HubSpot and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.654 457.069	359.849 344.463	82.504 95.216	14.301 17.390

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.80 % 75.36 %	18.07 % 20.83 %	3.13 % 3.80 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35279 35691	28885 27888	5425 6554	969 1249	81.88 % 78.14 %	15.38 % 18.36 %	2.75 % 3.50 %
Elektronics	35256 35258	28050 26780	6192 7173	1014 1305	79.56 % 75.95 %	17.56 % 20.34 %	2.88 % 3.70 %
Entertainment	35251 35597	27666 26733	6396 7530	1189 1334	78.48 % 75.10 %	18.14 % 21.15 %	3.37 % 3.75 %
Cosmetics & Beauty	35321 34651	27763 26098	6434 7195	1124 1358	78.60 % 75.32 %	18.22 % 20.76 %	3.18 % 3.92 %
Food & Drink	34914 34927	28512 27309	5385 6388	1017 1230	81.66 % 78.19 %	15.42 % 18.29 %	2.91 % 3.52 %
Home & Garden	35241 35072	28865 27461	5399 6407	977 1204	81.91 % 78.30 %	15.32 % 18.27 %	2.77 % 3.43 %
Finance	35273 34979	26648 25304	7408 8295	1217 1380	75.55 % 72.34 %	21.00 % 23.71 %	3.45 % 3.95 %
Health	34872 35033	26713 25606	7011 8052	1148 1375	76.60 % 73.09 %	20.10 % 22.98 %	3.29 % 3.92 %
Pets	35205 35329	28390 27314	5759 6685	1056 1330	80.64 % 77.31 %	16.36 % 18.92 %	3.00 % 3.76 %
Sport & Fitness	35104 34879	27286 25881	6673 7530	1145 1468	77.73 % 74.20 %	19.01 % 21.59 %	3.26 % 4.21 %
Job & Career	34648 35090	26653 25776	6774 7869	1221 1445	76.93 % 73.46 %	19.55 % 22.43 %	3.52 % 4.12 %
Dating	35384 35191	26182 24981	7991 8730	1211 1480	73.99 % 70.99 %	22.58 % 24.81 %	3.42 % 4.21 %
Other	34906 35372	28236 27332	5657 6808	1013 1232	80.89 % 77.27 %	16.21 % 19.25 %	2.90 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 45134	33411 32407	9600 10908	1596 1819	74.90 % 71.80 %	21.52 % 24.17 %	3.58 % 4.03 %
Outlook Mail	44502 44362	33770 32277	9168 10246	1564 1839	75.88 % 72.76 %	20.60 % 23.10 %	3.51 % 4.15 %
Yahoo Mail	44271 44181	34743 33202	8124 9321	1404 1658	78.48 % 75.15 %	18.35 % 21.10 %	3.17 % 3.75 %
AOL Mail	43866 44090	34462 33000	8034 9315	1370 1775	78.56 % 74.85 %	18.31 % 21.13 %	3.12 % 4.03 %
Mail.com	44268 44127	35247 33648	7681 8843	1340 1636	79.62 % 76.25 %	17.35 % 20.04 %	3.03 % 3.71 %
Yandex Mail	44585 44469	34290 32742	8780 9965	1515 1762	76.91 % 73.63 %	19.69 % 22.41 %	3.40 % 3.96 %
GMX Mail	44430 44090	35220 33483	7910 9007	1300 1600	79.27 % 75.94 %	17.80 % 20.43 %	2.93 % 3.63 %
Zoho Mail	43845 44288	35326 34208	7231 8540	1288 1540	80.57 % 77.24 %	16.49 % 19.28 %	2.94 % 3.48 %
ProtonMail	43918 43807	35532 33816	7193 8459	1193 1532	80.91 % 77.19 %	16.38 % 19.31 %	2.72 % 3.50 %
Custom Mail	44012 44211	35982 34470	6819 8172	1211 1569	81.75 % 77.97 %	15.49 % 18.48 %	2.75 % 3.55 %
iCloud Mail	4641 4769	3635 3527	801 984	205 258	78.32 % 73.96 %	17.26 % 20.63 %	4.42 % 5.41 %
Tuta	4896 4722	4136 3774	603 739	157 209	84.48 % 79.92 %	12.32 % 15.65 %	3.21 % 4.43 %
Juno.com	4813 4819	4095 3909	560 717	158 193	85.08 % 81.12 %	11.64 % 14.88 %	3.28 % 4.00 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.