SendPulse and Kit Email Deliverability Comparison

SendPulse

Kit

In this comparison, the deliverability of SendPulse and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.521 65.621	50.907 50.314	13.179 13.738	1.435 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.70 % 76.67 %	20.11 % 20.94 %	2.19 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4961 5042	3876 3840	976 1080	109 122	78.13 % 76.16 %	19.67 % 21.42 %	2.20 % 2.42 %
Elektronics	4951 5023	3874 3896	974 1009	103 118	78.25 % 77.56 %	19.67 % 20.09 %	2.08 % 2.35 %
Entertainment	5077 4933	3934 3725	1030 1090	113 118	77.49 % 75.51 %	20.29 % 22.10 %	2.23 % 2.39 %
Cosmetics & Beauty	5054 5085	3971 3936	973 1031	110 118	78.57 % 77.40 %	19.25 % 20.28 %	2.18 % 2.32 %
Food & Drink	5089 5012	3929 3825	1048 1061	112 126	77.21 % 76.32 %	20.59 % 21.17 %	2.20 % 2.51 %
Home & Garden	5184 5076	3978 3873	1090 1079	116 124	76.74 % 76.30 %	21.03 % 21.26 %	2.24 % 2.44 %
Finance	5048 5014	4090 4023	851 879	107 112	81.02 % 80.24 %	16.86 % 17.53 %	2.12 % 2.23 %
Health	5057 5057	4087 4041	850 900	120 116	80.82 % 79.91 %	16.81 % 17.80 %	2.37 % 2.29 %
Pets	4983 5164	3812 3883	1064 1147	107 134	76.50 % 75.19 %	21.35 % 22.21 %	2.15 % 2.59 %
Sport & Fitness	4837 5206	3733 3990	998 1088	106 128	77.18 % 76.64 %	20.63 % 20.90 %	2.19 % 2.46 %
Job & Career	5053 4969	3779 3680	1168 1170	106 119	74.79 % 74.06 %	23.11 % 23.55 %	2.10 % 2.39 %
Dating	5039 5040	3706 3677	1225 1244	108 119	73.55 % 72.96 %	24.31 % 24.68 %	2.14 % 2.36 %
Other	5188 5000	4138 3925	932 960	118 115	79.76 % 78.50 %	17.96 % 19.20 %	2.27 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4730 4683	3484 3410	1153 1173	93 100	73.66 % 72.82 %	24.38 % 25.05 %	1.97 % 2.14 %
Outlook Mail	4582 4706	3492 3575	991 1022	99 109	76.21 % 75.97 %	21.63 % 21.72 %	2.16 % 2.32 %
Yahoo Mail	4631 4615	3546 3487	976 1020	109 108	76.57 % 75.56 %	21.08 % 22.10 %	2.35 % 2.34 %
AOL Mail	4770 4798	3701 3652	966 1033	103 113	77.59 % 76.12 %	20.25 % 21.53 %	2.16 % 2.36 %
Mail.com	4783 4671	3763 3636	911 922	109 113	78.67 % 77.84 %	19.05 % 19.74 %	2.28 % 2.42 %
Yandex Mail	4563 4736	3505 3582	962 1041	96 113	76.81 % 75.63 %	21.08 % 21.98 %	2.10 % 2.39 %
GMX Mail	4712 4508	3565 3383	1039 1021	108 104	75.66 % 75.04 %	22.05 % 22.65 %	2.29 % 2.31 %
Zoho Mail	4706 4772	3713 3720	896 938	97 114	78.90 % 77.95 %	19.04 % 19.66 %	2.06 % 2.39 %
ProtonMail	4718 4515	3802 3546	802 851	114 118	80.58 % 78.54 %	17.00 % 18.85 %	2.42 % 2.61 %
Custom Mail	4638 4563	3743 3626	803 819	92 118	80.70 % 79.47 %	17.31 % 17.95 %	1.98 % 2.59 %
iCloud Mail	4689 4728	3459 3445	1131 1173	99 110	73.77 % 72.86 %	24.12 % 24.81 %	2.11 % 2.33 %
Tuta	4589 4836	3638 3793	848 925	103 118	79.28 % 78.43 %	18.48 % 19.13 %	2.24 % 2.44 %
Juno.com	4703 4616	3751 3645	848 859	104 112	79.76 % 78.96 %	18.03 % 18.61 %	2.21 % 2.43 %
Mailfence	4707 4874	3745 3814	853 941	109 119	79.56 % 78.25 %	18.12 % 19.31 %	2.32 % 2.44 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.