Brevo and SendPulse Email Deliverability Comparison

Brevo

SendPulse

In this comparison, the deliverability of Brevo and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.578 65.521	51.753 50.907	12.631 13.179	1.194 1.435

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.92 % 77.70 %	19.26 % 20.11 %	1.82 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5182 4961	4097 3876	996 976	89 109	79.06 % 78.13 %	19.22 % 19.67 %	1.72 % 2.20 %
Elektronics	5040 4951	4045 3874	899 974	96 103	80.26 % 78.25 %	17.84 % 19.67 %	1.90 % 2.08 %
Entertainment	4982 5077	3910 3934	980 1030	92 113	78.48 % 77.49 %	19.67 % 20.29 %	1.85 % 2.23 %
Cosmetics & Beauty	5151 5054	4082 3971	982 973	87 110	79.25 % 78.57 %	19.06 % 19.25 %	1.69 % 2.18 %
Food & Drink	4897 5089	3839 3929	967 1048	91 112	78.39 % 77.21 %	19.75 % 20.59 %	1.86 % 2.20 %
Home & Garden	5029 5184	3953 3978	984 1090	92 116	78.60 % 76.74 %	19.57 % 21.03 %	1.83 % 2.24 %
Finance	4812 5048	3960 4090	770 851	82 107	82.29 % 81.02 %	16.00 % 16.86 %	1.70 % 2.12 %
Health	5213 5057	4301 4087	814 850	98 120	82.51 % 80.82 %	15.61 % 16.81 %	1.88 % 2.37 %
Pets	4967 4983	3872 3812	1007 1064	88 107	77.95 % 76.50 %	20.27 % 21.35 %	1.77 % 2.15 %
Sport & Fitness	5093 4837	3996 3733	1003 998	94 106	78.46 % 77.18 %	19.69 % 20.63 %	1.85 % 2.19 %
Job & Career	5138 5053	3893 3779	1145 1168	100 106	75.77 % 74.79 %	22.28 % 23.11 %	1.95 % 2.10 %
Dating	5156 5039	3875 3706	1185 1225	96 108	75.16 % 73.55 %	22.98 % 24.31 %	1.86 % 2.14 %
Other	4918 5188	3930 4138	899 932	89 118	79.91 % 79.76 %	18.28 % 17.96 %	1.81 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4637 4730	3495 3484	1051 1153	91 93	75.37 % 73.66 %	22.67 % 24.38 %	1.96 % 1.97 %
Outlook Mail	4702 4582	3636 3492	984 991	82 99	77.33 % 76.21 %	20.93 % 21.63 %	1.74 % 2.16 %
Yahoo Mail	4771 4631	3739 3546	946 976	86 109	78.37 % 76.57 %	19.83 % 21.08 %	1.80 % 2.35 %
AOL Mail	4770 4770	3738 3701	949 966	83 103	78.36 % 77.59 %	19.90 % 20.25 %	1.74 % 2.16 %
Mail.com	4638 4783	3689 3763	856 911	93 109	79.54 % 78.67 %	18.46 % 19.05 %	2.01 % 2.28 %
Yandex Mail	4560 4563	3546 3505	932 962	82 96	77.76 % 76.81 %	20.44 % 21.08 %	1.80 % 2.10 %
GMX Mail	4698 4712	3639 3565	982 1039	77 108	77.46 % 75.66 %	20.90 % 22.05 %	1.64 % 2.29 %
Zoho Mail	4680 4706	3753 3713	841 896	86 97	80.19 % 78.90 %	17.97 % 19.04 %	1.84 % 2.06 %
ProtonMail	4616 4718	3733 3802	801 802	82 114	80.87 % 80.58 %	17.35 % 17.00 %	1.78 % 2.42 %
Custom Mail	4908 4638	4036 3743	781 803	91 92	82.23 % 80.70 %	15.91 % 17.31 %	1.85 % 1.98 %
iCloud Mail	4575 4689	3430 3459	1059 1131	86 99	74.97 % 73.77 %	23.15 % 24.12 %	1.88 % 2.11 %
Tuta	4778 4589	3894 3638	801 848	83 103	81.50 % 79.28 %	16.76 % 18.48 %	1.74 % 2.24 %
Juno.com	4482 4703	3593 3751	809 848	80 104	80.17 % 79.76 %	18.05 % 18.03 %	1.78 % 2.21 %
Mailfence	4763 4707	3832 3745	839 853	92 109	80.45 % 79.56 %	17.61 % 18.12 %	1.93 % 2.32 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.