SendPulse and ActiveCampaign Email Deliverability Comparison

SendPulse

ActiveCampaign

In this comparison, the deliverability of SendPulse and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.508 65.674	50.749 50.321	13.326 13.784	1.433 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.47 % 76.62 %	20.34 % 20.99 %	2.19 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5110 5092	3956 3899	1033 1082	121 111	77.42 % 76.57 %	20.22 % 21.25 %	2.37 % 2.18 %
Elektronics	4993 5052	3891 3906	1001 1023	101 123	77.93 % 77.32 %	20.05 % 20.25 %	2.02 % 2.43 %
Entertainment	5087 5004	3928 3792	1042 1089	117 123	77.22 % 75.78 %	20.48 % 21.76 %	2.30 % 2.46 %
Cosmetics & Beauty	4972 4999	3935 3896	935 1002	102 101	79.14 % 77.94 %	18.81 % 20.04 %	2.05 % 2.02 %
Food & Drink	5122 5097	3924 3877	1087 1098	111 122	76.61 % 76.06 %	21.22 % 21.54 %	2.17 % 2.39 %
Home & Garden	5188 5151	3966 3960	1112 1062	110 129	76.45 % 76.88 %	21.43 % 20.62 %	2.12 % 2.50 %
Finance	5143 5047	4171 4025	860 899	112 123	81.10 % 79.75 %	16.72 % 17.81 %	2.18 % 2.44 %
Health	4963 5064	3984 4051	869 890	110 123	80.27 % 80.00 %	17.51 % 17.58 %	2.22 % 2.43 %
Pets	5008 5098	3834 3886	1063 1086	111 126	76.56 % 76.23 %	21.23 % 21.30 %	2.22 % 2.47 %
Sport & Fitness	4897 5065	3767 3832	1023 1110	107 123	76.92 % 75.66 %	20.89 % 21.92 %	2.19 % 2.43 %
Job & Career	4967 4843	3695 3579	1157 1141	115 123	74.39 % 73.90 %	23.29 % 23.56 %	2.32 % 2.54 %
Dating	5056 5021	3710 3636	1234 1257	112 128	73.38 % 72.42 %	24.41 % 25.03 %	2.22 % 2.55 %
Other	5002 5141	3988 3982	910 1045	104 114	79.73 % 77.46 %	18.19 % 20.33 %	2.08 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4771 4772	3501 3488	1170 1167	100 117	73.38 % 73.09 %	24.52 % 24.46 %	2.10 % 2.45 %
Outlook Mail	4644 4619	3536 3475	1011 1026	97 118	76.14 % 75.23 %	21.77 % 22.21 %	2.09 % 2.55 %
Yahoo Mail	4584 4748	3487 3581	994 1050	103 117	76.07 % 75.42 %	21.68 % 22.11 %	2.25 % 2.46 %
AOL Mail	4609 4685	3555 3557	958 1019	96 109	77.13 % 75.92 %	20.79 % 21.75 %	2.08 % 2.33 %
Mail.com	4745 4731	3739 3651	902 960	104 120	78.80 % 77.17 %	19.01 % 20.29 %	2.19 % 2.54 %
Yandex Mail	4680 4820	3599 3641	984 1072	97 107	76.90 % 75.54 %	21.03 % 22.24 %	2.07 % 2.22 %
GMX Mail	4637 4578	3493 3401	1034 1069	110 108	75.33 % 74.29 %	22.30 % 23.35 %	2.37 % 2.36 %
Zoho Mail	4629 4692	3620 3661	913 924	96 107	78.20 % 78.03 %	19.72 % 19.69 %	2.07 % 2.28 %
ProtonMail	4869 4727	3895 3684	861 932	113 111	80.00 % 77.94 %	17.68 % 19.72 %	2.32 % 2.35 %
Custom Mail	4535 4574	3639 3622	797 842	99 110	80.24 % 79.19 %	17.57 % 18.41 %	2.18 % 2.40 %
iCloud Mail	4715 4720	3452 3464	1163 1143	100 113	73.21 % 73.39 %	24.67 % 24.22 %	2.12 % 2.39 %
Tuta	4662 4564	3731 3620	825 840	106 104	80.03 % 79.32 %	17.70 % 18.40 %	2.27 % 2.28 %
Juno.com	4745 4622	3766 3659	869 854	110 109	79.37 % 79.16 %	18.31 % 18.48 %	2.32 % 2.36 %
Mailfence	4683 4822	3736 3817	845 886	102 119	79.78 % 79.16 %	18.04 % 18.37 %	2.18 % 2.47 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.