Kit and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Kit and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.870 466.084	59.155 351.556	9.240 96.728	2.475 17.800

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.47 % 75.43 %	13.04 % 20.75 %	3.49 % 3.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5419 36346	4672 28418	594 6649	153 1279	86.22 % 78.19 %	10.96 % 18.29 %	2.82 % 3.52 %
Elektronics	5399 35943	4553 27336	653 7281	193 1326	84.33 % 76.05 %	12.09 % 20.26 %	3.57 % 3.69 %
Entertainment	5474 36291	4567 27269	723 7648	184 1374	83.43 % 75.14 %	13.21 % 21.07 %	3.36 % 3.79 %
Cosmetics & Beauty	5397 35406	4495 26685	700 7325	202 1396	83.29 % 75.37 %	12.97 % 20.69 %	3.74 % 3.94 %
Food & Drink	5336 35626	4555 27869	595 6492	186 1265	85.36 % 78.23 %	11.15 % 18.22 %	3.49 % 3.55 %
Home & Garden	5656 35749	4848 28015	632 6507	176 1227	85.71 % 78.37 %	11.17 % 18.20 %	3.11 % 3.43 %
Finance	5244 35708	4237 25860	799 8434	208 1414	80.80 % 72.42 %	15.24 % 23.62 %	3.97 % 3.96 %
Health	5525 35724	4526 26138	779 8180	220 1406	81.92 % 73.17 %	14.10 % 22.90 %	3.98 % 3.94 %
Pets	5343 36014	4543 27859	639 6793	161 1362	85.03 % 77.36 %	11.96 % 18.86 %	3.01 % 3.78 %
Sport & Fitness	5709 35575	4717 26417	803 7654	189 1504	82.62 % 74.26 %	14.07 % 21.52 %	3.31 % 4.23 %
Job & Career	5371 35713	4339 26254	811 7984	221 1475	80.79 % 73.51 %	15.10 % 22.36 %	4.11 % 4.13 %
Dating	5570 35902	4524 25523	850 8863	196 1516	81.22 % 71.09 %	15.26 % 24.69 %	3.52 % 4.22 %
Other	5427 36087	4579 27913	662 6918	186 1256	84.37 % 77.35 %	12.20 % 19.17 %	3.43 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5434 45818	4230 32902	948 11053	256 1863	77.84 % 71.81 %	17.45 % 24.12 %	4.71 % 4.07 %
Outlook Mail	5466 45022	4487 32790	784 10366	195 1866	82.09 % 72.83 %	14.34 % 23.02 %	3.57 % 4.14 %
Yahoo Mail	5430 44865	4481 33736	732 9439	217 1690	82.52 % 75.19 %	13.48 % 21.04 %	4.00 % 3.77 %
AOL Mail	5480 44810	4543 33563	749 9437	188 1810	82.90 % 74.90 %	13.67 % 21.06 %	3.43 % 4.04 %
Mail.com	5555 44797	4664 34183	699 8951	192 1663	83.96 % 76.31 %	12.58 % 19.98 %	3.46 % 3.71 %
Yandex Mail	5623 45209	4613 33320	806 10099	204 1790	82.04 % 73.70 %	14.33 % 22.34 %	3.63 % 3.96 %
GMX Mail	5401 44769	4587 34035	629 9109	185 1625	84.93 % 76.02 %	11.65 % 20.35 %	3.43 % 3.63 %
Zoho Mail	5360 44985	4584 34764	614 8646	162 1575	85.52 % 77.28 %	11.46 % 19.22 %	3.02 % 3.50 %
ProtonMail	5605 44458	4829 34344	608 8555	168 1559	86.16 % 77.25 %	10.85 % 19.24 %	3.00 % 3.51 %
Custom Mail	5428 44919	4684 35040	578 8280	166 1599	86.29 % 78.01 %	10.65 % 18.43 %	3.06 % 3.56 %
iCloud Mail	5431 5470	4295 4036	906 1126	230 308	79.08 % 73.78 %	16.68 % 20.59 %	4.23 % 5.63 %
Tuta	5351 5434	4577 4352	613 845	161 237	85.54 % 80.09 %	11.46 % 15.55 %	3.01 % 4.36 %
Juno.com	5306 5528	4581 4491	574 822	151 215	86.34 % 81.24 %	10.82 % 14.87 %	2.85 % 3.89 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.