CampaignMonitor and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.081 466.084	373.355 351.556	76.993 96.728	13.733 17.800

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.45 % 75.43 %	16.59 % 20.75 %	2.96 % 3.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35623 36346	29781 28418	4945 6649	897 1279	83.60 % 78.19 %	13.88 % 18.29 %	2.52 % 3.52 %
Elektronics	35767 35943	29028 27336	5730 7281	1009 1326	81.16 % 76.05 %	16.02 % 20.26 %	2.82 % 3.69 %
Entertainment	35821 36291	28808 27269	6008 7648	1005 1374	80.42 % 75.14 %	16.77 % 21.07 %	2.81 % 3.79 %
Cosmetics & Beauty	35706 35406	28569 26685	6047 7325	1090 1396	80.01 % 75.37 %	16.94 % 20.69 %	3.05 % 3.94 %
Food & Drink	36169 35626	30110 27869	5105 6492	954 1265	83.25 % 78.23 %	14.11 % 18.22 %	2.64 % 3.55 %
Home & Garden	35559 35749	29674 28015	4957 6507	928 1227	83.45 % 78.37 %	13.94 % 18.20 %	2.61 % 3.43 %
Finance	35538 35708	27428 25860	6914 8434	1196 1414	77.18 % 72.42 %	19.46 % 23.62 %	3.37 % 3.96 %
Health	35835 35724	28002 26138	6684 8180	1149 1406	78.14 % 73.17 %	18.65 % 22.90 %	3.21 % 3.94 %
Pets	35802 36014	29440 27859	5315 6793	1047 1362	82.23 % 77.36 %	14.85 % 18.86 %	2.92 % 3.78 %
Sport & Fitness	35733 35575	28361 26417	6227 7654	1145 1504	79.37 % 74.26 %	17.43 % 21.52 %	3.20 % 4.23 %
Job & Career	35319 35713	27703 26254	6443 7984	1173 1475	78.44 % 73.51 %	18.24 % 22.36 %	3.32 % 4.13 %
Dating	35660 35902	27157 25523	7389 8863	1114 1516	76.16 % 71.09 %	20.72 % 24.69 %	3.12 % 4.22 %
Other	35549 36087	29294 27913	5229 6918	1026 1256	82.40 % 77.35 %	14.71 % 19.17 %	2.89 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45163 45818	34608 32902	9034 11053	1521 1863	76.63 % 71.81 %	20.00 % 24.12 %	3.37 % 4.07 %
Outlook Mail	44645 45022	34812 32790	8371 10366	1462 1866	77.98 % 72.83 %	18.75 % 23.02 %	3.27 % 4.14 %
Yahoo Mail	44880 44865	35946 33736	7602 9439	1332 1690	80.09 % 75.19 %	16.94 % 21.04 %	2.97 % 3.77 %
AOL Mail	44385 44810	35519 33563	7496 9437	1370 1810	80.02 % 74.90 %	16.89 % 21.06 %	3.09 % 4.04 %
Mail.com	44707 44797	36411 34183	7052 8951	1244 1663	81.44 % 76.31 %	15.77 % 19.98 %	2.78 % 3.71 %
Yandex Mail	44914 45209	35290 33320	8152 10099	1472 1790	78.57 % 73.70 %	18.15 % 22.34 %	3.28 % 3.96 %
GMX Mail	44247 44769	35877 34035	7137 9109	1233 1625	81.08 % 76.02 %	16.13 % 20.35 %	2.79 % 3.63 %
Zoho Mail	45051 44985	36950 34764	6880 8646	1221 1575	82.02 % 77.28 %	15.27 % 19.22 %	2.71 % 3.50 %
ProtonMail	45465 44458	37389 34344	6923 8555	1153 1559	82.24 % 77.25 %	15.23 % 19.24 %	2.54 % 3.51 %
Custom Mail	44259 44919	36897 35040	6226 8280	1136 1599	83.37 % 78.01 %	14.07 % 18.43 %	2.57 % 3.56 %
iCloud Mail	5457 5470	4283 4036	907 1126	267 308	78.49 % 73.78 %	16.62 % 20.59 %	4.89 % 5.63 %
Tuta	5594 5434	4785 4352	644 845	165 237	85.54 % 80.09 %	11.51 % 15.55 %	2.95 % 4.36 %
Juno.com	5314 5528	4588 4491	569 822	157 215	86.34 % 81.24 %	10.71 % 14.87 %	2.95 % 3.89 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.