CampaignMonitor and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.406 457.069	366.193 344.463	75.786 95.216	13.427 17.390

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.41 % 75.36 %	16.64 % 20.83 %	2.95 % 3.80 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34939 35691	29205 27888	4864 6554	870 1249	83.59 % 78.14 %	13.92 % 18.36 %	2.49 % 3.50 %
Elektronics	35147 35258	28512 26780	5651 7173	984 1305	81.12 % 75.95 %	16.08 % 20.34 %	2.80 % 3.70 %
Entertainment	35195 35597	28297 26733	5918 7530	980 1334	80.40 % 75.10 %	16.81 % 21.15 %	2.78 % 3.75 %
Cosmetics & Beauty	35045 34651	28025 26098	5954 7195	1066 1358	79.97 % 75.32 %	16.99 % 20.76 %	3.04 % 3.92 %
Food & Drink	35461 34927	29512 27309	5019 6388	930 1230	83.22 % 78.19 %	14.15 % 18.29 %	2.62 % 3.52 %
Home & Garden	34926 35072	29134 27461	4881 6407	911 1204	83.42 % 78.30 %	13.98 % 18.27 %	2.61 % 3.43 %
Finance	34823 34979	26851 25304	6798 8295	1174 1380	77.11 % 72.34 %	19.52 % 23.71 %	3.37 % 3.95 %
Health	35153 35033	27450 25606	6583 8052	1120 1375	78.09 % 73.09 %	18.73 % 22.98 %	3.19 % 3.92 %
Pets	35131 35329	28883 27314	5226 6685	1022 1330	82.22 % 77.31 %	14.88 % 18.92 %	2.91 % 3.76 %
Sport & Fitness	35095 34879	27846 25881	6131 7530	1118 1468	79.34 % 74.20 %	17.47 % 21.59 %	3.19 % 4.21 %
Job & Career	34637 35090	27145 25776	6336 7869	1156 1445	78.37 % 73.46 %	18.29 % 22.43 %	3.34 % 4.12 %
Dating	35011 35191	26631 24981	7286 8730	1094 1480	76.06 % 70.99 %	20.81 % 24.81 %	3.12 % 4.21 %
Other	34843 35372	28702 27332	5139 6808	1002 1232	82.38 % 77.27 %	14.75 % 19.25 %	2.88 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44519 45134	34102 32407	8918 10908	1499 1819	76.60 % 71.80 %	20.03 % 24.17 %	3.37 % 4.03 %
Outlook Mail	43939 44362	34244 32277	8259 10246	1436 1839	77.94 % 72.76 %	18.80 % 23.10 %	3.27 % 4.15 %
Yahoo Mail	44257 44181	35436 33202	7512 9321	1309 1658	80.07 % 75.15 %	16.97 % 21.10 %	2.96 % 3.75 %
AOL Mail	43721 44090	34967 33000	7405 9315	1349 1775	79.98 % 74.85 %	16.94 % 21.13 %	3.09 % 4.03 %
Mail.com	44009 44127	35835 33648	6962 8843	1212 1636	81.43 % 76.25 %	15.82 % 20.04 %	2.75 % 3.71 %
Yandex Mail	44226 44469	34727 32742	8045 9965	1454 1762	78.52 % 73.63 %	18.19 % 22.41 %	3.29 % 3.96 %
GMX Mail	43598 44090	35325 33483	7056 9007	1217 1600	81.02 % 75.94 %	16.18 % 20.43 %	2.79 % 3.63 %
Zoho Mail	44406 44288	36406 34208	6803 8540	1197 1540	81.98 % 77.24 %	15.32 % 19.28 %	2.70 % 3.48 %
ProtonMail	44795 43807	36818 33816	6845 8459	1132 1532	82.19 % 77.19 %	15.28 % 19.31 %	2.53 % 3.50 %
Custom Mail	43586 44211	36319 34470	6146 8172	1121 1569	83.33 % 77.97 %	14.10 % 18.48 %	2.57 % 3.55 %
iCloud Mail	4768 4769	3751 3527	784 984	233 258	78.67 % 73.96 %	16.44 % 20.63 %	4.89 % 5.41 %
Tuta	4907 4722	4215 3774	558 739	134 209	85.90 % 79.92 %	11.37 % 15.65 %	2.73 % 4.43 %
Juno.com	4675 4819	4048 3909	493 717	134 193	86.59 % 81.12 %	10.55 % 14.88 %	2.87 % 4.00 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.