SendPulse and ActiveCampaign Email Deliverability Comparison

SendPulse

ActiveCampaign

In this comparison, the deliverability of SendPulse and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.719 64.940	50.459 49.739	13.109 13.801	1.463 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.97 % 76.59 %	20.26 % 21.25 %	2.26 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4975 5001	3878 3823	1008 1069	122 115	77.95 % 76.44 %	20.26 % 21.38 %	2.45 % 2.30 %
Elektronics	4947 4986	3896 3852	961 1026	107 130	78.75 % 77.26 %	19.43 % 20.58 %	2.16 % 2.61 %
Entertainment	5003 5015	3894 3787	1014 1116	118 133	77.83 % 75.51 %	20.27 % 22.25 %	2.36 % 2.65 %
Cosmetics & Beauty	4875 4970	3863 3874	916 1014	100 110	79.24 % 77.95 %	18.79 % 20.40 %	2.05 % 2.21 %
Food & Drink	5122 5016	3957 3815	1082 1086	112 136	77.25 % 76.06 %	21.12 % 21.65 %	2.19 % 2.71 %
Home & Garden	5079 5056	3910 3884	1095 1062	109 137	76.98 % 76.82 %	21.56 % 21.00 %	2.15 % 2.71 %
Finance	5067 5019	4097 3982	874 933	113 130	80.86 % 79.34 %	17.25 % 18.59 %	2.23 % 2.59 %
Health	4902 4975	3931 3958	881 912	110 127	80.19 % 79.56 %	17.97 % 18.33 %	2.24 % 2.55 %
Pets	5090 5071	3941 3878	1066 1089	118 130	77.43 % 76.47 %	20.94 % 21.48 %	2.32 % 2.56 %
Sport & Fitness	4914 5056	3811 3827	1035 1131	113 129	77.55 % 75.69 %	21.06 % 22.37 %	2.30 % 2.55 %
Job & Career	4895 4751	3699 3524	1106 1104	116 128	75.57 % 74.17 %	22.59 % 23.24 %	2.37 % 2.69 %
Dating	5053 4977	3765 3644	1180 1211	118 138	74.51 % 73.22 %	23.35 % 24.33 %	2.34 % 2.77 %
Other	4797 5047	3817 3891	891 1048	107 120	79.57 % 77.10 %	18.57 % 20.76 %	2.23 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4730 4841	3520 3583	1124 1164	104 126	74.42 % 74.01 %	23.76 % 24.04 %	2.20 % 2.60 %
Outlook Mail	4557 4679	3490 3527	998 1049	98 127	76.59 % 75.38 %	21.90 % 22.42 %	2.15 % 2.71 %
Yahoo Mail	4628 4682	3555 3524	989 1044	109 120	76.82 % 75.27 %	21.37 % 22.30 %	2.36 % 2.56 %
AOL Mail	4716 4652	3682 3532	975 1017	98 115	78.07 % 75.92 %	20.67 % 21.86 %	2.08 % 2.47 %
Mail.com	4720 4684	3740 3591	892 982	107 128	79.24 % 76.67 %	18.90 % 20.96 %	2.27 % 2.73 %
Yandex Mail	4658 4844	3608 3664	960 1078	102 119	77.46 % 75.64 %	20.61 % 22.25 %	2.19 % 2.46 %
GMX Mail	4638 4614	3542 3442	1003 1074	111 117	76.37 % 74.60 %	21.63 % 23.28 %	2.39 % 2.54 %
Zoho Mail	4746 4756	3731 3713	950 952	102 113	78.61 % 78.07 %	20.02 % 20.02 %	2.15 % 2.38 %
ProtonMail	4892 4769	3929 3718	867 957	117 120	80.31 % 77.96 %	17.72 % 20.07 %	2.39 % 2.52 %
Custom Mail	4415 4634	3548 3667	784 889	99 120	80.36 % 79.13 %	17.76 % 19.18 %	2.24 % 2.59 %
iCloud Mail	4685 4720	3481 3484	1122 1121	104 118	74.30 % 73.81 %	23.95 % 23.75 %	2.22 % 2.50 %
Tuta	4685 4581	3760 3610	848 871	108 114	80.26 % 78.80 %	18.10 % 19.01 %	2.31 % 2.49 %
Juno.com	4714 4573	3738 3612	887 870	114 120	79.30 % 78.99 %	18.82 % 19.02 %	2.42 % 2.62 %
Mailfence	3935 3911	3135 3072	710 733	90 106	79.67 % 78.55 %	18.04 % 18.74 %	2.29 % 2.71 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.