SendPulse and Amazon SES Email Deliverability Comparison

SendPulse

Amazon SES

In this comparison, the deliverability of SendPulse and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.521 66.036	50.907 49.737	13.179 14.491	1.435 1.808

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.70 % 75.32 %	20.11 % 21.94 %	2.19 % 2.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4961 5214	3876 3908	976 1158	109 148	78.13 % 74.95 %	19.67 % 22.21 %	2.20 % 2.84 %
Elektronics	4951 4850	3874 3642	974 1071	103 137	78.25 % 75.09 %	19.67 % 22.08 %	2.08 % 2.82 %
Entertainment	5077 5119	3934 3884	1030 1102	113 133	77.49 % 75.87 %	20.29 % 21.53 %	2.23 % 2.60 %
Cosmetics & Beauty	5054 4924	3971 3722	973 1074	110 128	78.57 % 75.59 %	19.25 % 21.81 %	2.18 % 2.60 %
Food & Drink	5089 5217	3929 3868	1048 1204	112 145	77.21 % 74.14 %	20.59 % 23.08 %	2.20 % 2.78 %
Home & Garden	5184 5102	3978 3787	1090 1175	116 140	76.74 % 74.23 %	21.03 % 23.03 %	2.24 % 2.74 %
Finance	5048 5016	4090 3975	851 910	107 131	81.02 % 79.25 %	16.86 % 18.14 %	2.12 % 2.61 %
Health	5057 5061	4087 3985	850 942	120 134	80.82 % 78.74 %	16.81 % 18.61 %	2.37 % 2.65 %
Pets	4983 4986	3812 3735	1064 1118	107 133	76.50 % 74.91 %	21.35 % 22.42 %	2.15 % 2.67 %
Sport & Fitness	4837 5033	3733 3800	998 1091	106 142	77.18 % 75.50 %	20.63 % 21.68 %	2.19 % 2.82 %
Job & Career	5053 5166	3779 3782	1168 1241	106 143	74.79 % 73.21 %	23.11 % 24.02 %	2.10 % 2.77 %
Dating	5039 5130	3706 3669	1225 1321	108 140	73.55 % 71.52 %	24.31 % 25.75 %	2.14 % 2.73 %
Other	5188 5218	4138 3980	932 1084	118 154	79.76 % 76.27 %	17.96 % 20.77 %	2.27 % 2.95 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4730 4899	3484 3520	1153 1243	93 136	73.66 % 71.85 %	24.38 % 25.37 %	1.97 % 2.78 %
Outlook Mail	4582 4615	3492 3424	991 1064	99 127	76.21 % 74.19 %	21.63 % 23.06 %	2.16 % 2.75 %
Yahoo Mail	4631 4657	3546 3468	976 1056	109 133	76.57 % 74.47 %	21.08 % 22.68 %	2.35 % 2.86 %
AOL Mail	4770 4765	3701 3549	966 1089	103 127	77.59 % 74.48 %	20.25 % 22.85 %	2.16 % 2.67 %
Mail.com	4783 4684	3763 3584	911 978	109 122	78.67 % 76.52 %	19.05 % 20.88 %	2.28 % 2.60 %
Yandex Mail	4563 4694	3505 3508	962 1065	96 121	76.81 % 74.73 %	21.08 % 22.69 %	2.10 % 2.58 %
GMX Mail	4712 4692	3565 3470	1039 1095	108 127	75.66 % 73.96 %	22.05 % 23.34 %	2.29 % 2.71 %
Zoho Mail	4706 4739	3713 3596	896 1013	97 130	78.90 % 75.88 %	19.04 % 21.38 %	2.06 % 2.74 %
ProtonMail	4718 4851	3802 3774	802 943	114 134	80.58 % 77.80 %	17.00 % 19.44 %	2.42 % 2.76 %
Custom Mail	4638 4470	3743 3477	803 874	92 119	80.70 % 77.79 %	17.31 % 19.55 %	1.98 % 2.66 %
iCloud Mail	4689 4787	3459 3429	1131 1219	99 139	73.77 % 71.63 %	24.12 % 25.46 %	2.11 % 2.90 %
Tuta	4589 4825	3638 3728	848 960	103 137	79.28 % 77.26 %	18.48 % 19.90 %	2.24 % 2.84 %
Juno.com	4703 4597	3751 3525	848 942	104 130	79.76 % 76.68 %	18.03 % 20.49 %	2.21 % 2.83 %
Mailfence	4707 4761	3745 3685	853 950	109 126	79.56 % 77.40 %	18.12 % 19.95 %	2.32 % 2.65 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.