Brevo and SendPulse Email Deliverability Comparison

Brevo

SendPulse

In this comparison, the deliverability of Brevo and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.540 76.294	59.424 58.803	15.476 15.719	1.640 1.772

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.64 % 77.07 %	20.22 % 20.60 %	2.14 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6148 5685	4747 4390	1274 1157	127 138	77.21 % 77.22 %	20.72 % 20.35 %	2.07 % 2.43 %
Elektronics	5858 5616	4578 4308	1146 1170	134 138	78.15 % 76.71 %	19.56 % 20.83 %	2.29 % 2.46 %
Entertainment	5986 5869	4636 4518	1215 1219	135 132	77.45 % 76.98 %	20.30 % 20.77 %	2.26 % 2.25 %
Cosmetics & Beauty	5862 6038	4573 4671	1169 1221	120 146	78.01 % 77.36 %	19.94 % 20.22 %	2.05 % 2.42 %
Food & Drink	5934 5714	4600 4386	1214 1201	120 127	77.52 % 76.76 %	20.46 % 21.02 %	2.02 % 2.22 %
Home & Garden	5711 6021	4435 4627	1152 1244	124 150	77.66 % 76.85 %	20.17 % 20.66 %	2.17 % 2.49 %
Finance	5782 5828	4684 4693	979 1003	119 132	81.01 % 80.53 %	16.93 % 17.21 %	2.06 % 2.26 %
Health	6007 5935	4890 4739	986 1050	131 146	81.41 % 79.85 %	16.41 % 17.69 %	2.18 % 2.46 %
Pets	5843 5872	4488 4504	1232 1235	123 133	76.81 % 76.70 %	21.09 % 21.03 %	2.11 % 2.26 %
Sport & Fitness	5987 5628	4615 4323	1242 1178	130 127	77.08 % 76.81 %	20.74 % 20.93 %	2.17 % 2.26 %
Job & Career	5881 6073	4431 4516	1328 1418	122 139	75.34 % 74.36 %	22.58 % 23.35 %	2.07 % 2.29 %
Dating	5925 5989	4352 4370	1437 1493	136 126	73.45 % 72.97 %	24.25 % 24.93 %	2.30 % 2.10 %
Other	5616 6026	4395 4758	1102 1130	119 138	78.26 % 78.96 %	19.62 % 18.75 %	2.12 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5165 5491	3846 4026	1205 1343	114 122	74.46 % 73.32 %	23.33 % 24.46 %	2.21 % 2.22 %
Outlook Mail	5361 5429	4091 4069	1167 1235	103 125	76.31 % 74.95 %	21.77 % 22.75 %	1.92 % 2.30 %
Yahoo Mail	5541 5400	4276 4093	1148 1176	117 131	77.17 % 75.80 %	20.72 % 21.78 %	2.11 % 2.43 %
AOL Mail	5670 5475	4351 4183	1197 1163	122 129	76.74 % 76.40 %	21.11 % 21.24 %	2.15 % 2.36 %
Mail.com	5500 5368	4301 4214	1075 1027	124 127	78.20 % 78.50 %	19.55 % 19.13 %	2.25 % 2.37 %
Yandex Mail	5488 5335	4197 4024	1170 1186	121 125	76.48 % 75.43 %	21.32 % 22.23 %	2.20 % 2.34 %
GMX Mail	5359 5479	4084 4148	1160 1212	115 119	76.21 % 75.71 %	21.65 % 22.12 %	2.15 % 2.17 %
Zoho Mail	5524 5412	4339 4256	1065 1036	120 120	78.55 % 78.64 %	19.28 % 19.14 %	2.17 % 2.22 %
ProtonMail	5358 5485	4262 4385	990 962	106 138	79.54 % 79.95 %	18.48 % 17.54 %	1.98 % 2.52 %
Custom Mail	5549 5425	4487 4334	944 978	118 113	80.86 % 79.89 %	17.01 % 18.03 %	2.13 % 2.08 %
iCloud Mail	5464 5395	4030 3957	1315 1312	119 126	73.76 % 73.35 %	24.07 % 24.32 %	2.18 % 2.34 %
Tuta	5503 5543	4397 4374	994 1034	112 135	79.90 % 78.91 %	18.06 % 18.65 %	2.04 % 2.44 %
Juno.com	5312 5416	4227 4302	966 984	119 130	79.57 % 79.43 %	18.19 % 18.17 %	2.24 % 2.40 %
Mailfence	5746 5641	4536 4438	1080 1071	130 132	78.94 % 78.67 %	18.80 % 18.99 %	2.26 % 2.34 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.