ActiveCampaign and SendPulse Email Deliverability Comparison

ActiveCampaign

SendPulse

In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.585 65.521	50.859 50.907	13.328 13.179	1.398 1.435

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.55 % 77.70 %	20.32 % 20.11 %	2.13 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5102 4961	3954 3876	1051 976	97 109	77.50 % 78.13 %	20.60 % 19.67 %	1.90 % 2.20 %
Elektronics	5004 4951	3933 3874	960 974	111 103	78.60 % 78.25 %	19.18 % 19.67 %	2.22 % 2.08 %
Entertainment	5114 5077	3952 3934	1052 1030	110 113	77.28 % 77.49 %	20.57 % 20.29 %	2.15 % 2.23 %
Cosmetics & Beauty	5193 5054	4054 3971	1044 973	95 110	78.07 % 78.57 %	20.10 % 19.25 %	1.83 % 2.18 %
Food & Drink	5120 5089	3962 3929	1047 1048	111 112	77.38 % 77.21 %	20.45 % 20.59 %	2.17 % 2.20 %
Home & Garden	5178 5184	4016 3978	1048 1090	114 116	77.56 % 76.74 %	20.24 % 21.03 %	2.20 % 2.24 %
Finance	4873 5048	3945 4090	822 851	106 107	80.96 % 81.02 %	16.87 % 16.86 %	2.18 % 2.12 %
Health	5002 5057	4047 4087	849 850	106 120	80.91 % 80.82 %	16.97 % 16.81 %	2.12 % 2.37 %
Pets	4977 4983	3838 3812	1030 1064	109 107	77.11 % 76.50 %	20.70 % 21.35 %	2.19 % 2.15 %
Sport & Fitness	4963 4837	3806 3733	1048 998	109 106	76.69 % 77.18 %	21.12 % 20.63 %	2.20 % 2.19 %
Job & Career	4852 5053	3636 3779	1105 1168	111 106	74.94 % 74.79 %	22.77 % 23.11 %	2.29 % 2.10 %
Dating	5111 5039	3738 3706	1255 1225	118 108	73.14 % 73.55 %	24.55 % 24.31 %	2.31 % 2.14 %
Other	5096 5188	3978 4138	1017 932	101 118	78.06 % 79.76 %	19.96 % 17.96 %	1.98 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4790 4730	3553 3484	1132 1153	105 93	74.18 % 73.66 %	23.63 % 24.38 %	2.19 % 1.97 %
Outlook Mail	4743 4582	3572 3492	1057 991	114 99	75.31 % 76.21 %	22.29 % 21.63 %	2.40 % 2.16 %
Yahoo Mail	4586 4631	3496 3546	988 976	102 109	76.23 % 76.57 %	21.54 % 21.08 %	2.22 % 2.35 %
AOL Mail	4706 4770	3619 3701	993 966	94 103	76.90 % 77.59 %	21.10 % 20.25 %	2.00 % 2.16 %
Mail.com	4620 4783	3672 3763	847 911	101 109	79.48 % 78.67 %	18.33 % 19.05 %	2.19 % 2.28 %
Yandex Mail	4748 4563	3617 3505	1036 962	95 96	76.18 % 76.81 %	21.82 % 21.08 %	2.00 % 2.10 %
GMX Mail	4482 4712	3378 3565	1013 1039	91 108	75.37 % 75.66 %	22.60 % 22.05 %	2.03 % 2.29 %
Zoho Mail	4559 4706	3589 3713	879 896	91 97	78.72 % 78.90 %	19.28 % 19.04 %	2.00 % 2.06 %
ProtonMail	4650 4718	3662 3802	890 802	98 114	78.75 % 80.58 %	19.14 % 17.00 %	2.11 % 2.42 %
Custom Mail	4701 4638	3760 3743	845 803	96 92	79.98 % 80.70 %	17.97 % 17.31 %	2.04 % 1.98 %
iCloud Mail	4800 4689	3568 3459	1131 1131	101 99	74.33 % 73.77 %	23.56 % 24.12 %	2.10 % 2.11 %
Tuta	4661 4589	3727 3638	835 848	99 103	79.96 % 79.28 %	17.91 % 18.48 %	2.12 % 2.24 %
Juno.com	4723 4703	3786 3751	837 848	100 104	80.16 % 79.76 %	17.72 % 18.03 %	2.12 % 2.21 %
Mailfence	4816 4707	3860 3745	845 853	111 109	80.15 % 79.56 %	17.55 % 18.12 %	2.30 % 2.32 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.