SendPulse and Brevo Email Deliverability Comparison

SendPulse

Brevo

In this comparison, the deliverability of SendPulse and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.413 65.773	50.605 51.947	13.318 12.612	1.490 1.214

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.36 % 78.98 %	20.36 % 19.18 %	2.28 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4925 5310	3834 4188	975 1031	116 91	77.85 % 78.87 %	19.80 % 19.42 %	2.36 % 1.71 %
Elektronics	4837 4997	3760 4000	974 894	103 103	77.73 % 80.05 %	20.14 % 17.89 %	2.13 % 2.06 %
Entertainment	5133 5126	3972 4035	1042 985	119 106	77.38 % 78.72 %	20.30 % 19.22 %	2.32 % 2.07 %
Cosmetics & Beauty	5104 5059	3989 4004	999 971	116 84	78.15 % 79.15 %	19.57 % 19.19 %	2.27 % 1.66 %
Food & Drink	5030 5005	3848 3959	1068 954	114 92	76.50 % 79.10 %	21.23 % 19.06 %	2.27 % 1.84 %
Home & Garden	5197 4981	3976 3924	1098 965	123 92	76.51 % 78.78 %	21.13 % 19.37 %	2.37 % 1.85 %
Finance	5065 4899	4088 4030	867 788	110 81	80.71 % 82.26 %	17.12 % 16.08 %	2.17 % 1.65 %
Health	5045 5262	4047 4349	877 812	121 101	80.22 % 82.65 %	17.38 % 15.43 %	2.40 % 1.92 %
Pets	5013 5104	3830 3974	1070 1034	113 96	76.40 % 77.86 %	21.34 % 20.26 %	2.25 % 1.88 %
Sport & Fitness	4848 5006	3735 3931	1001 984	112 91	77.04 % 78.53 %	20.65 % 19.66 %	2.31 % 1.82 %
Job & Career	4998 5023	3716 3848	1172 1083	110 92	74.35 % 76.61 %	23.45 % 21.56 %	2.20 % 1.83 %
Dating	5042 5092	3707 3802	1227 1196	108 94	73.52 % 74.67 %	24.34 % 23.49 %	2.14 % 1.85 %
Other	5176 4909	4103 3903	948 915	125 91	79.27 % 79.51 %	18.32 % 18.64 %	2.41 % 1.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4631 4598	3415 3472	1122 1032	94 94	73.74 % 75.51 %	24.23 % 22.44 %	2.03 % 2.04 %
Outlook Mail	4582 4698	3457 3634	1025 982	100 82	75.45 % 77.35 %	22.37 % 20.90 %	2.18 % 1.75 %
Yahoo Mail	4662 4820	3556 3785	988 946	118 89	76.28 % 78.53 %	21.19 % 19.63 %	2.53 % 1.85 %
AOL Mail	4734 4829	3649 3783	978 957	107 89	77.08 % 78.34 %	20.66 % 19.82 %	2.26 % 1.84 %
Mail.com	4723 4644	3708 3702	907 849	108 93	78.51 % 79.72 %	19.20 % 18.28 %	2.29 % 2.00 %
Yandex Mail	4519 4550	3449 3548	968 923	102 79	76.32 % 77.98 %	21.42 % 20.29 %	2.26 % 1.74 %
GMX Mail	4756 4763	3584 3695	1063 985	109 83	75.36 % 77.58 %	22.35 % 20.68 %	2.29 % 1.74 %
Zoho Mail	4605 4645	3620 3704	889 854	96 87	78.61 % 79.74 %	19.31 % 18.39 %	2.08 % 1.87 %
ProtonMail	4799 4659	3836 3761	841 816	122 82	79.93 % 80.73 %	17.52 % 17.51 %	2.54 % 1.76 %
Custom Mail	4531 4775	3631 3936	806 749	94 90	80.14 % 82.43 %	17.79 % 15.69 %	2.07 % 1.88 %
iCloud Mail	4763 4684	3516 3533	1142 1064	105 87	73.82 % 75.43 %	23.98 % 22.72 %	2.20 % 1.86 %
Tuta	4651 4752	3663 3864	876 806	112 82	78.76 % 81.31 %	18.83 % 16.96 %	2.41 % 1.73 %
Juno.com	4730 4549	3771 3657	847 811	112 81	79.73 % 80.39 %	17.91 % 17.83 %	2.37 % 1.78 %
Mailfence	4727 4807	3750 3873	866 838	111 96	79.33 % 80.57 %	18.32 % 17.43 %	2.35 % 2.00 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.