Amazon SES and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
8.930 403.826	7.419 302.925	1.179 86.065	332 14.836

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.08 % 75.01 %	13.20 % 21.31 %	3.72 % 3.67 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	617 31618	527 24625	68 5927	22 1066	85.41 % 77.88 %	11.02 % 18.75 %	3.57 % 3.37 %
Elektronics	707 31199	595 23556	87 6514	25 1129	84.16 % 75.50 %	12.31 % 20.88 %	3.54 % 3.62 %
Entertainment	677 31532	568 23579	88 6826	21 1127	83.90 % 74.78 %	13.00 % 21.65 %	3.10 % 3.57 %
Cosmetics & Beauty	743 30626	613 22948	97 6506	33 1172	82.50 % 74.93 %	13.06 % 21.24 %	4.44 % 3.83 %
Food & Drink	625 30894	545 24051	69 5777	11 1066	87.20 % 77.85 %	11.04 % 18.70 %	1.76 % 3.45 %
Home & Garden	714 30943	607 24153	81 5774	26 1016	85.01 % 78.06 %	11.34 % 18.66 %	3.64 % 3.28 %
Finance	699 30946	564 22247	106 7521	29 1178	80.69 % 71.89 %	15.16 % 24.30 %	4.15 % 3.81 %
Health	703 30964	560 22467	106 7309	37 1188	79.66 % 72.56 %	15.08 % 23.60 %	5.26 % 3.84 %
Pets	671 31079	565 23955	83 5995	23 1129	84.20 % 77.08 %	12.37 % 19.29 %	3.43 % 3.63 %
Sport & Fitness	712 30781	585 22759	101 6777	26 1245	82.16 % 73.94 %	14.19 % 22.02 %	3.65 % 4.04 %
Job & Career	687 30837	563 22586	103 7048	21 1203	81.95 % 73.24 %	14.99 % 22.86 %	3.06 % 3.90 %
Dating	677 31066	545 21844	103 7943	29 1279	80.50 % 70.31 %	15.21 % 25.57 %	4.28 % 4.12 %
Other	698 31341	582 24155	87 6148	29 1038	83.38 % 77.07 %	12.46 % 19.62 %	4.15 % 3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	681 40942	522 29395	120 9991	39 1556	76.65 % 71.80 %	17.62 % 24.40 %	5.73 % 3.80 %
Outlook Mail	682 40311	557 29211	100 9496	25 1604	81.67 % 72.46 %	14.66 % 23.56 %	3.67 % 3.98 %
Yahoo Mail	743 40103	603 30044	101 8592	39 1467	81.16 % 74.92 %	13.59 % 21.42 %	5.25 % 3.66 %
AOL Mail	679 39994	569 29840	91 8590	19 1564	83.80 % 74.61 %	13.40 % 21.48 %	2.80 % 3.91 %
Mail.com	682 40043	563 30442	85 8159	34 1442	82.55 % 76.02 %	12.46 % 20.38 %	4.99 % 3.60 %
Yandex Mail	674 40330	550 29560	100 9190	24 1580	81.60 % 73.30 %	14.84 % 22.79 %	3.56 % 3.92 %
GMX Mail	677 40086	574 30280	79 8381	24 1425	84.79 % 75.54 %	11.67 % 20.91 %	3.55 % 3.55 %
Zoho Mail	717 40093	609 30857	84 7887	24 1349	84.94 % 76.96 %	11.72 % 19.67 %	3.35 % 3.36 %
ProtonMail	690 39850	590 30607	76 7873	24 1370	85.51 % 76.81 %	11.01 % 19.76 %	3.48 % 3.44 %
Custom Mail	636 40069	556 31130	69 7552	11 1387	87.42 % 77.69 %	10.85 % 18.85 %	1.73 % 3.46 %
iCloud Mail	716 671	569 492	122 141	25 38	79.47 % 73.32 %	17.04 % 21.01 %	3.49 % 5.66 %
Tuta	689 651	584 514	80 105	25 32	84.76 % 78.96 %	11.61 % 16.13 %	3.63 % 4.92 %
Juno.com	664 683	573 553	72 108	19 22	86.30 % 80.97 %	10.84 % 15.81 %	2.86 % 3.22 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.