SendPulse and ActiveCampaign Email Deliverability Comparison

SendPulse

ActiveCampaign

In this comparison, the deliverability of SendPulse and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.294 76.246	58.803 58.632	15.719 15.921	1.772 1.693

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.07 % 76.90 %	20.60 % 20.88 %	2.32 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5685 6048	4390 4661	1157 1256	138 131	77.22 % 77.07 %	20.35 % 20.77 %	2.43 % 2.17 %
Elektronics	5616 5818	4308 4526	1170 1167	138 125	76.71 % 77.79 %	20.83 % 20.06 %	2.46 % 2.15 %
Entertainment	5869 5749	4518 4396	1219 1224	132 129	76.98 % 76.47 %	20.77 % 21.29 %	2.25 % 2.24 %
Cosmetics & Beauty	6038 6089	4671 4680	1221 1273	146 136	77.36 % 76.86 %	20.22 % 20.91 %	2.42 % 2.23 %
Food & Drink	5714 5809	4386 4459	1201 1224	127 126	76.76 % 76.76 %	21.02 % 21.07 %	2.22 % 2.17 %
Home & Garden	6021 5785	4627 4444	1244 1218	150 123	76.85 % 76.82 %	20.66 % 21.05 %	2.49 % 2.13 %
Finance	5828 5829	4693 4682	1003 1011	132 136	80.53 % 80.32 %	17.21 % 17.34 %	2.26 % 2.33 %
Health	5935 5680	4739 4544	1050 1012	146 124	79.85 % 80.00 %	17.69 % 17.82 %	2.46 % 2.18 %
Pets	5872 5845	4504 4487	1235 1233	133 125	76.70 % 76.77 %	21.03 % 21.09 %	2.26 % 2.14 %
Sport & Fitness	5628 5893	4323 4522	1178 1243	127 128	76.81 % 76.74 %	20.93 % 21.09 %	2.26 % 2.17 %
Job & Career	6073 5760	4516 4272	1418 1350	139 138	74.36 % 74.17 %	23.35 % 23.44 %	2.29 % 2.40 %
Dating	5989 6089	4370 4399	1493 1552	126 138	72.97 % 72.25 %	24.93 % 25.49 %	2.10 % 2.27 %
Other	6026 5852	4758 4560	1130 1158	138 134	78.96 % 77.92 %	18.75 % 19.79 %	2.29 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5491 5438	4026 3964	1343 1347	122 127	73.32 % 72.89 %	24.46 % 24.77 %	2.22 % 2.34 %
Outlook Mail	5429 5533	4069 4134	1235 1281	125 118	74.95 % 74.72 %	22.75 % 23.15 %	2.30 % 2.13 %
Yahoo Mail	5400 5511	4093 4194	1176 1189	131 128	75.80 % 76.10 %	21.78 % 21.58 %	2.43 % 2.32 %
AOL Mail	5475 5526	4183 4228	1163 1172	129 126	76.40 % 76.51 %	21.24 % 21.21 %	2.36 % 2.28 %
Mail.com	5368 5610	4214 4397	1027 1092	127 121	78.50 % 78.38 %	19.13 % 19.47 %	2.37 % 2.16 %
Yandex Mail	5335 5450	4024 4125	1186 1206	125 119	75.43 % 75.69 %	22.23 % 22.13 %	2.34 % 2.18 %
GMX Mail	5479 5265	4148 3953	1212 1193	119 119	75.71 % 75.08 %	22.12 % 22.66 %	2.17 % 2.26 %
Zoho Mail	5412 5341	4256 4177	1036 1041	120 123	78.64 % 78.21 %	19.14 % 19.49 %	2.22 % 2.30 %
ProtonMail	5485 5420	4385 4235	962 1068	138 117	79.95 % 78.14 %	17.54 % 19.70 %	2.52 % 2.16 %
Custom Mail	5425 5529	4334 4413	978 994	113 122	79.89 % 79.82 %	18.03 % 17.98 %	2.08 % 2.21 %
iCloud Mail	5395 5548	3957 4073	1312 1355	126 120	73.35 % 73.41 %	24.32 % 24.42 %	2.34 % 2.16 %
Tuta	5543 5297	4374 4211	1034 976	135 110	78.91 % 79.50 %	18.65 % 18.43 %	2.44 % 2.08 %
Juno.com	5416 5392	4302 4287	984 987	130 118	79.43 % 79.51 %	18.17 % 18.30 %	2.40 % 2.19 %
Mailfence	5641 5386	4438 4241	1071 1020	132 125	78.67 % 78.74 %	18.99 % 18.94 %	2.34 % 2.32 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.