HubSpot and SendPulse Email Deliverability Comparison

HubSpot

SendPulse

In this comparison, the deliverability of HubSpot and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.700 65.545	50.869 50.781	13.378 13.336	1.453 1.428

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.43 % 77.48 %	20.36 % 20.35 %	2.21 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4986 5035	3826 3913	1050 1009	110 113	76.73 % 77.72 %	21.06 % 20.04 %	2.21 % 2.24 %
Elektronics	5025 4968	3942 3882	976 991	107 95	78.45 % 78.14 %	19.42 % 19.95 %	2.13 % 1.91 %
Entertainment	5037 5195	3877 4013	1056 1067	104 115	76.97 % 77.25 %	20.96 % 20.54 %	2.06 % 2.21 %
Cosmetics & Beauty	4901 4954	3811 3908	982 947	108 99	77.76 % 78.89 %	20.04 % 19.12 %	2.20 % 2.00 %
Food & Drink	5093 5162	3945 3968	1031 1080	117 114	77.46 % 76.87 %	20.24 % 20.92 %	2.30 % 2.21 %
Home & Garden	5017 5130	3868 3919	1033 1098	116 113	77.10 % 76.39 %	20.59 % 21.40 %	2.31 % 2.20 %
Finance	5013 5131	4028 4147	875 871	110 113	80.35 % 80.82 %	17.45 % 16.98 %	2.19 % 2.20 %
Health	5187 4987	4192 4009	871 859	124 119	80.82 % 80.39 %	16.79 % 17.22 %	2.39 % 2.39 %
Pets	5250 4996	4012 3809	1121 1077	117 110	76.42 % 76.24 %	21.35 % 21.56 %	2.23 % 2.20 %
Sport & Fitness	5096 4862	3913 3731	1077 1022	106 109	76.79 % 76.74 %	21.13 % 21.02 %	2.08 % 2.24 %
Job & Career	4881 5070	3657 3786	1111 1175	113 109	74.92 % 74.67 %	22.76 % 23.18 %	2.32 % 2.15 %
Dating	5203 4997	3839 3662	1262 1225	102 110	73.78 % 73.28 %	24.26 % 24.51 %	1.96 % 2.20 %
Other	5011 5058	3959 4034	933 915	119 109	79.01 % 79.75 %	18.62 % 18.09 %	2.37 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4541 4732	3337 3471	1092 1165	112 96	73.49 % 73.35 %	24.05 % 24.62 %	2.47 % 2.03 %
Outlook Mail	4712 4549	3569 3454	1047 999	96 96	75.74 % 75.93 %	22.22 % 21.96 %	2.04 % 2.11 %
Yahoo Mail	4775 4638	3655 3525	1016 1008	104 105	76.54 % 76.00 %	21.28 % 21.73 %	2.18 % 2.26 %
AOL Mail	4783 4717	3644 3639	1036 977	103 101	76.19 % 77.15 %	21.66 % 20.71 %	2.15 % 2.14 %
Mail.com	4713 4769	3678 3748	939 916	96 105	78.04 % 78.59 %	19.92 % 19.21 %	2.04 % 2.20 %
Yandex Mail	4520 4566	3477 3508	946 965	97 93	76.92 % 76.83 %	20.93 % 21.13 %	2.15 % 2.04 %
GMX Mail	4751 4737	3620 3577	1029 1050	102 110	76.19 % 75.51 %	21.66 % 22.17 %	2.15 % 2.32 %
Zoho Mail	4699 4659	3707 3659	903 901	89 99	78.89 % 78.54 %	19.22 % 19.34 %	1.89 % 2.12 %
ProtonMail	4550 4857	3571 3885	874 858	105 114	78.48 % 79.99 %	19.21 % 17.67 %	2.31 % 2.35 %
Custom Mail	4673 4631	3734 3700	830 833	109 98	79.91 % 79.90 %	17.76 % 17.99 %	2.33 % 2.12 %
iCloud Mail	4755 4644	3497 3430	1153 1117	105 97	73.54 % 73.86 %	24.25 % 24.05 %	2.21 % 2.09 %
Tuta	4640 4587	3706 3656	822 827	112 104	79.87 % 79.70 %	17.72 % 18.03 %	2.41 % 2.27 %
Juno.com	4835 4745	3900 3768	825 872	110 105	80.66 % 79.41 %	17.06 % 18.38 %	2.28 % 2.21 %
Mailfence	4753 4714	3774 3761	866 848	113 105	79.40 % 79.78 %	18.22 % 17.99 %	2.38 % 2.23 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.