SendPulse and Kit Email Deliverability Comparison

SendPulse

Kit

In this comparison, the deliverability of SendPulse and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.719 64.911	50.459 50.481	13.109 13.230	1.463 1.420

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.97 % 77.77 %	20.26 % 20.38 %	2.26 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4975 4894	3878 3792	1008 1020	122 105	77.95 % 77.48 %	20.26 % 20.84 %	2.45 % 2.15 %
Elektronics	4947 5030	3896 3922	961 1020	107 105	78.75 % 77.97 %	19.43 % 20.28 %	2.16 % 2.09 %
Entertainment	5003 4908	3894 3808	1014 1006	118 106	77.83 % 77.59 %	20.27 % 20.50 %	2.36 % 2.16 %
Cosmetics & Beauty	4875 5065	3863 3980	916 1006	100 100	79.24 % 78.58 %	18.79 % 19.86 %	2.05 % 1.97 %
Food & Drink	5122 4988	3957 3861	1082 1016	112 114	77.25 % 77.41 %	21.12 % 20.37 %	2.19 % 2.29 %
Home & Garden	5079 5048	3910 3865	1095 1080	109 107	76.98 % 76.56 %	21.56 % 21.39 %	2.15 % 2.12 %
Finance	5067 4952	4097 3998	874 864	113 108	80.86 % 80.74 %	17.25 % 17.45 %	2.23 % 2.18 %
Health	4902 5084	3931 4083	881 910	110 110	80.19 % 80.31 %	17.97 % 17.90 %	2.24 % 2.16 %
Pets	5090 5014	3941 3851	1066 1061	118 118	77.43 % 76.80 %	20.94 % 21.16 %	2.32 % 2.35 %
Sport & Fitness	4914 5062	3811 3947	1035 1014	113 115	77.55 % 77.97 %	21.06 % 20.03 %	2.30 % 2.27 %
Job & Career	4895 4864	3699 3697	1106 1084	116 107	75.57 % 76.01 %	22.59 % 22.29 %	2.37 % 2.20 %
Dating	5053 5008	3765 3728	1180 1187	118 111	74.51 % 74.44 %	23.35 % 23.70 %	2.34 % 2.22 %
Other	4797 4994	3817 3949	891 962	107 114	79.57 % 79.07 %	18.57 % 19.26 %	2.23 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4730 4615	3520 3460	1124 1070	104 95	74.42 % 74.97 %	23.76 % 23.19 %	2.20 % 2.06 %
Outlook Mail	4557 4732	3490 3659	998 972	98 106	76.59 % 77.32 %	21.90 % 20.54 %	2.15 % 2.24 %
Yahoo Mail	4628 4596	3555 3525	989 976	109 99	76.82 % 76.70 %	21.37 % 21.24 %	2.36 % 2.15 %
AOL Mail	4716 4786	3682 3707	975 993	98 103	78.07 % 77.46 %	20.67 % 20.75 %	2.08 % 2.15 %
Mail.com	4720 4724	3740 3756	892 884	107 104	79.24 % 79.51 %	18.90 % 18.71 %	2.27 % 2.20 %
Yandex Mail	4658 4809	3608 3687	960 1032	102 108	77.46 % 76.67 %	20.61 % 21.46 %	2.19 % 2.25 %
GMX Mail	4638 4636	3542 3545	1003 1018	111 99	76.37 % 76.47 %	21.63 % 21.96 %	2.39 % 2.14 %
Zoho Mail	4746 4604	3731 3626	950 901	102 98	78.61 % 78.76 %	20.02 % 19.57 %	2.15 % 2.13 %
ProtonMail	4892 4602	3929 3648	867 873	117 100	80.31 % 79.27 %	17.72 % 18.97 %	2.39 % 2.17 %
Custom Mail	4415 4653	3548 3729	784 838	99 107	80.36 % 80.14 %	17.76 % 18.01 %	2.24 % 2.30 %
iCloud Mail	4685 4683	3481 3462	1122 1135	104 105	74.30 % 73.93 %	23.95 % 24.24 %	2.22 % 2.24 %
Tuta	4685 4804	3760 3807	848 907	108 107	80.26 % 79.25 %	18.10 % 18.88 %	2.31 % 2.23 %
Juno.com	4714 4682	3738 3714	887 883	114 108	79.30 % 79.33 %	18.82 % 18.86 %	2.42 % 2.31 %
Mailfence	3935 3985	3135 3156	710 748	90 81	79.67 % 79.20 %	18.04 % 18.77 %	2.29 % 2.03 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.