SendPulse and CampaignMonitor Email Deliverability Comparison

SendPulse

CampaignMonitor

In this comparison, the deliverability of SendPulse and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.521 65.293	50.907 50.958	13.179 13.015	1.435 1.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.70 % 78.05 %	20.11 % 19.93 %	2.19 % 2.02 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4961 5020	3876 3919	976 994	109 107	78.13 % 78.07 %	19.67 % 19.80 %	2.20 % 2.13 %
Elektronics	4951 5236	3874 4051	974 1073	103 112	78.25 % 77.37 %	19.67 % 20.49 %	2.08 % 2.14 %
Entertainment	5077 5088	3934 3969	1030 1014	113 105	77.49 % 78.01 %	20.29 % 19.93 %	2.23 % 2.06 %
Cosmetics & Beauty	5054 5233	3971 4143	973 992	110 98	78.57 % 79.17 %	19.25 % 18.96 %	2.18 % 1.87 %
Food & Drink	5089 5174	3929 4021	1048 1056	112 97	77.21 % 77.72 %	20.59 % 20.41 %	2.20 % 1.87 %
Home & Garden	5184 4985	3978 3871	1090 1017	116 97	76.74 % 77.65 %	21.03 % 20.40 %	2.24 % 1.95 %
Finance	5048 4989	4090 4025	851 856	107 108	81.02 % 80.68 %	16.86 % 17.16 %	2.12 % 2.16 %
Health	5057 4911	4087 4017	850 785	120 109	80.82 % 81.80 %	16.81 % 15.98 %	2.37 % 2.22 %
Pets	4983 4962	3812 3860	1064 1005	107 97	76.50 % 77.79 %	21.35 % 20.25 %	2.15 % 1.95 %
Sport & Fitness	4837 4982	3733 3844	998 1032	106 106	77.18 % 77.16 %	20.63 % 20.71 %	2.19 % 2.13 %
Job & Career	5053 4950	3779 3752	1168 1099	106 99	74.79 % 75.80 %	23.11 % 22.20 %	2.10 % 2.00 %
Dating	5039 4948	3706 3642	1225 1213	108 93	73.55 % 73.61 %	24.31 % 24.51 %	2.14 % 1.88 %
Other	5188 4815	4138 3844	932 879	118 92	79.76 % 79.83 %	17.96 % 18.26 %	2.27 % 1.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4730 4649	3484 3433	1153 1120	93 96	73.66 % 73.84 %	24.38 % 24.09 %	1.97 % 2.06 %
Outlook Mail	4582 4767	3492 3618	991 1052	99 97	76.21 % 75.90 %	21.63 % 22.07 %	2.16 % 2.03 %
Yahoo Mail	4631 4593	3546 3558	976 940	109 95	76.57 % 77.47 %	21.08 % 20.47 %	2.35 % 2.07 %
AOL Mail	4770 4641	3701 3583	966 966	103 92	77.59 % 77.20 %	20.25 % 20.81 %	2.16 % 1.98 %
Mail.com	4783 4691	3763 3707	911 892	109 92	78.67 % 79.02 %	19.05 % 19.02 %	2.28 % 1.96 %
Yandex Mail	4563 4491	3505 3462	962 934	96 95	76.81 % 77.09 %	21.08 % 20.80 %	2.10 % 2.12 %
GMX Mail	4712 4708	3565 3600	1039 1017	108 91	75.66 % 76.47 %	22.05 % 21.60 %	2.29 % 1.93 %
Zoho Mail	4706 4719	3713 3752	896 874	97 93	78.90 % 79.51 %	19.04 % 18.52 %	2.06 % 1.97 %
ProtonMail	4718 4715	3802 3769	802 845	114 101	80.58 % 79.94 %	17.00 % 17.92 %	2.42 % 2.14 %
Custom Mail	4638 4723	3743 3829	803 804	92 90	80.70 % 81.07 %	17.31 % 17.02 %	1.98 % 1.91 %
iCloud Mail	4689 4569	3459 3396	1131 1081	99 92	73.77 % 74.33 %	24.12 % 23.66 %	2.11 % 2.01 %
Tuta	4589 4713	3638 3749	848 868	103 96	79.28 % 79.55 %	18.48 % 18.42 %	2.24 % 2.04 %
Juno.com	4703 4754	3751 3830	848 827	104 97	79.76 % 80.56 %	18.03 % 17.40 %	2.21 % 2.04 %
Mailfence	4707 4560	3745 3672	853 795	109 93	79.56 % 80.53 %	18.12 % 17.43 %	2.32 % 2.04 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.