SendPulse and ActiveCampaign Email Deliverability Comparison

SendPulse

ActiveCampaign

In this comparison, the deliverability of SendPulse and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.331 76.215	58.885 57.957	15.684 16.389	1.762 1.869

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.14 % 76.04 %	20.55 % 21.50 %	2.31 % 2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5701 6076	4397 4627	1168 1305	136 144	77.13 % 76.15 %	20.49 % 21.48 %	2.39 % 2.37 %
Elektronics	5683 5741	4364 4424	1181 1185	138 132	76.79 % 77.06 %	20.78 % 20.64 %	2.43 % 2.30 %
Entertainment	5767 5813	4431 4380	1205 1288	131 145	76.83 % 75.35 %	20.89 % 22.16 %	2.27 % 2.49 %
Cosmetics & Beauty	5984 6061	4619 4607	1225 1302	140 152	77.19 % 76.01 %	20.47 % 21.48 %	2.34 % 2.51 %
Food & Drink	5663 5803	4351 4391	1186 1271	126 141	76.83 % 75.67 %	20.94 % 21.90 %	2.22 % 2.43 %
Home & Garden	5869 5774	4521 4370	1205 1265	143 139	77.03 % 75.68 %	20.53 % 21.91 %	2.44 % 2.41 %
Finance	5836 5808	4713 4616	993 1042	130 150	80.76 % 79.48 %	17.02 % 17.94 %	2.23 % 2.58 %
Health	6030 5663	4830 4489	1055 1037	145 137	80.10 % 79.27 %	17.50 % 18.31 %	2.40 % 2.42 %
Pets	6023 5910	4644 4484	1240 1284	139 142	77.10 % 75.87 %	20.59 % 21.73 %	2.31 % 2.40 %
Sport & Fitness	5663 5838	4348 4419	1186 1281	129 138	76.78 % 75.69 %	20.94 % 21.94 %	2.28 % 2.36 %
Job & Career	6141 5723	4597 4218	1405 1353	139 152	74.86 % 73.70 %	22.88 % 23.64 %	2.26 % 2.66 %
Dating	6047 6135	4414 4398	1503 1590	130 147	72.99 % 71.69 %	24.86 % 25.92 %	2.15 % 2.40 %
Other	5924 5870	4656 4534	1132 1186	136 150	78.60 % 77.24 %	19.11 % 20.20 %	2.30 % 2.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5493 5542	4040 4004	1333 1396	120 142	73.55 % 72.25 %	24.27 % 25.19 %	2.18 % 2.56 %
Outlook Mail	5410 5592	4049 4124	1237 1339	124 129	74.84 % 73.75 %	22.87 % 23.94 %	2.29 % 2.31 %
Yahoo Mail	5466 5486	4147 4137	1190 1215	129 134	75.87 % 75.41 %	21.77 % 22.15 %	2.36 % 2.44 %
AOL Mail	5437 5570	4172 4212	1139 1214	126 144	76.73 % 75.62 %	20.95 % 21.80 %	2.32 % 2.59 %
Mail.com	5301 5533	4163 4282	1014 1120	124 131	78.53 % 77.39 %	19.13 % 20.24 %	2.34 % 2.37 %
Yandex Mail	5331 5422	4021 4063	1187 1224	123 135	75.43 % 74.94 %	22.27 % 22.57 %	2.31 % 2.49 %
GMX Mail	5449 5281	4126 3935	1205 1216	118 130	75.72 % 74.51 %	22.11 % 23.03 %	2.17 % 2.46 %
Zoho Mail	5544 5314	4368 4099	1053 1081	123 134	78.79 % 77.14 %	18.99 % 20.34 %	2.22 % 2.52 %
ProtonMail	5452 5424	4368 4192	949 1104	135 128	80.12 % 77.29 %	17.41 % 20.35 %	2.48 % 2.36 %
Custom Mail	5361 5552	4278 4396	974 1022	109 134	79.80 % 79.18 %	18.17 % 18.41 %	2.03 % 2.41 %
iCloud Mail	5400 5469	3973 3974	1298 1367	129 128	73.57 % 72.66 %	24.04 % 25.00 %	2.39 % 2.34 %
Tuta	5566 5324	4402 4181	1033 1015	131 128	79.09 % 78.53 %	18.56 % 19.06 %	2.35 % 2.40 %
Juno.com	5419 5371	4290 4216	999 1027	130 128	79.17 % 78.50 %	18.44 % 19.12 %	2.40 % 2.38 %
Mailfence	5702 5335	4488 4142	1073 1049	141 144	78.71 % 77.64 %	18.82 % 19.66 %	2.47 % 2.70 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.