ActiveCampaign and SendPulse Email Deliverability Comparison

ActiveCampaign

SendPulse

In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.256 76.163	58.741 59.199	15.803 15.314	1.712 1.650

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.03 % 77.73 %	20.72 % 20.11 %	2.25 % 2.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5948 5710	4606 4458	1217 1122	125 130	77.44 % 78.07 %	20.46 % 19.65 %	2.10 % 2.28 %
Elektronics	5701 5611	4433 4377	1141 1117	127 117	77.76 % 78.01 %	20.01 % 19.91 %	2.23 % 2.09 %
Entertainment	5863 5959	4479 4632	1246 1195	138 132	76.39 % 77.73 %	21.25 % 20.05 %	2.35 % 2.22 %
Cosmetics & Beauty	6033 5900	4658 4625	1250 1150	125 125	77.21 % 78.39 %	20.72 % 19.49 %	2.07 % 2.12 %
Food & Drink	5901 5778	4545 4442	1226 1211	130 125	77.02 % 76.88 %	20.78 % 20.96 %	2.20 % 2.16 %
Home & Garden	5979 6048	4621 4659	1221 1254	137 135	77.29 % 77.03 %	20.42 % 20.73 %	2.29 % 2.23 %
Finance	5659 5882	4556 4780	975 980	128 122	80.51 % 81.26 %	17.23 % 16.66 %	2.26 % 2.07 %
Health	5857 5858	4713 4721	1016 1002	128 135	80.47 % 80.59 %	17.35 % 17.10 %	2.19 % 2.30 %
Pets	5843 5837	4462 4497	1246 1218	135 122	76.36 % 77.04 %	21.32 % 20.87 %	2.31 % 2.09 %
Sport & Fitness	5769 5742	4392 4438	1249 1176	128 128	76.13 % 77.29 %	21.65 % 20.48 %	2.22 % 2.23 %
Job & Career	5803 5909	4304 4421	1358 1365	141 123	74.17 % 74.82 %	23.40 % 23.10 %	2.43 % 2.08 %
Dating	5967 5895	4336 4349	1491 1429	140 117	72.67 % 73.77 %	24.99 % 24.24 %	2.35 % 1.98 %
Other	5933 6034	4636 4800	1167 1095	130 139	78.14 % 79.55 %	19.67 % 18.15 %	2.19 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5555 5443	4081 4037	1346 1298	128 108	73.47 % 74.17 %	24.23 % 23.85 %	2.30 % 1.98 %
Outlook Mail	5486 5379	4103 4066	1253 1200	130 113	74.79 % 75.59 %	22.84 % 22.31 %	2.37 % 2.10 %
Yahoo Mail	5340 5400	4044 4136	1176 1135	120 129	75.73 % 76.59 %	22.02 % 21.02 %	2.25 % 2.39 %
AOL Mail	5514 5473	4235 4227	1159 1130	120 116	76.80 % 77.23 %	21.02 % 20.65 %	2.18 % 2.12 %
Mail.com	5482 5462	4310 4310	1055 1033	117 119	78.62 % 78.91 %	19.24 % 18.91 %	2.13 % 2.18 %
Yandex Mail	5429 5257	4109 4024	1204 1120	116 113	75.69 % 76.55 %	22.18 % 21.30 %	2.14 % 2.15 %
GMX Mail	5282 5518	3956 4189	1210 1211	116 118	74.90 % 75.92 %	22.91 % 21.95 %	2.20 % 2.14 %
Zoho Mail	5304 5370	4163 4240	1022 1024	119 106	78.49 % 78.96 %	19.27 % 19.07 %	2.24 % 1.97 %
ProtonMail	5418 5554	4235 4459	1062 963	121 132	78.17 % 80.28 %	19.60 % 17.34 %	2.23 % 2.38 %
Custom Mail	5498 5347	4383 4305	992 934	123 108	79.72 % 80.51 %	18.04 % 17.47 %	2.24 % 2.02 %
iCloud Mail	5563 5477	4116 4062	1322 1299	125 116	73.99 % 74.16 %	23.76 % 23.72 %	2.25 % 2.12 %
Tuta	5434 5462	4315 4341	999 994	120 127	79.41 % 79.48 %	18.38 % 18.20 %	2.21 % 2.33 %
Juno.com	5417 5448	4315 4362	982 964	120 122	79.66 % 80.07 %	18.13 % 17.69 %	2.22 % 2.24 %
Mailfence	5534 5573	4376 4441	1021 1009	137 123	79.07 % 79.69 %	18.45 % 18.11 %	2.48 % 2.21 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.