SendPulse and Amazon SES Email Deliverability Comparison

SendPulse

Amazon SES

In this comparison, the deliverability of SendPulse and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.331 76.660	58.885 58.836	15.684 15.978	1.762 1.846

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.14 % 76.75 %	20.55 % 20.84 %	2.31 % 2.41 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5701 5917	4397 4510	1168 1258	136 149	77.13 % 76.22 %	20.49 % 21.26 %	2.39 % 2.52 %
Elektronics	5683 5909	4364 4546	1181 1212	138 151	76.79 % 76.93 %	20.78 % 20.51 %	2.43 % 2.56 %
Entertainment	5767 5926	4431 4538	1205 1244	131 144	76.83 % 76.58 %	20.89 % 20.99 %	2.27 % 2.43 %
Cosmetics & Beauty	5984 5802	4619 4486	1225 1178	140 138	77.19 % 77.32 %	20.47 % 20.30 %	2.34 % 2.38 %
Food & Drink	5663 5980	4351 4579	1186 1243	126 158	76.83 % 76.57 %	20.94 % 20.79 %	2.22 % 2.64 %
Home & Garden	5869 5907	4521 4456	1205 1308	143 143	77.03 % 75.44 %	20.53 % 22.14 %	2.44 % 2.42 %
Finance	5836 5841	4713 4672	993 1038	130 131	80.76 % 79.99 %	17.02 % 17.77 %	2.23 % 2.24 %
Health	6030 5657	4830 4508	1055 1017	145 132	80.10 % 79.69 %	17.50 % 17.98 %	2.40 % 2.33 %
Pets	6023 5830	4644 4460	1240 1235	139 135	77.10 % 76.50 %	20.59 % 21.18 %	2.31 % 2.32 %
Sport & Fitness	5663 5961	4348 4542	1186 1278	129 141	76.78 % 76.20 %	20.94 % 21.44 %	2.28 % 2.37 %
Job & Career	6141 5839	4597 4386	1405 1313	139 140	74.86 % 75.12 %	22.88 % 22.49 %	2.26 % 2.40 %
Dating	6047 6056	4414 4410	1503 1508	130 138	72.99 % 72.82 %	24.86 % 24.90 %	2.15 % 2.28 %
Other	5924 6035	4656 4743	1132 1146	136 146	78.60 % 78.59 %	19.11 % 18.99 %	2.30 % 2.42 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5493 5467	4040 4008	1333 1328	120 131	73.55 % 73.31 %	24.27 % 24.29 %	2.18 % 2.40 %
Outlook Mail	5410 5577	4049 4175	1237 1269	124 133	74.84 % 74.86 %	22.87 % 22.75 %	2.29 % 2.38 %
Yahoo Mail	5466 5411	4147 4091	1190 1187	129 133	75.87 % 75.61 %	21.77 % 21.94 %	2.36 % 2.46 %
AOL Mail	5437 5339	4172 4038	1139 1181	126 120	76.73 % 75.63 %	20.95 % 22.12 %	2.32 % 2.25 %
Mail.com	5301 5498	4163 4270	1014 1102	124 126	78.53 % 77.66 %	19.13 % 20.04 %	2.34 % 2.29 %
Yandex Mail	5331 5591	4021 4294	1187 1173	123 124	75.43 % 76.80 %	22.27 % 20.98 %	2.31 % 2.22 %
GMX Mail	5449 5506	4126 4150	1205 1231	118 125	75.72 % 75.37 %	22.11 % 22.36 %	2.17 % 2.27 %
Zoho Mail	5544 5437	4368 4246	1053 1058	123 133	78.79 % 78.09 %	18.99 % 19.46 %	2.22 % 2.45 %
ProtonMail	5452 5602	4368 4433	949 1028	135 141	80.12 % 79.13 %	17.41 % 18.35 %	2.48 % 2.52 %
Custom Mail	5361 5239	4278 4162	974 939	109 138	79.80 % 79.44 %	18.17 % 17.92 %	2.03 % 2.63 %
iCloud Mail	5400 5718	3973 4161	1298 1415	129 142	73.57 % 72.77 %	24.04 % 24.75 %	2.39 % 2.48 %
Tuta	5566 5482	4402 4357	1033 983	131 142	79.09 % 79.48 %	18.56 % 17.93 %	2.35 % 2.59 %
Juno.com	5419 5379	4290 4209	999 1042	130 128	79.17 % 78.25 %	18.44 % 19.37 %	2.40 % 2.38 %
Mailfence	5702 5414	4488 4242	1073 1042	141 130	78.71 % 78.35 %	18.82 % 19.25 %	2.47 % 2.40 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.