Kit and SendPulse Email Deliverability Comparison

Kit

SendPulse

In this comparison, the deliverability of Kit and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.811 76.163	59.546 59.199	15.637 15.314	1.628 1.650

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.52 % 77.73 %	20.36 % 20.11 %	2.12 % 2.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6037 5710	4646 4458	1262 1122	129 130	76.96 % 78.07 %	20.90 % 19.65 %	2.14 % 2.28 %
Elektronics	5734 5611	4509 4377	1103 1117	122 117	78.64 % 78.01 %	19.24 % 19.91 %	2.13 % 2.09 %
Entertainment	5794 5959	4426 4632	1248 1195	120 132	76.39 % 77.73 %	21.54 % 20.05 %	2.07 % 2.22 %
Cosmetics & Beauty	5934 5900	4640 4625	1172 1150	122 125	78.19 % 78.39 %	19.75 % 19.49 %	2.06 % 2.12 %
Food & Drink	5909 5778	4558 4442	1222 1211	129 125	77.14 % 76.88 %	20.68 % 20.96 %	2.18 % 2.16 %
Home & Garden	5900 6048	4561 4659	1210 1254	129 135	77.31 % 77.03 %	20.51 % 20.73 %	2.19 % 2.23 %
Finance	5815 5882	4713 4780	982 980	120 122	81.05 % 81.26 %	16.89 % 16.66 %	2.06 % 2.07 %
Health	5884 5858	4769 4721	989 1002	126 135	81.05 % 80.59 %	16.81 % 17.10 %	2.14 % 2.30 %
Pets	6051 5837	4624 4497	1293 1218	134 122	76.42 % 77.04 %	21.37 % 20.87 %	2.21 % 2.09 %
Sport & Fitness	6014 5742	4628 4438	1258 1176	128 128	76.95 % 77.29 %	20.92 % 20.48 %	2.13 % 2.23 %
Job & Career	6016 5909	4514 4421	1371 1365	131 123	75.03 % 74.82 %	22.79 % 23.10 %	2.18 % 2.08 %
Dating	5987 5895	4416 4349	1447 1429	124 117	73.76 % 73.77 %	24.17 % 24.24 %	2.07 % 1.98 %
Other	5736 6034	4542 4800	1080 1095	114 139	79.18 % 79.55 %	18.83 % 18.15 %	1.99 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5374 5443	3962 4037	1308 1298	104 108	73.73 % 74.17 %	24.34 % 23.85 %	1.94 % 1.98 %
Outlook Mail	5566 5379	4246 4066	1206 1200	114 113	76.28 % 75.59 %	21.67 % 22.31 %	2.05 % 2.10 %
Yahoo Mail	5573 5400	4248 4136	1210 1135	115 129	76.22 % 76.59 %	21.71 % 21.02 %	2.06 % 2.39 %
AOL Mail	5492 5473	4219 4227	1159 1130	114 116	76.82 % 77.23 %	21.10 % 20.65 %	2.08 % 2.12 %
Mail.com	5453 5462	4295 4310	1040 1033	118 119	78.76 % 78.91 %	19.07 % 18.91 %	2.16 % 2.18 %
Yandex Mail	5432 5257	4159 4024	1163 1120	110 113	76.56 % 76.55 %	21.41 % 21.30 %	2.03 % 2.15 %
GMX Mail	5425 5518	4118 4189	1193 1211	114 118	75.91 % 75.92 %	21.99 % 21.95 %	2.10 % 2.14 %
Zoho Mail	5553 5370	4363 4240	1069 1024	121 106	78.57 % 78.96 %	19.25 % 19.07 %	2.18 % 1.97 %
ProtonMail	5414 5554	4308 4459	979 963	127 132	79.57 % 80.28 %	18.08 % 17.34 %	2.35 % 2.38 %
Custom Mail	5273 5347	4240 4305	914 934	119 108	80.41 % 80.51 %	17.33 % 17.47 %	2.26 % 2.02 %
iCloud Mail	5457 5477	4062 4062	1286 1299	109 116	74.44 % 74.16 %	23.57 % 23.72 %	2.00 % 2.12 %
Tuta	5719 5462	4521 4341	1075 994	123 127	79.05 % 79.48 %	18.80 % 18.20 %	2.15 % 2.33 %
Juno.com	5479 5448	4386 4362	975 964	118 122	80.05 % 80.07 %	17.80 % 17.69 %	2.15 % 2.24 %
Mailfence	5601 5573	4419 4441	1060 1009	122 123	78.90 % 79.69 %	18.93 % 18.11 %	2.18 % 2.21 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.