SendPulse and CampaignMonitor Email Deliverability Comparison

SendPulse

CampaignMonitor

In this comparison, the deliverability of SendPulse and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.163 75.813	59.199 58.738	15.314 15.451	1.650 1.624

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.73 % 77.48 %	20.11 % 20.38 %	2.17 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5710 5945	4458 4606	1122 1214	130 125	78.07 % 77.48 %	19.65 % 20.42 %	2.28 % 2.10 %
Elektronics	5611 5979	4377 4579	1117 1269	117 131	78.01 % 76.58 %	19.91 % 21.22 %	2.09 % 2.19 %
Entertainment	5959 5820	4632 4490	1195 1204	132 126	77.73 % 77.15 %	20.05 % 20.69 %	2.22 % 2.16 %
Cosmetics & Beauty	5900 5868	4625 4594	1150 1151	125 123	78.39 % 78.29 %	19.49 % 19.61 %	2.12 % 2.10 %
Food & Drink	5778 5972	4442 4599	1211 1250	125 123	76.88 % 77.01 %	20.96 % 20.93 %	2.16 % 2.06 %
Home & Garden	6048 5834	4659 4509	1254 1205	135 120	77.03 % 77.29 %	20.73 % 20.65 %	2.23 % 2.06 %
Finance	5882 5673	4780 4550	980 990	122 133	81.26 % 80.20 %	16.66 % 17.45 %	2.07 % 2.34 %
Health	5858 5751	4721 4677	1002 944	135 130	80.59 % 81.32 %	17.10 % 16.41 %	2.30 % 2.26 %
Pets	5837 5801	4497 4497	1218 1181	122 123	77.04 % 77.52 %	20.87 % 20.36 %	2.09 % 2.12 %
Sport & Fitness	5742 5761	4438 4415	1176 1219	128 127	77.29 % 76.64 %	20.48 % 21.16 %	2.23 % 2.20 %
Job & Career	5909 5947	4421 4488	1365 1335	123 124	74.82 % 75.47 %	23.10 % 22.45 %	2.08 % 2.09 %
Dating	5895 5757	4349 4197	1429 1440	117 120	73.77 % 72.90 %	24.24 % 25.01 %	1.98 % 2.08 %
Other	6034 5705	4800 4537	1095 1049	139 119	79.55 % 79.53 %	18.15 % 18.39 %	2.30 % 2.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5443 5433	4037 3965	1298 1350	108 118	74.17 % 72.98 %	23.85 % 24.85 %	1.98 % 2.17 %
Outlook Mail	5379 5462	4066 4139	1200 1204	113 119	75.59 % 75.78 %	22.31 % 22.04 %	2.10 % 2.18 %
Yahoo Mail	5400 5426	4136 4167	1135 1137	129 122	76.59 % 76.80 %	21.02 % 20.95 %	2.39 % 2.25 %
AOL Mail	5473 5448	4227 4176	1130 1154	116 118	77.23 % 76.65 %	20.65 % 21.18 %	2.12 % 2.17 %
Mail.com	5462 5457	4310 4272	1033 1077	119 108	78.91 % 78.28 %	18.91 % 19.74 %	2.18 % 1.98 %
Yandex Mail	5257 5191	4024 3973	1120 1105	113 113	76.55 % 76.54 %	21.30 % 21.29 %	2.15 % 2.18 %
GMX Mail	5518 5530	4189 4219	1211 1193	118 118	75.92 % 76.29 %	21.95 % 21.57 %	2.14 % 2.13 %
Zoho Mail	5370 5361	4240 4231	1024 1019	106 111	78.96 % 78.92 %	19.07 % 19.01 %	1.97 % 2.07 %
ProtonMail	5554 5510	4459 4373	963 1013	132 124	80.28 % 79.36 %	17.34 % 18.38 %	2.38 % 2.25 %
Custom Mail	5347 5357	4305 4305	934 943	108 109	80.51 % 80.36 %	17.47 % 17.60 %	2.02 % 2.03 %
iCloud Mail	5477 5307	4062 3913	1299 1280	116 114	74.16 % 73.73 %	23.72 % 24.12 %	2.12 % 2.15 %
Tuta	5462 5470	4341 4325	994 1028	127 117	79.48 % 79.07 %	18.20 % 18.79 %	2.33 % 2.14 %
Juno.com	5448 5437	4362 4363	964 959	122 115	80.07 % 80.25 %	17.69 % 17.64 %	2.24 % 2.12 %
Mailfence	5573 5424	4441 4317	1009 989	123 118	79.69 % 79.59 %	18.11 % 18.23 %	2.21 % 2.18 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.