Brevo and SendPulse Email Deliverability Comparison

Brevo

SendPulse

In this comparison, the deliverability of Brevo and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.359 64.719	51.606 50.459	12.735 13.109	1.306 1.463

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.96 % 77.97 %	19.48 % 20.26 %	2.00 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5014 4975	3945 3878	994 1008	93 122	78.68 % 77.95 %	19.82 % 20.26 %	1.85 % 2.45 %
Elektronics	5092 4947	4074 3896	947 961	102 107	80.01 % 78.75 %	18.60 % 19.43 %	2.00 % 2.16 %
Entertainment	4934 5003	3860 3894	1005 1014	99 118	78.23 % 77.83 %	20.37 % 20.27 %	2.01 % 2.36 %
Cosmetics & Beauty	5064 4875	4028 3863	956 916	98 100	79.54 % 79.24 %	18.88 % 18.79 %	1.94 % 2.05 %
Food & Drink	4890 5122	3853 3957	970 1082	98 112	78.79 % 77.25 %	19.84 % 21.12 %	2.00 % 2.19 %
Home & Garden	5163 5079	4040 3910	1040 1095	106 109	78.25 % 76.98 %	20.14 % 21.56 %	2.05 % 2.15 %
Finance	4876 5067	4002 4097	807 874	97 113	82.08 % 80.86 %	16.55 % 17.25 %	1.99 % 2.23 %
Health	5228 4902	4284 3931	859 881	115 110	81.94 % 80.19 %	16.43 % 17.97 %	2.20 % 2.24 %
Pets	4797 5090	3735 3941	969 1066	93 118	77.86 % 77.43 %	20.20 % 20.94 %	1.94 % 2.32 %
Sport & Fitness	5157 4914	4043 3811	1045 1035	104 113	78.40 % 77.55 %	20.26 % 21.06 %	2.02 % 2.30 %
Job & Career	5102 4895	3896 3699	1114 1106	107 116	76.36 % 75.57 %	21.83 % 22.59 %	2.10 % 2.37 %
Dating	5040 5053	3817 3765	1135 1180	89 118	75.73 % 74.51 %	22.52 % 23.35 %	1.77 % 2.34 %
Other	5002 4797	4029 3817	894 891	105 107	80.55 % 79.57 %	17.87 % 18.57 %	2.10 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4721 4730	3588 3520	1066 1124	96 104	76.00 % 74.42 %	22.58 % 23.76 %	2.03 % 2.20 %
Outlook Mail	4768 4557	3709 3490	997 998	89 98	77.79 % 76.59 %	20.91 % 21.90 %	1.87 % 2.15 %
Yahoo Mail	4755 4628	3738 3555	954 989	96 109	78.61 % 76.82 %	20.06 % 21.37 %	2.02 % 2.36 %
AOL Mail	4612 4716	3622 3682	910 975	93 98	78.53 % 78.07 %	19.73 % 20.67 %	2.02 % 2.08 %
Mail.com	4872 4720	3882 3740	897 892	104 107	79.68 % 79.24 %	18.41 % 18.90 %	2.13 % 2.27 %
Yandex Mail	4755 4658	3714 3608	974 960	97 102	78.11 % 77.46 %	20.48 % 20.61 %	2.04 % 2.19 %
GMX Mail	4684 4638	3623 3542	983 1003	92 111	77.35 % 76.37 %	20.99 % 21.63 %	1.96 % 2.39 %
Zoho Mail	4711 4746	3771 3731	857 950	96 102	80.05 % 78.61 %	18.19 % 20.02 %	2.04 % 2.15 %
ProtonMail	4654 4892	3761 3929	817 867	99 117	80.81 % 80.31 %	17.55 % 17.72 %	2.13 % 2.39 %
Custom Mail	4750 4415	3883 3548	800 784	94 99	81.75 % 80.36 %	16.84 % 17.76 %	1.98 % 2.24 %
iCloud Mail	4883 4685	3712 3481	1103 1122	96 104	76.02 % 74.30 %	22.59 % 23.95 %	1.97 % 2.22 %
Tuta	4720 4685	3797 3760	857 848	91 108	80.44 % 80.26 %	18.16 % 18.10 %	1.93 % 2.31 %
Juno.com	4587 4714	3687 3738	826 887	89 114	80.38 % 79.30 %	18.01 % 18.82 %	1.94 % 2.42 %
Mailfence	3887 3935	3119 3135	694 710	74 90	80.24 % 79.67 %	17.85 % 18.04 %	1.90 % 2.29 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.