SendPulse and ActiveCampaign Email Deliverability Comparison

SendPulse

ActiveCampaign

In this comparison, the deliverability of SendPulse and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.521 65.585	50.907 50.859	13.179 13.328	1.435 1.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.70 % 77.55 %	20.11 % 20.32 %	2.19 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4961 5102	3876 3954	976 1051	109 97	78.13 % 77.50 %	19.67 % 20.60 %	2.20 % 1.90 %
Elektronics	4951 5004	3874 3933	974 960	103 111	78.25 % 78.60 %	19.67 % 19.18 %	2.08 % 2.22 %
Entertainment	5077 5114	3934 3952	1030 1052	113 110	77.49 % 77.28 %	20.29 % 20.57 %	2.23 % 2.15 %
Cosmetics & Beauty	5054 5193	3971 4054	973 1044	110 95	78.57 % 78.07 %	19.25 % 20.10 %	2.18 % 1.83 %
Food & Drink	5089 5120	3929 3962	1048 1047	112 111	77.21 % 77.38 %	20.59 % 20.45 %	2.20 % 2.17 %
Home & Garden	5184 5178	3978 4016	1090 1048	116 114	76.74 % 77.56 %	21.03 % 20.24 %	2.24 % 2.20 %
Finance	5048 4873	4090 3945	851 822	107 106	81.02 % 80.96 %	16.86 % 16.87 %	2.12 % 2.18 %
Health	5057 5002	4087 4047	850 849	120 106	80.82 % 80.91 %	16.81 % 16.97 %	2.37 % 2.12 %
Pets	4983 4977	3812 3838	1064 1030	107 109	76.50 % 77.11 %	21.35 % 20.70 %	2.15 % 2.19 %
Sport & Fitness	4837 4963	3733 3806	998 1048	106 109	77.18 % 76.69 %	20.63 % 21.12 %	2.19 % 2.20 %
Job & Career	5053 4852	3779 3636	1168 1105	106 111	74.79 % 74.94 %	23.11 % 22.77 %	2.10 % 2.29 %
Dating	5039 5111	3706 3738	1225 1255	108 118	73.55 % 73.14 %	24.31 % 24.55 %	2.14 % 2.31 %
Other	5188 5096	4138 3978	932 1017	118 101	79.76 % 78.06 %	17.96 % 19.96 %	2.27 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4730 4790	3484 3553	1153 1132	93 105	73.66 % 74.18 %	24.38 % 23.63 %	1.97 % 2.19 %
Outlook Mail	4582 4743	3492 3572	991 1057	99 114	76.21 % 75.31 %	21.63 % 22.29 %	2.16 % 2.40 %
Yahoo Mail	4631 4586	3546 3496	976 988	109 102	76.57 % 76.23 %	21.08 % 21.54 %	2.35 % 2.22 %
AOL Mail	4770 4706	3701 3619	966 993	103 94	77.59 % 76.90 %	20.25 % 21.10 %	2.16 % 2.00 %
Mail.com	4783 4620	3763 3672	911 847	109 101	78.67 % 79.48 %	19.05 % 18.33 %	2.28 % 2.19 %
Yandex Mail	4563 4748	3505 3617	962 1036	96 95	76.81 % 76.18 %	21.08 % 21.82 %	2.10 % 2.00 %
GMX Mail	4712 4482	3565 3378	1039 1013	108 91	75.66 % 75.37 %	22.05 % 22.60 %	2.29 % 2.03 %
Zoho Mail	4706 4559	3713 3589	896 879	97 91	78.90 % 78.72 %	19.04 % 19.28 %	2.06 % 2.00 %
ProtonMail	4718 4650	3802 3662	802 890	114 98	80.58 % 78.75 %	17.00 % 19.14 %	2.42 % 2.11 %
Custom Mail	4638 4701	3743 3760	803 845	92 96	80.70 % 79.98 %	17.31 % 17.97 %	1.98 % 2.04 %
iCloud Mail	4689 4800	3459 3568	1131 1131	99 101	73.77 % 74.33 %	24.12 % 23.56 %	2.11 % 2.10 %
Tuta	4589 4661	3638 3727	848 835	103 99	79.28 % 79.96 %	18.48 % 17.91 %	2.24 % 2.12 %
Juno.com	4703 4723	3751 3786	848 837	104 100	79.76 % 80.16 %	18.03 % 17.72 %	2.21 % 2.12 %
Mailfence	4707 4816	3745 3860	853 845	109 111	79.56 % 80.15 %	18.12 % 17.55 %	2.32 % 2.30 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.