SendPulse and Brevo Email Deliverability Comparison

SendPulse

Brevo

In this comparison, the deliverability of SendPulse and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.508 65.773	50.749 51.817	13.326 12.742	1.433 1.214

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.47 % 78.78 %	20.34 % 19.37 %	2.19 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5110 5098	3956 4004	1033 1005	121 89	77.42 % 78.54 %	20.22 % 19.71 %	2.37 % 1.75 %
Elektronics	4993 5027	3891 4033	1001 900	101 94	77.93 % 80.23 %	20.05 % 17.90 %	2.02 % 1.87 %
Entertainment	5087 4956	3928 3874	1042 990	117 92	77.22 % 78.17 %	20.48 % 19.98 %	2.30 % 1.86 %
Cosmetics & Beauty	4972 5185	3935 4113	935 981	102 91	79.14 % 79.32 %	18.81 % 18.92 %	2.05 % 1.76 %
Food & Drink	5122 4881	3924 3831	1087 960	111 90	76.61 % 78.49 %	21.22 % 19.67 %	2.17 % 1.84 %
Home & Garden	5188 5066	3966 3952	1112 1017	110 97	76.45 % 78.01 %	21.43 % 20.08 %	2.12 % 1.91 %
Finance	5143 4793	4171 3944	860 765	112 84	81.10 % 82.29 %	16.72 % 15.96 %	2.18 % 1.75 %
Health	4963 5258	3984 4319	869 834	110 105	80.27 % 82.14 %	17.51 % 15.86 %	2.22 % 2.00 %
Pets	5008 4920	3834 3831	1063 1000	111 89	76.56 % 77.87 %	21.23 % 20.33 %	2.22 % 1.81 %
Sport & Fitness	4897 5293	3767 4141	1023 1054	107 98	76.92 % 78.24 %	20.89 % 19.91 %	2.19 % 1.85 %
Job & Career	4967 5193	3695 3925	1157 1164	115 104	74.39 % 75.58 %	23.29 % 22.41 %	2.32 % 2.00 %
Dating	5056 5104	3710 3831	1234 1185	112 88	73.38 % 75.06 %	24.41 % 23.22 %	2.22 % 1.72 %
Other	5002 4999	3988 4019	910 887	104 93	79.73 % 80.40 %	18.19 % 17.74 %	2.08 % 1.86 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4771 4652	3501 3486	1170 1073	100 93	73.38 % 74.94 %	24.52 % 23.07 %	2.10 % 2.00 %
Outlook Mail	4644 4710	3536 3630	1011 997	97 83	76.14 % 77.07 %	21.77 % 21.17 %	2.09 % 1.76 %
Yahoo Mail	4584 4766	3487 3727	994 951	103 88	76.07 % 78.20 %	21.68 % 19.95 %	2.25 % 1.85 %
AOL Mail	4609 4563	3555 3577	958 905	96 81	77.13 % 78.39 %	20.79 % 19.83 %	2.08 % 1.78 %
Mail.com	4745 4838	3739 3851	902 893	104 94	78.80 % 79.60 %	19.01 % 18.46 %	2.19 % 1.94 %
Yandex Mail	4680 4670	3599 3629	984 956	97 85	76.90 % 77.71 %	21.03 % 20.47 %	2.07 % 1.82 %
GMX Mail	4637 4708	3493 3635	1034 988	110 85	75.33 % 77.21 %	22.30 % 20.99 %	2.37 % 1.81 %
Zoho Mail	4629 4698	3620 3763	913 850	96 85	78.20 % 80.10 %	19.72 % 18.09 %	2.07 % 1.81 %
ProtonMail	4869 4601	3895 3722	861 790	113 89	80.00 % 80.90 %	17.68 % 17.17 %	2.32 % 1.93 %
Custom Mail	4535 4813	3639 3948	797 774	99 91	80.24 % 82.03 %	17.57 % 16.08 %	2.18 % 1.89 %
iCloud Mail	4715 4752	3452 3560	1163 1104	100 88	73.21 % 74.92 %	24.67 % 23.23 %	2.12 % 1.85 %
Tuta	4662 4731	3731 3821	825 825	106 85	80.03 % 80.77 %	17.70 % 17.44 %	2.27 % 1.80 %
Juno.com	4745 4601	3766 3701	869 818	110 82	79.37 % 80.44 %	18.31 % 17.78 %	2.32 % 1.78 %
Mailfence	4683 4670	3736 3767	845 818	102 85	79.78 % 80.66 %	18.04 % 17.52 %	2.18 % 1.82 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.