HubSpot and SendPulse Email Deliverability Comparison

HubSpot

SendPulse

In this comparison, the deliverability of HubSpot and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.918 65.508	51.754 50.749	12.850 13.326	1.314 1.433

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.51 % 77.47 %	19.49 % 20.34 %	1.99 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5006 5110	3892 3956	1017 1033	97 121	77.75 % 77.42 %	20.32 % 20.22 %	1.94 % 2.37 %
Elektronics	4972 4993	3952 3891	926 1001	94 101	79.49 % 77.93 %	18.62 % 20.05 %	1.89 % 2.02 %
Entertainment	5114 5087	3993 3928	1024 1042	97 117	78.08 % 77.22 %	20.02 % 20.48 %	1.90 % 2.30 %
Cosmetics & Beauty	4878 4972	3860 3935	919 935	99 102	79.13 % 79.14 %	18.84 % 18.81 %	2.03 % 2.05 %
Food & Drink	5047 5122	3961 3924	983 1087	103 111	78.48 % 76.61 %	19.48 % 21.22 %	2.04 % 2.17 %
Home & Garden	5030 5188	3924 3966	1000 1112	106 110	78.01 % 76.45 %	19.88 % 21.43 %	2.11 % 2.12 %
Finance	5087 5143	4141 4171	845 860	101 112	81.40 % 81.10 %	16.61 % 16.72 %	1.99 % 2.18 %
Health	5242 4963	4295 3984	833 869	114 110	81.93 % 80.27 %	15.89 % 17.51 %	2.17 % 2.22 %
Pets	5249 5008	4084 3834	1065 1063	100 111	77.81 % 76.56 %	20.29 % 21.23 %	1.91 % 2.22 %
Sport & Fitness	5118 4897	3983 3767	1036 1023	99 107	77.82 % 76.92 %	20.24 % 20.89 %	1.93 % 2.19 %
Job & Career	4920 4967	3733 3695	1086 1157	101 115	75.87 % 74.39 %	22.07 % 23.29 %	2.05 % 2.32 %
Dating	5185 5056	3895 3710	1199 1234	91 112	75.12 % 73.38 %	23.12 % 24.41 %	1.76 % 2.22 %
Other	5070 5002	4041 3988	917 910	112 104	79.70 % 79.73 %	18.09 % 18.19 %	2.21 % 2.08 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4574 4771	3413 3501	1063 1170	98 100	74.62 % 73.38 %	23.24 % 24.52 %	2.14 % 2.10 %
Outlook Mail	4751 4644	3647 3536	1018 1011	86 97	76.76 % 76.14 %	21.43 % 21.77 %	1.81 % 2.09 %
Yahoo Mail	4783 4584	3724 3487	963 994	96 103	77.86 % 76.07 %	20.13 % 21.68 %	2.01 % 2.25 %
AOL Mail	4888 4609	3789 3555	1005 958	94 96	77.52 % 77.13 %	20.56 % 20.79 %	1.92 % 2.08 %
Mail.com	4735 4745	3750 3739	902 902	83 104	79.20 % 78.80 %	19.05 % 19.01 %	1.75 % 2.19 %
Yandex Mail	4625 4680	3626 3599	906 984	93 97	78.40 % 76.90 %	19.59 % 21.03 %	2.01 % 2.07 %
GMX Mail	4740 4637	3654 3493	987 1034	99 110	77.09 % 75.33 %	20.82 % 22.30 %	2.09 % 2.37 %
Zoho Mail	4646 4629	3703 3620	864 913	79 96	79.70 % 78.20 %	18.60 % 19.72 %	1.70 % 2.07 %
ProtonMail	4559 4869	3626 3895	839 861	94 113	79.53 % 80.00 %	18.40 % 17.68 %	2.06 % 2.32 %
Custom Mail	4571 4535	3700 3639	774 797	97 99	80.95 % 80.24 %	16.93 % 17.57 %	2.12 % 2.18 %
iCloud Mail	4710 4715	3519 3452	1100 1163	91 100	74.71 % 73.21 %	23.35 % 24.67 %	1.93 % 2.12 %
Tuta	4704 4662	3810 3731	793 825	101 106	80.99 % 80.03 %	16.86 % 17.70 %	2.15 % 2.27 %
Juno.com	4861 4745	3974 3766	786 869	101 110	81.75 % 79.37 %	16.17 % 18.31 %	2.08 % 2.32 %
Mailfence	4771 4683	3819 3736	850 845	102 102	80.05 % 79.78 %	17.82 % 18.04 %	2.14 % 2.18 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.