SendPulse and Amazon SES Email Deliverability Comparison

SendPulse

Amazon SES

In this comparison, the deliverability of SendPulse and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.163 77.005	59.199 58.115	15.314 16.752	1.650 2.138

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.73 % 75.47 %	20.11 % 21.75 %	2.17 % 2.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5710 6185	4458 4653	1122 1353	130 179	78.07 % 75.23 %	19.65 % 21.88 %	2.28 % 2.89 %
Elektronics	5611 5641	4377 4262	1117 1208	117 171	78.01 % 75.55 %	19.91 % 21.41 %	2.09 % 3.03 %
Entertainment	5959 5966	4632 4517	1195 1290	132 159	77.73 % 75.71 %	20.05 % 21.62 %	2.22 % 2.67 %
Cosmetics & Beauty	5900 5704	4625 4340	1150 1214	125 150	78.39 % 76.09 %	19.49 % 21.28 %	2.12 % 2.63 %
Food & Drink	5778 6036	4442 4522	1211 1336	125 178	76.88 % 74.92 %	20.96 % 22.13 %	2.16 % 2.95 %
Home & Garden	6048 5952	4659 4433	1254 1355	135 164	77.03 % 74.48 %	20.73 % 22.77 %	2.23 % 2.76 %
Finance	5882 5847	4780 4638	980 1058	122 151	81.26 % 79.32 %	16.66 % 18.09 %	2.07 % 2.58 %
Health	5858 5799	4721 4532	1002 1110	135 157	80.59 % 78.15 %	17.10 % 19.14 %	2.30 % 2.71 %
Pets	5837 5771	4497 4334	1218 1284	122 153	77.04 % 75.10 %	20.87 % 22.25 %	2.09 % 2.65 %
Sport & Fitness	5742 5974	4438 4502	1176 1302	128 170	77.29 % 75.36 %	20.48 % 21.79 %	2.23 % 2.85 %
Job & Career	5909 5898	4421 4328	1365 1403	123 167	74.82 % 73.38 %	23.10 % 23.79 %	2.08 % 2.83 %
Dating	5895 6064	4349 4326	1429 1578	117 160	73.77 % 71.34 %	24.24 % 26.02 %	1.98 % 2.64 %
Other	6034 6168	4800 4728	1095 1261	139 179	79.55 % 76.65 %	18.15 % 20.44 %	2.30 % 2.90 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5443 5714	4037 4156	1298 1400	108 158	74.17 % 72.73 %	23.85 % 24.50 %	1.98 % 2.77 %
Outlook Mail	5379 5494	4066 4066	1200 1273	113 155	75.59 % 74.01 %	22.31 % 23.17 %	2.10 % 2.82 %
Yahoo Mail	5400 5514	4136 4084	1135 1272	129 158	76.59 % 74.07 %	21.02 % 23.07 %	2.39 % 2.87 %
AOL Mail	5473 5520	4227 4135	1130 1240	116 145	77.23 % 74.91 %	20.65 % 22.46 %	2.12 % 2.63 %
Mail.com	5462 5466	4310 4168	1033 1150	119 148	78.91 % 76.25 %	18.91 % 21.04 %	2.18 % 2.71 %
Yandex Mail	5257 5488	4024 4136	1120 1215	113 137	76.55 % 75.36 %	21.30 % 22.14 %	2.15 % 2.50 %
GMX Mail	5518 5433	4189 4019	1211 1266	118 148	75.92 % 73.97 %	21.95 % 23.30 %	2.14 % 2.72 %
Zoho Mail	5370 5493	4240 4196	1024 1142	106 155	78.96 % 76.39 %	19.07 % 20.79 %	1.97 % 2.82 %
ProtonMail	5554 5582	4459 4346	963 1080	132 156	80.28 % 77.86 %	17.34 % 19.35 %	2.38 % 2.79 %
Custom Mail	5347 5204	4305 4064	934 991	108 149	80.51 % 78.09 %	17.47 % 19.04 %	2.02 % 2.86 %
iCloud Mail	5477 5619	4062 4011	1299 1444	116 164	74.16 % 71.38 %	23.72 % 25.70 %	2.12 % 2.92 %
Tuta	5462 5664	4341 4405	994 1097	127 162	79.48 % 77.77 %	18.20 % 19.37 %	2.33 % 2.86 %
Juno.com	5448 5290	4362 4060	964 1079	122 151	80.07 % 76.75 %	17.69 % 20.40 %	2.24 % 2.85 %
Mailfence	5573 5524	4441 4269	1009 1103	123 152	79.69 % 77.28 %	18.11 % 19.97 %	2.21 % 2.75 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.