SendPulse and HubSpot Email Deliverability Comparison

SendPulse

HubSpot

In this comparison, the deliverability of SendPulse and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.866 64.221	49.863 52.236	13.095 11.235	1.481 1.172

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.07 % 81.34 %	20.50 % 17.49 %	2.32 % 1.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4826 4948	3760 4000	994 875	119 96	77.91 % 80.84 %	20.60 % 17.68 %	2.47 % 1.94 %
Elektronics	4895 4767	3863 3908	961 803	113 84	78.92 % 81.98 %	19.63 % 16.84 %	2.31 % 1.76 %
Entertainment	4989 4801	3896 3896	1021 843	120 88	78.09 % 81.15 %	20.47 % 17.56 %	2.41 % 1.83 %
Cosmetics & Beauty	4767 4762	3767 3897	935 813	105 88	79.02 % 81.84 %	19.61 % 17.07 %	2.20 % 1.85 %
Food & Drink	5000 4908	3851 3987	1051 880	113 92	77.02 % 81.23 %	21.02 % 17.93 %	2.26 % 1.87 %
Home & Garden	4925 4970	3804 4027	1073 880	107 93	77.24 % 81.03 %	21.79 % 17.71 %	2.17 % 1.87 %
Finance	4953 5054	3990 4233	876 764	112 93	80.56 % 83.76 %	17.69 % 15.12 %	2.26 % 1.84 %
Health	4858 5160	3896 4324	902 778	112 94	80.20 % 83.80 %	18.57 % 15.08 %	2.31 % 1.82 %
Pets	5100 5111	3973 4107	1080 942	128 90	77.90 % 80.36 %	21.18 % 18.43 %	2.51 % 1.76 %
Sport & Fitness	4929 5079	3834 4098	1045 916	114 92	77.78 % 80.69 %	21.20 % 18.04 %	2.31 % 1.81 %
Job & Career	4885 4919	3714 3914	1093 949	119 94	76.03 % 79.57 %	22.37 % 19.29 %	2.44 % 1.91 %
Dating	4988 4837	3750 3808	1152 976	116 76	75.18 % 78.73 %	23.10 % 20.18 %	2.33 % 1.57 %
Other	4751 4905	3765 4037	912 816	103 92	79.25 % 82.30 %	19.20 % 16.64 %	2.17 % 1.88 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4690 4596	3519 3645	1089 907	111 88	75.03 % 79.31 %	23.22 % 19.73 %	2.37 % 1.91 %
Outlook Mail	4558 4930	3517 3947	989 908	100 87	77.16 % 80.06 %	21.70 % 18.42 %	2.19 % 1.76 %
Yahoo Mail	4672 4660	3605 3761	1002 842	107 83	77.16 % 80.71 %	21.45 % 18.07 %	2.29 % 1.78 %
AOL Mail	4705 4836	3676 3904	980 893	99 85	78.13 % 80.73 %	20.83 % 18.47 %	2.10 % 1.76 %
Mail.com	4698 4772	3720 3915	906 813	113 78	79.18 % 82.04 %	19.28 % 17.04 %	2.41 % 1.63 %
Yandex Mail	4668 4579	3634 3732	967 804	106 80	77.85 % 81.50 %	20.72 % 17.56 %	2.27 % 1.75 %
GMX Mail	4553 4742	3512 3829	983 852	111 90	77.14 % 80.75 %	21.59 % 17.97 %	2.44 % 1.90 %
Zoho Mail	4794 4617	3754 3788	982 784	113 78	78.31 % 82.04 %	20.48 % 16.98 %	2.36 % 1.69 %
ProtonMail	4826 4548	3869 3748	876 748	121 89	80.17 % 82.41 %	18.15 % 16.45 %	2.51 % 1.96 %
Custom Mail	4377 4592	3502 3825	802 710	100 85	80.01 % 83.30 %	18.32 % 15.46 %	2.28 % 1.85 %
iCloud Mail	4607 4740	3439 3726	1090 955	103 83	74.65 % 78.61 %	23.66 % 20.15 %	2.24 % 1.75 %
Tuta	4770 4574	3822 3807	898 725	108 88	80.13 % 83.23 %	18.83 % 15.85 %	2.26 % 1.92 %
Juno.com	4781 4790	3765 3997	966 726	116 93	78.75 % 83.44 %	20.20 % 15.16 %	2.43 % 1.94 %
Mailfence	3167 3245	2529 2612	565 568	73 65	79.85 % 80.49 %	17.84 % 17.50 %	2.31 % 2.00 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.