SendPulse and Kit Email Deliverability Comparison

SendPulse

Kit

In this comparison, the deliverability of SendPulse and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.545 65.946	50.781 51.041	13.336 13.503	1.428 1.402

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.48 % 77.40 %	20.35 % 20.48 %	2.18 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5035 4980	3913 3830	1009 1049	113 101	77.72 % 76.91 %	20.04 % 21.06 %	2.24 % 2.03 %
Elektronics	4968 5025	3882 3920	991 1000	95 105	78.14 % 78.01 %	19.95 % 19.90 %	1.91 % 2.09 %
Entertainment	5195 4935	4013 3777	1067 1052	115 106	77.25 % 76.53 %	20.54 % 21.32 %	2.21 % 2.15 %
Cosmetics & Beauty	4954 5214	3908 4061	947 1045	99 108	78.89 % 77.89 %	19.12 % 20.04 %	2.00 % 2.07 %
Food & Drink	5162 5131	3968 3948	1080 1067	114 116	76.87 % 76.94 %	20.92 % 20.80 %	2.21 % 2.26 %
Home & Garden	5130 5101	3919 3921	1098 1072	113 108	76.39 % 76.87 %	21.40 % 21.02 %	2.20 % 2.12 %
Finance	5131 5025	4147 4072	871 855	113 98	80.82 % 81.03 %	16.98 % 17.01 %	2.20 % 1.95 %
Health	4987 5187	4009 4184	859 895	119 108	80.39 % 80.66 %	17.22 % 17.25 %	2.39 % 2.08 %
Pets	4996 5110	3809 3890	1077 1104	110 116	76.24 % 76.13 %	21.56 % 21.60 %	2.20 % 2.27 %
Sport & Fitness	4862 5292	3731 4096	1022 1076	109 120	76.74 % 77.40 %	21.02 % 20.33 %	2.24 % 2.27 %
Job & Career	5070 4926	3786 3681	1175 1140	109 105	74.67 % 74.73 %	23.18 % 23.14 %	2.15 % 2.13 %
Dating	4997 5051	3662 3729	1225 1216	110 106	73.28 % 73.83 %	24.51 % 24.07 %	2.20 % 2.10 %
Other	5058 4969	4034 3932	915 932	109 105	79.75 % 79.13 %	18.09 % 18.76 %	2.16 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4732 4680	3471 3457	1165 1133	96 90	73.35 % 73.87 %	24.62 % 24.21 %	2.03 % 1.92 %
Outlook Mail	4549 4799	3454 3678	999 1022	96 99	75.93 % 76.64 %	21.96 % 21.30 %	2.11 % 2.06 %
Yahoo Mail	4638 4717	3525 3592	1008 1026	105 99	76.00 % 76.15 %	21.73 % 21.75 %	2.26 % 2.10 %
AOL Mail	4717 4718	3639 3624	977 996	101 98	77.15 % 76.81 %	20.71 % 21.11 %	2.14 % 2.08 %
Mail.com	4769 4728	3748 3731	916 895	105 102	78.59 % 78.91 %	19.21 % 18.93 %	2.20 % 2.16 %
Yandex Mail	4566 4695	3508 3578	965 1013	93 104	76.83 % 76.21 %	21.13 % 21.58 %	2.04 % 2.22 %
GMX Mail	4737 4634	3577 3514	1050 1028	110 92	75.51 % 75.83 %	22.17 % 22.18 %	2.32 % 1.99 %
Zoho Mail	4659 4700	3659 3697	901 903	99 100	78.54 % 78.66 %	19.34 % 19.21 %	2.12 % 2.13 %
ProtonMail	4857 4492	3885 3564	858 825	114 103	79.99 % 79.34 %	17.67 % 18.37 %	2.35 % 2.29 %
Custom Mail	4631 4608	3700 3690	833 815	98 103	79.90 % 80.08 %	17.99 % 17.69 %	2.12 % 2.24 %
iCloud Mail	4644 4781	3430 3518	1117 1161	97 102	73.86 % 73.58 %	24.05 % 24.28 %	2.09 % 2.13 %
Tuta	4587 4851	3656 3837	827 913	104 101	79.70 % 79.10 %	18.03 % 18.82 %	2.27 % 2.08 %
Juno.com	4745 4656	3768 3697	872 856	105 103	79.41 % 79.40 %	18.38 % 18.38 %	2.21 % 2.21 %
Mailfence	4714 4887	3761 3864	848 917	105 106	79.78 % 79.07 %	17.99 % 18.76 %	2.23 % 2.17 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.