ActiveCampaign and Kit Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.027 70.870	379.785 59.155	72.694 9.240	12.548 2.475

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.67 % 83.47 %	15.63 % 13.04 %	2.70 % 3.49 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34920 5419	29610 4672	4483 594	827 153	84.79 % 86.22 %	12.84 % 10.96 %	2.37 % 2.82 %
Elektronics	35813 5399	29526 4553	5362 653	925 193	82.44 % 84.33 %	14.97 % 12.09 %	2.58 % 3.57 %
Entertainment	35217 5474	28720 4567	5561 723	936 184	81.55 % 83.43 %	15.79 % 13.21 %	2.66 % 3.36 %
Cosmetics & Beauty	35615 5397	29058 4495	5597 700	960 202	81.59 % 83.29 %	15.72 % 12.97 %	2.70 % 3.74 %
Food & Drink	35286 5336	29884 4555	4556 595	846 186	84.69 % 85.36 %	12.91 % 11.15 %	2.40 % 3.49 %
Home & Garden	36238 5656	30618 4848	4789 632	831 176	84.49 % 85.71 %	13.22 % 11.17 %	2.29 % 3.11 %
Finance	35962 5244	28207 4237	6672 799	1083 208	78.44 % 80.80 %	18.55 % 15.24 %	3.01 % 3.97 %
Health	35776 5525	28381 4526	6375 779	1020 220	79.33 % 81.92 %	17.82 % 14.10 %	2.85 % 3.98 %
Pets	36223 5343	30348 4543	4990 639	885 161	83.78 % 85.03 %	13.78 % 11.96 %	2.44 % 3.01 %
Sport & Fitness	35976 5709	28935 4717	5988 803	1053 189	80.43 % 82.62 %	16.64 % 14.07 %	2.93 % 3.31 %
Job & Career	36201 5371	28789 4339	6296 811	1116 221	79.53 % 80.79 %	17.39 % 15.10 %	3.08 % 4.11 %
Dating	35637 5570	27499 4524	7015 850	1123 196	77.16 % 81.22 %	19.68 % 15.26 %	3.15 % 3.52 %
Other	36163 5427	30210 4579	5010 662	943 186	83.54 % 84.37 %	13.85 % 12.20 %	2.61 % 3.43 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45514 5434	35482 4230	8601 948	1431 256	77.96 % 77.84 %	18.90 % 17.45 %	3.14 % 4.71 %
Outlook Mail	44764 5466	35356 4487	8138 784	1270 195	78.98 % 82.09 %	18.18 % 14.34 %	2.84 % 3.57 %
Yahoo Mail	44497 5430	36254 4481	7008 732	1235 217	81.48 % 82.52 %	15.75 % 13.48 %	2.78 % 4.00 %
AOL Mail	45052 5480	36571 4543	7207 749	1274 188	81.18 % 82.90 %	16.00 % 13.67 %	2.83 % 3.43 %
Mail.com	45024 5555	37138 4664	6722 699	1164 192	82.48 % 83.96 %	14.93 % 12.58 %	2.59 % 3.46 %
Yandex Mail	44812 5623	35834 4613	7660 806	1318 204	79.97 % 82.04 %	17.09 % 14.33 %	2.94 % 3.63 %
GMX Mail	44448 5401	36620 4587	6770 629	1058 185	82.39 % 84.93 %	15.23 % 11.65 %	2.38 % 3.43 %
Zoho Mail	45205 5360	37632 4584	6466 614	1107 162	83.25 % 85.52 %	14.30 % 11.46 %	2.45 % 3.02 %
ProtonMail	45101 5605	37621 4829	6368 608	1112 168	83.42 % 86.16 %	14.12 % 10.85 %	2.47 % 3.00 %
Custom Mail	44396 5428	37542 4684	5820 578	1034 166	84.56 % 86.29 %	13.11 % 10.65 %	2.33 % 3.06 %
iCloud Mail	5347 5431	4302 4295	824 906	221 230	80.46 % 79.08 %	15.41 % 16.68 %	4.13 % 4.23 %
Tuta	5366 5351	4623 4577	571 613	172 161	86.15 % 85.54 %	10.64 % 11.46 %	3.21 % 3.01 %
Juno.com	5501 5306	4810 4581	539 574	152 151	87.44 % 86.34 %	9.80 % 10.82 %	2.76 % 2.85 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.