CampaignMonitor and SendPulse Email Deliverability Comparison

CampaignMonitor

SendPulse

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.157 65.545	50.620 50.781	13.164 13.336	1.373 1.428

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.69 % 77.48 %	20.20 % 20.35 %	2.11 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5234 5035	4058 3913	1066 1009	110 113	77.53 % 77.72 %	20.37 % 20.04 %	2.10 % 2.24 %
Elektronics	5245 4968	4033 3882	1099 991	113 95	76.89 % 78.14 %	20.95 % 19.95 %	2.15 % 1.91 %
Entertainment	4996 5195	3890 4013	1000 1067	106 115	77.86 % 77.25 %	20.02 % 20.54 %	2.12 % 2.21 %
Cosmetics & Beauty	5215 4954	4117 3908	994 947	104 99	78.95 % 78.89 %	19.06 % 19.12 %	1.99 % 2.00 %
Food & Drink	5079 5162	3943 3968	1037 1080	99 114	77.63 % 76.87 %	20.42 % 20.92 %	1.95 % 2.21 %
Home & Garden	4911 5130	3780 3919	1028 1098	103 113	76.97 % 76.39 %	20.93 % 21.40 %	2.10 % 2.20 %
Finance	4978 5131	3998 4147	864 871	116 113	80.31 % 80.82 %	17.36 % 16.98 %	2.33 % 2.20 %
Health	4835 4987	3943 4009	781 859	111 119	81.55 % 80.39 %	16.15 % 17.22 %	2.30 % 2.39 %
Pets	4925 4996	3814 3809	1006 1077	105 110	77.44 % 76.24 %	20.43 % 21.56 %	2.13 % 2.20 %
Sport & Fitness	5055 4862	3875 3731	1074 1022	106 109	76.66 % 76.74 %	21.25 % 21.02 %	2.10 % 2.24 %
Job & Career	4878 5070	3685 3786	1091 1175	102 109	75.54 % 74.67 %	22.37 % 23.18 %	2.09 % 2.15 %
Dating	4951 4997	3633 3662	1219 1225	99 110	73.38 % 73.28 %	24.62 % 24.51 %	2.00 % 2.20 %
Other	4855 5058	3851 4034	905 915	99 109	79.32 % 79.75 %	18.64 % 18.09 %	2.04 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4510 4732	3297 3471	1115 1165	98 96	73.10 % 73.35 %	24.72 % 24.62 %	2.17 % 2.03 %
Outlook Mail	4653 4549	3507 3454	1042 999	104 96	75.37 % 75.93 %	22.39 % 21.96 %	2.24 % 2.11 %
Yahoo Mail	4653 4638	3586 3525	973 1008	94 105	77.07 % 76.00 %	20.91 % 21.73 %	2.02 % 2.26 %
AOL Mail	4734 4717	3634 3639	1000 977	100 101	76.76 % 77.15 %	21.12 % 20.71 %	2.11 % 2.14 %
Mail.com	4675 4769	3698 3748	878 916	99 105	79.10 % 78.59 %	18.78 % 19.21 %	2.12 % 2.20 %
Yandex Mail	4462 4566	3429 3508	938 965	95 93	76.85 % 76.83 %	21.02 % 21.13 %	2.13 % 2.04 %
GMX Mail	4700 4737	3578 3577	1028 1050	94 110	76.13 % 75.51 %	21.87 % 22.17 %	2.00 % 2.32 %
Zoho Mail	4773 4659	3783 3659	887 901	103 99	79.26 % 78.54 %	18.58 % 19.34 %	2.16 % 2.12 %
ProtonMail	4685 4857	3736 3885	842 858	107 114	79.74 % 79.99 %	17.97 % 17.67 %	2.28 % 2.35 %
Custom Mail	4629 4631	3735 3700	804 833	90 98	80.69 % 79.90 %	17.37 % 17.99 %	1.94 % 2.12 %
iCloud Mail	4548 4644	3373 3430	1082 1117	93 97	74.16 % 73.86 %	23.79 % 24.05 %	2.04 % 2.09 %
Tuta	4779 4587	3784 3656	896 827	99 104	79.18 % 79.70 %	18.75 % 18.03 %	2.07 % 2.27 %
Juno.com	4816 4745	3857 3768	856 872	103 105	80.09 % 79.41 %	17.77 % 18.38 %	2.14 % 2.21 %
Mailfence	4540 4714	3623 3761	823 848	94 105	79.80 % 79.78 %	18.13 % 17.99 %	2.07 % 2.23 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.