SendPulse and Amazon SES Email Deliverability Comparison

SendPulse

Amazon SES

In this comparison, the deliverability of SendPulse and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.266 76.915	59.089 58.159	15.514 16.629	1.663 2.127

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.48 % 75.61 %	20.34 % 21.62 %	2.18 % 2.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5690 6114	4429 4603	1131 1336	130 175	77.84 % 75.29 %	19.88 % 21.85 %	2.28 % 2.86 %
Elektronics	5638 5727	4361 4319	1156 1237	121 171	77.35 % 75.41 %	20.50 % 21.60 %	2.15 % 2.99 %
Entertainment	5928 5928	4585 4505	1216 1263	127 160	77.34 % 76.00 %	20.51 % 21.31 %	2.14 % 2.70 %
Cosmetics & Beauty	5965 5686	4648 4333	1186 1202	131 151	77.92 % 76.20 %	19.88 % 21.14 %	2.20 % 2.66 %
Food & Drink	5717 6029	4403 4542	1193 1310	121 177	77.02 % 75.34 %	20.87 % 21.73 %	2.12 % 2.94 %
Home & Garden	6123 5919	4724 4427	1256 1327	143 165	77.15 % 74.79 %	20.51 % 22.42 %	2.34 % 2.79 %
Finance	5877 5822	4747 4623	1004 1048	126 151	80.77 % 79.41 %	17.08 % 18.00 %	2.14 % 2.59 %
Health	5887 5742	4709 4494	1039 1093	139 155	79.99 % 78.27 %	17.65 % 19.04 %	2.36 % 2.70 %
Pets	5851 5837	4514 4411	1216 1270	121 156	77.15 % 75.57 %	20.78 % 21.76 %	2.07 % 2.67 %
Sport & Fitness	5673 5959	4392 4485	1159 1305	122 169	77.42 % 75.26 %	20.43 % 21.90 %	2.15 % 2.84 %
Job & Career	6013 5969	4496 4390	1391 1414	126 165	74.77 % 73.55 %	23.13 % 23.69 %	2.10 % 2.76 %
Dating	5915 6086	4331 4336	1465 1589	119 161	73.22 % 71.25 %	24.77 % 26.11 %	2.01 % 2.65 %
Other	5989 6097	4750 4691	1102 1235	137 171	79.31 % 76.94 %	18.40 % 20.26 %	2.29 % 2.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5410 5594	3993 4047	1310 1389	107 158	73.81 % 72.35 %	24.21 % 24.83 %	1.98 % 2.82 %
Outlook Mail	5464 5617	4106 4164	1238 1300	120 153	75.15 % 74.13 %	22.66 % 23.14 %	2.20 % 2.72 %
Yahoo Mail	5363 5486	4088 4073	1147 1257	128 156	76.23 % 74.24 %	21.39 % 22.91 %	2.39 % 2.84 %
AOL Mail	5454 5505	4191 4127	1146 1232	117 146	76.84 % 74.97 %	21.01 % 22.38 %	2.15 % 2.65 %
Mail.com	5439 5447	4287 4168	1033 1131	119 148	78.82 % 76.52 %	18.99 % 20.76 %	2.19 % 2.72 %
Yandex Mail	5348 5546	4062 4197	1169 1215	117 134	75.95 % 75.68 %	21.86 % 21.91 %	2.19 % 2.42 %
GMX Mail	5527 5485	4190 4068	1223 1275	114 142	75.81 % 74.17 %	22.13 % 23.25 %	2.06 % 2.59 %
Zoho Mail	5436 5364	4302 4118	1024 1094	110 152	79.14 % 76.77 %	18.84 % 20.40 %	2.02 % 2.83 %
ProtonMail	5477 5613	4395 4375	953 1078	129 160	80.24 % 77.94 %	17.40 % 19.21 %	2.36 % 2.85 %
Custom Mail	5440 5239	4367 4086	966 999	107 154	80.28 % 77.99 %	17.76 % 19.07 %	1.97 % 2.94 %
iCloud Mail	5428 5587	4012 3997	1299 1429	117 161	73.91 % 71.54 %	23.93 % 25.58 %	2.16 % 2.88 %
Tuta	5439 5710	4318 4463	991 1082	130 165	79.39 % 78.16 %	18.22 % 18.95 %	2.39 % 2.89 %
Juno.com	5435 5302	4351 4078	962 1076	122 148	80.06 % 76.91 %	17.70 % 20.29 %	2.24 % 2.79 %
Mailfence	5606 5420	4427 4198	1053 1072	126 150	78.97 % 77.45 %	18.78 % 19.78 %	2.25 % 2.77 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.