ActiveCampaign and SendPulse Email Deliverability Comparison

ActiveCampaign

SendPulse

In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.215 76.331	57.957 58.885	16.389 15.684	1.869 1.762

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.04 % 77.14 %	21.50 % 20.55 %	2.45 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6076 5701	4627 4397	1305 1168	144 136	76.15 % 77.13 %	21.48 % 20.49 %	2.37 % 2.39 %
Elektronics	5741 5683	4424 4364	1185 1181	132 138	77.06 % 76.79 %	20.64 % 20.78 %	2.30 % 2.43 %
Entertainment	5813 5767	4380 4431	1288 1205	145 131	75.35 % 76.83 %	22.16 % 20.89 %	2.49 % 2.27 %
Cosmetics & Beauty	6061 5984	4607 4619	1302 1225	152 140	76.01 % 77.19 %	21.48 % 20.47 %	2.51 % 2.34 %
Food & Drink	5803 5663	4391 4351	1271 1186	141 126	75.67 % 76.83 %	21.90 % 20.94 %	2.43 % 2.22 %
Home & Garden	5774 5869	4370 4521	1265 1205	139 143	75.68 % 77.03 %	21.91 % 20.53 %	2.41 % 2.44 %
Finance	5808 5836	4616 4713	1042 993	150 130	79.48 % 80.76 %	17.94 % 17.02 %	2.58 % 2.23 %
Health	5663 6030	4489 4830	1037 1055	137 145	79.27 % 80.10 %	18.31 % 17.50 %	2.42 % 2.40 %
Pets	5910 6023	4484 4644	1284 1240	142 139	75.87 % 77.10 %	21.73 % 20.59 %	2.40 % 2.31 %
Sport & Fitness	5838 5663	4419 4348	1281 1186	138 129	75.69 % 76.78 %	21.94 % 20.94 %	2.36 % 2.28 %
Job & Career	5723 6141	4218 4597	1353 1405	152 139	73.70 % 74.86 %	23.64 % 22.88 %	2.66 % 2.26 %
Dating	6135 6047	4398 4414	1590 1503	147 130	71.69 % 72.99 %	25.92 % 24.86 %	2.40 % 2.15 %
Other	5870 5924	4534 4656	1186 1132	150 136	77.24 % 78.60 %	20.20 % 19.11 %	2.56 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5542 5493	4004 4040	1396 1333	142 120	72.25 % 73.55 %	25.19 % 24.27 %	2.56 % 2.18 %
Outlook Mail	5592 5410	4124 4049	1339 1237	129 124	73.75 % 74.84 %	23.94 % 22.87 %	2.31 % 2.29 %
Yahoo Mail	5486 5466	4137 4147	1215 1190	134 129	75.41 % 75.87 %	22.15 % 21.77 %	2.44 % 2.36 %
AOL Mail	5570 5437	4212 4172	1214 1139	144 126	75.62 % 76.73 %	21.80 % 20.95 %	2.59 % 2.32 %
Mail.com	5533 5301	4282 4163	1120 1014	131 124	77.39 % 78.53 %	20.24 % 19.13 %	2.37 % 2.34 %
Yandex Mail	5422 5331	4063 4021	1224 1187	135 123	74.94 % 75.43 %	22.57 % 22.27 %	2.49 % 2.31 %
GMX Mail	5281 5449	3935 4126	1216 1205	130 118	74.51 % 75.72 %	23.03 % 22.11 %	2.46 % 2.17 %
Zoho Mail	5314 5544	4099 4368	1081 1053	134 123	77.14 % 78.79 %	20.34 % 18.99 %	2.52 % 2.22 %
ProtonMail	5424 5452	4192 4368	1104 949	128 135	77.29 % 80.12 %	20.35 % 17.41 %	2.36 % 2.48 %
Custom Mail	5552 5361	4396 4278	1022 974	134 109	79.18 % 79.80 %	18.41 % 18.17 %	2.41 % 2.03 %
iCloud Mail	5469 5400	3974 3973	1367 1298	128 129	72.66 % 73.57 %	25.00 % 24.04 %	2.34 % 2.39 %
Tuta	5324 5566	4181 4402	1015 1033	128 131	78.53 % 79.09 %	19.06 % 18.56 %	2.40 % 2.35 %
Juno.com	5371 5419	4216 4290	1027 999	128 130	78.50 % 79.17 %	19.12 % 18.44 %	2.38 % 2.40 %
Mailfence	5335 5702	4142 4488	1049 1073	144 141	77.64 % 78.71 %	19.66 % 18.82 %	2.70 % 2.47 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.