CampaignMonitor and SendPulse Email Deliverability Comparison

CampaignMonitor

SendPulse

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.803 76.266	59.143 59.089	15.151 15.514	1.509 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.02 % 77.48 %	19.99 % 20.34 %	1.99 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 5690	4635 4429	1195 1131	115 130	77.96 % 77.84 %	20.10 % 19.88 %	1.93 % 2.28 %
Elektronics	5832 5638	4507 4361	1205 1156	120 121	77.28 % 77.35 %	20.66 % 20.50 %	2.06 % 2.15 %
Entertainment	5829 5928	4528 4585	1182 1216	119 127	77.68 % 77.34 %	20.28 % 20.51 %	2.04 % 2.14 %
Cosmetics & Beauty	5850 5965	4594 4648	1140 1186	116 131	78.53 % 77.92 %	19.49 % 19.88 %	1.98 % 2.20 %
Food & Drink	5925 5717	4591 4403	1220 1193	114 121	77.49 % 77.02 %	20.59 % 20.87 %	1.92 % 2.12 %
Home & Garden	5896 6123	4608 4724	1172 1256	116 143	78.15 % 77.15 %	19.88 % 20.51 %	1.97 % 2.34 %
Finance	5613 5877	4540 4747	954 1004	119 126	80.88 % 80.77 %	17.00 % 17.08 %	2.12 % 2.14 %
Health	5766 5887	4725 4709	918 1039	123 139	81.95 % 79.99 %	15.92 % 17.65 %	2.13 % 2.36 %
Pets	5928 5851	4622 4514	1194 1216	112 121	77.97 % 77.15 %	20.14 % 20.78 %	1.89 % 2.07 %
Sport & Fitness	5795 5673	4474 4392	1207 1159	114 122	77.20 % 77.42 %	20.83 % 20.43 %	1.97 % 2.15 %
Job & Career	5942 6013	4505 4496	1320 1391	117 126	75.82 % 74.77 %	22.21 % 23.13 %	1.97 % 2.10 %
Dating	5730 5915	4210 4331	1410 1465	110 119	73.47 % 73.22 %	24.61 % 24.77 %	1.92 % 2.01 %
Other	5752 5989	4604 4750	1034 1102	114 137	80.04 % 79.31 %	17.98 % 18.40 %	1.98 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5506 5410	4043 3993	1347 1310	116 107	73.43 % 73.81 %	24.46 % 24.21 %	2.11 % 1.98 %
Outlook Mail	5532 5464	4224 4106	1199 1238	109 120	76.36 % 75.15 %	21.67 % 22.66 %	1.97 % 2.20 %
Yahoo Mail	5402 5363	4167 4088	1124 1147	111 128	77.14 % 76.23 %	20.81 % 21.39 %	2.05 % 2.39 %
AOL Mail	5388 5454	4177 4191	1107 1146	104 117	77.52 % 76.84 %	20.55 % 21.01 %	1.93 % 2.15 %
Mail.com	5399 5439	4270 4287	1028 1033	101 119	79.09 % 78.82 %	19.04 % 18.99 %	1.87 % 2.19 %
Yandex Mail	5273 5348	4059 4062	1108 1169	106 117	76.98 % 75.95 %	21.01 % 21.86 %	2.01 % 2.19 %
GMX Mail	5515 5527	4231 4190	1173 1223	111 114	76.72 % 75.81 %	21.27 % 22.13 %	2.01 % 2.06 %
Zoho Mail	5294 5436	4218 4302	973 1024	103 110	79.68 % 79.14 %	18.38 % 18.84 %	1.95 % 2.02 %
ProtonMail	5415 5477	4319 4395	984 953	112 129	79.76 % 80.24 %	18.17 % 17.40 %	2.07 % 2.36 %
Custom Mail	5386 5440	4349 4367	934 966	103 107	80.75 % 80.28 %	17.34 % 17.76 %	1.91 % 1.97 %
iCloud Mail	5266 5428	3927 4012	1235 1299	104 117	74.57 % 73.91 %	23.45 % 23.93 %	1.97 % 2.16 %
Tuta	5574 5439	4430 4318	1031 991	113 130	79.48 % 79.39 %	18.50 % 18.22 %	2.03 % 2.39 %
Juno.com	5389 5435	4358 4351	926 962	105 122	80.87 % 80.06 %	17.18 % 17.70 %	1.95 % 2.24 %
Mailfence	5464 5606	4371 4427	982 1053	111 126	80.00 % 78.97 %	17.97 % 18.78 %	2.03 % 2.25 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.