Brevo and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Brevo and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
62.018 457.069	48.115 344.463	10.986 95.216	2.917 17.390

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 75.36 %	17.71 % 20.83 %	4.70 % 3.80 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4808 35691	3847 27888	764 6554	197 1249	80.01 % 78.14 %	15.89 % 18.36 %	4.10 % 3.50 %
Elektronics	4675 35258	3687 26780	784 7173	204 1305	78.87 % 75.95 %	16.77 % 20.34 %	4.36 % 3.70 %
Entertainment	4694 35597	3637 26733	828 7530	229 1334	77.48 % 75.10 %	17.64 % 21.15 %	4.88 % 3.75 %
Cosmetics & Beauty	4781 34651	3703 26098	855 7195	223 1358	77.45 % 75.32 %	17.88 % 20.76 %	4.66 % 3.92 %
Food & Drink	4717 34927	3777 27309	741 6388	199 1230	80.07 % 78.19 %	15.71 % 18.29 %	4.22 % 3.52 %
Home & Garden	4649 35072	3756 27461	720 6407	173 1204	80.79 % 78.30 %	15.49 % 18.27 %	3.72 % 3.43 %
Finance	4845 34979	3611 25304	956 8295	278 1380	74.53 % 72.34 %	19.73 % 23.71 %	5.74 % 3.95 %
Health	4808 35033	3679 25606	900 8052	229 1375	76.52 % 73.09 %	18.72 % 22.98 %	4.76 % 3.92 %
Pets	4847 35329	3807 27314	817 6685	223 1330	78.54 % 77.31 %	16.86 % 18.92 %	4.60 % 3.76 %
Sport & Fitness	4748 34879	3612 25881	905 7530	231 1468	76.07 % 74.20 %	19.06 % 21.59 %	4.87 % 4.21 %
Job & Career	4903 35090	3700 25776	969 7869	234 1445	75.46 % 73.46 %	19.76 % 22.43 %	4.77 % 4.12 %
Dating	4790 35191	3591 24981	949 8730	250 1480	74.97 % 70.99 %	19.81 % 24.81 %	5.22 % 4.21 %
Other	4753 35372	3708 27332	798 6808	247 1232	78.01 % 77.27 %	16.79 % 19.25 %	5.20 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4787 45134	3450 32407	1058 10908	279 1819	72.07 % 71.80 %	22.10 % 24.17 %	5.83 % 4.03 %
Outlook Mail	4827 44362	3638 32277	928 10246	261 1839	75.37 % 72.76 %	19.23 % 23.10 %	5.41 % 4.15 %
Yahoo Mail	4650 44181	3535 33202	848 9321	267 1658	76.02 % 75.15 %	18.24 % 21.10 %	5.74 % 3.75 %
AOL Mail	4715 44090	3657 33000	853 9315	205 1775	77.56 % 74.85 %	18.09 % 21.13 %	4.35 % 4.03 %
Mail.com	4920 44127	3862 33648	851 8843	207 1636	78.50 % 76.25 %	17.30 % 20.04 %	4.21 % 3.71 %
Yandex Mail	4747 44469	3620 32742	918 9965	209 1762	76.26 % 73.63 %	19.34 % 22.41 %	4.40 % 3.96 %
GMX Mail	4709 44090	3759 33483	755 9007	195 1600	79.83 % 75.94 %	16.03 % 20.43 %	4.14 % 3.63 %
Zoho Mail	4688 44288	3734 34208	764 8540	190 1540	79.65 % 77.24 %	16.30 % 19.28 %	4.05 % 3.48 %
ProtonMail	4695 43807	3784 33816	729 8459	182 1532	80.60 % 77.19 %	15.53 % 19.31 %	3.88 % 3.50 %
Custom Mail	4865 44211	3905 34470	752 8172	208 1569	80.27 % 77.97 %	15.46 % 18.48 %	4.28 % 3.55 %
iCloud Mail	4723 4769	3462 3527	995 984	266 258	73.30 % 73.96 %	21.07 % 20.63 %	5.63 % 5.41 %
Tuta	4846 4722	3832 3774	787 739	227 209	79.08 % 79.92 %	16.24 % 15.65 %	4.68 % 4.43 %
Juno.com	4846 4819	3877 3909	748 717	221 193	80.00 % 81.12 %	15.44 % 14.88 %	4.56 % 4.00 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.