CampaignMonitor and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.742 439.390	351.400 330.501	73.529 92.288	12.813 16.601

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.28 % 75.22 %	16.80 % 21.00 %	2.93 % 3.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33590 34340	28036 26802	4723 6351	831 1187	83.47 % 78.05 %	14.06 % 18.49 %	2.47 % 3.46 %
Elektronics	33757 33911	27336 25707	5483 6961	938 1243	80.98 % 75.81 %	16.24 % 20.53 %	2.78 % 3.67 %
Entertainment	33840 34260	27163 25682	5739 7310	938 1268	80.27 % 74.96 %	16.96 % 21.34 %	2.77 % 3.70 %
Cosmetics & Beauty	33782 33277	26970 25012	5792 6969	1020 1296	79.84 % 75.16 %	17.15 % 20.94 %	3.02 % 3.89 %
Food & Drink	34074 33621	28320 26234	4870 6200	884 1187	83.11 % 78.03 %	14.29 % 18.44 %	2.59 % 3.53 %
Home & Garden	33559 33727	27967 26372	4729 6211	863 1144	83.34 % 78.19 %	14.09 % 18.42 %	2.57 % 3.39 %
Finance	33410 33627	25679 24254	6589 8048	1142 1325	76.86 % 72.13 %	19.72 % 23.93 %	3.42 % 3.94 %
Health	33773 33648	26320 24512	6392 7806	1061 1330	77.93 % 72.85 %	18.93 % 23.20 %	3.14 % 3.95 %
Pets	33798 33917	27763 26190	5066 6463	969 1264	82.14 % 77.22 %	14.99 % 19.06 %	2.87 % 3.73 %
Sport & Fitness	33732 33488	26715 24798	5946 7280	1071 1410	79.20 % 74.05 %	17.63 % 21.74 %	3.18 % 4.21 %
Job & Career	33358 33669	26108 24712	6147 7603	1103 1354	78.27 % 73.40 %	18.43 % 22.58 %	3.31 % 4.02 %
Dating	33617 33860	25499 23954	7078 8484	1040 1422	75.85 % 70.74 %	21.05 % 25.06 %	3.09 % 4.20 %
Other	33452 34045	27524 26272	4975 6602	953 1171	82.28 % 77.17 %	14.87 % 19.39 %	2.85 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43164 43756	33042 31407	8684 10618	1438 1731	76.55 % 71.78 %	20.12 % 24.27 %	3.33 % 3.96 %
Outlook Mail	42586 43038	33138 31259	8068 10010	1380 1769	77.81 % 72.63 %	18.95 % 23.26 %	3.24 % 4.11 %
Yahoo Mail	42840 42807	34253 32126	7322 9084	1265 1597	79.96 % 75.05 %	17.09 % 21.22 %	2.95 % 3.73 %
AOL Mail	42384 42726	33853 31934	7230 9080	1301 1712	79.87 % 74.74 %	17.06 % 21.25 %	3.07 % 4.01 %
Mail.com	42676 42813	34713 32602	6799 8631	1164 1580	81.34 % 76.15 %	15.93 % 20.16 %	2.73 % 3.69 %
Yandex Mail	42841 43122	33599 31692	7844 9724	1398 1706	78.43 % 73.49 %	18.31 % 22.55 %	3.26 % 3.96 %
GMX Mail	42305 42698	34211 32354	6912 8797	1182 1547	80.87 % 75.77 %	16.34 % 20.60 %	2.79 % 3.62 %
Zoho Mail	43037 42887	35229 33071	6654 8330	1154 1486	81.86 % 77.11 %	15.46 % 19.42 %	2.68 % 3.46 %
ProtonMail	43394 42457	35599 32713	6695 8268	1100 1476	82.04 % 77.05 %	15.43 % 19.47 %	2.53 % 3.48 %
Custom Mail	42222 42797	35146 33318	6003 7965	1073 1514	83.24 % 77.85 %	14.22 % 18.61 %	2.54 % 3.54 %
iCloud Mail	3384 3429	2660 2517	559 717	165 195	78.61 % 73.40 %	16.52 % 20.91 %	4.88 % 5.69 %
Tuta	3534 3405	3036 2711	403 543	95 151	85.91 % 79.62 %	11.40 % 15.95 %	2.69 % 4.43 %
Juno.com	3375 3455	2921 2797	356 521	98 137	86.55 % 80.96 %	10.55 % 15.08 %	2.90 % 3.97 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.