ActiveCampaign and SendPulse Email Deliverability Comparison

ActiveCampaign

SendPulse

In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.996 76.266	58.044 59.089	16.148 15.514	1.804 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.38 % 77.48 %	21.25 % 20.34 %	2.37 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5927 5690	4545 4429	1249 1131	133 130	76.68 % 77.84 %	21.07 % 19.88 %	2.24 % 2.28 %
Elektronics	5700 5638	4400 4361	1166 1156	134 121	77.19 % 77.35 %	20.46 % 20.50 %	2.35 % 2.15 %
Entertainment	5782 5928	4399 4585	1244 1216	139 127	76.08 % 77.34 %	21.52 % 20.51 %	2.40 % 2.14 %
Cosmetics & Beauty	6078 5965	4643 4648	1293 1186	142 131	76.39 % 77.92 %	21.27 % 19.88 %	2.34 % 2.20 %
Food & Drink	5845 5717	4459 4403	1252 1193	134 121	76.29 % 77.02 %	21.42 % 20.87 %	2.29 % 2.12 %
Home & Garden	5863 6123	4483 4724	1239 1256	141 143	76.46 % 77.15 %	21.13 % 20.51 %	2.40 % 2.34 %
Finance	5756 5877	4596 4747	1017 1004	143 126	79.85 % 80.77 %	17.67 % 17.08 %	2.48 % 2.14 %
Health	5689 5887	4541 4709	1022 1039	126 139	79.82 % 79.99 %	17.96 % 17.65 %	2.21 % 2.36 %
Pets	5879 5851	4455 4514	1285 1216	139 121	75.78 % 77.15 %	21.86 % 20.78 %	2.36 % 2.07 %
Sport & Fitness	5831 5673	4427 4392	1266 1159	138 122	75.92 % 77.42 %	21.71 % 20.43 %	2.37 % 2.15 %
Job & Career	5813 6013	4284 4496	1383 1391	146 126	73.70 % 74.77 %	23.79 % 23.13 %	2.51 % 2.10 %
Dating	5955 5915	4267 4331	1539 1465	149 119	71.65 % 73.22 %	25.84 % 24.77 %	2.50 % 2.01 %
Other	5878 5989	4545 4750	1193 1102	140 137	77.32 % 79.31 %	20.30 % 18.40 %	2.38 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5497 5410	4001 3993	1364 1310	132 107	72.79 % 73.81 %	24.81 % 24.21 %	2.40 % 1.98 %
Outlook Mail	5437 5464	4014 4106	1292 1238	131 120	73.83 % 75.15 %	23.76 % 22.66 %	2.41 % 2.20 %
Yahoo Mail	5457 5363	4103 4088	1225 1147	129 128	75.19 % 76.23 %	22.45 % 21.39 %	2.36 % 2.39 %
AOL Mail	5524 5454	4217 4191	1174 1146	133 117	76.34 % 76.84 %	21.25 % 21.01 %	2.41 % 2.15 %
Mail.com	5527 5439	4311 4287	1090 1033	126 119	78.00 % 78.82 %	19.72 % 18.99 %	2.28 % 2.19 %
Yandex Mail	5404 5348	4054 4062	1226 1169	124 117	75.02 % 75.95 %	22.69 % 21.86 %	2.29 % 2.19 %
GMX Mail	5198 5527	3861 4190	1214 1223	123 114	74.28 % 75.81 %	23.36 % 22.13 %	2.37 % 2.06 %
Zoho Mail	5307 5436	4119 4302	1060 1024	128 110	77.61 % 79.14 %	19.97 % 18.84 %	2.41 % 2.02 %
ProtonMail	5495 5477	4266 4395	1100 953	129 129	77.63 % 80.24 %	20.02 % 17.40 %	2.35 % 2.36 %
Custom Mail	5522 5440	4365 4367	1022 966	135 107	79.05 % 80.28 %	18.51 % 17.76 %	2.44 % 1.97 %
iCloud Mail	5492 5428	4015 4012	1349 1299	128 117	73.11 % 73.91 %	24.56 % 23.93 %	2.33 % 2.16 %
Tuta	5287 5439	4168 4318	998 991	121 130	78.83 % 79.39 %	18.88 % 18.22 %	2.29 % 2.39 %
Juno.com	5453 5435	4310 4351	1014 962	129 122	79.04 % 80.06 %	18.60 % 17.70 %	2.37 % 2.24 %
Mailfence	5396 5606	4240 4427	1020 1053	136 126	78.58 % 78.97 %	18.90 % 18.78 %	2.52 % 2.25 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.