SendPulse and HubSpot Email Deliverability Comparison

SendPulse

HubSpot

In this comparison, the deliverability of SendPulse and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.266 76.378	59.089 58.655	15.514 15.934	1.663 1.789

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.48 % 76.80 %	20.34 % 20.86 %	2.18 % 2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5690 5752	4429 4409	1131 1221	130 122	77.84 % 76.65 %	19.88 % 21.23 %	2.28 % 2.12 %
Elektronics	5638 5967	4361 4611	1156 1220	121 136	77.35 % 77.28 %	20.50 % 20.45 %	2.15 % 2.28 %
Entertainment	5928 5777	4585 4429	1216 1221	127 127	77.34 % 76.67 %	20.51 % 21.14 %	2.14 % 2.20 %
Cosmetics & Beauty	5965 5840	4648 4492	1186 1219	131 129	77.92 % 76.92 %	19.88 % 20.87 %	2.20 % 2.21 %
Food & Drink	5717 6046	4403 4629	1193 1268	121 149	77.02 % 76.56 %	20.87 % 20.97 %	2.12 % 2.46 %
Home & Garden	6123 5763	4724 4424	1256 1207	143 132	77.15 % 76.77 %	20.51 % 20.94 %	2.34 % 2.29 %
Finance	5877 5687	4747 4538	1004 1014	126 135	80.77 % 79.80 %	17.08 % 17.83 %	2.14 % 2.37 %
Health	5887 6033	4709 4832	1039 1042	139 159	79.99 % 80.09 %	17.65 % 17.27 %	2.36 % 2.64 %
Pets	5851 5958	4514 4514	1216 1299	121 145	77.15 % 75.76 %	20.78 % 21.80 %	2.07 % 2.43 %
Sport & Fitness	5673 5774	4392 4424	1159 1223	122 127	77.42 % 76.62 %	20.43 % 21.18 %	2.15 % 2.20 %
Job & Career	6013 5844	4496 4351	1391 1355	126 138	74.77 % 74.45 %	23.13 % 23.19 %	2.10 % 2.36 %
Dating	5915 6035	4331 4362	1465 1533	119 140	73.22 % 72.28 %	24.77 % 25.40 %	2.01 % 2.32 %
Other	5989 5902	4750 4640	1102 1112	137 150	79.31 % 78.62 %	18.40 % 18.84 %	2.29 % 2.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5410 5465	3993 3965	1310 1359	107 141	73.81 % 72.55 %	24.21 % 24.87 %	1.98 % 2.58 %
Outlook Mail	5464 5319	4106 3985	1238 1216	120 118	75.15 % 74.92 %	22.66 % 22.86 %	2.20 % 2.22 %
Yahoo Mail	5363 5777	4088 4363	1147 1282	128 132	76.23 % 75.52 %	21.39 % 22.19 %	2.39 % 2.28 %
AOL Mail	5454 5568	4191 4225	1146 1216	117 127	76.84 % 75.88 %	21.01 % 21.84 %	2.15 % 2.28 %
Mail.com	5439 5561	4287 4317	1033 1112	119 132	78.82 % 77.63 %	18.99 % 20.00 %	2.19 % 2.37 %
Yandex Mail	5348 5259	4062 4017	1169 1129	117 113	75.95 % 76.38 %	21.86 % 21.47 %	2.19 % 2.15 %
GMX Mail	5527 5487	4190 4123	1223 1235	114 129	75.81 % 75.14 %	22.13 % 22.51 %	2.06 % 2.35 %
Zoho Mail	5436 5411	4302 4228	1024 1060	110 123	79.14 % 78.14 %	18.84 % 19.59 %	2.02 % 2.27 %
ProtonMail	5477 5330	4395 4190	953 1014	129 126	80.24 % 78.61 %	17.40 % 19.02 %	2.36 % 2.36 %
Custom Mail	5440 5367	4367 4276	966 966	107 125	80.28 % 79.67 %	17.76 % 18.00 %	1.97 % 2.33 %
iCloud Mail	5428 5558	4012 4065	1299 1358	117 135	73.91 % 73.14 %	23.93 % 24.43 %	2.16 % 2.43 %
Tuta	5439 5318	4318 4203	991 991	130 124	79.39 % 79.03 %	18.22 % 18.63 %	2.39 % 2.33 %
Juno.com	5435 5468	4351 4353	962 988	122 127	80.06 % 79.61 %	17.70 % 18.07 %	2.24 % 2.32 %
Mailfence	5606 5490	4427 4345	1053 1008	126 137	78.97 % 79.14 %	18.78 % 18.36 %	2.25 % 2.50 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.