CampaignMonitor and SendPulse Email Deliverability Comparison

CampaignMonitor

SendPulse

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.221 65.508	50.522 50.749	13.308 13.326	1.391 1.433

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.46 % 77.47 %	20.40 % 20.34 %	2.13 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5244 5110	4070 3956	1061 1033	113 121	77.61 % 77.42 %	20.23 % 20.22 %	2.15 % 2.37 %
Elektronics	5223 4993	3994 3891	1117 1001	112 101	76.47 % 77.93 %	21.39 % 20.05 %	2.14 % 2.02 %
Entertainment	4979 5087	3862 3928	1015 1042	102 117	77.57 % 77.22 %	20.39 % 20.48 %	2.05 % 2.30 %
Cosmetics & Beauty	5137 4972	4025 3935	1011 935	101 102	78.35 % 79.14 %	19.68 % 18.81 %	1.97 % 2.05 %
Food & Drink	5047 5122	3894 3924	1052 1087	101 111	77.15 % 76.61 %	20.84 % 21.22 %	2.00 % 2.17 %
Home & Garden	4939 5188	3799 3966	1033 1112	107 110	76.92 % 76.45 %	20.92 % 21.43 %	2.17 % 2.12 %
Finance	5045 5143	4043 4171	884 860	118 112	80.14 % 81.10 %	17.52 % 16.72 %	2.34 % 2.18 %
Health	4903 4963	3992 3984	797 869	114 110	81.42 % 80.27 %	16.26 % 17.51 %	2.33 % 2.22 %
Pets	4935 5008	3814 3834	1012 1063	109 111	77.28 % 76.56 %	20.51 % 21.23 %	2.21 % 2.22 %
Sport & Fitness	5102 4897	3899 3767	1097 1023	106 107	76.42 % 76.92 %	21.50 % 20.89 %	2.08 % 2.19 %
Job & Career	4843 4967	3649 3695	1094 1157	100 115	75.35 % 74.39 %	22.59 % 23.29 %	2.06 % 2.32 %
Dating	4874 5056	3582 3710	1186 1234	106 112	73.49 % 73.38 %	24.33 % 24.41 %	2.17 % 2.22 %
Other	4950 5002	3899 3988	949 910	102 104	78.77 % 79.73 %	19.17 % 18.19 %	2.06 % 2.08 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4494 4771	3282 3501	1117 1170	95 100	73.03 % 73.38 %	24.86 % 24.52 %	2.11 % 2.10 %
Outlook Mail	4608 4644	3453 3536	1050 1011	105 97	74.93 % 76.14 %	22.79 % 21.77 %	2.28 % 2.09 %
Yahoo Mail	4711 4584	3606 3487	1007 994	98 103	76.54 % 76.07 %	21.38 % 21.68 %	2.08 % 2.25 %
AOL Mail	4830 4609	3694 3555	1035 958	101 96	76.48 % 77.13 %	21.43 % 20.79 %	2.09 % 2.08 %
Mail.com	4668 4745	3676 3739	897 902	95 104	78.75 % 78.80 %	19.22 % 19.01 %	2.04 % 2.19 %
Yandex Mail	4542 4680	3490 3599	954 984	98 97	76.84 % 76.90 %	21.00 % 21.03 %	2.16 % 2.07 %
GMX Mail	4580 4637	3461 3493	1028 1034	91 110	75.57 % 75.33 %	22.45 % 22.30 %	1.99 % 2.37 %
Zoho Mail	4790 4629	3801 3620	883 913	106 96	79.35 % 78.20 %	18.43 % 19.72 %	2.21 % 2.07 %
ProtonMail	4708 4869	3742 3895	856 861	110 113	79.48 % 80.00 %	18.18 % 17.68 %	2.34 % 2.32 %
Custom Mail	4551 4535	3664 3639	795 797	92 99	80.51 % 80.24 %	17.47 % 17.57 %	2.02 % 2.18 %
iCloud Mail	4549 4715	3355 3452	1097 1163	97 100	73.75 % 73.21 %	24.12 % 24.67 %	2.13 % 2.12 %
Tuta	4777 4662	3784 3731	894 825	99 106	79.21 % 80.03 %	18.71 % 17.70 %	2.07 % 2.27 %
Juno.com	4921 4745	3939 3766	874 869	108 110	80.04 % 79.37 %	17.76 % 18.31 %	2.19 % 2.32 %
Mailfence	4492 4683	3575 3736	821 845	96 102	79.59 % 79.78 %	18.28 % 18.04 %	2.14 % 2.18 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.