SendPulse and Benchmark Email Email Deliverability Comparison

SendPulse

Benchmark Email

In this comparison, the deliverability of SendPulse and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.163 76.745	59.199 58.968	15.314 15.953	1.650 1.824

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.73 % 76.84 %	20.11 % 20.79 %	2.17 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5710 5914	4458 4504	1122 1267	130 143	78.07 % 76.16 %	19.65 % 21.42 %	2.28 % 2.42 %
Elektronics	5611 5868	4377 4553	1117 1181	117 134	78.01 % 77.59 %	19.91 % 20.13 %	2.09 % 2.28 %
Entertainment	5959 5828	4632 4466	1195 1211	132 151	77.73 % 76.63 %	20.05 % 20.78 %	2.22 % 2.59 %
Cosmetics & Beauty	5900 5890	4625 4508	1150 1235	125 147	78.39 % 76.54 %	19.49 % 20.97 %	2.12 % 2.50 %
Food & Drink	5778 5750	4442 4392	1211 1217	125 141	76.88 % 76.38 %	20.96 % 21.17 %	2.16 % 2.45 %
Home & Garden	6048 5793	4659 4419	1254 1235	135 139	77.03 % 76.28 %	20.73 % 21.32 %	2.23 % 2.40 %
Finance	5882 6023	4780 4833	980 1058	122 132	81.26 % 80.24 %	16.66 % 17.57 %	2.07 % 2.19 %
Health	5858 5855	4721 4728	1002 989	135 138	80.59 % 80.75 %	17.10 % 16.89 %	2.30 % 2.36 %
Pets	5837 6044	4497 4628	1218 1266	122 150	77.04 % 76.57 %	20.87 % 20.95 %	2.09 % 2.48 %
Sport & Fitness	5742 5966	4438 4538	1176 1289	128 139	77.29 % 76.06 %	20.48 % 21.61 %	2.23 % 2.33 %
Job & Career	5909 5805	4421 4293	1365 1383	123 129	74.82 % 73.95 %	23.10 % 23.82 %	2.08 % 2.22 %
Dating	5895 6096	4349 4448	1429 1502	117 146	73.77 % 72.97 %	24.24 % 24.64 %	1.98 % 2.40 %
Other	6034 5913	4800 4658	1095 1120	139 135	79.55 % 78.78 %	18.15 % 18.94 %	2.30 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5443 5749	4037 4230	1298 1383	108 136	74.17 % 73.58 %	23.85 % 24.06 %	1.98 % 2.37 %
Outlook Mail	5379 5551	4066 4199	1200 1218	113 134	75.59 % 75.64 %	22.31 % 21.94 %	2.10 % 2.41 %
Yahoo Mail	5400 5389	4136 4096	1135 1163	129 130	76.59 % 76.01 %	21.02 % 21.58 %	2.39 % 2.41 %
AOL Mail	5473 5421	4227 4128	1130 1154	116 139	77.23 % 76.15 %	20.65 % 21.29 %	2.12 % 2.56 %
Mail.com	5462 5473	4310 4237	1033 1110	119 126	78.91 % 77.42 %	18.91 % 20.28 %	2.18 % 2.30 %
Yandex Mail	5257 5537	4024 4191	1120 1221	113 125	76.55 % 75.69 %	21.30 % 22.05 %	2.15 % 2.26 %
GMX Mail	5518 5437	4189 4101	1211 1209	118 127	75.92 % 75.43 %	21.95 % 22.24 %	2.14 % 2.34 %
Zoho Mail	5370 5426	4240 4257	1024 1041	106 128	78.96 % 78.46 %	19.07 % 19.19 %	1.97 % 2.36 %
ProtonMail	5554 5529	4459 4351	963 1053	132 125	80.28 % 78.69 %	17.34 % 19.05 %	2.38 % 2.26 %
Custom Mail	5347 5609	4305 4490	934 990	108 129	80.51 % 80.05 %	17.47 % 17.65 %	2.02 % 2.30 %
iCloud Mail	5477 5310	4062 3859	1299 1320	116 131	74.16 % 72.67 %	23.72 % 24.86 %	2.12 % 2.47 %
Tuta	5462 5461	4341 4288	994 1039	127 134	79.48 % 78.52 %	18.20 % 19.03 %	2.33 % 2.45 %
Juno.com	5448 5359	4362 4228	964 1001	122 130	80.07 % 78.90 %	17.69 % 18.68 %	2.24 % 2.43 %
Mailfence	5573 5494	4441 4313	1009 1051	123 130	79.69 % 78.50 %	18.11 % 19.13 %	2.21 % 2.37 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.