Amazon SES and SendPulse Email Deliverability Comparison

Amazon SES

SendPulse

In this comparison, the deliverability of Amazon SES and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.005 76.163	58.115 59.199	16.752 15.314	2.138 1.650

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.47 % 77.73 %	21.75 % 20.11 %	2.78 % 2.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6185 5710	4653 4458	1353 1122	179 130	75.23 % 78.07 %	21.88 % 19.65 %	2.89 % 2.28 %
Elektronics	5641 5611	4262 4377	1208 1117	171 117	75.55 % 78.01 %	21.41 % 19.91 %	3.03 % 2.09 %
Entertainment	5966 5959	4517 4632	1290 1195	159 132	75.71 % 77.73 %	21.62 % 20.05 %	2.67 % 2.22 %
Cosmetics & Beauty	5704 5900	4340 4625	1214 1150	150 125	76.09 % 78.39 %	21.28 % 19.49 %	2.63 % 2.12 %
Food & Drink	6036 5778	4522 4442	1336 1211	178 125	74.92 % 76.88 %	22.13 % 20.96 %	2.95 % 2.16 %
Home & Garden	5952 6048	4433 4659	1355 1254	164 135	74.48 % 77.03 %	22.77 % 20.73 %	2.76 % 2.23 %
Finance	5847 5882	4638 4780	1058 980	151 122	79.32 % 81.26 %	18.09 % 16.66 %	2.58 % 2.07 %
Health	5799 5858	4532 4721	1110 1002	157 135	78.15 % 80.59 %	19.14 % 17.10 %	2.71 % 2.30 %
Pets	5771 5837	4334 4497	1284 1218	153 122	75.10 % 77.04 %	22.25 % 20.87 %	2.65 % 2.09 %
Sport & Fitness	5974 5742	4502 4438	1302 1176	170 128	75.36 % 77.29 %	21.79 % 20.48 %	2.85 % 2.23 %
Job & Career	5898 5909	4328 4421	1403 1365	167 123	73.38 % 74.82 %	23.79 % 23.10 %	2.83 % 2.08 %
Dating	6064 5895	4326 4349	1578 1429	160 117	71.34 % 73.77 %	26.02 % 24.24 %	2.64 % 1.98 %
Other	6168 6034	4728 4800	1261 1095	179 139	76.65 % 79.55 %	20.44 % 18.15 %	2.90 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5714 5443	4156 4037	1400 1298	158 108	72.73 % 74.17 %	24.50 % 23.85 %	2.77 % 1.98 %
Outlook Mail	5494 5379	4066 4066	1273 1200	155 113	74.01 % 75.59 %	23.17 % 22.31 %	2.82 % 2.10 %
Yahoo Mail	5514 5400	4084 4136	1272 1135	158 129	74.07 % 76.59 %	23.07 % 21.02 %	2.87 % 2.39 %
AOL Mail	5520 5473	4135 4227	1240 1130	145 116	74.91 % 77.23 %	22.46 % 20.65 %	2.63 % 2.12 %
Mail.com	5466 5462	4168 4310	1150 1033	148 119	76.25 % 78.91 %	21.04 % 18.91 %	2.71 % 2.18 %
Yandex Mail	5488 5257	4136 4024	1215 1120	137 113	75.36 % 76.55 %	22.14 % 21.30 %	2.50 % 2.15 %
GMX Mail	5433 5518	4019 4189	1266 1211	148 118	73.97 % 75.92 %	23.30 % 21.95 %	2.72 % 2.14 %
Zoho Mail	5493 5370	4196 4240	1142 1024	155 106	76.39 % 78.96 %	20.79 % 19.07 %	2.82 % 1.97 %
ProtonMail	5582 5554	4346 4459	1080 963	156 132	77.86 % 80.28 %	19.35 % 17.34 %	2.79 % 2.38 %
Custom Mail	5204 5347	4064 4305	991 934	149 108	78.09 % 80.51 %	19.04 % 17.47 %	2.86 % 2.02 %
iCloud Mail	5619 5477	4011 4062	1444 1299	164 116	71.38 % 74.16 %	25.70 % 23.72 %	2.92 % 2.12 %
Tuta	5664 5462	4405 4341	1097 994	162 127	77.77 % 79.48 %	19.37 % 18.20 %	2.86 % 2.33 %
Juno.com	5290 5448	4060 4362	1079 964	151 122	76.75 % 80.07 %	20.40 % 17.69 %	2.85 % 2.24 %
Mailfence	5524 5573	4269 4441	1103 1009	152 123	77.28 % 79.69 %	19.97 % 18.11 %	2.75 % 2.21 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.