Benchmark Email and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
457.022 457.069	347.768 344.463	91.442 95.216	17.812 17.390

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.09 % 75.36 %	20.01 % 20.83 %	3.90 % 3.80 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34985 35691	27664 27888	6067 6554	1254 1249	79.07 % 78.14 %	17.34 % 18.36 %	3.58 % 3.50 %
Elektronics	35388 35258	27079 26780	6973 7173	1336 1305	76.52 % 75.95 %	19.70 % 20.34 %	3.78 % 3.70 %
Entertainment	34731 35597	26473 26733	6919 7530	1339 1334	76.22 % 75.10 %	19.92 % 21.15 %	3.86 % 3.75 %
Cosmetics & Beauty	34956 34651	26576 26098	7014 7195	1366 1358	76.03 % 75.32 %	20.07 % 20.76 %	3.91 % 3.92 %
Food & Drink	35094 34927	27727 27309	6120 6388	1247 1230	79.01 % 78.19 %	17.44 % 18.29 %	3.55 % 3.52 %
Home & Garden	35389 35072	28034 27461	6117 6407	1238 1204	79.22 % 78.30 %	17.29 % 18.27 %	3.50 % 3.43 %
Finance	35443 34979	25771 25304	8146 8295	1526 1380	72.71 % 72.34 %	22.98 % 23.71 %	4.31 % 3.95 %
Health	35689 35033	26262 25606	7989 8052	1438 1375	73.59 % 73.09 %	22.39 % 22.98 %	4.03 % 3.92 %
Pets	35216 35329	27549 27314	6419 6685	1248 1330	78.23 % 77.31 %	18.23 % 18.92 %	3.54 % 3.76 %
Sport & Fitness	34322 34879	25821 25881	7102 7530	1399 1468	75.23 % 74.20 %	20.69 % 21.59 %	4.08 % 4.21 %
Job & Career	35568 35090	26270 25776	7700 7869	1598 1445	73.86 % 73.46 %	21.65 % 22.43 %	4.49 % 4.12 %
Dating	35122 35191	25162 24981	8464 8730	1496 1480	71.64 % 70.99 %	24.10 % 24.81 %	4.26 % 4.21 %
Other	35119 35372	27380 27332	6412 6808	1327 1232	77.96 % 77.27 %	18.26 % 19.25 %	3.78 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43881 45134	31836 32407	10105 10908	1940 1819	72.55 % 71.80 %	23.03 % 24.17 %	4.42 % 4.03 %
Outlook Mail	44469 44362	32522 32277	10051 10246	1896 1839	73.13 % 72.76 %	22.60 % 23.10 %	4.26 % 4.15 %
Yahoo Mail	44291 44181	33562 33202	8956 9321	1773 1658	75.78 % 75.15 %	20.22 % 21.10 %	4.00 % 3.75 %
AOL Mail	44465 44090	33623 33000	9065 9315	1777 1775	75.62 % 74.85 %	20.39 % 21.13 %	4.00 % 4.03 %
Mail.com	44536 44127	34241 33648	8623 8843	1672 1636	76.88 % 76.25 %	19.36 % 20.04 %	3.75 % 3.71 %
Yandex Mail	44181 44469	32743 32742	9578 9965	1860 1762	74.11 % 73.63 %	21.68 % 22.41 %	4.21 % 3.96 %
GMX Mail	44413 44090	34131 33483	8773 9007	1509 1600	76.85 % 75.94 %	19.75 % 20.43 %	3.40 % 3.63 %
Zoho Mail	44161 44288	34257 34208	8224 8540	1680 1540	77.57 % 77.24 %	18.62 % 19.28 %	3.80 % 3.48 %
ProtonMail	44023 43807	34251 33816	8195 8459	1577 1532	77.80 % 77.19 %	18.62 % 19.31 %	3.58 % 3.50 %
Custom Mail	44082 44211	34814 34470	7718 8172	1550 1569	78.98 % 77.97 %	17.51 % 18.48 %	3.52 % 3.55 %
iCloud Mail	4865 4769	3726 3527	898 984	241 258	76.59 % 73.96 %	18.46 % 20.63 %	4.95 % 5.41 %
Tuta	4820 4722	4015 3774	640 739	165 209	83.30 % 79.92 %	13.28 % 15.65 %	3.42 % 4.43 %
Juno.com	4835 4819	4047 3909	616 717	172 193	83.70 % 81.12 %	12.74 % 14.88 %	3.56 % 4.00 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.