Kit and SendPulse Email Deliverability Comparison

Kit

SendPulse

In this comparison, the deliverability of Kit and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.199 63.866	50.227 49.863	13.019 13.095	1.456 1.481

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.24 % 78.07 %	20.28 % 20.50 %	2.27 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4862 4826	3822 3760	1000 994	109 119	78.61 % 77.91 %	20.57 % 20.60 %	2.24 % 2.47 %
Elektronics	4984 4895	3908 3863	1013 961	108 113	78.41 % 78.92 %	20.33 % 19.63 %	2.17 % 2.31 %
Entertainment	4853 4989	3776 3896	989 1021	107 120	77.81 % 78.09 %	20.38 % 20.47 %	2.20 % 2.41 %
Cosmetics & Beauty	5017 4767	3966 3767	993 935	104 105	79.05 % 79.02 %	19.79 % 19.61 %	2.07 % 2.20 %
Food & Drink	5051 5000	3933 3851	1035 1051	118 113	77.87 % 77.02 %	20.49 % 21.02 %	2.34 % 2.26 %
Home & Garden	5055 4925	3884 3804	1076 1073	110 107	76.83 % 77.24 %	21.29 % 21.79 %	2.18 % 2.17 %
Finance	4966 4953	4011 3990	878 876	110 112	80.77 % 80.56 %	17.68 % 17.69 %	2.22 % 2.26 %
Health	4914 4858	3940 3896	895 902	111 112	80.18 % 80.20 %	18.21 % 18.57 %	2.26 % 2.31 %
Pets	4915 5100	3818 3973	1026 1080	117 128	77.68 % 77.90 %	20.87 % 21.18 %	2.38 % 2.51 %
Sport & Fitness	4988 4929	3921 3834	980 1045	119 114	78.61 % 77.78 %	19.65 % 21.20 %	2.39 % 2.31 %
Job & Career	4740 4885	3634 3714	1027 1093	110 119	76.67 % 76.03 %	21.67 % 22.37 %	2.32 % 2.44 %
Dating	4881 4988	3693 3750	1123 1152	114 116	75.66 % 75.18 %	23.01 % 23.10 %	2.34 % 2.33 %
Other	4973 4751	3921 3765	984 912	119 103	78.85 % 79.25 %	19.79 % 19.20 %	2.39 % 2.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4621 4690	3520 3519	1032 1089	101 111	76.17 % 75.03 %	22.33 % 23.22 %	2.19 % 2.37 %
Outlook Mail	4643 4558	3600 3517	962 989	103 100	77.54 % 77.16 %	20.72 % 21.70 %	2.22 % 2.19 %
Yahoo Mail	4629 4672	3586 3605	959 1002	102 107	77.47 % 77.16 %	20.72 % 21.45 %	2.20 % 2.29 %
AOL Mail	4734 4705	3681 3676	982 980	107 99	77.76 % 78.13 %	20.74 % 20.83 %	2.26 % 2.10 %
Mail.com	4748 4698	3796 3720	878 906	107 113	79.95 % 79.18 %	18.49 % 19.28 %	2.25 % 2.41 %
Yandex Mail	4825 4668	3737 3634	1026 967	116 106	77.45 % 77.85 %	21.26 % 20.72 %	2.40 % 2.27 %
GMX Mail	4693 4553	3627 3512	1016 983	103 111	77.29 % 77.14 %	21.65 % 21.59 %	2.19 % 2.44 %
Zoho Mail	4655 4794	3691 3754	910 982	104 113	79.29 % 78.31 %	19.55 % 20.48 %	2.23 % 2.36 %
ProtonMail	4660 4826	3707 3869	897 876	107 121	79.55 % 80.17 %	19.25 % 18.15 %	2.30 % 2.51 %
Custom Mail	4697 4377	3769 3502	863 802	109 100	80.24 % 80.01 %	18.37 % 18.32 %	2.32 % 2.28 %
iCloud Mail	4629 4607	3466 3439	1071 1090	111 103	74.88 % 74.65 %	23.14 % 23.66 %	2.40 % 2.24 %
Tuta	4831 4770	3840 3822	935 898	109 108	79.49 % 80.13 %	19.35 % 18.83 %	2.26 % 2.26 %
Juno.com	4702 4781	3744 3765	885 966	111 116	79.63 % 78.75 %	18.82 % 20.20 %	2.36 % 2.43 %
Mailfence	3132 3167	2463 2529	603 565	66 73	78.64 % 79.85 %	19.25 % 17.84 %	2.11 % 2.31 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.