SendPulse and CampaignMonitor Email Deliverability Comparison

SendPulse

CampaignMonitor

In this comparison, the deliverability of SendPulse and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.719 64.477	50.459 50.429	13.109 12.942	1.463 1.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.97 % 78.21 %	20.26 % 20.07 %	2.26 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4975 5276	3878 4149	1008 1052	122 110	77.95 % 78.64 %	20.26 % 19.94 %	2.45 % 2.08 %
Elektronics	4947 5059	3896 3912	961 1052	107 101	78.75 % 77.33 %	19.43 % 20.79 %	2.16 % 2.00 %
Entertainment	5003 4903	3894 3828	1014 974	118 96	77.83 % 78.07 %	20.27 % 19.87 %	2.36 % 1.96 %
Cosmetics & Beauty	4875 5043	3863 3986	916 978	100 99	79.24 % 79.04 %	18.79 % 19.39 %	2.05 % 1.96 %
Food & Drink	5122 5077	3957 3955	1082 1032	112 100	77.25 % 77.90 %	21.12 % 20.33 %	2.19 % 1.97 %
Home & Garden	5079 4976	3910 3870	1095 1039	109 102	76.98 % 77.77 %	21.56 % 20.88 %	2.15 % 2.05 %
Finance	5067 4986	4097 4017	874 880	113 112	80.86 % 80.57 %	17.25 % 17.65 %	2.23 % 2.25 %
Health	4902 4821	3931 3930	881 809	110 99	80.19 % 81.52 %	17.97 % 16.78 %	2.24 % 2.05 %
Pets	5090 4871	3941 3791	1066 989	118 104	77.43 % 77.83 %	20.94 % 20.30 %	2.32 % 2.14 %
Sport & Fitness	4914 5025	3811 3882	1035 1043	113 102	77.55 % 77.25 %	21.06 % 20.76 %	2.30 % 2.03 %
Job & Career	4895 4737	3699 3630	1106 1038	116 99	75.57 % 76.63 %	22.59 % 21.91 %	2.37 % 2.09 %
Dating	5053 4843	3765 3620	1180 1131	118 103	74.51 % 74.75 %	23.35 % 23.35 %	2.34 % 2.13 %
Other	4797 4860	3817 3859	891 925	107 93	79.57 % 79.40 %	18.57 % 19.03 %	2.23 % 1.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4730 4420	3520 3303	1124 1041	104 88	74.42 % 74.73 %	23.76 % 23.55 %	2.20 % 1.99 %
Outlook Mail	4557 4609	3490 3515	998 1024	98 97	76.59 % 76.26 %	21.90 % 22.22 %	2.15 % 2.10 %
Yahoo Mail	4628 4760	3555 3672	989 986	109 95	76.82 % 77.14 %	21.37 % 20.71 %	2.36 % 2.00 %
AOL Mail	4716 4801	3682 3696	975 1022	98 98	78.07 % 76.98 %	20.67 % 21.29 %	2.08 % 2.04 %
Mail.com	4720 4635	3740 3660	892 882	107 90	79.24 % 78.96 %	18.90 % 19.03 %	2.27 % 1.94 %
Yandex Mail	4658 4526	3608 3511	960 948	102 92	77.46 % 77.57 %	20.61 % 20.95 %	2.19 % 2.03 %
GMX Mail	4638 4596	3542 3528	1003 984	111 87	76.37 % 76.76 %	21.63 % 21.41 %	2.39 % 1.89 %
Zoho Mail	4746 4783	3731 3837	950 874	102 99	78.61 % 80.22 %	20.02 % 18.27 %	2.15 % 2.07 %
ProtonMail	4892 4756	3929 3820	867 873	117 106	80.31 % 80.32 %	17.72 % 18.36 %	2.39 % 2.23 %
Custom Mail	4415 4613	3548 3739	784 809	99 94	80.36 % 81.05 %	17.76 % 17.54 %	2.24 % 2.04 %
iCloud Mail	4685 4633	3481 3481	1122 1072	104 96	74.30 % 75.13 %	23.95 % 23.14 %	2.22 % 2.07 %
Tuta	4685 4744	3760 3772	848 887	108 97	80.26 % 79.51 %	18.10 % 18.70 %	2.31 % 2.04 %
Juno.com	4714 4898	3738 3932	887 875	114 106	79.30 % 80.28 %	18.82 % 17.86 %	2.42 % 2.16 %
Mailfence	3935 3703	3135 2963	710 665	90 75	79.67 % 80.02 %	18.04 % 17.96 %	2.29 % 2.03 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.