Kit and SendPulse Email Deliverability Comparison

Kit

SendPulse

In this comparison, the deliverability of Kit and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.643 76.266	59.459 59.089	15.559 15.514	1.625 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 77.48 %	20.30 % 20.34 %	2.12 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5965 5690	4577 4429	1261 1131	127 130	76.73 % 77.84 %	21.14 % 19.88 %	2.13 % 2.28 %
Elektronics	5786 5638	4548 4361	1115 1156	123 121	78.60 % 77.35 %	19.27 % 20.50 %	2.13 % 2.15 %
Entertainment	5907 5928	4528 4585	1255 1216	124 127	76.65 % 77.34 %	21.25 % 20.51 %	2.10 % 2.14 %
Cosmetics & Beauty	5954 5965	4658 4648	1174 1186	122 131	78.23 % 77.92 %	19.72 % 19.88 %	2.05 % 2.20 %
Food & Drink	5862 5717	4516 4403	1216 1193	130 121	77.04 % 77.02 %	20.74 % 20.87 %	2.22 % 2.12 %
Home & Garden	5934 6123	4595 4724	1212 1256	127 143	77.44 % 77.15 %	20.42 % 20.51 %	2.14 % 2.34 %
Finance	5829 5877	4725 4747	983 1004	121 126	81.06 % 80.77 %	16.86 % 17.08 %	2.08 % 2.14 %
Health	5875 5887	4778 4709	974 1039	123 139	81.33 % 79.99 %	16.58 % 17.65 %	2.09 % 2.36 %
Pets	5980 5851	4592 4514	1254 1216	134 121	76.79 % 77.15 %	20.97 % 20.78 %	2.24 % 2.07 %
Sport & Fitness	5886 5673	4519 4392	1239 1159	128 122	76.78 % 77.42 %	21.05 % 20.43 %	2.17 % 2.15 %
Job & Career	5933 6013	4448 4496	1357 1391	128 126	74.97 % 74.77 %	22.87 % 23.13 %	2.16 % 2.10 %
Dating	5976 5915	4407 4331	1442 1465	127 119	73.74 % 73.22 %	24.13 % 24.77 %	2.13 % 2.01 %
Other	5756 5989	4568 4750	1077 1102	111 137	79.36 % 79.31 %	18.71 % 18.40 %	1.93 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5467 5410	4033 3993	1326 1310	108 107	73.77 % 73.81 %	24.25 % 24.21 %	1.98 % 1.98 %
Outlook Mail	5472 5464	4181 4106	1179 1238	112 120	76.41 % 75.15 %	21.55 % 22.66 %	2.05 % 2.20 %
Yahoo Mail	5648 5363	4305 4088	1227 1147	116 128	76.22 % 76.23 %	21.72 % 21.39 %	2.05 % 2.39 %
AOL Mail	5541 5454	4253 4191	1175 1146	113 117	76.76 % 76.84 %	21.21 % 21.01 %	2.04 % 2.15 %
Mail.com	5406 5439	4261 4287	1028 1033	117 119	78.82 % 78.82 %	19.02 % 18.99 %	2.16 % 2.19 %
Yandex Mail	5401 5348	4145 4062	1149 1169	107 117	76.75 % 75.95 %	21.27 % 21.86 %	1.98 % 2.19 %
GMX Mail	5515 5527	4185 4190	1210 1223	120 114	75.88 % 75.81 %	21.94 % 22.13 %	2.18 % 2.06 %
Zoho Mail	5463 5436	4294 4302	1049 1024	120 110	78.60 % 79.14 %	19.20 % 18.84 %	2.20 % 2.02 %
ProtonMail	5329 5477	4237 4395	970 953	122 129	79.51 % 80.24 %	18.20 % 17.40 %	2.29 % 2.36 %
Custom Mail	5258 5440	4221 4367	918 966	119 107	80.28 % 80.28 %	17.46 % 17.76 %	2.26 % 1.97 %
iCloud Mail	5465 5428	4065 4012	1291 1299	109 117	74.38 % 73.91 %	23.62 % 23.93 %	1.99 % 2.16 %
Tuta	5744 5439	4555 4318	1065 991	124 130	79.30 % 79.39 %	18.54 % 18.22 %	2.16 % 2.39 %
Juno.com	5446 5435	4372 4351	955 962	119 122	80.28 % 80.06 %	17.54 % 17.70 %	2.19 % 2.24 %
Mailfence	5488 5606	4352 4427	1017 1053	119 126	79.30 % 78.97 %	18.53 % 18.78 %	2.17 % 2.25 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.