SendPulse and HubSpot Email Deliverability Comparison

SendPulse

HubSpot

In this comparison, the deliverability of SendPulse and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.521 65.472	50.907 50.685	13.179 13.324	1.435 1.463

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.70 % 77.41 %	20.11 % 20.35 %	2.19 % 2.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4961 4895	3876 3776	976 1012	109 107	78.13 % 77.14 %	19.67 % 20.67 %	2.20 % 2.19 %
Elektronics	4951 4936	3874 3863	974 964	103 109	78.25 % 78.26 %	19.67 % 19.53 %	2.08 % 2.21 %
Entertainment	5077 5054	3934 3903	1030 1046	113 105	77.49 % 77.23 %	20.29 % 20.70 %	2.23 % 2.08 %
Cosmetics & Beauty	5054 4988	3971 3870	973 1010	110 108	78.57 % 77.59 %	19.25 % 20.25 %	2.18 % 2.17 %
Food & Drink	5089 5071	3929 3918	1048 1036	112 117	77.21 % 77.26 %	20.59 % 20.43 %	2.20 % 2.31 %
Home & Garden	5184 5056	3978 3891	1090 1046	116 119	76.74 % 76.96 %	21.03 % 20.69 %	2.24 % 2.35 %
Finance	5048 4956	4090 3977	851 869	107 110	81.02 % 80.25 %	16.86 % 17.53 %	2.12 % 2.22 %
Health	5057 5162	4087 4162	850 873	120 127	80.82 % 80.63 %	16.81 % 16.91 %	2.37 % 2.46 %
Pets	4983 5158	3812 3933	1064 1102	107 123	76.50 % 76.25 %	21.35 % 21.36 %	2.15 % 2.38 %
Sport & Fitness	4837 5076	3733 3909	998 1065	106 102	77.18 % 77.01 %	20.63 % 20.98 %	2.19 % 2.01 %
Job & Career	5053 4884	3779 3672	1168 1100	106 112	74.79 % 75.18 %	23.11 % 22.52 %	2.10 % 2.29 %
Dating	5039 5216	3706 3849	1225 1263	108 104	73.55 % 73.79 %	24.31 % 24.21 %	2.14 % 1.99 %
Other	5188 5020	4138 3962	932 938	118 120	79.76 % 78.92 %	17.96 % 18.69 %	2.27 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4730 4604	3484 3380	1153 1111	93 113	73.66 % 73.41 %	24.38 % 24.13 %	1.97 % 2.45 %
Outlook Mail	4582 4670	3492 3530	991 1042	99 98	76.21 % 75.59 %	21.63 % 22.31 %	2.16 % 2.10 %
Yahoo Mail	4631 4833	3546 3698	976 1029	109 106	76.57 % 76.52 %	21.08 % 21.29 %	2.35 % 2.19 %
AOL Mail	4770 4796	3701 3648	966 1041	103 107	77.59 % 76.06 %	20.25 % 21.71 %	2.16 % 2.23 %
Mail.com	4783 4642	3763 3626	911 919	109 97	78.67 % 78.11 %	19.05 % 19.80 %	2.28 % 2.09 %
Yandex Mail	4563 4476	3505 3445	962 935	96 96	76.81 % 76.97 %	21.08 % 20.89 %	2.10 % 2.14 %
GMX Mail	4712 4705	3565 3593	1039 1010	108 102	75.66 % 76.37 %	22.05 % 21.47 %	2.29 % 2.17 %
Zoho Mail	4706 4616	3713 3636	896 890	97 90	78.90 % 78.77 %	19.04 % 19.28 %	2.06 % 1.95 %
ProtonMail	4718 4477	3802 3518	802 852	114 107	80.58 % 78.58 %	17.00 % 19.03 %	2.42 % 2.39 %
Custom Mail	4638 4604	3743 3686	803 813	92 105	80.70 % 80.06 %	17.31 % 17.66 %	1.98 % 2.28 %
iCloud Mail	4689 4827	3459 3553	1131 1168	99 106	73.77 % 73.61 %	24.12 % 24.20 %	2.11 % 2.20 %
Tuta	4589 4676	3638 3733	848 831	103 112	79.28 % 79.83 %	18.48 % 17.77 %	2.24 % 2.40 %
Juno.com	4703 4780	3751 3858	848 813	104 109	79.76 % 80.71 %	18.03 % 17.01 %	2.21 % 2.28 %
Mailfence	4707 4766	3745 3781	853 870	109 115	79.56 % 79.33 %	18.12 % 18.25 %	2.32 % 2.41 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.