Brevo and SendPulse Email Deliverability Comparison

Brevo

SendPulse

In this comparison, the deliverability of Brevo and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.820 65.545	51.806 50.781	12.761 13.336	1.253 1.428

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.71 % 77.48 %	19.39 % 20.35 %	1.90 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5172 5035	4073 3913	1008 1009	91 113	78.75 % 77.72 %	19.49 % 20.04 %	1.76 % 2.24 %
Elektronics	5042 4968	4032 3882	909 991	101 95	79.97 % 78.14 %	18.03 % 19.95 %	2.00 % 1.91 %
Entertainment	4959 5195	3875 4013	985 1067	99 115	78.14 % 77.25 %	19.86 % 20.54 %	2.00 % 2.21 %
Cosmetics & Beauty	5154 4954	4072 3908	991 947	91 99	79.01 % 78.89 %	19.23 % 19.12 %	1.77 % 2.00 %
Food & Drink	5019 5162	3939 3968	984 1080	96 114	78.48 % 76.87 %	19.61 % 20.92 %	1.91 % 2.21 %
Home & Garden	5010 5130	3906 3919	1009 1098	95 113	77.96 % 76.39 %	20.14 % 21.40 %	1.90 % 2.20 %
Finance	4754 5131	3909 4147	757 871	88 113	82.23 % 80.82 %	15.92 % 16.98 %	1.85 % 2.20 %
Health	5205 4987	4277 4009	826 859	102 119	82.17 % 80.39 %	15.87 % 17.22 %	1.96 % 2.39 %
Pets	4950 4996	3849 3809	1010 1077	91 110	77.76 % 76.24 %	20.40 % 21.56 %	1.84 % 2.20 %
Sport & Fitness	5244 4862	4105 3731	1039 1022	100 109	78.28 % 76.74 %	19.81 % 21.02 %	1.91 % 2.24 %
Job & Career	5199 5070	3930 3786	1162 1175	107 109	75.59 % 74.67 %	22.35 % 23.18 %	2.06 % 2.15 %
Dating	5190 4997	3893 3662	1200 1225	97 110	75.01 % 73.28 %	23.12 % 24.51 %	1.87 % 2.20 %
Other	4922 5058	3946 4034	881 915	95 109	80.17 % 79.75 %	17.90 % 18.09 %	1.93 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4591 4732	3447 3471	1050 1165	94 96	75.08 % 73.35 %	22.87 % 24.62 %	2.05 % 2.03 %
Outlook Mail	4712 4549	3633 3454	995 999	84 96	77.10 % 75.93 %	21.12 % 21.96 %	1.78 % 2.11 %
Yahoo Mail	4814 4638	3762 3525	962 1008	90 105	78.15 % 76.00 %	19.98 % 21.73 %	1.87 % 2.26 %
AOL Mail	4686 4717	3668 3639	930 977	88 101	78.28 % 77.15 %	19.85 % 20.71 %	1.88 % 2.14 %
Mail.com	4793 4769	3796 3748	897 916	100 105	79.20 % 78.59 %	18.71 % 19.21 %	2.09 % 2.20 %
Yandex Mail	4669 4566	3624 3508	960 965	85 93	77.62 % 76.83 %	20.56 % 21.13 %	1.82 % 2.04 %
GMX Mail	4666 4737	3601 3577	986 1050	79 110	77.18 % 75.51 %	21.13 % 22.17 %	1.69 % 2.32 %
Zoho Mail	4712 4659	3766 3659	854 901	92 99	79.92 % 78.54 %	18.12 % 19.34 %	1.95 % 2.12 %
ProtonMail	4649 4857	3743 3885	816 858	90 114	80.51 % 79.99 %	17.55 % 17.67 %	1.94 % 2.35 %
Custom Mail	4944 4631	4057 3700	793 833	94 98	82.06 % 79.90 %	16.04 % 17.99 %	1.90 % 2.12 %
iCloud Mail	4660 4644	3484 3430	1085 1117	91 97	74.76 % 73.86 %	23.28 % 24.05 %	1.95 % 2.09 %
Tuta	4650 4587	3766 3656	798 827	86 104	80.99 % 79.70 %	17.16 % 18.03 %	1.85 % 2.27 %
Juno.com	4538 4745	3654 3768	798 872	86 105	80.52 % 79.41 %	17.58 % 18.38 %	1.90 % 2.21 %
Mailfence	4736 4714	3805 3761	837 848	94 105	80.34 % 79.78 %	17.67 % 17.99 %	1.98 % 2.23 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.