SendPulse and Brevo Email Deliverability Comparison

SendPulse

Brevo

In this comparison, the deliverability of SendPulse and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.294 76.540	58.803 59.424	15.719 15.476	1.772 1.640

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.07 % 77.64 %	20.60 % 20.22 %	2.32 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5685 6148	4390 4747	1157 1274	138 127	77.22 % 77.21 %	20.35 % 20.72 %	2.43 % 2.07 %
Elektronics	5616 5858	4308 4578	1170 1146	138 134	76.71 % 78.15 %	20.83 % 19.56 %	2.46 % 2.29 %
Entertainment	5869 5986	4518 4636	1219 1215	132 135	76.98 % 77.45 %	20.77 % 20.30 %	2.25 % 2.26 %
Cosmetics & Beauty	6038 5862	4671 4573	1221 1169	146 120	77.36 % 78.01 %	20.22 % 19.94 %	2.42 % 2.05 %
Food & Drink	5714 5934	4386 4600	1201 1214	127 120	76.76 % 77.52 %	21.02 % 20.46 %	2.22 % 2.02 %
Home & Garden	6021 5711	4627 4435	1244 1152	150 124	76.85 % 77.66 %	20.66 % 20.17 %	2.49 % 2.17 %
Finance	5828 5782	4693 4684	1003 979	132 119	80.53 % 81.01 %	17.21 % 16.93 %	2.26 % 2.06 %
Health	5935 6007	4739 4890	1050 986	146 131	79.85 % 81.41 %	17.69 % 16.41 %	2.46 % 2.18 %
Pets	5872 5843	4504 4488	1235 1232	133 123	76.70 % 76.81 %	21.03 % 21.09 %	2.26 % 2.11 %
Sport & Fitness	5628 5987	4323 4615	1178 1242	127 130	76.81 % 77.08 %	20.93 % 20.74 %	2.26 % 2.17 %
Job & Career	6073 5881	4516 4431	1418 1328	139 122	74.36 % 75.34 %	23.35 % 22.58 %	2.29 % 2.07 %
Dating	5989 5925	4370 4352	1493 1437	126 136	72.97 % 73.45 %	24.93 % 24.25 %	2.10 % 2.30 %
Other	6026 5616	4758 4395	1130 1102	138 119	78.96 % 78.26 %	18.75 % 19.62 %	2.29 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5491 5165	4026 3846	1343 1205	122 114	73.32 % 74.46 %	24.46 % 23.33 %	2.22 % 2.21 %
Outlook Mail	5429 5361	4069 4091	1235 1167	125 103	74.95 % 76.31 %	22.75 % 21.77 %	2.30 % 1.92 %
Yahoo Mail	5400 5541	4093 4276	1176 1148	131 117	75.80 % 77.17 %	21.78 % 20.72 %	2.43 % 2.11 %
AOL Mail	5475 5670	4183 4351	1163 1197	129 122	76.40 % 76.74 %	21.24 % 21.11 %	2.36 % 2.15 %
Mail.com	5368 5500	4214 4301	1027 1075	127 124	78.50 % 78.20 %	19.13 % 19.55 %	2.37 % 2.25 %
Yandex Mail	5335 5488	4024 4197	1186 1170	125 121	75.43 % 76.48 %	22.23 % 21.32 %	2.34 % 2.20 %
GMX Mail	5479 5359	4148 4084	1212 1160	119 115	75.71 % 76.21 %	22.12 % 21.65 %	2.17 % 2.15 %
Zoho Mail	5412 5524	4256 4339	1036 1065	120 120	78.64 % 78.55 %	19.14 % 19.28 %	2.22 % 2.17 %
ProtonMail	5485 5358	4385 4262	962 990	138 106	79.95 % 79.54 %	17.54 % 18.48 %	2.52 % 1.98 %
Custom Mail	5425 5549	4334 4487	978 944	113 118	79.89 % 80.86 %	18.03 % 17.01 %	2.08 % 2.13 %
iCloud Mail	5395 5464	3957 4030	1312 1315	126 119	73.35 % 73.76 %	24.32 % 24.07 %	2.34 % 2.18 %
Tuta	5543 5503	4374 4397	1034 994	135 112	78.91 % 79.90 %	18.65 % 18.06 %	2.44 % 2.04 %
Juno.com	5416 5312	4302 4227	984 966	130 119	79.43 % 79.57 %	18.17 % 18.19 %	2.40 % 2.24 %
Mailfence	5641 5746	4438 4536	1071 1080	132 130	78.67 % 78.94 %	18.99 % 18.80 %	2.34 % 2.26 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.