SendPulse and CampaignMonitor Email Deliverability Comparison

SendPulse

CampaignMonitor

In this comparison, the deliverability of SendPulse and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.508 65.221	50.749 50.522	13.326 13.308	1.433 1.391

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.47 % 77.46 %	20.34 % 20.40 %	2.19 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5110 5244	3956 4070	1033 1061	121 113	77.42 % 77.61 %	20.22 % 20.23 %	2.37 % 2.15 %
Elektronics	4993 5223	3891 3994	1001 1117	101 112	77.93 % 76.47 %	20.05 % 21.39 %	2.02 % 2.14 %
Entertainment	5087 4979	3928 3862	1042 1015	117 102	77.22 % 77.57 %	20.48 % 20.39 %	2.30 % 2.05 %
Cosmetics & Beauty	4972 5137	3935 4025	935 1011	102 101	79.14 % 78.35 %	18.81 % 19.68 %	2.05 % 1.97 %
Food & Drink	5122 5047	3924 3894	1087 1052	111 101	76.61 % 77.15 %	21.22 % 20.84 %	2.17 % 2.00 %
Home & Garden	5188 4939	3966 3799	1112 1033	110 107	76.45 % 76.92 %	21.43 % 20.92 %	2.12 % 2.17 %
Finance	5143 5045	4171 4043	860 884	112 118	81.10 % 80.14 %	16.72 % 17.52 %	2.18 % 2.34 %
Health	4963 4903	3984 3992	869 797	110 114	80.27 % 81.42 %	17.51 % 16.26 %	2.22 % 2.33 %
Pets	5008 4935	3834 3814	1063 1012	111 109	76.56 % 77.28 %	21.23 % 20.51 %	2.22 % 2.21 %
Sport & Fitness	4897 5102	3767 3899	1023 1097	107 106	76.92 % 76.42 %	20.89 % 21.50 %	2.19 % 2.08 %
Job & Career	4967 4843	3695 3649	1157 1094	115 100	74.39 % 75.35 %	23.29 % 22.59 %	2.32 % 2.06 %
Dating	5056 4874	3710 3582	1234 1186	112 106	73.38 % 73.49 %	24.41 % 24.33 %	2.22 % 2.17 %
Other	5002 4950	3988 3899	910 949	104 102	79.73 % 78.77 %	18.19 % 19.17 %	2.08 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4771 4494	3501 3282	1170 1117	100 95	73.38 % 73.03 %	24.52 % 24.86 %	2.10 % 2.11 %
Outlook Mail	4644 4608	3536 3453	1011 1050	97 105	76.14 % 74.93 %	21.77 % 22.79 %	2.09 % 2.28 %
Yahoo Mail	4584 4711	3487 3606	994 1007	103 98	76.07 % 76.54 %	21.68 % 21.38 %	2.25 % 2.08 %
AOL Mail	4609 4830	3555 3694	958 1035	96 101	77.13 % 76.48 %	20.79 % 21.43 %	2.08 % 2.09 %
Mail.com	4745 4668	3739 3676	902 897	104 95	78.80 % 78.75 %	19.01 % 19.22 %	2.19 % 2.04 %
Yandex Mail	4680 4542	3599 3490	984 954	97 98	76.90 % 76.84 %	21.03 % 21.00 %	2.07 % 2.16 %
GMX Mail	4637 4580	3493 3461	1034 1028	110 91	75.33 % 75.57 %	22.30 % 22.45 %	2.37 % 1.99 %
Zoho Mail	4629 4790	3620 3801	913 883	96 106	78.20 % 79.35 %	19.72 % 18.43 %	2.07 % 2.21 %
ProtonMail	4869 4708	3895 3742	861 856	113 110	80.00 % 79.48 %	17.68 % 18.18 %	2.32 % 2.34 %
Custom Mail	4535 4551	3639 3664	797 795	99 92	80.24 % 80.51 %	17.57 % 17.47 %	2.18 % 2.02 %
iCloud Mail	4715 4549	3452 3355	1163 1097	100 97	73.21 % 73.75 %	24.67 % 24.12 %	2.12 % 2.13 %
Tuta	4662 4777	3731 3784	825 894	106 99	80.03 % 79.21 %	17.70 % 18.71 %	2.27 % 2.07 %
Juno.com	4745 4921	3766 3939	869 874	110 108	79.37 % 80.04 %	18.31 % 17.76 %	2.32 % 2.19 %
Mailfence	4683 4492	3736 3575	845 821	102 96	79.78 % 79.59 %	18.04 % 18.28 %	2.18 % 2.14 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.