Benchmark Email and SendPulse Email Deliverability Comparison

Benchmark Email

SendPulse

In this comparison, the deliverability of Benchmark Email and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.061 65.521	50.618 50.907	13.815 13.179	1.628 1.435

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 77.70 %	20.91 % 20.11 %	2.46 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5096 4961	3839 3876	1131 976	126 109	75.33 % 78.13 %	22.19 % 19.67 %	2.47 % 2.20 %
Elektronics	4947 4951	3824 3874	1000 974	123 103	77.30 % 78.25 %	20.21 % 19.67 %	2.49 % 2.08 %
Entertainment	5021 5077	3848 3934	1042 1030	131 113	76.64 % 77.49 %	20.75 % 20.29 %	2.61 % 2.23 %
Cosmetics & Beauty	5117 5054	3912 3971	1074 973	131 110	76.45 % 78.57 %	20.99 % 19.25 %	2.56 % 2.18 %
Food & Drink	4942 5089	3770 3929	1048 1048	124 112	76.28 % 77.21 %	21.21 % 20.59 %	2.51 % 2.20 %
Home & Garden	4962 5184	3769 3978	1072 1090	121 116	75.96 % 76.74 %	21.60 % 21.03 %	2.44 % 2.24 %
Finance	5164 5048	4115 4090	929 851	120 107	79.69 % 81.02 %	17.99 % 16.86 %	2.32 % 2.12 %
Health	5057 5057	4077 4087	859 850	121 120	80.62 % 80.82 %	16.99 % 16.81 %	2.39 % 2.37 %
Pets	5210 4983	3989 3812	1084 1064	137 107	76.56 % 76.50 %	20.81 % 21.35 %	2.63 % 2.15 %
Sport & Fitness	5096 4837	3867 3733	1108 998	121 106	75.88 % 77.18 %	21.74 % 20.63 %	2.37 % 2.19 %
Job & Career	5089 5053	3769 3779	1199 1168	121 106	74.06 % 74.79 %	23.56 % 23.11 %	2.38 % 2.10 %
Dating	5224 5039	3809 3706	1288 1225	127 108	72.91 % 73.55 %	24.66 % 24.31 %	2.43 % 2.14 %
Other	5136 5188	4030 4138	981 932	125 118	78.47 % 79.76 %	19.10 % 17.96 %	2.43 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4929 4730	3617 3484	1192 1153	120 93	73.38 % 73.66 %	24.18 % 24.38 %	2.43 % 1.97 %
Outlook Mail	4678 4582	3530 3492	1025 991	123 99	75.46 % 76.21 %	21.91 % 21.63 %	2.63 % 2.16 %
Yahoo Mail	4535 4631	3437 3546	981 976	117 109	75.79 % 76.57 %	21.63 % 21.08 %	2.58 % 2.35 %
AOL Mail	4583 4770	3482 3701	981 966	120 103	75.98 % 77.59 %	21.41 % 20.25 %	2.62 % 2.16 %
Mail.com	4740 4783	3650 3763	975 911	115 109	77.00 % 78.67 %	20.57 % 19.05 %	2.43 % 2.28 %
Yandex Mail	4759 4563	3597 3505	1053 962	109 96	75.58 % 76.81 %	22.13 % 21.08 %	2.29 % 2.10 %
GMX Mail	4721 4712	3532 3565	1078 1039	111 108	74.81 % 75.66 %	22.83 % 22.05 %	2.35 % 2.29 %
Zoho Mail	4629 4706	3604 3713	912 896	113 97	77.86 % 78.90 %	19.70 % 19.04 %	2.44 % 2.06 %
ProtonMail	4776 4718	3743 3802	914 802	119 114	78.37 % 80.58 %	19.14 % 17.00 %	2.49 % 2.42 %
Custom Mail	4773 4638	3802 3743	853 803	118 92	79.66 % 80.70 %	17.87 % 17.31 %	2.47 % 1.98 %
iCloud Mail	4661 4689	3377 3459	1162 1131	122 99	72.45 % 73.77 %	24.93 % 24.12 %	2.62 % 2.11 %
Tuta	4794 4589	3787 3638	891 848	116 103	78.99 % 79.28 %	18.59 % 18.48 %	2.42 % 2.24 %
Juno.com	4753 4703	3744 3751	896 848	113 104	78.77 % 79.76 %	18.85 % 18.03 %	2.38 % 2.21 %
Mailfence	4730 4707	3716 3745	902 853	112 109	78.56 % 79.56 %	19.07 % 18.12 %	2.37 % 2.32 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.