SendPulse and Brevo Email Deliverability Comparison

SendPulse

Brevo

In this comparison, the deliverability of SendPulse and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.866 65.068	49.863 51.364	13.095 12.830	1.481 1.406

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.07 % 78.94 %	20.50 % 19.72 %	2.32 % 2.16 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4826 4918	3760 3866	994 991	119 100	77.91 % 78.61 %	20.60 % 20.15 %	2.47 % 2.03 %
Elektronics	4895 5108	3863 4072	961 959	113 111	78.92 % 79.72 %	19.63 % 18.77 %	2.31 % 2.17 %
Entertainment	4989 4998	3896 3906	1021 1030	120 107	78.09 % 78.15 %	20.47 % 20.61 %	2.41 % 2.14 %
Cosmetics & Beauty	4767 4918	3767 3916	935 937	105 107	79.02 % 79.63 %	19.61 % 19.05 %	2.20 % 2.18 %
Food & Drink	5000 4946	3851 3896	1051 1000	113 107	77.02 % 78.77 %	21.02 % 20.22 %	2.26 % 2.16 %
Home & Garden	4925 5130	3804 4022	1073 1037	107 111	77.24 % 78.40 %	21.79 % 20.21 %	2.17 % 2.16 %
Finance	4953 4974	3990 4052	876 862	112 106	80.56 % 81.46 %	17.69 % 17.33 %	2.26 % 2.13 %
Health	4858 5111	3896 4147	902 884	112 120	80.20 % 81.14 %	18.57 % 17.30 %	2.31 % 2.35 %
Pets	5100 4854	3973 3792	1080 979	128 101	77.90 % 78.12 %	21.18 % 20.17 %	2.51 % 2.08 %
Sport & Fitness	4929 5130	3834 4034	1045 1027	114 114	77.78 % 78.64 %	21.20 % 20.02 %	2.31 % 2.22 %
Job & Career	4885 5083	3714 3906	1093 1109	119 113	76.03 % 76.84 %	22.37 % 21.82 %	2.44 % 2.22 %
Dating	4988 5012	3750 3839	1152 1113	116 98	75.18 % 76.60 %	23.10 % 22.21 %	2.33 % 1.96 %
Other	4751 4886	3765 3916	912 902	103 111	79.25 % 80.15 %	19.20 % 18.46 %	2.17 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4690 4718	3519 3613	1089 1060	111 103	75.03 % 76.58 %	23.22 % 22.47 %	2.37 % 2.18 %
Outlook Mail	4558 4782	3517 3723	989 1000	100 93	77.16 % 77.85 %	21.70 % 20.91 %	2.19 % 1.94 %
Yahoo Mail	4672 4745	3605 3724	1002 972	107 102	77.16 % 78.48 %	21.45 % 20.48 %	2.29 % 2.15 %
AOL Mail	4705 4674	3676 3671	980 928	99 105	78.13 % 78.54 %	20.83 % 19.85 %	2.10 % 2.25 %
Mail.com	4698 4983	3720 3975	906 928	113 114	79.18 % 79.77 %	19.28 % 18.62 %	2.41 % 2.29 %
Yandex Mail	4668 4814	3634 3774	967 993	106 107	77.85 % 78.40 %	20.72 % 20.63 %	2.27 % 2.22 %
GMX Mail	4553 4634	3512 3587	983 975	111 103	77.14 % 77.41 %	21.59 % 21.04 %	2.44 % 2.22 %
Zoho Mail	4794 4705	3754 3768	982 870	113 101	78.31 % 80.09 %	20.48 % 18.49 %	2.36 % 2.15 %
ProtonMail	4826 4758	3869 3827	876 870	121 111	80.17 % 80.43 %	18.15 % 18.28 %	2.51 % 2.33 %
Custom Mail	4377 4799	3502 3887	802 845	100 100	80.01 % 81.00 %	18.32 % 17.61 %	2.28 % 2.08 %
iCloud Mail	4607 5008	3439 3825	1090 1104	103 110	74.65 % 76.38 %	23.66 % 22.04 %	2.24 % 2.20 %
Tuta	4770 4715	3822 3786	898 870	108 96	80.13 % 80.30 %	18.83 % 18.45 %	2.26 % 2.04 %
Juno.com	4781 4721	3765 3792	966 875	116 101	78.75 % 80.32 %	20.20 % 18.53 %	2.43 % 2.14 %
Mailfence	3167 3012	2529 2412	565 540	73 60	79.85 % 80.08 %	17.84 % 17.93 %	2.31 % 1.99 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.