SendPulse and Kit Email Deliverability Comparison

SendPulse

Kit

In this comparison, the deliverability of SendPulse and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.163 76.811	59.199 59.546	15.314 15.637	1.650 1.628

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.73 % 77.52 %	20.11 % 20.36 %	2.17 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5710 6037	4458 4646	1122 1262	130 129	78.07 % 76.96 %	19.65 % 20.90 %	2.28 % 2.14 %
Elektronics	5611 5734	4377 4509	1117 1103	117 122	78.01 % 78.64 %	19.91 % 19.24 %	2.09 % 2.13 %
Entertainment	5959 5794	4632 4426	1195 1248	132 120	77.73 % 76.39 %	20.05 % 21.54 %	2.22 % 2.07 %
Cosmetics & Beauty	5900 5934	4625 4640	1150 1172	125 122	78.39 % 78.19 %	19.49 % 19.75 %	2.12 % 2.06 %
Food & Drink	5778 5909	4442 4558	1211 1222	125 129	76.88 % 77.14 %	20.96 % 20.68 %	2.16 % 2.18 %
Home & Garden	6048 5900	4659 4561	1254 1210	135 129	77.03 % 77.31 %	20.73 % 20.51 %	2.23 % 2.19 %
Finance	5882 5815	4780 4713	980 982	122 120	81.26 % 81.05 %	16.66 % 16.89 %	2.07 % 2.06 %
Health	5858 5884	4721 4769	1002 989	135 126	80.59 % 81.05 %	17.10 % 16.81 %	2.30 % 2.14 %
Pets	5837 6051	4497 4624	1218 1293	122 134	77.04 % 76.42 %	20.87 % 21.37 %	2.09 % 2.21 %
Sport & Fitness	5742 6014	4438 4628	1176 1258	128 128	77.29 % 76.95 %	20.48 % 20.92 %	2.23 % 2.13 %
Job & Career	5909 6016	4421 4514	1365 1371	123 131	74.82 % 75.03 %	23.10 % 22.79 %	2.08 % 2.18 %
Dating	5895 5987	4349 4416	1429 1447	117 124	73.77 % 73.76 %	24.24 % 24.17 %	1.98 % 2.07 %
Other	6034 5736	4800 4542	1095 1080	139 114	79.55 % 79.18 %	18.15 % 18.83 %	2.30 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5443 5374	4037 3962	1298 1308	108 104	74.17 % 73.73 %	23.85 % 24.34 %	1.98 % 1.94 %
Outlook Mail	5379 5566	4066 4246	1200 1206	113 114	75.59 % 76.28 %	22.31 % 21.67 %	2.10 % 2.05 %
Yahoo Mail	5400 5573	4136 4248	1135 1210	129 115	76.59 % 76.22 %	21.02 % 21.71 %	2.39 % 2.06 %
AOL Mail	5473 5492	4227 4219	1130 1159	116 114	77.23 % 76.82 %	20.65 % 21.10 %	2.12 % 2.08 %
Mail.com	5462 5453	4310 4295	1033 1040	119 118	78.91 % 78.76 %	18.91 % 19.07 %	2.18 % 2.16 %
Yandex Mail	5257 5432	4024 4159	1120 1163	113 110	76.55 % 76.56 %	21.30 % 21.41 %	2.15 % 2.03 %
GMX Mail	5518 5425	4189 4118	1211 1193	118 114	75.92 % 75.91 %	21.95 % 21.99 %	2.14 % 2.10 %
Zoho Mail	5370 5553	4240 4363	1024 1069	106 121	78.96 % 78.57 %	19.07 % 19.25 %	1.97 % 2.18 %
ProtonMail	5554 5414	4459 4308	963 979	132 127	80.28 % 79.57 %	17.34 % 18.08 %	2.38 % 2.35 %
Custom Mail	5347 5273	4305 4240	934 914	108 119	80.51 % 80.41 %	17.47 % 17.33 %	2.02 % 2.26 %
iCloud Mail	5477 5457	4062 4062	1299 1286	116 109	74.16 % 74.44 %	23.72 % 23.57 %	2.12 % 2.00 %
Tuta	5462 5719	4341 4521	994 1075	127 123	79.48 % 79.05 %	18.20 % 18.80 %	2.33 % 2.15 %
Juno.com	5448 5479	4362 4386	964 975	122 118	80.07 % 80.05 %	17.69 % 17.80 %	2.24 % 2.15 %
Mailfence	5573 5601	4441 4419	1009 1060	123 122	79.69 % 78.90 %	18.11 % 18.93 %	2.21 % 2.18 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.