Benchmark Email and SendPulse Email Deliverability Comparison

Benchmark Email

SendPulse

In this comparison, the deliverability of Benchmark Email and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.256 63.866	51.984 49.863	11.432 13.095	1.289 1.481

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.90 % 78.07 %	17.79 % 20.50 %	2.01 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5017 4826	3990 3760	947 994	97 119	79.53 % 77.91 %	18.88 % 20.60 %	1.93 % 2.47 %
Elektronics	4959 4895	4054 3863	838 961	112 113	81.75 % 78.92 %	16.90 % 19.63 %	2.26 % 2.31 %
Entertainment	5054 4989	4088 3896	905 1021	100 120	80.89 % 78.09 %	17.91 % 20.47 %	1.98 % 2.41 %
Cosmetics & Beauty	4874 4767	3977 3767	852 935	96 105	81.60 % 79.02 %	17.48 % 19.61 %	1.97 % 2.20 %
Food & Drink	4756 5000	3832 3851	873 1051	99 113	80.57 % 77.02 %	18.36 % 21.02 %	2.08 % 2.26 %
Home & Garden	4986 4925	4050 3804	881 1073	103 107	81.23 % 77.24 %	17.67 % 21.79 %	2.07 % 2.17 %
Finance	4816 4953	3968 3990	772 876	107 112	82.39 % 80.56 %	16.03 % 17.69 %	2.22 % 2.26 %
Health	4962 4858	4116 3896	768 902	90 112	82.95 % 80.20 %	15.48 % 18.57 %	1.81 % 2.31 %
Pets	5128 5100	4149 3973	903 1080	97 128	80.91 % 77.90 %	17.61 % 21.18 %	1.89 % 2.51 %
Sport & Fitness	4893 4929	3945 3834	878 1045	92 114	80.63 % 77.78 %	17.94 % 21.20 %	1.88 % 2.31 %
Job & Career	4916 4885	3906 3714	949 1093	104 119	79.45 % 76.03 %	19.30 % 22.37 %	2.12 % 2.44 %
Dating	4920 4988	3850 3750	1022 1152	94 116	78.25 % 75.18 %	20.77 % 23.10 %	1.91 % 2.33 %
Other	4975 4751	4059 3765	844 912	98 103	81.59 % 79.25 %	16.96 % 19.20 %	1.97 % 2.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4670 4690	3698 3519	936 1089	91 111	79.19 % 75.03 %	20.04 % 23.22 %	1.95 % 2.37 %
Outlook Mail	4924 4558	3941 3517	926 989	96 100	80.04 % 77.16 %	18.81 % 21.70 %	1.95 % 2.19 %
Yahoo Mail	4688 4672	3774 3605	856 1002	95 107	80.50 % 77.16 %	18.26 % 21.45 %	2.03 % 2.29 %
AOL Mail	4499 4705	3634 3676	807 980	92 99	80.77 % 78.13 %	17.94 % 20.83 %	2.04 % 2.10 %
Mail.com	4687 4698	3838 3720	802 906	95 113	81.89 % 79.18 %	17.11 % 19.28 %	2.03 % 2.41 %
Yandex Mail	4988 4668	4005 3634	898 967	97 106	80.29 % 77.85 %	18.00 % 20.72 %	1.94 % 2.27 %
GMX Mail	4755 4553	3794 3512	931 983	89 111	79.79 % 77.14 %	19.58 % 21.59 %	1.87 % 2.44 %
Zoho Mail	4609 4794	3770 3754	755 982	97 113	81.80 % 78.31 %	16.38 % 20.48 %	2.10 % 2.36 %
ProtonMail	4768 4826	3915 3869	781 876	101 121	82.11 % 80.17 %	16.38 % 18.15 %	2.12 % 2.51 %
Custom Mail	4523 4377	3760 3502	699 802	86 100	83.13 % 80.01 %	15.45 % 18.32 %	1.90 % 2.28 %
iCloud Mail	4757 4607	3732 3439	977 1090	100 103	78.45 % 74.65 %	20.54 % 23.66 %	2.10 % 2.24 %
Tuta	4644 4770	3839 3822	749 898	93 108	82.67 % 80.13 %	16.13 % 18.83 %	2.00 % 2.26 %
Juno.com	4640 4781	3787 3765	768 966	97 116	81.62 % 78.75 %	16.55 % 20.20 %	2.09 % 2.43 %
Mailfence	3104 3167	2497 2529	547 565	60 73	80.44 % 79.85 %	17.62 % 17.84 %	1.93 % 2.31 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.