SendPulse and ActiveCampaign Email Deliverability Comparison

SendPulse

ActiveCampaign

In this comparison, the deliverability of SendPulse and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.273 76.523	59.207 58.941	15.426 15.840	1.640 1.742

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 77.02 %	20.22 % 20.70 %	2.15 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5924 6003	4600 4618	1187 1261	137 124	77.65 % 76.93 %	20.04 % 21.01 %	2.31 % 2.07 %
Elektronics	5801 5837	4541 4547	1147 1153	113 137	78.28 % 77.90 %	19.77 % 19.75 %	1.95 % 2.35 %
Entertainment	5934 5842	4598 4460	1207 1246	129 136	77.49 % 76.34 %	20.34 % 21.33 %	2.17 % 2.33 %
Cosmetics & Beauty	5763 5912	4551 4629	1095 1168	117 115	78.97 % 78.30 %	19.00 % 19.76 %	2.03 % 1.95 %
Food & Drink	6030 5954	4644 4562	1257 1253	129 139	77.01 % 76.62 %	20.85 % 21.04 %	2.14 % 2.33 %
Home & Garden	5976 5962	4583 4605	1267 1217	126 140	76.69 % 77.24 %	21.20 % 20.41 %	2.11 % 2.35 %
Finance	5962 5819	4834 4662	999 1021	129 136	81.08 % 80.12 %	16.76 % 17.55 %	2.16 % 2.34 %
Health	5811 5890	4672 4744	1006 1013	133 133	80.40 % 80.54 %	17.31 % 17.20 %	2.29 % 2.26 %
Pets	5787 5901	4430 4519	1228 1244	129 138	76.55 % 76.58 %	21.22 % 21.08 %	2.23 % 2.34 %
Sport & Fitness	5687 5856	4377 4450	1186 1271	124 135	76.97 % 75.99 %	20.85 % 21.70 %	2.18 % 2.31 %
Job & Career	5855 5680	4375 4222	1350 1318	130 140	74.72 % 74.33 %	23.06 % 23.20 %	2.22 % 2.46 %
Dating	5871 5879	4321 4268	1427 1469	123 142	73.60 % 72.60 %	24.31 % 24.99 %	2.10 % 2.42 %
Other	5872 5988	4681 4655	1070 1206	121 127	79.72 % 77.74 %	18.22 % 20.14 %	2.06 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5543 5584	4090 4107	1341 1346	112 131	73.79 % 73.55 %	24.19 % 24.10 %	2.02 % 2.35 %
Outlook Mail	5400 5370	4109 4049	1180 1188	111 133	76.09 % 75.40 %	21.85 % 22.12 %	2.06 % 2.48 %
Yahoo Mail	5359 5582	4086 4224	1154 1228	119 130	76.25 % 75.67 %	21.53 % 22.00 %	2.22 % 2.33 %
AOL Mail	5427 5489	4196 4197	1118 1170	113 122	77.32 % 76.46 %	20.60 % 21.32 %	2.08 % 2.22 %
Mail.com	5495 5523	4334 4296	1042 1096	119 131	78.87 % 77.78 %	18.96 % 19.84 %	2.17 % 2.37 %
Yandex Mail	5384 5610	4135 4271	1136 1217	113 122	76.80 % 76.13 %	21.10 % 21.69 %	2.10 % 2.17 %
GMX Mail	5515 5229	4172 3894	1217 1218	126 117	75.65 % 74.47 %	22.07 % 23.29 %	2.28 % 2.24 %
Zoho Mail	5434 5420	4271 4242	1050 1060	113 118	78.60 % 78.27 %	19.32 % 19.56 %	2.08 % 2.18 %
ProtonMail	5599 5496	4497 4304	973 1070	129 122	80.32 % 78.31 %	17.38 % 19.47 %	2.30 % 2.22 %
Custom Mail	5283 5410	4241 4306	932 983	110 121	80.28 % 79.59 %	17.64 % 18.17 %	2.08 % 2.24 %
iCloud Mail	5479 5512	4035 4066	1331 1321	113 125	73.64 % 73.77 %	24.29 % 23.97 %	2.06 % 2.27 %
Tuta	5349 5338	4282 4263	948 959	119 116	80.05 % 79.86 %	17.72 % 17.97 %	2.22 % 2.17 %
Juno.com	5523 5391	4389 4290	1012 979	122 122	79.47 % 79.58 %	18.32 % 18.16 %	2.21 % 2.26 %
Mailfence	5483 5569	4370 4432	992 1005	121 132	79.70 % 79.58 %	18.09 % 18.05 %	2.21 % 2.37 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.