Brevo and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Brevo and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.865 466.084	55.011 351.556	12.517 96.728	3.337 17.800

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 75.43 %	17.66 % 20.75 %	4.71 % 3.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5465 36346	4372 28418	864 6649	229 1279	80.00 % 78.19 %	15.81 % 18.29 %	4.19 % 3.52 %
Elektronics	5343 35943	4213 27336	892 7281	238 1326	78.85 % 76.05 %	16.69 % 20.26 %	4.45 % 3.69 %
Entertainment	5344 36291	4148 27269	940 7648	256 1374	77.62 % 75.14 %	17.59 % 21.07 %	4.79 % 3.79 %
Cosmetics & Beauty	5466 35406	4238 26685	973 7325	255 1396	77.53 % 75.37 %	17.80 % 20.69 %	4.67 % 3.94 %
Food & Drink	5364 35626	4303 27869	841 6492	220 1265	80.22 % 78.23 %	15.68 % 18.22 %	4.10 % 3.55 %
Home & Garden	5338 35749	4299 28015	827 6507	212 1227	80.54 % 78.37 %	15.49 % 18.20 %	3.97 % 3.43 %
Finance	5542 35708	4143 25860	1090 8434	309 1414	74.76 % 72.42 %	19.67 % 23.62 %	5.58 % 3.96 %
Health	5510 35724	4229 26138	1031 8180	250 1406	76.75 % 73.17 %	18.71 % 22.90 %	4.54 % 3.94 %
Pets	5558 36014	4371 27859	936 6793	251 1362	78.64 % 77.36 %	16.84 % 18.86 %	4.52 % 3.78 %
Sport & Fitness	5436 35575	4138 26417	1032 7654	266 1504	76.12 % 74.26 %	18.98 % 21.52 %	4.89 % 4.23 %
Job & Career	5604 35713	4223 26254	1100 7984	281 1475	75.36 % 73.51 %	19.63 % 22.36 %	5.01 % 4.13 %
Dating	5483 35902	4104 25523	1085 8863	294 1516	74.85 % 71.09 %	19.79 % 24.69 %	5.36 % 4.22 %
Other	5412 36087	4230 27913	906 6918	276 1256	78.16 % 77.35 %	16.74 % 19.17 %	5.10 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5515 45818	3974 32902	1218 11053	323 1863	72.06 % 71.81 %	22.09 % 24.12 %	5.86 % 4.07 %
Outlook Mail	5484 45022	4130 32790	1053 10366	301 1866	75.31 % 72.83 %	19.20 % 23.02 %	5.49 % 4.14 %
Yahoo Mail	5308 44865	4038 33736	964 9439	306 1690	76.07 % 75.19 %	18.16 % 21.04 %	5.76 % 3.77 %
AOL Mail	5373 44810	4170 33563	966 9437	237 1810	77.61 % 74.90 %	17.98 % 21.06 %	4.41 % 4.04 %
Mail.com	5671 44797	4454 34183	978 8951	239 1663	78.54 % 76.31 %	17.25 % 19.98 %	4.21 % 3.71 %
Yandex Mail	5416 45209	4131 33320	1045 10099	240 1790	76.27 % 73.70 %	19.29 % 22.34 %	4.43 % 3.96 %
GMX Mail	5442 44769	4347 34035	874 9109	221 1625	79.88 % 76.02 %	16.06 % 20.35 %	4.06 % 3.63 %
Zoho Mail	5315 44985	4236 34764	861 8646	218 1575	79.70 % 77.28 %	16.20 % 19.22 %	4.10 % 3.50 %
ProtonMail	5360 44458	4324 34344	828 8555	208 1559	80.67 % 77.25 %	15.45 % 19.24 %	3.88 % 3.51 %
Custom Mail	5538 44919	4452 35040	855 8280	231 1599	80.39 % 78.01 %	15.44 % 18.43 %	4.17 % 3.56 %
iCloud Mail	5364 5470	3939 4036	1126 1126	299 308	73.43 % 73.78 %	20.99 % 20.59 %	5.57 % 5.63 %
Tuta	5509 5434	4356 4352	893 845	260 237	79.07 % 80.09 %	16.21 % 15.55 %	4.72 % 4.36 %
Juno.com	5570 5528	4460 4491	856 822	254 215	80.07 % 81.24 %	15.37 % 14.87 %	4.56 % 3.89 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.