ActiveCampaign and SendPulse Email Deliverability Comparison

ActiveCampaign

SendPulse

In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.516 65.545	50.861 50.781	13.251 13.336	1.404 1.428

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 77.48 %	20.23 % 20.35 %	2.14 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5148 5035	3986 3913	1065 1009	97 113	77.43 % 77.72 %	20.69 % 20.04 %	1.88 % 2.24 %
Elektronics	5023 4968	3955 3882	955 991	113 95	78.74 % 78.14 %	19.01 % 19.95 %	2.25 % 1.91 %
Entertainment	5012 5195	3861 4013	1043 1067	108 115	77.04 % 77.25 %	20.81 % 20.54 %	2.15 % 2.21 %
Cosmetics & Beauty	5089 4954	3997 3908	1001 947	91 99	78.54 % 78.89 %	19.67 % 19.12 %	1.79 % 2.00 %
Food & Drink	5100 5162	3943 3968	1046 1080	111 114	77.31 % 76.87 %	20.51 % 20.92 %	2.18 % 2.21 %
Home & Garden	5057 5130	3945 3919	1002 1098	110 113	78.01 % 76.39 %	19.81 % 21.40 %	2.18 % 2.20 %
Finance	4936 5131	3985 4147	841 871	110 113	80.73 % 80.82 %	17.04 % 16.98 %	2.23 % 2.20 %
Health	5044 4987	4082 4009	852 859	110 119	80.93 % 80.39 %	16.89 % 17.22 %	2.18 % 2.39 %
Pets	5030 4996	3883 3809	1036 1077	111 110	77.20 % 76.24 %	20.60 % 21.56 %	2.21 % 2.20 %
Sport & Fitness	4989 4862	3831 3731	1047 1022	111 109	76.79 % 76.74 %	20.99 % 21.02 %	2.22 % 2.24 %
Job & Career	4890 5070	3653 3786	1123 1175	114 109	74.70 % 74.67 %	22.97 % 23.18 %	2.33 % 2.15 %
Dating	5069 4997	3717 3662	1236 1225	116 110	73.33 % 73.28 %	24.38 % 24.51 %	2.29 % 2.20 %
Other	5129 5058	4023 4034	1004 915	102 109	78.44 % 79.75 %	19.57 % 18.09 %	1.99 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4756 4732	3531 3471	1118 1165	107 96	74.24 % 73.35 %	23.51 % 24.62 %	2.25 % 2.03 %
Outlook Mail	4617 4549	3495 3454	1011 999	111 96	75.70 % 75.93 %	21.90 % 21.96 %	2.40 % 2.11 %
Yahoo Mail	4706 4638	3592 3525	1009 1008	105 105	76.33 % 76.00 %	21.44 % 21.73 %	2.23 % 2.26 %
AOL Mail	4710 4717	3632 3639	981 977	97 101	77.11 % 77.15 %	20.83 % 20.71 %	2.06 % 2.14 %
Mail.com	4711 4769	3718 3748	887 916	106 105	78.92 % 78.59 %	18.83 % 19.21 %	2.25 % 2.20 %
Yandex Mail	4722 4566	3640 3508	989 965	93 93	77.09 % 76.83 %	20.94 % 21.13 %	1.97 % 2.04 %
GMX Mail	4461 4737	3346 3577	1023 1050	92 110	75.01 % 75.51 %	22.93 % 22.17 %	2.06 % 2.32 %
Zoho Mail	4565 4659	3599 3659	875 901	91 99	78.84 % 78.54 %	19.17 % 19.34 %	1.99 % 2.12 %
ProtonMail	4619 4857	3627 3885	897 858	95 114	78.52 % 79.99 %	19.42 % 17.67 %	2.06 % 2.35 %
Custom Mail	4714 4631	3763 3700	853 833	98 98	79.83 % 79.90 %	18.10 % 17.99 %	2.08 % 2.12 %
iCloud Mail	4785 4644	3561 3430	1123 1117	101 97	74.42 % 73.86 %	23.47 % 24.05 %	2.11 % 2.09 %
Tuta	4651 4587	3732 3656	818 827	101 104	80.24 % 79.70 %	17.59 % 18.03 %	2.17 % 2.27 %
Juno.com	4669 4745	3746 3768	822 872	101 105	80.23 % 79.41 %	17.61 % 18.38 %	2.16 % 2.21 %
Mailfence	4830 4714	3879 3761	845 848	106 105	80.31 % 79.78 %	17.49 % 17.99 %	2.19 % 2.23 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.