Kit and SendPulse Email Deliverability Comparison

Kit

SendPulse

In this comparison, the deliverability of Kit and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.911 64.719	50.481 50.459	13.230 13.109	1.420 1.463

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.77 % 77.97 %	20.38 % 20.26 %	2.19 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4894 4975	3792 3878	1020 1008	105 122	77.48 % 77.95 %	20.84 % 20.26 %	2.15 % 2.45 %
Elektronics	5030 4947	3922 3896	1020 961	105 107	77.97 % 78.75 %	20.28 % 19.43 %	2.09 % 2.16 %
Entertainment	4908 5003	3808 3894	1006 1014	106 118	77.59 % 77.83 %	20.50 % 20.27 %	2.16 % 2.36 %
Cosmetics & Beauty	5065 4875	3980 3863	1006 916	100 100	78.58 % 79.24 %	19.86 % 18.79 %	1.97 % 2.05 %
Food & Drink	4988 5122	3861 3957	1016 1082	114 112	77.41 % 77.25 %	20.37 % 21.12 %	2.29 % 2.19 %
Home & Garden	5048 5079	3865 3910	1080 1095	107 109	76.56 % 76.98 %	21.39 % 21.56 %	2.12 % 2.15 %
Finance	4952 5067	3998 4097	864 874	108 113	80.74 % 80.86 %	17.45 % 17.25 %	2.18 % 2.23 %
Health	5084 4902	4083 3931	910 881	110 110	80.31 % 80.19 %	17.90 % 17.97 %	2.16 % 2.24 %
Pets	5014 5090	3851 3941	1061 1066	118 118	76.80 % 77.43 %	21.16 % 20.94 %	2.35 % 2.32 %
Sport & Fitness	5062 4914	3947 3811	1014 1035	115 113	77.97 % 77.55 %	20.03 % 21.06 %	2.27 % 2.30 %
Job & Career	4864 4895	3697 3699	1084 1106	107 116	76.01 % 75.57 %	22.29 % 22.59 %	2.20 % 2.37 %
Dating	5008 5053	3728 3765	1187 1180	111 118	74.44 % 74.51 %	23.70 % 23.35 %	2.22 % 2.34 %
Other	4994 4797	3949 3817	962 891	114 107	79.07 % 79.57 %	19.26 % 18.57 %	2.28 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4615 4730	3460 3520	1070 1124	95 104	74.97 % 74.42 %	23.19 % 23.76 %	2.06 % 2.20 %
Outlook Mail	4732 4557	3659 3490	972 998	106 98	77.32 % 76.59 %	20.54 % 21.90 %	2.24 % 2.15 %
Yahoo Mail	4596 4628	3525 3555	976 989	99 109	76.70 % 76.82 %	21.24 % 21.37 %	2.15 % 2.36 %
AOL Mail	4786 4716	3707 3682	993 975	103 98	77.46 % 78.07 %	20.75 % 20.67 %	2.15 % 2.08 %
Mail.com	4724 4720	3756 3740	884 892	104 107	79.51 % 79.24 %	18.71 % 18.90 %	2.20 % 2.27 %
Yandex Mail	4809 4658	3687 3608	1032 960	108 102	76.67 % 77.46 %	21.46 % 20.61 %	2.25 % 2.19 %
GMX Mail	4636 4638	3545 3542	1018 1003	99 111	76.47 % 76.37 %	21.96 % 21.63 %	2.14 % 2.39 %
Zoho Mail	4604 4746	3626 3731	901 950	98 102	78.76 % 78.61 %	19.57 % 20.02 %	2.13 % 2.15 %
ProtonMail	4602 4892	3648 3929	873 867	100 117	79.27 % 80.31 %	18.97 % 17.72 %	2.17 % 2.39 %
Custom Mail	4653 4415	3729 3548	838 784	107 99	80.14 % 80.36 %	18.01 % 17.76 %	2.30 % 2.24 %
iCloud Mail	4683 4685	3462 3481	1135 1122	105 104	73.93 % 74.30 %	24.24 % 23.95 %	2.24 % 2.22 %
Tuta	4804 4685	3807 3760	907 848	107 108	79.25 % 80.26 %	18.88 % 18.10 %	2.23 % 2.31 %
Juno.com	4682 4714	3714 3738	883 887	108 114	79.33 % 79.30 %	18.86 % 18.82 %	2.31 % 2.42 %
Mailfence	3985 3935	3156 3135	748 710	81 90	79.20 % 79.67 %	18.77 % 18.04 %	2.03 % 2.29 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.