Benchmark Email and SendPulse Email Deliverability Comparison

Benchmark Email

SendPulse

In this comparison, the deliverability of Benchmark Email and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.517 65.545	51.489 50.781	13.555 13.336	1.473 1.428

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.41 % 77.48 %	20.38 % 20.35 %	2.21 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5092 5035	3869 3913	1119 1009	104 113	75.98 % 77.72 %	21.98 % 20.04 %	2.04 % 2.24 %
Elektronics	4973 4968	3847 3882	1013 991	113 95	77.36 % 78.14 %	20.37 % 19.95 %	2.27 % 1.91 %
Entertainment	5012 5195	3878 4013	1024 1067	110 115	77.37 % 77.25 %	20.43 % 20.54 %	2.19 % 2.21 %
Cosmetics & Beauty	5223 4954	4055 3908	1046 947	122 99	77.64 % 78.89 %	20.03 % 19.12 %	2.34 % 2.00 %
Food & Drink	4966 5162	3822 3968	1032 1080	112 114	76.96 % 76.87 %	20.78 % 20.92 %	2.26 % 2.21 %
Home & Garden	5045 5130	3898 3919	1033 1098	114 113	77.26 % 76.39 %	20.48 % 21.40 %	2.26 % 2.20 %
Finance	5216 5131	4194 4147	902 871	120 113	80.41 % 80.82 %	17.29 % 16.98 %	2.30 % 2.20 %
Health	5162 4987	4202 4009	854 859	106 119	81.40 % 80.39 %	16.54 % 17.22 %	2.05 % 2.39 %
Pets	5207 4996	4018 3809	1073 1077	116 110	77.17 % 76.24 %	20.61 % 21.56 %	2.23 % 2.20 %
Sport & Fitness	5103 4862	3931 3731	1062 1022	110 109	77.03 % 76.74 %	20.81 % 21.02 %	2.16 % 2.24 %
Job & Career	5025 5070	3776 3786	1138 1175	111 109	75.14 % 74.67 %	22.65 % 23.18 %	2.21 % 2.15 %
Dating	5351 4997	3944 3662	1287 1225	120 110	73.71 % 73.28 %	24.05 % 24.51 %	2.24 % 2.20 %
Other	5142 5058	4055 4034	972 915	115 109	78.86 % 79.75 %	18.90 % 18.09 %	2.24 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4961 4732	3682 3471	1171 1165	108 96	74.22 % 73.35 %	23.60 % 24.62 %	2.18 % 2.03 %
Outlook Mail	4807 4549	3647 3454	1049 999	111 96	75.87 % 75.93 %	21.82 % 21.96 %	2.31 % 2.11 %
Yahoo Mail	4735 4638	3641 3525	986 1008	108 105	76.90 % 76.00 %	20.82 % 21.73 %	2.28 % 2.26 %
AOL Mail	4536 4717	3467 3639	967 977	102 101	76.43 % 77.15 %	21.32 % 20.71 %	2.25 % 2.14 %
Mail.com	4907 4769	3828 3748	972 916	107 105	78.01 % 78.59 %	19.81 % 19.21 %	2.18 % 2.20 %
Yandex Mail	4717 4566	3615 3508	1007 965	95 93	76.64 % 76.83 %	21.35 % 21.13 %	2.01 % 2.04 %
GMX Mail	4808 4737	3623 3577	1085 1050	100 110	75.35 % 75.51 %	22.57 % 22.17 %	2.08 % 2.32 %
Zoho Mail	4653 4659	3668 3659	881 901	104 99	78.83 % 78.54 %	18.93 % 19.34 %	2.24 % 2.12 %
ProtonMail	4771 4857	3766 3885	897 858	108 114	78.94 % 79.99 %	18.80 % 17.67 %	2.26 % 2.35 %
Custom Mail	4683 4631	3774 3700	804 833	105 98	80.59 % 79.90 %	17.17 % 17.99 %	2.24 % 2.12 %
iCloud Mail	4717 4644	3469 3430	1134 1117	114 97	73.54 % 73.86 %	24.04 % 24.05 %	2.42 % 2.09 %
Tuta	4797 4587	3810 3656	878 827	109 104	79.42 % 79.70 %	18.30 % 18.03 %	2.27 % 2.27 %
Juno.com	4681 4745	3719 3768	860 872	102 105	79.45 % 79.41 %	18.37 % 18.38 %	2.18 % 2.21 %
Mailfence	4744 4714	3780 3761	864 848	100 105	79.68 % 79.78 %	18.21 % 17.99 %	2.11 % 2.23 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.