Benchmark Email and SendPulse Email Deliverability Comparison

Benchmark Email

SendPulse

In this comparison, the deliverability of Benchmark Email and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.998 65.413	50.496 50.605	13.892 13.318	1.610 1.490

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.51 % 77.36 %	21.05 % 20.36 %	2.44 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5050 4925	3818 3834	1104 975	128 116	75.60 % 77.85 %	21.86 % 19.80 %	2.53 % 2.36 %
Elektronics	5037 4837	3891 3760	1024 974	122 103	77.25 % 77.73 %	20.33 % 20.14 %	2.42 % 2.13 %
Entertainment	4916 5133	3753 3972	1032 1042	131 119	76.34 % 77.38 %	20.99 % 20.30 %	2.66 % 2.32 %
Cosmetics & Beauty	5130 5104	3905 3989	1094 999	131 116	76.12 % 78.15 %	21.33 % 19.57 %	2.55 % 2.27 %
Food & Drink	4966 5030	3788 3848	1056 1068	122 114	76.28 % 76.50 %	21.26 % 21.23 %	2.46 % 2.27 %
Home & Garden	4955 5197	3765 3976	1068 1098	122 123	75.98 % 76.51 %	21.55 % 21.13 %	2.46 % 2.37 %
Finance	5214 5065	4164 4088	932 867	118 110	79.86 % 80.71 %	17.87 % 17.12 %	2.26 % 2.17 %
Health	5023 5045	4039 4047	862 877	122 121	80.41 % 80.22 %	17.16 % 17.38 %	2.43 % 2.40 %
Pets	5226 5013	3995 3830	1100 1070	131 113	76.44 % 76.40 %	21.05 % 21.34 %	2.51 % 2.25 %
Sport & Fitness	5067 4848	3831 3735	1117 1001	119 112	75.61 % 77.04 %	22.04 % 20.65 %	2.35 % 2.31 %
Job & Career	5039 4998	3712 3716	1214 1172	113 110	73.67 % 74.35 %	24.09 % 23.45 %	2.24 % 2.20 %
Dating	5302 5042	3863 3707	1310 1227	129 108	72.86 % 73.52 %	24.71 % 24.34 %	2.43 % 2.14 %
Other	5073 5176	3972 4103	979 948	122 125	78.30 % 79.27 %	19.30 % 18.32 %	2.40 % 2.41 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5062 4631	3704 3415	1236 1122	122 94	73.17 % 73.74 %	24.42 % 24.23 %	2.41 % 2.03 %
Outlook Mail	4745 4582	3578 3457	1047 1025	120 100	75.41 % 75.45 %	22.07 % 22.37 %	2.53 % 2.18 %
Yahoo Mail	4540 4662	3439 3556	988 988	113 118	75.75 % 76.28 %	21.76 % 21.19 %	2.49 % 2.53 %
AOL Mail	4623 4734	3506 3649	998 978	119 107	75.84 % 77.08 %	21.59 % 20.66 %	2.57 % 2.26 %
Mail.com	4699 4723	3615 3708	970 907	114 108	76.93 % 78.51 %	20.64 % 19.20 %	2.43 % 2.29 %
Yandex Mail	4838 4519	3651 3449	1075 968	112 102	75.47 % 76.32 %	22.22 % 21.42 %	2.32 % 2.26 %
GMX Mail	4634 4756	3475 3584	1048 1063	111 109	74.99 % 75.36 %	22.62 % 22.35 %	2.40 % 2.29 %
Zoho Mail	4660 4605	3641 3620	903 889	116 96	78.13 % 78.61 %	19.38 % 19.31 %	2.49 % 2.08 %
ProtonMail	4758 4799	3727 3836	918 841	113 122	78.33 % 79.93 %	19.29 % 17.52 %	2.37 % 2.54 %
Custom Mail	4846 4531	3852 3631	879 806	115 94	79.49 % 80.14 %	18.14 % 17.79 %	2.37 % 2.07 %
iCloud Mail	4576 4763	3314 3516	1148 1142	114 105	72.42 % 73.82 %	25.09 % 23.98 %	2.49 % 2.20 %
Tuta	4623 4651	3623 3663	886 876	114 112	78.37 % 78.76 %	19.17 % 18.83 %	2.47 % 2.41 %
Juno.com	4672 4730	3685 3771	873 847	114 112	78.87 % 79.73 %	18.69 % 17.91 %	2.44 % 2.37 %
Mailfence	4722 4727	3686 3750	923 866	113 111	78.06 % 79.33 %	19.55 % 18.32 %	2.39 % 2.35 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.