	119 123	75.96 % 75.88 %	21.67 % 21.74 %	2.36 % 2.37 %
Sport & Fitness	4968 5135	3760 3924	1092 1093	116 118	75.68 % 76.42 %	21.98 % 21.29 %	2.33 % 2.30 %
Job & Career	5044 5132	3729 3835	1189 1180	126 117	73.93 % 74.73 %	23.57 % 22.99 %	2.50 % 2.28 %
Dating	5037 5113	3653 3758	1262 1244	122 111	72.52 % 73.50 %	25.05 % 24.33 %	2.42 % 2.17 %
Other	5111 4962	3968 3919	1031 941	112 102	77.64 % 78.98 %	20.17 % 18.96 %	2.19 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 4597	3540 3365	1172 1138	114 94	73.35 % 73.20 %	24.29 % 24.76 %	2.36 % 2.04 %
Outlook Mail	4746 4816	3532 3671	1097 1042	117 103	74.42 % 76.23 %	23.11 % 21.64 %	2.47 % 2.14 %
Yahoo Mail	4525 4767	3415 3614	1005 1048	105 105	75.47 % 75.81 %	22.21 % 21.98 %	2.32 % 2.20 %
AOL Mail	4742 4718	3626 3609	1012 1007	104 102	76.47 % 76.49 %	21.34 % 21.34 %	2.19 % 2.16 %
Mail.com	4707 4694	3690 3673	910 914	107 107	78.39 % 78.25 %	19.33 % 19.47 %	2.27 % 2.28 %
Yandex Mail	4680 4654	3532 3551	1047 1002	101 101	75.47 % 76.30 %	22.37 % 21.53 %	2.16 % 2.17 %
GMX Mail	4495 4610	3358 3483	1037 1027	100 100	74.71 % 75.55 %	23.07 % 22.28 %	2.22 % 2.17 %
Zoho Mail	4548 4735	3554 3698	892 926	102 111	78.14 % 78.10 %	19.61 % 19.56 %	2.24 % 2.34 %
ProtonMail	4720 4580	3672 3630	942 835	106 115	77.80 % 79.26 %	19.96 % 18.23 %	2.25 % 2.51 %
Custom Mail	4727 4559	3759 3656	864 796	104 107	79.52 % 80.19 %	18.28 % 17.46 %	2.20 % 2.35 %
iCloud Mail	4782 4680	3530 3459	1143 1123	109 98	73.82 % 73.91 %	23.90 % 24.00 %	2.28 % 2.09 %
Tuta	4700 4840	3731 3809	865 920	104 111	79.38 % 78.70 %	18.40 % 19.01 %	2.21 % 2.29 %
Juno.com	4660 4625	3702 3687	852 833	106 105	79.44 % 79.72 %	18.28 % 18.01 %	2.27 % 2.27 %
Mailfence	4840 4881	3819 3836	897 933	124 112	78.90 % 78.59 %	18.53 % 19.11 %	2.56 % 2.29 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.