SendPulse and HubSpot Email Deliverability Comparison

SendPulse

HubSpot

In this comparison, the deliverability of SendPulse and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.163 76.189	59.199 58.649	15.314 15.766	1.650 1.774

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.73 % 76.98 %	20.11 % 20.69 %	2.17 % 2.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5710 5747	4458 4416	1122 1206	130 125	78.07 % 76.84 %	19.65 % 20.98 %	2.28 % 2.18 %
Elektronics	5611 5801	4377 4514	1117 1154	117 133	78.01 % 77.81 %	19.91 % 19.89 %	2.09 % 2.29 %
Entertainment	5959 5782	4632 4434	1195 1221	132 127	77.73 % 76.69 %	20.05 % 21.12 %	2.22 % 2.20 %
Cosmetics & Beauty	5900 5778	4625 4453	1150 1198	125 127	78.39 % 77.07 %	19.49 % 20.73 %	2.12 % 2.20 %
Food & Drink	5778 6016	4442 4623	1211 1247	125 146	76.88 % 76.85 %	20.96 % 20.73 %	2.16 % 2.43 %
Home & Garden	6048 5763	4659 4430	1254 1194	135 139	77.03 % 76.87 %	20.73 % 20.72 %	2.23 % 2.41 %
Finance	5882 5662	4780 4542	980 988	122 132	81.26 % 80.22 %	16.66 % 17.45 %	2.07 % 2.33 %
Health	5858 5989	4721 4795	1002 1039	135 155	80.59 % 80.06 %	17.10 % 17.35 %	2.30 % 2.59 %
Pets	5837 6008	4497 4556	1218 1305	122 147	77.04 % 75.83 %	20.87 % 21.72 %	2.09 % 2.45 %
Sport & Fitness	5742 5882	4438 4509	1176 1248	128 125	77.29 % 76.66 %	20.48 % 21.22 %	2.23 % 2.13 %
Job & Career	5909 5853	4421 4377	1365 1341	123 135	74.82 % 74.78 %	23.10 % 22.91 %	2.08 % 2.31 %
Dating	5895 6038	4349 4379	1429 1524	117 135	73.77 % 72.52 %	24.24 % 25.24 %	1.98 % 2.24 %
Other	6034 5870	4800 4621	1095 1101	139 148	79.55 % 78.72 %	18.15 % 18.76 %	2.30 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5443 5432	4037 3937	1298 1354	108 141	74.17 % 72.48 %	23.85 % 24.93 %	1.98 % 2.60 %
Outlook Mail	5379 5326	4066 4011	1200 1193	113 122	75.59 % 75.31 %	22.31 % 22.40 %	2.10 % 2.29 %
Yahoo Mail	5400 5741	4136 4359	1135 1248	129 134	76.59 % 75.93 %	21.02 % 21.74 %	2.39 % 2.33 %
AOL Mail	5473 5571	4227 4228	1130 1217	116 126	77.23 % 75.89 %	20.65 % 21.85 %	2.12 % 2.26 %
Mail.com	5462 5561	4310 4327	1033 1105	119 129	78.91 % 77.81 %	18.91 % 19.87 %	2.18 % 2.32 %
Yandex Mail	5257 5248	4024 4024	1120 1112	113 112	76.55 % 76.68 %	21.30 % 21.19 %	2.15 % 2.13 %
GMX Mail	5518 5406	4189 4057	1211 1221	118 128	75.92 % 75.05 %	21.95 % 22.59 %	2.14 % 2.37 %
Zoho Mail	5370 5472	4240 4281	1024 1073	106 118	78.96 % 78.23 %	19.07 % 19.61 %	1.97 % 2.16 %
ProtonMail	5554 5282	4459 4144	963 1010	132 128	80.28 % 78.46 %	17.34 % 19.12 %	2.38 % 2.42 %
Custom Mail	5347 5386	4305 4303	934 960	108 123	80.51 % 79.89 %	17.47 % 17.82 %	2.02 % 2.28 %
iCloud Mail	5477 5516	4062 4036	1299 1351	116 129	74.16 % 73.17 %	23.72 % 24.49 %	2.12 % 2.34 %
Tuta	5462 5279	4341 4193	994 961	127 125	79.48 % 79.43 %	18.20 % 18.20 %	2.33 % 2.37 %
Juno.com	5448 5556	4362 4457	964 972	122 127	80.07 % 80.22 %	17.69 % 17.49 %	2.24 % 2.29 %
Mailfence	5573 5413	4441 4292	1009 989	123 132	79.69 % 79.29 %	18.11 % 18.27 %	2.21 % 2.44 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.