Kit and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Kit and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
61.995 457.069	51.860 344.463	7.987 95.216	2.148 17.390

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.65 % 75.36 %	12.88 % 20.83 %	3.46 % 3.80 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4737 35691	4091 27888	514 6554	132 1249	86.36 % 78.14 %	10.85 % 18.36 %	2.79 % 3.50 %
Elektronics	4732 35258	4010 26780	563 7173	159 1305	84.74 % 75.95 %	11.90 % 20.34 %	3.36 % 3.70 %
Entertainment	4768 35597	3994 26733	621 7530	153 1334	83.77 % 75.10 %	13.02 % 21.15 %	3.21 % 3.75 %
Cosmetics & Beauty	4743 34651	3955 26098	612 7195	176 1358	83.39 % 75.32 %	12.90 % 20.76 %	3.71 % 3.92 %
Food & Drink	4671 34927	4002 27309	512 6388	157 1230	85.68 % 78.19 %	10.96 % 18.29 %	3.36 % 3.52 %
Home & Garden	4966 35072	4262 27461	546 6407	158 1204	85.82 % 78.30 %	10.99 % 18.27 %	3.18 % 3.43 %
Finance	4566 34979	3691 25304	690 8295	185 1380	80.84 % 72.34 %	15.11 % 23.71 %	4.05 % 3.95 %
Health	4844 35033	3976 25606	675 8052	193 1375	82.08 % 73.09 %	13.93 % 22.98 %	3.98 % 3.92 %
Pets	4682 35329	3986 27314	552 6685	144 1330	85.13 % 77.31 %	11.79 % 18.92 %	3.08 % 3.76 %
Sport & Fitness	5030 34879	4164 25881	701 7530	165 1468	82.78 % 74.20 %	13.94 % 21.59 %	3.28 % 4.21 %
Job & Career	4664 35090	3779 25776	694 7869	191 1445	81.02 % 73.46 %	14.88 % 22.43 %	4.10 % 4.12 %
Dating	4875 35191	3965 24981	736 8730	174 1480	81.33 % 70.99 %	15.10 % 24.81 %	3.57 % 4.21 %
Other	4717 35372	3985 27332	571 6808	161 1232	84.48 % 77.27 %	12.11 % 19.25 %	3.41 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4712 45134	3684 32407	816 10908	212 1819	78.18 % 71.80 %	17.32 % 24.17 %	4.50 % 4.03 %
Outlook Mail	4782 44362	3927 32277	679 10246	176 1839	82.12 % 72.76 %	14.20 % 23.10 %	3.68 % 4.15 %
Yahoo Mail	4769 44181	3946 33202	635 9321	188 1658	82.74 % 75.15 %	13.32 % 21.10 %	3.94 % 3.75 %
AOL Mail	4790 44090	3982 33000	646 9315	162 1775	83.13 % 74.85 %	13.49 % 21.13 %	3.38 % 4.03 %
Mail.com	4895 44127	4120 33648	609 8843	166 1636	84.17 % 76.25 %	12.44 % 20.04 %	3.39 % 3.71 %
Yandex Mail	4946 44469	4068 32742	701 9965	177 1762	82.25 % 73.63 %	14.17 % 22.41 %	3.58 % 3.96 %
GMX Mail	4739 44090	4031 33483	547 9007	161 1600	85.06 % 75.94 %	11.54 % 20.43 %	3.40 % 3.63 %
Zoho Mail	4662 44288	3996 34208	527 8540	139 1540	85.71 % 77.24 %	11.30 % 19.28 %	2.98 % 3.48 %
ProtonMail	4884 43807	4208 33816	522 8459	154 1532	86.16 % 77.19 %	10.69 % 19.31 %	3.15 % 3.50 %
Custom Mail	4750 44211	4107 34470	498 8172	145 1569	86.46 % 77.97 %	10.48 % 18.48 %	3.05 % 3.55 %
iCloud Mail	4756 4769	3766 3527	787 984	203 258	79.18 % 73.96 %	16.55 % 20.63 %	4.27 % 5.41 %
Tuta	4679 4722	4017 3774	527 739	135 209	85.85 % 79.92 %	11.26 % 15.65 %	2.89 % 4.43 %
Juno.com	4631 4819	4008 3909	493 717	130 193	86.55 % 81.12 %	10.65 % 14.88 %	2.81 % 4.00 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.