SendPulse and HubSpot Email Deliverability Comparison

SendPulse

HubSpot

In this comparison, the deliverability of SendPulse and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.508 65.918	50.749 51.754	13.326 12.850	1.433 1.314

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.47 % 78.51 %	20.34 % 19.49 %	2.19 % 1.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5110 5006	3956 3892	1033 1017	121 97	77.42 % 77.75 %	20.22 % 20.32 %	2.37 % 1.94 %
Elektronics	4993 4972	3891 3952	1001 926	101 94	77.93 % 79.49 %	20.05 % 18.62 %	2.02 % 1.89 %
Entertainment	5087 5114	3928 3993	1042 1024	117 97	77.22 % 78.08 %	20.48 % 20.02 %	2.30 % 1.90 %
Cosmetics & Beauty	4972 4878	3935 3860	935 919	102 99	79.14 % 79.13 %	18.81 % 18.84 %	2.05 % 2.03 %
Food & Drink	5122 5047	3924 3961	1087 983	111 103	76.61 % 78.48 %	21.22 % 19.48 %	2.17 % 2.04 %
Home & Garden	5188 5030	3966 3924	1112 1000	110 106	76.45 % 78.01 %	21.43 % 19.88 %	2.12 % 2.11 %
Finance	5143 5087	4171 4141	860 845	112 101	81.10 % 81.40 %	16.72 % 16.61 %	2.18 % 1.99 %
Health	4963 5242	3984 4295	869 833	110 114	80.27 % 81.93 %	17.51 % 15.89 %	2.22 % 2.17 %
Pets	5008 5249	3834 4084	1063 1065	111 100	76.56 % 77.81 %	21.23 % 20.29 %	2.22 % 1.91 %
Sport & Fitness	4897 5118	3767 3983	1023 1036	107 99	76.92 % 77.82 %	20.89 % 20.24 %	2.19 % 1.93 %
Job & Career	4967 4920	3695 3733	1157 1086	115 101	74.39 % 75.87 %	23.29 % 22.07 %	2.32 % 2.05 %
Dating	5056 5185	3710 3895	1234 1199	112 91	73.38 % 75.12 %	24.41 % 23.12 %	2.22 % 1.76 %
Other	5002 5070	3988 4041	910 917	104 112	79.73 % 79.70 %	18.19 % 18.09 %	2.08 % 2.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4771 4574	3501 3413	1170 1063	100 98	73.38 % 74.62 %	24.52 % 23.24 %	2.10 % 2.14 %
Outlook Mail	4644 4751	3536 3647	1011 1018	97 86	76.14 % 76.76 %	21.77 % 21.43 %	2.09 % 1.81 %
Yahoo Mail	4584 4783	3487 3724	994 963	103 96	76.07 % 77.86 %	21.68 % 20.13 %	2.25 % 2.01 %
AOL Mail	4609 4888	3555 3789	958 1005	96 94	77.13 % 77.52 %	20.79 % 20.56 %	2.08 % 1.92 %
Mail.com	4745 4735	3739 3750	902 902	104 83	78.80 % 79.20 %	19.01 % 19.05 %	2.19 % 1.75 %
Yandex Mail	4680 4625	3599 3626	984 906	97 93	76.90 % 78.40 %	21.03 % 19.59 %	2.07 % 2.01 %
GMX Mail	4637 4740	3493 3654	1034 987	110 99	75.33 % 77.09 %	22.30 % 20.82 %	2.37 % 2.09 %
Zoho Mail	4629 4646	3620 3703	913 864	96 79	78.20 % 79.70 %	19.72 % 18.60 %	2.07 % 1.70 %
ProtonMail	4869 4559	3895 3626	861 839	113 94	80.00 % 79.53 %	17.68 % 18.40 %	2.32 % 2.06 %
Custom Mail	4535 4571	3639 3700	797 774	99 97	80.24 % 80.95 %	17.57 % 16.93 %	2.18 % 2.12 %
iCloud Mail	4715 4710	3452 3519	1163 1100	100 91	73.21 % 74.71 %	24.67 % 23.35 %	2.12 % 1.93 %
Tuta	4662 4704	3731 3810	825 793	106 101	80.03 % 80.99 %	17.70 % 16.86 %	2.27 % 2.15 %
Juno.com	4745 4861	3766 3974	869 786	110 101	79.37 % 81.75 %	18.31 % 16.17 %	2.32 % 2.08 %
Mailfence	4683 4771	3736 3819	845 850	102 102	79.78 % 80.05 %	18.04 % 17.82 %	2.18 % 2.14 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.