SendPulse and Brevo Email Deliverability Comparison

SendPulse

Brevo

In this comparison, the deliverability of SendPulse and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.521 65.578	50.907 51.753	13.179 12.631	1.435 1.194

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.70 % 78.92 %	20.11 % 19.26 %	2.19 % 1.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4961 5182	3876 4097	976 996	109 89	78.13 % 79.06 %	19.67 % 19.22 %	2.20 % 1.72 %
Elektronics	4951 5040	3874 4045	974 899	103 96	78.25 % 80.26 %	19.67 % 17.84 %	2.08 % 1.90 %
Entertainment	5077 4982	3934 3910	1030 980	113 92	77.49 % 78.48 %	20.29 % 19.67 %	2.23 % 1.85 %
Cosmetics & Beauty	5054 5151	3971 4082	973 982	110 87	78.57 % 79.25 %	19.25 % 19.06 %	2.18 % 1.69 %
Food & Drink	5089 4897	3929 3839	1048 967	112 91	77.21 % 78.39 %	20.59 % 19.75 %	2.20 % 1.86 %
Home & Garden	5184 5029	3978 3953	1090 984	116 92	76.74 % 78.60 %	21.03 % 19.57 %	2.24 % 1.83 %
Finance	5048 4812	4090 3960	851 770	107 82	81.02 % 82.29 %	16.86 % 16.00 %	2.12 % 1.70 %
Health	5057 5213	4087 4301	850 814	120 98	80.82 % 82.51 %	16.81 % 15.61 %	2.37 % 1.88 %
Pets	4983 4967	3812 3872	1064 1007	107 88	76.50 % 77.95 %	21.35 % 20.27 %	2.15 % 1.77 %
Sport & Fitness	4837 5093	3733 3996	998 1003	106 94	77.18 % 78.46 %	20.63 % 19.69 %	2.19 % 1.85 %
Job & Career	5053 5138	3779 3893	1168 1145	106 100	74.79 % 75.77 %	23.11 % 22.28 %	2.10 % 1.95 %
Dating	5039 5156	3706 3875	1225 1185	108 96	73.55 % 75.16 %	24.31 % 22.98 %	2.14 % 1.86 %
Other	5188 4918	4138 3930	932 899	118 89	79.76 % 79.91 %	17.96 % 18.28 %	2.27 % 1.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4730 4637	3484 3495	1153 1051	93 91	73.66 % 75.37 %	24.38 % 22.67 %	1.97 % 1.96 %
Outlook Mail	4582 4702	3492 3636	991 984	99 82	76.21 % 77.33 %	21.63 % 20.93 %	2.16 % 1.74 %
Yahoo Mail	4631 4771	3546 3739	976 946	109 86	76.57 % 78.37 %	21.08 % 19.83 %	2.35 % 1.80 %
AOL Mail	4770 4770	3701 3738	966 949	103 83	77.59 % 78.36 %	20.25 % 19.90 %	2.16 % 1.74 %
Mail.com	4783 4638	3763 3689	911 856	109 93	78.67 % 79.54 %	19.05 % 18.46 %	2.28 % 2.01 %
Yandex Mail	4563 4560	3505 3546	962 932	96 82	76.81 % 77.76 %	21.08 % 20.44 %	2.10 % 1.80 %
GMX Mail	4712 4698	3565 3639	1039 982	108 77	75.66 % 77.46 %	22.05 % 20.90 %	2.29 % 1.64 %
Zoho Mail	4706 4680	3713 3753	896 841	97 86	78.90 % 80.19 %	19.04 % 17.97 %	2.06 % 1.84 %
ProtonMail	4718 4616	3802 3733	802 801	114 82	80.58 % 80.87 %	17.00 % 17.35 %	2.42 % 1.78 %
Custom Mail	4638 4908	3743 4036	803 781	92 91	80.70 % 82.23 %	17.31 % 15.91 %	1.98 % 1.85 %
iCloud Mail	4689 4575	3459 3430	1131 1059	99 86	73.77 % 74.97 %	24.12 % 23.15 %	2.11 % 1.88 %
Tuta	4589 4778	3638 3894	848 801	103 83	79.28 % 81.50 %	18.48 % 16.76 %	2.24 % 1.74 %
Juno.com	4703 4482	3751 3593	848 809	104 80	79.76 % 80.17 %	18.03 % 18.05 %	2.21 % 1.78 %
Mailfence	4707 4763	3745 3832	853 839	109 92	79.56 % 80.45 %	18.12 % 17.61 %	2.32 % 1.93 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.