SendPulse and ActiveCampaign Email Deliverability Comparison

SendPulse

ActiveCampaign

In this comparison, the deliverability of SendPulse and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.413 65.698	50.605 50.460	13.318 13.735	1.490 1.503

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.36 % 76.81 %	20.36 % 20.91 %	2.28 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4925 5166	3834 3985	975 1073	116 108	77.85 % 77.14 %	19.80 % 20.77 %	2.36 % 2.09 %
Elektronics	4837 4926	3760 3823	974 990	103 113	77.73 % 77.61 %	20.14 % 20.10 %	2.13 % 2.29 %
Entertainment	5133 5061	3972 3874	1042 1068	119 119	77.38 % 76.55 %	20.30 % 21.10 %	2.32 % 2.35 %
Cosmetics & Beauty	5104 5149	3989 3971	999 1068	116 110	78.15 % 77.12 %	19.57 % 20.74 %	2.27 % 2.14 %
Food & Drink	5030 5103	3848 3929	1068 1060	114 114	76.50 % 76.99 %	21.23 % 20.77 %	2.27 % 2.23 %
Home & Garden	5197 5195	3976 3997	1098 1077	123 121	76.51 % 76.94 %	21.13 % 20.73 %	2.37 % 2.33 %
Finance	5065 4834	4088 3876	867 848	110 110	80.71 % 80.18 %	17.12 % 17.54 %	2.17 % 2.28 %
Health	5045 5070	4047 4071	877 886	121 113	80.22 % 80.30 %	17.38 % 17.48 %	2.40 % 2.23 %
Pets	5013 5034	3830 3824	1070 1091	113 119	76.40 % 75.96 %	21.34 % 21.67 %	2.25 % 2.36 %
Sport & Fitness	4848 4968	3735 3760	1001 1092	112 116	77.04 % 75.68 %	20.65 % 21.98 %	2.31 % 2.33 %
Job & Career	4998 5044	3716 3729	1172 1189	110 126	74.35 % 73.93 %	23.45 % 23.57 %	2.20 % 2.50 %
Dating	5042 5037	3707 3653	1227 1262	108 122	73.52 % 72.52 %	24.34 % 25.05 %	2.14 % 2.42 %
Other	5176 5111	4103 3968	948 1031	125 112	79.27 % 77.64 %	18.32 % 20.17 %	2.41 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4631 4826	3415 3540	1122 1172	94 114	73.74 % 73.35 %	24.23 % 24.29 %	2.03 % 2.36 %
Outlook Mail	4582 4746	3457 3532	1025 1097	100 117	75.45 % 74.42 %	22.37 % 23.11 %	2.18 % 2.47 %
Yahoo Mail	4662 4525	3556 3415	988 1005	118 105	76.28 % 75.47 %	21.19 % 22.21 %	2.53 % 2.32 %
AOL Mail	4734 4742	3649 3626	978 1012	107 104	77.08 % 76.47 %	20.66 % 21.34 %	2.26 % 2.19 %
Mail.com	4723 4707	3708 3690	907 910	108 107	78.51 % 78.39 %	19.20 % 19.33 %	2.29 % 2.27 %
Yandex Mail	4519 4680	3449 3532	968 1047	102 101	76.32 % 75.47 %	21.42 % 22.37 %	2.26 % 2.16 %
GMX Mail	4756 4495	3584 3358	1063 1037	109 100	75.36 % 74.71 %	22.35 % 23.07 %	2.29 % 2.22 %
Zoho Mail	4605 4548	3620 3554	889 892	96 102	78.61 % 78.14 %	19.31 % 19.61 %	2.08 % 2.24 %
ProtonMail	4799 4720	3836 3672	841 942	122 106	79.93 % 77.80 %	17.52 % 19.96 %	2.54 % 2.25 %
Custom Mail	4531 4727	3631 3759	806 864	94 104	80.14 % 79.52 %	17.79 % 18.28 %	2.07 % 2.20 %
iCloud Mail	4763 4782	3516 3530	1142 1143	105 109	73.82 % 73.82 %	23.98 % 23.90 %	2.20 % 2.28 %
Tuta	4651 4700	3663 3731	876 865	112 104	78.76 % 79.38 %	18.83 % 18.40 %	2.41 % 2.21 %
Juno.com	4730 4660	3771 3702	847 852	112 106	79.73 % 79.44 %	17.91 % 18.28 %	2.37 % 2.27 %
Mailfence	4727 4840	3750 3819	866 897	111 124	79.33 % 78.90 %	18.32 % 18.53 %	2.35 % 2.56 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.