SendPulse and Brevo Email Deliverability Comparison

SendPulse

Brevo

In this comparison, the deliverability of SendPulse and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.719 65.359	50.459 51.606	13.109 12.735	1.463 1.306

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.97 % 78.96 %	20.26 % 19.48 %	2.26 % 2.00 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4975 5014	3878 3945	1008 994	122 93	77.95 % 78.68 %	20.26 % 19.82 %	2.45 % 1.85 %
Elektronics	4947 5092	3896 4074	961 947	107 102	78.75 % 80.01 %	19.43 % 18.60 %	2.16 % 2.00 %
Entertainment	5003 4934	3894 3860	1014 1005	118 99	77.83 % 78.23 %	20.27 % 20.37 %	2.36 % 2.01 %
Cosmetics & Beauty	4875 5064	3863 4028	916 956	100 98	79.24 % 79.54 %	18.79 % 18.88 %	2.05 % 1.94 %
Food & Drink	5122 4890	3957 3853	1082 970	112 98	77.25 % 78.79 %	21.12 % 19.84 %	2.19 % 2.00 %
Home & Garden	5079 5163	3910 4040	1095 1040	109 106	76.98 % 78.25 %	21.56 % 20.14 %	2.15 % 2.05 %
Finance	5067 4876	4097 4002	874 807	113 97	80.86 % 82.08 %	17.25 % 16.55 %	2.23 % 1.99 %
Health	4902 5228	3931 4284	881 859	110 115	80.19 % 81.94 %	17.97 % 16.43 %	2.24 % 2.20 %
Pets	5090 4797	3941 3735	1066 969	118 93	77.43 % 77.86 %	20.94 % 20.20 %	2.32 % 1.94 %
Sport & Fitness	4914 5157	3811 4043	1035 1045	113 104	77.55 % 78.40 %	21.06 % 20.26 %	2.30 % 2.02 %
Job & Career	4895 5102	3699 3896	1106 1114	116 107	75.57 % 76.36 %	22.59 % 21.83 %	2.37 % 2.10 %
Dating	5053 5040	3765 3817	1180 1135	118 89	74.51 % 75.73 %	23.35 % 22.52 %	2.34 % 1.77 %
Other	4797 5002	3817 4029	891 894	107 105	79.57 % 80.55 %	18.57 % 17.87 %	2.23 % 2.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4730 4721	3520 3588	1124 1066	104 96	74.42 % 76.00 %	23.76 % 22.58 %	2.20 % 2.03 %
Outlook Mail	4557 4768	3490 3709	998 997	98 89	76.59 % 77.79 %	21.90 % 20.91 %	2.15 % 1.87 %
Yahoo Mail	4628 4755	3555 3738	989 954	109 96	76.82 % 78.61 %	21.37 % 20.06 %	2.36 % 2.02 %
AOL Mail	4716 4612	3682 3622	975 910	98 93	78.07 % 78.53 %	20.67 % 19.73 %	2.08 % 2.02 %
Mail.com	4720 4872	3740 3882	892 897	107 104	79.24 % 79.68 %	18.90 % 18.41 %	2.27 % 2.13 %
Yandex Mail	4658 4755	3608 3714	960 974	102 97	77.46 % 78.11 %	20.61 % 20.48 %	2.19 % 2.04 %
GMX Mail	4638 4684	3542 3623	1003 983	111 92	76.37 % 77.35 %	21.63 % 20.99 %	2.39 % 1.96 %
Zoho Mail	4746 4711	3731 3771	950 857	102 96	78.61 % 80.05 %	20.02 % 18.19 %	2.15 % 2.04 %
ProtonMail	4892 4654	3929 3761	867 817	117 99	80.31 % 80.81 %	17.72 % 17.55 %	2.39 % 2.13 %
Custom Mail	4415 4750	3548 3883	784 800	99 94	80.36 % 81.75 %	17.76 % 16.84 %	2.24 % 1.98 %
iCloud Mail	4685 4883	3481 3712	1122 1103	104 96	74.30 % 76.02 %	23.95 % 22.59 %	2.22 % 1.97 %
Tuta	4685 4720	3760 3797	848 857	108 91	80.26 % 80.44 %	18.10 % 18.16 %	2.31 % 1.93 %
Juno.com	4714 4587	3738 3687	887 826	114 89	79.30 % 80.38 %	18.82 % 18.01 %	2.42 % 1.94 %
Mailfence	3935 3887	3135 3119	710 694	90 74	79.67 % 80.24 %	18.04 % 17.85 %	2.29 % 1.90 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.