Amazon SES and SendPulse Email Deliverability Comparison

Amazon SES

SendPulse

In this comparison, the deliverability of Amazon SES and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.195 65.413	49.906 50.605	14.478 13.318	1.811 1.490

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.39 % 77.36 %	21.87 % 20.36 %	2.74 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5319 4925	3992 3834	1177 975	150 116	75.05 % 77.85 %	22.13 % 19.80 %	2.82 % 2.36 %
Elektronics	4743 4837	3580 3760	1025 974	138 103	75.48 % 77.73 %	21.61 % 20.14 %	2.91 % 2.13 %
Entertainment	5189 5133	3919 3972	1133 1042	137 119	75.53 % 77.38 %	21.83 % 20.30 %	2.64 % 2.32 %
Cosmetics & Beauty	4842 5104	3673 3989	1047 999	122 116	75.86 % 78.15 %	21.62 % 19.57 %	2.52 % 2.27 %
Food & Drink	5176 5030	3874 3848	1153 1068	149 114	74.85 % 76.50 %	22.28 % 21.23 %	2.88 % 2.27 %
Home & Garden	5130 5197	3815 3976	1172 1098	143 123	74.37 % 76.51 %	22.85 % 21.13 %	2.79 % 2.37 %
Finance	5025 5065	3974 4088	921 867	130 110	79.08 % 80.71 %	18.33 % 17.12 %	2.59 % 2.17 %
Health	5079 5045	3983 4047	960 877	136 121	78.42 % 80.22 %	18.90 % 17.38 %	2.68 % 2.40 %
Pets	4968 5013	3726 3830	1110 1070	132 113	75.00 % 76.40 %	22.34 % 21.34 %	2.66 % 2.25 %
Sport & Fitness	5085 4848	3829 3735	1114 1001	142 112	75.30 % 77.04 %	21.91 % 20.65 %	2.79 % 2.31 %
Job & Career	5105 4998	3750 3716	1214 1172	141 110	73.46 % 74.35 %	23.78 % 23.45 %	2.76 % 2.20 %
Dating	5238 5042	3750 3707	1349 1227	139 108	71.59 % 73.52 %	25.75 % 24.34 %	2.65 % 2.14 %
Other	5296 5176	4041 4103	1103 948	152 125	76.30 % 79.27 %	20.83 % 18.32 %	2.87 % 2.41 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4881 4631	3533 3415	1214 1122	134 94	72.38 % 73.74 %	24.87 % 24.23 %	2.75 % 2.03 %
Outlook Mail	4740 4582	3515 3457	1096 1025	129 100	74.16 % 75.45 %	23.12 % 22.37 %	2.72 % 2.18 %
Yahoo Mail	4752 4662	3511 3556	1108 988	133 118	73.88 % 76.28 %	23.32 % 21.19 %	2.80 % 2.53 %
AOL Mail	4761 4734	3579 3649	1058 978	124 107	75.17 % 77.08 %	22.22 % 20.66 %	2.60 % 2.26 %
Mail.com	4663 4723	3553 3708	985 907	125 108	76.20 % 78.51 %	21.12 % 19.20 %	2.68 % 2.29 %
Yandex Mail	4708 4519	3534 3449	1056 968	118 102	75.06 % 76.32 %	22.43 % 21.42 %	2.51 % 2.26 %
GMX Mail	4685 4756	3453 3584	1110 1063	122 109	73.70 % 75.36 %	23.69 % 22.35 %	2.60 % 2.29 %
Zoho Mail	4670 4605	3547 3620	992 889	131 96	75.95 % 78.61 %	21.24 % 19.31 %	2.81 % 2.08 %
ProtonMail	4822 4799	3765 3836	924 841	133 122	78.08 % 79.93 %	19.16 % 17.52 %	2.76 % 2.54 %
Custom Mail	4433 4531	3458 3631	853 806	122 94	78.01 % 80.14 %	19.24 % 17.79 %	2.75 % 2.07 %
iCloud Mail	4799 4763	3441 3516	1219 1142	139 105	71.70 % 73.82 %	25.40 % 23.98 %	2.90 % 2.20 %
Tuta	4878 4651	3785 3663	953 876	140 112	77.59 % 78.76 %	19.54 % 18.83 %	2.87 % 2.41 %
Juno.com	4576 4730	3501 3771	946 847	129 112	76.51 % 79.73 %	20.67 % 17.91 %	2.82 % 2.37 %
Mailfence	4827 4727	3731 3750	964 866	132 111	77.29 % 79.33 %	19.97 % 18.32 %	2.73 % 2.35 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.