Amazon SES and SendPulse Email Deliverability Comparison

Amazon SES

SendPulse

In this comparison, the deliverability of Amazon SES and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.041 65.508	49.987 50.749	14.393 13.326	1.661 1.433

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.69 % 77.47 %	21.79 % 20.34 %	2.52 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5176 5110	3891 3956	1157 1033	128 121	75.17 % 77.42 %	22.35 % 20.22 %	2.47 % 2.37 %
Elektronics	4959 4993	3758 3891	1073 1001	128 101	75.78 % 77.93 %	21.64 % 20.05 %	2.58 % 2.02 %
Entertainment	5013 5087	3809 3928	1089 1042	115 117	75.98 % 77.22 %	21.72 % 20.48 %	2.29 % 2.30 %
Cosmetics & Beauty	5082 4972	3884 3935	1083 935	115 102	76.43 % 79.14 %	21.31 % 18.81 %	2.26 % 2.05 %
Food & Drink	5138 5122	3866 3924	1142 1087	130 111	75.24 % 76.61 %	22.23 % 21.22 %	2.53 % 2.17 %
Home & Garden	5077 5188	3810 3966	1135 1112	132 110	75.04 % 76.45 %	22.36 % 21.43 %	2.60 % 2.12 %
Finance	5091 5143	4065 4171	896 860	130 112	79.85 % 81.10 %	17.60 % 16.72 %	2.55 % 2.18 %
Health	5068 4963	4017 3984	926 869	125 110	79.26 % 80.27 %	18.27 % 17.51 %	2.47 % 2.22 %
Pets	5058 5008	3791 3834	1140 1063	127 111	74.95 % 76.56 %	22.54 % 21.23 %	2.51 % 2.22 %
Sport & Fitness	5116 4897	3846 3767	1137 1023	133 107	75.18 % 76.92 %	22.22 % 20.89 %	2.60 % 2.19 %
Job & Career	5150 4967	3767 3695	1254 1157	129 115	73.15 % 74.39 %	24.35 % 23.29 %	2.50 % 2.32 %
Dating	5017 5056	3560 3710	1324 1234	133 112	70.96 % 73.38 %	26.39 % 24.41 %	2.65 % 2.22 %
Other	5096 5002	3923 3988	1037 910	136 104	76.98 % 79.73 %	20.35 % 18.19 %	2.67 % 2.08 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4870 4771	3514 3501	1235 1170	121 100	72.16 % 73.38 %	25.36 % 24.52 %	2.48 % 2.10 %
Outlook Mail	4676 4644	3471 3536	1085 1011	120 97	74.23 % 76.14 %	23.20 % 21.77 %	2.57 % 2.09 %
Yahoo Mail	4648 4584	3511 3487	1016 994	121 103	75.54 % 76.07 %	21.86 % 21.68 %	2.60 % 2.25 %
AOL Mail	4816 4609	3634 3555	1067 958	115 96	75.46 % 77.13 %	22.16 % 20.79 %	2.39 % 2.08 %
Mail.com	4564 4745	3498 3739	956 902	110 104	76.64 % 78.80 %	20.95 % 19.01 %	2.41 % 2.19 %
Yandex Mail	4786 4680	3583 3599	1090 984	113 97	74.86 % 76.90 %	22.77 % 21.03 %	2.36 % 2.07 %
GMX Mail	4640 4637	3440 3493	1080 1034	120 110	74.14 % 75.33 %	23.28 % 22.30 %	2.59 % 2.37 %
Zoho Mail	4693 4629	3563 3620	1013 913	117 96	75.92 % 78.20 %	21.59 % 19.72 %	2.49 % 2.07 %
ProtonMail	4856 4869	3783 3895	951 861	122 113	77.90 % 80.00 %	19.58 % 17.68 %	2.51 % 2.32 %
Custom Mail	4542 4535	3565 3639	868 797	109 99	78.49 % 80.24 %	19.11 % 17.57 %	2.40 % 2.18 %
iCloud Mail	4782 4715	3421 3452	1231 1163	130 100	71.54 % 73.21 %	25.74 % 24.67 %	2.72 % 2.12 %
Tuta	4850 4662	3751 3731	968 825	131 106	77.34 % 80.03 %	19.96 % 17.70 %	2.70 % 2.27 %
Juno.com	4636 4745	3609 3766	908 869	119 110	77.85 % 79.37 %	19.59 % 18.31 %	2.57 % 2.32 %
Mailfence	4682 4683	3644 3736	925 845	113 102	77.83 % 79.78 %	19.76 % 18.04 %	2.41 % 2.18 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.