SendPulse and Amazon SES Email Deliverability Comparison

SendPulse

Amazon SES

In this comparison, the deliverability of SendPulse and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.545 66.270	50.781 49.732	13.336 14.713	1.428 1.825

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.48 % 75.04 %	20.35 % 22.20 %	2.18 % 2.75 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5035 5161	3913 3853	1009 1166	113 142	77.72 % 74.66 %	20.04 % 22.59 %	2.24 % 2.75 %
Elektronics	4968 4919	3882 3684	991 1096	95 139	78.14 % 74.89 %	19.95 % 22.28 %	1.91 % 2.83 %
Entertainment	5195 5074	4013 3837	1067 1108	115 129	77.25 % 75.62 %	20.54 % 21.84 %	2.21 % 2.54 %
Cosmetics & Beauty	4954 5010	3908 3781	947 1100	99 129	78.89 % 75.47 %	19.12 % 21.96 %	2.00 % 2.57 %
Food & Drink	5162 5249	3968 3892	1080 1211	114 146	76.87 % 74.15 %	20.92 % 23.07 %	2.21 % 2.78 %
Home & Garden	5130 5026	3919 3721	1098 1161	113 144	76.39 % 74.04 %	21.40 % 23.10 %	2.20 % 2.87 %
Finance	5131 5013	4147 3974	871 907	113 132	80.82 % 79.27 %	16.98 % 18.09 %	2.20 % 2.63 %
Health	4987 5091	4009 4000	859 958	119 133	80.39 % 78.57 %	17.22 % 18.82 %	2.39 % 2.61 %
Pets	4996 5099	3809 3796	1077 1160	110 143	76.24 % 74.45 %	21.56 % 22.75 %	2.20 % 2.80 %
Sport & Fitness	4862 5198	3731 3885	1022 1168	109 145	76.74 % 74.74 %	21.02 % 22.47 %	2.24 % 2.79 %
Job & Career	5070 5173	3786 3762	1175 1267	109 144	74.67 % 72.72 %	23.18 % 24.49 %	2.15 % 2.78 %
Dating	4997 5160	3662 3657	1225 1357	110 146	73.28 % 70.87 %	24.51 % 26.30 %	2.20 % 2.83 %
Other	5058 5097	4034 3890	915 1054	109 153	79.75 % 76.32 %	18.09 % 20.68 %	2.16 % 3.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4732 4853	3471 3466	1165 1250	96 137	73.35 % 71.42 %	24.62 % 25.76 %	2.03 % 2.82 %
Outlook Mail	4549 4676	3454 3438	999 1110	96 128	75.93 % 73.52 %	21.96 % 23.74 %	2.11 % 2.74 %
Yahoo Mail	4638 4671	3525 3475	1008 1060	105 136	76.00 % 74.40 %	21.73 % 22.69 %	2.26 % 2.91 %
AOL Mail	4717 4862	3639 3626	977 1105	101 131	77.15 % 74.58 %	20.71 % 22.73 %	2.14 % 2.69 %
Mail.com	4769 4623	3748 3525	916 976	105 122	78.59 % 76.25 %	19.21 % 21.11 %	2.20 % 2.64 %
Yandex Mail	4566 4795	3508 3572	965 1101	93 122	76.83 % 74.49 %	21.13 % 22.96 %	2.04 % 2.54 %
GMX Mail	4737 4634	3577 3410	1050 1098	110 126	75.51 % 73.59 %	22.17 % 23.69 %	2.32 % 2.72 %
Zoho Mail	4659 4727	3659 3577	901 1021	99 129	78.54 % 75.67 %	19.34 % 21.60 %	2.12 % 2.73 %
ProtonMail	4857 4841	3885 3750	858 958	114 133	79.99 % 77.46 %	17.67 % 19.79 %	2.35 % 2.75 %
Custom Mail	4631 4458	3700 3464	833 878	98 116	79.90 % 77.70 %	17.99 % 19.69 %	2.12 % 2.60 %
iCloud Mail	4644 4921	3430 3505	1117 1269	97 147	73.86 % 71.23 %	24.05 % 25.79 %	2.09 % 2.99 %
Tuta	4587 4834	3656 3701	827 992	104 141	79.70 % 76.56 %	18.03 % 20.52 %	2.27 % 2.92 %
Juno.com	4745 4628	3768 3560	872 937	105 131	79.41 % 76.92 %	18.38 % 20.25 %	2.21 % 2.83 %
Mailfence	4714 4747	3761 3663	848 958	105 126	79.78 % 77.16 %	17.99 % 20.18 %	2.23 % 2.65 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.