SendPulse and HubSpot Email Deliverability Comparison

SendPulse

HubSpot

In this comparison, the deliverability of SendPulse and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.719 64.920	50.459 51.721	13.109 12.211	1.463 1.231

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.97 % 79.67 %	20.26 % 18.81 %	2.26 % 1.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4975 4921	3878 3887	1008 954	122 95	77.95 % 78.99 %	20.26 % 19.39 %	2.45 % 1.93 %
Elektronics	4947 4889	3896 3946	961 868	107 92	78.75 % 80.71 %	19.43 % 17.75 %	2.16 % 1.88 %
Entertainment	5003 5035	3894 3990	1014 968	118 94	77.83 % 79.25 %	20.27 % 19.23 %	2.36 % 1.87 %
Cosmetics & Beauty	4875 4811	3863 3863	916 877	100 92	79.24 % 80.30 %	18.79 % 18.23 %	2.05 % 1.91 %
Food & Drink	5122 5038	3957 4013	1082 960	112 98	77.25 % 79.65 %	21.12 % 19.06 %	2.19 % 1.95 %
Home & Garden	5079 5007	3910 3975	1095 951	109 99	76.98 % 79.39 %	21.56 % 18.99 %	2.15 % 1.98 %
Finance	5067 4972	4097 4096	874 801	113 93	80.86 % 82.38 %	17.25 % 16.11 %	2.23 % 1.87 %
Health	4902 5130	3931 4229	881 824	110 104	80.19 % 82.44 %	17.97 % 16.06 %	2.24 % 2.03 %
Pets	5090 5162	3941 4064	1066 1023	118 95	77.43 % 78.73 %	20.94 % 19.82 %	2.32 % 1.84 %
Sport & Fitness	4914 5037	3811 3977	1035 978	113 91	77.55 % 78.96 %	21.06 % 19.42 %	2.30 % 1.81 %
Job & Career	4895 4916	3699 3805	1106 1034	116 94	75.57 % 77.40 %	22.59 % 21.03 %	2.37 % 1.91 %
Dating	5053 5047	3765 3869	1180 1101	118 85	74.51 % 76.66 %	23.35 % 21.81 %	2.34 % 1.68 %
Other	4797 4955	3817 4007	891 872	107 99	79.57 % 80.87 %	18.57 % 17.60 %	2.23 % 2.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4730 4577	3520 3509	1124 1001	104 95	74.42 % 76.67 %	23.76 % 21.87 %	2.20 % 2.08 %
Outlook Mail	4557 4858	3490 3796	998 971	98 85	76.59 % 78.14 %	21.90 % 19.99 %	2.15 % 1.75 %
Yahoo Mail	4628 4612	3555 3634	989 909	109 86	76.82 % 78.79 %	21.37 % 19.71 %	2.36 % 1.86 %
AOL Mail	4716 4848	3682 3825	975 962	98 89	78.07 % 78.90 %	20.67 % 19.84 %	2.08 % 1.84 %
Mail.com	4720 4734	3740 3815	892 861	107 80	79.24 % 80.59 %	18.90 % 18.19 %	2.27 % 1.69 %
Yandex Mail	4658 4565	3608 3649	960 856	102 85	77.46 % 79.93 %	20.61 % 18.75 %	2.19 % 1.86 %
GMX Mail	4638 4689	3542 3692	1003 919	111 91	76.37 % 78.74 %	21.63 % 19.60 %	2.39 % 1.94 %
Zoho Mail	4746 4630	3731 3737	950 838	102 77	78.61 % 80.71 %	20.02 % 18.10 %	2.15 % 1.66 %
ProtonMail	4892 4596	3929 3709	867 821	117 94	80.31 % 80.70 %	17.72 % 17.86 %	2.39 % 2.05 %
Custom Mail	4415 4607	3548 3767	784 763	99 86	80.36 % 81.77 %	17.76 % 16.56 %	2.24 % 1.87 %
iCloud Mail	4685 4778	3481 3635	1122 1070	104 91	74.30 % 76.08 %	23.95 % 22.39 %	2.22 % 1.90 %
Tuta	4685 4638	3760 3797	848 775	108 94	80.26 % 81.87 %	18.10 % 16.71 %	2.31 % 2.03 %
Juno.com	4714 4796	3738 3931	887 781	114 95	79.30 % 81.96 %	18.82 % 16.28 %	2.42 % 1.98 %
Mailfence	3935 3992	3135 3225	710 684	90 83	79.67 % 80.79 %	18.04 % 17.13 %	2.29 % 2.08 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.