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ActiveCampaign Email Deliverability Report for the year 2023 (January)

In this email deliverability report for ActiveCampaign (January 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of ActiveCampaign. It outlines the most important features of ActiveCampaign, answers some questions and also publishes user reviews.

Email deliverability for ActiveCampaign and other providers comparison

A total of 6.897 emails were sent with ActiveCampaign. A total of 5.938 emails were delivered to the recipient's main mailbox. Of all emails sent, 769 emails ended up in the spam folder. 190 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 7.0046.059
(86.51 %) 		730
(10.42 %) 		215
(3.07 %)
ActiveCampaign 6.8975.938
(86.10 %) 		769
(11.15 %) 		190
(2.75 %)
CleverReach 6.9635.904
(84.79 %) 		837
(12.02 %) 		222
(3.19 %)
Mailjet 6.9695.902
(84.69 %) 		843
(12.10 %) 		224
(3.21 %)
CampaignMonitor 6.8005.721
(84.13 %) 		843
(12.40 %) 		236
(3.47 %)
Klick-Tipp 6.7485.640
(83.58 %) 		874
(12.95 %) 		234
(3.47 %)
Rapidmail 6.7815.636
(83.11 %) 		908
(13.39 %) 		237
(3.50 %)
HubSpot 6.9065.729
(82.96 %) 		941
(13.63 %) 		236
(3.42 %)
Moosend 6.8755.665
(82.40 %) 		953
(13.86 %) 		257
(3.74 %)
AWeber 6.8175.600
(82.15 %) 		950
(13.94 %) 		267
(3.92 %)
Mailify 6.9975.724
(81.81 %) 		1.019
(14.56 %) 		254
(3.63 %)
SendInBlue 6.6305.407
(81.55 %) 		951
(14.34 %) 		272
(4.10 %)
MailChimp 6.6405.412
(81.51 %) 		950
(14.31 %) 		278
(4.19 %)
ConvertKit 6.8685.581
(81.26 %) 		1.009
(14.69 %) 		278
(4.05 %)
MailerLite 6.8195.498
(80.63 %) 		1.047
(15.35 %) 		274
(4.02 %)
Benchmark Email 6.7845.399
(79.58 %) 		1.076
(15.86 %) 		309
(4.55 %)
Constant Contact 6.7675.302
(78.35 %) 		1.142
(16.88 %) 		323
(4.77 %)
SendPulse 6.8945.366
(77.84 %) 		1.207
(17.51 %) 		321
(4.66 %)
Clever Elements 6.8325.293
(77.47 %) 		1.209
(17.70 %) 		330
(4.83 %)
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ActiveCampaign email deliverability providers comparison 2023 (January)
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Email deliverability rates for ActiveCampaign and other providers comparison

86.10 % of 6.897 emails sent with ActiveCampaign ended up in the recipient's main mailbox. 11.15 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.75 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.51 %
(6.059) 		10.42 %
(730) 		3.07 %
(215)
ActiveCampaign 86.10 %
(5.938) 		11.15 %
(769) 		2.75 %
(190)
CleverReach 84.79 %
(5.904) 		12.02 %
(837) 		3.19 %
(222)
Mailjet 84.69 %
(5.902) 		12.10 %
(843) 		3.21 %
(224)
CampaignMonitor 84.13 %
(5.721) 		12.40 %
(843) 		3.47 %
(236)
Klick-Tipp 83.58 %
(5.640) 		12.95 %
(874) 		3.47 %
(234)
Rapidmail 83.11 %
(5.636) 		13.39 %
(908) 		3.50 %
(237)
HubSpot 82.96 %
(5.729) 		13.63 %
(941) 		3.42 %
(236)
Moosend 82.40 %
(5.665) 		13.86 %
(953) 		3.74 %
(257)
AWeber 82.15 %
(5.600) 		13.94 %
(950) 		3.92 %
(267)
Mailify 81.81 %
(5.724) 		14.56 %
(1.019) 		3.63 %
(254)
SendInBlue 81.55 %
(5.407) 		14.34 %
(951) 		4.10 %
(272)
MailChimp 81.51 %
(5.412) 		14.31 %
(950) 		4.19 %
(278)
ConvertKit 81.26 %
(5.581) 		14.69 %
(1.009) 		4.05 %
(278)
MailerLite 80.63 %
(5.498) 		15.35 %
(1.047) 		4.02 %
(274)
Benchmark Email 79.58 %
(5.399) 		15.86 %
(1.076) 		4.55 %
(309)
Constant Contact 78.35 %
(5.302) 		16.88 %
(1.142) 		4.77 %
(323)
SendPulse 77.84 %
(5.366) 		17.51 %
(1.207) 		4.66 %
(321)
Clever Elements 77.47 %
(5.293) 		17.70 %
(1.209) 		4.83 %
(330)
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ActiveCampaign email deliverability rates providers comparison 2023 (January)
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Email deliverability by category

The delivery of the emails with ActiveCampaign in the categories Home & Garden, Food & Drink, Clothing, Other and Entertainment resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Health, Finance and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 51746346889.56 %8.90 %1.55 %
Food & Drink 537477501088.83 %9.31 %1.86 %
Clothing 533469501487.99 %9.38 %2.63 %
Other 548481561187.77 %10.22 %2.01 %
Entertainment 526456581286.69 %11.03 %2.28 %
Elektronics 533462551686.68 %10.32 %3.00 %
Pets 502435521586.65 %10.36 %2.99 %
Sport & Fitness 530455651085.85 %12.26 %1.89 %
Cosmetics & Beauty 529448592284.69 %11.15 %4.16 %
Finance 585493761684.27 %12.99 %2.74 %
Health 537452671884.17 %12.48 %3.35 %
Job & Career 497413671783.10 %13.48 %3.42 %
Dating 523434682182.98 %13.00 %4.02 %
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ActiveCampaign email deliverability by category 2023 (January)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with ActiveCampaign are ProtonMail, Custom Mail and GMX Mail. The delivery rates were worst for the email providers Gmail, Yahoo Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 673598621388.86 %9.21 %1.93 %
Custom Mail 678599621788.35 %9.14 %2.51 %
GMX Mail 710627701388.31 %9.86 %1.83 %
Zoho Mail 735647731588.03 %9.93 %2.04 %
Mail.com 634548711586.44 %11.20 %2.37 %
AOL Mail 726616852584.85 %11.71 %3.44 %
Outlook Mail 686578872184.26 %12.68 %3.06 %
Yandex Mail 701590921984.17 %13.12 %2.71 %
Yahoo Mail 634533752684.07 %11.83 %4.10 %
Gmail 720602922683.61 %12.78 %3.61 %
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ActiveCampaign email deliverability by email service provider 2023 (January)
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All email deliverability reports for ActiveCampaign

All available email deliverability reports for ActiveCampaign.

ActiveCampaign badges for website

The following badges for ActiveCampaign can be embedded into a website.

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References and Resources

Further resources and references for ActiveCampaign.