CampaignMonitor and SendPulse Email Deliverability Comparison

CampaignMonitor

SendPulse

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.027 76.294	58.446 58.803	15.832 15.719	1.749 1.772

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.88 % 77.07 %	20.82 % 20.60 %	2.30 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5866 5685	4511 4390	1230 1157	125 138	76.90 % 77.22 %	20.97 % 20.35 %	2.13 % 2.43 %
Elektronics	5826 5616	4449 4308	1244 1170	133 138	76.36 % 76.71 %	21.35 % 20.83 %	2.28 % 2.46 %
Entertainment	5811 5869	4447 4518	1223 1219	141 132	76.53 % 76.98 %	21.05 % 20.77 %	2.43 % 2.25 %
Cosmetics & Beauty	5885 6038	4564 4671	1183 1221	138 146	77.55 % 77.36 %	20.10 % 20.22 %	2.34 % 2.42 %
Food & Drink	5906 5714	4496 4386	1275 1201	135 127	76.13 % 76.76 %	21.59 % 21.02 %	2.29 % 2.22 %
Home & Garden	5885 6021	4526 4627	1228 1244	131 150	76.91 % 76.85 %	20.87 % 20.66 %	2.23 % 2.49 %
Finance	5612 5828	4485 4693	990 1003	137 132	79.92 % 80.53 %	17.64 % 17.21 %	2.44 % 2.26 %
Health	5810 5935	4689 4739	979 1050	142 146	80.71 % 79.85 %	16.85 % 17.69 %	2.44 % 2.46 %
Pets	5997 5872	4629 4504	1234 1235	134 133	77.19 % 76.70 %	20.58 % 21.03 %	2.23 % 2.26 %
Sport & Fitness	5812 5628	4437 4323	1247 1178	128 127	76.34 % 76.81 %	21.46 % 20.93 %	2.20 % 2.26 %
Job & Career	6083 6073	4528 4516	1415 1418	140 139	74.44 % 74.36 %	23.26 % 23.35 %	2.30 % 2.29 %
Dating	5840 5989	4210 4370	1498 1493	132 126	72.09 % 72.97 %	25.65 % 24.93 %	2.26 % 2.10 %
Other	5694 6026	4475 4758	1086 1130	133 138	78.59 % 78.96 %	19.07 % 18.75 %	2.34 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5559 5491	4035 4026	1391 1343	133 122	72.58 % 73.32 %	25.02 % 24.46 %	2.39 % 2.22 %
Outlook Mail	5469 5429	4126 4069	1219 1235	124 125	75.44 % 74.95 %	22.29 % 22.75 %	2.27 % 2.30 %
Yahoo Mail	5322 5400	4054 4093	1145 1176	123 131	76.17 % 75.80 %	21.51 % 21.78 %	2.31 % 2.43 %
AOL Mail	5298 5475	4050 4183	1128 1163	120 129	76.44 % 76.40 %	21.29 % 21.24 %	2.27 % 2.36 %
Mail.com	5401 5368	4196 4214	1086 1027	119 127	77.69 % 78.50 %	20.11 % 19.13 %	2.20 % 2.37 %
Yandex Mail	5389 5335	4085 4024	1185 1186	119 125	75.80 % 75.43 %	21.99 % 22.23 %	2.21 % 2.34 %
GMX Mail	5566 5479	4230 4148	1206 1212	130 119	76.00 % 75.71 %	21.67 % 22.12 %	2.34 % 2.17 %
Zoho Mail	5376 5412	4215 4256	1034 1036	127 120	78.40 % 78.64 %	19.23 % 19.14 %	2.36 % 2.22 %
ProtonMail	5376 5485	4202 4385	1046 962	128 138	78.16 % 79.95 %	19.46 % 17.54 %	2.38 % 2.52 %
Custom Mail	5399 5425	4299 4334	982 978	118 113	79.63 % 79.89 %	18.19 % 18.03 %	2.19 % 2.08 %
iCloud Mail	5372 5395	3935 3957	1315 1312	122 126	73.25 % 73.35 %	24.48 % 24.32 %	2.27 % 2.34 %
Tuta	5583 5543	4374 4374	1079 1034	130 135	78.34 % 78.91 %	19.33 % 18.65 %	2.33 % 2.44 %
Juno.com	5441 5416	4339 4302	976 984	126 130	79.75 % 79.43 %	17.94 % 18.17 %	2.32 % 2.40 %
Mailfence	5476 5641	4306 4438	1040 1071	130 132	78.63 % 78.67 %	18.99 % 18.99 %	2.37 % 2.34 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.