ActiveCampaign and SendPulse Email Deliverability Comparison

ActiveCampaign

SendPulse

In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.246 76.294	58.632 58.803	15.921 15.719	1.693 1.772

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 77.07 %	20.88 % 20.60 %	2.22 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6048 5685	4661 4390	1256 1157	131 138	77.07 % 77.22 %	20.77 % 20.35 %	2.17 % 2.43 %
Elektronics	5818 5616	4526 4308	1167 1170	125 138	77.79 % 76.71 %	20.06 % 20.83 %	2.15 % 2.46 %
Entertainment	5749 5869	4396 4518	1224 1219	129 132	76.47 % 76.98 %	21.29 % 20.77 %	2.24 % 2.25 %
Cosmetics & Beauty	6089 6038	4680 4671	1273 1221	136 146	76.86 % 77.36 %	20.91 % 20.22 %	2.23 % 2.42 %
Food & Drink	5809 5714	4459 4386	1224 1201	126 127	76.76 % 76.76 %	21.07 % 21.02 %	2.17 % 2.22 %
Home & Garden	5785 6021	4444 4627	1218 1244	123 150	76.82 % 76.85 %	21.05 % 20.66 %	2.13 % 2.49 %
Finance	5829 5828	4682 4693	1011 1003	136 132	80.32 % 80.53 %	17.34 % 17.21 %	2.33 % 2.26 %
Health	5680 5935	4544 4739	1012 1050	124 146	80.00 % 79.85 %	17.82 % 17.69 %	2.18 % 2.46 %
Pets	5845 5872	4487 4504	1233 1235	125 133	76.77 % 76.70 %	21.09 % 21.03 %	2.14 % 2.26 %
Sport & Fitness	5893 5628	4522 4323	1243 1178	128 127	76.74 % 76.81 %	21.09 % 20.93 %	2.17 % 2.26 %
Job & Career	5760 6073	4272 4516	1350 1418	138 139	74.17 % 74.36 %	23.44 % 23.35 %	2.40 % 2.29 %
Dating	6089 5989	4399 4370	1552 1493	138 126	72.25 % 72.97 %	25.49 % 24.93 %	2.27 % 2.10 %
Other	5852 6026	4560 4758	1158 1130	134 138	77.92 % 78.96 %	19.79 % 18.75 %	2.29 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5438 5491	3964 4026	1347 1343	127 122	72.89 % 73.32 %	24.77 % 24.46 %	2.34 % 2.22 %
Outlook Mail	5533 5429	4134 4069	1281 1235	118 125	74.72 % 74.95 %	23.15 % 22.75 %	2.13 % 2.30 %
Yahoo Mail	5511 5400	4194 4093	1189 1176	128 131	76.10 % 75.80 %	21.58 % 21.78 %	2.32 % 2.43 %
AOL Mail	5526 5475	4228 4183	1172 1163	126 129	76.51 % 76.40 %	21.21 % 21.24 %	2.28 % 2.36 %
Mail.com	5610 5368	4397 4214	1092 1027	121 127	78.38 % 78.50 %	19.47 % 19.13 %	2.16 % 2.37 %
Yandex Mail	5450 5335	4125 4024	1206 1186	119 125	75.69 % 75.43 %	22.13 % 22.23 %	2.18 % 2.34 %
GMX Mail	5265 5479	3953 4148	1193 1212	119 119	75.08 % 75.71 %	22.66 % 22.12 %	2.26 % 2.17 %
Zoho Mail	5341 5412	4177 4256	1041 1036	123 120	78.21 % 78.64 %	19.49 % 19.14 %	2.30 % 2.22 %
ProtonMail	5420 5485	4235 4385	1068 962	117 138	78.14 % 79.95 %	19.70 % 17.54 %	2.16 % 2.52 %
Custom Mail	5529 5425	4413 4334	994 978	122 113	79.82 % 79.89 %	17.98 % 18.03 %	2.21 % 2.08 %
iCloud Mail	5548 5395	4073 3957	1355 1312	120 126	73.41 % 73.35 %	24.42 % 24.32 %	2.16 % 2.34 %
Tuta	5297 5543	4211 4374	976 1034	110 135	79.50 % 78.91 %	18.43 % 18.65 %	2.08 % 2.44 %
Juno.com	5392 5416	4287 4302	987 984	118 130	79.51 % 79.43 %	18.30 % 18.17 %	2.19 % 2.40 %
Mailfence	5386 5641	4241 4438	1020 1071	125 132	78.74 % 78.67 %	18.94 % 18.99 %	2.32 % 2.34 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.