SendPulse and Benchmark Email Email Deliverability Comparison

SendPulse

Benchmark Email

In this comparison, the deliverability of SendPulse and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.866 64.256	49.863 51.984	13.095 11.432	1.481 1.289

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.07 % 80.90 %	20.50 % 17.79 %	2.32 % 2.01 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4826 5017	3760 3990	994 947	119 97	77.91 % 79.53 %	20.60 % 18.88 %	2.47 % 1.93 %
Elektronics	4895 4959	3863 4054	961 838	113 112	78.92 % 81.75 %	19.63 % 16.90 %	2.31 % 2.26 %
Entertainment	4989 5054	3896 4088	1021 905	120 100	78.09 % 80.89 %	20.47 % 17.91 %	2.41 % 1.98 %
Cosmetics & Beauty	4767 4874	3767 3977	935 852	105 96	79.02 % 81.60 %	19.61 % 17.48 %	2.20 % 1.97 %
Food & Drink	5000 4756	3851 3832	1051 873	113 99	77.02 % 80.57 %	21.02 % 18.36 %	2.26 % 2.08 %
Home & Garden	4925 4986	3804 4050	1073 881	107 103	77.24 % 81.23 %	21.79 % 17.67 %	2.17 % 2.07 %
Finance	4953 4816	3990 3968	876 772	112 107	80.56 % 82.39 %	17.69 % 16.03 %	2.26 % 2.22 %
Health	4858 4962	3896 4116	902 768	112 90	80.20 % 82.95 %	18.57 % 15.48 %	2.31 % 1.81 %
Pets	5100 5128	3973 4149	1080 903	128 97	77.90 % 80.91 %	21.18 % 17.61 %	2.51 % 1.89 %
Sport & Fitness	4929 4893	3834 3945	1045 878	114 92	77.78 % 80.63 %	21.20 % 17.94 %	2.31 % 1.88 %
Job & Career	4885 4916	3714 3906	1093 949	119 104	76.03 % 79.45 %	22.37 % 19.30 %	2.44 % 2.12 %
Dating	4988 4920	3750 3850	1152 1022	116 94	75.18 % 78.25 %	23.10 % 20.77 %	2.33 % 1.91 %
Other	4751 4975	3765 4059	912 844	103 98	79.25 % 81.59 %	19.20 % 16.96 %	2.17 % 1.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4690 4670	3519 3698	1089 936	111 91	75.03 % 79.19 %	23.22 % 20.04 %	2.37 % 1.95 %
Outlook Mail	4558 4924	3517 3941	989 926	100 96	77.16 % 80.04 %	21.70 % 18.81 %	2.19 % 1.95 %
Yahoo Mail	4672 4688	3605 3774	1002 856	107 95	77.16 % 80.50 %	21.45 % 18.26 %	2.29 % 2.03 %
AOL Mail	4705 4499	3676 3634	980 807	99 92	78.13 % 80.77 %	20.83 % 17.94 %	2.10 % 2.04 %
Mail.com	4698 4687	3720 3838	906 802	113 95	79.18 % 81.89 %	19.28 % 17.11 %	2.41 % 2.03 %
Yandex Mail	4668 4988	3634 4005	967 898	106 97	77.85 % 80.29 %	20.72 % 18.00 %	2.27 % 1.94 %
GMX Mail	4553 4755	3512 3794	983 931	111 89	77.14 % 79.79 %	21.59 % 19.58 %	2.44 % 1.87 %
Zoho Mail	4794 4609	3754 3770	982 755	113 97	78.31 % 81.80 %	20.48 % 16.38 %	2.36 % 2.10 %
ProtonMail	4826 4768	3869 3915	876 781	121 101	80.17 % 82.11 %	18.15 % 16.38 %	2.51 % 2.12 %
Custom Mail	4377 4523	3502 3760	802 699	100 86	80.01 % 83.13 %	18.32 % 15.45 %	2.28 % 1.90 %
iCloud Mail	4607 4757	3439 3732	1090 977	103 100	74.65 % 78.45 %	23.66 % 20.54 %	2.24 % 2.10 %
Tuta	4770 4644	3822 3839	898 749	108 93	80.13 % 82.67 %	18.83 % 16.13 %	2.26 % 2.00 %
Juno.com	4781 4640	3765 3787	966 768	116 97	78.75 % 81.62 %	20.20 % 16.55 %	2.43 % 2.09 %
Mailfence	3167 3104	2529 2497	565 547	73 60	79.85 % 80.44 %	17.84 % 17.62 %	2.31 % 1.93 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.