SendPulse and Amazon SES Email Deliverability Comparison

SendPulse

Amazon SES

In this comparison, the deliverability of SendPulse and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.866 64.456	49.863 51.232	13.095 12.207	1.481 1.447

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.07 % 79.48 %	20.50 % 18.94 %	2.32 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4826 4838	3760 3818	994 949	119 104	77.91 % 78.92 %	20.60 % 19.62 %	2.47 % 2.15 %
Elektronics	4895 5000	3863 3966	961 937	113 111	78.92 % 79.32 %	19.63 % 18.74 %	2.31 % 2.22 %
Entertainment	4989 4804	3896 3820	1021 908	120 104	78.09 % 79.52 %	20.47 % 18.90 %	2.41 % 2.16 %
Cosmetics & Beauty	4767 5054	3767 4039	935 942	105 106	79.02 % 79.92 %	19.61 % 18.64 %	2.20 % 2.10 %
Food & Drink	5000 5071	3851 4017	1051 974	113 117	77.02 % 79.22 %	21.02 % 19.21 %	2.26 % 2.31 %
Home & Garden	4925 5106	3804 4034	1073 997	107 117	77.24 % 79.01 %	21.79 % 19.53 %	2.17 % 2.29 %
Finance	4953 4930	3990 4057	876 795	112 110	80.56 % 82.29 %	17.69 % 16.13 %	2.26 % 2.23 %
Health	4858 4996	3896 4104	902 815	112 108	80.20 % 82.15 %	18.57 % 16.31 %	2.31 % 2.16 %
Pets	5100 4837	3973 3817	1080 954	128 113	77.90 % 78.91 %	21.18 % 19.72 %	2.51 % 2.34 %
Sport & Fitness	4929 4943	3834 3899	1045 961	114 111	77.78 % 78.88 %	21.20 % 19.44 %	2.31 % 2.25 %
Job & Career	4885 5131	3714 4005	1093 1041	119 112	76.03 % 78.05 %	22.37 % 20.29 %	2.44 % 2.18 %
Dating	4988 4758	3750 3634	1152 1053	116 110	75.18 % 76.38 %	23.10 % 22.13 %	2.33 % 2.31 %
Other	4751 4988	3765 4022	912 881	103 124	79.25 % 80.63 %	19.20 % 17.66 %	2.17 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4690 4760	3519 3677	1089 998	111 103	75.03 % 77.25 %	23.22 % 20.97 %	2.37 % 2.16 %
Outlook Mail	4558 4626	3517 3627	989 927	100 104	77.16 % 78.40 %	21.70 % 20.04 %	2.19 % 2.25 %
Yahoo Mail	4672 4532	3605 3628	1002 831	107 101	77.16 % 80.05 %	21.45 % 18.34 %	2.29 % 2.23 %
AOL Mail	4705 4780	3676 3790	980 923	99 101	78.13 % 79.29 %	20.83 % 19.31 %	2.10 % 2.11 %
Mail.com	4698 4596	3720 3690	906 839	113 100	79.18 % 80.29 %	19.28 % 18.26 %	2.41 % 2.18 %
Yandex Mail	4668 4673	3634 3696	967 917	106 111	77.85 % 79.09 %	20.72 % 19.62 %	2.27 % 2.38 %
GMX Mail	4553 4736	3512 3738	983 914	111 109	77.14 % 78.93 %	21.59 % 19.30 %	2.44 % 2.30 %
Zoho Mail	4794 4798	3754 3835	982 896	113 107	78.31 % 79.93 %	20.48 % 18.67 %	2.36 % 2.23 %
ProtonMail	4826 4839	3869 3916	876 831	121 107	80.17 % 80.93 %	18.15 % 17.17 %	2.51 % 2.21 %
Custom Mail	4377 4720	3502 3865	802 801	100 101	80.01 % 81.89 %	18.32 % 16.97 %	2.28 % 2.14 %
iCloud Mail	4607 4771	3439 3666	1090 1030	103 118	74.65 % 76.84 %	23.66 % 21.59 %	2.24 % 2.47 %
Tuta	4770 4800	3822 3868	898 871	108 115	80.13 % 80.58 %	18.83 % 18.15 %	2.26 % 2.40 %
Juno.com	4781 4639	3765 3747	966 802	116 100	78.75 % 80.77 %	20.20 % 17.29 %	2.43 % 2.16 %
Mailfence	3167 3186	2529 2489	565 627	73 70	79.85 % 78.12 %	17.84 % 19.68 %	2.31 % 2.20 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.