ActiveCampaign and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.027 466.084	379.785 351.556	72.694 96.728	12.548 17.800

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.67 % 75.43 %	15.63 % 20.75 %	2.70 % 3.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34920 36346	29610 28418	4483 6649	827 1279	84.79 % 78.19 %	12.84 % 18.29 %	2.37 % 3.52 %
Elektronics	35813 35943	29526 27336	5362 7281	925 1326	82.44 % 76.05 %	14.97 % 20.26 %	2.58 % 3.69 %
Entertainment	35217 36291	28720 27269	5561 7648	936 1374	81.55 % 75.14 %	15.79 % 21.07 %	2.66 % 3.79 %
Cosmetics & Beauty	35615 35406	29058 26685	5597 7325	960 1396	81.59 % 75.37 %	15.72 % 20.69 %	2.70 % 3.94 %
Food & Drink	35286 35626	29884 27869	4556 6492	846 1265	84.69 % 78.23 %	12.91 % 18.22 %	2.40 % 3.55 %
Home & Garden	36238 35749	30618 28015	4789 6507	831 1227	84.49 % 78.37 %	13.22 % 18.20 %	2.29 % 3.43 %
Finance	35962 35708	28207 25860	6672 8434	1083 1414	78.44 % 72.42 %	18.55 % 23.62 %	3.01 % 3.96 %
Health	35776 35724	28381 26138	6375 8180	1020 1406	79.33 % 73.17 %	17.82 % 22.90 %	2.85 % 3.94 %
Pets	36223 36014	30348 27859	4990 6793	885 1362	83.78 % 77.36 %	13.78 % 18.86 %	2.44 % 3.78 %
Sport & Fitness	35976 35575	28935 26417	5988 7654	1053 1504	80.43 % 74.26 %	16.64 % 21.52 %	2.93 % 4.23 %
Job & Career	36201 35713	28789 26254	6296 7984	1116 1475	79.53 % 73.51 %	17.39 % 22.36 %	3.08 % 4.13 %
Dating	35637 35902	27499 25523	7015 8863	1123 1516	77.16 % 71.09 %	19.68 % 24.69 %	3.15 % 4.22 %
Other	36163 36087	30210 27913	5010 6918	943 1256	83.54 % 77.35 %	13.85 % 19.17 %	2.61 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45514 45818	35482 32902	8601 11053	1431 1863	77.96 % 71.81 %	18.90 % 24.12 %	3.14 % 4.07 %
Outlook Mail	44764 45022	35356 32790	8138 10366	1270 1866	78.98 % 72.83 %	18.18 % 23.02 %	2.84 % 4.14 %
Yahoo Mail	44497 44865	36254 33736	7008 9439	1235 1690	81.48 % 75.19 %	15.75 % 21.04 %	2.78 % 3.77 %
AOL Mail	45052 44810	36571 33563	7207 9437	1274 1810	81.18 % 74.90 %	16.00 % 21.06 %	2.83 % 4.04 %
Mail.com	45024 44797	37138 34183	6722 8951	1164 1663	82.48 % 76.31 %	14.93 % 19.98 %	2.59 % 3.71 %
Yandex Mail	44812 45209	35834 33320	7660 10099	1318 1790	79.97 % 73.70 %	17.09 % 22.34 %	2.94 % 3.96 %
GMX Mail	44448 44769	36620 34035	6770 9109	1058 1625	82.39 % 76.02 %	15.23 % 20.35 %	2.38 % 3.63 %
Zoho Mail	45205 44985	37632 34764	6466 8646	1107 1575	83.25 % 77.28 %	14.30 % 19.22 %	2.45 % 3.50 %
ProtonMail	45101 44458	37621 34344	6368 8555	1112 1559	83.42 % 77.25 %	14.12 % 19.24 %	2.47 % 3.51 %
Custom Mail	44396 44919	37542 35040	5820 8280	1034 1599	84.56 % 78.01 %	13.11 % 18.43 %	2.33 % 3.56 %
iCloud Mail	5347 5470	4302 4036	824 1126	221 308	80.46 % 73.78 %	15.41 % 20.59 %	4.13 % 5.63 %
Tuta	5366 5434	4623 4352	571 845	172 237	86.15 % 80.09 %	10.64 % 15.55 %	3.21 % 4.36 %
Juno.com	5501 5528	4810 4491	539 822	152 215	87.44 % 81.24 %	9.80 % 14.87 %	2.76 % 3.89 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.