ActiveCampaign and SendPulse Email Deliverability Comparison

ActiveCampaign

SendPulse

In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.698 65.413	50.460 50.605	13.735 13.318	1.503 1.490

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 77.36 %	20.91 % 20.36 %	2.29 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5166 4925	3985 3834	1073 975	108 116	77.14 % 77.85 %	20.77 % 19.80 %	2.09 % 2.36 %
Elektronics	4926 4837	3823 3760	990 974	113 103	77.61 % 77.73 %	20.10 % 20.14 %	2.29 % 2.13 %
Entertainment	5061 5133	3874 3972	1068 1042	119 119	76.55 % 77.38 %	21.10 % 20.30 %	2.35 % 2.32 %
Cosmetics & Beauty	5149 5104	3971 3989	1068 999	110 116	77.12 % 78.15 %	20.74 % 19.57 %	2.14 % 2.27 %
Food & Drink	5103 5030	3929 3848	1060 1068	114 114	76.99 % 76.50 %	20.77 % 21.23 %	2.23 % 2.27 %
Home & Garden	5195 5197	3997 3976	1077 1098	121 123	76.94 % 76.51 %	20.73 % 21.13 %	2.33 % 2.37 %
Finance	4834 5065	3876 4088	848 867	110 110	80.18 % 80.71 %	17.54 % 17.12 %	2.28 % 2.17 %
Health	5070 5045	4071 4047	886 877	113 121	80.30 % 80.22 %	17.48 % 17.38 %	2.23 % 2.40 %
Pets	5034 5013	3824 3830	1091 1070	119 113	75.96 % 76.40 %	21.67 % 21.34 %	2.36 % 2.25 %
Sport & Fitness	4968 4848	3760 3735	1092 1001	116 112	75.68 % 77.04 %	21.98 % 20.65 %	2.33 % 2.31 %
Job & Career	5044 4998	3729 3716	1189 1172	126 110	73.93 % 74.35 %	23.57 % 23.45 %	2.50 % 2.20 %
Dating	5037 5042	3653 3707	1262 1227	122 108	72.52 % 73.52 %	25.05 % 24.34 %	2.42 % 2.14 %
Other	5111 5176	3968 4103	1031 948	112 125	77.64 % 79.27 %	20.17 % 18.32 %	2.19 % 2.41 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 4631	3540 3415	1172 1122	114 94	73.35 % 73.74 %	24.29 % 24.23 %	2.36 % 2.03 %
Outlook Mail	4746 4582	3532 3457	1097 1025	117 100	74.42 % 75.45 %	23.11 % 22.37 %	2.47 % 2.18 %
Yahoo Mail	4525 4662	3415 3556	1005 988	105 118	75.47 % 76.28 %	22.21 % 21.19 %	2.32 % 2.53 %
AOL Mail	4742 4734	3626 3649	1012 978	104 107	76.47 % 77.08 %	21.34 % 20.66 %	2.19 % 2.26 %
Mail.com	4707 4723	3690 3708	910 907	107 108	78.39 % 78.51 %	19.33 % 19.20 %	2.27 % 2.29 %
Yandex Mail	4680 4519	3532 3449	1047 968	101 102	75.47 % 76.32 %	22.37 % 21.42 %	2.16 % 2.26 %
GMX Mail	4495 4756	3358 3584	1037 1063	100 109	74.71 % 75.36 %	23.07 % 22.35 %	2.22 % 2.29 %
Zoho Mail	4548 4605	3554 3620	892 889	102 96	78.14 % 78.61 %	19.61 % 19.31 %	2.24 % 2.08 %
ProtonMail	4720 4799	3672 3836	942 841	106 122	77.80 % 79.93 %	19.96 % 17.52 %	2.25 % 2.54 %
Custom Mail	4727 4531	3759 3631	864 806	104 94	79.52 % 80.14 %	18.28 % 17.79 %	2.20 % 2.07 %
iCloud Mail	4782 4763	3530 3516	1143 1142	109 105	73.82 % 73.82 %	23.90 % 23.98 %	2.28 % 2.20 %
Tuta	4700 4651	3731 3663	865 876	104 112	79.38 % 78.76 %	18.40 % 18.83 %	2.21 % 2.41 %
Juno.com	4660 4730	3702 3771	852 847	106 112	79.44 % 79.73 %	18.28 % 17.91 %	2.27 % 2.37 %
Mailfence	4840 4727	3819 3750	897 866	124 111	78.90 % 79.33 %	18.53 % 18.32 %	2.56 % 2.35 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.