Amazon SES and SendPulse Email Deliverability Comparison

Amazon SES

SendPulse

In this comparison, the deliverability of Amazon SES and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.036 65.521	49.737 50.907	14.491 13.179	1.808 1.435

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.32 % 77.70 %	21.94 % 20.11 %	2.74 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5214 4961	3908 3876	1158 976	148 109	74.95 % 78.13 %	22.21 % 19.67 %	2.84 % 2.20 %
Elektronics	4850 4951	3642 3874	1071 974	137 103	75.09 % 78.25 %	22.08 % 19.67 %	2.82 % 2.08 %
Entertainment	5119 5077	3884 3934	1102 1030	133 113	75.87 % 77.49 %	21.53 % 20.29 %	2.60 % 2.23 %
Cosmetics & Beauty	4924 5054	3722 3971	1074 973	128 110	75.59 % 78.57 %	21.81 % 19.25 %	2.60 % 2.18 %
Food & Drink	5217 5089	3868 3929	1204 1048	145 112	74.14 % 77.21 %	23.08 % 20.59 %	2.78 % 2.20 %
Home & Garden	5102 5184	3787 3978	1175 1090	140 116	74.23 % 76.74 %	23.03 % 21.03 %	2.74 % 2.24 %
Finance	5016 5048	3975 4090	910 851	131 107	79.25 % 81.02 %	18.14 % 16.86 %	2.61 % 2.12 %
Health	5061 5057	3985 4087	942 850	134 120	78.74 % 80.82 %	18.61 % 16.81 %	2.65 % 2.37 %
Pets	4986 4983	3735 3812	1118 1064	133 107	74.91 % 76.50 %	22.42 % 21.35 %	2.67 % 2.15 %
Sport & Fitness	5033 4837	3800 3733	1091 998	142 106	75.50 % 77.18 %	21.68 % 20.63 %	2.82 % 2.19 %
Job & Career	5166 5053	3782 3779	1241 1168	143 106	73.21 % 74.79 %	24.02 % 23.11 %	2.77 % 2.10 %
Dating	5130 5039	3669 3706	1321 1225	140 108	71.52 % 73.55 %	25.75 % 24.31 %	2.73 % 2.14 %
Other	5218 5188	3980 4138	1084 932	154 118	76.27 % 79.76 %	20.77 % 17.96 %	2.95 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4899 4730	3520 3484	1243 1153	136 93	71.85 % 73.66 %	25.37 % 24.38 %	2.78 % 1.97 %
Outlook Mail	4615 4582	3424 3492	1064 991	127 99	74.19 % 76.21 %	23.06 % 21.63 %	2.75 % 2.16 %
Yahoo Mail	4657 4631	3468 3546	1056 976	133 109	74.47 % 76.57 %	22.68 % 21.08 %	2.86 % 2.35 %
AOL Mail	4765 4770	3549 3701	1089 966	127 103	74.48 % 77.59 %	22.85 % 20.25 %	2.67 % 2.16 %
Mail.com	4684 4783	3584 3763	978 911	122 109	76.52 % 78.67 %	20.88 % 19.05 %	2.60 % 2.28 %
Yandex Mail	4694 4563	3508 3505	1065 962	121 96	74.73 % 76.81 %	22.69 % 21.08 %	2.58 % 2.10 %
GMX Mail	4692 4712	3470 3565	1095 1039	127 108	73.96 % 75.66 %	23.34 % 22.05 %	2.71 % 2.29 %
Zoho Mail	4739 4706	3596 3713	1013 896	130 97	75.88 % 78.90 %	21.38 % 19.04 %	2.74 % 2.06 %
ProtonMail	4851 4718	3774 3802	943 802	134 114	77.80 % 80.58 %	19.44 % 17.00 %	2.76 % 2.42 %
Custom Mail	4470 4638	3477 3743	874 803	119 92	77.79 % 80.70 %	19.55 % 17.31 %	2.66 % 1.98 %
iCloud Mail	4787 4689	3429 3459	1219 1131	139 99	71.63 % 73.77 %	25.46 % 24.12 %	2.90 % 2.11 %
Tuta	4825 4589	3728 3638	960 848	137 103	77.26 % 79.28 %	19.90 % 18.48 %	2.84 % 2.24 %
Juno.com	4597 4703	3525 3751	942 848	130 104	76.68 % 79.76 %	20.49 % 18.03 %	2.83 % 2.21 %
Mailfence	4761 4707	3685 3745	950 853	126 109	77.40 % 79.56 %	19.95 % 18.12 %	2.65 % 2.32 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.