SendPulse and Benchmark Email Email Deliverability Comparison

SendPulse

Benchmark Email

In this comparison, the deliverability of SendPulse and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.545 66.517	50.781 51.489	13.336 13.555	1.428 1.473

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.48 % 77.41 %	20.35 % 20.38 %	2.18 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5035 5092	3913 3869	1009 1119	113 104	77.72 % 75.98 %	20.04 % 21.98 %	2.24 % 2.04 %
Elektronics	4968 4973	3882 3847	991 1013	95 113	78.14 % 77.36 %	19.95 % 20.37 %	1.91 % 2.27 %
Entertainment	5195 5012	4013 3878	1067 1024	115 110	77.25 % 77.37 %	20.54 % 20.43 %	2.21 % 2.19 %
Cosmetics & Beauty	4954 5223	3908 4055	947 1046	99 122	78.89 % 77.64 %	19.12 % 20.03 %	2.00 % 2.34 %
Food & Drink	5162 4966	3968 3822	1080 1032	114 112	76.87 % 76.96 %	20.92 % 20.78 %	2.21 % 2.26 %
Home & Garden	5130 5045	3919 3898	1098 1033	113 114	76.39 % 77.26 %	21.40 % 20.48 %	2.20 % 2.26 %
Finance	5131 5216	4147 4194	871 902	113 120	80.82 % 80.41 %	16.98 % 17.29 %	2.20 % 2.30 %
Health	4987 5162	4009 4202	859 854	119 106	80.39 % 81.40 %	17.22 % 16.54 %	2.39 % 2.05 %
Pets	4996 5207	3809 4018	1077 1073	110 116	76.24 % 77.17 %	21.56 % 20.61 %	2.20 % 2.23 %
Sport & Fitness	4862 5103	3731 3931	1022 1062	109 110	76.74 % 77.03 %	21.02 % 20.81 %	2.24 % 2.16 %
Job & Career	5070 5025	3786 3776	1175 1138	109 111	74.67 % 75.14 %	23.18 % 22.65 %	2.15 % 2.21 %
Dating	4997 5351	3662 3944	1225 1287	110 120	73.28 % 73.71 %	24.51 % 24.05 %	2.20 % 2.24 %
Other	5058 5142	4034 4055	915 972	109 115	79.75 % 78.86 %	18.09 % 18.90 %	2.16 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4732 4961	3471 3682	1165 1171	96 108	73.35 % 74.22 %	24.62 % 23.60 %	2.03 % 2.18 %
Outlook Mail	4549 4807	3454 3647	999 1049	96 111	75.93 % 75.87 %	21.96 % 21.82 %	2.11 % 2.31 %
Yahoo Mail	4638 4735	3525 3641	1008 986	105 108	76.00 % 76.90 %	21.73 % 20.82 %	2.26 % 2.28 %
AOL Mail	4717 4536	3639 3467	977 967	101 102	77.15 % 76.43 %	20.71 % 21.32 %	2.14 % 2.25 %
Mail.com	4769 4907	3748 3828	916 972	105 107	78.59 % 78.01 %	19.21 % 19.81 %	2.20 % 2.18 %
Yandex Mail	4566 4717	3508 3615	965 1007	93 95	76.83 % 76.64 %	21.13 % 21.35 %	2.04 % 2.01 %
GMX Mail	4737 4808	3577 3623	1050 1085	110 100	75.51 % 75.35 %	22.17 % 22.57 %	2.32 % 2.08 %
Zoho Mail	4659 4653	3659 3668	901 881	99 104	78.54 % 78.83 %	19.34 % 18.93 %	2.12 % 2.24 %
ProtonMail	4857 4771	3885 3766	858 897	114 108	79.99 % 78.94 %	17.67 % 18.80 %	2.35 % 2.26 %
Custom Mail	4631 4683	3700 3774	833 804	98 105	79.90 % 80.59 %	17.99 % 17.17 %	2.12 % 2.24 %
iCloud Mail	4644 4717	3430 3469	1117 1134	97 114	73.86 % 73.54 %	24.05 % 24.04 %	2.09 % 2.42 %
Tuta	4587 4797	3656 3810	827 878	104 109	79.70 % 79.42 %	18.03 % 18.30 %	2.27 % 2.27 %
Juno.com	4745 4681	3768 3719	872 860	105 102	79.41 % 79.45 %	18.38 % 18.37 %	2.21 % 2.18 %
Mailfence	4714 4744	3761 3780	848 864	105 100	79.78 % 79.68 %	17.99 % 18.21 %	2.23 % 2.11 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.