SendPulse and Benchmark Email Email Deliverability Comparison

SendPulse

Benchmark Email

In this comparison, the deliverability of SendPulse and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.266 76.292	59.089 58.458	15.514 16.022	1.663 1.812

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.48 % 76.62 %	20.34 % 21.00 %	2.18 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5690 5850	4429 4451	1131 1259	130 140	77.84 % 76.09 %	19.88 % 21.52 %	2.28 % 2.39 %
Elektronics	5638 5781	4361 4458	1156 1195	121 128	77.35 % 77.11 %	20.50 % 20.67 %	2.15 % 2.21 %
Entertainment	5928 5795	4585 4442	1216 1208	127 145	77.34 % 76.65 %	20.51 % 20.85 %	2.14 % 2.50 %
Cosmetics & Beauty	5965 5920	4648 4516	1186 1255	131 149	77.92 % 76.28 %	19.88 % 21.20 %	2.20 % 2.52 %
Food & Drink	5717 5812	4403 4436	1193 1235	121 141	77.02 % 76.32 %	20.87 % 21.25 %	2.12 % 2.43 %
Home & Garden	6123 5674	4724 4312	1256 1226	143 136	77.15 % 76.00 %	20.51 % 21.61 %	2.34 % 2.40 %
Finance	5877 5979	4747 4820	1004 1028	126 131	80.77 % 80.62 %	17.08 % 17.19 %	2.14 % 2.19 %
Health	5887 5840	4709 4695	1039 1006	139 139	79.99 % 80.39 %	17.65 % 17.23 %	2.36 % 2.38 %
Pets	5851 5865	4514 4470	1216 1249	121 146	77.15 % 76.21 %	20.78 % 21.30 %	2.07 % 2.49 %
Sport & Fitness	5673 5958	4392 4526	1159 1296	122 136	77.42 % 75.97 %	20.43 % 21.75 %	2.15 % 2.28 %
Job & Career	6013 5824	4496 4289	1391 1401	126 134	74.77 % 73.64 %	23.13 % 24.06 %	2.10 % 2.30 %
Dating	5915 6152	4331 4455	1465 1554	119 143	73.22 % 72.42 %	24.77 % 25.26 %	2.01 % 2.32 %
Other	5989 5842	4750 4588	1102 1110	137 144	79.31 % 78.53 %	18.40 % 19.00 %	2.29 % 2.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5410 5700	3993 4182	1310 1384	107 134	73.81 % 73.37 %	24.21 % 24.28 %	1.98 % 2.35 %
Outlook Mail	5464 5471	4106 4118	1238 1221	120 132	75.15 % 75.27 %	22.66 % 22.32 %	2.20 % 2.41 %
Yahoo Mail	5363 5397	4088 4097	1147 1170	128 130	76.23 % 75.91 %	21.39 % 21.68 %	2.39 % 2.41 %
AOL Mail	5454 5444	4191 4122	1146 1186	117 136	76.84 % 75.72 %	21.01 % 21.79 %	2.15 % 2.50 %
Mail.com	5439 5463	4287 4216	1033 1125	119 122	78.82 % 77.17 %	18.99 % 20.59 %	2.19 % 2.23 %
Yandex Mail	5348 5504	4062 4151	1169 1226	117 127	75.95 % 75.42 %	21.86 % 22.27 %	2.19 % 2.31 %
GMX Mail	5527 5398	4190 4051	1223 1220	114 127	75.81 % 75.05 %	22.13 % 22.60 %	2.06 % 2.35 %
Zoho Mail	5436 5369	4302 4201	1024 1037	110 131	79.14 % 78.25 %	18.84 % 19.31 %	2.02 % 2.44 %
ProtonMail	5477 5477	4395 4322	953 1031	129 124	80.24 % 78.91 %	17.40 % 18.82 %	2.36 % 2.26 %
Custom Mail	5440 5598	4367 4465	966 1002	107 131	80.28 % 79.76 %	17.76 % 17.90 %	1.97 % 2.34 %
iCloud Mail	5428 5337	4012 3883	1299 1323	117 131	73.91 % 72.76 %	23.93 % 24.79 %	2.16 % 2.45 %
Tuta	5439 5408	4318 4239	991 1038	130 131	79.39 % 78.38 %	18.22 % 19.19 %	2.39 % 2.42 %
Juno.com	5435 5353	4351 4211	962 1015	122 127	80.06 % 78.67 %	17.70 % 18.96 %	2.24 % 2.37 %
Mailfence	5606 5373	4427 4200	1053 1044	126 129	78.97 % 78.17 %	18.78 % 19.43 %	2.25 % 2.40 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.