SendPulse and SendGrid Email Deliverability Comparison

SendPulse

SendGrid

In this comparison, the deliverability of SendPulse and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.294 76.020	58.803 57.862	15.719 16.204	1.772 1.954

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.07 % 76.11 %	20.60 % 21.32 %	2.32 % 2.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5685 5890	4390 4437	1157 1303	138 150	77.22 % 75.33 %	20.35 % 22.12 %	2.43 % 2.55 %
Elektronics	5616 6048	4308 4622	1170 1268	138 158	76.71 % 76.42 %	20.83 % 20.97 %	2.46 % 2.61 %
Entertainment	5869 5622	4518 4257	1219 1227	132 138	76.98 % 75.72 %	20.77 % 21.82 %	2.25 % 2.45 %
Cosmetics & Beauty	6038 5858	4671 4497	1221 1202	146 159	77.36 % 76.77 %	20.22 % 20.52 %	2.42 % 2.71 %
Food & Drink	5714 5897	4386 4470	1201 1282	127 145	76.76 % 75.80 %	21.02 % 21.74 %	2.22 % 2.46 %
Home & Garden	6021 5664	4627 4264	1244 1249	150 151	76.85 % 75.28 %	20.66 % 22.05 %	2.49 % 2.67 %
Finance	5828 5843	4693 4644	1003 1041	132 158	80.53 % 79.48 %	17.21 % 17.82 %	2.26 % 2.70 %
Health	5935 5767	4739 4577	1050 1043	146 147	79.85 % 79.37 %	17.69 % 18.09 %	2.46 % 2.55 %
Pets	5872 5816	4504 4417	1235 1258	133 141	76.70 % 75.95 %	21.03 % 21.63 %	2.26 % 2.42 %
Sport & Fitness	5628 5815	4323 4441	1178 1221	127 153	76.81 % 76.37 %	20.93 % 21.00 %	2.26 % 2.63 %
Job & Career	6073 5804	4516 4254	1418 1399	139 151	74.36 % 73.29 %	23.35 % 24.10 %	2.29 % 2.60 %
Dating	5989 5947	4370 4274	1493 1532	126 141	72.97 % 71.87 %	24.93 % 25.76 %	2.10 % 2.37 %
Other	6026 6049	4758 4708	1130 1179	138 162	78.96 % 77.83 %	18.75 % 19.49 %	2.29 % 2.68 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5491 5282	4026 3834	1343 1320	122 128	73.32 % 72.59 %	24.46 % 24.99 %	2.22 % 2.42 %
Outlook Mail	5429 5454	4069 4062	1235 1254	125 138	74.95 % 74.48 %	22.75 % 22.99 %	2.30 % 2.53 %
Yahoo Mail	5400 5391	4093 4040	1176 1215	131 136	75.80 % 74.94 %	21.78 % 22.54 %	2.43 % 2.52 %
AOL Mail	5475 5521	4183 4151	1163 1226	129 144	76.40 % 75.19 %	21.24 % 22.21 %	2.36 % 2.61 %
Mail.com	5368 5367	4214 4152	1027 1084	127 131	78.50 % 77.36 %	19.13 % 20.20 %	2.37 % 2.44 %
Yandex Mail	5335 5350	4024 4037	1186 1180	125 133	75.43 % 75.46 %	22.23 % 22.06 %	2.34 % 2.49 %
GMX Mail	5479 5582	4148 4153	1212 1275	119 154	75.71 % 74.40 %	22.12 % 22.84 %	2.17 % 2.76 %
Zoho Mail	5412 5323	4256 4111	1036 1079	120 133	78.64 % 77.23 %	19.14 % 20.27 %	2.22 % 2.50 %
ProtonMail	5485 5454	4385 4278	962 1039	138 137	79.95 % 78.44 %	17.54 % 19.05 %	2.52 % 2.51 %
Custom Mail	5425 5505	4334 4348	978 1016	113 141	79.89 % 78.98 %	18.03 % 18.46 %	2.08 % 2.56 %
iCloud Mail	5395 5399	3957 3902	1312 1359	126 138	73.35 % 72.27 %	24.32 % 25.17 %	2.34 % 2.56 %
Tuta	5543 5338	4374 4173	1034 1019	135 146	78.91 % 78.18 %	18.65 % 19.09 %	2.44 % 2.74 %
Juno.com	5416 5551	4302 4322	984 1075	130 154	79.43 % 77.86 %	18.17 % 19.37 %	2.40 % 2.77 %
Mailfence	5641 5503	4438 4299	1071 1063	132 141	78.67 % 78.12 %	18.99 % 19.32 %	2.34 % 2.56 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.