ActiveCampaign and SendPulse Email Deliverability Comparison

ActiveCampaign

SendPulse

In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.674 65.508	50.321 50.749	13.784 13.326	1.569 1.433

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 77.47 %	20.99 % 20.34 %	2.39 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5092 5110	3899 3956	1082 1033	111 121	76.57 % 77.42 %	21.25 % 20.22 %	2.18 % 2.37 %
Elektronics	5052 4993	3906 3891	1023 1001	123 101	77.32 % 77.93 %	20.25 % 20.05 %	2.43 % 2.02 %
Entertainment	5004 5087	3792 3928	1089 1042	123 117	75.78 % 77.22 %	21.76 % 20.48 %	2.46 % 2.30 %
Cosmetics & Beauty	4999 4972	3896 3935	1002 935	101 102	77.94 % 79.14 %	20.04 % 18.81 %	2.02 % 2.05 %
Food & Drink	5097 5122	3877 3924	1098 1087	122 111	76.06 % 76.61 %	21.54 % 21.22 %	2.39 % 2.17 %
Home & Garden	5151 5188	3960 3966	1062 1112	129 110	76.88 % 76.45 %	20.62 % 21.43 %	2.50 % 2.12 %
Finance	5047 5143	4025 4171	899 860	123 112	79.75 % 81.10 %	17.81 % 16.72 %	2.44 % 2.18 %
Health	5064 4963	4051 3984	890 869	123 110	80.00 % 80.27 %	17.58 % 17.51 %	2.43 % 2.22 %
Pets	5098 5008	3886 3834	1086 1063	126 111	76.23 % 76.56 %	21.30 % 21.23 %	2.47 % 2.22 %
Sport & Fitness	5065 4897	3832 3767	1110 1023	123 107	75.66 % 76.92 %	21.92 % 20.89 %	2.43 % 2.19 %
Job & Career	4843 4967	3579 3695	1141 1157	123 115	73.90 % 74.39 %	23.56 % 23.29 %	2.54 % 2.32 %
Dating	5021 5056	3636 3710	1257 1234	128 112	72.42 % 73.38 %	25.03 % 24.41 %	2.55 % 2.22 %
Other	5141 5002	3982 3988	1045 910	114 104	77.46 % 79.73 %	20.33 % 18.19 %	2.22 % 2.08 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4772 4771	3488 3501	1167 1170	117 100	73.09 % 73.38 %	24.46 % 24.52 %	2.45 % 2.10 %
Outlook Mail	4619 4644	3475 3536	1026 1011	118 97	75.23 % 76.14 %	22.21 % 21.77 %	2.55 % 2.09 %
Yahoo Mail	4748 4584	3581 3487	1050 994	117 103	75.42 % 76.07 %	22.11 % 21.68 %	2.46 % 2.25 %
AOL Mail	4685 4609	3557 3555	1019 958	109 96	75.92 % 77.13 %	21.75 % 20.79 %	2.33 % 2.08 %
Mail.com	4731 4745	3651 3739	960 902	120 104	77.17 % 78.80 %	20.29 % 19.01 %	2.54 % 2.19 %
Yandex Mail	4820 4680	3641 3599	1072 984	107 97	75.54 % 76.90 %	22.24 % 21.03 %	2.22 % 2.07 %
GMX Mail	4578 4637	3401 3493	1069 1034	108 110	74.29 % 75.33 %	23.35 % 22.30 %	2.36 % 2.37 %
Zoho Mail	4692 4629	3661 3620	924 913	107 96	78.03 % 78.20 %	19.69 % 19.72 %	2.28 % 2.07 %
ProtonMail	4727 4869	3684 3895	932 861	111 113	77.94 % 80.00 %	19.72 % 17.68 %	2.35 % 2.32 %
Custom Mail	4574 4535	3622 3639	842 797	110 99	79.19 % 80.24 %	18.41 % 17.57 %	2.40 % 2.18 %
iCloud Mail	4720 4715	3464 3452	1143 1163	113 100	73.39 % 73.21 %	24.22 % 24.67 %	2.39 % 2.12 %
Tuta	4564 4662	3620 3731	840 825	104 106	79.32 % 80.03 %	18.40 % 17.70 %	2.28 % 2.27 %
Juno.com	4622 4745	3659 3766	854 869	109 110	79.16 % 79.37 %	18.48 % 18.31 %	2.36 % 2.32 %
Mailfence	4822 4683	3817 3736	886 845	119 102	79.16 % 79.78 %	18.37 % 18.04 %	2.47 % 2.18 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.