CampaignMonitor and SendPulse Email Deliverability Comparison

CampaignMonitor

SendPulse

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.339 65.413	50.366 50.605	13.501 13.318	1.472 1.490

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.08 % 77.36 %	20.66 % 20.36 %	2.25 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 4925	3936 3834	1045 975	117 116	77.21 % 77.85 %	20.50 % 19.80 %	2.30 % 2.36 %
Elektronics	5252 4837	3997 3760	1133 974	122 103	76.10 % 77.73 %	21.57 % 20.14 %	2.32 % 2.13 %
Entertainment	5057 5133	3882 3972	1060 1042	115 119	76.76 % 77.38 %	20.96 % 20.30 %	2.27 % 2.32 %
Cosmetics & Beauty	5163 5104	4022 3989	1031 999	110 116	77.90 % 78.15 %	19.97 % 19.57 %	2.13 % 2.27 %
Food & Drink	5178 5030	3975 3848	1092 1068	111 114	76.77 % 76.50 %	21.09 % 21.23 %	2.14 % 2.27 %
Home & Garden	4964 5197	3808 3976	1047 1098	109 123	76.71 % 76.51 %	21.09 % 21.13 %	2.20 % 2.37 %
Finance	4867 5065	3876 4088	873 867	118 110	79.64 % 80.71 %	17.94 % 17.12 %	2.42 % 2.17 %
Health	4930 5045	3982 4047	833 877	115 121	80.77 % 80.22 %	16.90 % 17.38 %	2.33 % 2.40 %
Pets	5009 5013	3870 3830	1027 1070	112 113	77.26 % 76.40 %	20.50 % 21.34 %	2.24 % 2.25 %
Sport & Fitness	4920 4848	3742 3735	1062 1001	116 112	76.06 % 77.04 %	21.59 % 20.65 %	2.36 % 2.31 %
Job & Career	5089 4998	3822 3716	1151 1172	116 110	75.10 % 74.35 %	22.62 % 23.45 %	2.28 % 2.20 %
Dating	4946 5042	3594 3707	1244 1227	108 108	72.66 % 73.52 %	25.15 % 24.34 %	2.18 % 2.14 %
Other	4866 5176	3860 4103	903 948	103 125	79.33 % 79.27 %	18.56 % 18.32 %	2.12 % 2.41 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4704 4631	3413 3415	1183 1122	108 94	72.56 % 73.74 %	25.15 % 24.23 %	2.30 % 2.03 %
Outlook Mail	4728 4582	3558 3457	1065 1025	105 100	75.25 % 75.45 %	22.53 % 22.37 %	2.22 % 2.18 %
Yahoo Mail	4635 4662	3547 3556	977 988	111 118	76.53 % 76.28 %	21.08 % 21.19 %	2.39 % 2.53 %
AOL Mail	4696 4734	3580 3649	1010 978	106 107	76.24 % 77.08 %	21.51 % 20.66 %	2.26 % 2.26 %
Mail.com	4712 4723	3676 3708	937 907	99 108	78.01 % 78.51 %	19.89 % 19.20 %	2.10 % 2.29 %
Yandex Mail	4453 4519	3396 3449	952 968	105 102	76.26 % 76.32 %	21.38 % 21.42 %	2.36 % 2.26 %
GMX Mail	4748 4756	3611 3584	1033 1063	104 109	76.05 % 75.36 %	21.76 % 22.35 %	2.19 % 2.29 %
Zoho Mail	4633 4605	3638 3620	895 889	100 96	78.52 % 78.61 %	19.32 % 19.31 %	2.16 % 2.08 %
ProtonMail	4772 4799	3761 3836	898 841	113 122	78.81 % 79.93 %	18.82 % 17.52 %	2.37 % 2.54 %
Custom Mail	4670 4531	3732 3631	836 806	102 94	79.91 % 80.14 %	17.90 % 17.79 %	2.18 % 2.07 %
iCloud Mail	4629 4763	3392 3516	1134 1142	103 105	73.28 % 73.82 %	24.50 % 23.98 %	2.23 % 2.20 %
Tuta	4696 4651	3688 3663	900 876	108 112	78.53 % 78.76 %	19.17 % 18.83 %	2.30 % 2.41 %
Juno.com	4658 4730	3720 3771	835 847	103 112	79.86 % 79.73 %	17.93 % 17.91 %	2.21 % 2.37 %
Mailfence	4605 4727	3654 3750	846 866	105 111	79.35 % 79.33 %	18.37 % 18.32 %	2.28 % 2.35 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.