ActiveCampaign and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.087 457.069	372.303 344.463	71.546 95.216	12.238 17.390

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.63 % 75.36 %	15.69 % 20.83 %	2.68 % 3.80 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34229 35691	29019 27888	4406 6554	804 1249	84.78 % 78.14 %	12.87 % 18.36 %	2.35 % 3.50 %
Elektronics	35137 35258	28963 26780	5280 7173	894 1305	82.43 % 75.95 %	15.03 % 20.34 %	2.54 % 3.70 %
Entertainment	34506 35597	28125 26733	5468 7530	913 1334	81.51 % 75.10 %	15.85 % 21.15 %	2.65 % 3.75 %
Cosmetics & Beauty	34911 34651	28466 26098	5505 7195	940 1358	81.54 % 75.32 %	15.77 % 20.76 %	2.69 % 3.92 %
Food & Drink	34614 34927	29311 27309	4482 6388	821 1230	84.68 % 78.19 %	12.95 % 18.29 %	2.37 % 3.52 %
Home & Garden	35529 35072	30006 27461	4712 6407	811 1204	84.45 % 78.30 %	13.26 % 18.27 %	2.28 % 3.43 %
Finance	35291 34979	27664 25304	6573 8295	1054 1380	78.39 % 72.34 %	18.63 % 23.71 %	2.99 % 3.95 %
Health	35086 35033	27819 25606	6278 8052	989 1375	79.29 % 73.09 %	17.89 % 22.98 %	2.82 % 3.92 %
Pets	35519 35329	29747 27314	4908 6685	864 1330	83.75 % 77.31 %	13.82 % 18.92 %	2.43 % 3.76 %
Sport & Fitness	35298 34879	28364 25881	5896 7530	1038 1468	80.36 % 74.20 %	16.70 % 21.59 %	2.94 % 4.21 %
Job & Career	35521 35090	28240 25776	6196 7869	1085 1445	79.50 % 73.46 %	17.44 % 22.43 %	3.05 % 4.12 %
Dating	34973 35191	26959 24981	6913 8730	1101 1480	77.09 % 70.99 %	19.77 % 24.81 %	3.15 % 4.21 %
Other	35473 35372	29620 27332	4929 6808	924 1232	83.50 % 77.27 %	13.90 % 19.25 %	2.60 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44755 45134	34886 32407	8471 10908	1398 1819	77.95 % 71.80 %	18.93 % 24.17 %	3.12 % 4.03 %
Outlook Mail	44082 44362	34804 32277	8040 10246	1238 1839	78.95 % 72.76 %	18.24 % 23.10 %	2.81 % 4.15 %
Yahoo Mail	43784 44181	35661 33202	6912 9321	1211 1658	81.45 % 75.15 %	15.79 % 21.10 %	2.77 % 3.75 %
AOL Mail	44372 44090	36005 33000	7117 9315	1250 1775	81.14 % 74.85 %	16.04 % 21.13 %	2.82 % 4.03 %
Mail.com	44349 44127	36567 33648	6642 8843	1140 1636	82.45 % 76.25 %	14.98 % 20.04 %	2.57 % 3.71 %
Yandex Mail	44084 44469	35240 32742	7552 9965	1292 1762	79.94 % 73.63 %	17.13 % 22.41 %	2.93 % 3.96 %
GMX Mail	43762 44090	36035 33483	6690 9007	1037 1600	82.34 % 75.94 %	15.29 % 20.43 %	2.37 % 3.63 %
Zoho Mail	44586 44288	37101 34208	6399 8540	1086 1540	83.21 % 77.24 %	14.35 % 19.28 %	2.44 % 3.48 %
ProtonMail	44435 43807	37038 33816	6300 8459	1097 1532	83.35 % 77.19 %	14.18 % 19.31 %	2.47 % 3.50 %
Custom Mail	43691 44211	36930 34470	5748 8172	1013 1569	84.53 % 77.97 %	13.16 % 18.48 %	2.32 % 3.55 %
iCloud Mail	4644 4769	3738 3527	711 984	195 258	80.49 % 73.96 %	15.31 % 20.63 %	4.20 % 5.41 %
Tuta	4718 4722	4072 3774	495 739	151 209	86.31 % 79.92 %	10.49 % 15.65 %	3.20 % 4.43 %
Juno.com	4825 4819	4226 3909	469 717	130 193	87.59 % 81.12 %	9.72 % 14.88 %	2.69 % 4.00 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.