Kit and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Kit and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
8.857 403.826	7.409 302.925	1.114 86.065	334 14.836

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.65 % 75.01 %	12.58 % 21.31 %	3.77 % 3.67 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	655 31618	571 24625	69 5927	15 1066	87.18 % 77.88 %	10.53 % 18.75 %	2.29 % 3.37 %
Elektronics	705 31199	590 23556	82 6514	33 1129	83.69 % 75.50 %	11.63 % 20.88 %	4.68 % 3.62 %
Entertainment	699 31532	578 23579	90 6826	31 1127	82.69 % 74.78 %	12.88 % 21.65 %	4.43 % 3.57 %
Cosmetics & Beauty	709 30626	585 22948	90 6506	34 1172	82.51 % 74.93 %	12.69 % 21.24 %	4.80 % 3.83 %
Food & Drink	659 30894	569 24051	69 5777	21 1066	86.34 % 77.85 %	10.47 % 18.70 %	3.19 % 3.45 %
Home & Garden	665 30943	571 24153	71 5774	23 1016	85.86 % 78.06 %	10.68 % 18.66 %	3.46 % 3.28 %
Finance	647 30946	530 22247	97 7521	20 1178	81.92 % 71.89 %	14.99 % 24.30 %	3.09 % 3.81 %
Health	694 30964	574 22467	92 7309	28 1188	82.71 % 72.56 %	13.26 % 23.60 %	4.03 % 3.84 %
Pets	663 31079	563 23955	76 5995	24 1129	84.92 % 77.08 %	11.46 % 19.29 %	3.62 % 3.63 %
Sport & Fitness	726 30781	604 22759	101 6777	21 1245	83.20 % 73.94 %	13.91 % 22.02 %	2.89 % 4.04 %
Job & Career	673 30837	550 22586	98 7048	25 1203	81.72 % 73.24 %	14.56 % 22.86 %	3.71 % 3.90 %
Dating	706 31066	568 21844	102 7943	36 1279	80.45 % 70.31 %	14.45 % 25.57 %	5.10 % 4.12 %
Other	656 31341	556 24155	77 6148	23 1038	84.76 % 77.07 %	11.74 % 19.62 %	3.51 % 3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	706 40942	544 29395	123 9991	39 1556	77.05 % 71.80 %	17.42 % 24.40 %	5.52 % 3.80 %
Outlook Mail	665 40311	549 29211	89 9496	27 1604	82.56 % 72.46 %	13.38 % 23.56 %	4.06 % 3.98 %
Yahoo Mail	687 40103	570 30044	88 8592	29 1467	82.97 % 74.92 %	12.81 % 21.42 %	4.22 % 3.66 %
AOL Mail	616 39994	507 29840	83 8590	26 1564	82.31 % 74.61 %	13.47 % 21.48 %	4.22 % 3.91 %
Mail.com	681 40043	571 30442	86 8159	24 1442	83.85 % 76.02 %	12.63 % 20.38 %	3.52 % 3.60 %
Yandex Mail	689 40330	563 29560	96 9190	30 1580	81.71 % 73.30 %	13.93 % 22.79 %	4.35 % 3.92 %
GMX Mail	701 40086	602 30280	78 8381	21 1425	85.88 % 75.54 %	11.13 % 20.91 %	3.00 % 3.55 %
Zoho Mail	656 40093	559 30857	74 7887	23 1349	85.21 % 76.96 %	11.28 % 19.67 %	3.51 % 3.36 %
ProtonMail	736 39850	638 30607	77 7873	21 1370	86.68 % 76.81 %	10.46 % 19.76 %	2.85 % 3.44 %
Custom Mail	680 40069	588 31130	67 7552	25 1387	86.47 % 77.69 %	9.85 % 18.85 %	3.68 % 3.46 %
iCloud Mail	741 671	589 492	118 141	34 38	79.49 % 73.32 %	15.92 % 21.01 %	4.59 % 5.66 %
Tuta	645 651	555 514	70 105	20 32	86.05 % 78.96 %	10.85 % 16.13 %	3.10 % 4.92 %
Juno.com	654 683	574 553	65 108	15 22	87.77 % 80.97 %	9.94 % 15.81 %	2.29 % 3.22 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.