ActiveCampaign and Kit Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.443 44.416	357.292 37.223	69.479 5.651	11.672 1.542

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 83.81 %	15.85 % 12.72 %	2.66 % 3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	32891 3361	27858 2910	4273 364	760 87	84.70 % 86.58 %	12.99 % 10.83 %	2.31 % 2.59 %
Elektronics	33773 3377	27792 2860	5130 395	851 122	82.29 % 84.69 %	15.19 % 11.70 %	2.52 % 3.61 %
Entertainment	33133 3442	26952 2884	5304 441	877 117	81.34 % 83.79 %	16.01 % 12.81 %	2.65 % 3.40 %
Cosmetics & Beauty	33616 3421	27354 2855	5355 435	907 131	81.37 % 83.46 %	15.93 % 12.72 %	2.70 % 3.83 %
Food & Drink	33295 3326	28152 2853	4352 358	791 115	84.55 % 85.78 %	13.07 % 10.76 %	2.38 % 3.46 %
Home & Garden	34189 3577	28836 3070	4581 387	772 120	84.34 % 85.83 %	13.40 % 10.82 %	2.26 % 3.35 %
Finance	33913 3282	26517 2664	6382 486	1014 132	78.19 % 81.17 %	18.82 % 14.81 %	2.99 % 4.02 %
Health	33706 3448	26659 2836	6101 472	946 140	79.09 % 82.25 %	18.10 % 13.69 %	2.81 % 4.06 %
Pets	34118 3305	28540 2824	4758 386	820 95	83.65 % 85.45 %	13.95 % 11.68 %	2.40 % 2.87 %
Sport & Fitness	33838 3596	27140 2991	5710 495	988 110	80.21 % 83.18 %	16.87 % 13.77 %	2.92 % 3.06 %
Job & Career	34243 3377	27182 2745	6026 497	1035 135	79.38 % 81.29 %	17.60 % 14.72 %	3.02 % 4.00 %
Dating	33613 3528	25854 2873	6723 526	1036 129	76.92 % 81.43 %	20.00 % 14.91 %	3.08 % 3.66 %
Other	34115 3376	28456 2858	4784 409	875 109	83.41 % 84.66 %	14.02 % 12.11 %	2.56 % 3.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43363 3407	33783 2669	8244 586	1336 152	77.91 % 78.34 %	19.01 % 17.20 %	3.08 % 4.46 %
Outlook Mail	42674 3397	33614 2807	7859 476	1201 114	78.77 % 82.63 %	18.42 % 14.01 %	2.81 % 3.36 %
Yahoo Mail	42411 3466	34487 2863	6751 453	1173 150	81.32 % 82.60 %	15.92 % 13.07 %	2.77 % 4.33 %
AOL Mail	43021 3328	34856 2760	6955 448	1210 120	81.02 % 82.93 %	16.17 % 13.46 %	2.81 % 3.61 %
Mail.com	43000 3516	35412 2966	6490 429	1098 121	82.35 % 84.36 %	15.09 % 12.20 %	2.55 % 3.44 %
Yandex Mail	42689 3515	34080 2901	7368 489	1241 125	79.83 % 82.53 %	17.26 % 13.91 %	2.91 % 3.56 %
GMX Mail	42372 3380	34837 2895	6546 382	989 103	82.22 % 85.65 %	15.45 % 11.30 %	2.33 % 3.05 %
Zoho Mail	43274 3340	35962 2867	6265 377	1047 96	83.10 % 85.84 %	14.48 % 11.29 %	2.42 % 2.87 %
ProtonMail	43071 3548	35850 3058	6171 378	1050 112	83.23 % 86.19 %	14.33 % 10.65 %	2.44 % 3.16 %
Custom Mail	42357 3393	35756 2934	5623 350	978 109	84.42 % 86.47 %	13.28 % 10.32 %	2.31 % 3.21 %
iCloud Mail	3329 3427	2679 2715	508 562	142 150	80.47 % 79.22 %	15.26 % 16.40 %	4.27 % 4.38 %
Tuta	3430 3335	2959 2867	362 369	109 99	86.27 % 85.97 %	10.55 % 11.06 %	3.18 % 2.97 %
Juno.com	3452 3364	3017 2921	337 352	98 91	87.40 % 86.83 %	9.76 % 10.46 %	2.84 % 2.71 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.