SendPulse and Kit Email Deliverability Comparison

SendPulse

Kit

In this comparison, the deliverability of SendPulse and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.508 65.682	50.749 50.857	13.326 13.425	1.433 1.400

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.47 % 77.43 %	20.34 % 20.44 %	2.19 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5110 4934	3956 3803	1033 1032	121 99	77.42 % 77.08 %	20.22 % 20.92 %	2.37 % 2.01 %
Elektronics	4993 5055	3891 3941	1001 1011	101 103	77.93 % 77.96 %	20.05 % 20.00 %	2.02 % 2.04 %
Entertainment	5087 4928	3928 3792	1042 1035	117 101	77.22 % 76.95 %	20.48 % 21.00 %	2.30 % 2.05 %
Cosmetics & Beauty	4972 5118	3935 3991	935 1023	102 104	79.14 % 77.98 %	18.81 % 19.99 %	2.05 % 2.03 %
Food & Drink	5122 5034	3924 3884	1087 1036	111 114	76.61 % 77.16 %	21.22 % 20.58 %	2.17 % 2.26 %
Home & Garden	5188 5153	3966 3928	1112 1118	110 107	76.45 % 76.23 %	21.43 % 21.70 %	2.12 % 2.08 %
Finance	5143 4996	4171 4055	860 837	112 104	81.10 % 81.16 %	16.72 % 16.75 %	2.18 % 2.08 %
Health	4963 5193	3984 4178	869 905	110 110	80.27 % 80.45 %	17.51 % 17.43 %	2.22 % 2.12 %
Pets	5008 5084	3834 3890	1063 1078	111 116	76.56 % 76.51 %	21.23 % 21.20 %	2.22 % 2.28 %
Sport & Fitness	4897 5108	3767 3960	1023 1035	107 113	76.92 % 77.53 %	20.89 % 20.26 %	2.19 % 2.21 %
Job & Career	4967 4965	3695 3736	1157 1122	115 107	74.39 % 75.25 %	23.29 % 22.60 %	2.32 % 2.16 %
Dating	5056 5067	3710 3721	1234 1233	112 113	73.38 % 73.44 %	24.41 % 24.33 %	2.22 % 2.23 %
Other	5002 5047	3988 3978	910 960	104 109	79.73 % 78.82 %	18.19 % 19.02 %	2.08 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4771 4611	3501 3416	1170 1106	100 89	73.38 % 74.08 %	24.52 % 23.99 %	2.10 % 1.93 %
Outlook Mail	4644 4718	3536 3624	1011 996	97 98	76.14 % 76.81 %	21.77 % 21.11 %	2.09 % 2.08 %
Yahoo Mail	4584 4739	3487 3614	994 1025	103 100	76.07 % 76.26 %	21.68 % 21.63 %	2.25 % 2.11 %
AOL Mail	4609 4678	3555 3600	958 979	96 99	77.13 % 76.96 %	20.79 % 20.93 %	2.08 % 2.12 %
Mail.com	4745 4706	3739 3722	902 879	104 105	78.80 % 79.09 %	19.01 % 18.68 %	2.19 % 2.23 %
Yandex Mail	4680 4695	3599 3578	984 1010	97 107	76.90 % 76.21 %	21.03 % 21.51 %	2.07 % 2.28 %
GMX Mail	4637 4660	3493 3523	1034 1042	110 95	75.33 % 75.60 %	22.30 % 22.36 %	2.37 % 2.04 %
Zoho Mail	4629 4695	3620 3696	913 904	96 95	78.20 % 78.72 %	19.72 % 19.25 %	2.07 % 2.02 %
ProtonMail	4869 4557	3895 3621	861 834	113 102	80.00 % 79.46 %	17.68 % 18.30 %	2.32 % 2.24 %
Custom Mail	4535 4681	3639 3745	797 830	99 106	80.24 % 80.00 %	17.57 % 17.73 %	2.18 % 2.26 %
iCloud Mail	4715 4774	3452 3490	1163 1184	100 100	73.21 % 73.10 %	24.67 % 24.80 %	2.12 % 2.09 %
Tuta	4662 4811	3731 3803	825 907	106 101	80.03 % 79.05 %	17.70 % 18.85 %	2.27 % 2.10 %
Juno.com	4745 4612	3766 3652	869 853	110 107	79.37 % 79.18 %	18.31 % 18.50 %	2.32 % 2.32 %
Mailfence	4683 4745	3736 3773	845 876	102 96	79.78 % 79.52 %	18.04 % 18.46 %	2.18 % 2.02 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.