Amazon SES and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
61.809 457.069	53.094 344.463	6.813 95.216	1.902 17.390

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.90 % 75.36 %	11.02 % 20.83 %	3.08 % 3.80 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4720 35691	4192 27888	419 6554	109 1249	88.81 % 78.14 %	8.88 % 18.36 %	2.31 % 3.50 %
Elektronics	4776 35258	4171 26780	482 7173	123 1305	87.33 % 75.95 %	10.09 % 20.34 %	2.58 % 3.70 %
Entertainment	4756 35597	4077 26733	527 7530	152 1334	85.72 % 75.10 %	11.08 % 21.15 %	3.20 % 3.75 %
Cosmetics & Beauty	4777 34651	4088 26098	535 7195	154 1358	85.58 % 75.32 %	11.20 % 20.76 %	3.22 % 3.92 %
Food & Drink	4706 34927	4169 27309	421 6388	116 1230	88.59 % 78.19 %	8.95 % 18.29 %	2.46 % 3.52 %
Home & Garden	4845 35072	4282 27461	438 6407	125 1204	88.38 % 78.30 %	9.04 % 18.27 %	2.58 % 3.43 %
Finance	4786 34979	3975 25304	635 8295	176 1380	83.05 % 72.34 %	13.27 % 23.71 %	3.68 % 3.95 %
Health	4729 35033	3993 25606	571 8052	165 1375	84.44 % 73.09 %	12.07 % 22.98 %	3.49 % 3.92 %
Pets	4720 35329	4094 27314	471 6685	155 1330	86.74 % 77.31 %	9.98 % 18.92 %	3.28 % 3.76 %
Sport & Fitness	4840 34879	4094 25881	592 7530	154 1468	84.59 % 74.20 %	12.23 % 21.59 %	3.18 % 4.21 %
Job & Career	4734 35090	3959 25776	620 7869	155 1445	83.63 % 73.46 %	13.10 % 22.43 %	3.27 % 4.12 %
Dating	4657 35191	3875 24981	613 8730	169 1480	83.21 % 70.99 %	13.16 % 24.81 %	3.63 % 4.21 %
Other	4763 35372	4125 27332	489 6808	149 1232	86.61 % 77.27 %	10.27 % 19.25 %	3.13 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 45134	3870 32407	742 10908	214 1819	80.19 % 71.80 %	15.38 % 24.17 %	4.43 % 4.03 %
Outlook Mail	4719 44362	3990 32277	586 10246	143 1839	84.55 % 72.76 %	12.42 % 23.10 %	3.03 % 4.15 %
Yahoo Mail	4812 44181	4106 33202	550 9321	156 1658	85.33 % 75.15 %	11.43 % 21.10 %	3.24 % 3.75 %
AOL Mail	4619 44090	3947 33000	531 9315	141 1775	85.45 % 74.85 %	11.50 % 21.13 %	3.05 % 4.03 %
Mail.com	4838 44127	4174 33648	514 8843	150 1636	86.28 % 76.25 %	10.62 % 20.04 %	3.10 % 3.71 %
Yandex Mail	4778 44469	4004 32742	605 9965	169 1762	83.80 % 73.63 %	12.66 % 22.41 %	3.54 % 3.96 %
GMX Mail	4720 44090	4138 33483	446 9007	136 1600	87.67 % 75.94 %	9.45 % 20.43 %	2.88 % 3.63 %
Zoho Mail	4852 44288	4271 34208	455 8540	126 1540	88.03 % 77.24 %	9.38 % 19.28 %	2.60 % 3.48 %
ProtonMail	4705 43807	4161 33816	414 8459	130 1532	88.44 % 77.19 %	8.80 % 19.31 %	2.76 % 3.50 %
Custom Mail	4642 44211	4125 34470	410 8172	107 1569	88.86 % 77.97 %	8.83 % 18.48 %	2.31 % 3.55 %
iCloud Mail	4873 4769	3982 3527	710 984	181 258	81.72 % 73.96 %	14.57 % 20.63 %	3.71 % 5.41 %
Tuta	4698 4722	4132 3774	438 739	128 209	87.95 % 79.92 %	9.32 % 15.65 %	2.72 % 4.43 %
Juno.com	4727 4819	4194 3909	412 717	121 193	88.72 % 81.12 %	8.72 % 14.88 %	2.56 % 4.00 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.