SendGrid and Mailgun Email Deliverability Comparison

SendGrid

Mailgun

In this comparison, the deliverability of SendGrid and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.883 75.674	58.419 58.172	15.646 15.752	1.818 1.750

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.99 % 76.87 %	20.62 % 20.82 %	2.40 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5963 5807	4546 4432	1277 1249	140 126	76.24 % 76.32 %	21.42 % 21.51 %	2.35 % 2.17 %
Elektronics	6002 5609	4662 4350	1193 1135	147 124	77.67 % 77.55 %	19.88 % 20.24 %	2.45 % 2.21 %
Entertainment	5767 5693	4427 4321	1196 1238	144 134	76.76 % 75.90 %	20.74 % 21.75 %	2.50 % 2.35 %
Cosmetics & Beauty	5849 5442	4533 4193	1172 1123	144 126	77.50 % 77.05 %	20.04 % 20.64 %	2.46 % 2.32 %
Food & Drink	5864 5827	4503 4468	1220 1220	141 139	76.79 % 76.68 %	20.80 % 20.94 %	2.40 % 2.39 %
Home & Garden	5642 6002	4306 4637	1204 1232	132 133	76.32 % 77.26 %	21.34 % 20.53 %	2.34 % 2.22 %
Finance	5836 5689	4668 4586	1022 968	146 135	79.99 % 80.61 %	17.51 % 17.02 %	2.50 % 2.37 %
Health	5787 5901	4662 4740	989 1029	136 132	80.56 % 80.33 %	17.09 % 17.44 %	2.35 % 2.24 %
Pets	5847 6106	4494 4646	1217 1322	136 138	76.86 % 76.09 %	20.81 % 21.65 %	2.33 % 2.26 %
Sport & Fitness	5781 5766	4456 4387	1182 1235	143 144	77.08 % 76.08 %	20.45 % 21.42 %	2.47 % 2.50 %
Job & Career	5626 5894	4169 4429	1327 1326	130 139	74.10 % 75.14 %	23.59 % 22.50 %	2.31 % 2.36 %
Dating	5974 5917	4319 4302	1523 1476	132 139	72.30 % 72.71 %	25.49 % 24.95 %	2.21 % 2.35 %
Other	5945 6021	4674 4681	1124 1199	147 141	78.62 % 77.74 %	18.91 % 19.91 %	2.47 % 2.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendGrid is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5221 5225	3834 3843	1276 1261	111 121	73.43 % 73.55 %	24.44 % 24.13 %	2.13 % 2.32 %
Outlook Mail	5479 5372	4125 4050	1225 1197	129 125	75.29 % 75.39 %	22.36 % 22.28 %	2.35 % 2.33 %
Yahoo Mail	5230 5614	3999 4270	1107 1223	124 121	76.46 % 76.06 %	21.17 % 21.78 %	2.37 % 2.16 %
AOL Mail	5433 5264	4108 4012	1189 1129	136 123	75.61 % 76.22 %	21.88 % 21.45 %	2.50 % 2.34 %
Mail.com	5580 5427	4346 4242	1107 1064	127 121	77.89 % 78.16 %	19.84 % 19.61 %	2.28 % 2.23 %
Yandex Mail	5471 5673	4172 4290	1176 1249	123 134	76.26 % 75.62 %	21.50 % 22.02 %	2.25 % 2.36 %
GMX Mail	5383 5269	4056 3982	1196 1162	131 125	75.35 % 75.57 %	22.22 % 22.05 %	2.43 % 2.37 %
Zoho Mail	5433 5447	4211 4246	1092 1069	130 132	77.51 % 77.95 %	20.10 % 19.63 %	2.39 % 2.42 %
ProtonMail	5334 5379	4222 4253	984 1002	128 124	79.15 % 79.07 %	18.45 % 18.63 %	2.40 % 2.31 %
Custom Mail	5464 5254	4394 4185	933 952	137 117	80.42 % 79.65 %	17.08 % 18.12 %	2.51 % 2.23 %
iCloud Mail	5390 5489	3977 3954	1283 1408	130 127	73.78 % 72.03 %	23.80 % 25.65 %	2.41 % 2.31 %
Tuta	5469 5433	4328 4263	1006 1045	135 125	79.14 % 78.46 %	18.39 % 19.23 %	2.47 % 2.30 %
Juno.com	5495 5454	4329 4307	1025 1009	141 138	78.78 % 78.97 %	18.65 % 18.50 %	2.57 % 2.53 %
Mailfence	5501 5374	4318 4275	1047 982	136 117	78.49 % 79.55 %	19.03 % 18.27 %	2.47 % 2.18 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.