Amazon SES and SendPulse Email Deliverability Comparison

Amazon SES

SendPulse

In this comparison, the deliverability of Amazon SES and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.456 63.866	51.232 49.863	12.207 13.095	1.447 1.481

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.48 % 78.07 %	18.94 % 20.50 %	2.24 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4838 4826	3818 3760	949 994	104 119	78.92 % 77.91 %	19.62 % 20.60 %	2.15 % 2.47 %
Elektronics	5000 4895	3966 3863	937 961	111 113	79.32 % 78.92 %	18.74 % 19.63 %	2.22 % 2.31 %
Entertainment	4804 4989	3820 3896	908 1021	104 120	79.52 % 78.09 %	18.90 % 20.47 %	2.16 % 2.41 %
Cosmetics & Beauty	5054 4767	4039 3767	942 935	106 105	79.92 % 79.02 %	18.64 % 19.61 %	2.10 % 2.20 %
Food & Drink	5071 5000	4017 3851	974 1051	117 113	79.22 % 77.02 %	19.21 % 21.02 %	2.31 % 2.26 %
Home & Garden	5106 4925	4034 3804	997 1073	117 107	79.01 % 77.24 %	19.53 % 21.79 %	2.29 % 2.17 %
Finance	4930 4953	4057 3990	795 876	110 112	82.29 % 80.56 %	16.13 % 17.69 %	2.23 % 2.26 %
Health	4996 4858	4104 3896	815 902	108 112	82.15 % 80.20 %	16.31 % 18.57 %	2.16 % 2.31 %
Pets	4837 5100	3817 3973	954 1080	113 128	78.91 % 77.90 %	19.72 % 21.18 %	2.34 % 2.51 %
Sport & Fitness	4943 4929	3899 3834	961 1045	111 114	78.88 % 77.78 %	19.44 % 21.20 %	2.25 % 2.31 %
Job & Career	5131 4885	4005 3714	1041 1093	112 119	78.05 % 76.03 %	20.29 % 22.37 %	2.18 % 2.44 %
Dating	4758 4988	3634 3750	1053 1152	110 116	76.38 % 75.18 %	22.13 % 23.10 %	2.31 % 2.33 %
Other	4988 4751	4022 3765	881 912	124 103	80.63 % 79.25 %	17.66 % 19.20 %	2.49 % 2.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4760 4690	3677 3519	998 1089	103 111	77.25 % 75.03 %	20.97 % 23.22 %	2.16 % 2.37 %
Outlook Mail	4626 4558	3627 3517	927 989	104 100	78.40 % 77.16 %	20.04 % 21.70 %	2.25 % 2.19 %
Yahoo Mail	4532 4672	3628 3605	831 1002	101 107	80.05 % 77.16 %	18.34 % 21.45 %	2.23 % 2.29 %
AOL Mail	4780 4705	3790 3676	923 980	101 99	79.29 % 78.13 %	19.31 % 20.83 %	2.11 % 2.10 %
Mail.com	4596 4698	3690 3720	839 906	100 113	80.29 % 79.18 %	18.26 % 19.28 %	2.18 % 2.41 %
Yandex Mail	4673 4668	3696 3634	917 967	111 106	79.09 % 77.85 %	19.62 % 20.72 %	2.38 % 2.27 %
GMX Mail	4736 4553	3738 3512	914 983	109 111	78.93 % 77.14 %	19.30 % 21.59 %	2.30 % 2.44 %
Zoho Mail	4798 4794	3835 3754	896 982	107 113	79.93 % 78.31 %	18.67 % 20.48 %	2.23 % 2.36 %
ProtonMail	4839 4826	3916 3869	831 876	107 121	80.93 % 80.17 %	17.17 % 18.15 %	2.21 % 2.51 %
Custom Mail	4720 4377	3865 3502	801 802	101 100	81.89 % 80.01 %	16.97 % 18.32 %	2.14 % 2.28 %
iCloud Mail	4771 4607	3666 3439	1030 1090	118 103	76.84 % 74.65 %	21.59 % 23.66 %	2.47 % 2.24 %
Tuta	4800 4770	3868 3822	871 898	115 108	80.58 % 80.13 %	18.15 % 18.83 %	2.40 % 2.26 %
Juno.com	4639 4781	3747 3765	802 966	100 116	80.77 % 78.75 %	17.29 % 20.20 %	2.16 % 2.43 %
Mailfence	3186 3167	2489 2529	627 565	70 73	78.12 % 79.85 %	19.68 % 17.84 %	2.20 % 2.31 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.