HubSpot and SendPulse Email Deliverability Comparison

HubSpot

SendPulse

In this comparison, the deliverability of HubSpot and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.067 65.413	50.039 50.605	13.466 13.318	1.562 1.490

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 77.36 %	20.70 % 20.36 %	2.40 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4863 4925	3726 3834	1029 975	108 116	76.62 % 77.85 %	21.16 % 19.80 %	2.22 % 2.36 %
Elektronics	4968 4837	3866 3760	984 974	118 103	77.82 % 77.73 %	19.81 % 20.14 %	2.38 % 2.13 %
Entertainment	5025 5133	3859 3972	1051 1042	115 119	76.80 % 77.38 %	20.92 % 20.30 %	2.29 % 2.32 %
Cosmetics & Beauty	4922 5104	3796 3989	1014 999	112 116	77.12 % 78.15 %	20.60 % 19.57 %	2.28 % 2.27 %
Food & Drink	5133 5030	3927 3848	1076 1068	130 114	76.50 % 76.50 %	20.96 % 21.23 %	2.53 % 2.27 %
Home & Garden	4925 5197	3779 3976	1026 1098	120 123	76.73 % 76.51 %	20.83 % 21.13 %	2.44 % 2.37 %
Finance	4894 5065	3902 4088	874 867	118 110	79.73 % 80.71 %	17.86 % 17.12 %	2.41 % 2.17 %
Health	5098 5045	4068 4047	892 877	138 121	79.80 % 80.22 %	17.50 % 17.38 %	2.71 % 2.40 %
Pets	5109 5013	3877 3830	1101 1070	131 113	75.89 % 76.40 %	21.55 % 21.34 %	2.56 % 2.25 %
Sport & Fitness	5042 4848	3872 3735	1062 1001	108 112	76.79 % 77.04 %	21.06 % 20.65 %	2.14 % 2.31 %
Job & Career	4978 4998	3726 3716	1132 1172	120 110	74.85 % 74.35 %	22.74 % 23.45 %	2.41 % 2.20 %
Dating	5182 5042	3766 3707	1299 1227	117 108	72.67 % 73.52 %	25.07 % 24.34 %	2.26 % 2.14 %
Other	4928 5176	3875 4103	926 948	127 125	78.63 % 79.27 %	18.79 % 18.32 %	2.58 % 2.41 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4639 4631	3360 3415	1157 1122	122 94	72.43 % 73.74 %	24.94 % 24.23 %	2.63 % 2.03 %
Outlook Mail	4580 4582	3447 3457	1028 1025	105 100	75.26 % 75.45 %	22.45 % 22.37 %	2.29 % 2.18 %
Yahoo Mail	4883 4662	3709 3556	1056 988	118 118	75.96 % 76.28 %	21.63 % 21.19 %	2.42 % 2.53 %
AOL Mail	4767 4734	3606 3649	1048 978	113 107	75.65 % 77.08 %	21.98 % 20.66 %	2.37 % 2.26 %
Mail.com	4606 4723	3563 3708	935 907	108 108	77.36 % 78.51 %	20.30 % 19.20 %	2.34 % 2.29 %
Yandex Mail	4460 4519	3411 3449	948 968	101 102	76.48 % 76.32 %	21.26 % 21.42 %	2.26 % 2.26 %
GMX Mail	4616 4756	3478 3584	1027 1063	111 109	75.35 % 75.36 %	22.25 % 22.35 %	2.40 % 2.29 %
Zoho Mail	4667 4605	3640 3620	926 889	101 96	77.99 % 78.61 %	19.84 % 19.31 %	2.16 % 2.08 %
ProtonMail	4559 4799	3577 3836	868 841	114 122	78.46 % 79.93 %	19.04 % 17.52 %	2.50 % 2.54 %
Custom Mail	4572 4531	3645 3631	819 806	108 94	79.72 % 80.14 %	17.91 % 17.79 %	2.36 % 2.07 %
iCloud Mail	4699 4763	3437 3516	1149 1142	113 105	73.14 % 73.82 %	24.45 % 23.98 %	2.40 % 2.20 %
Tuta	4599 4651	3659 3663	826 876	114 112	79.56 % 78.76 %	17.96 % 18.83 %	2.48 % 2.41 %
Juno.com	4774 4730	3832 3771	826 847	116 112	80.27 % 79.73 %	17.30 % 17.91 %	2.43 % 2.37 %
Mailfence	4646 4727	3675 3750	853 866	118 111	79.10 % 79.33 %	18.36 % 18.32 %	2.54 % 2.35 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.