SendPulse and Amazon SES Email Deliverability Comparison

SendPulse

Amazon SES

In this comparison, the deliverability of SendPulse and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.508 66.041	50.749 49.987	13.326 14.393	1.433 1.661

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.47 % 75.69 %	20.34 % 21.79 %	2.19 % 2.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5110 5176	3956 3891	1033 1157	121 128	77.42 % 75.17 %	20.22 % 22.35 %	2.37 % 2.47 %
Elektronics	4993 4959	3891 3758	1001 1073	101 128	77.93 % 75.78 %	20.05 % 21.64 %	2.02 % 2.58 %
Entertainment	5087 5013	3928 3809	1042 1089	117 115	77.22 % 75.98 %	20.48 % 21.72 %	2.30 % 2.29 %
Cosmetics & Beauty	4972 5082	3935 3884	935 1083	102 115	79.14 % 76.43 %	18.81 % 21.31 %	2.05 % 2.26 %
Food & Drink	5122 5138	3924 3866	1087 1142	111 130	76.61 % 75.24 %	21.22 % 22.23 %	2.17 % 2.53 %
Home & Garden	5188 5077	3966 3810	1112 1135	110 132	76.45 % 75.04 %	21.43 % 22.36 %	2.12 % 2.60 %
Finance	5143 5091	4171 4065	860 896	112 130	81.10 % 79.85 %	16.72 % 17.60 %	2.18 % 2.55 %
Health	4963 5068	3984 4017	869 926	110 125	80.27 % 79.26 %	17.51 % 18.27 %	2.22 % 2.47 %
Pets	5008 5058	3834 3791	1063 1140	111 127	76.56 % 74.95 %	21.23 % 22.54 %	2.22 % 2.51 %
Sport & Fitness	4897 5116	3767 3846	1023 1137	107 133	76.92 % 75.18 %	20.89 % 22.22 %	2.19 % 2.60 %
Job & Career	4967 5150	3695 3767	1157 1254	115 129	74.39 % 73.15 %	23.29 % 24.35 %	2.32 % 2.50 %
Dating	5056 5017	3710 3560	1234 1324	112 133	73.38 % 70.96 %	24.41 % 26.39 %	2.22 % 2.65 %
Other	5002 5096	3988 3923	910 1037	104 136	79.73 % 76.98 %	18.19 % 20.35 %	2.08 % 2.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4771 4870	3501 3514	1170 1235	100 121	73.38 % 72.16 %	24.52 % 25.36 %	2.10 % 2.48 %
Outlook Mail	4644 4676	3536 3471	1011 1085	97 120	76.14 % 74.23 %	21.77 % 23.20 %	2.09 % 2.57 %
Yahoo Mail	4584 4648	3487 3511	994 1016	103 121	76.07 % 75.54 %	21.68 % 21.86 %	2.25 % 2.60 %
AOL Mail	4609 4816	3555 3634	958 1067	96 115	77.13 % 75.46 %	20.79 % 22.16 %	2.08 % 2.39 %
Mail.com	4745 4564	3739 3498	902 956	104 110	78.80 % 76.64 %	19.01 % 20.95 %	2.19 % 2.41 %
Yandex Mail	4680 4786	3599 3583	984 1090	97 113	76.90 % 74.86 %	21.03 % 22.77 %	2.07 % 2.36 %
GMX Mail	4637 4640	3493 3440	1034 1080	110 120	75.33 % 74.14 %	22.30 % 23.28 %	2.37 % 2.59 %
Zoho Mail	4629 4693	3620 3563	913 1013	96 117	78.20 % 75.92 %	19.72 % 21.59 %	2.07 % 2.49 %
ProtonMail	4869 4856	3895 3783	861 951	113 122	80.00 % 77.90 %	17.68 % 19.58 %	2.32 % 2.51 %
Custom Mail	4535 4542	3639 3565	797 868	99 109	80.24 % 78.49 %	17.57 % 19.11 %	2.18 % 2.40 %
iCloud Mail	4715 4782	3452 3421	1163 1231	100 130	73.21 % 71.54 %	24.67 % 25.74 %	2.12 % 2.72 %
Tuta	4662 4850	3731 3751	825 968	106 131	80.03 % 77.34 %	17.70 % 19.96 %	2.27 % 2.70 %
Juno.com	4745 4636	3766 3609	869 908	110 119	79.37 % 77.85 %	18.31 % 19.59 %	2.32 % 2.57 %
Mailfence	4683 4682	3736 3644	845 925	102 113	79.78 % 77.83 %	18.04 % 19.76 %	2.18 % 2.41 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.