Brevo and SendPulse Email Deliverability Comparison

Brevo

SendPulse

In this comparison, the deliverability of Brevo and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.068 63.866	51.364 49.863	12.830 13.095	1.406 1.481

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.94 % 78.07 %	19.72 % 20.50 %	2.16 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4918 4826	3866 3760	991 994	100 119	78.61 % 77.91 %	20.15 % 20.60 %	2.03 % 2.47 %
Elektronics	5108 4895	4072 3863	959 961	111 113	79.72 % 78.92 %	18.77 % 19.63 %	2.17 % 2.31 %
Entertainment	4998 4989	3906 3896	1030 1021	107 120	78.15 % 78.09 %	20.61 % 20.47 %	2.14 % 2.41 %
Cosmetics & Beauty	4918 4767	3916 3767	937 935	107 105	79.63 % 79.02 %	19.05 % 19.61 %	2.18 % 2.20 %
Food & Drink	4946 5000	3896 3851	1000 1051	107 113	78.77 % 77.02 %	20.22 % 21.02 %	2.16 % 2.26 %
Home & Garden	5130 4925	4022 3804	1037 1073	111 107	78.40 % 77.24 %	20.21 % 21.79 %	2.16 % 2.17 %
Finance	4974 4953	4052 3990	862 876	106 112	81.46 % 80.56 %	17.33 % 17.69 %	2.13 % 2.26 %
Health	5111 4858	4147 3896	884 902	120 112	81.14 % 80.20 %	17.30 % 18.57 %	2.35 % 2.31 %
Pets	4854 5100	3792 3973	979 1080	101 128	78.12 % 77.90 %	20.17 % 21.18 %	2.08 % 2.51 %
Sport & Fitness	5130 4929	4034 3834	1027 1045	114 114	78.64 % 77.78 %	20.02 % 21.20 %	2.22 % 2.31 %
Job & Career	5083 4885	3906 3714	1109 1093	113 119	76.84 % 76.03 %	21.82 % 22.37 %	2.22 % 2.44 %
Dating	5012 4988	3839 3750	1113 1152	98 116	76.60 % 75.18 %	22.21 % 23.10 %	1.96 % 2.33 %
Other	4886 4751	3916 3765	902 912	111 103	80.15 % 79.25 %	18.46 % 19.20 %	2.27 % 2.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4718 4690	3613 3519	1060 1089	103 111	76.58 % 75.03 %	22.47 % 23.22 %	2.18 % 2.37 %
Outlook Mail	4782 4558	3723 3517	1000 989	93 100	77.85 % 77.16 %	20.91 % 21.70 %	1.94 % 2.19 %
Yahoo Mail	4745 4672	3724 3605	972 1002	102 107	78.48 % 77.16 %	20.48 % 21.45 %	2.15 % 2.29 %
AOL Mail	4674 4705	3671 3676	928 980	105 99	78.54 % 78.13 %	19.85 % 20.83 %	2.25 % 2.10 %
Mail.com	4983 4698	3975 3720	928 906	114 113	79.77 % 79.18 %	18.62 % 19.28 %	2.29 % 2.41 %
Yandex Mail	4814 4668	3774 3634	993 967	107 106	78.40 % 77.85 %	20.63 % 20.72 %	2.22 % 2.27 %
GMX Mail	4634 4553	3587 3512	975 983	103 111	77.41 % 77.14 %	21.04 % 21.59 %	2.22 % 2.44 %
Zoho Mail	4705 4794	3768 3754	870 982	101 113	80.09 % 78.31 %	18.49 % 20.48 %	2.15 % 2.36 %
ProtonMail	4758 4826	3827 3869	870 876	111 121	80.43 % 80.17 %	18.28 % 18.15 %	2.33 % 2.51 %
Custom Mail	4799 4377	3887 3502	845 802	100 100	81.00 % 80.01 %	17.61 % 18.32 %	2.08 % 2.28 %
iCloud Mail	5008 4607	3825 3439	1104 1090	110 103	76.38 % 74.65 %	22.04 % 23.66 %	2.20 % 2.24 %
Tuta	4715 4770	3786 3822	870 898	96 108	80.30 % 80.13 %	18.45 % 18.83 %	2.04 % 2.26 %
Juno.com	4721 4781	3792 3765	875 966	101 116	80.32 % 78.75 %	18.53 % 20.20 %	2.14 % 2.43 %
Mailfence	3012 3167	2412 2529	540 565	60 73	80.08 % 79.85 %	17.93 % 17.84 %	1.99 % 2.31 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.