SendPulse and Benchmark Email Email Deliverability Comparison

SendPulse

Benchmark Email

In this comparison, the deliverability of SendPulse and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.294 76.501	58.803 58.876	15.719 15.914	1.772 1.711

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.07 % 76.96 %	20.60 % 20.80 %	2.32 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5685 5936	4390 4533	1157 1270	138 133	77.22 % 76.36 %	20.35 % 21.39 %	2.43 % 2.24 %
Elektronics	5616 5824	4308 4515	1170 1184	138 125	76.71 % 77.52 %	20.83 % 20.33 %	2.46 % 2.15 %
Entertainment	5869 5703	4518 4391	1219 1175	132 137	76.98 % 76.99 %	20.77 % 20.60 %	2.25 % 2.40 %
Cosmetics & Beauty	6038 5999	4671 4595	1221 1267	146 137	77.36 % 76.60 %	20.22 % 21.12 %	2.42 % 2.28 %
Food & Drink	5714 5800	4386 4428	1201 1235	127 137	76.76 % 76.34 %	21.02 % 21.29 %	2.22 % 2.36 %
Home & Garden	6021 5774	4627 4419	1244 1224	150 131	76.85 % 76.53 %	20.66 % 21.20 %	2.49 % 2.27 %
Finance	5828 5942	4693 4821	1003 996	132 125	80.53 % 81.13 %	17.21 % 16.76 %	2.26 % 2.10 %
Health	5935 5777	4739 4673	1050 978	146 126	79.85 % 80.89 %	17.69 % 16.93 %	2.46 % 2.18 %
Pets	5872 6037	4504 4610	1235 1289	133 138	76.70 % 76.36 %	21.03 % 21.35 %	2.26 % 2.29 %
Sport & Fitness	5628 5935	4323 4522	1178 1286	127 127	76.81 % 76.19 %	20.93 % 21.67 %	2.26 % 2.14 %
Job & Career	6073 5829	4516 4335	1418 1370	139 124	74.36 % 74.37 %	23.35 % 23.50 %	2.29 % 2.13 %
Dating	5989 6050	4370 4384	1493 1530	126 136	72.97 % 72.46 %	24.93 % 25.29 %	2.10 % 2.25 %
Other	6026 5895	4758 4650	1130 1110	138 135	78.96 % 78.88 %	18.75 % 18.83 %	2.29 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5491 5720	4026 4226	1343 1368	122 126	73.32 % 73.88 %	24.46 % 23.92 %	2.22 % 2.20 %
Outlook Mail	5429 5654	4069 4259	1235 1267	125 128	74.95 % 75.33 %	22.75 % 22.41 %	2.30 % 2.26 %
Yahoo Mail	5400 5470	4093 4157	1176 1188	131 125	75.80 % 76.00 %	21.78 % 21.72 %	2.43 % 2.29 %
AOL Mail	5475 5323	4183 4038	1163 1158	129 127	76.40 % 75.86 %	21.24 % 21.75 %	2.36 % 2.39 %
Mail.com	5368 5370	4214 4163	1027 1096	127 111	78.50 % 77.52 %	19.13 % 20.41 %	2.37 % 2.07 %
Yandex Mail	5335 5681	4024 4319	1186 1235	125 127	75.43 % 76.03 %	22.23 % 21.74 %	2.34 % 2.24 %
GMX Mail	5479 5409	4148 4091	1212 1194	119 124	75.71 % 75.63 %	22.12 % 22.07 %	2.17 % 2.29 %
Zoho Mail	5412 5415	4256 4264	1036 1028	120 123	78.64 % 78.74 %	19.14 % 18.98 %	2.22 % 2.27 %
ProtonMail	5485 5429	4385 4290	962 1026	138 113	79.95 % 79.02 %	17.54 % 18.90 %	2.52 % 2.08 %
Custom Mail	5425 5615	4334 4489	978 1004	113 122	79.89 % 79.95 %	18.03 % 17.88 %	2.08 % 2.17 %
iCloud Mail	5395 5279	3957 3870	1312 1289	126 120	73.35 % 73.31 %	24.32 % 24.42 %	2.34 % 2.27 %
Tuta	5543 5387	4374 4249	1034 1013	135 125	78.91 % 78.88 %	18.65 % 18.80 %	2.44 % 2.32 %
Juno.com	5416 5411	4302 4275	984 1014	130 122	79.43 % 79.01 %	18.17 % 18.74 %	2.40 % 2.25 %
Mailfence	5641 5338	4438 4186	1071 1034	132 118	78.67 % 78.42 %	18.99 % 19.37 %	2.34 % 2.21 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.