Brevo and SendPulse Email Deliverability Comparison

Brevo

SendPulse

In this comparison, the deliverability of Brevo and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.447 76.266	59.594 59.089	15.255 15.514	1.598 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.95 % 77.48 %	19.96 % 20.34 %	2.09 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6165 5690	4799 4429	1245 1131	121 130	77.84 % 77.84 %	20.19 % 19.88 %	1.96 % 2.28 %
Elektronics	5801 5638	4574 4361	1101 1156	126 121	78.85 % 77.35 %	18.98 % 20.50 %	2.17 % 2.15 %
Entertainment	5935 5928	4609 4585	1192 1216	134 127	77.66 % 77.34 %	20.08 % 20.51 %	2.26 % 2.14 %
Cosmetics & Beauty	5909 5965	4630 4648	1161 1186	118 131	78.36 % 77.92 %	19.65 % 19.88 %	2.00 % 2.20 %
Food & Drink	5925 5717	4616 4403	1193 1193	116 121	77.91 % 77.02 %	20.14 % 20.87 %	1.96 % 2.12 %
Home & Garden	5736 6123	4462 4724	1152 1256	122 143	77.79 % 77.15 %	20.08 % 20.51 %	2.13 % 2.34 %
Finance	5654 5877	4601 4747	940 1004	113 126	81.38 % 80.77 %	16.63 % 17.08 %	2.00 % 2.14 %
Health	6047 5887	4937 4709	979 1039	131 139	81.64 % 79.99 %	16.19 % 17.65 %	2.17 % 2.36 %
Pets	5834 5851	4482 4514	1227 1216	125 121	76.83 % 77.15 %	21.03 % 20.78 %	2.14 % 2.07 %
Sport & Fitness	5875 5673	4543 4392	1212 1159	120 122	77.33 % 77.42 %	20.63 % 20.43 %	2.04 % 2.15 %
Job & Career	5936 6013	4491 4496	1322 1391	123 126	75.66 % 74.77 %	22.27 % 23.13 %	2.07 % 2.10 %
Dating	5913 5915	4362 4331	1420 1465	131 119	73.77 % 73.22 %	24.01 % 24.77 %	2.22 % 2.01 %
Other	5717 5989	4488 4750	1111 1102	118 137	78.50 % 79.31 %	19.43 % 18.40 %	2.06 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5180 5410	3872 3993	1195 1310	113 107	74.75 % 73.81 %	23.07 % 24.21 %	2.18 % 1.98 %
Outlook Mail	5386 5464	4124 4106	1162 1238	100 120	76.57 % 75.15 %	21.57 % 22.66 %	1.86 % 2.20 %
Yahoo Mail	5563 5363	4313 4088	1138 1147	112 128	77.53 % 76.23 %	20.46 % 21.39 %	2.01 % 2.39 %
AOL Mail	5600 5454	4324 4191	1161 1146	115 117	77.21 % 76.84 %	20.73 % 21.01 %	2.05 % 2.15 %
Mail.com	5495 5439	4306 4287	1068 1033	121 119	78.36 % 78.82 %	19.44 % 18.99 %	2.20 % 2.19 %
Yandex Mail	5331 5348	4106 4062	1113 1169	112 117	77.02 % 75.95 %	20.88 % 21.86 %	2.10 % 2.19 %
GMX Mail	5458 5527	4182 4190	1165 1223	111 114	76.62 % 75.81 %	21.34 % 22.13 %	2.03 % 2.06 %
Zoho Mail	5570 5436	4387 4302	1064 1024	119 110	78.76 % 79.14 %	19.10 % 18.84 %	2.14 % 2.02 %
ProtonMail	5380 5477	4308 4395	970 953	102 129	80.07 % 80.24 %	18.03 % 17.40 %	1.90 % 2.36 %
Custom Mail	5522 5440	4487 4367	917 966	118 107	81.26 % 80.28 %	16.61 % 17.76 %	2.14 % 1.97 %
iCloud Mail	5350 5428	3971 4012	1265 1299	114 117	74.22 % 73.91 %	23.64 % 23.93 %	2.13 % 2.16 %
Tuta	5490 5439	4399 4318	980 991	111 130	80.13 % 79.39 %	17.85 % 18.22 %	2.02 % 2.39 %
Juno.com	5294 5435	4205 4351	971 962	118 122	79.43 % 80.06 %	18.34 % 17.70 %	2.23 % 2.24 %
Mailfence	5828 5606	4610 4427	1086 1053	132 126	79.10 % 78.97 %	18.63 % 18.78 %	2.26 % 2.25 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.