ActiveCampaign and SendPulse Email Deliverability Comparison

ActiveCampaign

SendPulse

In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.214 63.866	50.260 49.863	12.859 13.095	1.579 1.481

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 78.07 %	20.03 % 20.50 %	2.46 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4951 4826	3874 3760	1011 994	114 119	78.25 % 77.91 %	20.42 % 20.60 %	2.30 % 2.47 %
Elektronics	5094 4895	4013 3863	996 961	132 113	78.78 % 78.92 %	19.55 % 19.63 %	2.59 % 2.31 %
Entertainment	4910 4989	3786 3896	1022 1021	121 120	77.11 % 78.09 %	20.81 % 20.47 %	2.46 % 2.41 %
Cosmetics & Beauty	4874 4767	3881 3767	942 935	105 105	79.63 % 79.02 %	19.33 % 19.61 %	2.15 % 2.20 %
Food & Drink	4902 5000	3803 3851	1023 1051	129 113	77.58 % 77.02 %	20.87 % 21.02 %	2.63 % 2.26 %
Home & Garden	4947 4925	3889 3804	987 1073	122 107	78.61 % 77.24 %	19.95 % 21.79 %	2.47 % 2.17 %
Finance	4991 4953	4011 3990	897 876	126 112	80.36 % 80.56 %	17.97 % 17.69 %	2.52 % 2.26 %
Health	4860 4858	3908 3896	863 902	118 112	80.41 % 80.20 %	17.76 % 18.57 %	2.43 % 2.31 %
Pets	4958 5100	3891 3973	989 1080	120 128	78.48 % 77.90 %	19.95 % 21.18 %	2.42 % 2.51 %
Sport & Fitness	4987 4929	3861 3834	1040 1045	122 114	77.42 % 77.78 %	20.85 % 21.20 %	2.45 % 2.31 %
Job & Career	4687 4885	3577 3714	995 1093	122 119	76.32 % 76.03 %	21.23 % 22.37 %	2.60 % 2.44 %
Dating	5023 4988	3798 3750	1120 1152	131 116	75.61 % 75.18 %	22.30 % 23.10 %	2.61 % 2.33 %
Other	5030 4751	3968 3765	974 912	117 103	78.89 % 79.25 %	19.36 % 19.20 %	2.33 % 2.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4777 4690	3629 3519	1076 1089	119 111	75.97 % 75.03 %	22.52 % 23.22 %	2.49 % 2.37 %
Outlook Mail	4721 4558	3675 3517	961 989	118 100	77.84 % 77.16 %	20.36 % 21.70 %	2.50 % 2.19 %
Yahoo Mail	4661 4672	3585 3605	967 1002	113 107	76.91 % 77.16 %	20.75 % 21.45 %	2.42 % 2.29 %
AOL Mail	4675 4705	3632 3676	977 980	111 99	77.69 % 78.13 %	20.90 % 20.83 %	2.37 % 2.10 %
Mail.com	4764 4698	3710 3720	955 906	127 113	77.88 % 79.18 %	20.05 % 19.28 %	2.67 % 2.41 %
Yandex Mail	4885 4668	3791 3634	1023 967	121 106	77.60 % 77.85 %	20.94 % 20.72 %	2.48 % 2.27 %
GMX Mail	4541 4553	3491 3512	963 983	110 111	76.88 % 77.14 %	21.21 % 21.59 %	2.42 % 2.44 %
Zoho Mail	4673 4794	3722 3754	895 982	107 113	79.65 % 78.31 %	19.15 % 20.48 %	2.29 % 2.36 %
ProtonMail	4783 4826	3795 3869	900 876	113 121	79.34 % 80.17 %	18.82 % 18.15 %	2.36 % 2.51 %
Custom Mail	4654 4377	3765 3502	844 802	116 100	80.90 % 80.01 %	18.13 % 18.32 %	2.49 % 2.28 %
iCloud Mail	4830 4607	3672 3439	1054 1090	119 103	76.02 % 74.65 %	21.82 % 23.66 %	2.46 % 2.24 %
Tuta	4510 4770	3624 3822	822 898	108 108	80.35 % 80.13 %	18.23 % 18.83 %	2.39 % 2.26 %
Juno.com	4579 4781	3683 3765	827 966	117 116	80.43 % 78.75 %	18.06 % 20.20 %	2.56 % 2.43 %
Mailfence	3161 3167	2486 2529	595 565	80 73	78.65 % 79.85 %	18.82 % 17.84 %	2.53 % 2.31 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.