SendPulse and Amazon SES Email Deliverability Comparison

SendPulse

Amazon SES

In this comparison, the deliverability of SendPulse and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.413 66.195	50.605 49.906	13.318 14.478	1.490 1.811

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.36 % 75.39 %	20.36 % 21.87 %	2.28 % 2.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4925 5319	3834 3992	975 1177	116 150	77.85 % 75.05 %	19.80 % 22.13 %	2.36 % 2.82 %
Elektronics	4837 4743	3760 3580	974 1025	103 138	77.73 % 75.48 %	20.14 % 21.61 %	2.13 % 2.91 %
Entertainment	5133 5189	3972 3919	1042 1133	119 137	77.38 % 75.53 %	20.30 % 21.83 %	2.32 % 2.64 %
Cosmetics & Beauty	5104 4842	3989 3673	999 1047	116 122	78.15 % 75.86 %	19.57 % 21.62 %	2.27 % 2.52 %
Food & Drink	5030 5176	3848 3874	1068 1153	114 149	76.50 % 74.85 %	21.23 % 22.28 %	2.27 % 2.88 %
Home & Garden	5197 5130	3976 3815	1098 1172	123 143	76.51 % 74.37 %	21.13 % 22.85 %	2.37 % 2.79 %
Finance	5065 5025	4088 3974	867 921	110 130	80.71 % 79.08 %	17.12 % 18.33 %	2.17 % 2.59 %
Health	5045 5079	4047 3983	877 960	121 136	80.22 % 78.42 %	17.38 % 18.90 %	2.40 % 2.68 %
Pets	5013 4968	3830 3726	1070 1110	113 132	76.40 % 75.00 %	21.34 % 22.34 %	2.25 % 2.66 %
Sport & Fitness	4848 5085	3735 3829	1001 1114	112 142	77.04 % 75.30 %	20.65 % 21.91 %	2.31 % 2.79 %
Job & Career	4998 5105	3716 3750	1172 1214	110 141	74.35 % 73.46 %	23.45 % 23.78 %	2.20 % 2.76 %
Dating	5042 5238	3707 3750	1227 1349	108 139	73.52 % 71.59 %	24.34 % 25.75 %	2.14 % 2.65 %
Other	5176 5296	4103 4041	948 1103	125 152	79.27 % 76.30 %	18.32 % 20.83 %	2.41 % 2.87 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4631 4881	3415 3533	1122 1214	94 134	73.74 % 72.38 %	24.23 % 24.87 %	2.03 % 2.75 %
Outlook Mail	4582 4740	3457 3515	1025 1096	100 129	75.45 % 74.16 %	22.37 % 23.12 %	2.18 % 2.72 %
Yahoo Mail	4662 4752	3556 3511	988 1108	118 133	76.28 % 73.88 %	21.19 % 23.32 %	2.53 % 2.80 %
AOL Mail	4734 4761	3649 3579	978 1058	107 124	77.08 % 75.17 %	20.66 % 22.22 %	2.26 % 2.60 %
Mail.com	4723 4663	3708 3553	907 985	108 125	78.51 % 76.20 %	19.20 % 21.12 %	2.29 % 2.68 %
Yandex Mail	4519 4708	3449 3534	968 1056	102 118	76.32 % 75.06 %	21.42 % 22.43 %	2.26 % 2.51 %
GMX Mail	4756 4685	3584 3453	1063 1110	109 122	75.36 % 73.70 %	22.35 % 23.69 %	2.29 % 2.60 %
Zoho Mail	4605 4670	3620 3547	889 992	96 131	78.61 % 75.95 %	19.31 % 21.24 %	2.08 % 2.81 %
ProtonMail	4799 4822	3836 3765	841 924	122 133	79.93 % 78.08 %	17.52 % 19.16 %	2.54 % 2.76 %
Custom Mail	4531 4433	3631 3458	806 853	94 122	80.14 % 78.01 %	17.79 % 19.24 %	2.07 % 2.75 %
iCloud Mail	4763 4799	3516 3441	1142 1219	105 139	73.82 % 71.70 %	23.98 % 25.40 %	2.20 % 2.90 %
Tuta	4651 4878	3663 3785	876 953	112 140	78.76 % 77.59 %	18.83 % 19.54 %	2.41 % 2.87 %
Juno.com	4730 4576	3771 3501	847 946	112 129	79.73 % 76.51 %	17.91 % 20.67 %	2.37 % 2.82 %
Mailfence	4727 4827	3750 3731	866 964	111 132	79.33 % 77.29 %	18.32 % 19.97 %	2.35 % 2.73 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.