SendPulse and Benchmark Email Email Deliverability Comparison

SendPulse

Benchmark Email

In this comparison, the deliverability of SendPulse and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.508 66.291	50.749 51.770	13.326 13.154	1.433 1.367

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.47 % 78.10 %	20.34 % 19.84 %	2.19 % 2.06 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5110 5153	3956 3949	1033 1101	121 103	77.42 % 76.63 %	20.22 % 21.37 %	2.37 % 2.00 %
Elektronics	4993 4958	3891 3899	1001 954	101 105	77.93 % 78.64 %	20.05 % 19.24 %	2.02 % 2.12 %
Entertainment	5087 5001	3928 3898	1042 999	117 104	77.22 % 77.94 %	20.48 % 19.98 %	2.30 % 2.08 %
Cosmetics & Beauty	4972 5061	3935 3979	935 977	102 105	79.14 % 78.62 %	18.81 % 19.30 %	2.05 % 2.07 %
Food & Drink	5122 4952	3924 3841	1087 1009	111 102	76.61 % 77.56 %	21.22 % 20.38 %	2.17 % 2.06 %
Home & Garden	5188 5025	3966 3920	1112 1000	110 105	76.45 % 78.01 %	21.43 % 19.90 %	2.12 % 2.09 %
Finance	5143 5173	4171 4182	860 877	112 114	81.10 % 80.84 %	16.72 % 16.95 %	2.18 % 2.20 %
Health	4963 5211	3984 4237	869 876	110 98	80.27 % 81.31 %	17.51 % 16.81 %	2.22 % 1.88 %
Pets	5008 5136	3834 4006	1063 1021	111 109	76.56 % 78.00 %	21.23 % 19.88 %	2.22 % 2.12 %
Sport & Fitness	4897 5048	3767 3934	1023 1011	107 103	76.92 % 77.93 %	20.89 % 20.03 %	2.19 % 2.04 %
Job & Career	4967 5114	3695 3877	1157 1127	115 110	74.39 % 75.81 %	23.29 % 22.04 %	2.32 % 2.15 %
Dating	5056 5323	3710 3953	1234 1265	112 105	73.38 % 74.26 %	24.41 % 23.76 %	2.22 % 1.97 %
Other	5002 5136	3988 4095	910 937	104 104	79.73 % 79.73 %	18.19 % 18.24 %	2.08 % 2.02 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4771 4828	3501 3620	1170 1113	100 95	73.38 % 74.98 %	24.52 % 23.05 %	2.10 % 1.97 %
Outlook Mail	4644 4793	3536 3670	1011 1023	97 100	76.14 % 76.57 %	21.77 % 21.34 %	2.09 % 2.09 %
Yahoo Mail	4584 4663	3487 3610	994 951	103 102	76.07 % 77.42 %	21.68 % 20.39 %	2.25 % 2.19 %
AOL Mail	4609 4530	3555 3509	958 925	96 96	77.13 % 77.46 %	20.79 % 20.42 %	2.08 % 2.12 %
Mail.com	4745 4778	3739 3765	902 917	104 96	78.80 % 78.80 %	19.01 % 19.19 %	2.19 % 2.01 %
Yandex Mail	4680 4812	3599 3721	984 1001	97 90	76.90 % 77.33 %	21.03 % 20.80 %	2.07 % 1.87 %
GMX Mail	4637 4740	3493 3594	1034 1056	110 90	75.33 % 75.82 %	22.30 % 22.28 %	2.37 % 1.90 %
Zoho Mail	4629 4651	3620 3695	913 862	96 94	78.20 % 79.45 %	19.72 % 18.53 %	2.07 % 2.02 %
ProtonMail	4869 4801	3895 3838	861 857	113 106	80.00 % 79.94 %	17.68 % 17.85 %	2.32 % 2.21 %
Custom Mail	4535 4694	3639 3817	797 782	99 95	80.24 % 81.32 %	17.57 % 16.66 %	2.18 % 2.02 %
iCloud Mail	4715 4792	3452 3550	1163 1133	100 109	73.21 % 74.08 %	24.67 % 23.64 %	2.12 % 2.27 %
Tuta	4662 4790	3731 3848	825 841	106 101	80.03 % 80.33 %	17.70 % 17.56 %	2.27 % 2.11 %
Juno.com	4745 4723	3766 3772	869 851	110 100	79.37 % 79.86 %	18.31 % 18.02 %	2.32 % 2.12 %
Mailfence	4683 4696	3736 3761	845 842	102 93	79.78 % 80.09 %	18.04 % 17.93 %	2.18 % 1.98 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.