SendPulse and CampaignMonitor Email Deliverability Comparison

SendPulse

CampaignMonitor

In this comparison, the deliverability of SendPulse and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.294 76.027	58.803 58.446	15.719 15.832	1.772 1.749

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.07 % 76.88 %	20.60 % 20.82 %	2.32 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5685 5866	4390 4511	1157 1230	138 125	77.22 % 76.90 %	20.35 % 20.97 %	2.43 % 2.13 %
Elektronics	5616 5826	4308 4449	1170 1244	138 133	76.71 % 76.36 %	20.83 % 21.35 %	2.46 % 2.28 %
Entertainment	5869 5811	4518 4447	1219 1223	132 141	76.98 % 76.53 %	20.77 % 21.05 %	2.25 % 2.43 %
Cosmetics & Beauty	6038 5885	4671 4564	1221 1183	146 138	77.36 % 77.55 %	20.22 % 20.10 %	2.42 % 2.34 %
Food & Drink	5714 5906	4386 4496	1201 1275	127 135	76.76 % 76.13 %	21.02 % 21.59 %	2.22 % 2.29 %
Home & Garden	6021 5885	4627 4526	1244 1228	150 131	76.85 % 76.91 %	20.66 % 20.87 %	2.49 % 2.23 %
Finance	5828 5612	4693 4485	1003 990	132 137	80.53 % 79.92 %	17.21 % 17.64 %	2.26 % 2.44 %
Health	5935 5810	4739 4689	1050 979	146 142	79.85 % 80.71 %	17.69 % 16.85 %	2.46 % 2.44 %
Pets	5872 5997	4504 4629	1235 1234	133 134	76.70 % 77.19 %	21.03 % 20.58 %	2.26 % 2.23 %
Sport & Fitness	5628 5812	4323 4437	1178 1247	127 128	76.81 % 76.34 %	20.93 % 21.46 %	2.26 % 2.20 %
Job & Career	6073 6083	4516 4528	1418 1415	139 140	74.36 % 74.44 %	23.35 % 23.26 %	2.29 % 2.30 %
Dating	5989 5840	4370 4210	1493 1498	126 132	72.97 % 72.09 %	24.93 % 25.65 %	2.10 % 2.26 %
Other	6026 5694	4758 4475	1130 1086	138 133	78.96 % 78.59 %	18.75 % 19.07 %	2.29 % 2.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5491 5559	4026 4035	1343 1391	122 133	73.32 % 72.58 %	24.46 % 25.02 %	2.22 % 2.39 %
Outlook Mail	5429 5469	4069 4126	1235 1219	125 124	74.95 % 75.44 %	22.75 % 22.29 %	2.30 % 2.27 %
Yahoo Mail	5400 5322	4093 4054	1176 1145	131 123	75.80 % 76.17 %	21.78 % 21.51 %	2.43 % 2.31 %
AOL Mail	5475 5298	4183 4050	1163 1128	129 120	76.40 % 76.44 %	21.24 % 21.29 %	2.36 % 2.27 %
Mail.com	5368 5401	4214 4196	1027 1086	127 119	78.50 % 77.69 %	19.13 % 20.11 %	2.37 % 2.20 %
Yandex Mail	5335 5389	4024 4085	1186 1185	125 119	75.43 % 75.80 %	22.23 % 21.99 %	2.34 % 2.21 %
GMX Mail	5479 5566	4148 4230	1212 1206	119 130	75.71 % 76.00 %	22.12 % 21.67 %	2.17 % 2.34 %
Zoho Mail	5412 5376	4256 4215	1036 1034	120 127	78.64 % 78.40 %	19.14 % 19.23 %	2.22 % 2.36 %
ProtonMail	5485 5376	4385 4202	962 1046	138 128	79.95 % 78.16 %	17.54 % 19.46 %	2.52 % 2.38 %
Custom Mail	5425 5399	4334 4299	978 982	113 118	79.89 % 79.63 %	18.03 % 18.19 %	2.08 % 2.19 %
iCloud Mail	5395 5372	3957 3935	1312 1315	126 122	73.35 % 73.25 %	24.32 % 24.48 %	2.34 % 2.27 %
Tuta	5543 5583	4374 4374	1034 1079	135 130	78.91 % 78.34 %	18.65 % 19.33 %	2.44 % 2.33 %
Juno.com	5416 5441	4302 4339	984 976	130 126	79.43 % 79.75 %	18.17 % 17.94 %	2.40 % 2.32 %
Mailfence	5641 5476	4438 4306	1071 1040	132 130	78.67 % 78.63 %	18.99 % 18.99 %	2.34 % 2.37 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.