ActiveCampaign and Kit Email Deliverability Comparison

ActiveCampaign

Kit

In this comparison, the deliverability of ActiveCampaign and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.256 76.811	58.741 59.546	15.803 15.637	1.712 1.628

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.03 % 77.52 %	20.72 % 20.36 %	2.25 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5948 6037	4606 4646	1217 1262	125 129	77.44 % 76.96 %	20.46 % 20.90 %	2.10 % 2.14 %
Elektronics	5701 5734	4433 4509	1141 1103	127 122	77.76 % 78.64 %	20.01 % 19.24 %	2.23 % 2.13 %
Entertainment	5863 5794	4479 4426	1246 1248	138 120	76.39 % 76.39 %	21.25 % 21.54 %	2.35 % 2.07 %
Cosmetics & Beauty	6033 5934	4658 4640	1250 1172	125 122	77.21 % 78.19 %	20.72 % 19.75 %	2.07 % 2.06 %
Food & Drink	5901 5909	4545 4558	1226 1222	130 129	77.02 % 77.14 %	20.78 % 20.68 %	2.20 % 2.18 %
Home & Garden	5979 5900	4621 4561	1221 1210	137 129	77.29 % 77.31 %	20.42 % 20.51 %	2.29 % 2.19 %
Finance	5659 5815	4556 4713	975 982	128 120	80.51 % 81.05 %	17.23 % 16.89 %	2.26 % 2.06 %
Health	5857 5884	4713 4769	1016 989	128 126	80.47 % 81.05 %	17.35 % 16.81 %	2.19 % 2.14 %
Pets	5843 6051	4462 4624	1246 1293	135 134	76.36 % 76.42 %	21.32 % 21.37 %	2.31 % 2.21 %
Sport & Fitness	5769 6014	4392 4628	1249 1258	128 128	76.13 % 76.95 %	21.65 % 20.92 %	2.22 % 2.13 %
Job & Career	5803 6016	4304 4514	1358 1371	141 131	74.17 % 75.03 %	23.40 % 22.79 %	2.43 % 2.18 %
Dating	5967 5987	4336 4416	1491 1447	140 124	72.67 % 73.76 %	24.99 % 24.17 %	2.35 % 2.07 %
Other	5933 5736	4636 4542	1167 1080	130 114	78.14 % 79.18 %	19.67 % 18.83 %	2.19 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5555 5374	4081 3962	1346 1308	128 104	73.47 % 73.73 %	24.23 % 24.34 %	2.30 % 1.94 %
Outlook Mail	5486 5566	4103 4246	1253 1206	130 114	74.79 % 76.28 %	22.84 % 21.67 %	2.37 % 2.05 %
Yahoo Mail	5340 5573	4044 4248	1176 1210	120 115	75.73 % 76.22 %	22.02 % 21.71 %	2.25 % 2.06 %
AOL Mail	5514 5492	4235 4219	1159 1159	120 114	76.80 % 76.82 %	21.02 % 21.10 %	2.18 % 2.08 %
Mail.com	5482 5453	4310 4295	1055 1040	117 118	78.62 % 78.76 %	19.24 % 19.07 %	2.13 % 2.16 %
Yandex Mail	5429 5432	4109 4159	1204 1163	116 110	75.69 % 76.56 %	22.18 % 21.41 %	2.14 % 2.03 %
GMX Mail	5282 5425	3956 4118	1210 1193	116 114	74.90 % 75.91 %	22.91 % 21.99 %	2.20 % 2.10 %
Zoho Mail	5304 5553	4163 4363	1022 1069	119 121	78.49 % 78.57 %	19.27 % 19.25 %	2.24 % 2.18 %
ProtonMail	5418 5414	4235 4308	1062 979	121 127	78.17 % 79.57 %	19.60 % 18.08 %	2.23 % 2.35 %
Custom Mail	5498 5273	4383 4240	992 914	123 119	79.72 % 80.41 %	18.04 % 17.33 %	2.24 % 2.26 %
iCloud Mail	5563 5457	4116 4062	1322 1286	125 109	73.99 % 74.44 %	23.76 % 23.57 %	2.25 % 2.00 %
Tuta	5434 5719	4315 4521	999 1075	120 123	79.41 % 79.05 %	18.38 % 18.80 %	2.21 % 2.15 %
Juno.com	5417 5479	4315 4386	982 975	120 118	79.66 % 80.05 %	18.13 % 17.80 %	2.22 % 2.15 %
Mailfence	5534 5601	4376 4419	1021 1060	137 122	79.07 % 78.90 %	18.45 % 18.93 %	2.48 % 2.18 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.