SendPulse and HubSpot Email Deliverability Comparison

SendPulse

HubSpot

In this comparison, the deliverability of SendPulse and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.294 76.507	58.803 58.466	15.719 16.143	1.772 1.898

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.07 % 76.42 %	20.60 % 21.10 %	2.32 % 2.48 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5685 5828	4390 4459	1157 1234	138 135	77.22 % 76.51 %	20.35 % 21.17 %	2.43 % 2.32 %
Elektronics	5616 6039	4308 4648	1170 1243	138 148	76.71 % 76.97 %	20.83 % 20.58 %	2.46 % 2.45 %
Entertainment	5869 5667	4518 4323	1219 1210	132 134	76.98 % 76.28 %	20.77 % 21.35 %	2.25 % 2.36 %
Cosmetics & Beauty	6038 5844	4671 4449	1221 1258	146 137	77.36 % 76.13 %	20.22 % 21.53 %	2.42 % 2.34 %
Food & Drink	5714 5969	4386 4549	1201 1266	127 154	76.76 % 76.21 %	21.02 % 21.21 %	2.22 % 2.58 %
Home & Garden	6021 5808	4627 4434	1244 1229	150 145	76.85 % 76.34 %	20.66 % 21.16 %	2.49 % 2.50 %
Finance	5828 5732	4693 4565	1003 1028	132 139	80.53 % 79.64 %	17.21 % 17.93 %	2.26 % 2.42 %
Health	5935 6068	4739 4846	1050 1060	146 162	79.85 % 79.86 %	17.69 % 17.47 %	2.46 % 2.67 %
Pets	5872 6016	4504 4543	1235 1317	133 156	76.70 % 75.52 %	21.03 % 21.89 %	2.26 % 2.59 %
Sport & Fitness	5628 5813	4323 4425	1178 1245	127 143	76.81 % 76.12 %	20.93 % 21.42 %	2.26 % 2.46 %
Job & Career	6073 5966	4516 4423	1418 1395	139 148	74.36 % 74.14 %	23.35 % 23.38 %	2.29 % 2.48 %
Dating	5989 5962	4370 4284	1493 1533	126 145	72.97 % 71.86 %	24.93 % 25.71 %	2.10 % 2.43 %
Other	6026 5795	4758 4518	1130 1125	138 152	78.96 % 77.96 %	18.75 % 19.41 %	2.29 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5491 5459	4026 3946	1343 1370	122 143	73.32 % 72.28 %	24.46 % 25.10 %	2.22 % 2.62 %
Outlook Mail	5429 5338	4069 3974	1235 1241	125 123	74.95 % 74.45 %	22.75 % 23.25 %	2.30 % 2.30 %
Yahoo Mail	5400 5905	4093 4446	1176 1315	131 144	75.80 % 75.29 %	21.78 % 22.27 %	2.43 % 2.44 %
AOL Mail	5475 5436	4183 4096	1163 1209	129 131	76.40 % 75.35 %	21.24 % 22.24 %	2.36 % 2.41 %
Mail.com	5368 5644	4214 4345	1027 1161	127 138	78.50 % 76.98 %	19.13 % 20.57 %	2.37 % 2.45 %
Yandex Mail	5335 5267	4024 4000	1186 1147	125 120	75.43 % 75.94 %	22.23 % 21.78 %	2.34 % 2.28 %
GMX Mail	5479 5525	4148 4122	1212 1265	119 138	75.71 % 74.61 %	22.12 % 22.90 %	2.17 % 2.50 %
Zoho Mail	5412 5450	4256 4229	1036 1080	120 141	78.64 % 77.60 %	19.14 % 19.82 %	2.22 % 2.59 %
ProtonMail	5485 5357	4385 4211	962 1012	138 134	79.95 % 78.61 %	17.54 % 18.89 %	2.52 % 2.50 %
Custom Mail	5425 5277	4334 4191	978 954	113 132	79.89 % 79.42 %	18.03 % 18.08 %	2.08 % 2.50 %
iCloud Mail	5395 5489	3957 4015	1312 1328	126 146	73.35 % 73.15 %	24.32 % 24.19 %	2.34 % 2.66 %
Tuta	5543 5283	4374 4142	1034 1011	135 130	78.91 % 78.40 %	18.65 % 19.14 %	2.44 % 2.46 %
Juno.com	5416 5506	4302 4365	984 1009	130 132	79.43 % 79.28 %	18.17 % 18.33 %	2.40 % 2.40 %
Mailfence	5641 5571	4438 4384	1071 1041	132 146	78.67 % 78.69 %	18.99 % 18.69 %	2.34 % 2.62 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.