Kit and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Kit and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.416 439.390	37.223 330.501	5.651 92.288	1.542 16.601

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.81 % 75.22 %	12.72 % 21.00 %	3.47 % 3.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3361 34340	2910 26802	364 6351	87 1187	86.58 % 78.05 %	10.83 % 18.49 %	2.59 % 3.46 %
Elektronics	3377 33911	2860 25707	395 6961	122 1243	84.69 % 75.81 %	11.70 % 20.53 %	3.61 % 3.67 %
Entertainment	3442 34260	2884 25682	441 7310	117 1268	83.79 % 74.96 %	12.81 % 21.34 %	3.40 % 3.70 %
Cosmetics & Beauty	3421 33277	2855 25012	435 6969	131 1296	83.46 % 75.16 %	12.72 % 20.94 %	3.83 % 3.89 %
Food & Drink	3326 33621	2853 26234	358 6200	115 1187	85.78 % 78.03 %	10.76 % 18.44 %	3.46 % 3.53 %
Home & Garden	3577 33727	3070 26372	387 6211	120 1144	85.83 % 78.19 %	10.82 % 18.42 %	3.35 % 3.39 %
Finance	3282 33627	2664 24254	486 8048	132 1325	81.17 % 72.13 %	14.81 % 23.93 %	4.02 % 3.94 %
Health	3448 33648	2836 24512	472 7806	140 1330	82.25 % 72.85 %	13.69 % 23.20 %	4.06 % 3.95 %
Pets	3305 33917	2824 26190	386 6463	95 1264	85.45 % 77.22 %	11.68 % 19.06 %	2.87 % 3.73 %
Sport & Fitness	3596 33488	2991 24798	495 7280	110 1410	83.18 % 74.05 %	13.77 % 21.74 %	3.06 % 4.21 %
Job & Career	3377 33669	2745 24712	497 7603	135 1354	81.29 % 73.40 %	14.72 % 22.58 %	4.00 % 4.02 %
Dating	3528 33860	2873 23954	526 8484	129 1422	81.43 % 70.74 %	14.91 % 25.06 %	3.66 % 4.20 %
Other	3376 34045	2858 26272	409 6602	109 1171	84.66 % 77.17 %	12.11 % 19.39 %	3.23 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3407 43756	2669 31407	586 10618	152 1731	78.34 % 71.78 %	17.20 % 24.27 %	4.46 % 3.96 %
Outlook Mail	3397 43038	2807 31259	476 10010	114 1769	82.63 % 72.63 %	14.01 % 23.26 %	3.36 % 4.11 %
Yahoo Mail	3466 42807	2863 32126	453 9084	150 1597	82.60 % 75.05 %	13.07 % 21.22 %	4.33 % 3.73 %
AOL Mail	3328 42726	2760 31934	448 9080	120 1712	82.93 % 74.74 %	13.46 % 21.25 %	3.61 % 4.01 %
Mail.com	3516 42813	2966 32602	429 8631	121 1580	84.36 % 76.15 %	12.20 % 20.16 %	3.44 % 3.69 %
Yandex Mail	3515 43122	2901 31692	489 9724	125 1706	82.53 % 73.49 %	13.91 % 22.55 %	3.56 % 3.96 %
GMX Mail	3380 42698	2895 32354	382 8797	103 1547	85.65 % 75.77 %	11.30 % 20.60 %	3.05 % 3.62 %
Zoho Mail	3340 42887	2867 33071	377 8330	96 1486	85.84 % 77.11 %	11.29 % 19.42 %	2.87 % 3.46 %
ProtonMail	3548 42457	3058 32713	378 8268	112 1476	86.19 % 77.05 %	10.65 % 19.47 %	3.16 % 3.48 %
Custom Mail	3393 42797	2934 33318	350 7965	109 1514	86.47 % 77.85 %	10.32 % 18.61 %	3.21 % 3.54 %
iCloud Mail	3427 3429	2715 2517	562 717	150 195	79.22 % 73.40 %	16.40 % 20.91 %	4.38 % 5.69 %
Tuta	3335 3405	2867 2711	369 543	99 151	85.97 % 79.62 %	11.06 % 15.95 %	2.97 % 4.43 %
Juno.com	3364 3455	2921 2797	352 521	91 137	86.83 % 80.96 %	10.46 % 15.08 %	2.71 % 3.97 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.