HubSpot and SendPulse Email Deliverability Comparison

HubSpot

SendPulse

In this comparison, the deliverability of HubSpot and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.920 64.719	51.721 50.459	12.211 13.109	1.231 1.463

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.67 % 77.97 %	18.81 % 20.26 %	1.90 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4921 4975	3887 3878	954 1008	95 122	78.99 % 77.95 %	19.39 % 20.26 %	1.93 % 2.45 %
Elektronics	4889 4947	3946 3896	868 961	92 107	80.71 % 78.75 %	17.75 % 19.43 %	1.88 % 2.16 %
Entertainment	5035 5003	3990 3894	968 1014	94 118	79.25 % 77.83 %	19.23 % 20.27 %	1.87 % 2.36 %
Cosmetics & Beauty	4811 4875	3863 3863	877 916	92 100	80.30 % 79.24 %	18.23 % 18.79 %	1.91 % 2.05 %
Food & Drink	5038 5122	4013 3957	960 1082	98 112	79.65 % 77.25 %	19.06 % 21.12 %	1.95 % 2.19 %
Home & Garden	5007 5079	3975 3910	951 1095	99 109	79.39 % 76.98 %	18.99 % 21.56 %	1.98 % 2.15 %
Finance	4972 5067	4096 4097	801 874	93 113	82.38 % 80.86 %	16.11 % 17.25 %	1.87 % 2.23 %
Health	5130 4902	4229 3931	824 881	104 110	82.44 % 80.19 %	16.06 % 17.97 %	2.03 % 2.24 %
Pets	5162 5090	4064 3941	1023 1066	95 118	78.73 % 77.43 %	19.82 % 20.94 %	1.84 % 2.32 %
Sport & Fitness	5037 4914	3977 3811	978 1035	91 113	78.96 % 77.55 %	19.42 % 21.06 %	1.81 % 2.30 %
Job & Career	4916 4895	3805 3699	1034 1106	94 116	77.40 % 75.57 %	21.03 % 22.59 %	1.91 % 2.37 %
Dating	5047 5053	3869 3765	1101 1180	85 118	76.66 % 74.51 %	21.81 % 23.35 %	1.68 % 2.34 %
Other	4955 4797	4007 3817	872 891	99 107	80.87 % 79.57 %	17.60 % 18.57 %	2.00 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4577 4730	3509 3520	1001 1124	95 104	76.67 % 74.42 %	21.87 % 23.76 %	2.08 % 2.20 %
Outlook Mail	4858 4557	3796 3490	971 998	85 98	78.14 % 76.59 %	19.99 % 21.90 %	1.75 % 2.15 %
Yahoo Mail	4612 4628	3634 3555	909 989	86 109	78.79 % 76.82 %	19.71 % 21.37 %	1.86 % 2.36 %
AOL Mail	4848 4716	3825 3682	962 975	89 98	78.90 % 78.07 %	19.84 % 20.67 %	1.84 % 2.08 %
Mail.com	4734 4720	3815 3740	861 892	80 107	80.59 % 79.24 %	18.19 % 18.90 %	1.69 % 2.27 %
Yandex Mail	4565 4658	3649 3608	856 960	85 102	79.93 % 77.46 %	18.75 % 20.61 %	1.86 % 2.19 %
GMX Mail	4689 4638	3692 3542	919 1003	91 111	78.74 % 76.37 %	19.60 % 21.63 %	1.94 % 2.39 %
Zoho Mail	4630 4746	3737 3731	838 950	77 102	80.71 % 78.61 %	18.10 % 20.02 %	1.66 % 2.15 %
ProtonMail	4596 4892	3709 3929	821 867	94 117	80.70 % 80.31 %	17.86 % 17.72 %	2.05 % 2.39 %
Custom Mail	4607 4415	3767 3548	763 784	86 99	81.77 % 80.36 %	16.56 % 17.76 %	1.87 % 2.24 %
iCloud Mail	4778 4685	3635 3481	1070 1122	91 104	76.08 % 74.30 %	22.39 % 23.95 %	1.90 % 2.22 %
Tuta	4638 4685	3797 3760	775 848	94 108	81.87 % 80.26 %	16.71 % 18.10 %	2.03 % 2.31 %
Juno.com	4796 4714	3931 3738	781 887	95 114	81.96 % 79.30 %	16.28 % 18.82 %	1.98 % 2.42 %
Mailfence	3992 3935	3225 3135	684 710	83 90	80.79 % 79.67 %	17.13 % 18.04 %	2.08 % 2.29 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.