Kit and SendPulse Email Deliverability Comparison

Kit

SendPulse

In this comparison, the deliverability of Kit and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.682 65.508	50.857 50.749	13.425 13.326	1.400 1.433

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.43 % 77.47 %	20.44 % 20.34 %	2.13 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4934 5110	3803 3956	1032 1033	99 121	77.08 % 77.42 %	20.92 % 20.22 %	2.01 % 2.37 %
Elektronics	5055 4993	3941 3891	1011 1001	103 101	77.96 % 77.93 %	20.00 % 20.05 %	2.04 % 2.02 %
Entertainment	4928 5087	3792 3928	1035 1042	101 117	76.95 % 77.22 %	21.00 % 20.48 %	2.05 % 2.30 %
Cosmetics & Beauty	5118 4972	3991 3935	1023 935	104 102	77.98 % 79.14 %	19.99 % 18.81 %	2.03 % 2.05 %
Food & Drink	5034 5122	3884 3924	1036 1087	114 111	77.16 % 76.61 %	20.58 % 21.22 %	2.26 % 2.17 %
Home & Garden	5153 5188	3928 3966	1118 1112	107 110	76.23 % 76.45 %	21.70 % 21.43 %	2.08 % 2.12 %
Finance	4996 5143	4055 4171	837 860	104 112	81.16 % 81.10 %	16.75 % 16.72 %	2.08 % 2.18 %
Health	5193 4963	4178 3984	905 869	110 110	80.45 % 80.27 %	17.43 % 17.51 %	2.12 % 2.22 %
Pets	5084 5008	3890 3834	1078 1063	116 111	76.51 % 76.56 %	21.20 % 21.23 %	2.28 % 2.22 %
Sport & Fitness	5108 4897	3960 3767	1035 1023	113 107	77.53 % 76.92 %	20.26 % 20.89 %	2.21 % 2.19 %
Job & Career	4965 4967	3736 3695	1122 1157	107 115	75.25 % 74.39 %	22.60 % 23.29 %	2.16 % 2.32 %
Dating	5067 5056	3721 3710	1233 1234	113 112	73.44 % 73.38 %	24.33 % 24.41 %	2.23 % 2.22 %
Other	5047 5002	3978 3988	960 910	109 104	78.82 % 79.73 %	19.02 % 18.19 %	2.16 % 2.08 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4611 4771	3416 3501	1106 1170	89 100	74.08 % 73.38 %	23.99 % 24.52 %	1.93 % 2.10 %
Outlook Mail	4718 4644	3624 3536	996 1011	98 97	76.81 % 76.14 %	21.11 % 21.77 %	2.08 % 2.09 %
Yahoo Mail	4739 4584	3614 3487	1025 994	100 103	76.26 % 76.07 %	21.63 % 21.68 %	2.11 % 2.25 %
AOL Mail	4678 4609	3600 3555	979 958	99 96	76.96 % 77.13 %	20.93 % 20.79 %	2.12 % 2.08 %
Mail.com	4706 4745	3722 3739	879 902	105 104	79.09 % 78.80 %	18.68 % 19.01 %	2.23 % 2.19 %
Yandex Mail	4695 4680	3578 3599	1010 984	107 97	76.21 % 76.90 %	21.51 % 21.03 %	2.28 % 2.07 %
GMX Mail	4660 4637	3523 3493	1042 1034	95 110	75.60 % 75.33 %	22.36 % 22.30 %	2.04 % 2.37 %
Zoho Mail	4695 4629	3696 3620	904 913	95 96	78.72 % 78.20 %	19.25 % 19.72 %	2.02 % 2.07 %
ProtonMail	4557 4869	3621 3895	834 861	102 113	79.46 % 80.00 %	18.30 % 17.68 %	2.24 % 2.32 %
Custom Mail	4681 4535	3745 3639	830 797	106 99	80.00 % 80.24 %	17.73 % 17.57 %	2.26 % 2.18 %
iCloud Mail	4774 4715	3490 3452	1184 1163	100 100	73.10 % 73.21 %	24.80 % 24.67 %	2.09 % 2.12 %
Tuta	4811 4662	3803 3731	907 825	101 106	79.05 % 80.03 %	18.85 % 17.70 %	2.10 % 2.27 %
Juno.com	4612 4745	3652 3766	853 869	107 110	79.18 % 79.37 %	18.50 % 18.31 %	2.32 % 2.32 %
Mailfence	4745 4683	3773 3736	876 845	96 102	79.52 % 79.78 %	18.46 % 18.04 %	2.02 % 2.18 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.