SendPulse and ActiveCampaign Email Deliverability Comparison

SendPulse

ActiveCampaign

In this comparison, the deliverability of SendPulse and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.866 64.214	49.863 50.260	13.095 12.859	1.481 1.579

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.07 % 78.27 %	20.50 % 20.03 %	2.32 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4826 4951	3760 3874	994 1011	119 114	77.91 % 78.25 %	20.60 % 20.42 %	2.47 % 2.30 %
Elektronics	4895 5094	3863 4013	961 996	113 132	78.92 % 78.78 %	19.63 % 19.55 %	2.31 % 2.59 %
Entertainment	4989 4910	3896 3786	1021 1022	120 121	78.09 % 77.11 %	20.47 % 20.81 %	2.41 % 2.46 %
Cosmetics & Beauty	4767 4874	3767 3881	935 942	105 105	79.02 % 79.63 %	19.61 % 19.33 %	2.20 % 2.15 %
Food & Drink	5000 4902	3851 3803	1051 1023	113 129	77.02 % 77.58 %	21.02 % 20.87 %	2.26 % 2.63 %
Home & Garden	4925 4947	3804 3889	1073 987	107 122	77.24 % 78.61 %	21.79 % 19.95 %	2.17 % 2.47 %
Finance	4953 4991	3990 4011	876 897	112 126	80.56 % 80.36 %	17.69 % 17.97 %	2.26 % 2.52 %
Health	4858 4860	3896 3908	902 863	112 118	80.20 % 80.41 %	18.57 % 17.76 %	2.31 % 2.43 %
Pets	5100 4958	3973 3891	1080 989	128 120	77.90 % 78.48 %	21.18 % 19.95 %	2.51 % 2.42 %
Sport & Fitness	4929 4987	3834 3861	1045 1040	114 122	77.78 % 77.42 %	21.20 % 20.85 %	2.31 % 2.45 %
Job & Career	4885 4687	3714 3577	1093 995	119 122	76.03 % 76.32 %	22.37 % 21.23 %	2.44 % 2.60 %
Dating	4988 5023	3750 3798	1152 1120	116 131	75.18 % 75.61 %	23.10 % 22.30 %	2.33 % 2.61 %
Other	4751 5030	3765 3968	912 974	103 117	79.25 % 78.89 %	19.20 % 19.36 %	2.17 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4690 4777	3519 3629	1089 1076	111 119	75.03 % 75.97 %	23.22 % 22.52 %	2.37 % 2.49 %
Outlook Mail	4558 4721	3517 3675	989 961	100 118	77.16 % 77.84 %	21.70 % 20.36 %	2.19 % 2.50 %
Yahoo Mail	4672 4661	3605 3585	1002 967	107 113	77.16 % 76.91 %	21.45 % 20.75 %	2.29 % 2.42 %
AOL Mail	4705 4675	3676 3632	980 977	99 111	78.13 % 77.69 %	20.83 % 20.90 %	2.10 % 2.37 %
Mail.com	4698 4764	3720 3710	906 955	113 127	79.18 % 77.88 %	19.28 % 20.05 %	2.41 % 2.67 %
Yandex Mail	4668 4885	3634 3791	967 1023	106 121	77.85 % 77.60 %	20.72 % 20.94 %	2.27 % 2.48 %
GMX Mail	4553 4541	3512 3491	983 963	111 110	77.14 % 76.88 %	21.59 % 21.21 %	2.44 % 2.42 %
Zoho Mail	4794 4673	3754 3722	982 895	113 107	78.31 % 79.65 %	20.48 % 19.15 %	2.36 % 2.29 %
ProtonMail	4826 4783	3869 3795	876 900	121 113	80.17 % 79.34 %	18.15 % 18.82 %	2.51 % 2.36 %
Custom Mail	4377 4654	3502 3765	802 844	100 116	80.01 % 80.90 %	18.32 % 18.13 %	2.28 % 2.49 %
iCloud Mail	4607 4830	3439 3672	1090 1054	103 119	74.65 % 76.02 %	23.66 % 21.82 %	2.24 % 2.46 %
Tuta	4770 4510	3822 3624	898 822	108 108	80.13 % 80.35 %	18.83 % 18.23 %	2.26 % 2.39 %
Juno.com	4781 4579	3765 3683	966 827	116 117	78.75 % 80.43 %	20.20 % 18.06 %	2.43 % 2.56 %
Mailfence	3167 3161	2529 2486	565 595	73 80	79.85 % 78.65 %	17.84 % 18.82 %	2.31 % 2.53 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.