Kit and SendPulse Email Deliverability Comparison

Kit

SendPulse

In this comparison, the deliverability of Kit and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.756 65.413	50.741 50.605	13.544 13.318	1.471 1.490

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.17 % 77.36 %	20.60 % 20.36 %	2.24 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5239 4925	4006 3834	1114 975	119 116	76.46 % 77.85 %	21.26 % 19.80 %	2.27 % 2.36 %
Elektronics	4893 4837	3832 3760	952 974	109 103	78.32 % 77.73 %	19.46 % 20.14 %	2.23 % 2.13 %
Entertainment	4949 5133	3761 3972	1078 1042	110 119	76.00 % 77.38 %	21.78 % 20.30 %	2.22 % 2.32 %
Cosmetics & Beauty	5035 5104	3924 3989	1001 999	110 116	77.93 % 78.15 %	19.88 % 19.57 %	2.18 % 2.27 %
Food & Drink	5037 5030	3867 3848	1052 1068	118 114	76.77 % 76.50 %	20.89 % 21.23 %	2.34 % 2.27 %
Home & Garden	5043 5197	3881 3976	1047 1098	115 123	76.96 % 76.51 %	20.76 % 21.13 %	2.28 % 2.37 %
Finance	4986 5065	4022 4088	856 867	108 110	80.67 % 80.71 %	17.17 % 17.12 %	2.17 % 2.17 %
Health	5053 5045	4082 4047	860 877	111 121	80.78 % 80.22 %	17.02 % 17.38 %	2.20 % 2.40 %
Pets	5179 5013	3930 3830	1126 1070	123 113	75.88 % 76.40 %	21.74 % 21.34 %	2.37 % 2.25 %
Sport & Fitness	5135 4848	3924 3735	1093 1001	118 112	76.42 % 77.04 %	21.29 % 20.65 %	2.30 % 2.31 %
Job & Career	5132 4998	3835 3716	1180 1172	117 110	74.73 % 74.35 %	22.99 % 23.45 %	2.28 % 2.20 %
Dating	5113 5042	3758 3707	1244 1227	111 108	73.50 % 73.52 %	24.33 % 24.34 %	2.17 % 2.14 %
Other	4962 5176	3919 4103	941 948	102 125	78.98 % 79.27 %	18.96 % 18.32 %	2.06 % 2.41 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4597 4631	3365 3415	1138 1122	94 94	73.20 % 73.74 %	24.76 % 24.23 %	2.04 % 2.03 %
Outlook Mail	4816 4582	3671 3457	1042 1025	103 100	76.23 % 75.45 %	21.64 % 22.37 %	2.14 % 2.18 %
Yahoo Mail	4767 4662	3614 3556	1048 988	105 118	75.81 % 76.28 %	21.98 % 21.19 %	2.20 % 2.53 %
AOL Mail	4718 4734	3609 3649	1007 978	102 107	76.49 % 77.08 %	21.34 % 20.66 %	2.16 % 2.26 %
Mail.com	4694 4723	3673 3708	914 907	107 108	78.25 % 78.51 %	19.47 % 19.20 %	2.28 % 2.29 %
Yandex Mail	4654 4519	3551 3449	1002 968	101 102	76.30 % 76.32 %	21.53 % 21.42 %	2.17 % 2.26 %
GMX Mail	4610 4756	3483 3584	1027 1063	100 109	75.55 % 75.36 %	22.28 % 22.35 %	2.17 % 2.29 %
Zoho Mail	4735 4605	3698 3620	926 889	111 96	78.10 % 78.61 %	19.56 % 19.31 %	2.34 % 2.08 %
ProtonMail	4580 4799	3630 3836	835 841	115 122	79.26 % 79.93 %	18.23 % 17.52 %	2.51 % 2.54 %
Custom Mail	4559 4531	3656 3631	796 806	107 94	80.19 % 80.14 %	17.46 % 17.79 %	2.35 % 2.07 %
iCloud Mail	4680 4763	3459 3516	1123 1142	98 105	73.91 % 73.82 %	24.00 % 23.98 %	2.09 % 2.20 %
Tuta	4840 4651	3809 3663	920 876	111 112	78.70 % 78.76 %	19.01 % 18.83 %	2.29 % 2.41 %
Juno.com	4625 4730	3687 3771	833 847	105 112	79.72 % 79.73 %	18.01 % 17.91 %	2.27 % 2.37 %
Mailfence	4881 4727	3836 3750	933 866	112 111	78.59 % 79.33 %	19.11 % 18.32 %	2.29 % 2.35 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.