HubSpot and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.861 439.390	345.114 330.501	80.069 92.288	13.678 16.601

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.64 % 75.22 %	18.24 % 21.00 %	3.12 % 3.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33883 34340	27698 26802	5258 6351	927 1187	81.75 % 78.05 %	15.52 % 18.49 %	2.74 % 3.46 %
Elektronics	33926 33911	26921 25707	6027 6961	978 1243	79.35 % 75.81 %	17.77 % 20.53 %	2.88 % 3.67 %
Entertainment	33823 34260	26496 25682	6199 7310	1128 1268	78.34 % 74.96 %	18.33 % 21.34 %	3.34 % 3.70 %
Cosmetics & Beauty	33971 33277	26646 25012	6251 6969	1074 1296	78.44 % 75.16 %	18.40 % 20.94 %	3.16 % 3.89 %
Food & Drink	33527 33621	27335 26234	5219 6200	973 1187	81.53 % 78.03 %	15.57 % 18.44 %	2.90 % 3.53 %
Home & Garden	33831 33727	27669 26372	5231 6211	931 1144	81.79 % 78.19 %	15.46 % 18.42 %	2.75 % 3.39 %
Finance	33917 33627	25564 24254	7190 8048	1163 1325	75.37 % 72.13 %	21.20 % 23.93 %	3.43 % 3.94 %
Health	33520 33648	25605 24512	6809 7806	1106 1330	76.39 % 72.85 %	20.31 % 23.20 %	3.30 % 3.95 %
Pets	33797 33917	27211 26190	5578 6463	1008 1264	80.51 % 77.22 %	16.50 % 19.06 %	2.98 % 3.73 %
Sport & Fitness	33692 33488	26140 24798	6465 7280	1087 1410	77.59 % 74.05 %	19.19 % 21.74 %	3.23 % 4.21 %
Job & Career	33381 33669	25631 24712	6576 7603	1174 1354	76.78 % 73.40 %	19.70 % 22.58 %	3.52 % 4.02 %
Dating	34015 33860	25070 23954	7776 8484	1169 1422	73.70 % 70.74 %	22.86 % 25.06 %	3.44 % 4.20 %
Other	33578 34045	27128 26272	5490 6602	960 1171	80.79 % 77.17 %	16.35 % 19.39 %	2.86 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43255 43756	32383 31407	9353 10618	1519 1731	74.87 % 71.78 %	21.62 % 24.27 %	3.51 % 3.96 %
Outlook Mail	43108 43038	32639 31259	8956 10010	1513 1769	75.71 % 72.63 %	20.78 % 23.26 %	3.51 % 4.11 %
Yahoo Mail	42930 42807	33638 32126	7935 9084	1357 1597	78.36 % 75.05 %	18.48 % 21.22 %	3.16 % 3.73 %
AOL Mail	42501 42726	33342 31934	7843 9080	1316 1712	78.45 % 74.74 %	18.45 % 21.25 %	3.10 % 4.01 %
Mail.com	42947 42813	34146 32602	7504 8631	1297 1580	79.51 % 76.15 %	17.47 % 20.16 %	3.02 % 3.69 %
Yandex Mail	43116 43122	33098 31692	8560 9724	1458 1706	76.77 % 73.49 %	19.85 % 22.55 %	3.38 % 3.96 %
GMX Mail	43066 42698	34063 32354	7747 8797	1256 1547	79.09 % 75.77 %	17.99 % 20.60 %	2.92 % 3.62 %
Zoho Mail	42450 42887	34150 33071	7062 8330	1238 1486	80.45 % 77.11 %	16.64 % 19.42 %	2.92 % 3.46 %
ProtonMail	42534 42457	34351 32713	7037 8268	1146 1476	80.76 % 77.05 %	16.54 % 19.47 %	2.69 % 3.48 %
Custom Mail	42667 42797	34818 33318	6665 7965	1184 1514	81.60 % 77.85 %	15.62 % 18.61 %	2.77 % 3.54 %
iCloud Mail	3292 3429	2580 2517	562 717	150 195	78.37 % 73.40 %	17.07 % 20.91 %	4.56 % 5.69 %
Tuta	3521 3405	2962 2711	437 543	122 151	84.12 % 79.62 %	12.41 % 15.95 %	3.46 % 4.43 %
Juno.com	3474 3455	2944 2797	408 521	122 137	84.74 % 80.96 %	11.74 % 15.08 %	3.51 % 3.97 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.