SendPulse and Benchmark Email Email Deliverability Comparison

SendPulse

Benchmark Email

In this comparison, the deliverability of SendPulse and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.521 66.061	50.907 50.618	13.179 13.815	1.435 1.628

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.70 % 76.62 %	20.11 % 20.91 %	2.19 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4961 5096	3876 3839	976 1131	109 126	78.13 % 75.33 %	19.67 % 22.19 %	2.20 % 2.47 %
Elektronics	4951 4947	3874 3824	974 1000	103 123	78.25 % 77.30 %	19.67 % 20.21 %	2.08 % 2.49 %
Entertainment	5077 5021	3934 3848	1030 1042	113 131	77.49 % 76.64 %	20.29 % 20.75 %	2.23 % 2.61 %
Cosmetics & Beauty	5054 5117	3971 3912	973 1074	110 131	78.57 % 76.45 %	19.25 % 20.99 %	2.18 % 2.56 %
Food & Drink	5089 4942	3929 3770	1048 1048	112 124	77.21 % 76.28 %	20.59 % 21.21 %	2.20 % 2.51 %
Home & Garden	5184 4962	3978 3769	1090 1072	116 121	76.74 % 75.96 %	21.03 % 21.60 %	2.24 % 2.44 %
Finance	5048 5164	4090 4115	851 929	107 120	81.02 % 79.69 %	16.86 % 17.99 %	2.12 % 2.32 %
Health	5057 5057	4087 4077	850 859	120 121	80.82 % 80.62 %	16.81 % 16.99 %	2.37 % 2.39 %
Pets	4983 5210	3812 3989	1064 1084	107 137	76.50 % 76.56 %	21.35 % 20.81 %	2.15 % 2.63 %
Sport & Fitness	4837 5096	3733 3867	998 1108	106 121	77.18 % 75.88 %	20.63 % 21.74 %	2.19 % 2.37 %
Job & Career	5053 5089	3779 3769	1168 1199	106 121	74.79 % 74.06 %	23.11 % 23.56 %	2.10 % 2.38 %
Dating	5039 5224	3706 3809	1225 1288	108 127	73.55 % 72.91 %	24.31 % 24.66 %	2.14 % 2.43 %
Other	5188 5136	4138 4030	932 981	118 125	79.76 % 78.47 %	17.96 % 19.10 %	2.27 % 2.43 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4730 4929	3484 3617	1153 1192	93 120	73.66 % 73.38 %	24.38 % 24.18 %	1.97 % 2.43 %
Outlook Mail	4582 4678	3492 3530	991 1025	99 123	76.21 % 75.46 %	21.63 % 21.91 %	2.16 % 2.63 %
Yahoo Mail	4631 4535	3546 3437	976 981	109 117	76.57 % 75.79 %	21.08 % 21.63 %	2.35 % 2.58 %
AOL Mail	4770 4583	3701 3482	966 981	103 120	77.59 % 75.98 %	20.25 % 21.41 %	2.16 % 2.62 %
Mail.com	4783 4740	3763 3650	911 975	109 115	78.67 % 77.00 %	19.05 % 20.57 %	2.28 % 2.43 %
Yandex Mail	4563 4759	3505 3597	962 1053	96 109	76.81 % 75.58 %	21.08 % 22.13 %	2.10 % 2.29 %
GMX Mail	4712 4721	3565 3532	1039 1078	108 111	75.66 % 74.81 %	22.05 % 22.83 %	2.29 % 2.35 %
Zoho Mail	4706 4629	3713 3604	896 912	97 113	78.90 % 77.86 %	19.04 % 19.70 %	2.06 % 2.44 %
ProtonMail	4718 4776	3802 3743	802 914	114 119	80.58 % 78.37 %	17.00 % 19.14 %	2.42 % 2.49 %
Custom Mail	4638 4773	3743 3802	803 853	92 118	80.70 % 79.66 %	17.31 % 17.87 %	1.98 % 2.47 %
iCloud Mail	4689 4661	3459 3377	1131 1162	99 122	73.77 % 72.45 %	24.12 % 24.93 %	2.11 % 2.62 %
Tuta	4589 4794	3638 3787	848 891	103 116	79.28 % 78.99 %	18.48 % 18.59 %	2.24 % 2.42 %
Juno.com	4703 4753	3751 3744	848 896	104 113	79.76 % 78.77 %	18.03 % 18.85 %	2.21 % 2.38 %
Mailfence	4707 4730	3745 3716	853 902	109 112	79.56 % 78.56 %	18.12 % 19.07 %	2.32 % 2.37 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.