HubSpot and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.408 466.084	367.201 351.556	83.633 96.728	14.574 17.800

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.90 % 75.43 %	17.97 % 20.75 %	3.13 % 3.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35947 36346	29467 28418	5498 6649	982 1279	81.97 % 78.19 %	15.29 % 18.29 %	2.73 % 3.52 %
Elektronics	35933 35943	28618 27336	6274 7281	1041 1326	79.64 % 76.05 %	17.46 % 20.26 %	2.90 % 3.69 %
Entertainment	35924 36291	28223 27269	6485 7648	1216 1374	78.56 % 75.14 %	18.05 % 21.07 %	3.38 % 3.79 %
Cosmetics & Beauty	36027 35406	28354 26685	6523 7325	1150 1396	78.70 % 75.37 %	18.11 % 20.69 %	3.19 % 3.94 %
Food & Drink	35591 35626	29102 27869	5459 6492	1030 1265	81.77 % 78.23 %	15.34 % 18.22 %	2.89 % 3.55 %
Home & Garden	35908 35749	29439 28015	5472 6507	997 1227	81.98 % 78.37 %	15.24 % 18.20 %	2.78 % 3.43 %
Finance	35979 35708	27226 25860	7516 8434	1237 1414	75.67 % 72.42 %	20.89 % 23.62 %	3.44 % 3.96 %
Health	35557 35724	27275 26138	7108 8180	1174 1406	76.71 % 73.17 %	19.99 % 22.90 %	3.30 % 3.94 %
Pets	35935 36014	29012 27859	5850 6793	1073 1362	80.73 % 77.36 %	16.28 % 18.86 %	2.99 % 3.78 %
Sport & Fitness	35694 35575	27777 26417	6754 7654	1163 1504	77.82 % 74.26 %	18.92 % 21.52 %	3.26 % 4.23 %
Job & Career	35317 35713	27196 26254	6874 7984	1247 1475	77.01 % 73.51 %	19.46 % 22.36 %	3.53 % 4.13 %
Dating	36035 35902	26715 25523	8088 8863	1232 1516	74.14 % 71.09 %	22.44 % 24.69 %	3.42 % 4.22 %
Other	35561 36087	28797 27913	5732 6918	1032 1256	80.98 % 77.35 %	16.12 % 19.17 %	2.90 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45292 45818	33939 32902	9717 11053	1636 1863	74.93 % 71.81 %	21.45 % 24.12 %	3.61 % 4.07 %
Outlook Mail	45187 45022	34329 32790	9266 10366	1592 1866	75.97 % 72.83 %	20.51 % 23.02 %	3.52 % 4.14 %
Yahoo Mail	44916 44865	35280 33736	8212 9439	1424 1690	78.55 % 75.19 %	18.28 % 21.04 %	3.17 % 3.77 %
AOL Mail	44547 44810	35030 33563	8124 9437	1393 1810	78.64 % 74.90 %	18.24 % 21.06 %	3.13 % 4.04 %
Mail.com	44953 44797	35824 34183	7766 8951	1363 1663	79.69 % 76.31 %	17.28 % 19.98 %	3.03 % 3.71 %
Yandex Mail	45211 45209	34808 33320	8870 10099	1533 1790	76.99 % 73.70 %	19.62 % 22.34 %	3.39 % 3.96 %
GMX Mail	45129 44769	35820 34035	7989 9109	1320 1625	79.37 % 76.02 %	17.70 % 20.35 %	2.92 % 3.63 %
Zoho Mail	44566 44985	35941 34764	7315 8646	1310 1575	80.65 % 77.28 %	16.41 % 19.22 %	2.94 % 3.50 %
ProtonMail	44601 44458	36128 34344	7265 8555	1208 1559	81.00 % 77.25 %	16.29 % 19.24 %	2.71 % 3.51 %
Custom Mail	44682 44919	36559 35040	6890 8280	1233 1599	81.82 % 78.01 %	15.42 % 18.43 %	2.76 % 3.56 %
iCloud Mail	5314 5470	4178 4036	915 1126	221 308	78.62 % 73.78 %	17.22 % 20.59 %	4.16 % 5.63 %
Tuta	5564 5434	4714 4352	677 845	173 237	84.72 % 80.09 %	12.17 % 15.55 %	3.11 % 4.36 %
Juno.com	5446 5528	4651 4491	627 822	168 215	85.40 % 81.24 %	11.51 % 14.87 %	3.08 % 3.89 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.