Amazon SES and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.328 439.390	37.888 330.501	5.018 92.288	1.422 16.601

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.47 % 75.22 %	11.32 % 21.00 %	3.21 % 3.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3367 34340	2974 26802	308 6351	85 1187	88.33 % 78.05 %	9.15 % 18.49 %	2.52 % 3.46 %
Elektronics	3485 33911	3026 25707	361 6961	98 1243	86.83 % 75.81 %	10.36 % 20.53 %	2.81 % 3.67 %
Entertainment	3424 34260	2918 25682	388 7310	118 1268	85.22 % 74.96 %	11.33 % 21.34 %	3.45 % 3.70 %
Cosmetics & Beauty	3469 33277	2956 25012	398 6969	115 1296	85.21 % 75.16 %	11.47 % 20.94 %	3.32 % 3.89 %
Food & Drink	3318 33621	2931 26234	305 6200	82 1187	88.34 % 78.03 %	9.19 % 18.44 %	2.47 % 3.53 %
Home & Garden	3457 33727	3035 26372	322 6211	100 1144	87.79 % 78.19 %	9.31 % 18.42 %	2.89 % 3.39 %
Finance	3435 33627	2838 24254	468 8048	129 1325	82.62 % 72.13 %	13.62 % 23.93 %	3.76 % 3.94 %
Health	3419 33648	2870 24512	426 7806	123 1330	83.94 % 72.85 %	12.46 % 23.20 %	3.60 % 3.95 %
Pets	3333 33917	2878 26190	343 6463	112 1264	86.35 % 77.22 %	10.29 % 19.06 %	3.36 % 3.73 %
Sport & Fitness	3464 33488	2918 24798	435 7280	111 1410	84.24 % 74.05 %	12.56 % 21.74 %	3.20 % 4.21 %
Job & Career	3415 33669	2847 24712	456 7603	112 1354	83.37 % 73.40 %	13.35 % 22.58 %	3.28 % 4.02 %
Dating	3331 33860	2758 23954	448 8484	125 1422	82.80 % 70.74 %	13.45 % 25.06 %	3.75 % 4.20 %
Other	3411 34045	2939 26272	360 6602	112 1171	86.16 % 77.17 %	10.55 % 19.39 %	3.28 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3497 43756	2784 31407	547 10618	166 1731	79.61 % 71.78 %	15.64 % 24.27 %	4.75 % 3.96 %
Outlook Mail	3327 43038	2787 31259	424 10010	116 1769	83.77 % 72.63 %	12.74 % 23.26 %	3.49 % 4.11 %
Yahoo Mail	3487 42807	2963 32126	406 9084	118 1597	84.97 % 75.05 %	11.64 % 21.22 %	3.38 % 3.73 %
AOL Mail	3283 42726	2790 31934	390 9080	103 1712	84.98 % 74.74 %	11.88 % 21.25 %	3.14 % 4.01 %
Mail.com	3482 42813	2979 32602	383 8631	120 1580	85.55 % 76.15 %	11.00 % 20.16 %	3.45 % 3.69 %
Yandex Mail	3405 43122	2837 31692	444 9724	124 1706	83.32 % 73.49 %	13.04 % 22.55 %	3.64 % 3.96 %
GMX Mail	3320 42698	2898 32354	322 8797	100 1547	87.29 % 75.77 %	9.70 % 20.60 %	3.01 % 3.62 %
Zoho Mail	3513 42887	3087 33071	337 8330	89 1486	87.87 % 77.11 %	9.59 % 19.42 %	2.53 % 3.46 %
ProtonMail	3388 42457	2988 32713	307 8268	93 1476	88.19 % 77.05 %	9.06 % 19.47 %	2.74 % 3.48 %
Custom Mail	3372 42797	2983 33318	307 7965	82 1514	88.46 % 77.85 %	9.10 % 18.61 %	2.43 % 3.54 %
iCloud Mail	3517 3429	2862 2517	527 717	128 195	81.38 % 73.40 %	14.98 % 20.91 %	3.64 % 5.69 %
Tuta	3361 3405	2943 2711	320 543	98 151	87.56 % 79.62 %	9.52 % 15.95 %	2.92 % 4.43 %
Juno.com	3376 3455	2987 2797	304 521	85 137	88.48 % 80.96 %	9.00 % 15.08 %	2.52 % 3.97 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.