CampaignMonitor and SendPulse Email Deliverability Comparison

CampaignMonitor

SendPulse

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.162 76.331	58.907 58.885	15.592 15.684	1.663 1.762

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.34 % 77.14 %	20.47 % 20.55 %	2.18 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5925 5701	4584 4397	1216 1168	125 136	77.37 % 77.13 %	20.52 % 20.49 %	2.11 % 2.39 %
Elektronics	5732 5683	4416 4364	1197 1181	119 138	77.04 % 76.79 %	20.88 % 20.78 %	2.08 % 2.43 %
Entertainment	5825 5767	4475 4431	1215 1205	135 131	76.82 % 76.83 %	20.86 % 20.89 %	2.32 % 2.27 %
Cosmetics & Beauty	5804 5984	4515 4619	1158 1225	131 140	77.79 % 77.19 %	19.95 % 20.47 %	2.26 % 2.34 %
Food & Drink	5830 5663	4464 4351	1238 1186	128 126	76.57 % 76.83 %	21.23 % 20.94 %	2.20 % 2.22 %
Home & Garden	5930 5869	4587 4521	1220 1205	123 143	77.35 % 77.03 %	20.57 % 20.53 %	2.07 % 2.44 %
Finance	5659 5836	4584 4713	946 993	129 130	81.00 % 80.76 %	16.72 % 17.02 %	2.28 % 2.23 %
Health	5828 6030	4727 4830	972 1055	129 145	81.11 % 80.10 %	16.68 % 17.50 %	2.21 % 2.40 %
Pets	5943 6023	4596 4644	1221 1240	126 139	77.33 % 77.10 %	20.55 % 20.59 %	2.12 % 2.31 %
Sport & Fitness	5927 5663	4548 4348	1254 1186	125 129	76.73 % 76.78 %	21.16 % 20.94 %	2.11 % 2.28 %
Job & Career	6052 6141	4538 4597	1379 1405	135 139	74.98 % 74.86 %	22.79 % 22.88 %	2.23 % 2.26 %
Dating	5957 6047	4323 4414	1505 1503	129 130	72.57 % 72.99 %	25.26 % 24.86 %	2.17 % 2.15 %
Other	5750 5924	4550 4656	1071 1132	129 136	79.13 % 78.60 %	18.63 % 19.11 %	2.24 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5579 5493	4096 4040	1361 1333	122 120	73.42 % 73.55 %	24.40 % 24.27 %	2.19 % 2.18 %
Outlook Mail	5504 5410	4167 4049	1220 1237	117 124	75.71 % 74.84 %	22.17 % 22.87 %	2.13 % 2.29 %
Yahoo Mail	5397 5466	4143 4147	1133 1190	121 129	76.76 % 75.87 %	20.99 % 21.77 %	2.24 % 2.36 %
AOL Mail	5275 5437	4044 4172	1116 1139	115 126	76.66 % 76.73 %	21.16 % 20.95 %	2.18 % 2.32 %
Mail.com	5383 5301	4213 4163	1058 1014	112 124	78.26 % 78.53 %	19.65 % 19.13 %	2.08 % 2.34 %
Yandex Mail	5288 5331	4022 4021	1157 1187	109 123	76.06 % 75.43 %	21.88 % 22.27 %	2.06 % 2.31 %
GMX Mail	5572 5449	4272 4126	1174 1205	126 118	76.67 % 75.72 %	21.07 % 22.11 %	2.26 % 2.17 %
Zoho Mail	5385 5544	4242 4368	1025 1053	118 123	78.77 % 78.79 %	19.03 % 18.99 %	2.19 % 2.22 %
ProtonMail	5356 5452	4214 4368	1022 949	120 135	78.68 % 80.12 %	19.08 % 17.41 %	2.24 % 2.48 %
Custom Mail	5499 5361	4427 4278	954 974	118 109	80.51 % 79.80 %	17.35 % 18.17 %	2.15 % 2.03 %
iCloud Mail	5432 5400	3998 3973	1316 1298	118 129	73.60 % 73.57 %	24.23 % 24.04 %	2.17 % 2.39 %
Tuta	5521 5566	4353 4402	1047 1033	121 131	78.84 % 79.09 %	18.96 % 18.56 %	2.19 % 2.35 %
Juno.com	5500 5419	4389 4290	994 999	117 130	79.80 % 79.17 %	18.07 % 18.44 %	2.13 % 2.40 %
Mailfence	5471 5702	4327 4488	1015 1073	129 141	79.09 % 78.71 %	18.55 % 18.82 %	2.36 % 2.47 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.