SendPulse and HubSpot Email Deliverability Comparison

SendPulse

HubSpot

In this comparison, the deliverability of SendPulse and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.413 65.067	50.605 50.039	13.318 13.466	1.490 1.562

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.36 % 76.90 %	20.36 % 20.70 %	2.28 % 2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4925 4863	3834 3726	975 1029	116 108	77.85 % 76.62 %	19.80 % 21.16 %	2.36 % 2.22 %
Elektronics	4837 4968	3760 3866	974 984	103 118	77.73 % 77.82 %	20.14 % 19.81 %	2.13 % 2.38 %
Entertainment	5133 5025	3972 3859	1042 1051	119 115	77.38 % 76.80 %	20.30 % 20.92 %	2.32 % 2.29 %
Cosmetics & Beauty	5104 4922	3989 3796	999 1014	116 112	78.15 % 77.12 %	19.57 % 20.60 %	2.27 % 2.28 %
Food & Drink	5030 5133	3848 3927	1068 1076	114 130	76.50 % 76.50 %	21.23 % 20.96 %	2.27 % 2.53 %
Home & Garden	5197 4925	3976 3779	1098 1026	123 120	76.51 % 76.73 %	21.13 % 20.83 %	2.37 % 2.44 %
Finance	5065 4894	4088 3902	867 874	110 118	80.71 % 79.73 %	17.12 % 17.86 %	2.17 % 2.41 %
Health	5045 5098	4047 4068	877 892	121 138	80.22 % 79.80 %	17.38 % 17.50 %	2.40 % 2.71 %
Pets	5013 5109	3830 3877	1070 1101	113 131	76.40 % 75.89 %	21.34 % 21.55 %	2.25 % 2.56 %
Sport & Fitness	4848 5042	3735 3872	1001 1062	112 108	77.04 % 76.79 %	20.65 % 21.06 %	2.31 % 2.14 %
Job & Career	4998 4978	3716 3726	1172 1132	110 120	74.35 % 74.85 %	23.45 % 22.74 %	2.20 % 2.41 %
Dating	5042 5182	3707 3766	1227 1299	108 117	73.52 % 72.67 %	24.34 % 25.07 %	2.14 % 2.26 %
Other	5176 4928	4103 3875	948 926	125 127	79.27 % 78.63 %	18.32 % 18.79 %	2.41 % 2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4631 4639	3415 3360	1122 1157	94 122	73.74 % 72.43 %	24.23 % 24.94 %	2.03 % 2.63 %
Outlook Mail	4582 4580	3457 3447	1025 1028	100 105	75.45 % 75.26 %	22.37 % 22.45 %	2.18 % 2.29 %
Yahoo Mail	4662 4883	3556 3709	988 1056	118 118	76.28 % 75.96 %	21.19 % 21.63 %	2.53 % 2.42 %
AOL Mail	4734 4767	3649 3606	978 1048	107 113	77.08 % 75.65 %	20.66 % 21.98 %	2.26 % 2.37 %
Mail.com	4723 4606	3708 3563	907 935	108 108	78.51 % 77.36 %	19.20 % 20.30 %	2.29 % 2.34 %
Yandex Mail	4519 4460	3449 3411	968 948	102 101	76.32 % 76.48 %	21.42 % 21.26 %	2.26 % 2.26 %
GMX Mail	4756 4616	3584 3478	1063 1027	109 111	75.36 % 75.35 %	22.35 % 22.25 %	2.29 % 2.40 %
Zoho Mail	4605 4667	3620 3640	889 926	96 101	78.61 % 77.99 %	19.31 % 19.84 %	2.08 % 2.16 %
ProtonMail	4799 4559	3836 3577	841 868	122 114	79.93 % 78.46 %	17.52 % 19.04 %	2.54 % 2.50 %
Custom Mail	4531 4572	3631 3645	806 819	94 108	80.14 % 79.72 %	17.79 % 17.91 %	2.07 % 2.36 %
iCloud Mail	4763 4699	3516 3437	1142 1149	105 113	73.82 % 73.14 %	23.98 % 24.45 %	2.20 % 2.40 %
Tuta	4651 4599	3663 3659	876 826	112 114	78.76 % 79.56 %	18.83 % 17.96 %	2.41 % 2.48 %
Juno.com	4730 4774	3771 3832	847 826	112 116	79.73 % 80.27 %	17.91 % 17.30 %	2.37 % 2.43 %
Mailfence	4727 4646	3750 3675	866 853	111 118	79.33 % 79.10 %	18.32 % 18.36 %	2.35 % 2.54 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.