SendPulse and Brevo Email Deliverability Comparison

SendPulse

Brevo

In this comparison, the deliverability of SendPulse and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.266 76.447	59.089 59.594	15.514 15.255	1.663 1.598

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.48 % 77.95 %	20.34 % 19.96 %	2.18 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5690 6165	4429 4799	1131 1245	130 121	77.84 % 77.84 %	19.88 % 20.19 %	2.28 % 1.96 %
Elektronics	5638 5801	4361 4574	1156 1101	121 126	77.35 % 78.85 %	20.50 % 18.98 %	2.15 % 2.17 %
Entertainment	5928 5935	4585 4609	1216 1192	127 134	77.34 % 77.66 %	20.51 % 20.08 %	2.14 % 2.26 %
Cosmetics & Beauty	5965 5909	4648 4630	1186 1161	131 118	77.92 % 78.36 %	19.88 % 19.65 %	2.20 % 2.00 %
Food & Drink	5717 5925	4403 4616	1193 1193	121 116	77.02 % 77.91 %	20.87 % 20.14 %	2.12 % 1.96 %
Home & Garden	6123 5736	4724 4462	1256 1152	143 122	77.15 % 77.79 %	20.51 % 20.08 %	2.34 % 2.13 %
Finance	5877 5654	4747 4601	1004 940	126 113	80.77 % 81.38 %	17.08 % 16.63 %	2.14 % 2.00 %
Health	5887 6047	4709 4937	1039 979	139 131	79.99 % 81.64 %	17.65 % 16.19 %	2.36 % 2.17 %
Pets	5851 5834	4514 4482	1216 1227	121 125	77.15 % 76.83 %	20.78 % 21.03 %	2.07 % 2.14 %
Sport & Fitness	5673 5875	4392 4543	1159 1212	122 120	77.42 % 77.33 %	20.43 % 20.63 %	2.15 % 2.04 %
Job & Career	6013 5936	4496 4491	1391 1322	126 123	74.77 % 75.66 %	23.13 % 22.27 %	2.10 % 2.07 %
Dating	5915 5913	4331 4362	1465 1420	119 131	73.22 % 73.77 %	24.77 % 24.01 %	2.01 % 2.22 %
Other	5989 5717	4750 4488	1102 1111	137 118	79.31 % 78.50 %	18.40 % 19.43 %	2.29 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5410 5180	3993 3872	1310 1195	107 113	73.81 % 74.75 %	24.21 % 23.07 %	1.98 % 2.18 %
Outlook Mail	5464 5386	4106 4124	1238 1162	120 100	75.15 % 76.57 %	22.66 % 21.57 %	2.20 % 1.86 %
Yahoo Mail	5363 5563	4088 4313	1147 1138	128 112	76.23 % 77.53 %	21.39 % 20.46 %	2.39 % 2.01 %
AOL Mail	5454 5600	4191 4324	1146 1161	117 115	76.84 % 77.21 %	21.01 % 20.73 %	2.15 % 2.05 %
Mail.com	5439 5495	4287 4306	1033 1068	119 121	78.82 % 78.36 %	18.99 % 19.44 %	2.19 % 2.20 %
Yandex Mail	5348 5331	4062 4106	1169 1113	117 112	75.95 % 77.02 %	21.86 % 20.88 %	2.19 % 2.10 %
GMX Mail	5527 5458	4190 4182	1223 1165	114 111	75.81 % 76.62 %	22.13 % 21.34 %	2.06 % 2.03 %
Zoho Mail	5436 5570	4302 4387	1024 1064	110 119	79.14 % 78.76 %	18.84 % 19.10 %	2.02 % 2.14 %
ProtonMail	5477 5380	4395 4308	953 970	129 102	80.24 % 80.07 %	17.40 % 18.03 %	2.36 % 1.90 %
Custom Mail	5440 5522	4367 4487	966 917	107 118	80.28 % 81.26 %	17.76 % 16.61 %	1.97 % 2.14 %
iCloud Mail	5428 5350	4012 3971	1299 1265	117 114	73.91 % 74.22 %	23.93 % 23.64 %	2.16 % 2.13 %
Tuta	5439 5490	4318 4399	991 980	130 111	79.39 % 80.13 %	18.22 % 17.85 %	2.39 % 2.02 %
Juno.com	5435 5294	4351 4205	962 971	122 118	80.06 % 79.43 %	17.70 % 18.34 %	2.24 % 2.23 %
Mailfence	5606 5828	4427 4610	1053 1086	126 132	78.97 % 79.10 %	18.78 % 18.63 %	2.25 % 2.26 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.