Benchmark Email and SendPulse Email Deliverability Comparison

Benchmark Email

SendPulse

In this comparison, the deliverability of Benchmark Email and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.501 76.294	58.876 58.803	15.914 15.719	1.711 1.772

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.96 % 77.07 %	20.80 % 20.60 %	2.24 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5936 5685	4533 4390	1270 1157	133 138	76.36 % 77.22 %	21.39 % 20.35 %	2.24 % 2.43 %
Elektronics	5824 5616	4515 4308	1184 1170	125 138	77.52 % 76.71 %	20.33 % 20.83 %	2.15 % 2.46 %
Entertainment	5703 5869	4391 4518	1175 1219	137 132	76.99 % 76.98 %	20.60 % 20.77 %	2.40 % 2.25 %
Cosmetics & Beauty	5999 6038	4595 4671	1267 1221	137 146	76.60 % 77.36 %	21.12 % 20.22 %	2.28 % 2.42 %
Food & Drink	5800 5714	4428 4386	1235 1201	137 127	76.34 % 76.76 %	21.29 % 21.02 %	2.36 % 2.22 %
Home & Garden	5774 6021	4419 4627	1224 1244	131 150	76.53 % 76.85 %	21.20 % 20.66 %	2.27 % 2.49 %
Finance	5942 5828	4821 4693	996 1003	125 132	81.13 % 80.53 %	16.76 % 17.21 %	2.10 % 2.26 %
Health	5777 5935	4673 4739	978 1050	126 146	80.89 % 79.85 %	16.93 % 17.69 %	2.18 % 2.46 %
Pets	6037 5872	4610 4504	1289 1235	138 133	76.36 % 76.70 %	21.35 % 21.03 %	2.29 % 2.26 %
Sport & Fitness	5935 5628	4522 4323	1286 1178	127 127	76.19 % 76.81 %	21.67 % 20.93 %	2.14 % 2.26 %
Job & Career	5829 6073	4335 4516	1370 1418	124 139	74.37 % 74.36 %	23.50 % 23.35 %	2.13 % 2.29 %
Dating	6050 5989	4384 4370	1530 1493	136 126	72.46 % 72.97 %	25.29 % 24.93 %	2.25 % 2.10 %
Other	5895 6026	4650 4758	1110 1130	135 138	78.88 % 78.96 %	18.83 % 18.75 %	2.29 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5720 5491	4226 4026	1368 1343	126 122	73.88 % 73.32 %	23.92 % 24.46 %	2.20 % 2.22 %
Outlook Mail	5654 5429	4259 4069	1267 1235	128 125	75.33 % 74.95 %	22.41 % 22.75 %	2.26 % 2.30 %
Yahoo Mail	5470 5400	4157 4093	1188 1176	125 131	76.00 % 75.80 %	21.72 % 21.78 %	2.29 % 2.43 %
AOL Mail	5323 5475	4038 4183	1158 1163	127 129	75.86 % 76.40 %	21.75 % 21.24 %	2.39 % 2.36 %
Mail.com	5370 5368	4163 4214	1096 1027	111 127	77.52 % 78.50 %	20.41 % 19.13 %	2.07 % 2.37 %
Yandex Mail	5681 5335	4319 4024	1235 1186	127 125	76.03 % 75.43 %	21.74 % 22.23 %	2.24 % 2.34 %
GMX Mail	5409 5479	4091 4148	1194 1212	124 119	75.63 % 75.71 %	22.07 % 22.12 %	2.29 % 2.17 %
Zoho Mail	5415 5412	4264 4256	1028 1036	123 120	78.74 % 78.64 %	18.98 % 19.14 %	2.27 % 2.22 %
ProtonMail	5429 5485	4290 4385	1026 962	113 138	79.02 % 79.95 %	18.90 % 17.54 %	2.08 % 2.52 %
Custom Mail	5615 5425	4489 4334	1004 978	122 113	79.95 % 79.89 %	17.88 % 18.03 %	2.17 % 2.08 %
iCloud Mail	5279 5395	3870 3957	1289 1312	120 126	73.31 % 73.35 %	24.42 % 24.32 %	2.27 % 2.34 %
Tuta	5387 5543	4249 4374	1013 1034	125 135	78.88 % 78.91 %	18.80 % 18.65 %	2.32 % 2.44 %
Juno.com	5411 5416	4275 4302	1014 984	122 130	79.01 % 79.43 %	18.74 % 18.17 %	2.25 % 2.40 %
Mailfence	5338 5641	4186 4438	1034 1071	118 132	78.42 % 78.67 %	19.37 % 18.99 %	2.21 % 2.34 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.