Amazon SES and SendPulse Email Deliverability Comparison

Amazon SES

SendPulse

In this comparison, the deliverability of Amazon SES and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.660 76.331	58.836 58.885	15.978 15.684	1.846 1.762

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.75 % 77.14 %	20.84 % 20.55 %	2.41 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5917 5701	4510 4397	1258 1168	149 136	76.22 % 77.13 %	21.26 % 20.49 %	2.52 % 2.39 %
Elektronics	5909 5683	4546 4364	1212 1181	151 138	76.93 % 76.79 %	20.51 % 20.78 %	2.56 % 2.43 %
Entertainment	5926 5767	4538 4431	1244 1205	144 131	76.58 % 76.83 %	20.99 % 20.89 %	2.43 % 2.27 %
Cosmetics & Beauty	5802 5984	4486 4619	1178 1225	138 140	77.32 % 77.19 %	20.30 % 20.47 %	2.38 % 2.34 %
Food & Drink	5980 5663	4579 4351	1243 1186	158 126	76.57 % 76.83 %	20.79 % 20.94 %	2.64 % 2.22 %
Home & Garden	5907 5869	4456 4521	1308 1205	143 143	75.44 % 77.03 %	22.14 % 20.53 %	2.42 % 2.44 %
Finance	5841 5836	4672 4713	1038 993	131 130	79.99 % 80.76 %	17.77 % 17.02 %	2.24 % 2.23 %
Health	5657 6030	4508 4830	1017 1055	132 145	79.69 % 80.10 %	17.98 % 17.50 %	2.33 % 2.40 %
Pets	5830 6023	4460 4644	1235 1240	135 139	76.50 % 77.10 %	21.18 % 20.59 %	2.32 % 2.31 %
Sport & Fitness	5961 5663	4542 4348	1278 1186	141 129	76.20 % 76.78 %	21.44 % 20.94 %	2.37 % 2.28 %
Job & Career	5839 6141	4386 4597	1313 1405	140 139	75.12 % 74.86 %	22.49 % 22.88 %	2.40 % 2.26 %
Dating	6056 6047	4410 4414	1508 1503	138 130	72.82 % 72.99 %	24.90 % 24.86 %	2.28 % 2.15 %
Other	6035 5924	4743 4656	1146 1132	146 136	78.59 % 78.60 %	18.99 % 19.11 %	2.42 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5467 5493	4008 4040	1328 1333	131 120	73.31 % 73.55 %	24.29 % 24.27 %	2.40 % 2.18 %
Outlook Mail	5577 5410	4175 4049	1269 1237	133 124	74.86 % 74.84 %	22.75 % 22.87 %	2.38 % 2.29 %
Yahoo Mail	5411 5466	4091 4147	1187 1190	133 129	75.61 % 75.87 %	21.94 % 21.77 %	2.46 % 2.36 %
AOL Mail	5339 5437	4038 4172	1181 1139	120 126	75.63 % 76.73 %	22.12 % 20.95 %	2.25 % 2.32 %
Mail.com	5498 5301	4270 4163	1102 1014	126 124	77.66 % 78.53 %	20.04 % 19.13 %	2.29 % 2.34 %
Yandex Mail	5591 5331	4294 4021	1173 1187	124 123	76.80 % 75.43 %	20.98 % 22.27 %	2.22 % 2.31 %
GMX Mail	5506 5449	4150 4126	1231 1205	125 118	75.37 % 75.72 %	22.36 % 22.11 %	2.27 % 2.17 %
Zoho Mail	5437 5544	4246 4368	1058 1053	133 123	78.09 % 78.79 %	19.46 % 18.99 %	2.45 % 2.22 %
ProtonMail	5602 5452	4433 4368	1028 949	141 135	79.13 % 80.12 %	18.35 % 17.41 %	2.52 % 2.48 %
Custom Mail	5239 5361	4162 4278	939 974	138 109	79.44 % 79.80 %	17.92 % 18.17 %	2.63 % 2.03 %
iCloud Mail	5718 5400	4161 3973	1415 1298	142 129	72.77 % 73.57 %	24.75 % 24.04 %	2.48 % 2.39 %
Tuta	5482 5566	4357 4402	983 1033	142 131	79.48 % 79.09 %	17.93 % 18.56 %	2.59 % 2.35 %
Juno.com	5379 5419	4209 4290	1042 999	128 130	78.25 % 79.17 %	19.37 % 18.44 %	2.38 % 2.40 %
Mailfence	5414 5702	4242 4488	1042 1073	130 141	78.35 % 78.71 %	19.25 % 18.82 %	2.40 % 2.47 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.