SendPulse and Kit Email Deliverability Comparison

SendPulse

Kit

In this comparison, the deliverability of SendPulse and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.413 65.756	50.605 50.741	13.318 13.544	1.490 1.471

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.36 % 77.17 %	20.36 % 20.60 %	2.28 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4925 5239	3834 4006	975 1114	116 119	77.85 % 76.46 %	19.80 % 21.26 %	2.36 % 2.27 %
Elektronics	4837 4893	3760 3832	974 952	103 109	77.73 % 78.32 %	20.14 % 19.46 %	2.13 % 2.23 %
Entertainment	5133 4949	3972 3761	1042 1078	119 110	77.38 % 76.00 %	20.30 % 21.78 %	2.32 % 2.22 %
Cosmetics & Beauty	5104 5035	3989 3924	999 1001	116 110	78.15 % 77.93 %	19.57 % 19.88 %	2.27 % 2.18 %
Food & Drink	5030 5037	3848 3867	1068 1052	114 118	76.50 % 76.77 %	21.23 % 20.89 %	2.27 % 2.34 %
Home & Garden	5197 5043	3976 3881	1098 1047	123 115	76.51 % 76.96 %	21.13 % 20.76 %	2.37 % 2.28 %
Finance	5065 4986	4088 4022	867 856	110 108	80.71 % 80.67 %	17.12 % 17.17 %	2.17 % 2.17 %
Health	5045 5053	4047 4082	877 860	121 111	80.22 % 80.78 %	17.38 % 17.02 %	2.40 % 2.20 %
Pets	5013 5179	3830 3930	1070 1126	113 123	76.40 % 75.88 %	21.34 % 21.74 %	2.25 % 2.37 %
Sport & Fitness	4848 5135	3735 3924	1001 1093	112 118	77.04 % 76.42 %	20.65 % 21.29 %	2.31 % 2.30 %
Job & Career	4998 5132	3716 3835	1172 1180	110 117	74.35 % 74.73 %	23.45 % 22.99 %	2.20 % 2.28 %
Dating	5042 5113	3707 3758	1227 1244	108 111	73.52 % 73.50 %	24.34 % 24.33 %	2.14 % 2.17 %
Other	5176 4962	4103 3919	948 941	125 102	79.27 % 78.98 %	18.32 % 18.96 %	2.41 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4631 4597	3415 3365	1122 1138	94 94	73.74 % 73.20 %	24.23 % 24.76 %	2.03 % 2.04 %
Outlook Mail	4582 4816	3457 3671	1025 1042	100 103	75.45 % 76.23 %	22.37 % 21.64 %	2.18 % 2.14 %
Yahoo Mail	4662 4767	3556 3614	988 1048	118 105	76.28 % 75.81 %	21.19 % 21.98 %	2.53 % 2.20 %
AOL Mail	4734 4718	3649 3609	978 1007	107 102	77.08 % 76.49 %	20.66 % 21.34 %	2.26 % 2.16 %
Mail.com	4723 4694	3708 3673	907 914	108 107	78.51 % 78.25 %	19.20 % 19.47 %	2.29 % 2.28 %
Yandex Mail	4519 4654	3449 3551	968 1002	102 101	76.32 % 76.30 %	21.42 % 21.53 %	2.26 % 2.17 %
GMX Mail	4756 4610	3584 3483	1063 1027	109 100	75.36 % 75.55 %	22.35 % 22.28 %	2.29 % 2.17 %
Zoho Mail	4605 4735	3620 3698	889 926	96 111	78.61 % 78.10 %	19.31 % 19.56 %	2.08 % 2.34 %
ProtonMail	4799 4580	3836 3630	841 835	122 115	79.93 % 79.26 %	17.52 % 18.23 %	2.54 % 2.51 %
Custom Mail	4531 4559	3631 3656	806 796	94 107	80.14 % 80.19 %	17.79 % 17.46 %	2.07 % 2.35 %
iCloud Mail	4763 4680	3516 3459	1142 1123	105 98	73.82 % 73.91 %	23.98 % 24.00 %	2.20 % 2.09 %
Tuta	4651 4840	3663 3809	876 920	112 111	78.76 % 78.70 %	18.83 % 19.01 %	2.41 % 2.29 %
Juno.com	4730 4625	3771 3687	847 833	112 105	79.73 % 79.72 %	17.91 % 18.01 %	2.37 % 2.27 %
Mailfence	4727 4881	3750 3836	866 933	111 112	79.33 % 78.59 %	18.32 % 19.11 %	2.35 % 2.29 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.