SendPulse and CampaignMonitor Email Deliverability Comparison

SendPulse

CampaignMonitor

In this comparison, the deliverability of SendPulse and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.413 65.339	50.605 50.366	13.318 13.501	1.490 1.472

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.36 % 77.08 %	20.36 % 20.66 %	2.28 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4925 5098	3834 3936	975 1045	116 117	77.85 % 77.21 %	19.80 % 20.50 %	2.36 % 2.30 %
Elektronics	4837 5252	3760 3997	974 1133	103 122	77.73 % 76.10 %	20.14 % 21.57 %	2.13 % 2.32 %
Entertainment	5133 5057	3972 3882	1042 1060	119 115	77.38 % 76.76 %	20.30 % 20.96 %	2.32 % 2.27 %
Cosmetics & Beauty	5104 5163	3989 4022	999 1031	116 110	78.15 % 77.90 %	19.57 % 19.97 %	2.27 % 2.13 %
Food & Drink	5030 5178	3848 3975	1068 1092	114 111	76.50 % 76.77 %	21.23 % 21.09 %	2.27 % 2.14 %
Home & Garden	5197 4964	3976 3808	1098 1047	123 109	76.51 % 76.71 %	21.13 % 21.09 %	2.37 % 2.20 %
Finance	5065 4867	4088 3876	867 873	110 118	80.71 % 79.64 %	17.12 % 17.94 %	2.17 % 2.42 %
Health	5045 4930	4047 3982	877 833	121 115	80.22 % 80.77 %	17.38 % 16.90 %	2.40 % 2.33 %
Pets	5013 5009	3830 3870	1070 1027	113 112	76.40 % 77.26 %	21.34 % 20.50 %	2.25 % 2.24 %
Sport & Fitness	4848 4920	3735 3742	1001 1062	112 116	77.04 % 76.06 %	20.65 % 21.59 %	2.31 % 2.36 %
Job & Career	4998 5089	3716 3822	1172 1151	110 116	74.35 % 75.10 %	23.45 % 22.62 %	2.20 % 2.28 %
Dating	5042 4946	3707 3594	1227 1244	108 108	73.52 % 72.66 %	24.34 % 25.15 %	2.14 % 2.18 %
Other	5176 4866	4103 3860	948 903	125 103	79.27 % 79.33 %	18.32 % 18.56 %	2.41 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4631 4704	3415 3413	1122 1183	94 108	73.74 % 72.56 %	24.23 % 25.15 %	2.03 % 2.30 %
Outlook Mail	4582 4728	3457 3558	1025 1065	100 105	75.45 % 75.25 %	22.37 % 22.53 %	2.18 % 2.22 %
Yahoo Mail	4662 4635	3556 3547	988 977	118 111	76.28 % 76.53 %	21.19 % 21.08 %	2.53 % 2.39 %
AOL Mail	4734 4696	3649 3580	978 1010	107 106	77.08 % 76.24 %	20.66 % 21.51 %	2.26 % 2.26 %
Mail.com	4723 4712	3708 3676	907 937	108 99	78.51 % 78.01 %	19.20 % 19.89 %	2.29 % 2.10 %
Yandex Mail	4519 4453	3449 3396	968 952	102 105	76.32 % 76.26 %	21.42 % 21.38 %	2.26 % 2.36 %
GMX Mail	4756 4748	3584 3611	1063 1033	109 104	75.36 % 76.05 %	22.35 % 21.76 %	2.29 % 2.19 %
Zoho Mail	4605 4633	3620 3638	889 895	96 100	78.61 % 78.52 %	19.31 % 19.32 %	2.08 % 2.16 %
ProtonMail	4799 4772	3836 3761	841 898	122 113	79.93 % 78.81 %	17.52 % 18.82 %	2.54 % 2.37 %
Custom Mail	4531 4670	3631 3732	806 836	94 102	80.14 % 79.91 %	17.79 % 17.90 %	2.07 % 2.18 %
iCloud Mail	4763 4629	3516 3392	1142 1134	105 103	73.82 % 73.28 %	23.98 % 24.50 %	2.20 % 2.23 %
Tuta	4651 4696	3663 3688	876 900	112 108	78.76 % 78.53 %	18.83 % 19.17 %	2.41 % 2.30 %
Juno.com	4730 4658	3771 3720	847 835	112 103	79.73 % 79.86 %	17.91 % 17.93 %	2.37 % 2.21 %
Mailfence	4727 4605	3750 3654	866 846	111 105	79.33 % 79.35 %	18.32 % 18.37 %	2.35 % 2.28 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.