Brevo and SendPulse Email Deliverability Comparison

Brevo

SendPulse

In this comparison, the deliverability of Brevo and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 65.508	51.817 50.749	12.742 13.326	1.214 1.433

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.78 % 77.47 %	19.37 % 20.34 %	1.85 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 5110	4004 3956	1005 1033	89 121	78.54 % 77.42 %	19.71 % 20.22 %	1.75 % 2.37 %
Elektronics	5027 4993	4033 3891	900 1001	94 101	80.23 % 77.93 %	17.90 % 20.05 %	1.87 % 2.02 %
Entertainment	4956 5087	3874 3928	990 1042	92 117	78.17 % 77.22 %	19.98 % 20.48 %	1.86 % 2.30 %
Cosmetics & Beauty	5185 4972	4113 3935	981 935	91 102	79.32 % 79.14 %	18.92 % 18.81 %	1.76 % 2.05 %
Food & Drink	4881 5122	3831 3924	960 1087	90 111	78.49 % 76.61 %	19.67 % 21.22 %	1.84 % 2.17 %
Home & Garden	5066 5188	3952 3966	1017 1112	97 110	78.01 % 76.45 %	20.08 % 21.43 %	1.91 % 2.12 %
Finance	4793 5143	3944 4171	765 860	84 112	82.29 % 81.10 %	15.96 % 16.72 %	1.75 % 2.18 %
Health	5258 4963	4319 3984	834 869	105 110	82.14 % 80.27 %	15.86 % 17.51 %	2.00 % 2.22 %
Pets	4920 5008	3831 3834	1000 1063	89 111	77.87 % 76.56 %	20.33 % 21.23 %	1.81 % 2.22 %
Sport & Fitness	5293 4897	4141 3767	1054 1023	98 107	78.24 % 76.92 %	19.91 % 20.89 %	1.85 % 2.19 %
Job & Career	5193 4967	3925 3695	1164 1157	104 115	75.58 % 74.39 %	22.41 % 23.29 %	2.00 % 2.32 %
Dating	5104 5056	3831 3710	1185 1234	88 112	75.06 % 73.38 %	23.22 % 24.41 %	1.72 % 2.22 %
Other	4999 5002	4019 3988	887 910	93 104	80.40 % 79.73 %	17.74 % 18.19 %	1.86 % 2.08 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4652 4771	3486 3501	1073 1170	93 100	74.94 % 73.38 %	23.07 % 24.52 %	2.00 % 2.10 %
Outlook Mail	4710 4644	3630 3536	997 1011	83 97	77.07 % 76.14 %	21.17 % 21.77 %	1.76 % 2.09 %
Yahoo Mail	4766 4584	3727 3487	951 994	88 103	78.20 % 76.07 %	19.95 % 21.68 %	1.85 % 2.25 %
AOL Mail	4563 4609	3577 3555	905 958	81 96	78.39 % 77.13 %	19.83 % 20.79 %	1.78 % 2.08 %
Mail.com	4838 4745	3851 3739	893 902	94 104	79.60 % 78.80 %	18.46 % 19.01 %	1.94 % 2.19 %
Yandex Mail	4670 4680	3629 3599	956 984	85 97	77.71 % 76.90 %	20.47 % 21.03 %	1.82 % 2.07 %
GMX Mail	4708 4637	3635 3493	988 1034	85 110	77.21 % 75.33 %	20.99 % 22.30 %	1.81 % 2.37 %
Zoho Mail	4698 4629	3763 3620	850 913	85 96	80.10 % 78.20 %	18.09 % 19.72 %	1.81 % 2.07 %
ProtonMail	4601 4869	3722 3895	790 861	89 113	80.90 % 80.00 %	17.17 % 17.68 %	1.93 % 2.32 %
Custom Mail	4813 4535	3948 3639	774 797	91 99	82.03 % 80.24 %	16.08 % 17.57 %	1.89 % 2.18 %
iCloud Mail	4752 4715	3560 3452	1104 1163	88 100	74.92 % 73.21 %	23.23 % 24.67 %	1.85 % 2.12 %
Tuta	4731 4662	3821 3731	825 825	85 106	80.77 % 80.03 %	17.44 % 17.70 %	1.80 % 2.27 %
Juno.com	4601 4745	3701 3766	818 869	82 110	80.44 % 79.37 %	17.78 % 18.31 %	1.78 % 2.32 %
Mailfence	4670 4683	3767 3736	818 845	85 102	80.66 % 79.78 %	17.52 % 18.04 %	1.82 % 2.18 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.