ActiveCampaign and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.443 439.390	357.292 330.501	69.479 92.288	11.672 16.601

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 75.22 %	15.85 % 21.00 %	2.66 % 3.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	32891 34340	27858 26802	4273 6351	760 1187	84.70 % 78.05 %	12.99 % 18.49 %	2.31 % 3.46 %
Elektronics	33773 33911	27792 25707	5130 6961	851 1243	82.29 % 75.81 %	15.19 % 20.53 %	2.52 % 3.67 %
Entertainment	33133 34260	26952 25682	5304 7310	877 1268	81.34 % 74.96 %	16.01 % 21.34 %	2.65 % 3.70 %
Cosmetics & Beauty	33616 33277	27354 25012	5355 6969	907 1296	81.37 % 75.16 %	15.93 % 20.94 %	2.70 % 3.89 %
Food & Drink	33295 33621	28152 26234	4352 6200	791 1187	84.55 % 78.03 %	13.07 % 18.44 %	2.38 % 3.53 %
Home & Garden	34189 33727	28836 26372	4581 6211	772 1144	84.34 % 78.19 %	13.40 % 18.42 %	2.26 % 3.39 %
Finance	33913 33627	26517 24254	6382 8048	1014 1325	78.19 % 72.13 %	18.82 % 23.93 %	2.99 % 3.94 %
Health	33706 33648	26659 24512	6101 7806	946 1330	79.09 % 72.85 %	18.10 % 23.20 %	2.81 % 3.95 %
Pets	34118 33917	28540 26190	4758 6463	820 1264	83.65 % 77.22 %	13.95 % 19.06 %	2.40 % 3.73 %
Sport & Fitness	33838 33488	27140 24798	5710 7280	988 1410	80.21 % 74.05 %	16.87 % 21.74 %	2.92 % 4.21 %
Job & Career	34243 33669	27182 24712	6026 7603	1035 1354	79.38 % 73.40 %	17.60 % 22.58 %	3.02 % 4.02 %
Dating	33613 33860	25854 23954	6723 8484	1036 1422	76.92 % 70.74 %	20.00 % 25.06 %	3.08 % 4.20 %
Other	34115 34045	28456 26272	4784 6602	875 1171	83.41 % 77.17 %	14.02 % 19.39 %	2.56 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43363 43756	33783 31407	8244 10618	1336 1731	77.91 % 71.78 %	19.01 % 24.27 %	3.08 % 3.96 %
Outlook Mail	42674 43038	33614 31259	7859 10010	1201 1769	78.77 % 72.63 %	18.42 % 23.26 %	2.81 % 4.11 %
Yahoo Mail	42411 42807	34487 32126	6751 9084	1173 1597	81.32 % 75.05 %	15.92 % 21.22 %	2.77 % 3.73 %
AOL Mail	43021 42726	34856 31934	6955 9080	1210 1712	81.02 % 74.74 %	16.17 % 21.25 %	2.81 % 4.01 %
Mail.com	43000 42813	35412 32602	6490 8631	1098 1580	82.35 % 76.15 %	15.09 % 20.16 %	2.55 % 3.69 %
Yandex Mail	42689 43122	34080 31692	7368 9724	1241 1706	79.83 % 73.49 %	17.26 % 22.55 %	2.91 % 3.96 %
GMX Mail	42372 42698	34837 32354	6546 8797	989 1547	82.22 % 75.77 %	15.45 % 20.60 %	2.33 % 3.62 %
Zoho Mail	43274 42887	35962 33071	6265 8330	1047 1486	83.10 % 77.11 %	14.48 % 19.42 %	2.42 % 3.46 %
ProtonMail	43071 42457	35850 32713	6171 8268	1050 1476	83.23 % 77.05 %	14.33 % 19.47 %	2.44 % 3.48 %
Custom Mail	42357 42797	35756 33318	5623 7965	978 1514	84.42 % 77.85 %	13.28 % 18.61 %	2.31 % 3.54 %
iCloud Mail	3329 3429	2679 2517	508 717	142 195	80.47 % 73.40 %	15.26 % 20.91 %	4.27 % 5.69 %
Tuta	3430 3405	2959 2711	362 543	109 151	86.27 % 79.62 %	10.55 % 15.95 %	3.18 % 4.43 %
Juno.com	3452 3455	3017 2797	337 521	98 137	87.40 % 80.96 %	9.76 % 15.08 %	2.84 % 3.97 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.