Benchmark Email and SendPulse Email Deliverability Comparison

Benchmark Email

SendPulse

In this comparison, the deliverability of Benchmark Email and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.210 64.719	51.727 50.459	12.292 13.109	1.362 1.463

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.32 % 77.97 %	18.85 % 20.26 %	2.09 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5002 4975	3885 3878	1015 1008	104 122	77.67 % 77.95 %	20.29 % 20.26 %	2.08 % 2.45 %
Elektronics	4926 4947	3942 3896	891 961	109 107	80.02 % 78.75 %	18.09 % 19.43 %	2.21 % 2.16 %
Entertainment	5041 5003	3984 3894	966 1014	106 118	79.03 % 77.83 %	19.16 % 20.27 %	2.10 % 2.36 %
Cosmetics & Beauty	4918 4875	3938 3863	896 916	103 100	80.07 % 79.24 %	18.22 % 18.79 %	2.09 % 2.05 %
Food & Drink	4841 5122	3815 3957	937 1082	101 112	78.81 % 77.25 %	19.36 % 21.12 %	2.09 % 2.19 %
Home & Garden	4997 5079	3966 3910	941 1095	106 109	79.37 % 76.98 %	18.83 % 21.56 %	2.12 % 2.15 %
Finance	5027 5067	4104 4097	829 874	113 113	81.64 % 80.86 %	16.49 % 17.25 %	2.25 % 2.23 %
Health	5108 4902	4199 3931	830 881	98 110	82.20 % 80.19 %	16.25 % 17.97 %	1.92 % 2.24 %
Pets	5077 5090	4021 3941	949 1066	105 118	79.20 % 77.43 %	18.69 % 20.94 %	2.07 % 2.32 %
Sport & Fitness	4998 4914	3950 3811	956 1035	102 113	79.03 % 77.55 %	19.13 % 21.06 %	2.04 % 2.30 %
Job & Career	4981 4895	3861 3699	1022 1106	110 116	77.51 % 75.57 %	20.52 % 22.59 %	2.21 % 2.37 %
Dating	5215 5053	3970 3765	1161 1180	101 118	76.13 % 74.51 %	22.26 % 23.35 %	1.94 % 2.34 %
Other	5079 4797	4092 3817	899 891	104 107	80.57 % 79.57 %	17.70 % 18.57 %	2.05 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4692 4730	3600 3520	1008 1124	97 104	76.73 % 74.42 %	21.48 % 23.76 %	2.07 % 2.20 %
Outlook Mail	4895 4557	3839 3490	970 998	99 98	78.43 % 76.59 %	19.82 % 21.90 %	2.02 % 2.15 %
Yahoo Mail	4718 4628	3722 3555	902 989	103 109	78.89 % 76.82 %	19.12 % 21.37 %	2.18 % 2.36 %
AOL Mail	4544 4716	3578 3682	885 975	97 98	78.74 % 78.07 %	19.48 % 20.67 %	2.13 % 2.08 %
Mail.com	4787 4720	3849 3740	862 892	102 107	80.41 % 79.24 %	18.01 % 18.90 %	2.13 % 2.27 %
Yandex Mail	4782 4658	3765 3608	922 960	92 102	78.73 % 77.46 %	19.28 % 20.61 %	1.92 % 2.19 %
GMX Mail	4698 4638	3646 3542	977 1003	90 111	77.61 % 76.37 %	20.80 % 21.63 %	1.92 % 2.39 %
Zoho Mail	4615 4746	3714 3731	814 950	100 102	80.48 % 78.61 %	17.64 % 20.02 %	2.17 % 2.15 %
ProtonMail	4869 4892	3938 3929	835 867	106 117	80.88 % 80.31 %	17.15 % 17.72 %	2.18 % 2.39 %
Custom Mail	4585 4415	3773 3548	727 784	92 99	82.29 % 80.36 %	15.86 % 17.76 %	2.01 % 2.24 %
iCloud Mail	4800 4685	3648 3481	1059 1122	109 104	76.00 % 74.30 %	22.06 % 23.95 %	2.27 % 2.22 %
Tuta	4702 4685	3816 3760	810 848	97 108	81.16 % 80.26 %	17.23 % 18.10 %	2.06 % 2.31 %
Juno.com	4624 4714	3727 3738	814 887	98 114	80.60 % 79.30 %	17.60 % 18.82 %	2.12 % 2.42 %
Mailfence	3899 3935	3112 3135	707 710	80 90	79.82 % 79.67 %	18.13 % 18.04 %	2.05 % 2.29 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.