HubSpot and SendPulse Email Deliverability Comparison

HubSpot

SendPulse

In this comparison, the deliverability of HubSpot and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.221 63.866	52.236 49.863	11.235 13.095	1.172 1.481

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.34 % 78.07 %	17.49 % 20.50 %	1.82 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4948 4826	4000 3760	875 994	96 119	80.84 % 77.91 %	17.68 % 20.60 %	1.94 % 2.47 %
Elektronics	4767 4895	3908 3863	803 961	84 113	81.98 % 78.92 %	16.84 % 19.63 %	1.76 % 2.31 %
Entertainment	4801 4989	3896 3896	843 1021	88 120	81.15 % 78.09 %	17.56 % 20.47 %	1.83 % 2.41 %
Cosmetics & Beauty	4762 4767	3897 3767	813 935	88 105	81.84 % 79.02 %	17.07 % 19.61 %	1.85 % 2.20 %
Food & Drink	4908 5000	3987 3851	880 1051	92 113	81.23 % 77.02 %	17.93 % 21.02 %	1.87 % 2.26 %
Home & Garden	4970 4925	4027 3804	880 1073	93 107	81.03 % 77.24 %	17.71 % 21.79 %	1.87 % 2.17 %
Finance	5054 4953	4233 3990	764 876	93 112	83.76 % 80.56 %	15.12 % 17.69 %	1.84 % 2.26 %
Health	5160 4858	4324 3896	778 902	94 112	83.80 % 80.20 %	15.08 % 18.57 %	1.82 % 2.31 %
Pets	5111 5100	4107 3973	942 1080	90 128	80.36 % 77.90 %	18.43 % 21.18 %	1.76 % 2.51 %
Sport & Fitness	5079 4929	4098 3834	916 1045	92 114	80.69 % 77.78 %	18.04 % 21.20 %	1.81 % 2.31 %
Job & Career	4919 4885	3914 3714	949 1093	94 119	79.57 % 76.03 %	19.29 % 22.37 %	1.91 % 2.44 %
Dating	4837 4988	3808 3750	976 1152	76 116	78.73 % 75.18 %	20.18 % 23.10 %	1.57 % 2.33 %
Other	4905 4751	4037 3765	816 912	92 103	82.30 % 79.25 %	16.64 % 19.20 %	1.88 % 2.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4596 4690	3645 3519	907 1089	88 111	79.31 % 75.03 %	19.73 % 23.22 %	1.91 % 2.37 %
Outlook Mail	4930 4558	3947 3517	908 989	87 100	80.06 % 77.16 %	18.42 % 21.70 %	1.76 % 2.19 %
Yahoo Mail	4660 4672	3761 3605	842 1002	83 107	80.71 % 77.16 %	18.07 % 21.45 %	1.78 % 2.29 %
AOL Mail	4836 4705	3904 3676	893 980	85 99	80.73 % 78.13 %	18.47 % 20.83 %	1.76 % 2.10 %
Mail.com	4772 4698	3915 3720	813 906	78 113	82.04 % 79.18 %	17.04 % 19.28 %	1.63 % 2.41 %
Yandex Mail	4579 4668	3732 3634	804 967	80 106	81.50 % 77.85 %	17.56 % 20.72 %	1.75 % 2.27 %
GMX Mail	4742 4553	3829 3512	852 983	90 111	80.75 % 77.14 %	17.97 % 21.59 %	1.90 % 2.44 %
Zoho Mail	4617 4794	3788 3754	784 982	78 113	82.04 % 78.31 %	16.98 % 20.48 %	1.69 % 2.36 %
ProtonMail	4548 4826	3748 3869	748 876	89 121	82.41 % 80.17 %	16.45 % 18.15 %	1.96 % 2.51 %
Custom Mail	4592 4377	3825 3502	710 802	85 100	83.30 % 80.01 %	15.46 % 18.32 %	1.85 % 2.28 %
iCloud Mail	4740 4607	3726 3439	955 1090	83 103	78.61 % 74.65 %	20.15 % 23.66 %	1.75 % 2.24 %
Tuta	4574 4770	3807 3822	725 898	88 108	83.23 % 80.13 %	15.85 % 18.83 %	1.92 % 2.26 %
Juno.com	4790 4781	3997 3765	726 966	93 116	83.44 % 78.75 %	15.16 % 20.20 %	1.94 % 2.43 %
Mailfence	3245 3167	2612 2529	568 565	65 73	80.49 % 79.85 %	17.50 % 17.84 %	2.00 % 2.31 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.