SendPulse and Amazon SES Email Deliverability Comparison

SendPulse

Amazon SES

In this comparison, the deliverability of SendPulse and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.273 77.044	59.207 58.352	15.426 16.710	1.640 1.982

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 75.74 %	20.22 % 21.69 %	2.15 % 2.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5924 6007	4600 4524	1187 1330	137 153	77.65 % 75.31 %	20.04 % 22.14 %	2.31 % 2.55 %
Elektronics	5801 5772	4541 4373	1147 1248	113 151	78.28 % 75.76 %	19.77 % 21.62 %	1.95 % 2.62 %
Entertainment	5934 5892	4598 4489	1207 1260	129 143	77.49 % 76.19 %	20.34 % 21.38 %	2.17 % 2.43 %
Cosmetics & Beauty	5763 5882	4551 4494	1095 1248	117 140	78.97 % 76.40 %	19.00 % 21.22 %	2.03 % 2.38 %
Food & Drink	6030 6119	4644 4595	1257 1365	129 159	77.01 % 75.09 %	20.85 % 22.31 %	2.14 % 2.60 %
Home & Garden	5976 5851	4583 4367	1267 1330	126 154	76.69 % 74.64 %	21.20 % 22.73 %	2.11 % 2.63 %
Finance	5962 5938	4834 4736	999 1054	129 148	81.08 % 79.76 %	16.76 % 17.75 %	2.16 % 2.49 %
Health	5811 5959	4672 4738	1006 1071	133 150	80.40 % 79.51 %	17.31 % 17.97 %	2.29 % 2.52 %
Pets	5787 5855	4430 4408	1228 1296	129 151	76.55 % 75.29 %	21.22 % 22.13 %	2.23 % 2.58 %
Sport & Fitness	5687 5967	4377 4490	1186 1320	124 157	76.97 % 75.25 %	20.85 % 22.12 %	2.18 % 2.63 %
Job & Career	5855 5968	4375 4377	1350 1436	130 155	74.72 % 73.34 %	23.06 % 24.06 %	2.22 % 2.60 %
Dating	5871 5915	4321 4218	1427 1541	123 156	73.60 % 71.31 %	24.31 % 26.05 %	2.10 % 2.64 %
Other	5872 5919	4681 4543	1070 1211	121 165	79.72 % 76.75 %	18.22 % 20.46 %	2.06 % 2.79 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5543 5658	4090 4080	1341 1431	112 147	73.79 % 72.11 %	24.19 % 25.29 %	2.02 % 2.60 %
Outlook Mail	5400 5458	4109 4051	1180 1267	111 140	76.09 % 74.22 %	21.85 % 23.21 %	2.06 % 2.57 %
Yahoo Mail	5359 5422	4086 4075	1154 1201	119 146	76.25 % 75.16 %	21.53 % 22.15 %	2.22 % 2.69 %
AOL Mail	5427 5648	4196 4257	1118 1251	113 140	77.32 % 75.37 %	20.60 % 22.15 %	2.08 % 2.48 %
Mail.com	5495 5338	4334 4104	1042 1101	119 133	78.87 % 76.88 %	18.96 % 20.63 %	2.17 % 2.49 %
Yandex Mail	5384 5596	4135 4201	1136 1260	113 135	76.80 % 75.07 %	21.10 % 22.52 %	2.10 % 2.41 %
GMX Mail	5515 5379	4172 3993	1217 1250	126 136	75.65 % 74.23 %	22.07 % 23.24 %	2.28 % 2.53 %
Zoho Mail	5434 5471	4271 4177	1050 1156	113 138	78.60 % 76.35 %	19.32 % 21.13 %	2.08 % 2.52 %
ProtonMail	5599 5612	4497 4383	973 1085	129 144	80.32 % 78.10 %	17.38 % 19.33 %	2.30 % 2.57 %
Custom Mail	5283 5236	4241 4110	932 997	110 129	80.28 % 78.50 %	17.64 % 19.04 %	2.08 % 2.46 %
iCloud Mail	5479 5686	4035 4080	1331 1446	113 160	73.64 % 71.76 %	24.29 % 25.43 %	2.06 % 2.81 %
Tuta	5349 5642	4282 4371	948 1115	119 156	80.05 % 77.47 %	17.72 % 19.76 %	2.22 % 2.76 %
Juno.com	5523 5430	4389 4222	1012 1066	122 142	79.47 % 77.75 %	18.32 % 19.63 %	2.21 % 2.62 %
Mailfence	5483 5468	4370 4248	992 1084	121 136	79.70 % 77.69 %	18.09 % 19.82 %	2.21 % 2.49 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.