SendPulse and Amazon SES Email Deliverability Comparison

SendPulse

Amazon SES

In this comparison, the deliverability of SendPulse and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.719 65.251	50.459 50.995	13.109 12.880	1.463 1.512

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.97 % 78.15 %	20.26 % 19.74 %	2.26 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4975 5007	3878 3880	1008 1032	122 112	77.95 % 77.49 %	20.26 % 20.61 %	2.45 % 2.24 %
Elektronics	4947 5002	3896 3917	961 978	107 119	78.75 % 78.31 %	19.43 % 19.55 %	2.16 % 2.38 %
Entertainment	5003 4940	3894 3861	1014 980	118 108	77.83 % 78.16 %	20.27 % 19.84 %	2.36 % 2.19 %
Cosmetics & Beauty	4875 5084	3863 4002	916 985	100 107	79.24 % 78.72 %	18.79 % 19.37 %	2.05 % 2.10 %
Food & Drink	5122 5128	3957 3992	1082 1028	112 120	77.25 % 77.85 %	21.12 % 20.05 %	2.19 % 2.34 %
Home & Garden	5079 5035	3910 3904	1095 1025	109 121	76.98 % 77.54 %	21.56 % 20.36 %	2.15 % 2.40 %
Finance	5067 5047	4097 4121	874 813	113 119	80.86 % 81.65 %	17.25 % 16.11 %	2.23 % 2.36 %
Health	4902 5036	3931 4091	881 833	110 114	80.19 % 81.24 %	17.97 % 16.54 %	2.24 % 2.26 %
Pets	5090 4904	3941 3800	1066 1010	118 112	77.43 % 77.49 %	20.94 % 20.60 %	2.32 % 2.28 %
Sport & Fitness	4914 5080	3811 3956	1035 1019	113 120	77.55 % 77.87 %	21.06 % 20.06 %	2.30 % 2.36 %
Job & Career	4895 5195	3699 3957	1106 1128	116 117	75.57 % 76.17 %	22.59 % 21.71 %	2.37 % 2.25 %
Dating	5053 4876	3765 3617	1180 1141	118 119	74.51 % 74.18 %	23.35 % 23.40 %	2.34 % 2.44 %
Other	4797 4917	3817 3897	891 908	107 124	79.57 % 79.26 %	18.57 % 18.47 %	2.23 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4730 4863	3520 3671	1124 1091	104 113	74.42 % 75.49 %	23.76 % 22.43 %	2.20 % 2.32 %
Outlook Mail	4557 4669	3490 3596	998 976	98 108	76.59 % 77.02 %	21.90 % 20.90 %	2.15 % 2.31 %
Yahoo Mail	4628 4612	3555 3624	989 895	109 106	76.82 % 78.58 %	21.37 % 19.41 %	2.36 % 2.30 %
AOL Mail	4716 4893	3682 3830	975 973	98 106	78.07 % 78.28 %	20.67 % 19.89 %	2.08 % 2.17 %
Mail.com	4720 4597	3740 3631	892 872	107 102	79.24 % 78.99 %	18.90 % 18.97 %	2.27 % 2.22 %
Yandex Mail	4658 4643	3608 3588	960 961	102 105	77.46 % 77.28 %	20.61 % 20.70 %	2.19 % 2.26 %
GMX Mail	4638 4647	3542 3593	1003 965	111 108	76.37 % 77.32 %	21.63 % 20.77 %	2.39 % 2.32 %
Zoho Mail	4746 4696	3731 3688	950 912	102 108	78.61 % 78.53 %	20.02 % 19.42 %	2.15 % 2.30 %
ProtonMail	4892 4871	3929 3895	867 865	117 112	80.31 % 79.96 %	17.72 % 17.76 %	2.39 % 2.30 %
Custom Mail	4415 4628	3548 3738	784 798	99 102	80.36 % 80.77 %	17.76 % 17.24 %	2.24 % 2.20 %
iCloud Mail	4685 4756	3481 3559	1122 1088	104 119	74.30 % 74.83 %	23.95 % 22.88 %	2.22 % 2.50 %
Tuta	4685 4809	3760 3810	848 895	108 120	80.26 % 79.23 %	18.10 % 18.61 %	2.31 % 2.50 %
Juno.com	4714 4601	3738 3672	887 817	114 109	79.30 % 79.81 %	18.82 % 17.76 %	2.42 % 2.37 %
Mailfence	3935 3966	3135 3100	710 772	90 94	79.67 % 78.16 %	18.04 % 19.47 %	2.29 % 2.37 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.