ActiveCampaign and Kit Email Deliverability Comparison

ActiveCampaign

Kit

In this comparison, the deliverability of ActiveCampaign and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.940 64.911	49.739 50.481	13.801 13.230	1.663 1.420

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 77.77 %	21.25 % 20.38 %	2.56 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5001 4894	3823 3792	1069 1020	115 105	76.44 % 77.48 %	21.38 % 20.84 %	2.30 % 2.15 %
Elektronics	4986 5030	3852 3922	1026 1020	130 105	77.26 % 77.97 %	20.58 % 20.28 %	2.61 % 2.09 %
Entertainment	5015 4908	3787 3808	1116 1006	133 106	75.51 % 77.59 %	22.25 % 20.50 %	2.65 % 2.16 %
Cosmetics & Beauty	4970 5065	3874 3980	1014 1006	110 100	77.95 % 78.58 %	20.40 % 19.86 %	2.21 % 1.97 %
Food & Drink	5016 4988	3815 3861	1086 1016	136 114	76.06 % 77.41 %	21.65 % 20.37 %	2.71 % 2.29 %
Home & Garden	5056 5048	3884 3865	1062 1080	137 107	76.82 % 76.56 %	21.00 % 21.39 %	2.71 % 2.12 %
Finance	5019 4952	3982 3998	933 864	130 108	79.34 % 80.74 %	18.59 % 17.45 %	2.59 % 2.18 %
Health	4975 5084	3958 4083	912 910	127 110	79.56 % 80.31 %	18.33 % 17.90 %	2.55 % 2.16 %
Pets	5071 5014	3878 3851	1089 1061	130 118	76.47 % 76.80 %	21.48 % 21.16 %	2.56 % 2.35 %
Sport & Fitness	5056 5062	3827 3947	1131 1014	129 115	75.69 % 77.97 %	22.37 % 20.03 %	2.55 % 2.27 %
Job & Career	4751 4864	3524 3697	1104 1084	128 107	74.17 % 76.01 %	23.24 % 22.29 %	2.69 % 2.20 %
Dating	4977 5008	3644 3728	1211 1187	138 111	73.22 % 74.44 %	24.33 % 23.70 %	2.77 % 2.22 %
Other	5047 4994	3891 3949	1048 962	120 114	77.10 % 79.07 %	20.76 % 19.26 %	2.38 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4841 4615	3583 3460	1164 1070	126 95	74.01 % 74.97 %	24.04 % 23.19 %	2.60 % 2.06 %
Outlook Mail	4679 4732	3527 3659	1049 972	127 106	75.38 % 77.32 %	22.42 % 20.54 %	2.71 % 2.24 %
Yahoo Mail	4682 4596	3524 3525	1044 976	120 99	75.27 % 76.70 %	22.30 % 21.24 %	2.56 % 2.15 %
AOL Mail	4652 4786	3532 3707	1017 993	115 103	75.92 % 77.46 %	21.86 % 20.75 %	2.47 % 2.15 %
Mail.com	4684 4724	3591 3756	982 884	128 104	76.67 % 79.51 %	20.96 % 18.71 %	2.73 % 2.20 %
Yandex Mail	4844 4809	3664 3687	1078 1032	119 108	75.64 % 76.67 %	22.25 % 21.46 %	2.46 % 2.25 %
GMX Mail	4614 4636	3442 3545	1074 1018	117 99	74.60 % 76.47 %	23.28 % 21.96 %	2.54 % 2.14 %
Zoho Mail	4756 4604	3713 3626	952 901	113 98	78.07 % 78.76 %	20.02 % 19.57 %	2.38 % 2.13 %
ProtonMail	4769 4602	3718 3648	957 873	120 100	77.96 % 79.27 %	20.07 % 18.97 %	2.52 % 2.17 %
Custom Mail	4634 4653	3667 3729	889 838	120 107	79.13 % 80.14 %	19.18 % 18.01 %	2.59 % 2.30 %
iCloud Mail	4720 4683	3484 3462	1121 1135	118 105	73.81 % 73.93 %	23.75 % 24.24 %	2.50 % 2.24 %
Tuta	4581 4804	3610 3807	871 907	114 107	78.80 % 79.25 %	19.01 % 18.88 %	2.49 % 2.23 %
Juno.com	4573 4682	3612 3714	870 883	120 108	78.99 % 79.33 %	19.02 % 18.86 %	2.62 % 2.31 %
Mailfence	3911 3985	3072 3156	733 748	106 81	78.55 % 79.20 %	18.74 % 18.77 %	2.71 % 2.03 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.