Benchmark Email and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.957 466.084	355.143 351.556	92.663 96.728	18.151 17.800

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 75.43 %	19.89 % 20.75 %	3.90 % 3.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35700 36346	28259 28418	6151 6649	1290 1279	79.16 % 78.19 %	17.23 % 18.29 %	3.61 % 3.52 %
Elektronics	36123 35943	27703 27336	7066 7281	1354 1326	76.69 % 76.05 %	19.56 % 20.26 %	3.75 % 3.69 %
Entertainment	35412 36291	27028 27269	7016 7648	1368 1374	76.32 % 75.14 %	19.81 % 21.07 %	3.86 % 3.79 %
Cosmetics & Beauty	35681 35406	27171 26685	7112 7325	1398 1396	76.15 % 75.37 %	19.93 % 20.69 %	3.92 % 3.94 %
Food & Drink	35788 35626	28314 27869	6204 6492	1270 1265	79.12 % 78.23 %	17.34 % 18.22 %	3.55 % 3.55 %
Home & Garden	36065 35749	28615 28015	6197 6507	1253 1227	79.34 % 78.37 %	17.18 % 18.20 %	3.47 % 3.43 %
Finance	36096 35708	26290 25860	8250 8434	1556 1414	72.83 % 72.42 %	22.86 % 23.62 %	4.31 % 3.96 %
Health	36349 35724	26802 26138	8087 8180	1460 1406	73.74 % 73.17 %	22.25 % 22.90 %	4.02 % 3.94 %
Pets	35918 36014	28132 27859	6508 6793	1278 1362	78.32 % 77.36 %	18.12 % 18.86 %	3.56 % 3.78 %
Sport & Fitness	34992 35575	26369 26417	7199 7654	1424 1504	75.36 % 74.26 %	20.57 % 21.52 %	4.07 % 4.23 %
Job & Career	36277 35713	26839 26254	7810 7984	1628 1475	73.98 % 73.51 %	21.53 % 22.36 %	4.49 % 4.13 %
Dating	35782 35902	25694 25523	8567 8863	1521 1516	71.81 % 71.09 %	23.94 % 24.69 %	4.25 % 4.22 %
Other	35774 36087	27927 27913	6496 6918	1351 1256	78.07 % 77.35 %	18.16 % 19.17 %	3.78 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 45818	32383 32902	10237 11053	1987 1863	72.60 % 71.81 %	22.95 % 24.12 %	4.45 % 4.07 %
Outlook Mail	45135 45022	33065 32790	10152 10366	1918 1866	73.26 % 72.83 %	22.49 % 23.02 %	4.25 % 4.14 %
Yahoo Mail	44944 44865	34098 33736	9049 9439	1797 1690	75.87 % 75.19 %	20.13 % 21.04 %	4.00 % 3.77 %
AOL Mail	45127 44810	34170 33563	9156 9437	1801 1810	75.72 % 74.90 %	20.29 % 21.06 %	3.99 % 4.04 %
Mail.com	45241 44797	34831 34183	8719 8951	1691 1663	76.99 % 76.31 %	19.27 % 19.98 %	3.74 % 3.71 %
Yandex Mail	44855 45209	33284 33320	9681 10099	1890 1790	74.20 % 73.70 %	21.58 % 22.34 %	4.21 % 3.96 %
GMX Mail	45126 44769	34733 34035	8859 9109	1534 1625	76.97 % 76.02 %	19.63 % 20.35 %	3.40 % 3.63 %
Zoho Mail	44845 44985	34839 34764	8306 8646	1700 1575	77.69 % 77.28 %	18.52 % 19.22 %	3.79 % 3.50 %
ProtonMail	44722 44458	34852 34344	8276 8555	1594 1559	77.93 % 77.25 %	18.51 % 19.24 %	3.56 % 3.51 %
Custom Mail	44780 44919	35408 35040	7797 8280	1575 1599	79.07 % 78.01 %	17.41 % 18.43 %	3.52 % 3.56 %
iCloud Mail	5589 5470	4289 4036	1023 1126	277 308	76.74 % 73.78 %	18.30 % 20.59 %	4.96 % 5.63 %
Tuta	5482 5434	4574 4352	719 845	189 237	83.44 % 80.09 %	13.12 % 15.55 %	3.45 % 4.36 %
Juno.com	5504 5528	4617 4491	689 822	198 215	83.88 % 81.24 %	12.52 % 14.87 %	3.60 % 3.89 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.