Brevo and SendPulse Email Deliverability Comparison

Brevo

SendPulse

In this comparison, the deliverability of Brevo and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.599 76.163	59.740 59.199	15.263 15.314	1.596 1.650

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.99 % 77.73 %	19.93 % 20.11 %	2.08 % 2.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6220 5710	4836 4458	1257 1122	127 130	77.75 % 78.07 %	20.21 % 19.65 %	2.04 % 2.28 %
Elektronics	5786 5611	4580 4377	1078 1117	128 117	79.16 % 78.01 %	18.63 % 19.91 %	2.21 % 2.09 %
Entertainment	5998 5959	4669 4632	1193 1195	136 132	77.84 % 77.73 %	19.89 % 20.05 %	2.27 % 2.22 %
Cosmetics & Beauty	5849 5900	4575 4625	1165 1150	109 125	78.22 % 78.39 %	19.92 % 19.49 %	1.86 % 2.12 %
Food & Drink	5894 5778	4598 4442	1176 1211	120 125	78.01 % 76.88 %	19.95 % 20.96 %	2.04 % 2.16 %
Home & Garden	5783 6048	4504 4659	1157 1254	122 135	77.88 % 77.03 %	20.01 % 20.73 %	2.11 % 2.23 %
Finance	5673 5882	4617 4780	946 980	110 122	81.39 % 81.26 %	16.68 % 16.66 %	1.94 % 2.07 %
Health	6113 5858	4994 4721	987 1002	132 135	81.69 % 80.59 %	16.15 % 17.10 %	2.16 % 2.30 %
Pets	5881 5837	4526 4497	1233 1218	122 122	76.96 % 77.04 %	20.97 % 20.87 %	2.07 % 2.09 %
Sport & Fitness	5830 5742	4503 4438	1204 1176	123 128	77.24 % 77.29 %	20.65 % 20.48 %	2.11 % 2.23 %
Job & Career	5877 5909	4448 4421	1308 1365	121 123	75.68 % 74.82 %	22.26 % 23.10 %	2.06 % 2.08 %
Dating	5955 5895	4378 4349	1450 1429	127 117	73.52 % 73.77 %	24.35 % 24.24 %	2.13 % 1.98 %
Other	5740 6034	4512 4800	1109 1095	119 139	78.61 % 79.55 %	19.32 % 18.15 %	2.07 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5291 5443	3956 4037	1218 1298	117 108	74.77 % 74.17 %	23.02 % 23.85 %	2.21 % 1.98 %
Outlook Mail	5479 5379	4183 4066	1191 1200	105 113	76.35 % 75.59 %	21.74 % 22.31 %	1.92 % 2.10 %
Yahoo Mail	5528 5400	4284 4136	1133 1135	111 129	77.50 % 76.59 %	20.50 % 21.02 %	2.01 % 2.39 %
AOL Mail	5615 5473	4344 4227	1154 1130	117 116	77.36 % 77.23 %	20.55 % 20.65 %	2.08 % 2.12 %
Mail.com	5527 5462	4348 4310	1054 1033	125 119	78.67 % 78.91 %	19.07 % 18.91 %	2.26 % 2.18 %
Yandex Mail	5285 5257	4064 4024	1114 1120	107 113	76.90 % 76.55 %	21.08 % 21.30 %	2.02 % 2.15 %
GMX Mail	5521 5518	4231 4189	1179 1211	111 118	76.63 % 75.92 %	21.35 % 21.95 %	2.01 % 2.14 %
Zoho Mail	5514 5370	4347 4240	1045 1024	122 106	78.84 % 78.96 %	18.95 % 19.07 %	2.21 % 1.97 %
ProtonMail	5370 5554	4296 4459	967 963	107 132	80.00 % 80.28 %	18.01 % 17.34 %	1.99 % 2.38 %
Custom Mail	5515 5347	4490 4305	908 934	117 108	81.41 % 80.51 %	16.46 % 17.47 %	2.12 % 2.02 %
iCloud Mail	5429 5477	4041 4062	1273 1299	115 116	74.43 % 74.16 %	23.45 % 23.72 %	2.12 % 2.12 %
Tuta	5533 5462	4442 4341	987 994	104 127	80.28 % 79.48 %	17.84 % 18.20 %	1.88 % 2.33 %
Juno.com	5298 5448	4196 4362	992 964	110 122	79.20 % 80.07 %	18.72 % 17.69 %	2.08 % 2.24 %
Mailfence	5694 5573	4518 4441	1048 1009	128 123	79.35 % 79.69 %	18.41 % 18.11 %	2.25 % 2.21 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.