Brevo and SendPulse Email Deliverability Comparison

Brevo

SendPulse

In this comparison, the deliverability of Brevo and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 65.413	51.947 50.605	12.612 13.318	1.214 1.490

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.98 % 77.36 %	19.18 % 20.36 %	1.85 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5310 4925	4188 3834	1031 975	91 116	78.87 % 77.85 %	19.42 % 19.80 %	1.71 % 2.36 %
Elektronics	4997 4837	4000 3760	894 974	103 103	80.05 % 77.73 %	17.89 % 20.14 %	2.06 % 2.13 %
Entertainment	5126 5133	4035 3972	985 1042	106 119	78.72 % 77.38 %	19.22 % 20.30 %	2.07 % 2.32 %
Cosmetics & Beauty	5059 5104	4004 3989	971 999	84 116	79.15 % 78.15 %	19.19 % 19.57 %	1.66 % 2.27 %
Food & Drink	5005 5030	3959 3848	954 1068	92 114	79.10 % 76.50 %	19.06 % 21.23 %	1.84 % 2.27 %
Home & Garden	4981 5197	3924 3976	965 1098	92 123	78.78 % 76.51 %	19.37 % 21.13 %	1.85 % 2.37 %
Finance	4899 5065	4030 4088	788 867	81 110	82.26 % 80.71 %	16.08 % 17.12 %	1.65 % 2.17 %
Health	5262 5045	4349 4047	812 877	101 121	82.65 % 80.22 %	15.43 % 17.38 %	1.92 % 2.40 %
Pets	5104 5013	3974 3830	1034 1070	96 113	77.86 % 76.40 %	20.26 % 21.34 %	1.88 % 2.25 %
Sport & Fitness	5006 4848	3931 3735	984 1001	91 112	78.53 % 77.04 %	19.66 % 20.65 %	1.82 % 2.31 %
Job & Career	5023 4998	3848 3716	1083 1172	92 110	76.61 % 74.35 %	21.56 % 23.45 %	1.83 % 2.20 %
Dating	5092 5042	3802 3707	1196 1227	94 108	74.67 % 73.52 %	23.49 % 24.34 %	1.85 % 2.14 %
Other	4909 5176	3903 4103	915 948	91 125	79.51 % 79.27 %	18.64 % 18.32 %	1.85 % 2.41 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4598 4631	3472 3415	1032 1122	94 94	75.51 % 73.74 %	22.44 % 24.23 %	2.04 % 2.03 %
Outlook Mail	4698 4582	3634 3457	982 1025	82 100	77.35 % 75.45 %	20.90 % 22.37 %	1.75 % 2.18 %
Yahoo Mail	4820 4662	3785 3556	946 988	89 118	78.53 % 76.28 %	19.63 % 21.19 %	1.85 % 2.53 %
AOL Mail	4829 4734	3783 3649	957 978	89 107	78.34 % 77.08 %	19.82 % 20.66 %	1.84 % 2.26 %
Mail.com	4644 4723	3702 3708	849 907	93 108	79.72 % 78.51 %	18.28 % 19.20 %	2.00 % 2.29 %
Yandex Mail	4550 4519	3548 3449	923 968	79 102	77.98 % 76.32 %	20.29 % 21.42 %	1.74 % 2.26 %
GMX Mail	4763 4756	3695 3584	985 1063	83 109	77.58 % 75.36 %	20.68 % 22.35 %	1.74 % 2.29 %
Zoho Mail	4645 4605	3704 3620	854 889	87 96	79.74 % 78.61 %	18.39 % 19.31 %	1.87 % 2.08 %
ProtonMail	4659 4799	3761 3836	816 841	82 122	80.73 % 79.93 %	17.51 % 17.52 %	1.76 % 2.54 %
Custom Mail	4775 4531	3936 3631	749 806	90 94	82.43 % 80.14 %	15.69 % 17.79 %	1.88 % 2.07 %
iCloud Mail	4684 4763	3533 3516	1064 1142	87 105	75.43 % 73.82 %	22.72 % 23.98 %	1.86 % 2.20 %
Tuta	4752 4651	3864 3663	806 876	82 112	81.31 % 78.76 %	16.96 % 18.83 %	1.73 % 2.41 %
Juno.com	4549 4730	3657 3771	811 847	81 112	80.39 % 79.73 %	17.83 % 17.91 %	1.78 % 2.37 %
Mailfence	4807 4727	3873 3750	838 866	96 111	80.57 % 79.33 %	17.43 % 18.32 %	2.00 % 2.35 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.