Brevo and SendPulse Email Deliverability Comparison

Brevo

SendPulse

In this comparison, the deliverability of Brevo and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.694 76.331	59.540 58.885	15.518 15.684	1.636 1.762

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 77.14 %	20.23 % 20.55 %	2.13 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6146 5701	4749 4397	1272 1168	125 136	77.27 % 77.13 %	20.70 % 20.49 %	2.03 % 2.39 %
Elektronics	5976 5683	4658 4364	1182 1181	136 138	77.95 % 76.79 %	19.78 % 20.78 %	2.28 % 2.43 %
Entertainment	6047 5767	4656 4431	1257 1205	134 131	77.00 % 76.83 %	20.79 % 20.89 %	2.22 % 2.27 %
Cosmetics & Beauty	5761 5984	4509 4619	1131 1225	121 140	78.27 % 77.19 %	19.63 % 20.47 %	2.10 % 2.34 %
Food & Drink	5989 5663	4644 4351	1224 1186	121 126	77.54 % 76.83 %	20.44 % 20.94 %	2.02 % 2.22 %
Home & Garden	5719 5869	4435 4521	1162 1205	122 143	77.55 % 77.03 %	20.32 % 20.53 %	2.13 % 2.44 %
Finance	5914 5836	4794 4713	997 993	123 130	81.06 % 80.76 %	16.86 % 17.02 %	2.08 % 2.23 %
Health	5996 6030	4889 4830	978 1055	129 145	81.54 % 80.10 %	16.31 % 17.50 %	2.15 % 2.40 %
Pets	5838 6023	4493 4644	1221 1240	124 139	76.96 % 77.10 %	20.91 % 20.59 %	2.12 % 2.31 %
Sport & Fitness	5824 5663	4484 4348	1212 1186	128 129	76.99 % 76.78 %	20.81 % 20.94 %	2.20 % 2.28 %
Job & Career	5877 6141	4436 4597	1321 1405	120 139	75.48 % 74.86 %	22.48 % 22.88 %	2.04 % 2.26 %
Dating	5956 6047	4368 4414	1455 1503	133 130	73.34 % 72.99 %	24.43 % 24.86 %	2.23 % 2.15 %
Other	5651 5924	4425 4656	1106 1132	120 136	78.30 % 78.60 %	19.57 % 19.11 %	2.12 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5276 5493	3939 4040	1226 1333	111 120	74.66 % 73.55 %	23.24 % 24.27 %	2.10 % 2.18 %
Outlook Mail	5355 5410	4086 4049	1164 1237	105 124	76.30 % 74.84 %	21.74 % 22.87 %	1.96 % 2.29 %
Yahoo Mail	5484 5466	4234 4147	1138 1190	112 129	77.21 % 75.87 %	20.75 % 21.77 %	2.04 % 2.36 %
AOL Mail	5734 5437	4401 4172	1205 1139	128 126	76.75 % 76.73 %	21.01 % 20.95 %	2.23 % 2.32 %
Mail.com	5428 5301	4257 4163	1048 1014	123 124	78.43 % 78.53 %	19.31 % 19.13 %	2.27 % 2.34 %
Yandex Mail	5461 5331	4172 4021	1166 1187	123 123	76.40 % 75.43 %	21.35 % 22.27 %	2.25 % 2.31 %
GMX Mail	5409 5449	4122 4126	1174 1205	113 118	76.21 % 75.72 %	21.70 % 22.11 %	2.09 % 2.17 %
Zoho Mail	5565 5544	4372 4368	1072 1053	121 123	78.56 % 78.79 %	19.26 % 18.99 %	2.17 % 2.22 %
ProtonMail	5375 5452	4274 4368	995 949	106 135	79.52 % 80.12 %	18.51 % 17.41 %	1.97 % 2.48 %
Custom Mail	5542 5361	4483 4278	941 974	118 109	80.89 % 79.80 %	16.98 % 18.17 %	2.13 % 2.03 %
iCloud Mail	5575 5400	4113 3973	1342 1298	120 129	73.78 % 73.57 %	24.07 % 24.04 %	2.15 % 2.39 %
Tuta	5508 5566	4389 4402	1007 1033	112 131	79.68 % 79.09 %	18.28 % 18.56 %	2.03 % 2.35 %
Juno.com	5258 5419	4189 4290	954 999	115 130	79.67 % 79.17 %	18.14 % 18.44 %	2.19 % 2.40 %
Mailfence	5724 5702	4509 4488	1086 1073	129 141	78.77 % 78.71 %	18.97 % 18.82 %	2.25 % 2.47 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.