CampaignMonitor and SendPulse Email Deliverability Comparison

CampaignMonitor

SendPulse

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.293 65.521	50.958 50.907	13.015 13.179	1.320 1.435

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.05 % 77.70 %	19.93 % 20.11 %	2.02 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5020 4961	3919 3876	994 976	107 109	78.07 % 78.13 %	19.80 % 19.67 %	2.13 % 2.20 %
Elektronics	5236 4951	4051 3874	1073 974	112 103	77.37 % 78.25 %	20.49 % 19.67 %	2.14 % 2.08 %
Entertainment	5088 5077	3969 3934	1014 1030	105 113	78.01 % 77.49 %	19.93 % 20.29 %	2.06 % 2.23 %
Cosmetics & Beauty	5233 5054	4143 3971	992 973	98 110	79.17 % 78.57 %	18.96 % 19.25 %	1.87 % 2.18 %
Food & Drink	5174 5089	4021 3929	1056 1048	97 112	77.72 % 77.21 %	20.41 % 20.59 %	1.87 % 2.20 %
Home & Garden	4985 5184	3871 3978	1017 1090	97 116	77.65 % 76.74 %	20.40 % 21.03 %	1.95 % 2.24 %
Finance	4989 5048	4025 4090	856 851	108 107	80.68 % 81.02 %	17.16 % 16.86 %	2.16 % 2.12 %
Health	4911 5057	4017 4087	785 850	109 120	81.80 % 80.82 %	15.98 % 16.81 %	2.22 % 2.37 %
Pets	4962 4983	3860 3812	1005 1064	97 107	77.79 % 76.50 %	20.25 % 21.35 %	1.95 % 2.15 %
Sport & Fitness	4982 4837	3844 3733	1032 998	106 106	77.16 % 77.18 %	20.71 % 20.63 %	2.13 % 2.19 %
Job & Career	4950 5053	3752 3779	1099 1168	99 106	75.80 % 74.79 %	22.20 % 23.11 %	2.00 % 2.10 %
Dating	4948 5039	3642 3706	1213 1225	93 108	73.61 % 73.55 %	24.51 % 24.31 %	1.88 % 2.14 %
Other	4815 5188	3844 4138	879 932	92 118	79.83 % 79.76 %	18.26 % 17.96 %	1.91 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4649 4730	3433 3484	1120 1153	96 93	73.84 % 73.66 %	24.09 % 24.38 %	2.06 % 1.97 %
Outlook Mail	4767 4582	3618 3492	1052 991	97 99	75.90 % 76.21 %	22.07 % 21.63 %	2.03 % 2.16 %
Yahoo Mail	4593 4631	3558 3546	940 976	95 109	77.47 % 76.57 %	20.47 % 21.08 %	2.07 % 2.35 %
AOL Mail	4641 4770	3583 3701	966 966	92 103	77.20 % 77.59 %	20.81 % 20.25 %	1.98 % 2.16 %
Mail.com	4691 4783	3707 3763	892 911	92 109	79.02 % 78.67 %	19.02 % 19.05 %	1.96 % 2.28 %
Yandex Mail	4491 4563	3462 3505	934 962	95 96	77.09 % 76.81 %	20.80 % 21.08 %	2.12 % 2.10 %
GMX Mail	4708 4712	3600 3565	1017 1039	91 108	76.47 % 75.66 %	21.60 % 22.05 %	1.93 % 2.29 %
Zoho Mail	4719 4706	3752 3713	874 896	93 97	79.51 % 78.90 %	18.52 % 19.04 %	1.97 % 2.06 %
ProtonMail	4715 4718	3769 3802	845 802	101 114	79.94 % 80.58 %	17.92 % 17.00 %	2.14 % 2.42 %
Custom Mail	4723 4638	3829 3743	804 803	90 92	81.07 % 80.70 %	17.02 % 17.31 %	1.91 % 1.98 %
iCloud Mail	4569 4689	3396 3459	1081 1131	92 99	74.33 % 73.77 %	23.66 % 24.12 %	2.01 % 2.11 %
Tuta	4713 4589	3749 3638	868 848	96 103	79.55 % 79.28 %	18.42 % 18.48 %	2.04 % 2.24 %
Juno.com	4754 4703	3830 3751	827 848	97 104	80.56 % 79.76 %	17.40 % 18.03 %	2.04 % 2.21 %
Mailfence	4560 4707	3672 3745	795 853	93 109	80.53 % 79.56 %	17.43 % 18.12 %	2.04 % 2.32 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.