Benchmark Email and SendPulse Email Deliverability Comparison

Benchmark Email

SendPulse

In this comparison, the deliverability of Benchmark Email and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.291 65.508	51.770 50.749	13.154 13.326	1.367 1.433

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.10 % 77.47 %	19.84 % 20.34 %	2.06 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5153 5110	3949 3956	1101 1033	103 121	76.63 % 77.42 %	21.37 % 20.22 %	2.00 % 2.37 %
Elektronics	4958 4993	3899 3891	954 1001	105 101	78.64 % 77.93 %	19.24 % 20.05 %	2.12 % 2.02 %
Entertainment	5001 5087	3898 3928	999 1042	104 117	77.94 % 77.22 %	19.98 % 20.48 %	2.08 % 2.30 %
Cosmetics & Beauty	5061 4972	3979 3935	977 935	105 102	78.62 % 79.14 %	19.30 % 18.81 %	2.07 % 2.05 %
Food & Drink	4952 5122	3841 3924	1009 1087	102 111	77.56 % 76.61 %	20.38 % 21.22 %	2.06 % 2.17 %
Home & Garden	5025 5188	3920 3966	1000 1112	105 110	78.01 % 76.45 %	19.90 % 21.43 %	2.09 % 2.12 %
Finance	5173 5143	4182 4171	877 860	114 112	80.84 % 81.10 %	16.95 % 16.72 %	2.20 % 2.18 %
Health	5211 4963	4237 3984	876 869	98 110	81.31 % 80.27 %	16.81 % 17.51 %	1.88 % 2.22 %
Pets	5136 5008	4006 3834	1021 1063	109 111	78.00 % 76.56 %	19.88 % 21.23 %	2.12 % 2.22 %
Sport & Fitness	5048 4897	3934 3767	1011 1023	103 107	77.93 % 76.92 %	20.03 % 20.89 %	2.04 % 2.19 %
Job & Career	5114 4967	3877 3695	1127 1157	110 115	75.81 % 74.39 %	22.04 % 23.29 %	2.15 % 2.32 %
Dating	5323 5056	3953 3710	1265 1234	105 112	74.26 % 73.38 %	23.76 % 24.41 %	1.97 % 2.22 %
Other	5136 5002	4095 3988	937 910	104 104	79.73 % 79.73 %	18.24 % 18.19 %	2.02 % 2.08 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4828 4771	3620 3501	1113 1170	95 100	74.98 % 73.38 %	23.05 % 24.52 %	1.97 % 2.10 %
Outlook Mail	4793 4644	3670 3536	1023 1011	100 97	76.57 % 76.14 %	21.34 % 21.77 %	2.09 % 2.09 %
Yahoo Mail	4663 4584	3610 3487	951 994	102 103	77.42 % 76.07 %	20.39 % 21.68 %	2.19 % 2.25 %
AOL Mail	4530 4609	3509 3555	925 958	96 96	77.46 % 77.13 %	20.42 % 20.79 %	2.12 % 2.08 %
Mail.com	4778 4745	3765 3739	917 902	96 104	78.80 % 78.80 %	19.19 % 19.01 %	2.01 % 2.19 %
Yandex Mail	4812 4680	3721 3599	1001 984	90 97	77.33 % 76.90 %	20.80 % 21.03 %	1.87 % 2.07 %
GMX Mail	4740 4637	3594 3493	1056 1034	90 110	75.82 % 75.33 %	22.28 % 22.30 %	1.90 % 2.37 %
Zoho Mail	4651 4629	3695 3620	862 913	94 96	79.45 % 78.20 %	18.53 % 19.72 %	2.02 % 2.07 %
ProtonMail	4801 4869	3838 3895	857 861	106 113	79.94 % 80.00 %	17.85 % 17.68 %	2.21 % 2.32 %
Custom Mail	4694 4535	3817 3639	782 797	95 99	81.32 % 80.24 %	16.66 % 17.57 %	2.02 % 2.18 %
iCloud Mail	4792 4715	3550 3452	1133 1163	109 100	74.08 % 73.21 %	23.64 % 24.67 %	2.27 % 2.12 %
Tuta	4790 4662	3848 3731	841 825	101 106	80.33 % 80.03 %	17.56 % 17.70 %	2.11 % 2.27 %
Juno.com	4723 4745	3772 3766	851 869	100 110	79.86 % 79.37 %	18.02 % 18.31 %	2.12 % 2.32 %
Mailfence	4696 4683	3761 3736	842 845	93 102	80.09 % 79.78 %	17.93 % 18.04 %	1.98 % 2.18 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.