Amazon SES and SendPulse Email Deliverability Comparison

Amazon SES

SendPulse

In this comparison, the deliverability of Amazon SES and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.270 65.545	49.732 50.781	14.713 13.336	1.825 1.428

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.04 % 77.48 %	22.20 % 20.35 %	2.75 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5161 5035	3853 3913	1166 1009	142 113	74.66 % 77.72 %	22.59 % 20.04 %	2.75 % 2.24 %
Elektronics	4919 4968	3684 3882	1096 991	139 95	74.89 % 78.14 %	22.28 % 19.95 %	2.83 % 1.91 %
Entertainment	5074 5195	3837 4013	1108 1067	129 115	75.62 % 77.25 %	21.84 % 20.54 %	2.54 % 2.21 %
Cosmetics & Beauty	5010 4954	3781 3908	1100 947	129 99	75.47 % 78.89 %	21.96 % 19.12 %	2.57 % 2.00 %
Food & Drink	5249 5162	3892 3968	1211 1080	146 114	74.15 % 76.87 %	23.07 % 20.92 %	2.78 % 2.21 %
Home & Garden	5026 5130	3721 3919	1161 1098	144 113	74.04 % 76.39 %	23.10 % 21.40 %	2.87 % 2.20 %
Finance	5013 5131	3974 4147	907 871	132 113	79.27 % 80.82 %	18.09 % 16.98 %	2.63 % 2.20 %
Health	5091 4987	4000 4009	958 859	133 119	78.57 % 80.39 %	18.82 % 17.22 %	2.61 % 2.39 %
Pets	5099 4996	3796 3809	1160 1077	143 110	74.45 % 76.24 %	22.75 % 21.56 %	2.80 % 2.20 %
Sport & Fitness	5198 4862	3885 3731	1168 1022	145 109	74.74 % 76.74 %	22.47 % 21.02 %	2.79 % 2.24 %
Job & Career	5173 5070	3762 3786	1267 1175	144 109	72.72 % 74.67 %	24.49 % 23.18 %	2.78 % 2.15 %
Dating	5160 4997	3657 3662	1357 1225	146 110	70.87 % 73.28 %	26.30 % 24.51 %	2.83 % 2.20 %
Other	5097 5058	3890 4034	1054 915	153 109	76.32 % 79.75 %	20.68 % 18.09 %	3.00 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4853 4732	3466 3471	1250 1165	137 96	71.42 % 73.35 %	25.76 % 24.62 %	2.82 % 2.03 %
Outlook Mail	4676 4549	3438 3454	1110 999	128 96	73.52 % 75.93 %	23.74 % 21.96 %	2.74 % 2.11 %
Yahoo Mail	4671 4638	3475 3525	1060 1008	136 105	74.40 % 76.00 %	22.69 % 21.73 %	2.91 % 2.26 %
AOL Mail	4862 4717	3626 3639	1105 977	131 101	74.58 % 77.15 %	22.73 % 20.71 %	2.69 % 2.14 %
Mail.com	4623 4769	3525 3748	976 916	122 105	76.25 % 78.59 %	21.11 % 19.21 %	2.64 % 2.20 %
Yandex Mail	4795 4566	3572 3508	1101 965	122 93	74.49 % 76.83 %	22.96 % 21.13 %	2.54 % 2.04 %
GMX Mail	4634 4737	3410 3577	1098 1050	126 110	73.59 % 75.51 %	23.69 % 22.17 %	2.72 % 2.32 %
Zoho Mail	4727 4659	3577 3659	1021 901	129 99	75.67 % 78.54 %	21.60 % 19.34 %	2.73 % 2.12 %
ProtonMail	4841 4857	3750 3885	958 858	133 114	77.46 % 79.99 %	19.79 % 17.67 %	2.75 % 2.35 %
Custom Mail	4458 4631	3464 3700	878 833	116 98	77.70 % 79.90 %	19.69 % 17.99 %	2.60 % 2.12 %
iCloud Mail	4921 4644	3505 3430	1269 1117	147 97	71.23 % 73.86 %	25.79 % 24.05 %	2.99 % 2.09 %
Tuta	4834 4587	3701 3656	992 827	141 104	76.56 % 79.70 %	20.52 % 18.03 %	2.92 % 2.27 %
Juno.com	4628 4745	3560 3768	937 872	131 105	76.92 % 79.41 %	20.25 % 18.38 %	2.83 % 2.21 %
Mailfence	4747 4714	3663 3761	958 848	126 105	77.16 % 79.78 %	20.18 % 17.99 %	2.65 % 2.23 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.