Amazon SES and SendPulse Email Deliverability Comparison

Amazon SES

SendPulse

In this comparison, the deliverability of Amazon SES and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.796 76.294	58.531 58.803	16.313 15.719	1.952 1.772

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 77.07 %	21.24 % 20.60 %	2.54 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6096 5685	4639 4390	1298 1157	159 138	76.10 % 77.22 %	21.29 % 20.35 %	2.61 % 2.43 %
Elektronics	5759 5616	4393 4308	1211 1170	155 138	76.28 % 76.71 %	21.03 % 20.83 %	2.69 % 2.46 %
Entertainment	5912 5869	4526 4518	1239 1219	147 132	76.56 % 76.98 %	20.96 % 20.77 %	2.49 % 2.25 %
Cosmetics & Beauty	5686 6038	4358 4671	1187 1221	141 146	76.64 % 77.36 %	20.88 % 20.22 %	2.48 % 2.42 %
Food & Drink	5971 5714	4533 4386	1272 1201	166 127	75.92 % 76.76 %	21.30 % 21.02 %	2.78 % 2.22 %
Home & Garden	5924 6021	4444 4627	1327 1244	153 150	75.02 % 76.85 %	22.40 % 20.66 %	2.58 % 2.49 %
Finance	5801 5828	4612 4693	1048 1003	141 132	79.50 % 80.53 %	18.07 % 17.21 %	2.43 % 2.26 %
Health	5676 5935	4496 4739	1041 1050	139 146	79.21 % 79.85 %	18.34 % 17.69 %	2.45 % 2.46 %
Pets	5863 5872	4473 4504	1244 1235	146 133	76.29 % 76.70 %	21.22 % 21.03 %	2.49 % 2.26 %
Sport & Fitness	5981 5628	4518 4323	1311 1178	152 127	75.54 % 76.81 %	21.92 % 20.93 %	2.54 % 2.26 %
Job & Career	5911 6073	4393 4516	1366 1418	152 139	74.32 % 74.36 %	23.11 % 23.35 %	2.57 % 2.29 %
Dating	6055 5989	4357 4370	1553 1493	145 126	71.96 % 72.97 %	25.65 % 24.93 %	2.39 % 2.10 %
Other	6161 6026	4789 4758	1216 1130	156 138	77.73 % 78.96 %	19.74 % 18.75 %	2.53 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5507 5491	4008 4026	1360 1343	139 122	72.78 % 73.32 %	24.70 % 24.46 %	2.52 % 2.22 %
Outlook Mail	5624 5429	4190 4069	1294 1235	140 125	74.50 % 74.95 %	23.01 % 22.75 %	2.49 % 2.30 %
Yahoo Mail	5392 5400	4028 4093	1222 1176	142 131	74.70 % 75.80 %	22.66 % 21.78 %	2.63 % 2.43 %
AOL Mail	5396 5475	4057 4183	1210 1163	129 129	75.19 % 76.40 %	22.42 % 21.24 %	2.39 % 2.36 %
Mail.com	5505 5368	4255 4214	1113 1027	137 127	77.29 % 78.50 %	20.22 % 19.13 %	2.49 % 2.37 %
Yandex Mail	5633 5335	4298 4024	1205 1186	130 125	76.30 % 75.43 %	21.39 % 22.23 %	2.31 % 2.34 %
GMX Mail	5505 5479	4118 4148	1255 1212	132 119	74.80 % 75.71 %	22.80 % 22.12 %	2.40 % 2.17 %
Zoho Mail	5405 5412	4188 4256	1074 1036	143 120	77.48 % 78.64 %	19.87 % 19.14 %	2.65 % 2.22 %
ProtonMail	5571 5485	4377 4385	1049 962	145 138	78.57 % 79.95 %	18.83 % 17.54 %	2.60 % 2.52 %
Custom Mail	5241 5425	4131 4334	966 978	144 113	78.82 % 79.89 %	18.43 % 18.03 %	2.75 % 2.08 %
iCloud Mail	5680 5395	4096 3957	1434 1312	150 126	72.11 % 73.35 %	25.25 % 24.32 %	2.64 % 2.34 %
Tuta	5624 5543	4448 4374	1024 1034	152 135	79.09 % 78.91 %	18.21 % 18.65 %	2.70 % 2.44 %
Juno.com	5360 5416	4161 4302	1066 984	133 130	77.63 % 79.43 %	19.89 % 18.17 %	2.48 % 2.40 %
Mailfence	5353 5641	4176 4438	1041 1071	136 132	78.01 % 78.67 %	19.45 % 18.99 %	2.54 % 2.34 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.