SendPulse and Kit Email Deliverability Comparison

SendPulse

Kit

In this comparison, the deliverability of SendPulse and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.294 76.532	58.803 59.301	15.719 15.612	1.772 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.07 % 77.49 %	20.60 % 20.40 %	2.32 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5685 5912	4390 4544	1157 1241	138 127	77.22 % 76.86 %	20.35 % 20.99 %	2.43 % 2.15 %
Elektronics	5616 5766	4308 4517	1170 1128	138 121	76.71 % 78.34 %	20.83 % 19.56 %	2.46 % 2.10 %
Entertainment	5869 5963	4518 4535	1219 1304	132 124	76.98 % 76.05 %	20.77 % 21.87 %	2.25 % 2.08 %
Cosmetics & Beauty	6038 5998	4671 4673	1221 1202	146 123	77.36 % 77.91 %	20.22 % 20.04 %	2.42 % 2.05 %
Food & Drink	5714 5958	4386 4579	1201 1250	127 129	76.76 % 76.85 %	21.02 % 20.98 %	2.22 % 2.17 %
Home & Garden	6021 5970	4627 4625	1244 1217	150 128	76.85 % 77.47 %	20.66 % 20.39 %	2.49 % 2.14 %
Finance	5828 5740	4693 4653	1003 968	132 119	80.53 % 81.06 %	17.21 % 16.86 %	2.26 % 2.07 %
Health	5935 5751	4739 4689	1050 936	146 126	79.85 % 81.53 %	17.69 % 16.28 %	2.46 % 2.19 %
Pets	5872 5989	4504 4607	1235 1252	133 130	76.70 % 76.92 %	21.03 % 20.90 %	2.26 % 2.17 %
Sport & Fitness	5628 5853	4323 4490	1178 1239	127 124	76.81 % 76.71 %	20.93 % 21.17 %	2.26 % 2.12 %
Job & Career	6073 5995	4516 4501	1418 1360	139 134	74.36 % 75.08 %	23.35 % 22.69 %	2.29 % 2.24 %
Dating	5989 5933	4370 4377	1493 1430	126 126	72.97 % 73.77 %	24.93 % 24.10 %	2.10 % 2.12 %
Other	6026 5704	4758 4511	1130 1085	138 108	78.96 % 79.08 %	18.75 % 19.02 %	2.29 % 1.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5491 5520	4026 4092	1343 1319	122 109	73.32 % 74.13 %	24.46 % 23.89 %	2.22 % 1.97 %
Outlook Mail	5429 5479	4069 4158	1235 1211	125 110	74.95 % 75.89 %	22.75 % 22.10 %	2.30 % 2.01 %
Yahoo Mail	5400 5595	4093 4278	1176 1203	131 114	75.80 % 76.46 %	21.78 % 21.50 %	2.43 % 2.04 %
AOL Mail	5475 5586	4183 4286	1163 1184	129 116	76.40 % 76.73 %	21.24 % 21.20 %	2.36 % 2.08 %
Mail.com	5368 5302	4214 4177	1027 1014	127 111	78.50 % 78.78 %	19.13 % 19.12 %	2.37 % 2.09 %
Yandex Mail	5335 5317	4024 4061	1186 1150	125 106	75.43 % 76.38 %	22.23 % 21.63 %	2.34 % 1.99 %
GMX Mail	5479 5513	4148 4162	1212 1232	119 119	75.71 % 75.49 %	22.12 % 22.35 %	2.17 % 2.16 %
Zoho Mail	5412 5551	4256 4352	1036 1075	120 124	78.64 % 78.40 %	19.14 % 19.37 %	2.22 % 2.23 %
ProtonMail	5485 5360	4385 4252	962 985	138 123	79.95 % 79.33 %	17.54 % 18.38 %	2.52 % 2.29 %
Custom Mail	5425 5286	4334 4241	978 931	113 114	79.89 % 80.23 %	18.03 % 17.61 %	2.08 % 2.16 %
iCloud Mail	5395 5371	3957 3988	1312 1275	126 108	73.35 % 74.25 %	24.32 % 23.74 %	2.34 % 2.01 %
Tuta	5543 5665	4374 4487	1034 1057	135 121	78.91 % 79.21 %	18.65 % 18.66 %	2.44 % 2.14 %
Juno.com	5416 5545	4302 4458	984 967	130 120	79.43 % 80.40 %	18.17 % 17.44 %	2.40 % 2.16 %
Mailfence	5641 5442	4438 4309	1071 1009	132 124	78.67 % 79.18 %	18.99 % 18.54 %	2.34 % 2.28 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.