SendPulse and Benchmark Email Email Deliverability Comparison

SendPulse

Benchmark Email

In this comparison, the deliverability of SendPulse and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.413 65.998	50.605 50.496	13.318 13.892	1.490 1.610

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.36 % 76.51 %	20.36 % 21.05 %	2.28 % 2.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4925 5050	3834 3818	975 1104	116 128	77.85 % 75.60 %	19.80 % 21.86 %	2.36 % 2.53 %
Elektronics	4837 5037	3760 3891	974 1024	103 122	77.73 % 77.25 %	20.14 % 20.33 %	2.13 % 2.42 %
Entertainment	5133 4916	3972 3753	1042 1032	119 131	77.38 % 76.34 %	20.30 % 20.99 %	2.32 % 2.66 %
Cosmetics & Beauty	5104 5130	3989 3905	999 1094	116 131	78.15 % 76.12 %	19.57 % 21.33 %	2.27 % 2.55 %
Food & Drink	5030 4966	3848 3788	1068 1056	114 122	76.50 % 76.28 %	21.23 % 21.26 %	2.27 % 2.46 %
Home & Garden	5197 4955	3976 3765	1098 1068	123 122	76.51 % 75.98 %	21.13 % 21.55 %	2.37 % 2.46 %
Finance	5065 5214	4088 4164	867 932	110 118	80.71 % 79.86 %	17.12 % 17.87 %	2.17 % 2.26 %
Health	5045 5023	4047 4039	877 862	121 122	80.22 % 80.41 %	17.38 % 17.16 %	2.40 % 2.43 %
Pets	5013 5226	3830 3995	1070 1100	113 131	76.40 % 76.44 %	21.34 % 21.05 %	2.25 % 2.51 %
Sport & Fitness	4848 5067	3735 3831	1001 1117	112 119	77.04 % 75.61 %	20.65 % 22.04 %	2.31 % 2.35 %
Job & Career	4998 5039	3716 3712	1172 1214	110 113	74.35 % 73.67 %	23.45 % 24.09 %	2.20 % 2.24 %
Dating	5042 5302	3707 3863	1227 1310	108 129	73.52 % 72.86 %	24.34 % 24.71 %	2.14 % 2.43 %
Other	5176 5073	4103 3972	948 979	125 122	79.27 % 78.30 %	18.32 % 19.30 %	2.41 % 2.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4631 5062	3415 3704	1122 1236	94 122	73.74 % 73.17 %	24.23 % 24.42 %	2.03 % 2.41 %
Outlook Mail	4582 4745	3457 3578	1025 1047	100 120	75.45 % 75.41 %	22.37 % 22.07 %	2.18 % 2.53 %
Yahoo Mail	4662 4540	3556 3439	988 988	118 113	76.28 % 75.75 %	21.19 % 21.76 %	2.53 % 2.49 %
AOL Mail	4734 4623	3649 3506	978 998	107 119	77.08 % 75.84 %	20.66 % 21.59 %	2.26 % 2.57 %
Mail.com	4723 4699	3708 3615	907 970	108 114	78.51 % 76.93 %	19.20 % 20.64 %	2.29 % 2.43 %
Yandex Mail	4519 4838	3449 3651	968 1075	102 112	76.32 % 75.47 %	21.42 % 22.22 %	2.26 % 2.32 %
GMX Mail	4756 4634	3584 3475	1063 1048	109 111	75.36 % 74.99 %	22.35 % 22.62 %	2.29 % 2.40 %
Zoho Mail	4605 4660	3620 3641	889 903	96 116	78.61 % 78.13 %	19.31 % 19.38 %	2.08 % 2.49 %
ProtonMail	4799 4758	3836 3727	841 918	122 113	79.93 % 78.33 %	17.52 % 19.29 %	2.54 % 2.37 %
Custom Mail	4531 4846	3631 3852	806 879	94 115	80.14 % 79.49 %	17.79 % 18.14 %	2.07 % 2.37 %
iCloud Mail	4763 4576	3516 3314	1142 1148	105 114	73.82 % 72.42 %	23.98 % 25.09 %	2.20 % 2.49 %
Tuta	4651 4623	3663 3623	876 886	112 114	78.76 % 78.37 %	18.83 % 19.17 %	2.41 % 2.47 %
Juno.com	4730 4672	3771 3685	847 873	112 114	79.73 % 78.87 %	17.91 % 18.69 %	2.37 % 2.44 %
Mailfence	4727 4722	3750 3686	866 923	111 113	79.33 % 78.06 %	18.32 % 19.55 %	2.35 % 2.39 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.