Benchmark Email and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
439.266 439.390	333.419 330.501	88.752 92.288	17.095 16.601

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.90 % 75.22 %	20.20 % 21.00 %	3.89 % 3.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33603 34340	26519 26802	5880 6351	1204 1187	78.92 % 78.05 %	17.50 % 18.49 %	3.58 % 3.46 %
Elektronics	34087 33911	26011 25707	6791 6961	1285 1243	76.31 % 75.81 %	19.92 % 20.53 %	3.77 % 3.67 %
Entertainment	33356 34260	25365 25682	6709 7310	1282 1268	76.04 % 74.96 %	20.11 % 21.34 %	3.84 % 3.70 %
Cosmetics & Beauty	33565 33277	25450 25012	6805 6969	1310 1296	75.82 % 75.16 %	20.27 % 20.94 %	3.90 % 3.89 %
Food & Drink	33735 33621	26600 26234	5940 6200	1195 1187	78.85 % 78.03 %	17.61 % 18.44 %	3.54 % 3.53 %
Home & Garden	34029 33727	26913 26372	5938 6211	1178 1144	79.09 % 78.19 %	17.45 % 18.42 %	3.46 % 3.39 %
Finance	34003 33627	24647 24254	7889 8048	1467 1325	72.48 % 72.13 %	23.20 % 23.93 %	4.31 % 3.94 %
Health	34316 33648	25157 24512	7770 7806	1389 1330	73.31 % 72.85 %	22.64 % 23.20 %	4.05 % 3.95 %
Pets	33884 33917	26449 26190	6233 6463	1202 1264	78.06 % 77.22 %	18.40 % 19.06 %	3.55 % 3.73 %
Sport & Fitness	32992 33488	24767 24798	6889 7280	1336 1410	75.07 % 74.05 %	20.88 % 21.74 %	4.05 % 4.21 %
Job & Career	34201 33669	25217 24712	7465 7603	1519 1354	73.73 % 73.40 %	21.83 % 22.58 %	4.44 % 4.02 %
Dating	33728 33860	24063 23954	8223 8484	1442 1422	71.34 % 70.74 %	24.38 % 25.06 %	4.28 % 4.20 %
Other	33767 34045	26261 26272	6220 6602	1286 1171	77.77 % 77.17 %	18.42 % 19.39 %	3.81 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42586 43756	30864 31407	9849 10618	1873 1731	72.47 % 71.78 %	23.13 % 24.27 %	4.40 % 3.96 %
Outlook Mail	43114 43038	31460 31259	9826 10010	1828 1769	72.97 % 72.63 %	22.79 % 23.26 %	4.24 % 4.11 %
Yahoo Mail	42866 42807	32416 32126	8733 9084	1717 1597	75.62 % 75.05 %	20.37 % 21.22 %	4.01 % 3.73 %
AOL Mail	43079 42726	32512 31934	8852 9080	1715 1712	75.47 % 74.74 %	20.55 % 21.25 %	3.98 % 4.01 %
Mail.com	43174 42813	33131 32602	8423 8631	1620 1580	76.74 % 76.15 %	19.51 % 20.16 %	3.75 % 3.69 %
Yandex Mail	42806 43122	31653 31692	9347 9724	1806 1706	73.95 % 73.49 %	21.84 % 22.55 %	4.22 % 3.96 %
GMX Mail	43062 42698	32994 32354	8590 8797	1478 1547	76.62 % 75.77 %	19.95 % 20.60 %	3.43 % 3.62 %
Zoho Mail	42823 42887	33158 33071	8040 8330	1625 1486	77.43 % 77.11 %	18.77 % 19.42 %	3.79 % 3.46 %
ProtonMail	42664 42457	33118 32713	8018 8268	1528 1476	77.63 % 77.05 %	18.79 % 19.47 %	3.58 % 3.48 %
Custom Mail	42719 42797	33655 33318	7552 7965	1512 1514	78.78 % 77.85 %	17.68 % 18.61 %	3.54 % 3.54 %
iCloud Mail	3408 3429	2616 2517	627 717	165 195	76.76 % 73.40 %	18.40 % 20.91 %	4.84 % 5.69 %
Tuta	3421 3405	2865 2711	448 543	108 151	83.75 % 79.62 %	13.10 % 15.95 %	3.16 % 4.43 %
Juno.com	3544 3455	2977 2797	447 521	120 137	84.00 % 80.96 %	12.61 % 15.08 %	3.39 % 3.97 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.