Kit and SendPulse Email Deliverability Comparison

Kit

SendPulse

In this comparison, the deliverability of Kit and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.532 76.294	59.301 58.803	15.612 15.719	1.619 1.772

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.49 % 77.07 %	20.40 % 20.60 %	2.12 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5912 5685	4544 4390	1241 1157	127 138	76.86 % 77.22 %	20.99 % 20.35 %	2.15 % 2.43 %
Elektronics	5766 5616	4517 4308	1128 1170	121 138	78.34 % 76.71 %	19.56 % 20.83 %	2.10 % 2.46 %
Entertainment	5963 5869	4535 4518	1304 1219	124 132	76.05 % 76.98 %	21.87 % 20.77 %	2.08 % 2.25 %
Cosmetics & Beauty	5998 6038	4673 4671	1202 1221	123 146	77.91 % 77.36 %	20.04 % 20.22 %	2.05 % 2.42 %
Food & Drink	5958 5714	4579 4386	1250 1201	129 127	76.85 % 76.76 %	20.98 % 21.02 %	2.17 % 2.22 %
Home & Garden	5970 6021	4625 4627	1217 1244	128 150	77.47 % 76.85 %	20.39 % 20.66 %	2.14 % 2.49 %
Finance	5740 5828	4653 4693	968 1003	119 132	81.06 % 80.53 %	16.86 % 17.21 %	2.07 % 2.26 %
Health	5751 5935	4689 4739	936 1050	126 146	81.53 % 79.85 %	16.28 % 17.69 %	2.19 % 2.46 %
Pets	5989 5872	4607 4504	1252 1235	130 133	76.92 % 76.70 %	20.90 % 21.03 %	2.17 % 2.26 %
Sport & Fitness	5853 5628	4490 4323	1239 1178	124 127	76.71 % 76.81 %	21.17 % 20.93 %	2.12 % 2.26 %
Job & Career	5995 6073	4501 4516	1360 1418	134 139	75.08 % 74.36 %	22.69 % 23.35 %	2.24 % 2.29 %
Dating	5933 5989	4377 4370	1430 1493	126 126	73.77 % 72.97 %	24.10 % 24.93 %	2.12 % 2.10 %
Other	5704 6026	4511 4758	1085 1130	108 138	79.08 % 78.96 %	19.02 % 18.75 %	1.89 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5520 5491	4092 4026	1319 1343	109 122	74.13 % 73.32 %	23.89 % 24.46 %	1.97 % 2.22 %
Outlook Mail	5479 5429	4158 4069	1211 1235	110 125	75.89 % 74.95 %	22.10 % 22.75 %	2.01 % 2.30 %
Yahoo Mail	5595 5400	4278 4093	1203 1176	114 131	76.46 % 75.80 %	21.50 % 21.78 %	2.04 % 2.43 %
AOL Mail	5586 5475	4286 4183	1184 1163	116 129	76.73 % 76.40 %	21.20 % 21.24 %	2.08 % 2.36 %
Mail.com	5302 5368	4177 4214	1014 1027	111 127	78.78 % 78.50 %	19.12 % 19.13 %	2.09 % 2.37 %
Yandex Mail	5317 5335	4061 4024	1150 1186	106 125	76.38 % 75.43 %	21.63 % 22.23 %	1.99 % 2.34 %
GMX Mail	5513 5479	4162 4148	1232 1212	119 119	75.49 % 75.71 %	22.35 % 22.12 %	2.16 % 2.17 %
Zoho Mail	5551 5412	4352 4256	1075 1036	124 120	78.40 % 78.64 %	19.37 % 19.14 %	2.23 % 2.22 %
ProtonMail	5360 5485	4252 4385	985 962	123 138	79.33 % 79.95 %	18.38 % 17.54 %	2.29 % 2.52 %
Custom Mail	5286 5425	4241 4334	931 978	114 113	80.23 % 79.89 %	17.61 % 18.03 %	2.16 % 2.08 %
iCloud Mail	5371 5395	3988 3957	1275 1312	108 126	74.25 % 73.35 %	23.74 % 24.32 %	2.01 % 2.34 %
Tuta	5665 5543	4487 4374	1057 1034	121 135	79.21 % 78.91 %	18.66 % 18.65 %	2.14 % 2.44 %
Juno.com	5545 5416	4458 4302	967 984	120 130	80.40 % 79.43 %	17.44 % 18.17 %	2.16 % 2.40 %
Mailfence	5442 5641	4309 4438	1009 1071	124 132	79.18 % 78.67 %	18.54 % 18.99 %	2.28 % 2.34 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.