Brevo and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Brevo and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.158 439.390	34.180 330.501	7.863 92.288	2.115 16.601

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 75.22 %	17.81 % 21.00 %	4.79 % 3.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3437 34340	2740 26802	548 6351	149 1187	79.72 % 78.05 %	15.94 % 18.49 %	4.34 % 3.46 %
Elektronics	3290 33911	2592 25707	552 6961	146 1243	78.78 % 75.81 %	16.78 % 20.53 %	4.44 % 3.67 %
Entertainment	3303 34260	2567 25682	581 7310	155 1268	77.72 % 74.96 %	17.59 % 21.34 %	4.69 % 3.70 %
Cosmetics & Beauty	3448 33277	2671 25012	620 6969	157 1296	77.47 % 75.16 %	17.98 % 20.94 %	4.55 % 3.89 %
Food & Drink	3411 33621	2730 26234	542 6200	139 1187	80.04 % 78.03 %	15.89 % 18.44 %	4.08 % 3.53 %
Home & Garden	3330 33727	2687 26372	519 6211	124 1144	80.69 % 78.19 %	15.59 % 18.42 %	3.72 % 3.39 %
Finance	3425 33627	2531 24254	678 8048	216 1325	73.90 % 72.13 %	19.80 % 23.93 %	6.31 % 3.94 %
Health	3439 33648	2622 24512	646 7806	171 1330	76.24 % 72.85 %	18.78 % 23.20 %	4.97 % 3.95 %
Pets	3398 33917	2657 26190	576 6463	165 1264	78.19 % 77.22 %	16.95 % 19.06 %	4.86 % 3.73 %
Sport & Fitness	3350 33488	2540 24798	644 7280	166 1410	75.82 % 74.05 %	19.22 % 21.74 %	4.96 % 4.21 %
Job & Career	3480 33669	2615 24712	694 7603	171 1354	75.14 % 73.40 %	19.94 % 22.58 %	4.91 % 4.02 %
Dating	3407 33860	2548 23954	681 8484	178 1422	74.79 % 70.74 %	19.99 % 25.06 %	5.22 % 4.20 %
Other	3440 34045	2680 26272	582 6602	178 1171	77.91 % 77.17 %	16.92 % 19.39 %	5.17 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3462 43756	2481 31407	768 10618	213 1731	71.66 % 71.78 %	22.18 % 24.27 %	6.15 % 3.96 %
Outlook Mail	3429 43038	2568 31259	663 10010	198 1769	74.89 % 72.63 %	19.34 % 23.26 %	5.77 % 4.11 %
Yahoo Mail	3324 42807	2529 32126	612 9084	183 1597	76.08 % 75.05 %	18.41 % 21.22 %	5.51 % 3.73 %
AOL Mail	3362 42726	2613 31934	608 9080	141 1712	77.72 % 74.74 %	18.08 % 21.25 %	4.19 % 4.01 %
Mail.com	3452 42813	2712 32602	603 8631	137 1580	78.56 % 76.15 %	17.47 % 20.16 %	3.97 % 3.69 %
Yandex Mail	3312 43122	2515 31692	644 9724	153 1706	75.94 % 73.49 %	19.44 % 22.55 %	4.62 % 3.96 %
GMX Mail	3429 42698	2733 32354	550 8797	146 1547	79.70 % 75.77 %	16.04 % 20.60 %	4.26 % 3.62 %
Zoho Mail	3359 42887	2661 33071	549 8330	149 1486	79.22 % 77.11 %	16.34 % 19.42 %	4.44 % 3.46 %
ProtonMail	3319 42457	2661 32713	520 8268	138 1476	80.17 % 77.05 %	15.67 % 19.47 %	4.16 % 3.48 %
Custom Mail	3495 42797	2797 33318	548 7965	150 1514	80.03 % 77.85 %	15.68 % 18.61 %	4.29 % 3.54 %
iCloud Mail	3337 3429	2444 2517	705 717	188 195	73.24 % 73.40 %	21.13 % 20.91 %	5.63 % 5.69 %
Tuta	3424 3405	2706 2711	555 543	163 151	79.03 % 79.62 %	16.21 % 15.95 %	4.76 % 4.43 %
Juno.com	3454 3455	2760 2797	538 521	156 137	79.91 % 80.96 %	15.58 % 15.08 %	4.52 % 3.97 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.