Amazon SES and SendPulse Email Deliverability Comparison

Amazon SES

SendPulse

In this comparison, the deliverability of Amazon SES and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.915 76.266	58.159 59.089	16.629 15.514	2.127 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.61 % 77.48 %	21.62 % 20.34 %	2.77 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6114 5690	4603 4429	1336 1131	175 130	75.29 % 77.84 %	21.85 % 19.88 %	2.86 % 2.28 %
Elektronics	5727 5638	4319 4361	1237 1156	171 121	75.41 % 77.35 %	21.60 % 20.50 %	2.99 % 2.15 %
Entertainment	5928 5928	4505 4585	1263 1216	160 127	76.00 % 77.34 %	21.31 % 20.51 %	2.70 % 2.14 %
Cosmetics & Beauty	5686 5965	4333 4648	1202 1186	151 131	76.20 % 77.92 %	21.14 % 19.88 %	2.66 % 2.20 %
Food & Drink	6029 5717	4542 4403	1310 1193	177 121	75.34 % 77.02 %	21.73 % 20.87 %	2.94 % 2.12 %
Home & Garden	5919 6123	4427 4724	1327 1256	165 143	74.79 % 77.15 %	22.42 % 20.51 %	2.79 % 2.34 %
Finance	5822 5877	4623 4747	1048 1004	151 126	79.41 % 80.77 %	18.00 % 17.08 %	2.59 % 2.14 %
Health	5742 5887	4494 4709	1093 1039	155 139	78.27 % 79.99 %	19.04 % 17.65 %	2.70 % 2.36 %
Pets	5837 5851	4411 4514	1270 1216	156 121	75.57 % 77.15 %	21.76 % 20.78 %	2.67 % 2.07 %
Sport & Fitness	5959 5673	4485 4392	1305 1159	169 122	75.26 % 77.42 %	21.90 % 20.43 %	2.84 % 2.15 %
Job & Career	5969 6013	4390 4496	1414 1391	165 126	73.55 % 74.77 %	23.69 % 23.13 %	2.76 % 2.10 %
Dating	6086 5915	4336 4331	1589 1465	161 119	71.25 % 73.22 %	26.11 % 24.77 %	2.65 % 2.01 %
Other	6097 5989	4691 4750	1235 1102	171 137	76.94 % 79.31 %	20.26 % 18.40 %	2.80 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5594 5410	4047 3993	1389 1310	158 107	72.35 % 73.81 %	24.83 % 24.21 %	2.82 % 1.98 %
Outlook Mail	5617 5464	4164 4106	1300 1238	153 120	74.13 % 75.15 %	23.14 % 22.66 %	2.72 % 2.20 %
Yahoo Mail	5486 5363	4073 4088	1257 1147	156 128	74.24 % 76.23 %	22.91 % 21.39 %	2.84 % 2.39 %
AOL Mail	5505 5454	4127 4191	1232 1146	146 117	74.97 % 76.84 %	22.38 % 21.01 %	2.65 % 2.15 %
Mail.com	5447 5439	4168 4287	1131 1033	148 119	76.52 % 78.82 %	20.76 % 18.99 %	2.72 % 2.19 %
Yandex Mail	5546 5348	4197 4062	1215 1169	134 117	75.68 % 75.95 %	21.91 % 21.86 %	2.42 % 2.19 %
GMX Mail	5485 5527	4068 4190	1275 1223	142 114	74.17 % 75.81 %	23.25 % 22.13 %	2.59 % 2.06 %
Zoho Mail	5364 5436	4118 4302	1094 1024	152 110	76.77 % 79.14 %	20.40 % 18.84 %	2.83 % 2.02 %
ProtonMail	5613 5477	4375 4395	1078 953	160 129	77.94 % 80.24 %	19.21 % 17.40 %	2.85 % 2.36 %
Custom Mail	5239 5440	4086 4367	999 966	154 107	77.99 % 80.28 %	19.07 % 17.76 %	2.94 % 1.97 %
iCloud Mail	5587 5428	3997 4012	1429 1299	161 117	71.54 % 73.91 %	25.58 % 23.93 %	2.88 % 2.16 %
Tuta	5710 5439	4463 4318	1082 991	165 130	78.16 % 79.39 %	18.95 % 18.22 %	2.89 % 2.39 %
Juno.com	5302 5435	4078 4351	1076 962	148 122	76.91 % 80.06 %	20.29 % 17.70 %	2.79 % 2.24 %
Mailfence	5420 5606	4198 4427	1072 1053	150 126	77.45 % 78.97 %	19.78 % 18.78 %	2.77 % 2.25 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.