SendPulse and Kit Email Deliverability Comparison

SendPulse

Kit

In this comparison, the deliverability of SendPulse and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.266 76.643	59.089 59.459	15.514 15.559	1.663 1.625

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.48 % 77.58 %	20.34 % 20.30 %	2.18 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5690 5965	4429 4577	1131 1261	130 127	77.84 % 76.73 %	19.88 % 21.14 %	2.28 % 2.13 %
Elektronics	5638 5786	4361 4548	1156 1115	121 123	77.35 % 78.60 %	20.50 % 19.27 %	2.15 % 2.13 %
Entertainment	5928 5907	4585 4528	1216 1255	127 124	77.34 % 76.65 %	20.51 % 21.25 %	2.14 % 2.10 %
Cosmetics & Beauty	5965 5954	4648 4658	1186 1174	131 122	77.92 % 78.23 %	19.88 % 19.72 %	2.20 % 2.05 %
Food & Drink	5717 5862	4403 4516	1193 1216	121 130	77.02 % 77.04 %	20.87 % 20.74 %	2.12 % 2.22 %
Home & Garden	6123 5934	4724 4595	1256 1212	143 127	77.15 % 77.44 %	20.51 % 20.42 %	2.34 % 2.14 %
Finance	5877 5829	4747 4725	1004 983	126 121	80.77 % 81.06 %	17.08 % 16.86 %	2.14 % 2.08 %
Health	5887 5875	4709 4778	1039 974	139 123	79.99 % 81.33 %	17.65 % 16.58 %	2.36 % 2.09 %
Pets	5851 5980	4514 4592	1216 1254	121 134	77.15 % 76.79 %	20.78 % 20.97 %	2.07 % 2.24 %
Sport & Fitness	5673 5886	4392 4519	1159 1239	122 128	77.42 % 76.78 %	20.43 % 21.05 %	2.15 % 2.17 %
Job & Career	6013 5933	4496 4448	1391 1357	126 128	74.77 % 74.97 %	23.13 % 22.87 %	2.10 % 2.16 %
Dating	5915 5976	4331 4407	1465 1442	119 127	73.22 % 73.74 %	24.77 % 24.13 %	2.01 % 2.13 %
Other	5989 5756	4750 4568	1102 1077	137 111	79.31 % 79.36 %	18.40 % 18.71 %	2.29 % 1.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5410 5467	3993 4033	1310 1326	107 108	73.81 % 73.77 %	24.21 % 24.25 %	1.98 % 1.98 %
Outlook Mail	5464 5472	4106 4181	1238 1179	120 112	75.15 % 76.41 %	22.66 % 21.55 %	2.20 % 2.05 %
Yahoo Mail	5363 5648	4088 4305	1147 1227	128 116	76.23 % 76.22 %	21.39 % 21.72 %	2.39 % 2.05 %
AOL Mail	5454 5541	4191 4253	1146 1175	117 113	76.84 % 76.76 %	21.01 % 21.21 %	2.15 % 2.04 %
Mail.com	5439 5406	4287 4261	1033 1028	119 117	78.82 % 78.82 %	18.99 % 19.02 %	2.19 % 2.16 %
Yandex Mail	5348 5401	4062 4145	1169 1149	117 107	75.95 % 76.75 %	21.86 % 21.27 %	2.19 % 1.98 %
GMX Mail	5527 5515	4190 4185	1223 1210	114 120	75.81 % 75.88 %	22.13 % 21.94 %	2.06 % 2.18 %
Zoho Mail	5436 5463	4302 4294	1024 1049	110 120	79.14 % 78.60 %	18.84 % 19.20 %	2.02 % 2.20 %
ProtonMail	5477 5329	4395 4237	953 970	129 122	80.24 % 79.51 %	17.40 % 18.20 %	2.36 % 2.29 %
Custom Mail	5440 5258	4367 4221	966 918	107 119	80.28 % 80.28 %	17.76 % 17.46 %	1.97 % 2.26 %
iCloud Mail	5428 5465	4012 4065	1299 1291	117 109	73.91 % 74.38 %	23.93 % 23.62 %	2.16 % 1.99 %
Tuta	5439 5744	4318 4555	991 1065	130 124	79.39 % 79.30 %	18.22 % 18.54 %	2.39 % 2.16 %
Juno.com	5435 5446	4351 4372	962 955	122 119	80.06 % 80.28 %	17.70 % 17.54 %	2.24 % 2.19 %
Mailfence	5606 5488	4427 4352	1053 1017	126 119	78.97 % 79.30 %	18.78 % 18.53 %	2.25 % 2.17 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.