SendPulse and SendGrid Email Deliverability Comparison

SendPulse

SendGrid

In this comparison, the deliverability of SendPulse and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.521 64.932	50.907 50.153	13.179 13.282	1.435 1.497

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.70 % 77.24 %	20.11 % 20.46 %	2.19 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4961 5103	3876 3943	976 1047	109 113	78.13 % 77.27 %	19.67 % 20.52 %	2.20 % 2.21 %
Elektronics	4951 4961	3874 3866	974 977	103 118	78.25 % 77.93 %	19.67 % 19.69 %	2.08 % 2.38 %
Entertainment	5077 5086	3934 3899	1030 1062	113 125	77.49 % 76.66 %	20.29 % 20.88 %	2.23 % 2.46 %
Cosmetics & Beauty	5054 5102	3971 3963	973 1018	110 121	78.57 % 77.68 %	19.25 % 19.95 %	2.18 % 2.37 %
Food & Drink	5089 5136	3929 3928	1048 1081	112 127	77.21 % 76.48 %	20.59 % 21.05 %	2.20 % 2.47 %
Home & Garden	5184 4813	3978 3675	1090 1031	116 107	76.74 % 76.36 %	21.03 % 21.42 %	2.24 % 2.22 %
Finance	5048 5025	4090 4057	851 845	107 123	81.02 % 80.74 %	16.86 % 16.82 %	2.12 % 2.45 %
Health	5057 4953	4087 3995	850 846	120 112	80.82 % 80.66 %	16.81 % 17.08 %	2.37 % 2.26 %
Pets	4983 4990	3812 3847	1064 1031	107 112	76.50 % 77.09 %	21.35 % 20.66 %	2.15 % 2.24 %
Sport & Fitness	4837 4946	3733 3810	998 1018	106 118	77.18 % 77.03 %	20.63 % 20.58 %	2.19 % 2.39 %
Job & Career	5053 4725	3779 3533	1168 1091	106 101	74.79 % 74.77 %	23.11 % 23.09 %	2.10 % 2.14 %
Dating	5039 5071	3706 3680	1225 1282	108 109	73.55 % 72.57 %	24.31 % 25.28 %	2.14 % 2.15 %
Other	5188 5021	4138 3957	932 953	118 111	79.76 % 78.81 %	17.96 % 18.98 %	2.27 % 2.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4730 4574	3484 3353	1153 1124	93 97	73.66 % 73.31 %	24.38 % 24.57 %	1.97 % 2.12 %
Outlook Mail	4582 4731	3492 3584	991 1046	99 101	76.21 % 75.76 %	21.63 % 22.11 %	2.16 % 2.13 %
Yahoo Mail	4631 4397	3546 3385	976 917	109 95	76.57 % 76.98 %	21.08 % 20.86 %	2.35 % 2.16 %
AOL Mail	4770 4653	3701 3547	966 993	103 113	77.59 % 76.23 %	20.25 % 21.34 %	2.16 % 2.43 %
Mail.com	4783 4754	3763 3721	911 926	109 107	78.67 % 78.27 %	19.05 % 19.48 %	2.28 % 2.25 %
Yandex Mail	4563 4689	3505 3607	962 980	96 102	76.81 % 76.92 %	21.08 % 20.90 %	2.10 % 2.18 %
GMX Mail	4712 4629	3565 3482	1039 1048	108 99	75.66 % 75.22 %	22.05 % 22.64 %	2.29 % 2.14 %
Zoho Mail	4706 4600	3713 3586	896 907	97 107	78.90 % 77.96 %	19.04 % 19.72 %	2.06 % 2.33 %
ProtonMail	4718 4628	3802 3668	802 854	114 106	80.58 % 79.26 %	17.00 % 18.45 %	2.42 % 2.29 %
Custom Mail	4638 4683	3743 3768	803 799	92 116	80.70 % 80.46 %	17.31 % 17.06 %	1.98 % 2.48 %
iCloud Mail	4689 4593	3459 3406	1131 1080	99 107	73.77 % 74.16 %	24.12 % 23.51 %	2.11 % 2.33 %
Tuta	4589 4570	3638 3628	848 829	103 113	79.28 % 79.39 %	18.48 % 18.14 %	2.24 % 2.47 %
Juno.com	4703 4647	3751 3662	848 869	104 116	79.76 % 78.80 %	18.03 % 18.70 %	2.21 % 2.50 %
Mailfence	4707 4784	3745 3756	853 910	109 118	79.56 % 78.51 %	18.12 % 19.02 %	2.32 % 2.47 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.