CampaignMonitor and SendPulse Email Deliverability Comparison

CampaignMonitor

SendPulse

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.889 63.866	50.007 49.863	12.907 13.095	1.400 1.481

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 78.07 %	20.20 % 20.50 %	2.19 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5227 4826	4110 3760	1055 994	115 119	78.63 % 77.91 %	20.18 % 20.60 %	2.20 % 2.47 %
Elektronics	5047 4895	3909 3863	1037 961	107 113	77.45 % 78.92 %	20.55 % 19.63 %	2.12 % 2.31 %
Entertainment	4880 4989	3801 3896	959 1021	101 120	77.89 % 78.09 %	19.65 % 20.47 %	2.07 % 2.41 %
Cosmetics & Beauty	4956 4767	3932 3767	968 935	105 105	79.34 % 79.02 %	19.53 % 19.61 %	2.12 % 2.20 %
Food & Drink	4941 5000	3836 3851	1023 1051	106 113	77.64 % 77.02 %	20.70 % 21.02 %	2.15 % 2.26 %
Home & Garden	4849 4925	3782 3804	1024 1073	108 107	78.00 % 77.24 %	21.12 % 21.79 %	2.23 % 2.17 %
Finance	4989 4953	4007 3990	914 876	116 112	80.32 % 80.56 %	18.32 % 17.69 %	2.33 % 2.26 %
Health	4749 4858	3852 3896	833 902	105 112	81.11 % 80.20 %	17.54 % 18.57 %	2.21 % 2.31 %
Pets	4871 5100	3794 3973	1001 1080	112 128	77.89 % 77.90 %	20.55 % 21.18 %	2.30 % 2.51 %
Sport & Fitness	5068 4929	3929 3834	1047 1045	108 114	77.53 % 77.78 %	20.66 % 21.20 %	2.13 % 2.31 %
Job & Career	4707 4885	3617 3714	1015 1093	107 119	76.84 % 76.03 %	21.56 % 22.37 %	2.27 % 2.44 %
Dating	4857 4988	3680 3750	1104 1152	111 116	75.77 % 75.18 %	22.73 % 23.10 %	2.29 % 2.33 %
Other	4748 4751	3758 3765	927 912	99 103	79.15 % 79.25 %	19.52 % 19.20 %	2.09 % 2.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4456 4690	3380 3519	1011 1089	96 111	75.85 % 75.03 %	22.69 % 23.22 %	2.15 % 2.37 %
Outlook Mail	4614 4558	3544 3517	1000 989	108 100	76.81 % 77.16 %	21.67 % 21.70 %	2.34 % 2.19 %
Yahoo Mail	4702 4672	3633 3605	965 1002	101 107	77.26 % 77.16 %	20.52 % 21.45 %	2.15 % 2.29 %
AOL Mail	4805 4705	3702 3676	1019 980	105 99	77.04 % 78.13 %	21.21 % 20.83 %	2.19 % 2.10 %
Mail.com	4686 4698	3685 3720	921 906	95 113	78.64 % 79.18 %	19.65 % 19.28 %	2.03 % 2.41 %
Yandex Mail	4614 4668	3602 3634	971 967	98 106	78.07 % 77.85 %	21.04 % 20.72 %	2.12 % 2.27 %
GMX Mail	4668 4553	3609 3512	973 983	97 111	77.31 % 77.14 %	20.84 % 21.59 %	2.08 % 2.44 %
Zoho Mail	4755 4794	3801 3754	894 982	104 113	79.94 % 78.31 %	18.80 % 20.48 %	2.19 % 2.36 %
ProtonMail	4645 4826	3715 3869	880 876	106 121	79.98 % 80.17 %	18.95 % 18.15 %	2.28 % 2.51 %
Custom Mail	4689 4377	3784 3502	846 802	101 100	80.70 % 80.01 %	18.04 % 18.32 %	2.15 % 2.28 %
iCloud Mail	4709 4607	3565 3439	1068 1090	107 103	75.71 % 74.65 %	22.68 % 23.66 %	2.27 % 2.24 %
Tuta	4776 4770	3789 3822	916 898	104 108	79.33 % 80.13 %	19.18 % 18.83 %	2.18 % 2.26 %
Juno.com	4787 4781	3838 3765	885 966	113 116	80.18 % 78.75 %	18.49 % 20.20 %	2.36 % 2.43 %
Mailfence	2983 3167	2360 2529	558 565	65 73	79.11 % 79.85 %	18.71 % 17.84 %	2.18 % 2.31 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.