ActiveCampaign and Kit Email Deliverability Comparison

ActiveCampaign

Kit

In this comparison, the deliverability of ActiveCampaign and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.996 76.643	58.044 59.459	16.148 15.559	1.804 1.625

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.38 % 77.58 %	21.25 % 20.30 %	2.37 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5927 5965	4545 4577	1249 1261	133 127	76.68 % 76.73 %	21.07 % 21.14 %	2.24 % 2.13 %
Elektronics	5700 5786	4400 4548	1166 1115	134 123	77.19 % 78.60 %	20.46 % 19.27 %	2.35 % 2.13 %
Entertainment	5782 5907	4399 4528	1244 1255	139 124	76.08 % 76.65 %	21.52 % 21.25 %	2.40 % 2.10 %
Cosmetics & Beauty	6078 5954	4643 4658	1293 1174	142 122	76.39 % 78.23 %	21.27 % 19.72 %	2.34 % 2.05 %
Food & Drink	5845 5862	4459 4516	1252 1216	134 130	76.29 % 77.04 %	21.42 % 20.74 %	2.29 % 2.22 %
Home & Garden	5863 5934	4483 4595	1239 1212	141 127	76.46 % 77.44 %	21.13 % 20.42 %	2.40 % 2.14 %
Finance	5756 5829	4596 4725	1017 983	143 121	79.85 % 81.06 %	17.67 % 16.86 %	2.48 % 2.08 %
Health	5689 5875	4541 4778	1022 974	126 123	79.82 % 81.33 %	17.96 % 16.58 %	2.21 % 2.09 %
Pets	5879 5980	4455 4592	1285 1254	139 134	75.78 % 76.79 %	21.86 % 20.97 %	2.36 % 2.24 %
Sport & Fitness	5831 5886	4427 4519	1266 1239	138 128	75.92 % 76.78 %	21.71 % 21.05 %	2.37 % 2.17 %
Job & Career	5813 5933	4284 4448	1383 1357	146 128	73.70 % 74.97 %	23.79 % 22.87 %	2.51 % 2.16 %
Dating	5955 5976	4267 4407	1539 1442	149 127	71.65 % 73.74 %	25.84 % 24.13 %	2.50 % 2.13 %
Other	5878 5756	4545 4568	1193 1077	140 111	77.32 % 79.36 %	20.30 % 18.71 %	2.38 % 1.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5497 5467	4001 4033	1364 1326	132 108	72.79 % 73.77 %	24.81 % 24.25 %	2.40 % 1.98 %
Outlook Mail	5437 5472	4014 4181	1292 1179	131 112	73.83 % 76.41 %	23.76 % 21.55 %	2.41 % 2.05 %
Yahoo Mail	5457 5648	4103 4305	1225 1227	129 116	75.19 % 76.22 %	22.45 % 21.72 %	2.36 % 2.05 %
AOL Mail	5524 5541	4217 4253	1174 1175	133 113	76.34 % 76.76 %	21.25 % 21.21 %	2.41 % 2.04 %
Mail.com	5527 5406	4311 4261	1090 1028	126 117	78.00 % 78.82 %	19.72 % 19.02 %	2.28 % 2.16 %
Yandex Mail	5404 5401	4054 4145	1226 1149	124 107	75.02 % 76.75 %	22.69 % 21.27 %	2.29 % 1.98 %
GMX Mail	5198 5515	3861 4185	1214 1210	123 120	74.28 % 75.88 %	23.36 % 21.94 %	2.37 % 2.18 %
Zoho Mail	5307 5463	4119 4294	1060 1049	128 120	77.61 % 78.60 %	19.97 % 19.20 %	2.41 % 2.20 %
ProtonMail	5495 5329	4266 4237	1100 970	129 122	77.63 % 79.51 %	20.02 % 18.20 %	2.35 % 2.29 %
Custom Mail	5522 5258	4365 4221	1022 918	135 119	79.05 % 80.28 %	18.51 % 17.46 %	2.44 % 2.26 %
iCloud Mail	5492 5465	4015 4065	1349 1291	128 109	73.11 % 74.38 %	24.56 % 23.62 %	2.33 % 1.99 %
Tuta	5287 5744	4168 4555	998 1065	121 124	78.83 % 79.30 %	18.88 % 18.54 %	2.29 % 2.16 %
Juno.com	5453 5446	4310 4372	1014 955	129 119	79.04 % 80.28 %	18.60 % 17.54 %	2.37 % 2.19 %
Mailfence	5396 5488	4240 4352	1020 1017	136 119	78.58 % 79.30 %	18.90 % 18.53 %	2.52 % 2.17 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.