SendPulse and SendGrid Email Deliverability Comparison

SendPulse

SendGrid

In this comparison, the deliverability of SendPulse and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.508 65.185	50.749 50.153	13.326 13.533	1.433 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.47 % 76.94 %	20.34 % 20.76 %	2.19 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5110 5061	3956 3889	1033 1054	121 118	77.42 % 76.84 %	20.22 % 20.83 %	2.37 % 2.33 %
Elektronics	4993 5043	3891 3919	1001 1007	101 117	77.93 % 77.71 %	20.05 % 19.97 %	2.02 % 2.32 %
Entertainment	5087 5009	3928 3816	1042 1073	117 120	77.22 % 76.18 %	20.48 % 21.42 %	2.30 % 2.40 %
Cosmetics & Beauty	4972 5165	3935 3989	935 1056	102 120	79.14 % 77.23 %	18.81 % 20.45 %	2.05 % 2.32 %
Food & Drink	5122 5126	3924 3916	1087 1094	111 116	76.61 % 76.39 %	21.22 % 21.34 %	2.17 % 2.26 %
Home & Garden	5188 4941	3966 3776	1112 1057	110 108	76.45 % 76.42 %	21.43 % 21.39 %	2.12 % 2.19 %
Finance	5143 4994	4171 4012	860 860	112 122	81.10 % 80.34 %	16.72 % 17.22 %	2.18 % 2.44 %
Health	4963 5103	3984 4121	869 869	110 113	80.27 % 80.76 %	17.51 % 17.03 %	2.22 % 2.21 %
Pets	5008 5124	3834 3911	1063 1090	111 123	76.56 % 76.33 %	21.23 % 21.27 %	2.22 % 2.40 %
Sport & Fitness	4897 4949	3767 3797	1023 1030	107 122	76.92 % 76.72 %	20.89 % 20.81 %	2.19 % 2.47 %
Job & Career	4967 4643	3695 3435	1157 1105	115 103	74.39 % 73.98 %	23.29 % 23.80 %	2.32 % 2.22 %
Dating	5056 5001	3710 3629	1234 1261	112 111	73.38 % 72.57 %	24.41 % 25.21 %	2.22 % 2.22 %
Other	5002 5026	3988 3943	910 977	104 106	79.73 % 78.45 %	18.19 % 19.44 %	2.08 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4771 4467	3501 3273	1170 1084	100 110	73.38 % 73.27 %	24.52 % 24.27 %	2.10 % 2.46 %
Outlook Mail	4644 4749	3536 3602	1011 1046	97 101	76.14 % 75.85 %	21.77 % 22.03 %	2.09 % 2.13 %
Yahoo Mail	4584 4588	3487 3513	994 970	103 105	76.07 % 76.57 %	21.68 % 21.14 %	2.25 % 2.29 %
AOL Mail	4609 4540	3555 3433	958 999	96 108	77.13 % 75.62 %	20.79 % 22.00 %	2.08 % 2.38 %
Mail.com	4745 4832	3739 3771	902 952	104 109	78.80 % 78.04 %	19.01 % 19.70 %	2.19 % 2.26 %
Yandex Mail	4680 4701	3599 3574	984 1021	97 106	76.90 % 76.03 %	21.03 % 21.72 %	2.07 % 2.25 %
GMX Mail	4637 4503	3493 3390	1034 1019	110 94	75.33 % 75.28 %	22.30 % 22.63 %	2.37 % 2.09 %
Zoho Mail	4629 4711	3620 3628	913 977	96 106	78.20 % 77.01 %	19.72 % 20.74 %	2.07 % 2.25 %
ProtonMail	4869 4501	3895 3552	861 840	113 109	80.00 % 78.92 %	17.68 % 18.66 %	2.32 % 2.42 %
Custom Mail	4535 4741	3639 3784	797 846	99 111	80.24 % 79.81 %	17.57 % 17.84 %	2.18 % 2.34 %
iCloud Mail	4715 4564	3452 3364	1163 1091	100 109	73.21 % 73.71 %	24.67 % 23.90 %	2.12 % 2.39 %
Tuta	4662 4795	3731 3785	825 899	106 111	80.03 % 78.94 %	17.70 % 18.75 %	2.27 % 2.31 %
Juno.com	4745 4717	3766 3724	869 885	110 108	79.37 % 78.95 %	18.31 % 18.76 %	2.32 % 2.29 %
Mailfence	4683 4776	3736 3760	845 904	102 112	79.78 % 78.73 %	18.04 % 18.93 %	2.18 % 2.35 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.