SendPulse and Brevo Email Deliverability Comparison

SendPulse

Brevo

In this comparison, the deliverability of SendPulse and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.545 65.820	50.781 51.806	13.336 12.761	1.428 1.253

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.48 % 78.71 %	20.35 % 19.39 %	2.18 % 1.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5035 5172	3913 4073	1009 1008	113 91	77.72 % 78.75 %	20.04 % 19.49 %	2.24 % 1.76 %
Elektronics	4968 5042	3882 4032	991 909	95 101	78.14 % 79.97 %	19.95 % 18.03 %	1.91 % 2.00 %
Entertainment	5195 4959	4013 3875	1067 985	115 99	77.25 % 78.14 %	20.54 % 19.86 %	2.21 % 2.00 %
Cosmetics & Beauty	4954 5154	3908 4072	947 991	99 91	78.89 % 79.01 %	19.12 % 19.23 %	2.00 % 1.77 %
Food & Drink	5162 5019	3968 3939	1080 984	114 96	76.87 % 78.48 %	20.92 % 19.61 %	2.21 % 1.91 %
Home & Garden	5130 5010	3919 3906	1098 1009	113 95	76.39 % 77.96 %	21.40 % 20.14 %	2.20 % 1.90 %
Finance	5131 4754	4147 3909	871 757	113 88	80.82 % 82.23 %	16.98 % 15.92 %	2.20 % 1.85 %
Health	4987 5205	4009 4277	859 826	119 102	80.39 % 82.17 %	17.22 % 15.87 %	2.39 % 1.96 %
Pets	4996 4950	3809 3849	1077 1010	110 91	76.24 % 77.76 %	21.56 % 20.40 %	2.20 % 1.84 %
Sport & Fitness	4862 5244	3731 4105	1022 1039	109 100	76.74 % 78.28 %	21.02 % 19.81 %	2.24 % 1.91 %
Job & Career	5070 5199	3786 3930	1175 1162	109 107	74.67 % 75.59 %	23.18 % 22.35 %	2.15 % 2.06 %
Dating	4997 5190	3662 3893	1225 1200	110 97	73.28 % 75.01 %	24.51 % 23.12 %	2.20 % 1.87 %
Other	5058 4922	4034 3946	915 881	109 95	79.75 % 80.17 %	18.09 % 17.90 %	2.16 % 1.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4732 4591	3471 3447	1165 1050	96 94	73.35 % 75.08 %	24.62 % 22.87 %	2.03 % 2.05 %
Outlook Mail	4549 4712	3454 3633	999 995	96 84	75.93 % 77.10 %	21.96 % 21.12 %	2.11 % 1.78 %
Yahoo Mail	4638 4814	3525 3762	1008 962	105 90	76.00 % 78.15 %	21.73 % 19.98 %	2.26 % 1.87 %
AOL Mail	4717 4686	3639 3668	977 930	101 88	77.15 % 78.28 %	20.71 % 19.85 %	2.14 % 1.88 %
Mail.com	4769 4793	3748 3796	916 897	105 100	78.59 % 79.20 %	19.21 % 18.71 %	2.20 % 2.09 %
Yandex Mail	4566 4669	3508 3624	965 960	93 85	76.83 % 77.62 %	21.13 % 20.56 %	2.04 % 1.82 %
GMX Mail	4737 4666	3577 3601	1050 986	110 79	75.51 % 77.18 %	22.17 % 21.13 %	2.32 % 1.69 %
Zoho Mail	4659 4712	3659 3766	901 854	99 92	78.54 % 79.92 %	19.34 % 18.12 %	2.12 % 1.95 %
ProtonMail	4857 4649	3885 3743	858 816	114 90	79.99 % 80.51 %	17.67 % 17.55 %	2.35 % 1.94 %
Custom Mail	4631 4944	3700 4057	833 793	98 94	79.90 % 82.06 %	17.99 % 16.04 %	2.12 % 1.90 %
iCloud Mail	4644 4660	3430 3484	1117 1085	97 91	73.86 % 74.76 %	24.05 % 23.28 %	2.09 % 1.95 %
Tuta	4587 4650	3656 3766	827 798	104 86	79.70 % 80.99 %	18.03 % 17.16 %	2.27 % 1.85 %
Juno.com	4745 4538	3768 3654	872 798	105 86	79.41 % 80.52 %	18.38 % 17.58 %	2.21 % 1.90 %
Mailfence	4714 4736	3761 3805	848 837	105 94	79.78 % 80.34 %	17.99 % 17.67 %	2.23 % 1.98 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.