Kit and SendPulse Email Deliverability Comparison

Kit

SendPulse

In this comparison, the deliverability of Kit and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.851 76.273	59.110 59.207	16.016 15.426	1.725 1.640

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.92 % 77.63 %	20.84 % 20.22 %	2.24 % 2.15 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5790 5924	4429 4600	1237 1187	124 137	76.49 % 77.65 %	21.36 % 20.04 %	2.14 % 2.31 %
Elektronics	5892 5801	4557 4541	1207 1147	128 113	77.34 % 78.28 %	20.49 % 19.77 %	2.17 % 1.95 %
Entertainment	5791 5934	4418 4598	1248 1207	125 129	76.29 % 77.49 %	21.55 % 20.34 %	2.16 % 2.17 %
Cosmetics & Beauty	6041 5763	4696 4551	1215 1095	130 117	77.74 % 78.97 %	20.11 % 19.00 %	2.15 % 2.03 %
Food & Drink	5936 6030	4544 4644	1250 1257	142 129	76.55 % 77.01 %	21.06 % 20.85 %	2.39 % 2.14 %
Home & Garden	6036 5976	4584 4583	1320 1267	132 126	75.94 % 76.69 %	21.87 % 21.20 %	2.19 % 2.11 %
Finance	5859 5962	4715 4834	1018 999	126 129	80.47 % 81.08 %	17.37 % 16.76 %	2.15 % 2.16 %
Health	6036 5811	4832 4672	1069 1006	135 133	80.05 % 80.40 %	17.71 % 17.31 %	2.24 % 2.29 %
Pets	5947 5787	4517 4430	1288 1228	142 129	75.95 % 76.55 %	21.66 % 21.22 %	2.39 % 2.23 %
Sport & Fitness	6099 5687	4689 4377	1267 1186	143 124	76.88 % 76.97 %	20.77 % 20.85 %	2.34 % 2.18 %
Job & Career	5759 5855	4287 4375	1339 1350	133 130	74.44 % 74.72 %	23.25 % 23.06 %	2.31 % 2.22 %
Dating	5849 5871	4278 4321	1438 1427	133 123	73.14 % 73.60 %	24.59 % 24.31 %	2.27 % 2.10 %
Other	5816 5872	4564 4681	1120 1070	132 121	78.47 % 79.72 %	19.26 % 18.22 %	2.27 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5390 5543	3964 4090	1313 1341	113 112	73.54 % 73.79 %	24.36 % 24.19 %	2.10 % 2.02 %
Outlook Mail	5593 5400	4271 4109	1202 1180	120 111	76.36 % 76.09 %	21.49 % 21.85 %	2.15 % 2.06 %
Yahoo Mail	5517 5359	4184 4086	1211 1154	122 119	75.84 % 76.25 %	21.95 % 21.53 %	2.21 % 2.22 %
AOL Mail	5481 5427	4187 4196	1173 1118	121 113	76.39 % 77.32 %	21.40 % 20.60 %	2.21 % 2.08 %
Mail.com	5477 5495	4304 4334	1047 1042	126 119	78.58 % 78.87 %	19.12 % 18.96 %	2.30 % 2.17 %
Yandex Mail	5474 5384	4143 4135	1203 1136	128 113	75.69 % 76.80 %	21.98 % 21.10 %	2.34 % 2.10 %
GMX Mail	5419 5515	4079 4172	1224 1217	116 126	75.27 % 75.65 %	22.59 % 22.07 %	2.14 % 2.28 %
Zoho Mail	5477 5434	4285 4271	1069 1050	123 113	78.24 % 78.60 %	19.52 % 19.32 %	2.25 % 2.08 %
ProtonMail	5331 5599	4202 4497	1003 973	126 129	78.82 % 80.32 %	18.81 % 17.38 %	2.36 % 2.30 %
Custom Mail	5465 5283	4342 4241	995 932	128 110	79.45 % 80.28 %	18.21 % 17.64 %	2.34 % 2.08 %
iCloud Mail	5589 5479	4056 4035	1407 1331	126 113	72.57 % 73.64 %	25.17 % 24.29 %	2.25 % 2.06 %
Tuta	5611 5349	4409 4282	1075 948	127 119	78.58 % 80.05 %	19.16 % 17.72 %	2.26 % 2.22 %
Juno.com	5425 5523	4273 4389	1024 1012	128 122	78.76 % 79.47 %	18.88 % 18.32 %	2.36 % 2.21 %
Mailfence	5602 5483	4411 4370	1070 992	121 121	78.74 % 79.70 %	19.10 % 18.09 %	2.16 % 2.21 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.