CampaignMonitor and SendPulse Email Deliverability Comparison

CampaignMonitor

SendPulse

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.813 76.163	58.738 59.199	15.451 15.314	1.624 1.650

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.48 % 77.73 %	20.38 % 20.11 %	2.14 % 2.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 5710	4606 4458	1214 1122	125 130	77.48 % 78.07 %	20.42 % 19.65 %	2.10 % 2.28 %
Elektronics	5979 5611	4579 4377	1269 1117	131 117	76.58 % 78.01 %	21.22 % 19.91 %	2.19 % 2.09 %
Entertainment	5820 5959	4490 4632	1204 1195	126 132	77.15 % 77.73 %	20.69 % 20.05 %	2.16 % 2.22 %
Cosmetics & Beauty	5868 5900	4594 4625	1151 1150	123 125	78.29 % 78.39 %	19.61 % 19.49 %	2.10 % 2.12 %
Food & Drink	5972 5778	4599 4442	1250 1211	123 125	77.01 % 76.88 %	20.93 % 20.96 %	2.06 % 2.16 %
Home & Garden	5834 6048	4509 4659	1205 1254	120 135	77.29 % 77.03 %	20.65 % 20.73 %	2.06 % 2.23 %
Finance	5673 5882	4550 4780	990 980	133 122	80.20 % 81.26 %	17.45 % 16.66 %	2.34 % 2.07 %
Health	5751 5858	4677 4721	944 1002	130 135	81.32 % 80.59 %	16.41 % 17.10 %	2.26 % 2.30 %
Pets	5801 5837	4497 4497	1181 1218	123 122	77.52 % 77.04 %	20.36 % 20.87 %	2.12 % 2.09 %
Sport & Fitness	5761 5742	4415 4438	1219 1176	127 128	76.64 % 77.29 %	21.16 % 20.48 %	2.20 % 2.23 %
Job & Career	5947 5909	4488 4421	1335 1365	124 123	75.47 % 74.82 %	22.45 % 23.10 %	2.09 % 2.08 %
Dating	5757 5895	4197 4349	1440 1429	120 117	72.90 % 73.77 %	25.01 % 24.24 %	2.08 % 1.98 %
Other	5705 6034	4537 4800	1049 1095	119 139	79.53 % 79.55 %	18.39 % 18.15 %	2.09 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5433 5443	3965 4037	1350 1298	118 108	72.98 % 74.17 %	24.85 % 23.85 %	2.17 % 1.98 %
Outlook Mail	5462 5379	4139 4066	1204 1200	119 113	75.78 % 75.59 %	22.04 % 22.31 %	2.18 % 2.10 %
Yahoo Mail	5426 5400	4167 4136	1137 1135	122 129	76.80 % 76.59 %	20.95 % 21.02 %	2.25 % 2.39 %
AOL Mail	5448 5473	4176 4227	1154 1130	118 116	76.65 % 77.23 %	21.18 % 20.65 %	2.17 % 2.12 %
Mail.com	5457 5462	4272 4310	1077 1033	108 119	78.28 % 78.91 %	19.74 % 18.91 %	1.98 % 2.18 %
Yandex Mail	5191 5257	3973 4024	1105 1120	113 113	76.54 % 76.55 %	21.29 % 21.30 %	2.18 % 2.15 %
GMX Mail	5530 5518	4219 4189	1193 1211	118 118	76.29 % 75.92 %	21.57 % 21.95 %	2.13 % 2.14 %
Zoho Mail	5361 5370	4231 4240	1019 1024	111 106	78.92 % 78.96 %	19.01 % 19.07 %	2.07 % 1.97 %
ProtonMail	5510 5554	4373 4459	1013 963	124 132	79.36 % 80.28 %	18.38 % 17.34 %	2.25 % 2.38 %
Custom Mail	5357 5347	4305 4305	943 934	109 108	80.36 % 80.51 %	17.60 % 17.47 %	2.03 % 2.02 %
iCloud Mail	5307 5477	3913 4062	1280 1299	114 116	73.73 % 74.16 %	24.12 % 23.72 %	2.15 % 2.12 %
Tuta	5470 5462	4325 4341	1028 994	117 127	79.07 % 79.48 %	18.79 % 18.20 %	2.14 % 2.33 %
Juno.com	5437 5448	4363 4362	959 964	115 122	80.25 % 80.07 %	17.64 % 17.69 %	2.12 % 2.24 %
Mailfence	5424 5573	4317 4441	989 1009	118 123	79.59 % 79.69 %	18.23 % 18.11 %	2.18 % 2.21 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.