Amazon SES and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.711 466.084	60.903 351.556	7.663 96.728	2.145 17.800

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
86.13 % 75.43 %	10.84 % 20.75 %	3.03 % 3.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5366 36346	4775 28418	467 6649	124 1279	88.99 % 78.19 %	8.70 % 18.29 %	2.31 % 3.52 %
Elektronics	5513 35943	4825 27336	546 7281	142 1326	87.52 % 76.05 %	9.90 % 20.26 %	2.58 % 3.69 %
Entertainment	5474 36291	4714 27269	595 7648	165 1374	86.12 % 75.14 %	10.87 % 21.07 %	3.01 % 3.79 %
Cosmetics & Beauty	5483 35406	4703 26685	600 7325	180 1396	85.77 % 75.37 %	10.94 % 20.69 %	3.28 % 3.94 %
Food & Drink	5431 35626	4821 27869	481 6492	129 1265	88.77 % 78.23 %	8.86 % 18.22 %	2.38 % 3.55 %
Home & Garden	5531 35749	4903 28015	490 6507	138 1227	88.65 % 78.37 %	8.86 % 18.20 %	2.50 % 3.43 %
Finance	5441 35708	4533 25860	710 8434	198 1414	83.31 % 72.42 %	13.05 % 23.62 %	3.64 % 3.96 %
Health	5394 35724	4563 26138	643 8180	188 1406	84.59 % 73.17 %	11.92 % 22.90 %	3.49 % 3.94 %
Pets	5401 36014	4707 27859	528 6793	166 1362	87.15 % 77.36 %	9.78 % 18.86 %	3.07 % 3.78 %
Sport & Fitness	5481 35575	4646 26417	660 7654	175 1504	84.77 % 74.26 %	12.04 % 21.52 %	3.19 % 4.23 %
Job & Career	5387 35713	4514 26254	698 7984	175 1475	83.79 % 73.51 %	12.96 % 22.36 %	3.25 % 4.13 %
Dating	5355 35902	4472 25523	691 8863	192 1516	83.51 % 71.09 %	12.90 % 24.69 %	3.59 % 4.22 %
Other	5454 36087	4727 27913	554 6918	173 1256	86.67 % 77.35 %	10.16 % 19.17 %	3.17 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5509 45818	4434 32902	837 11053	238 1863	80.49 % 71.81 %	15.19 % 24.12 %	4.32 % 4.07 %
Outlook Mail	5392 45022	4570 32790	661 10366	161 1866	84.76 % 72.83 %	12.26 % 23.02 %	2.99 % 4.14 %
Yahoo Mail	5500 44865	4705 33736	621 9439	174 1690	85.55 % 75.19 %	11.29 % 21.04 %	3.16 % 3.77 %
AOL Mail	5323 44810	4562 33563	601 9437	160 1810	85.70 % 74.90 %	11.29 % 21.06 %	3.01 % 4.04 %
Mail.com	5465 44797	4730 34183	569 8951	166 1663	86.55 % 76.31 %	10.41 % 19.98 %	3.04 % 3.71 %
Yandex Mail	5401 45209	4542 33320	673 10099	186 1790	84.10 % 73.70 %	12.46 % 22.34 %	3.44 % 3.96 %
GMX Mail	5407 44769	4757 34035	500 9109	150 1625	87.98 % 76.02 %	9.25 % 20.35 %	2.77 % 3.63 %
Zoho Mail	5584 44985	4922 34764	515 8646	147 1575	88.14 % 77.28 %	9.22 % 19.22 %	2.63 % 3.50 %
ProtonMail	5388 44458	4781 34344	464 8555	143 1559	88.73 % 77.25 %	8.61 % 19.24 %	2.65 % 3.51 %
Custom Mail	5329 44919	4744 35040	461 8280	124 1599	89.02 % 78.01 %	8.65 % 18.43 %	2.33 % 3.56 %
iCloud Mail	5558 5470	4547 4036	802 1126	209 308	81.81 % 73.78 %	14.43 % 20.59 %	3.76 % 5.63 %
Tuta	5383 5434	4747 4352	492 845	144 237	88.19 % 80.09 %	9.14 % 15.55 %	2.68 % 4.36 %
Juno.com	5472 5528	4862 4491	467 822	143 215	88.85 % 81.24 %	8.53 % 14.87 %	2.61 % 3.89 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.