SendPulse and Brevo Email Deliverability Comparison

SendPulse

Brevo

In this comparison, the deliverability of SendPulse and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.163 76.599	59.199 59.740	15.314 15.263	1.650 1.596

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.73 % 77.99 %	20.11 % 19.93 %	2.17 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5710 6220	4458 4836	1122 1257	130 127	78.07 % 77.75 %	19.65 % 20.21 %	2.28 % 2.04 %
Elektronics	5611 5786	4377 4580	1117 1078	117 128	78.01 % 79.16 %	19.91 % 18.63 %	2.09 % 2.21 %
Entertainment	5959 5998	4632 4669	1195 1193	132 136	77.73 % 77.84 %	20.05 % 19.89 %	2.22 % 2.27 %
Cosmetics & Beauty	5900 5849	4625 4575	1150 1165	125 109	78.39 % 78.22 %	19.49 % 19.92 %	2.12 % 1.86 %
Food & Drink	5778 5894	4442 4598	1211 1176	125 120	76.88 % 78.01 %	20.96 % 19.95 %	2.16 % 2.04 %
Home & Garden	6048 5783	4659 4504	1254 1157	135 122	77.03 % 77.88 %	20.73 % 20.01 %	2.23 % 2.11 %
Finance	5882 5673	4780 4617	980 946	122 110	81.26 % 81.39 %	16.66 % 16.68 %	2.07 % 1.94 %
Health	5858 6113	4721 4994	1002 987	135 132	80.59 % 81.69 %	17.10 % 16.15 %	2.30 % 2.16 %
Pets	5837 5881	4497 4526	1218 1233	122 122	77.04 % 76.96 %	20.87 % 20.97 %	2.09 % 2.07 %
Sport & Fitness	5742 5830	4438 4503	1176 1204	128 123	77.29 % 77.24 %	20.48 % 20.65 %	2.23 % 2.11 %
Job & Career	5909 5877	4421 4448	1365 1308	123 121	74.82 % 75.68 %	23.10 % 22.26 %	2.08 % 2.06 %
Dating	5895 5955	4349 4378	1429 1450	117 127	73.77 % 73.52 %	24.24 % 24.35 %	1.98 % 2.13 %
Other	6034 5740	4800 4512	1095 1109	139 119	79.55 % 78.61 %	18.15 % 19.32 %	2.30 % 2.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5443 5291	4037 3956	1298 1218	108 117	74.17 % 74.77 %	23.85 % 23.02 %	1.98 % 2.21 %
Outlook Mail	5379 5479	4066 4183	1200 1191	113 105	75.59 % 76.35 %	22.31 % 21.74 %	2.10 % 1.92 %
Yahoo Mail	5400 5528	4136 4284	1135 1133	129 111	76.59 % 77.50 %	21.02 % 20.50 %	2.39 % 2.01 %
AOL Mail	5473 5615	4227 4344	1130 1154	116 117	77.23 % 77.36 %	20.65 % 20.55 %	2.12 % 2.08 %
Mail.com	5462 5527	4310 4348	1033 1054	119 125	78.91 % 78.67 %	18.91 % 19.07 %	2.18 % 2.26 %
Yandex Mail	5257 5285	4024 4064	1120 1114	113 107	76.55 % 76.90 %	21.30 % 21.08 %	2.15 % 2.02 %
GMX Mail	5518 5521	4189 4231	1211 1179	118 111	75.92 % 76.63 %	21.95 % 21.35 %	2.14 % 2.01 %
Zoho Mail	5370 5514	4240 4347	1024 1045	106 122	78.96 % 78.84 %	19.07 % 18.95 %	1.97 % 2.21 %
ProtonMail	5554 5370	4459 4296	963 967	132 107	80.28 % 80.00 %	17.34 % 18.01 %	2.38 % 1.99 %
Custom Mail	5347 5515	4305 4490	934 908	108 117	80.51 % 81.41 %	17.47 % 16.46 %	2.02 % 2.12 %
iCloud Mail	5477 5429	4062 4041	1299 1273	116 115	74.16 % 74.43 %	23.72 % 23.45 %	2.12 % 2.12 %
Tuta	5462 5533	4341 4442	994 987	127 104	79.48 % 80.28 %	18.20 % 17.84 %	2.33 % 1.88 %
Juno.com	5448 5298	4362 4196	964 992	122 110	80.07 % 79.20 %	17.69 % 18.72 %	2.24 % 2.08 %
Mailfence	5573 5694	4441 4518	1009 1048	123 128	79.69 % 79.35 %	18.11 % 18.41 %	2.21 % 2.25 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.